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The event planners' blog

Image showing a B2B meeting: a man in a suit explains different event formats, while a screen displays images representing an in-person event, a digital video conference, and a hybrid format. Two colleagues take notes around the table.
advice
Dec 1, 20255 min

What type of event should you choose based on your objectives?

Discover how to choose the right type of event based on your business objectives: awareness, engagement, conversion, or internal cohesion.

Panoramic view of a lively trade show with numerous booths and attendees networking in a modern exhibition hall.
advice
Nov 18, 20254 min

Exhibitor portal: the key to boosting your trade show leads and building partner loyalty

Centralize exhibitor management, track your leads, and improve the ROI of your B2B trade shows with an all-in-one exhibitor portal.

A man in a suit, sitting at a desk, analyzes graphs on paper and on a computer screen. The screen displays charts and statistics.
advice
Nov 4, 20255 min

The essential event KPIs to prove your ROI and defend your budget

From attendance to ROI: master the key event KPIs to measure your events' impact and defend your budget

Three people in an office discuss an event management software solution displayed on a computer.
advice
Oct 19, 20256 min

Event management software: how to better organize your professional events?

Digitevent, Eventbrite, Weezevent, etc. Compare the best professional event management platforms and choose a reliable, secure solution.

Two professionals analyzing an event's results on a laptop, illustrating the importance of post-event follow-up and evaluation.
advice
Aug 19, 20256 min

Post-event: the keys to maximizing attendee engagement and the ROI of your event

Concrete tips to manage your post-event logistics and communication, keep your attendees engaged, and boost your ROI

Smiling woman using a tablet to prepare the promotion of a professional event, illustrating the importance of effective digital communication.
advice
Aug 19, 20255 min

The guide to promoting your event effectively

The best ideas for promoting a professional or public event, with concrete tools, channels, and tips to consider

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Illustration showing various digital tools for organizing and managing a professional event.
advice
Aug 11, 20254 min

5 tools that make life easier for event project managers

Discover 5 essential tools to plan, manage, and centralize your professional events efficiently.

Professionals chatting and networking at an in-person B2B event.
news
Jul 22, 20258 min

B2B events: the (often underused) lever for marketers, and how to activate it

B2B events are often an underused lever for marketers. Discover how to activate it with these steps and keys to success

Two professionals shake hands at a trade show while wearing name badges for networking.
news
Jun 24, 20257 min

How to successfully organize a trade show?

Trade show 2025: discover 9 key steps to make your event a success, from ticketing to logistics, including communication and sponsors.

Computer displaying an email inbox with incoming emails, illustrating deliverability and the reception of invitations.
news
Jun 9, 20254 min

Invitation deliverability: how to maximize your chances of reaching the inbox?

8 tips for improving your email invitations' deliverability and reaching your attendees' inbox

A speaker addresses an attentive audience of professionals at a corporate seminar.
news
Jun 4, 20257 min

Corporate seminar planning: the complete A-to-Z guide

Successfully organizing a corporate seminar means creating a highlight aligned with your goals: this guide walks you through every step

Team analyzing a comparison of event management software during a work meeting
advice
Jun 3, 20255 min

Which event management tool should you choose? A comparison of the best software on the market

The criteria for choosing your event management tool and the ultimate comparison of the best software of 2026

Two professionals shake hands at a B2B event, in a formal networking setting.
news
May 6, 20255 min

Why has matchmaking become essential at your B2B events?

Discover how matchmaking turns your B2B events into true accelerators of qualified meetings, ROI, and satisfaction.

Photo taken at a professional event, showing three attendees wearing badges with QR codes around their necks. The image illustrates the practical use of QR codes to streamline check-in, facilitate networking, and improve the attendee experience.
news
Apr 22, 20254 min

Optimize every step of your attendee journey

Discover 6 reasons to adopt the QR code to simplify check-in, streamline welcome, and maximize engagement at your events.

Spiral notebook showing an event specifications document structured into 14 sections: objectives, target audience, concept, venue, program, budget, logistics, communication, and evaluation.
news
Apr 8, 20256 min

How to write your event specifications document?

The elements to include in your next event's specifications document, the steps to follow, and mistakes to avoid, for spot-on planning

A person scans a QR code with a smartphone at an event. In the background, a guest holds a document or badge, ready to be checked in. The scene shows a smooth, professional, digitized check-in moment, typical of an event managed with an access control app.
news
Apr 4, 20252 min

Check-in App: Definition, Benefits, and Best Practices

Discover how a check-in app streamlines registration, cuts wait times, and improves the experience at your professional events.

Visual illustrating a digital event invitation displayed on a laptop, with an RSVP button and floating icons representing emails and digital interactions, in a modern conference setting.
news
Mar 6, 20252 min

Corporate event invitation: how to capture attention and maximize registrations?

Discover how to write an impactful invitation for a corporate event, with examples and best practices.

Modern event welcome area equipped with check-in kiosks, a badge printer, management tablets, and a screen displaying real-time attendance statistics.
news
Feb 4, 20252 min

Digital check-in and badges: The essential tool for simplifying your events

Streamline your welcome and improve event organization with digital check-in and electronic badges. Discover our practical tips!