[{"data":1,"prerenderedAt":1729},["ShallowReactive",2],{"top-banner-en":3,"blog-article-madge-mask-badge-story-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":147,"relatedPages":1728},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":143},"en_blog_article_on-vous-raconte-la-bonne-idee-madge-masque-badge","madge-mask-badge-story",null,"blog_article",[11],"global","2026-07-02T10:07:48+0000",[14],"on-vous-raconte--la-bonne-idee-madge-le-masque--badge-",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":128,"body":129},[19],{"type":20,"text":21,"spans":22},"heading1","Let's tell you about it: the great idea behind Madge, the mask + badge!",[],"Syrian Fis","2020-12-15T23:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,509,"the Madge badge and mask","https://images.prismic.io/digi-www/bcdbb91e-eb05-4093-8a6f-9c79ad557ee0_madge+cover.png?auto=format%2Ccompress&rect=0%2C0%2C743%2C420&w=900&h=509","X5mj7xUAACYADkyc",{"x":33,"y":33,"zoom":34,"background":35},0,1.1002444987775062,"transparent",[37,42,45,52,58,61,66,71,76,81,94,99,104,109,114,117,124,126],{"type":38,"text":39,"spans":40,"direction":41},"paragraph","It's the right idea at the right time: Nicolas Olive, event project manager and resourceful designer, is the inventor of the Madge, the mask that doubles as a badge for practical, 100% Covid-friendly events.",[],"ltr",{"type":38,"text":43,"spans":44,"direction":41},"Digitevent wanted to interview him quickly so he could tell us more about the origin of his idea, its development, and his vision for the future of events: ",[],{"type":46,"text":47,"spans":48,"direction":41},"list-item","Hello Nicolas, and congratulations on the success the Madge is having. First of all, how did the idea for the Madge come to you, and how long had you had it in mind? ",[49],{"start":33,"end":50,"type":51},166,"strong",{"type":38,"text":53,"spans":54,"direction":41},"The idea came to me when I saw masks used as advertising supports for brands or products, but I didn't see any mask with real usefulness or real added value. \n\nSo I asked myself in what ways a mask could be used in events, and by listing the different elements found in almost every event, I very quickly found the idea of combining the mask with a badge or a ticket, to control access to a venue or an event. ",[55],{"start":33,"end":56,"type":57},410,"em",{"type":38,"text":59,"spans":60,"direction":41},"",[],{"type":46,"text":62,"spans":63,"direction":41},"Do you think the current and future health situation will force the events industry to adapt with original solutions like the Madge? ",[64],{"start":33,"end":65,"type":51},133,{"type":38,"text":67,"spans":68,"direction":41},"Yes, I think so. For my part, I'm simply offering a solution that can help restart the business and bring events back. We'll need to get used to living with the virus, at least until we find a vaccine or the risk of contamination drops considerably. In the meantime, we'll definitely need creative solutions. ",[69],{"start":33,"end":70,"type":57},309,{"type":46,"text":72,"spans":73,"direction":41},"What's your opinion on the need to keep holding in-person or hybrid events? ",[74],{"start":33,"end":75,"type":51},76,{"type":38,"text":77,"spans":78,"direction":41},"Agencies and service providers had to adapt quickly so as not to lose the entire budgets committed, or events that could very easily be made hybrid or digital.\n\nWe did indeed have to fight against postponements and cancellations. But let's not forget that the whole point of events is bringing people together for a given time in a given space. So there's a notion of Human, with a capital H, at the heart of the event.",[79],{"start":33,"end":80,"type":57},419,{"type":38,"text":82,"spans":83,"direction":41},"For me, digital is a tool for events, but it can in no way replace being there in person. I think the next step would be to ask what digital innovation we can actually develop to turn our future events into true 360° experiences. (At Digitevent, we believe this comes through the possibilities of networking and interactions between participants)",[84,86],{"start":33,"end":85,"type":57},230,{"start":87,"end":88,"type":89,"data":90},297,307,"hyperlink",{"link_type":91,"url":92,"target":93},"Web","https://www.digitevent.com/en/feature/networking-chat-application","_blank",{"type":38,"text":95,"spans":96,"direction":41},"I think we should instead focus on the user experience and hybrid interactivity rather than imagining that digital will completely replace in-person events.  ",[97],{"start":33,"end":98,"type":57},158,{"type":46,"text":100,"spans":101,"direction":41},"Great! A more practical question now. What would the price range for a Madge be for an advertiser? ",[102],{"start":33,"end":103,"type":51},99,{"type":38,"text":105,"spans":106,"direction":41},"We're between €6 and €8 excl. tax, printed (graphics + personalized technique) and delivered blister-packed.",[107],{"start":33,"end":108,"type":57},108,{"type":38,"text":110,"spans":111,"direction":41},"As you'll have understood, the Madge is a clever solution that addresses the events industry's current challenges. Even though it's a bit more expensive than the traditional approach, it will make an impression on attendees and helps save on materials, PVC badges, and other lanyards, etc. ",[112],{"start":33,"end":113,"type":51},290,{"type":38,"text":115,"spans":116,"direction":41},"We appreciate the initiative, even though of course we hope they'll only be necessary for as short a time as possible :) ",[],{"type":38,"text":118,"spans":119,"direction":41},"Also note that the Madge integrates perfectly with Digitevent's badge and access control technology, including for reading QR codes.\nWe're sure we'll see other creative ideas bloom, since innovation often comes from complicated contexts that demand resilience. Don't hesitate to contact us to show us your great ideas! ",[120],{"start":121,"end":103,"type":89,"data":122},51,{"link_type":91,"url":123,"target":93},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"type":38,"text":59,"spans":125,"direction":41},[],{"type":38,"text":59,"spans":127,"direction":41},[],"news",[130],{"primary":131,"items":139,"id":141,"slice_type":142,"slice_label":8},{"seo_title":132,"seo_meta_descriptions":135},[133],{"type":38,"text":21,"spans":134},[],[136],{"type":38,"text":137,"spans":138,"direction":41},"Nicolas Olive, project manager and designer, invented the Madge: an innovative mask-badge, designed for 100% Covid-friendly events.",[],[140],{},"seo$a7655b8a-c38a-4d96-bcec-4f0e5cfb0c5a","seo",{"id":144,"lang":145,"type":9,"uid":146},"akYmiRIAACcAyuAl","fr-fr","on-vous-raconte-la-bonne-idee-madge-masque-badge",[148,905,1547],{"id":149,"uid":150,"url":8,"type":9,"tags":151,"first_publication_date":153,"slugs":154,"linked_documents":156,"lang":16,"data":157,"_source":902},"en_blog_article_organiser-salon-professionnel","how-to-organize-a-trade-show",[152,11],"conseil","2026-07-02T10:07:55+0000",[155],"comment-organiser-un-salon-pro-avec-succes-",[],{"distribution":11,"article_title":158,"author_name":162,"publication_date":163,"banner_image":164,"article_content":172,"main_tag":128,"body":888},[159],{"type":20,"text":160,"spans":161,"direction":41},"How to successfully organize a trade show?",[],"Joy GRAND","2025-06-24T06:29:00+0000",{"dimensions":165,"alt":167,"copyright":8,"url":168,"id":169,"edit":170},{"width":27,"height":166},600,"Two professionals shake hands at a trade show while wearing name badges for networking.","https://images.prismic.io/digi-www/aFl16Hfc4bHWioEL_Rencontreentreprofessionnelslorsd%E2%80%99unsalonB2B.webp?auto=format,compress","aFl16Hfc4bHWioEL",{"x":33,"y":33,"zoom":171,"background":35},1,[173,176,178,181,183,189,191,197,205,207,210,212,215,217,222,224,234,236,241,244,246,252,258,261,264,267,270,273,276,278,280,286,288,291,296,300,302,304,309,311,314,316,319,321,326,332,334,337,342,347,352,354,356,361,367,369,372,374,383,385,389,392,394,397,402,406,408,410,413,415,419,422,424,427,432,436,438,440,453,455,460,465,467,470,475,480,482,484,488,491,493,496,501,506,510,514,516,518,521,524,527,530,532,534,539,543,549,551,554,559,563,567,569,571,579,581,586,589,593,595,601,603,608,620,622,626,629,631,635,637,641,643,646,649,652,655,658,660,662,667,669,672,674,682,684,688,693,695,698,703,708,713,720,722,724,727,729,734,742,744,748,754,756,759,763,768,773,777,781,785,787,789,792,794,799,803,805,808,812,816,821,825,829,833,837,841,845,849,851,853,856,858,863,868,876,879,881],{"type":38,"text":174,"spans":175,"direction":41},"Today, 73% of French people find the environmental situation concerning. And they are 87 The events world is changing, and organizing a trade show in 2025 requires a more strategic approach than ever.",[],{"type":38,"text":59,"spans":177,"direction":41},[],{"type":38,"text":179,"spans":180,"direction":41},"With 98% of attendees and exhibitors favoring face-to-face meetings (Unimev), the potential is enormous, provided you meet their new expectations: an immersive and engaging experience, easier networking, CSR.",[],{"type":38,"text":59,"spans":182,"direction":41},[],{"type":38,"text":184,"spans":185,"direction":41},"This article, like a guide, reveals 9 essential steps to turn your trade show into a success, whether it's your first edition or the next in a long series. Follow the guide!",[186],{"start":187,"end":188,"type":51},36,92,{"type":38,"text":59,"spans":190,"direction":41},[],{"type":192,"text":193,"spans":194,"direction":41},"heading2","Why organize a trade show in 2025?",[195],{"start":33,"end":196,"type":51},34,{"type":38,"text":198,"spans":199,"direction":41},"In 2025, in-person professional events continue to be favored. A real event trend, as live interactions help exhibitors and attendees grow their business and build trust-based relationships.",[200],{"start":201,"end":202,"type":89,"data":203},70,81,{"link_type":91,"url":204,"target":93},"https://www.digitevent.com/fr/blog/tendances-evenementiel-2025",{"type":38,"text":59,"spans":206,"direction":41},[],{"type":38,"text":208,"spans":209,"direction":41},"It's a fact: trade shows that build immersive experiences and optimize interactions between attendees and visitors are in