[{"data":1,"prerenderedAt":1904},["ShallowReactive",2],{"top-banner-en":3,"blog-article-ia-events-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":396,"relatedPages":1903},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":392},"en_blog_article_ia-evenementiel","ia-events",null,"blog_article",[11],"global","2026-07-02T10:07:56+0000",[14],"ia--evenementiel--entre-automatisation-et-humanisation",[],"en-us",{"distribution":11,"article_title":18,"author_name":24,"publication_date":25,"banner_image":26,"article_content":37,"main_tag":376,"body":377},[19],{"type":20,"text":21,"spans":22,"direction":23},"heading1","AI and events: between automation and humanization",[],"ltr","Joy GRAND","2026-01-16T10:35:00+0000",{"dimensions":27,"alt":30,"copyright":8,"url":31,"id":32,"edit":33},{"width":28,"height":29},900,554,"Illustration representing artificial intelligence applied to event management, with icons symbolizing data analysis, planning, marketing, networking, communication and performance.","https://images.prismic.io/digi-www/aWoQHQIvOtkhBpBp_Gemini_Generated_Image_a9u27pa9u27pa9u2-1-1-.webp?auto=format,compress","aWoQHQIvOtkhBpBp",{"x":34,"y":34,"zoom":35,"background":36},0,1,"transparent",[38,42,45,52,55,59,61,65,76,82,88,90,93,96,102,108,110,113,119,135,138,140,143,149,154,158,163,165,167,170,172,175,178,180,183,186,192,194,199,204,207,209,212,218,224,226,229,232,234,237,243,245,248,253,256,258,261,267,269,272,275,277,280,283,286,290,298,300,302,305,308,314,316,326,328,331,339,341,344,347,350,353,356,359,361,364,366],{"type":39,"text":40,"spans":41,"direction":23},"paragraph","Artificial intelligence has been on everyone's lips for several years now, and for good reason: this technology promises to create a real disruption in many professional fields. ",[],{"type":39,"text":43,"spans":44,"direction":23},"This is the case for events, only the disruption isn't necessarily where you'd expect. Rather than a technological revolution in itself, AI applied to events mainly calls for redefining human and creative roles.",[],{"type":39,"text":46,"spans":47,"direction":23},"Here, we'll look at why artificial intelligence changes what happens behind the scenes of an event, but not its soul.",[48],{"start":49,"end":50,"type":51},20,116,"strong",{"type":39,"text":53,"spans":54,"direction":23},"",[],{"type":56,"text":57,"spans":58,"direction":23},"heading2","How AI is reshaping event industry jobs",[],{"type":39,"text":53,"spans":60,"direction":23},[],{"type":62,"text":63,"spans":64,"direction":23},"heading3","Automating repetitive and logistical tasks",[],{"type":39,"text":66,"spans":67,"direction":23},"First, artificial intelligence can be used as an interesting event management tool.",[68],{"start":69,"end":70,"type":71,"data":72},61,82,"hyperlink",{"link_type":73,"url":74,"target":75},"Web","https://www.digitevent.com/en/blog/corporate-event-management-software","_blank",{"type":39,"text":77,"spans":78,"direction":23},"Used well, it handles time-consuming tasks, such as registrations, sending invitations, follow-ups, attendee tracking, data management, and reporting. \n",[79],{"start":80,"end":81,"type":51},11,42,{"type":39,"text":83,"spans":84,"direction":23},"The result: a real gain in time and efficiency on planning, resource allocation and logistics, all of which become more streamlined. Organizers now have more time to devote to impactful, valuable activities, rather than repetitive logistical tasks.",[85],{"start":86,"end":87,"type":51},14,58,{"type":39,"text":53,"spans":89,"direction":23},[],{"type":62,"text":91,"spans":92,"direction":23},"Data analysis, personalization and informed decision-making",[],{"type":39,"text":94,"spans":95,"direction":23},"Moreover, AI has a data analysis capacity far superior to that of a human brain. ",[],{"type":39,"text":97,"spans":98,"direction":23},"It can automatically analyze data in real time, such as the history of previous events, attendee behavior, or their feedback, to make predictions. This way, organizers can anticipate peak attendance times on-site, guest preferences and relevant topics to consider, as well as the resources to deploy.",[99],{"start":100,"end":101,"type":51},129,145,{"type":39,"text":103,"spans":104,"direction":23},"This data-driven dimension improves the ability to design events that are well-suited, coherent, and calibrated for the target audience. That helps make your event marketing more targeted, with segmented invitations and personalized communications.",[105],{"start":106,"end":107,"type":51},148,187,{"type":39,"text":53,"spans":109,"direction":23},[],{"type":62,"text":111,"spans":112,"direction":23},"Toward new roles and skills: orchestrator, strategist, experience curator",[],{"type":39,"text":114,"spans":115,"direction":23},"Integrating AI into events means changing not only the processes but also the role of the traditional organizer. They spend less time on manual management, and therefore, more time on experience design, storytelling, and overall event strategy. This is why we can talk about a \"transformation of professions\".",[116],{"start":117,"end":118,"type":51},171,243,{"type":39,"text":120,"spans":121,"direction":23},"Moreover, new profiles are emerging in the sector: people who can combine creative abilities, strategic vision, and mastery of AI tools. These include \"augmented event managers\", \"prompt strategists\", or even \"augmented experience designers\". These professionals are aware of both AI's benefits and its challenges (particularly in terms of data security or event standardization, as we'll discuss later in this article).",[122,125,129,132],{"start":123,"end":124,"type":51},10,35,{"start":126,"end":127,"type":128},152,176,"em",{"start":130,"end":131,"type":128},180,198,{"start":133,"end":134,"type":128},210,240,{"type":39,"text":136,"spans":137,"direction":23},"The challenge for those using AI in events: orchestrating artificial intelligence, meaning deciding what should be automated, what should remain human, and what makes sense. ",[],{"type":39,"text":53,"spans":139,"direction":23},[],{"type":39,"text":141,"spans":142,"direction":23},"In practice, orchestrating AI means making decisions on four fronts:",[],{"type":144,"text":145,"spans":146,"direction":23},"list-item","What gets automated: repetitive, time-consuming tasks (registrations, follow-ups, logistics), to free up time",[147],{"start":34,"end":148,"type":51},19,{"type":144,"text":150,"spans":151,"direction":23},"What stays human: high-value decisions (storytelling, relationships with speakers, strategic trade-offs), where AI doesn't add real value",[152],{"start":34,"end":153,"type":51},16,{"type":144,"text":155,"spans":156,"direction":23},"What makes sense: aligning the tools you choose with the event's goals, to avoid technology for technology's sake",[157],{"start":34,"end":153,"type":51},{"type":144,"text":159,"spans":160,"direction":23},"What stays under control: human oversight of AI-generated results, to guarantee consistency and quality",[161],{"start":34,"end":162,"type":51},24,{"type":39,"text":53,"spans":164,"direction":23},[],{"type":39,"text":53,"spans":166,"direction":23},[],{"type":39,"text":168,"spans":169,"direction":23},"But be careful: the mistake would be to think these use cases are enough to create a memorable event. Sure, they create efficient events. But the difference between efficiency and impact remains deeply human.",[],{"type":39,"text":53,"spans":171,"direction":23},[],{"type":56,"text":173,"spans":174,"direction":23},"The danger of standardization: when AI creates generic events",[],{"type":39,"text":176,"spans":177,"direction":23},"If the promise of AI is to personalize events by helping event creators save time, in practice, that's not always the case. Find out why.",[],{"type":39,"text":53,"spans":179,"direction":23},[],{"type":62,"text":181,"spans":182,"direction":23},"The limits of AI alone: a homogenization of content and formats",[],{"type":39,"text":184,"spans":185,"direction":23},"First, it's crucial to understand that many generative AI tools rely on “best practice” or “template” logic. The result: automated visuals, standard wording, and predictable event scenarios.",[],{"type":39,"text":187,"spans":188,"direction":23},"As a result, AI can sometimes lead to events “produced” quickly but interchangeable, lacking singularity and a memorable mark.",[189],{"start":190,"end":191,"type":51},38,83,{"type":39,"text":53,"spans":193,"direction":23},[],{"type":62,"text":195,"spans":196,"direction":23},"The pitfall of the “machine-like” experience: smoothness ≠ emotion",[197],{"start":49,"end":198,"type":128},32,{"type":39,"text":200,"spans":201,"direction":23},"Second pitfall to keep in mind: sure, artificial intelligence can plan the agenda, send notifications, optimize workflows, but it creates no emotion, no connection, no surprise. ",[202],{"start":203,"end":127,"type":51},127,{"type":39,"text":205,"spans":206,"direction":23},"So if you use AI only as a pure automation tool, you risk building one-off events, soulless, without a distinctive mark. Hence the need to combine human and machine.",[],{"type":39,"text":53,"spans":208,"direction":23},[],{"type":62,"text":210,"spans":211,"direction":23},"From excessive automation to the dilution of strategic value",[],{"type":39,"text":213,"spans":214,"direction":23},"In short, automating everything that can be automated amounts to creating low-cost events, run quickly. And that's the opposite of what brands are often looking for, namely: impact, engagement, meaning. ",[215],{"start":216,"end":217,"type":51},74,102,{"type":39,"text":219,"spans":220,"direction":23},"For a company, an event isn't just a logistical moment: it's a strategic tool, a brand-image lever, a positioning marker. For an organizer like you (or an event platform, like Digitevent), the value of AI isn't just technological: it's about forcing us into deep reflection, to put humans and strategy back at the center. ",[221],{"start":222,"end":223,"type":51},277,320,{"type":39,"text":53,"spans":225,"direction":23},[],{"type":56,"text":227,"spans":228,"direction":23},"The