[{"data":1,"prerenderedAt":3420},["ShallowReactive",2],{"top-banner-en":3,"blog-article-why-adopt-event-app-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":831,"relatedPages":2830},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":827},"en_blog_article_adopter-une-application-evenementielle","why-adopt-event-app",null,"blog_article",[11],"global","2026-07-02T10:07:54+0000",[14],"pourquoi-adopter-une-application-evenementielle-en-2026-",[],"en-us",{"distribution":11,"article_title":18,"author_name":24,"publication_date":25,"banner_image":26,"article_content":37,"main_tag":751,"body":752},[19],{"type":20,"text":21,"spans":22,"direction":23},"heading1","Why adopt an event app in 2026?",[],"ltr","Joy GRAND","2025-12-09T09:20:00+0000",{"dimensions":27,"alt":30,"copyright":8,"url":31,"id":32,"edit":33},{"width":28,"height":29},900,600,"Three people, a man in the center holding a smartphone with two colleagues beside him, looking together at the phone screen with interest during an office event.","https://images.prismic.io/digi-www/aTa2vnNYClf9n6xd_ChatGPT-Image-8-d%C3%A9c.-2025_-12_28_59.webp?auto=format%2Ccompress&w=900&h=600","aTa2vnNYClf9n6xd",{"x":34,"y":34,"zoom":35,"background":36},0,1,"transparent",[38,52,55,58,60,63,66,68,74,80,89,97,99,102,106,109,114,119,122,125,127,129,134,137,139,144,149,154,159,164,166,169,171,176,179,184,186,191,197,206,211,213,217,223,226,229,231,234,239,249,255,261,263,267,273,278,281,283,288,297,303,305,309,315,320,325,329,332,336,341,345,349,353,355,357,360,362,367,370,378,380,384,390,394,401,405,407,411,417,420,424,436,438,443,446,448,451,454,457,460,463,466,469,471,474,476,480,483,486,489,491,495,498,501,505,509,513,515,517,522,524,529,532,536,539,543,545,547,550,556,563,565,569,572,577,581,585,589,591,593,597,600,604,608,612,614,616,619,622,625,627,632,636,644,646,649,653,663,666,671,674,676,678,681,685,690,694,696,698,701,703,708,712,717,719,722,726,729,733,736,739,742,744,747],{"type":39,"text":40,"spans":41,"direction":23},"paragraph","In 2026, organizing an event can no longer be just about booking a venue, printing a program, and handling a few emails. \nAudience expectations have changed: attendees want real-time information, relevant push notifications, easy exchanges via an integrated chat and a smooth, clear, personalized user experience.",[42,46,49],{"start":43,"end":44,"type":45},173,194,"strong",{"start":47,"end":48,"type":45},196,223,{"start":50,"end":51,"type":45},247,263,{"type":39,"text":53,"spans":54,"direction":23},"",[],{"type":39,"text":56,"spans":57,"direction":23},"For organizers, the needs are just as important: getting reliable data to measure ROI, tracking engagement, and improving overall performance, which explains why more and more of them are now adopting a dedicated mobile app for their events.",[],{"type":39,"text":53,"spans":59,"direction":23},[],{"type":39,"text":61,"spans":62,"direction":23},"This shift is driven by the rise of hybrid formats, the pursuit of operational efficiency, and the desire to centralize all information in a single space.",[],{"type":39,"text":64,"spans":65,"direction":23},"The result: the event app has become an essential tool, for attendees and organizers alike.",[],{"type":39,"text":53,"spans":67,"direction":23},[],{"type":69,"text":70,"spans":71,"direction":23},"heading2","Everything you need to know about the event app ",[72],{"start":34,"end":73,"type":45},48,{"type":75,"text":76,"spans":77,"direction":23},"heading3","What is an event app? ",[78],{"start":34,"end":79,"type":45},22,{"type":39,"text":81,"spans":82,"direction":23},"The event app supports attendees before, during, and after the event.\nIt centralizes all essential information (program, speakers, partners and exhibitors, notifications) in a single, intuitive, and customizable space that reflects the event's identity.",[83,86],{"start":84,"end":85,"type":45},14,68,{"start":87,"end":88,"type":45},176,217,{"type":39,"text":90,"spans":91,"direction":23},"Designed to simplify organization and deliver a better experience, it helps everyone become more autonomous.",[92,94],{"start":73,"end":93,"type":45},65,{"start":95,"end":96,"type":45},85,108,{"type":39,"text":53,"spans":98,"direction":23},[],{"type":39,"text":100,"spans":101,"direction":23},"Its goals are varied:",[],{"type":103,"text":104,"spans":105,"direction":23},"list-item","ensuring a smooth, consistent experience, ",[],{"type":103,"text":107,"spans":108,"direction":23},"engaging attendees ahead of time so they can prepare their visit and get the most out of their experience at the event,",[],{"type":103,"text":110,"spans":111,"direction":23},"bringing all exchanges and information together in one place,",[112],{"start":34,"end":113,"type":45},47,{"type":103,"text":115,"spans":116,"direction":23},"unifying the journey from registration to the big day,",[117],{"start":34,"end":118,"type":45},20,{"type":103,"text":120,"spans":121,"direction":23},"facilitating relevant connections,",[],{"type":103,"text":123,"spans":124,"direction":23},"relying on reliable data to analyze engagement.",[],{"type":39,"text":53,"spans":126,"direction":23},[],{"type":39,"text":53,"spans":128,"direction":23},[],{"type":75,"text":130,"spans":131,"direction":23},"The main benefits for organizers  ",[132],{"start":34,"end":133,"type":45},34,{"type":39,"text":135,"spans":136,"direction":23},"For organizers, the event app offers, above all, a simpler and more structured way to manage the attendee experience. It complements the existing ecosystem (website, emails, check-in, etc.) by centralizing key information and facilitating interactions.",[],{"type":39,"text":53,"spans":138,"direction":23},[],{"type":103,"text":140,"spans":141,"direction":23},"Having a single, consistent space to share essential information (program, speakers, sessions, practical details) without multiplying the number of formats.",[142],{"start":34,"end":143,"type":45},33,{"type":103,"text":145,"spans":146,"direction":23},"Reducing manual updates: any change made in the Digitevent interface syncs automatically with the app, which reduces the risk of errors and duplicate work.",[147],{"start":34,"end":148,"type":45},23,{"type":103,"text":150,"spans":151,"direction":23},"Streamlining communication thanks to built-in notifications (reminders, schedule changes, important information) and avoiding extra emails on the big day.",[152],{"start":34,"end":153,"type":45},26,{"type":103,"text":155,"spans":156,"direction":23},"Getting reliable data on session views, app adoption, networking, and business meetings, to assess real engagement.",[157],{"start":34,"end":158,"type":45},21,{"type":103,"text":160,"spans":161,"direction":23},"Boosting the visibility of speakers, sponsors, or exhibitors, through profiles that are easy for attendees to browse and fully integrated into the overall journey.",[162],{"start":34,"end":163,"type":45},60,{"type":39,"text":53,"spans":165,"direction":23},[],{"type":39,"text":167,"spans":168,"direction":23},"A solution designed to reduce operational workload, improve the clarity of the attendee journey, and provide concrete engagement tracking.",[],{"type":39,"text":53,"spans":170,"direction":23},[],{"type":69,"text":172,"spans":173,"direction":23},"The attendee experience first: the 4 features that make the difference",[174],{"start":34,"end":175,"type":45},70,{"type":39,"text":177,"spans":178,"direction":23},"The event app is not just an accessory: it extends the attendee experience and makes organizing every key moment easier.\nDesigned to be intuitive and accessible on mobile or desktop, it supports every user throughout the event.",[],{"type":39,"text":180,"spans":181,"direction":23},"Here are the 4 essential features every event app should offer 👇",[182],{"start":183,"end":143,"type":45},13,{"type":39,"text":53,"spans":185,"direction":23},[],{"type":75,"text":187,"spans":188,"direction":23},"Interactive program and personalized schedule ",[189],{"start":34,"end":190,"type":45},46,{"type":39,"text":192,"spans":193,"direction":23},"This is the most used feature among attendees.\nThey can browse the full program, discover the available sessions, and build their own schedule in just a few clicks.",[194],{"start":195,"end":196,"type":45},8,29,{"type":39,"text":198,"spans":199,"direction":23},"All the information is gathered in one place: times, locations, speakers, partners involved, and more.\nThis clear, real-time view lets everyone plan their day without printed documents or email exchanges.\nThe program becomes a personal dashboard synced with the organizer's information.",[200,203],{"start":201,"end":202,"type":45},144,203,{"start":204,"end":205,"type":45},227,246,{"type":39,"text":207,"spans":208,"direction":23},"💡 To go even further, you can enable surveys at the end of a session or after the event. They let you collect feedback while it's fresh and enrich the overall analysis of your event.",[209],{"start":210,"end":158,"type":45},3,{"type":39,"text":53,"spans":212,"direction":23},[],{"type":75,"text":214,"spans":215,"direction":23},"B2B meeting management ",[216],{"start":34,"end":148,"type":45},{"type":39,"text":218,"spans":219,"direction":23},"The app includes a professional Matchmaking module, ideal for business-oriented events.",[220],{"start":221,"end":222,"type":45},32,50,{"type":103,"text":224,"spans":225,"direction":23},"Organizers define the meeting rules (industry, profile type, available time slots).",[],{"type":103,"text":227,"spans":228,"direction":23},"Attendees book their qualified meetings independently, directly from the app.",[],{"type":39,"text":53,"spans":230,"direction":23},[],{"type":39,"text":232,"spans":233,"direction":23},"The result: easier connections between exhibitors, partners, and visitors, with clear visibility into upcoming, confirmed, or completed meetings.\n",[],{"type":75,"text":235,"spans":236,"direction":23},"Networking and exchanges between attendees ",[237],{"start":34,"end":238,"type":45},43,{"type":39,"text":240,"spans":241,"direction":23},"An event's success also depends on the quality of the connections made.\nThanks to badge scanning via QR Code, attendees can easily add contacts, grow their network, and find their exchanges again after the event.",[242,244,246],{"start":243,"end":175,"type":45},39,{"start":245,"end":96,"type":45},82,{"start":247,"end":248,"type":45},124,143,{"type":39,"text":250,"spans":251,"direction":23},"The built-in chat makes it easy to communicate with other attendees or partners, without relying on third-party tools.\nConversations stay targeted and relevant throughout the event.",[252],{"start":253,"end":254,"type":45},4,17,{"type":39,"text":256,"spans":257,"direction":23},"On the organizer's side, the data (contacts added, adoption rate, activity) provides a clear view of networking dynamics.",[258],{"start":259,"end":260,"type":45},101,120,{"type":39,"text":53,"spans":262,"direction":23},[],{"type":75,"text":264,"spans":265,"direction":23},"Automatic and push notifications",[266],{"start":34,"end":221,"type":45},{"type":39,"text":268,"spans":269,"direction":23},"Automatic notifications let you share the right information at the right time: a reminder before a session, a meeting change or cancellation, and more.\nThey help attendees avoid missing an activity throughout the day.",[270,271],{"start":34,"end":148,"type":45},{"start":221,"end":272,"type":45},77,{"type":39,"text":274,"spans":275,"direction":23},"Push notifications provide instant updates on schedule changes, reminders, or news.",[276],{"start":34,"end":277,"type":45},18,{"type":39,"text":279,"spans":280,"direction":23},"💡 By combining these four features, the app becomes a true digital companion for the event.",[],{"type":39,"text":53,"spans":282,"direction":23},[],{"type":69,"text":284,"spans":285,"direction":23},"Measuring the ROI of your event app",[286],{"start":34,"end":287,"type":45},35,{"type":39,"text":289,"spans":290,"direction":23},"Beyond the user experience, an event app is also a valuable source of data for organizers.",[291,294],{"start":292,"end":293,"type":45},31,40,{"start":295,"end":296,"type":45},51,74,{"type":39,"text":298,"spans":299,"direction":23},"It lets you measure engagement, participation, and the effectiveness of communication efforts in real time, to prove the value of the investment.",[300],{"start":301,"end":302,"type":45},12,106,{"type":39,"text":53,"spans":304,"direction":23},[],{"type":75,"text":306,"spans":307,"direction":23},"Why track performance indicators?",[308],{"start":34,"end":143,"type":45},{"type":39,"text":310,"spans":311,"direction":23},"Measuring an app's performance means assessing the impact of your event.\n This data is essential to:",[312],{"start":313,"end":314,"type":45},37,57,{"type":103,"text":316,"spans":317,"direction":23},"demonstrate the return on investment (ROI) to management, partners, or sponsors;",[318],{"start":34,"end":319,"type":45},36,{"type":103,"text":321,"spans":322,"direction":23},"identify strengths and areas for improvement for future editions;",[323],{"start":34,"end":324,"type":45},44,{"type":103,"text":326,"spans":327,"direction":23},"better understand attendee behavior in order to adapt your communication and content strategy.\n",[328],{"start":34,"end":287,"type":45},{"type":39,"text":330,"spans":331,"direction":23},"Concretely, five metrics deserve priority tracking:",[],{"type":103,"text":333,"spans":334,"direction":23},"App adoption rate: percentage of attendees who used the app, to assess buy-in for the tool",[335],{"start":34,"end":254,"type":45},{"type":103,"text":337,"spans":338,"direction":23},"Engagement rate: frequency and duration of logins, clicks, messages sent, to identify key moments and the most-used features",[339],{"start":34,"end":340,"type":45},15,{"type":103,"text":342,"spans":343,"direction":23},"Number of B2B meetings: total meetings confirmed via the app, to measure Matchmaking performance and the business value generated",[344],{"start":34,"end":79,"type":45},{"type":103,"text":346,"spans":347,"direction":23},"Number of contacts scanned: interactions between attendees and leads collected, to assess the quality of networking and the opportunities created",[348],{"start":34,"end":153,"type":45},{"type":103,"text":350,"spans":351,"direction":23},"Survey response rate: participation in post-event forms, to measure attendees' overall interest and satisfaction.    ",[352],{"start":34,"end":118,"type":45},{"type":39,"text":53,"spans":354,"direction":23},[],{"type":39,"text":53,"spans":356,"direction":23},[],{"type":39,"text":358,"spans":359,"direction":23},"By centralizing all this information on a single platform, you get a complete view of the experience before, during, and after the event.",[],{"type":39,"text":53,"spans":361,"direction":23},[],{"type":69,"text":363,"spans":364,"direction":23},"The event app in service of a CSR approach",[365],{"start":34,"end":366,"type":45},42,{"type":39,"text":368,"spans":369,"direction":23},"Responsible digital practices now play an important role in the events industry.",[],{"type":39,"text":371,"spans":372,"direction":23},"By centralizing all information in a single space, the event app helps reduce the environmental impact of events while simplifying organization.",[373,375],{"start":295,"end":374,"type":45},64,{"start":376,"end":377,"type":45},71,102,{"type":39,"text":53,"spans":379,"direction":23},[],{"type":75,"text":381,"spans":382,"direction":23},"Reduce the environmental impact",[383],{"start":34,"end":292,"type":45},{"type":39,"text":385,"spans":386,"direction":23},"By bringing all information together in a single space, the event app makes it possible to eliminate most paper materials: programs, schedules, tickets, or information sheets.\n👉 Result: fewer printouts, less waste, and simplified logistics.",[387],{"start":388,"end":389,"type":45},91,121,{"type":39,"text":391,"spans":392,"direction":23},"It also helps reduce physical signage (posters, panels, distributed documents) by making everything accessible on mobile or computer.",[393],{"start":84,"end":313,"type":45},{"type":39,"text":395,"spans":396,"direction":23},"And thanks to the option of offering hybrid formats, travel is reduced, which helps lower the carbon footprint of events.",[397,398],{"start":313,"end":295,"type":45},{"start":399,"end":400,"type":45},84,110,{"type":39,"text":402,"spans":403,"direction":23},"Using it also means showcasing your CSR commitments to attendees, partners, and sponsors.",[404],{"start":118,"end":295,"type":45},{"type":39,"text":53,"spans":406,"direction":23},[],{"type":75,"text":408,"spans":409,"direction":23},"Promote inclusion and accessibility",[410],{"start":34,"end":287,"type":45},{"type":39,"text":412,"spans":413,"direction":23},"An event web app (PWA), accessible without any download or technical constraint, guarantees equitable access for all audiences.",[414],{"start":415,"end":416,"type":45},92,127,{"type":39,"text":418,"spans":419,"direction":23},"Whether for attendees less comfortable with digital tools, international audiences, or people with disabilities, everyone can follow the event without difficulty.",[],{"type":39,"text":421,"spans":422,"direction":23},"This universal accessibility strengthens the inclusive and responsible dimension of the organization.",[423],{"start":34,"end":259,"type":45},{"type":39,"text":425,"spans":426,"direction":23},"💡 At Digitevent, we support organizers who want to combine innovation and responsibility with our event web app.",[427,434],{"start":210,"end":428,"type":429,"data":430},16,"hyperlink",{"link_type":431,"url":432,"target":433},"Web","https://www.digitevent.com/fr","_blank",{"start":435,"end":428,"type":45},6,{"type":39,"text":53,"spans":437,"direction":23},[],{"type":75,"text":439,"spans":440,"direction":23},"Web app vs generic app: two approaches, two experiences",[441],{"start":34,"end":442,"type":45},55,{"type":39,"text":444,"spans":445,"direction":23},"Today, many event apps exist: some for the general public, others geared toward professionals.\n But they don't all address the same challenges. For a B2B event, the goal isn't just to share a program: you need a reliable, secure tool aligned with your brand image.",[],{"type":39,"text":53,"spans":447,"direction":23},[],{"type":75,"text":449,"spans":450,"direction":23},"Why choose an event web app?",[],{"type":39,"text":452,"spans":453,"direction":23},"The event web app checks every box: simplicity, performance, and consistency.",[],{"type":103,"text":455,"spans":456,"direction":23},"No download: a link or a QR code, and your attendees instantly access the app on any device.",[],{"type":103,"text":458,"spans":459,"direction":23},"Native app-like experience: thanks to the PWA format, they can add the icon to their home screen, enjoy full-screen display, and receive push notifications, without going through app stores.",[],{"type":103,"text":461,"spans":462,"direction":23},"Complete customization: colors, logo, typography, content, etc. The web app adapts to your identity to deliver an experience that truly reflects your brand.",[],{"type":103,"text":464,"spans":465,"direction":23},"Real-time updates: all changes are visible instantly, with no action needed from attendees.",[],{"type":103,"text":467,"spans":468,"direction":23},"Maximum security & compatibility: protected data, optimal performance across all browsers.\n",[],{"type":39,"text":53,"spans":470,"direction":23},[],{"type":39,"text":472,"spans":473,"direction":23},"In short: a flexible, modern solution perfectly suited to organizers who want simple management and a seamless, consistent attendee experience, from the first click to the big day.",[],{"type":39,"text":53,"spans":475,"direction":23},[],{"type":69,"text":477,"spans":478,"direction":23},"Driving adoption of your app: best practices",[479],{"start":34,"end":324,"type":45},{"type":39,"text":481,"spans":482,"direction":23},"An app is only truly useful if it's easy to pick up and naturally integrated into the attendee journey.",[],{"type":39,"text":484,"spans":485,"direction":23},"Even the best event app won't do its job if attendees don't use it.",[],{"type":39,"text":487,"spans":488,"direction":23},"Here are the best practices for maximizing adoption 👇",[],{"type":39,"text":53,"spans":490,"direction":23},[],{"type":75,"text":492,"spans":493,"direction":23},"Communicate from the moment attendees register",[494],{"start":34,"end":190,"type":45},{"type":39,"text":496,"spans":497,"direction":23},"Adoption begins with the very first contact with the event.",[],{"type":39,"text":499,"spans":500,"direction":23},"Let attendees know the app exists from the moment they register, clearly explaining its purpose:",[],{"type":103,"text":502,"spans":503,"direction":23},"Add a clear mention on the registration page: explain what the app is for (program, networking, notifications, etc.).",[504],{"start":435,"end":324,"type":45},{"type":103,"text":506,"spans":507,"direction":23},"Include a link to the app in the registration confirmation email.",[508],{"start":195,"end":374,"type":45},{"type":103,"text":510,"spans":511,"direction":23},"Highlight the useful features: schedule, meeting booking, chat, etc.",[512],{"start":84,"end":196,"type":45},{"type":39,"text":53,"spans":514,"direction":23},[],{"type":39,"text":53,"spans":516,"direction":23},[],{"type":39,"text":518,"spans":519,"direction":23},"💡 Tip: the better attendees understand the app's added value before the event, the more they'll use it on the day.",[520],{"start":210,"end":521,"type":45},7,{"type":39,"text":53,"spans":523,"direction":23},[],{"type":75,"text":525,"spans":526,"direction":23},"Simplify access and navigation",[527],{"start":34,"end":528,"type":45},30,{"type":39,"text":530,"spans":531,"direction":23},"Nothing holds back adoption more than complicated access.\nMake logging in and getting started as easy as possible:",[],{"type":103,"text":533,"spans":534,"direction":23},"Offer a QR code or a direct link for quick access from mobile.",[535],{"start":195,"end":221,"type":45},{"type":103,"text":537,"spans":538,"direction":23},"Avoid unnecessary steps when logging in: access should be immediate.",[],{"type":103,"text":540,"spans":541,"direction":23},"Pay attention to the interface: clear, intuitive, readable on every screen.",[542],{"start":158,"end":528,"type":45},{"type":39,"text":53,"spans":544,"direction":23},[],{"type":39,"text":53,"spans":546,"direction":23},[],{"type":39,"text":548,"spans":549,"direction":23},"The goal: make access as natural as possible, with no download or complex procedure.",[],{"type":39,"text":551,"spans":552,"direction":23},"\"An app only has impact if it's simple to use and well integrated into the overall event experience. Our role at Digitevent is to make that adoption natural, both for attendees and for organizers.\"",[553],{"start":34,"end":554,"type":555},197,"em",{"type":39,"text":557,"spans":558,"direction":23},"Damien Remise, Account Manager at Digitevent",[559,562],{"start":34,"end":324,"type":429,"data":560},{"link_type":431,"url":561,"target":433},"https://www.linkedin.com/in/damien-remise/",{"start":34,"end":324,"type":45},{"type":39,"text":53,"spans":564,"direction":23},[],{"type":75,"text":566,"spans":567,"direction":23},"Promote the app across all your channels",[568],{"start":34,"end":293,"type":45},{"type":39,"text":570,"spans":571,"direction":23},"Make your app a central part of your communications.\nAttendees should hear about it several times before the big day:",[],{"type":103,"text":573,"spans":574,"direction":23},"Create a dedicated page on the event website.",[575],{"start":576,"end":148,"type":45},9,{"type":103,"text":578,"spans":579,"direction":23},"Add a simple FAQ to answer practical questions.",[580],{"start":435,"end":428,"type":45},{"type":103,"text":582,"spans":583,"direction":23},"Include visuals of the app (screenshots, screens) in your newsletters, social media posts, and emails.",[584],{"start":195,"end":153,"type":45},{"type":103,"text":586,"spans":587,"direction":23},"Mention it regularly in your communications (registration confirmation emails, follow-ups, reminders).",[588],{"start":196,"end":324,"type":45},{"type":39,"text":53,"spans":590,"direction":23},[],{"type":39,"text":53,"spans":592,"direction":23},[],{"type":75,"text":594,"spans":595,"direction":23},"Encourage use during the event ",[596],{"start":34,"end":292,"type":45},{"type":39,"text":598,"spans":599,"direction":23},"On the day, make it easy to use the app on the ground:",[],{"type":103,"text":601,"spans":602,"direction":23},"Place visible QR codes at check-in, in rooms, and in high-traffic areas.",[603],{"start":34,"end":79,"type":45},{"type":103,"text":605,"spans":606,"direction":23},"Train your teams and partners to use it so they can help attendees.",[607],{"start":34,"end":196,"type":45},{"type":103,"text":609,"spans":610,"direction":23},"Use push notifications to inform, remind, or direct attendees in real time.",[611],{"start":34,"end":79,"type":45},{"type":39,"text":53,"spans":613,"direction":23},[],{"type":39,"text":53,"spans":615,"direction":23},[],{"type":39,"text":617,"spans":618,"direction":23},"By supporting attendees, you create a usage habit that strengthens engagement throughout the event.",[],{"type":39,"text":620,"spans":621,"direction":23},"An event app isn't imposed, it's adopted.",[],{"type":39,"text":623,"spans":624,"direction":23},"The simpler and more useful it is, the more naturally attendees will use it.",[],{"type":39,"text":53,"spans":626,"direction":23},[],{"type":69,"text":628,"spans":629,"direction":23},"The Digitevent event app",[630],{"start":34,"end":631,"type":45},24,{"type":75,"text":633,"spans":634,"direction":23},"Digitevent's key features ",[635],{"start":34,"end":153,"type":45},{"type":39,"text":637,"spans":638,"direction":23},"The Digitevent event app is a complete progressive web app, designed to meet the practical needs of organizers: easy access, a clear attendee experience, and reliable data to track the event.",[639,642],{"start":34,"end":631,"type":429,"data":640},{"link_type":431,"url":641,"target":433},"https://www.digitevent.com/en/feature/event-app",{"start":243,"end":643,"type":45},58,{"type":39,"text":53,"spans":645,"direction":23},[],{"type":39,"text":647,"spans":648,"direction":23},"It brings together in a single space:",[],{"type":103,"text":650,"spans":651,"direction":23},"an interactive program with a personalized schedule,",[652],{"start":210,"end":79,"type":45},{"type":103,"text":654,"spans":655,"direction":23},"networking modules and B2B matchmaking,",[656,658,661],{"start":34,"end":657,"type":45},10,{"start":148,"end":243,"type":429,"data":659},{"link_type":431,"url":660,"target":433},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"start":148,"end":662,"type":45},38,{"type":103,"text":664,"spans":665,"direction":23},"the attendee profile, where they can update their information,",[],{"type":103,"text":667,"spans":668,"direction":23},"a built-in chat,",[669],{"start":670,"end":340,"type":45},2,{"type":103,"text":672,"spans":673,"direction":23},"a photo directory of attendees and exhibitors.",[],{"type":39,"text":53,"spans":675,"direction":23},[],{"type":39,"text":53,"spans":677,"direction":23},[],{"type":39,"text":679,"spans":680,"direction":23},"In addition, the Digitevent web app is:",[],{"type":103,"text":682,"spans":683,"direction":23},"customizable to reflect your brand (logo, colors, content),",[684],{"start":34,"end":133,"type":45},{"type":103,"text":686,"spans":687,"direction":23},"accessible on all devices,",[688],{"start":34,"end":689,"type":45},25,{"type":103,"text":691,"spans":692,"direction":23},"and hosted in a secure environment, compliant with ISO standards and GDPR.",[693],{"start":253,"end":133,"type":45},{"type":39,"text":53,"spans":695,"direction":23},[],{"type":39,"text":53,"spans":697,"direction":23},[],{"type":39,"text":699,"spans":700,"direction":23},"The goal: offer an app with strong added value, simple to deploy, intuitive for attendees, and consistent with your brand image.",[],{"type":39,"text":53,"spans":702,"direction":23},[],{"type":75,"text":704,"spans":705,"direction":23},"Human support at every step ",[706],{"start":34,"end":707,"type":45},28,{"type":39,"text":709,"spans":710,"direction":23},"Beyond the tool, Digitevent offers human support to secure every step of your project.",[711],{"start":287,"end":73,"type":45},{"type":39,"text":713,"spans":714,"direction":23},"Each event is overseen by a dedicated project manager, who supports you from preparation through the post-event phase. ",[715],{"start":707,"end":716,"type":45},53,{"type":39,"text":53,"spans":718,"direction":23},[],{"type":39,"text":720,"spans":721,"direction":23},"Their role:",[],{"type":103,"text":723,"spans":724,"direction":23},"help you configure the app based on your event format (trade show, conference, convention, forum, seminar, etc.);",[725],{"start":576,"end":153,"type":45},{"type":103,"text":727,"spans":728,"direction":23},"support you in setting up the program, sessions, networking, and matchmaking; ",[],{"type":103,"text":730,"spans":731,"direction":23},"share communication best practices with you to maximize your audience's engagement, and give you recommendations to make it easier to get up to speed with the platform on the day.",[732],{"start":435,"end":133,"type":45},{"type":39,"text":734,"spans":735,"direction":23},"\n",[],{"type":39,"text":737,"spans":738,"direction":23},"During and after the event, the Digitevent teams remain available to answer your questions and support you if needed.",[],{"type":39,"text":740,"spans":741,"direction":23},"The goal: to offer you reliable support while giving you full control over your event app.",[],{"type":39,"text":53,"spans":743,"direction":23},[],{"type":39,"text":745,"spans":746,"direction":23},"In 2026, the event app has become essential: it improves the on-site experience while facilitating communication and engagement.",[],{"type":39,"text":748,"spans":749,"direction":23},"👉 Try the Digitevent app and simplify the preparation, communication, and follow-up of your event.",[750],{"start":210,"end":153,"type":45},"advice",[753,767],{"primary":754,"items":763,"id":765,"slice_type":766,"slice_label":8},{"seo_title":755,"seo_meta_descriptions":759},[756],{"type":39,"text":757,"spans":758,"direction":23},"Event App: why adopt it in 2026",[],[760],{"type":39,"text":761,"spans":762,"direction":23},"Discover why an event app is essential in 2026 to improve the attendee experience and optimize your organization.",[],[764],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d","seo",{"primary":768,"items":773,"id":825,"slice_type":826,"slice_label":8},{"title":769},[770],{"type":75,"text":771,"spans":772,"direction":23},"FAQ: Event app",[],[774,784,801,813],{"question":775,"answer":780},[776],{"type":777,"text":778,"spans":779,"direction":23},"heading4","How does the app improve the attendee experience?",[],[781],{"type":39,"text":782,"spans":783,"direction":23},"The app transforms the attendee experience by centralizing everything in one place: program, practical information, notifications, and interaction tools like networking or chat.