vogue.",[],{"type":38,"text":59,"spans":211,"direction":41},[],{"type":38,"text":213,"spans":214,"direction":41},"And, to boost attendee engagement, every organizer needs to ride the wave of digital event technologies.",[],{"type":38,"text":59,"spans":216,"direction":41},[],{"type":38,"text":218,"spans":219,"direction":41},"These help create hybrid experiences, blending in-person and digital, and build a memorable, differentiating attendee experience. They are also used to intelligently broadcast key messages beyond the trade show's physical and time limits, particularly through streaming and post-event digital communication.",[220],{"start":221,"end":187,"type":51},11,{"type":38,"text":59,"spans":223,"direction":41},[],{"type":38,"text":225,"spans":226,"direction":41},"What's more, in-person events and building physical connections let you offer attendees eco-responsible events, with sustainable immersive experiences. Ideal for proving your CSR commitment!",[227,232],{"start":228,"end":229,"type":89,"data":230},88,110,{"link_type":91,"url":231,"target":93},"https://www.digitevent.com/en/blog/sustainable-event",{"start":233,"end":229,"type":51},72,{"type":38,"text":59,"spans":235,"direction":41},[],{"type":192,"text":237,"spans":238,"direction":41},"9 steps to organize a trade show from A to Z",[239],{"start":33,"end":240,"type":51},44,{"type":38,"text":242,"spans":243,"direction":41},"Whether you're organizing your first trade show or preparing the next edition, go through the following nine steps to leave nothing to chance.",[],{"type":38,"text":59,"spans":245,"direction":41},[],{"type":247,"text":248,"spans":249,"direction":41},"heading3","Define the trade show's objective and positioning",[250],{"start":33,"end":251,"type":51},49,{"type":38,"text":253,"spans":254,"direction":41},"First, set your event objectives. These will set the tone for all your other organizational decisions.",[255],{"start":256,"end":257,"type":51},7,32,{"type":38,"text":259,"spans":260,"direction":41},"Do you want to:",[],{"type":46,"text":262,"spans":263,"direction":41},"Increase your sales?",[],{"type":46,"text":265,"spans":266,"direction":41},"Facilitate business interactions between your exhibitors and their prospects?",[],{"type":46,"text":268,"spans":269,"direction":41},"Increase your brand's visibility?",[],{"type":46,"text":271,"spans":272,"direction":41},"Educate your audience on a specific topic?",[],{"type":46,"text":274,"spans":275,"direction":41},"Recruit new talent or new students?",[],{"type":38,"text":59,"spans":277,"direction":41},[],{"type":38,"text":59,"spans":279,"direction":41},[],{"type":38,"text":281,"spans":282,"direction":41},"Then analyze your audience to target the right people. The goal: understand what motivates your target audience to attend a trade show, by understanding their needs, preferences, and expectations.",[283],{"start":284,"end":285,"type":51},5,53,{"type":38,"text":59,"spans":287,"direction":41},[],{"type":38,"text":289,"spans":290,"direction":41},"One important note: there are major differences between a B2B trade show and a B2C trade show:",[],{"type":46,"text":292,"spans":293,"direction":41},"B2B trade shows are built on a model based on lead generation and professional networking. Their goal is therefore to maximize qualified meetings and business opportunities.",[294],{"start":33,"end":295,"type":51},15,{"type":46,"text":297,"spans":298,"direction":41},"B2C trade shows are organized around a model based on visitor experience and ticketing. Their goal is therefore to attract an audience and offer them an engaging journey.",[299],{"start":33,"end":295,"type":51},{"type":38,"text":59,"spans":301,"direction":41},[],{"type":38,"text":59,"spans":303,"direction":41},[],{"type":38,"text":305,"spans":306,"direction":41},"Then, using this analysis of your target audience, find a differentiating angle to stand out from other trade shows, with a trending and/or innovative theme.",[307],{"start":121,"end":308,"type":51},115,{"type":38,"text":59,"spans":310,"direction":41},[],{"type":38,"text":312,"spans":313,"direction":41},"For example, if your target audience is particularly sensitive to CSR and environmental topics, organizing an eco-responsible trade show could be a good idea.",[],{"type":38,"text":59,"spans":315,"direction":41},[],{"type":38,"text":317,"spans":318,"direction":41},"Another example: if your targets are looking for practical solutions to their problems, focus your trade show on demonstrations of innovative solutions and the sharing of experience (through conferences).",[],{"type":38,"text":59,"spans":320,"direction":41},[],{"type":247,"text":322,"spans":323,"direction":41},"Make your event profitable with the right business model",[324],{"start":33,"end":325,"type":51},56,{"type":38,"text":327,"spans":328,"direction":41},"Next, you need to choose a viable business model that lets you get a real return on investment from your trade show.",[329],{"start":330,"end":331,"type":51},18,48,{"type":38,"text":59,"spans":333,"direction":41},[],{"type":38,"text":335,"spans":336,"direction":41},"Several options are available to you:",[],{"type":46,"text":338,"spans":339,"direction":41},"For B2B trade shows, ticketing is often free for visitors, with monetization coming from booth sales, sponsorship, lead scanning, and paid workshops.",[340],{"start":33,"end":341,"type":51},19,{"type":46,"text":343,"spans":344,"direction":41},"For B2C trade shows, monetization can come from ticketing, exhibitor booths, merchandising, and paid conferences.",[345],{"start":33,"end":346,"type":51},20,{"type":46,"text":348,"spans":349,"direction":41},"For any type of trade show, you can offer services, such as equipment rental or providing a caterer.",[350],{"start":33,"end":351,"type":51},26,{"type":38,"text":59,"spans":353,"direction":41},[],{"type":38,"text":59,"spans":355,"direction":41},[],{"type":38,"text":357,"spans":358,"direction":41},"Set up your ticketing system:",[359],{"start":33,"end":360,"type":51},29,{"type":38,"text":362,"spans":363,"direction":41},"If you want your attendees to pay to attend the trade show, you need to think about how you're going to price access to your event.",[364],{"start":365,"end":366,"type":51},104,130,{"type":38,"text":59,"spans":368,"direction":41},[],{"type":38,"text":370,"spans":371,"direction":41},"Will you set up standard pricing for everyone? Or offer VIP access, with exclusive access to certain conferences or private networking? Again, it all depends on your audience, their expectations, and the budget they can put toward attending such a trade show.",[],{"type":38,"text":59,"spans":373,"direction":41},[],{"type":38,"text":375,"spans":376,"direction":41},"Digitevent is here to help: Need to set up online ticketing simply and securely? With Digitevent and its professional ticketing solution, create an online registration platform with intuitive payment, and track your sales in real time.",[377,378],{"start":33,"end":351,"type":51},{"start":379,"end":380,"type":89,"data":381},86,136,{"link_type":91,"url":382,"target":93},"https://www.digitevent.com/en/feature/online-ticketing-solution-for-registration-paid-events",{"type":38,"text":59,"spans":384,"direction":41},[],{"type":38,"text":386,"spans":387,"direction":41},"Find your sponsors and develop your partnerships:",[388],{"start":33,"end":251,"type":51},{"type":38,"text":390,"spans":391,"direction":41},"Sponsoring your trade show lets you both monetize it and increase the reach of its promotion.",[],{"type":38,"text":59,"spans":393,"direction":41},[],{"type":38,"text":395,"spans":396,"direction":41},"So consider developing your strategy around:",[],{"type":46,"text":398,"spans":399,"direction":41},"Exhibition booth sponsorship, workshops, conferences, VIP events, etc.",[400],{"start":33,"end":401,"type":51},28,{"type":46,"text":403,"spans":404,"direction":41},"Digital sponsorship, through advertising on your app, emails, or your website, for example",[405],{"start":33,"end":341,"type":51},{"type":38,"text":59,"spans":407,"direction":41},[],{"type":38,"text":59,"spans":409,"direction":41},[],{"type":38,"text":411,"spans":412,"direction":41},"Think carefully about the pricing you'll offer for each of these partnership and sponsorship packages. To do this, draw inspiration from trade shows that target audiences similar to yours. Benchmarking lets you offer attractive packages for your targets: it's how you launch a profitable trade show!",[],{"type":38,"text":59,"spans":414,"direction":41},[],{"type":38,"text":416,"spans":417,"direction":41},"Maximize attendee networking:",[418],{"start":33,"end":360,"type":51},{"type":38,"text":420,"spans":421,"direction":41},"To organize a B2B trade show well, you need to think about how to prove to your exhibitors and attendees that you'll help them grow their network and/or their business opportunities.",[],{"type":38,"text":59,"spans":423,"direction":41},[],{"type":38,"text":425,"spans":426,"direction":41},"In particular, consider developing:",[],{"type":46,"text":428,"spans":429,"direction":41},"A lead scanning offer for your exhibitors",[430],{"start":33,"end":431,"type":51},21,{"type":46,"text":433,"spans":434,"direction":41},"A qualified meeting scheduler for your exhibitors",[435],{"start":33,"end":360,"type":51},{"type":38,"text":59,"spans":437,"direction":41},[],{"type":38,"text":59,"spans":439,"direction":41},[],{"type":38,"text":441,"spans":442,"direction":41},"Digitevent is here to help: What if you gave your B2B exhibitors access to the Digitevent collection app? There, they have a dedicated space where they can update their public profile, register their team members, download team badges, or retrieve the leads collected at the trade show. For attendees, offer them our Matchmaking app, which they can use during the trade show to find networking opportunities.",[443,444,448],{"start":33,"end":351,"type":51},{"start":445,"end":365,"type":89,"data":446},75,{"link_type":91,"url":447,"target":93},"https://www.digitevent.com/fr/solution/application-salons-scan-collecte-prospects-exposants",{"start":449,"end":450,"type":89,"data":451},317,332,{"link_type":91,"url":452,"target":93},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"type":38,"text":59,"spans":454,"direction":41},[],{"type":38,"text":456,"spans":457,"direction":41},"Monetize