[{"data":1,"prerenderedAt":2136},["ShallowReactive",2],{"top-banner-en":3,"blog-article-organize-corporate-seminar-guide-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":708,"relatedPages":1848},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":13,"slugs":14,"linked_documents":16,"lang":17,"data":18,"_source":704},"en_blog_article_organiser-seminaire-entreprise","organize-corporate-seminar-guide",null,"blog_article",[11,12],"Glossaire","global","2026-07-02T10:07:55+0000",[15],"organisation-de-seminaire-dentreprise--le-guide-complet-de-a-a-z",[],"en-us",{"distribution":12,"article_title":19,"author_name":25,"publication_date":26,"banner_image":27,"article_content":38,"main_tag":688,"body":689},[20],{"type":21,"text":22,"spans":23,"direction":24},"heading1","Corporate seminar planning: the complete A-to-Z guide",[],"ltr","Joy GRAND","2025-06-04T06:29:00+0000",{"dimensions":28,"alt":31,"copyright":8,"url":32,"id":33,"edit":34},{"width":29,"height":30},900,600,"A speaker addresses an attentive audience of professionals at a corporate seminar.","https://images.prismic.io/digi-www/aEAGXrh8WN-LVkon_conference-seminaire-entreprise-intervenant-public-professionnel.webp?auto=format,compress","aEAGXrh8WN-LVkon",{"x":35,"y":35,"zoom":36,"background":37},0,1,"transparent",[39,43,50,53,56,60,63,67,73,76,79,82,92,97,102,107,111,116,120,124,127,129,132,135,138,141,146,150,155,160,165,169,174,178,183,185,188,191,194,203,206,209,214,218,220,223,226,229,235,241,244,247,250,259,262,269,277,281,283,286,289,293,296,299,302,305,307,312,315,318,321,327,330,333,336,339,342,345,350,353,356,367,372,375,382,385,388,391,395,400,405,410,415,422,424,427,430,432,436,440,442,453,456,459,462,464,469,471,474,478,482,484,487,490,493,496,499,503,507,511,513,516,519,522,525,528,532,536,540,544,546,551,556,563,566,569,572,575,580,583,586,591,596,599,602,605,608,612,616,620,624,628,630,637,640,643,646,650,654,658,660,663,666,673,675,683,685],{"type":40,"text":41,"spans":42,"direction":24},"paragraph","It all starts with an idea: \"What if we organized a seminar this year?\" A few words that open the door to a thousand possibilities, and just as many questions. ",[],{"type":40,"text":44,"spans":45,"direction":24},"The organization of a corporate seminar is an adventure in its own right, which requires method, creativity, and a good dose of forward planning. ",[46],{"start":47,"end":48,"type":49},4,40,"strong",{"type":40,"text":51,"spans":52,"direction":24},"This complete guide walks you through every step, with practical advice and inspiring tips. ",[],{"type":40,"text":54,"spans":55,"direction":24},"Goal: to help you build an unforgettable event, worthy of your ambitions.",[],{"type":57,"text":58,"spans":59,"direction":24},"heading2","What is a corporate seminar?",[],{"type":40,"text":61,"spans":62,"direction":24},"To start, let's dive into the basics: the definition of this key corporate event, and the different types of seminars available to you.",[],{"type":64,"text":65,"spans":66,"direction":24},"heading3","The definition of a professional seminar",[],{"type":40,"text":68,"spans":69,"direction":24},"A professional seminar is an event organized by a company to bring together all or part of its employees outside the usual work setting. It can last from half a day to several days.",[70],{"start":71,"end":72,"type":49},61,135,{"type":40,"text":74,"spans":75,"direction":24},"It's both a time for collective work and a moment for meeting and exchange, often in a friendly and stimulating setting.",[],{"type":64,"text":77,"spans":78,"direction":24},"The different types of seminars ",[],{"type":40,"text":80,"spans":81,"direction":24},"There are different types of seminars, fulfilling different event objectives.",[],{"type":83,"text":84,"spans":85,"direction":24},"list-item","Motivational seminars, or team building, help create collective momentum. They are ideal for project teams, entire departments, or employees from different areas.",[86,88],{"start":35,"end":87,"type":49},21,{"start":89,"end":90,"type":91},26,39,"em",{"type":83,"text":93,"spans":94,"direction":24},"Celebration seminars are designed to review a period, thank teams, or celebrate successes. They are suited to any team.",[95],{"start":35,"end":96,"type":49},20,{"type":83,"text":98,"spans":99,"direction":24},"Training seminars help employees build skills on a specific topic (management, technical, soft skills, etc.). They are perfect for new hires, managers, or technical teams.",[100],{"start":35,"end":101,"type":49},17,{"type":83,"text":103,"spans":104,"direction":24},"Sales seminars help motivate the sales force, launch a new product, review results, or prepare a new campaign. They can be organized for sales, marketing, and customer relations teams.",[105],{"start":35,"end":106,"type":49},14,{"type":83,"text":108,"spans":109,"direction":24},"Working seminars bring employees together and spark new ideas and best practices on a dedicated topic.",[110],{"start":35,"end":101,"type":49},{"type":83,"text":112,"spans":113,"direction":24},"Management seminars bring managers together, let them share their experiences, and update their management skills.",[114],{"start":35,"end":115,"type":49},19,{"type":83,"text":117,"spans":118,"direction":24},"Integration seminars, or onboarding seminars, aim to welcome new arrivals and introduce them to the company. They can be organized once a quarter to welcome new hires.",[119],{"start":35,"end":96,"type":49},{"type":83,"text":121,"spans":122,"direction":24},"Leadership seminars create a step back for executives (members of the executive committee or management board), helping them make key decisions, plan, and arbitrate.",[123],{"start":35,"end":115,"type":49},{"type":40,"text":125,"spans":126,"direction":24},"",[],{"type":40,"text":125,"spans":128,"direction":24},[],{"type":64,"text":130,"spans":131,"direction":24},"Why organize a professional seminar?",[],{"type":40,"text":133,"spans":134,"direction":24},"In early 2024, the number of participants in corporate seminars had increased by more than 10% compared to the previous year (Les Echos).",[],{"type":40,"text":136,"spans":137,"direction":24},"And for good reason. Despite an economic downturn and tight corporate budgets, organizations continue to rely on the seminar format to reach their HR and business goals.",[],{"type":40,"text":139,"spans":140,"direction":24},"By organizing your corporate seminar, you can expect to: ",[],{"type":83,"text":142,"spans":143,"direction":24},"Strengthen team spirit. A professional seminar builds connections between employees, breaks down silos, and thus improves day-to-day collaboration and work atmosphere.",[144],{"start":35,"end":145,"type":49},22,{"type":83,"text":147,"spans":148,"direction":24},"Share a common vision. This type of event is ideal for aligning teams around shared values, a strategy, or common goals.",[149],{"start":35,"end":87,"type":49},{"type":83,"text":151,"spans":152,"direction":24},"Recognize and motivate employees. Want to thank your employees for good results, or encourage them to keep improving? A seminar is ideal.",[153],{"start":35,"end":154,"type":49},32,{"type":83,"text":156,"spans":157,"direction":24},"Develop skills. At the scale of a team or an entire company, a training seminar can help your employees build new skills.",[158],{"start":35,"end":159,"type":49},16,{"type":83,"text":161,"spans":162,"direction":24},"Boost creativity and innovation. By taking employees out of their usual work environment, you spark emulation between different teams and encourage new ideas through brainstorming.",[163],{"start":35,"end":164,"type":49},31,{"type":83,"text":166,"spans":167,"direction":24},"Create a highlight of the year. The corporate seminar is typically used to mark a milestone, review a period, launch a project, or celebrate a success together.",[168],{"start":35,"end":154,"type":49},{"type":83,"text":170,"spans":171,"direction":24},"Build connections between remote teams. The seminar format is ideal for multi-site companies or those offering remote work.",[172],{"start":35,"end":173,"type":49},38,{"type":83,"text":175,"spans":176,"direction":24},"Strengthen company culture. This corporate event helps convey your values and give meaning to your employees' daily work.",[177],{"start":35,"end":89,"type":49},{"type":83,"text":179,"spans":180,"direction":24},"Ease the integration of new arrivals, as part of an onboarding seminar.",[181],{"start":35,"end":182,"type":49},36,{"type":40,"text":125,"spans":184,"direction":24},[],{"type":57,"text":186,"spans":187,"direction":24},"What steps ensure a smooth corporate seminar organization?",[],{"type":40,"text":189,"spans":190,"direction":24},"Organizing an original, memorable corporate seminar takes close attention to detail. Use the following steps as a checklist to leave nothing to chance.",[],{"type":64,"text":192,"spans":193,"direction":24},"Set the objectives of your seminar",[],{"type":40,"text":195,"spans":196,"direction":24},"The first step, before all others: know why you want to organize your internal corporate event. The right objective is one that aligns the company's expectations, participants' needs, and the current context.",[197,200],{"start":198,"end":199,"type":49},35,69,{"start":201,"end":202,"type":49},79,94,{"type":40,"text":204,"spans":205,"direction":24},"To choose your objective, you can refer to the previous section of this article, which lists them in detail. ",[],{"type":40,"text":207,"spans":208,"direction":24},"To set your objectives well, you need to: ",[],{"type":83,"text":210,"spans":211,"direction":24},"Understand the strategic stakes behind your event. What do you want participants to remember or feel? What change do you expect after the event?",[212],{"start":35,"end":213,"type":49},50,{"type":83,"text":215,"spans":216,"direction":24},"Consider participants' expectations. What do they need to understand better? What frustrations or expectations could be addressed? Do they need recognition, to be heard, connection, inspiration?",[217],{"start":35,"end":198,"type":49},{"type":40,"text":125,"spans":219,"direction":24},[],{"type":40,"text":221,"spans":222,"direction":24},"Be careful to set a limited number of objectives. It's recommended to select one to three objectives at most, and these should be clear, realistic, and ideally measurable.",[],{"type":64,"text":224,"spans":225,"direction":24},"Find a catchy theme",[],{"type":40,"text":227,"spans":228,"direction":24},"The theme is the common thread that gives meaning, tone, and coherence to the whole seminar.",[],{"type":40,"text":230,"spans":231,"direction":24},"The key to finding a good theme: take the company's context into account, and adapt the theme to the reality your organization is currently going through. Need to remotivate your teams? Focus your event on cohesion. Rolling out a new strategy? Build the theme around alignment. Conflicts or tensions disrupting your company? Focus your theme on communication.",[232],{"start":233,"end":234,"type":49},33,108,{"type":40,"text":236,"spans":237,"direction":24},"Also make sure to choose a theme that can be carried through visually and editorially. The idea is to find a theme that can be embodied in your event's name, but also in the visuals associated with it (the logo, communication materials, goodies, etc.), the activities, the speeches, etc. ",[238],{"start":239,"end":240,"type":49},25,85,{"type":40,"text":242,"spans":243,"direction":24},"For example, if you choose \"To infinity and beyond\" as the theme for an innovation seminar, it can be carried through with an astronaut logbook for each participant, rocket visuals, and a \"Mission: Moon\" activity.",[],{"type":40,"text":245,"spans":246,"direction":24},"Be creative and consistent: your participants will reward you with engagement.",[],{"type":64,"text":248,"spans":249,"direction":24},"Choose the date of the event",[],{"type":40,"text":251,"spans":252,"direction":24},"The third step is to carefully choose the date of your seminar. Plan as far ahead as possible. It's recommended to prepare your event four to six months in advance, so you can book the best venues and minimize the no-show rate.",[253,256],{"start":254,"end":255,"type":49},134,163,{"start":257,"end":258,"type":91},214,221,{"type":40,"text":260,"spans":261,"direction":24},"A few more tips to help you: ",[],{"type":83,"text":263,"spans":264,"direction":24},"Avoid risky periods, such as school holidays, long weekends, public holidays, or peak activity periods (accounting close, peak season, etc.).",[265,266],{"start":35,"end":115,"type":49},{"start":267,"end":268,"type":91},122,133,{"type":83,"text":270,"spans":271,"direction":24},"Choose a day of the week suited to the objectives you've set. For a working seminar, favor a Tuesday or Thursday. Conversely, for a more festive seminar, a Friday (spilling into the weekend) can be a good choice.",[272,274],{"start":35,"end":273,"type":49},49,{"start":275,"end":276,"type":91},114,124,{"type":83,"text":278,"spans":279,"direction":24},"Cross-check the schedules of key people, such as senior management and speakers, to make sure they'll be available.",[280],{"start":35,"end":90,"type":49},{"type":40,"text":125,"spans":282,"direction":24},[],{"type":40,"text":284,"spans":285,"direction":24},"Don't hesitate to run a poll to find the dates that work best for all your participants.",[],{"type":64,"text":287,"spans":288,"direction":24},"Choose the venue for your corporate seminar",[],{"type":40,"text":290,"spans":291,"direction":24},"Your seminar venue isn't just a backdrop: it's a driver of the participant experience. That's why you need to match your venue to the seminar's objectives and format.",[292],{"start":273,"end":240,"type":49},{"type":40,"text":294,"spans":295,"direction":24},"For example: ",[],{"type":83,"text":297,"spans":298,"direction":24},"For a strategic seminar, choose a venue conducive to concentration, such as a countryside hotel.",[],{"type":83,"text":300,"spans":301,"direction":24},"For a team-cohesion seminar, choose a green setting with large spaces for activities, such as a castle or an estate. This type of venue is increasingly popular with companies: 20% of bookings for these venues are B2B bookings (Naboo).",[],{"type":83,"text":303,"spans":304,"direction":24},"For a creative seminar, choose an unusual venue, such as a loft or a converted industrial site.",[],{"type":40,"text":125,"spans":306,"direction":24},[],{"type":40,"text":308,"spans":309,"direction":24},"Be sure to assess the venue's capacity against your needs. Do you need accommodation? Rooms suited for a large plenary session, or for small-group workshops? Accessibility for people with reduced mobility?