[{"data":1,"prerenderedAt":2119},["ShallowReactive",2],{"top-banner-en":3,"blog-article-tablets-rent-or-buy-events-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":137,"relatedPages":2118},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":133},"en_blog_article_evenementiel-louer-ou-acheter-les-tablettes","tablets-rent-or-buy-events",null,"blog_article",[11],"global","2026-07-02T10:08:03+0000",[14],"evenementiel-louer-ou-acheter-les-tablettes-",[],"en-us",{"distribution":11,"article_title":18,"author_name":8,"publication_date":23,"banner_image":24,"article_content":35,"main_tag":8,"body":118},[19],{"type":20,"text":21,"spans":22},"heading1","Events: rent or buy tablets?",[],"2016-02-07T23:00:00+0000",{"dimensions":25,"alt":28,"copyright":8,"url":29,"id":30,"edit":31},{"width":26,"height":27},900,641,"Photo of an iPad","https://images.prismic.io/digi-www/2a480b1e-d4e3-463f-896a-64427e26b191_francois-hoang-gYVNvRygCUw-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C24965%2C17781&w=900&h=641","Xxm57hAAACYAOD8v",{"x":32,"y":32,"zoom":33,"background":34},0,0.1898696682464455,"#fff",[36,48,51,57,63,65,70,75,77,82,91,99,107,109],{"type":37,"text":38,"spans":39},"paragraph","Digitevent is a web-based solution that runs on Android, iOS, and Windows. So which tablets should you choose, and where should you get them? Is it better to buy or rent? Following the many questions we've received on this topic, we asked for the expertise of Jonathan Astruc, co-founder of Handyamo, our favorite tablet rental company, and put our questions to him. Here are his best tips!",[40],{"start":41,"end":42,"type":43,"data":44},291,335,"hyperlink",{"link_type":45,"url":46,"target":47},"Web","https://www.handyamo.com/","_blank",{"type":37,"text":49,"spans":50},"",[],{"type":37,"text":52,"spans":53},"Who do you work with, and for what kinds of events?\n",[54],{"start":32,"end":55,"type":56},51,"strong",{"type":37,"text":58,"spans":59},"Since 2011, we've helped run several hundred professional events involving tablets, which has let us build real expertise and identify best practices. We take an active role and help our clients design the \"tablets\" part of their event, from content integration through to deployment on the day itself. We try to bring fresh, surprising ideas for interactive seminars, treasure hunts, or game kiosks at trade shows.",[60],{"start":32,"end":61,"type":62},415,"em",{"type":37,"text":49,"spans":64},[],{"type":37,"text":66,"spans":67},"What should you keep in mind when using tablets for your events?\n",[68],{"start":32,"end":69,"type":56},64,{"type":37,"text":71,"spans":72},"In events, hardware should be dedicated solely to the event. If the user experience isn't optimal, you risk losing attendees along the way. You must avoid at all costs being interrupted during an event by inappropriate notifications (email, Facebook, etc.), or worse, a sudden device update! That's why it's often risky to use and rely on employees' own devices. So if you organize fewer than about fifteen events a year, renting will give you unmatched reliability and flexibility.",[73],{"start":32,"end":74,"type":62},482,{"type":37,"text":49,"spans":76},[],{"type":37,"text":78,"spans":79},"Can you give us 3 strengths of renting from Handyamo?",[80],{"start":32,"end":81,"type":56},53,{"type":83,"text":84,"spans":85},"list-item","We spare clients the logistical hassle\nTablets are delivered no later than the day before the event, anywhere in France. They arrive protected, in cases, ready to use, charged and configured. After the event, all you have to do is put the tablets back in their original packaging before the courier picks them up.",[86,88],{"start":32,"end":87,"type":56},38,{"start":89,"end":90,"type":62},39,313,{"type":83,"text":92,"spans":93},"We optimize device settings for the event\nOur top priority is optimizing the user experience during the event. For example, for a Digitevent setup, our clients get an up-to-date Google Chrome app, a custom wallpaper, an icon already created on the desktop, an optimized keyboard and sleep timer, and so on. The tool is perfectly suited to the use case! These advanced settings are only possible on certain touch tablet models. That's why we tend to recommend Android for events, since the operating system is much more open and flexible for organizers. This choice led us to enter an advanced partnership with Samsung back in 2011, to surface best practices, stay alert to new features, and offer the best possible service!",[94,96],{"start":32,"end":95,"type":56},41,{"start":97,"end":98,"type":62},42,723,{"type":83,"text":100,"spans":101},"We have a fleet of several hundred tablets and accessories to meet everyone's needs\nRenting brings flexibility in terms of quantity, especially when needs vary from one event to another. To make sure you always use high-performing tablets in an event context where staying current matters, we offer up to 300 latest-generation devices (currently Samsung Galaxy Tab 4, 10.1\" or 8\"). We also offer a wide range of accessories for rent: hand straps for your reception staff, interactive kiosks for trade shows, and external batteries.",[102,104],{"start":32,"end":103,"type":56},83,{"start":105,"end":106,"type":62},84,531,{"type":37,"text":49,"spans":108},[],{"type":37,"text":110,"spans":111},"For more on this, check out www.handyamo.com or ask for Jonathan at 09 53 41 96 58.\nHappy digital events to all!",[112,116],{"start":113,"end":114,"type":43,"data":115},28,44,{"link_type":45,"url":46,"target":47},{"start":105,"end":117,"type":56},112,[119],{"primary":120,"items":129,"id":131,"slice_type":132,"slice_label":8},{"seo_title":121,"seo_meta_descriptions":125},[122],{"type":37,"text":123,"spans":124},"Events: rent or buy tablets? | Digitevent Blog",[],[126],{"type":37,"text":127,"spans":128},"Renting brings flexibility in quantity, adapting to varying needs from one event to another. Use tablets that always perform well.",[],[130],{},"seo$5044bfc0-60a9-4558-a302-b425ce8df819","seo",{"id":134,"lang":135,"type":9,"uid":136},"akYmMBIAACcAyt75","fr-fr","evenementiel-louer-ou-acheter-les-tablettes",[138,514,1274],{"id":139,"uid":140,"url":8,"type":9,"tags":141,"first_publication_date":143,"slugs":144,"linked_documents":146,"lang":16,"data":147,"_source":511},"en_blog_article_application-check-in-evenement-definition","check-in-app-guide",[142,11],"Glossaire","2026-07-02T10:08:00+0000",[145],"application-check-in--definition-avantages-et-meilleures-pratiques",[],{"distribution":11,"article_title":148,"author_name":153,"publication_date":154,"banner_image":155,"article_content":164,"main_tag":435,"body":436},[149],{"type":20,"text":150,"spans":151,"direction":152},"Check-in App: Definition, Benefits, and Best Practices",[],"ltr","Joy GRAND","2025-04-04T06:29:00+0000",{"dimensions":156,"alt":158,"copyright":8,"url":159,"id":160,"edit":161},{"width":26,"height":157},601,"A person scans a QR code with a smartphone at an event. In the background, a guest holds a document or badge, ready to be checked in. The scene shows a smooth, professional, digitized check-in moment, typical of an event managed with an access control app.","https://images.prismic.io/digi-www/Z-_sandAxsiBwV11_john-tuesday-fBIliiuE0sM-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C4240%2C2831&w=900&h=601","Z-_sandAxsiBwV11",{"x":32,"y":32,"zoom":162,"background":163},1,"transparent",[165,171,183,189,198,200,205,209,212,215,218,221,224,227,239,254,256,259,264,269,274,278,282,284,286,296,300,308,310,313,321,332,336,338,343,346,350,354,358,367,371,373,378,383,389,393,398,403,410,412,417,423,428],{"type":166,"text":167,"spans":168,"direction":152},"heading2","What is a check-in app?",[169],{"start":32,"end":170,"type":56},23,{"type":37,"text":172,"spans":173,"direction":152},"A check-in app (also called an attendance app or access control app) lets event organizers manage attendee arrivals quickly, reliably, and professionally.",[174,177,180],{"start":175,"end":176,"type":56},2,14,{"start":178,"end":179,"type":56},31,45,{"start":181,"end":182,"type":56},49,67,{"type":37,"text":184,"spans":185,"direction":152},"On arrival, guests are welcomed by staff equipped with smartphones or tablets. Their attendance is verified in seconds, either by scanning a QR-code access pass received in a confirmation email, or through a manual search in the app.",[186],{"start":187,"end":188,"type":56},130,193,{"type":37,"text":190,"spans":191,"direction":152},"Thanks to the digitization of the expected attendee list, access control becomes fast, synchronized, and completely smooth. Paper lists are replaced by automated, real-time management.",[192,196],{"start":176,"end":193,"type":43,"data":194},57,{"link_type":45,"url":195,"target":47},"https://www.digitevent.com/en/blog/digital-check-in",{"start":176,"end":197,"type":56},56,{"type":37,"text":49,"spans":199,"direction":152},[],{"type":166,"text":201,"spans":202,"direction":152},"Table of contents",[203],{"start":32,"end":204,"type":56},17,{"type":206,"text":207,"spans":208,"direction":152},"o-list-item","Why adopt a check-in app for your events?",[],{"type":206,"text":210,"spans":211,"direction":152},"A concrete example: client evening with a check-in app",[],{"type":206,"text":213,"spans":214,"direction":152},"How does a check-in app actually work?",[],{"type":206,"text":216,"spans":217,"direction":152},"What criteria should guide your choice of check-in app?\nWhat's the environmental impact?",[],{"type":206,"text":219,"spans":220,"direction":152},"Frequently asked questions (FAQ)",[],{"type":206,"text":222,"spans":223,"direction":152},"Conclusion\n",[],{"type":166,"text":207,"spans":225,"direction":152},[226],{"start":32,"end":95,"type":56},{"type":37,"text":228,"spans":229,"direction":152},"Using a check-in app means choosing smoothness, responsiveness, and precision. Wait times are greatly reduced, human error is nearly eliminated, and the guest experience is enhanced by a fast, professional welcome.",[230,233,236],{"start":231,"end":232,"type":56},36,46,{"start":234,"end":235,"type":56},48,62,{"start":237,"end":238,"type":56},68,77,{"type":37,"text":240,"spans":241,"direction":152},"For organizers, you get real-time arrival tracking, multi-entry synchronization (useful for creating secondary access points with filtering, for example for VIPs), and actionable data to optimize the welcome at your next events.\nThe tool then becomes a real driver of performance and image.",[242,245,248,251],{"start":243,"end":244,"type":56},24,50,{"start":246,"end":247,"type":56},52,79,{"start":249,"end":250,"type":56},168,183,{"start":252,"end":253,"type":56},253,289,{"type":37,"text":49,"spans":255,"direction":152},[],{"type":37,"text":257,"spans":258,"direction":152},"In summary, here are five key features of the check-in app, with the concrete benefit for each:",[],{"type":83,"text":260,"spans":261,"direction":152},"Excel import: updating the list up until a few minutes before the event",[262],{"start":32,"end":263,"type":56},12,{"type":83,"text":265,"spans":266,"direction":152},"Dashboard: instant visibility into arrivals",[267],{"start":32,"end":268,"type":56},9,{"type":83,"text":270,"spans":271,"direction":152},"QR code scanning: fewer check-in errors",[272],{"start":32,"end":273,"type":56},16,{"type":83,"text":275,"spans":276,"direction":152},"On-site badges: printing only for attendees who show up",[277],{"start":32,"end":176,"type":56},{"type":83,"text":279,"spans":280,"direction":152},"Excel export: no more pulling together multiple check-in lists",[281],{"start":32,"end":263,"type":56},{"type":37,"text":49,"spans":283,"direction":152},[],{"type":37,"text":49,"spans":285,"direction":152},[],{"type":37,"text":287,"spans":288,"direction":152},"💬 Expert quote\n \"The check-in app completely changes the game for organizers. You gain control, responsiveness, and you professionalize the experience from the very first minute.