[{"data":1,"prerenderedAt":2189},["ShallowReactive",2],{"top-banner-en":3,"blog-article-sustainable-event-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":714,"relatedPages":2188},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":13,"slugs":14,"linked_documents":16,"lang":17,"data":18,"_source":710},"en_blog_article_evenement-eco-responsable","sustainable-event",null,"blog_article",[11,12],"conseil","global","2026-07-02T10:08:01+0000",[15],"12-actions-concretes-pour-un-evenement-eco-responsable",[],"en-us",{"distribution":12,"article_title":19,"author_name":25,"publication_date":26,"banner_image":27,"article_content":38,"main_tag":695,"body":696},[20],{"type":21,"text":22,"spans":23,"direction":24},"heading1","12 concrete actions for an eco-responsible event",[],"ltr","Joy GRAND","2026-06-30T08:15:00+0000",{"dimensions":28,"alt":31,"copyright":8,"url":32,"id":33,"edit":34},{"width":29,"height":30},900,600,"Conceptual illustration of a trade show dedicated to sustainable technologies, blending renewable energy, recycling, and nature at the heart of a modern professional space.","https://images.prismic.io/digi-www/Idl36JdM0_3L359-_Gemini_Generated_Image_hpgmpihpgmpihpgm-1.webp?auto=format,compress","Idl36JdM0_3L359-",{"x":35,"y":35,"zoom":36,"background":37},0,1,"transparent",[39,43,46,49,51,54,56,63,65,68,70,76,79,81,87,89,92,94,99,104,109,114,116,118,121,123,137,139,144,147,149,152,157,161,165,167,169,180,182,194,196,199,202,205,208,211,214,216,218,221,223,232,234,239,242,244,250,253,255,258,260,263,268,272,277,279,281,289,291,295,298,300,303,307,312,317,319,321,324,326,331,334,336,339,349,354,358,363,365,367,370,372,378,380,384,387,389,394,396,401,403,408,411,413,418,420,429,431,437,439,445,447,452,455,457,460,464,468,473,475,477,482,484,488,491,493,496,501,505,509,511,513,516,518,522,525,527,531,533,537,545,547,551,557,559,562,564,568,571,573,576,583,591,593,595,599,601,604,606,617,619,624,629,631,634,636,639,641,646,651,653,658,660,671,673,677,679,688,690],{"type":40,"text":41,"spans":42,"direction":24},"paragraph","More than 80% of event professionals have already committed to a CSR approach. In other words: organizing an eco-responsible event is no longer a differentiating bonus, it's a standard expected by your attendees, clients, and stakeholders.",[],{"type":40,"text":44,"spans":45,"direction":24},"",[],{"type":40,"text":47,"spans":48,"direction":24},"And with the CSRD directive, which requires large companies to provide detailed carbon reporting including their event activities, regulatory pressure now adds to public pressure.",[],{"type":40,"text":44,"spans":50,"direction":24},[],{"type":40,"text":52,"spans":53,"direction":24},"However, event management requires attention to so many details that getting started with organizing eco-responsible events can seem complex. Where do you begin? Which actions help minimize your event's carbon footprint as much as possible?",[],{"type":40,"text":44,"spans":55,"direction":24},[],{"type":40,"text":57,"spans":58,"direction":24},"In this article, we've gathered all the actions to consider for organizing an eco-responsible event, while still taking care of the experience your attendees have.",[59],{"start":60,"end":61,"type":62},32,99,"strong",{"type":40,"text":44,"spans":64,"direction":24},[],{"type":40,"text":66,"spans":67,"direction":24},"Ready to boost your attendees' engagement, and your own, when it comes to protecting the planet?",[],{"type":40,"text":44,"spans":69,"direction":24},[],{"type":71,"text":72,"spans":73,"direction":24},"heading2","Why organize an eco-responsible event?",[74],{"start":35,"end":75,"type":62},38,{"type":40,"text":77,"spans":78,"direction":24},"Thinking about environmental responsibility when organizing your events is no longer just a nice extra: it's an essential criterion.",[],{"type":40,"text":44,"spans":80,"direction":24},[],{"type":40,"text":82,"spans":83,"direction":24},"Indeed, your clients and attendees are increasingly attentive to the environmental impact of the companies they interact with. Hence the need not only to have an internal CSR policy, but also to uphold it when organizing your events.",[84],{"start":85,"end":86,"type":62},8,89,{"type":40,"text":44,"spans":88,"direction":24},[],{"type":40,"text":90,"spans":91,"direction":24},"And the benefits of an eco-responsible event don't stop there. By adopting a sustainable approach, you can also:",[],{"type":40,"text":44,"spans":93,"direction":24},[],{"type":95,"text":96,"spans":97,"direction":24},"list-item","Meet new regulatory obligations. The CSRD directive requires large companies to provide detailed non-financial reporting, including a complete carbon footprint. Your corporate events, as an operational activity, fall within this scope, and often represent a significant source of emissions you can act on.",[98],{"start":35,"end":60,"type":62},{"type":95,"text":100,"spans":101,"direction":24},"Inspire and raise attendees' awareness of sustainability, and boost your brand image as a responsible company. Eco-responsibility generates positive emotions, even during your events.",[102],{"start":35,"end":103,"type":62},56,{"type":95,"text":105,"spans":106,"direction":24},"Optimize your costs. Reducing waste, limiting consumables, or working with local suppliers can generate savings over the long term.",[107],{"start":35,"end":108,"type":62},20,{"type":95,"text":110,"spans":111,"direction":24},"Strengthen your standing with stakeholders. Adopting a sustainable approach improves your relationship with sponsors, partners, and employees: all of them look for projects aligned with their values. On the agency side, CSR has become a structural criterion, systematically included in advertiser briefs (LÉVÉNEMENT Barometer).",[112],{"start":35,"end":113,"type":62},43,{"type":40,"text":44,"spans":115,"direction":24},[],{"type":40,"text":44,"spans":117,"direction":24},[],{"type":40,"text":119,"spans":120,"direction":24},"That's plenty of good reasons to move toward more responsible event planning.",[],{"type":40,"text":44,"spans":122,"direction":24},[],{"type":40,"text":124,"spans":125,"direction":24},"\"In a world where every action counts, organizing an eco-responsible event is no longer an option, but a necessity. Far from limiting creativity, this approach pushes us to rethink every detail with intelligence and commitment, offering a more authentic experience aligned with the expectations of attendees who are increasingly aware of their impact. Every responsible event is an opportunity to prove that innovation and sustainability can go hand in hand.\", Joy Grand, Marketing Manager at Digitevent",[126,129,136],{"start":35,"end":127,"type":128},461,"em",{"start":127,"end":130,"type":131,"data":132},503,"hyperlink",{"link_type":133,"url":134,"target":135},"Web","https://www.linkedin.com/in/joy-grand/","_blank",{"start":127,"end":130,"type":62},{"type":40,"text":44,"spans":138,"direction":24},[],{"type":71,"text":140,"spans":141,"direction":24},"The main sources of environmental impact for an event",[142],{"start":35,"end":143,"type":62},53,{"type":40,"text":145,"spans":146,"direction":24},"Launching a CSR-focused event means anticipating every area that could impact the environment, and optimizing it.",[],{"type":40,"text":44,"spans":148,"direction":24},[],{"type":40,"text":150,"spans":151,"direction":24},"The Greenhouse Gas Protocol, adopted by ADEME, defines 3 scopes of greenhouse gas emissions:",[],{"type":95,"text":153,"spans":154,"direction":24},"Scope 1 covers all of a company's direct greenhouse gas (GHG) emissions. This includes, for example, heating for premises or emissions from vehicles used.",[155],{"start":35,"end":156,"type":62},7,{"type":95,"text":158,"spans":159,"direction":24},"Scope 2 corresponds to indirect GHG emissions linked to the production of the energy used: electricity, steam, cooling, or heating.",[160],{"start":35,"end":156,"type":62},{"type":95,"text":162,"spans":163,"direction":24},"Scope 3 includes all direct and indirect GHG emissions from the various stakeholders: suppliers, vendors, and clients, across the event's entire value chain.",[164],{"start":35,"end":156,"type":62},{"type":40,"text":44,"spans":166,"direction":24},[],{"type":40,"text":44,"spans":168,"direction":24},[],{"type":40,"text":170,"spans":171,"direction":24},"In events, this last scope is by far the heaviest. In practical terms, 70 to 90% of an event's emissions come from attendee transport. ",[172,175],{"start":173,"end":174,"type":62},11,49,{"start":176,"end":177,"type":131,"data":178},70,133,{"link_type":133,"url":179,"target":135},"https://projetcelsius.com/blog/empreinte-carbone-evenement-conference/",{"type":40,"text":44,"spans":181,"direction":24},[],{"type":40,"text":183,"spans":184,"direction":24},"Three structural choices therefore determine the bulk of your event's carbon footprint: the format (in-person, hybrid, or virtual), the venue (ideally accessible by train), and the geographic makeup of your audience.",[185,188,191],{"start":186,"end":187,"type":62},92,98,{"start":189,"end":190,"type":62},136,141,{"start":192,"end":193,"type":62},181,198,{"type":40,"text":44,"spans":195,"direction":24},[],{"type":40,"text":197,"spans":198,"direction":24},"More broadly, make sure to optimize the following five main sources of GHG emissions:",[],{"type":95,"text":200,"spans":201,"direction":24},"Purchases: accommodation, staging, signage, etc. ",[],{"type":95,"text":203,"spans":204,"direction":24},"Transport: of goods, staff, speakers, and attendees ",[],{"type":95,"text":206,"spans":207,"direction":24},"Energy consumption: lighting, heating, air conditioning ",[],{"type":95,"text":209,"spans":210,"direction":24},"Food ",[],{"type":95,"text":212,"spans":213,"direction":24},"Waste production",[],{"type":40,"text":44,"spans":215,"direction":24},[],{"type":40,"text":44,"spans":217,"direction":24},[],{"type":40,"text":219,"spans":220,"direction":24},"All of these areas need to be factored into the organization of your eco-friendly event. This is precisely what's known as a low-carbon event: a structured approach to reducing the footprint from end to end.",[],{"type":40,"text":44,"spans":222,"direction":24},[],{"type":224,"url":225,"alt":226,"copyright":8,"dimensions":227,"id":230,"edit":231},"image","https://images.prismic.io/digi-www/Z21pCpbqstJ981mO_Site-internet-%C3%A9v%C3%A9nementiel-Visuel-article-de-blog-_9_.webp?auto=format%2Ccompress&rect=0%2C0%2C1280%2C854&w=1280&h=854","Infographic presenting the 12 actions to implement for organizing an eco-responsible event, including choosing a sustainable venue, reducing transport, and obtaining ISO 20121 certification.",{"width":228,"height":229},1280,854,"Z21pCpbqstJ981mO",{"x":35,"y":35,"zoom":36,"background":37},{"type":40,"text":44,"spans":233,"direction":24},[],{"type":71,"text":235,"spans":236,"direction":24},"12 actions to implement for an eco-responsible event",[237],{"start":35,"end":238,"type":62},52,{"type":40,"text":240,"spans":241,"direction":24},"Want to organize an event that's as environmentally friendly as possible? Apply the twelve best practices below to reduce your carbon footprint as much as possible.",[],{"type":40,"text":44,"spans":243,"direction":24},[],{"type":245,"text":246,"spans":247,"direction":24},"heading3","1. Choose an eco-responsible venue",[248],{"start":35,"end":249,"type":62},34,{"type":40,"text":251,"spans":252,"direction":24},"French event venues are reinventing themselves to meet the challenges of the ecological transition: low-carbon renovations, adaptations to climate change, more modular and resource-efficient spaces (UNIMEV, Event Data Book).",[],{"type":40,"text":44,"spans":254,"direction":24},[],{"type":40,"text":256,"spans":257,"direction":24},"The range of eco-responsible event venues is therefore growing quickly: it's up to you to choose them over venues that are less committed to the environment.",[],{"type":40,"text":44,"spans":259,"direction":24},[],{"type":40,"text":261,"spans":262,"direction":24},"In practical terms, remember to:",[],{"type":95,"text":264,"spans":265,"direction":24},"Choose venues with official certifications, such as the HQE label, the European Ecolabel, or the Green Key. ",[266],{"start":35,"end":267,"type":62},42,{"type":95,"text":269,"spans":270,"direction":24},"Calculate the geographic midpoint of each attendee's starting location, to choose a venue that limits travel, ideally in the city, with immediate proximity to public transport. ",[271],{"start":35,"end":176,"type":62},{"type":95,"text":273,"spans":274,"direction":24},"Make your event virtual or hybrid to limit its carbon impact, especially when your audience is geographically spread out.",[275],{"start":35,"end":276,"type":62},33,{"type":40,"text":44,"spans":278,"direction":24},[],{"type":40,"text":44,"spans":280,"direction":24},[],{"type":40,"text":282,"spans":283,"direction":24},"To go further, discover our selection of eco-responsible venues in the Île-de-France region.",[284],{"start":285,"end":286,"type":131,"data":287},14,91,{"link_type":133,"url":288,"target":135},"https://www.digitevent.com/fr/blog/13-lieux-pour-vos-events-ecolos-solidaires-en-ile-de-france",{"type":40,"text":44,"spans":290,"direction":24},[],{"type":245,"text":292,"spans":293,"direction":24},"2. Reduce the impact of transport",[294],{"start":35,"end":276,"type":62},{"type":40,"text":296,"spans":297,"direction":24},"Since attendee