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The event planners' blog

UK Trade Shows 2027: The Calendar Every Exhibitor Needs

UK trade shows 2027: every confirmed date from BETT to World Travel Market, plus the exhibitor run-up plan that really decides whether your stand pays off.

Professionals networking at a trade show in London, illustrating the opportunities for exhibitors to connect with potential clients and prepare for UK trade shows in 2027.

Professionals networking at a trade show in London, illustrating the opportunities for exhibitors to connect with potential clients and prepare for UK trade shows in 2027.

Oct 20, 20269 min

UK Trade Shows 2027: The Calendar Every Exhibitor Needs

UK trade shows 2027: every confirmed date from BETT to World Travel Market, plus the exhibitor run-up plan that really decides whether your stand pays off.

Professionals attend a small-group micro-event, chat around tables, and build their network in a modern, friendly setting.

Oct 7, 202610 min

Micro-events or one big annual event: how do you decide?

Micro-events or one big annual event? Compare the two models across 5 criteria and decide based on your goals, your audience, and your ability to repeat.

Participants gathered at a corporate seminar in a professional and friendly setting, with a presentation underway and an environment conducive to discussion.

Sep 22, 20268 min

How to organize a corporate seminar: the complete A-to-Z guide

Organizing a corporate seminar: goals, theme, venue, budget, activities and more. The complete step-by-step guide for a standout moment your teams will remember.

A D-90 to D+7 checklist on a desk, with a laptop, coffee, and a view of an event in progress in the background.

Sep 8, 20268 min

Event timeline: when to open registration

Event timeline: when to open registration, follow up, and close capacity to fill your room without the stress.

Business event registration and check-in illustrating real-time attendance tracking and event security preparedness under Martyn’s Law.

Aug 25, 20268 min

Martyn's Law: what event organisers must prepare

Martyn's Law takes effect in spring 2027. Here's what UK event organisers must put in place from 200 attendees to prove their event security compliance.

Illustration of a shield protecting event data, symbolizing security, privacy, and attendee protection.

Aug 24, 20267 min

Event data security: the European advantage

Event data security: why a GDPR-compliant, ISO 27001-certified European vendor genuinely protects your attendee data.

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Speaker on stage addressing an audience seated in rows, in a modern room with large bay windows and green plants.

Jul 27, 20267 min

Internal corporate events: the engine of your culture

Internal corporate events: the best lever to transmit your culture and retain your talent. Formats, CSR, and KPIs to measure the real impact.

Illustration of a modern workstation with an analytics dashboard, a connected world map and management tools.

Jul 15, 20268 min

Managing a multi-country event portfolio: the method

Managing a multi-country event portfolio: the master platform method to centralize without stifling teams on the ground. Method + rollout.

Conceptual illustration of a trade show dedicated to sustainable technologies, blending renewable energy, recycling, and nature at the heart of a modern professional space.

Jun 30, 20266 min

12 concrete actions for an eco-responsible event

Carbon footprint, ISO 20121:2024, scope 3, sustainable vendors: adopt the 12 concrete actions to organize a high-performing eco-responsible event.

Three colleagues analyzing an event RFP in a modern open space, with RFP documents, tablets, and data screens in the background.

Jun 16, 20267 min

Event platform: the 10 keys to your RFP

Choosing an event platform requires a good RFP. Here are the 10 keys to structuring your specifications and making the best choice.

Enterprise-grade security for event management platforms, covering consent, access control, and breach detection to keep your attendee data fully GDPR compliant.

Jun 2, 20265 min

GDPR and events: the complete guide to staying compliant

How do you make your events GDPR-compliant? Invitations, data security, obligations: a complete, practical guide to help you

A practitioner arrives at the reception of a medical congress. A hostess scans his QR code badge via smartphone while a second staff member manages attendance on a tablet. A laptop displays the real-time participant management dashboard, in a modern congress space with a plenary room in the background.

May 26, 20268 min

Medical congress check-in: compliance and best practices

Medical congress check-in: signature, traceability, archiving. The lasting principles to equip your system and approach an audit with confidence.

Woman in a navy blazer focused on a screen showing a funnel and CRM data, notebook and tablet on the desk, colleagues in the background.

Apr 27, 20267 min

Event CRM: how to connect your events to your tool to prove their ROI

Finally measure the real impact of your events: leads, opportunities, and revenue with a connected event CRM

Professional working on a computer in a modern office with event management interface on screen

Apr 14, 20266 min

How to create a high-performing event website

Creating an effective event website means combining aesthetics and conversion. Discover 7 best practices for turning your visitors into attendees.

Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.

Mar 24, 20266 min

How to choose your event platform?

Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events

Overview of a trade show with booths, a conference area, and a data dashboard illustrating ROI tracking for a B2B event.

Mar 3, 20265 min

Organizing a trade show: how to make your event profitable and data-driven?

Concrete advice for making your trade show organization profitable, data-driven, and focused on exhibitor ROI

Illustration depicting a professional event with a conference, artificial intelligence, data visualizations, immersive technologies, and event innovation.

Feb 2, 20264 min

The 10 event trends to watch in 2026

What are the 2026 event trends? Anticipate the key shifts to create engaging, sustainable, and measurable events

Illustration representing artificial intelligence applied to event management, with icons symbolizing data analysis, planning, marketing, networking, communication and performance.

Jan 16, 20265 min

AI and events: between automation and humanization

In the age of event AI, technology optimizes organization, but the experience remains deeply human: discover why