event as a human competitive advantage: AI serving value, not the other way around",[],{"type":39,"text":230,"spans":231,"direction":23},"Industry experts who successfully combine AI and events are clear: technology doesn't replace humans, it only enhances them. Here's how.",[],{"type":39,"text":53,"spans":233,"direction":23},[],{"type":62,"text":235,"spans":236,"direction":23},"Artificial intelligence as a lever for the human experience (not as a substitute)",[],{"type":39,"text":238,"spans":239,"direction":23},"It's a fact: AI optimizes logistics, personalization, the back office. But it doesn't replace creativity, intuition, emotion. For premium events, it's these human qualities (storytelling, staging, experience design, and creating interactions) that make the difference.",[240],{"start":241,"end":242,"type":51},75,124,{"type":39,"text":53,"spans":244,"direction":23},[],{"type":62,"text":246,"spans":247,"direction":23},"In-person presence, emotion, connection: what AI will never be able to automate",[],{"type":39,"text":249,"spans":250,"direction":23},"Today more than ever, the value of an event often lies in authenticity, encounters, cohesion, shared emotion, dimensions exclusive to humans. Using AI doesn't create connection: it supports it. ",[251],{"start":87,"end":252,"type":51},108,{"type":39,"text":254,"spans":255,"direction":23},"In the age of LLMs, the event becomes more than ever a brand experience, a marker of difference, a rare and living moment.",[],{"type":39,"text":53,"spans":257,"direction":23},[],{"type":62,"text":259,"spans":260,"direction":23},"Strategy and storytelling: the new playing fields of differentiation",[],{"type":39,"text":262,"spans":263,"direction":23},"Our advice for combining AI and events? Bet on consistency, meaning, intention, conceptual personalization, rather than large-scale production. Your goal becomes creating “memorable moments”, unique, thought through, adding the human touch that artificial intelligence doesn't have.",[264],{"start":265,"end":266,"type":51},40,106,{"type":39,"text":53,"spans":268,"direction":23},[],{"type":56,"text":270,"spans":271,"direction":23},"Best practices to follow to combine AI and events sensibly",[],{"type":39,"text":273,"spans":274,"direction":23},"Discover how to use AI in events brilliantly, to create differentiating experiences.",[],{"type":39,"text":53,"spans":276,"direction":23},[],{"type":62,"text":278,"spans":279,"direction":23},"Use AI to free up time, not to minimize the human factor",[],{"type":39,"text":281,"spans":282,"direction":23},"First, make sure to precisely define the use cases for AI in creating your events. The real question here is: what should be automated, and what should be left to humans?",[],{"type":39,"text":284,"spans":285,"direction":23},"Our advice: ",[],{"type":144,"text":287,"spans":288,"direction":23},"Automate low-value tasks to focus on design, experience, strategy.",[289],{"start":34,"end":162,"type":51},{"type":144,"text":291,"spans":292,"direction":23},"Reserve key decisions (like scenarios, the attendee journey, storytelling, or interactivity) for humans.",[293,295],{"start":34,"end":294,"type":51},21,{"start":296,"end":297,"type":51},93,103,{"type":39,"text":53,"spans":299,"direction":23},[],{"type":39,"text":53,"spans":301,"direction":23},[],{"type":62,"text":303,"spans":304,"direction":23},"Keep “human oversight”: data and AI, but with critical judgment",[],{"type":39,"text":306,"spans":307,"direction":23},"Second crucial best practice: make sure of the quality of the data you feed to AI. Alongside this comes a second one: making sure your human interpretation of AI results is accurate.",[],{"type":39,"text":309,"spans":310,"direction":23},"Indeed, AI can give you insights, but it's up to humans to decide what to do with them. Hence the need to test, adjust, and measure real outcomes, without blindly trusting technological promises.",[311],{"start":312,"end":313,"type":51},8,86,{"type":39,"text":53,"spans":315,"direction":23},[],{"type":39,"text":317,"spans":318,"direction":23},"💬 \"Artificial intelligence doesn't make events smarter by default. On the contrary: without human thinking, it risks standardizing them. It removes the superfluous in event professions, but makes the essential even more demanding. It thus reveals organizers' level of maturity, and their ability to produce intention, vision, and high-level creativity. Our conviction at Digitevent is simple: find the right level of automation for execution so you can focus on what really creates value, the experience, the emotion, and the human relationship.\" - Joy Grand, Marketing Manager",[319,321],{"start":34,"end":320,"type":128},547,{"start":322,"end":323,"type":71,"data":324},550,578,{"link_type":73,"url":325,"target":75},"https://www.linkedin.com/in/joy-grand/",{"type":39,"text":53,"spans":327,"direction":23},[],{"type":62,"text":329,"spans":330,"direction":23},"Ensuring ethics, respect for the experience, and transparency",[],{"type":39,"text":332,"spans":333,"direction":23},"Using artificial intelligence in events requires a clear framework. Transparency, data protection, and ethics aren't secondary topics, but essential conditions for a successful experience. Informing attendees about AI use, data processing, and GDPR compliance helps build lasting trust.",[334],{"start":335,"end":336,"type":71,"data":337},244,259,{"link_type":73,"url":338,"target":75},"https://www.digitevent.com/en/gdpr-data-protection-security",{"type":39,"text":53,"spans":340,"direction":23},[],{"type":39,"text":342,"spans":343,"direction":23},"Above all, AI should never erase the human dimension of the event. The most relevant setups are hybrid: ",[],{"type":144,"text":345,"spans":346,"direction":23},"A chatbot for immediate answers, complemented by a human contact whenever the situation calls for it",[],{"type":144,"text":348,"spans":349,"direction":23},"Process automation to boost efficiency, paired with a genuinely personalized service",[],{"type":144,"text":351,"spans":352,"direction":23},"Standardized frameworks to secure the organization, enriched with unique creative work and tailor-made staging",[],{"type":39,"text":354,"spans":355,"direction":23},"\n",[],{"type":39,"text":357,"spans":358,"direction":23},"Used with discernment, AI doesn't dehumanize events. On the contrary, it strengthens what gives them value: the quality of the experience, the relationship, and trust.",[],{"type":39,"text":53,"spans":360,"direction":23},[],{"type":39,"text":362,"spans":363,"direction":23},"Digitevent automates operational tasks to free up your time where it matters most: creativity, staging, and the attendee experience. And beyond the technology, our experts also provide you with human support to design smarter, more differentiated, and more impactful events.",[],{"type":39,"text":53,"spans":365,"direction":23},[],{"type":39,"text":367,"spans":368,"direction":23},"Request your Digitevent demo today, and make AI a true lever for event intelligence. ",[369,373],{"start":34,"end":370,"type":71,"data":371},34,{"link_type":73,"url":372,"target":75},"https://www.digitevent.com/fr?contact",{"start":374,"end":375,"type":51},84,85,"advice",[378],{"primary":379,"items":388,"id":390,"slice_type":391,"slice_label":8},{"seo_title":380,"seo_meta_descriptions":384},[381],{"type":39,"text":382,"spans":383,"direction":23},"AI and events: rethinking the experience in the age of automation",[],[385],{"type":39,"text":386,"spans":387,"direction":23},"In the age of event AI, technology optimizes organization, but the experience remains deeply human: discover why",[],[389],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d","seo",{"id":393,"lang":394,"type":9,"uid":395},"akYmzhIAACsAyuEb","fr-fr","ia-evenementiel",[397,1357,1786],{"id":398,"uid":399,"url":8,"type":9,"tags":400,"first_publication_date":401,"slugs":402,"linked_documents":404,"lang":16,"data":405,"_source":1354},"en_blog_article_plateforme-evenementielle","event-management-platform",[11],"2026-07-02T10:07:54+0000",[403],"comment-choisir-sa-plateforme-evenementielle-",[],{"distribution":11,"article_title":406,"author_name":24,"publication_date":410,"banner_image":411,"article_content":418,"main_tag":376,"body":1341},[407],{"type":20,"text":408,"spans":409,"direction":23},"How to choose your event platform?",[],"2026-03-24T09:00:00+0000",{"dimensions":412,"alt":414,"copyright":8,"url":415,"id":416,"edit":417},{"width":28,"height":413},601,"Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.","https://images.prismic.io/digi-www/acFH3pGXnQHGY21__Gemini_Generated_Image_cqpjscqpjscqpjsc-1.webp?auto=format%2Ccompress&rect=0%2C0%2C899%2C600&w=900&h=601","acFH3pGXnQHGY21_",{"x":34,"y":34,"zoom":35,"background":36},[419,426,432,434,437,439,442,452,455,460,463,465,468,471,476,480,485,487,489,492,494,497,500,504,509,513,517,519,521,524,526,529,532,534,537,540,546,548,551,557,560,569,573,577,582,584,586,589,591,594,597,600,604,608,612,616,618,620,623,625,628,631,634,637,641,645,649,651,653,656,659,661,674,676,679,682,687,689,695,697,702,706,711,716,724,726,728,731,733,736,741,744,748,753,758,762,764,766,773,778,781,783,786,788,791,794,797,801,805,809,813,817,819,821,824,826,829,836,839,846,850,854,859,863,865,867,870,872,875,878,881,890,898,900,902,905,908,910,913,916,919,923,927,931,936,938,940,943,945,948,951,954,958,962,966,970,972,974,978,980,983,989,993,996,999,1002,1005,1008,1010,1012,1015,1017,1020,1023,1026,1030,1034,1038,1040,1042,1048,1050,1053,1056,1059,1061,1064,1067,1070,1074,1082,1086,1090,1092,1094,1097,1100,1103,1107,1111,1115,1119,1121,1123,1126,1129,1132,1136,1140,1148,1152,1154,1156,1159,1162,1165,1169,1173,1177,1181,1183,1185,1188,1191,1194,1198,1202,1206,1210,1212,1214,1217,1222,1225,1230,1237,1241,1245,1249,1253,1255,1257,1260,1262,1265,1268,1270,1274,1278,1282,1286,1288,1290,1293,1295,1298,1301,1304,1308,1315,1319,1321,1324,1327,1330,1333,1335],{"type":39,"text":420,"spans":421,"direction":23},"Wondering how to choose an event platform that's genuinely suited to