transport is an event's top source of emissions, it's also the number one lever for action.",[],{"type":40,"text":44,"spans":299,"direction":24},[],{"type":40,"text":301,"spans":302,"direction":24},"For example, you can:",[],{"type":95,"text":304,"spans":305,"direction":24},"Provide guests with soft mobility services: electric shuttle, chauffeured bike, shared vehicles. ",[306],{"start":35,"end":267,"type":62},{"type":95,"text":308,"spans":309,"direction":24},"Set up financial incentives for attendees who use sustainable modes of transport. ",[310],{"start":35,"end":311,"type":62},27,{"type":95,"text":313,"spans":314,"direction":24},"Deploy a carpooling system among attendees, integrable directly into your registration platform.",[315],{"start":35,"end":316,"type":62},26,{"type":40,"text":44,"spans":318,"direction":24},[],{"type":40,"text":44,"spans":320,"direction":24},[],{"type":40,"text":322,"spans":323,"direction":24},"Also remember to set rules for your team members when scouting venues ahead of the event. For example, limit visits to venues you already know, and if the trip can be made in under three hours, always choose the train over the plane.",[],{"type":40,"text":44,"spans":325,"direction":24},[],{"type":245,"text":327,"spans":328,"direction":24},"3. Offer sustainable catering",[329],{"start":35,"end":330,"type":62},29,{"type":40,"text":332,"spans":333,"direction":24},"In France, food accounts for 25% of the French population's carbon footprint (ADEME). Offering more eco-responsible catering can therefore have a major impact on your event's carbon footprint.",[],{"type":40,"text":44,"spans":335,"direction":24},[],{"type":40,"text":337,"spans":338,"direction":24},"In practical terms:",[],{"type":95,"text":340,"spans":341,"direction":24},"Offer a menu that's (at least partly) vegetarian rather than meat-based. Livestock farming is in fact responsible for 14.5% of greenhouse gas emissions worldwide (FAO). ",[342,344],{"start":35,"end":343,"type":62},48,{"start":345,"end":346,"type":131,"data":347},117,161,{"link_type":133,"url":348,"target":135},"https://www.fao.org/3/i3437f/i3437f.pdf",{"type":95,"text":350,"spans":351,"direction":24},"Set up a menu based on seasonal, local produce, from organic farming. ",[352],{"start":35,"end":353,"type":62},46,{"type":95,"text":355,"spans":356,"direction":24},"Deploy an eco-cup deposit system to limit disposable cups. ",[357],{"start":35,"end":60,"type":62},{"type":95,"text":359,"spans":360,"direction":24},"Use reusable tableware. Single-use tableware has in any case been banned under France's EGAlim law since 2023.",[361],{"start":35,"end":362,"type":62},22,{"type":40,"text":44,"spans":364,"direction":24},[],{"type":40,"text":44,"spans":366,"direction":24},[],{"type":40,"text":368,"spans":369,"direction":24},"Organizations like Traiteurs de France can help direct you to the most eco-responsible caterer.",[],{"type":40,"text":44,"spans":371,"direction":24},[],{"type":40,"text":373,"spans":374,"direction":24},"Also make sure to plan quantities carefully to avoid food waste. To limit waste, offer attendees doggy bags or work with an outreach organization that collects unused food to redistribute it.",[375],{"start":376,"end":377,"type":62},47,63,{"type":40,"text":44,"spans":379,"direction":24},[],{"type":245,"text":381,"spans":382,"direction":24},"4. Choose environmentally committed vendors",[383],{"start":35,"end":113,"type":62},{"type":40,"text":385,"spans":386,"direction":24},"Let's focus on scope 3, the heaviest one: your vendors need to be as committed to eco-responsibility as you are.",[],{"type":40,"text":44,"spans":388,"direction":24},[],{"type":40,"text":390,"spans":391,"direction":24},"Run a benchmark of CSR-focused vendors. When you contact them, highlight your CSR policy to check that they're aligned with your own commitments.",[392],{"start":393,"end":75,"type":62},6,{"type":40,"text":44,"spans":395,"direction":24},[],{"type":40,"text":397,"spans":398,"direction":24},"And ask them for concrete, quantified proof of their eco-responsible actions: the carbon impact of the solutions they propose, eco-friendly delivery methods, certifications obtained, and continuous improvement efforts.",[399],{"start":400,"end":113,"type":62},17,{"type":40,"text":44,"spans":402,"direction":24},[],{"type":245,"text":404,"spans":405,"direction":24},"5. Limit energy use during the event",[406],{"start":35,"end":407,"type":62},36,{"type":40,"text":409,"spans":410,"direction":24},"Your event's ecological footprint can drop significantly if you optimize on-site energy consumption.",[],{"type":40,"text":44,"spans":412,"direction":24},[],{"type":40,"text":414,"spans":415,"direction":24},"For lighting, make the most of natural light, as well as the lighting already available at the selected venue, without adding more. Also choose low-consumption LED lighting.",[416],{"start":285,"end":417,"type":62},44,{"type":40,"text":44,"spans":419,"direction":24},[],{"type":40,"text":421,"spans":422,"direction":24},"For eco-responsible water use, choose a venue equipped with water recovery systems or low-flow taps. Set up drinking water stations where attendees can refill their water bottles.",[423,426],{"start":424,"end":425,"type":62},60,82,{"start":427,"end":428,"type":62},108,131,{"type":40,"text":44,"spans":430,"direction":24},[],{"type":40,"text":432,"spans":433,"direction":24},"For heating and air conditioning, make the most of natural ventilation. In summer, choose a venue that lets you use an outdoor space. If you need heating or air conditioning, set up a temperature regulation system to keep the environment comfortable without overconsuming.",[434],{"start":435,"end":436,"type":62},184,213,{"type":40,"text":44,"spans":438,"direction":24},[],{"type":40,"text":440,"spans":441,"direction":24},"Overall, remember to use energy consumption monitoring systems to reduce it as much as possible. Also encourage your attendees and staff to turn off lights and electronic devices they aren't using.",[442],{"start":443,"end":444,"type":62},25,62,{"type":40,"text":44,"spans":446,"direction":24},[],{"type":245,"text":448,"spans":449,"direction":24},"6. Select sustainable materials",[450],{"start":35,"end":451,"type":62},31,{"type":40,"text":453,"spans":454,"direction":24},"For your decor, giveaways, or packaging, favor eco-responsible materials.",[],{"type":40,"text":44,"spans":456,"direction":24},[],{"type":40,"text":458,"spans":459,"direction":24},"For example:",[],{"type":95,"text":461,"spans":462,"direction":24},"Signage made from recycled cardboard rather than plastic. ",[463],{"start":35,"end":407,"type":62},{"type":95,"text":465,"spans":466,"direction":24},"Eco-responsible giveaways: recycled or recyclable materials, branded water bottles, useful items rather than gadgets. ",[467],{"start":35,"end":443,"type":62},{"type":95,"text":469,"spans":470,"direction":24},"Digital gifts (gift cards, show tickets, donations to a charity) rather than physical gifts.",[471],{"start":35,"end":472,"type":62},13,{"type":40,"text":44,"spans":474,"direction":24},[],{"type":40,"text":44,"spans":476,"direction":24},[],{"type":40,"text":478,"spans":479,"direction":24},"Don't hesitate to build storytelling around your sustainable material choices, to demonstrate their CSR impact and inspire your attendees.",[480],{"start":481,"end":407,"type":62},24,{"type":40,"text":44,"spans":483,"direction":24},[],{"type":245,"text":485,"spans":486,"direction":24},"7. Set up a waste management process",[487],{"start":35,"end":407,"type":62},{"type":40,"text":489,"spans":490,"direction":24},"Even an eco-responsible event inevitably generates waste. It's up to you to set up the right process to manage and repurpose it.",[],{"type":40,"text":44,"spans":492,"direction":24},[],{"type":40,"text":494,"spans":495,"direction":24},"To do this:",[],{"type":95,"text":497,"spans":498,"direction":24},"Set up a sorting system on site, including a compost bin for organic waste. ",[499],{"start":35,"end":500,"type":62},23,{"type":95,"text":502,"spans":503,"direction":24},"Put up clear signage to get attendees involved in responsibly managing their waste. ",[504],{"start":35,"end":108,"type":62},{"type":95,"text":506,"spans":507,"direction":24},"Assign a dedicated team to waste management during the event, to make sure nothing is left to chance.",[508],{"start":35,"end":500,"type":62},{"type":40,"text":44,"spans":510,"direction":24},[],{"type":40,"text":44,"spans":512,"direction":24},[],{"type":40,"text":514,"spans":515,"direction":24},"The zero-waste event doesn't exist, but your event should come as close to it as possible.",[],{"type":40,"text":44,"spans":517,"direction":24},[],{"type":245,"text":519,"spans":520,"direction":24},"8. Limit the impact of your event communication",[521],{"start":35,"end":376,"type":62},{"type":40,"text":523,"spans":524,"direction":24},"Ahead of your event, remember to limit the environmental impact of your communication.",[],{"type":40,"text":44,"spans":526,"direction":24},[],{"type":40,"text":528,"spans":529,"direction":24},"Favor digital materials. If you choose physical materials, opt for printing on recycled, recyclable paper with eco-responsible inks.",[530],{"start":393,"end":500,"type":62},{"type":40,"text":44,"spans":532,"direction":24},[],{"type":40,"text":534,"spans":535,"direction":24},"What if you digitized your invitation and registration system?",[536],{"start":35,"end":444,"type":62},{"type":40,"text":538,"spans":539,"direction":24},"Your attendees are now used to registering for events online, on their own. Deploy an event platform that lets you send invitations and manage registrations with complete peace of mind. That's what Digitevent offers, as a partner for your eco-responsible events. The extra touch? Our servers partly run on renewable energy.",[540],{"start":541,"end":542,"type":131,"data":543},85,100,{"link_type":133,"url":544,"target":135},"https://www.digitevent.com/fr",{"type":40,"text":44,"spans":546,"direction":24},[],{"type":245,"text":548,"spans":549,"direction":24},"9. Reuse equipment and materials after the event",[550],{"start":35,"end":343,"type":62},{"type":40,"text":552,"spans":553,"direction":24},"Say goodbye to single use: make sure to reuse all your equipment for future events. This means designing your furniture, staging, and decor so they can be reused afterward.",[554],{"start":555,"end":556,"type":62},40,64,{"type":40,"text":44,"spans":558,"direction":24},[],{"type":40,"text":560,"spans":561,"direction":24},"Another option: source this equipment secondhand, or rent eco-designed furniture from specialized vendors.",[],{"type":40,"text":44,"spans":563,"direction":24},[],{"type":245,"text":565,"spans":566,"direction":24},"10. Calculate the event's carbon footprint in advance",[567],{"start":35,"end":143,"type":62},{"type":40,"text":569,"spans":570,"direction":24},"Before the big day, once you've gone through all these best practices, make sure to calculate your event's theoretical carbon footprint. It's the only way to identify priority levers for action, and to measure your progress from one event to the next.",[],{"type":40,"text":44,"spans":572,"direction":24},[],{"type":40,"text":574,"spans":575,"direction":24},"There are platforms specifically dedicated to organizers of low-carbon events, such as:",[],{"type":95,"text":577,"spans":578,"direction":24},"ICE (Impact Carbone Événements): a simulator developed by LÉVÉNEMENT, based on ADEME's Bilan Carbone® methodology, which lets you estimate a project's carbon impact from its earliest planning stages.",[579,582],{"start":35,"end":451,"type":131,"data":580},{"link_type":133,"url":581,"target":135},"https://www.ice-levenement.org/",{"start":35,"end":451,"type":62},{"type":95,"text":584,"spans":585,"direction":24},"CLEO Carbone: an emissions measurement and reduction platform developed by UNIMEV and Choose Paris Region, with preferential rates for Unimev, LÉVÉNEMENT, or Traiteurs de France members.",[586,590],{"start":35,"end":587,"type":131,"data":588},12,{"link_type":133,"url":589,"target":135},"https://www.cleocalculateur.com/",{"start":35,"end":587,"type":62},{"type":40,"text":44,"spans":592,"direction":24},[],{"type":40,"text":44,"spans":594,"direction":24},[],{"type":40,"text":596,"spans":597,"direction":24},"Note: SMEs can access the Diag Décarbon'Action program funded by ADEME and Bpifrance, with an out-of-pocket cost of €6,000 excl. VAT to carry out their Bilan Carbone®.",[598],{"start":316,"end":353,"type":62},{"type":40,"text":44,"spans":600,"direction":24},[],{"type":40,"text":602,"spans":603,"direction":24},"Remember to include the carbon footprint of your digital actions in this calculation (online invitations, digital communication, attendee app, etc.).",[],{"type":40,"text":44,"spans":605,"direction":24},[],{"type":40,"text":607,"spans":608,"direction":24},"The best practice? Train one of your team members on this calculation, so they can carry it out ahead of each of your events. And don't forget to factor this data into your event KPIs to steer your approach over the long term.",[609,612],{"start":610,"end":611,"type":62},19,69,{"start":613,"end":614,"type":131,"data":615},172,183,{"link_type":133,"url":616,"target":135},"https://www.digitevent.com/en/blog/event-kpis",{"type":40,"text":44,"spans":618,"direction":24},[],{"type":245,"text":620,"spans":621,"direction":24},"11. Set up CSR governance within your