\nIt simplifies communication, makes navigation easier, and offers a smooth, consistent journey, which strengthens engagement and helps everyone get the most out of the event.",[],{"question":785,"answer":789},[786],{"type":777,"text":787,"spans":788,"direction":23},"What types of events can use it?",[],[790,798],{"type":39,"text":791,"spans":792,"direction":23},"It's suitable for all professional events: trade shows, congresses, forums, conventions, seminars, conferences, or internal events.",[793],{"start":794,"end":795,"type":429,"data":796},115,130,{"link_type":431,"url":797,"target":433},"https://www.digitevent.com/en/event/corporate-internal-events-management-software",{"type":39,"text":799,"spans":800,"direction":23},"The tool easily adapts to each format and its specific needs.",[],{"question":802,"answer":806},[803],{"type":777,"text":804,"spans":805,"direction":23},"Is the app suited to hybrid events?",[],[807,810],{"type":39,"text":808,"spans":809,"direction":23},"Yes, it adapts perfectly to hybrid formats. Attendees can browse the program, interact, and manage their meetings from any device, whether they're on-site or remote.",[],{"type":39,"text":811,"spans":812,"direction":23},"The app also provides direct access to video conference rooms to follow sessions online, and the B2B meeting modules also work over video: each attendee joins their remote time slot in one click, from their schedule in the app.",[],{"question":814,"answer":818},[815],{"type":777,"text":816,"spans":817,"direction":23},"What are the best event apps?",[],[819,822],{"type":39,"text":820,"spans":821,"direction":23},"For professional events, choose an app that's customizable, accessible without a download, and equipped with advanced features (schedule, chat, networking, matchmaking, statistics).",[],{"type":39,"text":823,"spans":824,"direction":23},"👉 The Digitevent app meets these criteria and offers a high-performing, secure solution suited to B2B.",[],"faq$f7cbb18a-66e5-4dda-8462-86bda6f3d478","faq",{"id":828,"lang":829,"type":9,"uid":830},"akYmvBIAACsAyuDZ","fr-fr","adopter-une-application-evenementielle",[832,1197,2131],{"id":833,"uid":834,"url":8,"type":9,"tags":835,"first_publication_date":836,"slugs":837,"linked_documents":839,"lang":16,"data":840,"_source":1194},"en_blog_article_espace-exposant","exhibitor-space",[11],"2026-07-02T10:07:56+0000",[838],"espace-exposant--la-cle-pour-booster-vos-leads-salon-et-fideliser-vos-partenaires",[],{"distribution":11,"article_title":841,"author_name":24,"publication_date":845,"banner_image":846,"article_content":852,"main_tag":751,"body":1181},[842],{"type":20,"text":843,"spans":844,"direction":23},"Exhibitor portal: the key to boosting your trade show leads and building partner loyalty",[],"2025-11-18T07:49:00+0000",{"dimensions":847,"alt":848,"copyright":8,"url":849,"id":850,"edit":851},{"width":28,"height":29},"Panoramic view of a lively trade show with numerous booths and attendees networking in a modern exhibition hall.","https://images.prismic.io/digi-www/aY2ll90YXLCxVt02_ChatGPTImage12f%C3%A9vr.2026%2C11_03_46.png?auto=format%2Ccompress&w=900&h=600","aY2ll90YXLCxVt02",{"x":34,"y":34,"zoom":35,"background":36},[853,856,858,864,869,872,874,879,882,885,887,890,892,896,899,901,904,907,909,913,916,919,922,925,928,931,934,938,944,947,950,953,958,961,963,968,971,974,978,982,984,988,992,994,998,1001,1003,1010,1014,1018,1021,1024,1026,1030,1033,1042,1044,1049,1053,1060,1062,1066,1070,1074,1078,1082,1086,1088,1090,1095,1098,1101,1103,1107,1110,1114,1118,1122,1126,1131,1133,1137,1143,1145,1148,1151,1153,1160,1162,1167,1170,1173,1178],{"type":39,"text":854,"spans":855,"direction":23},"B2B trade shows have changed profoundly in recent years. Today, professional event organizers must meet ever higher expectations: generating qualified leads, proving the ROI of each edition, and building loyalty among demanding partners.",[],{"type":39,"text":53,"spans":857,"direction":23},[],{"type":39,"text":859,"spans":860,"direction":23},"But how do you offer more value to your exhibitors without complicating event management?\nThe answer comes down to one word: centralization.\n",[861],{"start":862,"end":863,"type":45},125,139,{"type":39,"text":865,"spans":866,"direction":23},"What if your exhibitor portal became your key asset for a successful trade show? ",[867],{"start":34,"end":868,"type":45},81,{"type":39,"text":870,"spans":871,"direction":23},"Designed as a true collaborative platform, it simplifies management, streamlines communication, and helps everyone, exhibitors and organizers alike, get the most out of their trade show.",[],{"type":39,"text":53,"spans":873,"direction":23},[],{"type":69,"text":875,"spans":876,"direction":23},"Understanding exhibitors' new needs: a key challenge for trade show organizers",[877],{"start":34,"end":878,"type":45},78,{"type":39,"text":880,"spans":881,"direction":23},"Today's exhibitors no longer come just to \"staff a booth.\" They want something concrete: leads, qualified contacts, and a measurable return on investment.",[],{"type":39,"text":883,"spans":884,"direction":23},"In their own way, each becomes a true customer of the event, expecting services that are efficient, transparent, and tailored to their goals.",[],{"type":39,"text":53,"spans":886,"direction":23},[],{"type":39,"text":888,"spans":889,"direction":23},"For organizers, meeting these expectations is now essential to strengthening partner loyalty and satisfaction over the long term.",[],{"type":39,"text":53,"spans":891,"direction":23},[],{"type":75,"text":893,"spans":894,"direction":23},"A need for concrete, measurable ROI",[895],{"start":34,"end":287,"type":45},{"type":39,"text":897,"spans":898,"direction":23},"Exhibitors want to know whether their presence \"really pays off\" and to track KPIs: number of meetings scheduled, contacts met, and opportunities generated.",[],{"type":39,"text":53,"spans":900,"direction":23},[],{"type":39,"text":902,"spans":903,"direction":23},"Thanks to a dedicated digital portal, each company tracks its results in real time: contacts scanned, leads recorded, and their team's activity.",[],{"type":39,"text":905,"spans":906,"direction":23},"No more vague estimates: real, usable figures from the very first day of the show.",[],{"type":39,"text":53,"spans":908,"direction":23},[],{"type":75,"text":910,"spans":911,"direction":23},"A drive for autonomy and transparency",[912],{"start":34,"end":313,"type":45},{"type":39,"text":914,"spans":915,"direction":23},"Exhibitors want to manage their presence with full autonomy:",[],{"type":103,"text":917,"spans":918,"direction":23},"customize their profile,",[],{"type":103,"text":920,"spans":921,"direction":23},"add their team members,",[],{"type":103,"text":923,"spans":924,"direction":23},"generate their badges,",[],{"type":103,"text":926,"spans":927,"direction":23},"view their statistics without depending on the organizer.\n\n",[],{"type":39,"text":929,"spans":930,"direction":23},"The result: fewer redundant exchanges, shorter delays, and greater responsiveness.",[],{"type":39,"text":932,"spans":933,"direction":23},"Information is centralized, up to date, and accessible via a single, secure login.",[],{"type":75,"text":935,"spans":936,"direction":23},"A smooth, rewarding experience",[937],{"start":34,"end":528,"type":45},{"type":39,"text":939,"spans":940,"direction":23},"Today, exhibiting at a trade show is no longer limited to a physical booth.\nVisibility starts well before the big day.",[941],{"start":942,"end":943,"type":45},76,118,{"type":39,"text":945,"spans":946,"direction":23},"Thanks to their exhibitor portal, partners can:",[],{"type":103,"text":948,"spans":949,"direction":23},"be featured on the event's website or app,",[],{"type":103,"text":951,"spans":952,"direction":23},"customize their showcase profile,",[],{"type":103,"text":954,"spans":955,"direction":23},"use B2B matchmaking tools to schedule qualified meetings.\n\n",[956],{"start":253,"end":957,"type":45},19,{"type":39,"text":959,"spans":960,"direction":23},"In short: exhibitors gain visibility and turn it into business opportunities and lasting partnerships.",[],{"type":39,"text":53,"spans":962,"direction":23},[],{"type":69,"text":964,"spans":965,"direction":23},"The exhibitor portal: a strategic lever before, during, and after the trade show",[966],{"start":34,"end":967,"type":45},80,{"type":39,"text":969,"spans":970,"direction":23},"Before, during, and after the event, the exhibitor portal becomes your ally in supporting your partners and maximizing their performance.",[],{"type":39,"text":972,"spans":973,"direction":23},"It's no longer just a logistics tool: it's the common thread running through collaboration between exhibitors and organizers.\n",[],{"type":75,"text":975,"spans":976,"direction":23},"Before the event:",[977],{"start":34,"end":254,"type":45},{"type":39,"text":979,"spans":980,"direction":23},"\nExhibitor side:\nThey customize their profile, add their team members, invite their prospects, and prepare their B2B meetings.\nEverything is ready to maximize their visibility even before the show opens.",[981],{"start":34,"end":428,"type":45},{"type":39,"text":53,"spans":983,"direction":23},[],{"type":39,"text":985,"spans":986,"direction":23},"Organizer side:\nThey oversee access, review content, and showcase exhibitors on the site and app.\nResult: an up-to-date online catalog, attractive and optimized to generate traffic and engagement from the very first visit.\n",[987],{"start":34,"end":340,"type":45},{"type":75,"text":989,"spans":990,"direction":23},"During the trade show:",[991],{"start":34,"end":79,"type":45},{"type":39,"text":53,"spans":993,"direction":23},[],{"type":39,"text":995,"spans":996,"direction":23},"Exhibitor side:",[997],{"start":34,"end":340,"type":45},{"type":39,"text":999,"spans":1000,"direction":23},"They centralize their interactions directly in their portal: new contacts, meetings held, notes added.\nTheir statistics update in real time, letting them track their performance at the show and motivate their teams.",[],{"type":39,"text":53,"spans":1002,"direction":23},[],{"type":39,"text":1004,"spans":1005,"direction":23},"Organizer side:\nFrom their dashboard, they track each exhibitor's activity live: booth traffic, meetings held, and volume of contacts recorded.\nThe tool also lets them identify meeting no-shows and contact the participants involved to easily reschedule missed exchanges.\n",[1006,1007],{"start":34,"end":428,"type":45},{"start":1008,"end":1009,"type":555},185,193,{"type":75,"text":1011,"spans":1012,"direction":23},"After the trade show:",[1013],{"start":34,"end":158,"type":45},{"type":39,"text":1015,"spans":1016,"direction":23},"\nExhibitor side:\nAll data can be exported (Excel or CRM integration).",[1017],{"start":34,"end":428,"type":45},{"type":39,"text":1019,"spans":1020,"direction":23},"They can export all the contacts they met (whether visitors who stopped by the booth or meetings held) to schedule direct post-show actions and calculate their ROI.",[],{"type":39,"text":1022,"spans":1023,"direction":23},"Contacts are qualified with notes and details added during the scan, making follow-up and sales outreach more efficient.",[],{"type":39,"text":53,"spans":1025,"direction":23},[],{"type":39,"text":1027,"spans":1028,"direction":23},"Organizer side:\nThey consolidate the show's key figures (leads, engagement, attendance) to prove the event's value to partners and exhibitor clients.",[1029],{"start":34,"end":340,"type":45},{"type":39,"text":1031,"spans":1032,"direction":23},"The result: relevant KPIs that feed into communications, reports, and the preparation of future editions.\n",[],{"type":39,"text":1034,"spans":1035,"direction":23},"💬 \"A high-performing exhibitor portal is a true win-win partnership: it frees up time for organizers and helps exhibitors turn their contacts into concrete results.