your professional events? Between registration tools, ticketing solutions, event apps, and event management software, the choice is vast, and sometimes confusing. \n",[422],{"start":423,"end":424,"type":71,"data":425},160,185,{"link_type":73,"url":74,"target":75},{"type":39,"text":427,"spans":428,"direction":23},"Here's the complete guide to choosing the event platform that will help you manage your events more efficiently and improve your attendees' experience.",[429],{"start":430,"end":431,"type":51},7,112,{"type":39,"text":53,"spans":433,"direction":23},[],{"type":56,"text":435,"spans":436,"direction":23},"What is an event platform, and what is it really for?",[],{"type":39,"text":53,"spans":438,"direction":23},[],{"type":62,"text":440,"spans":441,"direction":23},"Event platform vs. “a la carte” tools",[],{"type":39,"text":443,"spans":444,"direction":23},"For a long time, organizers used several tools to manage an event: a ticketing software, an emailing tool for invitations, a spreadsheet for attendee management, a check-in tool, etc. ",[445,450],{"start":446,"end":447,"type":71,"data":448},69,87,{"link_type":73,"url":449,"target":75},"https://www.digitevent.com/en/blog/ticketing-software",{"start":447,"end":451,"type":51},89,{"type":39,"text":453,"spans":454,"direction":23},"The result? A complex organization, scattered data, and a lot of time lost to coordination.",[],{"type":39,"text":456,"spans":457,"direction":23},"By contrast, a complete event platform centralizes all these features in a single tool. ",[458],{"start":459,"end":190,"type":51},15,{"type":39,"text":461,"spans":462,"direction":23},"In practice, you move from a stack of tools to a global event solution, designed to manage every stage of your event and centralize attendee data.",[],{"type":39,"text":53,"spans":464,"direction":23},[],{"type":62,"text":466,"spans":467,"direction":23},"Who are event platforms for?",[],{"type":39,"text":469,"spans":470,"direction":23},"Today, event management platforms are used across many roles. And for good reason: they make life easier for every team involved in organizing an event.",[],{"type":144,"text":472,"spans":473,"direction":23},"Marketing and communication teams use them to generate leads, build brand visibility, and manage invitations.",[474],{"start":34,"end":475,"type":51},33,{"type":144,"text":477,"spans":478,"direction":23},"Event managers and event agencies rely on these tools to run logistics, registration, and the attendee experience.",[479],{"start":34,"end":475,"type":51},{"type":144,"text":481,"spans":482,"direction":23},"Sales or HR teams use them to organize client, partner, or employee events.",[483],{"start":34,"end":484,"type":51},17,{"type":39,"text":53,"spans":486,"direction":23},[],{"type":39,"text":53,"spans":488,"direction":23},[],{"type":39,"text":490,"spans":491,"direction":23},"Either way, the promise stays the same: better event organization, time saved, and centralized data.",[],{"type":39,"text":53,"spans":493,"direction":23},[],{"type":62,"text":495,"spans":496,"direction":23},"The 4 functions of an event platform",[],{"type":39,"text":498,"spans":499,"direction":23},"A professional event platform generally covers four main functions, each matching a key stage in organizing an event.",[],{"type":144,"text":501,"spans":502,"direction":23},"Attracting attendees: registration pages, invitations, ticketing",[503],{"start":34,"end":49,"type":51},{"type":144,"text":505,"spans":506,"direction":23},"Managing the event: attendee database, program, event logistics ",[507],{"start":34,"end":508,"type":51},18,{"type":144,"text":510,"spans":511,"direction":23},"Engaging attendees: networking, personalized agenda, event app",[512],{"start":34,"end":508,"type":51},{"type":144,"text":514,"spans":515,"direction":23},"Measuring results: statistics, performance analysis (attendance, satisfaction, ROI)",[516],{"start":34,"end":484,"type":51},{"type":39,"text":53,"spans":518,"direction":23},[],{"type":39,"text":53,"spans":520,"direction":23},[],{"type":39,"text":522,"spans":523,"direction":23},"In other words, an event management platform lets you run the entire event lifecycle, from registration through post-event analysis.",[],{"type":39,"text":53,"spans":525,"direction":23},[],{"type":56,"text":527,"spans":528,"direction":23},"What are the benefits of an event platform?",[],{"type":39,"text":530,"spans":531,"direction":23},"Organizing a professional event involves many teams, tools, and processes. Invitations, registration, logistics, communication, attendee follow-up: coordination can quickly become complex. This is exactly where an event platform comes in.",[],{"type":39,"text":53,"spans":533,"direction":23},[],{"type":62,"text":535,"spans":536,"direction":23},"Centralize to save time (and reduce errors)",[],{"type":39,"text":538,"spans":539,"direction":23},"When an event is managed with several tools, data ends up scattered. The result: files passed back and forth between teams, a higher risk of errors in attendee lists, time-consuming repetitive tasks, and harder coordination.",[],{"type":39,"text":541,"spans":542,"direction":23},"An event management platform centralizes all information in one place. In practice, you get a single tool to manage your event from start to finish. Fewer manual steps, less risk of error, and above all, much less time lost.",[543],{"start":544,"end":545,"type":51},94,147,{"type":39,"text":53,"spans":547,"direction":23},[],{"type":62,"text":549,"spans":550,"direction":23},"Standardized processes for better-organized events",[],{"type":39,"text":552,"spans":553,"direction":23},"When a company organizes several events a year (conferences, seminars, trade shows, client events, etc.), processes can quickly start to vary from one project to the next.",[554],{"start":69,"end":446,"type":71,"data":555},{"link_type":73,"url":556,"target":75},"https://www.digitevent.com/en/blog/organize-corporate-seminar-guide",{"type":39,"text":558,"spans":559,"direction":23},"With an event platform, you can standardize your organization, for example through:",[],{"type":144,"text":561,"spans":562,"direction":23},"Templates for registration pages or event websites",[563,564],{"start":34,"end":198,"type":51},{"start":565,"end":566,"type":71,"data":567},36,50,{"link_type":73,"url":568,"target":75},"https://www.digitevent.com/en/blog/event-website-seo-guide",{"type":144,"text":570,"spans":571,"direction":23},"Email templates and invitations",[572],{"start":34,"end":459,"type":51},{"type":144,"text":574,"spans":575,"direction":23},"Automated workflows for registration",[576],{"start":34,"end":148,"type":51},{"type":144,"text":578,"spans":579,"direction":23},"Clear management of roles and permissions",[580],{"start":34,"end":581,"type":51},25,{"type":39,"text":53,"spans":583,"direction":23},[],{"type":39,"text":53,"spans":585,"direction":23},[],{"type":39,"text":587,"spans":588,"direction":23},"The result: every event becomes easier to organize. Teams become more efficient, event management runs more smoothly, and new projects launch much faster.",[],{"type":39,"text":53,"spans":590,"direction":23},[],{"type":62,"text":592,"spans":593,"direction":23},"Clear oversight thanks to a “single source of truth”",[],{"type":39,"text":595,"spans":596,"direction":23},"An event isn't just about organizing it, you also need to measure its impact. How many attendees were actually there? What level of engagement during the conferences? How many leads were generated?",[],{"type":39,"text":598,"spans":599,"direction":23},"An event management platform makes it easy to answer these questions, thanks to:",[],{"type":144,"text":601,"spans":602,"direction":23},"Real-time dashboards",[603],{"start":34,"end":49,"type":51},{"type":144,"text":605,"spans":606,"direction":23},"Attendee data exports",[607],{"start":34,"end":294,"type":51},{"type":144,"text":609,"spans":610,"direction":23},"Registration and attendance statistics",[611],{"start":34,"end":190,"type":51},{"type":144,"text":613,"spans":614,"direction":23},"Syncing with your CRM or marketing tools",[615],{"start":34,"end":294,"type":51},{"type":39,"text":53,"spans":617,"direction":23},[],{"type":39,"text":53,"spans":619,"direction":23},[],{"type":39,"text":621,"spans":622,"direction":23},"This gives you a single source of truth to analyze your events' performance and improve the next ones.",[],{"type":39,"text":53,"spans":624,"direction":23},[],{"type":56,"text":626,"spans":627,"direction":23},"What are the key criteria for choosing your tool?",[],{"type":62,"text":629,"spans":630,"direction":23},"Must-haves for the attendee experience",[],{"type":39,"text":632,"spans":633,"direction":23},"A successful event starts with a smooth user experience. Every interaction with your attendees (before, during, and after the event) should be simple, intuitive, and consistent with your brand image.",[],{"type":39,"text":635,"spans":636,"direction":23},"A high-performing event platform must therefore support the entire attendee journey: ",[],{"type":144,"text":638,"spans":639,"direction":23},"Before the event: browsing the event website or landing pages, quick and simple registration, choosing workshops or sessions from the program, practical information to prepare for attending.",[640],{"start":34,"end":153,"type":51},{"type":144,"text":642,"spans":643,"direction":23},"On the day : event access and fast check-in, a personalized agenda, networking or matchmaking between attendees, useful notifications during the event.",[644],{"start":34,"end":80,"type":51},{"type":144,"text":646,"spans":647,"direction":23},"After the event: follow-up communications, satisfaction surveys, access to replays for hybrid or digital events",[648],{"start":34,"end":459,"type":51},{"type":39,"text":53,"spans":650,"direction":23},[],{"type":39,"text":53,"spans":652,"direction":23},[],{"type":39,"text":654,"spans":655,"direction":23},"But that's not all. The quality of the attendee experience also depends on customizing your platform to your brand colors, the platform's stability (it needs to handle large