organization",[622],{"start":35,"end":623,"type":62},50,{"type":40,"text":625,"spans":626,"direction":24},"Whether at an agency or on the client side, make sure you have dedicated governance for your eco-responsible events strategy.",[627],{"start":377,"end":628,"type":62},124,{"type":40,"text":44,"spans":630,"direction":24},[],{"type":40,"text":632,"spans":633,"direction":24},"This body needs the skills to measure an event's carbon impact and to keep up to date on best practices on an ongoing basis. It could be a team member specifically dedicated to this mission or, within a company, someone from the CSR department in charge of events.",[],{"type":40,"text":44,"spans":635,"direction":24},[],{"type":40,"text":637,"spans":638,"direction":24},"This governance makes real sense in a CSRD context: the data collected event after event feeds directly into the company's non-financial reporting.",[],{"type":40,"text":44,"spans":640,"direction":24},[],{"type":245,"text":642,"spans":643,"direction":24},"12. Aim for ISO 20121 certification",[644],{"start":35,"end":645,"type":62},35,{"type":40,"text":647,"spans":648,"direction":24},"The ISO 20121 standard organizes the management and responsible production steps of an event activity. It structures a continuous improvement approach in terms of CSR.",[649],{"start":650,"end":362,"type":62},4,{"type":40,"text":44,"spans":652,"direction":24},[],{"type":40,"text":654,"spans":655,"direction":24},"Its revised version, ISO 20121:2024, has been better aligned with the UN's Sustainable Development Goals, and strengthens requirements around transparency, inclusion, stakeholder engagement, and shared governance. Organizations now need to demonstrate concrete, defined, and measured results.",[656],{"start":657,"end":645,"type":62},21,{"type":40,"text":44,"spans":659,"direction":24},[],{"type":40,"text":661,"spans":662,"direction":24},"Good news: France is the world's leading country in number of ISO 20121 certifications, accounting for 45% of certificates issued. And the 2024 Paris Olympic and Paralympic Games were the first event in the world to be certified ISO 20121:2024. What if you followed the same path?",[663,668],{"start":664,"end":665,"type":131,"data":666},10,86,{"link_type":133,"url":667,"target":135},"https://levenement.org/lev-iso-20121-la-france-medaillee-dor-des-evenements-responsables/",{"start":669,"end":670,"type":62},139,178,{"type":40,"text":44,"spans":672,"direction":24},[],{"type":40,"text":674,"spans":675,"direction":24},"One last tip: use every eco-responsible event you run to inspire the next ones. Gather feedback from all your stakeholders (internal clients, external clients, attendees), build a directory of environmentally committed vendors, reuse your staging and decor, and reapply the best practices that worked.",[676],{"start":35,"end":587,"type":62},{"type":40,"text":44,"spans":678,"direction":24},[],{"type":40,"text":680,"spans":681,"direction":24},"Want to digitize your registrations and limit the footprint of your event operations? Request your Digitevent demo.",[682,686],{"start":541,"end":683,"type":131,"data":684},114,{"link_type":133,"url":685,"target":135},"https://www.digitevent.com/fr?contact",{"start":35,"end":687,"type":62},115,{"type":40,"text":44,"spans":689,"direction":24},[],{"type":40,"text":691,"spans":692,"direction":24},"V2 - 30/06/2026",[693],{"start":35,"end":694,"type":62},15,"news",[697],{"primary":698,"items":706,"id":708,"slice_type":709,"slice_label":8},{"seo_title":699,"seo_meta_descriptions":702},[700],{"type":40,"text":22,"spans":701,"direction":24},[],[703],{"type":40,"text":704,"spans":705,"direction":24},"Carbon footprint, ISO 20121:2024, scope 3, sustainable vendors: adopt the 12 concrete actions to organize a high-performing eco-responsible event.",[],[707],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690","seo",{"id":711,"lang":712,"type":9,"uid":713},"akYm-RIAACkAyuHQ","fr-fr","evenement-eco-responsable",[715,983,1626],{"id":716,"uid":717,"url":8,"type":9,"tags":718,"first_publication_date":719,"slugs":720,"linked_documents":722,"lang":17,"data":723,"_source":980},"en_blog_article_comment-organiser-un-evenement-eco-responsable-","the-iso-20121-standard-and-the-charter-for-eco-responsible",[12],"2026-07-02T10:07:41+0000",[721],"comment-organiser-un-evenement-eco-responsable",[],{"distribution":12,"article_title":724,"author_name":728,"publication_date":729,"banner_image":730,"article_content":738,"main_tag":967,"body":968},[725],{"type":21,"text":726,"spans":727},"How to organize an eco-responsible event?",[],"Syrian Fis","2024-03-01T10:30:00+0000",{"dimensions":731,"alt":732,"copyright":8,"url":733,"id":734,"edit":735},{"width":29,"height":30},"Eco-responsible","https://images.prismic.io/digi-www/14f1dfa3-7a66-4331-91f6-cae5f51cfe39_ecology.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2025%2C1350&w=900&h=600","XzT_HREAACMAzEHU",{"x":35,"y":35,"zoom":736,"background":737},0.6666666666666666,"#fff",[739,742,745,748,751,754,762,765,767,771,774,777,780,783,786,788,792,794,797,799,802,805,808,811,814,817,820,823,826,829,832,835,838,841,844,847,850,852,855,858,864,867,878,880,883,891,904,906,909,917,919,922,927,929,932,939,941,944,946,949,952,955,958,961,964],{"type":40,"text":740,"spans":741,"direction":24},"Corporate Social Responsibility (CSR) is increasingly present in the world of work, as individuals themselves become more aware of the environmental urgency we face.",[],{"type":40,"text":743,"spans":744,"direction":24},"In this effort, the events industry is often singled out: by nature designed to welcome the public, it can generate waste and inefficiency. But the good news is that innovation and room for improvement come from imperfection.",[],{"type":40,"text":746,"spans":747,"direction":24},"So we've put together a few tips and providers to help you organize more eco-responsible events. To quickly self-assess, which type of organizer are you among these three profiles?",[],{"type":95,"text":749,"spans":750,"direction":24},"Informed: The Informed event organizer is aware of the ecological impact of their activity and will try to move (whenever possible) toward the most eco-responsible options, raising awareness among attendees and suppliers.\n",[],{"type":95,"text":752,"spans":753,"direction":24},"Oriented: An Oriented event organizer will look from the start for alternatives to as many polluting components of their event as possible: a caterer sourcing locally, bamboo or stainless steel straws, reusable decor, etc. In the brief, the ecological aspect is therefore clearly prioritized.\n",[],{"type":95,"text":755,"spans":756,"direction":24},"Eco-designed: An organizer focused on their CSR policy will eco-design their event and build it around environmental issues rather than the other way around: the goal here is clearly zero waste, and it can lead to considering the ISO 20121 standard, the most recognized standard for sustainable events.",[757],{"start":758,"end":759,"type":131,"data":760},230,239,{"link_type":133,"url":761,"target":135},"https://www.iso.org/fr/iso-20121-sustainable-events.html",{"type":71,"text":763,"spans":764,"direction":24},"The ISO 20121 standard and the eco-responsible events charter",[],{"type":40,"text":44,"spans":766,"direction":24},[],{"type":40,"text":768,"spans":769,"direction":24},"To standardize event organizers' efforts in a CSR approach, the ISO 20121 standard was created. It is recognized and, of course, helps improve your reputation while applying a sustainable methodology to your events.\n\nWhat are its key points?",[770],{"start":424,"end":425,"type":62},{"type":95,"text":772,"spans":773,"direction":24},"Identify and collaborate with eco-responsible partners and suppliers",[],{"type":95,"text":775,"spans":776,"direction":24},"Establish and document a CSR policy with roles and responsibilities assigned to management.",[],{"type":95,"text":778,"spans":779,"direction":24},"Identify and assess the issues, then define concrete action plans to address them",[],{"type":95,"text":781,"spans":782,"direction":24},"Ensure the proper availability of the necessary resources and the right level of skill among stakeholders for effective action",[],{"type":95,"text":784,"spans":785,"direction":24},"Monitor and optimize process performance, using internal audits and management reviews",[],{"type":40,"text":44,"spans":787,"direction":24},[],{"type":40,"text":789,"spans":790,"direction":24},"The eco-responsible events charter:",[791],{"start":35,"end":645,"type":62},{"type":40,"text":44,"spans":793,"direction":24},[],{"type":40,"text":795,"spans":796,"direction":24},"Why not set up your own charter as an eco-responsible event organizer? This document will help you improve your employer brand and genuinely involve your organization in an environmental and social effort. Here are a few ideas and commitments you could easily put in place:",[],{"type":40,"text":44,"spans":798,"direction":24},[],{"type":95,"text":800,"spans":801,"direction":24},"X% (e.g. 80%) of travel to your events should be possible by public transportation",[],{"type":95,"text":803,"spans":804,"direction":24},"X% of your suppliers must be committed to a CSR approach",[],{"type":95,"text":806,"spans":807,"direction":24},"1 action to promote gender parity in organizing and welcoming your guests at your events.",[],{"type":95,"text":809,"spans":810,"direction":24},"1 sustainability officer within your company.",[],{"type":95,"text":812,"spans":813,"direction":24},"1 six-month action program to raise awareness of sustainability among your employees or guests.",[],{"type":95,"text":815,"spans":816,"direction":24},"60% of disposable utensils must have been recycled or reused.",[],{"type":95,"text":818,"spans":819,"direction":24},"1 program ensuring accessibility for people with disabilities at all your events.",[],{"type":95,"text":821,"spans":822,"direction":24},"Mandatory organization of waste sorting at all your events",[],{"type":95,"text":824,"spans":825,"direction":24},"Use caterers who source locally and avoid food waste.",[],{"type":95,"text":827,"spans":828,"direction":24},"Donate unsold items to charitable organizations",[],{"type":95,"text":830,"spans":831,"direction":24},"Reuse your booths and decor for multiple events",[],{"type":95,"text":833,"spans":834,"direction":24},"Replace bottled water with water fountains",[],{"type":95,"text":836,"spans":837,"direction":24},"Gather feedback and new ideas from your attendees on the sustainability approach you have put in place",[],{"type":95,"text":839,"spans":840,"direction":24},"Find partnerships with Green Key certified hotels (a sign of strong commitment to sustainability) near your event",[],{"type":95,"text":842,"spans":843,"direction":24},"Use recyclable tableware to limit your environmental footprint",[],{"type":95,"text":845,"spans":846,"direction":24},"Carry out carbon assessments of your events as part of an ongoing tracking and improvement process",[],{"type":71,"text":848,"spans":849,"direction":24},"Good ideas to make your events better for attendees and for the planet:",[],{"type":40,"text":44,"spans":851,"direction":24},[],{"type":40,"text":853,"spans":854,"direction":24},"Some event industry suppliers have clearly understood the need for a committed approach geared toward more progress and less plastic.",[],{"type":95,"text":856,"spans":857,"direction":24},"For your booths:",[],{"type":40,"text":859,"spans":860,"direction":24},"Ephemere Square offers reusable booths designed from eco-responsible materials.",[861],{"start":35,"end":694,"type":131,"data":862},{"link_type":133,"url":863,"target":135},"https://www.ephemeresquare.com/",{"type":95,"text":865,"spans":866,"direction":24},"For food waste and catering:",[],{"type":40,"text":868,"spans":869,"direction":24},"The Phenix association redistributes unused food that would otherwise be thrown away. Also try working with organic, local producers, for example through Traiteurs de France.",[870,873],{"start":650,"end":664,"type":131,"data":871},{"link_type":133,"url":872,"target":135},"https://wearephenix.com/en/",{"start":874,"end":875,"type":131,"data":876},154,173,{"link_type":133,"url":877,"target":135},"https://traiteurs-de-france.com/fr/",{"type":40,"text":44,"spans":879,"direction":24},[],{"type":95,"text":881,"spans":882,"direction":24},"For goodies and equipment:",[],{"type":40,"text":884,"spans":885,"direction":24},"Try using reusable accessories (like the well-known Ecocup festival cups), and for a corporate event, why not give your guests or employees an eco-responsible Gobi water bottle?",[886],{"start":887,"end":888,"type":131,"data":889},159,163,{"link_type":133,"url":890,"target":135},"https://www.gobilab.com/",{"type":40,"text":892,"spans":893,"direction":24},"For distributing goodies at your events or during onboarding at your company, businesses such as Panopli and Ta belle Mer offer a simple and eco-friendly alternative to the usual solutions.",[894,899],{"start":895,"end":896,"type":131,"data":897},97,104,{"link_type":133,"url":898,"target":135},"https://www.panopli.co/",{"start":900,"end":901,"type":131,"data":902},109,121,{"link_type":133,"url":903,"target":135},"https://tabellemer.com/",{"type":40,"text":44,"spans":905,"direction":24},[],{"type":95,"text":907,"spans":908,"direction":24},"For transportation:",[],{"type":40,"text":910,"spans":911,"direction":24},"You can try setting up event carpooling with