[{"data":1,"prerenderedAt":2712},["ShallowReactive",2],{"top-banner-en":3,"blog-article-trade-show-organization-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":460,"relatedPages":2080},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":14,"slugs":15,"linked_documents":17,"lang":18,"data":19,"_source":456},"en_blog_article_organisation-salon-professionnel","trade-show-organization",null,"blog_article",[11,12,13],"conseil","organizer_type_producer","global","2026-07-02T10:07:55+0000",[16],"organisation-de-salon-professionnel--comment-rendre-votre-event-rentable-et-pilote-",[],"en-us",{"distribution":13,"article_title":20,"author_name":26,"publication_date":27,"banner_image":28,"article_content":39,"main_tag":440,"body":441},[21],{"type":22,"text":23,"spans":24,"direction":25},"heading1","Organizing a trade show: how to make your event profitable and data-driven?",[],"ltr","Joy GRAND","2026-03-03T08:37:00+0000",{"dimensions":29,"alt":32,"copyright":8,"url":33,"id":34,"edit":35},{"width":30,"height":31},900,604,"Overview of a trade show with booths, a conference area, and a data dashboard illustrating ROI tracking for a B2B event.","https://images.prismic.io/digi-www/aaVQrcFoBIGEg-D5_Group-171-_3_-1-.webp?auto=format,compress","aaVQrcFoBIGEg-D5",{"x":36,"y":36,"zoom":37,"background":38},0,1,"transparent",[40,44,47,53,55,58,61,63,67,70,72,75,81,86,91,96,99,102,104,110,113,119,121,136,138,141,144,146,150,153,155,158,163,168,173,178,181,183,186,188,191,197,199,202,205,208,211,213,215,218,221,223,226,233,236,239,241,244,247,249,252,257,262,267,271,276,278,280,283,286,291,295,305,307,309,312,314,317,320,322,325,334,337,342,350,354,356,358,361,363,366,369,377,382,384,386,389,392,402,404,409,412,415,418,420,422,426,428,431,434,437],{"type":41,"text":42,"spans":43,"direction":25},"paragraph","In France, according to UNIMEV, company investment in events is increasing (source: UNIMEV, reported by CB News). Good news? Yes. But it also means more competition, higher expectations, and more pressure on the profitability of your trade show, whether B2B or consumer-facing.",[],{"type":41,"text":45,"spans":46,"direction":25},"",[],{"type":41,"text":48,"spans":49,"direction":25},"Problem: many trade shows are full, well-liked, but not really profitable. ",[50],{"start":36,"end":51,"type":52},8,"strong",{"type":41,"text":45,"spans":54,"direction":25},[],{"type":41,"text":56,"spans":57,"direction":25},"In our recent webinar, we invited Expose and Make a Move to show concretely how to move from an intuition-led trade show to a data-driven business, and optimize the organization of your event strategically.",[],{"type":41,"text":59,"spans":60,"direction":25},"Request the replay to discover the full method, or read this article to extract the essential best practices and structure your trade show for profitability.",[],{"type":41,"text":45,"spans":62,"direction":25},[],{"type":64,"text":65,"spans":66,"direction":25},"heading2","A full trade show isn't necessarily a profitable one!",[],{"type":41,"text":68,"spans":69,"direction":25},"You may have already experienced this: satisfying attendance, exhibitors who are broadly happy, a great image on social media, and yet a thin margin.",[],{"type":41,"text":45,"spans":71,"direction":25},[],{"type":41,"text":73,"spans":74,"direction":25},"In practice, the warning signs are often the same:",[],{"type":76,"text":77,"spans":78,"direction":25},"list-item","Exhibitor pricing that's hard to justify",[79],{"start":36,"end":80,"type":52},40,{"type":76,"text":82,"spans":83,"direction":25},"Sponsorship that's hard to sell",[84],{"start":36,"end":85,"type":52},31,{"type":76,"text":87,"spans":88,"direction":25},"Few indicators to demonstrate exhibitor ROI",[89],{"start":36,"end":90,"type":52},14,{"type":76,"text":92,"spans":93,"direction":25},"Partners becoming more demanding from one edition to the next, in an increasingly competitive market\n",[94],{"start":36,"end":95,"type":52},32,{"type":41,"text":97,"spans":98,"direction":25},"If your trade show seems to be working, it isn't creating enough measurable value. The result? It's hard to convince new exhibitors, build loyalty, and raise prices.",[],{"type":41,"text":100,"spans":101,"direction":25},"For a long time, organizing a trade show relied on a simple model: selling square meters. But today, that model belongs to the past. ",[],{"type":41,"text":45,"spans":103,"direction":25},[],{"type":41,"text":105,"spans":106,"direction":25},"Today, exhibitors no longer buy just a booth. They buy useful visibility, qualified leads, business meetings, and access to a precisely defined target audience.",[107],{"start":108,"end":109,"type":52},6,44,{"type":41,"text":111,"spans":112,"direction":25},"In other words: they invest to get a measurable result.",[],{"type":41,"text":114,"spans":115,"direction":25},"A trade show or consumer event can no longer be run like a simple fair or exhibition. It's structured as a genuine event business model.",[116],{"start":117,"end":118,"type":52},105,135,{"type":41,"text":45,"spans":120,"direction":25},[],{"type":41,"text":122,"spans":123,"direction":25},"\"For a long time, we sold square meters. Today, exhibitors no longer buy a booth: they invest to reach the right audience, generate concrete opportunities, and get a measurable return on their participation. The only equation that matters is simple: engaged visitors create value for exhibitors, and that value becomes the engine of the organizer's revenue. If one link is missing, the business model weakens.\", Jonathan Astruc, Co-founder of Digitevent",[124,127,135],{"start":36,"end":125,"type":126},410,"em",{"start":128,"end":129,"type":130,"data":131},412,453,"hyperlink",{"link_type":132,"url":133,"target":134},"Web","https://www.linkedin.com/in/jonathan-astruc/","_blank",{"start":128,"end":129,"type":52},{"type":41,"text":45,"spans":137,"direction":25},[],{"type":64,"text":139,"spans":140,"direction":25},"The prerequisites for successfully organizing a profitable trade show",[],{"type":41,"text":142,"spans":143,"direction":25},"Organizing a profitable trade show doesn't start with choosing the venue or laying out the booths. It starts with a strategic question: who are you really creating value for?",[],{"type":41,"text":45,"spans":145,"direction":25},[],{"type":147,"text":148,"spans":149,"direction":25},"heading3","Know your audience inside out: visitors and exhibitors",[],{"type":41,"text":151,"spans":152,"direction":25},"Wondering why some trade shows raise their prices without pushback, while others struggle to fill their space? The answer comes down to one word: audience.",[],{"type":41,"text":45,"spans":154,"direction":25},[],{"type":41,"text":156,"spans":157,"direction":25},"To successfully organize your trade show, you need to know precisely:",[],{"type":76,"text":159,"spans":160,"direction":25},"Visitor profiles (role, industry, decision-making level)",[161],{"start":36,"end":162,"type":52},16,{"type":76,"text":164,"spans":165,"direction":25},"Their purchasing project",[166],{"start":36,"end":167,"type":52},24,{"type":76,"text":169,"spans":170,"direction":25},"The business objectives of exhibitors",[171],{"start":36,"end":172,"type":52},23,{"type":76,"text":174,"spans":175,"direction":25},"Their budget capacity and their role in the decision-making process\n",[176],{"start":36,"end":177,"type":52},21,{"type":41,"text":179,"spans":180,"direction":25},"When your target audience is qualified and engaged, exhibitors generate relevant leads, business meetings are productive, and post-event sales increase. The result? You can justify your pricing, increasing perceived value and building a sustainable model for your trade show's success.",[],{"type":41,"text":45,"spans":182,"direction":25},[],{"type":41,"text":184,"spans":185,"direction":25},"And remember that a trade show is first and foremost a business ecosystem that can evolve from one edition to the next: new industries, new decision-makers, new needs. Without regularly updating your audience data, you're steering by intuition instead of targeting your audience effectively.",[],{"type":41,"text":45,"spans":187,"direction":25},[],{"type":147,"text":189,"spans":190,"direction":25},"Identity and storytelling: the underrated levers",[],{"type":41,"text":192,"spans":193,"direction":25},"We often talk about location, capacity, catering, scheduling, or event logistics management. But rarely about identity. Yet a successful trade show also relies on a coherent marketing strategy and a differentiating value proposition.",[194],{"start":195,"end":196,"type":52},163,233,{"type":41,"text":45,"spans":198,"direction":25},[],{"type":41,"text":200,"spans":201,"direction":25},"Ask yourself these questions:",[],{"type":76,"text":203,"spans":204,"direction":25},"What is your mission in your industry?",[],{"type":76,"text":206,"spans":207,"direction":25},"What specific problem are you addressing?",[],{"type":76,"text":209,"spans":210,"direction":25},"Why this trade show rather than another one, in today's competitive landscape?",[],{"type":41,"text":45,"spans":212,"direction":25},[],{"type":41,"text":45,"spans":214,"direction":25},[],{"type":41,"text":216,"spans":217,"direction":25},"Clearly defining your identity helps you target the right audience, attract new, aligned exhibitors, and structure consistent communication. ",[],{"type":41,"text":219,"spans":220,"direction":25},"To play up your storytelling, don't hesitate to use levers that involve exhibitors and visitors ahead of time, to create a sense of belonging, such as pre-event meetups or webinars, or a dedicated activity before the show's official opening.",[],{"type":41,"text":45,"spans":222,"direction":25},[],{"type":64,"text":224,"spans":225,"direction":25},"Using data to run your event and increase revenue",[],{"type":41,"text":227,"spans":228,"direction":25},"Want to organize a trade show that's profitable? Then you need to move beyond steering by intuition.",[229],{"start":51,"end":230,"type":130,"data":231},29,{"link_type":132,"url":232,"target":134},"https://www.digitevent.com/en/blog/how-to-organize-a-trade-show",{"type":41,"text":234,"spans":235,"direction":25},"Without data, there's no way to prove exhibitor ROI, justify your pricing, or optimize your business model. You're flying blind.",[],{"type":41,"text":237,"spans":238,"direction":25},"A modern trade show is run like a business, with precise indicators and decisions based on facts.",[],{"type":41,"text":45,"spans":240,"direction":25},[],{"type":147,"text":242,"spans":243,"direction":25},"The 5 factors that actually create ROI for exhibitors",[],{"type":41,"text":245,"spans":246,"direction":25},"Exhibitors don't invest just to be present. They invest to generate results.",[],{"type":41,"text":45,"spans":248,"direction":25},[],{"type":41,"text":250,"spans":251,"direction":25},"Here's what concretely creates value for them: ",[],{"type":76,"text":253,"spans":254,"direction":25},"Useful, targeted visibility with the right audience",[255],{"start":36,"end":256,"type":52},27,{"type":76,"text":258,"spans":259,"direction":25},"Speaking opportunities with strong editorial value, reusable after the event",[260],{"start":36,"end":261,"type":52},50,{"type":76,"text":263,"spans":264,"direction":25},"Quality of leads collected, not their volume",[265],{"start":36,"end":266,"type":52},26,{"type":76,"text":268,"spans":269,"direction":25},"Qualified business meetings",[270],{"start":36,"end":256,"type":52},{"type":76,"text":272,"spans":273,"direction":25},"Interactions with the right audience (decision-makers, influencers)",[274],{"start":36,"end":275,"type":52},36,{"type":41,"text":45,"spans":277,"direction":25},[],{"type":41,"text":45,"spans":279,"direction":25},[],{"type":147,"text":281,"spans":282,"direction":25},"The KPIs that really matter",[],{"type":41,"text":284,"spans":285,"direction":25},"Here are the key metrics for steering your trade show organization: ",[],{"type":76,"text":287,"spans":288,"direction":25},"Audience