\nFinally, if needed, choose a venue that offers services such as catering, technical equipment, or on-site coordination, etc. ",[310],{"start":311,"end":173,"type":49},11,{"type":40,"text":313,"spans":314,"direction":24},"And of course, take the time to visit the venue to picture it before signing.",[],{"type":64,"text":316,"spans":317,"direction":24},"Build the program for your corporate seminar",[],{"type":40,"text":319,"spans":320,"direction":24},"Now it's time to determine the length of your seminar, as well as timing constraints: arrival times, departure times, transport, meal breaks, etc.",[],{"type":40,"text":322,"spans":323,"direction":24},"Every segment of your program should connect to the event's objectives and theme. At every stage of organizing your seminar, ask yourself what value a given activity brings to participants.",[324],{"start":325,"end":326,"type":49},37,80,{"type":40,"text":328,"spans":329,"direction":24},"You might consider including in your seminar: ",[],{"type":83,"text":331,"spans":332,"direction":24},"Plenary sessions and speeches ",[],{"type":83,"text":334,"spans":335,"direction":24},"Small-group workshops ",[],{"type":83,"text":337,"spans":338,"direction":24},"Fun activities or team challenges",[],{"type":83,"text":340,"spans":341,"direction":24},"Team-building activities or icebreakers ",[],{"type":83,"text":343,"spans":344,"direction":24},"Informal time: meals, breaks, evening events, etc. \n",[],{"type":40,"text":346,"spans":347,"direction":24},"Whatever you choose, alternate formats to hold the attention of participants. Spread activity time, speaking time, and moments of rest or breaks throughout your program. Change format every 60 to 90 minutes to keep participants engaged.",[348],{"start":87,"end":349,"type":49},60,{"type":40,"text":351,"spans":352,"direction":24},"And be careful: build in generous time margins, so your program doesn't fall apart if there's a delay, and your participants don't have to rush from one activity to the next.",[],{"type":64,"text":354,"spans":355,"direction":24},"Manage registrations for your seminar",[],{"type":40,"text":357,"spans":358,"direction":24},"Managing registrations for your event is a crucial step. The goal: set up a seminar invitation system that maximizes your guests' participation.",[359],{"start":360,"end":361,"type":362,"data":363},76,101,"hyperlink",{"link_type":364,"url":365,"target":366},"Web","https://www.digitevent.com/en/blog/professional-event-invitation","_blank",{"type":40,"text":368,"spans":369,"direction":24},"To do this, send your invitations online and plan your follow-up reminders. Choose a tool that sends confirmation emails after registration.",[370],{"start":371,"end":48,"type":49},12,{"type":40,"text":373,"spans":374,"direction":24},"One extra touch not to miss: think about managing plus-ones, if your seminar format allows for it. Your software solution should let you automate the registration of your participants' +1s.",[],{"type":40,"text":376,"spans":377,"direction":24},"Good news: that's the case with the Digitevent event management platform, where you can easily create a personalized online invitation in your brand colors. ",[378],{"start":182,"end":379,"type":362,"data":380},72,{"link_type":364,"url":381,"target":366},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",{"type":64,"text":383,"spans":384,"direction":24},"Plan the logistics of your event",[],{"type":40,"text":386,"spans":387,"direction":24},"From the coffee reception to a working microphone in the plenary room, logistics are the backbone of your event.",[],{"type":40,"text":389,"spans":390,"direction":24},"Here are most of the logistical points to plan for when organizing your seminar: ",[],{"type":83,"text":392,"spans":393,"direction":24},"Transport and travel. Plan how attendees will reach the venue (trains, flights, group transport, etc.), as well as on-site parking if needed, with realistic timing relative to the schedule.",[394],{"start":35,"end":96,"type":49},{"type":83,"text":396,"spans":397,"direction":24},"Spaces and signage. Define the different spaces according to the planned activities, and set up signage to guide attendees between them.",[398],{"start":35,"end":399,"type":49},18,{"type":83,"text":401,"spans":402,"direction":24},"Equipment and materials. List everything you need: audiovisual and sound equipment, Wi-Fi connection, furniture, workshop supplies (pens, flip charts, sticky notes, etc.).",[403],{"start":35,"end":404,"type":49},23,{"type":83,"text":406,"spans":407,"direction":24},"Catering. Choose a caterer if the venue you've selected doesn't offer catering services. Plan with your caterer for food for meals as well as for breaks, taking into account participants' specific dietary needs.",[408],{"start":35,"end":409,"type":49},8,{"type":83,"text":411,"spans":412,"direction":24},"Accommodation. If you want to organize a residential seminar, group participants by team or role where possible. Send practical information well in advance: address, times, check-in and check-out details, etc.",[413],{"start":35,"end":414,"type":49},13,{"type":83,"text":416,"spans":417,"direction":24},"Access control. Set up digital check-in for your guests with QR-code badges to secure entry and simplify the check-in process for your seminar.",[418,419],{"start":35,"end":106,"type":49},{"start":404,"end":90,"type":362,"data":420},{"link_type":364,"url":421,"target":366},"https://www.digitevent.com/en/blog/digital-check-in",{"type":40,"text":125,"spans":423,"direction":24},[],{"type":64,"text":425,"spans":426,"direction":24},"Prepare your communication plan",[],{"type":40,"text":428,"spans":429,"direction":24},"Organizing a corporate event also means thinking about how you'll communicate around it. From announcing the seminar to post-event communication, every step should be designed to build engagement and maximize impact.",[],{"type":40,"text":125,"spans":431,"direction":24},[],{"type":40,"text":433,"spans":434,"direction":24},"Before your seminar, use channels suited to your audience: emails, intranet, newsletter, posters in the office, etc. Share a teaser of the event, and use a variety of formats to grab attention and build engagement.\n",[435],{"start":35,"end":115,"type":49},{"type":40,"text":437,"spans":438,"direction":24},"During the event, put together a program and schedule to hand out at the start of your seminar. To do this, you can create an event app that highlights speakers and partners, and lets your employees sign up for the activities of their choice and communicate with each other.",[439],{"start":35,"end":159,"type":49},{"type":40,"text":125,"spans":441,"direction":24},[],{"type":40,"text":443,"spans":444,"direction":24},"After the event, plan thank-you emails. Also prepare a plan to share your event content (slides, videos, photos, etc.), or a recap video that will keep your seminar alive after the fact. Also remember to send a satisfaction survey to gather insights and testimonials from your participants.",[445,447,450],{"start":35,"end":446,"type":49},15,{"start":448,"end":449,"type":91},171,185,{"start":451,"end":452,"type":91},241,249,{"type":64,"text":454,"spans":455,"direction":24},"Set the budget for your corporate seminar ",[],{"type":40,"text":457,"spans":458,"direction":24},"Your seminar's budget will depend on many factors. ",[],{"type":40,"text":460,"spans":461,"direction":24},"To give you an idea, here's a benchmark from a 2024 Naboo study. Seminar costs range from a standard cost (between €251 and €350 per person per night, representing 31% of seminars) to a \"premium\" cost (over €451, representing 28% of seminars).",[],{"type":40,"text":125,"spans":463,"direction":24},[],{"type":40,"text":465,"spans":466,"direction":24},"To set your budget, be sure to estimate the number of participants, which will have a direct impact on your costs.",[467],{"start":164,"end":468,"type":49},66,{"type":40,"text":125,"spans":470,"direction":24},[],{"type":40,"text":472,"spans":473,"direction":24},"Then define the different expense categories, sorting them into fixed or variable costs: ",[],{"type":83,"text":475,"spans":476,"direction":24},"Fixed costs include venue rental, equipment, accommodation, catering, transport, etc. ",[477],{"start":35,"end":311,"type":49},{"type":83,"text":479,"spans":480,"direction":24},"Variable costs include gifts and goodies for your seminar, communication, external providers, side activities, etc. ",[481],{"start":35,"end":446,"type":49},{"type":40,"text":125,"spans":483,"direction":24},[],{"type":40,"text":485,"spans":486,"direction":24},"Always build in a contingency margin of about 10 to 15% in your budget for peace of mind: an event never goes exactly as planned.",[],{"type":64,"text":488,"spans":489,"direction":24},"Measure the success of your corporate seminar",[],{"type":40,"text":491,"spans":492,"direction":24},"The last step in organizing a corporate seminar: measuring its performance.",[],{"type":40,"text":494,"spans":495,"direction":24},"On one hand, track your event's general KPIs: attendance rate, participant engagement on social media (likes, shares, etc.), participant satisfaction rate.",[],{"type":40,"text":497,"spans":498,"direction":24},"But also track metrics directly tied to your objectives, for example: ",[],{"type":83,"text":500,"spans":501,"direction":24},"For a training seminar, success rates on end-of-program assessments ",[502],{"start":35,"end":145,"type":49},{"type":83,"text":504,"spans":505,"direction":24},"For a sales seminar, the change in conversion rate following the seminar",[506],{"start":35,"end":115,"type":49},{"type":83,"text":508,"spans":509,"direction":24},"For an onboarding seminar, the employee retention rate three months after the event.",[510],{"start":35,"end":239,"type":49},{"type":40,"text":125,"spans":512,"direction":24},[],{"type":57,"text":514,"spans":515,"direction":24},"How do you host a seminar?",[],{"type":40,"text":517,"spans":518,"direction":24},"Hosting a seminar is quite an art. ",[],{"type":40,"text":520,"spans":521,"direction":24},"You can appoint your manager or an executive as the seminar host, or bring in an external facilitator to run the participant activities.",[],{"type":40,"text":523,"spans":524,"direction":24},"Whatever you choose, your host needs to prepare for the event.",[],{"type":40,"text":526,"spans":527,"direction":24},"In particular, they should: ",[],{"type":83,"text":529,"spans":530,"direction":24},"Get on top of the event's subject matter. Brief them thoroughly on the objectives, materials, key messages, and the seminar's content.",[531],{"start":35,"end":48,"type":49},{"type":83,"text":533,"spans":534,"direction":24},"Know the event's schedule inside out, to make sure the time allotted to each activity is respected.",[535],{"start":35,"end":89,"type":49},{"type":83,"text":537,"spans":538,"direction":24},"Prepare answers to the questions participants may have.",[539],{"start":35,"end":154,"type":49},{"type":83,"text":541,"spans":542,"direction":24},"Build a connection with participants, by staying attentive to their contributions to discussions and their needs.",[543],{"start":35,"end":182,"type":49},{"type":40,"text":125,"spans":545,"direction":24},[],{"type":40,"text":547,"spans":548,"direction":24},"💬 Quote from the Digitevent expert:",[549],{"start":550,"end":198,"type":91},3,{"type":40,"text":552,"spans":553,"direction":24},"\"Whatever the objective of your corporate seminar, what will stick with your participants is above all the experience they have. The consistency of your theme with the challenges they face day to day, how your program is scripted, how well the venue matches your objectives, the connection to your company values: that's what your participants will remember about your event. So, to be able to focus on creating a truly engaging event, rely as much as possible on automating organizational tasks. For example, sending invitations and satisfaction surveys, or managing networking, are tasks that can be automated by seminar management software.