[{"data":1,"prerenderedAt":585},["ShallowReactive",2],{"top-banner-en":3,"blog-article-welcome-sms-tip-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":132,"relatedPages":584},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":128},"en_blog_article_10-centimes-et-un-sms-pour-reussir-laccueil-de-vos-invites","welcome-sms-tip",null,"blog_article",[11],"global","2026-07-02T10:08:03+0000",[14],"10-centimes-et-un-sms-pour-reussir-laccueil-de-vos-invites.",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":8,"body":113},[19],{"type":20,"text":21,"spans":22},"heading1","10 cents and a text message to nail your guest welcome.",[],"Raphaël","2016-02-07T23:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,600,"Photo of a man on his phone","https://images.prismic.io/digi-www/b42d7e23-8e21-4c7f-9d9b-94ed36da081b_nordwood-themes-q8U1YgBaRQk-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C28134%2C18756&w=900&h=600","Xxm78RAAACUAOEgc",{"x":33,"y":33,"zoom":34,"background":35},0,0.17885532591414943,"#fff",[37,42,48,59,62,71,74,82,88,91,95,98,101,104,107,110],{"type":38,"text":39,"spans":40,"direction":41},"paragraph","If you're a professional organizer, you know you'll be judged from the very first welcome, and your guests expect a certain level of attention. Nothing is more frustrating than being criticized over a small detail when you've worked hard to make the event a success!",[],"ltr",{"type":38,"text":43,"spans":44,"direction":41},"It's therefore essential to get participants' welcome right and break the ice from their very first steps. One of our features does this particularly well. Called \"smart message\", it lets you send a text message or an email at key moments in the event's life (registration confirmation, guest arrival, or even some time after the guest arrives).",[45],{"start":33,"end":46,"type":47},107,"strong",{"type":49,"url":50,"alt":51,"copyright":8,"dimensions":52,"id":55,"edit":56},"image","https://images.prismic.io/digi-www/53e330e4-c987-4827-a4b2-0572e4889f78_smart+msg.png?auto=format%2Ccompress&rect=0%2C0%2C339%2C500&w=339&h=500","Illustration of a welcome SMS at an event",{"width":53,"height":54},339,500,"Xt37wxIAACIAWIRK",{"x":33,"y":33,"zoom":57,"background":58},1,"transparent",{"type":38,"text":60,"spans":61,"direction":41},"\nA few weeks ago, Google asked us to handle check-in for a training session of about a hundred people. They needed to share the venue's Wifi details with participants. Rather than putting up signs in the room, we suggested sending the following text message:",[],{"type":38,"text":63,"spans":64,"direction":41},"\"Welcome first name, feel free to use our free Wifi. Network: XXX, Password: YYY\".",[65,68],{"start":66,"end":67,"type":47},9,19,{"start":33,"end":69,"type":70},82,"em",{"type":38,"text":72,"spans":73,"direction":41},"Picture this: arriving at the event, a hostess checks the participant in within seconds on the iPad, then a text notification goes off (and let's be honest, very few people don't read a text message the moment it arrives)! The first reaction is surprise. Chances are the participant wasn't expecting a welcome message with useful information so soon after arriving. It's also often a great way to create contact with the organizer or whoever is nearby, turning the participant into an active part of the event.",[],{"type":38,"text":75,"spans":76,"direction":41},"Every time this feature is used, the organizer gets comments like: \"Not bad with your texts, events are getting modern this year!\". You've just sparked curiosity and created a connection with your participants. Well done, you've scored a point!",[77,80],{"start":78,"end":79,"type":70},67,132,{"start":79,"end":81,"type":47},211,{"type":38,"text":83,"spans":84,"direction":41},"In practice, this feature is priced at €99 + 10 cents/SMS. You can customize the sender name, the message content, and include information specific to the guest (from your original Excel file. Example: Table name).",[85],{"start":86,"end":87,"type":70},193,214,{"type":38,"text":89,"spans":90,"direction":41},"Strengths:",[],{"type":92,"text":93,"spans":94,"direction":41},"list-item","More than 80% of text messages are read within 10 seconds",[],{"type":92,"text":96,"spans":97,"direction":41},"The 160-character limit of a text message forces a simple, relevant message",[],{"type":92,"text":99,"spans":100,"direction":41},"60% of