[{"data":1,"prerenderedAt":1977},["ShallowReactive",2],{"top-banner-en":3,"blog-article-metaverse-events-news-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":238,"relatedPages":1976},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":234},"en_blog_article_actualites-metavers-evenementiel","metaverse-events-news",null,"blog_article",[11],"global","2026-07-02T10:08:04+0000",[14],"les-dernieres-actualites-du-metavers-dans-levenementiel",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":219,"body":220},[19],{"type":20,"text":21,"spans":22},"heading1","The latest metaverse news in the events industry",[],"Elohan","2022-03-07T23:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,600,"Metaverse event","https://images.prismic.io/digi-www/14e1d060-7c6e-4774-bc05-df6aa92e7bbe_metaverse-marketing-the-journey-to-the-future-of-interactive-media-1641947736-2321-670x447.png?auto=format%2Ccompress&rect=0%2C0%2C499%2C333&w=900&h=600","YiYh-BIAACgAvvww",{"x":33,"y":33,"zoom":34,"background":35},0,1.3432835820895523,"transparent",[37,41,55,57,60,62,69,105,111,119,121,127,130,145,154,163,172,187,192,194,202,212],{"type":38,"text":39,"spans":40},"paragraph","",[],{"type":38,"text":42,"spans":43},"⭐ Welcome to our second article on the metaverse in events. If you haven't read our first part, “The interview with Guillaume, a passionate metaverse expert”, you'll find it here.",[44,48],{"start":45,"end":46,"type":47},97,156,"em",{"start":49,"end":50,"type":51,"data":52},174,178,"hyperlink",{"link_type":53,"url":54},"Web","https://www.digitevent.com/fr/blog/interview-expert-metavers-evenementiel",{"type":38,"text":39,"spans":56},[],{"type":38,"text":58,"spans":59},"The world of event 2.0 is evolving fast, and we already have the latest news to share with you, especially in the world of fashion and music. Major players, media outlets, reference sites, metaverse events that marked the start of 2022.. we'll tell you everything! 👇",[],{"type":38,"text":39,"spans":61},[],{"type":63,"text":64,"spans":65},"heading2","1. Major players and their news 💡",[66],{"start":33,"end":67,"type":68},34,"strong",{"type":38,"text":70,"spans":71},"\n\nTHE big current trend that's seeing massive growth in metaverse worlds is digital real estate. Between Token.com, a Canadian company, which spent nearly $2.5 million to acquire a virtual property in Decentraland (a metaverse world), and Metaverse Group which reportedly bought land for $2.43 million, the numbers keep climbing.\nOther players have also understood the value of investing digitally and virtually, such as Republic Realm, Price Waterhouse Coopers, Axie Infinity, or various public figures (Marco Verratti, Kingsley Coman, or Stan Wawrinka..). \n\nThe technology race is on, and many tech companies are trying to develop this technology, which is still not well known to the general public. \nIndeed, VRXtream (the next-generation event platform) recently announced the launch of an events metaverse equipped with AR and VR technologies. The platform is integrated with the NFT market, which facilitates networking and hosting social and entertainment events in the metaverse.\nWe can also mention Ubisoft, which just announced its arrival on the decentralized metaverse. Or VR Education, which added virtual communication solutions to its ecosystem (a corporate metaverse called “ENGAGE Oasis”, a virtual world designed for businesses and B2B events). \nSkillful Craftsman , meanwhile, announced a strategic alliance to develop a metaverse platform for training in smart technical skills. Industry leader Microsoft recently shared its plan to integrate a metaverse into its video conferencing tool Teams (imagine 3D team meetings with VR headsets!).",[72,75,78,81,84,87,90,93,96,99,102],{"start":73,"end":74,"type":68},105,114,{"start":76,"end":77,"type":68},201,213,{"start":79,"end":80,"type":68},239,255,{"start":82,"end":83,"type":68},421,435,{"start":85,"end":86,"type":68},437,461,{"start":88,"end":89,"type":68},463,476,{"start":91,"end":92,"type":68},712,720,{"start":94,"end":95,"type":68},1008,1015,{"start":97,"end":98,"type":68},1085,1098,{"start":100,"end":101,"type":68},1264,1283,{"start":103,"end":104,"type":68},1415,1424,{"type":38,"text":106,"spans":107},"And to finish, a bit of French flair! Dogami, a French startup, shared its ambition to develop the \"petaverse\", the metaverse dedicated to pets.",[108],{"start":109,"end":110,"type":68},38,44,{"type":38,"text":112,"spans":113},"\n🤔 Did you know? Roblox has over 200 million virtual monthly players. Every day, players (avatars) change outfits. ",[114,117],{"start":115,"end":116,"type":68},4,17,{"start":115,"end":118,"type":47},116,{"type":38,"text":39,"spans":120},[],{"type":63,"text":122,"spans":123},"\n2. Examples of events in the metaverse ♾️",[124],{"start":125,"end":126,"type":68},1,39,{"type":63,"text":128,"spans":129},"\n",[],{"type":38,"text":131,"spans":132},"More and more, events are popping up in different metaverse worlds, and 2022 is all about fashion and music. Here's a selection of a few of them:\n\nThe latest conference of the South by Southwest music and film festival took place in a 3D world accessible via the internet and VR headsets. \nVirtual concerts are also popular, even though they're followed by a limited number of attendees. Take Arte, which recently organized Timothée Joly's concert in Zuckerberg's metaverse, still not accessible in France (sorry!). Or the virtual concerts by Travis Scott and Ariana Grande on Fortnit. The advantage of these concerts is that they're free: aside from owning the game and being connected shortly before the concert starts, no ticket or health pass is required. 👌\n\n",[133,136,139,142],{"start":134,"end":135,"type":68},176,194,{"start":137,"end":138,"type":68},387,388,{"start":140,"end":141,"type":68},393,397,{"start":143,"end":144,"type":68},577,584,{"type":146,"url":147,"alt":148,"copyright":8,"dimensions":149,"id":151,"edit":152},"image","https://images.prismic.io/digi-www/7f18bc99-15bf-4c89-ac2e-6dc8db2d3931_music-in-video-games.jpg?auto=format,compress","travis scott and ariana grande metaverse concert",{"width":150,"height":27},1200,"YiYdYhIAACgAvurr",{"x":33,"y":33,"zoom":125,"background":153},"#fff",{"type":38,"text":155,"spans":156},"\n\nRecently, Warner Music  announced its plan to create a virtual music theme park on Sandbox. Warner is thus planning to feature top artists (Dua Lipa, Madonna, Coldplay, and Ed Sheeran) in virtual VIP concert halls. ",[157,160],{"start":158,"end":159,"type":68},12,24,{"start":161,"end":162,"type":68},85,92,{"type":38,"text":164,"spans":165},"Another example, this time in education: Komodal, a virtual event operator, enabled 595 students from EFREI to take part in an orientation seminar in a metaverse, to help them learn about careers and figure out their path.\n\nLet's talk fashion now! ✨",[166,169],{"start":167,"end":168,"type":68},41,48,{"start":170,"end":171,"type":68},224,248,{"type":38,"text":173,"spans":174},"The men's fall/winter 2022-2023 fashion week in January kicked off strong with the EGONLAB x Crocs show. The collaboration sold five pairs of Crocs as NFTs at auction, covered in Swarovski crystals. \nGucci also got in on it. The luxury brand has already ventured into the metaverse with its “Gucci Garden” experience on Roblox. Visitors were able to buy exclusive virtual Gucci products. A Dionysus bag sold for more than the physical version!",[175,178,181,184],{"start":176,"end":177,"type":68},83,98,{"start":179,"end":180,"type":68},200,205,{"start":182,"end":183,"type":68},292,304,{"start":185,"end":186,"type":68},320,326,{"type":38,"text":188,"spans":189},"Ralph Lauren and Zepeto, always highly innovative, virtually recreated iconic New York neighborhoods and offered, among other things, a digital clothing fashion show. ",[190],{"start":33,"end":191,"type":68},23,{"type":38,"text":39,"spans":193},[],{"type":146,"url":195,"alt":196,"copyright":8,"dimensions":197,"id":200,"edit":201},"https://images.prismic.io/digi-www/205f192d-b76e-487d-a95d-c81f979b14f7_ralph-lauren.jpg?auto=format,compress","ralph lauren zepeto metaverse fashion show",{"width":198,"height":199},901,494,"YiYdvxIAAC0Avuy0",{"x":33,"y":33,"zoom":125,"background":153},{"type":38,"text":203,"spans":204},"\nComing up next: the first Fashion Week 2.0 is announced on the Decentraland platform for March 2022 (dates to be confirmed!). Attendees will be able to watch the shows, chat with brands, attend afterparties, enjoy exceptional immersive experiences, and buy clothes for their avatars. Will you be there? 🚀\n",[205,207,210],{"start":206,"end":110,"type":68},27,{"start":208,"end":209,"type":68},64,76,{"start":211,"end":183,"type":68},285,{"type":38,"text":213,"spans":214},"👉 To learn more about the latest news, we recommend following the sites fr.techtribune.net/ and roadtovr.com/. ",[215],{"start":45,"end":216,"type":51,"data":217},110,{"link_type":53,"url":218},"https://www.roadtovr.com/","news",[221],{"primary":222,"items":230,"id":232,"slice_type":233,"slice_label":8},{"seo_title":223,"seo_meta_descriptions":226},[224],{"type":38,"text":21,"spans":225},[],[227],{"type":38,"text":228,"spans":229},"Major players, media outlets, reference sites, metaverse events that marked the start of 2022.. we tell you everything! ",[],[231],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8","seo",{"id":235,"lang":236,"type":9,"uid":237},"akYmKhIAACsAyt7l","fr-fr","actualites-metavers-evenementiel",[239,368,1254],{"id":240,"uid":241,"url":8,"type":9,"tags":242,"first_publication_date":244,"slugs":245,"linked_documents":246,"lang":16,"data":247},"akYmFBIAACkAyt6V","the-latest-news-on-the-metaverse-in-the-event-industry",[243],"en-only","2026-07-02T10:08:06+0000",[241],[],{"distribution":243,"article_title":248,"author_name":23,"publication_date":252,"banner_image":253,"article_content":257,"main_tag":219,"body":355},[249],{"type":20,"text":250,"spans":251},"The latest news on the metaverse in the event industry",[],"2022-03-16T23:00:00+0000",{"dimensions":254,"alt":255,"copyright":8,"url":30,"id":31,"edit":256},{"width":27,"height":28},"VR animation",{"x":33,"y":33,"zoom":34,"background":35},[258,262,264,267,270,273,275,278,281,284,287,289,292,294,297,299,302,305,308,311,315,317,320,322,325,327,330,333,336,338,341,345,347,350,352],{"type":38,"text":259,"spans":260,"direction":261},"The world of event 2.0 is evolving at full speed and we already have the latest news to share with you, especially in the world of fashion and music. Big players, media, reference sites, metaverse events that marked the beginning of 2022... we have all the news! 