BlaBlaCar, or help your guests understand the carbon cost of their travel with the GoodPlanet travel calculator.",[912],{"start":913,"end":914,"type":131,"data":915},128,156,{"link_type":133,"url":916,"target":135},"https://www.goodplanet.org/fr/calculateurs-carbone/particulier/?calculator=1&action=calcul&type=voyage",{"type":40,"text":44,"spans":918,"direction":24},[],{"type":95,"text":920,"spans":921,"direction":24},"For flyers and communication:",[],{"type":40,"text":923,"spans":924,"direction":24},"Favor digital event management solutions (such as Digitevent) with built-in emailing tools rather than printing flyers to promote your event.",[925],{"start":623,"end":424,"type":131,"data":926},{"link_type":133,"url":544,"target":135},{"type":40,"text":44,"spans":928,"direction":24},[],{"type":95,"text":930,"spans":931,"direction":24},"Doing the assessment:",[],{"type":40,"text":933,"spans":934,"direction":24},"And if you simply want to take stock, the ADERE tool (Environmental Self-Assessment for Event Managers) lets you self-assess your event to more easily find ecological (and sometimes cost-saving) alternatives. The GoodPlanet calculator can also give you a quick self-assessment.",[935],{"start":436,"end":936,"type":131,"data":937},234,{"link_type":133,"url":938,"target":135},"https://www.goodplanet.org/fr/calculateurs-carbone/evenement/",{"type":40,"text":44,"spans":940,"direction":24},[],{"type":71,"text":942,"spans":943,"direction":24},"So where does Digitevent fit into all this?",[],{"type":40,"text":44,"spans":945,"direction":24},[],{"type":40,"text":947,"spans":948,"direction":24},"At Digitevent, we also try, on our own scale, to take a few actions...",[],{"type":40,"text":950,"spans":951,"direction":24},"We chose servers that run on renewable energy, both internally and when deploying our SaaS solution on the cloud and building our clients' websites.",[],{"type":40,"text":953,"spans":954,"direction":24},"We use our own dishware (no disposable cutlery here): we've stopped asking for it at the (excellent) restaurants in our neighborhood.",[],{"type":40,"text":956,"spans":957,"direction":24},"We use recycled paper to print our documents and, of course, keep our paper printing to a minimum.",[],{"type":40,"text":959,"spans":960,"direction":24},"We always favor biking, public transportation, and then carpooling to get to the office or to meetings.",[],{"type":40,"text":962,"spans":963,"direction":24},"We also try to keep our energy consumption as low as possible and sort our waste, while our offices are cleaned with products that are safe and environmentally friendly.",[],{"type":40,"text":965,"spans":966,"direction":24},"As you can see, there are often committed suppliers ready to help you organize more eco-responsible events, so what are you waiting for to become an agent of change too?",[],"advice",[969],{"primary":970,"items":978,"id":708,"slice_type":709,"slice_label":8},{"seo_title":971,"seo_meta_descriptions":974},[972],{"type":40,"text":726,"spans":973},[],[975],{"type":40,"text":976,"spans":977,"direction":24},"Often a source of waste and inefficiency, the events industry struggles to be eco-responsible. A look at the challenges facing a still overly polluting sector.",[],[979],{},{"id":981,"lang":712,"type":9,"uid":982},"akYmTxIAACoAyt9f","comment-organiser-un-evenement-eco-responsable-",{"id":984,"uid":985,"url":8,"type":9,"tags":986,"first_publication_date":988,"slugs":989,"linked_documents":991,"lang":17,"data":992,"_source":1623},"en_blog_article_organiser-seminaire-entreprise","organize-corporate-seminar-guide",[987,12],"Glossaire","2026-07-02T10:07:55+0000",[990],"organisation-de-seminaire-dentreprise--le-guide-complet-de-a-a-z",[],{"distribution":12,"article_title":993,"author_name":25,"publication_date":997,"banner_image":998,"article_content":1004,"main_tag":695,"body":1609},[994],{"type":21,"text":995,"spans":996,"direction":24},"Corporate seminar planning: the complete A-to-Z guide",[],"2025-06-04T06:29:00+0000",{"dimensions":999,"alt":1000,"copyright":8,"url":1001,"id":1002,"edit":1003},{"width":29,"height":30},"A speaker addresses an attentive audience of professionals at a corporate seminar.","https://images.prismic.io/digi-www/aEAGXrh8WN-LVkon_conference-seminaire-entreprise-intervenant-public-professionnel.webp?auto=format,compress","aEAGXrh8WN-LVkon",{"x":35,"y":35,"zoom":36,"background":37},[1005,1008,1012,1015,1018,1021,1024,1027,1033,1036,1039,1042,1048,1052,1056,1060,1064,1068,1072,1076,1078,1080,1083,1086,1089,1092,1096,1100,1104,1109,1113,1117,1121,1125,1129,1131,1134,1137,1140,1147,1150,1153,1157,1161,1163,1166,1169,1172,1176,1180,1183,1186,1189,1197,1200,1206,1211,1215,1217,1220,1223,1227,1230,1233,1236,1239,1241,1245,1248,1251,1254,1260,1263,1266,1269,1272,1275,1278,1282,1285,1288,1296,1300,1303,1310,1313,1316,1319,1323,1328,1332,1336,1340,1347,1349,1352,1355,1357,1361,1365,1367,1377,1380,1383,1386,1388,1393,1395,1398,1402,1406,1408,1411,1414,1417,1420,1423,1427,1431,1435,1437,1440,1443,1446,1449,1452,1456,1460,1464,1468,1470,1475,1480,1487,1490,1493,1496,1499,1504,1507,1510,1514,1518,1521,1524,1527,1530,1534,1538,1542,1546,1550,1552,1559,1562,1565,1568,1572,1576,1580,1582,1585,1588,1595,1597,1604,1606],{"type":40,"text":1006,"spans":1007,"direction":24},"It all starts with an idea: \"What if we organized a seminar this year?\" A few words that open the door to a thousand possibilities, and just as many questions. ",[],{"type":40,"text":1009,"spans":1010,"direction":24},"The organization of a corporate seminar is an adventure in its own right, which requires method, creativity, and a good dose of forward planning. ",[1011],{"start":650,"end":555,"type":62},{"type":40,"text":1013,"spans":1014,"direction":24},"This complete guide walks you through every step, with practical advice and inspiring tips. ",[],{"type":40,"text":1016,"spans":1017,"direction":24},"Goal: to help you build an unforgettable event, worthy of your ambitions.",[],{"type":71,"text":1019,"spans":1020,"direction":24},"What is a corporate seminar?",[],{"type":40,"text":1022,"spans":1023,"direction":24},"To start, let's dive into the basics: the definition of this key corporate event, and the different types of seminars available to you.",[],{"type":245,"text":1025,"spans":1026,"direction":24},"The definition of a professional seminar",[],{"type":40,"text":1028,"spans":1029,"direction":24},"A professional seminar is an event organized by a company to bring together all or part of its employees outside the usual work setting. It can last from half a day to several days.",[1030],{"start":1031,"end":1032,"type":62},61,135,{"type":40,"text":1034,"spans":1035,"direction":24},"It's both a time for collective work and a moment for meeting and exchange, often in a friendly and stimulating setting.",[],{"type":245,"text":1037,"spans":1038,"direction":24},"The different types of seminars ",[],{"type":40,"text":1040,"spans":1041,"direction":24},"There are different types of seminars, fulfilling different event objectives.",[],{"type":95,"text":1043,"spans":1044,"direction":24},"Motivational seminars, or team building, help create collective momentum. They are ideal for project teams, entire departments, or employees from different areas.",[1045,1046],{"start":35,"end":657,"type":62},{"start":316,"end":1047,"type":128},39,{"type":95,"text":1049,"spans":1050,"direction":24},"Celebration seminars are designed to review a period, thank teams, or celebrate successes. They are suited to any team.",[1051],{"start":35,"end":108,"type":62},{"type":95,"text":1053,"spans":1054,"direction":24},"Training seminars help employees build skills on a specific topic (management, technical, soft skills, etc.). They are perfect for new hires, managers, or technical teams.",[1055],{"start":35,"end":400,"type":62},{"type":95,"text":1057,"spans":1058,"direction":24},"Sales seminars help motivate the sales force, launch a new product, review results, or prepare a new campaign. They can be organized for sales, marketing, and customer relations teams.",[1059],{"start":35,"end":285,"type":62},{"type":95,"text":1061,"spans":1062,"direction":24},"Working seminars bring employees together and spark new ideas and best practices on a dedicated topic.",[1063],{"start":35,"end":400,"type":62},{"type":95,"text":1065,"spans":1066,"direction":24},"Management seminars bring managers together, let them share their experiences, and update their management skills.",[1067],{"start":35,"end":610,"type":62},{"type":95,"text":1069,"spans":1070,"direction":24},"Integration seminars, or onboarding seminars, aim to welcome new arrivals and introduce them to the company. They can be organized once a quarter to welcome new hires.",[1071],{"start":35,"end":108,"type":62},{"type":95,"text":1073,"spans":1074,"direction":24},"Leadership seminars create a step back for executives (members of the executive committee or management board), helping them make key decisions, plan, and arbitrate.",[1075],{"start":35,"end":610,"type":62},{"type":40,"text":44,"spans":1077,"direction":24},[],{"type":40,"text":44,"spans":1079,"direction":24},[],{"type":245,"text":1081,"spans":1082,"direction":24},"Why organize a professional seminar?",[],{"type":40,"text":1084,"spans":1085,"direction":24},"In early 2024, the number of participants in corporate seminars had increased by more than 10% compared to the previous year (Les Echos).",[],{"type":40,"text":1087,"spans":1088,"direction":24},"And for good reason. Despite an economic downturn and tight corporate budgets, organizations continue to rely on the seminar format to reach their HR and business goals.",[],{"type":40,"text":1090,"spans":1091,"direction":24},"By organizing your corporate seminar, you can expect to: ",[],{"type":95,"text":1093,"spans":1094,"direction":24},"Strengthen team spirit. A professional seminar builds connections between employees, breaks down silos, and thus improves day-to-day collaboration and work atmosphere.",[1095],{"start":35,"end":362,"type":62},{"type":95,"text":1097,"spans":1098,"direction":24},"Share a common vision. This type of event is ideal for aligning teams around shared values, a strategy, or common goals.",[1099],{"start":35,"end":657,"type":62},{"type":95,"text":1101,"spans":1102,"direction":24},"Recognize and motivate employees. Want to thank your employees for good results, or encourage them to keep improving? A seminar is ideal.",[1103],{"start":35,"end":60,"type":62},{"type":95,"text":1105,"spans":1106,"direction":24},"Develop skills. At the scale of a team or an entire company, a training seminar can help your employees build new skills.",[1107],{"start":35,"end":1108,"type":62},16,{"type":95,"text":1110,"spans":1111,"direction":24},"Boost creativity and innovation. By taking employees out of their usual work environment, you spark emulation between different teams and encourage new ideas through brainstorming.",[1112],{"start":35,"end":451,"type":62},{"type":95,"text":1114,"spans":1115,"direction":24},"Create a highlight of the year. The corporate seminar is typically used to mark a milestone, review a period, launch a project, or celebrate a success together.",[1116],{"start":35,"end":60,"type":62},{"type":95,"text":1118,"spans":1119,"direction":24},"Build connections between remote teams. The seminar format is ideal for multi-site companies or those offering remote work.",[1120],{"start":35,"end":75,"type":62},{"type":95,"text":1122,"spans":1123,"direction":24},"Strengthen company culture. This corporate event helps convey your values and give meaning to your employees' daily work.",[1124],{"start":35,"end":316,"type":62},{"type":95,"text":1126,"spans":1127,"direction":24},"Ease the integration of new arrivals, as part of an onboarding seminar.",[1128],{"start":35,"end":407,"type":62},{"type":40,"text":44,"spans":1130,"direction":24},[],{"type":71,"text":1132,"spans":1133,"direction":24},"What steps ensure a smooth corporate seminar organization?",[],{"type":40,"text":1135,"spans":1136,"direction":24},"Organizing an original, memorable corporate seminar takes close attention to detail. Use the following steps as a checklist to leave nothing to chance.",[],{"type":245,"text":1138,"spans":1139,"direction":24},"Set the objectives of your seminar",[],{"type":40,"text":1141,"spans":1142,"direction":24},"The first step, before all others: know why you want to organize your internal corporate event. The right objective is one that aligns the company's expectations, participants' needs, and the current context.",[1143,1144],{"start":645,"end":611,"type":62},{"start":1145,"end":1146,"type":62},79,94,{"type":40,"text":1148,"spans":1149,"direction":24},"To choose your objective, you can refer to the previous section of this article, which lists them in detail. ",[],{"type":40,"text":1151,"spans":1152,"direction":24},"To set your objectives well, you need to: ",[],{"type":95,"text":1154,"spans":1155,"direction":24},"Understand the strategic stakes behind your event. What do you want participants to remember or feel? What change do you expect after the event?",[1156],{"start":35,"end":623,"type":62},{"type":95,"text":1158,"spans":1159,"direction":24},"Consider participants' expectations. What do they need to understand better? What frustrations or expectations could be addressed? Do they need recognition, to be heard, connection, inspiration?",[1160],{"start":35,"end":645,"type":62},{"type":40,"text":44,"spans":1162,"direction":24},[],{"type":40,"text":1164,"spans":1165,"direction":24},"Be