mobile phones are smartphones, which lets you include a hyperlink in the text message",[],{"type":92,"text":102,"spans":103,"direction":41},"Works with international numbers at no extra cost",[],{"type":38,"text":105,"spans":106,"direction":41},"Operational constraints:",[],{"type":92,"text":108,"spans":109,"direction":41},"You need the participant's phone number (you can collect it directly at the entrance on the iPad).",[],{"type":92,"text":111,"spans":112,"direction":41},"Mobile network available at the event venue.",[],[114],{"primary":115,"items":124,"id":126,"slice_type":127,"slice_label":8},{"seo_title":116,"seo_meta_descriptions":120},[117],{"type":38,"text":118,"spans":119},"10 cents and a text message to nail your guest welcome. | Digitevent Blog",[],[121],{"type":38,"text":122,"spans":123},"Our \"smart message\" feature lets you send a text message or an email at key moments of the event (registration, participant arrival, etc.).",[],[125],{},"seo$e7ab5e4c-7676-4f94-a772-0cf4a579a981","seo",{"id":129,"lang":130,"type":9,"uid":131},"akYmNBIAACoAyt8G","fr-fr","10-centimes-et-un-sms-pour-reussir-laccueil-de-vos-invites",[133,267,364],{"id":134,"uid":135,"url":8,"type":9,"tags":136,"first_publication_date":137,"slugs":138,"linked_documents":140,"lang":16,"data":141,"_source":264},"en_blog_article_soiree-gala-presse-vip-ugc-festival-de-cannes","gala-vip-party-cannes-film-festival",[11],"2026-07-02T10:08:06+0000",[139],"comment-ugc-organise-ses-soirees-durant-le-festival-de-cannes.",[],{"distribution":11,"article_title":142,"author_name":23,"publication_date":146,"banner_image":147,"article_content":155,"main_tag":249,"body":250},[143],{"type":20,"text":144,"spans":145},"How UGC organizes its evenings during the Cannes Film Festival.",[],"2019-11-18T23:00:00+0000",{"dimensions":148,"alt":150,"copyright":8,"url":151,"id":152,"edit":153},{"width":27,"height":149},459,"Cannes Film Festival poster","https://images.prismic.io/digi-www/bcc45840-3469-40b2-99fc-51e8ef6711e8_cannesUgcHero.387364cf.jpg?auto=format%2Ccompress&rect=0%2C0%2C1747%2C891&w=900&h=459","XxmQcxAAACYAN4Hk",{"x":33,"y":33,"zoom":154,"background":35},0.7177033492822966,[156,161,166,169,172,175,178,181,184,187,190,195,198,201,204,208,210,213,217,220,223,226,230,233,236,240,243,246],{"type":38,"text":157,"spans":158},"What event matters more than the Cannes Film Festival for a French film group as iconic as UGC? Every year, it's about meeting the people who count in the industry. To do this, UGC welcomes its distinguished guests every evening of the festival at the iconic Villa UGC. Let's see how they use Digitevent to manage this crowd.",[159],{"start":33,"end":160,"type":47},325,{"type":38,"text":162,"spans":163},"The initial challenges",[164],{"start":33,"end":165,"type":47},22,{"type":38,"text":167,"spans":168},"For years, Villa UGC has been an essential venue in Cannes for influential figures in the film industry. With this success came strategic and organizational challenges:",[],{"type":92,"text":170,"spans":171},"Allow every member of the organizing team to manage their guests at any time, avoiding duplicates and respecting invitation rules.",[],{"type":92,"text":173,"spans":174},"Manage different levels of access (from a guest for a single evening to a super VIP)",[],{"type":92,"text":176,"spans":177},"Maximize participation in the event",[],{"type":92,"text":179,"spans":180},"Control access and streamline check-in",[],{"type":92,"text":182,"spans":183},"Be notified when certain VIPs arrive",[],{"type":92,"text":185,"spans":186},"Use the data",[],{"type":38,"text":188,"spans":189},"",[],{"type":38,"text":191,"spans":192},"Managing the guest database with the organizing team",[193],{"start":33,"end":194,"type":47},52,{"type":38,"text":196,"spans":197},"Ahead of the festival, a member of the organizing team added an initial database of potential attendees to Digitevent by importing an Excel file.",[],{"type":38,"text":199,"spans":200},"Several custom fields are created to be used during the festival: Type (VIP, super VIP, blacklisted, etc.), Name of the person who invited them, Comment, Mobile phone, etc.",[],{"type":38,"text":202,"spans":203},"During the festival, the project manager at UGC shared access rights with members of their team to manage the event on Digitevent. They are responsible for