KPIs: visitor profiles, % core target audience, % decision-makers, breakdown by job function and/or industry",[289],{"start":36,"end":290,"type":52},15,{"type":76,"text":292,"spans":293,"direction":25},"Engagement and content KPIs : digital interest in the program, participation rate in conferences and/or workshops, feedback",[294],{"start":36,"end":256,"type":52},{"type":76,"text":296,"spans":297,"direction":25},"Business and interaction KPIs : leads collected (scanning of badges), qualification,  scoring, notes, meetings held, sales analysis, exhibitor ROI",[298,300],{"start":36,"end":299,"type":52},30,{"start":301,"end":302,"type":130,"data":303},61,67,{"link_type":132,"url":304,"target":134},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"type":41,"text":45,"spans":306,"direction":25},[],{"type":41,"text":45,"spans":308,"direction":25},[],{"type":41,"text":310,"spans":311,"direction":25},"The trick to use? Ask at the right time. Satisfaction surveys are often sent too late. Send them right away at the end of the event, or during a social gathering you organize with your exhibitors a few days after your event. This way, you gather more qualitative, more actionable feedback, to concretely improve the next edition.",[],{"type":41,"text":45,"spans":313,"direction":25},[],{"type":64,"text":315,"spans":316,"direction":25},"The method for evolving your trade show without losing your identity",[],{"type":41,"text":318,"spans":319,"direction":25},"A trade show is a fragile ecosystem. Changing too much at once can create organizational risks and a confusing experience for visitors, as well as prevent exhibitors from properly preparing for the show. Here's the method for structuring your trade show more intelligently without completely transforming it overnight.",[],{"type":41,"text":45,"spans":321,"direction":25},[],{"type":147,"text":323,"spans":324,"direction":25},"Step 1: put the fundamentals in place",[],{"type":41,"text":326,"spans":327,"direction":25},"Before adding tools or options, you need to clarify what you're selling. A profitable trade show relies on a clear offer, simple to understand for both your exhibitors and your audience.",[328,331],{"start":329,"end":330,"type":52},107,108,{"start":332,"end":333,"type":52},109,120,{"type":41,"text":335,"spans":336,"direction":25},"Focus first on three pillars: ",[],{"type":76,"text":338,"spans":339,"direction":25},"Booth sales, by setting up a coherent booth layout and guaranteeing a minimum qualified audience ",[340],{"start":36,"end":341,"type":52},11,{"type":76,"text":343,"spans":344,"direction":25},"Simple ticketing, by communicating about audience quality and visitor typology ",[345,349],{"start":346,"end":162,"type":130,"data":347},7,{"link_type":132,"url":348,"target":134},"https://www.digitevent.com/en/blog/ticketing-software",{"start":36,"end":162,"type":52},{"type":76,"text":351,"spans":352,"direction":25},"Sponsorship, through clear materials, simple offers, and understandable packages",[353],{"start":36,"end":341,"type":52},{"type":41,"text":45,"spans":355,"direction":25},[],{"type":41,"text":45,"spans":357,"direction":25},[],{"type":41,"text":359,"spans":360,"direction":25},"These fundamentals secure the organization of your trade show.",[],{"type":41,"text":45,"spans":362,"direction":25},[],{"type":147,"text":364,"spans":365,"direction":25},"Step 2: deploy tools with high ROI impact",[],{"type":41,"text":367,"spans":368,"direction":25},"Once the foundation is solid, you can activate measurable levers, such as: ",[],{"type":76,"text":370,"spans":371,"direction":25},"Lead scanning and exhibitor reporting. The technology you use should let you score a lead (hot / warm / cold), add notes to each profile, and sync leads to a CRM. This tool should be more than a file to process later, but a real tool for immediate sales management.",[372,376],{"start":36,"end":373,"type":130,"data":374},37,{"link_type":132,"url":375,"target":134},"https://www.digitevent.com/en/feature/exhibitor-application",{"start":36,"end":373,"type":52},{"type":76,"text":378,"spans":379,"direction":25},"The exhibitor marketplace, a marketplace that lets exhibitors add extra services to their booth. It allows the organizer to generate additional revenue through a single point of purchase, and simplifies the exhibitor's journey. It also helps exhibitors prepare to communicate effectively. It's a good lever for organizers to increase the average exhibitor spend.",[380],{"start":36,"end":381,"type":52},25,{"type":41,"text":45,"spans":383,"direction":25},[],{"type":41,"text":45,"spans":385,"direction":25},[],{"type":147,"text":387,"spans":388,"direction":25},"Step 3: put structuring business levers in place",[],{"type":41,"text":390,"spans":391,"direction":25},"For trade shows focused on lead generation, certain features make the difference.",[],{"type":41,"text":393,"spans":394,"direction":25},"This is particularly true for qualified business meetings. The idea: organize a schedule allowing 5 to 10 qualified meetings per day for each exhibitor. This lever requires some upfront preparation, with the deployment of a matchmaking platform, early communication, and dedicated activities. But the impact on exhibitor ROI is major.",[395,397],{"start":299,"end":396,"type":52},57,{"start":398,"end":399,"type":130,"data":400},224,244,{"link_type":132,"url":401,"target":134},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"type":41,"text":45,"spans":403,"direction":25},[],{"type":41,"text":405,"spans":406,"direction":25},"You can also think about business spaces dedicated to targeted networking, also known as VIP areas or lounges. These spaces should be reserved for the right profiles, namely decision-makers. This requires a detailed understanding of your visitor base.\n",[407],{"start":381,"end":408,"type":52},73,{"type":41,"text":410,"spans":411,"direction":25},"To increase the perceived value of your trade show, you can for example: ",[],{"type":76,"text":413,"spans":414,"direction":25},"Set up an engaging activity in a dedicated area of the show",[],{"type":76,"text":416,"spans":417,"direction":25},"Organize a dinner after the event to bring together carefully selected profiles",[],{"type":41,"text":45,"spans":419,"direction":25},[],{"type":41,"text":45,"spans":421,"direction":25},[],{"type":41,"text":423,"spans":424,"direction":25},"Finally, sponsored conferences and workshops are particularly interesting. You allow your exhibitors to take the floor, to be showcased as experts, but with strict content moderation, to maintain a well-honed editorial line that isn't too commercial. ",[425],{"start":51,"end":109,"type":52},{"type":41,"text":45,"spans":427,"direction":25},[],{"type":64,"text":429,"spans":430,"direction":25},"Move from an intuition-led trade show to a data-driven business",[],{"type":41,"text":432,"spans":433,"direction":25},"Want to organize a truly profitable trade show, with clear indicators and a structured business model?\n",[],{"type":41,"text":435,"spans":436,"direction":25},"In the replay of our webinar with Expose and Make a Move, Yann Azran breaks down the concrete levers used to evolve the Congrès du VTC, which held its third edition in 2026 with 3,000 participants. Positioning, offer, data, exhibitor ROI: it's all explained, backed by figures.",[],{"type":41,"text":438,"spans":439,"direction":25},"If you want to turn the organization of your trade show into a sustainable growth engine, request the replay by contacting our team and walk away with an actionable method.",[],"news",[442],{"primary":443,"items":452,"id":454,"slice_type":455,"slice_label":8},{"seo_title":444,"seo_meta_descriptions":448},[445],{"type":41,"text":446,"spans":447,"direction":25}," Organizing a trade show: making your event profitable",[],[449],{"type":41,"text":450,"spans":451,"direction":25},"Concrete advice for making your trade show organization profitable, data-driven, and focused on exhibitor ROI",[],[453],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690","seo",{"id":457,"lang":458,"type":9,"uid":459},"akYmxBIAACsAyuD0","fr-fr","organisation-salon-professionnel",[461,1193,1560],{"id":462,"uid":463,"url":8,"type":9,"tags":464,"first_publication_date":14,"slugs":465,"linked_documents":467,"lang":18,"data":468,"_source":1190},"en_blog_article_organiser-salon-professionnel","how-to-organize-a-trade-show",[11,13],[466],"comment-organiser-un-salon-pro-avec-succes-",[],{"distribution":13,"article_title":469,"author_name":26,"publication_date":473,"banner_image":474,"article_content":481,"main_tag":440,"body":1177},[470],{"type":22,"text":471,"spans":472,"direction":25},"How to successfully organize a trade show?",[],"2025-06-24T06:29:00+0000",{"dimensions":475,"alt":477,"copyright":8,"url":478,"id":479,"edit":480},{"width":30,"height":476},600,"Two professionals shake hands at a trade show while wearing name badges for networking.","https://images.prismic.io/digi-www/aFl16Hfc4bHWioEL_Rencontreentreprofessionnelslorsd%E2%80%99unsalonB2B.webp?auto=format,compress","aFl16Hfc4bHWioEL",{"x":36,"y":36,"zoom":37,"background":38},[482,485,487,490,492,497,499,504,512,514,517,519,522,524,528,530,540,542,546,549,551,556,560,563,566,569,572,575,578,580,582,588,590,593,597,601,603,605,611,613,616,618,621,623,628,634,636,639,644,649,653,655,657,661,667,669,672,674,683,685,689,692,694,697,702,706,708,710,713,715,719,722,724,727,731,735,737,739,751,753,758,763,765,768,772,776,778,780,784,787,789,792,797,801,805,809,811,813,816,819,822,825,827,829,833,837,842,844,847,852,856,860,862,864,871,873,877,880,884,886,892,894,899,913,915,919,922,924,928,930,934,936,939,942,945,948,951,953,955,960,962,965,967,975,977,981,985,987,990,995,1000,1004,1011,1013,1015,1018,1020,1025,1032,1034,1038,1044,1046,1049,1053,1058,1063,1067,1071,1075,1077,1079,1082,1084,1088,1092,1094,1097,1101,1105,1110,1114,1118,1122,1126,1130,1134,1138,1140,1142,1145,1147,1152,1157,1165,1168,1170],{"type":41,"text":483,"spans":484,"direction":25},"Today, 73% of French people find the environmental situation concerning. And they are 87 The events world is changing, and organizing a trade show in 2025 requires a more strategic approach than ever.",[],{"type":41,"text":45,"spans":486,"direction":25},[],{"type":41,"text":488,"spans":489,"direction":25},"With 98% of attendees and exhibitors favoring face-to-face meetings (Unimev), the potential is enormous, provided you meet their new expectations: an immersive and engaging experience, easier networking, CSR.",[],{"type":41,"text":45,"spans":491,"direction":25},[],{"type":41,"text":493,"spans":494,"direction":25},"This article, like a guide, reveals 9 essential steps to turn your trade show into a success, whether it's your first edition or the next in a long series. Follow the guide!",[495],{"start":275,"end":496,"type":52},92,{"type":41,"text":45,"spans":498,"direction":25},[],{"type":64,"text":500,"spans":501,"direction":25},"Why organize a trade show in 2025?",[502],{"start":36,"end":503,"type":52},34,{"type":41,"text":505,"spans":506,"direction":25},"In 2025, in-person professional events continue to be favored. A real event trend, as live interactions help exhibitors and attendees grow their business and build trust-based relationships.",[507],{"start":508,"end":509,"type":130,"data":510},70,81,{"link_type":132,"url":511,"target":134},"https://www.digitevent.com/fr/blog/tendances-evenementiel-2025",{"type":41,"text":45,"spans":513,"direction":25},[],{"type":41,"text":515,"spans":516,"direction":25},"It's a fact: trade shows that build immersive experiences and optimize interactions between attendees and visitors are in vogue.",[],{"type":41,"text":45,"spans":518,"direction":25},[],{"type":41,"text":520,"spans":521,"direction":25},"And, to boost attendee engagement, every organizer needs to ride the wave of digital event technologies.",[],{"type":41,"text":45,"spans":523,"direction":25},[],{"type":41,"text":525,"spans":526,"direction":25},"These help create hybrid experiences, blending in-person