careful to set a limited number of objectives. It's recommended to select one to three objectives at most, and these should be clear, realistic, and ideally measurable.",[],{"type":245,"text":1167,"spans":1168,"direction":24},"Find a catchy theme",[],{"type":40,"text":1170,"spans":1171,"direction":24},"The theme is the common thread that gives meaning, tone, and coherence to the whole seminar.",[],{"type":40,"text":1173,"spans":1174,"direction":24},"The key to finding a good theme: take the company's context into account, and adapt the theme to the reality your organization is currently going through. Need to remotivate your teams? Focus your event on cohesion. Rolling out a new strategy? Build the theme around alignment. Conflicts or tensions disrupting your company? Focus your theme on communication.",[1175],{"start":276,"end":427,"type":62},{"type":40,"text":1177,"spans":1178,"direction":24},"Also make sure to choose a theme that can be carried through visually and editorially. The idea is to find a theme that can be embodied in your event's name, but also in the visuals associated with it (the logo, communication materials, goodies, etc.), the activities, the speeches, etc. ",[1179],{"start":443,"end":541,"type":62},{"type":40,"text":1181,"spans":1182,"direction":24},"For example, if you choose \"To infinity and beyond\" as the theme for an innovation seminar, it can be carried through with an astronaut logbook for each participant, rocket visuals, and a \"Mission: Moon\" activity.",[],{"type":40,"text":1184,"spans":1185,"direction":24},"Be creative and consistent: your participants will reward you with engagement.",[],{"type":245,"text":1187,"spans":1188,"direction":24},"Choose the date of the event",[],{"type":40,"text":1190,"spans":1191,"direction":24},"The third step is to carefully choose the date of your seminar. Plan as far ahead as possible. It's recommended to prepare your event four to six months in advance, so you can book the best venues and minimize the no-show rate.",[1192,1194],{"start":1193,"end":888,"type":62},134,{"start":1195,"end":1196,"type":128},214,221,{"type":40,"text":1198,"spans":1199,"direction":24},"A few more tips to help you: ",[],{"type":95,"text":1201,"spans":1202,"direction":24},"Avoid risky periods, such as school holidays, long weekends, public holidays, or peak activity periods (accounting close, peak season, etc.).",[1203,1204],{"start":35,"end":610,"type":62},{"start":1205,"end":177,"type":128},122,{"type":95,"text":1207,"spans":1208,"direction":24},"Choose a day of the week suited to the objectives you've set. For a working seminar, favor a Tuesday or Thursday. Conversely, for a more festive seminar, a Friday (spilling into the weekend) can be a good choice.",[1209,1210],{"start":35,"end":174,"type":62},{"start":683,"end":628,"type":128},{"type":95,"text":1212,"spans":1213,"direction":24},"Cross-check the schedules of key people, such as senior management and speakers, to make sure they'll be available.",[1214],{"start":35,"end":1047,"type":62},{"type":40,"text":44,"spans":1216,"direction":24},[],{"type":40,"text":1218,"spans":1219,"direction":24},"Don't hesitate to run a poll to find the dates that work best for all your participants.",[],{"type":245,"text":1221,"spans":1222,"direction":24},"Choose the venue for your corporate seminar",[],{"type":40,"text":1224,"spans":1225,"direction":24},"Your seminar venue isn't just a backdrop: it's a driver of the participant experience. That's why you need to match your venue to the seminar's objectives and format.",[1226],{"start":174,"end":541,"type":62},{"type":40,"text":1228,"spans":1229,"direction":24},"For example: ",[],{"type":95,"text":1231,"spans":1232,"direction":24},"For a strategic seminar, choose a venue conducive to concentration, such as a countryside hotel.",[],{"type":95,"text":1234,"spans":1235,"direction":24},"For a team-cohesion seminar, choose a green setting with large spaces for activities, such as a castle or an estate. This type of venue is increasingly popular with companies: 20% of bookings for these venues are B2B bookings (Naboo).",[],{"type":95,"text":1237,"spans":1238,"direction":24},"For a creative seminar, choose an unusual venue, such as a loft or a converted industrial site.",[],{"type":40,"text":44,"spans":1240,"direction":24},[],{"type":40,"text":1242,"spans":1243,"direction":24},"Be sure to assess the venue's capacity against your needs. Do you need accommodation? Rooms suited for a large plenary session, or for small-group workshops? Accessibility for people with reduced mobility?\nFinally, if needed, choose a venue that offers services such as catering, technical equipment, or on-site coordination, etc. ",[1244],{"start":173,"end":75,"type":62},{"type":40,"text":1246,"spans":1247,"direction":24},"And of course, take the time to visit the venue to picture it before signing.",[],{"type":245,"text":1249,"spans":1250,"direction":24},"Build the program for your corporate seminar",[],{"type":40,"text":1252,"spans":1253,"direction":24},"Now it's time to determine the length of your seminar, as well as timing constraints: arrival times, departure times, transport, meal breaks, etc.",[],{"type":40,"text":1255,"spans":1256,"direction":24},"Every segment of your program should connect to the event's objectives and theme. At every stage of organizing your seminar, ask yourself what value a given activity brings to participants.",[1257],{"start":1258,"end":1259,"type":62},37,80,{"type":40,"text":1261,"spans":1262,"direction":24},"You might consider including in your seminar: ",[],{"type":95,"text":1264,"spans":1265,"direction":24},"Plenary sessions and speeches ",[],{"type":95,"text":1267,"spans":1268,"direction":24},"Small-group workshops ",[],{"type":95,"text":1270,"spans":1271,"direction":24},"Fun activities or team challenges",[],{"type":95,"text":1273,"spans":1274,"direction":24},"Team-building activities or icebreakers ",[],{"type":95,"text":1276,"spans":1277,"direction":24},"Informal time: meals, breaks, evening events, etc. \n",[],{"type":40,"text":1279,"spans":1280,"direction":24},"Whatever you choose, alternate formats to hold the attention of participants. Spread activity time, speaking time, and moments of rest or breaks throughout your program. Change format every 60 to 90 minutes to keep participants engaged.",[1281],{"start":657,"end":424,"type":62},{"type":40,"text":1283,"spans":1284,"direction":24},"And be careful: build in generous time margins, so your program doesn't fall apart if there's a delay, and your participants don't have to rush from one activity to the next.",[],{"type":245,"text":1286,"spans":1287,"direction":24},"Manage registrations for your seminar",[],{"type":40,"text":1289,"spans":1290,"direction":24},"Managing registrations for your event is a crucial step. The goal: set up a seminar invitation system that maximizes your guests' participation.",[1291],{"start":1292,"end":1293,"type":131,"data":1294},76,101,{"link_type":133,"url":1295,"target":135},"https://www.digitevent.com/en/blog/professional-event-invitation",{"type":40,"text":1297,"spans":1298,"direction":24},"To do this, send your invitations online and plan your follow-up reminders. Choose a tool that sends confirmation emails after registration.",[1299],{"start":587,"end":555,"type":62},{"type":40,"text":1301,"spans":1302,"direction":24},"One extra touch not to miss: think about managing plus-ones, if your seminar format allows for it. Your software solution should let you automate the registration of your participants' +1s.",[],{"type":40,"text":1304,"spans":1305,"direction":24},"Good news: that's the case with the Digitevent event management platform, where you can easily create a personalized online invitation in your brand colors. ",[1306],{"start":407,"end":1307,"type":131,"data":1308},72,{"link_type":133,"url":1309,"target":135},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",{"type":245,"text":1311,"spans":1312,"direction":24},"Plan the logistics of your event",[],{"type":40,"text":1314,"spans":1315,"direction":24},"From the coffee reception to a working microphone in the plenary room, logistics are the backbone of your event.",[],{"type":40,"text":1317,"spans":1318,"direction":24},"Here are most of the logistical points to plan for when organizing your seminar: ",[],{"type":95,"text":1320,"spans":1321,"direction":24},"Transport and travel. Plan how attendees will reach the venue (trains, flights, group transport, etc.), as well as on-site parking if needed, with realistic timing relative to the schedule.",[1322],{"start":35,"end":108,"type":62},{"type":95,"text":1324,"spans":1325,"direction":24},"Spaces and signage. Define the different spaces according to the planned activities, and set up signage to guide attendees between them.",[1326],{"start":35,"end":1327,"type":62},18,{"type":95,"text":1329,"spans":1330,"direction":24},"Equipment and materials. List everything you need: audiovisual and sound equipment, Wi-Fi connection, furniture, workshop supplies (pens, flip charts, sticky notes, etc.).",[1331],{"start":35,"end":500,"type":62},{"type":95,"text":1333,"spans":1334,"direction":24},"Catering. Choose a caterer if the venue you've selected doesn't offer catering services. Plan with your caterer for food for meals as well as for breaks, taking into account participants' specific dietary needs.",[1335],{"start":35,"end":85,"type":62},{"type":95,"text":1337,"spans":1338,"direction":24},"Accommodation. If you want to organize a residential seminar, group participants by team or role where possible. Send practical information well in advance: address, times, check-in and check-out details, etc.",[1339],{"start":35,"end":472,"type":62},{"type":95,"text":1341,"spans":1342,"direction":24},"Access control. Set up digital check-in for your guests with QR-code badges to secure entry and simplify the check-in process for your seminar.",[1343,1344],{"start":35,"end":285,"type":62},{"start":500,"end":1047,"type":131,"data":1345},{"link_type":133,"url":1346,"target":135},"https://www.digitevent.com/en/blog/digital-check-in",{"type":40,"text":44,"spans":1348,"direction":24},[],{"type":245,"text":1350,"spans":1351,"direction":24},"Prepare your communication plan",[],{"type":40,"text":1353,"spans":1354,"direction":24},"Organizing a corporate event also means thinking about how you'll communicate around it. From announcing the seminar to post-event communication, every step should be designed to build engagement and maximize impact.",[],{"type":40,"text":44,"spans":1356,"direction":24},[],{"type":40,"text":1358,"spans":1359,"direction":24},"Before your seminar, use channels suited to your audience: emails, intranet, newsletter, posters in the office, etc. Share a teaser of the event, and use a variety of formats to grab attention and build engagement.\n",[1360],{"start":35,"end":610,"type":62},{"type":40,"text":1362,"spans":1363,"direction":24},"During the event, put together a program and schedule to hand out at the start of your seminar. To do this, you can create an event app that highlights speakers and partners, and lets your employees sign up for the activities of their choice and communicate with each other.",[1364],{"start":35,"end":1108,"type":62},{"type":40,"text":44,"spans":1366,"direction":24},[],{"type":40,"text":1368,"spans":1369,"direction":24},"After the event, plan thank-you emails. Also prepare a plan to share your event content (slides, videos, photos, etc.), or a recap video that will keep your seminar alive after the fact. Also remember to send a satisfaction survey to gather insights and testimonials from your participants.",[1370,1371,1374],{"start":35,"end":694,"type":62},{"start":1372,"end":1373,"type":128},171,185,{"start":1375,"end":1376,"type":128},241,249,{"type":245,"text":1378,"spans":1379,"direction":24},"Set the budget for your corporate seminar ",[],{"type":40,"text":1381,"spans":1382,"direction":24},"Your seminar's budget will depend on many factors. ",[],{"type":40,"text":1384,"spans":1385,"direction":24},"To give you an idea, here's a benchmark from a 2024 Naboo study. Seminar costs range from a standard cost (between €251 and €350 per person per night, representing 31% of seminars) to a \"premium\" cost (over €451, representing 28% of seminars).",[],{"type":40,"text":44,"spans":1387,"direction":24},[],{"type":40,"text":1389,"spans":1390,"direction":24},"To set your budget, be sure to estimate the number of participants, which will have a direct impact on your costs.",[1391],{"start":451,"end":1392,"type":62},66,{"type":40,"text":44,"spans":1394,"direction":24},[],{"type":40,"text":1396,"spans":1397,"direction":24},"Then define the different expense categories, sorting them into fixed or variable costs: ",[],{"type":95,"text":1399,"spans":1400,"direction":24},"Fixed costs include venue rental, equipment, accommodation, catering, transport, etc. ",[1401],{"start":35,"end":173,"type":62},{"type":95,"text":1403,"spans":1404,"direction":24},"Variable costs include gifts and goodies for your seminar, communication, external providers, side activities, etc. ",[1405],{"start":35,"end":694,"type":62},{"type":40,"text":44,"spans":1407,"direction":24},[],{"type":40,"text":1409,"spans":1410,"direction":24},"Always build in a contingency margin of about 10 to 15% in your budget for peace of mind: an event never goes