[{"data":1,"prerenderedAt":1157},["ShallowReactive",2],{"top-banner-en":3,"blog-article-relaxation-robot-for-event-attendees-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":142,"relatedPages":1156},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":138},"en_blog_article_lorsque-vos-participants-ont-besoin-de-se-detendre","relaxation-robot-for-event-attendees",null,"blog_article",[11],"global","2026-07-02T10:08:03+0000",[14],"lorsque-vos-participants-ont-besoin-de-se-detendre...",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":122,"body":123},[19],{"type":20,"text":21,"spans":22},"heading1","When your attendees need to unwind...",[],"Digitevent","2020-12-24T23:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,493,"event massage robot","https://images.prismic.io/digi-www/200fc9f1-d248-4ce8-9b99-854530c02077_animation-detente.jpg?auto=format%2Ccompress&rect=0%2C0%2C1742%2C954&w=900&h=493","YAf1rxIAACIAwaYC",{"x":33,"y":33,"zoom":34,"background":35},0,0.7188498402555911,"#fff",[37,41,48,51,54,56,59,61,64,66,69,71,74,76,81,83,94,104,112,114,117,119],{"type":38,"text":39,"spans":40},"paragraph","While it can sometimes be hard to recall the flavor of events from the past, we can tell you more about the events of tomorrow. Technology was rarely used in past events, but 2020 was a year of discovery, innovation, and renewal for engineers.",[],{"type":42,"text":43,"spans":44},"heading2","Why bring technology to your events?",[45],{"start":33,"end":46,"type":47},36,"strong",{"type":38,"text":49,"spans":50},"",[],{"type":38,"text":52,"spans":53},"The events industry is transforming, and new ideas are emerging. Artificial intelligence (AI) and machine learning are gradually making their way into trade shows and seminars, turning events into unusual and innovative technology experiences. ",[],{"type":38,"text":49,"spans":55},[],{"type":38,"text":57,"spans":58},"Voice recognition, facial recognition, and connected wristbands: this is what awaits us in the events of tomorrow. Whether it's a new trend or a real challenge for companies, technology is increasingly serving the events industry, revolutionizing today's events and building tomorrow's employee experience or customer experience. Connected tablets, virtual reality headsets, remote-controlled drones, etc. The list is long, and new technologies keep growing. ",[],{"type":38,"text":49,"spans":60},[],{"type":38,"text":62,"spans":63},"The health crisis we're all familiar with has allowed technology to make its way into the events world, and it has become an essential tool in the lives of event organizers, in the lives of companies, and even in everyone's life. ",[],{"type":38,"text":49,"spans":65},[],{"type":38,"text":67,"spans":68},"An event without technology wouldn't be a successful event today. The world is passionate about new technologies and unusual, innovative ideas, and events need to showcase these new technologies to attract as many visitors as possible, but also to be the \"first users\", the pioneers in using these technologies.",[],{"type":38,"text":49,"spans":70},[],{"type":38,"text":72,"spans":73},"Okay, but in practice, what does that look like? ",[],{"type":38,"text":49,"spans":75},[],{"type":42,"text":77,"spans":78},"Robots to take your events to the next level",[79],{"start":33,"end":80,"type":47},44,{"type":38,"text":49,"spans":82},[],{"type":38,"text":84,"spans":85},"Events (whether in-person or virtual) are full of great ideas and new technologies. IDEEXO, an event services provider, has rolled out innovative tech-driven activities to turn your corporate events into unforgettable moments. ",[86],{"start":87,"end":88,"type":89,"data":90},177,225,"hyperlink",{"link_type":91,"url":92,"target":93},"Web","https://ideexo.com/animations-team-building-original/","_blank",{"type":95,"url":96,"alt":97,"copyright":8,"dimensions":98,"id":101,"edit":102},"image","https://images.prismic.io/digi-www/ac39e2a5-c4f3-4b47-8479-41d7b988e383_massage-robot.jpg?auto=format%2Ccompress&rect=0%2C0%2C2324%2C1000&w=581&h=250","massage robot",{"width":99,"height":100},581,250,"YAf2ohIAACQAwao1",{"x":33,"y":33,"zoom":103,"background":35},0.5,{"type":38,"text":105,"spans":106},"With their massage robot, you're relaxed from head to toe. This robotic body-relaxation system turns your internal or external events into moments of pure 2.0 well-being. Using a remote control, configure the massage robot to offer you a one-of-a-kind experience. ",[107],{"start":108,"end":109,"type":89,"data":110},226,262,{"link_type":91,"url":111,"target":93},"https://ideexo.com/activites-team-building-robot-massage/",{"type":38,"text":49,"spans":113},[],{"type":38,"text":115,"spans":116},"Based on physiotherapist protocols, this robot is an innovative technological tool that lets you ensure your employees or visitors relax at your events (and it's a nice change: whenever there's a robot in a hall, it draws curious onlookers!).",[],{"type":38,"text":49,"spans":118},[],{"type":38,"text":120,"spans":121},"A true professional, it gives you a massage lasting between 2 and 15 minutes, depending on the relaxation program you choose. While events today are on standby, technology keeps growing and developing. Get used to it at your events, because this is only the beginning of a great adventure between the events world and new technologies.",[],"advice",[124],{"primary":125,"items":134,"id":136,"slice_type":137,"slice_label":8},{"seo_title":126,"seo_meta_descriptions":130},[127],{"type":38,"text":21,"spans":128,"direction":129},[],"ltr",[131],{"type":38,"text":132,"spans":133},"Technology was rarely used in past events, but 2020 was a year of discovery, innovation, and renewal for engineers.",[],[135],{},"seo$6e77cff8-56cc-4c81-94ec-e060d1cadcc7","seo",{"id":139,"lang":140,"type":9,"uid":141},"akYmMhIAACwAyt7-","fr-fr","lorsque-vos-participants-ont-besoin-de-se-detendre",[143,516,673],{"id":144,"uid":145,"url":8,"type":9,"tags":146,"first_publication_date":147,"slugs":148,"linked_documents":150,"lang":16,"data":151,"_source":513},"en_blog_article_ia-evenementiel","ia-events",[11],"2026-07-02T10:07:56+0000",[149],"ia--evenementiel--entre-automatisation-et-humanisation",[],{"distribution":11,"article_title":152,"author_name":156,"publication_date":157,"banner_image":158,"article_content":167,"main_tag":122,"body":499},[153],{"type":20,"text":154,"spans":155,"direction":129},"AI and events: between automation and humanization",[],"Joy GRAND","2026-01-16T10:35:00+0000",{"dimensions":159,"alt":161,"copyright":8,"url":162,"id":163,"edit":164},{"width":27,"height":160},554,"Illustration representing artificial intelligence applied to event management, with icons symbolizing data analysis, planning, marketing, networking, communication and