[{"data":1,"prerenderedAt":1552},["ShallowReactive",2],{"top-banner-en":3,"blog-article-hybrid-events-survival-guide-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":210,"relatedPages":1551},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":207},"en_blog_article_guide-de-survie-pour-reussir-des-evenements-hybrides","hybrid-events-survival-guide",null,"blog_article",[11],"global","2026-07-02T10:07:41+0000",[14],"guide-de-survie-pour-reussir-des-evenements-hybrides",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":190,"body":191},[19],{"type":20,"text":21,"spans":22},"heading1","Survival guide for successful hybrid events",[],"Digitevent & Voila","2023-04-03T22:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,600,"Photo of a conference","https://images.prismic.io/digi-www/c1b82d4e-e591-4d5f-9d1c-88f4108bc43c_charlesdeluvio-wn7dOzUh3Rs-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C455%2C303&w=900&h=600","ZCvjXxEAACkAFbsa",{"x":33,"y":33,"zoom":34,"background":35},0,1.40625,"#fff",[37,41,44,47,51,55,58,61,64,67,70,73,76,79,82,85,87,90,93,96,98,101,103,106,108,111,114,116,119,121,124,126,129,131,134,136,139,142,144,147,149,152,154,157,159,162,165,167,170,172,175,177,180,182,185,187],{"type":38,"text":39,"spans":40},"paragraph","The Client Barometer on the 2023 challenges of event communication * conducted in January 2023 shows that 52% of professionals surveyed plan to run their event production in hybrid mode. However, many hybrid events held in 2021 and 2022 fell far short of expectations. ",[],{"type":38,"text":42,"spans":43},"The hybrid event is often seen as a compromise where online participants are relegated to a secondary position, rather than being offered a full experience. This often leads to disappointment for online participants, who don't get the same experience as those attending in person. The hybrid experience often turns out to be tedious, because it doesn't account for \"digital time,\" which moves faster than \"physical time,\" and it can also be frustrating, because it's often one-directional. ",[],{"type":38,"text":45,"spans":46},"Digital actually makes it possible to get much richer, more precise, and more detailed feedback from the audience than in person. However, to make use of this qualified and valuable feedback, it's essential to set up the right digital offerings. This requires designing specific event formats to capture this richness and give online participants real value.",[],{"type":48,"text":49,"spans":50},"heading2","The staggered hybrid format ",[],{"type":52,"text":53,"spans":54},"heading3","The challenge",[],{"type":38,"text":56,"spans":57},"Preparing a major in-person event can mean having too much content (speakers, messages, debates) for the time available, and it's impossible to add an extra day to the program. Organizers need to find creative solutions to manage the volume of content while maintaining the quality of the event. ",[],{"type":52,"text":59,"spans":60},"THE SOLUTION",[],{"type":38,"text":62,"spans":63},"Offer a digital prologue and/or epilogue before and/or after the event to gauge participants' expectations, prepare minds by providing relevant food for thought, gather feedback, and share results. This setup has the advantage of optimizing the limited time of the in-person event while offering a richer, more interactive experience for participants.  ",[],{"type":52,"text":65,"spans":66},"The setup",[],{"type":38,"text":68,"spans":69},"Present online sessions a week or a month before/after the big day, integrated into the overall program. To guarantee audience participation, invitations should offer exclusive benefits, such as the chance to influence the content of the in-person event during the prologue and privileged access to event follow-ups during the epilogue. This teasing builds positive anticipation and encourages guests to take an active part.  ",[],{"type":52,"text":71,"spans":72},"Keys to success",[],{"type":38,"text":74,"spans":75},"Allow enough time to prepare the sessions upstream and downstream, as well as to incorporate participant feedback. This makes it possible to be even more relevant during the in-person event or the next one. Planning ahead is therefore a key factor in the success of this hybrid format. ",[],{"type":52,"text":77,"spans":78},"The inspiration",[],{"type":38,"text":80,"spans":81},"Sunday night football, with a prologue and an epilogue to enrich the viewers' experience. BEFORE: an analysis of the stakes gives viewers the keys to understanding the match. DURING: viewers follow the match live. AFTER: a debrief session looks back at the match's highlights and digs deeper into the analysis. ",[],{"type":48,"text":83,"spans":84},"The multi-audience hybrid format",[],{"type":52,"text":53,"spans":86},[],{"type":38,"text":88,"spans":89},"Being able to reach different types of audience during the same event, knowing that some people can't or don't want to attend in person. ",[],{"type":52,"text":91,"spans":92},"THE SOLUTION ",[],{"type":38,"text":94,"spans":95},"Offer a single in-person event, supported by digital sessions that benefit from the on-site presence of key speakers, in order to reach a specific audience on a specific topic (for example, a product launch at a trade show, an exclusive offer, or a talk given by a well-known speaker)... ",[],{"type":52,"text":65,"spans":97},[],{"type":38,"text":99,"spans":100},"Create an event website that highlights the digital sessions offered alongside the in-person event. The event website should explain the benefits offered to participants, even if they can't attend in person, and should make it easy to sign up for the digital sessions considered most interesting. ",[],{"type":52,"text":71,"spans":102},[],{"type":38,"text":104,"spans":105},"Produce dedicated sessions on site for remote participants rather than simply filming the in-person event. This ensures the hosting, pace, and interactivity are suited to these sessions (quizzes, polls, word clouds, etc.). Production can be light and cost-effective thanks to the short length of the sessions (30 to 45 minutes). ",[],{"type":52,"text":77,"spans":107},[],{"type":38,"text":109,"spans":110},"The Paris Air Show illustrates how an event can be both a public event and a B2B professional gathering with diametrically opposed expectations, even while remaining within the same vertical. On one side, there's the importance of confidentiality and business discussions; on the other, the spectacular side and discovery. ",[],{"type":48,"text":112,"spans":113},"The multi-site hybrid format ",[],{"type":52,"text":53,"spans":115},[],{"type":38,"text":117,"spans":118},"The goal of the event is to bring together an audience spread across a wide geography; however, for environmental and economic reasons, it's neither possible nor desirable to gather all participants in a single location. Even so, it's essential to preserve the event's festive, friendly atmosphere. ",[],{"type":52,"text":59,"spans":120},[],{"type":38,"text":122,"spans":123},"Hold simultaneous in-person events at different physical locations. Participants gather at the location closest to them. Digital ensures overall consistency through multi-site broadcasts of the plenary session (for example) and allows interactions to be pooled together. ",[],{"type":52,"text":65,"spans":125},[],{"type":38,"text":127,"spans":128},"Setting this up requires centrally managed logistics and a digital tool that lets participants interact via their mobile devices, while live content can be broadcast on giant screens at the event's different physical locations. ",[],{"type":52,"text":71,"spans":130},[],{"type":38,"text":132,"spans":133},"To succeed, it's important to have a dedicated organizer at each site who can run local sessions, along with solid project management. In return, the event will be experienced as a festive, shared, powerful moment, without the financial and environmental impact of bringing all participants to a single location. ",[],{"type":52,"text":77,"spans":135},[],{"type":38,"text":137,"spans":138},"The election night multiplex. This format example involves organizing live broadcasts from the different political party headquarters, rather than gathering them all in one physical location.",[],{"type":48,"text":140,"spans":141},"The insert hybrid format ",[],{"type":52,"text":53,"spans":143},[],{"type":38,"text":145,"spans":146},"Organize an in-person event and make it accessible to a wider audience, but without being able to hold that audience's attention for a long time or bring them on site. ",[],{"type":52,"text":59,"spans":148},[],{"type":38,"text":150,"spans":151},"Offer a digital experience in the form of a short session inserted into a longer in-person event. This insert, lasting 30 minutes for example, is entirely dedicated to remote participants. The in-person audience can also be filmed, adding to the exceptional feel of this digital sequence. THE SETUP  The digital part should be short but carefully prepared, with an experienced host who engages remote participants. They need to feel that the session was designed specifically for them and that their opinion counts, perhaps through polls whose results are used for the rest of the event. ",[],{"type":52,"text":71,"spans":153},[],{"type":38,"text":155,"spans":156},"Participants need to feel included despite their physical absence. Giving them a short but valuable amount of time, with personalized, interactive content, helps them feel involved and understand that their reactions will have an impact on the event. ",[],{"type":52,"text":77,"spans":158},[],{"type":38,"text":160,"spans":161},"Comedian Verino's show, in which he created an innovative YouTube segment called \"Hey Internet.