\", Joy Grand, Marketing Manager, Digitevent\n",[289,291,293],{"start":290,"end":273,"type":56},3,{"start":204,"end":292,"type":62},180,{"start":294,"end":295,"type":56},182,222,{"type":166,"text":210,"spans":297,"direction":152},[298],{"start":32,"end":299,"type":56},54,{"type":37,"text":301,"spans":302,"direction":152},"For a client evening bringing together 250 guests, a company chose to use a check-in app. The result? Guests were welcomed with no line, scanned in under 5 seconds. Live tracking let organizers kick off the opening speech as soon as the expected attendee threshold was reached.\nThe event got off to the best possible start, and the company's brand image came out stronger.\nFinally, exporting the data via an Excel attendance list made it possible to precisely analyze turnout and fuel post-event actions (thank-you messages, follow-ups, lead segmentation, etc.).",[303,305],{"start":304,"end":181,"type":56},6,{"start":306,"end":307,"type":56},408,429,{"type":37,"text":49,"spans":309,"direction":152},[],{"type":166,"text":213,"spans":311,"direction":152},[312],{"start":32,"end":87,"type":56},{"type":37,"text":314,"spans":315,"direction":152},"It all starts with subscribing to an event management solution like Digitevent. Guests register online, then receive an access pass with a QR code in a confirmation email.",[316,318],{"start":317,"end":235,"type":56},19,{"start":319,"end":320,"type":56},139,170,{"type":37,"text":322,"spans":323,"direction":152},"On the day, staff use touch tablets or smartphones to scan QR codes or search for names.\nThe system automatically updates the list of attendees, providing real-time access control.",[324,326,329],{"start":325,"end":244,"type":56},22,{"start":327,"end":328,"type":56},100,143,{"start":330,"end":331,"type":56},155,179,{"type":37,"text":333,"spans":334,"direction":152},"You can also add secondary checkpoints with specific access restrictions based on guest type: press, VIP, partners, etc.",[335],{"start":204,"end":87,"type":56},{"type":37,"text":49,"spans":337,"direction":152},[],{"type":166,"text":339,"spans":340,"direction":152},"What criteria should guide your choice of check-in app?",[341],{"start":32,"end":342,"type":56},55,{"type":37,"text":344,"spans":345,"direction":152},"To make the right choice, look for a solution that is:",[],{"type":83,"text":347,"spans":348,"direction":152},"Intuitive: quick to learn for teams, even non-technical ones.",[349],{"start":32,"end":268,"type":56},{"type":83,"text":351,"spans":352,"direction":152},"Multi-device: compatible with smartphones, tablets, iOS, and Android.",[353],{"start":32,"end":263,"type":56},{"type":83,"text":355,"spans":356,"direction":152},"Customizable: badge editing, automatic SMS on check-in if you want to direct a guest or alert your staff to a VIP's arrival, multi-user access, filtering by guest type.",[357],{"start":32,"end":263,"type":56},{"type":83,"text":359,"spans":360,"direction":152},"Secure: GDPR compliance and, ideally, ISO 27001 certification.",[361,362,366],{"start":32,"end":304,"type":56},{"start":87,"end":363,"type":43,"data":364},61,{"link_type":45,"url":365,"target":47},"https://www.digitevent.com/en/blog/iso-27001-certification-data-security",{"start":87,"end":363,"type":56},{"type":83,"text":368,"spans":369,"direction":152},"Analytics: export of check-in data, attendance rate, and no-shows.",[370],{"start":32,"end":268,"type":56},{"type":37,"text":49,"spans":372,"direction":152},[],{"type":166,"text":374,"spans":375,"direction":152},"What's the environmental impact?",[376],{"start":32,"end":377,"type":56},32,{"type":37,"text":379,"spans":380,"direction":152},"The check-in app helps reduce the carbon footprint of events.\n It enables, in particular:",[381],{"start":170,"end":382,"type":56},60,{"type":83,"text":384,"spans":385,"direction":152},"The elimination of paper lists and pre-printed badges.",[386],{"start":387,"end":388,"type":56},4,30,{"type":83,"text":390,"spans":391,"direction":152},"Better crowd-flow anticipation: less congestion, less logistical stress.",[392],{"start":32,"end":388,"type":56},{"type":83,"text":394,"spans":395,"direction":152},"The use of recyclable badges or digital display media.",[396],{"start":397,"end":113,"type":56},11,{"type":83,"text":399,"spans":400,"direction":152},"Flexibility in case of last-minute list changes",[401],{"start":170,"end":402,"type":56},47,{"type":37,"text":404,"spans":405,"direction":152},"Adopting a check-in app means combining operational efficiency and environmental responsibility.",[406,407],{"start":397,"end":170,"type":56},{"start":408,"end":409,"type":56},40,95,{"type":37,"text":49,"spans":411,"direction":152},[],{"type":166,"text":413,"spans":414,"direction":152},"Conclusion",[415],{"start":32,"end":416,"type":56},10,{"type":37,"text":418,"spans":419,"direction":152},"The check-in app fundamentally changes the way you welcome your attendees. Faster, more reliable, and more environmentally friendly, it helps you deliver a professional welcome experience while centralizing data to analyze your event performance.",[420],{"start":421,"end":422,"type":56},156,187,{"type":37,"text":424,"spans":425,"direction":152},"It becomes an essential building block of any modern event organization, whether it's a seminar, a client evening, or a large trade show.",[426],{"start":176,"end":427,"type":56},71,{"type":37,"text":429,"spans":430,"direction":152},"Ready to take action?\nWith Digitevent, discover a check-in app that's reliable, intuitive, and designed to smooth every step of your attendee journey.",[431,432],{"start":32,"end":325,"type":56},{"start":433,"end":434,"type":56},27,37,"news",[437,450],{"primary":438,"items":447,"id":449,"slice_type":132,"slice_label":8},{"seo_title":439,"seo_meta_descriptions":443},[440],{"type":37,"text":441,"spans":442,"direction":152},"Check-in app: welcome your attendees quickly",[],[444],{"type":37,"text":445,"spans":446,"direction":152},"Discover how a check-in app streamlines registration, cuts wait times, and improves the experience at your professional events.",[],[448],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8",{"primary":451,"items":456,"id":509,"slice_type":510,"slice_label":8},{"title":452},[453],{"type":454,"text":219,"spans":455,"direction":152},"heading3",[],[457,467,476,485,498],{"question":458,"answer":463},[459],{"type":460,"text":461,"spans":462,"direction":152},"heading4","How does a check-in app work?",[],[464],{"type":37,"text":465,"spans":466,"direction":152},"It's based on digitizing the guest list. Each attendee receives a QR code that's scanned at the entrance via a tablet or smartphone, or is found by name to instantly confirm their attendance.",[],{"question":468,"answer":472},[469],{"type":460,"text":470,"spans":471,"direction":152},"What are the advantages over paper?",[],[473],{"type":37,"text":474,"spans":475,"direction":152},"Time savings, fewer errors, a more modern image, and instant access to attendance data.",[],{"question":477,"answer":481},[478],{"type":460,"text":479,"spans":480,"direction":152},"Can the tool be customized?",[],[482],{"type":37,"text":483,"spans":484,"direction":152},"Yes. You can add your logo, customize badges, send automated messages, and manage different types of access (e.g., speakers, VIPs, etc.).",[],{"question":486,"answer":490},[487],{"type":460,"text":488,"spans":489,"direction":152},"Is it secure?",[],[491],{"type":37,"text":492,"spans":493,"direction":152},"Absolutely. It's essential to choose an app that complies with GDPR. The best solutions include data encryption, secure authentication, and are certified ISO 27001.",[494,495],{"start":204,"end":182,"type":56},{"start":496,"end":497,"type":56},154,163,{"question":499,"answer":503},[500],{"type":460,"text":501,"spans":502,"direction":152},"Can access be filtered by guest type?",[],[504],{"type":37,"text":505,"spans":506,"direction":152},"Yes. You can set up secondary checkpoints reserved for specific guest categories only.",[507],{"start":508,"end":95,"type":56},20,"faq$5816192c-9609-4730-ac17-e612a179ef4b","faq",{"id":512,"lang":135,"type":9,"uid":513},"akYm9RIAAC0AyuHB","application-check-in-evenement-definition",{"id":515,"uid":516,"url":8,"type":9,"tags":517,"first_publication_date":518,"slugs":519,"linked_documents":521,"lang":16,"data":522,"_source":1271},"en_blog_article_adopter-une-application-evenementielle","why-adopt-event-app",[11],"2026-07-02T10:07:54+0000",[520],"pourquoi-adopter-une-application-evenementielle-en-2026-",[],{"distribution":11,"article_title":523,"author_name":153,"publication_date":527,"banner_image":528,"article_content":535,"main_tag":1199,"body":1200},[524],{"type":20,"text":525,"spans":526,"direction":152},"Why adopt an event app in 2026?",[],"2025-12-09T09:20:00+0000",{"dimensions":529,"alt":531,"copyright":8,"url":532,"id":533,"edit":534},{"width":26,"height":530},600,"Three people, a man in the center holding a smartphone with two colleagues beside him, looking together at the phone screen with interest during an office event.","https://images.prismic.io/digi-www/aTa2vnNYClf9n6xd_ChatGPT-Image-8-d%C3%A9c.-2025_-12_28_59.webp?auto=format%2Ccompress&w=900&h=600","aTa2vnNYClf9n6xd",{"x":32,"y":32,"zoom":162,"background":163},[536,548,550,553,555,558,561,563,567,571,578,586,588,591,594,597,601,605,608,611,613,615,620,623,625,630,634,639,644,648,650,653,655,660,663,668,670,674,680,689,693,695,699,703,706,709,711,714,719,727,731,737,739,743,748,753,756,758,763,769,774,776,780,784,788,792,796,799,803,808,812,816,820,822,824,827,829,833,836,842,844,848,854,858,864,868,870,874,880,883,887,894,896,900,903,905,908,911,914,917,920,923,926,928,931,933,937,940,943,946,948,952,955,958,962,966,970,972,974,979,981,985,988,992,995,999,1001,1003,1006,1011,1018,1020,1024,1027,1031,1035,1039,1043,1045,1047,1051,1054,1058,1062,1066,1068,1070,1073,1076,1079,1081,1085,1089,1097,1099,1102,1106,1114,1117,1121,1124,1126,1128,1131,1135,1140,1144,1146,1148,1151,1153,1157,1161,1165,1167,1170,1174,1177,1181,1184,1187,1190,1192,1195],{"type":37,"text":537,"spans":538,"direction":152},"In 2026, organizing an event can no longer be just about booking a venue, printing a program, and handling a few emails. \nAudience expectations have changed: attendees want real-time information, relevant push notifications, easy exchanges via an integrated chat and a smooth, clear, personalized user experience.",[539,542,545],{"start":540,"end":541,"type":56},173,194,{"start":543,"end":544,"type":56},196,223,{"start":546,"end":547,"type":56},247,263,{"type":37,"text":49,"spans":549,"direction":152},[],{"type":37,"text":551,"spans":552,"direction":152},"For organizers, the needs are just as important: getting reliable data to measure ROI, tracking engagement, and improving overall performance, which explains why more and more of them are now adopting a dedicated mobile app for their events.",[],{"type":37,"text":49,"spans":554,"direction":152},[],{"type":37,"text":556,"spans":557,"direction":152},"This shift is driven by the rise of hybrid formats, the pursuit of operational efficiency, and the desire to centralize all information in a single space.",[],{"type":37,"text":559,"spans":560,"direction":152},"The result: the event app has become an essential tool, for attendees and organizers alike.",[],{"type":37,"text":49,"spans":562,"direction":152},[],{"type":166,"text":564,"spans":565,"direction":152},"Everything you need to know about the event app ",[566],{"start":32,"end":234,"type":56},{"type":454,"text":568,"spans":569,"direction":152},"What is an event app? ",[570],{"start":32,"end":325,"type":56},{"type":37,"text":572,"spans":573,"direction":152},"The event app supports attendees before, during, and after the event.