performance.","https://images.prismic.io/digi-www/aWoQHQIvOtkhBpBp_Gemini_Generated_Image_a9u27pa9u27pa9u2-1-1-.webp?auto=format,compress","aWoQHQIvOtkhBpBp",{"x":33,"y":33,"zoom":165,"background":166},1,"transparent",[168,171,174,180,182,185,187,191,199,205,211,213,216,219,225,231,233,236,242,258,261,263,266,272,277,281,286,288,290,293,295,298,301,303,306,309,315,317,322,327,330,332,335,341,347,349,352,355,357,360,366,368,371,376,379,381,384,390,392,395,398,400,403,406,409,413,421,423,425,428,431,437,439,449,451,454,462,464,467,470,473,476,479,482,484,487,489],{"type":38,"text":169,"spans":170,"direction":129},"Artificial intelligence has been on everyone's lips for several years now, and for good reason: this technology promises to create a real disruption in many professional fields. ",[],{"type":38,"text":172,"spans":173,"direction":129},"This is the case for events, only the disruption isn't necessarily where you'd expect. Rather than a technological revolution in itself, AI applied to events mainly calls for redefining human and creative roles.",[],{"type":38,"text":175,"spans":176,"direction":129},"Here, we'll look at why artificial intelligence changes what happens behind the scenes of an event, but not its soul.",[177],{"start":178,"end":179,"type":47},20,116,{"type":38,"text":49,"spans":181,"direction":129},[],{"type":42,"text":183,"spans":184,"direction":129},"How AI is reshaping event industry jobs",[],{"type":38,"text":49,"spans":186,"direction":129},[],{"type":188,"text":189,"spans":190,"direction":129},"heading3","Automating repetitive and logistical tasks",[],{"type":38,"text":192,"spans":193,"direction":129},"First, artificial intelligence can be used as an interesting event management tool.",[194],{"start":195,"end":196,"type":89,"data":197},61,82,{"link_type":91,"url":198,"target":93},"https://www.digitevent.com/en/blog/corporate-event-management-software",{"type":38,"text":200,"spans":201,"direction":129},"Used well, it handles time-consuming tasks, such as registrations, sending invitations, follow-ups, attendee tracking, data management, and reporting. \n",[202],{"start":203,"end":204,"type":47},11,42,{"type":38,"text":206,"spans":207,"direction":129},"The result: a real gain in time and efficiency on planning, resource allocation and logistics, all of which become more streamlined. Organizers now have more time to devote to impactful, valuable activities, rather than repetitive logistical tasks.",[208],{"start":209,"end":210,"type":47},14,58,{"type":38,"text":49,"spans":212,"direction":129},[],{"type":188,"text":214,"spans":215,"direction":129},"Data analysis, personalization and informed decision-making",[],{"type":38,"text":217,"spans":218,"direction":129},"Moreover, AI has a data analysis capacity far superior to that of a human brain. ",[],{"type":38,"text":220,"spans":221,"direction":129},"It can automatically analyze data in real time, such as the history of previous events, attendee behavior, or their feedback, to make predictions. This way, organizers can anticipate peak attendance times on-site, guest preferences and relevant topics to consider, as well as the resources to deploy.",[222],{"start":223,"end":224,"type":47},129,145,{"type":38,"text":226,"spans":227,"direction":129},"This data-driven dimension improves the ability to design events that are well-suited, coherent, and calibrated for the target audience. That helps make your event marketing more targeted, with segmented invitations and personalized communications.",[228],{"start":229,"end":230,"type":47},148,187,{"type":38,"text":49,"spans":232,"direction":129},[],{"type":188,"text":234,"spans":235,"direction":129},"Toward new roles and skills: orchestrator, strategist, experience curator",[],{"type":38,"text":237,"spans":238,"direction":129},"Integrating AI into events means changing not only the processes but also the role of the traditional organizer. They spend less time on manual management, and therefore, more time on experience design, storytelling, and overall event strategy. This is why we can talk about a \"transformation of professions\".",[239],{"start":240,"end":241,"type":47},171,243,{"type":38,"text":243,"spans":244,"direction":129},"Moreover, new profiles are emerging in the sector: people who can combine creative abilities, strategic vision, and mastery of AI tools. These include \"augmented event managers\", \"prompt strategists\", or even \"augmented experience designers\". These professionals are aware of both AI's benefits and its challenges (particularly in terms of data security or event standardization, as we'll discuss later in this article).",[245,248,252,255],{"start":246,"end":247,"type":47},10,35,{"start":249,"end":250,"type":251},152,176,"em",{"start":253,"end":254,"type":251},180,198,{"start":256,"end":257,"type":251},210,240,{"type":38,"text":259,"spans":260,"direction":129},"The challenge for those using AI in events: orchestrating artificial intelligence, meaning deciding what should be automated, what should remain human, and what makes sense. ",[],{"type":38,"text":49,"spans":262,"direction":129},[],{"type":38,"text":264,"spans":265,"direction":129},"In practice, orchestrating AI means making decisions on four fronts:",[],{"type":267,"text":268,"spans":269,"direction":129},"list-item","What gets automated: repetitive, time-consuming tasks (registrations, follow-ups, logistics), to free up time",[270],{"start":33,"end":271,"type":47},19,{"type":267,"text":273,"spans":274,"direction":129},"What stays human: high-value decisions (storytelling, relationships with speakers, strategic trade-offs), where AI doesn't add real value",[275],{"start":33,"end":276,"type":47},16,{"type":267,"text":278,"spans":279,"direction":129},"What makes sense: aligning the tools you choose with the event's goals, to avoid technology for technology's sake",[280],{"start":33,"end":276,"type":47},{"type":267,"text":282,"spans":283,"direction":129},"What stays under control: human oversight of AI-generated results, to guarantee consistency and quality",[284],{"start":33,"end":285,"type":47},24,{"type":38,"text":49,"spans":287,"direction":129},[],{"type":38,"text":49,"spans":289,"direction":129},[],{"type":38,"text":291,"spans":292,"direction":129},"But be careful: the mistake would be to think these use cases are enough to create a memorable event. Sure, they create efficient events. But the difference between efficiency and impact remains deeply human.",[],{"type":38,"text":49,"spans":294,"direction":129},[],{"type":42,"text":296,"spans":297,"direction":129},"The danger of standardization: when AI creates generic events",[],{"type":38,"text":299,"spans":300,"direction":129},"If the promise of AI is to personalize events by helping event creators save time, in practice, that's not always the case. Find out why.",[],{"type":38,"text":49,"spans":302,"direction":129},[],{"type":188,"text":304,"spans":305,"direction":129},"The limits of AI alone: a homogenization of content and formats",[],{"type":38,"text":307,"spans":308,"direction":129},"First, it's