\"",[554],{"start":35,"end":555,"type":91},644,{"type":40,"text":557,"spans":558,"direction":24},", Clément Gonet, Clément Gonet, Account Manager at Digitevent\n",[559,560],{"start":36,"end":101,"type":49},{"start":101,"end":71,"type":362,"data":561},{"link_type":364,"url":562,"target":366},"https://www.linkedin.com/in/cl%C3%A9ment-gonet/",{"type":57,"text":564,"spans":565,"direction":24},"5 more tips for a successful seminar",[],{"type":40,"text":567,"spans":568,"direction":24},"Ready for a few more keys to success, to organize your corporate seminar with total peace of mind?",[],{"type":64,"text":570,"spans":571,"direction":24},"Build a dedicated team",[],{"type":40,"text":573,"spans":574,"direction":24},"Organizing a corporate seminar alone is mission impossible. You can of course call on an event agency to help you. ",[],{"type":40,"text":576,"spans":577,"direction":24},"But even if you want to handle it in-house, be sure to delegate responsibilities. Appoint one person dedicated to logistics, another for communication, one for welcoming participants. And make sure everyone knows their role and action plan.",[578],{"start":579,"end":326,"type":49},55,{"type":64,"text":581,"spans":582,"direction":24},"Plan backup solutions",[],{"type":40,"text":584,"spans":585,"direction":24},"What do you do if something doesn't go quite as planned? No problem: bring out your secret weapon, your backup solutions.",[],{"type":40,"text":587,"spans":588,"direction":24},"In case of technical issues, have a plan B for technology, for example in case of a projector failure or an unstable Wi-Fi connection, etc.",[589],{"start":311,"end":590,"type":49},27,{"type":40,"text":592,"spans":593,"direction":24},"In case of speaker delays or cancellations, arrange backup speakers or facilitators, or a replacement plan for sessions that might be affected.",[594],{"start":311,"end":595,"type":49},42,{"type":64,"text":597,"spans":598,"direction":24},"Think eco-responsibility ",[],{"type":40,"text":600,"spans":601,"direction":24},"More and more participants care about the environmental impact of their actions, even when attending professional events.  And organizing an eco-responsible seminar supports your company's CSR strategy and its employer brand image.",[],{"type":40,"text":603,"spans":604,"direction":24},"So take the time to look for eco-responsible event solutions for your seminar.",[],{"type":40,"text":606,"spans":607,"direction":24},"This can include: ",[],{"type":83,"text":609,"spans":610,"direction":24},"Organizing your event within an hour of the company's offices, as was the case for one in two seminars in 2024 (Naboo).",[611],{"start":35,"end":325,"type":49},{"type":83,"text":613,"spans":614,"direction":24},"Choosing an eco-responsible venue, with an official certification such as an Ecolabel or the HQE label.",[615],{"start":35,"end":233,"type":49},{"type":83,"text":617,"spans":618,"direction":24},"Setting up a sustainable catering offer, with a vegetarian menu, local products, and a deposit-return system.",[619],{"start":35,"end":90,"type":49},{"type":83,"text":621,"spans":622,"direction":24},"Limiting energy use, for example by making the most of natural daylight.",[623],{"start":35,"end":115,"type":49},{"type":83,"text":625,"spans":626,"direction":24},"Selecting sustainable materials for your decor, signage, or goodies, etc.",[627],{"start":35,"end":164,"type":49},{"type":40,"text":125,"spans":629,"direction":24},[],{"type":40,"text":631,"spans":632,"direction":24},"To go further, discover our 12 concrete actions for organizing an eco-responsible event.",[633],{"start":446,"end":634,"type":362,"data":635},87,{"link_type":364,"url":636,"target":366},"https://www.digitevent.com/en/blog/sustainable-event",{"type":64,"text":638,"spans":639,"direction":24},"Work on the scripting of your program ",[],{"type":40,"text":641,"spans":642,"direction":24},"To leave a lasting impression, your seminar program needs to be carefully orchestrated.",[],{"type":40,"text":644,"spans":645,"direction":24},"Be sure to script it by planning for: ",[],{"type":83,"text":647,"spans":648,"direction":24},"A strong start. Begin by breaking the ice with introductions and/or a light meal. Then have your manager or an executive open the seminar, to share its objectives and get everyone engaged. This is also a good time to review recent achievements or upcoming challenges.",[649],{"start":35,"end":106,"type":49},{"type":83,"text":651,"spans":652,"direction":24},"An engaging middle, including for example working sessions, moments of reflection or collaboration.",[653],{"start":35,"end":399,"type":49},{"type":83,"text":655,"spans":656,"direction":24},"A memorable ending, perhaps with a wrap-up presentation, a grand announcement, or a farewell gift.",[657],{"start":35,"end":399,"type":49},{"type":40,"text":125,"spans":659,"direction":24},[],{"type":64,"text":661,"spans":662,"direction":24},"Set up an engaging event app for participants",[],{"type":40,"text":664,"spans":665,"direction":24},"To boost participant engagement throughout your corporate seminars, nothing beats a dedicated app.",[],{"type":40,"text":667,"spans":668,"direction":24},"The idea: roll out an event app that lets them personalize their agenda ahead of time and follow it throughout the event. On it, they can sign up for the workshops and activities they're most interested in, and build their personal schedule in just a few clicks. Smart.",[669,672],{"start":115,"end":164,"type":362,"data":670},{"link_type":364,"url":671,"target":366},"https://www.digitevent.com/en/feature/event-app",{"start":115,"end":164,"type":49},{"type":40,"text":125,"spans":674,"direction":24},[],{"type":40,"text":676,"spans":677,"direction":24},"You're now ready to organize your next seminar, and bring your employees together around a memorable, motivating experience. Want to make things easier? Digitevent, the event management platform that's intuitive and powerful, supports you end-to-end in organizing your professional seminars, from sending invitations to networking among participants.",[678],{"start":679,"end":680,"type":362,"data":681},153,194,{"link_type":364,"url":682,"target":366},"https://www.digitevent.com/fr",{"type":40,"text":125,"spans":684,"direction":24},[],{"type":40,"text":686,"spans":687,"direction":24},"What if we took your seminars further, together?",[],"news",[690],{"primary":691,"items":700,"id":702,"slice_type":703,"slice_label":8},{"seo_title":692,"seo_meta_descriptions":696},[693],{"type":40,"text":694,"spans":695,"direction":24},"Complete guide to organizing your corporate seminar",[],[697],{"type":40,"text":698,"spans":699,"direction":24},"Successfully organizing a corporate seminar means creating a highlight aligned with your goals: this guide walks you through every step",[],[701],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8","seo",{"id":705,"lang":706,"type":9,"uid":707},"akYmxhIAACgAyuD9","fr-fr","organiser-seminaire-entreprise",[709,1291,1514],{"id":710,"uid":711,"url":8,"type":9,"tags":712,"first_publication_date":714,"slugs":715,"linked_documents":717,"lang":17,"data":718,"_source":1288},"en_blog_article_brief-evenementiel","event-brief",[713,12],"conseil","2026-07-02T10:07:40+0000",[716],"creer-un-brief-evenementiel--les-etapes-et-bonnes-pratiques",[],{"distribution":12,"article_title":719,"author_name":25,"publication_date":723,"banner_image":724,"article_content":730,"main_tag":688,"body":1275},[720],{"type":21,"text":721,"spans":722,"direction":24},"Creating an event brief: steps and best practices",[],"2024-11-04T07:30:00+0000",{"dimensions":725,"alt":726,"copyright":8,"url":727,"id":728,"edit":729},{"width":29,"height":30},"event brief computer image","https://images.prismic.io/digi-www/Z0WUOa8jQArT1Tn1_Siteinternet%C3%A9v%C3%A9nementiel-Visuelarticledeblog-2-.png?auto=format,compress","Z0WUOa8jQArT1Tn1",{"x":35,"y":35,"zoom":36,"background":37},[731,734,739,742,744,748,753,756,759,761,766,769,772,776,781,785,790,794,798,802,808,811,816,819,821,826,829,831,834,837,840,844,848,852,856,862,868,873,876,882,887,892,894,898,903,905,908,914,919,921,925,930,932,935,943,946,951,956,958,961,964,967,971,976,980,984,986,990,995,997,1000,1004,1008,1010,1014,1019,1021,1024,1027,1030,1034,1043,1045,1049,1054,1060,1065,1075,1077,1080,1083,1087,1092,1094,1098,1107,1109,1112,1117,1120,1124,1130,1133,1137,1142,1144,1147,1150,1152,1155,1160,1164,1166,1169,1173,1178,1182,1185,1187,1190,1193,1196,1201,1206,1210,1214,1218,1220,1223,1229,1234,1238,1240,1243,1246,1248,1253,1257,1261,1265,1267,1270],{"type":40,"text":732,"spans":733,"direction":24},"Here we go: you're starting to plan your next corporate event. Attendee list, venue choice, key messages to convey, activities to plan, etc. Where do you start?",[],{"type":40,"text":735,"spans":736,"direction":24},"The answer comes down to two words: event brief.",[737],{"start":182,"end":738,"type":49},47,{"type":40,"text":740,"spans":741,"direction":24},"You're in the right place to start off on the right foot. Here you'll find everything you need to put together your event brief effectively, without missing a single detail, and with complete peace of mind.",[],{"type":40,"text":125,"spans":743,"direction":24},[],{"type":57,"text":745,"spans":746,"direction":24},"What is an event brief?",[747],{"start":35,"end":404,"type":49},{"type":40,"text":749,"spans":750,"direction":24},"An event brief is a very easy-to-understand document that lays out the details of organizing an event.",[751],{"start":752,"end":361,"type":49},57,{"type":40,"text":754,"spans":755,"direction":24},"It can be used just as well by an event agency (to present its proposal to a client) as by the event's sponsor directly (as a tool for organizing the event with the various people to involve within the company).",[],{"type":40,"text":757,"spans":758,"direction":24},"It's useful for any type of event: trade shows, seminars, team building, incentive trips, openings, project launches, business travel, corporate parties, etc.",[],{"type":40,"text":125,"spans":760,"direction":24},[],{"type":57,"text":762,"spans":763,"direction":24},"Why create a brief for your event?",[764],{"start":35,"end":765,"type":49},34,{"type":40,"text":767,"spans":768,"direction":24},"When organizing an event, nothing can be left to chance. Your guests are watching your every move, and your event brief is there to help you plan everything down to the last detail.",[],{"type":40,"text":770,"spans":771,"direction":24},"Among the goals of a good event brief, we can highlight the following: ",[],{"type":83,"text":773,"spans":774,"direction":24},"Clearly describe what's expected from the event and its objectives.",[775],{"start":35,"end":154,"type":49},{"type":83,"text":777,"spans":778,"direction":24},"Carefully plan each step of creating the event. Your brief makes organizing and assigning tasks easier by clarifying the steps, the resources needed, and the deadlines.",[779],{"start":35,"end":780,"type":49},46,{"type":83,"text":782,"spans":783,"direction":24},"Plan the timing to follow on the day, by detailing how the operations of your event project will unfold.",[784],{"start":35,"end":182,"type":49},{"type":83,"text":786,"spans":787,"direction":24},"Align and coordinate the different people involved (inside and outside the company) in the event. Your event brief lets you sync the expectations of all your participants and partners (clients, teams, vendors) by giving them a clear, detailed picture.",[788],{"start":35,"end":789,"type":49},51,{"type":83,"text":791,"spans":792,"direction":24},"Reduce errors. By having all the essential information in one centralized document, you avoid misunderstandings and costly mistakes, especially on important logistical details. It also makes it easier to anticipate the unexpected.",[793],{"start":35,"end":414,"type":49},{"type":83,"text":795,"spans":796,"direction":24},"Manage your event budget optimally. By specifying priorities and detailing the elements of your event, it's easier to control your costs and make informed financial decisions",[797],{"start":35,"end":765,"type":49},{"type":83,"text":799,"spans":800,"direction":24},"Streamline communication. Your event brief acts as a shared reference point for teams and partners, ensuring clear, regular communication throughout the project.",[801],{"start":35,"end":89,"type":49},{"type":40,"text":803,"spans":804,"direction":24},"What's more, if you're a project manager at an event agency and you're competing for a project, your brief becomes a sales presentation tool for the client. It will let you defend your event scenarios and share your overall vision with the client so they can make an informed choice.",[805],{"start":806,"end":807,"type":49},115,155,{"type":40,"text":809,"spans":810,"direction":24},"All good reasons to take real care with your next event brief.",[],{"type":40,"text":812,"spans":813,"direction":24},"\"A well-designed event brief is the GPS for your project: it guides you at every step, anticipates the unexpected, and aligns every stakeholder. At Digitevent, we see this tool as the key to a successful event, where every detail is under control to deliver a memorable experience.