\" Each week, during his show, he humorously covers recent news in a video series aimed only at his online audience. For 4 to 8 minutes, he turns his back to the live audience to address the camera directly.",[],{"type":48,"text":163,"spans":164},"The ALTERNATING hybrid format ",[],{"type":52,"text":53,"spans":166},[],{"type":38,"text":168,"spans":169},"Organize recurring events such as \"Town Hall Meetings,\" \"Product Increment,\" sales seminars, etc., whose costs rise faster than the available budget. ",[],{"type":52,"text":91,"spans":171},[],{"type":38,"text":173,"spans":174},"Run some occurrences of the recurring events 100% digitally to limit costs, while maintaining the perceived quality of each in-person event that remains. ",[],{"type":52,"text":65,"spans":176},[],{"type":38,"text":178,"spans":179},"Set up a mini-site centralizing all the planned in-person and digital events to build a consistent hybrid program for the whole year. To do this, use the same hosts and sequences for both formats, while offering exclusive activities for each one. For example, more interactivity for digital events and more networking for in-person events. ",[],{"type":52,"text":71,"spans":181},[],{"type":38,"text":183,"spans":184},"It's important that participants aren't left unclear about the economic reason behind this alternative setup. If they notice that digital events are carefully prepared and give them better control over their time, and that in-person events remain rich, they'll feel like they're winning either way. ",[],{"type":52,"text":77,"spans":186},[],{"type":38,"text":188,"spans":189},"Remote work is an example of hybridization in how work is organized, where employees can enjoy the benefits offered by both modes. Flexibility and the freedom to choose between the two are crucial elements.",[],"advice",[192],{"primary":193,"items":203,"id":205,"slice_type":206,"slice_label":8},{"seo_title":194,"seo_meta_descriptions":198},[195],{"type":38,"text":196,"spans":197},"The guide to successfully organizing hybrid events",[],[199],{"type":38,"text":200,"spans":201,"direction":202},"Discover hybrid event formats and our tips for creating memorable experiences, both online and in person.",[],"ltr",[204],{},"seo$b42f28ff-7126-48e6-96c8-09a788fb978c","seo",{"id":208,"lang":209,"type":9,"uid":14},"akYmTRIAAC4Ayt9b","fr-fr",[211,900,1072],{"id":212,"uid":213,"url":8,"type":9,"tags":214,"first_publication_date":216,"slugs":217,"linked_documents":219,"lang":16,"data":220,"_source":897},"en_blog_article_organiser-seminaire-entreprise","organize-corporate-seminar-guide",[215,11],"Glossaire","2026-07-02T10:07:55+0000",[218],"organisation-de-seminaire-dentreprise--le-guide-complet-de-a-a-z",[],{"distribution":11,"article_title":221,"author_name":225,"publication_date":226,"banner_image":227,"article_content":235,"main_tag":882,"body":883},[222],{"type":20,"text":223,"spans":224,"direction":202},"Corporate seminar planning: the complete A-to-Z guide",[],"Joy GRAND","2025-06-04T06:29:00+0000",{"dimensions":228,"alt":229,"copyright":8,"url":230,"id":231,"edit":232},{"width":27,"height":28},"A speaker addresses an attentive audience of professionals at a corporate seminar.","https://images.prismic.io/digi-www/aEAGXrh8WN-LVkon_conference-seminaire-entreprise-intervenant-public-professionnel.webp?auto=format,compress","aEAGXrh8WN-LVkon",{"x":33,"y":33,"zoom":233,"background":234},1,"transparent",[236,239,246,249,252,255,258,261,267,270,273,276,286,291,296,301,305,310,314,318,321,323,326,329,332,335,340,344,349,354,359,363,368,372,377,379,382,385,388,397,400,403,408,412,414,417,420,423,429,435,438,441,444,453,456,463,471,475,477,480,483,487,490,493,496,499,501,506,509,512,515,521,524,527,530,533,536,539,544,547,550,561,566,569,576,579,582,585,589,594,599,604,609,616,618,621,624,626,630,634,636,647,650,653,656,658,663,665,668,672,676,678,681,684,687,690,693,697,701,705,707,710,713,716,719,722,726,730,734,738,740,745,750,757,760,763,766,769,774,777,780,785,790,793,796,799,802,806,810,814,818,822,824,831,834,837,840,844,848,852,854,857,860,867,869,877,879],{"type":38,"text":237,"spans":238,"direction":202},"It all starts with an idea: \"What if we organized a seminar this year?\" A few words that open the door to a thousand possibilities, and just as many questions. ",[],{"type":38,"text":240,"spans":241,"direction":202},"The organization of a corporate seminar is an adventure in its own right, which requires method, creativity, and a good dose of forward planning. ",[242],{"start":243,"end":244,"type":245},4,40,"strong",{"type":38,"text":247,"spans":248,"direction":202},"This complete guide walks you through every step, with practical advice and inspiring tips. ",[],{"type":38,"text":250,"spans":251,"direction":202},"Goal: to help you build an unforgettable event, worthy of your ambitions.",[],{"type":48,"text":253,"spans":254,"direction":202},"What is a corporate seminar?",[],{"type":38,"text":256,"spans":257,"direction":202},"To start, let's dive into the basics: the definition of this key corporate event, and the different types of seminars available to you.",[],{"type":52,"text":259,"spans":260,"direction":202},"The definition of a professional seminar",[],{"type":38,"text":262,"spans":263,"direction":202},"A professional seminar is an event organized by a company to bring together all or part of its employees outside the usual work setting. It can last from half a day to several days.",[264],{"start":265,"end":266,"type":245},61,135,{"type":38,"text":268,"spans":269,"direction":202},"It's both a time for collective work and a moment for meeting and exchange, often in a friendly and stimulating setting.",[],{"type":52,"text":271,"spans":272,"direction":202},"The different types of seminars ",[],{"type":38,"text":274,"spans":275,"direction":202},"There are different types of seminars, fulfilling different event objectives.",[],{"type":277,"text":278,"spans":279,"direction":202},"list-item","Motivational seminars, or team building, help create collective momentum. They are ideal for project teams, entire departments, or employees from different areas.",[280,282],{"start":33,"end":281,"type":245},21,{"start":283,"end":284,"type":285},26,39,"em",{"type":277,"text":287,"spans":288,"direction":202},"Celebration seminars are designed to review a period, thank teams, or celebrate successes. They are suited to any team.",[289],{"start":33,"end":290,"type":245},20,{"type":277,"text":292,"spans":293,"direction":202},"Training seminars help employees build skills on a specific topic (management, technical, soft skills, etc.). They are perfect for new hires, managers, or technical teams.",[294],{"start":33,"end":295,"type":245},17,{"type":277,"text":297,"spans":298,"direction":202},"Sales seminars help motivate the sales force, launch a new product, review results, or prepare a new campaign. They can be organized for sales, marketing, and customer relations teams.",[299],{"start":33,"end":300,"type":245},14,{"type":277,"text":302,"spans":303,"direction":202},"Working seminars bring employees together and spark new ideas and best practices on a dedicated topic.",[304],{"start":33,"end":295,"type":245},{"type":277,"text":306,"spans":307,"direction":202},"Management seminars bring managers together, let them share their experiences, and update their management skills.",[308],{"start":33,"end":309,"type":245},19,{"type":277,"text":311,"spans":312,"direction":202},"Integration seminars, or onboarding seminars, aim to welcome new arrivals and introduce them to the company. They can be organized once a quarter to welcome new hires.",[313],{"start":33,"end":290,"type":245},{"type":277,"text":315,"spans":316,"direction":202},"Leadership seminars create a step back for executives (members of the executive committee or management board), helping them make key decisions, plan, and arbitrate.",[317],{"start":33,"end":309,"type":245},{"type":38,"text":319,"spans":320,"direction":202},"",[],{"type":38,"text":319,"spans":322,"direction":202},[],{"type":52,"text":324,"spans":325,"direction":202},"Why organize a professional seminar?",[],{"type":38,"text":327,"spans":328,"direction":202},"In early 2024, the number of participants in corporate seminars had increased by more than 10% compared to the previous year (Les Echos).",[],{"type":38,"text":330,"spans":331,"direction":202},"And for good reason. Despite an economic downturn and tight corporate budgets, organizations continue to rely on the seminar format to reach their HR and business goals.",[],{"type":38,"text":333,"spans":334,"direction":202},"By organizing your corporate seminar, you can expect to: ",[],{"type":277,"text":336,"spans":337,"direction":202},"Strengthen team spirit. A professional seminar builds connections between employees, breaks down silos, and thus improves day-to-day collaboration and work atmosphere.",[338],{"start":33,"end":339,"type":245},22,{"type":277,"text":341,"spans":342,"direction":202},"Share a common vision. This type of event is ideal for aligning teams around shared values, a strategy, or common goals.",[343],{"start":33,"end":281,"type":245},{"type":277,"text":345,"spans":346,"direction":202},"Recognize and motivate employees. Want to thank your employees for good results, or encourage them to keep improving? A seminar is ideal.",[347],{"start":33,"end":348,"type":245},32,{"type":277,"text":350,"spans":351,"direction":202},"Develop skills. At the scale of a team or an entire company, a training seminar can help your employees build new skills.",[352],{"start":33,"end":353,"type":245},16,{"type":277,"text":355,"spans":356,"direction":202},"Boost creativity and innovation. By taking employees out of their usual work environment, you spark emulation between different teams and encourage new ideas through brainstorming.",[357],{"start":33,"end":358,"type":245},31,{"type":277,"text":360,"spans":361,"direction":202},"Create a highlight of the year. The corporate seminar is typically used to mark a milestone, review