crucial to understand that many generative AI tools rely on “best practice” or “template” logic. The result: automated visuals, standard wording, and predictable event scenarios.",[],{"type":38,"text":310,"spans":311,"direction":129},"As a result, AI can sometimes lead to events “produced” quickly but interchangeable, lacking singularity and a memorable mark.",[312],{"start":313,"end":314,"type":47},38,83,{"type":38,"text":49,"spans":316,"direction":129},[],{"type":188,"text":318,"spans":319,"direction":129},"The pitfall of the “machine-like” experience: smoothness ≠ emotion",[320],{"start":178,"end":321,"type":251},32,{"type":38,"text":323,"spans":324,"direction":129},"Second pitfall to keep in mind: sure, artificial intelligence can plan the agenda, send notifications, optimize workflows, but it creates no emotion, no connection, no surprise. ",[325],{"start":326,"end":250,"type":47},127,{"type":38,"text":328,"spans":329,"direction":129},"So if you use AI only as a pure automation tool, you risk building one-off events, soulless, without a distinctive mark. Hence the need to combine human and machine.",[],{"type":38,"text":49,"spans":331,"direction":129},[],{"type":188,"text":333,"spans":334,"direction":129},"From excessive automation to the dilution of strategic value",[],{"type":38,"text":336,"spans":337,"direction":129},"In short, automating everything that can be automated amounts to creating low-cost events, run quickly. And that's the opposite of what brands are often looking for, namely: impact, engagement, meaning. ",[338],{"start":339,"end":340,"type":47},74,102,{"type":38,"text":342,"spans":343,"direction":129},"For a company, an event isn't just a logistical moment: it's a strategic tool, a brand-image lever, a positioning marker. For an organizer like you (or an event platform, like Digitevent), the value of AI isn't just technological: it's about forcing us into deep reflection, to put humans and strategy back at the center. ",[344],{"start":345,"end":346,"type":47},277,320,{"type":38,"text":49,"spans":348,"direction":129},[],{"type":42,"text":350,"spans":351,"direction":129},"The event as a human competitive advantage: AI serving value, not the other way around",[],{"type":38,"text":353,"spans":354,"direction":129},"Industry experts who successfully combine AI and events are clear: technology doesn't replace humans, it only enhances them. Here's how.",[],{"type":38,"text":49,"spans":356,"direction":129},[],{"type":188,"text":358,"spans":359,"direction":129},"Artificial intelligence as a lever for the human experience (not as a substitute)",[],{"type":38,"text":361,"spans":362,"direction":129},"It's a fact: AI optimizes logistics, personalization, the back office. But it doesn't replace creativity, intuition, emotion. For premium events, it's these human qualities (storytelling, staging, experience design, and creating interactions) that make the difference.",[363],{"start":364,"end":365,"type":47},75,124,{"type":38,"text":49,"spans":367,"direction":129},[],{"type":188,"text":369,"spans":370,"direction":129},"In-person presence, emotion, connection: what AI will never be able to automate",[],{"type":38,"text":372,"spans":373,"direction":129},"Today more than ever, the value of an event often lies in authenticity, encounters, cohesion, shared emotion, dimensions exclusive to humans. Using AI doesn't create connection: it supports it. ",[374],{"start":210,"end":375,"type":47},108,{"type":38,"text":377,"spans":378,"direction":129},"In the age of LLMs, the event becomes more than ever a brand experience, a marker of difference, a rare and living moment.",[],{"type":38,"text":49,"spans":380,"direction":129},[],{"type":188,"text":382,"spans":383,"direction":129},"Strategy and storytelling: the new playing fields of differentiation",[],{"type":38,"text":385,"spans":386,"direction":129},"Our advice for combining AI and events? Bet on consistency, meaning, intention, conceptual personalization, rather than large-scale production. Your goal becomes creating “memorable moments”, unique, thought through, adding the human touch that artificial intelligence doesn't have.",[387],{"start":388,"end":389,"type":47},40,106,{"type":38,"text":49,"spans":391,"direction":129},[],{"type":42,"text":393,"spans":394,"direction":129},"Best practices to follow to combine AI and events sensibly",[],{"type":38,"text":396,"spans":397,"direction":129},"Discover how to use AI in events brilliantly, to create differentiating experiences.",[],{"type":38,"text":49,"spans":399,"direction":129},[],{"type":188,"text":401,"spans":402,"direction":129},"Use AI to free up time, not to minimize the human factor",[],{"type":38,"text":404,"spans":405,"direction":129},"First, make sure to precisely define the use cases for AI in creating your events. The real question here is: what should be automated, and what should be left to humans?",[],{"type":38,"text":407,"spans":408,"direction":129},"Our advice: ",[],{"type":267,"text":410,"spans":411,"direction":129},"Automate low-value tasks to focus on design, experience, strategy.",[412],{"start":33,"end":285,"type":47},{"type":267,"text":414,"spans":415,"direction":129},"Reserve key decisions (like scenarios, the attendee journey, storytelling, or interactivity) for humans.",[416,418],{"start":33,"end":417,"type":47},21,{"start":419,"end":420,"type":47},93,103,{"type":38,"text":49,"spans":422,"direction":129},[],{"type":38,"text":49,"spans":424,"direction":129},[],{"type":188,"text":426,"spans":427,"direction":129},"Keep “human oversight”: data and AI, but with critical judgment",[],{"type":38,"text":429,"spans":430,"direction":129},"Second crucial best practice: make sure of the quality of the data you feed to AI. Alongside this comes a second one: making sure your human interpretation of AI results is accurate.",[],{"type":38,"text":432,"spans":433,"direction":129},"Indeed, AI can give you insights, but it's up to humans to decide what to do with them. Hence the need to test, adjust, and measure real outcomes, without blindly trusting technological promises.",[434],{"start":435,"end":436,"type":47},8,86,{"type":38,"text":49,"spans":438,"direction":129},[],{"type":38,"text":440,"spans":441,"direction":129},"💬 \"Artificial intelligence doesn't make events smarter by default. On the contrary: without human thinking, it risks standardizing them. It removes the superfluous in event professions, but makes the essential even more demanding. It thus reveals organizers' level of maturity, and their ability to produce intention, vision, and high-level creativity. Our conviction at Digitevent is simple: find the right level of automation for execution so you can focus on what really creates value, the experience, the emotion, and the human relationship.