distributing and managing invitations on the fly throughout the festival. They can add or edit an attendee, restrict an invitation to certain evenings only, authorize a plus-one, etc. Every update takes just a few seconds and can be made from any device, computer or smartphone.",[],{"type":38,"text":176,"spans":205},[206],{"start":33,"end":207,"type":47},35,{"type":38,"text":196,"spans":209},[],{"type":38,"text":211,"spans":212},"Before each evening, a reminder SMS and email (with the dress code, access map, etc.) is sent. Recipients are filtered through Digitevent to target select guests. In addition, message variants are designed to personalize the communication for each guest. For instance, English speakers receive a message in English, and specific content is sent to actors and journalists!",[],{"type":38,"text":179,"spans":214},[215],{"start":33,"end":216,"type":47},38,{"type":38,"text":218,"spans":219},"A personalized electronic RSVP (\"Répondez S'il Vous Plaît\", French for \"please respond\") is sent ahead of the Festival to refine the list of those planning to attend. This gives the operational teams visibility into the meetings ahead of them. It also makes it possible to exclude no-shows from later email information campaigns (details about the evenings).",[],{"type":38,"text":221,"spans":222},"When a VIP arrives with a guest, the host can easily check that the invitee is allowed to bring a plus-one. If so, that person is counted as present and their details are recorded for future events.",[],{"type":38,"text":224,"spans":225},"The tablets sync automatically. If the connection were to drop, check-in would not be affected and the data would re-sync as soon as the connection is restored.",[],{"type":38,"text":182,"spans":227},[228],{"start":33,"end":229,"type":47},36,{"type":38,"text":231,"spans":232},"Organizers are notified by SMS in real time when certain guests check in at the entrance of the event. This lets them greet these guests in person and not miss their arrival. Some guests also automatically receive a welcome SMS.",[],{"type":38,"text":234,"spans":235},"In addition, every organizer can check the arrival status of any guest at any time. They can also get a view based on specific criteria, to answer questions like: \"Who are the journalists currently present?\"",[],{"type":38,"text":185,"spans":237},[238],{"start":33,"end":239,"type":47},12,{"type":38,"text":241,"spans":242},"In events, as in any field, practices need to improve over time. At Digitevent, we're convinced of the importance of data for making the right decisions.",[],{"type":38,"text":244,"spans":245},"Beyond the organizational time savings, here are a few insights UGC has drawn from recent editions of the Festival. First, they were able to analyze evening attendance based on the day and the type of guest. This made it possible to better anticipate flows and manage crowd levels. Arrival statistics were also cross-referenced with data from caterers and other vendors.",[],{"type":38,"text":247,"spans":248},"Finally, the data made it possible to assess attendance qualitatively and provide details to the staff in contact with guests throughout the year. It was useful to know who came, how often, with how many people, who didn't respond to the invitation, etc.",[],"advice",[251],{"primary":252,"items":261,"id":263,"slice_type":127,"slice_label":8},{"seo_title":253,"seo_meta_descriptions":257},[254],{"type":38,"text":255,"spans":256},"Client case: UGC evenings at the Cannes Film Festival",[],[258],{"type":38,"text":259,"spans":260},"Discover how UGC uses our technology to manage its handpicked guests and control access to its private evenings at the Cannes Film Festival",[],[262],{},"seo$a6acb519-e1ba-4f79-9b58-a2fd6023a9ee",{"id":265,"lang":130,"type":9,"uid":266},"akYmHBIAAC0Ayt60","soiree-gala-presse-vip-ugc-festival-de-cannes",{"id":268,"uid":269,"url":8,"type":9,"tags":270,"first_publication_date":271,"slugs":272,"linked_documents":274,"lang":16,"data":275,"_source":361},"en_blog_article_wifi-evenements-conseils-rester-branche","wifi-events-tips-stay-connected",[11],"2026-07-02T10:07:40+0000",[273],"wifi-sur-votre-evenement--7-conseils-pour-rester-branche-",[],{"distribution":11,"article_title":276,"author_name":23,"publication_date":280,"banner_image":281,"article_content":288,"main_tag":249,"body":347},[277],{"type":20,"text":278,"spans":279},"Wifi