your content and spaces:",[458],{"start":33,"end":459,"type":51},33,{"type":38,"text":461,"spans":462,"direction":41},"Another option to make your event profitable: build your business model around monetizing your trade show's content or its spaces.",[463],{"start":464,"end":308,"type":51},79,{"type":38,"text":59,"spans":466,"direction":41},[],{"type":38,"text":468,"spans":469,"direction":41},"In particular, consider offering:",[],{"type":46,"text":471,"spans":472,"direction":41},"Paid conferences for attendees, such as workshops with industry experts and influencers, or inspiring keynotes.",[473],{"start":33,"end":474,"type":51},30,{"type":46,"text":476,"spans":477,"direction":41},"Private spaces for hosting meetings and product demonstrations, allowing exhibitors to showcase their brand image.",[478],{"start":33,"end":479,"type":51},14,{"type":38,"text":59,"spans":481,"direction":41},[],{"type":38,"text":59,"spans":483,"direction":41},[],{"type":247,"text":485,"spans":486,"direction":41},"Select your trade show venue",[487],{"start":33,"end":401,"type":51},{"type":38,"text":489,"spans":490,"direction":41},"Next step: choosing your event venue. This venue needs to be both practical and allow you to create a differentiating attendee experience.",[],{"type":38,"text":59,"spans":492,"direction":41},[],{"type":38,"text":494,"spans":495,"direction":41},"Here are a few criteria to consider when organizing your trade show:",[],{"type":46,"text":497,"spans":498,"direction":41},"The accessibility of the venue",[499],{"start":33,"end":500,"type":51},17,{"type":46,"text":502,"spans":503,"direction":41},"Its size relative to the estimated number of attendees",[504],{"start":33,"end":505,"type":51},8,{"type":46,"text":507,"spans":508,"direction":41},"The flexibility of the spaces: particularly in relation to the number of booths you want to offer and the different areas you want to design on site",[509],{"start":33,"end":360,"type":51},{"type":46,"text":511,"spans":512,"direction":41},"Included services: lighting, signage, whether providers are included or not.",[513],{"start":33,"end":500,"type":51},{"type":38,"text":59,"spans":515,"direction":41},[],{"type":38,"text":59,"spans":517,"direction":41},[],{"type":38,"text":519,"spans":520,"direction":41},"For example, you could choose to organize your trade show in:",[],{"type":46,"text":522,"spans":523,"direction":41},"A convention center, for a trade show with many attendees expected",[],{"type":46,"text":525,"spans":526,"direction":41},"A hotel, to be able to host attendees over several days",[],{"type":46,"text":528,"spans":529,"direction":41},"An unconventional venue (mansion, loft, villa, manor house, château, etc.) to leave a lasting impression",[],{"type":38,"text":59,"spans":531,"direction":41},[],{"type":38,"text":59,"spans":533,"direction":41},[],{"type":247,"text":535,"spans":536,"direction":41},"Choose your key vendors",[537],{"start":33,"end":538,"type":51},23,{"type":38,"text":540,"spans":541,"direction":41},"At this stage, you need to select vendors aligned with your trade show's vision.",[542],{"start":196,"end":464,"type":51},{"type":38,"text":544,"spans":545,"direction":41},"First, ask yourself whether you need an event agency, or whether you can handle the organization and management of your event in-house from A to Z. Use an agency if you don't have all the required skills (logistics, communication, etc.), or if you lack internal resources.",[546],{"start":547,"end":548,"type":51},40,52,{"type":38,"text":59,"spans":550,"direction":41},[],{"type":38,"text":552,"spans":553,"direction":41},"Then consider these different types of essential vendors:",[],{"type":46,"text":555,"spans":556,"direction":41},"An audiovisual and staging provider, to create an impactful setup",[557],{"start":33,"end":558,"type":51},35,{"type":46,"text":560,"spans":561,"direction":41},"A food and catering provider, who can offer trending options such as food courts or eco-responsible caterers",[562],{"start":33,"end":401,"type":51},{"type":46,"text":564,"spans":565,"direction":41},"A logistics and transport provider, to manage the trade show's setup and visitors",[566],{"start":33,"end":196,"type":51},{"type":38,"text":59,"spans":568,"direction":41},[],{"type":38,"text":59,"spans":570,"direction":41},[],{"type":38,"text":572,"spans":573,"direction":41},"Share your event brief with your potential vendors, and select them with your objectives in mind. Remember that the point of outsourcing these tasks is ultimately to gain efficiency!",[574],{"start":575,"end":576,"type":89,"data":577},6,22,{"link_type":91,"url":578,"target":93},"https://www.digitevent.com/en/blog/event-brief",{"type":38,"text":59,"spans":580,"direction":41},[],{"type":247,"text":582,"spans":583,"direction":41},"Manage your event logistics",[584],{"start":33,"end":585,"type":51},27,{"type":38,"text":587,"spans":588,"direction":41},"The time has come to focus on your event logistics.",[],{"type":38,"text":590,"spans":591,"direction":41},"First, put together your event's detailed program. Choose the trade show's duration, and set the times for each activity (conference, workshop, keynote, presentation, etc.) you plan to run.",[592],{"start":346,"end":251,"type":51},{"type":38,"text":59,"spans":594,"direction":41},[],{"type":38,"text":596,"spans":597,"direction":41},"Then set up staff dedicated to managing the trade show and its security. In particular, consider appointing people to welcome attendees, others to coordinate booths, and security teams.",[598],{"start":599,"end":600,"type":51},12,71,{"type":38,"text":59,"spans":602,"direction":41},[],{"type":38,"text":604,"spans":605,"direction":41},"Finally, don't forget to plan appropriate security measures. In particular, think about how you'll manage access control and evacuation in the event of an emergency.",[606],{"start":474,"end":607,"type":51},59,{"type":38,"text":609,"spans":610,"direction":41},"\nDigitevent is here to help: With our event management platform, manage your badges with ease. Our check-in app lets you print personalized badges for your attendees on site, and streamline your guests' check-in. If needed, also take advantage of our equipment rental offer (printers, labels, lanyards, etc.).",[611,612,615],{"start":171,"end":585,"type":51},{"start":103,"end":613,"type":89,"data":614},111,{"link_type":91,"url":123,"target":93},{"start":616,"end":617,"type":89,"data":618},121,146,{"link_type":91,"url":619,"target":93},"https://www.digitevent.com/en/feature/live-printing-event-badges",{"type":38,"text":59,"spans":621,"direction":41},[],{"type":247,"text":623,"spans":624,"direction":41},"Build your visitor and exhibitor journey",[625],{"start":33,"end":547,"type":51},{"type":38,"text":627,"spans":628,"direction":41},"To optimize the experience of your visitors and exhibitors, you need to design the journey they'll take during your trade show.",[],{"type":38,"text":59,"spans":630,"direction":41},[],{"type":38,"text":632,"spans":633,"direction":41},"First, design your visitor journey. Think about what content they'll have access to during the trade show: venue map, event app, immersive journey, networking areas, etc.?",[634],{"start":256,"end":196,"type":51},{"type":38,"text":59,"spans":636,"direction":41},[],{"type":38,"text":638,"spans":639,"direction":41},"Then fine-tune your exhibitor experience. How will they be able to capture their leads? What levers are available to them to increase their visibility? What ROI can they expect from your event?",[640],{"start":284,"end":547,"type":51},{"type":38,"text":59,"spans":642,"direction":41},[],{"type":38,"text":644,"spans":645,"direction":41},"To do this, define the different offers for exhibitors. Take the time to determine:",[],{"type":46,"text":647,"spans":648,"direction":41},"The number and size of booth spaces",[],{"type":46,"text":650,"spans":651,"direction":41},"The technical services available to them",[],{"type":46,"text":653,"spans":654,"direction":41},"The service offerings they can benefit from",[],{"type":46,"text":656,"spans":657,"direction":41},"The communication services and tools to offer them.",[],{"type":38,"text":59,"spans":659,"direction":41},[],{"type":38,"text":59,"spans":661,"direction":41},[],{"type":38,"text":663,"spans":664,"direction":41},"Then model the trade show's floor plan. You can do this on paper, or using digital tools (such as AutoCAD).",[665],{"start":284,"end":666,"type":51},38,{"type":38,"text":59,"spans":668,"direction":41},[],{"type":38,"text":670,"spans":671,"direction":41},"Finally, remember to select all the digital tools that will help you improve the attendee experience and engagement at your trade show. Define the content that will be made available on your website, or on your event or exhibitor apps.",[],{"type":38,"text":59,"spans":673,"direction":41},[],{"type":38,"text":675,"spans":676,"direction":41},"Digitevent is here to help: To ensure optimal turnout at your trade show, Digitevent helps you create your app in your event's image. Display the program of your various activities, along with a personal schedule they can customize. This helps boost their engagement, and networking at B2B trade shows.",[677,678],{"start":33,"end":351,"type":51},{"start":679,"end":229,"type":89,"data":680},95,{"link_type":91,"url":681,"target":93},"https://www.digitevent.com/en/feature/event-app",{"type":38,"text":59,"spans":683,"direction":41},[],{"type":247,"text":685,"spans":686,"direction":41},"Prepare your trade show's communication plan",[687],{"start":33,"end":240,"type":51},{"type":38,"text":689,"spans":690,"direction":41},"It's time to put together your 360 marketing and communication plan: planning the launch of campaigns across all the channels where your target audience looks for information.",[691],{"start":351,"end":692,"type":51},67,{"type":38,"text":59,"spans":694,"direction":41},[],{"type":38,"text":696,"spans":697,"direction":41},"In particular, you could consider:",[],{"type":46,"text":699,"spans":700,"direction":41},"Promoting your trade show on social media: Facebook, Instagram, X, and why not LinkedIn if it's a B2B trade show.",[701],{"start":33,"end":702,"type":51},41,{"type":46,"text":704,"spans":705,"direction":41},"Developing