\nIt centralizes all essential information (program, speakers, partners and exhibitors, notifications) in a single, intuitive, and customizable space that reflects the event's identity.",[574,575],{"start":176,"end":237,"type":56},{"start":576,"end":577,"type":56},176,217,{"type":37,"text":579,"spans":580,"direction":152},"Designed to simplify organization and deliver a better experience, it helps everyone become more autonomous.",[581,583],{"start":234,"end":582,"type":56},65,{"start":584,"end":585,"type":56},85,108,{"type":37,"text":49,"spans":587,"direction":152},[],{"type":37,"text":589,"spans":590,"direction":152},"Its goals are varied:",[],{"type":83,"text":592,"spans":593,"direction":152},"ensuring a smooth, consistent experience, ",[],{"type":83,"text":595,"spans":596,"direction":152},"engaging attendees ahead of time so they can prepare their visit and get the most out of their experience at the event,",[],{"type":83,"text":598,"spans":599,"direction":152},"bringing all exchanges and information together in one place,",[600],{"start":32,"end":402,"type":56},{"type":83,"text":602,"spans":603,"direction":152},"unifying the journey from registration to the big day,",[604],{"start":32,"end":508,"type":56},{"type":83,"text":606,"spans":607,"direction":152},"facilitating relevant connections,",[],{"type":83,"text":609,"spans":610,"direction":152},"relying on reliable data to analyze engagement.",[],{"type":37,"text":49,"spans":612,"direction":152},[],{"type":37,"text":49,"spans":614,"direction":152},[],{"type":454,"text":616,"spans":617,"direction":152},"The main benefits for organizers  ",[618],{"start":32,"end":619,"type":56},34,{"type":37,"text":621,"spans":622,"direction":152},"For organizers, the event app offers, above all, a simpler and more structured way to manage the attendee experience. It complements the existing ecosystem (website, emails, check-in, etc.) by centralizing key information and facilitating interactions.",[],{"type":37,"text":49,"spans":624,"direction":152},[],{"type":83,"text":626,"spans":627,"direction":152},"Having a single, consistent space to share essential information (program, speakers, sessions, practical details) without multiplying the number of formats.",[628],{"start":32,"end":629,"type":56},33,{"type":83,"text":631,"spans":632,"direction":152},"Reducing manual updates: any change made in the Digitevent interface syncs automatically with the app, which reduces the risk of errors and duplicate work.",[633],{"start":32,"end":170,"type":56},{"type":83,"text":635,"spans":636,"direction":152},"Streamlining communication thanks to built-in notifications (reminders, schedule changes, important information) and avoiding extra emails on the big day.",[637],{"start":32,"end":638,"type":56},26,{"type":83,"text":640,"spans":641,"direction":152},"Getting reliable data on session views, app adoption, networking, and business meetings, to assess real engagement.",[642],{"start":32,"end":643,"type":56},21,{"type":83,"text":645,"spans":646,"direction":152},"Boosting the visibility of speakers, sponsors, or exhibitors, through profiles that are easy for attendees to browse and fully integrated into the overall journey.",[647],{"start":32,"end":382,"type":56},{"type":37,"text":49,"spans":649,"direction":152},[],{"type":37,"text":651,"spans":652,"direction":152},"A solution designed to reduce operational workload, improve the clarity of the attendee journey, and provide concrete engagement tracking.",[],{"type":37,"text":49,"spans":654,"direction":152},[],{"type":166,"text":656,"spans":657,"direction":152},"The attendee experience first: the 4 features that make the difference",[658],{"start":32,"end":659,"type":56},70,{"type":37,"text":661,"spans":662,"direction":152},"The event app is not just an accessory: it extends the attendee experience and makes organizing every key moment easier.\nDesigned to be intuitive and accessible on mobile or desktop, it supports every user throughout the event.",[],{"type":37,"text":664,"spans":665,"direction":152},"Here are the 4 essential features every event app should offer 👇",[666],{"start":667,"end":629,"type":56},13,{"type":37,"text":49,"spans":669,"direction":152},[],{"type":454,"text":671,"spans":672,"direction":152},"Interactive program and personalized schedule ",[673],{"start":32,"end":232,"type":56},{"type":37,"text":675,"spans":676,"direction":152},"This is the most used feature among attendees.\nThey can browse the full program, discover the available sessions, and build their own schedule in just a few clicks.",[677],{"start":678,"end":679,"type":56},8,29,{"type":37,"text":681,"spans":682,"direction":152},"All the information is gathered in one place: times, locations, speakers, partners involved, and more.\nThis clear, real-time view lets everyone plan their day without printed documents or email exchanges.\nThe program becomes a personal dashboard synced with the organizer's information.",[683,686],{"start":684,"end":685,"type":56},144,203,{"start":687,"end":688,"type":56},227,246,{"type":37,"text":690,"spans":691,"direction":152},"💡 To go even further, you can enable surveys at the end of a session or after the event. They let you collect feedback while it's fresh and enrich the overall analysis of your event.",[692],{"start":290,"end":643,"type":56},{"type":37,"text":49,"spans":694,"direction":152},[],{"type":454,"text":696,"spans":697,"direction":152},"B2B meeting management ",[698],{"start":32,"end":170,"type":56},{"type":37,"text":700,"spans":701,"direction":152},"The app includes a professional Matchmaking module, ideal for business-oriented events.",[702],{"start":377,"end":244,"type":56},{"type":83,"text":704,"spans":705,"direction":152},"Organizers define the meeting rules (industry, profile type, available time slots).",[],{"type":83,"text":707,"spans":708,"direction":152},"Attendees book their qualified meetings independently, directly from the app.",[],{"type":37,"text":49,"spans":710,"direction":152},[],{"type":37,"text":712,"spans":713,"direction":152},"The result: easier connections between exhibitors, partners, and visitors, with clear visibility into upcoming, confirmed, or completed meetings.\n",[],{"type":454,"text":715,"spans":716,"direction":152},"Networking and exchanges between attendees ",[717],{"start":32,"end":718,"type":56},43,{"type":37,"text":720,"spans":721,"direction":152},"An event's success also depends on the quality of the connections made.\nThanks to badge scanning via QR Code, attendees can easily add contacts, grow their network, and find their exchanges again after the event.",[722,723,725],{"start":89,"end":659,"type":56},{"start":724,"end":585,"type":56},82,{"start":726,"end":328,"type":56},124,{"type":37,"text":728,"spans":729,"direction":152},"The built-in chat makes it easy to communicate with other attendees or partners, without relying on third-party tools.\nConversations stay targeted and relevant throughout the event.",[730],{"start":387,"end":204,"type":56},{"type":37,"text":732,"spans":733,"direction":152},"On the organizer's side, the data (contacts added, adoption rate, activity) provides a clear view of networking dynamics.",[734],{"start":735,"end":736,"type":56},101,120,{"type":37,"text":49,"spans":738,"direction":152},[],{"type":454,"text":740,"spans":741,"direction":152},"Automatic and push notifications",[742],{"start":32,"end":377,"type":56},{"type":37,"text":744,"spans":745,"direction":152},"Automatic notifications let you share the right information at the right time: a reminder before a session, a meeting change or cancellation, and more.\nThey help attendees avoid missing an activity throughout the day.",[746,747],{"start":32,"end":170,"type":56},{"start":377,"end":238,"type":56},{"type":37,"text":749,"spans":750,"direction":152},"Push notifications provide instant updates on schedule changes, reminders, or news.",[751],{"start":32,"end":752,"type":56},18,{"type":37,"text":754,"spans":755,"direction":152},"💡 By combining these four features, the app becomes a true digital companion for the event.",[],{"type":37,"text":49,"spans":757,"direction":152},[],{"type":166,"text":759,"spans":760,"direction":152},"Measuring the ROI of your event app",[761],{"start":32,"end":762,"type":56},35,{"type":37,"text":764,"spans":765,"direction":152},"Beyond the user experience, an event app is also a valuable source of data for organizers.",[766,767],{"start":178,"end":408,"type":56},{"start":55,"end":768,"type":56},74,{"type":37,"text":770,"spans":771,"direction":152},"It lets you measure engagement, participation, and the effectiveness of communication efforts in real time, to prove the value of the investment.",[772],{"start":263,"end":773,"type":56},106,{"type":37,"text":49,"spans":775,"direction":152},[],{"type":454,"text":777,"spans":778,"direction":152},"Why track performance indicators?",[779],{"start":32,"end":629,"type":56},{"type":37,"text":781,"spans":782,"direction":152},"Measuring an app's performance means assessing the impact of your event.\n This data is essential to:",[783],{"start":434,"end":193,"type":56},{"type":83,"text":785,"spans":786,"direction":152},"demonstrate the return on investment (ROI) to management, partners, or sponsors;",[787],{"start":32,"end":231,"type":56},{"type":83,"text":789,"spans":790,"direction":152},"identify strengths and areas for improvement for future editions;",[791],{"start":32,"end":114,"type":56},{"type":83,"text":793,"spans":794,"direction":152},"better understand attendee behavior in order to adapt your communication and content strategy.\n",[795],{"start":32,"end":762,"type":56},{"type":37,"text":797,"spans":798,"direction":152},"Concretely, five metrics deserve priority tracking:",[],{"type":83,"text":800,"spans":801,"direction":152},"App adoption rate: percentage of attendees who used the app, to assess buy-in for the tool",[802],{"start":32,"end":204,"type":56},{"type":83,"text":804,"spans":805,"direction":152},"Engagement rate: frequency and duration of logins, clicks, messages sent, to identify key moments and the most-used features",[806],{"start":32,"end":807,"type":56},15,{"type":83,"text":809,"spans":810,"direction":152},"Number of B2B meetings: total meetings confirmed via the app, to measure Matchmaking performance and the business value generated",[811],{"start":32,"end":325,"type":56},{"type":83,"text":813,"spans":814,"direction":152},"Number of contacts scanned: interactions between attendees and leads collected, to assess the quality of networking and the opportunities created",[815],{"start":32,"end":638,"type":56},{"type":83,"text":817,"spans":818,"direction":152},"Survey response rate: participation in post-event forms, to measure attendees' overall interest and satisfaction.    ",[819],{"start":32,"end":508,"type":56},{"type":37,"text":49,"spans":821,"direction":152},[],{"type":37,"text":49,"spans":823,"direction":152},[],{"type":37,"text":825,"spans":826,"direction":152},"By centralizing all this information on a single platform, you get a complete view of the experience before, during, and after the event.",[],{"type":37,"text":49,"spans":828,"direction":152},[],{"type":166,"text":830,"spans":831,"direction":152},"The event app in service of a CSR approach",[832],{"start":32,"end":97,"type":56},{"type":37,"text":834,"spans":835,"direction":152},"Responsible digital practices now play an important role in the events industry.",[],{"type":37,"text":837,"spans":838,"direction":152},"By centralizing all information in a single space, the event app helps reduce the environmental impact of events while simplifying organization.",[839,840],{"start":55,"end":69,"type":56},{"start":427,"end":841,"type":56},102,{"type":37,"text":49,"spans":843,"direction":152},[],{"type":454,"text":845,"spans":846,"direction":152},"Reduce the environmental impact",[847],{"start":32,"end":178,"type":56},{"type":37,"text":849,"spans":850,"direction":152},"By bringing all information together in a single space, the event app makes it possible to eliminate most paper materials: programs, schedules, tickets, or information sheets.\n👉 Result: fewer printouts, less waste, and simplified logistics.",[851],{"start":852,"end":853,"type":56},91,121,{"type":37,"text":855,"spans":856,"direction":152},"It also helps reduce physical signage (posters, panels, distributed documents) by making everything accessible on mobile or computer.",[857],{"start":176,"end":434,"type":56},{"type":37,"text":859,"spans":860,"direction":152},"And thanks to the option of offering hybrid formats, travel is reduced, which helps lower the carbon footprint of events.",[861,862],{"start":434,"end":55,"type":56},{"start":105,"end":863,"type":56},110,{"type":37,"text":865,"spans":866,"direction":152},"Using it also means showcasing your CSR commitments to attendees, partners, and sponsors.",[867],{"start":508,"end":55,"type":56},{"type":37,"text":49,"spans":869,"direction":152},[],{"type":454,"text":871,"spans":872,"direction":152},"Promote inclusion and accessibility",[873],{"start":32,"end":762,"type":56},{"type":37,"text":875,"spans":876,"direction":152},"An event web app (PWA), accessible without any download or technical constraint, guarantees equitable access for all audiences.",[877],{"start":878,"end":879,"type":56},92,127,{"type":37,"text":881,"spans":882,"direction":152},"Whether for attendees less comfortable with digital tools, international audiences, or people with disabilities, everyone can follow the event without difficulty.",[],{"type":37,"text":884,"spans":885,"direction":152},"This universal accessibility strengthens the inclusive and responsible dimension of the organization.",[886],{"start":32,"end":735,"type":56},{"type":37,"text":888,"spans":889,"direction":152},"💡 At Digitevent, we support organizers who want to combine innovation and responsibility with our event web app.",[890,893],{"start":290,"end":273,"type":43,"data":891},{"link_type":45,"url":892,"target":47},"https://www.digitevent.com/fr",{"start":304,"end":273,"type":56},{"type":37,"text":49,"spans":895,"direction":152},[],{"type":454,"text":897,"spans":898,"direction":152},"Web app vs generic app: two approaches, two experiences",[899],{"start":32,"end":342,"type":56},{"type":37,"text":901,"spans":902,"direction":152},"Today, many event apps exist: some for the general public, others geared toward professionals.\n But they don't all address the same challenges. For a B2B event, the goal isn't just to share a program: you need a reliable, secure tool aligned with your brand image.",[],{"type":37,"text":49,"spans":904,"direction":152},[],{"type":454,"text":906,"spans":907,"direction":152},"Why choose an event web app?",[],{"type":37,"text":909,"spans":910,"direction":152},"The event web app checks every box: simplicity, performance, and consistency.",[],{"type":83,"text":912,"spans":913,"direction":152},"No download: a link or a QR code, and your attendees instantly access the app on any device.",[],{"type":83,"text":915,"spans":916,"direction":152},"Native app-like experience: thanks to the PWA format, they can add the icon to their home screen, enjoy full-screen display, and receive push notifications, without going through app stores.",[],{"type":83,"text":918,"spans":919,"direction":152},"Complete customization: colors, logo, typography, content, etc. The web app adapts to your identity to deliver an experience that truly reflects your brand.",[],{"type":83,"text":921,"spans":922,"direction":152},"Real-time updates: all changes are visible instantly, with no action needed from attendees.",[],{"type":83,"text":924,"spans":925,"direction":152},"Maximum security & compatibility: protected data, optimal performance across all browsers.\n",[],{"type":37,"text":49,"spans":927,"direction":152},[],{"type":37,"text":929,"spans":930,"direction":152},"In short: a flexible, modern solution perfectly suited to organizers who want simple management and a seamless, consistent attendee experience, from the first click to the big day.",[],{"type":37,"text":49,"spans":932,"direction":152},[],{"type":166,"text":934,"spans":935,"direction":152},"Driving adoption of your app: best practices",[936],{"start":32,"end":114,"type":56},{"type":37,"text":938,"spans":939,"direction":152},"An app is only truly useful if it's easy to pick up and naturally integrated into the attendee journey.",[],{"type":37,"text":941,"spans":942,"direction":152},"Even the best event app won't do its job if attendees don't use it.",[],{"type":37,"text":944,"spans":945,"direction":152},"Here are the best practices for maximizing adoption 👇",[],{"type":37,"text":49,"spans":947,"direction":152},[],{"type":454,"text":949,"spans":950,"direction":152},"Communicate from the moment attendees register",[951],{"start":32,"end":232,"type":56},{"type":37,"text":953,"spans":954,"direction":152},"Adoption begins with the very first contact with the event.",[],{"type":37,"text":956,"spans":957,"direction":152},"Let attendees know the app exists from the moment they register, clearly explaining its purpose:",[],{"type":83,"text":959,"spans":960,"direction":152},"Add a clear mention on the registration page: explain what the app is for (program, networking, notifications, etc.).",[961],{"start":304,"end":114,"type":56},{"type":83,"text":963,"spans":964,"direction":152},"Include a link to the app in the registration confirmation email.",[965],{"start":678,"end":69,"type":56},{"type":83,"text":967,"spans":968,"direction":152},"Highlight the useful features: schedule, meeting booking, chat, etc.",[969],{"start":176,"end":679,"type":56},{"type":37,"text":49,"spans":971,"direction":152},[],{"type":37,"text":49,"spans":973,"direction":152},[],{"type":37,"text":975,"spans":976,"direction":152},"💡 Tip: the better attendees understand the app's added value before the event, the more they'll use it on the day.",[977],{"start":290,"end":978,"type":56},7,{"type":37,"text":49,"spans":980,"direction":152},[],{"type":454,"text":982,"spans":983,"direction":152},"Simplify access and navigation",[984],{"start":32,"end":388,"type":56},{"type":37,"text":986,"spans":987,"direction":152},"Nothing holds back adoption more than complicated access.\nMake logging in and getting started as easy as possible:",[],{"type":83,"text":989,"spans":990,"direction":152},"Offer a QR code or a direct link for quick access from mobile.",[991],{"start":678,"end":377,"type":56},{"type":83,"text":993,"spans":994,"direction":152},"Avoid unnecessary steps when logging in: access should be immediate.",[],{"type":83,"text":996,"spans":997,"direction":152},"Pay attention to the interface: clear, intuitive, readable on every screen.",[998],{"start":643,"end":388,"type":56},{"type":37,"text":49,"spans":1000,"direction":152},[],{"type":37,"text":49,"spans":1002,"direction":152},[],{"type":37,"text":1004,"spans":1005,"direction":152},"The goal: make access as natural as possible, with no download or complex procedure.",[],{"type":37,"text":1007,"spans":1008,"direction":152},"\"An app only has impact if it's simple to use and well integrated into the overall event experience. Our role at Digitevent is to make that adoption natural, both for attendees and for organizers.\"",[1009],{"start":32,"end":1010,"type":62},197,{"type":37,"text":1012,"spans":1013,"direction":152},"Damien Remise, Account Manager at Digitevent",[1014,1017],{"start":32,"end":114,"type":43,"data":1015},{"link_type":45,"url":1016,"target":47},"https://www.linkedin.com/in/damien-remise/",{"start":32,"end":114,"type":56},{"type":37,"text":49,"spans":1019,"direction":152},[],{"type":454,"text":1021,"spans":1022,"direction":152},"Promote the app across all your channels",[1023],{"start":32,"end":408,"type":56},{"type":37,"text":1025,"spans":1026,"direction":152},"Make your app a central part of your communications.\nAttendees should hear about it several times before the big day:",[],{"type":83,"text":1028,"spans":1029,"direction":152},"Create a dedicated page on the event website.",[1030],{"start":268,"end":170,"type":56},{"type":83,"text":1032,"spans":1033,"direction":152},"Add a simple FAQ to answer practical questions.",[1034],{"start":304,"end":273,"type":56},{"type":83,"text":1036,"spans":1037,"direction":152},"Include visuals of the app (screenshots, screens) in your newsletters, social media posts, and emails.",[1038],{"start":678,"end":638,"type":56},{"type":83,"text":1040,"spans":1041,"direction":152},"Mention it regularly in your communications (registration confirmation emails, follow-ups, reminders).",[1042],{"start":679,"end":114,"type":56},{"type":37,"text":49,"spans":1044,"direction":152},[],{"type":37,"text":49,"spans":1046,"direction":152},[],{"type":454,"text":1048,"spans":1049,"direction":152},"Encourage use during the event ",[1050],{"start":32,"end":178,"type":56},{"type":37,"text":1052,"spans":1053,"direction":152},"On the day, make it easy to use the app on the ground:",[],{"type":83,"text":1055,"spans":1056,"direction":152},"Place visible QR codes at check-in, in rooms, and in high-traffic areas.",[1057],{"start":32,"end":325,"type":56},{"type":83,"text":1059,"spans":1060,"direction":152},"Train your teams and partners to use it so they can help attendees.",[1061],{"start":32,"end":679,"type":56},{"type":83,"text":1063,"spans":1064,"direction":152},"Use push notifications to inform, remind, or direct attendees in real time.",[1065],{"start":32,"end":325,"type":56},{"type":37,"text":49,"spans":1067,"direction":152},[],{"type":37,"text":49,"spans":1069,"direction":152},[],{"type":37,"text":1071,"spans":1072,"direction":152},"By supporting attendees, you create a usage habit that strengthens engagement throughout the event.",[],{"type":37,"text":1074,"spans":1075,"direction":152},"An event app isn't imposed, it's adopted.",[],{"type":37,"text":1077,"spans":1078,"direction":152},"The simpler and more useful it is, the more naturally attendees will use it.",[],{"type":37,"text":49,"spans":1080,"direction":152},[],{"type":166,"text":1082,"spans":1083,"direction":152},"The Digitevent event app",[1084],{"start":32,"end":243,"type":56},{"type":454,"text":1086,"spans":1087,"direction":152},"Digitevent's key features ",[1088],{"start":32,"end":638,"type":56},{"type":37,"text":1090,"spans":1091,"direction":152},"The Digitevent event app is a complete progressive web app, designed to meet the practical needs of organizers: easy access, a clear attendee experience, and reliable data to track the