\"",[814],{"start":35,"end":815,"type":91},282,{"type":40,"text":817,"spans":818,"direction":24},"Thierry Ottavy, Event Management Expert at Digitevent.",[],{"type":40,"text":125,"spans":820,"direction":24},[],{"type":57,"text":822,"spans":823,"direction":24},"9 steps to write your event brief effectively",[824],{"start":35,"end":825,"type":49},45,{"type":40,"text":827,"spans":828,"direction":24},"Take the time to go through the following nine steps to put together an event brief that's effective, complete, and easy for everyone on your project to understand.",[],{"type":40,"text":125,"spans":830,"direction":24},[],{"type":64,"text":832,"spans":833,"direction":24},"1. Introduce the company and target audience",[],{"type":40,"text":835,"spans":836,"direction":24},"Start your event brief with a full introduction to your company (or your client's, if you're an agency). Your readers need to understand exactly who your organization is, what it does, and how it does it.",[],{"type":40,"text":838,"spans":839,"direction":24},"Be sure to detail: ",[],{"type":83,"text":841,"spans":842,"direction":24},"Your company's history and mission. Briefly summarize your company's history, mission, and vision to set the general context.",[843],{"start":35,"end":765,"type":49},{"type":83,"text":845,"spans":846,"direction":24},"Its core values. Share the organization's core values (innovation, environmental responsibility, quality, etc.) so they can be built into the event design.",[847],{"start":35,"end":446,"type":49},{"type":83,"text":849,"spans":850,"direction":24},"The brand's voice and tone. Give some pointers on the tone your brand uses in its communications. Is it formal, friendly, disruptive?",[851],{"start":35,"end":89,"type":49},{"type":83,"text":853,"spans":854,"direction":24},"The products to highlight, if you're organizing an event related to one or more of the company's products (a launch or presentation).",[855],{"start":35,"end":239,"type":49},{"type":40,"text":857,"spans":858,"direction":24},"Now you can move on to your target audience. Take care describing the demographic details of your guests: age, occupation, place of residence, particular interests, etc. But above all, don't hesitate to go into the details of their needs and expectations. What kind of experience is your target audience looking for? Spell out their preferences when it comes to content, format, or communication channels.",[859],{"start":860,"end":861,"type":49},211,254,{"type":40,"text":863,"spans":864,"direction":24},"The extra Digitevent tip ",[865,867],{"start":35,"end":866,"type":49},24,{"start":35,"end":239,"type":91},{"type":40,"text":869,"spans":870,"direction":24},"Include your past event experience in your event brief. Share a few examples of successful events, explaining what worked well. Also mention any challenges or adjustments you'd like to see, to avoid repeating past mistakes and to point toward improvements.\n",[871],{"start":35,"end":872,"type":91},256,{"type":64,"text":874,"spans":875,"direction":24},"2. Define your event's objectives",[],{"type":40,"text":877,"spans":878,"direction":24},"Next, tackle the \"Why?\" section of your event brief. Your readers need to understand why you're running this event, through specific objectives tied to it: boosting awareness, training, networking, bringing employees together, customer loyalty, etc.\n",[879],{"start":880,"end":881,"type":49},123,154,{"type":40,"text":883,"spans":884,"direction":24},"Also spell out the main, central message to communicate during your event. For example, you might want to highlight your company's technological innovation, or its closeness to customers.\n",[885],{"start":446,"end":886,"type":49},56,{"type":40,"text":888,"spans":889,"direction":24},"Finally, include in this section how you plan to measure the success of your event. To do this, define your performance indicators: number of attendees, satisfaction rate, ROI, etc.",[890],{"start":273,"end":891,"type":49},82,{"type":40,"text":125,"spans":893,"direction":24},[],{"type":40,"text":863,"spans":895,"direction":24},[896,897],{"start":35,"end":239,"type":49},{"start":35,"end":239,"type":91},{"type":40,"text":899,"spans":900,"direction":24},"If your event has several objectives, rank them. The idea: set a priority order for your different objectives, based on which ones bring the most value to your company or the department involved in the event. To do this, reach out to the different departments your event will affect (HR for internal events, sales and marketing for external events, etc.) and gather their needs. This will let you set stronger event priorities, and in turn build an event from a brief that's oriented around ROI.",[901],{"start":35,"end":902,"type":91},495,{"type":40,"text":125,"spans":904,"direction":24},[],{"type":64,"text":906,"spans":907,"direction":24},"3. Detail your event's concept and theme",[],{"type":40,"text":909,"spans":910,"direction":24},"Now it's time to dig into the creative ideas you have for your event. First, simply describe its central theme : is it one of your values? A new product you want to unveil in style? A new achievement to celebrate with your employees?",[911],{"start":912,"end":913,"type":49},93,111,{"type":40,"text":915,"spans":916,"direction":24},"Then describe the experience you want for your event. What messages and emotions do you want to convey? Specify the atmosphere, staging, style, and creative angle.",[917],{"start":414,"end":918,"type":49},52,{"type":40,"text":125,"spans":920,"direction":24},[],{"type":40,"text":863,"spans":922,"direction":24},[923,924],{"start":35,"end":239,"type":49},{"start":35,"end":239,"type":91},{"type":40,"text":926,"spans":927,"direction":24},"At this stage of your event brief, think storytelling. The most captivating events are the ones that inspire attendees, to strengthen their engagement. So play on strong themes (like \"the pursuit of excellence\" or \"looking ahead to the future\"), or simply on a problem facing your audience that your event will help solve. Picture your attendees as the main characters in a great story you need to tell over the course of the event.",[928],{"start":35,"end":929,"type":91},432,{"type":40,"text":125,"spans":931,"direction":24},[],{"type":64,"text":933,"spans":934,"direction":24},"4. Set your estimated budget",[],{"type":40,"text":936,"spans":937,"direction":24},"Every good brief includes a projected event budget. So lay out your financial resources, with an overall budget envelope, along with a breakdown into subcategories: venue, catering, decoration, communications, etc. ",[938,941],{"start":173,"end":213,"type":362,"data":939},{"link_type":364,"url":940,"target":366},"https://www.spendesk.com/fr/blog/budget-evenement/",{"start":912,"end":942,"type":49},120,{"type":40,"text":944,"spans":945,"direction":24},"For an effective estimated budget, list all the essential line items (venue rental, catering, technical equipment, entertainment, communications, transport, accommodation, etc.). Then rank each line item by priority based on your event objectives. This ranking lets you adjust as needed, and keep in mind the items likely to fluctuate, like catering, if your number of attendees changes.",[],{"type":40,"text":947,"spans":948,"direction":24},"\nThe extra Digitevent tip ",[949,950],{"start":36,"end":89,"type":49},{"start":36,"end":89,"type":91},{"type":40,"text":952,"spans":953,"direction":24},"Don't forget to set an emergency budget, an amount set aside for the unexpected. It's generally recommended to devote 10 to 15% of your budget to these event emergencies (which aren't rare!).",[954],{"start":35,"end":955,"type":91},191,{"type":40,"text":125,"spans":957,"direction":24},[],{"type":64,"text":959,"spans":960,"direction":24},"5. Choose your event's venue and dates",[],{"type":40,"text":962,"spans":963,"direction":24},"At this stage, it's time to draw up a set of specifications for the venue where the event will take place.",[],{"type":40,"text":965,"spans":966,"direction":24},"In it, be sure to describe: ",[],{"type":83,"text":968,"spans":969,"direction":24},"The capacity of the venue you're looking for, based on the expected number of guests. If it's a remote event, indicate the capacity needed from your video conferencing software.",[970],{"start":35,"end":371,"type":49},{"type":83,"text":972,"spans":973,"direction":24},"The event's accessibility, in terms of location.",[974],{"start":35,"end":975,"type":49},48,{"type":83,"text":977,"spans":978,"direction":24},"The types of equipment needed: is it a seated event? A sit-down meal? Standing?",[979],{"start":35,"end":201,"type":49},{"type":40,"text":981,"spans":982,"direction":24},"Then specify the date and times your event will take place, taking into account your target audience's availability and any competing events.",[983],{"start":414,"end":164,"type":49},{"type":40,"text":125,"spans":985,"direction":24},[],{"type":40,"text":863,"spans":987,"direction":24},[988,989],{"start":35,"end":239,"type":49},{"start":35,"end":239,"type":91},{"type":40,"text":991,"spans":992,"direction":24},"With corporate social responsibility (CSR) more than ever at the heart of companies' concerns, don't forget to specify at this stage whether you want your event to take place at a CSR-certified venue, or as close as possible to your audience to limit their travel (and therefore your event's carbon footprint).",[993],{"start":35,"end":994,"type":91},310,{"type":40,"text":125,"spans":996,"direction":24},[],{"type":64,"text":998,"spans":999,"direction":24},"6. Build your event's program and schedule",[],{"type":40,"text":1001,"spans":1002,"direction":24},"What will your guests do during your event? That's what this part of your event brief needs to answer. Make a list of the activities you'll offer them and, if possible, plan out the general schedule (sessions, breaks, entertainment).",[1003],{"start":234,"end":268,"type":49},{"type":40,"text":1005,"spans":1006,"direction":24},"Also detail here the speakers to include in the program. If possible, indicate their speaking times and the type of activities they'll be handling (talks, workshops, panel discussions).",[1007],{"start":159,"end":579,"type":49},{"type":40,"text":125,"spans":1009,"direction":24},[],{"type":40,"text":863,"spans":1011,"direction":24},[1012,1013],{"start":35,"end":239,"type":49},{"start":35,"end":239,"type":91},{"type":40,"text":1015,"spans":1016,"direction":24},"If you don't yet have a clear idea for how your event should unfold, start from a common thread that will guide it. This could be the presentation of your new product, for example, or networking between attendees. Then organize your various activity ideas around that thread. To be impactful and memorable, your event should be structured around key moments, starting with a captivating opening and ending on an inspiring close.",[1017],{"start":35,"end":1018,"type":91},428,{"type":40,"text":125,"spans":1020,"direction":24},[],{"type":64,"text":1022,"spans":1023,"direction":24},"7. Describe your logistics and technical needs",[],{"type":40,"text":1025,"spans":1026,"direction":24},"This is the time to get into the technical details of your event brief. Take the time to list them one by one, to keep your event organization tight.",[],{"type":40,"text":1028,"spans":1029,"direction":24},"Be sure to include in your event brief: ",[],{"type":83,"text":1031,"spans":1032,"direction":24},"The equipment you'll need. Draw up a list of the equipment required, in terms of sound, lighting, and projection. ",[1033],{"start":35,"end":239,"type":49},{"type":83,"text":1035,"spans":1036,"direction":24},"The infrastructure you need. Identify specific requirements, such as a solid internet