a period, launch a project, or celebrate a success together.",[362],{"start":33,"end":348,"type":245},{"type":277,"text":364,"spans":365,"direction":202},"Build connections between remote teams. The seminar format is ideal for multi-site companies or those offering remote work.",[366],{"start":33,"end":367,"type":245},38,{"type":277,"text":369,"spans":370,"direction":202},"Strengthen company culture. This corporate event helps convey your values and give meaning to your employees' daily work.",[371],{"start":33,"end":283,"type":245},{"type":277,"text":373,"spans":374,"direction":202},"Ease the integration of new arrivals, as part of an onboarding seminar.",[375],{"start":33,"end":376,"type":245},36,{"type":38,"text":319,"spans":378,"direction":202},[],{"type":48,"text":380,"spans":381,"direction":202},"What steps ensure a smooth corporate seminar organization?",[],{"type":38,"text":383,"spans":384,"direction":202},"Organizing an original, memorable corporate seminar takes close attention to detail. Use the following steps as a checklist to leave nothing to chance.",[],{"type":52,"text":386,"spans":387,"direction":202},"Set the objectives of your seminar",[],{"type":38,"text":389,"spans":390,"direction":202},"The first step, before all others: know why you want to organize your internal corporate event. The right objective is one that aligns the company's expectations, participants' needs, and the current context.",[391,394],{"start":392,"end":393,"type":245},35,69,{"start":395,"end":396,"type":245},79,94,{"type":38,"text":398,"spans":399,"direction":202},"To choose your objective, you can refer to the previous section of this article, which lists them in detail. ",[],{"type":38,"text":401,"spans":402,"direction":202},"To set your objectives well, you need to: ",[],{"type":277,"text":404,"spans":405,"direction":202},"Understand the strategic stakes behind your event. What do you want participants to remember or feel? What change do you expect after the event?",[406],{"start":33,"end":407,"type":245},50,{"type":277,"text":409,"spans":410,"direction":202},"Consider participants' expectations. What do they need to understand better? What frustrations or expectations could be addressed? Do they need recognition, to be heard, connection, inspiration?",[411],{"start":33,"end":392,"type":245},{"type":38,"text":319,"spans":413,"direction":202},[],{"type":38,"text":415,"spans":416,"direction":202},"Be careful to set a limited number of objectives. It's recommended to select one to three objectives at most, and these should be clear, realistic, and ideally measurable.",[],{"type":52,"text":418,"spans":419,"direction":202},"Find a catchy theme",[],{"type":38,"text":421,"spans":422,"direction":202},"The theme is the common thread that gives meaning, tone, and coherence to the whole seminar.",[],{"type":38,"text":424,"spans":425,"direction":202},"The key to finding a good theme: take the company's context into account, and adapt the theme to the reality your organization is currently going through. Need to remotivate your teams? Focus your event on cohesion. Rolling out a new strategy? Build the theme around alignment. Conflicts or tensions disrupting your company? Focus your theme on communication.",[426],{"start":427,"end":428,"type":245},33,108,{"type":38,"text":430,"spans":431,"direction":202},"Also make sure to choose a theme that can be carried through visually and editorially. The idea is to find a theme that can be embodied in your event's name, but also in the visuals associated with it (the logo, communication materials, goodies, etc.), the activities, the speeches, etc. ",[432],{"start":433,"end":434,"type":245},25,85,{"type":38,"text":436,"spans":437,"direction":202},"For example, if you choose \"To infinity and beyond\" as the theme for an innovation seminar, it can be carried through with an astronaut logbook for each participant, rocket visuals, and a \"Mission: Moon\" activity.",[],{"type":38,"text":439,"spans":440,"direction":202},"Be creative and consistent: your participants will reward you with engagement.",[],{"type":52,"text":442,"spans":443,"direction":202},"Choose the date of the event",[],{"type":38,"text":445,"spans":446,"direction":202},"The third step is to carefully choose the date of your seminar. Plan as far ahead as possible. It's recommended to prepare your event four to six months in advance, so you can book the best venues and minimize the no-show rate.",[447,450],{"start":448,"end":449,"type":245},134,163,{"start":451,"end":452,"type":285},214,221,{"type":38,"text":454,"spans":455,"direction":202},"A few more tips to help you: ",[],{"type":277,"text":457,"spans":458,"direction":202},"Avoid risky periods, such as school holidays, long weekends, public holidays, or peak activity periods (accounting close, peak season, etc.).",[459,460],{"start":33,"end":309,"type":245},{"start":461,"end":462,"type":285},122,133,{"type":277,"text":464,"spans":465,"direction":202},"Choose a day of the week suited to the objectives you've set. For a working seminar, favor a Tuesday or Thursday. Conversely, for a more festive seminar, a Friday (spilling into the weekend) can be a good choice.",[466,468],{"start":33,"end":467,"type":245},49,{"start":469,"end":470,"type":285},114,124,{"type":277,"text":472,"spans":473,"direction":202},"Cross-check the schedules of key people, such as senior management and speakers, to make sure they'll be available.",[474],{"start":33,"end":284,"type":245},{"type":38,"text":319,"spans":476,"direction":202},[],{"type":38,"text":478,"spans":479,"direction":202},"Don't hesitate to run a poll to find the dates that work best for all your participants.",[],{"type":52,"text":481,"spans":482,"direction":202},"Choose the venue for your corporate seminar",[],{"type":38,"text":484,"spans":485,"direction":202},"Your seminar venue isn't just a backdrop: it's a driver of the participant experience. That's why you need to match your venue to the seminar's objectives and format.",[486],{"start":467,"end":434,"type":245},{"type":38,"text":488,"spans":489,"direction":202},"For example: ",[],{"type":277,"text":491,"spans":492,"direction":202},"For a strategic seminar, choose a venue conducive to concentration, such as a countryside hotel.",[],{"type":277,"text":494,"spans":495,"direction":202},"For a team-cohesion seminar, choose a green setting with large spaces for activities, such as a castle or an estate. This type of venue is increasingly popular with companies: 20% of bookings for these venues are B2B bookings (Naboo).",[],{"type":277,"text":497,"spans":498,"direction":202},"For a creative seminar, choose an unusual venue, such as a loft or a converted industrial site.",[],{"type":38,"text":319,"spans":500,"direction":202},[],{"type":38,"text":502,"spans":503,"direction":202},"Be sure to assess the venue's capacity against your needs. Do you need accommodation? Rooms suited for a large plenary session, or for small-group workshops? Accessibility for people with reduced mobility?\nFinally, if needed, choose a venue that offers services such as catering, technical equipment, or on-site coordination, etc. ",[504],{"start":505,"end":367,"type":245},11,{"type":38,"text":507,"spans":508,"direction":202},"And of course, take the time to visit the venue to picture it before signing.",[],{"type":52,"text":510,"spans":511,"direction":202},"Build the program for your corporate seminar",[],{"type":38,"text":513,"spans":514,"direction":202},"Now it's time to determine the length of your seminar, as well as timing constraints: arrival times, departure times, transport, meal breaks, etc.",[],{"type":38,"text":516,"spans":517,"direction":202},"Every segment of your program should connect to the event's objectives and theme. At every stage of organizing your seminar, ask yourself what value a given activity brings to participants.",[518],{"start":519,"end":520,"type":245},37,80,{"type":38,"text":522,"spans":523,"direction":202},"You might consider including in your seminar: ",[],{"type":277,"text":525,"spans":526,"direction":202},"Plenary sessions and speeches ",[],{"type":277,"text":528,"spans":529,"direction":202},"Small-group workshops ",[],{"type":277,"text":531,"spans":532,"direction":202},"Fun activities or team challenges",[],{"type":277,"text":534,"spans":535,"direction":202},"Team-building activities or icebreakers ",[],{"type":277,"text":537,"spans":538,"direction":202},"Informal time: meals, breaks, evening events, etc. \n",[],{"type":38,"text":540,"spans":541,"direction":202},"Whatever you choose, alternate formats to hold the attention of participants. Spread activity time, speaking time, and moments of rest or breaks throughout your program. Change format every 60 to 90 minutes to keep participants engaged.",[542],{"start":281,"end":543,"type":245},60,{"type":38,"text":545,"spans":546,"direction":202},"And be careful: build in generous time margins, so your program doesn't fall apart if there's a delay, and your participants don't have to rush from one activity to the next.",[],{"type":52,"text":548,"spans":549,"direction":202},"Manage registrations for your seminar",[],{"type":38,"text":551,"spans":552,"direction":202},"Managing registrations for your event is a crucial step. The goal: set up a seminar invitation system that maximizes your guests' participation.",[553],{"start":554,"end":555,"type":556,"data":557},76,101,"hyperlink",{"link_type":558,"url":559,"target":560},"Web","https://www.digitevent.com/en/blog/professional-event-invitation","_blank",{"type":38,"text":562,"spans":563,"direction":202},"To do this, send your invitations online and plan your follow-up reminders. Choose a tool that sends confirmation emails after registration.",[564],{"start":565,"end":244,"type":245},12,{"type":38,"text":567,"spans":568,"direction":202},"One extra touch not to miss: think about managing