volumes of traffic), and an offline mode to run check-in even without a connection.",[],{"type":39,"text":657,"spans":658,"direction":23},"Keep this in mind: a smooth experience for your attendees becomes a reassuring one for organizers.",[],{"type":39,"text":53,"spans":660,"direction":23},[],{"type":39,"text":662,"spans":663,"direction":23},"💬 “Too many organizers still choose their platform based on features alone. In reality, the real difference comes down to user experience and data management. The success of an event mostly comes down to how smooth and personalized the experience is for the attendee: simple registration, fast check-in, easy interactions, post-event follow-up. A good event platform should orchestrate this entire journey, while helping organizers run their projects through data. And this centralization of event management then lets them save time to reinvest in designing a distinctive, memorable experience. ”, Cannelle Guinet, Customer Success ",[664,666,669,673],{"start":34,"end":665,"type":128},595,{"start":667,"end":668,"type":128},596,598,{"start":668,"end":670,"type":71,"data":671},634,{"link_type":73,"url":672,"target":75},"https://www.linkedin.com/in/cannelle-guinet-43781222a/",{"start":668,"end":670,"type":51},{"type":39,"text":53,"spans":675,"direction":23},[],{"type":62,"text":677,"spans":678,"direction":23},"Must-haves for production ",[],{"type":39,"text":680,"spans":681,"direction":23},"Organizing an event is a complex project. Between managing registrations, coordinating speakers, on-site logistics, and communication, event teams need a simple, reliable tool.",[],{"type":39,"text":683,"spans":684,"direction":23},"The first thing to check is therefore the usability of the event platform. A good solution should let you quickly create an event, manage registrations and invitations, edit content easily, and manage attendees without complicated steps.",[685],{"start":81,"end":686,"type":51},73,{"type":39,"text":53,"spans":688,"direction":23},[],{"type":39,"text":690,"spans":691,"direction":23},"Next, customer support is a criterion that's often underestimated, yet essential. In practice, you need to be able to count on responsive support, fast technical assistance, and a hotline available on the day in case something unexpected happens. ",[692],{"start":693,"end":694,"type":51},6,22,{"type":39,"text":53,"spans":696,"direction":23},[],{"type":39,"text":698,"spans":699,"direction":23},"Finally, some platforms may offer useful additional services, such as: ",[700],{"start":370,"end":701,"type":51},60,{"type":144,"text":703,"spans":704,"direction":23},"Strategic support for your events",[705],{"start":34,"end":484,"type":51},{"type":144,"text":707,"spans":708,"direction":23},"On-site teams",[709],{"start":34,"end":710,"type":51},13,{"type":144,"text":712,"spans":713,"direction":23},"Access control equipment rental",[714],{"start":34,"end":715,"type":51},31,{"type":144,"text":717,"spans":718,"direction":23},"Printing of event badges",[719,723],{"start":720,"end":162,"type":71,"data":721},12,{"link_type":73,"url":722,"target":75},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"start":34,"end":162,"type":51},{"type":39,"text":53,"spans":725,"direction":23},[],{"type":39,"text":53,"spans":727,"direction":23},[],{"type":39,"text":729,"spans":730,"direction":23},"These services can make a real difference when organizing large-scale events.",[],{"type":39,"text":53,"spans":732,"direction":23},[],{"type":62,"text":734,"spans":735,"direction":23},"Must-haves for data",[],{"type":39,"text":737,"spans":738,"direction":23},"Today, an event is also a strategic lever for marketing data. Your platform should therefore let you easily collect, analyze, and use the information tied to your events.",[739],{"start":740,"end":701,"type":51},26,{"type":39,"text":742,"spans":743,"direction":23},"This includes:",[],{"type":144,"text":745,"spans":746,"direction":23},"Tracking your event KPIs",[747],{"start":34,"end":162,"type":51},{"type":144,"text":749,"spans":750,"direction":23},"Monitoring registration and attendance rates",[751],{"start":34,"end":752,"type":51},44,{"type":144,"text":754,"spans":755,"direction":23},"Analyzing attendee engagement",[756],{"start":34,"end":757,"type":51},29,{"type":144,"text":759,"spans":760,"direction":23},"Measuring satisfaction",[761],{"start":34,"end":694,"type":51},{"type":39,"text":53,"spans":763,"direction":23},[],{"type":39,"text":53,"spans":765,"direction":23},[],{"type":39,"text":767,"spans":768,"direction":23},"For B2B events, it's also essential to be able to track generated leads and analyze interactions between attendees.",[769],{"start":770,"end":86,"type":71,"data":771},4,{"link_type":73,"url":772,"target":75},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":39,"text":774,"spans":775,"direction":23},"Finally, always check the platform's integration capabilities. A good solution should be able to connect to your existing tools: CRM, marketing tools, analytics solutions, etc. ",[776],{"start":777,"end":69,"type":51},37,{"type":39,"text":779,"spans":780,"direction":23},"This ensures your event data feeds directly into your marketing and sales strategy, so your event becomes a genuine source of value.",[],{"type":39,"text":53,"spans":782,"direction":23},[],{"type":56,"text":784,"spans":785,"direction":23},"7 key steps to choosing your event platform",[],{"type":39,"text":53,"spans":787,"direction":23},[],{"type":62,"text":789,"spans":790,"direction":23},"Step 1: clarify your goals ",[],{"type":39,"text":792,"spans":793,"direction":23},"Even before comparing solutions on the market, start with a simple question: why are you organizing these events? ",[],{"type":39,"text":795,"spans":796,"direction":23},"Goals can vary widely from one company to another:",[],{"type":144,"text":798,"spans":799,"direction":23},"Generating marketing leads",[800],{"start":34,"end":740,"type":51},{"type":144,"text":802,"spans":803,"direction":23},"Building your brand's visibility",[804],{"start":34,"end":198,"type":51},{"type":144,"text":806,"spans":807,"direction":23},"Building loyalty with clients or partners",[808],{"start":34,"end":153,"type":51},{"type":144,"text":810,"spans":811,"direction":23},"Organizing internal HR events",[812],{"start":34,"end":757,"type":51},{"type":144,"text":814,"spans":815,"direction":23},"Building a community around your company ",[816],{"start":34,"end":49,"type":51},{"type":39,"text":53,"spans":818,"direction":23},[],{"type":39,"text":53,"spans":820,"direction":23},[],{"type":39,"text":822,"spans":823,"direction":23},"In practice, these goals will shape the features you need, as well as the data and performance indicators to track. In other words: your event strategy should guide your choice of platform.",[],{"type":39,"text":53,"spans":825,"direction":23},[],{"type":62,"text":827,"spans":828,"direction":23},"Step 2: map out your events ",[],{"type":39,"text":830,"spans":831,"direction":23},"Not every company organizes the same kind of events. Some run a few internal seminars a year. Others run international conferences or trade shows bringing together several thousand attendees.",[832],{"start":833,"end":101,"type":71,"data":834},134,{"link_type":73,"url":835,"target":75},"https://www.digitevent.com/en/blog/trade-show-organization",{"type":39,"text":837,"spans":838,"direction":23},"So take the time to identify:",[],{"type":144,"text":840,"spans":841,"direction":23},"The types of events you organize (conferences, trade shows, seminars, client events, etc.)",[842,845],{"start":770,"end":148,"type":71,"data":843},{"link_type":73,"url":844,"target":75},"https://www.digitevent.com/en/blog/event-type-according-to-objective",{"start":34,"end":198,"type":51},{"type":144,"text":847,"spans":848,"direction":23},"The format: in-person, hybrid, or online event",[849],{"start":34,"end":123,"type":51},{"type":144,"text":851,"spans":852,"direction":23},"The average number of attendees",[853],{"start":34,"end":715,"type":51},{"type":144,"text":855,"spans":856,"direction":23},"How often you hold events during the year",[857],{"start":34,"end":858,"type":51},41,{"type":144,"text":860,"spans":861,"direction":23},"Logistical complexity: multiple rooms, multiple venues, streaming, etc.",[862],{"start":34,"end":294,"type":51},{"type":39,"text":53,"spans":864,"direction":23},[],{"type":39,"text":53,"spans":866,"direction":23},[],{"type":39,"text":868,"spans":869,"direction":23},"This mapping will help you choose a solution that can handle your events at their real scale.",[],{"type":39,"text":53,"spans":871,"direction":23},[],{"type":62,"text":873,"spans":874,"direction":23},"Step 3: formalize your “must-haves” vs. “nice-to-haves”",[],{"type":39,"text":876,"spans":877,"direction":23},"Every event platform offers plenty of features. But not all of them are essential.",[],{"type":39,"text":879,"spans":880,"direction":23},"To make your choice easier, sort your needs into two categories:",[],{"type":144,"text":882,"spans":883,"direction":23},"Essential features: registration management, event website creation, ticketing and payment, access control and check-in, event reporting, etc. ",[884,885],{"start":34,"end":508,"type":51},{"start":886,"end":887,"type":71,"data":888},111,119,{"link_type":73,"url":889,"target":75},"https://www.digitevent.com/en/blog/check-in-app-guide",{"type":144,"text":891,"spans":892,"direction":23},"Secondary features: advanced networking, event mobile app, AI matchmaking, social wall, community features, etc. ",[893,894],{"start":34,"end":508,"type":51},{"start":858,"end":895,"type":71,"data":896},57,{"link_type":73,"url":897,"target":75},"https://www.digitevent.com/en/blog/why-adopt-event-app",{"type":39,"text":53,"spans":899,"direction":23},[],{"type":39,"text":53,"spans":901,"direction":23},[],{"type":39,"text":903,"spans":904,"direction":23},"Think in terms of features, but also your requirements around security standards, usability, and the vendor's commitment to their tool's performance.",[],{"type":39,"text":906,"spans":907,"direction":23},"This