\" - Joy Grand, Marketing Manager",[442,444],{"start":33,"end":443,"type":251},547,{"start":445,"end":446,"type":89,"data":447},550,578,{"link_type":91,"url":448,"target":93},"https://www.linkedin.com/in/joy-grand/",{"type":38,"text":49,"spans":450,"direction":129},[],{"type":188,"text":452,"spans":453,"direction":129},"Ensuring ethics, respect for the experience, and transparency",[],{"type":38,"text":455,"spans":456,"direction":129},"Using artificial intelligence in events requires a clear framework. Transparency, data protection, and ethics aren't secondary topics, but essential conditions for a successful experience. Informing attendees about AI use, data processing, and GDPR compliance helps build lasting trust.",[457],{"start":458,"end":459,"type":89,"data":460},244,259,{"link_type":91,"url":461,"target":93},"https://www.digitevent.com/en/gdpr-data-protection-security",{"type":38,"text":49,"spans":463,"direction":129},[],{"type":38,"text":465,"spans":466,"direction":129},"Above all, AI should never erase the human dimension of the event. The most relevant setups are hybrid: ",[],{"type":267,"text":468,"spans":469,"direction":129},"A chatbot for immediate answers, complemented by a human contact whenever the situation calls for it",[],{"type":267,"text":471,"spans":472,"direction":129},"Process automation to boost efficiency, paired with a genuinely personalized service",[],{"type":267,"text":474,"spans":475,"direction":129},"Standardized frameworks to secure the organization, enriched with unique creative work and tailor-made staging",[],{"type":38,"text":477,"spans":478,"direction":129},"\n",[],{"type":38,"text":480,"spans":481,"direction":129},"Used with discernment, AI doesn't dehumanize events. On the contrary, it strengthens what gives them value: the quality of the experience, the relationship, and trust.",[],{"type":38,"text":49,"spans":483,"direction":129},[],{"type":38,"text":485,"spans":486,"direction":129},"Digitevent automates operational tasks to free up your time where it matters most: creativity, staging, and the attendee experience. And beyond the technology, our experts also provide you with human support to design smarter, more differentiated, and more impactful events.",[],{"type":38,"text":49,"spans":488,"direction":129},[],{"type":38,"text":490,"spans":491,"direction":129},"Request your Digitevent demo today, and make AI a true lever for event intelligence. ",[492,496],{"start":33,"end":493,"type":89,"data":494},34,{"link_type":91,"url":495,"target":93},"https://www.digitevent.com/fr?contact",{"start":497,"end":498,"type":47},84,85,[500],{"primary":501,"items":510,"id":512,"slice_type":137,"slice_label":8},{"seo_title":502,"seo_meta_descriptions":506},[503],{"type":38,"text":504,"spans":505,"direction":129},"AI and events: rethinking the experience in the age of automation",[],[507],{"type":38,"text":508,"spans":509,"direction":129},"In the age of event AI, technology optimizes organization, but the experience remains deeply human: discover why",[],[511],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"id":514,"lang":140,"type":9,"uid":515},"akYmzhIAACsAyuEb","ia-evenementiel",{"id":517,"uid":518,"url":8,"type":9,"tags":519,"first_publication_date":520,"slugs":521,"linked_documents":523,"lang":16,"data":524,"_source":670},"en_blog_article_retrospective-et-analyse-sur-strategie-2020","retrospective-analysis-the-strategic-adaptation-2020",[11],"2026-07-02T10:07:43+0000",[522],"retrospective-et-analyse-sur-ladaptation-strategique-de-2020",[],{"distribution":11,"article_title":525,"author_name":529,"publication_date":530,"banner_image":531,"article_content":539,"main_tag":122,"body":657},[526],{"type":20,"text":527,"spans":528},"Retrospective and analysis of strategic adaptation in 2020",[],"Syrian FIS","2021-01-11T23:00:00+0000",{"dimensions":532,"alt":534,"copyright":8,"url":535,"id":536,"edit":537},{"width":27,"height":533},450,"Photo of a man doing weight training","https://images.prismic.io/digi-www/d207c45b-2961-4e14-a91a-cc7c242fb57f_lift.jpg?auto=format%2Ccompress&rect=0%2C0%2C1296%2C648&w=900&h=450","X_10PBAAACMAt-Qq",{"x":33,"y":33,"zoom":538,"background":35},0.8333333333333334,[540,543,546,548,551,553,556,558,561,563,568,575,577,582,584,589,591,594,596,602,604,607,609,614,616,619,621,624,626,629,631,634,636,639,641,644,647,649,652,654],{"type":38,"text":541,"spans":542,"direction":129},"It's probably no secret that the Covid period wasn't a favorite for the event industry. In France, between March and October, the sector's accumulated losses reached over €15 billion.\n\nSo what do you do when you're an event-tech start-up and, overnight, events start cancelling one after another and visibility runs short.",[],{"type":42,"text":544,"spans":545,"direction":129},"Startup culture as the best ally for weathering the storm",[],{"type":38,"text":49,"spans":547,"direction":129},[],{"type":38,"text":549,"spans":550,"direction":129},"Turning a challenge into business opportunities is a hallmark of startup culture. ",[],{"type":38,"text":49,"spans":552,"direction":129},[],{"type":38,"text":554,"spans":555,"direction":129},"Just like in the early days when the Digitevent project had to get off the ground, we had to find and adapt our business model to a transformed market, design new offerings, ship features in record time, and find new partners. ",[],{"type":38,"text":49,"spans":557,"direction":129},[],{"type":38,"text":559,"spans":560,"direction":129},"The youth and mindset of the teams, both within the company and more broadly across the startup ecosystem, is also a key factor in success. Employees' adaptability in the face of the unexpected and their digital fluency are real assets when the setup suddenly changes (remote work, new organizational processes, etc.).",[],{"type":38,"text":49,"spans":562,"direction":129},[],{"type":38,"text":564,"spans":565,"direction":129},"Reacting fast while still taking time to think \n",[566],{"start":33,"end":567,"type":47},47,{"type":38,"text":569,"spans":570,"direction":129},"Lucien Derhy, co-founder of Digitevent, looks back on the past few months...",[571],{"start":572,"end":313,"type":89,"data":573},28,{"link_type":91,"url":574,"target":93},"https://www.digitevent.com/fr",{"type":38,"text":49,"spans":576,"direction":129},[],{"type":38,"text":578,"spans":579,"direction":129},"\"From late February, we anticipated the cancellations and organized ourselves to limit the impact of a crisis whose duration we weren't fully able to gauge at the time. So we froze hiring (except for developers), set up remote work, reassured our teams, adjusted work rhythms, and decided to accelerate our technology investments by looking ahead to the future. ",[580],{"start":33,"end":581,"type":251},362,{"type":38,"text":49,"spans":583,"direction":129},[],{"type":38,"text":585,"spans":586,"direction":129},"We then took the time to run a two-week strategic sprint to gather the opinions and needs of all stakeholders: employees, clients, partners... This let us identify, with no preconceptions, the new challenges that Covid brought to the surface. In a way, it forced us to step back in a way that day-to-day pressure didn't normally allow\".",[587],{"start":33,"end":588,"type":251},336,{"type":38,"text":49,"spans":590,"direction":129},[],{"type":42,"text":592,"spans":593,"direction":129},"New strategic priorities",[],{"type":38,"text":49,"spans":595,"direction":129},[],{"type":38,"text":597,"spans":598,"direction":129},"The goal was to address the new challenges facing a market in search of new benchmarks, and to help organizers put innovative solutions into practice: \"We had to offer end-to-end alternatives for every type of event: seminars, virtual conferences, professional meetups with video-based B2B meetings, etc.