plus-ones, if your seminar format allows for it. Your software solution should let you automate the registration of your participants' +1s.",[],{"type":38,"text":570,"spans":571,"direction":202},"Good news: that's the case with the Digitevent event management platform, where you can easily create a personalized online invitation in your brand colors. ",[572],{"start":376,"end":573,"type":556,"data":574},72,{"link_type":558,"url":575,"target":560},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",{"type":52,"text":577,"spans":578,"direction":202},"Plan the logistics of your event",[],{"type":38,"text":580,"spans":581,"direction":202},"From the coffee reception to a working microphone in the plenary room, logistics are the backbone of your event.",[],{"type":38,"text":583,"spans":584,"direction":202},"Here are most of the logistical points to plan for when organizing your seminar: ",[],{"type":277,"text":586,"spans":587,"direction":202},"Transport and travel. Plan how attendees will reach the venue (trains, flights, group transport, etc.), as well as on-site parking if needed, with realistic timing relative to the schedule.",[588],{"start":33,"end":290,"type":245},{"type":277,"text":590,"spans":591,"direction":202},"Spaces and signage. Define the different spaces according to the planned activities, and set up signage to guide attendees between them.",[592],{"start":33,"end":593,"type":245},18,{"type":277,"text":595,"spans":596,"direction":202},"Equipment and materials. List everything you need: audiovisual and sound equipment, Wi-Fi connection, furniture, workshop supplies (pens, flip charts, sticky notes, etc.).",[597],{"start":33,"end":598,"type":245},23,{"type":277,"text":600,"spans":601,"direction":202},"Catering. Choose a caterer if the venue you've selected doesn't offer catering services. Plan with your caterer for food for meals as well as for breaks, taking into account participants' specific dietary needs.",[602],{"start":33,"end":603,"type":245},8,{"type":277,"text":605,"spans":606,"direction":202},"Accommodation. If you want to organize a residential seminar, group participants by team or role where possible. Send practical information well in advance: address, times, check-in and check-out details, etc.",[607],{"start":33,"end":608,"type":245},13,{"type":277,"text":610,"spans":611,"direction":202},"Access control. Set up digital check-in for your guests with QR-code badges to secure entry and simplify the check-in process for your seminar.",[612,613],{"start":33,"end":300,"type":245},{"start":598,"end":284,"type":556,"data":614},{"link_type":558,"url":615,"target":560},"https://www.digitevent.com/en/blog/digital-check-in",{"type":38,"text":319,"spans":617,"direction":202},[],{"type":52,"text":619,"spans":620,"direction":202},"Prepare your communication plan",[],{"type":38,"text":622,"spans":623,"direction":202},"Organizing a corporate event also means thinking about how you'll communicate around it. From announcing the seminar to post-event communication, every step should be designed to build engagement and maximize impact.",[],{"type":38,"text":319,"spans":625,"direction":202},[],{"type":38,"text":627,"spans":628,"direction":202},"Before your seminar, use channels suited to your audience: emails, intranet, newsletter, posters in the office, etc. Share a teaser of the event, and use a variety of formats to grab attention and build engagement.\n",[629],{"start":33,"end":309,"type":245},{"type":38,"text":631,"spans":632,"direction":202},"During the event, put together a program and schedule to hand out at the start of your seminar. To do this, you can create an event app that highlights speakers and partners, and lets your employees sign up for the activities of their choice and communicate with each other.",[633],{"start":33,"end":353,"type":245},{"type":38,"text":319,"spans":635,"direction":202},[],{"type":38,"text":637,"spans":638,"direction":202},"After the event, plan thank-you emails. Also prepare a plan to share your event content (slides, videos, photos, etc.), or a recap video that will keep your seminar alive after the fact. Also remember to send a satisfaction survey to gather insights and testimonials from your participants.",[639,641,644],{"start":33,"end":640,"type":245},15,{"start":642,"end":643,"type":285},171,185,{"start":645,"end":646,"type":285},241,249,{"type":52,"text":648,"spans":649,"direction":202},"Set the budget for your corporate seminar ",[],{"type":38,"text":651,"spans":652,"direction":202},"Your seminar's budget will depend on many factors. ",[],{"type":38,"text":654,"spans":655,"direction":202},"To give you an idea, here's a benchmark from a 2024 Naboo study. Seminar costs range from a standard cost (between €251 and €350 per person per night, representing 31% of seminars) to a \"premium\" cost (over €451, representing 28% of seminars).",[],{"type":38,"text":319,"spans":657,"direction":202},[],{"type":38,"text":659,"spans":660,"direction":202},"To set your budget, be sure to estimate the number of participants, which will have a direct impact on your costs.",[661],{"start":358,"end":662,"type":245},66,{"type":38,"text":319,"spans":664,"direction":202},[],{"type":38,"text":666,"spans":667,"direction":202},"Then define the different expense categories, sorting them into fixed or variable costs: ",[],{"type":277,"text":669,"spans":670,"direction":202},"Fixed costs include venue rental, equipment, accommodation, catering, transport, etc. ",[671],{"start":33,"end":505,"type":245},{"type":277,"text":673,"spans":674,"direction":202},"Variable costs include gifts and goodies for your seminar, communication, external providers, side activities, etc. ",[675],{"start":33,"end":640,"type":245},{"type":38,"text":319,"spans":677,"direction":202},[],{"type":38,"text":679,"spans":680,"direction":202},"Always build in a contingency margin of about 10 to 15% in your budget for peace of mind: an event never goes exactly as planned.",[],{"type":52,"text":682,"spans":683,"direction":202},"Measure the success of your corporate seminar",[],{"type":38,"text":685,"spans":686,"direction":202},"The last step in organizing a corporate seminar: measuring its performance.",[],{"type":38,"text":688,"spans":689,"direction":202},"On one hand, track your event's general KPIs: attendance rate, participant engagement on social media (likes, shares, etc.), participant satisfaction rate.",[],{"type":38,"text":691,"spans":692,"direction":202},"But also track metrics directly tied to your objectives, for example: ",[],{"type":277,"text":694,"spans":695,"direction":202},"For a training seminar, success rates on end-of-program assessments ",[696],{"start":33,"end":339,"type":245},{"type":277,"text":698,"spans":699,"direction":202},"For a sales seminar, the change in conversion rate following the seminar",[700],{"start":33,"end":309,"type":245},{"type":277,"text":702,"spans":703,"direction":202},"For an onboarding seminar, the employee retention rate three months after the event.",[704],{"start":33,"end":433,"type":245},{"type":38,"text":319,"spans":706,"direction":202},[],{"type":48,"text":708,"spans":709,"direction":202},"How do you host a seminar?",[],{"type":38,"text":711,"spans":712,"direction":202},"Hosting a seminar is quite an art. ",[],{"type":38,"text":714,"spans":715,"direction":202},"You can appoint your manager or an executive as the seminar host, or bring in an external facilitator to run the participant activities.",[],{"type":38,"text":717,"spans":718,"direction":202},"Whatever you choose, your host needs to prepare for the event.",[],{"type":38,"text":720,"spans":721,"direction":202},"In particular, they should: ",[],{"type":277,"text":723,"spans":724,"direction":202},"Get on top of the event's subject matter. Brief them thoroughly on the objectives, materials, key messages, and the seminar's content.",[725],{"start":33,"end":244,"type":245},{"type":277,"text":727,"spans":728,"direction":202},"Know the event's schedule inside out, to make sure the time allotted to each activity is respected.",[729],{"start":33,"end":283,"type":245},{"type":277,"text":731,"spans":732,"direction":202},"Prepare answers to the questions participants may have.",[733],{"start":33,"end":348,"type":245},{"type":277,"text":735,"spans":736,"direction":202},"Build a connection with participants, by staying attentive to their contributions to discussions and their needs.",[737],{"start":33,"end":376,"type":245},{"type":38,"text":319,"spans":739,"direction":202},[],{"type":38,"text":741,"spans":742,"direction":202},"💬 Quote from the Digitevent expert:",[743],{"start":744,"end":392,"type":285},3,{"type":38,"text":746,"spans":747,"direction":202},"\"Whatever the objective of your corporate seminar, what will stick with your participants is above all the experience they have. The consistency of your theme with the challenges they face day to day, how your program is scripted, how well the venue matches your objectives, the connection to your company values: that's what your participants will remember about your event. So, to be able to focus on creating a truly engaging event, rely as much as possible on automating organizational tasks. For example, sending invitations and satisfaction surveys, or managing networking, are tasks that can be automated by seminar management software.