👇",[],"ltr",{"type":38,"text":39,"spans":263,"direction":261},[],{"type":38,"text":265,"spans":266,"direction":261},"1. The big players 💡",[],{"type":38,"text":268,"spans":269,"direction":261},"THE current trend that is experiencing a huge boom in metaverse universes is digital real estate. Between Token.com, a Canadian company, which spent nearly $2.5 million to acquire a virtual property in Decentraland (a metaverse universe), or Metaverse Group, which reportedly bought a piece of land for $2.43 million, the numbers keep climbing.",[],{"type":38,"text":271,"spans":272,"direction":261},"Other players have also understood the interest of investing in a digital universe, such as Republic Realm, Price Waterhouse Coopers, Axie Infinity, and various media personalities (Marco Verratti, Kingsley Coman, or Stan Wawrinka...).",[],{"type":38,"text":39,"spans":274,"direction":261},[],{"type":38,"text":276,"spans":277,"direction":261},"The race for technology is on and many tech companies are trying to develop this technology that the public knows very little about.",[],{"type":38,"text":279,"spans":280,"direction":261},"Indeed, VRXtream - the next-generation event platform - recently announced the launch of a metaverse of events equipped with AR & VR technologies. The platform is integrated with the NFT marketplace which facilitates networking, social and entertainment events in the metaverse.",[],{"type":38,"text":282,"spans":283,"direction":261},"Another key player is Ubisoft, which has just announced its arrival on the decentralized metaverse. Or VR Education, with the addition to its ecosystem of virtual communication solutions (corporate metaverse called \"ENGAGE Oasis\", a virtual world designed for B2B companies and events).",[],{"type":38,"text":285,"spans":286,"direction":261},"Skillful Craftsman, meanwhile, has announced a strategic alliance to develop a metaverse platform for intelligent technical skills training. Industry leader Microsoft recently announced plans to integrate a metaverse into its Teams video conferencing tool (imagine team meetings in 3D with VR headsets!).",[],{"type":38,"text":39,"spans":288,"direction":261},[],{"type":38,"text":290,"spans":291,"direction":261},"And finally, a fellow French company! Dogami, a French startup shared their ambition to develop the \"petaverse,\" the metaverse dedicated to pets.",[],{"type":38,"text":39,"spans":293,"direction":261},[],{"type":38,"text":295,"spans":296,"direction":261},"🤔 Did you know the Roblox platform has more than 200 million monthly virtual players? Every day the players (avatars) change their outfits. ",[],{"type":38,"text":39,"spans":298,"direction":261},[],{"type":38,"text":300,"spans":301,"direction":261},"2. Examples of events in the metaverse ♾️",[],{"type":38,"text":303,"spans":304,"direction":261},"More and more events are popping up in the various metaverse universes, and 2022 ushers in metaverse events in the fashion and music industry. Just to name a few:",[],{"type":38,"text":306,"spans":307,"direction":261},"The latest South by Southwest music and film festival conference took place in a 3D world accessible from the Internet and VR glasses.",[],{"type":38,"text":309,"spans":310,"direction":261},"Virtual concerts are also popular, even if they are attended by a limited number of participants. We can also mention Arte, which has just organized Timothée Joly's concert in Zuckerberg's metaverse, still inaccessible in France (sorry!). Or the virtual concerts of Travis Scott and Ariana Grande in Fortnite. The advantage of these concerts is that they are free, apart from having the game and being connected a few minutes before the concert time, neither ticket nor health pass is required. 👌",[],{"type":146,"url":147,"alt":312,"copyright":8,"dimensions":313,"id":151,"edit":314},"Avatars",{"width":150,"height":27},{"x":33,"y":33,"zoom":125,"background":153},{"type":38,"text":39,"spans":316,"direction":261},[],{"type":38,"text":318,"spans":319,"direction":261},"Recently, Warner Music announced plans to create a virtual music theme park on Sandbox. Warner plans to produce leading artists (Dua Lipa, Madonna, Coldplay, and Ed Sheeran) in virtual concert halls for VIPs. ",[],{"type":38,"text":39,"spans":321,"direction":261},[],{"type":38,"text":323,"spans":324,"direction":261},"Another example, this time in education: Komodal, a virtual event operator, has enabled 595 students from EFREI to participate in an orientation seminar in a metaverse, to help them learn about careers and find their way.",[],{"type":38,"text":39,"spans":326,"direction":261},[],{"type":38,"text":328,"spans":329,"direction":261},"Let's talk fashion! ✨",[],{"type":38,"text":331,"spans":332,"direction":261},"January's fall/winter 2022-2023 men's fashion week started off strong with the EGONLAB x Crocs show. The collaboration was selling in NFT its five pairs of crocs by auction, covered with Swarovski crystals.",[],{"type":38,"text":334,"spans":335,"direction":261},"Gucci also tried its hand at the metaverse game. The luxury brand has already launched into the metaverse with its \"Gucci Garden\" experience on Roblox. Visitors were able to purchase exclusive Gucci virtual products. A digital Dionysus bag is sold for more than the physical version!",[],{"type":38,"text":39,"spans":337,"direction":261},[],{"type":38,"text":339,"spans":340,"direction":261},"Ralph Lauren and Zepeto, always very innovative, recreated virtually emblematic neighborhoods of New York and proposed among other things a fashion show of digital clothes.",[],{"type":146,"url":195,"alt":342,"copyright":8,"dimensions":343,"id":200,"edit":344},"Ralph Laurent & Zepeto collaboration",{"width":198,"height":199},{"x":33,"y":33,"zoom":125,"background":153},{"type":38,"text":39,"spans":346,"direction":261},[],{"type":38,"text":348,"spans":349,"direction":261},"Next upcoming event: The 1st Fashion Week 2.0 is announced on the Decentraland platform in March 2022 (dates to be confirmed!). Participants will be able to watch the fashion shows, interact with the brands, attend after shows, live exceptional immersive experiences and buy clothes for their avatars. Would you be at the event? 🚀",[],{"type":38,"text":39,"spans":351,"direction":261},[],{"type":38,"text":353,"spans":354,"direction":261},"👉 To learn more about the latest news, we recommend following en.techtribune.net/ and roadtovr.com/.",[],[356],{"primary":357,"items":365,"id":367,"slice_type":233,"slice_label":8},{"seo_title":358,"seo_meta_descriptions":361},[359],{"type":38,"text":250,"spans":360},[],[362],{"type":38,"text":363,"spans":364,"direction":261},"Event 2.0 is evolving fast. From fashion to music, discover the key trends, major players, and metaverse highlights that kicked off 2022.",[],[366],{},"seo$9fcc8991-e781-4abd-9fe9-123e4241d3c5",{"id":369,"uid":370,"url":8,"type":9,"tags":371,"first_publication_date":373,"slugs":374,"linked_documents":376,"lang":16,"data":377,"_source":1251},"en_blog_article_evenementiel-b2b","b2b-events-marketing",[372,11],"conseil","2026-07-02T10:08:00+0000",[375],"evenementiel-b2b--le-levier-souvent-sous-exploite-des-marketeurs---et-comment-lactiver",[],{"distribution":11,"article_title":378,"author_name":382,"publication_date":383,"banner_image":384,"article_content":390,"main_tag":219,"body":1237},[379],{"type":20,"text":380,"spans":381,"direction":261},"B2B events: the (often underused) lever for marketers, and how to activate it",[],"Joy GRAND","2025-07-22T06:29:00+0000",{"dimensions":385,"alt":386,"copyright":8,"url":387,"id":388,"edit":389},{"width":27,"height":28},"Professionals chatting and networking at an in-person B2B event.","https://images.prismic.io/digi-www/aGzo2UMqNJQqHqnF_evenement-b2b-professionnels-header.webp?auto=format,compress","aGzo2UMqNJQqHqnF",{"x":33,"y":33,"zoom":125,"background":35},[391,403,405,408,410,413,415,418,421,423,426,428,431,440,450,455,460,465,467,470,472,475,478,480,484,492,494,497,502,504,507,517,519,522,532,534,537,543,545,548,554,556,559,562,564,567,572,577,582,584,587,590,593,595,598,602,604,607,610,613,616,619,622,624,626,632,635,638,641,644,651,653,655,662,664,667,673,675,680,682,687,690,693,696,699,702,705,707,709,714,716,719,722,727,729,733,736,739,742,745,748,750,752,757,759,762,768,771,774,777,780,783,786,788,790,798,800,808,810,813,816,818,820,825,829,834,839,843,845,847,864,870,872,875,878,880,883,886,888,894,896,899,902,905,908,911,914,917,920,923,926,928,935,937,940,943,945,948,953,957,959,961,964,966,969,972,974,977,979,982,992,996,1000,1002,1004,1007,1012,1014,1017,1021,1026,1030,1035,1037,1039,1042,1045,1047,1052,1056,1060,1062,1064,1067,1070,1072,1075,1085,1090,1094,1096,1098,1101,1103,1106,1109,1111,1114,1117,1119,1122,1124,1127,1130,1133,1136,1139,1141,1144,1146,1154,1156,1159,1166,1168,1171,1174,1177,1179,1181,1184,1186,1189,1192,1195,1197,1200,1206,1208,1213,1221,1228,1231],{"type":38,"text":392,"spans":393,"direction":261},"Did you know that only 56% of B2B marketers use in-person events as a channel in their marketing strategy (Forbes)? That's a fairly low number, considering how much B2B decision-makers enjoy networking and meeting professionals live.",[394,400],{"start":395,"end":396,"type":51,"data":397},107,113,{"link_type":53,"url":398,"target":399},"https://www.forbes.com/advisor/business/software/content-marketing-statistics/","_blank",{"start":401,"end":402,"type":47},228,232,{"type":38,"text":39,"spans":404,"direction":261},[],{"type":38,"text":406,"spans":407,"direction":261},"It has to be said: B2B events are a promising lever, yet often underused. The reason? A fear of spending too much time on them for too little business return. ",[],{"type":38,"text":39,"spans":409,"direction":261},[],{"type":38,"text":411,"spans":412,"direction":261},"In this complete guide, we reveal every step and key to success for turning events into a growth and visibility driver for your company. All without pulling your hair out!",[],{"type":38,"text":39,"spans":414,"direction":261},[],{"type":63,"text":416,"spans":417,"direction":261},"Why include an event strategy in your B2B marketing plan",[],{"type":38,"text":419,"spans":420,"direction":261},"Still relatively few B2B companies rely on event marketing to reach their audiences, often favoring other levers such as content marketing, advertising, or taking part in events run by other organizations.",[],{"type":38,"text":39,"spans":422,"direction":261},[],{"type":38,"text":424,"spans":425,"direction":261},"Yet B2B events hold real promise for a marketing strategy!",[],{"type":38,"text":39,"spans":427,"direction":261},[],{"type":38,"text":429,"spans":430,"direction":261},"With a well-run business-to-business event, you can: ",[],{"type":432,"text":433,"spans":434,"direction":261},"list-item","Bring more human contact into your marketing strategy. Even in B2B, \"people buy from people\": your prospects and customers buy from humans first, not from a company. Through your events, you can build direct interaction with them and create a relationship of trust.",[435,437],{"start":33,"end":436,"type":68},54,{"start":438,"end":439,"type":47},69,91,{"type":432,"text":441,"spans":442,"direction":261},"Speed up your sales funnel. By building this relationship of trust, you naturally boost your lead generation and business opportunities. A particularly valuable benefit for long sales cycles involving strategic accounts. That's why 73% of B2B decision-makers cite building business partnerships as the main reason that motivates them to attend a B2B event (Good Firms).",[443,445],{"start":33,"end":444,"type":68},26,{"start":446,"end":447,"type":51,"data":448},357,367,{"link_type":53,"url":449,"target":399},"https://www.goodfirms.co/resources/top-tips-b2b-event-management-registration-sponsorship",{"type":432,"text":451,"spans":452,"direction":261},"Strengthen your customer relationships and loyalty. You can use event formats dedicated to your existing customers to build a sense of belonging to a