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The event planners' blog

How to promote your event effectively: the complete guide

The best ideas for promoting a corporate or public event, with practical tools, channels, and tips to consider.

Smiling woman using a tablet to prepare the promotion of a professional event, illustrating the importance of effective digital communication.

Mar 13, 20266 min

How to promote your event effectively: the complete guide

The best ideas for promoting a corporate or public event, with practical tools, channels, and tips to consider.

Carnet de notes événementiel ouvert avec des croquis de graphiques, indicateurs, checklists et plans. Un stylo repose sur la page, illustrant la préparation d’un événement avec une approche visuelle et structurée.

Mar 6, 20267 min

How to Write an Effective Event Requirements Document

The key elements to include in your event requirements document, the steps to follow, and the common mistakes to avoid when planning your next event.

Illustration depicting a professional event featuring a conference, artificial intelligence, data visualizations, immersive technologies, and event innovation.

Feb 2, 20263 min

The 10 Event Trends to Watch in 2026

What are the key event trends for 2026? Anticipate major shifts and create more engaging, sustainable and measurable events.

advice

Jul 30, 20251 min

Sustainable Event Venues in London

Explore eco-friendly event venues in London committed to sustainability, from renewable energy to waste reduction, to help you plan greener events.

advice

Jul 8, 20253 min

Find out about aid for event organizers!

Australia, UK, New Zealand, Canada... discover different financial aids set up to boost the event industry!

news

Jul 30, 20253 min

The latest news on the metaverse in the event industry

Event 2.0 is evolving fast. From fashion to music, discover the key trends, major players, and metaverse highlights that kicked off 2022.

To never miss on our latest news

advice

Jul 10, 20244 min

Interning in the U.S. vs. France

As a college student who has interned for both American and French companies, I’ve noticed a few notable differences between the two.

advice

Jul 30, 20253 min

Event security should be your priority!

As an event planner, participant safety comes first. Learn why security must be part of your planning process from the very beginning.

advice

Jul 8, 20255 min

For 2022, rethink the inclusivity of your events!

CSR approach: boost the performance of your event and improve your image thanks to the opportunities offered by inclusivity !

advice

Jul 30, 20255 min

Event manager in an agency, with an advertiser, or independent: what are the differences?

Are you passionate about being an event manager? Would you like to work in an agency, with an advertiser, or as a freelancer? We explain the differences.

advice

Jul 30, 20251 min

10 skills to be a even better Event Manager !

Whether you're a freelancer, agency pro, student or seasoned organizer, discover key skills to grow your career and run better events.

advice

Jul 10, 20246 min

Event professionals, it's time to develop your influencer marketing strategy!

Influence 2.0, influencer marketing: What is the relationship between an influencer and the world of events?

advice

Jul 10, 20246 min

Event professionals, it's time to develop your influencer marketing strategy!

Influence 2.0, influencer marketing: What is the relationship between an influencer and the world of events?

advice

Jul 30, 20252 min

Understand the hybrid event technology

Hybrid events are booming, but what tech powers them? Learn key concepts to understand and anticipate the possible technical pitfalls of hybrid formats.