prioritization helps you choose an event platform that truly fits how you work.",[],{"type":39,"text":53,"spans":909,"direction":23},[],{"type":62,"text":911,"spans":912,"direction":23},"Step 4: demand data centralization ",[],{"type":39,"text":914,"spans":915,"direction":23},"One of the biggest benefits of an event management platform is data centralization.",[],{"type":39,"text":917,"spans":918,"direction":23},"Your solution should let you:",[],{"type":144,"text":920,"spans":921,"direction":23},"Centralize your attendee database",[922],{"start":34,"end":475,"type":51},{"type":144,"text":924,"spans":925,"direction":23},"Keep a history of your events",[926],{"start":34,"end":757,"type":51},{"type":144,"text":928,"spans":929,"direction":23},"Segment your guests",[930],{"start":34,"end":148,"type":51},{"type":144,"text":932,"spans":933,"direction":23},"Sync data with your CRM",[934],{"start":34,"end":935,"type":51},23,{"type":39,"text":53,"spans":937,"direction":23},[],{"type":39,"text":53,"spans":939,"direction":23},[],{"type":39,"text":941,"spans":942,"direction":23},"This way, your events become a strategic source of marketing and sales data.",[],{"type":39,"text":53,"spans":944,"direction":23},[],{"type":62,"text":946,"spans":947,"direction":23},"Step 5: secure compliance and governance ",[],{"type":39,"text":949,"spans":950,"direction":23},"Managing attendee data comes with regulatory obligations.",[],{"type":39,"text":952,"spans":953,"direction":23},"Your platform must therefore be:",[],{"type":144,"text":955,"spans":956,"direction":23},"GDPR-compliant",[957],{"start":34,"end":86,"type":51},{"type":144,"text":959,"spans":960,"direction":23},"Transparent about data management",[961],{"start":34,"end":475,"type":51},{"type":144,"text":963,"spans":964,"direction":23},"Compliant with consent and retention rules",[965],{"start":34,"end":81,"type":51},{"type":144,"text":967,"spans":968,"direction":23},"ISO 27001 certified",[969],{"start":34,"end":148,"type":51},{"type":39,"text":53,"spans":971,"direction":23},[],{"type":39,"text":53,"spans":973,"direction":23},[],{"type":39,"text":975,"spans":976,"direction":23},"Also check role and permission management, especially if several teams or partners can work on managing your events.",[977],{"start":80,"end":858,"type":51},{"type":39,"text":53,"spans":979,"direction":23},[],{"type":62,"text":981,"spans":982,"direction":23},"Step 6: test with a real case",[],{"type":39,"text":984,"spans":985,"direction":23},"Nothing replaces a hands-on test. Ideally, run a POC (Proof of Concept) on a real event, for example an internal event, a small seminar, or a smaller-scale conference. ",[986],{"start":987,"end":988,"type":51},49,71,{"type":39,"text":990,"spans":991,"direction":23},"Define success criteria up front:",[992],{"start":430,"end":935,"type":51},{"type":144,"text":994,"spans":995,"direction":23},"Ease of creating the event",[],{"type":144,"text":997,"spans":998,"direction":23},"Simplicity of registration",[],{"type":144,"text":1000,"spans":1001,"direction":23},"Smoothness of check-in",[],{"type":144,"text":1003,"spans":1004,"direction":23},"Quality of the data collected",[],{"type":144,"text":1006,"spans":1007,"direction":23},"Attendee satisfaction ",[],{"type":39,"text":53,"spans":1009,"direction":23},[],{"type":39,"text":53,"spans":1011,"direction":23},[],{"type":39,"text":1013,"spans":1014,"direction":23},"This test validates how the platform performs in real use.",[],{"type":39,"text":53,"spans":1016,"direction":23},[],{"type":62,"text":1018,"spans":1019,"direction":23},"Step 7: measure ROI ",[],{"type":39,"text":1021,"spans":1022,"direction":23},"Last step: measure your event platform's ROI before, during, and after the event. ",[],{"type":39,"text":1024,"spans":1025,"direction":23},"Analyze: ",[],{"type":144,"text":1027,"spans":1028,"direction":23},"Before the event: invitation performance and the registration rate.",[1029],{"start":34,"end":153,"type":51},{"type":144,"text":1031,"spans":1032,"direction":23},"During the event: the actual attendance rate, attendee engagement, networking interactions, etc. ",[1033],{"start":34,"end":153,"type":51},{"type":144,"text":1035,"spans":1036,"direction":23},"After the event: attendee satisfaction, leads generated, marketing or sales impact",[1037],{"start":34,"end":459,"type":51},{"type":39,"text":53,"spans":1039,"direction":23},[],{"type":39,"text":53,"spans":1041,"direction":23},[],{"type":39,"text":1043,"spans":1044,"direction":23},"To go further on this topic, check out our article on the essential event KPIs to prove your ROI and defend your budget. These indicators will help you run your events like true strategic projects.",[1045],{"start":757,"end":887,"type":71,"data":1046},{"link_type":73,"url":1047,"target":75},"https://www.digitevent.com/en/blog/event-kpis",{"type":39,"text":53,"spans":1049,"direction":23},[],{"type":56,"text":1051,"spans":1052,"direction":23},"What features should you demand from an event platform?",[],{"type":39,"text":1054,"spans":1055,"direction":23},"Not all event platforms offer the same capabilities. Some are limited to registration or ticketing, while others cover the entire event management process, from communication through performance analysis.",[],{"type":39,"text":1057,"spans":1058,"direction":23},"If you want to choose a complete event platform, certain features are non-negotiable. Here are the main ones.",[],{"type":39,"text":53,"spans":1060,"direction":23},[],{"type":62,"text":1062,"spans":1063,"direction":23},"Registration, ticketing, and attendee journey",[],{"type":39,"text":1065,"spans":1066,"direction":23},"A good event management platform should simplify the whole registration phase.",[],{"type":39,"text":1068,"spans":1069,"direction":23},"Essential features:",[],{"type":144,"text":1071,"spans":1072,"direction":23},"Configurable registration forms",[1073],{"start":34,"end":715,"type":51},{"type":144,"text":1075,"spans":1076,"direction":23},"Invitation management and RSVP",[1077,1080],{"start":34,"end":294,"type":71,"data":1078},{"link_type":73,"url":1079,"target":75},"https://www.digitevent.com/en/blog/professional-event-invitation",{"start":34,"end":1081,"type":51},30,{"type":144,"text":1083,"spans":1084,"direction":23},"Ticketing and online payment (if needed)",[1085],{"start":34,"end":757,"type":51},{"type":144,"text":1087,"spans":1088,"direction":23},"Automated transactional emails: confirmation, ticket delivery, practical information",[1089],{"start":34,"end":1081,"type":51},{"type":39,"text":53,"spans":1091,"direction":23},[],{"type":39,"text":53,"spans":1093,"direction":23},[],{"type":62,"text":1095,"spans":1096,"direction":23},"Attendee management and database",[],{"type":39,"text":1098,"spans":1099,"direction":23},"An event generates a lot of information. Your platform should therefore let you centralize attendee data.",[],{"type":39,"text":1101,"spans":1102,"direction":23},"Key features:",[],{"type":144,"text":1104,"spans":1105,"direction":23},"Attendee directory",[1106],{"start":34,"end":508,"type":51},{"type":144,"text":1108,"spans":1109,"direction":23},"Segmenting your database, to target different types of guests: VIPs, prospects, clients, press, partners, etc.",[1110],{"start":34,"end":162,"type":51},{"type":144,"text":1112,"spans":1113,"direction":23},"Multi-event history",[1114],{"start":34,"end":148,"type":51},{"type":144,"text":1116,"spans":1117,"direction":23},"Data export or CRM sync",[1118],{"start":34,"end":80,"type":51},{"type":39,"text":53,"spans":1120,"direction":23},[],{"type":39,"text":53,"spans":1122,"direction":23},[],{"type":62,"text":1124,"spans":1125,"direction":23},"Communication and marketing automation",[],{"type":39,"text":1127,"spans":1128,"direction":23},"A high-performing event platform should also make your communication easier.",[],{"type":39,"text":1130,"spans":1131,"direction":23},"Important features:",[],{"type":144,"text":1133,"spans":1134,"direction":23},"Creating event websites or landing pages",[1135],{"start":34,"end":935,"type":51},{"type":144,"text":1137,"spans":1138,"direction":23},"Email campaigns and no-show follow-ups",[1139],{"start":34,"end":459,"type":51},{"type":144,"text":1141,"spans":1142,"direction":23},"Automated scenarios: registration confirmation, day-before reminder, post-event feedback, etc.",[1143,1144],{"start":34,"end":148,"type":51},{"start":446,"end":1145,"type":71,"data":1146},79,{"link_type":73,"url":1147,"target":75},"https://www.digitevent.com/en/blog/post-event-strategy",{"type":144,"text":1149,"spans":1150,"direction":23},"UTM tracking to measure performance",[1151],{"start":34,"end":720,"type":51},{"type":39,"text":53,"spans":1153,"direction":23},[],{"type":39,"text":53,"spans":1155,"direction":23},[],{"type":62,"text":1157,"spans":1158,"direction":23},"Content and program management",[],{"type":39,"text":1160,"spans":1161,"direction":23},"Program management is a central part of organizing an event.",[],{"type":39,"text":1163,"spans":1164,"direction":23},"Expected features: ",[],{"type":144,"text":1166,"spans":1167,"direction":23},"Scheduling for conferences, workshops, or sessions",[1168],{"start":34,"end":740,"type":51},{"type":144,"text":1170,"spans":1171,"direction":23},"Speaker management",[1172],{"start":34,"end":508,"type":51},{"type":144,"text":1174,"spans":1175,"direction":23},"Dedicated pages for the event's sponsors or partners",[1176],{"start":34,"end":459,"type":51},{"type":144,"text":1178,"spans":1179,"direction":23},"Streaming or replay for hybrid or digital events",[1180],{"start":34,"end":148,"type":51},{"type":39,"text":53,"spans":1182,"direction":23},[],{"type":39,"text":53,"spans":1184,"direction":23},[],{"type":62,"text":1186,"spans":1187,"direction":23},"Check-in, access control, and on-site logistics",[],{"type":39,"text":1189,"spans":1190,"direction":23},"On the day, everything needs to run smoothly. ",[],{"type":39,"text":1192,"spans":1193,"direction":23},"A professional event platform should therefore offer:",[],{"type":144,"text":1195,"spans":1196,"direction":23},"Mobile check-in via