community.",[453],{"start":33,"end":454,"type":68},51,{"type":432,"text":456,"spans":457,"direction":261},"Improve your brand image. By organizing your own events, you showcase your company culture in vivo, boosting your brand's visibility.",[458,459],{"start":33,"end":159,"type":68},{"start":439,"end":177,"type":47},{"type":432,"text":461,"spans":462,"direction":261},"Create reusable marketing content. B2B events complement your content strategy. Film your conferences, showcase testimonials from happy customers, gather field data about your potential customers, and use that data in your marketing plan afterward.",[463],{"start":33,"end":464,"type":68},33,{"type":38,"text":39,"spans":466,"direction":261},[],{"type":38,"text":468,"spans":469,"direction":261},"Enough to make you want to get started, isn't it?",[],{"type":38,"text":39,"spans":471,"direction":261},[],{"type":63,"text":473,"spans":474,"direction":261},"6 types of B2B events to consider",[],{"type":38,"text":476,"spans":477,"direction":261},"To organize a successful event, you first need to know what format it will take. Here are a few event ideas to consider for your company.",[],{"type":38,"text":39,"spans":479,"direction":261},[],{"type":481,"text":482,"spans":483,"direction":261},"heading3","Conferences and keynotes",[],{"type":38,"text":485,"spans":486,"direction":261},"59.2% of B2B event organizers offer conferences open to their audiences (Good Firms). These events let you position your brand as a thought leader and build momentum around a topic your guests care about. Remotely, conferences and keynotes can take the form of webinars.",[487,490],{"start":488,"end":176,"type":51,"data":489},73,{"link_type":53,"url":449,"target":399},{"start":395,"end":491,"type":68},146,{"type":38,"text":39,"spans":493,"direction":261},[],{"type":481,"text":495,"spans":496,"direction":261},"Trade shows",[],{"type":38,"text":498,"spans":499,"direction":261},"Trade shows are marketplaces where your company connects attendees and exhibitors to create business opportunities between buyers and suppliers. This is also a chance for your brand to showcase its own products or services.",[500],{"start":161,"end":501,"type":68},143,{"type":38,"text":39,"spans":503,"direction":261},[],{"type":481,"text":505,"spans":506,"direction":261},"Networking events and professional speed dating",[],{"type":38,"text":508,"spans":509,"direction":261},"More than 91% of decision-makers cite networking as the main reason that motivates them (or not) to attend a B2B event (Good Firms). A good reason to launch networking events, which create business opportunities between attendees and help them grow their network. Formats here vary widely: dinners, cocktail parties, themed evenings, meetups, etc. ",[510,514],{"start":511,"end":512,"type":51,"data":513},120,130,{"link_type":53,"url":449,"target":399},{"start":515,"end":516,"type":68},182,229,{"type":38,"text":39,"spans":518,"direction":261},[],{"type":481,"text":520,"spans":521,"direction":261},"Seminars ",[],{"type":38,"text":523,"spans":524,"direction":261},"Seminars account for 52.9% of the event types organized by B2B companies (Good Firms). These are educational events aimed at educating the audience on a specific topic. They also let the organizing company generate qualified leads and build credibility for its expertise. ",[525,529],{"start":526,"end":527,"type":51,"data":528},74,84,{"link_type":53,"url":449,"target":399},{"start":530,"end":531,"type":68},125,167,{"type":38,"text":39,"spans":533,"direction":261},[],{"type":481,"text":535,"spans":536,"direction":261},"Workshops and training ",[],{"type":38,"text":538,"spans":539,"direction":261},"Consider creating this type of hands-on event, which helps develop the skills of your prospects and customers. Especially if your goal is to build customer loyalty!",[540],{"start":541,"end":542,"type":68},59,109,{"type":38,"text":39,"spans":544,"direction":261},[],{"type":481,"text":546,"spans":547,"direction":261},"Product roadshow ",[],{"type":38,"text":549,"spans":550,"direction":261},"Roadshows aren't reserved for big, well-known brands! Organize a series of events where your brand travels to different regions to showcase its product and connect with its audience across its various catchment areas.",[551],{"start":552,"end":553,"type":68},88,151,{"type":38,"text":39,"spans":555,"direction":261},[],{"type":481,"text":557,"spans":558,"direction":261},"In-person or digital event? ",[],{"type":38,"text":560,"spans":561,"direction":261},"With the rise of digital, B2B brands are increasingly turning to remote events such as webinars or online trade shows. While the costs for this type of event are inevitably lower, they aren't necessarily suited to every goal.",[],{"type":38,"text":39,"spans":563,"direction":261},[],{"type":38,"text":565,"spans":566,"direction":261},"Torn between an in-person or remote event? Here's how to choose: ",[],{"type":432,"text":568,"spans":569,"direction":261},"In-person events, while more expensive, are ideal for deep exchanges and relationship-building.",[570],{"start":33,"end":571,"type":68},16,{"type":432,"text":573,"spans":574,"direction":261},"Digital events are convenient, scalable, and well suited if your targets are spread across many locations, but be careful to keep your audience engaged behind their screens!",[575],{"start":33,"end":576,"type":68},14,{"type":432,"text":578,"spans":579,"direction":261},"Hybrid events are demanding to produce, but let you combine the impact of in-person with the extended reach of digital.\n",[580],{"start":33,"end":581,"type":68},13,{"type":38,"text":39,"spans":583,"direction":261},[],{"type":38,"text":585,"spans":586,"direction":261},"It's up to you to choose the format that will hit home with your prospects and customers!",[],{"type":63,"text":588,"spans":589,"direction":261},"5 steps to define your B2B event strategy",[],{"type":38,"text":591,"spans":592,"direction":261},"Want to launch a B2B event strategy that fuels your growth? Here are the key steps to follow.",[],{"type":38,"text":39,"spans":594,"direction":261},[],{"type":481,"text":596,"spans":597,"direction":261},"Define your event goals",[],{"type":38,"text":599,"spans":600,"direction":261},"First, you need to align your event with your organization's marketing and sales strategy. Your event should serve your company's overall ambition: speeding up acquisition, driving upsell, building credibility for a new offer, etc.",[601],{"start":542,"end":491,"type":68},{"type":38,"text":39,"spans":603,"direction":261},[],{"type":38,"text":605,"spans":606,"direction":261},"So select your goals, drawing inspiration from the benefits outlined earlier in this article: ",[],{"type":432,"text":608,"spans":609,"direction":261},"Lead generation ",[],{"type":432,"text":611,"spans":612,"direction":261},"Speeding up your sales cycle",[],{"type":432,"text":614,"spans":615,"direction":261},"Customer loyalty",[],{"type":432,"text":617,"spans":618,"direction":261},"Building your brand's reputation",[],{"type":432,"text":620,"spans":621,"direction":261},"Evangelizing your market. ",[],{"type":38,"text":39,"spans":623,"direction":261},[],{"type":38,"text":39,"spans":625,"direction":261},[],{"type":38,"text":627,"spans":628,"direction":261},"Select a maximum of two goals to ensure clear execution of your strategy.",[629],{"start":630,"end":631,"type":68},7,29,{"type":38,"text":633,"spans":634,"direction":261},"Finally, link a KPI to each goal, for example: ",[],{"type":432,"text":636,"spans":637,"direction":261},"For lead generation: number of registrations, attendance rate, number of qualified leads generated, etc. ",[],{"type":432,"text":639,"spans":640,"direction":261},"For speeding up your sales cycle: number of post-event meetings generated, conversion of invited leads, etc. ",[],{"type":432,"text":642,"spans":643,"direction":261},"For customer loyalty: satisfaction rate, post-event repurchase rate, NPS, etc. ",[],{"type":432,"text":645,"spans":646,"direction":261},"For building your brand's visibility: number of social media shares, number of mentions of the event on LinkedIn, etc. ",[647],{"start":115,"end":648,"type":51,"data":649},36,{"link_type":53,"url":650,"target":399},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"type":38,"text":39,"spans":652,"direction":261},[],{"type":38,"text":39,"spans":654,"direction":261},[],{"type":38,"text":656,"spans":657,"direction":261},"For 79% of B2B event organizers, attendee numbers are the most relevant KPI, and for 64%, it's the sales generated directly or indirectly by the event (Good Firms). Worth emulating!",[658],{"start":659,"end":660,"type":51,"data":661},152,162,{"link_type":53,"url":449,"target":399},{"type":38,"text":39,"spans":663,"direction":261},[],{"type":481,"text":665,"spans":666,"direction":261},"Choose your event's targeting ",[],{"type":38,"text":668,"spans":669,"direction":261},"95% of B2B event managers say their event's performance depends above all on the choice of audience and the quality of targeting (Good Firms). A good reason to take a close look at the topic and study your target precisely.",[670],{"start":512,"end":671,"type":51,"data":672},140,{"link_type":53,"url":449,"target":399},{"type":38,"text":39,"spans":674,"direction":261},[],{"type":38,"text":676,"spans":677,"direction":261},"To do this, define your priority personas. Are they your existing customers? Your warm prospects? A still-cold audience whose interest you need to spark? Influencers in your\n industry? Potential business partners? Don't hesitate to segment your targets, so you can then tailor your communication, or even the activities during the event itself.",[678],{"start":679,"end":167,"type":68},19,{"type":38,"text":39,"spans":681,"direction":261},[],{"type":38,"text":683,"spans":684,"direction":261},"Then study the profile of your target audience (if you haven't already). The goal: determine what its expectations are when it comes to B2B events: ",[685],{"start":686,"end":491,"type":68},93,{"type":432,"text":688,"spans":689,"direction":261},"Which topics or themes resonate with its current challenges?",[],{"type":432,"text":691,"spans":692,"direction":261},"What types of content does it consume: case studies, benchmarks, trends, concrete solutions, etc.?",[],{"type":432,"text":694,"spans":695,"direction":261},"What formats does it prefer: conferences, workshops, panel discussions, demos, case studies, etc.?",[],{"type":432,"text":697,"spans":698,"direction":261},"What constraints does it have in terms of time and mobility?",[],{"type":432,"text":700,"spans":701,"direction":261},"What are its goals when attending a B2B event: learning, discovering trends, networking, etc.?",[],{"type":432,"text":703,"spans":704,"direction":261},"How does it find out about events it could attend: LinkedIn, influencers, trade media, professional clubs, associations, etc.?",[],{"type":38,"text":39,"spans":706,"direction":261},[],{"type":38,"text":39,"spans":708,"direction":261},[],{"type":38,"text":710,"spans":711,"direction":261},"To find out, you can ask other teams in the company (sales or customer service) for information. But don't overlook the idea of asking your customers directly what they think, via a short survey, for example in your newsletter. Nothing is worse than an event that