event.",[1092,1095],{"start":32,"end":243,"type":43,"data":1093},{"link_type":45,"url":1094,"target":47},"https://www.digitevent.com/en/feature/event-app",{"start":89,"end":1096,"type":56},58,{"type":37,"text":49,"spans":1098,"direction":152},[],{"type":37,"text":1100,"spans":1101,"direction":152},"It brings together in a single space:",[],{"type":83,"text":1103,"spans":1104,"direction":152},"an interactive program with a personalized schedule,",[1105],{"start":290,"end":325,"type":56},{"type":83,"text":1107,"spans":1108,"direction":152},"networking modules and B2B matchmaking,",[1109,1110,1113],{"start":32,"end":416,"type":56},{"start":170,"end":89,"type":43,"data":1111},{"link_type":45,"url":1112,"target":47},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"start":170,"end":87,"type":56},{"type":83,"text":1115,"spans":1116,"direction":152},"the attendee profile, where they can update their information,",[],{"type":83,"text":1118,"spans":1119,"direction":152},"a built-in chat,",[1120],{"start":175,"end":807,"type":56},{"type":83,"text":1122,"spans":1123,"direction":152},"a photo directory of attendees and exhibitors.",[],{"type":37,"text":49,"spans":1125,"direction":152},[],{"type":37,"text":49,"spans":1127,"direction":152},[],{"type":37,"text":1129,"spans":1130,"direction":152},"In addition, the Digitevent web app is:",[],{"type":83,"text":1132,"spans":1133,"direction":152},"customizable to reflect your brand (logo, colors, content),",[1134],{"start":32,"end":619,"type":56},{"type":83,"text":1136,"spans":1137,"direction":152},"accessible on all devices,",[1138],{"start":32,"end":1139,"type":56},25,{"type":83,"text":1141,"spans":1142,"direction":152},"and hosted in a secure environment, compliant with ISO standards and GDPR.",[1143],{"start":387,"end":619,"type":56},{"type":37,"text":49,"spans":1145,"direction":152},[],{"type":37,"text":49,"spans":1147,"direction":152},[],{"type":37,"text":1149,"spans":1150,"direction":152},"The goal: offer an app with strong added value, simple to deploy, intuitive for attendees, and consistent with your brand image.",[],{"type":37,"text":49,"spans":1152,"direction":152},[],{"type":454,"text":1154,"spans":1155,"direction":152},"Human support at every step ",[1156],{"start":32,"end":113,"type":56},{"type":37,"text":1158,"spans":1159,"direction":152},"Beyond the tool, Digitevent offers human support to secure every step of your project.",[1160],{"start":762,"end":234,"type":56},{"type":37,"text":1162,"spans":1163,"direction":152},"Each event is overseen by a dedicated project manager, who supports you from preparation through the post-event phase. ",[1164],{"start":113,"end":81,"type":56},{"type":37,"text":49,"spans":1166,"direction":152},[],{"type":37,"text":1168,"spans":1169,"direction":152},"Their role:",[],{"type":83,"text":1171,"spans":1172,"direction":152},"help you configure the app based on your event format (trade show, conference, convention, forum, seminar, etc.);",[1173],{"start":268,"end":638,"type":56},{"type":83,"text":1175,"spans":1176,"direction":152},"support you in setting up the program, sessions, networking, and matchmaking; ",[],{"type":83,"text":1178,"spans":1179,"direction":152},"share communication best practices with you to maximize your audience's engagement, and give you recommendations to make it easier to get up to speed with the platform on the day.",[1180],{"start":304,"end":619,"type":56},{"type":37,"text":1182,"spans":1183,"direction":152},"\n",[],{"type":37,"text":1185,"spans":1186,"direction":152},"During and after the event, the Digitevent teams remain available to answer your questions and support you if needed.",[],{"type":37,"text":1188,"spans":1189,"direction":152},"The goal: to offer you reliable support while giving you full control over your event app.",[],{"type":37,"text":49,"spans":1191,"direction":152},[],{"type":37,"text":1193,"spans":1194,"direction":152},"In 2026, the event app has become essential: it improves the on-site experience while facilitating communication and engagement.",[],{"type":37,"text":1196,"spans":1197,"direction":152},"👉 Try the Digitevent app and simplify the preparation, communication, and follow-up of your event.",[1198],{"start":290,"end":638,"type":56},"advice",[1201,1214],{"primary":1202,"items":1211,"id":1213,"slice_type":132,"slice_label":8},{"seo_title":1203,"seo_meta_descriptions":1207},[1204],{"type":37,"text":1205,"spans":1206,"direction":152},"Event App: why adopt it in 2026",[],[1208],{"type":37,"text":1209,"spans":1210,"direction":152},"Discover why an event app is essential in 2026 to improve the attendee experience and optimize your organization.",[],[1212],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"primary":1215,"items":1220,"id":1270,"slice_type":510,"slice_label":8},{"title":1216},[1217],{"type":454,"text":1218,"spans":1219,"direction":152},"FAQ: Event app",[],[1221,1230,1246,1258],{"question":1222,"answer":1226},[1223],{"type":460,"text":1224,"spans":1225,"direction":152},"How does the app improve the attendee experience?",[],[1227],{"type":37,"text":1228,"spans":1229,"direction":152},"The app transforms the attendee experience by centralizing everything in one place: program, practical information, notifications, and interaction tools like networking or chat.\nIt simplifies communication, makes navigation easier, and offers a smooth, consistent journey, which strengthens engagement and helps everyone get the most out of the event.",[],{"question":1231,"answer":1235},[1232],{"type":460,"text":1233,"spans":1234,"direction":152},"What types of events can use it?",[],[1236,1243],{"type":37,"text":1237,"spans":1238,"direction":152},"It's suitable for all professional events: trade shows, congresses, forums, conventions, seminars, conferences, or internal events.",[1239],{"start":1240,"end":187,"type":43,"data":1241},115,{"link_type":45,"url":1242,"target":47},"https://www.digitevent.com/en/event/corporate-internal-events-management-software",{"type":37,"text":1244,"spans":1245,"direction":152},"The tool easily adapts to each format and its specific needs.",[],{"question":1247,"answer":1251},[1248],{"type":460,"text":1249,"spans":1250,"direction":152},"Is the app suited to hybrid events?",[],[1252,1255],{"type":37,"text":1253,"spans":1254,"direction":152},"Yes, it adapts perfectly to hybrid formats. Attendees can browse the program, interact, and manage their meetings from any device, whether they're on-site or remote.",[],{"type":37,"text":1256,"spans":1257,"direction":152},"The app also provides direct access to video conference rooms to follow sessions online, and the B2B meeting modules also work over video: each attendee joins their remote time slot in one click, from their schedule in the app.",[],{"question":1259,"answer":1263},[1260],{"type":460,"text":1261,"spans":1262,"direction":152},"What are the best event apps?",[],[1264,1267],{"type":37,"text":1265,"spans":1266,"direction":152},"For professional events, choose an app that's customizable, accessible without a download, and equipped with advanced features (schedule, chat, networking, matchmaking, statistics).",[],{"type":37,"text":1268,"spans":1269,"direction":152},"👉 The Digitevent app meets these criteria and offers a high-performing, secure solution suited to B2B.",[],"faq$f7cbb18a-66e5-4dda-8462-86bda6f3d478",{"id":1272,"lang":135,"type":9,"uid":1273},"akYmvBIAACsAyuDZ","adopter-une-application-evenementielle",{"id":1275,"uid":1276,"url":8,"type":9,"tags":1277,"first_publication_date":143,"slugs":1279,"linked_documents":1281,"lang":16,"data":1282,"_source":2115},"en_blog_article_evenementiel-b2b","b2b-events-marketing",[1278,11],"conseil",[1280],"evenementiel-b2b--le-levier-souvent-sous-exploite-des-marketeurs---et-comment-lactiver",[],{"distribution":11,"article_title":1283,"author_name":153,"publication_date":1287,"banner_image":1288,"article_content":1294,"main_tag":435,"body":2101},[1284],{"type":20,"text":1285,"spans":1286,"direction":152},"B2B events: the (often underused) lever for marketers, and how to activate it",[],"2025-07-22T06:29:00+0000",{"dimensions":1289,"alt":1290,"copyright":8,"url":1291,"id":1292,"edit":1293},{"width":26,"height":530},"Professionals chatting and networking at an in-person B2B event.","https://images.prismic.io/digi-www/aGzo2UMqNJQqHqnF_evenement-b2b-professionnels-header.webp?auto=format,compress","aGzo2UMqNJQqHqnF",{"x":32,"y":32,"zoom":162,"background":163},[1295,1306,1308,1311,1313,1316,1318,1321,1324,1326,1329,1331,1334,1340,1349,1353,1359,1363,1365,1368,1370,1373,1376,1378,1381,1389,1391,1394,1398,1400,1403,1410,1412,1415,1423,1425,1428,1434,1436,1439,1445,1447,1450,1453,1455,1458,1462,1466,1470,1472,1475,1478,1481,1483,1486,1490,1492,1495,1498,1501,1504,1507,1510,1512,1514,1518,1521,1524,1527,1530,1536,1538,1540,1547,1549,1552,1558,1560,1564,1566,1571,1574,1577,1580,1583,1586,1589,1591,1593,1599,1601,1604,1607,1611,1613,1617,1620,1623,1626,1629,1632,1634,1636,1640,1642,1645,1649,1652,1655,1658,1661,1664,1667,1669,1671,1679,1681,1688,1690,1693,1696,1698,1700,1704,1708,1712,1716,1720,1722,1724,1741,1746,1748,1751,1754,1756,1759,1762,1764,1770,1772,1775,1778,1781,1784,1787,1790,1793,1796,1799,1802,1804,1811,1813,1816,1819,1821,1824,1828,1832,1834,1836,1839,1841,1844,1847,1849,1852,1854,1857,1866,1870,1874,1876,1878,1881,1887,1889,1892,1896,1900,1904,1908,1910,1912,1915,1918,1920,1924,1928,1932,1934,1936,1939,1942,1944,1947,1955,1959,1963,1965,1967,1970,1972,1975,1978,1980,1983,1986,1988,1991,1993,1996,1999,2002,2005,2008,2010,2013,2015,2021,2023,2026,2033,2035,2038,2041,2044,2046,2048,2051,2053,2056,2059,2062,2064,2067,2073,2075,2079,2085,2092,2095],{"type":37,"text":1296,"spans":1297,"direction":152},"Did you know that only 56% of B2B marketers use in-person events as a channel in their marketing strategy (Forbes)? That's a fairly low number, considering how much B2B decision-makers enjoy networking and meeting professionals live.",[1298,1303],{"start":1299,"end":1300,"type":43,"data":1301},107,113,{"link_type":45,"url":1302,"target":47},"https://www.forbes.com/advisor/business/software/content-marketing-statistics/",{"start":1304,"end":1305,"type":62},228,232,{"type":37,"text":49,"spans":1307,"direction":152},[],{"type":37,"text":1309,"spans":1310,"direction":152},"It has to be said: B2B events are a promising lever, yet often underused. The reason? A fear of spending too much time on them for too little business return. ",[],{"type":37,"text":49,"spans":1312,"direction":152},[],{"type":37,"text":1314,"spans":1315,"direction":152},"In this complete guide, we reveal every step and key to success for turning events into a growth and visibility driver for your company. All without pulling your hair out!",[],{"type":37,"text":49,"spans":1317,"direction":152},[],{"type":166,"text":1319,"spans":1320,"direction":152},"Why include an event strategy in your B2B marketing plan",[],{"type":37,"text":1322,"spans":1323,"direction":152},"Still relatively few B2B companies rely on event marketing to reach their audiences, often favoring other levers such as content marketing, advertising, or taking part in events run by other organizations.",[],{"type":37,"text":49,"spans":1325,"direction":152},[],{"type":37,"text":1327,"spans":1328,"direction":152},"Yet B2B events hold real promise for a marketing strategy!",[],{"type":37,"text":49,"spans":1330,"direction":152},[],{"type":37,"text":1332,"spans":1333,"direction":152},"With a well-run business-to-business event, you can: ",[],{"type":83,"text":1335,"spans":1336,"direction":152},"Bring more human contact into your marketing strategy. Even in B2B, \"people buy from people\": your prospects and customers buy from humans first, not