and digital, and build a memorable, differentiating attendee experience. They are also used to intelligently broadcast key messages beyond the trade show's physical and time limits, particularly through streaming and post-event digital communication.",[527],{"start":341,"end":275,"type":52},{"type":41,"text":45,"spans":529,"direction":25},[],{"type":41,"text":531,"spans":532,"direction":25},"What's more, in-person events and building physical connections let you offer attendees eco-responsible events, with sustainable immersive experiences. Ideal for proving your CSR commitment!",[533,538],{"start":534,"end":535,"type":130,"data":536},88,110,{"link_type":132,"url":537,"target":134},"https://www.digitevent.com/en/blog/sustainable-event",{"start":539,"end":535,"type":52},72,{"type":41,"text":45,"spans":541,"direction":25},[],{"type":64,"text":543,"spans":544,"direction":25},"9 steps to organize a trade show from A to Z",[545],{"start":36,"end":109,"type":52},{"type":41,"text":547,"spans":548,"direction":25},"Whether you're organizing your first trade show or preparing the next edition, go through the following nine steps to leave nothing to chance.",[],{"type":41,"text":45,"spans":550,"direction":25},[],{"type":147,"text":552,"spans":553,"direction":25},"Define the trade show's objective and positioning",[554],{"start":36,"end":555,"type":52},49,{"type":41,"text":557,"spans":558,"direction":25},"First, set your event objectives. These will set the tone for all your other organizational decisions.",[559],{"start":346,"end":95,"type":52},{"type":41,"text":561,"spans":562,"direction":25},"Do you want to:",[],{"type":76,"text":564,"spans":565,"direction":25},"Increase your sales?",[],{"type":76,"text":567,"spans":568,"direction":25},"Facilitate business interactions between your exhibitors and their prospects?",[],{"type":76,"text":570,"spans":571,"direction":25},"Increase your brand's visibility?",[],{"type":76,"text":573,"spans":574,"direction":25},"Educate your audience on a specific topic?",[],{"type":76,"text":576,"spans":577,"direction":25},"Recruit new talent or new students?",[],{"type":41,"text":45,"spans":579,"direction":25},[],{"type":41,"text":45,"spans":581,"direction":25},[],{"type":41,"text":583,"spans":584,"direction":25},"Then analyze your audience to target the right people. The goal: understand what motivates your target audience to attend a trade show, by understanding their needs, preferences, and expectations.",[585],{"start":586,"end":587,"type":52},5,53,{"type":41,"text":45,"spans":589,"direction":25},[],{"type":41,"text":591,"spans":592,"direction":25},"One important note: there are major differences between a B2B trade show and a B2C trade show:",[],{"type":76,"text":594,"spans":595,"direction":25},"B2B trade shows are built on a model based on lead generation and professional networking. Their goal is therefore to maximize qualified meetings and business opportunities.",[596],{"start":36,"end":290,"type":52},{"type":76,"text":598,"spans":599,"direction":25},"B2C trade shows are organized around a model based on visitor experience and ticketing. Their goal is therefore to attract an audience and offer them an engaging journey.",[600],{"start":36,"end":290,"type":52},{"type":41,"text":45,"spans":602,"direction":25},[],{"type":41,"text":45,"spans":604,"direction":25},[],{"type":41,"text":606,"spans":607,"direction":25},"Then, using this analysis of your target audience, find a differentiating angle to stand out from other trade shows, with a trending and/or innovative theme.",[608],{"start":609,"end":610,"type":52},51,115,{"type":41,"text":45,"spans":612,"direction":25},[],{"type":41,"text":614,"spans":615,"direction":25},"For example, if your target audience is particularly sensitive to CSR and environmental topics, organizing an eco-responsible trade show could be a good idea.",[],{"type":41,"text":45,"spans":617,"direction":25},[],{"type":41,"text":619,"spans":620,"direction":25},"Another example: if your targets are looking for practical solutions to their problems, focus your trade show on demonstrations of innovative solutions and the sharing of experience (through conferences).",[],{"type":41,"text":45,"spans":622,"direction":25},[],{"type":147,"text":624,"spans":625,"direction":25},"Make your event profitable with the right business model",[626],{"start":36,"end":627,"type":52},56,{"type":41,"text":629,"spans":630,"direction":25},"Next, you need to choose a viable business model that lets you get a real return on investment from your trade show.",[631],{"start":632,"end":633,"type":52},18,48,{"type":41,"text":45,"spans":635,"direction":25},[],{"type":41,"text":637,"spans":638,"direction":25},"Several options are available to you:",[],{"type":76,"text":640,"spans":641,"direction":25},"For B2B trade shows, ticketing is often free for visitors, with monetization coming from booth sales, sponsorship, lead scanning, and paid workshops.",[642],{"start":36,"end":643,"type":52},19,{"type":76,"text":645,"spans":646,"direction":25},"For B2C trade shows, monetization can come from ticketing, exhibitor booths, merchandising, and paid conferences.",[647],{"start":36,"end":648,"type":52},20,{"type":76,"text":650,"spans":651,"direction":25},"For any type of trade show, you can offer services, such as equipment rental or providing a caterer.",[652],{"start":36,"end":266,"type":52},{"type":41,"text":45,"spans":654,"direction":25},[],{"type":41,"text":45,"spans":656,"direction":25},[],{"type":41,"text":658,"spans":659,"direction":25},"Set up your ticketing system:",[660],{"start":36,"end":230,"type":52},{"type":41,"text":662,"spans":663,"direction":25},"If you want your attendees to pay to attend the trade show, you need to think about how you're going to price access to your event.",[664],{"start":665,"end":666,"type":52},104,130,{"type":41,"text":45,"spans":668,"direction":25},[],{"type":41,"text":670,"spans":671,"direction":25},"Will you set up standard pricing for everyone? Or offer VIP access, with exclusive access to certain conferences or private networking? Again, it all depends on your audience, their expectations, and the budget they can put toward attending such a trade show.",[],{"type":41,"text":45,"spans":673,"direction":25},[],{"type":41,"text":675,"spans":676,"direction":25},"Digitevent is here to help: Need to set up online ticketing simply and securely? With Digitevent and its professional ticketing solution, create an online registration platform with intuitive payment, and track your sales in real time.",[677,678],{"start":36,"end":266,"type":52},{"start":679,"end":680,"type":130,"data":681},86,136,{"link_type":132,"url":682,"target":134},"https://www.digitevent.com/en/feature/online-ticketing-solution-for-registration-paid-events",{"type":41,"text":45,"spans":684,"direction":25},[],{"type":41,"text":686,"spans":687,"direction":25},"Find your sponsors and develop your partnerships:",[688],{"start":36,"end":555,"type":52},{"type":41,"text":690,"spans":691,"direction":25},"Sponsoring your trade show lets you both monetize it and increase the reach of its promotion.",[],{"type":41,"text":45,"spans":693,"direction":25},[],{"type":41,"text":695,"spans":696,"direction":25},"So consider developing your strategy around:",[],{"type":76,"text":698,"spans":699,"direction":25},"Exhibition booth sponsorship, workshops, conferences, VIP events, etc.",[700],{"start":36,"end":701,"type":52},28,{"type":76,"text":703,"spans":704,"direction":25},"Digital sponsorship, through advertising on your app, emails, or your website, for example",[705],{"start":36,"end":643,"type":52},{"type":41,"text":45,"spans":707,"direction":25},[],{"type":41,"text":45,"spans":709,"direction":25},[],{"type":41,"text":711,"spans":712,"direction":25},"Think carefully about the pricing you'll offer for each of these partnership and sponsorship packages. To do this, draw inspiration from trade shows that target audiences similar to yours. Benchmarking lets you offer attractive packages for your targets: it's how you launch a profitable trade show!",[],{"type":41,"text":45,"spans":714,"direction":25},[],{"type":41,"text":716,"spans":717,"direction":25},"Maximize attendee networking:",[718],{"start":36,"end":230,"type":52},{"type":41,"text":720,"spans":721,"direction":25},"To organize a B2B trade show well, you need to think about how to prove to your exhibitors and attendees that you'll help them grow their network and/or their business opportunities.",[],{"type":41,"text":45,"spans":723,"direction":25},[],{"type":41,"text":725,"spans":726,"direction":25},"In particular, consider developing:",[],{"type":76,"text":728,"spans":729,"direction":25},"A lead scanning offer for your exhibitors",[730],{"start":36,"end":177,"type":52},{"type":76,"text":732,"spans":733,"direction":25},"A qualified meeting scheduler for your exhibitors",[734],{"start":36,"end":230,"type":52},{"type":41,"text":45,"spans":736,"direction":25},[],{"type":41,"text":45,"spans":738,"direction":25},[],{"type":41,"text":740,"spans":741,"direction":25},"Digitevent is here to help: What if you gave your B2B exhibitors access to the Digitevent collection app? There, they have a dedicated space where they can update their public profile, register their team members, download team badges, or retrieve the leads collected at the trade show. For attendees, offer them our Matchmaking app, which they can use during the trade show to find networking opportunities.",[742,743,747],{"start":36,"end":266,"type":52},{"start":744,"end":665,"type":130,"data":745},75,{"link_type":132,"url":746,"target":134},"https://www.digitevent.com/fr/solution/application-salons-scan-collecte-prospects-exposants",{"start":748,"end":749,"type":130,"data":750},317,332,{"link_type":132,"url":401,"target":134},{"type":41,"text":45,"spans":752,"direction":25},[],{"type":41,"text":754,"spans":755,"direction":25},"Monetize your content and spaces:",[756],{"start":36,"end":757,"type":52},33,{"type":41,"text":759,"spans":760,"direction":25},"Another option to make your event profitable: build your business model around monetizing your trade show's content or its spaces.",[761],{"start":762,"end":610,"type":52},79,{"type":41,"text":45,"spans":764,"direction":25},[],{"type":41,"text":766,"spans":767,"direction":25},"In particular, consider offering:",[],{"type":76,"text":769,"spans":770,"direction":25},"Paid conferences for attendees, such as workshops with industry experts and influencers, or inspiring keynotes.",[771],{"start":36,"end":299,"type":52},{"type":76,"text":773,"spans":774,"direction":25},"Private spaces for hosting meetings and product demonstrations, allowing exhibitors to showcase their brand image.",[775],{"start":36,"end":90,"type":52},{"type":41,"text":45,"spans":777,"direction":25},[],{"type":41,"text":45,"spans":779,"direction":25},[],{"type":147,"text":781,"spans":782,"direction":25},"Select your trade show venue",[783],{"start":36,"end":701,"type":52},{"type":41,"text":785,"spans":786,"direction":25},"Next step: choosing your event venue. This venue needs to be both practical and allow you to create a differentiating attendee experience.",[],{"type":41,"text":45,"spans":788,"direction":25},[],{"type":41,"text":790,"spans":791,"direction":25},"Here are a few criteria to consider when organizing your trade show:",[],{"type":76,"text":793,"spans":794,"direction":25},"The accessibility of the venue",[795],{"start":36,"end":796,"type":52},17,{"type":76,"text":798,"spans":799,"direction":25},"Its size relative to the estimated number of attendees",[800],{"start":36,"end":51,"type":52},{"type":76,"text":802,"spans":803,"direction":25},"The flexibility of the spaces: particularly in relation to the number of booths you want to offer and the different areas you want to design on site",[804],{"start":36,"end":230,"type":52},{"type":76,"text":806,"spans":807,"direction":25},"Included services: lighting, signage, whether providers are included or