\"",[748],{"start":33,"end":749,"type":285},644,{"type":38,"text":751,"spans":752,"direction":202},", Clément Gonet, Clément Gonet, Account Manager at Digitevent\n",[753,754],{"start":233,"end":295,"type":245},{"start":295,"end":265,"type":556,"data":755},{"link_type":558,"url":756,"target":560},"https://www.linkedin.com/in/cl%C3%A9ment-gonet/",{"type":48,"text":758,"spans":759,"direction":202},"5 more tips for a successful seminar",[],{"type":38,"text":761,"spans":762,"direction":202},"Ready for a few more keys to success, to organize your corporate seminar with total peace of mind?",[],{"type":52,"text":764,"spans":765,"direction":202},"Build a dedicated team",[],{"type":38,"text":767,"spans":768,"direction":202},"Organizing a corporate seminar alone is mission impossible. You can of course call on an event agency to help you. ",[],{"type":38,"text":770,"spans":771,"direction":202},"But even if you want to handle it in-house, be sure to delegate responsibilities. Appoint one person dedicated to logistics, another for communication, one for welcoming participants. And make sure everyone knows their role and action plan.",[772],{"start":773,"end":520,"type":245},55,{"type":52,"text":775,"spans":776,"direction":202},"Plan backup solutions",[],{"type":38,"text":778,"spans":779,"direction":202},"What do you do if something doesn't go quite as planned? No problem: bring out your secret weapon, your backup solutions.",[],{"type":38,"text":781,"spans":782,"direction":202},"In case of technical issues, have a plan B for technology, for example in case of a projector failure or an unstable Wi-Fi connection, etc.",[783],{"start":505,"end":784,"type":245},27,{"type":38,"text":786,"spans":787,"direction":202},"In case of speaker delays or cancellations, arrange backup speakers or facilitators, or a replacement plan for sessions that might be affected.",[788],{"start":505,"end":789,"type":245},42,{"type":52,"text":791,"spans":792,"direction":202},"Think eco-responsibility ",[],{"type":38,"text":794,"spans":795,"direction":202},"More and more participants care about the environmental impact of their actions, even when attending professional events.  And organizing an eco-responsible seminar supports your company's CSR strategy and its employer brand image.",[],{"type":38,"text":797,"spans":798,"direction":202},"So take the time to look for eco-responsible event solutions for your seminar.",[],{"type":38,"text":800,"spans":801,"direction":202},"This can include: ",[],{"type":277,"text":803,"spans":804,"direction":202},"Organizing your event within an hour of the company's offices, as was the case for one in two seminars in 2024 (Naboo).",[805],{"start":33,"end":519,"type":245},{"type":277,"text":807,"spans":808,"direction":202},"Choosing an eco-responsible venue, with an official certification such as an Ecolabel or the HQE label.",[809],{"start":33,"end":427,"type":245},{"type":277,"text":811,"spans":812,"direction":202},"Setting up a sustainable catering offer, with a vegetarian menu, local products, and a deposit-return system.",[813],{"start":33,"end":284,"type":245},{"type":277,"text":815,"spans":816,"direction":202},"Limiting energy use, for example by making the most of natural daylight.",[817],{"start":33,"end":309,"type":245},{"type":277,"text":819,"spans":820,"direction":202},"Selecting sustainable materials for your decor, signage, or goodies, etc.",[821],{"start":33,"end":358,"type":245},{"type":38,"text":319,"spans":823,"direction":202},[],{"type":38,"text":825,"spans":826,"direction":202},"To go further, discover our 12 concrete actions for organizing an eco-responsible event.",[827],{"start":640,"end":828,"type":556,"data":829},87,{"link_type":558,"url":830,"target":560},"https://www.digitevent.com/en/blog/sustainable-event",{"type":52,"text":832,"spans":833,"direction":202},"Work on the scripting of your program ",[],{"type":38,"text":835,"spans":836,"direction":202},"To leave a lasting impression, your seminar program needs to be carefully orchestrated.",[],{"type":38,"text":838,"spans":839,"direction":202},"Be sure to script it by planning for: ",[],{"type":277,"text":841,"spans":842,"direction":202},"A strong start. Begin by breaking the ice with introductions and/or a light meal. Then have your manager or an executive open the seminar, to share its objectives and get everyone engaged. This is also a good time to review recent achievements or upcoming challenges.",[843],{"start":33,"end":300,"type":245},{"type":277,"text":845,"spans":846,"direction":202},"An engaging middle, including for example working sessions, moments of reflection or collaboration.",[847],{"start":33,"end":593,"type":245},{"type":277,"text":849,"spans":850,"direction":202},"A memorable ending, perhaps with a wrap-up presentation, a grand announcement, or a farewell gift.",[851],{"start":33,"end":593,"type":245},{"type":38,"text":319,"spans":853,"direction":202},[],{"type":52,"text":855,"spans":856,"direction":202},"Set up an engaging event app for participants",[],{"type":38,"text":858,"spans":859,"direction":202},"To boost participant engagement throughout your corporate seminars, nothing beats a dedicated app.",[],{"type":38,"text":861,"spans":862,"direction":202},"The idea: roll out an event app that lets them personalize their agenda ahead of time and follow it throughout the event. On it, they can sign up for the workshops and activities they're most interested in, and build their personal schedule in just a few clicks. Smart.",[863,866],{"start":309,"end":358,"type":556,"data":864},{"link_type":558,"url":865,"target":560},"https://www.digitevent.com/en/feature/event-app",{"start":309,"end":358,"type":245},{"type":38,"text":319,"spans":868,"direction":202},[],{"type":38,"text":870,"spans":871,"direction":202},"You're now ready to organize your next seminar, and bring your employees together around a memorable, motivating experience. Want to make things easier? Digitevent, the event management platform that's intuitive and powerful, supports you end-to-end in organizing your professional seminars, from sending invitations to networking among participants.",[872],{"start":873,"end":874,"type":556,"data":875},153,194,{"link_type":558,"url":876,"target":560},"https://www.digitevent.com/fr",{"type":38,"text":319,"spans":878,"direction":202},[],{"type":38,"text":880,"spans":881,"direction":202},"What if we took your seminars further, together?",[],"news",[884],{"primary":885,"items":894,"id":896,"slice_type":206,"slice_label":8},{"seo_title":886,"seo_meta_descriptions":890},[887],{"type":38,"text":888,"spans":889,"direction":202},"Complete guide to organizing your corporate seminar",[],[891],{"type":38,"text":892,"spans":893,"direction":202},"Successfully organizing a corporate seminar means creating a highlight aligned with your goals: this guide walks you through every step",[],[895],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8",{"id":898,"lang":209,"type":9,"uid":899},"akYmxhIAACgAyuD9","organiser-seminaire-entreprise",{"id":901,"uid":902,"url":8,"type":9,"tags":903,"first_publication_date":904,"slugs":905,"linked_documents":907,"lang":16,"data":908,"_source":1070},"en_blog_article_comment-bien-preparer-son-evenement-hybride","how-to-prepare-your-hybrid-event",[11],"2026-07-02T10:07:56+0000",[906],"comment-bien-preparer-son-evenement-hybride",[],{"distribution":11,"article_title":909,"author_name":913,"publication_date":914,"banner_image":915,"article_content":922,"main_tag":190,"body":1057},[910],{"type":20,"text":911,"spans":912},"How to properly prepare your hybrid event",[],"Syrian Fis","2021-08-03T22:00:00+0000",{"dimensions":916,"alt":917,"copyright":8,"url":918,"id":919,"edit":920},{"width":27,"height":28},"preparing your hybrid event","https://images.prismic.io/digi-www/02e79540-decc-4ddf-aec0-fceea02f68d2_planning.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1225%2C817&w=900&h=600","YQppBBUAACQAIJz9",{"x":33,"y":33,"zoom":921,"background":35},0.8571428571428571,[923,926,929,931,934,936,939,941,946,948,951,953,956,958,961,963,967,969,972,974,977,979,982,984,987,989,992,994,997,999,1003,1005,1008,1010,1013,1015,1018,1020,1023,1025,1028,1030,1036,1038,1041,1043,1047,1049,1052,1054],{"type":38,"text":924,"spans":925},"59% of marketers think hybrid will be a decisive format in their 2021 marketing strategy, according to a Sleek survey. Hybrid events are a major challenge for the coming years for all event organizers. Billed as a way to keep the connection with in-person attendees while increasing online broadcast capacity, it would seem to be the perfect format. \n\nHowever, hybrid events are complex and therefore require more thorough planning than in-person or virtual events.",[],{"type":48,"text":927,"spans":928},"👌 Delivering a successful experience for all stakeholders",[],{"type":38,"text":319,"spans":930},[],{"type":38,"text":932,"spans":933},"Hybrid events bring higher levels of complexity, felt at every level: for organizers (how to create a unified, synchronized experience), attendees (how to interact with speakers or other attendees remotely or in person), and everything else (how to showcase speakers, video capture, or even how to manage catering, etc.).",[],{"type":38,"text":319,"spans":935},[],{"type":38,"text":937,"spans":938},"The challenge is real: how do you create this ideal event that brings all these variables together into a single synergy?",[],{"type":38,"text":319,"spans":940},[],{"type":38,"text":942,"spans":943},"🎯 Finding the right platform for your needs",[944],{"start":33,"end":945,"type":245},44,{"type":38,"text":319,"spans":947},[],{"type":38,"text":949,"spans":950},"To be as effective as possible, you need to draw up a list of event objectives: generating qualified leads, increasing brand awareness, creating partnerships, etc.",[],{"type":38,"text":319,"spans":952},[],{"type":38,"text":954,"spans":955},"With these objectives in mind, define the essential features (the must-haves) and those that are nice to have but not essential (the nice-to-haves). For example, if your goal is to help your guests meet each other, you'll need a matchmaking feature for your remote audience (must-have) and meeting room generation (must-have) more than a chat built into the event (nice-to-have).",[],{"type":38,"text":319,"spans":957},[],{"type":38,"text":959,"spans":960},"From this defined set of options, draft a functional specification you can