exactly as planned.",[],{"type":245,"text":1412,"spans":1413,"direction":24},"Measure the success of your corporate seminar",[],{"type":40,"text":1415,"spans":1416,"direction":24},"The last step in organizing a corporate seminar: measuring its performance.",[],{"type":40,"text":1418,"spans":1419,"direction":24},"On one hand, track your event's general KPIs: attendance rate, participant engagement on social media (likes, shares, etc.), participant satisfaction rate.",[],{"type":40,"text":1421,"spans":1422,"direction":24},"But also track metrics directly tied to your objectives, for example: ",[],{"type":95,"text":1424,"spans":1425,"direction":24},"For a training seminar, success rates on end-of-program assessments ",[1426],{"start":35,"end":362,"type":62},{"type":95,"text":1428,"spans":1429,"direction":24},"For a sales seminar, the change in conversion rate following the seminar",[1430],{"start":35,"end":610,"type":62},{"type":95,"text":1432,"spans":1433,"direction":24},"For an onboarding seminar, the employee retention rate three months after the event.",[1434],{"start":35,"end":443,"type":62},{"type":40,"text":44,"spans":1436,"direction":24},[],{"type":71,"text":1438,"spans":1439,"direction":24},"How do you host a seminar?",[],{"type":40,"text":1441,"spans":1442,"direction":24},"Hosting a seminar is quite an art. ",[],{"type":40,"text":1444,"spans":1445,"direction":24},"You can appoint your manager or an executive as the seminar host, or bring in an external facilitator to run the participant activities.",[],{"type":40,"text":1447,"spans":1448,"direction":24},"Whatever you choose, your host needs to prepare for the event.",[],{"type":40,"text":1450,"spans":1451,"direction":24},"In particular, they should: ",[],{"type":95,"text":1453,"spans":1454,"direction":24},"Get on top of the event's subject matter. Brief them thoroughly on the objectives, materials, key messages, and the seminar's content.",[1455],{"start":35,"end":555,"type":62},{"type":95,"text":1457,"spans":1458,"direction":24},"Know the event's schedule inside out, to make sure the time allotted to each activity is respected.",[1459],{"start":35,"end":316,"type":62},{"type":95,"text":1461,"spans":1462,"direction":24},"Prepare answers to the questions participants may have.",[1463],{"start":35,"end":60,"type":62},{"type":95,"text":1465,"spans":1466,"direction":24},"Build a connection with participants, by staying attentive to their contributions to discussions and their needs.",[1467],{"start":35,"end":407,"type":62},{"type":40,"text":44,"spans":1469,"direction":24},[],{"type":40,"text":1471,"spans":1472,"direction":24},"💬 Quote from the Digitevent expert:",[1473],{"start":1474,"end":645,"type":128},3,{"type":40,"text":1476,"spans":1477,"direction":24},"\"Whatever the objective of your corporate seminar, what will stick with your participants is above all the experience they have. The consistency of your theme with the challenges they face day to day, how your program is scripted, how well the venue matches your objectives, the connection to your company values: that's what your participants will remember about your event. So, to be able to focus on creating a truly engaging event, rely as much as possible on automating organizational tasks. For example, sending invitations and satisfaction surveys, or managing networking, are tasks that can be automated by seminar management software.\"",[1478],{"start":35,"end":1479,"type":128},644,{"type":40,"text":1481,"spans":1482,"direction":24},", Clément Gonet, Clément Gonet, Account Manager at Digitevent\n",[1483,1484],{"start":36,"end":400,"type":62},{"start":400,"end":1031,"type":131,"data":1485},{"link_type":133,"url":1486,"target":135},"https://www.linkedin.com/in/cl%C3%A9ment-gonet/",{"type":71,"text":1488,"spans":1489,"direction":24},"5 more tips for a successful seminar",[],{"type":40,"text":1491,"spans":1492,"direction":24},"Ready for a few more keys to success, to organize your corporate seminar with total peace of mind?",[],{"type":245,"text":1494,"spans":1495,"direction":24},"Build a dedicated team",[],{"type":40,"text":1497,"spans":1498,"direction":24},"Organizing a corporate seminar alone is mission impossible. You can of course call on an event agency to help you. ",[],{"type":40,"text":1500,"spans":1501,"direction":24},"But even if you want to handle it in-house, be sure to delegate responsibilities. Appoint one person dedicated to logistics, another for communication, one for welcoming participants. And make sure everyone knows their role and action plan.",[1502],{"start":1503,"end":1259,"type":62},55,{"type":245,"text":1505,"spans":1506,"direction":24},"Plan backup solutions",[],{"type":40,"text":1508,"spans":1509,"direction":24},"What do you do if something doesn't go quite as planned? No problem: bring out your secret weapon, your backup solutions.",[],{"type":40,"text":1511,"spans":1512,"direction":24},"In case of technical issues, have a plan B for technology, for example in case of a projector failure or an unstable Wi-Fi connection, etc.",[1513],{"start":173,"end":311,"type":62},{"type":40,"text":1515,"spans":1516,"direction":24},"In case of speaker delays or cancellations, arrange backup speakers or facilitators, or a replacement plan for sessions that might be affected.",[1517],{"start":173,"end":267,"type":62},{"type":245,"text":1519,"spans":1520,"direction":24},"Think eco-responsibility ",[],{"type":40,"text":1522,"spans":1523,"direction":24},"More and more participants care about the environmental impact of their actions, even when attending professional events.  And organizing an eco-responsible seminar supports your company's CSR strategy and its employer brand image.",[],{"type":40,"text":1525,"spans":1526,"direction":24},"So take the time to look for eco-responsible event solutions for your seminar.",[],{"type":40,"text":1528,"spans":1529,"direction":24},"This can include: ",[],{"type":95,"text":1531,"spans":1532,"direction":24},"Organizing your event within an hour of the company's offices, as was the case for one in two seminars in 2024 (Naboo).",[1533],{"start":35,"end":1258,"type":62},{"type":95,"text":1535,"spans":1536,"direction":24},"Choosing an eco-responsible venue, with an official certification such as an Ecolabel or the HQE label.",[1537],{"start":35,"end":276,"type":62},{"type":95,"text":1539,"spans":1540,"direction":24},"Setting up a sustainable catering offer, with a vegetarian menu, local products, and a deposit-return system.",[1541],{"start":35,"end":1047,"type":62},{"type":95,"text":1543,"spans":1544,"direction":24},"Limiting energy use, for example by making the most of natural daylight.",[1545],{"start":35,"end":610,"type":62},{"type":95,"text":1547,"spans":1548,"direction":24},"Selecting sustainable materials for your decor, signage, or goodies, etc.",[1549],{"start":35,"end":451,"type":62},{"type":40,"text":44,"spans":1551,"direction":24},[],{"type":40,"text":1553,"spans":1554,"direction":24},"To go further, discover our 12 concrete actions for organizing an eco-responsible event.",[1555],{"start":694,"end":1556,"type":131,"data":1557},87,{"link_type":133,"url":1558,"target":135},"https://www.digitevent.com/en/blog/sustainable-event",{"type":245,"text":1560,"spans":1561,"direction":24},"Work on the scripting of your program ",[],{"type":40,"text":1563,"spans":1564,"direction":24},"To leave a lasting impression, your seminar program needs to be carefully orchestrated.",[],{"type":40,"text":1566,"spans":1567,"direction":24},"Be sure to script it by planning for: ",[],{"type":95,"text":1569,"spans":1570,"direction":24},"A strong start. Begin by breaking the ice with introductions and/or a light meal. Then have your manager or an executive open the seminar, to share its objectives and get everyone engaged. This is also a good time to review recent achievements or upcoming challenges.",[1571],{"start":35,"end":285,"type":62},{"type":95,"text":1573,"spans":1574,"direction":24},"An engaging middle, including for example working sessions, moments of reflection or collaboration.",[1575],{"start":35,"end":1327,"type":62},{"type":95,"text":1577,"spans":1578,"direction":24},"A memorable ending, perhaps with a wrap-up presentation, a grand announcement, or a farewell gift.",[1579],{"start":35,"end":1327,"type":62},{"type":40,"text":44,"spans":1581,"direction":24},[],{"type":245,"text":1583,"spans":1584,"direction":24},"Set up an engaging event app for participants",[],{"type":40,"text":1586,"spans":1587,"direction":24},"To boost participant engagement throughout your corporate seminars, nothing beats a dedicated app.",[],{"type":40,"text":1589,"spans":1590,"direction":24},"The idea: roll out an event app that lets them personalize their agenda ahead of time and follow it throughout the event. On it, they can sign up for the workshops and activities they're most interested in, and build their personal schedule in just a few clicks. Smart.",[1591,1594],{"start":610,"end":451,"type":131,"data":1592},{"link_type":133,"url":1593,"target":135},"https://www.digitevent.com/en/feature/event-app",{"start":610,"end":451,"type":62},{"type":40,"text":44,"spans":1596,"direction":24},[],{"type":40,"text":1598,"spans":1599,"direction":24},"You're now ready to organize your next seminar, and bring your employees together around a memorable, motivating experience. Want to make things easier? Digitevent, the event management platform that's intuitive and powerful, supports you end-to-end in organizing your professional seminars, from sending invitations to networking among participants.",[1600],{"start":1601,"end":1602,"type":131,"data":1603},153,194,{"link_type":133,"url":544,"target":135},{"type":40,"text":44,"spans":1605,"direction":24},[],{"type":40,"text":1607,"spans":1608,"direction":24},"What if we took your seminars further, together?",[],[1610],{"primary":1611,"items":1620,"id":1622,"slice_type":709,"slice_label":8},{"seo_title":1612,"seo_meta_descriptions":1616},[1613],{"type":40,"text":1614,"spans":1615,"direction":24},"Complete guide to organizing your corporate seminar",[],[1617],{"type":40,"text":1618,"spans":1619,"direction":24},"Successfully organizing a corporate seminar means creating a highlight aligned with your goals: this guide walks you through every step",[],[1621],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8",{"id":1624,"lang":712,"type":9,"uid":1625},"akYmxhIAACgAyuD9","organiser-seminaire-entreprise",{"id":1627,"uid":1628,"url":8,"type":9,"tags":1629,"first_publication_date":1630,"slugs":1631,"linked_documents":1633,"lang":17,"data":1634,"_source":2185},"en_blog_article_brief-evenementiel","event-brief",[11,12],"2026-07-02T10:07:40+0000",[1632],"creer-un-brief-evenementiel--les-etapes-et-bonnes-pratiques",[],{"distribution":12,"article_title":1635,"author_name":25,"publication_date":1639,"banner_image":1640,"article_content":1646,"main_tag":695,"body":2173},[1636],{"type":21,"text":1637,"spans":1638,"direction":24},"Creating an event brief: steps and best practices",[],"2024-11-04T07:30:00+0000",{"dimensions":1641,"alt":1642,"copyright":8,"url":1643,"id":1644,"edit":1645},{"width":29,"height":30},"event brief computer image","https://images.prismic.io/digi-www/Z0WUOa8jQArT1Tn1_Siteinternet%C3%A9v%C3%A9nementiel-Visuelarticledeblog-2-.png?auto=format,compress","Z0WUOa8jQArT1Tn1",{"x":35,"y":35,"zoom":36,"background":37},[1647,1650,1654,1657,1659,1663,1668,1671,1674,1676,1680,1683,1686,1690,1694,1698,1703,1707,1711,1715,1720,1723,1728,1731,1733,1738,1741,1743,1746,1749,1752,1756,1760,1764,1768,1774,1779,1784,1787,1792,1796,1800,1802,1806,1811,1813,1816,1822,1826,1828,1832,1837,1839,1842,1850,1853,1858,1863,1865,1868,1871,1874,1878,1882,1886,1890,1892,1896,1901,1903,1906,1910,1914,1916,1920,1925,1927,1930,1933,1936,1940,1949,1951,1955,1959,1964,1969,1978,1980,1983,1986,1990,1995,1997,2001,2009,2011,2014,2018,2021,2025,2031,2034,2038,2043,2045,2048,2051,2053,2056,2061,2065,2067,2070,2074,2079,2083,2086,2088,2091,2094,2097,2101,2106,2110,2114,2118,2120,2123,2128,2132,2136,2138,2141,2144,2146,2151,2155,2159,2163,2165,2168],{"type":40,"text":1648,"spans":1649,"direction":24},"Here we go: you're starting to plan your next corporate event. Attendee list, venue choice, key messages to convey, activities to plan, etc. Where do you start?",[],{"type":40,"text":1651,"spans":1652,"direction":24},"The answer comes down to two words: event brief.",[1653],{"start":407,"end":376,"type":62},{"type":40,"text":1655,"spans":1656,"direction":24},"You're in the right place to start off on the right foot. Here you'll find everything you need to put together your event brief effectively, without missing a single detail, and with complete peace of mind.",[],{"type":40,"text":44,"spans":1658,"direction":24},[],{"type":71,"text":1660,"spans":1661,"direction":24},"What is an event brief?",[1662],{"start":35,"end":500,"type":62},{"type":40,"text":1664,"spans":1665,"direction":24},"An event brief is a very easy-to-understand document that lays out the details of organizing an event.",[1666],{"start":1667,"end":1293,"type":62},57,{"type":40,"text":1669,"spans":1670,"direction":24},"It can be used just as well by an event agency (to present its proposal to a client) as by the event's sponsor directly (as a tool for organizing the event with the various people to involve within the company).",[],{"type":40,"text":1672,"spans":1673,"direction":24},"It's useful for any type of event: trade