from a company. Through your events, you can build direct interaction with them and create a relationship of trust.",[1337,1338],{"start":32,"end":299,"type":56},{"start":1339,"end":852,"type":62},69,{"type":83,"text":1341,"spans":1342,"direction":152},"Speed up your sales funnel. By building this relationship of trust, you naturally boost your lead generation and business opportunities. A particularly valuable benefit for long sales cycles involving strategic accounts. That's why 73% of B2B decision-makers cite building business partnerships as the main reason that motivates them to attend a B2B event (Good Firms).",[1343,1344],{"start":32,"end":638,"type":56},{"start":1345,"end":1346,"type":43,"data":1347},357,367,{"link_type":45,"url":1348,"target":47},"https://www.goodfirms.co/resources/top-tips-b2b-event-management-registration-sponsorship",{"type":83,"text":1350,"spans":1351,"direction":152},"Strengthen your customer relationships and loyalty. You can use event formats dedicated to your existing customers to build a sense of belonging to a community.",[1352],{"start":32,"end":55,"type":56},{"type":83,"text":1354,"spans":1355,"direction":152},"Improve your brand image. By organizing your own events, you showcase your company culture in vivo, boosting your brand's visibility.",[1356,1357],{"start":32,"end":243,"type":56},{"start":852,"end":1358,"type":62},98,{"type":83,"text":1360,"spans":1361,"direction":152},"Create reusable marketing content. B2B events complement your content strategy. Film your conferences, showcase testimonials from happy customers, gather field data about your potential customers, and use that data in your marketing plan afterward.",[1362],{"start":32,"end":629,"type":56},{"type":37,"text":49,"spans":1364,"direction":152},[],{"type":37,"text":1366,"spans":1367,"direction":152},"Enough to make you want to get started, isn't it?",[],{"type":37,"text":49,"spans":1369,"direction":152},[],{"type":166,"text":1371,"spans":1372,"direction":152},"6 types of B2B events to consider",[],{"type":37,"text":1374,"spans":1375,"direction":152},"To organize a successful event, you first need to know what format it will take. Here are a few event ideas to consider for your company.",[],{"type":37,"text":49,"spans":1377,"direction":152},[],{"type":454,"text":1379,"spans":1380,"direction":152},"Conferences and keynotes",[],{"type":37,"text":1382,"spans":1383,"direction":152},"59.2% of B2B event organizers offer conferences open to their audiences (Good Firms). These events let you position your brand as a thought leader and build momentum around a topic your guests care about. Remotely, conferences and keynotes can take the form of webinars.",[1384,1387],{"start":1385,"end":103,"type":43,"data":1386},73,{"link_type":45,"url":1348,"target":47},{"start":1299,"end":1388,"type":56},146,{"type":37,"text":49,"spans":1390,"direction":152},[],{"type":454,"text":1392,"spans":1393,"direction":152},"Trade shows",[],{"type":37,"text":1395,"spans":1396,"direction":152},"Trade shows are marketplaces where your company connects attendees and exhibitors to create business opportunities between buyers and suppliers. This is also a chance for your brand to showcase its own products or services.",[1397],{"start":584,"end":328,"type":56},{"type":37,"text":49,"spans":1399,"direction":152},[],{"type":454,"text":1401,"spans":1402,"direction":152},"Networking events and professional speed dating",[],{"type":37,"text":1404,"spans":1405,"direction":152},"More than 91% of decision-makers cite networking as the main reason that motivates them (or not) to attend a B2B event (Good Firms). A good reason to launch networking events, which create business opportunities between attendees and help them grow their network. Formats here vary widely: dinners, cocktail parties, themed evenings, meetups, etc. ",[1406,1408],{"start":736,"end":187,"type":43,"data":1407},{"link_type":45,"url":1348,"target":47},{"start":294,"end":1409,"type":56},229,{"type":37,"text":49,"spans":1411,"direction":152},[],{"type":454,"text":1413,"spans":1414,"direction":152},"Seminars ",[],{"type":37,"text":1416,"spans":1417,"direction":152},"Seminars account for 52.9% of the event types organized by B2B companies (Good Firms). These are educational events aimed at educating the audience on a specific topic. They also let the organizing company generate qualified leads and build credibility for its expertise. ",[1418,1420],{"start":768,"end":105,"type":43,"data":1419},{"link_type":45,"url":1348,"target":47},{"start":1421,"end":1422,"type":56},125,167,{"type":37,"text":49,"spans":1424,"direction":152},[],{"type":454,"text":1426,"spans":1427,"direction":152},"Workshops and training ",[],{"type":37,"text":1429,"spans":1430,"direction":152},"Consider creating this type of hands-on event, which helps develop the skills of your prospects and customers. Especially if your goal is to build customer loyalty!",[1431],{"start":1432,"end":1433,"type":56},59,109,{"type":37,"text":49,"spans":1435,"direction":152},[],{"type":454,"text":1437,"spans":1438,"direction":152},"Product roadshow ",[],{"type":37,"text":1440,"spans":1441,"direction":152},"Roadshows aren't reserved for big, well-known brands! Organize a series of events where your brand travels to different regions to showcase its product and connect with its audience across its various catchment areas.",[1442],{"start":1443,"end":1444,"type":56},88,151,{"type":37,"text":49,"spans":1446,"direction":152},[],{"type":454,"text":1448,"spans":1449,"direction":152},"In-person or digital event? ",[],{"type":37,"text":1451,"spans":1452,"direction":152},"With the rise of digital, B2B brands are increasingly turning to remote events such as webinars or online trade shows. While the costs for this type of event are inevitably lower, they aren't necessarily suited to every goal.",[],{"type":37,"text":49,"spans":1454,"direction":152},[],{"type":37,"text":1456,"spans":1457,"direction":152},"Torn between an in-person or remote event? Here's how to choose: ",[],{"type":83,"text":1459,"spans":1460,"direction":152},"In-person events, while more expensive, are ideal for deep exchanges and relationship-building.",[1461],{"start":32,"end":273,"type":56},{"type":83,"text":1463,"spans":1464,"direction":152},"Digital events are convenient, scalable, and well suited if your targets are spread across many locations, but be careful to keep your audience engaged behind their screens!",[1465],{"start":32,"end":176,"type":56},{"type":83,"text":1467,"spans":1468,"direction":152},"Hybrid events are demanding to produce, but let you combine the impact of in-person with the extended reach of digital.\n",[1469],{"start":32,"end":667,"type":56},{"type":37,"text":49,"spans":1471,"direction":152},[],{"type":37,"text":1473,"spans":1474,"direction":152},"It's up to you to choose the format that will hit home with your prospects and customers!",[],{"type":166,"text":1476,"spans":1477,"direction":152},"5 steps to define your B2B event strategy",[],{"type":37,"text":1479,"spans":1480,"direction":152},"Want to launch a B2B event strategy that fuels your growth? Here are the key steps to follow.",[],{"type":37,"text":49,"spans":1482,"direction":152},[],{"type":454,"text":1484,"spans":1485,"direction":152},"Define your event goals",[],{"type":37,"text":1487,"spans":1488,"direction":152},"First, you need to align your event with your organization's marketing and sales strategy. Your event should serve your company's overall ambition: speeding up acquisition, driving upsell, building credibility for a new offer, etc.",[1489],{"start":1433,"end":1388,"type":56},{"type":37,"text":49,"spans":1491,"direction":152},[],{"type":37,"text":1493,"spans":1494,"direction":152},"So select your goals, drawing inspiration from the benefits outlined earlier in this article: ",[],{"type":83,"text":1496,"spans":1497,"direction":152},"Lead generation ",[],{"type":83,"text":1499,"spans":1500,"direction":152},"Speeding up your sales cycle",[],{"type":83,"text":1502,"spans":1503,"direction":152},"Customer loyalty",[],{"type":83,"text":1505,"spans":1506,"direction":152},"Building your brand's reputation",[],{"type":83,"text":1508,"spans":1509,"direction":152},"Evangelizing your market. ",[],{"type":37,"text":49,"spans":1511,"direction":152},[],{"type":37,"text":49,"spans":1513,"direction":152},[],{"type":37,"text":1515,"spans":1516,"direction":152},"Select a maximum of two goals to ensure clear execution of your strategy.",[1517],{"start":978,"end":679,"type":56},{"type":37,"text":1519,"spans":1520,"direction":152},"Finally, link a KPI to each goal, for example: ",[],{"type":83,"text":1522,"spans":1523,"direction":152},"For lead generation: number of registrations, attendance rate, number of qualified leads generated, etc. ",[],{"type":83,"text":1525,"spans":1526,"direction":152},"For speeding up your sales cycle: number of post-event meetings generated, conversion of invited leads, etc. ",[],{"type":83,"text":1528,"spans":1529,"direction":152},"For customer loyalty: satisfaction rate, post-event repurchase rate, NPS, etc. ",[],{"type":83,"text":1531,"spans":1532,"direction":152},"For building your brand's visibility: number of social media shares, number of mentions of the event on LinkedIn, etc. ",[1533],{"start":387,"end":231,"type":43,"data":1534},{"link_type":45,"url":1535,"target":47},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"type":37,"text":49,"spans":1537,"direction":152},[],{"type":37,"text":49,"spans":1539,"direction":152},[],{"type":37,"text":1541,"spans":1542,"direction":152},"For 79% of B2B event organizers, attendee numbers are the most relevant KPI, and for 64%, it's the sales generated directly or indirectly by the event (Good Firms). Worth emulating!",[1543],{"start":1544,"end":1545,"type":43,"data":1546},152,162,{"link_type":45,"url":1348,"target":47},{"type":37,"text":49,"spans":1548,"direction":152},[],{"type":454,"text":1550,"spans":1551,"direction":152},"Choose your event's targeting ",[],{"type":37,"text":1553,"spans":1554,"direction":152},"95% of B2B event managers say their event's performance depends above all on the choice of audience and the quality of targeting (Good Firms). A good reason to take a close look at the topic and study your target precisely.",[1555],{"start":187,"end":1556,"type":43,"data":1557},140,{"link_type":45,"url":1348,"target":47},{"type":37,"text":49,"spans":1559,"direction":152},[],{"type":37,"text":1561,"spans":1562,"direction":152},"To do this, define your priority personas. Are they your existing customers? Your warm prospects? A still-cold audience whose interest you need to spark? Influencers in your\n industry? Potential business partners? Don't hesitate to segment your targets, so you can then tailor your communication, or even the activities during the event itself.",[1563],{"start":317,"end":95,"type":56},{"type":37,"text":49,"spans":1565,"direction":152},[],{"type":37,"text":1567,"spans":1568,"direction":152},"Then study the profile of your target audience (if you haven't already). The goal: determine what its expectations are when it comes to B2B events: ",[1569],{"start":1570,"end":1388,"type":56},93,{"type":83,"text":1572,"spans":1573,"direction":152},"Which topics or themes resonate with its current challenges?",[],{"type":83,"text":1575,"spans":1576,"direction":152},"What types of content does it consume: case studies, benchmarks, trends, concrete solutions, etc.?",[],{"type":83,"text":1578,"spans":1579,"direction":152},"What formats does it prefer: conferences, workshops, panel