partnerships with your influencers. Distribute a promotional kit to your speakers, your partners, and your sponsors, and why not to influencers in your industry.",[706],{"start":33,"end":707,"type":51},45,{"type":46,"text":709,"spans":710,"direction":41},"Launching email campaigns, particularly to engage your community before the event, and invite attendees to sign up for specific conferences or workshops. For exhibitors, your emails can offer them up-sells, such as additional brand promotion solutions or help designing their booths.",[711],{"start":33,"end":712,"type":51},25,{"type":46,"text":714,"spans":715,"direction":41},"Setting up an event website dedicated to your trade show: essential for boosting its visibility",[716,719],{"start":479,"end":585,"type":89,"data":717},{"link_type":91,"url":718,"target":93},"https://www.digitevent.com/en/blog/event-website-without-designer",{"start":33,"end":585,"type":51},{"type":38,"text":59,"spans":721,"direction":41},[],{"type":38,"text":59,"spans":723,"direction":41},[],{"type":38,"text":725,"spans":726,"direction":41},"Organize your communication plan well ahead of the event, by sharing teasers and the event's program.",[],{"type":38,"text":59,"spans":728,"direction":41},[],{"type":38,"text":730,"spans":731,"direction":41},"And because organizing a trade show doesn't stop at the end of the event, also plan ahead for your post-event communication: recap videos, conference replays, and access to additional inspiring content.",[732],{"start":103,"end":733,"type":51},123,{"type":38,"text":735,"spans":736,"direction":41},"\nDigitevent is here to help: Need to create a website for your trade show? Digitevent lets you create your event website, fully customized, hosted on your own domain name, with no technical skills required. Give your event the online presence it deserves!",[737,738],{"start":171,"end":401,"type":51},{"start":679,"end":739,"type":89,"data":740},120,{"link_type":91,"url":741,"target":93},"https://www.digitevent.com/en/feature/saas-tool-website-creation-event-registrations",{"type":38,"text":59,"spans":743,"direction":41},[],{"type":247,"text":745,"spans":746,"direction":41},"Formalize your trade show's budget",[747],{"start":33,"end":196,"type":51},{"type":38,"text":749,"spans":750,"direction":41},"Now, by gathering all the data from the previous steps, you can formalize your event budget.",[751],{"start":752,"end":753,"type":51},64,91,{"type":38,"text":59,"spans":755,"direction":41},[],{"type":38,"text":757,"spans":758,"direction":41},"To do this, consider the following different expense categories:",[],{"type":46,"text":760,"spans":761,"direction":41},"Venue rental",[762],{"start":33,"end":599,"type":51},{"type":46,"text":764,"spans":765,"direction":41},"Communication and promotion",[766],{"start":33,"end":767,"type":51},13,{"type":46,"text":769,"spans":770,"direction":41},"Logistics",[771],{"start":33,"end":772,"type":51},9,{"type":46,"text":774,"spans":775,"direction":41},"Speakers and vendors involved",[776],{"start":33,"end":346,"type":51},{"type":46,"text":778,"spans":779,"direction":41},"Catering",[780],{"start":33,"end":505,"type":51},{"type":46,"text":782,"spans":783,"direction":41},"Digital tools, such as your online ticketing, your attendee or exhibitor apps, or your all-in-one event management platform.",[784],{"start":33,"end":767,"type":51},{"type":38,"text":59,"spans":786,"direction":41},[],{"type":38,"text":59,"spans":788,"direction":41},[],{"type":38,"text":790,"spans":791,"direction":41},"Careful: be sure to plan a budget margin for unforeseen expenses, since we all know an event rarely goes 100% as planned!",[],{"type":38,"text":59,"spans":793,"direction":41},[],{"type":247,"text":795,"spans":796,"direction":41},"Prepare your strategy for measuring your trade show's success",[797],{"start":33,"end":798,"type":51},61,{"type":38,"text":800,"spans":801,"direction":41},"Last step: define the right KPIs and the data to collect to measure your trade show's success, and optimize your future editions.",[802],{"start":221,"end":325,"type":51},{"type":38,"text":59,"spans":804,"direction":41},[],{"type":38,"text":806,"spans":807,"direction":41},"Among the interesting KPIs, depending on your objectives, you might decide to measure:",[],{"type":46,"text":809,"spans":810,"direction":41},"The number of visitors",[811],{"start":33,"end":576,"type":51},{"type":46,"text":813,"spans":814,"direction":41},"The attendance rate and the no-show rate",[815],{"start":33,"end":341,"type":51},{"type":46,"text":817,"spans":818,"direction":41},"Sales made during the event",[819],{"start":33,"end":820,"type":51},10,{"type":46,"text":822,"spans":823,"direction":41},"The conversion rate from leads to customers",[824],{"start":33,"end":341,"type":51},{"type":46,"text":826,"spans":827,"direction":41},"Cost per lead",[828],{"start":33,"end":767,"type":51},{"type":46,"text":830,"spans":831,"direction":41},"The number of networking connections made between attendees or between exhibitors",[832],{"start":33,"end":187,"type":51},{"type":46,"text":834,"spans":835,"direction":41},"The number of mentions of the event on social media",[836],{"start":33,"end":558,"type":51},{"type":46,"text":838,"spans":839,"direction":41},"The number of press mentions",[840],{"start":33,"end":401,"type":51},{"type":46,"text":842,"spans":843,"direction":41},"The satisfaction rate of your attendees and exhibitors",[844],{"start":33,"end":431,"type":51},{"type":46,"text":846,"spans":847,"direction":41},"The overall ROI of the event",[848],{"start":33,"end":295,"type":51},{"type":38,"text":59,"spans":850,"direction":41},[],{"type":38,"text":59,"spans":852,"direction":41},[],{"type":38,"text":854,"spans":855,"direction":41},"Finally, also remember to analyze feedback from your attendees and exhibitors. It usually contains valuable insights for improving your next edition.",[],{"type":38,"text":59,"spans":857,"direction":41},[],{"type":38,"text":859,"spans":860,"direction":41},"💬 Quote from the Digitevent expert:",[861],{"start":862,"end":187,"type":57},3,{"type":38,"text":864,"spans":865,"direction":41},"\"Organizing a trade show in 2025 is no longer just about filling an exhibition hall. It's about creating lasting connections, proving return on investment, and delivering a flawless experience for visitors and brands alike. Those who succeed will be the ones who combine strategy, smart tech, and a CSR vision..\"",[866],{"start":33,"end":867,"type":57},312,{"type":38,"text":869,"spans":870,"direction":41},"Léna Narcisse, Account Manager at Digitevent\n",[871,875],{"start":33,"end":240,"type":89,"data":872},{"link_type":91,"url":873,"target":874},"https://www.linkedin.com/in/l%C3%A9nanarcisse/","_self",{"start":33,"end":295,"type":51},{"type":38,"text":877,"spans":878,"direction":41},"Congratulations: thanks to these steps, you're ready to organize an engaging trade show that reflects who you are. From defining your objectives to measuring your KPIs, including monetization, logistics, and communication, there's no way to miss the details that will make your event a success!",[],{"type":38,"text":59,"spans":880,"direction":41},[],{"type":38,"text":882,"spans":883,"direction":41},"Want to simplify the organization of your next trade show? Digitevent, the intuitive event management software, supports you every step of the way. Enjoy an all-in-one platform where you'll find all the tools you need to organize your events and boost attendee engagement.",[884],{"start":607,"end":885,"type":89,"data":886},69,{"link_type":91,"url":887,"target":93},"https://www.digitevent.com/fr",[889],{"primary":890,"items":899,"id":901,"slice_type":142,"slice_label":8},{"seo_title":891,"seo_meta_descriptions":895},[892],{"type":38,"text":893,"spans":894,"direction":41},"How to organize a trade show in 2025: 9 key steps",[],[896],{"type":38,"text":897,"spans":898,"direction":41},"Trade show 2025: discover 9 key steps to make your event a success, from ticketing to logistics, including communication and sponsors.",[],[900],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690",{"id":903,"lang":145,"type":9,"uid":904},"akYmyBIAAC0AyuED","organiser-salon-professionnel",{"id":906,"uid":907,"url":8,"type":9,"tags":908,"first_publication_date":153,"slugs":910,"linked_documents":912,"lang":16,"data":913,"_source":1544},"en_blog_article_organiser-seminaire-entreprise","organize-corporate-seminar-guide",[909,11],"Glossaire",[911],"organisation-de-seminaire-dentreprise--le-guide-complet-de-a-a-z",[],{"distribution":11,"article_title":914,"author_name":162,"publication_date":918,"banner_image":919,"article_content":925,"main_tag":128,"body":1530},[915],{"type":20,"text":916,"spans":917,"direction":41},"Corporate seminar planning: the complete A-to-Z guide",[],"2025-06-04T06:29:00+0000",{"dimensions":920,"alt":921,"copyright":8,"url":922,"id":923,"edit":924},{"width":27,"height":166},"A speaker addresses an attentive audience of professionals at a corporate seminar.","https://images.prismic.io/digi-www/aEAGXrh8WN-LVkon_conference-seminaire-entreprise-intervenant-public-professionnel.webp?auto=format,compress","aEAGXrh8WN-LVkon",{"x":33,"y":33,"zoom":171,"background":35},[926,929,934,937,940,943,946,949,954,957,960,963,969,973,977,981,985,989,993,997,999,1001,1004,1007,1010,1013,1017,1021,1025,1030,1035,1039,1043,1047,1051,1053,1056,1059,1062,1068,1071,1074,1079,1083,1085,1088,1091,1094,1098,1103,1106,1109,1112,1121,1124,1130,1137,1141,1143,1146,1149,1153,1156,1159,1162,1165,1167,1171,1174,1177,1180,1186,1189,1192,1195,1198,1201,1204,1209,1212,1215,1222,1226,1229,1235,1238,1241,1244,1248,1252,1256,1260,1264,1271,1273,1276,1279,1281,1285,1289,1291,1301,1304,1307,1310,1312,1317,1319,1322,1326,1330,1332,1335,1338,1341,1344,1347,1351,1355,1359,1361,1364,1367,1370,1373,1376,1380,1384,1388,1392,1394,1397,1402,1409,1412,1415,1418,1421,1426,1429,1432,1436,1441,1444,1447,1450,1453,1457,1461,1465,1469,1473,1475,1481,1484,1487,1490,1494,1498,1502,1504,1507,1510,1516,1518,1525,1527],{"type":38,"text":927,"spans":928,"direction":41},"It all starts with an idea: \"What if we organized a seminar this year?