at your event: 7 tips to stay connected!",[],"2016-02-03T23:00:00+0000",{"dimensions":282,"alt":283,"copyright":8,"url":284,"id":285,"edit":286},{"width":27,"height":28},"Free Wifi sign","https://images.prismic.io/digi-www/320e4f06-bb09-4b62-af08-32da26c17e7b_bernard-hermant-X0EtNWqMnq8-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C40000%2C26667&w=900&h=600","Xxm9LhAAACUAOE2t",{"x":33,"y":33,"zoom":287,"background":35},0.15,[289,294,297,300,303,306,309,311,314,317,320,323,326,329,331,334,337,339,342],{"type":38,"text":290,"spans":291},"As internet becomes essential to the new ways professional events are run, it's your responsibility as an organizer to make sure the connection you use is appropriate! Whether for managing attendees or offering your guests more interactivity, the success of your event will depend largely on the quality of your connection. To avoid disaster, here are 7 practical tips to follow:",[292],{"start":33,"end":293,"type":47},379,{"type":38,"text":295,"spans":296},"Assess the bandwidth your event needs",[],{"type":38,"text":298,"spans":299},"Even before choosing a venue for your event, it's important to have a rough estimate of your needs. The number of attendees expected, along with the type of interaction planned during the event, will help you estimate the number of connected devices and your bandwidth needs in Megabits per second (Mbps). Refer to the reference table at the end of this article to estimate your needs.",[],{"type":38,"text":301,"spans":302},"Test the connection on site",[],{"type":38,"text":304,"spans":305},"Once you've estimated your usage, go on site to test the actual speed of the internet network. Just connect and use one of the many existing services (such as speedtest.net). This tool will let you quickly assess the bandwidth available on site.",[],{"type":38,"text":307,"spans":308},"Ask the technician the right questions",[],{"type":38,"text":188,"spans":310},[],{"type":38,"text":312,"spans":313},"While you're on site, take the opportunity to ask a few questions to the person in charge of the internet setup. They can tell you how the access points (Wifi hotspots) are distributed across the room, as well as the number of simultaneous connections they can support. To avoid any saturation, we recommend not exceeding 75% of the stated capacity (keep in mind that the technician often works for the venue!). It's also important to make sure someone from technical support is on site and available on the day. Make friends with the technician: if anything goes wrong, they'll be your best ally, so it's worth keeping them happy.",[],{"type":38,"text":315,"spans":316},"Set up a dedicated connection for your staff and key devices",[],{"type":38,"text":318,"spans":319},"As a precaution, ask for a separate network for your team and key devices. Along the same lines, don't share your wifi credentials if it's not needed for the event. This way you'll have fewer distracted attendees, and more importantly you'll optimize the stability of the network dedicated to your staff and to running your event.",[],{"type":38,"text":321,"spans":322},"Avoid internet portals",[],{"type":38,"text":324,"spans":325},"Many hotels and venues offer a connection that requires signing in. While that's usually enough for a dozen people to check their email in the lobby, these systems are rarely stable enough to provide a good connection to hundreds of people working in a room. What's more, the portal is often set to cut the connection after a given time (1 hour, at midnight, etc.). This is a risk factor to avoid if possible!",[],{"type":38,"text":327,"spans":328},"Plan a 3G/4G backup solution",[],{"type":38,"text":188,"spans":330},[],{"type":38,"text":332,"spans":333},"A wireless 3G/4G router (mobile hotspot) can save the day. Switched on and connected in an instant, it can broadcast a Wifi network to a small number of nearby devices (particularly useful for check-in, which can take place in an area far from the wifi access points). This way, even if the venue has no internet setup, you can still offer your guests a quality welcome. Just be sure to check that the carrier you choose has coverage at that venue.",[],{"type":38,"text":335,"spans":336},"  The heavy-duty approach: deploy a satellite network",[],{"type":38,"text":188,"spans":338},[],{"type":38,"text":340,"spans":341},"If