QR code",[1197],{"start":34,"end":459,"type":51},{"type":144,"text":1199,"spans":1200,"direction":23},"Queue management and arrivals",[1201],{"start":34,"end":153,"type":51},{"type":144,"text":1203,"spans":1204,"direction":23},"Printing and managing event badges",[1205],{"start":34,"end":370,"type":51},{"type":144,"text":1207,"spans":1208,"direction":23},"Real-time attendance statistics",[1209],{"start":34,"end":715,"type":51},{"type":39,"text":53,"spans":1211,"direction":23},[],{"type":39,"text":53,"spans":1213,"direction":23},[],{"type":62,"text":1215,"spans":1216,"direction":23},"Attendee interaction and engagement",[],{"type":39,"text":1218,"spans":1219,"direction":23},"Today, an event is no longer just a program: modern platforms offer tools to boost attendee engagement.",[1220],{"start":1221,"end":217,"type":51},77,{"type":39,"text":1223,"spans":1224,"direction":23},"For example: ",[],{"type":144,"text":1226,"spans":1227,"direction":23},"Networking between attendees, to improve interaction",[1228],{"start":34,"end":1229,"type":51},28,{"type":144,"text":1231,"spans":1232,"direction":23},"Matchmaking, by AI or by criteria",[1233,1236],{"start":34,"end":80,"type":71,"data":1234},{"link_type":73,"url":1235,"target":75},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"start":34,"end":80,"type":51},{"type":144,"text":1238,"spans":1239,"direction":23},"Personalized sessions and agenda",[1240],{"start":34,"end":198,"type":51},{"type":144,"text":1242,"spans":1243,"direction":23},"Mobile event app",[1244],{"start":34,"end":153,"type":51},{"type":144,"text":1246,"spans":1247,"direction":23},"Chat or messaging",[1248],{"start":34,"end":484,"type":51},{"type":144,"text":1250,"spans":1251,"direction":23},"Social Wall",[1252],{"start":34,"end":80,"type":51},{"type":39,"text":53,"spans":1254,"direction":23},[],{"type":39,"text":53,"spans":1256,"direction":23},[],{"type":39,"text":1258,"spans":1259,"direction":23},"These features improve the user experience and encourage interaction.",[],{"type":39,"text":53,"spans":1261,"direction":23},[],{"type":62,"text":1263,"spans":1264,"direction":23},"Data, analytics, and ROI",[],{"type":39,"text":1266,"spans":1267,"direction":23},"An event management platform should also let you measure the real impact of your events.",[],{"type":39,"text":1068,"spans":1269,"direction":23},[],{"type":144,"text":1271,"spans":1272,"direction":23},"Tracking event KPIs: registration rate vs. attendance rate,",[1273],{"start":34,"end":294,"type":51},{"type":144,"text":1275,"spans":1276,"direction":23},"Satisfaction surveys and NPS",[1277],{"start":34,"end":1229,"type":51},{"type":144,"text":1279,"spans":1280,"direction":23},"Personalized dashboard",[1281],{"start":34,"end":694,"type":51},{"type":144,"text":1283,"spans":1284,"direction":23},"Tracking generated leads (for B2B events)",[1285],{"start":34,"end":162,"type":51},{"type":39,"text":53,"spans":1287,"direction":23},[],{"type":39,"text":53,"spans":1289,"direction":23},[],{"type":39,"text":1291,"spans":1292,"direction":23},"This data lets you assess your events' performance and improve future editions.",[],{"type":39,"text":53,"spans":1294,"direction":23},[],{"type":62,"text":1296,"spans":1297,"direction":23},"Integrations, security, and compliance",[],{"type":39,"text":1299,"spans":1300,"direction":23},"Finally, your platform needs to integrate with your digital ecosystem.",[],{"type":39,"text":1302,"spans":1303,"direction":23},"Key features: ",[],{"type":144,"text":1305,"spans":1306,"direction":23},"Integration with your CRM (HubSpot, Salesforce, etc.)",[1307],{"start":34,"end":581,"type":51},{"type":144,"text":1309,"spans":1310,"direction":23},"GDPR compliance , including consent management, secure data retention, right to be forgotten, etc.",[1311,1314],{"start":34,"end":459,"type":71,"data":1312},{"link_type":73,"url":1313,"target":75},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"start":34,"end":153,"type":51},{"type":144,"text":1316,"spans":1317,"direction":23},"Role and permission management",[1318],{"start":34,"end":1081,"type":51},{"type":39,"text":354,"spans":1320,"direction":23},[],{"type":39,"text":1322,"spans":1323,"direction":23},"You'll have gathered by now: choosing your tool shapes not only your event management, but also your marketing strategy and the attendee experience you want to offer.\n",[],{"type":39,"text":1325,"spans":1326,"direction":23},"The best event platforms handle the entire production and tracking chain for events, as well as the whole user journey.\n",[],{"type":39,"text":1328,"spans":1329,"direction":23},"That's precisely the goal of a solution like Digitevent.",[],{"type":39,"text":1331,"spans":1332,"direction":23},"And if you want to see concretely how a complete event management platform can simplify your organization and improve your events, the simplest way is still to try it. ",[],{"type":39,"text":53,"spans":1334,"direction":23},[],{"type":39,"text":1336,"spans":1337,"direction":23},"Request a Digitevent demo to see the platform in action.",[1338],{"start":34,"end":581,"type":71,"data":1339},{"link_type":73,"url":1340,"target":75},"https://www.digitevent.com/fr",[1342],{"primary":1343,"items":1352,"id":390,"slice_type":391,"slice_label":8},{"seo_title":1344,"seo_meta_descriptions":1348},[1345],{"type":39,"text":1346,"spans":1347,"direction":23},"How to choose an event platform? The complete guide",[],[1349],{"type":39,"text":1350,"spans":1351,"direction":23},"Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events",[],[1353],{},{"id":1355,"lang":394,"type":9,"uid":1356},"akYmuhIAACgAyuDR","plateforme-evenementielle",{"id":1358,"uid":1359,"url":8,"type":9,"tags":1360,"first_publication_date":1362,"slugs":1363,"linked_documents":1365,"lang":16,"data":1366,"_source":1783},"en_blog_article_tendances-evenementielles","event-trends",[1361,11],"conseil","2026-07-02T10:08:00+0000",[1364],"les-10-tendances-evenementielles-2026-a-suivre",[],{"distribution":11,"article_title":1367,"author_name":24,"publication_date":1371,"banner_image":1372,"article_content":1379,"main_tag":1768,"body":1769},[1368],{"type":20,"text":1369,"spans":1370,"direction":23},"The 10 event trends to watch in 2026",[],"2026-02-02T08:52:00+0000",{"dimensions":1373,"alt":1375,"copyright":8,"url":1376,"id":1377,"edit":1378},{"width":28,"height":1374},600,"Illustration depicting a professional event with a conference, artificial intelligence, data visualizations, immersive technologies, and event innovation.","https://images.prismic.io/digi-www/aXx3TQIvOtkhCG9B_ChatGPT-Image-30-janv.-2026_-10_16_29.webp?auto=format%2Ccompress&w=900&h=600","aXx3TQIvOtkhCG9B",{"x":34,"y":34,"zoom":35,"background":36},[1380,1383,1385,1388,1394,1400,1402,1405,1408,1411,1415,1419,1423,1427,1429,1431,1434,1436,1439,1442,1445,1449,1453,1457,1459,1461,1465,1467,1470,1473,1476,1480,1484,1488,1490,1492,1498,1500,1512,1514,1517,1521,1524,1528,1532,1536,1540,1542,1544,1547,1549,1552,1555,1558,1562,1566,1570,1574,1576,1579,1581,1584,1587,1590,1594,1598,1602,1604,1606,1609,1611,1614,1617,1620,1624,1628,1632,1636,1638,1640,1643,1645,1648,1654,1657,1661,1665,1669,1671,1673,1676,1678,1681,1684,1687,1691,1695,1699,1703,1705,1707,1715,1717,1720,1723,1726,1730,1734,1736,1738,1746,1752,1754,1757,1760,1763],{"type":39,"text":1381,"spans":1382,"direction":23},"Updated on 02/02/2026",[],{"type":39,"text":53,"spans":1384,"direction":23},[],{"type":39,"text":1386,"spans":1387,"direction":23},"In 2025, the event industry was marked by a strong resurgence of physical and hybrid events. This year, the sector enters a new era. A pivotal year: the global event industry must contend with persistent economic instability, increased budget pressure, and ever-higher expectations, from both the public and companies.",[],{"type":39,"text":1389,"spans":1390,"direction":23},"In this context, professional events are no longer a simple expense item: they stand out as a high-value strategic asset, capable of generating return on investment, strengthening engagement, enhancing a brand, and creating memorable experiences.",[1391],{"start":1392,"end":1393,"type":51},92,120,{"type":39,"text":1395,"spans":1396,"direction":23},"In 2026, the event becomes a lever for strategy, event communication, marketing, and internal as well as external collaboration. Here are the 10 major event trends to take into account.",[1397],{"start":1398,"end":1399,"type":51},142,164,{"type":39,"text":53,"spans":1401,"direction":23},[],{"type":56,"text":1403,"spans":1404,"direction":23},"1. Artificial intelligence becomes the standard for event platforms",[],{"type":39,"text":1406,"spans":1407,"direction":23},"The gimmick AI is over: in 2026, artificial intelligence establishes itself as a genuine event management tool, built into the core of event platforms.",[],{"type":39,"text":1409,"spans":1410,"direction":23},"AI acts as an intelligent copilot for the organizer, the team, and the attendee, with concrete use cases:",[],{"type":144,"text":1412,"spans":1413,"direction":23},"Automation of management workflows",[1414],{"start":34,"end":370,"type":51},{"type":144,"text":1416,"spans":1417,"direction":23},"Personalized recommendations based on data",[1418],{"start":34,"end":1229,"type":51},{"type":144,"text":1420,"spans":1421,"direction":23},"Smart assistants for organizers and guests",[1422],{"start":34,"end":153,"type":51},{"type":144,"text":1424,"spans":1425,"direction":23},"Predictive analytics in real time",[1426],{"start":34,"end":294,"type":51},{"type":39,"text":53,"spans":1428,"direction":23},[],{"type":39,"text":53,"spans":1430,"direction":23},[],{"type":39,"text":1432,"spans":1433,"direction":23},"The goal: free up time for the human element, emotion, experience creation, and interaction. This new technology is transforming the way the event industry is designed, managed, and measured, one that has become smarter, more efficient, and more personalized.",[],{"type":39,"text":53,"spans":1435,"direction":23},[],{"type":56,"text":1437,"spans":1438,"direction":23},"2. Hyper-flexible events in an unstable