\" A few words that open the door to a thousand possibilities, and just as many questions. ",[],{"type":38,"text":930,"spans":931,"direction":41},"The organization of a corporate seminar is an adventure in its own right, which requires method, creativity, and a good dose of forward planning. ",[932],{"start":933,"end":547,"type":51},4,{"type":38,"text":935,"spans":936,"direction":41},"This complete guide walks you through every step, with practical advice and inspiring tips. ",[],{"type":38,"text":938,"spans":939,"direction":41},"Goal: to help you build an unforgettable event, worthy of your ambitions.",[],{"type":192,"text":941,"spans":942,"direction":41},"What is a corporate seminar?",[],{"type":38,"text":944,"spans":945,"direction":41},"To start, let's dive into the basics: the definition of this key corporate event, and the different types of seminars available to you.",[],{"type":247,"text":947,"spans":948,"direction":41},"The definition of a professional seminar",[],{"type":38,"text":950,"spans":951,"direction":41},"A professional seminar is an event organized by a company to bring together all or part of its employees outside the usual work setting. It can last from half a day to several days.",[952],{"start":798,"end":953,"type":51},135,{"type":38,"text":955,"spans":956,"direction":41},"It's both a time for collective work and a moment for meeting and exchange, often in a friendly and stimulating setting.",[],{"type":247,"text":958,"spans":959,"direction":41},"The different types of seminars ",[],{"type":38,"text":961,"spans":962,"direction":41},"There are different types of seminars, fulfilling different event objectives.",[],{"type":46,"text":964,"spans":965,"direction":41},"Motivational seminars, or team building, help create collective momentum. They are ideal for project teams, entire departments, or employees from different areas.",[966,967],{"start":33,"end":431,"type":51},{"start":351,"end":968,"type":57},39,{"type":46,"text":970,"spans":971,"direction":41},"Celebration seminars are designed to review a period, thank teams, or celebrate successes. They are suited to any team.",[972],{"start":33,"end":346,"type":51},{"type":46,"text":974,"spans":975,"direction":41},"Training seminars help employees build skills on a specific topic (management, technical, soft skills, etc.). They are perfect for new hires, managers, or technical teams.",[976],{"start":33,"end":500,"type":51},{"type":46,"text":978,"spans":979,"direction":41},"Sales seminars help motivate the sales force, launch a new product, review results, or prepare a new campaign. They can be organized for sales, marketing, and customer relations teams.",[980],{"start":33,"end":479,"type":51},{"type":46,"text":982,"spans":983,"direction":41},"Working seminars bring employees together and spark new ideas and best practices on a dedicated topic.",[984],{"start":33,"end":500,"type":51},{"type":46,"text":986,"spans":987,"direction":41},"Management seminars bring managers together, let them share their experiences, and update their management skills.",[988],{"start":33,"end":341,"type":51},{"type":46,"text":990,"spans":991,"direction":41},"Integration seminars, or onboarding seminars, aim to welcome new arrivals and introduce them to the company. They can be organized once a quarter to welcome new hires.",[992],{"start":33,"end":346,"type":51},{"type":46,"text":994,"spans":995,"direction":41},"Leadership seminars create a step back for executives (members of the executive committee or management board), helping them make key decisions, plan, and arbitrate.",[996],{"start":33,"end":341,"type":51},{"type":38,"text":59,"spans":998,"direction":41},[],{"type":38,"text":59,"spans":1000,"direction":41},[],{"type":247,"text":1002,"spans":1003,"direction":41},"Why organize a professional seminar?",[],{"type":38,"text":1005,"spans":1006,"direction":41},"In early 2024, the number of participants in corporate seminars had increased by more than 10% compared to the previous year (Les Echos).",[],{"type":38,"text":1008,"spans":1009,"direction":41},"And for good reason. Despite an economic downturn and tight corporate budgets, organizations continue to rely on the seminar format to reach their HR and business goals.",[],{"type":38,"text":1011,"spans":1012,"direction":41},"By organizing your corporate seminar, you can expect to: ",[],{"type":46,"text":1014,"spans":1015,"direction":41},"Strengthen team spirit. A professional seminar builds connections between employees, breaks down silos, and thus improves day-to-day collaboration and work atmosphere.",[1016],{"start":33,"end":576,"type":51},{"type":46,"text":1018,"spans":1019,"direction":41},"Share a common vision. This type of event is ideal for aligning teams around shared values, a strategy, or common goals.",[1020],{"start":33,"end":431,"type":51},{"type":46,"text":1022,"spans":1023,"direction":41},"Recognize and motivate employees. Want to thank your employees for good results, or encourage them to keep improving? A seminar is ideal.",[1024],{"start":33,"end":257,"type":51},{"type":46,"text":1026,"spans":1027,"direction":41},"Develop skills. At the scale of a team or an entire company, a training seminar can help your employees build new skills.",[1028],{"start":33,"end":1029,"type":51},16,{"type":46,"text":1031,"spans":1032,"direction":41},"Boost creativity and innovation. By taking employees out of their usual work environment, you spark emulation between different teams and encourage new ideas through brainstorming.",[1033],{"start":33,"end":1034,"type":51},31,{"type":46,"text":1036,"spans":1037,"direction":41},"Create a highlight of the year. The corporate seminar is typically used to mark a milestone, review a period, launch a project, or celebrate a success together.",[1038],{"start":33,"end":257,"type":51},{"type":46,"text":1040,"spans":1041,"direction":41},"Build connections between remote teams. The seminar format is ideal for multi-site companies or those offering remote work.",[1042],{"start":33,"end":666,"type":51},{"type":46,"text":1044,"spans":1045,"direction":41},"Strengthen company culture. This corporate event helps convey your values and give meaning to your employees' daily work.",[1046],{"start":33,"end":351,"type":51},{"type":46,"text":1048,"spans":1049,"direction":41},"Ease the integration of new arrivals, as part of an onboarding seminar.",[1050],{"start":33,"end":187,"type":51},{"type":38,"text":59,"spans":1052,"direction":41},[],{"type":192,"text":1054,"spans":1055,"direction":41},"What steps ensure a smooth corporate seminar organization?",[],{"type":38,"text":1057,"spans":1058,"direction":41},"Organizing an original, memorable corporate seminar takes close attention to detail. Use the following steps as a checklist to leave nothing to chance.",[],{"type":247,"text":1060,"spans":1061,"direction":41},"Set the objectives of your seminar",[],{"type":38,"text":1063,"spans":1064,"direction":41},"The first step, before all others: know why you want to organize your internal corporate event. The right objective is one that aligns the company's expectations, participants' needs, and the current context.",[1065,1066],{"start":558,"end":885,"type":51},{"start":464,"end":1067,"type":51},94,{"type":38,"text":1069,"spans":1070,"direction":41},"To choose your objective, you can refer to the previous section of this article, which lists them in detail. ",[],{"type":38,"text":1072,"spans":1073,"direction":41},"To set your objectives well, you need to: ",[],{"type":46,"text":1075,"spans":1076,"direction":41},"Understand the strategic stakes behind your event. What do you want participants to remember or feel? What change do you expect after the event?",[1077],{"start":33,"end":1078,"type":51},50,{"type":46,"text":1080,"spans":1081,"direction":41},"Consider participants' expectations. What do they need to understand better? What frustrations or expectations could be addressed? Do they need recognition, to be heard, connection, inspiration?",[1082],{"start":33,"end":558,"type":51},{"type":38,"text":59,"spans":1084,"direction":41},[],{"type":38,"text":1086,"spans":1087,"direction":41},"Be careful to set a limited number of objectives. It's recommended to select one to three objectives at most, and these should be clear, realistic, and ideally measurable.",[],{"type":247,"text":1089,"spans":1090,"direction":41},"Find a catchy theme",[],{"type":38,"text":1092,"spans":1093,"direction":41},"The theme is the common thread that gives meaning, tone, and coherence to the whole seminar.",[],{"type":38,"text":1095,"spans":1096,"direction":41},"The key to finding a good theme: take the company's context into account, and adapt the theme to the reality your organization is currently going through. Need to remotivate your teams? Focus your event on cohesion. Rolling out a new strategy? Build the theme around alignment. Conflicts or tensions disrupting your company? Focus your theme on communication.",[1097],{"start":459,"end":108,"type":51},{"type":38,"text":1099,"spans":1100,"direction":41},"Also make sure to choose a theme that can be carried through visually and editorially. The idea is to find a theme that can be embodied in your event's name, but also in the visuals associated with it (the logo, communication materials, goodies, etc.), the activities, the speeches, etc. ",[1101],{"start":712,"end":1102,"type":51},85,{"type":38,"text":1104,"spans":1105,"direction":41},"For example, if you choose \"To infinity and beyond\" as the theme for an innovation seminar, it can be carried through with an astronaut logbook for each participant, rocket visuals, and a \"Mission: Moon\" activity.",[],{"type":38,"text":1107,"spans":1108,"direction":41},"Be creative and consistent: your participants will reward you with engagement.",[],{"type":247,"text":1110,"spans":1111,"direction":41},"Choose the date of the event",[],{"type":38,"text":1113,"spans":1114,"direction":41},"The third step is to carefully choose the date of your seminar. Plan as far ahead as possible. It's recommended to prepare your event four to six months in advance, so you can book the best venues and minimize the no-show rate.",[1115,1118],{"start":1116,"end":1117,"type":51},134,163,{"start":1119,"end":1120,"type":57},214,221,{"type":38,"text":1122,"spans":1123,"direction":41},"A few more tips to help you: ",[],{"type":46,"text":1125,"spans":1126,"direction":41},"Avoid