\", Léna Narcisse, Key Account Manager ",[1036,1038],{"start":210,"end":1037,"type":555},166,{"start":1039,"end":202,"type":429,"data":1040},168,{"link_type":431,"url":1041,"target":433},"https://www.linkedin.com/in/l%C3%A9nanarcisse/",{"type":39,"text":53,"spans":1043,"direction":23},[],{"type":69,"text":1045,"spans":1046,"direction":23},"The key features that make the difference",[1047],{"start":34,"end":1048,"type":45},41,{"type":39,"text":1050,"spans":1051,"direction":23},"Before choosing an exhibitor portal, you first need to find the solution best suited to your professional event.",[1052],{"start":163,"end":399,"type":45},{"type":39,"text":1054,"spans":1055,"direction":23},"You're probably wondering: how do I identify the most effective tool for my needs?",[1056,1058],{"start":1057,"end":85,"type":45},45,{"start":1059,"end":245,"type":555},27,{"type":39,"text":53,"spans":1061,"direction":23},[],{"type":39,"text":1063,"spans":1064,"direction":23},"To help you, we've gathered below the five needs that come up most often among exhibitors, each with its key feature:",[1065],{"start":662,"end":73,"type":45},{"type":103,"text":1067,"spans":1068,"direction":23},"Measure the ROI of their trade show: real-time dashboard, lead tracking, and CSV/CRM export, to centralize and track collected leads",[1069],{"start":34,"end":287,"type":45},{"type":103,"text":1071,"spans":1072,"direction":23},"Manage their presence independently: team management, exhibitor profile creation, badge editing, for more fluidity without depending on the organizer",[1073],{"start":34,"end":287,"type":45},{"type":103,"text":1075,"spans":1076,"direction":23},"Showcase their company: customizable exhibitor profile (logo, banners, description, web links), for better visibility and a stronger professional image",[1077],{"start":34,"end":79,"type":45},{"type":103,"text":1079,"spans":1080,"direction":23},"Grow their business opportunities: built-in B2B Matchmaking, for qualified meetings before and during the event",[1081],{"start":34,"end":143,"type":45},{"type":103,"text":1083,"spans":1084,"direction":23},"Collaborate effectively with the organizer: a single space shared between exhibitor and back office, for full transparency and lasting loyalty",[1085],{"start":34,"end":366,"type":45},{"type":39,"text":53,"spans":1087,"direction":23},[],{"type":39,"text":53,"spans":1089,"direction":23},[],{"type":69,"text":1091,"spans":1092,"direction":23},"Digitevent: the all-in-one solution to showcase your exhibitors",[1093],{"start":34,"end":1094,"type":45},63,{"type":39,"text":1096,"spans":1097,"direction":23},"Centralize, simplify, showcase: with Digitevent, everything is managed from a single space.",[],{"type":39,"text":1099,"spans":1100,"direction":23},"No more scattered Excel files and emails: the Digitevent exhibitor space centralizes everything, from registration to final reporting.",[],{"type":39,"text":53,"spans":1102,"direction":23},[],{"type":75,"text":1104,"spans":1105,"direction":23},"Simplified, connected management",[1106],{"start":34,"end":221,"type":45},{"type":39,"text":1108,"spans":1109,"direction":23},"Exhibitors access their personal space via a login and a secure connection to independently manage their entire participation:",[],{"type":103,"text":1111,"spans":1112,"direction":23},"Customizable showcase profile: logo, description, banners, team, web links, etc. Everything is adjustable to showcase their brand on the event's website and app.",[1113],{"start":34,"end":196,"type":45},{"type":103,"text":1115,"spans":1116,"direction":23},"Team member management: administrators add their teams, retrieve their badges, and manage access without going through the organizer.",[1117],{"start":34,"end":79,"type":45},{"type":103,"text":1119,"spans":1120,"direction":23},"Lead tracking and contact export: exhibitors access the scanned contacts and export them in one click to CSV format or to their CRM.\n\n",[1121],{"start":34,"end":143,"type":45},{"type":75,"text":1123,"spans":1124,"direction":23},"Scan, collect, export: the Digitevent event app",[1125],{"start":34,"end":113,"type":45},{"type":39,"text":1127,"spans":1128,"direction":23},"During the trade show, the event app from Digitevent lets you scan visitors met at the booth.\nEach contact is automatically gathered in the exhibitor dashboard.\nAdd notes, export your leads, and track your results at a glance.",[1129],{"start":148,"end":319,"type":429,"data":1130},{"link_type":431,"url":641,"target":433},{"type":39,"text":53,"spans":1132,"direction":23},[],{"type":75,"text":1134,"spans":1135,"direction":23},"A win-win service",[1136],{"start":34,"end":254,"type":45},{"type":39,"text":1138,"spans":1139,"direction":23},"👉 For exhibitors: more autonomy, visibility, and a clear measure of performance.\n👉 For organizers: tracking of collected leads, while saving precious time by delegating the completion of showcase profiles and team member registrations to exhibitors.",[1140,1141],{"start":210,"end":254,"type":45},{"start":95,"end":1142,"type":45},99,{"type":39,"text":53,"spans":1144,"direction":23},[],{"type":39,"text":1146,"spans":1147,"direction":23},"With Digitevent, everything becomes smoother: exhibitors gain autonomy, organizers gain visibility, and everyone gains efficiency.",[],{"type":39,"text":1149,"spans":1150,"direction":23},"It's the French solution that takes your trade shows to the next level.",[],{"type":39,"text":53,"spans":1152,"direction":23},[],{"type":39,"text":1154,"spans":1155,"direction":23},"🤝 Discover the Digitevent exhibitor space and simplify collaboration between your teams and your exhibitors.",[1156,1159],{"start":210,"end":366,"type":429,"data":1157},{"link_type":431,"url":1158,"target":433},"https://www.digitevent.com/en/feature/exhibitor-application",{"start":210,"end":366,"type":45},{"type":39,"text":53,"spans":1161,"direction":23},[],{"type":69,"text":1163,"spans":1164,"direction":23},"Conclusion: the exhibitor space, a strategic asset for your professional events",[1165],{"start":34,"end":1166,"type":45},79,{"type":39,"text":1168,"spans":1169,"direction":23},"The exhibitor space is much more than a tool: it's a key digital service to connect, simplify, and showcase.",[],{"type":39,"text":1171,"spans":1172,"direction":23},"By centralizing registrations, exhibitor information, and collected leads, it simplifies management, strengthens visibility, and improves overall ROI.",[],{"type":39,"text":1174,"spans":1175,"direction":23},"With a solution like Digitevent, collaboration becomes smooth, measurable, and lasting.\n",[1176],{"start":158,"end":292,"type":429,"data":1177},{"link_type":431,"url":432,"target":433},{"type":39,"text":1179,"spans":1180,"direction":23},"One space, one login: simplicity serving your B2B events.",[],[1182],{"primary":1183,"items":1192,"id":765,"slice_type":766,"slice_label":8},{"seo_title":1184,"seo_meta_descriptions":1188},[1185],{"type":39,"text":1186,"spans":1187,"direction":23},"Exhibitor portal: boost your trade show leads and simplify management",[],[1189],{"type":39,"text":1190,"spans":1191,"direction":23},"Centralize exhibitor management, track your leads, and improve the ROI of your B2B trade shows with an all-in-one exhibitor portal.",[],[1193],{},{"id":1195,"lang":829,"type":9,"uid":1196},"akYm0BIAACkAyuEn","espace-exposant",{"id":1198,"uid":1199,"url":8,"type":9,"tags":1200,"first_publication_date":12,"slugs":1201,"linked_documents":1203,"lang":16,"data":1204,"_source":2128},"en_blog_article_plateforme-evenementielle","event-management-platform",[11],[1202],"comment-choisir-sa-plateforme-evenementielle-",[],{"distribution":11,"article_title":1205,"author_name":24,"publication_date":1209,"banner_image":1210,"article_content":1217,"main_tag":751,"body":2115},[1206],{"type":20,"text":1207,"spans":1208,"direction":23},"How to choose your event platform?",[],"2026-03-24T09:00:00+0000",{"dimensions":1211,"alt":1213,"copyright":8,"url":1214,"id":1215,"edit":1216},{"width":28,"height":1212},601,"Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.","https://images.prismic.io/digi-www/acFH3pGXnQHGY21__Gemini_Generated_Image_cqpjscqpjscqpjsc-1.webp?auto=format%2Ccompress&rect=0%2C0%2C899%2C600&w=900&h=601","acFH3pGXnQHGY21_",{"x":34,"y":34,"zoom":35,"background":36},[1218,1225,1230,1232,1235,1237,1240,1250,1253,1257,1260,1262,1265,1268,1272,1276,1280,1282,1284,1287,1289,1292,1295,1299,1303,1307,1311,1313,1315,1318,1320,1323,1326,1328,1331,1334,1340,1342,1345,1352,1355,1362,1366,1370,1374,1376,1378,1381,1383,1386,1389,1392,1396,1400,1404,1408,1410,1412,1415,1417,1420,1423,1426,1429,1433,1438,1442,1444,1446,1449,1452,1454,1467,1469,1472,1475,1480,1482,1486,1488,1492,1496,1500,1504,1511,1513,1515,1518,1520,1523,1527,1530,1534,1538,1542,1546,1548,1550,1556,1560,1563,1565,1568,1570,1573,1576,1579,1583,1587,1591,1595,1599,1601,1603,1606,1608,1611,1619,1622,1629,1633,1637,1641,1645,1647,1649,1652,1654,1657,1660,1663,1672,1679,1681,1683,1686,1689,1691,1694,1697,1700,1704,1708,1712,1716,1718,1720,1723,1725,1728,1731,1734,1738,1742,1746,1750,1752,1754,1758,1760,1763,1768,1772,1775,1778,1781,1784,1787,1789,1791,1794,1796,1799,1802,1805,1809,1813,1817,1819,1821,1827,1829,1832,1835,1838,1840,1843,1846,1849,1853,1860,1864,1868,1870,1872,1875,1878,1881,1885,1889,1893,1897,1899,1901,1904,1907,1910,1914,1918,1925,1929,1931,1933,1936,1939,1942,1946,1950,1954,1958,1960,1962,1965,1968,1971,1975,1979,1983,1987,1989,1991,1994,1998,2001,2005,2012,2016,2020,2024,2028,2030,2032,2035,2037,2040,2043,2045,2049,2053,2057,2061,2063,2065,2068,2070,2073,2076,2079,2083,2090,2094,2096,2099,2102,2105,2108,2110],{"type":39,"text":1219,"spans":1220,"direction":23},"Wondering how to choose an event platform that's genuinely suited to your professional events? Between registration tools, ticketing solutions, event apps, and event management software, the choice is vast, and sometimes confusing. \n",[1221],{"start":1222,"end":1008,"type":429,"data":1223},160,{"link_type":431,"url":1224,"target":433},"https://www.digitevent.com/en/blog/corporate-event-management-software",{"type":39,"text":1226,"spans":1227,"direction":23},"Here's the complete guide to choosing the event platform that will help you manage your events more efficiently and improve your attendees' experience.",[1228],{"start":521,"end":1229,"type":45},112,{"type":39,"text":53,"spans":1231,"direction":23},[],{"type":69,"text":1233,"spans":1234,"direction":23},"What is an event platform, and what is it really for?",[],{"type":39,"text":53,"spans":1236,"direction":23},[],{"type":75,"text":1238,"spans":1239,"direction":23},"Event platform vs. “a la carte” tools",[],{"type":39,"text":1241,"spans":1242,"direction":23},"For a long time, organizers used several tools to manage an event: a ticketing software, an emailing tool for invitations, a spreadsheet for attendee management, a check-in tool, etc. ",[1243,1248],{"start":1244,"end":1245,"type":429,"data":1246},69,87,{"link_type":431,"url":1247,"target":433},"https://www.digitevent.com/en/blog/ticketing-software",{"start":1245,"end":1249,"type":45},89,{"type":39,"text":1251,"spans":1252,"direction":23},"The result? A complex organization, scattered data, and a lot of time lost to coordination.",[],{"type":39,"text":1254,"spans":1255,"direction":23},"By contrast, a complete event platform centralizes all these features in a single tool. ",[1256],{"start":340,"end":662,"type":45},{"type":39,"text":1258,"spans":1259,"direction":23},"In practice, you move from a stack of tools to a global event solution, designed to manage every stage of your event and centralize attendee data.",[],{"type":39,"text":53,"spans":1261,"direction":23},[],{"type":75,"text":1263,"spans":1264,"direction":23},"Who are event platforms for?",[],{"type":39,"text":1266,"spans":1267,"direction":23},"Today, event management platforms are used across many roles. And for good reason: they make life easier for every team involved in organizing an event.",[],{"type":103,"text":1269,"spans":1270,"direction":23},"Marketing and communication teams use them to generate leads, build brand visibility, and manage invitations.",[1271],{"start":34,"end":143,"type":45},{"type":103,"text":1273,"spans":1274,"direction":23},"Event managers and event agencies rely on these tools to run logistics, registration, and the attendee experience.",[1275],{"start":34,"end":143,"type":45},{"type":103,"text":1277,"spans":1278,"direction":23},"Sales or HR teams use them to organize client, partner, or employee events.",[1279],{"start":34,"end":254,"type":45},{"type":39,"text":53,"spans":1281,"direction":23},[],{"type":39,"text":53,"spans":1283,"direction":23},[],{"type":39,"text":1285,"spans":1286,"direction":23},"Either way, the promise stays the same: better event organization, time saved, and centralized data.",[],{"type":39,"text":53,"spans":1288,"direction":23},[],{"type":75,"text":1290,"spans":1291,"direction":23},"The 4 functions of an event platform",[],{"type":39,"text":1293,"spans":1294,"direction":23},"A professional event platform generally covers four main functions, each matching a key stage in organizing an event.",[],{"type":103,"text":1296,"spans":1297,"direction":23},"Attracting attendees: registration pages, invitations, ticketing",[1298],{"start":34,"end":118,"type":45},{"type":103,"text":1300,"spans":1301,"direction":23},"Managing the event: attendee database, program, event logistics ",[1302],{"start":34,"end":277,"type":45},{"type":103,"text":1304,"spans":1305,"direction":23},"Engaging attendees: networking, personalized agenda, event app",[1306],{"start":34,"end":277,"type":45},{"type":103,"text":1308,"spans":1309,"direction":23},"Measuring results: statistics, performance analysis (attendance, satisfaction, ROI)",[1310],{"start":34,"end":254,"type":45},{"type":39,"text":53,"spans":1312,"direction":23},[],{"type":39,"text":53,"spans":1314,"direction":23},[],{"type":39,"text":1316,"spans":1317,"direction":23},"In other words, an event management platform lets you run the entire event lifecycle, from registration through post-event analysis.",[],{"type":39,"text":53,"spans":1319,"direction":23},[],{"type":69,"text":1321,"spans":1322,"direction":23},"What are the benefits of an event platform?",[],{"type":39,"text":1324,"spans":1325,"direction":23},"Organizing a professional event involves many teams, tools, and processes. Invitations, registration, logistics, communication, attendee follow-up: coordination can quickly become complex. This is exactly where an event platform comes in.",[],{"type":39,"text":53,"spans":1327,"direction":23},[],{"type":75,"text":1329,"spans":1330,"direction":23},"Centralize to save time (and reduce errors)",[],{"type":39,"text":1332,"spans":1333,"direction":23},"When an event is managed with several tools, data ends up scattered. The result: files passed back and forth between teams, a higher risk of errors in attendee lists, time-consuming repetitive tasks, and harder coordination.",[],{"type":39,"text":1335,"spans":1336,"direction":23},"An event management platform centralizes all information in one place. In practice, you get a single tool to manage your event from start to finish. Fewer manual steps, less risk of error, and above all, much less time lost.",[1337],{"start":1338,"end":1339,"type":45},94,147,{"type":39,"text":53,"spans":1341,"direction":23},[],{"type":75,"text":1343,"spans":1344,"direction":23},"Standardized processes for better-organized events",[],{"type":39,"text":1346,"spans":1347,"direction":23},"When a company organizes several events a year (conferences, seminars, trade shows, client events, etc.), processes can quickly start to vary from one project to the next.",[1348],{"start":1349,"end":1244,"type":429,"data":1350},61,{"link_type":431,"url":1351,"target":433},"https://www.digitevent.com/en/blog/organize-corporate-seminar-guide",{"type":39,"text":1353,"spans":1354,"direction":23},"With an event platform, you can standardize your organization, for example through:",[],{"type":103,"text":1356,"spans":1357,"direction":23},"Templates for registration pages or event websites",[1358,1359],{"start":34,"end":221,"type":45},{"start":319,"end":222,"type":429,"data":1360},{"link_type":431,"url":1361,"target":433},"https://www.digitevent.com/en/blog/event-website-seo-guide",{"type":103,"text":1363,"spans":1364,"direction":23},"Email templates and invitations",[1365],{"start":34,"end":340,"type":45},{"type":103,"text":1367,"spans":1368,"direction":23},"Automated workflows for registration",[1369],{"start":34,"end":957,"type":45},{"type":103,"text":1371,"spans":1372,"direction":23},"Clear management of roles and permissions",[1373],{"start":34,"end":689,"type":45},{"type":39,"text":53,"spans":1375,"direction":23},[],{"type":39,"text":53,"spans":1377,"direction":23},[],{"type":39,"text":1379,"spans":1380,"direction":23},"The