world",[],{"type":39,"text":1440,"spans":1441,"direction":23},"Last-minute decisions, budget constraints, shifting formats, logistical uncertainties: 2026 calls for agile, flexible organization.",[],{"type":39,"text":1443,"spans":1444,"direction":23},"This hyper-flexibility plays out on three levels:",[],{"type":144,"text":1446,"spans":1447,"direction":23},"Operational: adjustable capacity, modular formats, hybrid or fully in-person journeys and events",[1448],{"start":34,"end":80,"type":51},{"type":144,"text":1450,"spans":1451,"direction":23},"Commercial: modular or à la carte offers, short or long formats",[1452],{"start":34,"end":123,"type":51},{"type":144,"text":1454,"spans":1455,"direction":23},"Organizational: task-force teams, evolving schedules",[1456],{"start":34,"end":86,"type":51},{"type":39,"text":53,"spans":1458,"direction":23},[],{"type":39,"text":53,"spans":1460,"direction":23},[],{"type":39,"text":1462,"spans":1463,"direction":23},"This approach also helps limit waste and environmental impact by precisely matching resources to actual needs. An opportunity to combine performance, restraint, and sustainability.",[1464],{"start":581,"end":69,"type":51},{"type":39,"text":53,"spans":1466,"direction":23},[],{"type":56,"text":1468,"spans":1469,"direction":23},"3. Data-driven decision-making becomes essential",[],{"type":39,"text":1471,"spans":1472,"direction":23},"Another event trend for 2026: the \"gut feeling\" event no longer has a place. In the event market, a data-driven vision reigns.",[],{"type":39,"text":1474,"spans":1475,"direction":23},"Organizers need: ",[],{"type":144,"text":1477,"spans":1478,"direction":23},"A 360° view of the user experience",[1479],{"start":34,"end":370,"type":51},{"type":144,"text":1481,"spans":1482,"direction":23},"Centralized data",[1483],{"start":34,"end":153,"type":51},{"type":144,"text":1485,"spans":1486,"direction":23},"Clear reporting for management",[1487],{"start":34,"end":459,"type":51},{"type":39,"text":53,"spans":1489,"direction":23},[],{"type":39,"text":53,"spans":1491,"direction":23},[],{"type":39,"text":1493,"spans":1494,"direction":23},"Data becomes a lever for analysis, journey optimization, resource allocation, and cost reduction. Thanks to AI, we now talk about event prediction: it's possible to anticipate flow, attendance, peak periods, operational needs (both human and technical), and adjust the organization in advance.",[1495],{"start":1496,"end":1497,"type":51},130,146,{"type":39,"text":53,"spans":1499,"direction":23},[],{"type":39,"text":1501,"spans":1502,"direction":23},"💬 \"In a market that's constantly evolving, performance is no longer guessed, it's measured. The events that make an impression on attendees are the ones that combine personalization, interaction, and meaning. That's why an event platform becomes an absolute must-have: it combines data centralization and collaboration to create memorable experiences, for the public and for the teams alike.\", Joy Grand, Marketing Manager at Digitevent",[1503,1505,1507,1511],{"start":34,"end":1504,"type":51},3,{"start":1504,"end":1506,"type":128},393,{"start":1508,"end":1509,"type":71,"data":1510},395,437,{"link_type":73,"url":325,"target":75},{"start":1506,"end":1509,"type":51},{"type":39,"text":53,"spans":1513,"direction":23},[],{"type":56,"text":1515,"spans":1516,"direction":23},"4. Event ROI under constant scrutiny",[],{"type":39,"text":1518,"spans":1519,"direction":23},"In 2026, with tightly controlled budgets, every event must prove its role and value. ROI becomes a continuously tracked indicator, before, during, and after the event.",[1520],{"start":375,"end":100,"type":51},{"type":39,"text":1522,"spans":1523,"direction":23},"KPIs are no longer limited to attendance, you also need to take into account: ",[],{"type":144,"text":1525,"spans":1526,"direction":23},"Audience engagement",[1527],{"start":34,"end":148,"type":51},{"type":144,"text":1529,"spans":1530,"direction":23},"Lead generation",[1531],{"start":34,"end":459,"type":51},{"type":144,"text":1533,"spans":1534,"direction":23},"Impact on brand awareness",[1535],{"start":34,"end":581,"type":51},{"type":144,"text":1537,"spans":1538,"direction":23},"Sales performance post-event",[1539],{"start":34,"end":508,"type":51},{"type":39,"text":53,"spans":1541,"direction":23},[],{"type":39,"text":53,"spans":1543,"direction":23},[],{"type":39,"text":1545,"spans":1546,"direction":23},"This is where the dashboards of an event solution like Digitevent truly come into their own: by offering a clear, actionable, real-time measurement of the data that lets you calculate your return on investment.",[],{"type":39,"text":53,"spans":1548,"direction":23},[],{"type":56,"text":1550,"spans":1551,"direction":23},"5. Digital security becomes a selection criterion",[],{"type":39,"text":1553,"spans":1554,"direction":23},"The rise in cyber threats makes digital security a major issue for the event industry.",[],{"type":39,"text":1556,"spans":1557,"direction":23},"Companies expect from their providers: ",[],{"type":144,"text":1559,"spans":1560,"direction":23},"Secure hosting",[1561],{"start":34,"end":86,"type":51},{"type":144,"text":1563,"spans":1564,"direction":23},"Access governance",[1565],{"start":34,"end":484,"type":51},{"type":144,"text":1567,"spans":1568,"direction":23},"Traceability of actions",[1569],{"start":34,"end":935,"type":51},{"type":144,"text":1571,"spans":1572,"direction":23},"Recognized certifications",[1573],{"start":34,"end":581,"type":51},{"type":39,"text":354,"spans":1575,"direction":23},[],{"type":39,"text":1577,"spans":1578,"direction":23},"Beyond the technical aspect, cybersecurity becomes a matter of trust, reputation, and customer engagement.",[],{"type":39,"text":53,"spans":1580,"direction":23},[],{"type":56,"text":1582,"spans":1583,"direction":23},"6. Physical security at events is on the rise",[],{"type":39,"text":1585,"spans":1586,"direction":23},"According to customer relations specialist Thierry Spencer, in 2026, customers are anxious and in search of reassurance. That's why physical security becomes a fully-fledged component of the attendee experience.",[],{"type":39,"text":1588,"spans":1589,"direction":23},"New practices and innovations are therefore emerging, such as: ",[],{"type":144,"text":1591,"spans":1592,"direction":23},"Crowd modeling",[1593],{"start":34,"end":86,"type":51},{"type":144,"text":1595,"spans":1596,"direction":23},"Anticipating risk zones",[1597],{"start":34,"end":935,"type":51},{"type":144,"text":1599,"spans":1600,"direction":23},"AI-assisted monitoring (density, flow, tension zones)",[1601],{"start":34,"end":694,"type":51},{"type":39,"text":53,"spans":1603,"direction":23},[],{"type":39,"text":53,"spans":1605,"direction":23},[],{"type":39,"text":1607,"spans":1608,"direction":23},"Whether it's a congress, a conference, an evening event, a seminar, or a public event, security directly contributes to delivering a smooth, calm, and memorable experience for attendees.",[],{"type":39,"text":53,"spans":1610,"direction":23},[],{"type":56,"text":1612,"spans":1613,"direction":23},"7. The event becomes a content machine",[],{"type":39,"text":1615,"spans":1616,"direction":23},"The event is no longer an isolated moment. It becomes a fully-fledged media channel, generating content before, during, and after.",[],{"type":39,"text":1618,"spans":1619,"direction":23},"The formats used are many and varied:",[],{"type":144,"text":1621,"spans":1622,"direction":23},"Live videos and replays",[1623],{"start":34,"end":935,"type":51},{"type":144,"text":1625,"spans":1626,"direction":23},"Short clips for social media",[1627],{"start":34,"end":80,"type":51},{"type":144,"text":1629,"spans":1630,"direction":23},"AI-assisted summaries",[1631],{"start":34,"end":294,"type":51},{"type":144,"text":1633,"spans":1634,"direction":23},"Immersive and interactive formats",[1635],{"start":34,"end":475,"type":51},{"type":39,"text":53,"spans":1637,"direction":23},[],{"type":39,"text":53,"spans":1639,"direction":23},[],{"type":39,"text":1641,"spans":1642,"direction":23},"The result: increased visibility, ROI extended over time, and stronger alignment between communications, marketing, and sales.",[],{"type":39,"text":53,"spans":1644,"direction":23},[],{"type":56,"text":1646,"spans":1647,"direction":23},"8. Immersive, interactive experiences to bring attendees on board",[],{"type":39,"text":1649,"spans":1650,"direction":23},"Still according to Thierry Spencer, the customer must be \"brought on board\" in 2026. They no longer want to attend: they want to interact, choose, contribute. The immersive experience becomes central. In short, they want to be treated as an active participant in the companies they buy from (and therefore, in their events).",[1651],{"start":1652,"end":1653,"type":51},237,290,{"type":39,"text":1655,"spans":1656,"direction":23},"Hence why the immersive experience becomes central to events, for example through: ",[],{"type":144,"text":1658,"spans":1659,"direction":23},"Collaborative mobile apps",[1660],{"start":34,"end":581,"type":51},{"type":144,"text":1662,"spans":1663,"direction":23},"Gamification",[1664],{"start":34,"end":720,"type":51},{"type":144,"text":1666,"spans":1667,"direction":23},"Interactive journeys for a personalized experience",[1668],{"start":34,"end":566,"type":51},{"type":39,"text":53,"spans":1670,"direction":23},[],{"type":39,"text":53,"spans":1672,"direction":23},[],{"type":39,"text":1674,"spans":1675,"direction":23},"These immersive formats transform the tailored experience, strengthen emotion, and boost memorability.",[],{"type":39,"text":53,"spans":1677,"direction":23},[],{"type":56,"text":1679,"spans":1680,"direction":23},"9. Eco-responsibility becomes the norm",[],{"type":39,"text":1682,"spans":1683,"direction":23},"In 2026, sustainability is no longer a differentiating argument: it's a prerequisite, almost a standard. We're moving from a 2025 where event providers and venues declared their CSR commitment, to a 2026 where they're asked for concrete proof.",[],{"type":39,"text":1685,"spans":1686,"direction":23},"Companies expect, among other