Overall, very satisfied with the event app. Our teams' engagement exceeded our expectations, with an average number of screens viewed per attendee above average.
MCI Group : Corporate seminar
The challenge
For a three-day corporate seminar in Vienna, MCI Group needed to bring together 150 employees from international subsidiaries. The challenge was threefold: share information in real time without multiplying channels, facilitate networking between geographically dispersed teams, and maintain engagement from the first day to the last, beyond the plenary sessions alone.
Workflow and solutions
An event app was deployed as the single point of contact for each attendee. The agenda was accessible in one tap, with session sign-up and a personal schedule. Push notifications relayed key information in real time, while the social wall and QR code networking made it easy to share content and exchange contact details between attendees.
Results
Smooth, well-controlled information flow over three days, with no channel dispersion and no attendees left behind. Subsidiaries that had previously been distant multiplied concrete connections thanks to QR code networking. The social wall built a living collective memory of the event, reflecting the cohesion created between teams from all over the world.
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