risky periods, such as school holidays, long weekends, public holidays, or peak activity periods (accounting close, peak season, etc.).",[1127,1128],{"start":33,"end":341,"type":51},{"start":1129,"end":65,"type":57},122,{"type":46,"text":1131,"spans":1132,"direction":41},"Choose a day of the week suited to the objectives you've set. For a working seminar, favor a Tuesday or Thursday. Conversely, for a more festive seminar, a Friday (spilling into the weekend) can be a good choice.",[1133,1134],{"start":33,"end":251,"type":51},{"start":1135,"end":1136,"type":57},114,124,{"type":46,"text":1138,"spans":1139,"direction":41},"Cross-check the schedules of key people, such as senior management and speakers, to make sure they'll be available.",[1140],{"start":33,"end":968,"type":51},{"type":38,"text":59,"spans":1142,"direction":41},[],{"type":38,"text":1144,"spans":1145,"direction":41},"Don't hesitate to run a poll to find the dates that work best for all your participants.",[],{"type":247,"text":1147,"spans":1148,"direction":41},"Choose the venue for your corporate seminar",[],{"type":38,"text":1150,"spans":1151,"direction":41},"Your seminar venue isn't just a backdrop: it's a driver of the participant experience. That's why you need to match your venue to the seminar's objectives and format.",[1152],{"start":251,"end":1102,"type":51},{"type":38,"text":1154,"spans":1155,"direction":41},"For example: ",[],{"type":46,"text":1157,"spans":1158,"direction":41},"For a strategic seminar, choose a venue conducive to concentration, such as a countryside hotel.",[],{"type":46,"text":1160,"spans":1161,"direction":41},"For a team-cohesion seminar, choose a green setting with large spaces for activities, such as a castle or an estate. This type of venue is increasingly popular with companies: 20% of bookings for these venues are B2B bookings (Naboo).",[],{"type":46,"text":1163,"spans":1164,"direction":41},"For a creative seminar, choose an unusual venue, such as a loft or a converted industrial site.",[],{"type":38,"text":59,"spans":1166,"direction":41},[],{"type":38,"text":1168,"spans":1169,"direction":41},"Be sure to assess the venue's capacity against your needs. Do you need accommodation? Rooms suited for a large plenary session, or for small-group workshops? Accessibility for people with reduced mobility?\nFinally, if needed, choose a venue that offers services such as catering, technical equipment, or on-site coordination, etc. ",[1170],{"start":221,"end":666,"type":51},{"type":38,"text":1172,"spans":1173,"direction":41},"And of course, take the time to visit the venue to picture it before signing.",[],{"type":247,"text":1175,"spans":1176,"direction":41},"Build the program for your corporate seminar",[],{"type":38,"text":1178,"spans":1179,"direction":41},"Now it's time to determine the length of your seminar, as well as timing constraints: arrival times, departure times, transport, meal breaks, etc.",[],{"type":38,"text":1181,"spans":1182,"direction":41},"Every segment of your program should connect to the event's objectives and theme. At every stage of organizing your seminar, ask yourself what value a given activity brings to participants.",[1183],{"start":1184,"end":1185,"type":51},37,80,{"type":38,"text":1187,"spans":1188,"direction":41},"You might consider including in your seminar: ",[],{"type":46,"text":1190,"spans":1191,"direction":41},"Plenary sessions and speeches ",[],{"type":46,"text":1193,"spans":1194,"direction":41},"Small-group workshops ",[],{"type":46,"text":1196,"spans":1197,"direction":41},"Fun activities or team challenges",[],{"type":46,"text":1199,"spans":1200,"direction":41},"Team-building activities or icebreakers ",[],{"type":46,"text":1202,"spans":1203,"direction":41},"Informal time: meals, breaks, evening events, etc. \n",[],{"type":38,"text":1205,"spans":1206,"direction":41},"Whatever you choose, alternate formats to hold the attention of participants. Spread activity time, speaking time, and moments of rest or breaks throughout your program. Change format every 60 to 90 minutes to keep participants engaged.",[1207],{"start":431,"end":1208,"type":51},60,{"type":38,"text":1210,"spans":1211,"direction":41},"And be careful: build in generous time margins, so your program doesn't fall apart if there's a delay, and your participants don't have to rush from one activity to the next.",[],{"type":247,"text":1213,"spans":1214,"direction":41},"Manage registrations for your seminar",[],{"type":38,"text":1216,"spans":1217,"direction":41},"Managing registrations for your event is a crucial step. The goal: set up a seminar invitation system that maximizes your guests' participation.",[1218],{"start":75,"end":1219,"type":89,"data":1220},101,{"link_type":91,"url":1221,"target":93},"https://www.digitevent.com/en/blog/professional-event-invitation",{"type":38,"text":1223,"spans":1224,"direction":41},"To do this, send your invitations online and plan your follow-up reminders. Choose a tool that sends confirmation emails after registration.",[1225],{"start":599,"end":547,"type":51},{"type":38,"text":1227,"spans":1228,"direction":41},"One extra touch not to miss: think about managing plus-ones, if your seminar format allows for it. Your software solution should let you automate the registration of your participants' +1s.",[],{"type":38,"text":1230,"spans":1231,"direction":41},"Good news: that's the case with the Digitevent event management platform, where you can easily create a personalized online invitation in your brand colors. ",[1232],{"start":187,"end":233,"type":89,"data":1233},{"link_type":91,"url":1234,"target":93},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",{"type":247,"text":1236,"spans":1237,"direction":41},"Plan the logistics of your event",[],{"type":38,"text":1239,"spans":1240,"direction":41},"From the coffee reception to a working microphone in the plenary room, logistics are the backbone of your event.",[],{"type":38,"text":1242,"spans":1243,"direction":41},"Here are most of the logistical points to plan for when organizing your seminar: ",[],{"type":46,"text":1245,"spans":1246,"direction":41},"Transport and travel. Plan how attendees will reach the venue (trains, flights, group transport, etc.), as well as on-site parking if needed, with realistic timing relative to the schedule.",[1247],{"start":33,"end":346,"type":51},{"type":46,"text":1249,"spans":1250,"direction":41},"Spaces and signage. Define the different spaces according to the planned activities, and set up signage to guide attendees between them.",[1251],{"start":33,"end":330,"type":51},{"type":46,"text":1253,"spans":1254,"direction":41},"Equipment and materials. List everything you need: audiovisual and sound equipment, Wi-Fi connection, furniture, workshop supplies (pens, flip charts, sticky notes, etc.).",[1255],{"start":33,"end":538,"type":51},{"type":46,"text":1257,"spans":1258,"direction":41},"Catering. Choose a caterer if the venue you've selected doesn't offer catering services. Plan with your caterer for food for meals as well as for breaks, taking into account participants' specific dietary needs.",[1259],{"start":33,"end":505,"type":51},{"type":46,"text":1261,"spans":1262,"direction":41},"Accommodation. If you want to organize a residential seminar, group participants by team or role where possible. Send practical information well in advance: address, times, check-in and check-out details, etc.",[1263],{"start":33,"end":767,"type":51},{"type":46,"text":1265,"spans":1266,"direction":41},"Access control. Set up digital check-in for your guests with QR-code badges to secure entry and simplify the check-in process for your seminar.",[1267,1268],{"start":33,"end":479,"type":51},{"start":538,"end":968,"type":89,"data":1269},{"link_type":91,"url":1270,"target":93},"https://www.digitevent.com/en/blog/digital-check-in",{"type":38,"text":59,"spans":1272,"direction":41},[],{"type":247,"text":1274,"spans":1275,"direction":41},"Prepare your communication plan",[],{"type":38,"text":1277,"spans":1278,"direction":41},"Organizing a corporate event also means thinking about how you'll communicate around it. From announcing the seminar to post-event communication, every step should be designed to build engagement and maximize impact.",[],{"type":38,"text":59,"spans":1280,"direction":41},[],{"type":38,"text":1282,"spans":1283,"direction":41},"Before your seminar, use channels suited to your audience: emails, intranet, newsletter, posters in the office, etc. Share a teaser of the event, and use a variety of formats to grab attention and build engagement.\n",[1284],{"start":33,"end":341,"type":51},{"type":38,"text":1286,"spans":1287,"direction":41},"During the event, put together a program and schedule to hand out at the start of your seminar. To do this, you can create an event app that highlights speakers and partners, and lets your employees sign up for the activities of their choice and communicate with each other.",[1288],{"start":33,"end":1029,"type":51},{"type":38,"text":59,"spans":1290,"direction":41},[],{"type":38,"text":1292,"spans":1293,"direction":41},"After the event, plan thank-you emails. Also prepare a plan to share your event content (slides, videos, photos, etc.), or a recap video that will keep your seminar alive after the fact. Also remember to send a satisfaction survey to gather insights and testimonials from your participants.",[1294,1295,1298],{"start":33,"end":295,"type":51},{"start":1296,"end":1297,"type":57},171,185,{"start":1299,"end":1300,"type":57},241,249,{"type":247,"text":1302,"spans":1303,"direction":41},"Set the budget for your corporate seminar ",[],{"type":38,"text":1305,"spans":1306,"direction":41},"Your seminar's budget will depend on many factors. ",[],{"type":38,"text":1308,"spans":1309,"direction":41},"To give you an idea, here's a benchmark from a 2024 Naboo study. Seminar costs range from a standard cost (between €251 and €350 per person per night, representing 31% of seminars) to a \"premium\" cost (over €451, representing 28% of seminars).",[],{"type":38,"text":59,"spans":1311,"direction":41},[],{"type":38,"text":1313,"spans":1314,"direction":41},"To set your budget, be sure to estimate the number of participants, which will have a direct impact on your