things:",[],{"type":144,"text":1688,"spans":1689,"direction":23},"Measurable indicators",[1690],{"start":34,"end":294,"type":51},{"type":144,"text":1692,"spans":1693,"direction":23},"A reduction in carbon footprint",[1694],{"start":34,"end":715,"type":51},{"type":144,"text":1696,"spans":1697,"direction":23},"Responsible use of materials",[1698],{"start":34,"end":1229,"type":51},{"type":144,"text":1700,"spans":1701,"direction":23},"Concrete CSR commitments",[1702],{"start":34,"end":162,"type":51},{"type":39,"text":53,"spans":1704,"direction":23},[],{"type":39,"text":53,"spans":1706,"direction":23},[],{"type":39,"text":1708,"spans":1709,"direction":23},"Need concrete ideas to follow this 2026 event trend? Discover 12 concrete actions to implement for an eco-responsible event.",[1710],{"start":1711,"end":1712,"type":71,"data":1713},53,123,{"link_type":73,"url":1714,"target":75},"https://www.digitevent.com/en/blog/sustainable-event",{"type":39,"text":53,"spans":1716,"direction":23},[],{"type":56,"text":1718,"spans":1719,"direction":23},"10. Well-being and the quality of interactions as performance levers",[],{"type":39,"text":1721,"spans":1722,"direction":23},"In 2026, the place of well-being in events is growing, and becoming a performance lever. ",[],{"type":39,"text":1724,"spans":1725,"direction":23},"Organizers are paying closer attention to: ",[],{"type":144,"text":1727,"spans":1728,"direction":23},"Attendee well-being, for example through quiet zones planned into the venue layout",[1729],{"start":34,"end":148,"type":51},{"type":144,"text":1731,"spans":1732,"direction":23},"Production team well-being, thanks to more realistic schedules, or better anticipation of workload",[1733],{"start":34,"end":740,"type":51},{"type":39,"text":53,"spans":1735,"direction":23},[],{"type":39,"text":53,"spans":1737,"direction":23},[],{"type":39,"text":1739,"spans":1740,"direction":23},"What's more, community-building events are in vogue. Tighter formats (such as workshops, micro-conferences, or highly targeted themed tracks) help foster quality interactions and build a genuine community. We're also seeing the rise of informal moments for networking and developing natural interactions. Everything needed to deliver a human, engaging, and lasting experience.",[1741,1743],{"start":710,"end":1742,"type":51},51,{"start":1744,"end":1745,"type":51},224,253,{"type":39,"text":1747,"spans":1748,"direction":23},"And to follow this 2026 event trend, nothing beats deploying an event app like Digitevent's: it lets you create personalized journeys for each attendee, as well as small-group sessions.",[1749],{"start":69,"end":686,"type":71,"data":1750},{"link_type":73,"url":1751,"target":75},"https://www.digitevent.com/en/feature/event-app",{"type":39,"text":53,"spans":1753,"direction":23},[],{"type":56,"text":1755,"spans":1756,"direction":23},"Supporting you through these 2026 event trends",[],{"type":39,"text":1758,"spans":1759,"direction":23},"In light of these major event trends, Digitevent supports organizers in creating smart, flexible, secure, and responsible events.",[],{"type":39,"text":1761,"spans":1762,"direction":23},"From registration management to post-event analysis, including the attendee experience and ROI measurement, Digitevent stands out as a key partner in your 2026 event strategy.",[],{"type":39,"text":1764,"spans":1765,"direction":23},"Request a demo now, and discover how to transform your events into genuine performance levers.",[1766],{"start":34,"end":508,"type":71,"data":1767},{"link_type":73,"url":372,"target":75},"news",[1770],{"primary":1771,"items":1780,"id":1782,"slice_type":391,"slice_label":8},{"seo_title":1772,"seo_meta_descriptions":1776},[1773],{"type":39,"text":1774,"spans":1775,"direction":23},"2026 event trends: the organizer's guide",[],[1777],{"type":39,"text":1778,"spans":1779,"direction":23},"What are the 2026 event trends? Anticipate the key shifts to create engaging, sustainable, and measurable events",[],[1781],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690",{"id":1784,"lang":394,"type":9,"uid":1785},"akYm8xIAAC0AyuG7","tendances-evenementielles",{"id":1787,"uid":1788,"url":8,"type":9,"tags":1789,"first_publication_date":1790,"slugs":1791,"linked_documents":1793,"lang":16,"data":1794,"_source":1900},"en_blog_article_lorsque-vos-participants-ont-besoin-de-se-detendre","relaxation-robot-for-event-attendees",[11],"2026-07-02T10:08:03+0000",[1792],"lorsque-vos-participants-ont-besoin-de-se-detendre...",[],{"distribution":11,"article_title":1795,"author_name":1799,"publication_date":1800,"banner_image":1801,"article_content":1810,"main_tag":376,"body":1887},[1796],{"type":20,"text":1797,"spans":1798},"When your attendees need to unwind...",[],"Digitevent","2020-12-24T23:00:00+0000",{"dimensions":1802,"alt":1804,"copyright":8,"url":1805,"id":1806,"edit":1807},{"width":28,"height":1803},493,"event massage robot","https://images.prismic.io/digi-www/200fc9f1-d248-4ce8-9b99-854530c02077_animation-detente.jpg?auto=format%2Ccompress&rect=0%2C0%2C1742%2C954&w=900&h=493","YAf1rxIAACIAwaYC",{"x":34,"y":34,"zoom":1808,"background":1809},0.7188498402555911,"#fff",[1811,1814,1818,1820,1823,1825,1828,1830,1833,1835,1838,1840,1843,1845,1849,1851,1859,1869,1877,1879,1882,1884],{"type":39,"text":1812,"spans":1813},"While it can sometimes be hard to recall the flavor of events from the past, we can tell you more about the events of tomorrow. Technology was rarely used in past events, but 2020 was a year of discovery, innovation, and renewal for engineers.",[],{"type":56,"text":1815,"spans":1816},"Why bring technology to your events?",[1817],{"start":34,"end":565,"type":51},{"type":39,"text":53,"spans":1819},[],{"type":39,"text":1821,"spans":1822},"The events industry is transforming, and new ideas are emerging. Artificial intelligence (AI) and machine learning are gradually making their way into trade shows and seminars, turning events into unusual and innovative technology experiences. ",[],{"type":39,"text":53,"spans":1824},[],{"type":39,"text":1826,"spans":1827},"Voice recognition, facial recognition, and connected wristbands: this is what awaits us in the events of tomorrow. Whether it's a new trend or a real challenge for companies, technology is increasingly serving the events industry, revolutionizing today's events and building tomorrow's employee experience or customer experience. Connected tablets, virtual reality headsets, remote-controlled drones, etc. The list is long, and new technologies keep growing. ",[],{"type":39,"text":53,"spans":1829},[],{"type":39,"text":1831,"spans":1832},"The health crisis we're all familiar with has allowed technology to make its way into the events world, and it has become an essential tool in the lives of event organizers, in the lives of companies, and even in everyone's life. ",[],{"type":39,"text":53,"spans":1834},[],{"type":39,"text":1836,"spans":1837},"An event without technology wouldn't be a successful event today. The world is passionate about new technologies and unusual, innovative ideas, and events need to showcase these new technologies to attract as many visitors as possible, but also to be the \"first users\", the pioneers in using these technologies.",[],{"type":39,"text":53,"spans":1839},[],{"type":39,"text":1841,"spans":1842},"Okay, but in practice, what does that look like? ",[],{"type":39,"text":53,"spans":1844},[],{"type":56,"text":1846,"spans":1847},"Robots to take your events to the next level",[1848],{"start":34,"end":752,"type":51},{"type":39,"text":53,"spans":1850},[],{"type":39,"text":1852,"spans":1853},"Events (whether in-person or virtual) are full of great ideas and new technologies. IDEEXO, an event services provider, has rolled out innovative tech-driven activities to turn your corporate events into unforgettable moments. ",[1854],{"start":1855,"end":1856,"type":71,"data":1857},177,225,{"link_type":73,"url":1858,"target":75},"https://ideexo.com/animations-team-building-original/",{"type":1860,"url":1861,"alt":1862,"copyright":8,"dimensions":1863,"id":1866,"edit":1867},"image","https://images.prismic.io/digi-www/ac39e2a5-c4f3-4b47-8479-41d7b988e383_massage-robot.jpg?auto=format%2Ccompress&rect=0%2C0%2C2324%2C1000&w=581&h=250","massage robot",{"width":1864,"height":1865},581,250,"YAf2ohIAACQAwao1",{"x":34,"y":34,"zoom":1868,"background":1809},0.5,{"type":39,"text":1870,"spans":1871},"With their massage robot, you're relaxed from head to toe. This robotic body-relaxation system turns your internal or external events into moments of pure 2.0 well-being. Using a remote control, configure the massage robot to offer you a one-of-a-kind experience. ",[1872],{"start":1873,"end":1874,"type":71,"data":1875},226,262,{"link_type":73,"url":1876,"target":75},"https://ideexo.com/activites-team-building-robot-massage/",{"type":39,"text":53,"spans":1878},[],{"type":39,"text":1880,"spans":1881},"Based on physiotherapist protocols, this robot is an innovative technological tool that lets you ensure your employees or visitors relax at your events (and it's a nice change: whenever there's a robot in a hall, it draws curious onlookers!).",[],{"type":39,"text":53,"spans":1883},[],{"type":39,"text":1885,"spans":1886},"A true professional, it gives you a massage lasting between 2 and 15 minutes, depending on the relaxation program you choose. While events today are on standby, technology keeps growing and developing. Get used to it at your events, because this is only the beginning of a great adventure between the events world and new technologies.",[],[1888],{"primary":1889,"items":1897,"id":1899,"slice_type":391,"slice_label":8},{"seo_title":1890,"seo_meta_descriptions":1893},[1891],{"type":39,"text":1797,"spans":1892,"direction":23},[],[1894],{"type":39,"text":1895,"spans":1896},"Technology was rarely used in past events, but 2020 was a year of discovery, innovation, and renewal for engineers.",[],[1898],{},"seo$6e77cff8-56cc-4c81-94ec-e060d1cadcc7",{"id":1901,"lang":394,"type":9,"uid":1902},"akYmMhIAACwAyt7-","lorsque-vos-participants-ont-besoin-de-se-detendre",[],1785423826156]