not.",[808],{"start":36,"end":796,"type":52},{"type":41,"text":45,"spans":810,"direction":25},[],{"type":41,"text":45,"spans":812,"direction":25},[],{"type":41,"text":814,"spans":815,"direction":25},"For example, you could choose to organize your trade show in:",[],{"type":76,"text":817,"spans":818,"direction":25},"A convention center, for a trade show with many attendees expected",[],{"type":76,"text":820,"spans":821,"direction":25},"A hotel, to be able to host attendees over several days",[],{"type":76,"text":823,"spans":824,"direction":25},"An unconventional venue (mansion, loft, villa, manor house, château, etc.) to leave a lasting impression",[],{"type":41,"text":45,"spans":826,"direction":25},[],{"type":41,"text":45,"spans":828,"direction":25},[],{"type":147,"text":830,"spans":831,"direction":25},"Choose your key vendors",[832],{"start":36,"end":172,"type":52},{"type":41,"text":834,"spans":835,"direction":25},"At this stage, you need to select vendors aligned with your trade show's vision.",[836],{"start":503,"end":762,"type":52},{"type":41,"text":838,"spans":839,"direction":25},"First, ask yourself whether you need an event agency, or whether you can handle the organization and management of your event in-house from A to Z. Use an agency if you don't have all the required skills (logistics, communication, etc.), or if you lack internal resources.",[840],{"start":80,"end":841,"type":52},52,{"type":41,"text":45,"spans":843,"direction":25},[],{"type":41,"text":845,"spans":846,"direction":25},"Then consider these different types of essential vendors:",[],{"type":76,"text":848,"spans":849,"direction":25},"An audiovisual and staging provider, to create an impactful setup",[850],{"start":36,"end":851,"type":52},35,{"type":76,"text":853,"spans":854,"direction":25},"A food and catering provider, who can offer trending options such as food courts or eco-responsible caterers",[855],{"start":36,"end":701,"type":52},{"type":76,"text":857,"spans":858,"direction":25},"A logistics and transport provider, to manage the trade show's setup and visitors",[859],{"start":36,"end":503,"type":52},{"type":41,"text":45,"spans":861,"direction":25},[],{"type":41,"text":45,"spans":863,"direction":25},[],{"type":41,"text":865,"spans":866,"direction":25},"Share your event brief with your potential vendors, and select them with your objectives in mind. Remember that the point of outsourcing these tasks is ultimately to gain efficiency!",[867],{"start":108,"end":868,"type":130,"data":869},22,{"link_type":132,"url":870,"target":134},"https://www.digitevent.com/en/blog/event-brief",{"type":41,"text":45,"spans":872,"direction":25},[],{"type":147,"text":874,"spans":875,"direction":25},"Manage your event logistics",[876],{"start":36,"end":256,"type":52},{"type":41,"text":878,"spans":879,"direction":25},"The time has come to focus on your event logistics.",[],{"type":41,"text":881,"spans":882,"direction":25},"First, put together your event's detailed program. Choose the trade show's duration, and set the times for each activity (conference, workshop, keynote, presentation, etc.) you plan to run.",[883],{"start":648,"end":555,"type":52},{"type":41,"text":45,"spans":885,"direction":25},[],{"type":41,"text":887,"spans":888,"direction":25},"Then set up staff dedicated to managing the trade show and its security. In particular, consider appointing people to welcome attendees, others to coordinate booths, and security teams.",[889],{"start":890,"end":891,"type":52},12,71,{"type":41,"text":45,"spans":893,"direction":25},[],{"type":41,"text":895,"spans":896,"direction":25},"Finally, don't forget to plan appropriate security measures. In particular, think about how you'll manage access control and evacuation in the event of an emergency.",[897],{"start":299,"end":898,"type":52},59,{"type":41,"text":900,"spans":901,"direction":25},"\nDigitevent is here to help: With our event management platform, manage your badges with ease. Our check-in app lets you print personalized badges for your attendees on site, and streamline your guests' check-in. If needed, also take advantage of our equipment rental offer (printers, labels, lanyards, etc.).",[902,903,908],{"start":37,"end":256,"type":52},{"start":904,"end":905,"type":130,"data":906},99,111,{"link_type":132,"url":907,"target":134},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"start":909,"end":910,"type":130,"data":911},121,146,{"link_type":132,"url":912,"target":134},"https://www.digitevent.com/en/feature/live-printing-event-badges",{"type":41,"text":45,"spans":914,"direction":25},[],{"type":147,"text":916,"spans":917,"direction":25},"Build your visitor and exhibitor journey",[918],{"start":36,"end":80,"type":52},{"type":41,"text":920,"spans":921,"direction":25},"To optimize the experience of your visitors and exhibitors, you need to design the journey they'll take during your trade show.",[],{"type":41,"text":45,"spans":923,"direction":25},[],{"type":41,"text":925,"spans":926,"direction":25},"First, design your visitor journey. Think about what content they'll have access to during the trade show: venue map, event app, immersive journey, networking areas, etc.?",[927],{"start":346,"end":503,"type":52},{"type":41,"text":45,"spans":929,"direction":25},[],{"type":41,"text":931,"spans":932,"direction":25},"Then fine-tune your exhibitor experience. How will they be able to capture their leads? What levers are available to them to increase their visibility? What ROI can they expect from your event?",[933],{"start":586,"end":80,"type":52},{"type":41,"text":45,"spans":935,"direction":25},[],{"type":41,"text":937,"spans":938,"direction":25},"To do this, define the different offers for exhibitors. Take the time to determine:",[],{"type":76,"text":940,"spans":941,"direction":25},"The number and size of booth spaces",[],{"type":76,"text":943,"spans":944,"direction":25},"The technical services available to them",[],{"type":76,"text":946,"spans":947,"direction":25},"The service offerings they can benefit from",[],{"type":76,"text":949,"spans":950,"direction":25},"The communication services and tools to offer them.",[],{"type":41,"text":45,"spans":952,"direction":25},[],{"type":41,"text":45,"spans":954,"direction":25},[],{"type":41,"text":956,"spans":957,"direction":25},"Then model the trade show's floor plan. You can do this on paper, or using digital tools (such as AutoCAD).",[958],{"start":586,"end":959,"type":52},38,{"type":41,"text":45,"spans":961,"direction":25},[],{"type":41,"text":963,"spans":964,"direction":25},"Finally, remember to select all the digital tools that will help you improve the attendee experience and engagement at your trade show. Define the content that will be made available on your website, or on your event or exhibitor apps.",[],{"type":41,"text":45,"spans":966,"direction":25},[],{"type":41,"text":968,"spans":969,"direction":25},"Digitevent is here to help: To ensure optimal turnout at your trade show, Digitevent helps you create your app in your event's image. Display the program of your various activities, along with a personal schedule they can customize. This helps boost their engagement, and networking at B2B trade shows.",[970,971],{"start":36,"end":266,"type":52},{"start":972,"end":535,"type":130,"data":973},95,{"link_type":132,"url":974,"target":134},"https://www.digitevent.com/en/feature/event-app",{"type":41,"text":45,"spans":976,"direction":25},[],{"type":147,"text":978,"spans":979,"direction":25},"Prepare your trade show's communication plan",[980],{"start":36,"end":109,"type":52},{"type":41,"text":982,"spans":983,"direction":25},"It's time to put together your 360 marketing and communication plan: planning the launch of campaigns across all the channels where your target audience looks for information.",[984],{"start":266,"end":302,"type":52},{"type":41,"text":45,"spans":986,"direction":25},[],{"type":41,"text":988,"spans":989,"direction":25},"In particular, you could consider:",[],{"type":76,"text":991,"spans":992,"direction":25},"Promoting your trade show on social media: Facebook, Instagram, X, and why not LinkedIn if it's a B2B trade show.",[993],{"start":36,"end":994,"type":52},41,{"type":76,"text":996,"spans":997,"direction":25},"Developing partnerships with your influencers. Distribute a promotional kit to your speakers, your partners, and your sponsors, and why not to influencers in your industry.",[998],{"start":36,"end":999,"type":52},45,{"type":76,"text":1001,"spans":1002,"direction":25},"Launching email campaigns, particularly to engage your community before the event, and invite attendees to sign up for specific conferences or workshops. For exhibitors, your emails can offer them up-sells, such as additional brand promotion solutions or help designing their booths.",[1003],{"start":36,"end":381,"type":52},{"type":76,"text":1005,"spans":1006,"direction":25},"Setting up an event website dedicated to your trade show: essential for boosting its visibility",[1007,1010],{"start":90,"end":256,"type":130,"data":1008},{"link_type":132,"url":1009,"target":134},"https://www.digitevent.com/en/blog/event-website-without-designer",{"start":36,"end":256,"type":52},{"type":41,"text":45,"spans":1012,"direction":25},[],{"type":41,"text":45,"spans":1014,"direction":25},[],{"type":41,"text":1016,"spans":1017,"direction":25},"Organize your communication plan well ahead of the event, by sharing teasers and the event's program.",[],{"type":41,"text":45,"spans":1019,"direction":25},[],{"type":41,"text":1021,"spans":1022,"direction":25},"And because organizing a trade show doesn't stop at the end of the event, also plan ahead for your post-event communication: recap videos, conference replays, and access to additional inspiring content.",[1023],{"start":904,"end":1024,"type":52},123,{"type":41,"text":1026,"spans":1027,"direction":25},"\nDigitevent is here to help: Need to create a website for your trade show? Digitevent lets you create your event website, fully customized, hosted on your own domain name, with no technical skills required. Give your event the online presence it deserves!",[1028,1029],{"start":37,"end":701,"type":52},{"start":972,"end":333,"type":130,"data":1030},{"link_type":132,"url":1031,"target":134},"https://www.digitevent.com/en/feature/saas-tool-website-creation-event-registrations",{"type":41,"text":45,"spans":1033,"direction":25},[],{"type":147,"text":1035,"spans":1036,"direction":25},"Formalize your trade show's budget",[1037],{"start":36,"end":503,"type":52},{"type":41,"text":1039,"spans":1040,"direction":25},"Now, by gathering all the data from the previous steps, you can formalize your event budget.",[1041],{"start":1042,"end":1043,"type":52},64,91,{"type":41,"text":45,"spans":1045,"direction":25},[],{"type":41,"text":1047,"spans":1048,"direction":25},"To do this, consider the following different expense categories:",[],{"type":76,"text":1050,"spans":1051,"direction":25},"Venue rental",[1052],{"start":36,"end":890,"type":52},{"type":76,"text":1054,"spans":1055,"direction":25},"Communication and promotion",[1056],{"start":36,"end":1057,"type":52},13,{"type":76,"text":1059,"spans":1060,"direction":25},"Logistics",[1061],{"start":36,"end":1062,"type":52},9,{"type":76,"text":1064,"spans":1065,"direction":25},"Speakers and vendors involved",[1066],{"start":36,"end":648,"type":52},{"type":76,"text":1068,"spans":1069,"direction":25},"Catering",[1070],{"start":36,"end":51,"type":52},{"type":76,"text":1072,"spans":1073,"direction":25},"Digital tools, such as your online ticketing, your attendee or exhibitor apps, or your all-in-one event management platform.",[1074],{"start":36,"end":1057,"type":52},{"type":41,"text":45,"spans":1076,"direction":25},[],{"type":41,"text":45,"spans":1078,"direction":25},[],{"type":41,"text":1080,"spans":1081,"direction":25},"Careful: be sure to plan a budget margin for unforeseen expenses, since we all know an event rarely goes 100% as planned!",[],{"type":41,"text":45,"spans":1083,"direction":25},[],{"type":147,"text":1085,"spans":1086,"direction":25},"Prepare your strategy for measuring your trade