connection, exhibition spaces, accessibility for people with reduced mobility, waste-sorting facilities for a zero-waste event, or the use of sustainable materials for your event furniture.",[1037,1038],{"start":35,"end":590,"type":49},{"start":1039,"end":1040,"type":362,"data":1041},196,212,{"link_type":364,"url":1042,"target":366},"https://www.zerowastefrance.org/projet/evenementiel-zero-dechet/",{"type":40,"text":125,"spans":1044,"direction":24},[],{"type":40,"text":863,"spans":1046,"direction":24},[1047,1048],{"start":35,"end":239,"type":49},{"start":35,"end":239,"type":91},{"type":40,"text":1050,"spans":1051,"direction":24},"In this part of your brief, plan out the security measures to put in place for your event. ",[1052],{"start":35,"end":1053,"type":91},91,{"type":83,"text":1055,"spans":1056,"direction":24},"For an in-person event, think about evacuation plans, event monitoring, access control, and crowd management.",[1057,1058],{"start":35,"end":145,"type":49},{"start":35,"end":1059,"type":91},109,{"type":83,"text":1061,"spans":1062,"direction":24},"For a remote event, state your expectations around personal data management and GDPR.",[1063,1064],{"start":35,"end":399,"type":49},{"start":35,"end":240,"type":91},{"type":40,"text":1066,"spans":1067,"direction":24},"And to secure entry to your event, what better than an event management platform like Digitevent? Our software offers simplified guest check-in, all accessible on mobile and tablet, much to the delight of your reception staff.",[1068,1073],{"start":1069,"end":1070,"type":362,"data":1071},86,96,{"link_type":364,"url":1072,"target":366},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"start":35,"end":1074,"type":91},226,{"type":40,"text":125,"spans":1076,"direction":24},[],{"type":64,"text":1078,"spans":1079,"direction":24},"8. Define your communication and promotion strategy",[],{"type":40,"text":1081,"spans":1082,"direction":24},"It's time to define the communication plan around your event, which will help boost its visibility. Choose the channels that will effectively reach your audience, based on where they get their information: social media, email, press, etc.",[],{"type":40,"text":1084,"spans":1085,"direction":24},"Also plan out a promotional calendar, detailing your action plan before, during, and after the event to maximize its visibility.",[1086],{"start":414,"end":182,"type":49},{"type":40,"text":1088,"spans":1089,"direction":24},"Finally, also specify how you plan to manage registrations and invitations. Even at this stage of the event brief, you can choose an online registration platform. Also plan for reminders and confirmations for registrants.",[1090],{"start":173,"end":1091,"type":49},74,{"type":40,"text":125,"spans":1093,"direction":24},[],{"type":40,"text":863,"spans":1095,"direction":24},[1096,1097],{"start":35,"end":239,"type":49},{"start":35,"end":239,"type":91},{"type":40,"text":1099,"spans":1100,"direction":24},"With Digitevent, easily manage your guest list on an intuitive, user-friendly platform. Automate your reminders to cut down on no-shows and engage your attendees ahead of the event.",[1101,1105],{"start":1102,"end":446,"type":362,"data":1103},5,{"link_type":364,"url":1104,"target":366},"https://www.digitevent.com/en/feature/event-registration-forms",{"start":35,"end":1106,"type":91},181,{"type":40,"text":125,"spans":1108,"direction":24},[],{"type":64,"text":1110,"spans":1111,"direction":24},"9. Plan KPIs for post-event evaluation",[],{"type":40,"text":1113,"spans":1114,"direction":24},"The last step of your event brief, and not the least important: preparing how you'll measure your event's performance. This should be based on the event objectives you set out in step two.",[1115],{"start":1091,"end":1116,"type":49},117,{"type":40,"text":1118,"spans":1119,"direction":24},"Be sure to include: ",[],{"type":83,"text":1121,"spans":1122,"direction":24},"Satisfaction surveys, to gather attendee feedback after the event.",[1123],{"start":35,"end":87,"type":49},{"type":83,"text":1125,"spans":1126,"direction":24},"Performance indicators to track to measure the event's impact and success: number of attendees, engagement, feedback...",[1127,1128],{"start":35,"end":145,"type":49},{"start":234,"end":1129,"type":91},116,{"type":40,"text":1131,"spans":1132,"direction":24},"To do this, don't hesitate to rely on an event management platform that gives you access to complete dashboards. There, you'll be able to view all the KPIs tied to your event, such as registrations, peak attendance times, guest engagement, or your participation rate.\n",[],{"type":40,"text":863,"spans":1134,"direction":24},[1135,1136],{"start":35,"end":239,"type":49},{"start":35,"end":239,"type":91},{"type":40,"text":1138,"spans":1139,"direction":24},"Is CSR central to your communications? Build it into your post-event evaluation. For example, state in your brief that you want to measure your event's environmental impact using a carbon footprint calculator.",[1140],{"start":35,"end":1141,"type":91},209,{"type":40,"text":125,"spans":1143,"direction":24},[],{"type":57,"text":1145,"spans":1146,"direction":24},"Extra tips for a successful event brief ",[],{"type":40,"text":1148,"spans":1149,"direction":24},"Don't leave without reading these key tips, which will help you put together a well-honed event brief, and in turn organize a quality event.",[],{"type":40,"text":125,"spans":1151,"direction":24},[],{"type":64,"text":1153,"spans":1154,"direction":24},"Involve all stakeholders before creating the brief",[],{"type":40,"text":1156,"spans":1157,"direction":24},"Alone, you go faster. Together, you go further. Gather input from all your event's stakeholders. Talk with some of your clients, suppliers, and partners to fold their expectations into your event brief. This builds buy-in and reduces adjustments later on.",[1158],{"start":975,"end":1159,"type":49},95,{"type":40,"text":1161,"spans":1162,"direction":24},"Also clarify everyone's responsibilities in organizing the event. State who's responsible for each aspect. This cuts down on confusion and encourages accountability.",[1163],{"start":414,"end":48,"type":49},{"type":40,"text":125,"spans":1165,"direction":24},[],{"type":64,"text":1167,"spans":1168,"direction":24},"Co-build your event brief between sponsor and organizer",[],{"type":40,"text":1170,"spans":1171,"direction":24},"Best practice: create a collaborative event brief, where each stakeholder can include their needs and expectations.",[1172],{"start":87,"end":273,"type":49},{"type":83,"text":1174,"spans":1175,"direction":24},"On one hand, the event sponsor (the client for an agency, or the internal client for an event organizer working directly for the advertiser) includes the criteria and requirements expected for the event, along with their specific concerns.",[1176],{"start":371,"end":1177,"type":49},30,{"type":83,"text":1179,"spans":1180,"direction":24},"On the other hand, the organizer (the event agency or the internal organizer) includes the information needed for the event project to run smoothly, along with their expertise in event communication.",[1181],{"start":115,"end":154,"type":49},{"type":40,"text":1183,"spans":1184,"direction":24},"This way, your event brief is truly complete.",[],{"type":40,"text":125,"spans":1186,"direction":24},[],{"type":64,"text":1188,"spans":1189,"direction":24},"Check that your event brief covers the 5W method",[],{"type":40,"text":1191,"spans":1192,"direction":24},"The 5W method is useful for making sure your event brief answers all the key questions needed to organize it.",[],{"type":40,"text":1194,"spans":1195,"direction":24},"Use it as a checklist to confirm you've included the following in your brief: ",[],{"type":83,"text":1197,"spans":1198,"direction":24},"The \"What\", meaning your event's format",[1199],{"start":35,"end":1200,"type":49},10,{"type":83,"text":1202,"spans":1203,"direction":24},"The \"Why\", meaning your event's objectives, and the issues it needs to address",[1204],{"start":35,"end":1205,"type":49},9,{"type":83,"text":1207,"spans":1208,"direction":24},"The \"Where\", meaning your event's location",[1209],{"start":35,"end":311,"type":49},{"type":83,"text":1211,"spans":1212,"direction":24},"The \"When\", meaning your event's dates and times",[1213],{"start":35,"end":1200,"type":49},{"type":83,"text":1215,"spans":1216,"direction":24},"The \"Who\", meaning your event's target audience ",[1217],{"start":35,"end":1205,"type":49},{"type":40,"text":125,"spans":1219,"direction":24},[],{"type":64,"text":1221,"spans":1222,"direction":24},"Use a simple format",[],{"type":40,"text":1224,"spans":1225,"direction":24},"The simpler your event brief is, the easier it will be for all your stakeholders to understand, and the more effective it will be. So stick to the essentials. Be direct in your descriptions. Use simple sentences and limit technical jargon to avoid misunderstandings.",[1226],{"start":1227,"end":1228,"type":49},131,157,{"type":40,"text":1230,"spans":1231,"direction":24},"Also, organize your brief into sections. Structure your document into clear headings to make it easier to read, each one matching the 9 steps described in this article.",[1232],{"start":1233,"end":90,"type":49},6,{"type":40,"text":1235,"spans":1236,"direction":24},"Finally, simplify the language you use. Write in an accessible style so that everyone involved clearly understands your expectations and ideas.",[1237],{"start":1205,"end":173,"type":49},{"type":40,"text":125,"spans":1239,"direction":24},[],{"type":64,"text":1241,"spans":1242,"direction":24},"Use visuals to make your brief easier to understand",[],{"type":40,"text":1244,"spans":1245,"direction":24},"What better way to make a document easier to understand than visuals? Include some in your event brief: they'll help your readers clearly grasp what you expect.",[],{"type":40,"text":1118,"spans":1247,"direction":24},[],{"type":83,"text":1249,"spans":1250,"direction":24},"Moodboards and reference images (photos or sketches) to illustrate the desired theme and visual atmosphere",[1251,1252],{"start":35,"end":1200,"type":91},{"start":35,"end":164,"type":49},{"type":83,"text":1254,"spans":1255,"direction":24},"Tables for listing your budget or logistics information",[1256],{"start":35,"end":1233,"type":49},{"type":83,"text":1258,"spans":1259,"direction":24},"Gantt charts to illustrate deadlines ",[1260],{"start":35,"end":371,"type":49},{"type":83,"text":1262,"spans":1263,"direction":24},"Org charts to introduce your team members",[1264],{"start":35,"end":311,"type":49},{"type":40,"text":125,"spans":1266,"direction":24},[],{"type":40,"text":1268,"spans":1269,"direction":24},"And don't forget that managing an event means thinking through a multitude of details, each as important as the next in the overall experience your attendees have. So use a complete event management platform that simplifies your life from start to finish.",[],{"type":40,"text":1271,"spans":1272,"direction":24},"\nDiscover Digitevent, the event software that lets you expertly manage all your corporate events, from invitations to attendee engagement on the day.",[1273],{"start":36,"end":96,"type":362,"data":1274},{"link_type":364,"url":682,"target":366},[1276],{"primary":1277,"items":1285,"id":1287,"slice_type":703,"slice_label":8},{"seo_title":1278,"seo_meta_descriptions":1281},[1279],{"type":40,"text":721,"spans":1280,"direction":24},[],[1282],{"type":40,"text":1283,"spans":1284,"direction":24},"Everything you need to build an effective event brief, without missing a single detail, for tightly run event planning",[],[1286],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690",{"id":1289,"lang":706,"type":9,"uid":1290},"akYmRhIAACoAyt9G","brief-evenementiel",{"id":1292,"uid":1293,"url":8,"type":9,"tags":1294,"first_publication_date":1295,"slugs":1296,"linked_documents":1298,"lang":17,"data":1299,"_source":1511},"en_blog_article_hacker-evenementiel-securite","event-hacker-security",[12],"2026-07-02T10:07:43+0000",[1297],"lincruste---le-hacker-de-levenementiel",[],{"distribution":12,"article_title":1300,"author_name":1304,"publication_date":1305,"banner_image":1306,"article_content":1315,"main_tag":8,"body":1498},[1301],{"type":21,"text":1302,"spans":1303},"The gatecrasher - the event hacker",[],"SYrian FIS","2020-05-12T22:00:00+0000",{"dimensions":1307,"alt":1309,"copyright":8,"url":1310,"id":1311,"edit":1312},{"width":29,"height":1308},601,"Photo of a hacker","https://images.prismic.io/digi-www/2eba6c9b-90e8-4b42-be93-8da5a0a9c238_hacker.