misses its target because nobody listened to it beforehand!",[712],{"start":713,"end":49,"type":68},128,{"type":38,"text":39,"spans":715,"direction":261},[],{"type":481,"text":717,"spans":718,"direction":261},"Design your event's format",[],{"type":38,"text":720,"spans":721,"direction":261},"Now you need to create the concept for your B2B event.",[],{"type":38,"text":723,"spans":724,"direction":261},"First, define the key message to convey to your targets, based on the event's goals. What do you want them to remember about your company, your products, your services? ",[725],{"start":576,"end":726,"type":68},55,{"type":38,"text":39,"spans":728,"direction":261},[],{"type":38,"text":730,"spans":731,"direction":261},"Then choose your event format based on this message and the audience profile.",[732],{"start":158,"end":631,"type":68},{"type":38,"text":734,"spans":735,"direction":261},"For example: ",[],{"type":432,"text":737,"spans":738,"direction":261},"For visibility or thought-leadership goals: a conference, a panel discussion, a webinar",[],{"type":432,"text":740,"spans":741,"direction":261},"For targeted leadgen goals: a VIP workshop, a business breakfast, a private demo",[],{"type":432,"text":743,"spans":744,"direction":261},"For customer loyalty goals: an afterwork event, a seminar",[],{"type":432,"text":746,"spans":747,"direction":261},"For sales acceleration goals: a networking event",[],{"type":38,"text":39,"spans":749,"direction":261},[],{"type":38,"text":39,"spans":751,"direction":261},[],{"type":38,"text":753,"spans":754,"direction":261},"Be careful to match your event's length to your audience's expectations. While a breakfast or afterwork event might last one to two hours, a themed conference can run up to three hours, and a seminar for highly engaged customers can take up a full day.",[755],{"start":576,"end":756,"type":68},71,{"type":38,"text":39,"spans":758,"direction":261},[],{"type":481,"text":760,"spans":761,"direction":261},"Create the journey for your attendees (and exhibitors, if applicable)",[],{"type":38,"text":763,"spans":764,"direction":261},"This is the time to design the schedule for your B2B event. ",[765],{"start":766,"end":767,"type":68},20,58,{"type":38,"text":769,"spans":770,"direction":261},"Spread the following across the time you have: ",[],{"type":432,"text":772,"spans":773,"direction":261},"Welcoming attendees",[],{"type":432,"text":775,"spans":776,"direction":261},"The event introduction",[],{"type":432,"text":778,"spans":779,"direction":261},"A value-adding segment",[],{"type":432,"text":781,"spans":782,"direction":261},"An audience-interaction segment or a social moment",[],{"type":432,"text":784,"spans":785,"direction":261},"The event closing",[],{"type":38,"text":39,"spans":787,"direction":261},[],{"type":38,"text":39,"spans":789,"direction":261},[],{"type":38,"text":791,"spans":792,"direction":261},"Then create your attendee journey. Ask yourself what content attendees need to have on hand to take part in your event: venue map, attendee app, immersive journey, networking meeting spaces, etc.?",[793,796],{"start":116,"end":464,"type":51,"data":794},{"link_type":53,"url":795,"target":399},"https://www.digitevent.com/en/blog/event-qr-code-6-reasons-to-adopt",{"start":797,"end":464,"type":68},5,{"type":38,"text":39,"spans":799,"direction":261},[],{"type":38,"text":801,"spans":802,"direction":261},"If you're organizing a B2B trade show, you'll also need to think through the same journey for exhibitors. To do this, define the offers dedicated to them: the features of the booths you rent them, the technical and service provisions you offer them, the communication tools available to them, etc.",[803],{"start":191,"end":804,"type":51,"data":805},37,{"link_type":53,"url":806,"target":807},"https://www.digitevent.com/en/blog/how-to-organize-a-trade-show","_self",{"type":38,"text":39,"spans":809,"direction":261},[],{"type":481,"text":811,"spans":812,"direction":261},"Choose your tools",[],{"type":38,"text":814,"spans":815,"direction":261},"To simplify the organization of your B2B event, and depending on your goals, you might need specific tools.",[],{"type":38,"text":39,"spans":817,"direction":261},[],{"type":38,"text":734,"spans":819,"direction":261},[],{"type":432,"text":821,"spans":822,"direction":261},"To organize your event in-house: project and task management tools ",[823],{"start":33,"end":824,"type":68},31,{"type":432,"text":826,"spans":827,"direction":261},"To communicate about your event: an email tool, marketing content creation tools, etc. ",[828],{"start":33,"end":824,"type":68},{"type":432,"text":830,"spans":831,"direction":261},"To manage your registrations: a ticketing tool that centralizes and qualifies your guests",[832],{"start":33,"end":833,"type":68},28,{"type":432,"text":835,"spans":836,"direction":261},"To measure your event's performance: event analytics and reporting tools, a survey tool for sending post-event satisfaction questionnaires, etc. ",[837],{"start":33,"end":838,"type":68},35,{"type":432,"text":840,"spans":841,"direction":261},"To launch a hybrid event: equipment and a live streaming tool",[842],{"start":33,"end":159,"type":68},{"type":38,"text":39,"spans":844,"direction":261},[],{"type":38,"text":39,"spans":846,"direction":261},[],{"type":38,"text":848,"spans":849,"direction":261},"And to make things easier, there's nothing like a dedicated event management platform such as Digitevent. Everything you need is right there: what it takes to create your event website, manage your invitations, your check-in, your badges, and your registration platform. Digitevent also lets you work on attendee engagement by creating your attendee and exhibitor apps, and your event matchmaking.",[850,854,859],{"start":851,"end":170,"type":51,"data":852},216,{"link_type":53,"url":853,"target":399},"https://www.digitevent.com/en/blog/check-in-app-guide",{"start":855,"end":856,"type":51,"data":857},231,237,{"link_type":53,"url":858,"target":399},"https://www.digitevent.com/en/blog/digital-check-in",{"start":860,"end":861,"type":51,"data":862},379,396,{"link_type":53,"url":863,"target":399},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"type":38,"text":865,"spans":866,"direction":261},"\nDiscover how Digitevent supports you for successful B2B events! ",[867],{"start":125,"end":804,"type":51,"data":868},{"link_type":53,"url":869,"target":399},"https://www.digitevent.com/fr",{"type":38,"text":39,"spans":871,"direction":261},[],{"type":63,"text":873,"spans":874,"direction":261},"Best practices for a successful B2B event strategy",[],{"type":38,"text":876,"spans":877,"direction":261},"Make your B2B event a success, from planning through to the end, with these keys to success.",[],{"type":38,"text":39,"spans":879,"direction":261},[],{"type":481,"text":881,"spans":882,"direction":261},"Create a well-oiled event brief",[],{"type":38,"text":884,"spans":885,"direction":261},"Preparing an event usually requires collaboration, whether with your team, colleagues from other departments, or external partners and vendors.",[],{"type":38,"text":39,"spans":887,"direction":261},[],{"type":38,"text":889,"spans":890,"direction":261},"Your event brief exists precisely to support that collaboration. Clear and structured, it lets you give everyone visibility into the strategy and details of the event.",[891],{"start":892,"end":893,"type":68},99,153,{"type":38,"text":39,"spans":895,"direction":261},[],{"type":38,"text":897,"spans":898,"direction":261},"A good brief includes, in particular: ",[],{"type":432,"text":900,"spans":901,"direction":261},"Your event's goals",[],{"type":432,"text":903,"spans":904,"direction":261},"The targets",[],{"type":432,"text":906,"spans":907,"direction":261},"The concept and theme",[],{"type":432,"text":909,"spans":910,"direction":261},"The estimated budget",[],{"type":432,"text":912,"spans":913,"direction":261},"The venue and dates",[],{"type":432,"text":915,"spans":916,"direction":261},"The program",[],{"type":432,"text":918,"spans":919,"direction":261},"Logistical and technical needs",[],{"type":432,"text":921,"spans":922,"direction":261},"The communication strategy",[],{"type":432,"text":924,"spans":925,"direction":261},"The KPIs used to measure the event's success ",[],{"type":38,"text":39,"spans":927,"direction":261},[],{"type":38,"text":929,"spans":930,"direction":261},"\nTo learn more about this topic, find out how to create an event brief here.",[931],{"start":464,"end":932,"type":51,"data":933},75,{"link_type":53,"url":934,"target":399},"https://www.digitevent.com/en/blog/event-brief",{"type":38,"text":39,"spans":936,"direction":261},[],{"type":481,"text":938,"spans":939,"direction":261},"Work on your registration method",[],{"type":38,"text":941,"spans":942,"direction":261},"When launching your event, your goal is to maximize registrations and your guests' attendance on the day.",[],{"type":38,"text":39,"spans":944,"direction":261},[],{"type":38,"text":946,"spans":947,"direction":261},"To do this, roll out different offers for: ",[],{"type":432,"text":949,"spans":950,"direction":261},"The first attendees to register for the event, following the Early Bird principle, which offers discounted rates",[951],{"start":33,"end":952,"type":68},45,{"type":432,"text":954,"spans":955,"direction":261},"The last people to register, to maximize your event's turnout",[956],{"start":33,"end":206,"type":68},{"type":38,"text":39,"spans":958,"direction":261},[],{"type":38,"text":39,"spans":960,"direction":261},[],{"type":38,"text":962,"spans":963,"direction":261},"The key? Promote your event right up to the day itself, to get the best possible results.",[],{"type":38,"text":39,"spans":965,"direction":261},[],{"type":481,"text":967,"spans":968,"direction":261},"Choose your partners and vendors carefully",[],{"type":38,"text":970,"spans":971,"direction":261},"If you organize events often, or if you don't have all the necessary event skills in-house, it's a good idea to bring in external vendors.",[],{"type":38,"text":39,"spans":973,"direction":261},[],{"type":38,"text":975,"spans":976,"direction":261},"Outsourcing your B2B event strategy can help you scale your events and improve their quality.",[],{"type":38,"text":39,"spans":978,"direction":261},[],{"type":38,"text":980,"spans":981,"direction":261},"But to ensure your success, you need to choose these vendors carefully: ",[],{"type":432,"text":983,"spans":984,"direction":261},"Check that they're well aligned with your company values, particularly when it comes to CSR and eco-friendly practices",[985,987],{"start":33,"end":986,"type":68},56,{"start":988,"end":989,"type":51,"data":990},96,118,{"link_type":53,"url":991,"target":399},"https://www.digitevent.com/en/blog/sustainable-event",{"type":432,"text":993,"spans":994,"direction":261},"Favor vendors who are B2B experts, since B2B events are noticeably different from B2C ones",[995],{"start":33,"end":464,"type":68},{"type":432,"text":997,"spans":998,"direction":261},"Ask to co-build your strategy with your external vendors, to make sure the event aligns with your company culture and values",[999],{"start":33,"end":986,"type":68},{"type":38,"text":39,"spans":1001,"direction":261},[],{"type":38,"text":39,"spans":1003,"direction":261},[],{"type":481,"text":1005,"spans":1006,"direction":261},"Industrialize