show's success",[1087],{"start":36,"end":301,"type":52},{"type":41,"text":1089,"spans":1090,"direction":25},"Last step: define the right KPIs and the data to collect to measure your trade show's success, and optimize your future editions.",[1091],{"start":341,"end":627,"type":52},{"type":41,"text":45,"spans":1093,"direction":25},[],{"type":41,"text":1095,"spans":1096,"direction":25},"Among the interesting KPIs, depending on your objectives, you might decide to measure:",[],{"type":76,"text":1098,"spans":1099,"direction":25},"The number of visitors",[1100],{"start":36,"end":868,"type":52},{"type":76,"text":1102,"spans":1103,"direction":25},"The attendance rate and the no-show rate",[1104],{"start":36,"end":643,"type":52},{"type":76,"text":1106,"spans":1107,"direction":25},"Sales made during the event",[1108],{"start":36,"end":1109,"type":52},10,{"type":76,"text":1111,"spans":1112,"direction":25},"The conversion rate from leads to customers",[1113],{"start":36,"end":643,"type":52},{"type":76,"text":1115,"spans":1116,"direction":25},"Cost per lead",[1117],{"start":36,"end":1057,"type":52},{"type":76,"text":1119,"spans":1120,"direction":25},"The number of networking connections made between attendees or between exhibitors",[1121],{"start":36,"end":275,"type":52},{"type":76,"text":1123,"spans":1124,"direction":25},"The number of mentions of the event on social media",[1125],{"start":36,"end":851,"type":52},{"type":76,"text":1127,"spans":1128,"direction":25},"The number of press mentions",[1129],{"start":36,"end":701,"type":52},{"type":76,"text":1131,"spans":1132,"direction":25},"The satisfaction rate of your attendees and exhibitors",[1133],{"start":36,"end":177,"type":52},{"type":76,"text":1135,"spans":1136,"direction":25},"The overall ROI of the event",[1137],{"start":36,"end":290,"type":52},{"type":41,"text":45,"spans":1139,"direction":25},[],{"type":41,"text":45,"spans":1141,"direction":25},[],{"type":41,"text":1143,"spans":1144,"direction":25},"Finally, also remember to analyze feedback from your attendees and exhibitors. It usually contains valuable insights for improving your next edition.",[],{"type":41,"text":45,"spans":1146,"direction":25},[],{"type":41,"text":1148,"spans":1149,"direction":25},"💬 Quote from the Digitevent expert:",[1150],{"start":1151,"end":275,"type":126},3,{"type":41,"text":1153,"spans":1154,"direction":25},"\"Organizing a trade show in 2025 is no longer just about filling an exhibition hall. It's about creating lasting connections, proving return on investment, and delivering a flawless experience for visitors and brands alike. Those who succeed will be the ones who combine strategy, smart tech, and a CSR vision..\"",[1155],{"start":36,"end":1156,"type":126},312,{"type":41,"text":1158,"spans":1159,"direction":25},"Léna Narcisse, Account Manager at Digitevent\n",[1160,1164],{"start":36,"end":109,"type":130,"data":1161},{"link_type":132,"url":1162,"target":1163},"https://www.linkedin.com/in/l%C3%A9nanarcisse/","_self",{"start":36,"end":290,"type":52},{"type":41,"text":1166,"spans":1167,"direction":25},"Congratulations: thanks to these steps, you're ready to organize an engaging trade show that reflects who you are. From defining your objectives to measuring your KPIs, including monetization, logistics, and communication, there's no way to miss the details that will make your event a success!",[],{"type":41,"text":45,"spans":1169,"direction":25},[],{"type":41,"text":1171,"spans":1172,"direction":25},"Want to simplify the organization of your next trade show? Digitevent, the intuitive event management software, supports you every step of the way. Enjoy an all-in-one platform where you'll find all the tools you need to organize your events and boost attendee engagement.",[1173],{"start":898,"end":1174,"type":130,"data":1175},69,{"link_type":132,"url":1176,"target":134},"https://www.digitevent.com/fr",[1178],{"primary":1179,"items":1188,"id":454,"slice_type":455,"slice_label":8},{"seo_title":1180,"seo_meta_descriptions":1184},[1181],{"type":41,"text":1182,"spans":1183,"direction":25},"How to organize a trade show in 2025: 9 key steps",[],[1185],{"type":41,"text":1186,"spans":1187,"direction":25},"Trade show 2025: discover 9 key steps to make your event a success, from ticketing to logistics, including communication and sponsors.",[],[1189],{},{"id":1191,"lang":458,"type":9,"uid":1192},"akYmyBIAAC0AyuED","organiser-salon-professionnel",{"id":1194,"uid":1195,"url":8,"type":9,"tags":1196,"first_publication_date":1197,"slugs":1198,"linked_documents":1200,"lang":18,"data":1201,"_source":1557},"en_blog_article_espace-exposant","exhibitor-space",[13],"2026-07-02T10:07:56+0000",[1199],"espace-exposant--la-cle-pour-booster-vos-leads-salon-et-fideliser-vos-partenaires",[],{"distribution":13,"article_title":1202,"author_name":26,"publication_date":1206,"banner_image":1207,"article_content":1213,"main_tag":1542,"body":1543},[1203],{"type":22,"text":1204,"spans":1205,"direction":25},"Exhibitor portal: the key to boosting your trade show leads and building partner loyalty",[],"2025-11-18T07:49:00+0000",{"dimensions":1208,"alt":1209,"copyright":8,"url":1210,"id":1211,"edit":1212},{"width":30,"height":476},"Panoramic view of a lively trade show with numerous booths and attendees networking in a modern exhibition hall.","https://images.prismic.io/digi-www/aY2ll90YXLCxVt02_ChatGPTImage12f%C3%A9vr.2026%2C11_03_46.png?auto=format%2Ccompress&w=900&h=600","aY2ll90YXLCxVt02",{"x":36,"y":36,"zoom":37,"background":38},[1214,1217,1219,1225,1229,1232,1234,1239,1242,1245,1247,1250,1252,1256,1259,1261,1264,1267,1269,1273,1276,1279,1282,1285,1288,1291,1294,1298,1304,1307,1310,1313,1318,1321,1323,1328,1331,1334,1338,1342,1344,1348,1352,1354,1358,1361,1363,1370,1374,1378,1381,1384,1386,1390,1393,1402,1404,1408,1414,1421,1423,1427,1431,1435,1439,1443,1448,1450,1452,1457,1460,1463,1465,1469,1472,1476,1480,1484,1489,1494,1496,1500,1506,1508,1511,1514,1516,1522,1524,1528,1531,1534,1539],{"type":41,"text":1215,"spans":1216,"direction":25},"B2B trade shows have changed profoundly in recent years. Today, professional event organizers must meet ever higher expectations: generating qualified leads, proving the ROI of each edition, and building loyalty among demanding partners.",[],{"type":41,"text":45,"spans":1218,"direction":25},[],{"type":41,"text":1220,"spans":1221,"direction":25},"But how do you offer more value to your exhibitors without complicating event management?\nThe answer comes down to one word: centralization.\n",[1222],{"start":1223,"end":1224,"type":52},125,139,{"type":41,"text":1226,"spans":1227,"direction":25},"What if your exhibitor portal became your key asset for a successful trade show? ",[1228],{"start":36,"end":509,"type":52},{"type":41,"text":1230,"spans":1231,"direction":25},"Designed as a true collaborative platform, it simplifies management, streamlines communication, and helps everyone, exhibitors and organizers alike, get the most out of their trade show.",[],{"type":41,"text":45,"spans":1233,"direction":25},[],{"type":64,"text":1235,"spans":1236,"direction":25},"Understanding exhibitors' new needs: a key challenge for trade show organizers",[1237],{"start":36,"end":1238,"type":52},78,{"type":41,"text":1240,"spans":1241,"direction":25},"Today's exhibitors no longer come just to \"staff a booth.\" They want something concrete: leads, qualified contacts, and a measurable return on investment.",[],{"type":41,"text":1243,"spans":1244,"direction":25},"In their own way, each becomes a true customer of the event, expecting services that are efficient, transparent, and tailored to their goals.",[],{"type":41,"text":45,"spans":1246,"direction":25},[],{"type":41,"text":1248,"spans":1249,"direction":25},"For organizers, meeting these expectations is now essential to strengthening partner loyalty and satisfaction over the long term.",[],{"type":41,"text":45,"spans":1251,"direction":25},[],{"type":147,"text":1253,"spans":1254,"direction":25},"A need for concrete, measurable ROI",[1255],{"start":36,"end":851,"type":52},{"type":41,"text":1257,"spans":1258,"direction":25},"Exhibitors want to know whether their presence \"really pays off\" and to track KPIs: number of meetings scheduled, contacts met, and opportunities generated.",[],{"type":41,"text":45,"spans":1260,"direction":25},[],{"type":41,"text":1262,"spans":1263,"direction":25},"Thanks to a dedicated digital portal, each company tracks its results in real time: contacts scanned, leads recorded, and their team's activity.",[],{"type":41,"text":1265,"spans":1266,"direction":25},"No more vague estimates: real, usable figures from the very first day of the show.",[],{"type":41,"text":45,"spans":1268,"direction":25},[],{"type":147,"text":1270,"spans":1271,"direction":25},"A drive for autonomy and transparency",[1272],{"start":36,"end":373,"type":52},{"type":41,"text":1274,"spans":1275,"direction":25},"Exhibitors want to manage their presence with full autonomy:",[],{"type":76,"text":1277,"spans":1278,"direction":25},"customize their profile,",[],{"type":76,"text":1280,"spans":1281,"direction":25},"add their team members,",[],{"type":76,"text":1283,"spans":1284,"direction":25},"generate their badges,",[],{"type":76,"text":1286,"spans":1287,"direction":25},"view their statistics without depending on the organizer.\n\n",[],{"type":41,"text":1289,"spans":1290,"direction":25},"The result: fewer redundant exchanges, shorter delays, and greater responsiveness.",[],{"type":41,"text":1292,"spans":1293,"direction":25},"Information is centralized, up to date, and accessible via a single, secure login.",[],{"type":147,"text":1295,"spans":1296,"direction":25},"A smooth, rewarding experience",[1297],{"start":36,"end":299,"type":52},{"type":41,"text":1299,"spans":1300,"direction":25},"Today, exhibiting at a trade show is no longer limited to a physical booth.\nVisibility starts well before the big day.",[1301],{"start":1302,"end":1303,"type":52},76,118,{"type":41,"text":1305,"spans":1306,"direction":25},"Thanks to their exhibitor portal, partners can:",[],{"type":76,"text":1308,"spans":1309,"direction":25},"be featured on the event's website or app,",[],{"type":76,"text":1311,"spans":1312,"direction":25},"customize their showcase profile,",[],{"type":76,"text":1314,"spans":1315,"direction":25},"use B2B matchmaking tools to schedule qualified meetings.\n\n",[1316],{"start":1317,"end":643,"type":52},4,{"type":41,"text":1319,"spans":1320,"direction":25},"In short: exhibitors gain visibility and turn it into business opportunities and lasting partnerships.",[],{"type":41,"text":45,"spans":1322,"direction":25},[],{"type":64,"text":1324,"spans":1325,"direction":25},"The exhibitor portal: a strategic lever before, during, and after the trade show",[1326],{"start":36,"end":1327,"type":52},80,{"type":41,"text":1329,"spans":1330,"direction":25},"Before, during, and after the event, the exhibitor portal becomes your ally in supporting your partners and maximizing their performance.",[],{"type":41,"text":1332,"spans":1333,"direction":25},"It's no longer just a logistics tool: it's the common thread running through collaboration between exhibitors and organizers.\n",[],{"type":147,"text":1335,"spans":1336,"direction":25},"Before the event:",[1337],{"start":36,"end":796,"type":52},{"type":41,"text":1339,"spans":1340,"direction":25},"\nExhibitor side:\nThey customize their profile, add their team members, invite their prospects, and prepare their B2B meetings.\nEverything is ready to maximize their visibility even before the show opens.",[1341],{"start":36,"end":162,"type":52},{"type":41,"text":45,"spans":1343,"direction":25},[],{"type":41,"text":1345,"spans":1346,"direction":25},"Organizer side:\nThey oversee access, review content, and showcase exhibitors on the site and app.\nResult: an up-to-date online catalog, attractive and optimized to generate traffic and engagement from the very first visit.