share with your vendors to clarify your needs. Use this specification to find the technology solution best suited to your needs.",[],{"type":38,"text":319,"spans":962},[],{"type":38,"text":964,"spans":965},"📐 Fine-tuning the important details",[966],{"start":33,"end":376,"type":245},{"type":38,"text":319,"spans":968},[],{"type":38,"text":970,"spans":971},"Some details deserve more attention than others, especially those related to the user experience. Use an interactive online agenda so your attendees get better visibility into and engagement with the event and its various sessions.",[],{"type":38,"text":319,"spans":973},[],{"type":38,"text":975,"spans":976},"Don't forget that timing is different for the two audiences: a one-hour session in person is far more engaging than an hour in front of a screen. You'll need to juggle these different timings to offer a pleasant experience to the virtual audience.",[],{"type":38,"text":319,"spans":978},[],{"type":38,"text":980,"spans":981},"So you should avoid any \"dead air time\", unused broadcast time. For example, during a coffee break for your in-person audience, plan a dedicated activity or Q&A session for the remote audience. Plan dedicated activities for each audience so neither feels shortchanged compared to the other in terms of attention received.",[],{"type":38,"text":319,"spans":983},[],{"type":38,"text":985,"spans":986},"On the sponsorship side, how do you guarantee your sponsors multiple exposure, both virtually and on-site? Your online event platform must be able to offer visibility before, during, and after the event.",[],{"type":38,"text":319,"spans":988},[],{"type":38,"text":990,"spans":991},"Pay special attention to your speakers: they need to be comfortable in front of an in-person audience, but of course also in front of the camera, and share their speaking time fairly between the different audiences they're addressing.",[],{"type":38,"text":319,"spans":993},[],{"type":38,"text":995,"spans":996},"Finally, go further than a simple in-person event streamed online: avoid \"zoom fatigue\" with built-in chat modules, live quizzes and polls, and other interaction tools so your remote attendees don't feel left out.",[],{"type":38,"text":319,"spans":998},[],{"type":38,"text":1000,"spans":1001},"🖇️ Managing both audiences at the same time",[1002],{"start":33,"end":945,"type":245},{"type":38,"text":319,"spans":1004},[],{"type":38,"text":1006,"spans":1007},"It's crucial not to focus your event around a single audience, at the risk of shortchanging the other and losing the whole point of going hybrid.",[],{"type":38,"text":319,"spans":1009},[],{"type":38,"text":1011,"spans":1012},"After the event, organize an informal meeting spot for in-person attendees, and a networking session for remote attendees. It's very (too) difficult to get your audiences to communicate with each other, and it would create frustration. Instead, share an online directory of all attendees so everyone can reconnect later if needed.",[],{"type":38,"text":319,"spans":1014},[],{"type":48,"text":1016,"spans":1017},"🧐 Leaving no room for the unexpected",[],{"type":38,"text":319,"spans":1019},[],{"type":38,"text":1021,"spans":1022},"In a hybrid event, the most important component is the organization and smoothness of the overall event. \n\nSo you need to ask beforehand who's responsible for what, and how much time will be needed to carry out your project. How many project managers will need to contribute?",[],{"type":38,"text":319,"spans":1024},[],{"type":38,"text":1026,"spans":1027},"The question of delegation is also worth asking: would you rather handle everything in-house (you need the resources for that!) or go through an event agency used to these processes?",[],{"type":38,"text":319,"spans":1029},[],{"type":38,"text":1031,"spans":1032},"You'll also need to create an overall Run of Show for your event, laying out the schedule minute by minute, as precisely as possible. Ideally, you'll create one run of show that covers the on-site experience (taking breaks, meals, etc. into account) and another for remote attendees. This will force you to offer content without any \"dead air time\".",[1033],{"start":367,"end":467,"type":556,"data":1034},{"link_type":558,"url":1035},"https://www.youtube.com/watch?v=XT-_69VBFVc&t=1s",{"type":38,"text":319,"spans":1037},[],{"type":38,"text":1039,"spans":1040},"Finally, make sure you've planned for everything and have emergency procedures in place in case of problems. It goes without saying that everything should be tested beforehand (several times), but beyond that, you should also plan additional measures, for example: what's the procedure if the microphones don't work? If the video capture falls behind the live feed?",[],{"type":38,"text":319,"spans":1042},[],{"type":48,"text":1044,"spans":1045},"Conclusion:",[1046],{"start":33,"end":505,"type":245},{"type":38,"text":319,"spans":1048},[],{"type":38,"text":1050,"spans":1051},"To successfully plan your hybrid event, you'll need to create a journey that engages both audiences without discrimination in the quality or quantity of content, while making sure you've covered every technical eventuality and every possible unexpected issue. \n\nStart by defining your objectives for each audience, then for the event as a whole. Draw out the essential features from that, and finish by choosing the event management platforms that best fit you and offer those features.",[],{"type":38,"text":319,"spans":1053},[],{"type":38,"text":1055,"spans":1056},"We hope this article has helped you better understand how to plan a hybrid event. Don't hesitate to reach out to our teams to learn about the features Digitevent offers for hybrid events :)",[],[1058],{"primary":1059,"items":1067,"id":1069,"slice_type":206,"slice_label":8},{"seo_title":1060,"seo_meta_descriptions":1063},[1061],{"type":38,"text":911,"spans":1062},[],[1064],{"type":38,"text":1065,"spans":1066,"direction":202},"Organizing a hybrid event means managing two formats at once. Here are our tips for planning it all without stress or bad surprises.",[],[1068],{},"seo$8930825a-cc1b-4a31-a2e1-069eb01faacb",{"id":1071,"lang":209,"type":9,"uid":906},"akYmyhIAACcAyuEJ",{"id":1073,"uid":1074,"url":8,"type":9,"tags":1075,"first_publication_date":1076,"slugs":1077,"linked_documents":1079,"lang":16,"data":1080,"_source":1548},"en_blog_article_type-evenement-selon-objectif","event-type-according-to-objective",[11],"2026-07-02T10:07:58+0000",[1078],"quel-type-devenement-choisir-par-rapport-a-vos-objectifs-",[],{"distribution":11,"article_title":1081,"author_name":225,"publication_date":1085,"banner_image":1086,"article_content":1092,"main_tag":190,"body":1534},[1082],{"type":20,"text":1083,"spans":1084,"direction":202},"What type of event should you choose based on your objectives?",[],"2025-12-01T13:45:00+0000",{"dimensions":1087,"alt":1088,"copyright":8,"url":1089,"id":1090,"edit":1091},{"width":27,"height":28},"Image showing a B2B meeting: a man in a suit explains different event formats, while a screen displays images representing an in-person event, a digital video conference, and a hybrid format. Two colleagues take notes around the table.","https://images.prismic.io/digi-www/aS2aAHNYClf9no4q_ChatGPT-Image-1-d%C3%A9c.-2025_-14_36_09.webp?auto=format%2Ccompress&w=900&h=600","aS2aAHNYClf9no4q",{"x":33,"y":33,"zoom":233,"background":234},[1093,1096,1102,1104,1107,1113,1115,1118,1123,1131,1135,1139,1141,1143,1146,1148,1151,1154,1157,1161,1165,1169,1173,1175,1177,1180,1184,1189,1193,1197,1201,1204,1207,1209,1223,1225,1228,1230,1233,1236,1240,1244,1248,1253,1257,1259,1261,1264,1267,1270,1274,1278,1283,1288,1290,1293,1295,1298,1301,1303,1306,1310,1313,1315,1319,1322,1324,1328,1331,1333,1337,1340,1342,1346,1349,1351,1355,1358,1360,1364,1367,1369,1373,1376,1378,1382,1385,1387,1391,1394,1396,1400,1403,1405,1408,1412,1415,1417,1421,1424,1426,1430,1433,1435,1439,1442,1444,1448,1451,1453,1457,1460,1462,1466,1469,1471,1475,1478,1480,1484,1487,1489,1492,1496,1499,1501,1505,1508,1510,1514,1517,1519,1524,1527],{"type":38,"text":1094,"spans":1095,"direction":202},"From experience, we all know it: many companies struggle to get the results they expected from their events. And often, this has nothing to do with the organizers' skills, but rather with how well the event's strategy aligns with business objectives.\n",[],{"type":38,"text":1097,"spans":1098,"direction":202},"This is where you need to develop a skill: choosing your type of event based on these objectives. We'll give you the keys to do just that, and finally get the event ROI you deserve.",[1099],{"start":1100,"end":1101,"type":245},43,96,{"type":38,"text":319,"spans":1103,"direction":202},[],{"type":48,"text":1105,"spans":1106,"direction":202},"Why your objectives should guide your choice of event type",[],{"type":38,"text":1108,"spans":1109,"direction":202},"Before you start organizing any event, keep in mind that every professional event is first and foremost a marketing and sales tool. In that sense, your events need to fit into an overall strategy, and therefore into a logic of objectives and business impact.",[1110],{"start":1111,"end":1112,"type":245},216,257,{"type":38,"text":319,"spans":1114,"direction":202},[],{"type":38,"text":1116,"spans":1117,"direction":202},"This is where aligning your event's main objective with its format becomes crucial. Thanks to this alignment, you benefit from: ",[],{"type":277,"text":1119,"spans":1120,"direction":202},"Better-targeted planning. The choice of venue, tone, content, and speakers is made based on the expected outcome, not guesswork.",[1121],{"start":33,"end":1122,"type":245},24,{"type":277,"text":1124,"spans":1125,"direction":202},"Relevant event KPIs. For example, if your main objective is converting prospects, you'll measure the leads generated; if it's about improving your brand's