result: every event becomes easier to organize. Teams become more efficient, event management runs more smoothly, and new projects launch much faster.",[],{"type":39,"text":53,"spans":1382,"direction":23},[],{"type":75,"text":1384,"spans":1385,"direction":23},"Clear oversight thanks to a “single source of truth”",[],{"type":39,"text":1387,"spans":1388,"direction":23},"An event isn't just about organizing it, you also need to measure its impact. How many attendees were actually there? What level of engagement during the conferences? How many leads were generated?",[],{"type":39,"text":1390,"spans":1391,"direction":23},"An event management platform makes it easy to answer these questions, thanks to:",[],{"type":103,"text":1393,"spans":1394,"direction":23},"Real-time dashboards",[1395],{"start":34,"end":118,"type":45},{"type":103,"text":1397,"spans":1398,"direction":23},"Attendee data exports",[1399],{"start":34,"end":158,"type":45},{"type":103,"text":1401,"spans":1402,"direction":23},"Registration and attendance statistics",[1403],{"start":34,"end":662,"type":45},{"type":103,"text":1405,"spans":1406,"direction":23},"Syncing with your CRM or marketing tools",[1407],{"start":34,"end":158,"type":45},{"type":39,"text":53,"spans":1409,"direction":23},[],{"type":39,"text":53,"spans":1411,"direction":23},[],{"type":39,"text":1413,"spans":1414,"direction":23},"This gives you a single source of truth to analyze your events' performance and improve the next ones.",[],{"type":39,"text":53,"spans":1416,"direction":23},[],{"type":69,"text":1418,"spans":1419,"direction":23},"What are the key criteria for choosing your tool?",[],{"type":75,"text":1421,"spans":1422,"direction":23},"Must-haves for the attendee experience",[],{"type":39,"text":1424,"spans":1425,"direction":23},"A successful event starts with a smooth user experience. Every interaction with your attendees (before, during, and after the event) should be simple, intuitive, and consistent with your brand image.",[],{"type":39,"text":1427,"spans":1428,"direction":23},"A high-performing event platform must therefore support the entire attendee journey: ",[],{"type":103,"text":1430,"spans":1431,"direction":23},"Before the event: browsing the event website or landing pages, quick and simple registration, choosing workshops or sessions from the program, practical information to prepare for attending.",[1432],{"start":34,"end":428,"type":45},{"type":103,"text":1434,"spans":1435,"direction":23},"On the day : event access and fast check-in, a personalized agenda, networking or matchmaking between attendees, useful notifications during the event.",[1436],{"start":34,"end":1437,"type":45},11,{"type":103,"text":1439,"spans":1440,"direction":23},"After the event: follow-up communications, satisfaction surveys, access to replays for hybrid or digital events",[1441],{"start":34,"end":340,"type":45},{"type":39,"text":53,"spans":1443,"direction":23},[],{"type":39,"text":53,"spans":1445,"direction":23},[],{"type":39,"text":1447,"spans":1448,"direction":23},"But that's not all. The quality of the attendee experience also depends on customizing your platform to your brand colors, the platform's stability (it needs to handle large volumes of traffic), and an offline mode to run check-in even without a connection.",[],{"type":39,"text":1450,"spans":1451,"direction":23},"Keep this in mind: a smooth experience for your attendees becomes a reassuring one for organizers.",[],{"type":39,"text":53,"spans":1453,"direction":23},[],{"type":39,"text":1455,"spans":1456,"direction":23},"💬 “Too many organizers still choose their platform based on features alone. In reality, the real difference comes down to user experience and data management. The success of an event mostly comes down to how smooth and personalized the experience is for the attendee: simple registration, fast check-in, easy interactions, post-event follow-up. A good event platform should orchestrate this entire journey, while helping organizers run their projects through data. And this centralization of event management then lets them save time to reinvest in designing a distinctive, memorable experience. ”, Cannelle Guinet, Customer Success ",[1457,1459,1462,1466],{"start":34,"end":1458,"type":555},595,{"start":1460,"end":1461,"type":555},596,598,{"start":1461,"end":1463,"type":429,"data":1464},634,{"link_type":431,"url":1465,"target":433},"https://www.linkedin.com/in/cannelle-guinet-43781222a/",{"start":1461,"end":1463,"type":45},{"type":39,"text":53,"spans":1468,"direction":23},[],{"type":75,"text":1470,"spans":1471,"direction":23},"Must-haves for production ",[],{"type":39,"text":1473,"spans":1474,"direction":23},"Organizing an event is a complex project. Between managing registrations, coordinating speakers, on-site logistics, and communication, event teams need a simple, reliable tool.",[],{"type":39,"text":1476,"spans":1477,"direction":23},"The first thing to check is therefore the usability of the event platform. A good solution should let you quickly create an event, manage registrations and invitations, edit content easily, and manage attendees without complicated steps.",[1478],{"start":366,"end":1479,"type":45},73,{"type":39,"text":53,"spans":1481,"direction":23},[],{"type":39,"text":1483,"spans":1484,"direction":23},"Next, customer support is a criterion that's often underestimated, yet essential. In practice, you need to be able to count on responsive support, fast technical assistance, and a hotline available on the day in case something unexpected happens. ",[1485],{"start":435,"end":79,"type":45},{"type":39,"text":53,"spans":1487,"direction":23},[],{"type":39,"text":1489,"spans":1490,"direction":23},"Finally, some platforms may offer useful additional services, such as: ",[1491],{"start":133,"end":163,"type":45},{"type":103,"text":1493,"spans":1494,"direction":23},"Strategic support for your events",[1495],{"start":34,"end":254,"type":45},{"type":103,"text":1497,"spans":1498,"direction":23},"On-site teams",[1499],{"start":34,"end":183,"type":45},{"type":103,"text":1501,"spans":1502,"direction":23},"Access control equipment rental",[1503],{"start":34,"end":292,"type":45},{"type":103,"text":1505,"spans":1506,"direction":23},"Printing of event badges",[1507,1510],{"start":301,"end":631,"type":429,"data":1508},{"link_type":431,"url":1509,"target":433},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"start":34,"end":631,"type":45},{"type":39,"text":53,"spans":1512,"direction":23},[],{"type":39,"text":53,"spans":1514,"direction":23},[],{"type":39,"text":1516,"spans":1517,"direction":23},"These services can make a real difference when organizing large-scale events.",[],{"type":39,"text":53,"spans":1519,"direction":23},[],{"type":75,"text":1521,"spans":1522,"direction":23},"Must-haves for data",[],{"type":39,"text":1524,"spans":1525,"direction":23},"Today, an event is also a strategic lever for marketing data. Your platform should therefore let you easily collect, analyze, and use the information tied to your events.",[1526],{"start":153,"end":163,"type":45},{"type":39,"text":1528,"spans":1529,"direction":23},"This includes:",[],{"type":103,"text":1531,"spans":1532,"direction":23},"Tracking your event KPIs",[1533],{"start":34,"end":631,"type":45},{"type":103,"text":1535,"spans":1536,"direction":23},"Monitoring registration and attendance rates",[1537],{"start":34,"end":324,"type":45},{"type":103,"text":1539,"spans":1540,"direction":23},"Analyzing attendee engagement",[1541],{"start":34,"end":196,"type":45},{"type":103,"text":1543,"spans":1544,"direction":23},"Measuring satisfaction",[1545],{"start":34,"end":79,"type":45},{"type":39,"text":53,"spans":1547,"direction":23},[],{"type":39,"text":53,"spans":1549,"direction":23},[],{"type":39,"text":1551,"spans":1552,"direction":23},"For B2B events, it's also essential to be able to track generated leads and analyze interactions between attendees.",[1553],{"start":253,"end":84,"type":429,"data":1554},{"link_type":431,"url":1555,"target":433},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":39,"text":1557,"spans":1558,"direction":23},"Finally, always check the platform's integration capabilities. A good solution should be able to connect to your existing tools: CRM, marketing tools, analytics solutions, etc. ",[1559],{"start":313,"end":1349,"type":45},{"type":39,"text":1561,"spans":1562,"direction":23},"This ensures your event data feeds directly into your marketing and sales strategy, so your event becomes a genuine source of value.",[],{"type":39,"text":53,"spans":1564,"direction":23},[],{"type":69,"text":1566,"spans":1567,"direction":23},"7 key steps to choosing your event platform",[],{"type":39,"text":53,"spans":1569,"direction":23},[],{"type":75,"text":1571,"spans":1572,"direction":23},"Step 1: clarify your goals ",[],{"type":39,"text":1574,"spans":1575,"direction":23},"Even before comparing solutions on the market, start with a simple question: why are you organizing these events? ",[],{"type":39,"text":1577,"spans":1578,"direction":23},"Goals can vary widely from one company to another:",[],{"type":103,"text":1580,"spans":1581,"direction":23},"Generating marketing leads",[1582],{"start":34,"end":153,"type":45},{"type":103,"text":1584,"spans":1585,"direction":23},"Building your brand's visibility",[1586],{"start":34,"end":221,"type":45},{"type":103,"text":1588,"spans":1589,"direction":23},"Building loyalty with clients or partners",[1590],{"start":34,"end":428,"type":45},{"type":103,"text":1592,"spans":1593,"direction":23},"Organizing internal HR events",[1594],{"start":34,"end":196,"type":45},{"type":103,"text":1596,"spans":1597,"direction":23},"Building a community around your company ",[1598],{"start":34,"end":118,"type":45},{"type":39,"text":53,"spans":1600,"direction":23},[],{"type":39,"text":53,"spans":1602,"direction":23},[],{"type":39,"text":1604,"spans":1605,"direction":23},"In practice, these goals will shape the features you need, as well as the data and performance indicators to track. In other words: your event strategy should guide your choice of platform.",[],{"type":39,"text":53,"spans":1607,"direction":23},[],{"type":75,"text":1609,"spans":1610,"direction":23},"Step 2: map out your events ",[],{"type":39,"text":1612,"spans":1613,"direction":23},"Not every company organizes the same kind of events. Some run a few internal seminars a year. Others run international conferences or trade shows bringing together several thousand attendees.",[1614],{"start":1615,"end":1616,"type":429,"data":1617},134,145,{"link_type":431,"url":1618,"target":433},"https://www.digitevent.com/en/blog/trade-show-organization",{"type":39,"text":1620,"spans":1621,"direction":23},"So take the time to identify:",[],{"type":103,"text":1623,"spans":1624,"direction":23},"The types of events you organize (conferences, trade shows, seminars, client events, etc.)",[1625,1628],{"start":253,"end":957,"type":429,"data":1626},{"link_type":431,"url":1627,"target":433},"https://www.digitevent.com/en/blog/event-type-according-to-objective",{"start":34,"end":221,"type":45},{"type":103,"text":1630,"spans":1631,"direction":23},"The format: in-person, hybrid, or online event",[1632],{"start":34,"end":657,"type":45},{"type":103,"text":1634,"spans":1635,"direction":23},"The average number of attendees",[1636],{"start":34,"end":292,"type":45},{"type":103,"text":1638,"spans":1639,"direction":23},"How often you hold events during the year",[1640],{"start":34,"end":1048,"type":45},{"type":103,"text":1642,"spans":1643,"direction":23},"Logistical complexity: multiple rooms, multiple venues, streaming, etc.",[1644],{"start":34,"end":158,"type":45},{"type":39,"text":53,"spans":1646,"direction":23},[],{"type":39,"text":53,"spans":1648,"direction":23},[],{"type":39,"text":1650,"spans":1651,"direction":23},"This mapping will help you choose a solution that can handle your events at their real scale.",[],{"type":39,"text":53,"spans":1653,"direction":23},[],{"type":75,"text":1655,"spans":1656,"direction":23},"Step 3: formalize your “must-haves” vs. “nice-to-haves”",[],{"type":39,"text":1658,"spans":1659,"direction":23},"Every event platform offers plenty of features. But not all of them are essential.",[],{"type":39,"text":1661,"spans":1662,"direction":23},"To make your choice easier, sort your needs into two categories:",[],{"type":103,"text":1664,"spans":1665,"direction":23},"Essential features: registration management, event website creation, ticketing and payment, access control and check-in, event reporting, etc. ",[1666,1667],{"start":34,"end":277,"type":45},{"start":1668,"end":1669,"type":429,"data":1670},111,119,{"link_type":431,"url":1671,"target":433},"https://www.digitevent.com/en/blog/check-in-app-guide",{"type":103,"text":1673,"spans":1674,"direction":23},"Secondary features: advanced networking, event mobile app, AI matchmaking, social wall, community features, etc. ",[1675,1676],{"start":34,"end":277,"type":45},{"start":1048,"end":314,"type":429,"data":1677},{"link_type":431,"url":1678,"target":433},"https://www.digitevent.com/en/blog/why-adopt-event-app",{"type":39,"text":53,"spans":1680,"direction":23},[],{"type":39,"text":53,"spans":1682,"direction":23},[],{"type":39,"text":1684,"spans":1685,"direction":23},"Think in terms of features, but also your requirements around security standards, usability, and the vendor's commitment to their tool's performance.",[],{"type":39,"text":1687,"spans":1688,"direction":23},"This prioritization helps you choose an event platform that truly fits how you work.",[],{"type":39,"text":53,"spans":1690,"direction":23},[],{"type":75,"text":1692,"spans":1693,"direction":23},"Step 4: demand data centralization ",[],{"type":39,"text":1695,"spans":1696,"direction":23},"One of the biggest benefits of an event management platform is data centralization.",[],{"type":39,"text":1698,"spans":1699,"direction":23},"Your solution should let you:",[],{"type":103,"text":1701,"spans":1702,"direction":23},"Centralize your attendee database",[1703],{"start":34,"end":143,"type":45},{"type":103,"text":1705,"spans":1706,"direction":23},"Keep a history of your events",[1707],{"start":34,"end":196,"type":45},{"type":103,"text":1709,"spans":1710,"direction":23},"Segment your guests",[1711],{"start":34,"end":957,"type":45},{"type":103,"text":1713,"spans":1714,"direction":23},"Sync data with your CRM",[1715],{"start":34,"end":148,"type":45},{"type":39,"text":53,"spans":1717,"direction":23},[],{"type":39,"text":53,"spans":1719,"direction":23},[],{"type":39,"text":1721,"spans":1722,"direction":23},"This way, your events become a strategic source of marketing and sales data.",[],{"type":39,"text":53,"spans":1724,"direction":23},[],{"type":75,"text":1726,"spans":1727,"direction":23},"Step 5: secure compliance and governance ",[],{"type":39,"text":1729,"spans":1730,"direction":23},"Managing attendee data comes with regulatory