your processes as soon as possible ",[],{"type":38,"text":1008,"spans":1009,"direction":261},"Planning an event entirely \"by hand\" can quickly turn into a real headache. To save time, set up shared templates and tools to industrialize the organization of your B2B events.",[1010],{"start":45,"end":1011,"type":68},157,{"type":38,"text":39,"spans":1013,"direction":261},[],{"type":38,"text":1015,"spans":1016,"direction":261},"In particular, think about creating: ",[],{"type":432,"text":1018,"spans":1019,"direction":261},"A standard timeline for each event format",[1020],{"start":33,"end":679,"type":68},{"type":432,"text":1022,"spans":1023,"direction":261},"Templates for invitations, LinkedIn posts, and follow-up emails",[1024],{"start":33,"end":1025,"type":68},9,{"type":432,"text":1027,"spans":1028,"direction":261},"Logistics checklists and production sheets",[1029],{"start":33,"end":766,"type":68},{"type":432,"text":1031,"spans":1032,"direction":261},"A directory of vendors who are vetted and tested",[1033],{"start":33,"end":1034,"type":68},22,{"type":38,"text":39,"spans":1036,"direction":261},[],{"type":38,"text":39,"spans":1038,"direction":261},[],{"type":481,"text":1040,"spans":1041,"direction":261},"Center your strategy on the attendee experience",[],{"type":38,"text":1043,"spans":1044,"direction":261},"Every interaction between your company and your targets should add value for the target, not just for your company! To do this, you need to think in terms of attendee experience first and foremost.",[],{"type":38,"text":39,"spans":1046,"direction":261},[],{"type":432,"text":1048,"spans":1049,"direction":261},"Personalize attendee and exhibitor journeys as much as possible, along with the event content, for each of your guest segments",[1050],{"start":33,"end":1051,"type":68},43,{"type":432,"text":1053,"spans":1054,"direction":261},"Choose speakers based on the credibility they carry with your target",[1055],{"start":33,"end":454,"type":68},{"type":432,"text":1057,"spans":1058,"direction":261},"Build in quality interaction and networking moments between attendees ",[1059],{"start":33,"end":454,"type":68},{"type":38,"text":39,"spans":1061,"direction":261},[],{"type":38,"text":39,"spans":1063,"direction":261},[],{"type":481,"text":1065,"spans":1066,"direction":261},"Work on communication before, during, and after the event",[],{"type":38,"text":1068,"spans":1069,"direction":261},"A good event strategy relies on multichannel communication before, during, and after the event.",[],{"type":38,"text":39,"spans":1071,"direction":261},[],{"type":38,"text":1073,"spans":1074,"direction":261},"Think about promoting your event: ",[],{"type":432,"text":1076,"spans":1077,"direction":261},"Beforehand, with teaser videos, creating a dedicated event website, social media posts, email follow-ups, etc. ",[1078,1080],{"start":33,"end":1079,"type":68},10,{"start":1081,"end":1082,"type":51,"data":1083},32,66,{"link_type":53,"url":1084,"target":399},"https://www.digitevent.com/en/blog/event-website-without-designer",{"type":432,"text":1086,"spans":1087,"direction":261},"During, with live-tweeting, video coverage, attendee activities, etc. ",[1088],{"start":33,"end":1089,"type":68},6,{"type":432,"text":1091,"spans":1092,"direction":261},"Afterward, with replays, a recap video, a sales follow-up or nurturing, etc. ",[1093],{"start":33,"end":1025,"type":68},{"type":38,"text":39,"spans":1095,"direction":261},[],{"type":38,"text":39,"spans":1097,"direction":261},[],{"type":38,"text":1099,"spans":1100,"direction":261},"Communicating: that's the key to maximizing the ROI of B2B events.",[],{"type":38,"text":39,"spans":1102,"direction":261},[],{"type":63,"text":1104,"spans":1105,"direction":261},"3 examples of B2B companies that turned events into a key to success",[],{"type":38,"text":1107,"spans":1108,"direction":261},"Need some inspiration? Take a look at these three organizations that turned their B2B events into standout moments for attendees.",[],{"type":38,"text":39,"spans":1110,"direction":261},[],{"type":481,"text":1112,"spans":1113,"direction":261},"Business France Mexico and French Healthcare Day ",[],{"type":38,"text":1115,"spans":1116,"direction":261},"French Healthcare Day 2024 is an event organized by Business France Mexico. Each year, this congress brings together experts from the medical sector, executives, and institutions.",[],{"type":38,"text":39,"spans":1118,"direction":261},[],{"type":38,"text":1120,"spans":1121,"direction":261},"In 2024, the event took place in Mexico City on November 26, with more than 200 attendees. The symposium's program included a series of notable talks, including one from Mexico's Minister of Health.",[],{"type":38,"text":39,"spans":1123,"direction":261},[],{"type":38,"text":1125,"spans":1126,"direction":261},"To simplify the management of its event, Business France Mexico adopted the Digitevent event platform, which lets it: ",[],{"type":432,"text":1128,"spans":1129,"direction":261},"Create a personalized registration journey for different types of guests",[],{"type":432,"text":1131,"spans":1132,"direction":261},"Set up a multilingual event website ",[],{"type":432,"text":1134,"spans":1135,"direction":261},"Easily manage invitations, reminders, and confirmations",[],{"type":432,"text":1137,"spans":1138,"direction":261},"Get an overview of key data \n",[],{"type":38,"text":39,"spans":1140,"direction":261},[],{"type":38,"text":1142,"spans":1143,"direction":261},"The platform helped Business France Mexico minimize its no-show rate and create a seamless attendee experience.",[],{"type":38,"text":39,"spans":1145,"direction":261},[],{"type":38,"text":1147,"spans":1148,"direction":261},"To learn more, check out the Business France Mexico case study.",[1149],{"start":1150,"end":1151,"type":51,"data":1152},15,62,{"link_type":53,"url":1153,"target":399},"https://www.digitevent.com/fr/blog/gestion-inscriptions-evenement-business-france-digitevent",{"type":38,"text":39,"spans":1155,"direction":261},[],{"type":481,"text":1157,"spans":1158,"direction":261},"HubSpot and its INBOUND event ",[],{"type":38,"text":1160,"spans":1161,"direction":261},"Every year, marketing software company HubSpot runs its INBOUND event. It's an event dedicated to digital marketing professionals, where they can attend inspiring expert conferences and also network with each other.",[1162],{"start":986,"end":1163,"type":51,"data":1164},63,{"link_type":53,"url":1165,"target":399},"https://www.inbound.com/",{"type":38,"text":39,"spans":1167,"direction":261},[],{"type":38,"text":1169,"spans":1170,"direction":261},"To ensure the success of its B2B event, HubSpot in particular sets up flawless communication before, during, and after: ",[],{"type":432,"text":1172,"spans":1173,"direction":261},"Their website highlights the big-name speakers and offers a simple, easy-to-understand registration funnel.",[],{"type":432,"text":1175,"spans":1176,"direction":261},"The brand shares content from previous editions: videos, content created by past attendees, blog articles, etc. ",[],{"type":38,"text":39,"spans":1178,"direction":261},[],{"type":38,"text":39,"spans":1180,"direction":261},[],{"type":38,"text":1182,"spans":1183,"direction":261},"Tightly run organization, which partly explains the success of this event, now a benchmark in the B2B marketing industry.",[],{"type":38,"text":39,"spans":1185,"direction":261},[],{"type":481,"text":1187,"spans":1188,"direction":261},"Weldom's annual B2B trade show ",[],{"type":38,"text":1190,"spans":1191,"direction":261},"Every year, Weldom organizes a trade show that brings together 2,000 attendees. The event's goal: strengthen ties between the stores, suppliers, and employees that make up the ecosystem of this neighborhood retail chain.",[],{"type":38,"text":1193,"spans":1194,"direction":261},"At the most recent edition, Weldom took the opportunity to launch the Home Index, an indicator that assesses the environmental and social impact of a product offered by the brand.",[],{"type":38,"text":39,"spans":1196,"direction":261},[],{"type":38,"text":1198,"spans":1199,"direction":261},"For this event, Weldom needed a solution to simplify the registration journey, check-in, and guest access management. The company chose Digitevent as a partner, which let it industrialize these processes while ensuring optimal tracking of the event and its outcomes.",[],{"type":38,"text":1201,"spans":1202,"direction":261},"To learn more, check out the Weldom case study here.",[1203],{"start":1150,"end":454,"type":51,"data":1204},{"link_type":53,"url":1205,"target":399},"https://www.digitevent.com/fr/blog/weldom-optimisation-gestion-inscriptions-salon-digitevent",{"type":38,"text":39,"spans":1207,"direction":261},[],{"type":38,"text":1209,"spans":1210,"direction":261},"💬 Quote from the Digitevent expert:",[1211],{"start":1212,"end":648,"type":47},3,{"type":38,"text":1214,"spans":1215,"direction":261},"\"Organizing a B2B event isn't just about ticking a date off an agenda. It's a real lever for creating connection, boosting your brand, and engaging your audience. A well-thought-out event leaves a mark: it inspires, it connects, and keeps fueling your marketing strategy long after it's over.\"",[1216,1218],{"start":1082,"end":1217,"type":47},67,{"start":1219,"end":1220,"type":47},291,293,{"type":38,"text":1222,"spans":1223,"direction":261},"Raphaël Le Doucen, account manager at Digitevent",[1224,1227],{"start":33,"end":168,"type":51,"data":1225},{"link_type":53,"url":1226,"target":807},"https://www.linkedin.com/in/raphaelledoucen/",{"start":116,"end":168,"type":68},{"type":38,"text":1229,"spans":1230,"direction":261},"\nAs you can tell, events are often the missing link between digital marketing and customer relationships. They fuel your entire funnel, strengthen your brand image, and let you generate content to use all year round.",[],{"type":38,"text":1232,"spans":1233,"direction":261},"\nWant to launch high-impact B2B events too? Digitevent supports you, helping you automate registrations, access control, and attendee engagement from A to Z. Discover the event management platform that makes your life easier, and maximizes the success of your events!",[1234],{"start":1235,"end":170,"type":51,"data":1236},158,{"link_type":53,"url":869,"target":399},[1238],{"primary":1239,"items":1248,"id":1250,"slice_type":233,"slice_label":8},{"seo_title":1240,"seo_meta_descriptions":1244},[1241],{"type":38,"text":1242,"spans":1243,"direction":261},"B2B events: the keys to a successful strategy from A to Z",[],[1245],{"type":38,"text":1246,"spans":1247,"direction":261},"B2B events are often an underused lever for marketers. Discover how to activate it with these steps and keys to success",[],[1249],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690",{"id":1252,"lang":236,"type":9,"uid":1253},"akYm7RIAACgAyuGi","evenementiel-b2b",{"id":1255,"uid":1256,"url":8,"type":9,"tags":1257,"first_publication_date":1258,"slugs":1259,"linked_documents":1261,"lang":16,"data":1262,"_source":1973},"en_blog_article_logiciels-de-gestion-evenements","corporate-event-management-software",[11],"2026-07-02T10:07:52+0000",[1260],"logiciel-de-gestion-devenements--comment-mieux-organiser-vos-events-pros-",[],{"distribution":11,"article_title":1263,"author_name":382,"publication_date":1267,"banner_image":1268,"article_content":1274,"main_tag":1908,"body":1909},[1264],{"type":20,"text":1265,"spans":1266,"direction":261},"Event management software: how to better organize your professional events?",[],"2025-10-19T06:50:00+0000",{"dimensions":1269,"alt":1270,"copyright":8,"url":1271,"id":1272,"edit":1273},{"width":27,"height":28},"Three people in an office discuss an event management software solution displayed on a computer.","https://images.prismic.io/digi-www/aO9UbJ5xUNkB1-OP_ChatGPT-Image-15-oct.