\"",[599],{"start":600,"end":601,"type":251},151,305,{"type":38,"text":49,"spans":603,"direction":129},[],{"type":38,"text":605,"spans":606,"direction":129},"It was around these challenges that the ecosystem took shape starting in spring 2020. ",[],{"type":38,"text":49,"spans":608,"direction":129},[],{"type":38,"text":610,"spans":611,"direction":129},"In order to avoid cancellations and limit postponements, we reorganized our roadmap in record time, rolled out brand new technology solutions, trained our teams, and handled communication around the new offerings to build our profile in a market that was still being mapped out.",[612],{"start":345,"end":613,"type":251},278,{"type":38,"text":49,"spans":615,"direction":129},[],{"type":38,"text":617,"spans":618,"direction":129},"On top of this internal training, a lot of work went into guiding, explaining, and supporting clients who were sometimes overwhelmed by the stakes of these new challenges.",[],{"type":38,"text":49,"spans":620,"direction":129},[],{"type":38,"text":622,"spans":623,"direction":129},"We also reviewed all our resources (website, sales presentations, client case studies, articles, our white paper on virtual events, etc.) to reassure people about our expertise in managing virtual and hybrid events end to end. ",[],{"type":38,"text":49,"spans":625,"direction":129},[],{"type":38,"text":627,"spans":628,"direction":129},"New, unlikely alliances also emerged across the industry, driven by the challenge of getting these solutions known. For example, startups offering streaming technology started working with stage managers and video production specialists. What used to be the exception became the rule, creating new synergies that look genuinely promising for the years ahead.",[],{"type":38,"text":49,"spans":630,"direction":129},[],{"type":42,"text":632,"spans":633,"direction":129},"A glimpse of the event industry's future...",[],{"type":38,"text":49,"spans":635,"direction":129},[],{"type":38,"text":637,"spans":638,"direction":129},"As you'll have gathered, the event industry in 2020 was a bit like the Wild West!",[],{"type":38,"text":49,"spans":640,"direction":129},[],{"type":38,"text":642,"spans":643,"direction":129},"In a word, Covid ended up being a catalyst for startups. Those already struggling, or lacking a clear vision, were caught out hard by market reality... Meanwhile, for others, Covid acted as an innovation accelerator. This market consolidation (or \"skimming,\" to insiders) gave no player any rest.",[],{"type":38,"text":645,"spans":646,"direction":129},"The upside in all this? We can hope that the competitive landscape of the coming years will end up more complete, credible, and robust.",[],{"type":38,"text":49,"spans":648,"direction":129},[],{"type":38,"text":650,"spans":651,"direction":129},"In most cases, the virtual event will remain a valuable but imperfect substitute. As proof, 93% of French people say they're \"missing\" in-person events since lockdown ended. The concept of zoom fatigue emerged in the meantime, too.",[],{"type":38,"text":49,"spans":653,"direction":129},[],{"type":38,"text":655,"spans":656,"direction":129},"Most organizers also say that in-person remains their preferred format for the post-Covid world. Most are hoping for a rebound as early as the start of 2021, with the return of good weather and the start of vaccination. ",[],[658],{"primary":659,"items":667,"id":669,"slice_type":137,"slice_label":8},{"seo_title":660,"seo_meta_descriptions":663},[661],{"type":38,"text":527,"spans":662},[],[664],{"type":38,"text":665,"spans":666,"direction":129},"When an event-tech start-up faces the sudden cancellation of its events, how do you bounce back despite the lack of visibility? Here are some answers. ",[],[668],{},"seo$f069e812-178d-4211-909f-2c83a0481cf5",{"id":671,"lang":140,"type":9,"uid":672},"akYmYRIAACsAyt-h","retrospective-et-analyse-sur-strategie-2020",{"id":674,"uid":675,"url":8,"type":9,"tags":676,"first_publication_date":677,"slugs":678,"linked_documents":680,"lang":16,"data":681,"_source":1153},"en_blog_article_type-evenement-selon-objectif","event-type-according-to-objective",[11],"2026-07-02T10:07:58+0000",[679],"quel-type-devenement-choisir-par-rapport-a-vos-objectifs-",[],{"distribution":11,"article_title":682,"author_name":156,"publication_date":686,"banner_image":687,"article_content":694,"main_tag":122,"body":1140},[683],{"type":20,"text":684,"spans":685,"direction":129},"What type of event should you choose based on your objectives?",[],"2025-12-01T13:45:00+0000",{"dimensions":688,"alt":690,"copyright":8,"url":691,"id":692,"edit":693},{"width":27,"height":689},600,"Image showing a B2B meeting: a man in a suit explains different event formats, while a screen displays images representing an in-person event, a digital video conference, and a hybrid format. Two colleagues take notes around the table.","https://images.prismic.io/digi-www/aS2aAHNYClf9no4q_ChatGPT-Image-1-d%C3%A9c.-2025_-14_36_09.webp?auto=format%2Ccompress&w=900&h=600","aS2aAHNYClf9no4q",{"x":33,"y":33,"zoom":165,"background":166},[695,698,704,706,709,715,717,720,724,732,737,741,743,745,748,750,753,756,759,763,767,772,776,778,780,783,787,791,795,799,803,805,808,810,825,827,830,832,835,838,842,846,850,855,860,862,864,867,870,873,877,881,885,890,892,895,897,900,903,905,908,913,916,918,922,925,927,931,934,936,940,943,945,949,952,954,958,961,963,967,970,972,976,979,981,985,988,990,994,997,999,1003,1006,1008,1011,1015,1018,1020,1024,1027,1029,1034,1037,1039,1044,1047,1049,1054,1057,1059,1064,1067,1069,1073,1076,1078,1082,1085,1087,1091,1094,1096,1099,1103,1106,1108,1112,1115,1117,1122,1125,1127,1131,1134],{"type":38,"text":696,"spans":697,"direction":129},"From experience, we all know it: many companies struggle to get the results they expected from their events. And often, this has nothing to do with the organizers' skills, but rather with how well the event's strategy aligns with business objectives.