obligations.",[],{"type":39,"text":1732,"spans":1733,"direction":23},"Your platform must therefore be:",[],{"type":103,"text":1735,"spans":1736,"direction":23},"GDPR-compliant",[1737],{"start":34,"end":84,"type":45},{"type":103,"text":1739,"spans":1740,"direction":23},"Transparent about data management",[1741],{"start":34,"end":143,"type":45},{"type":103,"text":1743,"spans":1744,"direction":23},"Compliant with consent and retention rules",[1745],{"start":34,"end":366,"type":45},{"type":103,"text":1747,"spans":1748,"direction":23},"ISO 27001 certified",[1749],{"start":34,"end":957,"type":45},{"type":39,"text":53,"spans":1751,"direction":23},[],{"type":39,"text":53,"spans":1753,"direction":23},[],{"type":39,"text":1755,"spans":1756,"direction":23},"Also check role and permission management, especially if several teams or partners can work on managing your events.",[1757],{"start":1437,"end":1048,"type":45},{"type":39,"text":53,"spans":1759,"direction":23},[],{"type":75,"text":1761,"spans":1762,"direction":23},"Step 6: test with a real case",[],{"type":39,"text":1764,"spans":1765,"direction":23},"Nothing replaces a hands-on test. Ideally, run a POC (Proof of Concept) on a real event, for example an internal event, a small seminar, or a smaller-scale conference. ",[1766],{"start":1767,"end":376,"type":45},49,{"type":39,"text":1769,"spans":1770,"direction":23},"Define success criteria up front:",[1771],{"start":521,"end":148,"type":45},{"type":103,"text":1773,"spans":1774,"direction":23},"Ease of creating the event",[],{"type":103,"text":1776,"spans":1777,"direction":23},"Simplicity of registration",[],{"type":103,"text":1779,"spans":1780,"direction":23},"Smoothness of check-in",[],{"type":103,"text":1782,"spans":1783,"direction":23},"Quality of the data collected",[],{"type":103,"text":1785,"spans":1786,"direction":23},"Attendee satisfaction ",[],{"type":39,"text":53,"spans":1788,"direction":23},[],{"type":39,"text":53,"spans":1790,"direction":23},[],{"type":39,"text":1792,"spans":1793,"direction":23},"This test validates how the platform performs in real use.",[],{"type":39,"text":53,"spans":1795,"direction":23},[],{"type":75,"text":1797,"spans":1798,"direction":23},"Step 7: measure ROI ",[],{"type":39,"text":1800,"spans":1801,"direction":23},"Last step: measure your event platform's ROI before, during, and after the event. ",[],{"type":39,"text":1803,"spans":1804,"direction":23},"Analyze: ",[],{"type":103,"text":1806,"spans":1807,"direction":23},"Before the event: invitation performance and the registration rate.",[1808],{"start":34,"end":428,"type":45},{"type":103,"text":1810,"spans":1811,"direction":23},"During the event: the actual attendance rate, attendee engagement, networking interactions, etc. ",[1812],{"start":34,"end":428,"type":45},{"type":103,"text":1814,"spans":1815,"direction":23},"After the event: attendee satisfaction, leads generated, marketing or sales impact",[1816],{"start":34,"end":340,"type":45},{"type":39,"text":53,"spans":1818,"direction":23},[],{"type":39,"text":53,"spans":1820,"direction":23},[],{"type":39,"text":1822,"spans":1823,"direction":23},"To go further on this topic, check out our article on the essential event KPIs to prove your ROI and defend your budget. These indicators will help you run your events like true strategic projects.",[1824],{"start":196,"end":1669,"type":429,"data":1825},{"link_type":431,"url":1826,"target":433},"https://www.digitevent.com/en/blog/event-kpis",{"type":39,"text":53,"spans":1828,"direction":23},[],{"type":69,"text":1830,"spans":1831,"direction":23},"What features should you demand from an event platform?",[],{"type":39,"text":1833,"spans":1834,"direction":23},"Not all event platforms offer the same capabilities. Some are limited to registration or ticketing, while others cover the entire event management process, from communication through performance analysis.",[],{"type":39,"text":1836,"spans":1837,"direction":23},"If you want to choose a complete event platform, certain features are non-negotiable. Here are the main ones.",[],{"type":39,"text":53,"spans":1839,"direction":23},[],{"type":75,"text":1841,"spans":1842,"direction":23},"Registration, ticketing, and attendee journey",[],{"type":39,"text":1844,"spans":1845,"direction":23},"A good event management platform should simplify the whole registration phase.",[],{"type":39,"text":1847,"spans":1848,"direction":23},"Essential features:",[],{"type":103,"text":1850,"spans":1851,"direction":23},"Configurable registration forms",[1852],{"start":34,"end":292,"type":45},{"type":103,"text":1854,"spans":1855,"direction":23},"Invitation management and RSVP",[1856,1859],{"start":34,"end":158,"type":429,"data":1857},{"link_type":431,"url":1858,"target":433},"https://www.digitevent.com/en/blog/professional-event-invitation",{"start":34,"end":528,"type":45},{"type":103,"text":1861,"spans":1862,"direction":23},"Ticketing and online payment (if needed)",[1863],{"start":34,"end":196,"type":45},{"type":103,"text":1865,"spans":1866,"direction":23},"Automated transactional emails: confirmation, ticket delivery, practical information",[1867],{"start":34,"end":528,"type":45},{"type":39,"text":53,"spans":1869,"direction":23},[],{"type":39,"text":53,"spans":1871,"direction":23},[],{"type":75,"text":1873,"spans":1874,"direction":23},"Attendee management and database",[],{"type":39,"text":1876,"spans":1877,"direction":23},"An event generates a lot of information. Your platform should therefore let you centralize attendee data.",[],{"type":39,"text":1879,"spans":1880,"direction":23},"Key features:",[],{"type":103,"text":1882,"spans":1883,"direction":23},"Attendee directory",[1884],{"start":34,"end":277,"type":45},{"type":103,"text":1886,"spans":1887,"direction":23},"Segmenting your database, to target different types of guests: VIPs, prospects, clients, press, partners, etc.",[1888],{"start":34,"end":631,"type":45},{"type":103,"text":1890,"spans":1891,"direction":23},"Multi-event history",[1892],{"start":34,"end":957,"type":45},{"type":103,"text":1894,"spans":1895,"direction":23},"Data export or CRM sync",[1896],{"start":34,"end":1437,"type":45},{"type":39,"text":53,"spans":1898,"direction":23},[],{"type":39,"text":53,"spans":1900,"direction":23},[],{"type":75,"text":1902,"spans":1903,"direction":23},"Communication and marketing automation",[],{"type":39,"text":1905,"spans":1906,"direction":23},"A high-performing event platform should also make your communication easier.",[],{"type":39,"text":1908,"spans":1909,"direction":23},"Important features:",[],{"type":103,"text":1911,"spans":1912,"direction":23},"Creating event websites or landing pages",[1913],{"start":34,"end":148,"type":45},{"type":103,"text":1915,"spans":1916,"direction":23},"Email campaigns and no-show follow-ups",[1917],{"start":34,"end":340,"type":45},{"type":103,"text":1919,"spans":1920,"direction":23},"Automated scenarios: registration confirmation, day-before reminder, post-event feedback, etc.",[1921,1922],{"start":34,"end":957,"type":45},{"start":1244,"end":1166,"type":429,"data":1923},{"link_type":431,"url":1924,"target":433},"https://www.digitevent.com/en/blog/post-event-strategy",{"type":103,"text":1926,"spans":1927,"direction":23},"UTM tracking to measure performance",[1928],{"start":34,"end":301,"type":45},{"type":39,"text":53,"spans":1930,"direction":23},[],{"type":39,"text":53,"spans":1932,"direction":23},[],{"type":75,"text":1934,"spans":1935,"direction":23},"Content and program management",[],{"type":39,"text":1937,"spans":1938,"direction":23},"Program management is a central part of organizing an event.",[],{"type":39,"text":1940,"spans":1941,"direction":23},"Expected features: ",[],{"type":103,"text":1943,"spans":1944,"direction":23},"Scheduling for conferences, workshops, or sessions",[1945],{"start":34,"end":153,"type":45},{"type":103,"text":1947,"spans":1948,"direction":23},"Speaker management",[1949],{"start":34,"end":277,"type":45},{"type":103,"text":1951,"spans":1952,"direction":23},"Dedicated pages for the event's sponsors or partners",[1953],{"start":34,"end":340,"type":45},{"type":103,"text":1955,"spans":1956,"direction":23},"Streaming or replay for hybrid or digital events",[1957],{"start":34,"end":957,"type":45},{"type":39,"text":53,"spans":1959,"direction":23},[],{"type":39,"text":53,"spans":1961,"direction":23},[],{"type":75,"text":1963,"spans":1964,"direction":23},"Check-in, access control, and on-site logistics",[],{"type":39,"text":1966,"spans":1967,"direction":23},"On the day, everything needs to run smoothly. ",[],{"type":39,"text":1969,"spans":1970,"direction":23},"A professional event platform should therefore offer:",[],{"type":103,"text":1972,"spans":1973,"direction":23},"Mobile check-in via QR code",[1974],{"start":34,"end":340,"type":45},{"type":103,"text":1976,"spans":1977,"direction":23},"Queue management and arrivals",[1978],{"start":34,"end":428,"type":45},{"type":103,"text":1980,"spans":1981,"direction":23},"Printing and managing event badges",[1982],{"start":34,"end":133,"type":45},{"type":103,"text":1984,"spans":1985,"direction":23},"Real-time attendance statistics",[1986],{"start":34,"end":292,"type":45},{"type":39,"text":53,"spans":1988,"direction":23},[],{"type":39,"text":53,"spans":1990,"direction":23},[],{"type":75,"text":1992,"spans":1993,"direction":23},"Attendee interaction and engagement",[],{"type":39,"text":1995,"spans":1996,"direction":23},"Today, an event is no longer just a program: modern platforms offer tools to boost attendee engagement.",[1997],{"start":272,"end":377,"type":45},{"type":39,"text":1999,"spans":2000,"direction":23},"For example: ",[],{"type":103,"text":2002,"spans":2003,"direction":23},"Networking between attendees, to improve interaction",[2004],{"start":34,"end":707,"type":45},{"type":103,"text":2006,"spans":2007,"direction":23},"Matchmaking, by AI or by criteria",[2008,2011],{"start":34,"end":1437,"type":429,"data":2009},{"link_type":431,"url":2010,"target":433},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"start":34,"end":1437,"type":45},{"type":103,"text":2013,"spans":2014,"direction":23},"Personalized sessions and agenda",[2015],{"start":34,"end":221,"type":45},{"type":103,"text":2017,"spans":2018,"direction":23},"Mobile event app",[2019],{"start":34,"end":428,"type":45},{"type":103,"text":2021,"spans":2022,"direction":23},"Chat or messaging",[2023],{"start":34,"end":254,"type":45},{"type":103,"text":2025,"spans":2026,"direction":23},"Social Wall",[2027],{"start":34,"end":1437,"type":45},{"type":39,"text":53,"spans":2029,"direction":23},[],{"type":39,"text":53,"spans":2031,"direction":23},[],{"type":39,"text":2033,"spans":2034,"direction":23},"These features improve the user experience and encourage interaction.",[],{"type":39,"text":53,"spans":2036,"direction":23},[],{"type":75,"text":2038,"spans":2039,"direction":23},"Data, analytics, and ROI",[],{"type":39,"text":2041,"spans":2042,"direction":23},"An event management platform should also let you measure the real impact of your events.",[],{"type":39,"text":1847,"spans":2044,"direction":23},[],{"type":103,"text":2046,"spans":2047,"direction":23},"Tracking event KPIs: registration rate vs. attendance rate,",[2048],{"start":34,"end":158,"type":45},{"type":103,"text":2050,"spans":2051,"direction":23},"Satisfaction surveys and NPS",[2052],{"start":34,"end":707,"type":45},{"type":103,"text":2054,"spans":2055,"direction":23},"Personalized dashboard",[2056],{"start":34,"end":79,"type":45},{"type":103,"text":2058,"spans":2059,"direction":23},"Tracking generated leads (for B2B events)",[2060],{"start":34,"end":631,"type":45},{"type":39,"text":53,"spans":2062,"direction":23},[],{"type":39,"text":53,"spans":2064,"direction":23},[],{"type":39,"text":2066,"spans":2067,"direction":23},"This data lets you assess your events' performance and improve future editions.",[],{"type":39,"text":53,"spans":2069,"direction":23},[],{"type":75,"text":2071,"spans":2072,"direction":23},"Integrations, security, and compliance",[],{"type":39,"text":2074,"spans":2075,"direction":23},"Finally, your platform needs to integrate with your digital ecosystem.",[],{"type":39,"text":2077,"spans":2078,"direction":23},"Key features: ",[],{"type":103,"text":2080,"spans":2081,"direction":23},"Integration with your CRM (HubSpot, Salesforce, etc.)",[2082],{"start":34,"end":689,"type":45},{"type":103,"text":2084,"spans":2085,"direction":23},"GDPR compliance , including consent management, secure data retention, right to be forgotten, etc.",[2086,2089],{"start":34,"end":340,"type":429,"data":2087},{"link_type":431,"url":2088,"target":433},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"start":34,"end":428,"type":45},{"type":103,"text":2091,"spans":2092,"direction":23},"Role and permission management",[2093],{"start":34,"end":528,"type":45},{"type":39,"text":734,"spans":2095,"direction":23},[],{"type":39,"text":2097,"spans":2098,"direction":23},"You'll have gathered by now: choosing your tool shapes not only your event management, but also your marketing strategy and the attendee experience you want to offer.\n",[],{"type":39,"text":2100,"spans":2101,"direction":23},"The best event platforms handle the entire production and tracking chain for events, as well as the whole user journey.\n",[],{"type":39,"text":2103,"spans":2104,"direction":23},"That's precisely the goal of a solution like Digitevent.",[],{"type":39,"text":2106,"spans":2107,"direction":23},"And if you want to see concretely how a complete event management platform can simplify your organization and improve your events, the simplest way is still to try it. ",[],{"type":39,"text":53,"spans":2109,"direction":23},[],{"type":39,"text":2111,"spans":2112,"direction":23},"Request a Digitevent demo to see the platform in action.",[2113],{"start":34,"end":689,"type":429,"data":2114},{"link_type":431,"url":432,"target":433},[2116],{"primary":2117,"items":2126,"id":765,"slice_type":766,"slice_label":8},{"seo_title":2118,"seo_meta_descriptions":2122},[2119],{"type":39,"text":2120,"spans":2121,"direction":23},"How to choose an event platform? The complete guide",[],[2123],{"type":39,"text":2124,"spans":2125,"direction":23},"Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events",[],[2127],{},{"id":2129,"lang":829,"type":9,"uid":2130},"akYmuhIAACgAyuDR","plateforme-evenementielle",{"id":2132,"uid":2133,"url":8,"type":9,"tags":2134,"first_publication_date":2135,"slugs":2136,"linked_documents":2138,"lang":16,"data":2139,"_source":2827},"en_blog_article_logiciels-de-gestion-evenements","corporate-event-management-software",[11],"2026-07-02T10:07:52+0000",[2137],"logiciel-de-gestion-devenements--comment-mieux-organiser-vos-events-pros-",[],{"distribution":11,"article_title":2140,"author_name":24,"publication_date":2144,"banner_image":2145,"article_content":2151,"main_tag":751,"body":2766},[2141],{"type":20,"text":2142,"spans":2143,"direction":23},"Event management software: how to better organize your professional events?",[],"2025-10-19T06:50:00+0000",{"dimensions":2146,"alt":2147,"copyright":8,"url":2148,"id":2149,"edit":2150},{"width":28,"height":29},"Three people in an office discuss an event management software solution displayed on a computer.","https://images.prismic.io/digi-www/aO9UbJ5xUNkB1-OP_ChatGPT-Image-15-oct.