communication and awareness, you'll track reach or social media mentions.",[1126,1130],{"start":1127,"end":309,"type":556,"data":1128},9,{"link_type":558,"url":1129,"target":560},"https://www.digitevent.com/en/blog/event-kpis",{"start":33,"end":309,"type":245},{"type":277,"text":1132,"spans":1133,"direction":202},"An optimized return on investment. By precisely following your main objective, your resources (budget, time, tools) are put to use where they have the most impact.",[1134],{"start":33,"end":427,"type":245},{"type":277,"text":1136,"spans":1137,"direction":202},"A consistent experience for your attendees. As a result of all the points above: your event's format, content, and message all work together.",[1138],{"start":33,"end":789,"type":245},{"type":38,"text":319,"spans":1140,"direction":202},[],{"type":38,"text":319,"spans":1142,"direction":202},[],{"type":38,"text":1144,"spans":1145,"direction":202},"In short: without set objectives, it's hard to build a consistent attendee experience, and impossible to measure the event's performance and ROI. That's why it's worth not skipping this step of setting objectives. ",[],{"type":38,"text":319,"spans":1147,"direction":202},[],{"type":48,"text":1149,"spans":1150,"direction":202},"The prerequisite: defining your business objectives",[],{"type":38,"text":1152,"spans":1153,"direction":202},"Before even choosing your event's format and type, start by asking yourself this essential question: why are you organizing it in the first place? Remember: behind every professional event lies a business ambition.\n",[],{"type":38,"text":1155,"spans":1156,"direction":202},"Here are the main types of event objectives you could aim for: ",[],{"type":277,"text":1158,"spans":1159,"direction":202},"Awareness: to build your brand's visibility, highlight your expertise, or launch a new product, for example.",[1160],{"start":33,"end":1127,"type":245},{"type":277,"text":1162,"spans":1163,"direction":202},"Engagement / Interaction: to build connections with your community, customers, or partners through a memorable experience.",[1164],{"start":33,"end":1122,"type":245},{"type":277,"text":1166,"spans":1167,"direction":202},"Conversion / Sales: to generate qualified leads, speed up your sales cycle, or close deals.",[1168],{"start":33,"end":593,"type":245},{"type":277,"text":1170,"spans":1171,"direction":202},"Loyalty / Cohesion: to build connections between your teams and boost their motivation (seminars, team building, internal events), or to build brand attachment among your customers (customer events).",[1172],{"start":33,"end":593,"type":245},{"type":38,"text":319,"spans":1174,"direction":202},[],{"type":38,"text":319,"spans":1176,"direction":202},[],{"type":38,"text":1178,"spans":1179,"direction":202},"But keep in mind that your objective, however relevant, will only be useful if it's truly clear. So use the SMART method to set objectives in a structured way: your objective should be: ",[],{"type":277,"text":1181,"spans":1182,"direction":202},"Specific: define a precise goal, such as “Strengthen our brand's awareness among IT decision-makers”",[1183],{"start":33,"end":603,"type":245},{"type":277,"text":1185,"spans":1186,"direction":202},"Measurable: attach a concrete indicator to your objective, for example “Reach 500 webinar sign-ups”",[1187],{"start":33,"end":1188,"type":245},10,{"type":277,"text":1190,"spans":1191,"direction":202},"Achievable: aim for a result that's ambitious but realistic, such as “Convert 10% of leads into sales opportunities”",[1192],{"start":33,"end":1188,"type":245},{"type":277,"text":1194,"spans":1195,"direction":202},"Realistic: adapt your ambitions to your resources and your company's reality, for example “Run a hybrid event on a controlled budget”-",[1196],{"start":33,"end":1127,"type":245},{"type":277,"text":1198,"spans":1199,"direction":202},"Time-bound, set yourself a timeframe, for example “By the end of the quarter”",[1200],{"start":33,"end":1188,"type":245},{"type":38,"text":1202,"spans":1203,"direction":202},"\n",[],{"type":38,"text":1205,"spans":1206,"direction":202},"In short, your objectives should be the compass guiding your event strategy. Once this step is clear, you can move on to the format and type of event to consider.",[],{"type":38,"text":319,"spans":1208,"direction":202},[],{"type":38,"text":1210,"spans":1211,"direction":202},"💬 “Choosing the right type of event is one thing. But what about the format? That's above all a question of attendee experience. Always ask yourself where your audience will best experience the message you want to convey. Remember: the right event format is above all a matter of context. It's your objectives, your audience and your available resources that should dictate the choice between in-person, digital or hybrid. For a product launch or an awareness campaign, nothing beats the power of in-person events. On the other hand, for expert content or an international audience, digital or hybrid naturally make more sense.”, Milla Breuil, Account Manager at Digitevent",[1212,1214,1219],{"start":744,"end":1213,"type":285},629,{"start":1215,"end":1216,"type":556,"data":1217},631,660,{"link_type":558,"url":1218,"target":560},"https://www.linkedin.com/in/millabreuil/",{"start":1220,"end":1221,"type":556,"data":1222},661,674,{"link_type":558,"url":1218,"target":560},{"type":38,"text":319,"spans":1224,"direction":202},[],{"type":38,"text":1226,"spans":1227,"direction":202},"For inspiration, you'll find the details of all the types of events you can run at the end of this article.",[],{"type":38,"text":319,"spans":1229,"direction":202},[],{"type":48,"text":1231,"spans":1232,"direction":202},"Which type of event for which business objective?",[],{"type":38,"text":1234,"spans":1235,"direction":202},"The event type to prioritize depends on your business objective:",[],{"type":277,"text":1237,"spans":1238,"direction":202},"Awareness : high-visibility events (trade show, conference, webinar, product launch)",[1239],{"start":33,"end":1127,"type":245},{"type":277,"text":1241,"spans":1242,"direction":202},"Engagement : fun and educational events (community event, workshop, hackathon, user meetup)",[1243],{"start":33,"end":1188,"type":245},{"type":277,"text":1245,"spans":1246,"direction":202},"Conversion : experience and product-testing events (B2B client event, roadshow, open house, demonstration)",[1247],{"start":33,"end":1188,"type":245},{"type":277,"text":1249,"spans":1250,"direction":202},"Loyalty : customer experiences and community events (VIP client, feedback session, client dinner or gala)",[1251],{"start":33,"end":1252,"type":245},7,{"type":277,"text":1254,"spans":1255,"direction":202},"Internal cohesion : events that strengthen company culture (seminar, team building, internal conference, incentive trip)",[1256],{"start":33,"end":295,"type":245},{"type":38,"text":319,"spans":1258,"direction":202},[],{"type":38,"text":319,"spans":1260,"direction":202},[],{"type":48,"text":1262,"spans":1263,"direction":202},"What other criteria should you consider to choose the right event format and type",[],{"type":38,"text":1265,"spans":1266,"direction":202},"You now understand the importance of linking your business objective to the type of event you organize. But be careful: this objective isn't the only thing to consider when choosing your format!\n",[],{"type":38,"text":1268,"spans":1269,"direction":202},"To organize a consistent and effective event, also rely on the following four pillars: ",[],{"type":277,"text":1271,"spans":1272,"direction":202},"Your target audience. What do your potential attendees expect from an event like the one you're organizing? What specific topics would they like to see covered?",[1273],{"start":33,"end":290,"type":245},{"type":277,"text":1275,"spans":1276,"direction":202},"Your available budget. Your idea and your budget need to be aligned to get the maximum ROI.",[1277],{"start":33,"end":281,"type":245},{"type":277,"text":1279,"spans":1280,"direction":202},"Duration and attendee availability. There's no point organizing the best event if your guests can't attend!",[1281],{"start":33,"end":1282,"type":245},34,{"type":277,"text":1284,"spans":1285,"direction":202},"Your event's logistical format. The idea is to choose between in-person, hybrid, or fully digital, depending on your target audience's habits and their availability on-site.",[1286],{"start":33,"end":1287,"type":245},30,{"type":38,"text":1202,"spans":1289,"direction":202},[],{"type":38,"text":1291,"spans":1292,"direction":202},"By keeping these different elements in mind, you ensure you meet both your company's needs and those of your target audience, for optimal event effectiveness.",[],{"type":38,"text":319,"spans":1294,"direction":202},[],{"type":48,"text":1296,"spans":1297,"direction":202},"Overview of the main types of professional events",[],{"type":38,"text":1299,"spans":1300,"direction":202},"Whether your main objective is to convey a specific message to your target audience, promote a product, or improve your brand image, you'll find here all the types of events you can run.",[],{"type":38,"text":319,"spans":1302,"direction":202},[],{"type":52,"text":1304,"spans":1305,"direction":202},"For external events",[],{"type":38,"text":1307,"spans":1308,"direction":202},"Conferences, webinars, and round tables",[1309],{"start":33,"end":284,"type":245},{"type":38,"text":1311,"spans":1312,"direction":202},"Events where professionals share their expertise on key topics, often hosted by speakers or experts.",[],{"type":38,"text":319,"spans":1314,"direction":202},[],{"type":38,"text":1316,"spans":1317,"direction":202},"Product launches ",[1318],{"start":33,"end":295,"type":245},{"type":38,"text":1320,"spans":1321,"direction":202},"Key moments for showcasing something new to spark potential customers' interest, generate buzz, and drive early