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2022%2C1350&w=900&h=601","XxHNChAAACMAFSgV",{"x":35,"y":35,"zoom":1313,"background":1314},0.6671608598962194,"#fff",[1316,1319,1321,1324,1326,1329,1331,1334,1336,1339,1341,1344,1346,1349,1351,1354,1356,1359,1361,1364,1366,1369,1371,1374,1376,1379,1381,1384,1386,1389,1392,1394,1402,1404,1407,1409,1416,1419,1428,1431,1433,1436,1439,1441,1444,1446,1449,1451,1454,1456,1459,1461,1464,1466,1469,1471,1474,1476,1483,1485,1488,1490,1493,1495],{"type":40,"text":1317,"spans":1318,"direction":24},"No system is foolproof. Just as IT has its hackers, the events industry has its own operator who exposes the flaws in a setup: the freeloader at best, the gatecrasher at worst. ",[],{"type":40,"text":125,"spans":1320,"direction":24},[],{"type":40,"text":1322,"spans":1323,"direction":24},"Obviously, these techniques apply more to external events. It's hard to imagine someone trying to crash an internal event or seminar when none of the employees know them.",[],{"type":40,"text":125,"spans":1325,"direction":24},[],{"type":40,"text":1327,"spans":1328,"direction":24},"Since we're good sports and we learn from the security flaws pointed out by these whistleblowers, here's a list of the most common event gatecrashers...",[],{"type":40,"text":125,"spans":1330,"direction":24},[],{"type":40,"text":1332,"spans":1333,"direction":24},"...And also how to avoid them.",[],{"type":40,"text":125,"spans":1335,"direction":24},[],{"type":57,"text":1337,"spans":1338,"direction":24},"The first-name mix-up on the list, success rate: 10%",[],{"type":40,"text":125,"spans":1340,"direction":24},[],{"type":40,"text":1342,"spans":1343,"direction":24},"This classic technique works just as well at a party among friends the hacker wasn't invited to as at a more organized event. The idea is to pass yourself off as someone else by betting on the popularity of a common name. There's always an \"Alexander,\" a \"Thomas,\" or a \"Julian\" somewhere, no matter the time. \"There's probably one on the list,\" the hacker tells themselves. The host or the security guard at the door has no choice but to believe it... Still, email confirmation with a QR code scanned at the entrance often stops this kind of low-grade technique from working (hence the 90% failure rate).",[],{"type":40,"text":125,"spans":1345,"direction":24},[],{"type":40,"text":1347,"spans":1348,"direction":24},"This minor impersonation rarely carries any legal risk for the person using it, but more importantly, it even more rarely gets them into the event. One variant is to confidently claim your name is on the list.",[],{"type":40,"text":125,"spans":1350,"direction":24},[],{"type":57,"text":1352,"spans":1353,"direction":24},"Impersonating someone on the list, success rate: 85%",[],{"type":40,"text":125,"spans":1355,"direction":24},[],{"type":40,"text":1357,"spans":1358,"direction":24},"It's midnight, the line is long, the gatecrasher isn't on the list, which is also very long. After managing to make out the name of a real guest, the impersonator claims that's them. Security has its flaws, and impersonation is one of them! ",[],{"type":40,"text":125,"spans":1360,"direction":24},[],{"type":40,"text":1362,"spans":1363,"direction":24},"This technique, as old as cheat sheets hidden on rulers, does in fact work very often. Provided the list is visible and the event hacker shows no sign of nearsightedness.",[],{"type":40,"text":125,"spans":1365,"direction":24},[],{"type":40,"text":1367,"spans":1368,"direction":24},"The boldest will go as far as posing as a speaker, a well-known DJ, or the child of a celebrity they know for a fact will be attending (all to score free drinks, purely on nerve). This classic technique works just as well at a party the hacker wasn't invited to as at a more organized one, with security guards and an overworked staff. Event agencies, of course, are used to this kind of technique and are ready to deal with these impersonators.",[],{"type":40,"text":125,"spans":1370,"direction":24},[],{"type":40,"text":1372,"spans":1373,"direction":24},"There's often a chance the event organizer knows the person whose name was borrowed. That's what causes the 15% failure rate.",[],{"type":40,"text":125,"spans":1375,"direction":24},[],{"type":57,"text":1377,"spans":1378,"direction":24},"Creative nerve, success rate: 30%",[],{"type":40,"text":125,"spans":1380,"direction":24},[],{"type":40,"text":1382,"spans":1383,"direction":24},"This time the hacker poses as an exhibitor at a trade show, a journalist covering the event, or even a celebrity. Compared to the previous case, the gatecrasher invents a whole persona.",[],{"type":40,"text":125,"spans":1385,"direction":24},[],{"type":40,"text":1387,"spans":1388,"direction":24},"This type of entry fraud rarely works, since it depends so much on the tone of voice, physical appearance, or that spark of madness in the eye.",[],{"type":40,"text":1390,"spans":1391,"direction":24},"Misusing a fake identity depends heavily on the gatecrasher's personal magnetism. ",[],{"type":40,"text":125,"spans":1393,"direction":24},[],{"type":40,"text":1395,"spans":1396,"direction":24},"This technique stands a better chance at a fashion week afterparty than at a new-build property trade show. And when it works, it looks more like an artistic performance than an incident. This technique boils down to: I wasn't invited, but please let me in, I'm hungry and I want to join this dinner. ",[1397],{"start":1398,"end":1399,"type":362,"data":1400},158,169,{"link_type":364,"url":1401,"target":366},"https://www.youtube.com/watch?v=jolbYvAMorY",{"type":40,"text":125,"spans":1403,"direction":24},[],{"type":57,"text":1405,"spans":1406,"direction":24},"Pure, plain nerve, success rate: 5%",[],{"type":40,"text":125,"spans":1408,"direction":24},[],{"type":40,"text":1410,"spans":1411,"direction":24},"Security usually turns away what amounts to the height of gatecrashing audacity. But sometimes, mysteriously, the technique works.",[1412],{"start":276,"end":1413,"type":362,"data":1414},129,{"link_type":364,"url":1415,"target":366},"http://leplus.nouvelobs.com/contribution/861441-cannes-2013-mensonge-culot-comment-je-m-incruste-dans-les-soirees-du-festival.html",{"type":40,"text":1417,"spans":1418,"direction":24},"This type of hacker is highly charismatic.",[],{"type":1420,"url":1421,"alt":1422,"copyright":8,"dimensions":1423,"id":1426,"edit":1427},"image","https://images.prismic.io/digi-www/b6e2c2f8-c4e0-4613-b28d-d4a19bb959f6_obiwan.gif?auto=format,compress","Star Wars GIF",{"width":1424,"height":1425},480,218,"XxHPLRAAACYAFTHD",{"x":35,"y":35,"zoom":36,"background":1314},{"type":57,"text":1429,"spans":1430,"direction":24},"The commando operation, success rate: 5%",[],{"type":40,"text":125,"spans":1432,"direction":24},[],{"type":40,"text":1434,"spans":1435,"direction":24},"Become the crowd, blend into the mass of people at a packed convention center. Hug the walls behind the security guards, climb over gates and walls. ",[],{"type":40,"text":1437,"spans":1438,"direction":24},"A few camouflage experts, masters of infiltration, can boast of having slipped past an imposing security setup right under its nose.",[],{"type":40,"text":125,"spans":1440,"direction":24},[],{"type":40,"text":1442,"spans":1443,"direction":24},"There's also the old technique of slipping into a group and getting to know them.",[],{"type":40,"text":125,"spans":1445,"direction":24},[],{"type":40,"text":1447,"spans":1448,"direction":24},"Still, very few people who try this succeed, and the penalties are severe: broken legs, a night in the security office.",[],{"type":40,"text":125,"spans":1450,"direction":24},[],{"type":57,"text":1452,"spans":1453,"direction":24},"Bonus - The fake shareholder, success rate: 100%",[],{"type":40,"text":125,"spans":1455,"direction":24},[],{"type":40,"text":1457,"spans":1458,"direction":24},"First introduced in Merci Patron, this event hack is particularly spectacular and activist in spirit. As a reminder, François Ruffin bought LVMH shares, then, as a shareholder of the group, showed up at the general assembly to confront Bernard Arnault. More than an event hack, this gatecrash is a legal hack of corporate law. Elise Lucet pulled off a similar move at Kering's general assembly.",[],{"type":40,"text":125,"spans":1460,"direction":24},[],{"type":40,"text":1462,"spans":1463,"direction":24},"The result: getting thrown out of the event.",[],{"type":40,"text":125,"spans":1465,"direction":24},[],{"type":40,"text":1467,"spans":1468,"direction":24},"For organizers, rest assured, few people are motivated enough to buy shares just for one buffet a year.",[],{"type":40,"text":125,"spans":1470,"direction":24},[],{"type":57,"text":1472,"spans":1473,"direction":24},"To organize your event with peace of mind, there's Digitevent.",[],{"type":40,"text":125,"spans":1475,"direction":24},[],{"type":40,"text":1477,"spans":1478,"direction":24},"There are more and more events, and above all, more creative surprise guests. Some have even banded together in teams on the hunt for a good deal.",[1479],{"start":1480,"end":1116,"type":362,"data":1481},112,{"link_type":364,"url":1482,"target":366},"https://munchies.vice.com/fr/article/d3wadw/dans-la-peau-dun-pique-assiette-parisien",{"type":40,"text":125,"spans":1484,"direction":24},[],{"type":40,"text":1486,"spans":1487,"direction":24},"Gatecrashing is usually harmless. However, it can damage the reputation of professional event organizers (in the most extreme cases). Beyond that, it's always important to properly brief your security teams, and above all, to equip yourself with the latest event technology that lets you run your event smoothly.",[],{"type":40,"text":125,"spans":1489,"direction":24},[],{"type":40,"text":1491,"spans":1492,"direction":24},"With Digitevent, you can scan attendees at the entrance and digitize every check-in point. That solves both the timing problem and the geographic one. You can also get rid of paper lists, which waste both time and energy.",[],{"type":40,"text":125,"spans":1494,"direction":24},[],{"type":40,"text":1496,"spans":1497,"direction":24},"Now it's up to you to keep the event hackers out!",[],[1499],{"primary":1500,"items":1508,"id":1510,"slice_type":703,"slice_label":8},{"seo_title":1501,"seo_meta_descriptions":1504},[1502],{"type":40,"text":1302,"spans":1503},[],[1505],{"type":40,"text":1506,"spans":1507,"direction":24},"Just like IT has its hackers, the events industry has its intruders: from the simple freeloader to the gatecrasher who exposes the flaws in a setup. ",[],[1509],{},"seo$556dc65c-0443-4558-ac66-6c952d4fa83e",{"id":1512,"lang":706,"type":9,"uid":1513},"akYmXxIAACgAyt-X","hacker-evenementiel-securite",{"id":1515,"uid":1516,"url":8,"type":9,"tags":1517,"first_publication_date":1518,"slugs":1519,"linked_documents":1521,"lang":17,"data":1522,"_source":1845},"en_blog_article_inclusion-inclusivite-evenement-evenementiel","inclusion-inclusivity-events",[12],"2026-07-02T10:07:50+0000",[1520],"pour-2022-repensez-linclusion-de-vos-evenements-",[],{"distribution":12,"article_title":1523,"author_name":1527,"publication_date":1528,"banner_image":1529,"article_content":1537,"main_tag":1831,"body":1832},[1524],{"type":21,"text":1525,"spans":1526},"For 2022, rethink the inclusion of your events!",[],"Elohan","2021-10-21T22:00:00+0000",{"dimensions":1530,"alt":1532,"copyright":8,"url":1533,"id":1534,"edit":1535},{"width":29,"height":1531},505,"Photo of a networking event","https://images.prismic.io/digi-www/96807dfb-f43b-43dc-a4b9-71776d374dd3_how-networking-can-take-your-small-business-to-the-next-level-1140x640.jpg?auto=format%2Ccompress&rect=0%2C0%2C1444%2C810&w=900&h=505","YcL-ghIAACEA57M7",{"x":35,"y":35,"zoom":1536,"background":1314},0.7894736842105263,[1538,1547,1550,1553,1556,1559,1563,1566,1570,1580,1598,1600,1604,1607,1609,1613,1616,1619,1622,1626,1629,1632,1635,1638,1642,1645,1648,1651,1654,1657,1660,1663,1666,1669,1672,1675,1678,1681,1685,1688,1691,1696,1711,1726,1730,1733,1741,1743,1758,1760,1764,1767,1770,1773,1776,1779,1782,1785,1788,1791,1794,1806,1810,1812,1821,1829],{"type":40,"text":1539,"spans":1540,"direction":24},"👉 Is tomorrow's event more inclusive?\nBoosted by new societal expectations, economic necessities, and everyone's demands, inclusivity is a real performance lever for event organizers.\n\nInclusivity, also called inclusion, is part of the social side of a company's CSR, but it is also, and above all, a strategic decision. The actions taken aim to prevent situations of discrimination related in particular to disability, age, social or cultural origin, gender, sexual orientation, physical appearance, or social situation. \n\n📈 In January 2020, a study by the consulting firm Deloitte reveals the following indicators:",[1541,1542],{"start":550,"end":173,"type":49},{"start":1543,"end":1544,"type":362,"data":1545},545,584,{"link_type":364,"url":1546,"target":366},"https://www.google.com/url?q=https://www2.deloitte.com/fr/fr/pages/talents-et-ressources-humaines/solutions/diversite-inclusion.html&sa=D&source=docs&ust=1640178669130950&usg=AOvVaw0iQz2D1si_yJqno1lZhNur",{"type":83,"text":1548,"spans":1549,"direction":24},"An inclusive policy could generate up to 30% more revenue per employee ",[],{"type":83,"text":1551,"spans":1552,"direction":24},"80% of HR directors and executives consider diversity and inclusion to be competitive advantages",[],{"type":83,"text":1554,"spans":1555,"direction":24},"57% of 18-34 year-olds believe their company should increase diversity and inclusion in the workplace",[],{"type":83,"text":1557,"spans":1558,"direction":24},"40% of executives and HR directors believe that senior management should be the main sponsor of diversity and inclusion",[],{"type":40,"text":1560,"spans":1561,"direction":24},"\n🌟 For 2022, think inclusive events!