-2025_-09_33_38-1.webp?auto=format,compress","aO9UbJ5xUNkB1-OP",{"x":34,"y":34,"zoom":35,"background":36},[2152,2157,2159,2163,2165,2169,2171,2180,2182,2186,2189,2191,2194,2196,2200,2203,2205,2209,2212,2215,2218,2221,2223,2225,2229,2232,2234,2242,2244,2248,2256,2258,2263,2267,2271,2275,2279,2281,2283,2286,2288,2292,2295,2297,2301,2307,2309,2312,2314,2318,2320,2324,2330,2334,2338,2342,2346,2350,2352,2354,2358,2360,2364,2372,2374,2377,2379,2383,2385,2389,2394,2396,2399,2402,2405,2408,2410,2412,2415,2417,2421,2424,2426,2430,2433,2436,2439,2442,2444,2446,2452,2454,2458,2465,2474,2478,2485,2487,2491,2493,2497,2501,2505,2512,2516,2520,2522,2524,2534,2537,2540,2543,2549,2552,2555,2558,2561,2564,2571,2574,2577,2580,2585,2587,2591,2597,2600,2603,2606,2609,2612,2614,2616,2619,2621,2625,2634,2636,2639,2642,2645,2648,2651,2653,2655,2659,2661,2665,2669,2673,2677,2679,2681,2685,2691,2693,2696,2700,2704,2708,2711,2713,2715,2719,2722,2725,2728,2731,2733,2735,2743,2746,2749,2752,2755,2757,2759,2764],{"type":39,"text":2153,"spans":2154,"direction":23},"Organizing a professional event, often means juggling a multitude of tasks: building the registration website, managing attendee lists, sending invitations, coordinating with vendors, real-time reporting. All of this takes time, rigor, and flawless communication between teams. The result: you quickly get absorbed by logistics and Excel files, at the expense of what matters most: showcasing your brand and delivering a strong experience for your attendees.",[2155],{"start":183,"end":221,"type":429,"data":2156},{"link_type":431,"url":1555,"target":433},{"type":39,"text":53,"spans":2158,"direction":23},[],{"type":39,"text":2160,"spans":2161,"direction":23},"This is where event management software makes all the difference. As a true central tool, it lets you bring all your actions together on a single platform. By automating time-consuming steps and streamlining collaboration between teams, it helps you regain control of your organization while gaining efficiency.",[2162],{"start":84,"end":243,"type":45},{"type":39,"text":53,"spans":2164,"direction":23},[],{"type":39,"text":2166,"spans":2167,"direction":23},"With a solution like Digitevent, you plan, manage, and run all your events (whether in-person, hybrid, or online) from a single, intuitive interface. Event websites, online registration, email campaigns, digital check-in, real-time reporting: all the building blocks you need are brought together to simplify your operations and enhance every step of the attendee journey.",[2168],{"start":521,"end":292,"type":45},{"type":39,"text":53,"spans":2170,"direction":23},[],{"type":39,"text":2172,"spans":2173,"direction":23},"In this article, we look at the concrete benefits of these tools, the key criteria for choosing the right platform, and we offer a comparison of the best solutions on the market to help you find the one that truly fits your needs.",[2174,2175,2177],{"start":221,"end":1767,"type":45},{"start":175,"end":2176,"type":45},114,{"start":2178,"end":2179,"type":45},129,163,{"type":39,"text":53,"spans":2181,"direction":23},[],{"type":69,"text":2183,"spans":2184,"direction":23},"📅 Simplifying planning, step by step",[2185],{"start":34,"end":313,"type":45},{"type":39,"text":2187,"spans":2188,"direction":23},"No more scattered Excel files and endless back-and-forth. Good event software helps you save time at every stage of preparation: registration, ticketing, automatic follow-ups, reporting.\nThe result: your team can refocus on high-value actions, while keeping a clear, shared view of progress.",[],{"type":39,"text":53,"spans":2190,"direction":23},[],{"type":39,"text":2192,"spans":2193,"direction":23},"Thanks to an interface accessible on web and mobile, all information is centralized in real time. Teams, even with very different profiles, collaborate more easily, with less friction and more fluidity.",[],{"type":39,"text":53,"spans":2195,"direction":23},[],{"type":69,"text":2197,"spans":2198,"direction":23},"👥 Managing your attendees without leaving anything to chance",[2199],{"start":34,"end":1349,"type":45},{"type":39,"text":2201,"spans":2202,"direction":23},"Attendee management is at the heart of every successful event. Identity, registrations, workshop choices, positions on the exhibition floor plan, automatic email sends, etc. The amount of information to track can quickly become a headache.",[],{"type":39,"text":53,"spans":2204,"direction":23},[],{"type":39,"text":2206,"spans":2207,"direction":23},"With a SaaS platform like Digitevent, all this data is brought together in an online dashboard, clear and accessible at any time. This allows you to:",[2208],{"start":878,"end":1338,"type":45},{"type":103,"text":2210,"spans":2211,"direction":23},"Offer a smooth experience to your attendees, partners, and internal teams.",[],{"type":103,"text":2213,"spans":2214,"direction":23},"Automate communications (invitations, confirmations, follow-ups, notifications).",[],{"type":103,"text":2216,"spans":2217,"direction":23},"Track key metrics to adjust your planning in real time.",[],{"type":103,"text":2219,"spans":2220,"direction":23},"Measure the effectiveness of each action to maximize the impact of your events.",[],{"type":39,"text":53,"spans":2222,"direction":23},[],{"type":39,"text":53,"spans":2224,"direction":23},[],{"type":69,"text":2226,"spans":2227,"direction":23},"💾 Structuring and using your data intelligently",[2228],{"start":34,"end":73,"type":45},{"type":39,"text":2230,"spans":2231,"direction":23},"Every event generates a wealth of information: registrations, online behavior, preferences, engagement rates, etc.\nWhen used well, this data becomes a powerful lever for refining your strategy and improving the attendee experience.",[],{"type":39,"text":53,"spans":2233,"direction":23},[],{"type":39,"text":2235,"spans":2236,"direction":23},"Good event software lets you structure this data, analyze it easily, and generate detailed reports in just a few clicks. This also simplifies preparing your next events, thanks to automation and better logistics planning.",[2237,2238,2240],{"start":196,"end":73,"type":45},{"start":222,"end":2239,"type":45},67,{"start":245,"end":2241,"type":45},98,{"type":39,"text":53,"spans":2243,"direction":23},[],{"type":69,"text":2245,"spans":2246,"direction":23},"🔐 Security first",[2247],{"start":34,"end":254,"type":45},{"type":39,"text":2249,"spans":2250,"direction":23},"Protecting attendee data is a major concern for any organizer. It is therefore essential to choose a solution that complies with GDPR and has high security standards.",[2251,2253],{"start":2178,"end":2252,"type":45},133,{"start":2254,"end":2255,"type":45},142,165,{"type":39,"text":53,"spans":2257,"direction":23},[],{"type":39,"text":2259,"spans":2260,"direction":23},"Digitevent goes even further: our platform is ISO 27001 certified, the most demanding international standard for information security management.\nThis certification, issued by an independent body, guarantees:",[2261,2262],{"start":34,"end":707,"type":45},{"start":190,"end":93,"type":45},{"type":103,"text":2264,"spans":2265,"direction":23},"Strict access control,",[2266],{"start":34,"end":158,"type":45},{"type":103,"text":2268,"spans":2269,"direction":23},"Secure hosting in Europe,",[2270],{"start":34,"end":631,"type":45},{"type":103,"text":2272,"spans":2273,"direction":23},"Proven risk management procedures,",[2274],{"start":34,"end":143,"type":45},{"type":103,"text":2276,"spans":2277,"direction":23},"And regular audits to ensure a consistent level of security.",[2278],{"start":253,"end":277,"type":45},{"type":39,"text":53,"spans":2280,"direction":23},[],{"type":39,"text":53,"spans":2282,"direction":23},[],{"type":39,"text":2284,"spans":2285,"direction":23},"Your data, and that of your attendees, is therefore in good hands.",[],{"type":39,"text":53,"spans":2287,"direction":23},[],{"type":69,"text":2289,"spans":2290,"direction":23},"What criteria should you use to choose your event management platform?",[2291],{"start":34,"end":175,"type":45},{"type":39,"text":2293,"spans":2294,"direction":23},"Choosing the right event software means laying solid foundations for your success. Every event has its own objectives, constraints, and specific needs: a consumer trade show isn't run the same way as a B2B conference. Here are the key criteria to keep in mind to make the right choice ",[],{"type":39,"text":53,"spans":2296,"direction":23},[],{"type":75,"text":2298,"spans":2299,"direction":23},"1. Clearly define your objectives",[2300],{"start":34,"end":143,"type":45},{"type":39,"text":2302,"spans":2303,"direction":23},"First of all, take the time to scope your project.\nThe type of event (meeting, trade show, exhibition, conference) and its format (in-person, hybrid, or online) directly guide the choice of your platform.",[2304,2305],{"start":442,"end":85,"type":45},{"start":2306,"end":2178,"type":45},123,{"type":39,"text":53,"spans":2308,"direction":23},[],{"type":39,"text":2310,"spans":2311,"direction":23},"Example: there's no need to opt for a complex ticketing module if your main goal is simply to manage free registrations.",[],{"type":39,"text":53,"spans":2313,"direction":23},[],{"type":39,"text":2315,"spans":2316,"direction":23},"A good event management platform should be flexible and customizable, with features suited to your marketing objectives, your audience, and your internal processes.",[2317],{"start":238,"end":85,"type":45},{"type":39,"text":53,"spans":2319,"direction":23},[],{"type":75,"text":2321,"spans":2322,"direction":23},"2. Analyze the features on offer",[2323],{"start":34,"end":221,"type":45},{"type":39,"text":2325,"spans":2326,"direction":23},"Not all platforms are created equal. Some are highly specialized, others more general-purpose. Identify the features that are truly essential for running your event effectively. Among the must-haves:",[2327],{"start":2328,"end":2329,"type":45},126,141,{"type":103,"text":2331,"spans":2332,"direction":23},"An intuitive interface with a dashboard to track attendees and registrations in real time.",[2333],{"start":210,"end":79,"type":45},{"type":103,"text":2335,"spans":2336,"direction":23},"GDPR-compliant data centralization to ensure information security.",[2337],{"start":34,"end":133,"type":45},{"type":103,"text":2339,"spans":2340,"direction":23},"Automation of registrations and communications (emails, confirmations, follow-ups).",[2341],{"start":34,"end":190,"type":45},{"type":103,"text":2343,"spans":2344,"direction":23},"A simplified event marketing module to easily manage your invitation campaigns.",[2345],{"start":670,"end":287,"type":45},{"type":103,"text":2347,"spans":2348,"direction":23},"Detailed reports to measure impact and adjust your actions along the way.",[2349],{"start":34,"end":428,"type":45},{"type":39,"text":53,"spans":2351,"direction":23},[],{"type":39,"text":53,"spans":2353,"direction":23},[],{"type":39,"text":2355,"spans":2356,"direction":23},"A platform like Digitevent brings together all of these features in a single tool, designed for organizers of professional events.",[2357],{"start":428,"end":153,"type":45},{"type":39,"text":53,"spans":2359,"direction":23},[],{"type":75,"text":2361,"spans":2362,"direction":23},"3. Evaluate support and customer service",[2363],{"start":34,"end":293,"type":45},{"type":39,"text":2365,"spans":2366,"direction":23},"Getting to grips with a piece of software can sometimes slow teams down, especially when managing complex events. To avoid endless training sessions, favor a simple, intuitive solution, backed by personalized onboarding.",[2367,2370],{"start":2368,"end":2369,"type":45},158,184,{"start":47,"end":2371,"type":45},219,{"type":39,"text":53,"spans":2373,"direction":23},[],{"type":39,"text":2375,"spans":2376,"direction":23},"A good partner doesn't just hand you a tool: they support you.\nAt Digitevent, our expert teams help you configure the platform according to your needs, so that everything is up and running quickly, and above all, stress-free.",[],{"type":39,"text":53,"spans":2378,"direction":23},[],{"type":39,"text":2380,"spans":2381,"direction":23},"Customer support is also an essential criterion: on the big day, you need to be able to count on a responsive team in case of a technical hiccup.",[2382],{"start":1142,"end":2176,"type":45},{"type":39,"text":53,"spans":2384,"direction":23},[],{"type":75,"text":2386,"spans":2387,"direction":23},"4. Focus on a flawless user experience",[2388],{"start":34,"end":662,"type":45},{"type":39,"text":2390,"spans":2391,"direction":23},"Your event platform isn't just an internal tool: it's also the first showcase for your event.\nA well-designed registration website, smooth navigation, clear emails, etc. All of this directly contributes to your brand image.",[2392],{"start":2393,"end":415,"type":45},59,{"type":39,"text":53,"spans":2395,"direction":23},[],{"type":39,"text":2397,"spans":2398,"direction":23},"The attendee experience should be simple and pleasant, from registration through to confirmation. Conversely, a complicated or poorly designed platform can have serious consequences:",[],{"type":103,"text":2400,"spans":2401,"direction":23},"Damage to your brand image,",[],{"type":103,"text":2403,"spans":2404,"direction":23},"A drop in attendance rate,",[],{"type":103,"text":2406,"spans":2407,"direction":23},"Loss of credibility with your audience.",[],{"type":39,"text":53,"spans":2409,"direction":23},[],{"type":39,"text":53,"spans":2411,"direction":23},[],{"type":39,"text":2413,"spans":2414,"direction":23},"Be demanding about UX: it's a worthwhile investment.",[],{"type":39,"text":53,"spans":2416,"direction":23},[],{"type":75,"text":2418,"spans":2419,"direction":23},"5. Factor in budget, wisely",[2420],{"start":34,"end":1059,"type":45},{"type":39,"text":2422,"spans":2423,"direction":23},"The cost of an event management platform depends on several factors: the features chosen, the number of attendees, the level of support, etc.",[],{"type":39,"text":53,"spans":2425,"direction":23},[],{"type":39,"text":2427,"spans":2428,"direction":23},"SaaS solutions like Digitevent are particularly worthwhile:",[2429],{"start":34,"end":84,"type":45},{"type":103,"text":2431,"spans":2432,"direction":23},"No hidden fees,",[],{"type":103,"text":2434,"spans":2435,"direction":23},"No technical maintenance to manage,",[],{"type":103,"text":2437,"spans":2438,"direction":23},"Automatic updates,",[],{"type":103,"text":2440,"spans":2441,"direction":23},"Hosting and security included.",[],{"type":39,"text":53,"spans":2443,"direction":23},[],{"type":39,"text":53,"spans":2445,"direction":23},[],{"type":39,"text":2447,"spans":2448,"direction":23},"Most offers work on a monthly or annual subscription, sometimes supplemented by personalized training based on your needs. The result: excellent value for money, and above all, smooth organization with no surprises.",[2449,2451],{"start":79,"end":2450,"type":45},52,{"start":1616,"end":1222,"type":45},{"type":39,"text":53,"spans":2453,"direction":23},[],{"type":69,"text":2455,"spans":2456,"direction":23},"🏆 What are the best event management software options?",[2457],{"start":34,"end":442,"type":45},{"type":39,"text":2459,"spans":2460,"direction":23},"The market for event management software is growing fast. Online ticketing, custom registration websites, digital check-in, data collection and analysis, etc. These tools make every step of organizing an event easier and contribute directly to its success.