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The event planners' blog

An event organizer works on her laptop during a professional conference. She checks her ticketing software.
advice
Dec 31, 20255 min

Ticketing software: definition, benefits and comparison of the best solutions

Find out what ticketing software is, its benefits for organizers, and a comparison of the best solutions for your events.

Three smiling professionals gathered around a laptop, analyzing data together during a meeting in a modern office.
advice
Dec 12, 20255 min

Creating your event website: how to boost its visibility with SEO

Learn to use SEO for the best possible event website, one that continuously boosts your registrations and visibility

Three people, a man in the center holding a smartphone with two colleagues beside him, looking together at the phone screen with interest during an office event.
advice
Dec 9, 20256 min

Why adopt an event app in 2026?

Discover why an event app is essential in 2026 to improve the attendee experience and optimize your organization.

Image showing a B2B meeting: a man in a suit explains different event formats, while a screen displays images representing an in-person event, a digital video conference, and a hybrid format. Two colleagues take notes around the table.
advice
Dec 1, 20255 min

What type of event should you choose based on your objectives?

Discover how to choose the right type of event based on your business objectives: awareness, engagement, conversion, or internal cohesion.

Panoramic view of a lively trade show with numerous booths and attendees networking in a modern exhibition hall.
advice
Nov 18, 20254 min

Exhibitor portal: the key to boosting your trade show leads and building partner loyalty

Centralize exhibitor management, track your leads, and improve the ROI of your B2B trade shows with an all-in-one exhibitor portal.

A man in a suit, sitting at a desk, analyzes graphs on paper and on a computer screen. The screen displays charts and statistics.
advice
Nov 4, 20255 min

The essential event KPIs to prove your ROI and defend your budget

From attendance to ROI: master the key event KPIs to measure your events' impact and defend your budget

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Three people in an office discuss an event management software solution displayed on a computer.
advice
Oct 19, 20256 min

Event management software: how to better organize your professional events?

Digitevent, Eventbrite, Weezevent, etc. Compare the best professional event management platforms and choose a reliable, secure solution.

Two professionals analyzing an event's results on a laptop, illustrating the importance of post-event follow-up and evaluation.
advice
Aug 19, 20256 min

Post-event: the keys to maximizing attendee engagement and the ROI of your event

Concrete tips to manage your post-event logistics and communication, keep your attendees engaged, and boost your ROI

Smiling woman using a tablet to prepare the promotion of a professional event, illustrating the importance of effective digital communication.
advice
Aug 19, 20255 min

The guide to promoting your event effectively

The best ideas for promoting a professional or public event, with concrete tools, channels, and tips to consider

Illustration showing various digital tools for organizing and managing a professional event.
advice
Aug 11, 20254 min

5 tools that make life easier for event project managers

Discover 5 essential tools to plan, manage, and centralize your professional events efficiently.

Professionals chatting and networking at an in-person B2B event.
news
Jul 22, 20258 min

B2B events: the (often underused) lever for marketers, and how to activate it

B2B events are often an underused lever for marketers. Discover how to activate it with these steps and keys to success

Two professionals shake hands at a trade show while wearing name badges for networking.
news
Jun 24, 20257 min

How to successfully organize a trade show?

Trade show 2025: discover 9 key steps to make your event a success, from ticketing to logistics, including communication and sponsors.

Computer displaying an email inbox with incoming emails, illustrating deliverability and the reception of invitations.
news
Jun 9, 20254 min

Invitation deliverability: how to maximize your chances of reaching the inbox?

8 tips for improving your email invitations' deliverability and reaching your attendees' inbox

Team analyzing a comparison of event management software during a work meeting
advice
Jun 3, 20255 min

Which event management tool should you choose? A comparison of the best software on the market

The criteria for choosing your event management tool and the ultimate comparison of the best software of 2026

Two professionals shake hands at a B2B event, in a formal networking setting.
news
May 6, 20255 min

Why has matchmaking become essential at your B2B events?

Discover how matchmaking turns your B2B events into true accelerators of qualified meetings, ROI, and satisfaction.

Photo taken at a professional event, showing three attendees wearing badges with QR codes around their necks. The image illustrates the practical use of QR codes to streamline check-in, facilitate networking, and improve the attendee experience.
news
Apr 22, 20254 min

Optimize every step of your attendee journey

Discover 6 reasons to adopt the QR code to simplify check-in, streamline welcome, and maximize engagement at your events.

Spiral notebook showing an event specifications document structured into 14 sections: objectives, target audience, concept, venue, program, budget, logistics, communication, and evaluation.
news
Apr 8, 20256 min

How to write your event specifications document?

The elements to include in your next event's specifications document, the steps to follow, and mistakes to avoid, for spot-on planning

A person scans a QR code with a smartphone at an event. In the background, a guest holds a document or badge, ready to be checked in. The scene shows a smooth, professional, digitized check-in moment, typical of an event managed with an access control app.
news
Apr 4, 20252 min

Check-in App: Definition, Benefits, and Best Practices

Discover how a check-in app streamlines registration, cuts wait times, and improves the experience at your professional events.