The event app not only helped encourage participants to open up to new perspectives, but also gave new ideas a chance to be voiced.
HSBC : HSBC Technologies & Services (HTS)
The challenge
HSBC Technologies & Services wanted to energize its internal meetings and measure the impact of its communication efforts. For a day dedicated to its managers and senior executives, the challenge was to create a relaxed, engaging atmosphere (far from the traditional top-down format) while having a tool that was simple to use on the day.
Workflow and solutions
The event app was deployed as the connecting thread of the day in the heart of the City of London. Setup was quick and smooth, with no disruption to the program. The news feed let attendees follow proceedings in real time and stay connected to the day's key moments, with the flexibility to adjust content on the fly if needed.
Results
The goal of energizing discussions and measuring the effectiveness of internal communication was fully achieved among the 450 managers and senior executives gathered. The solution freed the organizers from technical constraints, letting them focus on hosting and content for this event bringing together the management of one of the world's largest financial institutions.
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