costs.",[1315],{"start":1034,"end":1316,"type":51},66,{"type":38,"text":59,"spans":1318,"direction":41},[],{"type":38,"text":1320,"spans":1321,"direction":41},"Then define the different expense categories, sorting them into fixed or variable costs: ",[],{"type":46,"text":1323,"spans":1324,"direction":41},"Fixed costs include venue rental, equipment, accommodation, catering, transport, etc. ",[1325],{"start":33,"end":221,"type":51},{"type":46,"text":1327,"spans":1328,"direction":41},"Variable costs include gifts and goodies for your seminar, communication, external providers, side activities, etc. ",[1329],{"start":33,"end":295,"type":51},{"type":38,"text":59,"spans":1331,"direction":41},[],{"type":38,"text":1333,"spans":1334,"direction":41},"Always build in a contingency margin of about 10 to 15% in your budget for peace of mind: an event never goes exactly as planned.",[],{"type":247,"text":1336,"spans":1337,"direction":41},"Measure the success of your corporate seminar",[],{"type":38,"text":1339,"spans":1340,"direction":41},"The last step in organizing a corporate seminar: measuring its performance.",[],{"type":38,"text":1342,"spans":1343,"direction":41},"On one hand, track your event's general KPIs: attendance rate, participant engagement on social media (likes, shares, etc.), participant satisfaction rate.",[],{"type":38,"text":1345,"spans":1346,"direction":41},"But also track metrics directly tied to your objectives, for example: ",[],{"type":46,"text":1348,"spans":1349,"direction":41},"For a training seminar, success rates on end-of-program assessments ",[1350],{"start":33,"end":576,"type":51},{"type":46,"text":1352,"spans":1353,"direction":41},"For a sales seminar, the change in conversion rate following the seminar",[1354],{"start":33,"end":341,"type":51},{"type":46,"text":1356,"spans":1357,"direction":41},"For an onboarding seminar, the employee retention rate three months after the event.",[1358],{"start":33,"end":712,"type":51},{"type":38,"text":59,"spans":1360,"direction":41},[],{"type":192,"text":1362,"spans":1363,"direction":41},"How do you host a seminar?",[],{"type":38,"text":1365,"spans":1366,"direction":41},"Hosting a seminar is quite an art. ",[],{"type":38,"text":1368,"spans":1369,"direction":41},"You can appoint your manager or an executive as the seminar host, or bring in an external facilitator to run the participant activities.",[],{"type":38,"text":1371,"spans":1372,"direction":41},"Whatever you choose, your host needs to prepare for the event.",[],{"type":38,"text":1374,"spans":1375,"direction":41},"In particular, they should: ",[],{"type":46,"text":1377,"spans":1378,"direction":41},"Get on top of the event's subject matter. Brief them thoroughly on the objectives, materials, key messages, and the seminar's content.",[1379],{"start":33,"end":547,"type":51},{"type":46,"text":1381,"spans":1382,"direction":41},"Know the event's schedule inside out, to make sure the time allotted to each activity is respected.",[1383],{"start":33,"end":351,"type":51},{"type":46,"text":1385,"spans":1386,"direction":41},"Prepare answers to the questions participants may have.",[1387],{"start":33,"end":257,"type":51},{"type":46,"text":1389,"spans":1390,"direction":41},"Build a connection with participants, by staying attentive to their contributions to discussions and their needs.",[1391],{"start":33,"end":187,"type":51},{"type":38,"text":59,"spans":1393,"direction":41},[],{"type":38,"text":859,"spans":1395,"direction":41},[1396],{"start":862,"end":558,"type":57},{"type":38,"text":1398,"spans":1399,"direction":41},"\"Whatever the objective of your corporate seminar, what will stick with your participants is above all the experience they have. The consistency of your theme with the challenges they face day to day, how your program is scripted, how well the venue matches your objectives, the connection to your company values: that's what your participants will remember about your event. So, to be able to focus on creating a truly engaging event, rely as much as possible on automating organizational tasks. For example, sending invitations and satisfaction surveys, or managing networking, are tasks that can be automated by seminar management software.\"",[1400],{"start":33,"end":1401,"type":57},644,{"type":38,"text":1403,"spans":1404,"direction":41},", Clément Gonet, Clément Gonet, Account Manager at Digitevent\n",[1405,1406],{"start":171,"end":500,"type":51},{"start":500,"end":798,"type":89,"data":1407},{"link_type":91,"url":1408,"target":93},"https://www.linkedin.com/in/cl%C3%A9ment-gonet/",{"type":192,"text":1410,"spans":1411,"direction":41},"5 more tips for a successful seminar",[],{"type":38,"text":1413,"spans":1414,"direction":41},"Ready for a few more keys to success, to organize your corporate seminar with total peace of mind?",[],{"type":247,"text":1416,"spans":1417,"direction":41},"Build a dedicated team",[],{"type":38,"text":1419,"spans":1420,"direction":41},"Organizing a corporate seminar alone is mission impossible. You can of course call on an event agency to help you. ",[],{"type":38,"text":1422,"spans":1423,"direction":41},"But even if you want to handle it in-house, be sure to delegate responsibilities. Appoint one person dedicated to logistics, another for communication, one for welcoming participants. And make sure everyone knows their role and action plan.",[1424],{"start":1425,"end":1185,"type":51},55,{"type":247,"text":1427,"spans":1428,"direction":41},"Plan backup solutions",[],{"type":38,"text":1430,"spans":1431,"direction":41},"What do you do if something doesn't go quite as planned? No problem: bring out your secret weapon, your backup solutions.",[],{"type":38,"text":1433,"spans":1434,"direction":41},"In case of technical issues, have a plan B for technology, for example in case of a projector failure or an unstable Wi-Fi connection, etc.",[1435],{"start":221,"end":585,"type":51},{"type":38,"text":1437,"spans":1438,"direction":41},"In case of speaker delays or cancellations, arrange backup speakers or facilitators, or a replacement plan for sessions that might be affected.",[1439],{"start":221,"end":1440,"type":51},42,{"type":247,"text":1442,"spans":1443,"direction":41},"Think eco-responsibility ",[],{"type":38,"text":1445,"spans":1446,"direction":41},"More and more participants care about the environmental impact of their actions, even when attending professional events.  And organizing an eco-responsible seminar supports your company's CSR strategy and its employer brand image.",[],{"type":38,"text":1448,"spans":1449,"direction":41},"So take the time to look for eco-responsible event solutions for your seminar.",[],{"type":38,"text":1451,"spans":1452,"direction":41},"This can include: ",[],{"type":46,"text":1454,"spans":1455,"direction":41},"Organizing your event within an hour of the company's offices, as was the case for one in two seminars in 2024 (Naboo).",[1456],{"start":33,"end":1184,"type":51},{"type":46,"text":1458,"spans":1459,"direction":41},"Choosing an eco-responsible venue, with an official certification such as an Ecolabel or the HQE label.",[1460],{"start":33,"end":459,"type":51},{"type":46,"text":1462,"spans":1463,"direction":41},"Setting up a sustainable catering offer, with a vegetarian menu, local products, and a deposit-return system.",[1464],{"start":33,"end":968,"type":51},{"type":46,"text":1466,"spans":1467,"direction":41},"Limiting energy use, for example by making the most of natural daylight.",[1468],{"start":33,"end":341,"type":51},{"type":46,"text":1470,"spans":1471,"direction":41},"Selecting sustainable materials for your decor, signage, or goodies, etc.",[1472],{"start":33,"end":1034,"type":51},{"type":38,"text":59,"spans":1474,"direction":41},[],{"type":38,"text":1476,"spans":1477,"direction":41},"To go further, discover our 12 concrete actions for organizing an eco-responsible event.",[1478],{"start":295,"end":1479,"type":89,"data":1480},87,{"link_type":91,"url":231,"target":93},{"type":247,"text":1482,"spans":1483,"direction":41},"Work on the scripting of your program ",[],{"type":38,"text":1485,"spans":1486,"direction":41},"To leave a lasting impression, your seminar program needs to be carefully orchestrated.",[],{"type":38,"text":1488,"spans":1489,"direction":41},"Be sure to script it by planning for: ",[],{"type":46,"text":1491,"spans":1492,"direction":41},"A strong start. Begin by breaking the ice with introductions and/or a light meal. Then have your manager or an executive open the seminar, to share its objectives and get everyone engaged. This is also a good time to review recent achievements or upcoming challenges.",[1493],{"start":33,"end":479,"type":51},{"type":46,"text":1495,"spans":1496,"direction":41},"An engaging middle, including for example working sessions, moments of reflection or collaboration.",[1497],{"start":33,"end":330,"type":51},{"type":46,"text":1499,"spans":1500,"direction":41},"A memorable ending, perhaps with a wrap-up presentation, a grand announcement, or a farewell gift.",[1501],{"start":33,"end":330,"type":51},{"type":38,"text":59,"spans":1503,"direction":41},[],{"type":247,"text":1505,"spans":1506,"direction":41},"Set up an engaging event app for participants",[],{"type":38,"text":1508,"spans":1509,"direction":41},"To boost participant engagement throughout your corporate seminars, nothing beats a dedicated app.",[],{"type":38,"text":1511,"spans":1512,"direction":41},"The idea: roll out an event app that lets them personalize their agenda ahead of time and follow it throughout the event. On it, they can sign up for the workshops and activities they're most interested in, and build their personal schedule in just a few clicks. Smart.",[1513,1515],{"start":341,"end":1034,"type":89,"data":1514},{"link_type":91,"url":681,"target":93},{"start":341,"end":1034,"type":51},{"type":38,"text":59,"spans":1517,"direction":41},[],{"type":38,"text":1519,"spans":1520,"direction":41},"You're now ready to organize your next seminar, and bring your employees together around a memorable, motivating experience. Want to make things easier? Digitevent, the event management platform that's intuitive and powerful, supports you end-to-end in organizing your professional seminars, from sending invitations to networking among