\n",[],{"type":38,"text":699,"spans":700,"direction":129},"This is where you need to develop a skill: choosing your type of event based on these objectives. We'll give you the keys to do just that, and finally get the event ROI you deserve.",[701],{"start":702,"end":703,"type":47},43,96,{"type":38,"text":49,"spans":705,"direction":129},[],{"type":42,"text":707,"spans":708,"direction":129},"Why your objectives should guide your choice of event type",[],{"type":38,"text":710,"spans":711,"direction":129},"Before you start organizing any event, keep in mind that every professional event is first and foremost a marketing and sales tool. In that sense, your events need to fit into an overall strategy, and therefore into a logic of objectives and business impact.",[712],{"start":713,"end":714,"type":47},216,257,{"type":38,"text":49,"spans":716,"direction":129},[],{"type":38,"text":718,"spans":719,"direction":129},"This is where aligning your event's main objective with its format becomes crucial. Thanks to this alignment, you benefit from: ",[],{"type":267,"text":721,"spans":722,"direction":129},"Better-targeted planning. The choice of venue, tone, content, and speakers is made based on the expected outcome, not guesswork.",[723],{"start":33,"end":285,"type":47},{"type":267,"text":725,"spans":726,"direction":129},"Relevant event KPIs. For example, if your main objective is converting prospects, you'll measure the leads generated; if it's about improving your brand's communication and awareness, you'll track reach or social media mentions.",[727,731],{"start":728,"end":271,"type":89,"data":729},9,{"link_type":91,"url":730,"target":93},"https://www.digitevent.com/en/blog/event-kpis",{"start":33,"end":271,"type":47},{"type":267,"text":733,"spans":734,"direction":129},"An optimized return on investment. By precisely following your main objective, your resources (budget, time, tools) are put to use where they have the most impact.",[735],{"start":33,"end":736,"type":47},33,{"type":267,"text":738,"spans":739,"direction":129},"A consistent experience for your attendees. As a result of all the points above: your event's format, content, and message all work together.",[740],{"start":33,"end":204,"type":47},{"type":38,"text":49,"spans":742,"direction":129},[],{"type":38,"text":49,"spans":744,"direction":129},[],{"type":38,"text":746,"spans":747,"direction":129},"In short: without set objectives, it's hard to build a consistent attendee experience, and impossible to measure the event's performance and ROI. That's why it's worth not skipping this step of setting objectives. ",[],{"type":38,"text":49,"spans":749,"direction":129},[],{"type":42,"text":751,"spans":752,"direction":129},"The prerequisite: defining your business objectives",[],{"type":38,"text":754,"spans":755,"direction":129},"Before even choosing your event's format and type, start by asking yourself this essential question: why are you organizing it in the first place? Remember: behind every professional event lies a business ambition.\n",[],{"type":38,"text":757,"spans":758,"direction":129},"Here are the main types of event objectives you could aim for: ",[],{"type":267,"text":760,"spans":761,"direction":129},"Awareness: to build your brand's visibility, highlight your expertise, or launch a new product, for example.",[762],{"start":33,"end":728,"type":47},{"type":267,"text":764,"spans":765,"direction":129},"Engagement / Interaction: to build connections with your community, customers, or partners through a memorable experience.",[766],{"start":33,"end":285,"type":47},{"type":267,"text":768,"spans":769,"direction":129},"Conversion / Sales: to generate qualified leads, speed up your sales cycle, or close deals.",[770],{"start":33,"end":771,"type":47},18,{"type":267,"text":773,"spans":774,"direction":129},"Loyalty / Cohesion: to build connections between your teams and boost their motivation (seminars, team building, internal events), or to build brand attachment among your customers (customer events).",[775],{"start":33,"end":771,"type":47},{"type":38,"text":49,"spans":777,"direction":129},[],{"type":38,"text":49,"spans":779,"direction":129},[],{"type":38,"text":781,"spans":782,"direction":129},"But keep in mind that your objective, however relevant, will only be useful if it's truly clear. So use the SMART method to set objectives in a structured way: your objective should be: ",[],{"type":267,"text":784,"spans":785,"direction":129},"Specific: define a precise goal, such as “Strengthen our brand's awareness among IT decision-makers”",[786],{"start":33,"end":435,"type":47},{"type":267,"text":788,"spans":789,"direction":129},"Measurable: attach a concrete indicator to your objective, for example “Reach 500 webinar sign-ups”",[790],{"start":33,"end":246,"type":47},{"type":267,"text":792,"spans":793,"direction":129},"Achievable: aim for a result that's ambitious but realistic, such as “Convert 10% of leads into sales opportunities”",[794],{"start":33,"end":246,"type":47},{"type":267,"text":796,"spans":797,"direction":129},"Realistic: adapt your ambitions to your resources and your company's reality, for example “Run a hybrid event on a controlled budget”-",[798],{"start":33,"end":728,"type":47},{"type":267,"text":800,"spans":801,"direction":129},"Time-bound, set yourself a timeframe, for example “By the end of the quarter”",[802],{"start":33,"end":246,"type":47},{"type":38,"text":477,"spans":804,"direction":129},[],{"type":38,"text":806,"spans":807,"direction":129},"In short, your objectives should be the compass guiding your event strategy. Once this step is clear, you can move on to the format and type of event to consider.",[],{"type":38,"text":49,"spans":809,"direction":129},[],{"type":38,"text":811,"spans":812,"direction":129},"💬 “Choosing the right type of event is one thing. But what about the format? That's above all a question of attendee experience. Always ask yourself where your audience will best experience the message you want to convey. Remember: the right event format is above all a matter of context. It's your objectives, your audience and your available resources that should dictate the choice between in-person, digital or hybrid. For a product launch or an awareness campaign, nothing beats the power of in-person events. On the other hand, for expert content or an international audience, digital or hybrid naturally make more sense.”, Milla Breuil, Account Manager at Digitevent",[813,816,821],{"start":814,"end":815,"type":251},3,629,{"start":817,"end":818,"type":89,"data":819},631,660,{"link_type":91,"url":820,"target":93},"https://www.linkedin.com/in/millabreuil/",{"start":822,"end":823,"type":89,"data":824},661,674,{"link_type":91,"url":820,"target":93},{"type":38,"text":49,"spans":826,"direction":129},[],{"type":38,"text":828,"spans":829,"direction":129},"For inspiration, you'll find the details of all the types of events you can run at the end of this article.",[],{"type":38,"text":49,"spans":831,"direction":129},[],{"type":42,"text":833,"spans":834,"direction":129},"Which type of event for which