-2025_-09_33_38-1.webp?auto=format,compress","aO9UbJ5xUNkB1-OP",{"x":33,"y":33,"zoom":125,"background":35},[1275,1281,1283,1287,1289,1293,1295,1305,1307,1311,1314,1316,1319,1321,1326,1329,1331,1337,1340,1343,1346,1349,1351,1353,1357,1360,1362,1370,1372,1376,1384,1386,1393,1398,1402,1406,1411,1413,1415,1418,1420,1424,1427,1429,1433,1440,1442,1445,1447,1451,1453,1457,1463,1467,1471,1475,1480,1484,1486,1488,1492,1494,1499,1507,1509,1512,1514,1518,1520,1524,1528,1530,1533,1536,1539,1542,1544,1546,1549,1551,1555,1558,1560,1564,1567,1570,1573,1576,1578,1580,1588,1590,1594,1601,1609,1614,1621,1623,1627,1629,1633,1637,1641,1649,1653,1657,1659,1661,1671,1674,1677,1680,1686,1689,1692,1695,1698,1701,1709,1712,1715,1718,1723,1725,1729,1735,1738,1741,1744,1747,1750,1752,1754,1757,1759,1764,1772,1774,1778,1781,1784,1787,1790,1792,1794,1798,1800,1804,1808,1812,1816,1818,1820,1824,1830,1832,1835,1839,1843,1847,1850,1852,1854,1859,1862,1865,1868,1871,1873,1875,1882,1885,1888,1891,1894,1896,1898,1906],{"type":38,"text":1276,"spans":1277,"direction":261},"Organizing a professional event, often means juggling a multitude of tasks: building the registration website, managing attendee lists, sending invitations, coordinating with vendors, real-time reporting. All of this takes time, rigor, and flawless communication between teams. The result: you quickly get absorbed by logistics and Excel files, at the expense of what matters most: showcasing your brand and delivering a strong experience for your attendees.",[1278],{"start":581,"end":1081,"type":51,"data":1279},{"link_type":53,"url":1280,"target":399},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":38,"text":39,"spans":1282,"direction":261},[],{"type":38,"text":1284,"spans":1285,"direction":261},"This is where event management software makes all the difference. As a true central tool, it lets you bring all your actions together on a single platform. By automating time-consuming steps and streamlining collaboration between teams, it helps you regain control of your organization while gaining efficiency.",[1286],{"start":576,"end":126,"type":68},{"type":38,"text":39,"spans":1288,"direction":261},[],{"type":38,"text":1290,"spans":1291,"direction":261},"With a solution like Digitevent, you plan, manage, and run all your events (whether in-person, hybrid, or online) from a single, intuitive interface. Event websites, online registration, email campaigns, digital check-in, real-time reporting: all the building blocks you need are brought together to simplify your operations and enhance every step of the attendee journey.",[1292],{"start":630,"end":824,"type":68},{"type":38,"text":39,"spans":1294,"direction":261},[],{"type":38,"text":1296,"spans":1297,"direction":261},"In this article, we look at the concrete benefits of these tools, the key criteria for choosing the right platform, and we offer a comparison of the best solutions on the market to help you find the one that truly fits your needs.",[1298,1300,1302],{"start":1081,"end":1299,"type":68},49,{"start":1301,"end":74,"type":68},70,{"start":1303,"end":1304,"type":68},129,163,{"type":38,"text":39,"spans":1306,"direction":261},[],{"type":63,"text":1308,"spans":1309,"direction":261},"📅 Simplifying planning, step by step",[1310],{"start":33,"end":804,"type":68},{"type":38,"text":1312,"spans":1313,"direction":261},"No more scattered Excel files and endless back-and-forth. Good event software helps you save time at every stage of preparation: registration, ticketing, automatic follow-ups, reporting.\nThe result: your team can refocus on high-value actions, while keeping a clear, shared view of progress.",[],{"type":38,"text":39,"spans":1315,"direction":261},[],{"type":38,"text":1317,"spans":1318,"direction":261},"Thanks to an interface accessible on web and mobile, all information is centralized in real time. Teams, even with very different profiles, collaborate more easily, with less friction and more fluidity.",[],{"type":38,"text":39,"spans":1320,"direction":261},[],{"type":63,"text":1322,"spans":1323,"direction":261},"👥 Managing your attendees without leaving anything to chance",[1324],{"start":33,"end":1325,"type":68},61,{"type":38,"text":1327,"spans":1328,"direction":261},"Attendee management is at the heart of every successful event. Identity, registrations, workshop choices, positions on the exhibition floor plan, automatic email sends, etc. The amount of information to track can quickly become a headache.",[],{"type":38,"text":39,"spans":1330,"direction":261},[],{"type":38,"text":1332,"spans":1333,"direction":261},"With a SaaS platform like Digitevent, all this data is brought together in an online dashboard, clear and accessible at any time. This allows you to:",[1334],{"start":1335,"end":1336,"type":68},78,94,{"type":432,"text":1338,"spans":1339,"direction":261},"Offer a smooth experience to your attendees, partners, and internal teams.",[],{"type":432,"text":1341,"spans":1342,"direction":261},"Automate communications (invitations, confirmations, follow-ups, notifications).",[],{"type":432,"text":1344,"spans":1345,"direction":261},"Track key metrics to adjust your planning in real time.",[],{"type":432,"text":1347,"spans":1348,"direction":261},"Measure the effectiveness of each action to maximize the impact of your events.",[],{"type":38,"text":39,"spans":1350,"direction":261},[],{"type":38,"text":39,"spans":1352,"direction":261},[],{"type":63,"text":1354,"spans":1355,"direction":261},"💾 Structuring and using your data intelligently",[1356],{"start":33,"end":168,"type":68},{"type":38,"text":1358,"spans":1359,"direction":261},"Every event generates a wealth of information: registrations, online behavior, preferences, engagement rates, etc.\nWhen used well, this data becomes a powerful lever for refining your strategy and improving the attendee experience.",[],{"type":38,"text":39,"spans":1361,"direction":261},[],{"type":38,"text":1363,"spans":1364,"direction":261},"Good event software lets you structure this data, analyze it easily, and generate detailed reports in just a few clicks. This also simplifies preparing your next events, thanks to automation and better logistics planning.",[1365,1366,1368],{"start":631,"end":168,"type":68},{"start":1367,"end":1217,"type":68},50,{"start":1369,"end":177,"type":68},82,{"type":38,"text":39,"spans":1371,"direction":261},[],{"type":63,"text":1373,"spans":1374,"direction":261},"🔐 Security first",[1375],{"start":33,"end":116,"type":68},{"type":38,"text":1377,"spans":1378,"direction":261},"Protecting attendee data is a major concern for any organizer. It is therefore essential to choose a solution that complies with GDPR and has high security standards.",[1379,1381],{"start":1303,"end":1380,"type":68},133,{"start":1382,"end":1383,"type":68},142,165,{"type":38,"text":39,"spans":1385,"direction":261},[],{"type":38,"text":1387,"spans":1388,"direction":261},"Digitevent goes even further: our platform is ISO 27001 certified, the most demanding international standard for information security management.\nThis certification, issued by an independent body, guarantees:",[1389,1390],{"start":33,"end":833,"type":68},{"start":1391,"end":1392,"type":68},46,65,{"type":432,"text":1394,"spans":1395,"direction":261},"Strict access control,",[1396],{"start":33,"end":1397,"type":68},21,{"type":432,"text":1399,"spans":1400,"direction":261},"Secure hosting in Europe,",[1401],{"start":33,"end":159,"type":68},{"type":432,"text":1403,"spans":1404,"direction":261},"Proven risk management procedures,",[1405],{"start":33,"end":464,"type":68},{"type":432,"text":1407,"spans":1408,"direction":261},"And regular audits to ensure a consistent level of security.",[1409],{"start":115,"end":1410,"type":68},18,{"type":38,"text":39,"spans":1412,"direction":261},[],{"type":38,"text":39,"spans":1414,"direction":261},[],{"type":38,"text":1416,"spans":1417,"direction":261},"Your data, and that of your attendees, is therefore in good hands.",[],{"type":38,"text":39,"spans":1419,"direction":261},[],{"type":63,"text":1421,"spans":1422,"direction":261},"What criteria should you use to choose your event management platform?",[1423],{"start":33,"end":1301,"type":68},{"type":38,"text":1425,"spans":1426,"direction":261},"Choosing the right event software means laying solid foundations for your success. Every event has its own objectives, constraints, and specific needs: a consumer trade show isn't run the same way as a B2B conference. Here are the key criteria to keep in mind to make the right choice ",[],{"type":38,"text":39,"spans":1428,"direction":261},[],{"type":481,"text":1430,"spans":1431,"direction":261},"1. Clearly define your objectives",[1432],{"start":33,"end":464,"type":68},{"type":38,"text":1434,"spans":1435,"direction":261},"First of all, take the time to scope your project.\nThe type of event (meeting, trade show, exhibition, conference) and its format (in-person, hybrid, or online) directly guide the choice of your platform.",[1436,1438],{"start":726,"end":1437,"type":68},68,{"start":1439,"end":1303,"type":68},123,{"type":38,"text":39,"spans":1441,"direction":261},[],{"type":38,"text":1443,"spans":1444,"direction":261},"Example: there's no need to opt for a complex ticketing module if your main goal is simply to manage free registrations.",[],{"type":38,"text":39,"spans":1446,"direction":261},[],{"type":38,"text":1448,"spans":1449,"direction":261},"A good event management platform should be flexible and customizable, with features suited to your marketing objectives, your audience, and your internal processes.",[1450],{"start":1051,"end":1437,"type":68},{"type":38,"text":39,"spans":1452,"direction":261},[],{"type":481,"text":1454,"spans":1455,"direction":261},"2. Analyze the features on offer",[1456],{"start":33,"end":1081,"type":68},{"type":38,"text":1458,"spans":1459,"direction":261},"Not all platforms are created equal. Some are highly specialized, others more general-purpose. Identify the features that are truly essential for running your event effectively. Among the must-haves:",[1460],{"start":1461,"end":1462,"type":68},126,141,{"type":432,"text":1464,"spans":1465,"direction":261},"An intuitive interface with a dashboard to track attendees and registrations in real time.",[1466],{"start":1212,"end":1034,"type":68},{"type":432,"text":1468,"spans":1469,"direction":261},"GDPR-compliant data centralization to ensure information security.",[1470],{"start":33,"end":67,"type":68},{"type":432,"text":1472,"spans":1473,"direction":261},"Automation of registrations and communications (emails, confirmations, follow-ups).",[1474],{"start":33,"end":1391,"type":68},{"type":432,"text":1476,"spans":1477,"direction":261},"A simplified event marketing module to easily manage your invitation campaigns.",[1478],{"start":1479,"end":838,"type":68},2,{"type":432,"text":1481,"spans":1482,"direction":261},"Detailed reports to measure impact and adjust your actions along the way.",[1483],{"start":33,"end":571,"type":68},{"type":38,"text":39,"spans":1485,"direction":261},[],{"type":38,"text":39,"spans":1487,"direction":261},[],{"type":38,"text":1489,"spans":1490,"direction":261},"A platform like Digitevent brings together all of these features in a single tool, designed for organizers of professional events.",[1491],{"start":571,"end":444,"type":68},{"type":38,"text":39,"spans":1493,"direction":261},[],{"type":481,"text":1495,"spans":1496,"direction":261},"3. Evaluate support and customer service",[1497],{"start":33,"end":1498,"type":68},40,{"type":38,"text":1500,"spans":1501,"direction":261},"Getting to grips with a piece of software can sometimes slow teams down, especially when managing complex events. To avoid endless training sessions, favor a simple, intuitive solution, backed by personalized onboarding.",[1502,1504],{"start":1235,"end":1503,"type":68},184,{"start":1505,"end":1506,"type":68},196,219,{"type":38,"text":39,"spans":1508,"direction":261},[],{"type":38,"text":1510,"spans":1511,"direction":261},"A good partner doesn't just hand you a tool: they support you.