\n",[1347],{"start":36,"end":290,"type":52},{"type":147,"text":1349,"spans":1350,"direction":25},"During the trade show:",[1351],{"start":36,"end":868,"type":52},{"type":41,"text":45,"spans":1353,"direction":25},[],{"type":41,"text":1355,"spans":1356,"direction":25},"Exhibitor side:",[1357],{"start":36,"end":290,"type":52},{"type":41,"text":1359,"spans":1360,"direction":25},"They centralize their interactions directly in their portal: new contacts, meetings held, notes added.\nTheir statistics update in real time, letting them track their performance at the show and motivate their teams.",[],{"type":41,"text":45,"spans":1362,"direction":25},[],{"type":41,"text":1364,"spans":1365,"direction":25},"Organizer side:\nFrom their dashboard, they track each exhibitor's activity live: booth traffic, meetings held, and volume of contacts recorded.\nThe tool also lets them identify meeting no-shows and contact the participants involved to easily reschedule missed exchanges.\n",[1366,1367],{"start":36,"end":162,"type":52},{"start":1368,"end":1369,"type":126},185,193,{"type":147,"text":1371,"spans":1372,"direction":25},"After the trade show:",[1373],{"start":36,"end":177,"type":52},{"type":41,"text":1375,"spans":1376,"direction":25},"\nExhibitor side:\nAll data can be exported (Excel or CRM integration).",[1377],{"start":36,"end":162,"type":52},{"type":41,"text":1379,"spans":1380,"direction":25},"They can export all the contacts they met (whether visitors who stopped by the booth or meetings held) to schedule direct post-show actions and calculate their ROI.",[],{"type":41,"text":1382,"spans":1383,"direction":25},"Contacts are qualified with notes and details added during the scan, making follow-up and sales outreach more efficient.",[],{"type":41,"text":45,"spans":1385,"direction":25},[],{"type":41,"text":1387,"spans":1388,"direction":25},"Organizer side:\nThey consolidate the show's key figures (leads, engagement, attendance) to prove the event's value to partners and exhibitor clients.",[1389],{"start":36,"end":290,"type":52},{"type":41,"text":1391,"spans":1392,"direction":25},"The result: relevant KPIs that feed into communications, reports, and the preparation of future editions.\n",[],{"type":41,"text":1394,"spans":1395,"direction":25},"💬 \"A high-performing exhibitor portal is a true win-win partnership: it frees up time for organizers and helps exhibitors turn their contacts into concrete results.\", Léna Narcisse, Key Account Manager ",[1396,1398],{"start":1151,"end":1397,"type":126},166,{"start":1399,"end":1400,"type":130,"data":1401},168,203,{"link_type":132,"url":1162,"target":134},{"type":41,"text":45,"spans":1403,"direction":25},[],{"type":64,"text":1405,"spans":1406,"direction":25},"The key features that make the difference",[1407],{"start":36,"end":994,"type":52},{"type":41,"text":1409,"spans":1410,"direction":25},"Before choosing an exhibitor portal, you first need to find the solution best suited to your professional event.",[1411],{"start":1412,"end":1413,"type":52},60,84,{"type":41,"text":1415,"spans":1416,"direction":25},"You're probably wondering: how do I identify the most effective tool for my needs?",[1417,1419],{"start":999,"end":1418,"type":52},68,{"start":256,"end":1420,"type":126},82,{"type":41,"text":45,"spans":1422,"direction":25},[],{"type":41,"text":1424,"spans":1425,"direction":25},"To help you, we've gathered below the five needs that come up most often among exhibitors, each with its key feature:",[1426],{"start":959,"end":633,"type":52},{"type":76,"text":1428,"spans":1429,"direction":25},"Measure the ROI of their trade show: real-time dashboard, lead tracking, and CSV/CRM export, to centralize and track collected leads",[1430],{"start":36,"end":851,"type":52},{"type":76,"text":1432,"spans":1433,"direction":25},"Manage their presence independently: team management, exhibitor profile creation, badge editing, for more fluidity without depending on the organizer",[1434],{"start":36,"end":851,"type":52},{"type":76,"text":1436,"spans":1437,"direction":25},"Showcase their company: customizable exhibitor profile (logo, banners, description, web links), for better visibility and a stronger professional image",[1438],{"start":36,"end":868,"type":52},{"type":76,"text":1440,"spans":1441,"direction":25},"Grow their business opportunities: built-in B2B Matchmaking, for qualified meetings before and during the event",[1442],{"start":36,"end":757,"type":52},{"type":76,"text":1444,"spans":1445,"direction":25},"Collaborate effectively with the organizer: a single space shared between exhibitor and back office, for full transparency and lasting loyalty",[1446],{"start":36,"end":1447,"type":52},42,{"type":41,"text":45,"spans":1449,"direction":25},[],{"type":41,"text":45,"spans":1451,"direction":25},[],{"type":64,"text":1453,"spans":1454,"direction":25},"Digitevent: the all-in-one solution to showcase your exhibitors",[1455],{"start":36,"end":1456,"type":52},63,{"type":41,"text":1458,"spans":1459,"direction":25},"Centralize, simplify, showcase: with Digitevent, everything is managed from a single space.",[],{"type":41,"text":1461,"spans":1462,"direction":25},"No more scattered Excel files and emails: the Digitevent exhibitor space centralizes everything, from registration to final reporting.",[],{"type":41,"text":45,"spans":1464,"direction":25},[],{"type":147,"text":1466,"spans":1467,"direction":25},"Simplified, connected management",[1468],{"start":36,"end":95,"type":52},{"type":41,"text":1470,"spans":1471,"direction":25},"Exhibitors access their personal space via a login and a secure connection to independently manage their entire participation:",[],{"type":76,"text":1473,"spans":1474,"direction":25},"Customizable showcase profile: logo, description, banners, team, web links, etc. Everything is adjustable to showcase their brand on the event's website and app.",[1475],{"start":36,"end":230,"type":52},{"type":76,"text":1477,"spans":1478,"direction":25},"Team member management: administrators add their teams, retrieve their badges, and manage access without going through the organizer.",[1479],{"start":36,"end":868,"type":52},{"type":76,"text":1481,"spans":1482,"direction":25},"Lead tracking and contact export: exhibitors access the scanned contacts and export them in one click to CSV format or to their CRM.\n\n",[1483],{"start":36,"end":757,"type":52},{"type":147,"text":1485,"spans":1486,"direction":25},"Scan, collect, export: the Digitevent event app",[1487],{"start":36,"end":1488,"type":52},47,{"type":41,"text":1490,"spans":1491,"direction":25},"During the trade show, the event app from Digitevent lets you scan visitors met at the booth.\nEach contact is automatically gathered in the exhibitor dashboard.\nAdd notes, export your leads, and track your results at a glance.",[1492],{"start":172,"end":275,"type":130,"data":1493},{"link_type":132,"url":974,"target":134},{"type":41,"text":45,"spans":1495,"direction":25},[],{"type":147,"text":1497,"spans":1498,"direction":25},"A win-win service",[1499],{"start":36,"end":796,"type":52},{"type":41,"text":1501,"spans":1502,"direction":25},"👉 For exhibitors: more autonomy, visibility, and a clear measure of performance.\n👉 For organizers: tracking of collected leads, while saving precious time by delegating the completion of showcase profiles and team member registrations to exhibitors.",[1503,1504],{"start":1151,"end":796,"type":52},{"start":1505,"end":904,"type":52},85,{"type":41,"text":45,"spans":1507,"direction":25},[],{"type":41,"text":1509,"spans":1510,"direction":25},"With Digitevent, everything becomes smoother: exhibitors gain autonomy, organizers gain visibility, and everyone gains efficiency.",[],{"type":41,"text":1512,"spans":1513,"direction":25},"It's the French solution that takes your trade shows to the next level.",[],{"type":41,"text":45,"spans":1515,"direction":25},[],{"type":41,"text":1517,"spans":1518,"direction":25},"🤝 Discover the Digitevent exhibitor space and simplify collaboration between your teams and your exhibitors.",[1519,1521],{"start":1151,"end":1447,"type":130,"data":1520},{"link_type":132,"url":375,"target":134},{"start":1151,"end":1447,"type":52},{"type":41,"text":45,"spans":1523,"direction":25},[],{"type":64,"text":1525,"spans":1526,"direction":25},"Conclusion: the exhibitor space, a strategic asset for your professional events",[1527],{"start":36,"end":762,"type":52},{"type":41,"text":1529,"spans":1530,"direction":25},"The exhibitor space is much more than a tool: it's a key digital service to connect, simplify, and showcase.",[],{"type":41,"text":1532,"spans":1533,"direction":25},"By centralizing registrations, exhibitor information, and collected leads, it simplifies management, strengthens visibility, and improves overall ROI.",[],{"type":41,"text":1535,"spans":1536,"direction":25},"With a solution like Digitevent, collaboration becomes smooth, measurable, and lasting.\n",[1537],{"start":177,"end":85,"type":130,"data":1538},{"link_type":132,"url":1176,"target":134},{"type":41,"text":1540,"spans":1541,"direction":25},"One space, one login: simplicity serving your B2B events.",[],"advice",[1544],{"primary":1545,"items":1554,"id":1556,"slice_type":455,"slice_label":8},{"seo_title":1546,"seo_meta_descriptions":1550},[1547],{"type":41,"text":1548,"spans":1549,"direction":25},"Exhibitor portal: boost your trade show leads and simplify management",[],[1551],{"type":41,"text":1552,"spans":1553,"direction":25},"Centralize exhibitor management, track your leads, and improve the ROI of your B2B trade shows with an all-in-one exhibitor portal.",[],[1555],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"id":1558,"lang":458,"type":9,"uid":1559},"akYm0BIAACkAyuEn","espace-exposant",{"id":1561,"uid":1562,"url":8,"type":9,"tags":1563,"first_publication_date":1565,"slugs":1566,"linked_documents":1568,"lang":18,"data":1569,"_source":2077},"en_blog_article_matchmaking-evenementiel-b2b","b2b-event-matchmaking",[1564,13],"Glossaire","2026-07-02T10:07:59+0000",[1567],"pourquoi-le-matchmaking-est-devenu-indispensable-dans-vos-evenements-b2b-",[],{"distribution":13,"article_title":1570,"author_name":26,"publication_date":1574,"banner_image":1575,"article_content":1581,"main_tag":440,"body":2063},[1571],{"type":22,"text":1572,"spans":1573,"direction":25},"Why has matchmaking become essential at your B2B events?",[],"2025-05-06T06:29:00+0000",{"dimensions":1576,"alt":1577,"copyright":8,"url":1578,"id":1579,"edit":1580},{"width":30,"height":476},"Two professionals shake hands at a B2B event, in a formal networking setting.","https://images.prismic.io/digi-www/aBojj_IqRLdaB6g4_Matchmaking-Header.webp?auto=format,compress","aBojj_IqRLdaB6g4",{"x":36,"y":36,"zoom":37,"background":38},[1582,1585,1593,1595,1599,1601,1605,1607,1610,1612,1615,1624,1626,1631,1633,1640,1642,1645,1649,1651,1655,1657,1660,1664,1668,1672,1676,1680,1682,1684,1687,1693,1695,1698,1701,1705,1709,1713,1715,1717,1720,1723,1730,1734,1738,1742,1746,1748,1750,1756,1758,1761,1766,1770,1774,1779,1783,1785,1787,1792,1794,1797,1802,1806,1813,1817,1821,1823,1827,1829,1832,1834,1837,1841,1847,1849,1854,1859,1861,1864,1868,1872,1874,1877,1882,1884,1887,1889,1892,1903,1905,1908,1914,1917,1920,1923,1926,1929,1932,1934,1936,1940,1942,1945,1949,1951,1954,1964,1966,1969,1978,1980,1983,1986,1990,1992,1995,2000,2002,2005,2010,2012,2015,2019,2021,2024,2032,2034,2038,2048,2050,2053,2055,2058],{"type":41,"text":1583,"spans":1584,"direction":25},"Meeting the right people at the right time has become a strong, even essential, expectation at B2B events.",[],{"type":41,"text":1586,"spans":1587,"direction":25},"In fact, according to a 2024 study by the platform Goodfirms, 91% of professionals consider networking the top reason for attending a B2B event.",[1588],{"start":1589,"end":1590,"type":130,"data":1591},62,143,{"link_type":132,"url":1592,"target":134},"https://www.goodfirms.co/resources/top-tips-b2b-event-management-registration-sponsorship",{"type":41,"text":45,"spans":1594,"direction":25},[],{"type":41,"text":1596,"spans":1597,"direction":25},"In this context, event matchmaking changes the game: it structures