shows, seminars, team building, incentive trips, openings, project launches, business travel, corporate parties, etc.",[],{"type":40,"text":44,"spans":1675,"direction":24},[],{"type":71,"text":1677,"spans":1678,"direction":24},"Why create a brief for your event?",[1679],{"start":35,"end":249,"type":62},{"type":40,"text":1681,"spans":1682,"direction":24},"When organizing an event, nothing can be left to chance. Your guests are watching your every move, and your event brief is there to help you plan everything down to the last detail.",[],{"type":40,"text":1684,"spans":1685,"direction":24},"Among the goals of a good event brief, we can highlight the following: ",[],{"type":95,"text":1687,"spans":1688,"direction":24},"Clearly describe what's expected from the event and its objectives.",[1689],{"start":35,"end":60,"type":62},{"type":95,"text":1691,"spans":1692,"direction":24},"Carefully plan each step of creating the event. Your brief makes organizing and assigning tasks easier by clarifying the steps, the resources needed, and the deadlines.",[1693],{"start":35,"end":353,"type":62},{"type":95,"text":1695,"spans":1696,"direction":24},"Plan the timing to follow on the day, by detailing how the operations of your event project will unfold.",[1697],{"start":35,"end":407,"type":62},{"type":95,"text":1699,"spans":1700,"direction":24},"Align and coordinate the different people involved (inside and outside the company) in the event. Your event brief lets you sync the expectations of all your participants and partners (clients, teams, vendors) by giving them a clear, detailed picture.",[1701],{"start":35,"end":1702,"type":62},51,{"type":95,"text":1704,"spans":1705,"direction":24},"Reduce errors. By having all the essential information in one centralized document, you avoid misunderstandings and costly mistakes, especially on important logistical details. It also makes it easier to anticipate the unexpected.",[1706],{"start":35,"end":472,"type":62},{"type":95,"text":1708,"spans":1709,"direction":24},"Manage your event budget optimally. By specifying priorities and detailing the elements of your event, it's easier to control your costs and make informed financial decisions",[1710],{"start":35,"end":249,"type":62},{"type":95,"text":1712,"spans":1713,"direction":24},"Streamline communication. Your event brief acts as a shared reference point for teams and partners, ensuring clear, regular communication throughout the project.",[1714],{"start":35,"end":316,"type":62},{"type":40,"text":1716,"spans":1717,"direction":24},"What's more, if you're a project manager at an event agency and you're competing for a project, your brief becomes a sales presentation tool for the client. It will let you defend your event scenarios and share your overall vision with the client so they can make an informed choice.",[1718],{"start":687,"end":1719,"type":62},155,{"type":40,"text":1721,"spans":1722,"direction":24},"All good reasons to take real care with your next event brief.",[],{"type":40,"text":1724,"spans":1725,"direction":24},"\"A well-designed event brief is the GPS for your project: it guides you at every step, anticipates the unexpected, and aligns every stakeholder. At Digitevent, we see this tool as the key to a successful event, where every detail is under control to deliver a memorable experience.\"",[1726],{"start":35,"end":1727,"type":128},282,{"type":40,"text":1729,"spans":1730,"direction":24},"Thierry Ottavy, Event Management Expert at Digitevent.",[],{"type":40,"text":44,"spans":1732,"direction":24},[],{"type":71,"text":1734,"spans":1735,"direction":24},"9 steps to write your event brief effectively",[1736],{"start":35,"end":1737,"type":62},45,{"type":40,"text":1739,"spans":1740,"direction":24},"Take the time to go through the following nine steps to put together an event brief that's effective, complete, and easy for everyone on your project to understand.",[],{"type":40,"text":44,"spans":1742,"direction":24},[],{"type":245,"text":1744,"spans":1745,"direction":24},"1. Introduce the company and target audience",[],{"type":40,"text":1747,"spans":1748,"direction":24},"Start your event brief with a full introduction to your company (or your client's, if you're an agency). Your readers need to understand exactly who your organization is, what it does, and how it does it.",[],{"type":40,"text":1750,"spans":1751,"direction":24},"Be sure to detail: ",[],{"type":95,"text":1753,"spans":1754,"direction":24},"Your company's history and mission. Briefly summarize your company's history, mission, and vision to set the general context.",[1755],{"start":35,"end":249,"type":62},{"type":95,"text":1757,"spans":1758,"direction":24},"Its core values. Share the organization's core values (innovation, environmental responsibility, quality, etc.) so they can be built into the event design.",[1759],{"start":35,"end":694,"type":62},{"type":95,"text":1761,"spans":1762,"direction":24},"The brand's voice and tone. Give some pointers on the tone your brand uses in its communications. Is it formal, friendly, disruptive?",[1763],{"start":35,"end":316,"type":62},{"type":95,"text":1765,"spans":1766,"direction":24},"The products to highlight, if you're organizing an event related to one or more of the company's products (a launch or presentation).",[1767],{"start":35,"end":443,"type":62},{"type":40,"text":1769,"spans":1770,"direction":24},"Now you can move on to your target audience. Take care describing the demographic details of your guests: age, occupation, place of residence, particular interests, etc. But above all, don't hesitate to go into the details of their needs and expectations. What kind of experience is your target audience looking for? Spell out their preferences when it comes to content, format, or communication channels.",[1771],{"start":1772,"end":1773,"type":62},211,254,{"type":40,"text":1775,"spans":1776,"direction":24},"The extra Digitevent tip ",[1777,1778],{"start":35,"end":481,"type":62},{"start":35,"end":443,"type":128},{"type":40,"text":1780,"spans":1781,"direction":24},"Include your past event experience in your event brief. Share a few examples of successful events, explaining what worked well. Also mention any challenges or adjustments you'd like to see, to avoid repeating past mistakes and to point toward improvements.\n",[1782],{"start":35,"end":1783,"type":128},256,{"type":245,"text":1785,"spans":1786,"direction":24},"2. Define your event's objectives",[],{"type":40,"text":1788,"spans":1789,"direction":24},"Next, tackle the \"Why?\" section of your event brief. Your readers need to understand why you're running this event, through specific objectives tied to it: boosting awareness, training, networking, bringing employees together, customer loyalty, etc.\n",[1790],{"start":1791,"end":874,"type":62},123,{"type":40,"text":1793,"spans":1794,"direction":24},"Also spell out the main, central message to communicate during your event. For example, you might want to highlight your company's technological innovation, or its closeness to customers.\n",[1795],{"start":694,"end":103,"type":62},{"type":40,"text":1797,"spans":1798,"direction":24},"Finally, include in this section how you plan to measure the success of your event. To do this, define your performance indicators: number of attendees, satisfaction rate, ROI, etc.",[1799],{"start":174,"end":425,"type":62},{"type":40,"text":44,"spans":1801,"direction":24},[],{"type":40,"text":1775,"spans":1803,"direction":24},[1804,1805],{"start":35,"end":443,"type":62},{"start":35,"end":443,"type":128},{"type":40,"text":1807,"spans":1808,"direction":24},"If your event has several objectives, rank them. The idea: set a priority order for your different objectives, based on which ones bring the most value to your company or the department involved in the event. To do this, reach out to the different departments your event will affect (HR for internal events, sales and marketing for external events, etc.) and gather their needs. This will let you set stronger event priorities, and in turn build an event from a brief that's oriented around ROI.",[1809],{"start":35,"end":1810,"type":128},495,{"type":40,"text":44,"spans":1812,"direction":24},[],{"type":245,"text":1814,"spans":1815,"direction":24},"3. Detail your event's concept and theme",[],{"type":40,"text":1817,"spans":1818,"direction":24},"Now it's time to dig into the creative ideas you have for your event. First, simply describe its central theme : is it one of your values? A new product you want to unveil in style? A new achievement to celebrate with your employees?",[1819],{"start":1820,"end":1821,"type":62},93,111,{"type":40,"text":1823,"spans":1824,"direction":24},"Then describe the experience you want for your event. What messages and emotions do you want to convey? Specify the atmosphere, staging, style, and creative angle.",[1825],{"start":472,"end":238,"type":62},{"type":40,"text":44,"spans":1827,"direction":24},[],{"type":40,"text":1775,"spans":1829,"direction":24},[1830,1831],{"start":35,"end":443,"type":62},{"start":35,"end":443,"type":128},{"type":40,"text":1833,"spans":1834,"direction":24},"At this stage of your event brief, think storytelling. The most captivating events are the ones that inspire attendees, to strengthen their engagement. So play on strong themes (like \"the pursuit of excellence\" or \"looking ahead to the future\"), or simply on a problem facing your audience that your event will help solve. Picture your attendees as the main characters in a great story you need to tell over the course of the event.",[1835],{"start":35,"end":1836,"type":128},432,{"type":40,"text":44,"spans":1838,"direction":24},[],{"type":245,"text":1840,"spans":1841,"direction":24},"4. Set your estimated budget",[],{"type":40,"text":1843,"spans":1844,"direction":24},"Every good brief includes a projected event budget. So lay out your financial resources, with an overall budget envelope, along with a breakdown into subcategories: venue, catering, decoration, communications, etc. ",[1845,1848],{"start":75,"end":623,"type":131,"data":1846},{"link_type":133,"url":1847,"target":135},"https://www.spendesk.com/fr/blog/budget-evenement/",{"start":1820,"end":1849,"type":62},120,{"type":40,"text":1851,"spans":1852,"direction":24},"For an effective estimated budget, list all the essential line items (venue rental, catering, technical equipment, entertainment, communications, transport, accommodation, etc.). Then rank each line item by priority based on your event objectives. This ranking lets you adjust as needed, and keep in mind the items likely to fluctuate, like catering, if your number of attendees changes.",[],{"type":40,"text":1854,"spans":1855,"direction":24},"\nThe extra Digitevent tip ",[1856,1857],{"start":36,"end":316,"type":62},{"start":36,"end":316,"type":128},{"type":40,"text":1859,"spans":1860,"direction":24},"Don't forget to set an emergency budget, an amount set aside for the unexpected. It's generally recommended to devote 10 to 15% of your budget to these event emergencies (which aren't rare!).",[1861],{"start":35,"end":1862,"type":128},191,{"type":40,"text":44,"spans":1864,"direction":24},[],{"type":245,"text":1866,"spans":1867,"direction":24},"5. Choose your event's venue and dates",[],{"type":40,"text":1869,"spans":1870,"direction":24},"At this stage, it's time to draw up a set of specifications for the venue where the event will take place.",[],{"type":40,"text":1872,"spans":1873,"direction":24},"In it, be sure to describe: ",[],{"type":95,"text":1875,"spans":1876,"direction":24},"The capacity of the venue you're looking for, based on the expected number of guests. If it's a remote event, indicate the capacity needed from your video conferencing software.",[1877],{"start":35,"end":587,"type":62},{"type":95,"text":1879,"spans":1880,"direction":24},"The event's accessibility, in terms of location.",[1881],{"start":35,"end":343,"type":62},{"type":95,"text":1883,"spans":1884,"direction":24},"The types of equipment needed: is it a seated event? A sit-down meal? Standing?",[1885],{"start":35,"end":1145,"type":62},{"type":40,"text":1887,"spans":1888,"direction":24},"Then specify the date and times your event will take place, taking into account your target audience's availability and any competing events.",[1889],{"start":472,"end":451,"type":62},{"type":40,"text":44,"spans":1891,"direction":24},[],{"type":40,"text":1775,"spans":1893,"direction":24},[1894,1895],{"start":35,"end":443,"type":62},{"start":35,"end":443,"type":128},{"type":40,"text":1897,"spans":1898,"direction":24},"With corporate social responsibility (CSR) more than ever at the heart of companies' concerns, don't forget to specify at this stage whether you want your event to take place at a CSR-certified venue, or as close as possible to your audience to limit their travel (and therefore your event's carbon footprint).",[1899],{"start":35,"end":1900,"type":128},310,{"type":40,"text":44,"spans":1902,"direction":24},[],{"type":245,"text":1904,"spans":1905,"direction":24},"6. Build your event's program and schedule",[],{"type":40,"text":1907,"spans":1908,"direction":24},"What will your guests do during your event? That's what this part of your event brief needs to answer. Make a list of the activities you'll offer them and, if possible, plan out the general schedule (sessions, breaks, entertainment).",[1909],{"start":427,"end":177,"type":62},{"type":40,"text":1911,"spans":1912,"direction":24},"Also