business objective?",[],{"type":38,"text":836,"spans":837,"direction":129},"The event type to prioritize depends on your business objective:",[],{"type":267,"text":839,"spans":840,"direction":129},"Awareness : high-visibility events (trade show, conference, webinar, product launch)",[841],{"start":33,"end":728,"type":47},{"type":267,"text":843,"spans":844,"direction":129},"Engagement : fun and educational events (community event, workshop, hackathon, user meetup)",[845],{"start":33,"end":246,"type":47},{"type":267,"text":847,"spans":848,"direction":129},"Conversion : experience and product-testing events (B2B client event, roadshow, open house, demonstration)",[849],{"start":33,"end":246,"type":47},{"type":267,"text":851,"spans":852,"direction":129},"Loyalty : customer experiences and community events (VIP client, feedback session, client dinner or gala)",[853],{"start":33,"end":854,"type":47},7,{"type":267,"text":856,"spans":857,"direction":129},"Internal cohesion : events that strengthen company culture (seminar, team building, internal conference, incentive trip)",[858],{"start":33,"end":859,"type":47},17,{"type":38,"text":49,"spans":861,"direction":129},[],{"type":38,"text":49,"spans":863,"direction":129},[],{"type":42,"text":865,"spans":866,"direction":129},"What other criteria should you consider to choose the right event format and type",[],{"type":38,"text":868,"spans":869,"direction":129},"You now understand the importance of linking your business objective to the type of event you organize. But be careful: this objective isn't the only thing to consider when choosing your format!\n",[],{"type":38,"text":871,"spans":872,"direction":129},"To organize a consistent and effective event, also rely on the following four pillars: ",[],{"type":267,"text":874,"spans":875,"direction":129},"Your target audience. What do your potential attendees expect from an event like the one you're organizing? What specific topics would they like to see covered?",[876],{"start":33,"end":178,"type":47},{"type":267,"text":878,"spans":879,"direction":129},"Your available budget. Your idea and your budget need to be aligned to get the maximum ROI.",[880],{"start":33,"end":417,"type":47},{"type":267,"text":882,"spans":883,"direction":129},"Duration and attendee availability. There's no point organizing the best event if your guests can't attend!",[884],{"start":33,"end":493,"type":47},{"type":267,"text":886,"spans":887,"direction":129},"Your event's logistical format. The idea is to choose between in-person, hybrid, or fully digital, depending on your target audience's habits and their availability on-site.",[888],{"start":33,"end":889,"type":47},30,{"type":38,"text":477,"spans":891,"direction":129},[],{"type":38,"text":893,"spans":894,"direction":129},"By keeping these different elements in mind, you ensure you meet both your company's needs and those of your target audience, for optimal event effectiveness.",[],{"type":38,"text":49,"spans":896,"direction":129},[],{"type":42,"text":898,"spans":899,"direction":129},"Overview of the main types of professional events",[],{"type":38,"text":901,"spans":902,"direction":129},"Whether your main objective is to convey a specific message to your target audience, promote a product, or improve your brand image, you'll find here all the types of events you can run.",[],{"type":38,"text":49,"spans":904,"direction":129},[],{"type":188,"text":906,"spans":907,"direction":129},"For external events",[],{"type":38,"text":909,"spans":910,"direction":129},"Conferences, webinars, and round tables",[911],{"start":33,"end":912,"type":47},39,{"type":38,"text":914,"spans":915,"direction":129},"Events where professionals share their expertise on key topics, often hosted by speakers or experts.",[],{"type":38,"text":49,"spans":917,"direction":129},[],{"type":38,"text":919,"spans":920,"direction":129},"Product launches ",[921],{"start":33,"end":859,"type":47},{"type":38,"text":923,"spans":924,"direction":129},"Key moments for showcasing something new to spark potential customers' interest, generate buzz, and drive early sales.",[],{"type":38,"text":49,"spans":926,"direction":129},[],{"type":38,"text":928,"spans":929,"direction":129},"Press days",[930],{"start":33,"end":246,"type":47},{"type":38,"text":932,"spans":933,"direction":129},"Professional events dedicated to communication and media relations. They're ideal for presenting a new product, strengthening company awareness, and building relationships with journalists and influencers in your industry.",[],{"type":38,"text":49,"spans":935,"direction":129},[],{"type":38,"text":937,"spans":938,"direction":129},"Customer events ",[939],{"start":33,"end":276,"type":47},{"type":38,"text":941,"spans":942,"direction":129},"Premium gatherings designed to strengthen relationships with existing customers, reward their loyalty, and encourage positive word-of-mouth about your brand.",[],{"type":38,"text":49,"spans":944,"direction":129},[],{"type":38,"text":946,"spans":947,"direction":129},"Exclusive events ",[948],{"start":33,"end":859,"type":47},{"type":38,"text":950,"spans":951,"direction":129},"Premium formats reserved for a select group of customers or strategic partners. The goal of these events: build a privileged business relationship with them and offer a memorable experience, for example, privatizing an exhibition or backstage access.",[],{"type":38,"text":49,"spans":953,"direction":129},[],{"type":38,"text":955,"spans":956,"direction":129},"Roadshows",[957],{"start":33,"end":728,"type":47},{"type":38,"text":959,"spans":960,"direction":129},"Series of traveling events held in several cities, allowing you to meet customers or prospects directly in the field.",[],{"type":38,"text":49,"spans":962,"direction":129},[],{"type":38,"text":964,"spans":965,"direction":129},"Trade shows and fairs",[966],{"start":33,"end":417,"type":47},{"type":38,"text":968,"spans":969,"direction":129},"Large industry gatherings where organizations showcase their products and services to increase their visibility and generate new contacts.",[],{"type":38,"text":49,"spans":971,"direction":129},[],{"type":38,"text":973,"spans":974,"direction":129},"Festivals",[975],{"start":33,"end":728,"type":47},{"type":38,"text":977,"spans":978,"direction":129},"Popular, festive, and cultural events that bring together a broad audience around a strong theme. This type of event strengthens brand awareness and creates an engaging collective experience, at the crossroads of business and celebration.",[],{"type":38,"text":49,"spans":980,"direction":129},[],{"type":38,"text":982,"spans":983,"direction":129},"User communities",[984],{"start":33,"end":276,"type":47},{"type":38,"text":986,"spans":987,"direction":129},"Regular meetups between users of a solution to share best practices and encourage mutual support among customers.",[],{"type":38,"text":49,"spans":989,"direction":129},[],{"type":38,"text":991,"spans":992,"direction":129},"Field