discussions, demos, case studies, etc.?",[],{"type":83,"text":1581,"spans":1582,"direction":152},"What constraints does it have in terms of time and mobility?",[],{"type":83,"text":1584,"spans":1585,"direction":152},"What are its goals when attending a B2B event: learning, discovering trends, networking, etc.?",[],{"type":83,"text":1587,"spans":1588,"direction":152},"How does it find out about events it could attend: LinkedIn, influencers, trade media, professional clubs, associations, etc.?",[],{"type":37,"text":49,"spans":1590,"direction":152},[],{"type":37,"text":49,"spans":1592,"direction":152},[],{"type":37,"text":1594,"spans":1595,"direction":152},"To find out, you can ask other teams in the company (sales or customer service) for information. But don't overlook the idea of asking your customers directly what they think, via a short survey, for example in your newsletter. Nothing is worse than an event that misses its target because nobody listened to it beforehand!",[1596],{"start":1597,"end":1598,"type":56},128,174,{"type":37,"text":49,"spans":1600,"direction":152},[],{"type":454,"text":1602,"spans":1603,"direction":152},"Design your event's format",[],{"type":37,"text":1605,"spans":1606,"direction":152},"Now you need to create the concept for your B2B event.",[],{"type":37,"text":1608,"spans":1609,"direction":152},"First, define the key message to convey to your targets, based on the event's goals. What do you want them to remember about your company, your products, your services? ",[1610],{"start":176,"end":342,"type":56},{"type":37,"text":49,"spans":1612,"direction":152},[],{"type":37,"text":1614,"spans":1615,"direction":152},"Then choose your event format based on this message and the audience profile.",[1616],{"start":263,"end":679,"type":56},{"type":37,"text":1618,"spans":1619,"direction":152},"For example: ",[],{"type":83,"text":1621,"spans":1622,"direction":152},"For visibility or thought-leadership goals: a conference, a panel discussion, a webinar",[],{"type":83,"text":1624,"spans":1625,"direction":152},"For targeted leadgen goals: a VIP workshop, a business breakfast, a private demo",[],{"type":83,"text":1627,"spans":1628,"direction":152},"For customer loyalty goals: an afterwork event, a seminar",[],{"type":83,"text":1630,"spans":1631,"direction":152},"For sales acceleration goals: a networking event",[],{"type":37,"text":49,"spans":1633,"direction":152},[],{"type":37,"text":49,"spans":1635,"direction":152},[],{"type":37,"text":1637,"spans":1638,"direction":152},"Be careful to match your event's length to your audience's expectations. While a breakfast or afterwork event might last one to two hours, a themed conference can run up to three hours, and a seminar for highly engaged customers can take up a full day.",[1639],{"start":176,"end":427,"type":56},{"type":37,"text":49,"spans":1641,"direction":152},[],{"type":454,"text":1643,"spans":1644,"direction":152},"Create the journey for your attendees (and exhibitors, if applicable)",[],{"type":37,"text":1646,"spans":1647,"direction":152},"This is the time to design the schedule for your B2B event. ",[1648],{"start":508,"end":1096,"type":56},{"type":37,"text":1650,"spans":1651,"direction":152},"Spread the following across the time you have: ",[],{"type":83,"text":1653,"spans":1654,"direction":152},"Welcoming attendees",[],{"type":83,"text":1656,"spans":1657,"direction":152},"The event introduction",[],{"type":83,"text":1659,"spans":1660,"direction":152},"A value-adding segment",[],{"type":83,"text":1662,"spans":1663,"direction":152},"An audience-interaction segment or a social moment",[],{"type":83,"text":1665,"spans":1666,"direction":152},"The event closing",[],{"type":37,"text":49,"spans":1668,"direction":152},[],{"type":37,"text":49,"spans":1670,"direction":152},[],{"type":37,"text":1672,"spans":1673,"direction":152},"Then create your attendee journey. Ask yourself what content attendees need to have on hand to take part in your event: venue map, attendee app, immersive journey, networking meeting spaces, etc.?",[1674,1677],{"start":204,"end":629,"type":43,"data":1675},{"link_type":45,"url":1676,"target":47},"https://www.digitevent.com/en/blog/event-qr-code-6-reasons-to-adopt",{"start":1678,"end":629,"type":56},5,{"type":37,"text":49,"spans":1680,"direction":152},[],{"type":37,"text":1682,"spans":1683,"direction":152},"If you're organizing a B2B trade show, you'll also need to think through the same journey for exhibitors. To do this, define the offers dedicated to them: the features of the booths you rent them, the technical and service provisions you offer them, the communication tools available to them, etc.",[1684],{"start":170,"end":434,"type":43,"data":1685},{"link_type":45,"url":1686,"target":1687},"https://www.digitevent.com/en/blog/how-to-organize-a-trade-show","_self",{"type":37,"text":49,"spans":1689,"direction":152},[],{"type":454,"text":1691,"spans":1692,"direction":152},"Choose your tools",[],{"type":37,"text":1694,"spans":1695,"direction":152},"To simplify the organization of your B2B event, and depending on your goals, you might need specific tools.",[],{"type":37,"text":49,"spans":1697,"direction":152},[],{"type":37,"text":1618,"spans":1699,"direction":152},[],{"type":83,"text":1701,"spans":1702,"direction":152},"To organize your event in-house: project and task management tools ",[1703],{"start":32,"end":178,"type":56},{"type":83,"text":1705,"spans":1706,"direction":152},"To communicate about your event: an email tool, marketing content creation tools, etc. ",[1707],{"start":32,"end":178,"type":56},{"type":83,"text":1709,"spans":1710,"direction":152},"To manage your registrations: a ticketing tool that centralizes and qualifies your guests",[1711],{"start":32,"end":113,"type":56},{"type":83,"text":1713,"spans":1714,"direction":152},"To measure your event's performance: event analytics and reporting tools, a survey tool for sending post-event satisfaction questionnaires, etc. ",[1715],{"start":32,"end":762,"type":56},{"type":83,"text":1717,"spans":1718,"direction":152},"To launch a hybrid event: equipment and a live streaming tool",[1719],{"start":32,"end":243,"type":56},{"type":37,"text":49,"spans":1721,"direction":152},[],{"type":37,"text":49,"spans":1723,"direction":152},[],{"type":37,"text":1725,"spans":1726,"direction":152},"And to make things easier, there's nothing like a dedicated event management platform such as Digitevent. Everything you need is right there: what it takes to create your event website, manage your invitations, your check-in, your badges, and your registration platform. Digitevent also lets you work on attendee engagement by creating your attendee and exhibitor apps, and your event matchmaking.",[1727,1732,1736],{"start":1728,"end":1729,"type":43,"data":1730},216,224,{"link_type":45,"url":1731,"target":47},"https://www.digitevent.com/en/blog/check-in-app-guide",{"start":1733,"end":1734,"type":43,"data":1735},231,237,{"link_type":45,"url":195,"target":47},{"start":1737,"end":1738,"type":43,"data":1739},379,396,{"link_type":45,"url":1740,"target":47},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"type":37,"text":1742,"spans":1743,"direction":152},"\nDiscover how Digitevent supports you for successful B2B events! ",[1744],{"start":162,"end":434,"type":43,"data":1745},{"link_type":45,"url":892,"target":47},{"type":37,"text":49,"spans":1747,"direction":152},[],{"type":166,"text":1749,"spans":1750,"direction":152},"Best practices for a successful B2B event strategy",[],{"type":37,"text":1752,"spans":1753,"direction":152},"Make your B2B event a success, from planning through to the end, with these keys to success.",[],{"type":37,"text":49,"spans":1755,"direction":152},[],{"type":454,"text":1757,"spans":1758,"direction":152},"Create a well-oiled event brief",[],{"type":37,"text":1760,"spans":1761,"direction":152},"Preparing an event usually requires collaboration, whether with your team, colleagues from other departments, or external partners and vendors.",[],{"type":37,"text":49,"spans":1763,"direction":152},[],{"type":37,"text":1765,"spans":1766,"direction":152},"Your event brief exists precisely to support that collaboration. Clear and structured, it lets you give everyone visibility into the strategy and details of the event.",[1767],{"start":1768,"end":1769,"type":56},99,153,{"type":37,"text":49,"spans":1771,"direction":152},[],{"type":37,"text":1773,"spans":1774,"direction":152},"A good brief includes, in particular: ",[],{"type":83,"text":1776,"spans":1777,"direction":152},"Your event's goals",[],{"type":83,"text":1779,"spans":1780,"direction":152},"The targets",[],{"type":83,"text":1782,"spans":1783,"direction":152},"The concept and theme",[],{"type":83,"text":1785,"spans":1786,"direction":152},"The estimated budget",[],{"type":83,"text":1788,"spans":1789,"direction":152},"The venue and dates",[],{"type":83,"text":1791,"spans":1792,"direction":152},"The program",[],{"type":83,"text":1794,"spans":1795,"direction":152},"Logistical and technical needs",[],{"type":83,"text":1797,"spans":1798,"direction":152},"The communication strategy",[],{"type":83,"text":1800,"spans":1801,"direction":152},"The KPIs used to measure the event's success ",[],{"type":37,"text":49,"spans":1803,"direction":152},[],{"type":37,"text":1805,"spans":1806,"direction":152},"\nTo learn more about this topic, find out how to create an event brief here.",[1807],{"start":629,"end":1808,"type":43,"data":1809},75,{"link_type":45,"url":1810,"target":47},"https://www.digitevent.com/en/blog/event-brief",{"type":37,"text":49,"spans":1812,"direction":152},[],{"type":454,"text":1814,"spans":1815,"direction":152},"Work on your registration method",[],{"type":37,"text":1817,"spans":1818,"direction":152},"When launching your event, your goal is to maximize registrations and your guests' attendance on the day.",[],{"type":37,"text":49,"spans":1820,"direction":152},[],{"type":37,"text":1822,"spans":1823,"direction":152},"To do this, roll out different offers for: ",[],{"type":83,"text":1825,"spans":1826,"direction":152},"The first attendees to register for the event, following the Early Bird principle, which offers discounted rates",[1827],{"start":32,"end":179,"type":56},{"type":83,"text":1829,"spans":1830,"direction":152},"The last people to register, to maximize your event's turnout",[1831],{"start":32,"end":433,"type":56},{"type":37,"text":49,"spans":1833,"direction":152},[],{"type":37,"text":49,"spans":1835,"direction":152},[],{"type":37,"text":1837,"spans":1838,"direction":152},"The key? Promote your event right up to the day itself, to get the best possible results.",[],{"type":37,"text":49,"spans":1840,"direction":152},[],{"type":454,"text":1842,"spans":1843,"direction":152},"Choose your partners and vendors carefully",[],{"type":37,"text":1845,"spans":1846,"direction":152},"If you organize events often, or if you don't have all the necessary event skills in-house, it's a good idea to bring in external vendors.",[],{"type":37,"text":49,"spans":1848,"direction":152},[],{"type":37,"text":1850,"spans":1851,"direction":152},"Outsourcing your B2B event strategy can help you scale your events and improve their quality.",[],{"type":37,"text":49,"spans":1853,"direction":152},[],{"type":37,"text":1855,"spans":1856,"direction":152},"But to ensure your success, you need to choose these vendors carefully: ",[],{"type":83,"text":1858,"spans":1859,"direction":152},"Check that they're well aligned with your company values, particularly when it comes to CSR and eco-friendly