participants.",[1521],{"start":1522,"end":1523,"type":89,"data":1524},153,194,{"link_type":91,"url":887,"target":93},{"type":38,"text":59,"spans":1526,"direction":41},[],{"type":38,"text":1528,"spans":1529,"direction":41},"What if we took your seminars further, together?",[],[1531],{"primary":1532,"items":1541,"id":1543,"slice_type":142,"slice_label":8},{"seo_title":1533,"seo_meta_descriptions":1537},[1534],{"type":38,"text":1535,"spans":1536,"direction":41},"Complete guide to organizing your corporate seminar",[],[1538],{"type":38,"text":1539,"spans":1540,"direction":41},"Successfully organizing a corporate seminar means creating a highlight aligned with your goals: this guide walks you through every step",[],[1542],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8",{"id":1545,"lang":145,"type":9,"uid":1546},"akYmxhIAACgAyuD9","organiser-seminaire-entreprise",{"id":1548,"uid":1549,"url":8,"type":9,"tags":1550,"first_publication_date":1551,"slugs":1552,"linked_documents":1554,"lang":16,"data":1555,"_source":1725},"en_blog_article_evenements-hybrides-pas-la-solution-ideale","what-if-hybrid-was-not-the-right-solution",[11],"2026-07-02T10:07:49+0000",[1553],"et-si-le-format-devenement-hybride-netait-pas-la-solution-ideale-",[],{"distribution":11,"article_title":1556,"author_name":23,"publication_date":1560,"banner_image":1561,"article_content":1568,"main_tag":128,"body":1711},[1557],{"type":20,"text":1558,"spans":1559},"What if the hybrid event format wasn't the ideal solution?",[],"2021-08-16T22:00:00+0000",{"dimensions":1562,"alt":1563,"copyright":8,"url":1564,"id":1565,"edit":1566},{"width":27,"height":87},"evenements hybrides","https://images.prismic.io/digi-www/2226e4b9-7111-4962-ac75-611d4e6e5add_yes.png?auto=format%2Ccompress&rect=0%2C0%2C291%2C96&w=900&h=297","YRu2UxIAACMAN2Uu",{"x":33,"y":33,"zoom":1567,"background":35},1.7578125,[1569,1572,1574,1577,1579,1582,1584,1587,1589,1592,1594,1598,1600,1604,1607,1611,1614,1616,1619,1624,1627,1629,1633,1635,1639,1642,1646,1649,1653,1656,1660,1663,1665,1669,1673,1676,1680,1683,1687,1690,1693,1697,1700,1702,1706,1708],{"type":38,"text":1570,"spans":1571},"For the past year, event organizers have continued, with resilience, to adapt their events to the formats that health regulations require. ",[],{"type":38,"text":59,"spans":1573},[],{"type":38,"text":1575,"spans":1576},"First, we observed a simple transposition of physical events into virtual format, which was the lesser evil given the ban on any physical gathering. We believe this simple transition is not enough.",[],{"type":38,"text":59,"spans":1578},[],{"type":38,"text":1580,"spans":1581},"Since health regulations have eased, hybrid formats are being talked about everywhere. At first glance, it looks like the best of both worlds: building connections while limiting costs, and reaching the largest possible number of attendees while reducing the event's carbon footprint.",[],{"type":38,"text":59,"spans":1583},[],{"type":38,"text":1585,"spans":1586},"We may be going against the current, but at Digitevent we believe hybrid will only suit certain specific types of events (detailed below). ",[],{"type":38,"text":59,"spans":1588},[],{"type":38,"text":1590,"spans":1591},"We need to go back to basics and understand which formats best match which event objectives. ",[],{"type":38,"text":59,"spans":1593},[],{"type":192,"text":1595,"spans":1596},"1. 😅 Why the hybrid format doesn't fit every event",[1597],{"start":33,"end":121,"type":51},{"type":38,"text":59,"spans":1599},[],{"type":46,"text":1601,"spans":1602},"Cannibalization ",[1603],{"start":33,"end":1029,"type":51},{"type":38,"text":1605,"spans":1606},"Cannibalization is one of the major problems with hybrid events: some attendees who would have come in person prefer to stay home instead. As a result, it's harder to precisely quantify the number of in-person registrations, and hybrid events tend to see a higher number of no-shows. ",[],{"type":46,"text":1608,"spans":1609},"A hybrid event is two events.",[1610],{"start":33,"end":360,"type":51},{"type":38,"text":1612,"spans":1613},"Obviously, you have to manage a multitude of factors when organizing a hybrid event. \n\nOn the virtual side: on-site production, live streaming and recording, moderation of the interaction platform, and production work. For example, some video conferencing software requires moderators to \"admit\" participants, which can be a frustrating experience for some guests if the wait is too long!\n\nOn the physical side: the venue, catering, organizing and hosting staff, event logistics, etc. ",[],{"type":38,"text":59,"spans":1615},[],{"type":38,"text":1617,"spans":1618},"As a result, a hybrid event is estimated to cost on average around 1.5 to 2 times more than a physical event. On top of these budget and logistics constraints, there's an obvious time constraint, since you have to organize and take care of the virtual technology side on top of the physical project.",[],{"type":46,"text":1620,"spans":1621},"The difficulty of creating a unified experience",[1622],{"start":33,"end":1623,"type":51},47,{"type":38,"text":1625,"spans":1626},"Your hybrid event needs to offer a consistent, enjoyable experience for every type of attendee. Yet it's difficult to create a unified, synchronized event experience across two different event formats. It can also be hard to synchronize interactions between the on-site audience and the virtual audience.",[],{"type":38,"text":59,"spans":1628},[],{"type":192,"text":1630,"spans":1631},"2. 🎥 Which formats for which objectives?",[1632],{"start":33,"end":702,"type":51},{"type":38,"text":59,"spans":1634},[],{"type":38,"text":1636,"spans":1637},"Objectives NOT compatible with hybrid.",[1638],{"start":33,"end":666,"type":51},{"type":38,"text":1640,"spans":1641},"You can't always have it all. For some objectives, it's better to favor one format over the other. Mixing these formats isn't necessarily the most suitable solution.",[],{"type":46,"text":1643,"spans":1644},"Team-building events",[1645],{"start":33,"end":346,"type":51},{"type":38,"text":1647,"spans":1648},"Can we really say that an online activity or a virtual happy hour is the equivalent of an in-person team-building event? This type of event aims to build connections, so by definition it doesn't suit the virtual format (and even less the hybrid one, with the risk of leaving one of the two groups out, whether virtual or in-person attendees!)",[],{"type":46,"text":1650,"spans":1651},"Client lunches",[1652],{"start":33,"end":479,"type":51},{"type":38,"text":1654,"spans":1655},"Client lunches are meant to build a strong bond with your clients, creating a human connection that's far more powerful than a professional relationship. This type of event is therefore much harder to make impactful in virtual or hybrid format, and won't be as effective in those formats.",[],{"type":46,"text":1657,"spans":1658},"VIP meetings and events",[1659],{"start":33,"end":538,"type":51},{"type":38,"text":1661,"spans":1662},"The various types of VIPs (partners, key clients, suppliers, etc.) won't be satisfied with a virtual event, and you shouldn't try to make them settle for one. The beauty of a venue, the buffets served on-site, the service staff, and all the other touches that make a VIP event so enjoyable can't be reproduced virtually, and so can't be delivered optimally in a hybrid event.",[],{"type":38,"text":59,"spans":1664},[],{"type":38,"text":1666,"spans":1667},"Objectives compatible with hybrid.",[1668],{"start":33,"end":196,"type":51},{"type":46,"text":1670,"spans":1671},"Brand-awareness events ",[1672],{"start":33,"end":538,"type":51},{"type":38,"text":1674,"spans":1675},"There's nothing better for building awareness than being seen by as many people as possible. Why not combine the personal contact of in-person events with the unlimited reach of virtual? Brand-awareness events are the perfect example of events that benefit from the hybrid format. ",[],{"type":46,"text":1677,"spans":1678},"Networking",[1679],{"start":33,"end":820,"type":51},{"type":38,"text":1681,"spans":1682},"Networking can benefit from the hybrid format: while in-person meetings happen at a set time, a virtual directory would be a good complement to these B2B encounters.",[],{"type":46,"text":1684,"spans":1685},"Deal-making",[1686],{"start":33,"end":221,"type":51},{"type":38,"text":1688,"spans":1689},"To convert your prospects into clients, or to gather leads, both formats (in-person and virtual) deliver a similar result. Hybrid is therefore perfectly suited to this type of event.\n\nMost of the time, virtual is used to gather or provide ",[],{"type":38,"text":1691,"spans":1692},"information to prospects (top of funnel), and in-person is used to convince (bottom of funnel). ",[],{"type":46,"text":1694,"spans":1695},"Knowledge sharing",[1696],{"start":33,"end":500,"type":51},{"type":38,"text":1698,"spans":1699},"For all events focused on sharing knowledge (associations, federations, conferences, etc.), both formats work well. In-person and virtual formats both convey information effectively. Virtual also gives you the assurance that your materials (slides, videos, graphics, etc.) are clearly seen by every attendee.",[],{"type":38,"text":59,"spans":1701},[],{"type":192,"text":1703,"spans":1704},"🤓 Conclusion ",[1705],{"start":33,"end":479,"type":51},{"type":38,"text":59,"spans":1707},[],{"type":38,"text":1709,"spans":1710},"The best option isn't always the one that offers the most distribution channels: you need to take the best of what each format can offer, focus on the event's objective distinctly, and not always default to omnichannel strategies, which can be counterproductive. ",[],[1712],{"primary":1713,"items":1722,"id":1724,"slice_type":142,"slice_label":8},{"seo_title":1714,"seo_meta_descriptions":1718},[1715],{"type":38,"text":1716,"spans":1717,"direction":41},"What if hybrid events weren't the ideal solution?",[],[1719],{"type":38,"text":1720,"spans":1721,"direction":41},"The hybrid format is everywhere, but does it suit every event? Discover its limits and why it doesn't always fit your project.",[],[1723],{},"seo$395e4273-5c2a-41cd-930c-16613b229e31",{"id":1726,"lang":145,"type":9,"uid":1727},"akYmkRIAACgAyuBC","evenements-hybrides-pas-la-solution-ideale",[],1784899146183]