\nBut not all platforms offer the same features, or the same approach. Here is a detailed comparison of three major players, including Digitevent, the solution built entirely in France for professionals.",[2461,2462],{"start":340,"end":293,"type":45},{"start":2463,"end":2464,"type":45},390,400,{"type":2466,"url":2467,"alt":2468,"copyright":8,"dimensions":2469,"id":2472,"edit":2473},"image","https://images.prismic.io/digi-www/aO9YB55xUNkB1-P7_Tableau-illustratif-_4_.webp?auto=format,compress","Comparison table of the three event management solutions: Digitevent, Eventbrite, and Weezevent.",{"width":2470,"height":2471},1150,691,"aO9YB55xUNkB1-P7",{"x":34,"y":34,"zoom":35,"background":36},{"type":75,"text":2475,"spans":2476,"direction":23},"🇫🇷 Digitevent: the event management software built in France, designed for B2B",[2477],{"start":34,"end":967,"type":45},{"type":39,"text":2479,"spans":2480,"direction":23},"Founded in 2013, Digitevent is a French company specializing in digital solutions for organizers of professional events. Within a few years, it established itself among the best platforms on the market thanks to a comprehensive, intuitive, and secure approach, designed to meet the demands of companies, agencies, and organizers of trade shows or conferences.",[2481,2482],{"start":254,"end":1059,"type":45},{"start":2483,"end":2484,"type":45},214,259,{"type":39,"text":53,"spans":2486,"direction":23},[],{"type":39,"text":2488,"spans":2489,"direction":23},"Digitevent's strength: centralizing every stage of organization in a single interface, whether it's an internal seminar, a client event, a professional trade show, or a large-scale conference.",[2490],{"start":148,"end":95,"type":45},{"type":39,"text":53,"spans":2492,"direction":23},[],{"type":39,"text":2494,"spans":2495,"direction":23},"Key features",[2496],{"start":34,"end":301,"type":45},{"type":103,"text":2498,"spans":2499,"direction":23},"Registration management with customizable forms: easily add conditional fields, session or guest options, and adapt each form to your type of event.",[2500],{"start":34,"end":148,"type":45},{"type":103,"text":2502,"spans":2503,"direction":23},"Creation of event websites that are white-label and responsive: you centralize registrations, the agenda, practical information, and content on a site in your brand's colors, accessible on mobile and desktop.",[2504],{"start":34,"end":153,"type":45},{"type":103,"text":2506,"spans":2507,"direction":23},"Fast, smooth on-site check-in: thanks to QR Code scanning from the Digitevent app and automatic generation of PDF badges (A4 folded to A6), you reduce queues and offer a professional welcome experience.",[2508,2509],{"start":34,"end":196,"type":45},{"start":400,"end":389,"type":429,"data":2510},{"link_type":431,"url":2511,"target":433},"https://www.digitevent.com/en/feature/live-printing-event-badges",{"type":103,"text":2513,"spans":2514,"direction":23},"Real-time tracking of registrations, attendance, and interactions: intuitive dashboards let you adjust the agenda, track attendance, and showcase your sponsors, from a computer or mobile device.",[2515],{"start":34,"end":93,"type":45},{"type":103,"text":2517,"spans":2518,"direction":23},"Human support and responsive assistance: beyond the platform, a team of event experts supports you, from initial setup through to the big day, with personalized advice based on your type of event.",[2519],{"start":34,"end":243,"type":45},{"type":39,"text":53,"spans":2521,"direction":23},[],{"type":39,"text":53,"spans":2523,"direction":23},[],{"type":39,"text":2525,"spans":2526,"direction":23},"Simple and transparent licenses based on your usage\n\nAt Digitevent, our licenses adapt to the frequency and scale of your events.\nFeatures are selected according to the needs of your events, whatever license you choose.\nThe more regularly you use it, the more advantageous your rate.\nOur experts help you choose the license best suited to your activity.\n\n🎟️ One Shot License: For a single event or to try Digitevent\nA simple solution, ideal for a one-off need or for discovering the platform.\n\nWhat to remember:",[2527,2528,2531],{"start":34,"end":295,"type":45},{"start":2529,"end":2530,"type":555},355,416,{"start":2532,"end":2533,"type":45},495,512,{"type":103,"text":2535,"spans":2536,"direction":23},"Payment per event",[],{"type":103,"text":2538,"spans":2539,"direction":23},"Feature selection based on your event's needs",[],{"type":103,"text":2541,"spans":2542,"direction":23},"Support with setup\n💬 Ideal for a seminar, a conference, or for trying Digitevent on a first project.",[],{"type":39,"text":2544,"spans":2545,"direction":23},"\n\n🏢 Enterprise License: For multiple events per year\nA license designed for companies that organize several events each year.\n\nWhat to remember:",[2546,2547],{"start":670,"end":716,"type":555},{"start":2548,"end":1616,"type":45},128,{"type":103,"text":2550,"spans":2551,"direction":23},"Annual license adapted to your volume of events",[],{"type":103,"text":2553,"spans":2554,"direction":23},"Tiered pricing based on the number of events",[],{"type":103,"text":2556,"spans":2557,"direction":23},"Choice of features based on the needs of your events",[],{"type":103,"text":2559,"spans":2560,"direction":23},"Ongoing follow-up with monthly consulting sessions",[],{"type":103,"text":2562,"spans":2563,"direction":23},"Full autonomy to activate your events\n💬 Ideal for companies that want to centralize the management of their events and benefit from ongoing support.",[],{"type":39,"text":2565,"spans":2566,"direction":23},"\n\n🚀 Individual License: For regular use\nA license dedicated to a single user, designed for professionals who use Digitevent regularly at an attractive rate.\n\nWhat to remember:",[2567,2568,2569],{"start":670,"end":293,"type":555},{"start":366,"end":238,"type":45},{"start":2570,"end":87,"type":45},159,{"type":103,"text":2572,"spans":2573,"direction":23},"Individual access",[],{"type":103,"text":2575,"spans":2576,"direction":23},"Controlled cost",[],{"type":103,"text":2578,"spans":2579,"direction":23},"Features based on your needs\n💬 Perfect for project managers looking for a simple, self-sufficient day-to-day solution.",[],{"type":39,"text":2581,"spans":2582,"direction":23},"\n\n🏛️ Trade show and conference organizers\nA specific license is available for trade show and conference organizers.\nIt notably allows you to keep the event website online for several years.",[2583],{"start":2254,"end":2584,"type":45},189,{"type":39,"text":53,"spans":2586,"direction":23},[],{"type":39,"text":2588,"spans":2589,"direction":23},"Enhanced security: ISO 27001 certification",[2590],{"start":34,"end":366,"type":45},{"type":39,"text":2592,"spans":2593,"direction":23},"Beyond its features, Digitevent places data security at the heart of its approach. The platform is GDPR-compliant and ISO 27001 certified, the most demanding international standard for information security.",[2594,2595],{"start":243,"end":2450,"type":45},{"start":943,"end":2596,"type":45},137,{"type":39,"text":2598,"spans":2599,"direction":23},"\nThis means:",[],{"type":103,"text":2264,"spans":2601,"direction":23},[2602],{"start":34,"end":158,"type":45},{"type":103,"text":2268,"spans":2604,"direction":23},[2605],{"start":34,"end":631,"type":45},{"type":103,"text":2607,"spans":2608,"direction":23},"Rigorous risk management procedures,",[],{"type":103,"text":2610,"spans":2611,"direction":23},"Regular audits carried out by independent bodies.",[],{"type":39,"text":53,"spans":2613,"direction":23},[],{"type":39,"text":53,"spans":2615,"direction":23},[],{"type":39,"text":2617,"spans":2618,"direction":23},"This certification is a unique mark of trust in the French events industry.",[],{"type":39,"text":53,"spans":2620,"direction":23},[],{"type":75,"text":2622,"spans":2623,"direction":23},"🇺🇸 Eventbrite: a US platform focused on consumer ticketing",[2624],{"start":34,"end":163,"type":45},{"type":39,"text":2626,"spans":2627,"direction":23},"Founded in 2006, Eventbrite is a globally known solution for managing consumer events. It mainly targets organizers of concerts, festivals, sporting events, or community events, with a focus on online ticket sales and event promotion.",[2628,2629,2631],{"start":254,"end":1059,"type":45},{"start":44,"end":2630,"type":45},213,{"start":2632,"end":2633,"type":45},218,233,{"type":39,"text":53,"spans":2635,"direction":23},[],{"type":39,"text":1879,"spans":2637,"direction":23},[2638],{"start":34,"end":183,"type":45},{"type":103,"text":2640,"spans":2641,"direction":23},"Ticket sales with management of pricing, quotas, and promo codes.",[],{"type":103,"text":2643,"spans":2644,"direction":23},"Automatic sending of confirmation emails and reminders.",[],{"type":103,"text":2646,"spans":2647,"direction":23},"Integration of secure payment gateways (credit card, PayPal, etc.).",[],{"type":103,"text":2649,"spans":2650,"direction":23},"Native SEO tools and social media sharing to maximize visibility.",[],{"type":39,"text":53,"spans":2652,"direction":23},[],{"type":39,"text":53,"spans":2654,"direction":23},[],{"type":39,"text":2656,"spans":2657,"direction":23},"Eventbrite is often cited as one of the best solutions for organizers who mainly want to manage ticketing and communication around consumer events, without advanced B2B management features.",[2658],{"start":2393,"end":2306,"type":45},{"type":39,"text":53,"spans":2660,"direction":23},[],{"type":39,"text":2662,"spans":2663,"direction":23},"Pricing for paid events:",[2664],{"start":34,"end":631,"type":45},{"type":103,"text":2666,"spans":2667,"direction":23},"Essentials: ~€0.49 + 3.5% of the ticket price.",[2668],{"start":34,"end":657,"type":45},{"type":103,"text":2670,"spans":2671,"direction":23},"Professional: ~€0.99 + 5.5% of the ticket price.",[2672],{"start":34,"end":301,"type":45},{"type":103,"text":2674,"spans":2675,"direction":23},"Premium: custom offer with priority support.",[2676],{"start":34,"end":521,"type":45},{"type":39,"text":53,"spans":2678,"direction":23},[],{"type":39,"text":53,"spans":2680,"direction":23},[],{"type":75,"text":2682,"spans":2683,"direction":23},"🇫🇷 Weezevent: a French solution for large-scale ticketing and access control",[2684],{"start":34,"end":878,"type":45},{"type":39,"text":2686,"spans":2687,"direction":23},"Created in 2008, Weezevent is a major French player in online ticketing. Widely used for large-scale festivals, concerts, and consumer events, it stands out for its modular offering, which lets organizers build their own solution.",[2688,2689],{"start":254,"end":153,"type":45},{"start":2255,"end":2690,"type":45},181,{"type":39,"text":53,"spans":2692,"direction":23},[],{"type":39,"text":1879,"spans":2694,"direction":23},[2695],{"start":34,"end":183,"type":45},{"type":103,"text":2697,"spans":2698,"direction":23},"Customizable ticketing: creation of fixed, flexible, or free pricing, VAT management, fine-grained customization.",[2699],{"start":34,"end":79,"type":45},{"type":103,"text":2701,"spans":2702,"direction":23},"Smooth access control via ticket scanning and electronic wristbands.",[2703],{"start":521,"end":158,"type":45},{"type":103,"text":2705,"spans":2706,"direction":23},"Cashless payment to streamline on-site transactions, particularly useful for high-attendance festivals.",[2707],{"start":34,"end":428,"type":45},{"type":103,"text":2709,"spans":2710,"direction":23},"Marketing tools (WeezTarget CRM) to segment, communicate with, and retain attendees.",[],{"type":39,"text":53,"spans":2712,"direction":23},[],{"type":39,"text":53,"spans":2714,"direction":23},[],{"type":39,"text":2716,"spans":2717,"direction":23},"Pricing:",[2718],{"start":34,"end":195,"type":45},{"type":103,"text":2720,"spans":2721,"direction":23},"Free for free events.",[],{"type":103,"text":2723,"spans":2724,"direction":23},"€0.99 per ticket sold (VAT included).",[],{"type":103,"text":2726,"spans":2727,"direction":23},"2.5% per ticket sold for tickets over €40 (VAT included).",[],{"type":103,"text":2729,"spans":2730,"direction":23},"Transaction fees of 2.75% excl. 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This digitalization reduces queues, improves the visitor welcome experience, and strengthens your event's professional image.",[],{"question":3377,"answer":3381},[3378],{"type":777,"text":3379,"spans":3380,"direction":23},"How can you showcase exhibitors at a professional trade show?",[],[3382],{"type":39,"text":3383,"spans":3384,"direction":23},"Showcasing exhibitors is essential to maximize a trade show's appeal and encourage them to return. Digitevent offers several ways to boost their ROI: featured placement in the mobile app and on the show website, sponsorship of workshops and conference sessions in the agenda, B2B meeting scheduling, and lead-scanning tools. Exhibitors can also benefit from strategic placements in communications and increased visibility with targeted attendees, which strengthens their return on investment.",[],{"question":3386,"answer":3390},[3387],{"type":777,"text":3388,"spans":3389,"direction":23},"How can you generate qualified leads and collect contacts at a professional trade show?",[],[3391],{"type":39,"text":3392,"spans":3393,"direction":23},"Lead generation is a top priority for exhibitors. Digitevent makes data collection easy with tools such as badge scanning via QR Code, mobile apps, and networking features. Exhibitors can instantly retrieve the information of visitors they meet, qualify their leads, and export them easily. This makes it possible to optimize sales follow-up after the event and significantly increase business opportunities.",[],{"question":3395,"answer":3399},[3396],{"type":777,"text":3397,"spans":3398,"direction":23},"How can you measure ROI and analyze a trade show's performance?",[],[3400],{"type":39,"text":3401,"spans":3402,"direction":23},"Measuring a trade show's return on investment requires precise indicators. Digitevent provides comprehensive dashboards with key data: number of registrants, attendance rate, ticket sales, attendee engagement, number of leads generated, and interactions between visitors and exhibitors. 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