encounters, connects the right profiles, and maximizes the value of exchanges for all visitors, exhibitors, and organizers.",[1598],{"start":796,"end":503,"type":52},{"type":41,"text":45,"spans":1600,"direction":25},[],{"type":41,"text":1602,"spans":1603,"direction":25},"In this article, discover how matchmaking works, why it has become an essential lever, and how to integrate it effectively into your event strategy.",[1604],{"start":302,"end":1505,"type":52},{"type":41,"text":45,"spans":1606,"direction":25},[],{"type":64,"text":1608,"spans":1609,"direction":25},"What is event matchmaking?",[],{"type":41,"text":45,"spans":1611,"direction":25},[],{"type":147,"text":1613,"spans":1614,"direction":25},"Definition and principle",[],{"type":41,"text":1616,"spans":1617,"direction":25},"Event matchmaking is a process of targeted connection between participants. Unlike spontaneous or informal networking, it relies on a prior analysis of profiles, needs, and objectives of participants.",[1618,1620,1621],{"start":36,"end":796,"type":130,"data":1619},{"link_type":132,"url":401,"target":134},{"start":503,"end":587,"type":52},{"start":1622,"end":1623,"type":52},134,183,{"type":41,"text":45,"spans":1625,"direction":25},[],{"type":41,"text":1627,"spans":1628,"direction":25},"Its goal? To enable meetings that are useful, planned, and aligned with everyone's expectations. ",[1629],{"start":959,"end":1630,"type":52},66,{"type":41,"text":45,"spans":1632,"direction":25},[],{"type":41,"text":1634,"spans":1635,"direction":25},"Matchmaking can be automated through a digital platform or assisted by algorithms and a human coordination team.",[1636,1637,1638],{"start":643,"end":701,"type":52},{"start":898,"end":302,"type":52},{"start":534,"end":1639,"type":52},106,{"type":41,"text":45,"spans":1641,"direction":25},[],{"type":147,"text":1643,"spans":1644,"direction":25},"Networking vs. Matchmaking ",[],{"type":41,"text":1646,"spans":1647,"direction":25},"Traditional networking relies on informal encounters and leaves a lot of room for chance. ",[1648],{"start":36,"end":868,"type":52},{"type":41,"text":45,"spans":1650,"direction":25},[],{"type":41,"text":1652,"spans":1653,"direction":25},"Event matchmaking, on the other hand, structures interactions by connecting participants according to precise criteria and shared objectives. It prevents untargeted exchanges and random cold approaches. The result? More effective interactions, and a better experience for everyone.",[1654],{"start":36,"end":643,"type":52},{"type":41,"text":45,"spans":1656,"direction":25},[],{"type":41,"text":1658,"spans":1659,"direction":25},"Five criteria help measure what event matchmaking really changes, compared to traditional networking:",[],{"type":76,"text":1661,"spans":1662,"direction":25},"Type of interaction: informal and unplanned for networking, versus based on profiles and objectives for matchmaking",[1663],{"start":36,"end":643,"type":52},{"type":76,"text":1665,"spans":1666,"direction":25},"Efficiency: random on one side, tailored and focused on the value of meetings on the other",[1667],{"start":36,"end":1109,"type":52},{"type":76,"text":1669,"spans":1670,"direction":25},"Experience: general and not very personalized for networking, optimized through filters for matchmaking",[1671],{"start":36,"end":1109,"type":52},{"type":76,"text":1673,"spans":1674,"direction":25},"No-show rate: high for networking, reduced thanks to commitment to fixed time slots for matchmaking",[1675],{"start":36,"end":890,"type":52},{"type":76,"text":1677,"spans":1678,"direction":25},"Associated tools: no tool for networking, a digital platform with an integrated calendar for matchmaking",[1679],{"start":36,"end":162,"type":52},{"type":41,"text":45,"spans":1681,"direction":25},[],{"type":41,"text":45,"spans":1683,"direction":25},[],{"type":147,"text":1685,"spans":1686,"direction":25},"A concept enriched by data and technology",[],{"type":41,"text":1688,"spans":1689,"direction":25},"The rise of event platforms has made matchmaking more accessible, smoother, and automated. Smart algorithms can even anticipate useful connections without any action from the user. These tools also offer dashboards to track the number of meeting requests, acceptance rates, and no-show rates.",[1690,1692],{"start":555,"end":1691,"type":52},89,{"start":1043,"end":329,"type":52},{"type":41,"text":45,"spans":1694,"direction":25},[],{"type":147,"text":1696,"spans":1697,"direction":25},"For which types of events?",[],{"type":41,"text":1699,"spans":1700,"direction":25},"Matchmaking adapts to various professional formats:",[],{"type":76,"text":1702,"spans":1703,"direction":25},"B2B trade shows ",[1704],{"start":36,"end":290,"type":52},{"type":76,"text":1706,"spans":1707,"direction":25},"Business congresses and forums ",[1708],{"start":36,"end":299,"type":52},{"type":76,"text":1710,"spans":1711,"direction":25},"Internal corporate events ",[1712],{"start":36,"end":381,"type":52},{"type":41,"text":45,"spans":1714,"direction":25},[],{"type":41,"text":45,"spans":1716,"direction":25},[],{"type":64,"text":1718,"spans":1719,"direction":25},"Why integrate matchmaking into your events? ",[],{"type":147,"text":1721,"spans":1722,"direction":25},"For participants ",[],{"type":41,"text":1724,"spans":1725,"direction":25},"Matchmaking addresses a growing need for efficient use of time spent at an event. Your visitors or attendees no longer just want to \"attend\", they want to experience something personalized and useful. Matchmaking offers several benefits to your participants:",[1726,1727],{"start":994,"end":1327,"type":52},{"start":1728,"end":1729,"type":52},155,199,{"type":76,"text":1731,"spans":1732,"direction":25},"Targeted meetings: appointments are aligned with their professional objectives (prospecting, recruitment, collaboration, etc.).",[1733],{"start":36,"end":796,"type":52},{"type":76,"text":1735,"spans":1736,"direction":25},"Time savings: your participants no longer have to \"hunt\" for the right contacts on-site.",[1737],{"start":36,"end":890,"type":52},{"type":76,"text":1739,"spans":1740,"direction":25},"An enhanced journey: each user benefits from an experience built around their needs.",[1741],{"start":36,"end":643,"type":52},{"type":76,"text":1743,"spans":1744,"direction":25},"A sense of efficiency: concrete results (useful contacts, partnerships initiated, etc.) reinforce overall satisfaction with the event.",[1745],{"start":36,"end":177,"type":52},{"type":41,"text":45,"spans":1747,"direction":25},[],{"type":41,"text":45,"spans":1749,"direction":25},[],{"type":41,"text":1751,"spans":1752,"direction":25},"Matchmaking also helps drastically reduce the no-show rate at an event: a scheduled meeting encourages attendance. Ideal for remote or international participants, it makes it easier to connect in advance and optimize travel or connection.",[1753,1754],{"start":172,"end":898,"type":52},{"start":610,"end":1755,"type":52},131,{"type":41,"text":45,"spans":1757,"direction":25},[],{"type":147,"text":1759,"spans":1760,"direction":25},"For exhibitors ",[],{"type":41,"text":1762,"spans":1763,"direction":25},"At your B2B trade shows, exhibitors invest to meet qualified prospects, not to hand out brochures. Integrating a matchmaking system allows them to:",[1764],{"start":1765,"end":508,"type":52},46,{"type":76,"text":1767,"spans":1768,"direction":25},"Target the right visitors and secure scheduled meetings in advance.",[1769],{"start":36,"end":381,"type":52},{"type":76,"text":1771,"spans":1772,"direction":25},"Improve the conversion rate: fewer visitors, but higher-quality leads.",[1773],{"start":36,"end":256,"type":52},{"type":76,"text":1775,"spans":1776,"direction":25},"Increase their ROI and, in turn, justify the investment in a booth or partnership through tangible KPIs.",[1777],{"start":36,"end":1778,"type":52},55,{"type":76,"text":1780,"spans":1781,"direction":25},"Strengthen the engagement of sponsors.",[1782],{"start":36,"end":381,"type":52},{"type":41,"text":45,"spans":1784,"direction":25},[],{"type":41,"text":45,"spans":1786,"direction":25},[],{"type":41,"text":1788,"spans":1789,"direction":25},"Some setups also allow you to associate partner brands with matchmaking tools (branding, sponsored filters, highlighting in recommendations, etc.).",[1790],{"start":299,"end":1791,"type":52},77,{"type":41,"text":45,"spans":1793,"direction":25},[],{"type":147,"text":1795,"spans":1796,"direction":25},"For organizers ",[],{"type":41,"text":1798,"spans":1799,"direction":25},"As a strategic lever for an event's success, event matchmaking translates into concrete benefits for you:",[1800],{"start":586,"end":1801,"type":52},43,{"type":76,"text":1803,"spans":1804,"direction":25},"A competitive edge: offering a qualified meeting service positions your event as premium or innovative.",[1805],{"start":36,"end":632,"type":52},{"type":76,"text":1807,"spans":1808,"direction":25},"Better satisfaction and attendee engagement : both visitors and exhibitors experience a higher perceived value.",[1809,1812],{"start":167,"end":1801,"type":130,"data":1810},{"link_type":132,"url":1811,"target":134},"https://www.digitevent.com/en/blog/5-tips-to-boost-attendee-engagement",{"start":36,"end":109,"type":52},{"type":76,"text":1814,"spans":1815,"direction":25},"An optimized business model: your trade shows become even more profitable thanks to an added offering that gives exhibitors a dedicated calendar for booking meetings. ",[1816],{"start":36,"end":256,"type":52},{"type":76,"text":1818,"spans":1819,"direction":25},"Valuable collected data: you gain visibility into the number of meetings proposed, accepted, or the attendance rate at appointments.\n",[1820],{"start":36,"end":172,"type":52},{"type":41,"text":45,"spans":1822,"direction":25},[],{"type":41,"text":1824,"spans":1825,"direction":25},"Increased prestige and loyalty: effective matchmaking encourages your participants to return and recommend the event.",[1826],{"start":36,"end":299,"type":52},{"type":41,"text":45,"spans":1828,"direction":25},[],{"type":64,"text":1830,"spans":1831,"direction":25},"How does it actually work?",[],{"type":41,"text":45,"spans":1833,"direction":25},[],{"type":147,"text":1835,"spans":1836,"direction":25},"Beforehand:",[],{"type":41,"text":1838,"spans":1839,"direction":25},"Participants fill out an enriched registration form, specifying their role, industry, expectations, and the profiles they want to meet.",[1840],{"start":868,"end":609,"type":52},{"type":41,"text":1842,"spans":1843,"direction":25},"\nThis information feeds a search engine or matchmaking algorithm, making it possible to create filterable, usable profiles in a directory-style interface.",[1844],{"start":1845,"end":1846,"type":52},128,153,{"type":41,"text":45,"spans":1848,"direction":25},[],{"type":41,"text":1850,"spans":1851,"direction":25},"But that's not all: each participant receives targeted meeting suggestions based on the information provided and the matchmaking rules set by the organizer.",[1852],{"start":1765,"end":1853,"type":52},74,{"type":41,"text":1855,"spans":1856,"direction":25},"\nThey can manage their meeting schedule directly from the app or the web platform, with time slots visible and adjustable according to their availability.",[1857],{"start":172,"end":1858,"type":52},39,{"type":41,"text":45,"spans":1860,"direction":25},[],{"type":147,"text":1862,"spans":1863,"direction":25},"During the event:",[],{"type":41,"text":1865,"spans":1866,"direction":25},"Participants track their personal meeting schedules directly from the event app. They can directly report no-shows to the organizer.",[1867],{"start":381,"end":609,"type":52},{"type":41,"text":1869,"spans":1870,"direction":25},"\nMeetings take place in dedicated spaces, identified at the event venue, or via video links if the event is online or hybrid.",[1871],{"start":167,"end":80,"type":52},{"type":41,"text":45,"spans":1873,"direction":25},[],{"type":147,"text":1875,"spans":1876,"direction":25},"After the