your event takes place out in the countryside, or if you need a very high-speed connection, why not deploy a satellite network? There are several highly effective providers who can help you (such as our partner Eric from ParisWebCube).",[],{"type":38,"text":343,"spans":344},"The Wifi connection is something to plan for ahead of time, not leave until the last minute. With a good network, your guests will naturally tend to tweet or share photos live from your event. Your brand image is at stake, and attendees won't hesitate to speak up if their working conditions are affected!",[345],{"start":33,"end":346,"type":47},305,[348],{"primary":349,"items":358,"id":360,"slice_type":127,"slice_label":8},{"seo_title":350,"seo_meta_descriptions":354},[351],{"type":38,"text":352,"spans":353,"direction":41},"Wifi at your event: 7 tips to stay connected",[],[355],{"type":38,"text":356,"spans":357,"direction":41},"Test the connection on site, set up a dedicated connection for your important devices, avoid internet portals",[],[359],{},"seo$eee882d2-889e-42c0-b26b-68dd6567c137",{"id":362,"lang":130,"type":9,"uid":363},"akYmSBIAACsAyt9N","wifi-evenements-conseils-rester-branche",{"id":365,"uid":366,"url":8,"type":9,"tags":367,"first_publication_date":368,"slugs":369,"linked_documents":371,"lang":16,"data":372,"_source":581},"en_blog_article_creer-email-corporate-engageant-evenements","14-mistakes-to-avoid-in-your-corporate-emails",[11],"2026-07-02T10:07:49+0000",[370],"14-erreurs-a-eviter-dans-vos-emails-evenementiels",[],{"distribution":11,"article_title":373,"author_name":377,"publication_date":378,"banner_image":379,"article_content":386,"main_tag":249,"body":567},[374],{"type":20,"text":375,"spans":376},"14 mistakes to avoid in your event emails",[],"Syrian FIS","2020-07-21T22:00:00+0000",{"dimensions":380,"alt":381,"copyright":8,"url":382,"id":383,"edit":384},{"width":27,"height":27},"engaging corporate email","https://images.prismic.io/digi-www/8b77bfdd-2ab6-4578-9245-9aabfa7c2b74_email.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1111%2C1111&w=900&h=900","XxFbsRAAACQAEzBT",{"x":33,"y":33,"zoom":385,"background":35},0.9,[387,392,394,397,399,402,404,407,409,413,415,421,423,434,436,439,442,448,450,453,455,458,460,471,473,481,483,486,488,491,493,496,499,501,504,506,509,511,519,521,524,527,530,533,536,539,541,544,546,549,551,554,557,559],{"type":38,"text":388,"spans":389,"direction":41},"Creating a good email is not an easy task.",[390],{"start":33,"end":391,"type":47},42,{"type":38,"text":188,"spans":393,"direction":41},[],{"type":38,"text":395,"spans":396,"direction":41},"For those who don't have a particular knack for writing or marketing, the situation can quickly turn into a headache.",[],{"type":38,"text":188,"spans":398,"direction":41},[],{"type":38,"text":400,"spans":401,"direction":41},"But don't lose sight of your email's objective: as an organizer, you want your guests to tell you whether YES or NO they will attend. Always keep this idea in mind while writing your email.",[],{"type":38,"text":188,"spans":403,"direction":41},[],{"type":38,"text":405,"spans":406,"direction":41},"For your guests to read and respond to your invitation email, it's essential to work thoroughly on the two parts that make up a good email:",[],{"type":38,"text":188,"spans":408,"direction":41},[],{"type":410,"text":411,"spans":412,"direction":41},"heading2","1) The form",[],{"type":38,"text":188,"spans":414,"direction":41},[],{"type":38,"text":416,"spans":417,"direction":41},"The form of an email is its appearance. It's an element that is too often overlooked in emailing, but essential: many event organizers make mistakes in the form of their communications rather than the substance. Guests are more likely to click on emails with a polished design than on a body of text with no \"soul\".",[418],{"start":419,"end":420,"type":47},64,84,{"type":38,"text":188,"spans":422,"direction":41},[],{"type":38,"text":424,"spans":425,"direction":41},"Everything needs to be pleasing to the eye for your participants, so that no irritant (a minor annoyance, something unpleasant) disrupts the person reading your email. The structure of your email should be consistent and make people want to read it all the way through.",[426],{"start":427,"end":428,"type":429,"data":430},77,85,"hyperlink",{"link_type":431,"url":432,"target":433},"Web","https://www.definitions-marketing.com/definition/irritant-client-consommateur/#:~:text=Un%20irritant%20client%20est%2C%20comme,d'achat%20ou%20parcours%20client.