\nAt Digitevent, our expert teams help you configure the platform according to your needs, so that everything is up and running quickly, and above all, stress-free.",[],{"type":38,"text":39,"spans":1513,"direction":261},[],{"type":38,"text":1515,"spans":1516,"direction":261},"Customer support is also an essential criterion: on the big day, you need to be able to count on a responsive team in case of a technical hiccup.",[1517],{"start":892,"end":74,"type":68},{"type":38,"text":39,"spans":1519,"direction":261},[],{"type":481,"text":1521,"spans":1522,"direction":261},"4. Focus on a flawless user experience",[1523],{"start":33,"end":109,"type":68},{"type":38,"text":1525,"spans":1526,"direction":261},"Your event platform isn't just an internal tool: it's also the first showcase for your event.\nA well-designed registration website, smooth navigation, clear emails, etc. All of this directly contributes to your brand image.",[1527],{"start":541,"end":162,"type":68},{"type":38,"text":39,"spans":1529,"direction":261},[],{"type":38,"text":1531,"spans":1532,"direction":261},"The attendee experience should be simple and pleasant, from registration through to confirmation. Conversely, a complicated or poorly designed platform can have serious consequences:",[],{"type":432,"text":1534,"spans":1535,"direction":261},"Damage to your brand image,",[],{"type":432,"text":1537,"spans":1538,"direction":261},"A drop in attendance rate,",[],{"type":432,"text":1540,"spans":1541,"direction":261},"Loss of credibility with your audience.",[],{"type":38,"text":39,"spans":1543,"direction":261},[],{"type":38,"text":39,"spans":1545,"direction":261},[],{"type":38,"text":1547,"spans":1548,"direction":261},"Be demanding about UX: it's a worthwhile investment.",[],{"type":38,"text":39,"spans":1550,"direction":261},[],{"type":481,"text":1552,"spans":1553,"direction":261},"5. Factor in budget, wisely",[1554],{"start":33,"end":206,"type":68},{"type":38,"text":1556,"spans":1557,"direction":261},"The cost of an event management platform depends on several factors: the features chosen, the number of attendees, the level of support, etc.",[],{"type":38,"text":39,"spans":1559,"direction":261},[],{"type":38,"text":1561,"spans":1562,"direction":261},"SaaS solutions like Digitevent are particularly worthwhile:",[1563],{"start":33,"end":576,"type":68},{"type":432,"text":1565,"spans":1566,"direction":261},"No hidden fees,",[],{"type":432,"text":1568,"spans":1569,"direction":261},"No technical maintenance to manage,",[],{"type":432,"text":1571,"spans":1572,"direction":261},"Automatic updates,",[],{"type":432,"text":1574,"spans":1575,"direction":261},"Hosting and security included.",[],{"type":38,"text":39,"spans":1577,"direction":261},[],{"type":38,"text":39,"spans":1579,"direction":261},[],{"type":38,"text":1581,"spans":1582,"direction":261},"Most offers work on a monthly or annual subscription, sometimes supplemented by personalized training based on your needs. The result: excellent value for money, and above all, smooth organization with no surprises.",[1583,1585],{"start":1034,"end":1584,"type":68},52,{"start":1586,"end":1587,"type":68},145,160,{"type":38,"text":39,"spans":1589,"direction":261},[],{"type":63,"text":1591,"spans":1592,"direction":261},"🏆 What are the best event management software options?",[1593],{"start":33,"end":726,"type":68},{"type":38,"text":1595,"spans":1596,"direction":261},"The market for event management software is growing fast. Online ticketing, custom registration websites, digital check-in, data collection and analysis, etc. These tools make every step of organizing an event easier and contribute directly to its success.\nBut not all platforms offer the same features, or the same approach. Here is a detailed comparison of three major players, including Digitevent, the solution built entirely in France for professionals.",[1597,1598],{"start":1150,"end":1498,"type":68},{"start":1599,"end":1600,"type":68},390,400,{"type":146,"url":1602,"alt":1603,"copyright":8,"dimensions":1604,"id":1607,"edit":1608},"https://images.prismic.io/digi-www/aO9YB55xUNkB1-P7_Tableau-illustratif-_4_.webp?auto=format,compress","Comparison table of the three event management solutions: Digitevent, Eventbrite, and Weezevent.",{"width":1605,"height":1606},1150,691,"aO9YB55xUNkB1-P7",{"x":33,"y":33,"zoom":125,"background":35},{"type":481,"text":1610,"spans":1611,"direction":261},"🇫🇷 Digitevent: the event management software built in France, designed for B2B",[1612],{"start":33,"end":1613,"type":68},80,{"type":38,"text":1615,"spans":1616,"direction":261},"Founded in 2013, Digitevent is a French company specializing in digital solutions for organizers of professional events. Within a few years, it established itself among the best platforms on the market thanks to a comprehensive, intuitive, and secure approach, designed to meet the demands of companies, agencies, and organizers of trade shows or conferences.",[1617,1618],{"start":116,"end":206,"type":68},{"start":1619,"end":1620,"type":68},214,259,{"type":38,"text":39,"spans":1622,"direction":261},[],{"type":38,"text":1624,"spans":1625,"direction":261},"Digitevent's strength: centralizing every stage of organization in a single interface, whether it's an internal seminar, a client event, a professional trade show, or a large-scale conference.",[1626],{"start":191,"end":161,"type":68},{"type":38,"text":39,"spans":1628,"direction":261},[],{"type":38,"text":1630,"spans":1631,"direction":261},"Key features",[1632],{"start":33,"end":158,"type":68},{"type":432,"text":1634,"spans":1635,"direction":261},"Registration management with customizable forms: easily add conditional fields, session or guest options, and adapt each form to your type of event.",[1636],{"start":33,"end":191,"type":68},{"type":432,"text":1638,"spans":1639,"direction":261},"Creation of event websites that are white-label and responsive: you centralize registrations, the agenda, practical information, and content on a site in your brand's colors, accessible on mobile and desktop.",[1640],{"start":33,"end":444,"type":68},{"type":432,"text":1642,"spans":1643,"direction":261},"Fast, smooth on-site check-in: thanks to QR Code scanning from the Digitevent app and automatic generation of PDF badges (A4 folded to A6), you reduce queues and offer a professional welcome experience.",[1644,1645],{"start":33,"end":631,"type":68},{"start":216,"end":1646,"type":51,"data":1647},121,{"link_type":53,"url":1648,"target":399},"https://www.digitevent.com/en/feature/live-printing-event-badges",{"type":432,"text":1650,"spans":1651,"direction":261},"Real-time tracking of registrations, attendance, and interactions: intuitive dashboards let you adjust the agenda, track attendance, and showcase your sponsors, from a computer or mobile device.",[1652],{"start":33,"end":1392,"type":68},{"type":432,"text":1654,"spans":1655,"direction":261},"Human support and responsive assistance: beyond the platform, a team of event experts supports you, from initial setup through to the big day, with personalized advice based on your type of event.",[1656],{"start":33,"end":126,"type":68},{"type":38,"text":39,"spans":1658,"direction":261},[],{"type":38,"text":39,"spans":1660,"direction":261},[],{"type":38,"text":1662,"spans":1663,"direction":261},"Simple and transparent licenses based on your usage\n\nAt Digitevent, our licenses adapt to the frequency and scale of your events.\nFeatures are selected according to the needs of your events, whatever license you choose.\nThe more regularly you use it, the more advantageous your rate.\nOur experts help you choose the license best suited to your activity.\n\n🎟️ One Shot License: For a single event or to try Digitevent\nA simple solution, ideal for a one-off need or for discovering the platform.\n\nWhat to remember:",[1664,1665,1668],{"start":33,"end":454,"type":68},{"start":1666,"end":1667,"type":47},355,416,{"start":1669,"end":1670,"type":68},495,512,{"type":432,"text":1672,"spans":1673,"direction":261},"Payment per event",[],{"type":432,"text":1675,"spans":1676,"direction":261},"Feature selection based on your event's needs",[],{"type":432,"text":1678,"spans":1679,"direction":261},"Support with setup\n💬 Ideal for a seminar, a conference, or for trying Digitevent on a first project.",[],{"type":38,"text":1681,"spans":1682,"direction":261},"\n\n🏢 Enterprise License: For multiple events per year\nA license designed for companies that organize several events each year.\n\nWhat to remember:",[1683,1685],{"start":1479,"end":1684,"type":47},53,{"start":713,"end":1586,"type":68},{"type":432,"text":1687,"spans":1688,"direction":261},"Annual license adapted to your volume of events",[],{"type":432,"text":1690,"spans":1691,"direction":261},"Tiered pricing based on the number of events",[],{"type":432,"text":1693,"spans":1694,"direction":261},"Choice of features based on the needs of your events",[],{"type":432,"text":1696,"spans":1697,"direction":261},"Ongoing follow-up with monthly consulting sessions",[],{"type":432,"text":1699,"spans":1700,"direction":261},"Full autonomy to activate your events\n💬 Ideal for companies that want to centralize the management of their events and benefit from ongoing support.",[],{"type":38,"text":1702,"spans":1703,"direction":261},"\n\n🚀 Individual License: For regular use\nA license dedicated to a single user, designed for professionals who use Digitevent regularly at an attractive rate.\n\nWhat to remember:",[1704,1705,1707],{"start":1479,"end":1498,"type":47},{"start":1706,"end":1051,"type":68},42,{"start":1708,"end":134,"type":68},159,{"type":432,"text":1710,"spans":1711,"direction":261},"Individual access",[],{"type":432,"text":1713,"spans":1714,"direction":261},"Controlled cost",[],{"type":432,"text":1716,"spans":1717,"direction":261},"Features based on your needs\n💬 Perfect for project managers looking for a simple, self-sufficient day-to-day solution.",[],{"type":38,"text":1719,"spans":1720,"direction":261},"\n\n🏛️ Trade show and conference organizers\nA specific license is available for trade show and conference organizers.