practices",[1860,1861],{"start":32,"end":197,"type":56},{"start":1862,"end":1863,"type":43,"data":1864},96,118,{"link_type":45,"url":1865,"target":47},"https://www.digitevent.com/en/blog/sustainable-event",{"type":83,"text":1867,"spans":1868,"direction":152},"Favor vendors who are B2B experts, since B2B events are noticeably different from B2C ones",[1869],{"start":32,"end":629,"type":56},{"type":83,"text":1871,"spans":1872,"direction":152},"Ask to co-build your strategy with your external vendors, to make sure the event aligns with your company culture and values",[1873],{"start":32,"end":197,"type":56},{"type":37,"text":49,"spans":1875,"direction":152},[],{"type":37,"text":49,"spans":1877,"direction":152},[],{"type":454,"text":1879,"spans":1880,"direction":152},"Industrialize your processes as soon as possible ",[],{"type":37,"text":1882,"spans":1883,"direction":152},"Planning an event entirely \"by hand\" can quickly turn into a real headache. To save time, set up shared templates and tools to industrialize the organization of your B2B events.",[1884],{"start":1885,"end":1886,"type":56},97,157,{"type":37,"text":49,"spans":1888,"direction":152},[],{"type":37,"text":1890,"spans":1891,"direction":152},"In particular, think about creating: ",[],{"type":83,"text":1893,"spans":1894,"direction":152},"A standard timeline for each event format",[1895],{"start":32,"end":317,"type":56},{"type":83,"text":1897,"spans":1898,"direction":152},"Templates for invitations, LinkedIn posts, and follow-up emails",[1899],{"start":32,"end":268,"type":56},{"type":83,"text":1901,"spans":1902,"direction":152},"Logistics checklists and production sheets",[1903],{"start":32,"end":508,"type":56},{"type":83,"text":1905,"spans":1906,"direction":152},"A directory of vendors who are vetted and tested",[1907],{"start":32,"end":325,"type":56},{"type":37,"text":49,"spans":1909,"direction":152},[],{"type":37,"text":49,"spans":1911,"direction":152},[],{"type":454,"text":1913,"spans":1914,"direction":152},"Center your strategy on the attendee experience",[],{"type":37,"text":1916,"spans":1917,"direction":152},"Every interaction between your company and your targets should add value for the target, not just for your company! To do this, you need to think in terms of attendee experience first and foremost.",[],{"type":37,"text":49,"spans":1919,"direction":152},[],{"type":83,"text":1921,"spans":1922,"direction":152},"Personalize attendee and exhibitor journeys as much as possible, along with the event content, for each of your guest segments",[1923],{"start":32,"end":718,"type":56},{"type":83,"text":1925,"spans":1926,"direction":152},"Choose speakers based on the credibility they carry with your target",[1927],{"start":32,"end":55,"type":56},{"type":83,"text":1929,"spans":1930,"direction":152},"Build in quality interaction and networking moments between attendees ",[1931],{"start":32,"end":55,"type":56},{"type":37,"text":49,"spans":1933,"direction":152},[],{"type":37,"text":49,"spans":1935,"direction":152},[],{"type":454,"text":1937,"spans":1938,"direction":152},"Work on communication before, during, and after the event",[],{"type":37,"text":1940,"spans":1941,"direction":152},"A good event strategy relies on multichannel communication before, during, and after the event.",[],{"type":37,"text":49,"spans":1943,"direction":152},[],{"type":37,"text":1945,"spans":1946,"direction":152},"Think about promoting your event: ",[],{"type":83,"text":1948,"spans":1949,"direction":152},"Beforehand, with teaser videos, creating a dedicated event website, social media posts, email follow-ups, etc. ",[1950,1951],{"start":32,"end":416,"type":56},{"start":377,"end":1952,"type":43,"data":1953},66,{"link_type":45,"url":1954,"target":47},"https://www.digitevent.com/en/blog/event-website-without-designer",{"type":83,"text":1956,"spans":1957,"direction":152},"During, with live-tweeting, video coverage, attendee activities, etc. ",[1958],{"start":32,"end":304,"type":56},{"type":83,"text":1960,"spans":1961,"direction":152},"Afterward, with replays, a recap video, a sales follow-up or nurturing, etc. ",[1962],{"start":32,"end":268,"type":56},{"type":37,"text":49,"spans":1964,"direction":152},[],{"type":37,"text":49,"spans":1966,"direction":152},[],{"type":37,"text":1968,"spans":1969,"direction":152},"Communicating: that's the key to maximizing the ROI of B2B events.",[],{"type":37,"text":49,"spans":1971,"direction":152},[],{"type":166,"text":1973,"spans":1974,"direction":152},"3 examples of B2B companies that turned events into a key to success",[],{"type":37,"text":1976,"spans":1977,"direction":152},"Need some inspiration? Take a look at these three organizations that turned their B2B events into standout moments for attendees.",[],{"type":37,"text":49,"spans":1979,"direction":152},[],{"type":454,"text":1981,"spans":1982,"direction":152},"Business France Mexico and French Healthcare Day ",[],{"type":37,"text":1984,"spans":1985,"direction":152},"French Healthcare Day 2024 is an event organized by Business France Mexico. Each year, this congress brings together experts from the medical sector, executives, and institutions.",[],{"type":37,"text":49,"spans":1987,"direction":152},[],{"type":37,"text":1989,"spans":1990,"direction":152},"In 2024, the event took place in Mexico City on November 26, with more than 200 attendees. The symposium's program included a series of notable talks, including one from Mexico's Minister of Health.",[],{"type":37,"text":49,"spans":1992,"direction":152},[],{"type":37,"text":1994,"spans":1995,"direction":152},"To simplify the management of its event, Business France Mexico adopted the Digitevent event platform, which lets it: ",[],{"type":83,"text":1997,"spans":1998,"direction":152},"Create a personalized registration journey for different types of guests",[],{"type":83,"text":2000,"spans":2001,"direction":152},"Set up a multilingual event website ",[],{"type":83,"text":2003,"spans":2004,"direction":152},"Easily manage invitations, reminders, and confirmations",[],{"type":83,"text":2006,"spans":2007,"direction":152},"Get an overview of key data \n",[],{"type":37,"text":49,"spans":2009,"direction":152},[],{"type":37,"text":2011,"spans":2012,"direction":152},"The platform helped Business France Mexico minimize its no-show rate and create a seamless attendee experience.",[],{"type":37,"text":49,"spans":2014,"direction":152},[],{"type":37,"text":2016,"spans":2017,"direction":152},"To learn more, check out the Business France Mexico case study.",[2018],{"start":807,"end":235,"type":43,"data":2019},{"link_type":45,"url":2020,"target":47},"https://www.digitevent.com/fr/blog/gestion-inscriptions-evenement-business-france-digitevent",{"type":37,"text":49,"spans":2022,"direction":152},[],{"type":454,"text":2024,"spans":2025,"direction":152},"HubSpot and its INBOUND event ",[],{"type":37,"text":2027,"spans":2028,"direction":152},"Every year, marketing software company HubSpot runs its INBOUND event. It's an event dedicated to digital marketing professionals, where they can attend inspiring expert conferences and also network with each other.",[2029],{"start":197,"end":2030,"type":43,"data":2031},63,{"link_type":45,"url":2032,"target":47},"https://www.inbound.com/",{"type":37,"text":49,"spans":2034,"direction":152},[],{"type":37,"text":2036,"spans":2037,"direction":152},"To ensure the success of its B2B event, HubSpot in particular sets up flawless communication before, during, and after: ",[],{"type":83,"text":2039,"spans":2040,"direction":152},"Their website highlights the big-name speakers and offers a simple, easy-to-understand registration funnel.",[],{"type":83,"text":2042,"spans":2043,"direction":152},"The brand shares content from previous editions: videos, content created by past attendees, blog articles, etc. ",[],{"type":37,"text":49,"spans":2045,"direction":152},[],{"type":37,"text":49,"spans":2047,"direction":152},[],{"type":37,"text":2049,"spans":2050,"direction":152},"Tightly run organization, which partly explains the success of this event, now a benchmark in the B2B marketing industry.",[],{"type":37,"text":49,"spans":2052,"direction":152},[],{"type":454,"text":2054,"spans":2055,"direction":152},"Weldom's annual B2B trade show ",[],{"type":37,"text":2057,"spans":2058,"direction":152},"Every year, Weldom organizes a trade show that brings together 2,000 attendees. The event's goal: strengthen ties between the stores, suppliers, and employees that make up the ecosystem of this neighborhood retail chain.",[],{"type":37,"text":2060,"spans":2061,"direction":152},"At the most recent edition, Weldom took the opportunity to launch the Home Index, an indicator that assesses the environmental and social impact of a product offered by the brand.",[],{"type":37,"text":49,"spans":2063,"direction":152},[],{"type":37,"text":2065,"spans":2066,"direction":152},"For this event, Weldom needed a solution to simplify the registration journey, check-in, and guest access management. The company chose Digitevent as a partner, which let it industrialize these processes while ensuring optimal tracking of the event and its outcomes.",[],{"type":37,"text":2068,"spans":2069,"direction":152},"To learn more, check out the Weldom case study here.",[2070],{"start":807,"end":55,"type":43,"data":2071},{"link_type":45,"url":2072,"target":47},"https://www.digitevent.com/fr/blog/weldom-optimisation-gestion-inscriptions-salon-digitevent",{"type":37,"text":49,"spans":2074,"direction":152},[],{"type":37,"text":2076,"spans":2077,"direction":152},"💬 Quote from the Digitevent expert:",[2078],{"start":290,"end":231,"type":62},{"type":37,"text":2080,"spans":2081,"direction":152},"\"Organizing a B2B event isn't just about ticking a date off an agenda. It's a real lever for creating connection, boosting your brand, and engaging your audience. A well-thought-out event leaves a mark: it inspires, it connects, and keeps fueling your marketing strategy long after it's over.\"",[2082,2083],{"start":1952,"end":182,"type":62},{"start":41,"end":2084,"type":62},293,{"type":37,"text":2086,"spans":2087,"direction":152},"Raphaël Le Doucen, account manager at Digitevent",[2088,2091],{"start":32,"end":234,"type":43,"data":2089},{"link_type":45,"url":2090,"target":1687},"https://www.linkedin.com/in/raphaelledoucen/",{"start":204,"end":234,"type":56},{"type":37,"text":2093,"spans":2094,"direction":152},"\nAs you can tell, events are often the missing link between digital marketing and customer relationships. They fuel your entire funnel, strengthen your brand image, and let you generate content to use all year round.",[],{"type":37,"text":2096,"spans":2097,"direction":152},"\nWant to launch high-impact B2B events too? Digitevent supports you, helping you automate registrations, access control, and attendee engagement from A to Z. Discover the event management platform that makes your life easier, and maximizes the success of your events!",[2098],{"start":2099,"end":1729,"type":43,"data":2100},158,{"link_type":45,"url":892,"target":47},[2102],{"primary":2103,"items":2112,"id":2114,"slice_type":132,"slice_label":8},{"seo_title":2104,"seo_meta_descriptions":2108},[2105],{"type":37,"text":2106,"spans":2107,"direction":152},"B2B events: the keys to a successful strategy from A to Z",[],[2109],{"type":37,"text":2110,"spans":2111,"direction":152},"B2B events are often an underused lever for marketers. Discover how to activate it with these steps and keys to success",[],[2113],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690",{"id":2116,"lang":135,"type":9,"uid":2117},"akYm7RIAACgAyuGi","evenementiel-b2b",[],1785423827830]