\nDear EventProfs, your events are the showcase of your company! They represent the image and values you want to communicate to your attendees. Your inclusion strategy deserves special attention, whether your events are virtual or in-person. ",[1562],{"start":550,"end":325,"type":49},{"type":40,"text":1564,"spans":1565,"direction":24},"\n",[],{"type":40,"text":1567,"spans":1568,"direction":24},"1. Why is inclusivity important for your event?\n",[1569],{"start":35,"end":738,"type":49},{"type":40,"text":1571,"spans":1572,"direction":24},"Do you want your events to reach a better level of acuity, innovation, and engagement? Inclusion may be the solution to convey a positive image, improve your reputation and stay consistent with the values your audience is looking for.",[1573,1574,1577],{"start":634,"end":1116,"type":49},{"start":1575,"end":1576,"type":49},126,127,{"start":1578,"end":1579,"type":49},233,234,{"type":40,"text":1581,"spans":1582,"direction":24},"When we think about increasing the inclusivity of events, we automatically think about panel composition, and we focus almost exclusively on achieving gender balance. That's an excellent first step. But many other aspects of an event can be taken into account. Increasing diversity and inclusion at your events may seem like a huge change, but it just takes a bit of forward thinking. \n\n🤔 But what's the difference between diversity and inclusion? Diversity is the  representation of a variety of profiles. To sum up, diversity is a fact, while inclusion is a choice. Diversity is about surrounding yourself with different people. Inclusion means working with different people without pointing out that they are different. It's the decision to bring a person into a group where everyone feels they belong. This comes, among other things, from a sense of belonging and good cohesion among attendees.\n\n🌟 What event professional doesn't want to improve the experience and satisfaction of their attendees ? Imagine an event where everyone experiences and enjoys the same activities without distinction. An event where everyone feels heard, understood, and can easily identify with a panel of speakers who represent them. This approach pays off and requires little financial investment. Beyond satisfaction, it fosters interactivity, innovation, creativity, and also attendee loyalty.\n\n👉 And why not offer a disability awareness experience at your next event? Help your staff and attendees become aware of the challenges of inclusion!",[1583,1586,1589,1592,1595],{"start":1584,"end":1585,"type":49},390,448,{"start":1587,"end":1588,"type":49},506,508,{"start":1590,"end":1591,"type":91},389,899,{"start":1593,"end":1594,"type":49},944,1003,{"start":1596,"end":1597,"type":49},1386,1457,{"type":40,"text":1564,"spans":1599,"direction":24},[],{"type":40,"text":1601,"spans":1602,"direction":24},"2. The \"inclusive event\" checklist\"\n",[1603],{"start":35,"end":765,"type":49},{"type":40,"text":1605,"spans":1606,"direction":24},"First, set yourself SMART goals (Specific, Measurable, Achievable, Realistic, and Time-bound) and proactively find ways to achieve them. Here is a list of the right questions to ask to know in which area your event's inclusivity should be improved. ✅",[],{"type":40,"text":1564,"spans":1608,"direction":24},[],{"type":64,"text":1610,"spans":1611,"direction":24},"Communication",[1612],{"start":35,"end":414,"type":49},{"type":83,"text":1614,"spans":1615,"direction":24},"Are your website and communication materials accessible to people with disabilities? Remember to adapt and vary formats (images, videos, text, etc.)!",[],{"type":83,"text":1617,"spans":1618,"direction":24},"Do your images and visuals reflect the experiences of a diverse population (without reproducing existing stereotypes)?",[],{"type":83,"text":1620,"spans":1621,"direction":24},"Are your documents (invitations, print or video materials, etc.) translated into English?",[],{"type":64,"text":1623,"spans":1624,"direction":24},"\nAccessibility of venues & premises",[1625],{"start":35,"end":198,"type":49},{"type":83,"text":1627,"spans":1628,"direction":24},"Is the venue fully accessible for people with specific mobility needs (e.g. reserved parking spaces for people with reduced mobility, elevator, ramp, automatic doors, automatic door-opening buttons, door width)?",[],{"type":83,"text":1630,"spans":1631,"direction":24},"Are the lighting and acoustics adequate? ",[],{"type":83,"text":1633,"spans":1634,"direction":24},"Is the signage understandable for everyone?",[],{"type":83,"text":1636,"spans":1637,"direction":24},"Are there reserved front-row seats for deaf or hard-of-hearing people? A separate room for specific needs (breastfeeding, rest, etc.)? Or restroom stalls adapted for people with reduced mobility?",[],{"type":64,"text":1639,"spans":1640,"direction":24},"\nPlanning",[1641],{"start":35,"end":1205,"type":49},{"type":83,"text":1643,"spans":1644,"direction":24},"Have you put in place a code of conduct specifying behaviors that will not be tolerated during the event? Make sure it's available and visible on the event's webpage and on the distributed materials (flyer, brochure, etc.)!",[],{"type":83,"text":1646,"spans":1647,"direction":24},"Do you offer different ticket price tiers? Do you take into account the different purchasing power of your attendees (why not offer free or discounted tickets for people with reduced mobility to offset extra travel costs)? ",[],{"type":83,"text":1649,"spans":1650,"direction":24},"Can attendees request specific accommodations when registering?",[],{"type":83,"text":1652,"spans":1653,"direction":24},"Do the name badges display high enough contrast and large characters?",[],{"type":83,"text":1655,"spans":1656,"direction":24},"Do you accept service animals?",[],{"type":83,"text":1658,"spans":1659,"direction":24},"Have you arranged for an interpreter?",[],{"type":83,"text":1661,"spans":1662,"direction":24},"Can pregnant women or people with disabilities benefit from priority access in the queue?",[],{"type":83,"text":1664,"spans":1665,"direction":24},"Does the event date coincide with a religious holiday, depending on the target audiences?",[],{"type":83,"text":1667,"spans":1668,"direction":24},"If meals or drinks are provided, are dietary needs, allergies, and food restrictions taken into account? Do I offer food alternatives? Do I list the ingredients?",[],{"type":83,"text":1670,"spans":1671,"direction":24},"Is your staff properly trained on inclusion issues? Have you told them in advance about zero tolerance for sexist, racist, or homophobic remarks?",[],{"type":83,"text":1673,"spans":1674,"direction":24},"Is there diversity in the selection of speakers and the composition of panels and round tables? ",[],{"type":83,"text":1676,"spans":1677,"direction":24},"Are speaking slots/talk time distributed fairly?",[],{"type":83,"text":1679,"spans":1680,"direction":24},"Is the moderator sufficiently trained on non-discrimination and respect issues to be able to step in if needed?",[],{"type":64,"text":1682,"spans":1683,"direction":24},"\nEvaluation ",[1684],{"start":35,"end":311,"type":49},{"type":83,"text":1686,"spans":1687,"direction":24},"Do the evaluation forms include a section on the event's inclusivity?",[],{"type":83,"text":1689,"spans":1690,"direction":24},"Do the evaluation forms allow attendees to share their impressions (e.g. via open-ended questions)?\n",[],{"type":40,"text":1692,"spans":1693,"direction":24},"\n👉 With Digitevent, you can know and manage your list of attendees and the audience reached clearly and precisely, and also build your own statistics on the data you want to analyze! \n\n",[1694],{"start":47,"end":1695,"type":49},186,{"type":40,"text":1697,"spans":1698,"direction":24},"3. The example of events organized by the IUCN\n\nThe International Union for Conservation of Nature in France (IUCN) is an association that brings together experts and a network of public bodies working on biodiversity issues, for businesses and local authorities. In line with its values (equality, inclusion, integrity, ethical behavior, and respect for the diversity of people), the organization positions itself as a genuine driver of change for inclusion, particularly on the issue of gender equality. 🌟\n\nFor several years, it has implemented a strategy for integrating gender equality issues at all its events: \n\n\"All IUCN events, including the IUCN World Conservation Congress, aim to achieve gender equality in their governance as well as in active and passive participation. IUCN's top priority was to make the Congress a professional, respectful, inclusive, and harassment-free experience for everyone.\" ",[1699,1700,1703,1708],{"start":35,"end":975,"type":49},{"start":1701,"end":1702,"type":49},381,458,{"start":1704,"end":1705,"type":362,"data":1706},550,597,{"link_type":364,"url":1707,"target":366},"https://www.iucncongress2020.org/fr/propos/un-evenement-inclusif",{"start":1709,"end":1710,"type":91},620,914,{"type":40,"text":1712,"spans":1713,"direction":24},"👉 In addition to this strategy, the IUCN has also put in place an anti-harassment policy. To do this, it follows the advice of the \"Guide for a Gender-Responsive Assembly\" produced by International Gender Champions. As the host country of the Congress, the French government also shared this commitment and integrated gender equity processes and monitoring throughout its preparation and implementation.\n",[1714,1719,1722],{"start":1715,"end":1716,"type":362,"data":1717},67,89,{"link_type":364,"url":1718,"target":366},"https://www.iucncongress2020.org/sites/www.iucncongress2020.org/files/iucn_staff/pages/fr_0_anti-harassment_policy_for_iucn_events_22march2019_-_final_annex_1.pdf",{"start":268,"end":448,"type":362,"data":1720},{"link_type":364,"url":1721,"target":366},"https://s3.eu-west-2.amazonaws.com/igc-production/qu6H2o0mjqwm8ApKllc_wBlSb2EsoH9L.pdf",{"start":449,"end":1723,"type":362,"data":1724},216,{"link_type":364,"url":1725,"target":366},"https://genderchampions.com/",{"type":40,"text":1727,"spans":1728,"direction":24},"When the event perfectly represents the organization and its values, it's also a mark of consistency and credibility! 👍",[1729],{"start":35,"end":942,"type":49},{"type":40,"text":1731,"spans":1732,"direction":24},"To properly meet its objectives and establish a realistic and concrete action plan, the organization published a document presenting its strategy for integrating gender equality issues in 4 parts: objective, applicability, strategic objectives, and tools (before the event, during the event, after the event).\nThe IUCN shares a strong message with us and positions itself as a great example of inclusion in the events industry, accessible to all EventProfs! ✅\n\n",[],{"type":1420,"url":1734,"alt":1735,"copyright":8,"dimensions":1736,"id":1739,"edit":1740},"https://images.prismic.io/digi-www/ded3cfb2-8fd8-4c32-aa38-38e06f59b2f9_an_inclusive_event_-_resized_and_cropped_-_1500x800_v2.jpg?auto=format,compress","IUCN inclusive event",{"width":1737,"height":1738},1200,588,"YcMA_RIAACMA57m9",{"x":35,"y":35,"zoom":36,"background":1314},{"type":40,"text":1564,"spans":1742,"direction":24},[],{"type":40,"text":1744,"spans":1745,"direction":24},"4. Promote and unite your events with AFNOR labels! ❇️\n\nThe \"Gender Equality Event\" label certifies that an event was prepared and took place with respect for gender equality. Awareness-raising initiatives, a listening mechanism, action against gender stereotypes, building bridges with stakeholders: various solutions to fight gender inequality are provided through this certification. Co-developed with government services to certify the G7 Summit, the AFNOR label, the French leader in certification, is aimed at any event organizer : festival, concert, sporting event, or any other type of gathering.",[1746,1747,1748,1750,1755],{"start":35,"end":918,"type":49},{"start":579,"end":886,"type":49},{"start":1716,"end":1749,"type":49},90,{"start":1751,"end":1752,"type":362,"data":1753},455,460,{"link_type":364,"url":1754,"target":366},"https://www.afnor.org/",{"start":1756,"end":1757,"type":49},451,536,{"type":40,"text":1564,"spans":1759,"direction":24},[],{"type":40,"text":1761,"spans":1762,"direction":24},"What commitments must be met to obtain the label?",[1763],{"start":35,"end":273,"type":49},{"type":83,"text":1765,"spans":1766,"direction":24},"Conduct an assessment and risk analysis regarding gender equality",[],{"type":83,"text":1768,"spans":1769,"direction":24},"Formalize management's commitment to fighting inequality, which involves clear communication to teams about this commitment and the appointment of a point person on the matter ",[],{"type":83,"text":1771,"spans":1772,"direction":24},"Implement concrete actions to make gender equality possible",[],{"type":83,"text":1774,"spans":1775,"direction":24},"Provide the necessary resources to achieve the expected results",[],{"type":83,"text":1777,"spans":1778,"direction":24},"Create a listening mechanism and communicate it to teams",[],{"type":83,"text":1780,"spans":1781,"direction":24},"Raise awareness and communicate internally to fight stereotypes",[],{"type":83,"text":1783,"spans":1784,"direction":24},"Provide evidence that equality is being taken into account",[],{"type":83,"text":1786,"spans":1787,"direction":24},"Communicate and raise awareness externally on gender equality issues, both in the context of local presence and in relations with suppliers and local stakeholders",[],{"type":83,"text":1789,"spans":1790,"direction":24},"Implement an internal evaluation system and continuous improvement",[],{"type":83,"text":1792,"spans":1793,"direction":24},"Apply exemplary measures\n\n",[],{"type":40,"text":1795,"spans":1796,"direction":24},"The \"Gender Equality Event\" label showcases the quality and professionalism of your event, strengthens the trust of your partners, institutional bodies, and funders, structures your event to make it more responsible, and also proves your legitimacy to act for the cause of gender equality! 