event:",[],{"type":41,"text":1878,"spans":1879,"direction":25},"Contacts made can be retrieved by participants via an Excel export. The organizer can leverage performance data such as the number of meetings held, the attendance rate, or satisfaction feedback to measure the effectiveness of the system and improve future editions.",[1880,1881],{"start":609,"end":1630,"type":52},{"start":972,"end":905,"type":52},{"type":41,"text":45,"spans":1883,"direction":25},[],{"type":64,"text":1885,"spans":1886,"direction":25},"How can you set up an effective meeting system? ",[],{"type":41,"text":45,"spans":1888,"direction":25},[],{"type":147,"text":1890,"spans":1891,"direction":25},"Identify your audience",[],{"type":41,"text":1893,"spans":1894,"direction":25},"Start by segmenting your participants: exhibitors, buyers, partners, candidates, etc. Then collect key information at registration: objectives, interests, availability. This data will allow you to offer relevant, personalized meetings.",[1895,1896,1898,1901],{"start":1062,"end":373,"type":52},{"start":904,"end":1897,"type":52},114,{"start":1303,"end":666,"type":130,"data":1899},{"link_type":132,"url":1900,"target":134},"https://www.digitevent.com/en/feature/event-registration-forms",{"start":1400,"end":1902,"type":52},235,{"type":41,"text":45,"spans":1904,"direction":25},[],{"type":147,"text":1906,"spans":1907,"direction":25},"Rely on a suitable platform",[],{"type":41,"text":1909,"spans":1910,"direction":25},"Use an event tool like Digitevent to manage the entire process, incorporating these key features:",[1911,1912],{"start":36,"end":632,"type":52},{"start":1413,"end":1913,"type":52},97,{"type":76,"text":1915,"spans":1916,"direction":25},"Meeting requests (subject to the recipient's acceptance or automatically accepted).",[],{"type":76,"text":1918,"spans":1919,"direction":25},"Quotas for confirmed meetings and pending requests",[],{"type":76,"text":1921,"spans":1922,"direction":25},"Management of unavailability and \"no-shows\"",[],{"type":76,"text":1924,"spans":1925,"direction":25},"Calendar synchronization",[],{"type":76,"text":1927,"spans":1928,"direction":25},"Automatic assignment to tables, meeting spaces, or video conference rooms",[],{"type":76,"text":1930,"spans":1931,"direction":25},"Integration of calendars, video calls, or physical meeting points",[],{"type":41,"text":45,"spans":1933,"direction":25},[],{"type":41,"text":45,"spans":1935,"direction":25},[],{"type":41,"text":1937,"spans":1938,"direction":25},"Create separate sessions based on audiences or formats, whether in-person or remote.",[1939],{"start":36,"end":167,"type":52},{"type":41,"text":45,"spans":1941,"direction":25},[],{"type":147,"text":1943,"spans":1944,"direction":25},"Set clear rules",[],{"type":41,"text":1946,"spans":1947,"direction":25},"Establish who can meet whom (for example: students can meet recruiters, and suppliers can meet buyers).\nThese rules will help you avoid poor connections and streamline interactions.",[1948],{"start":36,"end":701,"type":52},{"type":41,"text":45,"spans":1950,"direction":25},[],{"type":147,"text":1952,"spans":1953,"direction":25},"Encourage participation",[],{"type":41,"text":1955,"spans":1956,"direction":25},"Beforehand, clearly inform participants about the meeting process using emails, tutorials, and videos. Don't forget to showcase the attendee directory with useful filters (company, industry, etc.), and plan dedicated spaces or time slots for meetings.",[1957,1958,1961],{"start":36,"end":80,"type":52},{"start":1959,"end":1960,"type":52},103,150,{"start":1962,"end":1963,"type":52},202,238,{"type":41,"text":45,"spans":1965,"direction":25},[],{"type":147,"text":1967,"spans":1968,"direction":25},"Track and optimize",[],{"type":41,"text":1970,"spans":1971,"direction":25},"Analyze the results by looking at the number of meetings booked, the attendance rate, and any no-shows observed. You can use exports and dashboards to refine your setup and identify areas for improvement. Finally, use this data to showcase the event's value to your partners and optimize the organization of future editions.",[1972,1973,1975],{"start":36,"end":643,"type":52},{"start":909,"end":1974,"type":52},147,{"start":1976,"end":1977,"type":52},214,228,{"type":41,"text":45,"spans":1979,"direction":25},[],{"type":64,"text":1981,"spans":1982,"direction":25},"5 best practices to optimize matchmaking",[],{"type":147,"text":1984,"spans":1985,"direction":25},"1. Focus on the quality of participant profiles",[],{"type":41,"text":1987,"spans":1988,"direction":25},"Encourage participants to complete their profile with precise information: role, objectives, industry, etc. The richer the profile, the more relevant the matchmaking will be.\nDon't hesitate to make certain fields mandatory at registration.",[1989],{"start":266,"end":633,"type":52},{"type":41,"text":45,"spans":1991,"direction":25},[],{"type":147,"text":1993,"spans":1994,"direction":25},"2. Define relevant matchmaking rules",[],{"type":41,"text":1996,"spans":1997,"direction":25},"Frame meeting possibilities by segment (for example: buyers ↔ suppliers) and avoid irrelevant requests by limiting unnecessary crossovers. This structure improves the flow and quality of interactions.",[1998],{"start":1639,"end":1999,"type":52},137,{"type":41,"text":45,"spans":2001,"direction":25},[],{"type":147,"text":2003,"spans":2004,"direction":25},"3. Integrate matchmaking into the overall experience",[],{"type":41,"text":2006,"spans":2007,"direction":25},"Plan dedicated time slots in the event schedule and remember to set up quiet, clearly identifiable spaces for meetings. Don't forget that matchmaking needs to be visible and easily accessible in the event's app or website.",[2008,2009],{"start":586,"end":381,"type":52},{"start":891,"end":117,"type":52},{"type":41,"text":45,"spans":2011,"direction":25},[],{"type":147,"text":2013,"spans":2014,"direction":25},"4. Plan automated reminders and follow-ups",[],{"type":41,"text":2016,"spans":2017,"direction":25},"Set up smart notifications such as meeting confirmations, reminders, and follow-ups if a slot is empty. Emails or texts help you maintain a good attendance rate and avoid no-shows.",[2018],{"start":346,"end":266,"type":52},{"type":41,"text":45,"spans":2020,"direction":25},[],{"type":147,"text":2022,"spans":2023,"direction":25},"5. Measure results to improve",[],{"type":41,"text":2025,"spans":2026,"direction":25},"Track the key KPIs: number of requests sent, confirmation rate, no-show rate, satisfaction. Then use the platform's exports and reports to adjust settings for future editions. Finally, incorporate participant feedback to enrich the experience with each iteration.",[2027,2030,2031],{"start":1109,"end":632,"type":130,"data":2028},{"link_type":132,"url":2029,"target":134},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"start":1109,"end":632,"type":52},{"start":117,"end":118,"type":52},{"type":41,"text":45,"spans":2033,"direction":25},[],{"type":41,"text":2035,"spans":2036,"direction":25},"💬 Advice from the Digitevent expert:",[2037],{"start":1151,"end":275,"type":126},{"type":41,"text":2039,"spans":2040,"direction":25},"\"The secret to building matchmaking that makes sense is taking the time to truly understand your participants from the moment they register. By focusing on listening, agility, and real personalization, you grow the value of every meeting and the impact of your event.\", Rémi Fontaine, Head of Customer Success at Digitevent",[2041,2046],{"start":2042,"end":2043,"type":130,"data":2044},270,323,{"link_type":132,"url":2045,"target":134},"https://www.linkedin.com/in/r%C3%A9mifontaine/",{"start":2042,"end":2047,"type":52},283,{"type":41,"text":45,"spans":2049,"direction":25},[],{"type":41,"text":2051,"spans":2052,"direction":25},"Event matchmaking is no longer a gimmick: it gives meaning to every meeting, structures schedules, and maximizes the perceived value of your events.",[],{"type":41,"text":45,"spans":2054,"direction":25},[],{"type":41,"text":2056,"spans":2057,"direction":25},"Want to stand out at your next events?",[],{"type":41,"text":2059,"spans":2060,"direction":25},"Discover Digitevent's smart meeting features and turn your participants' meetings into concrete 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Digitevent is an all-in-one SaaS platform specifically designed for organizers of trade shows, forums, and B2B events. It lets you create an event website, manage invitations, oversee registrations, and track attendees in real time. With its advanced features, Digitevent simplifies organization and improves the experience for both exhibitors and visitors, while saving teams valuable time.",[],{"question":2660,"answer":2664},[2661],{"type":2260,"text":2662,"spans":2663,"direction":25},"How can you easily manage online registration and badge printing for a professional trade show?",[],[2665],{"type":41,"text":2666,"spans":2667,"direction":25},"Managing registrations and badges is a key challenge for any professional trade show. With Digitevent, you can create custom registration forms (free or paid), automate confirmations, and track attendees in real time. The platform also lets you generate and print custom badges with a QR Code, enabling fast, smooth check-in on site. This digitalization reduces queues, improves the visitor welcome experience, and strengthens your event's professional image.",[],{"question":2669,"answer":2673},[2670],{"type":2260,"text":2671,"spans":2672,"direction":25},"How can you showcase exhibitors at a professional trade show?",[],[2674],{"type":41,"text":2675,"spans":2676,"direction":25},"Showcasing exhibitors is essential to maximize a trade show's appeal and encourage them to return. Digitevent offers several ways to boost their ROI: featured placement in the mobile app and on the show website, sponsorship of workshops and conference sessions in the agenda, B2B meeting scheduling, and lead-scanning tools. Exhibitors can also benefit from strategic placements in communications and increased visibility with targeted attendees, which strengthens their return on investment.",[],{"question":2678,"answer":2682},[2679],{"type":2260,"text":2680,"spans":2681,"direction":25},"How can you generate qualified leads and collect contacts at a professional trade show?",[],[2683],{"type":41,"text":2684,"spans":2685,"direction":25},"Lead generation is a top priority for exhibitors. Digitevent makes data collection easy with tools such as badge scanning via QR Code, mobile apps, and networking features. Exhibitors can instantly retrieve the information of visitors they meet, qualify their leads, and export them easily. This makes it possible to optimize sales follow-up after the event and significantly increase business opportunities.",[],{"question":2687,"answer":2691},[2688],{"type":2260,"text":2689,"spans":2690,"direction":25},"How can you measure ROI and analyze a trade show's performance?",[],[2692],{"type":41,"text":2693,"spans":2694,"direction":25},"Measuring a trade show's return on investment requires precise indicators. Digitevent provides comprehensive dashboards with key data: number of registrants, attendance rate, ticket sales, attendee engagement, number of leads generated, and interactions between visitors and exhibitors. These insights let organizers assess their event's performance, identify areas for improvement, and demonstrate the value generated to partners and exhibitors.",[],"faq$d2bcfbe7-33d6-4c3d-a289-99e66b0dcac5",{"primary":2697,"items":2706,"id":2708,"slice_type":455,"slice_label":8},{"seo_title":2698,"seo_meta_descriptions":2702},[2699],{"type":41,"text":2700,"spans":2701,"direction":25},"Professional trade show management solution",[],[2703],{"type":41,"text":2704,"spans":2705,"direction":25},"Digitevent is the ideal event management platform for organizing professional trade shows.",[],[2707],{},"seo$8ae11ffa-64f6-46bc-b281-3cf00c5d91a5",{"id":2710,"lang":458,"type":2449,"uid":2711},"YN3j4BAAACMA-La7","logiciel-organisation-salon-forum-congres",1784899147349]