detail here the speakers to include in the program. If possible, indicate their speaking times and the type of activities they'll be handling (talks, workshops, panel discussions).",[1913],{"start":1108,"end":1503,"type":62},{"type":40,"text":44,"spans":1915,"direction":24},[],{"type":40,"text":1775,"spans":1917,"direction":24},[1918,1919],{"start":35,"end":443,"type":62},{"start":35,"end":443,"type":128},{"type":40,"text":1921,"spans":1922,"direction":24},"If you don't yet have a clear idea for how your event should unfold, start from a common thread that will guide it. This could be the presentation of your new product, for example, or networking between attendees. Then organize your various activity ideas around that thread. To be impactful and memorable, your event should be structured around key moments, starting with a captivating opening and ending on an inspiring close.",[1923],{"start":35,"end":1924,"type":128},428,{"type":40,"text":44,"spans":1926,"direction":24},[],{"type":245,"text":1928,"spans":1929,"direction":24},"7. Describe your logistics and technical needs",[],{"type":40,"text":1931,"spans":1932,"direction":24},"This is the time to get into the technical details of your event brief. Take the time to list them one by one, to keep your event organization tight.",[],{"type":40,"text":1934,"spans":1935,"direction":24},"Be sure to include in your event brief: ",[],{"type":95,"text":1937,"spans":1938,"direction":24},"The equipment you'll need. Draw up a list of the equipment required, in terms of sound, lighting, and projection. ",[1939],{"start":35,"end":443,"type":62},{"type":95,"text":1941,"spans":1942,"direction":24},"The infrastructure you need. Identify specific requirements, such as a solid internet connection, exhibition spaces, accessibility for people with reduced mobility, waste-sorting facilities for a zero-waste event, or the use of sustainable materials for your event furniture.",[1943,1944],{"start":35,"end":311,"type":62},{"start":1945,"end":1946,"type":131,"data":1947},196,212,{"link_type":133,"url":1948,"target":135},"https://www.zerowastefrance.org/projet/evenementiel-zero-dechet/",{"type":40,"text":44,"spans":1950,"direction":24},[],{"type":40,"text":1775,"spans":1952,"direction":24},[1953,1954],{"start":35,"end":443,"type":62},{"start":35,"end":443,"type":128},{"type":40,"text":1956,"spans":1957,"direction":24},"In this part of your brief, plan out the security measures to put in place for your event. ",[1958],{"start":35,"end":286,"type":128},{"type":95,"text":1960,"spans":1961,"direction":24},"For an in-person event, think about evacuation plans, event monitoring, access control, and crowd management.",[1962,1963],{"start":35,"end":362,"type":62},{"start":35,"end":900,"type":128},{"type":95,"text":1965,"spans":1966,"direction":24},"For a remote event, state your expectations around personal data management and GDPR.",[1967,1968],{"start":35,"end":1327,"type":62},{"start":35,"end":541,"type":128},{"type":40,"text":1970,"spans":1971,"direction":24},"And to secure entry to your event, what better than an event management platform like Digitevent? Our software offers simplified guest check-in, all accessible on mobile and tablet, much to the delight of your reception staff.",[1972,1976],{"start":665,"end":1973,"type":131,"data":1974},96,{"link_type":133,"url":1975,"target":135},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"start":35,"end":1977,"type":128},226,{"type":40,"text":44,"spans":1979,"direction":24},[],{"type":245,"text":1981,"spans":1982,"direction":24},"8. Define your communication and promotion strategy",[],{"type":40,"text":1984,"spans":1985,"direction":24},"It's time to define the communication plan around your event, which will help boost its visibility. Choose the channels that will effectively reach your audience, based on where they get their information: social media, email, press, etc.",[],{"type":40,"text":1987,"spans":1988,"direction":24},"Also plan out a promotional calendar, detailing your action plan before, during, and after the event to maximize its visibility.",[1989],{"start":472,"end":407,"type":62},{"type":40,"text":1991,"spans":1992,"direction":24},"Finally, also specify how you plan to manage registrations and invitations. Even at this stage of the event brief, you can choose an online registration platform. Also plan for reminders and confirmations for registrants.",[1993],{"start":75,"end":1994,"type":62},74,{"type":40,"text":44,"spans":1996,"direction":24},[],{"type":40,"text":1775,"spans":1998,"direction":24},[1999,2000],{"start":35,"end":443,"type":62},{"start":35,"end":443,"type":128},{"type":40,"text":2002,"spans":2003,"direction":24},"With Digitevent, easily manage your guest list on an intuitive, user-friendly platform. Automate your reminders to cut down on no-shows and engage your attendees ahead of the event.",[2004,2008],{"start":2005,"end":694,"type":131,"data":2006},5,{"link_type":133,"url":2007,"target":135},"https://www.digitevent.com/en/feature/event-registration-forms",{"start":35,"end":192,"type":128},{"type":40,"text":44,"spans":2010,"direction":24},[],{"type":245,"text":2012,"spans":2013,"direction":24},"9. Plan KPIs for post-event evaluation",[],{"type":40,"text":2015,"spans":2016,"direction":24},"The last step of your event brief, and not the least important: preparing how you'll measure your event's performance. This should be based on the event objectives you set out in step two.",[2017],{"start":1994,"end":345,"type":62},{"type":40,"text":2019,"spans":2020,"direction":24},"Be sure to include: ",[],{"type":95,"text":2022,"spans":2023,"direction":24},"Satisfaction surveys, to gather attendee feedback after the event.",[2024],{"start":35,"end":657,"type":62},{"type":95,"text":2026,"spans":2027,"direction":24},"Performance indicators to track to measure the event's impact and success: number of attendees, engagement, feedback...",[2028,2029],{"start":35,"end":362,"type":62},{"start":427,"end":2030,"type":128},116,{"type":40,"text":2032,"spans":2033,"direction":24},"To do this, don't hesitate to rely on an event management platform that gives you access to complete dashboards. There, you'll be able to view all the KPIs tied to your event, such as registrations, peak attendance times, guest engagement, or your participation rate.\n",[],{"type":40,"text":1775,"spans":2035,"direction":24},[2036,2037],{"start":35,"end":443,"type":62},{"start":35,"end":443,"type":128},{"type":40,"text":2039,"spans":2040,"direction":24},"Is CSR central to your communications? Build it into your post-event evaluation. For example, state in your brief that you want to measure your event's environmental impact using a carbon footprint calculator.",[2041],{"start":35,"end":2042,"type":128},209,{"type":40,"text":44,"spans":2044,"direction":24},[],{"type":71,"text":2046,"spans":2047,"direction":24},"Extra tips for a successful event brief ",[],{"type":40,"text":2049,"spans":2050,"direction":24},"Don't leave without reading these key tips, which will help you put together a well-honed event brief, and in turn organize a quality event.",[],{"type":40,"text":44,"spans":2052,"direction":24},[],{"type":245,"text":2054,"spans":2055,"direction":24},"Involve all stakeholders before creating the brief",[],{"type":40,"text":2057,"spans":2058,"direction":24},"Alone, you go faster. Together, you go further. Gather input from all your event's stakeholders. Talk with some of your clients, suppliers, and partners to fold their expectations into your event brief. This builds buy-in and reduces adjustments later on.",[2059],{"start":343,"end":2060,"type":62},95,{"type":40,"text":2062,"spans":2063,"direction":24},"Also clarify everyone's responsibilities in organizing the event. State who's responsible for each aspect. This cuts down on confusion and encourages accountability.",[2064],{"start":472,"end":555,"type":62},{"type":40,"text":44,"spans":2066,"direction":24},[],{"type":245,"text":2068,"spans":2069,"direction":24},"Co-build your event brief between sponsor and organizer",[],{"type":40,"text":2071,"spans":2072,"direction":24},"Best practice: create a collaborative event brief, where each stakeholder can include their needs and expectations.",[2073],{"start":657,"end":174,"type":62},{"type":95,"text":2075,"spans":2076,"direction":24},"On one hand, the event sponsor (the client for an agency, or the internal client for an event organizer working directly for the advertiser) includes the criteria and requirements expected for the event, along with their specific concerns.",[2077],{"start":587,"end":2078,"type":62},30,{"type":95,"text":2080,"spans":2081,"direction":24},"On the other hand, the organizer (the event agency or the internal organizer) includes the information needed for the event project to run smoothly, along with their expertise in event communication.",[2082],{"start":610,"end":60,"type":62},{"type":40,"text":2084,"spans":2085,"direction":24},"This way, your event brief is truly complete.",[],{"type":40,"text":44,"spans":2087,"direction":24},[],{"type":245,"text":2089,"spans":2090,"direction":24},"Check that your event brief covers the 5W method",[],{"type":40,"text":2092,"spans":2093,"direction":24},"The 5W method is useful for making sure your event brief answers all the key questions needed to organize it.",[],{"type":40,"text":2095,"spans":2096,"direction":24},"Use it as a checklist to confirm you've included the following in your brief: ",[],{"type":95,"text":2098,"spans":2099,"direction":24},"The \"What\", meaning your event's format",[2100],{"start":35,"end":664,"type":62},{"type":95,"text":2102,"spans":2103,"direction":24},"The \"Why\", meaning your event's objectives, and the issues it needs to address",[2104],{"start":35,"end":2105,"type":62},9,{"type":95,"text":2107,"spans":2108,"direction":24},"The \"Where\", meaning your event's location",[2109],{"start":35,"end":173,"type":62},{"type":95,"text":2111,"spans":2112,"direction":24},"The \"When\", meaning your event's dates and times",[2113],{"start":35,"end":664,"type":62},{"type":95,"text":2115,"spans":2116,"direction":24},"The \"Who\", meaning your event's target audience ",[2117],{"start":35,"end":2105,"type":62},{"type":40,"text":44,"spans":2119,"direction":24},[],{"type":245,"text":2121,"spans":2122,"direction":24},"Use a simple format",[],{"type":40,"text":2124,"spans":2125,"direction":24},"The simpler your event brief is, the easier it will be for all your stakeholders to understand, and the more effective it will be. So stick to the essentials. Be direct in your descriptions. Use simple sentences and limit technical jargon to avoid misunderstandings.",[2126],{"start":428,"end":2127,"type":62},157,{"type":40,"text":2129,"spans":2130,"direction":24},"Also, organize your brief into sections. Structure your document into clear headings to make it easier to read, each one matching the 9 steps described in this article.",[2131],{"start":393,"end":1047,"type":62},{"type":40,"text":2133,"spans":2134,"direction":24},"Finally, simplify the language you use. Write in an accessible style so that everyone involved clearly understands your expectations and ideas.",[2135],{"start":2105,"end":75,"type":62},{"type":40,"text":44,"spans":2137,"direction":24},[],{"type":245,"text":2139,"spans":2140,"direction":24},"Use visuals to make your brief easier to understand",[],{"type":40,"text":2142,"spans":2143,"direction":24},"What better way to make a document easier to understand than visuals? Include some in your event brief: they'll help your readers clearly grasp what you expect.",[],{"type":40,"text":2019,"spans":2145,"direction":24},[],{"type":95,"text":2147,"spans":2148,"direction":24},"Moodboards and reference images (photos or sketches) to illustrate the desired theme and visual atmosphere",[2149,2150],{"start":35,"end":664,"type":128},{"start":35,"end":451,"type":62},{"type":95,"text":2152,"spans":2153,"direction":24},"Tables for listing your budget or logistics information",[2154],{"start":35,"end":393,"type":62},{"type":95,"text":2156,"spans":2157,"direction":24},"Gantt charts to illustrate deadlines ",[2158],{"start":35,"end":587,"type":62},{"type":95,"text":2160,"spans":2161,"direction":24},"Org charts to introduce your team members",[2162],{"start":35,"end":173,"type":62},{"type":40,"text":44,"spans":2164,"direction":24},[],{"type":40,"text":2166,"spans":2167,"direction":24},"And don't forget that managing an event means thinking through a multitude of details, each as important as the next in the overall experience your attendees have. So use a complete event management platform that simplifies your life from start to finish.",[],{"type":40,"text":2169,"spans":2170,"direction":24},"\nDiscover Digitevent, the event software that lets you expertly manage all your corporate events, from invitations to attendee engagement on the day.",[2171],{"start":36,"end":108,"type":131,"data":2172},{"link_type":133,"url":544,"target":135},[2174],{"primary":2175,"items":2183,"id":708,"slice_type":709,"slice_label":8},{"seo_title":2176,"seo_meta_descriptions":2179},[2177],{"type":40,"text":1637,"spans":2178,"direction":24},[],[2180],{"type":40,"text":2181,"spans":2182,"direction":24},"Everything you need to build an effective event brief, without missing a single detail, for tightly run event planning",[],[2184],{},{"id":2186,"lang":712,"type":9,"uid":2187},"akYmRhIAACoAyt9G","brief-evenementiel",[],1785423827817]