&text=La%20nature%20des%20irritants%20client,%C3%A0%20chaque%20domaine%20d'activit%C3%A9.","_blank",{"type":38,"text":188,"spans":435,"direction":41},[],{"type":38,"text":437,"spans":438,"direction":41},"With this goal in mind, you can work with your own HTML editor or use Drag & Drop: this lets you customize every detail. You can also use a drag-and-drop editor like the one offered by Digitevent:",[],{"type":38,"text":440,"spans":441,"direction":41},"bad email vs good email",[],{"type":92,"text":443,"spans":444,"direction":41},"Feel free to insert images, banners from your company, the logo, or any other reassuring graphic element. Also remember to edit the sender name and put your company's name there (this is also a feature available with Digitevent).",[445],{"start":446,"end":447,"type":47},78,88,{"type":38,"text":188,"spans":449,"direction":41},[],{"type":92,"text":451,"spans":452,"direction":41},"The spacing of your email is also a detail not to take lightly: avoid the mistake of \"wall of text\" emails and the opposite, emails that are too spaced out with 2 line breaks after every sentence. Also avoid overly long lists.",[],{"type":38,"text":188,"spans":454,"direction":41},[],{"type":92,"text":456,"spans":457,"direction":41},"If you can, try starting your email with a touch of humor, an anecdote about your company's news, or another notable event of the moment (even a GIF or emojis, anything is possible).",[],{"type":38,"text":188,"spans":459,"direction":41},[],{"type":92,"text":461,"spans":462,"direction":41},"Furthermore, it's clear that spelling mistakes can be a huge obstacle to your email's credibility (at first) but also to your entire event (later on). Don't forget that your registration email is often the first link between your event and your audience. So don't neglect spelling or grammar, which could tarnish all the work you did beforehand. We recommend writing your email in advance in Google Docs or running it through spell-checking software.",[463,466],{"start":464,"end":465,"type":47},202,216,{"start":467,"end":468,"type":429,"data":469},426,449,{"link_type":431,"url":470,"target":433},"https://www.coollibri.com/blog/meilleur-logiciel-correction-orthographique/",{"type":38,"text":188,"spans":472,"direction":41},[],{"type":92,"text":474,"spans":475,"direction":41},"Finally, the registration buttons (often at the end of emails, also called Call To Action or CTAs) for your event should have enough contrast so that people can easily read the response options (so avoid blue text on a red background: this tool helps define pleasant contrasts). Try to apply a consistent style (all buttons have square/rounded borders, all use the same font, etc.) so you don't lose your reader among too many different graphic styles. Digitevent's email editor offers a theme feature to naturally generate a pleasant style guide.",[476],{"start":477,"end":478,"type":429,"data":479},235,244,{"link_type":431,"url":480,"target":433},"https://webaim.org/resources/contrastchecker/",{"type":38,"text":188,"spans":482,"direction":41},[],{"type":92,"text":484,"spans":485,"direction":41},"Test and proofread your email across all web browsers as well as on mobile and tablet to make sure it's responsive.",[],{"type":38,"text":188,"spans":487,"direction":41},[],{"type":92,"text":489,"spans":490,"direction":41},"Check with your IT department (in the case of an internal event) that your email is deliverable, and add the domain to the \"whitelist\" (this is possible with Digitevent) for an excellent deliverability rate.",[],{"type":38,"text":188,"spans":492,"direction":41},[],{"type":92,"text":494,"spans":495,"direction":41},"Do you segment the recipients you send your communications to? This lets you address personalized messages to different types of audiences within the same contact database to optimize your click-through rates.