activations and street marketing",[993],{"start":33,"end":313,"type":47},{"type":38,"text":995,"spans":996,"direction":129},"Event-based actions deployed directly in the field to meet the public where they are. It's a great way to promote a product, generate engagement, and embed your brand into your target audience's daily life.",[],{"type":38,"text":49,"spans":998,"direction":129},[],{"type":38,"text":1000,"spans":1001,"direction":129},"Promotional days or private sales",[1002],{"start":33,"end":736,"type":47},{"type":38,"text":1004,"spans":1005,"direction":129},"Sales events focused on conversion and loyalty, allowing customers to discover, try, or buy products in a privileged, organized setting.",[],{"type":38,"text":49,"spans":1007,"direction":129},[],{"type":188,"text":1009,"spans":1010,"direction":129},"For internal events",[],{"type":38,"text":1012,"spans":1013,"direction":129},"Team-building events ",[1014],{"start":33,"end":417,"type":47},{"type":38,"text":1016,"spans":1017,"direction":129},"Unifying, collaborative activities designed to strengthen cohesion, communication, and team spirit within a company. The goal: work better together by strengthening cohesion within the same team.",[],{"type":38,"text":49,"spans":1019,"direction":129},[],{"type":38,"text":1021,"spans":1022,"direction":129},"Internal seminars",[1023],{"start":33,"end":859,"type":47},{"type":38,"text":1025,"spans":1026,"direction":129},"Professional gatherings dedicated to strategic alignment, training, or employee motivation.",[],{"type":38,"text":49,"spans":1028,"direction":129},[],{"type":38,"text":1030,"spans":1031,"direction":129},"Parties or festive events ",[1032],{"start":33,"end":1033,"type":47},26,{"type":38,"text":1035,"spans":1036,"direction":129},"Convivial moments to celebrate a success, a company anniversary, or bring teams together in an informal setting.",[],{"type":38,"text":49,"spans":1038,"direction":129},[],{"type":38,"text":1040,"spans":1041,"direction":129},"Onboarding days",[1042],{"start":33,"end":1043,"type":47},15,{"type":38,"text":1045,"spans":1046,"direction":129},"Key moments for welcoming new employees, building connections within the team, and fostering internal cohesion from their very first days. An essential step for boosting motivation and company spirit.",[],{"type":38,"text":49,"spans":1048,"direction":129},[],{"type":38,"text":1050,"spans":1051,"direction":129},"Company trips or retreats",[1052],{"start":33,"end":1053,"type":47},25,{"type":38,"text":1055,"spans":1056,"direction":129},"True team-building experiences, these “incentive”-oriented formats combine relaxation, discovery, and group activities. They strengthen employee cohesion and motivation away from the usual workplace.",[],{"type":38,"text":49,"spans":1058,"direction":129},[],{"type":38,"text":1060,"spans":1061,"direction":129},"Internal general assemblies",[1062],{"start":33,"end":1063,"type":47},27,{"type":38,"text":1065,"spans":1066,"direction":129},"Key moments of the professional year, these strategic meetings allow companies to share results, projects, and key directions, while involving employees in the collective vision.",[],{"type":38,"text":49,"spans":1068,"direction":129},[],{"type":38,"text":1070,"spans":1071,"direction":129},"Internal award ceremonies",[1072],{"start":33,"end":1053,"type":47},{"type":38,"text":1074,"spans":1075,"direction":129},"Festive, rewarding events designed to celebrate successes, reward teams, and strengthen internal cohesion. An excellent format for motivating employees and creating a unique bond between them and the company culture.",[],{"type":38,"text":49,"spans":1077,"direction":129},[],{"type":38,"text":1079,"spans":1080,"direction":129},"Themed days",[1081],{"start":33,"end":203,"type":47},{"type":38,"text":1083,"spans":1084,"direction":129},"Fun, engaging event formats that foster team cohesion around a specific theme. Perfect for energizing internal life, strengthening bonds between employees, and creating a convivial shared moment.",[],{"type":38,"text":49,"spans":1086,"direction":129},[],{"type":38,"text":1088,"spans":1089,"direction":129},"Workshops and hackathons",[1090],{"start":33,"end":285,"type":47},{"type":38,"text":1092,"spans":1093,"direction":129},"Participatory formats that foster co-creation, collective thinking, and innovation around a given challenge.",[],{"type":38,"text":49,"spans":1095,"direction":129},[],{"type":188,"text":1097,"spans":1098,"direction":129},"For internal or external events",[],{"type":38,"text":1100,"spans":1101,"direction":129},"Networking events ",[1102],{"start":33,"end":771,"type":47},{"type":38,"text":1104,"spans":1105,"direction":129},"Opportunities to expand your professional network, meet potential partners, or exchange ideas with peers in the same industry.",[],{"type":38,"text":49,"spans":1107,"direction":129},[],{"type":38,"text":1109,"spans":1110,"direction":129},"Training events ",[1111],{"start":33,"end":276,"type":47},{"type":38,"text":1113,"spans":1114,"direction":129},"Educational sessions designed to develop employees' or customers' skills on a specific topic.",[],{"type":38,"text":49,"spans":1116,"direction":129},[],{"type":38,"text":1118,"spans":1119,"direction":129},"Participatory workshops",[1120],{"start":33,"end":1121,"type":47},23,{"type":38,"text":1123,"spans":1124,"direction":129},"Collaborative experiences centered on exchange and co-creation. This type of professional event encourages active attendee participation and helps achieve a shared goal in a stimulating, interactive setting.",[],{"type":38,"text":49,"spans":1126,"direction":129},[],{"type":38,"text":1128,"spans":1129,"direction":129},"Charity or solidarity events",[1130],{"start":33,"end":572,"type":47},{"type":38,"text":1132,"spans":1133,"direction":129},"Moments of sharing and collective commitment that strengthen the sense of community and the company's values while supporting a human or environmental cause.\n",[],{"type":38,"text":1135,"spans":1136,"direction":129},"Need help with this? Book your Digitevent demo and get advice from our experts: they'll help you choose the event format suited to your situation.",[1137],{"start":417,"end":1138,"type":89,"data":1139},46,{"link_type":91,"url":495,"target":93},[1141],{"primary":1142,"items":1151,"id":512,"slice_type":137,"slice_label":8},{"seo_title":1143,"seo_meta_descriptions":1147},[1144],{"type":38,"text":1145,"spans":1146,"direction":129},"Which type of event should you choose based on your business objectives?",[],[1148],{"type":38,"text":1149,"spans":1150,"direction":129},"Discover how to choose the right type of event based on your business objectives: awareness, engagement, conversion, or internal cohesion.",[],[1152],{},{"id":1154,"lang":140,"type":9,"uid":1155},"akYm3RIAACkAyuFd","type-evenement-selon-objectif",[],1785423827581]