\nIt notably allows you to keep the event website online for several years.",[1721],{"start":1382,"end":1722,"type":68},189,{"type":38,"text":39,"spans":1724,"direction":261},[],{"type":38,"text":1726,"spans":1727,"direction":261},"Enhanced security: ISO 27001 certification",[1728],{"start":33,"end":1706,"type":68},{"type":38,"text":1730,"spans":1731,"direction":261},"Beyond its features, Digitevent places data security at the heart of its approach. The platform is GDPR-compliant and ISO 27001 certified, the most demanding international standard for information security.",[1732,1733],{"start":126,"end":1584,"type":68},{"start":989,"end":1734,"type":68},137,{"type":38,"text":1736,"spans":1737,"direction":261},"\nThis means:",[],{"type":432,"text":1394,"spans":1739,"direction":261},[1740],{"start":33,"end":1397,"type":68},{"type":432,"text":1399,"spans":1742,"direction":261},[1743],{"start":33,"end":159,"type":68},{"type":432,"text":1745,"spans":1746,"direction":261},"Rigorous risk management procedures,",[],{"type":432,"text":1748,"spans":1749,"direction":261},"Regular audits carried out by independent bodies.",[],{"type":38,"text":39,"spans":1751,"direction":261},[],{"type":38,"text":39,"spans":1753,"direction":261},[],{"type":38,"text":1755,"spans":1756,"direction":261},"This certification is a unique mark of trust in the French events industry.",[],{"type":38,"text":39,"spans":1758,"direction":261},[],{"type":481,"text":1760,"spans":1761,"direction":261},"🇺🇸 Eventbrite: a US platform focused on consumer ticketing",[1762],{"start":33,"end":1763,"type":68},60,{"type":38,"text":1765,"spans":1766,"direction":261},"Founded in 2006, Eventbrite is a globally known solution for managing consumer events. It mainly targets organizers of concerts, festivals, sporting events, or community events, with a focus on online ticket sales and event promotion.",[1767,1768,1769],{"start":116,"end":206,"type":68},{"start":135,"end":77,"type":68},{"start":1770,"end":1771,"type":68},218,233,{"type":38,"text":39,"spans":1773,"direction":261},[],{"type":38,"text":1775,"spans":1776,"direction":261},"Key features:",[1777],{"start":33,"end":581,"type":68},{"type":432,"text":1779,"spans":1780,"direction":261},"Ticket sales with management of pricing, quotas, and promo codes.",[],{"type":432,"text":1782,"spans":1783,"direction":261},"Automatic sending of confirmation emails and reminders.",[],{"type":432,"text":1785,"spans":1786,"direction":261},"Integration of secure payment gateways (credit card, PayPal, etc.).",[],{"type":432,"text":1788,"spans":1789,"direction":261},"Native SEO tools and social media sharing to maximize visibility.",[],{"type":38,"text":39,"spans":1791,"direction":261},[],{"type":38,"text":39,"spans":1793,"direction":261},[],{"type":38,"text":1795,"spans":1796,"direction":261},"Eventbrite is often cited as one of the best solutions for organizers who mainly want to manage ticketing and communication around consumer events, without advanced B2B management features.",[1797],{"start":541,"end":1439,"type":68},{"type":38,"text":39,"spans":1799,"direction":261},[],{"type":38,"text":1801,"spans":1802,"direction":261},"Pricing for paid events:",[1803],{"start":33,"end":159,"type":68},{"type":432,"text":1805,"spans":1806,"direction":261},"Essentials: ~€0.49 + 3.5% of the ticket price.",[1807],{"start":33,"end":1079,"type":68},{"type":432,"text":1809,"spans":1810,"direction":261},"Professional: ~€0.99 + 5.5% of the ticket price.",[1811],{"start":33,"end":158,"type":68},{"type":432,"text":1813,"spans":1814,"direction":261},"Premium: custom offer with priority support.",[1815],{"start":33,"end":630,"type":68},{"type":38,"text":39,"spans":1817,"direction":261},[],{"type":38,"text":39,"spans":1819,"direction":261},[],{"type":481,"text":1821,"spans":1822,"direction":261},"🇫🇷 Weezevent: a French solution for large-scale ticketing and access control",[1823],{"start":33,"end":1335,"type":68},{"type":38,"text":1825,"spans":1826,"direction":261},"Created in 2008, Weezevent is a major French player in online ticketing. Widely used for large-scale festivals, concerts, and consumer events, it stands out for its modular offering, which lets organizers build their own solution.",[1827,1828],{"start":116,"end":444,"type":68},{"start":1383,"end":1829,"type":68},181,{"type":38,"text":39,"spans":1831,"direction":261},[],{"type":38,"text":1775,"spans":1833,"direction":261},[1834],{"start":33,"end":581,"type":68},{"type":432,"text":1836,"spans":1837,"direction":261},"Customizable ticketing: creation of fixed, flexible, or free pricing, VAT management, fine-grained customization.",[1838],{"start":33,"end":1034,"type":68},{"type":432,"text":1840,"spans":1841,"direction":261},"Smooth access control via ticket scanning and electronic wristbands.",[1842],{"start":630,"end":1397,"type":68},{"type":432,"text":1844,"spans":1845,"direction":261},"Cashless payment to streamline on-site transactions, particularly useful for high-attendance festivals.",[1846],{"start":33,"end":571,"type":68},{"type":432,"text":1848,"spans":1849,"direction":261},"Marketing tools (WeezTarget CRM) to segment, communicate with, and retain attendees.",[],{"type":38,"text":39,"spans":1851,"direction":261},[],{"type":38,"text":39,"spans":1853,"direction":261},[],{"type":38,"text":1855,"spans":1856,"direction":261},"Pricing:",[1857],{"start":33,"end":1858,"type":68},8,{"type":432,"text":1860,"spans":1861,"direction":261},"Free for free events.",[],{"type":432,"text":1863,"spans":1864,"direction":261},"€0.99 per ticket sold (VAT included).",[],{"type":432,"text":1866,"spans":1867,"direction":261},"2.5% per ticket sold for tickets over €40 (VAT included).",[],{"type":432,"text":1869,"spans":1870,"direction":261},"Transaction fees of 2.75% excl. VAT per ticket apply, including Visa/Mastercard fees.",[],{"type":38,"text":39,"spans":1872,"direction":261},[],{"type":38,"text":39,"spans":1874,"direction":261},[],{"type":38,"text":1876,"spans":1877,"direction":261},"A successful professional event relies as much on its content as on how smoothly it's organized.\nHigh-performing event management software lets you:",[1878,1880],{"start":1437,"end":1879,"type":68},95,{"start":45,"end":1881,"type":68},138,{"type":432,"text":1883,"spans":1884,"direction":261},"Save time on logistics,",[],{"type":432,"text":1886,"spans":1887,"direction":261},"Centralize and secure your data,",[],{"type":432,"text":1889,"spans":1890,"direction":261},"Offer a smooth experience to your attendees,",[],{"type":432,"text":1892,"spans":1893,"direction":261},"Measure and analyze your performance in real time to improve future editions.",[],{"type":38,"text":39,"spans":1895,"direction":261},[],{"type":38,"text":39,"spans":1897,"direction":261},[],{"type":38,"text":1899,"spans":1900,"direction":261},"For B2B organizers, Digitevent stands out as a complete, intuitive, and secure platform, designed to meet the demands of companies and agencies.",[1901,1903],{"start":766,"end":1902,"type":68},30,{"start":1904,"end":1905,"type":68},47,87,{"type":38,"text":39,"spans":1907,"direction":261},[],"advice",[1910,1923],{"primary":1911,"items":1920,"id":1922,"slice_type":233,"slice_label":8},{"seo_title":1912,"seo_meta_descriptions":1916},[1913],{"type":38,"text":1914,"spans":1915,"direction":261},"2025 comparison: which event software should you choose?",[],[1917],{"type":38,"text":1918,"spans":1919,"direction":261},"Digitevent, Eventbrite, Weezevent, etc. Compare the best professional event management platforms and choose a reliable, secure solution.",[],[1921],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"primary":1924,"items":1929,"id":1971,"slice_type":1972,"slice_label":8},{"title":1925},[1926],{"type":481,"text":1927,"spans":1928,"direction":261},"Everything you need to know about Digitevent, online event management software",[],[1930,1941,1950,1959],{"question":1931,"answer":1936},[1932],{"type":1933,"text":1934,"spans":1935,"direction":261},"heading4","What are the benefits of using Digitevent as a SaaS solution?",[],[1937],{"type":38,"text":1938,"spans":1939,"direction":261},"As SaaS event management software, Digitevent is accessible directly online, with no technical installation, and adapts to every event format, whether in-person, hybrid, or virtual. The platform stands out for how easy it is to set up, with a smooth, fast onboarding process that requires no special skills. Updates are automatic, so you always benefit from the latest features effortlessly. Data security is ensured through demanding standards, and the collaborative interface makes teamwork easier, even remotely. By centralizing all the tools in a single space, Digitevent helps you plan, manage, and track your events with complete peace of mind.",[1940],{"start":838,"end":952,"type":68},{"question":1942,"answer":1946},[1943],{"type":1933,"text":1944,"spans":1945,"direction":261},"Can I try the solution for free?",[],[1947],{"type":38,"text":1948,"spans":1949,"direction":261},"Yes, you can try Digitevent for free. Simply fill out the online form or contact our team directly by email or phone. This trial lets you create an event in \"Draft\" mode to host up to 15 attendees and access the core features. You'll be able to design your event website, manage registrations and invitations, send your email communications, and test on-site check-in. It's a simple, concrete way to discover the platform before using it for a larger-scale event.",[],{"question":1951,"answer":1955},[1952],{"type":1933,"text":1953,"spans":1954,"direction":261},"How long does it take to set up an event with Digitevent?",[],[1956],{"type":38,"text":1957,"spans":1958,"direction":261},"Setting up an event on Digitevent takes very little time. In just a few hours, an organizer can create a website, manage registrations, configure emails, and publish the event online. The intuitive interface lets you work efficiently, even without lengthy training or technical expertise. For recurring events, duplicating an existing edition saves even more time and ensures consistency across multiple events. Everything is designed to let you focus on content and the attendee experience, without getting lost in logistics.",[],{"question":1960,"answer":1964},[1961],{"type":1933,"text":1962,"spans":1963,"direction":261},"What types of events can be organized with Digitevent?",[],[1965],{"type":38,"text":1966,"spans":1967,"direction":261},"The platform adapts to a wide variety of events. It's used just as much for internal seminars as for B2B conferences, trade shows, product launches, or hybrid conferences. Thanks to its modular features, it suits very different formats, whether a small workshop for a limited group or a large-scale event bringing together several thousand attendees. Digitevent lets you manage the entire attendee journey, from online registration through to on-site check-in, while offering maximum flexibility to adapt to the specific needs of each project.",[1968],{"start":989,"end":1303,"type":51,"data":1969},{"link_type":53,"url":1970,"target":399},"https://www.digitevent.com/en/event/fairs-tradeshows-matchmaking-platform","faq$74892e31-c7c6-4214-b6a0-7d2c353ee056","faq",{"id":1974,"lang":236,"type":9,"uid":1975},"akYmqBIAACwAyuCT","logiciels-de-gestion-evenements",[],1785423827020]