\n",[],{"type":92,"text":497,"spans":498,"direction":41},"Be careful not to send invitations to contacts who have already registered! You need software that can prevent errors and duplicates (in Digitevent, the software automatically detects duplicate emails and avoids them).",[],{"type":38,"text":188,"spans":500,"direction":41},[],{"type":410,"text":502,"spans":503,"direction":41},"2) The substance",[],{"type":38,"text":188,"spans":505,"direction":41},[],{"type":38,"text":507,"spans":508,"direction":41},"Your email shouldn't just be beautiful and pleasing to the eye. In fact, part 1 on form is now a basic prerequisite for good emailing results. The second part, the substance, should be as personalized as possible so your recipients get real value from your emails. The digital content you include in your emails should teach your participants something useful and interesting, and spark their interest.\n\nYour communication campaign strategy must go through a good email sender, to avoid high bounce rates and ensure optimal deliverability.\n\nYour message should align with your objectives. In events, everything has a purpose, even your email invitation campaigns! And don't think only about emailing: promote your event through your communication, social media, and the many other digital tools available to you.",[],{"type":38,"text":188,"spans":510,"direction":41},[],{"type":38,"text":512,"spans":513,"direction":41},"The idea behind your email, in short, is to make people want to click, through impactful body text that's as personalized as possible (for this, we'll use the variables from the contact database).",[514],{"start":515,"end":516,"type":429,"data":517},159,168,{"link_type":431,"url":518,"target":433},"https://support.digitevent.com/fr/support/solutions/articles/27000046091-composer-un-email",{"type":38,"text":188,"spans":520,"direction":41},[],{"type":38,"text":522,"spans":523,"direction":41},"So what will truly make the difference in your communications is the substance:",[],{"type":92,"text":525,"spans":526,"direction":41},"Is your event email really meaningful?",[],{"type":92,"text":528,"spans":529,"direction":41},"Do you explain what the guest will get out of attending, so your audience feels engaged?",[],{"type":92,"text":531,"spans":532,"direction":41},"Make your readers want to attend events: use action verbs, write with a dynamic tone, and turn negative phrases like \"Feel free to stop by!\" into positive ones like \"Come say hello\", for example.",[],{"type":92,"text":534,"spans":535,"direction":41},"Do you briefly explain the program?",[],{"type":92,"text":537,"spans":538,"direction":41},"Are your dates clear and easy to understand in your body text and on your landing page (the page linking to event registration)?",[],{"type":38,"text":188,"spans":540,"direction":41},[],{"type":38,"text":542,"spans":543,"direction":41},"If that's the case, your emailing and your event registration rate should be very (very) good (a good registration rate is 50%).",[],{"type":38,"text":188,"spans":545,"direction":41},[],{"type":410,"text":547,"spans":548,"direction":41},"Conclusion:",[],{"type":38,"text":188,"spans":550,"direction":41},[],{"type":38,"text":552,"spans":553,"direction":41},"For your email to be effective, reassure your contacts through your style guide, make sure to have colleagues proofread your email, and be sure to clearly explain the value of your event for your contacts, as well as its location and date.",[],{"type":38,"text":555,"spans":556,"direction":41},"A little bonus if it's an internal event: you see your colleagues every day and they're used to opening your emails regularly. So you shouldn't worry about a low open rate.",[],{"type":38,"text":188,"spans":558,"direction":41},[],{"type":38,"text":560,"spans":561,"direction":41},"There you go, you're now ready to send a great corporate event invitation email! Feel free to do it with Digitevent's email sending tool for even more simplicity.",[562],{"start":563,"end":564,"type":429,"data":565},118,136,{"link_type":431,"url":566,"target":433},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",[568],{"primary":569,"items":578,"id":580,"slice_type":127,"slice_label":8},{"seo_title":570,"seo_meta_descriptions":574},[571],{"type":38,"text":572,"spans":573},"Create an engaging corporate email for your events",[],[575],{"type":38,"text":576,"spans":577,"direction":41},"Writing a good email is an art. Discover how to capture your colleagues' attention and boost registrations for your events.",[],[579],{},"seo$e5ab2d41-feb3-442f-8f35-2fed51a94755",{"id":582,"lang":130,"type":9,"uid":583},"akYmlRIAACsAyuBP","creer-email-corporate-engageant-evenements",[],1785423828944]