sales.",[],{"type":38,"text":319,"spans":1323,"direction":202},[],{"type":38,"text":1325,"spans":1326,"direction":202},"Press days",[1327],{"start":33,"end":1188,"type":245},{"type":38,"text":1329,"spans":1330,"direction":202},"Professional events dedicated to communication and media relations. They're ideal for presenting a new product, strengthening company awareness, and building relationships with journalists and influencers in your industry.",[],{"type":38,"text":319,"spans":1332,"direction":202},[],{"type":38,"text":1334,"spans":1335,"direction":202},"Customer events ",[1336],{"start":33,"end":353,"type":245},{"type":38,"text":1338,"spans":1339,"direction":202},"Premium gatherings designed to strengthen relationships with existing customers, reward their loyalty, and encourage positive word-of-mouth about your brand.",[],{"type":38,"text":319,"spans":1341,"direction":202},[],{"type":38,"text":1343,"spans":1344,"direction":202},"Exclusive events ",[1345],{"start":33,"end":295,"type":245},{"type":38,"text":1347,"spans":1348,"direction":202},"Premium formats reserved for a select group of customers or strategic partners. The goal of these events: build a privileged business relationship with them and offer a memorable experience, for example, privatizing an exhibition or backstage access.",[],{"type":38,"text":319,"spans":1350,"direction":202},[],{"type":38,"text":1352,"spans":1353,"direction":202},"Roadshows",[1354],{"start":33,"end":1127,"type":245},{"type":38,"text":1356,"spans":1357,"direction":202},"Series of traveling events held in several cities, allowing you to meet customers or prospects directly in the field.",[],{"type":38,"text":319,"spans":1359,"direction":202},[],{"type":38,"text":1361,"spans":1362,"direction":202},"Trade shows and fairs",[1363],{"start":33,"end":281,"type":245},{"type":38,"text":1365,"spans":1366,"direction":202},"Large industry gatherings where organizations showcase their products and services to increase their visibility and generate new contacts.",[],{"type":38,"text":319,"spans":1368,"direction":202},[],{"type":38,"text":1370,"spans":1371,"direction":202},"Festivals",[1372],{"start":33,"end":1127,"type":245},{"type":38,"text":1374,"spans":1375,"direction":202},"Popular, festive, and cultural events that bring together a broad audience around a strong theme. This type of event strengthens brand awareness and creates an engaging collective experience, at the crossroads of business and celebration.",[],{"type":38,"text":319,"spans":1377,"direction":202},[],{"type":38,"text":1379,"spans":1380,"direction":202},"User communities",[1381],{"start":33,"end":353,"type":245},{"type":38,"text":1383,"spans":1384,"direction":202},"Regular meetups between users of a solution to share best practices and encourage mutual support among customers.",[],{"type":38,"text":319,"spans":1386,"direction":202},[],{"type":38,"text":1388,"spans":1389,"direction":202},"Field activations and street marketing",[1390],{"start":33,"end":367,"type":245},{"type":38,"text":1392,"spans":1393,"direction":202},"Event-based actions deployed directly in the field to meet the public where they are. It's a great way to promote a product, generate engagement, and embed your brand into your target audience's daily life.",[],{"type":38,"text":319,"spans":1395,"direction":202},[],{"type":38,"text":1397,"spans":1398,"direction":202},"Promotional days or private sales",[1399],{"start":33,"end":427,"type":245},{"type":38,"text":1401,"spans":1402,"direction":202},"Sales events focused on conversion and loyalty, allowing customers to discover, try, or buy products in a privileged, organized setting.",[],{"type":38,"text":319,"spans":1404,"direction":202},[],{"type":52,"text":1406,"spans":1407,"direction":202},"For internal events",[],{"type":38,"text":1409,"spans":1410,"direction":202},"Team-building events ",[1411],{"start":33,"end":281,"type":245},{"type":38,"text":1413,"spans":1414,"direction":202},"Unifying, collaborative activities designed to strengthen cohesion, communication, and team spirit within a company. The goal: work better together by strengthening cohesion within the same team.",[],{"type":38,"text":319,"spans":1416,"direction":202},[],{"type":38,"text":1418,"spans":1419,"direction":202},"Internal seminars",[1420],{"start":33,"end":295,"type":245},{"type":38,"text":1422,"spans":1423,"direction":202},"Professional gatherings dedicated to strategic alignment, training, or employee motivation.",[],{"type":38,"text":319,"spans":1425,"direction":202},[],{"type":38,"text":1427,"spans":1428,"direction":202},"Parties or festive events ",[1429],{"start":33,"end":283,"type":245},{"type":38,"text":1431,"spans":1432,"direction":202},"Convivial moments to celebrate a success, a company anniversary, or bring teams together in an informal setting.",[],{"type":38,"text":319,"spans":1434,"direction":202},[],{"type":38,"text":1436,"spans":1437,"direction":202},"Onboarding days",[1438],{"start":33,"end":640,"type":245},{"type":38,"text":1440,"spans":1441,"direction":202},"Key moments for welcoming new employees, building connections within the team, and fostering internal cohesion from their very first days. An essential step for boosting motivation and company spirit.",[],{"type":38,"text":319,"spans":1443,"direction":202},[],{"type":38,"text":1445,"spans":1446,"direction":202},"Company trips or retreats",[1447],{"start":33,"end":433,"type":245},{"type":38,"text":1449,"spans":1450,"direction":202},"True team-building experiences, these “incentive”-oriented formats combine relaxation, discovery, and group activities. They strengthen employee cohesion and motivation away from the usual workplace.",[],{"type":38,"text":319,"spans":1452,"direction":202},[],{"type":38,"text":1454,"spans":1455,"direction":202},"Internal general assemblies",[1456],{"start":33,"end":784,"type":245},{"type":38,"text":1458,"spans":1459,"direction":202},"Key moments of the professional year, these strategic meetings allow companies to share results, projects, and key directions, while involving employees in the collective vision.",[],{"type":38,"text":319,"spans":1461,"direction":202},[],{"type":38,"text":1463,"spans":1464,"direction":202},"Internal award ceremonies",[1465],{"start":33,"end":433,"type":245},{"type":38,"text":1467,"spans":1468,"direction":202},"Festive, rewarding events designed to celebrate successes, reward teams, and strengthen internal cohesion. An excellent format for motivating employees and creating a unique bond between them and the company culture.",[],{"type":38,"text":319,"spans":1470,"direction":202},[],{"type":38,"text":1472,"spans":1473,"direction":202},"Themed days",[1474],{"start":33,"end":505,"type":245},{"type":38,"text":1476,"spans":1477,"direction":202},"Fun, engaging event formats that foster team cohesion around a specific theme. Perfect for energizing internal life, strengthening bonds between employees, and creating a convivial shared moment.",[],{"type":38,"text":319,"spans":1479,"direction":202},[],{"type":38,"text":1481,"spans":1482,"direction":202},"Workshops and hackathons",[1483],{"start":33,"end":1122,"type":245},{"type":38,"text":1485,"spans":1486,"direction":202},"Participatory formats that foster co-creation, collective thinking, and innovation around a given challenge.",[],{"type":38,"text":319,"spans":1488,"direction":202},[],{"type":52,"text":1490,"spans":1491,"direction":202},"For internal or external events",[],{"type":38,"text":1493,"spans":1494,"direction":202},"Networking events ",[1495],{"start":33,"end":593,"type":245},{"type":38,"text":1497,"spans":1498,"direction":202},"Opportunities to expand your professional network, meet potential partners, or exchange ideas with peers in the same industry.",[],{"type":38,"text":319,"spans":1500,"direction":202},[],{"type":38,"text":1502,"spans":1503,"direction":202},"Training events ",[1504],{"start":33,"end":353,"type":245},{"type":38,"text":1506,"spans":1507,"direction":202},"Educational sessions designed to develop employees' or customers' skills on a specific topic.",[],{"type":38,"text":319,"spans":1509,"direction":202},[],{"type":38,"text":1511,"spans":1512,"direction":202},"Participatory workshops",[1513],{"start":33,"end":598,"type":245},{"type":38,"text":1515,"spans":1516,"direction":202},"Collaborative experiences centered on exchange and co-creation. This type of professional event encourages active attendee participation and helps achieve a shared goal in a stimulating, interactive setting.",[],{"type":38,"text":319,"spans":1518,"direction":202},[],{"type":38,"text":1520,"spans":1521,"direction":202},"Charity or solidarity events",[1522],{"start":33,"end":1523,"type":245},28,{"type":38,"text":1525,"spans":1526,"direction":202},"Moments of sharing and collective commitment that strengthen the sense of community and the company's values while supporting a human or environmental cause.\n",[],{"type":38,"text":1528,"spans":1529,"direction":202},"Need help with this? Book your Digitevent demo and get advice from our experts: they'll help you choose the event format suited to your situation.",[1530],{"start":281,"end":1531,"type":556,"data":1532},46,{"link_type":558,"url":1533,"target":560},"https://www.digitevent.com/fr?contact",[1535],{"primary":1536,"items":1545,"id":1547,"slice_type":206,"slice_label":8},{"seo_title":1537,"seo_meta_descriptions":1541},[1538],{"type":38,"text":1539,"spans":1540,"direction":202},"Which type of event should you choose based on your business objectives?",[],[1542],{"type":38,"text":1543,"spans":1544,"direction":202},"Discover how to choose the right type of event based on your business objectives: awareness, engagement, conversion, or internal cohesion.",[],[1546],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"id":1549,"lang":209,"type":9,"uid":1550},"akYm3RIAACkAyuFd","type-evenement-selon-objectif",[],1785423826045]