👨‍🎓 👩‍🎓\nIt's also an excellent way to attract new talent to your company, and to stand out from other event organizers through your dynamic commitment to gender equality. \n\n💪 Two other labels to discover for more exemplary and attractive events!\n\n1. The Fédération des Entreprises d'Insertion co-created with AFNOR in February 2020 the label RSEi (Corporate Social Responsibility of Inclusive Companies), which certifies your company's level of maturity regarding CSR-related inclusion.",[1797,1800,1803],{"start":1798,"end":1799,"type":49},467,542,{"start":1801,"end":1802,"type":49},631,636,{"start":1804,"end":1805,"type":49},637,641,{"type":40,"text":1807,"spans":1808,"direction":24},"2. The alliance of the Diversity and Professional Equality labels from AFNOR (these are two distinct labels that can be combined into a common core) aims to showcase all your commitments and practical needs regarding the prevention of inequality.",[1809],{"start":404,"end":468,"type":49},{"type":40,"text":125,"spans":1811,"direction":24},[],{"type":40,"text":1813,"spans":1814,"direction":24},"Conclusion\n\nBeyond following inclusion-related trends, it's just as important to foster the human side of events. Some international initiatives are inspiring: two committed British women, Gabrielle Austen Browne and Ashanti Bentil Dhue, created their own consulting and strategic workshop agency: Diversity Ally. The agency works with the events industry to make it more diverse, equitable, and inclusive.",[1815,1816,1818],{"start":35,"end":371,"type":49},{"start":1817,"end":1480,"type":49},81,{"start":1819,"end":1820,"type":49},298,312,{"type":40,"text":1822,"spans":1823,"direction":24},"Many opportunities are there to be seized to reap the benefits of inclusivity. Thanks to the many players trying to move things forward and keep up with the times, it is now possible for all event organizers to improve their inclusive approach and offer your attendees supportive and committed events that reflect who you are! 🌟",[1824,1826],{"start":825,"end":1825,"type":49},77,{"start":1827,"end":1828,"type":49},269,293,{"type":40,"text":125,"spans":1830,"direction":24},[],"advice",[1833],{"primary":1834,"items":1842,"id":1844,"slice_type":703,"slice_label":8},{"seo_title":1835,"seo_meta_descriptions":1838},[1836],{"type":40,"text":1525,"spans":1837},[],[1839],{"type":40,"text":1840,"spans":1841},"CSR approach: boost your event's performance and improve your image thanks to the opportunities inclusivity offers!",[],[1843],{},"seo$e484d496-4fee-4a18-9c03-5cf7c7a4f755",{"id":1846,"lang":706,"type":9,"uid":1847},"akYmmxIAAC4AyuBk","inclusion-inclusivite-evenement-evenementiel",[1849],{"id":1850,"uid":1851,"url":8,"type":1852,"tags":1853,"first_publication_date":1855,"slugs":1856,"linked_documents":1858,"lang":17,"data":1859,"_source":2133},"en_solution_plateforme-gestion-evenements-internes","corporate-internal-events-management-software","solution",[1854],"event_type_internal","2021-06-01T13:52:12+0000",[1857],"solution-de-gestion-devenements-internes",[],{"title":1860,"subtitle":1864,"header_image":1868,"event_formats_title":1876,"event_formats":1881,"event_type":1898,"body":1899},[1861],{"type":21,"text":1862,"spans":1863,"direction":24},"Internal event management solution",[],[1865],{"type":40,"text":1866,"spans":1867,"direction":24},"Digitevent is the GDPR-compliant event management platform, ideal for your seminars, New Year celebrations, or conventions. The software is intuitive, quick to learn, and helps you save valuable time managing your events.",[],{"dimensions":1869,"alt":1872,"copyright":8,"url":1873,"id":1874,"edit":1875},{"width":1870,"height":1871},1024,400,"internal group convention","https://images.prismic.io/digi-www/ablHLLbci2UF6HI5_Conventioninterne.png?auto=format,compress","ablHLLbci2UF6HI5",{"x":35,"y":35,"zoom":36,"background":37},[1877],{"type":64,"text":1878,"spans":1879},"Ideal for",[1880],{"start":35,"end":1205,"type":49},[1882,1884,1886,1888,1890,1892,1894,1896],{"format_name":1883},"HR seminar",{"format_name":1885},"Internal evening event",{"format_name":1887},"Convention",{"format_name":1889},"Kick-off",{"format_name":1891},"President's New Year address",{"format_name":1893},"General meeting",{"format_name":1895},"Training",{"format_name":1897},"Teambuilding","internal",[1900,1941,1977,2012,2034,2056,2120],{"primary":1901,"items":1937,"id":1939,"slice_type":1940,"slice_label":8},{"illustration_450px":1902,"media":1910,"highlight_title":1912,"highlight_subtitle":1917,"highlight_pitch":1921,"next_step_link_text":1925,"next_step":1926,"svg_icon":1936},{"dimensions":1903,"alt":1906,"copyright":8,"url":1907,"id":1908,"edit":1909},{"width":1904,"height":1905},1116,1330,"Event invitation email and event website displayed on a computer, with agenda, practical information, and an online registration button.","https://images.prismic.io/digi-www/acKixZGXnQHGY6d9_VersionFR-Communication%C3%A9v%C3%A9nementielle-4-.png?auto=format,compress","acKixZGXnQHGY6d9",{"x":35,"y":35,"zoom":36,"background":37},{"link_type":1911},"Any",[1913],{"type":57,"text":1914,"spans":1915},"Efficient registration",[1916],{"start":1200,"end":145,"type":49},[1918],{"type":64,"text":1919,"spans":1920,"direction":24},"Event communication",[],[1922],{"type":40,"text":1923,"spans":1924,"direction":24},"Import your brand guidelines, design effective registration sites, and send beautiful invitations. Keep your own domain name and email address for secure, professional event communication.",[],"Discover our online invitation tool",{"id":1927,"type":1928,"tags":1929,"lang":706,"slug":1930,"first_publication_date":1931,"uid":1932,"link_type":1933,"key":1934,"isBroken":1935},"Xso5zhEAACQAESVY","feature",[],"des-invitations-en-ligne-qui-arrivent-a-destination","2020-05-24T09:10:34+0000","solution-de-gestion-des-invitations-aux-evenements","Document","a02a6daf-bc68-404e-96ae-d013f85ef40b",false,{},[1938],{},"feature_details_highlight$5eecd712-5a51-4964-9b77-9e1910c15a71","feature_details_highlight",{"primary":1942,"items":1974,"id":1976,"slice_type":1940,"slice_label":8},{"illustration_450px":1943,"media":1950,"highlight_title":1951,"highlight_subtitle":1956,"highlight_pitch":1960,"next_step_link_text":1964,"next_step":1965,"svg_icon":1973},{"dimensions":1944,"alt":1946,"copyright":8,"url":1947,"id":1948,"edit":1949},{"width":1702,"height":1945},540,"Check-in app and badge printer illustration","https://images.prismic.io/digi-www/ff8afdf4-e3e8-459f-9d0e-5295cd55e70f_Dispositif+d%27impression+de+badges_fr.png?auto=compress,format","X9JeIBEAACYAvWXk",{"x":35,"y":35,"zoom":36,"background":37},{"link_type":1911},[1952],{"type":57,"text":1953,"spans":1954,"direction":24},"Smooth access control",[1955],{"start":35,"end":1233,"type":49},[1957],{"type":64,"text":1958,"spans":1959,"direction":24},"Guest check-in via the Checkin app",[],[1961],{"type":40,"text":1962,"spans":1963,"direction":24},"Control access to your event by scanning your employees' QR codes and secure entry points. Track arrival times in real time and access the list of attendees. 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Digitevent is a SaaS platform designed specifically for institutions, businesses, SMEs, and large organizations, letting you centralize the entire organization: building event websites, managing invitations, tracking attendees, and handling internal communication. With Digitevent, HR and communication teams save time, improve the employee experience, and ensure their internal events run smoothly.",[],{"question":2074,"answer":2078},[2075],{"type":2066,"text":2076,"spans":2077,"direction":24},"How do you organize an internal corporate event from start to finish?",[],[2079],{"type":40,"text":2080,"spans":2081,"direction":24},"Organizing an internal corporate event relies on several key steps: setting objectives, managing invitations, tracking registrations, logistics, and entertainment. Digitevent lets you manage all these steps from a single platform. You can create a dedicated website, send email campaigns, manage attendees, and centralize all the information. This structured approach makes coordination easier and ensures the success of your seminars, conventions, or team-building events.",[],{"question":2083,"answer":2087},[2084],{"type":2066,"text":2085,"spans":2086,"direction":24},"How do you manage online registration and internal communication for a corporate event?",[],[2088],{"type":40,"text":2089,"spans":2090,"direction":24},"Managing registration and internal communication is essential to ensuring a good turnout. Digitevent offers customized registration forms, automated email campaigns (invitations, reminders, confirmations), and real-time tracking of registered attendees. This centralization simplifies attendee management while ensuring smooth, professional communication with employees.",[],{"question":2092,"answer":2096},[2093],{"type":2066,"text":2094,"spans":2095,"direction":24},"How do you optimize attendee welcome and check-in at an internal seminar or convention?",[],[2097],{"type":40,"text":2098,"spans":2099,"direction":24},"A smooth welcome is crucial to the success of an internal event. Digitevent makes check-in easier with digital solutions like QR codes, badge scanning, and on-site badge printing. These tools help reduce queues, speed up attendee registration, and deliver a modern, professional experience as soon as employees arrive.",[],{"question":2101,"answer":2105},[2102],{"type":2066,"text":2103,"spans":2104,"direction":24},"How do you ensure the security and protection of attendee data at an internal event?",[],[2106],{"type":40,"text":2107,"spans":2108,"direction":24},"Data security is a major concern for businesses. Digitevent implements strict measures to protect attendee information, in compliance with GDPR. Data is hosted securely, access is controlled, and information is used only for the purposes of the event. As an ISO 27001 certified platform, Digitevent guarantees a high level of data security and confidentiality.",[],{"question":2110,"answer":2114},[2111],{"type":2066,"text":2112,"spans":2113,"direction":24},"What digital tools should you use to digitize and modernize internal corporate events?",[],[2115],{"type":40,"text":2116,"spans":2117,"direction":24},"Digitizing internal events helps improve employee engagement and organizational efficiency. Digitevent offers a complete suite of digital tools: event website, mobile app, personalized agenda, networking, automated communication, and attendee management. These solutions turn seminars, conventions, and kick-offs into interactive, modern, high-performing experiences.",[],"faq$d5828c77-6cd3-4827-9580-093a84e9fc76","faq",{"primary":2121,"items":2130,"id":2132,"slice_type":703,"slice_label":8},{"seo_title":2122,"seo_meta_descriptions":2126},[2123],{"type":40,"text":2124,"spans":2125,"direction":24},"Internal event management platform",[],[2127],{"type":40,"text":2128,"spans":2129,"direction":24},"Digitevent is a secure event management solution for event planners. The platform is ideal for internal events.",[],[2131],{},"seo$8ae11ffa-64f6-46bc-b281-3cf00c5d91a5",{"id":2134,"lang":706,"type":1852,"uid":2135},"YLY2OBMAACEAB-Ic","plateforme-gestion-evenements-internes",1784899146761]