⭐ Welcome to our second article on the metaverse in events. If you haven't read our first part, “The interview with Guillaume, a passionate metaverse expert”, you'll find it here.
The world of event 2.0 is evolving fast, and we already have the latest news to share with you, especially in the world of fashion and music. Major players, media outlets, reference sites, metaverse events that marked the start of 2022.. we'll tell you everything! 👇
1. Major players and their news 💡
THE big current trend that's seeing massive growth in metaverse worlds is digital real estate. Between Token.com, a Canadian company, which spent nearly $2.5 million to acquire a virtual property in Decentraland (a metaverse world), and Metaverse Group which reportedly bought land for $2.43 million, the numbers keep climbing.
Other players have also understood the value of investing digitally and virtually, such as Republic Realm, Price Waterhouse Coopers, Axie Infinity, or various public figures (Marco Verratti, Kingsley Coman, or Stan Wawrinka..).
The technology race is on, and many tech companies are trying to develop this technology, which is still not well known to the general public.
Indeed, VRXtream (the next-generation event platform) recently announced the launch of an events metaverse equipped with AR and VR technologies. The platform is integrated with the NFT market, which facilitates networking and hosting social and entertainment events in the metaverse.
We can also mention Ubisoft, which just announced its arrival on the decentralized metaverse. Or VR Education, which added virtual communication solutions to its ecosystem (a corporate metaverse called “ENGAGE Oasis”, a virtual world designed for businesses and B2B events).
Skillful Craftsman , meanwhile, announced a strategic alliance to develop a metaverse platform for training in smart technical skills. Industry leader Microsoft recently shared its plan to integrate a metaverse into its video conferencing tool Teams (imagine 3D team meetings with VR headsets!).
And to finish, a bit of French flair! Dogami, a French startup, shared its ambition to develop the "petaverse", the metaverse dedicated to pets.
🤔 Did you know? Roblox has over 200 million virtual monthly players. Every day, players (avatars) change outfits.
2. Examples of events in the metaverse ♾️
More and more, events are popping up in different metaverse worlds, and 2022 is all about fashion and music. Here's a selection of a few of them:
The latest conference of the South by Southwest music and film festival took place in a 3D world accessible via the internet and VR headsets.
Virtual concerts are also popular, even though they're followed by a limited number of attendees. Take Arte, which recently organized Timothée Joly's concert in Zuckerberg's metaverse, still not accessible in France (sorry!). Or the virtual concerts by Travis Scott and Ariana Grande on Fortnit. The advantage of these concerts is that they're free: aside from owning the game and being connected shortly before the concert starts, no ticket or health pass is required. 👌
Recently, Warner Music announced its plan to create a virtual music theme park on Sandbox. Warner is thus planning to feature top artists (Dua Lipa, Madonna, Coldplay, and Ed Sheeran) in virtual VIP concert halls.
Another example, this time in education: Komodal, a virtual event operator, enabled 595 students from EFREI to take part in an orientation seminar in a metaverse, to help them learn about careers and figure out their path.
Let's talk fashion now! ✨
The men's fall/winter 2022-2023 fashion week in January kicked off strong with the EGONLAB x Crocs show. The collaboration sold five pairs of Crocs as NFTs at auction, covered in Swarovski crystals.
Gucci also got in on it. The luxury brand has already ventured into the metaverse with its “Gucci Garden” experience on Roblox. Visitors were able to buy exclusive virtual Gucci products. A Dionysus bag sold for more than the physical version!
Ralph Lauren and Zepeto, always highly innovative, virtually recreated iconic New York neighborhoods and offered, among other things, a digital clothing fashion show.
Coming up next: the first Fashion Week 2.0 is announced on the Decentraland platform for March 2022 (dates to be confirmed!). Attendees will be able to watch the shows, chat with brands, attend afterparties, enjoy exceptional immersive experiences, and buy clothes for their avatars. Will you be there? 🚀
👉 To learn more about the latest news, we recommend following the sites fr.techtribune.net/ and roadtovr.com/.
