[{"data":1,"prerenderedAt":3320},["ShallowReactive",2],{"top-banner-en":3,"blog-article-exhibitor-space-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":424,"relatedPages":2649},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":420},"en_blog_article_espace-exposant","exhibitor-space",null,"blog_article",[11],"global","2026-07-02T10:07:56+0000",[14],"espace-exposant--la-cle-pour-booster-vos-leads-salon-et-fideliser-vos-partenaires",[],"en-us",{"distribution":11,"article_title":18,"author_name":24,"publication_date":25,"banner_image":26,"article_content":37,"main_tag":404,"body":405},[19],{"type":20,"text":21,"spans":22,"direction":23},"heading1","Exhibitor portal: the key to boosting your trade show leads and building partner loyalty",[],"ltr","Joy GRAND","2025-11-18T07:49:00+0000",{"dimensions":27,"alt":30,"copyright":8,"url":31,"id":32,"edit":33},{"width":28,"height":29},900,600,"Panoramic view of a lively trade show with numerous booths and attendees networking in a modern exhibition hall.","https://images.prismic.io/digi-www/aY2ll90YXLCxVt02_ChatGPTImage12f%C3%A9vr.2026%2C11_03_46.png?auto=format%2Ccompress&w=900&h=600","aY2ll90YXLCxVt02",{"x":34,"y":34,"zoom":35,"background":36},0,1,"transparent",[38,42,45,52,57,60,62,68,71,74,76,79,81,87,90,92,95,98,100,105,108,112,115,118,121,124,127,132,138,141,144,147,153,156,158,163,166,169,174,179,181,186,191,193,197,200,202,210,215,219,222,225,227,231,234,248,250,255,261,270,272,278,282,286,290,295,300,302,304,309,312,315,317,322,325,330,334,338,343,351,353,357,364,366,369,372,374,381,383,388,391,394,401],{"type":39,"text":40,"spans":41,"direction":23},"paragraph","B2B trade shows have changed profoundly in recent years. Today, professional event organizers must meet ever higher expectations: generating qualified leads, proving the ROI of each edition, and building loyalty among demanding partners.",[],{"type":39,"text":43,"spans":44,"direction":23},"",[],{"type":39,"text":46,"spans":47,"direction":23},"But how do you offer more value to your exhibitors without complicating event management?\nThe answer comes down to one word: centralization.\n",[48],{"start":49,"end":50,"type":51},125,139,"strong",{"type":39,"text":53,"spans":54,"direction":23},"What if your exhibitor portal became your key asset for a successful trade show? ",[55],{"start":34,"end":56,"type":51},81,{"type":39,"text":58,"spans":59,"direction":23},"Designed as a true collaborative platform, it simplifies management, streamlines communication, and helps everyone, exhibitors and organizers alike, get the most out of their trade show.",[],{"type":39,"text":43,"spans":61,"direction":23},[],{"type":63,"text":64,"spans":65,"direction":23},"heading2","Understanding exhibitors' new needs: a key challenge for trade show organizers",[66],{"start":34,"end":67,"type":51},78,{"type":39,"text":69,"spans":70,"direction":23},"Today's exhibitors no longer come just to \"staff a booth.\" They want something concrete: leads, qualified contacts, and a measurable return on investment.",[],{"type":39,"text":72,"spans":73,"direction":23},"In their own way, each becomes a true customer of the event, expecting services that are efficient, transparent, and tailored to their goals.",[],{"type":39,"text":43,"spans":75,"direction":23},[],{"type":39,"text":77,"spans":78,"direction":23},"For organizers, meeting these expectations is now essential to strengthening partner loyalty and satisfaction over the long term.",[],{"type":39,"text":43,"spans":80,"direction":23},[],{"type":82,"text":83,"spans":84,"direction":23},"heading3","A need for concrete, measurable ROI",[85],{"start":34,"end":86,"type":51},35,{"type":39,"text":88,"spans":89,"direction":23},"Exhibitors want to know whether their presence \"really pays off\" and to track KPIs: number of meetings scheduled, contacts met, and opportunities generated.",[],{"type":39,"text":43,"spans":91,"direction":23},[],{"type":39,"text":93,"spans":94,"direction":23},"Thanks to a dedicated digital portal, each company tracks its results in real time: contacts scanned, leads recorded, and their team's activity.",[],{"type":39,"text":96,"spans":97,"direction":23},"No more vague estimates: real, usable figures from the very first day of the show.",[],{"type":39,"text":43,"spans":99,"direction":23},[],{"type":82,"text":101,"spans":102,"direction":23},"A drive for autonomy and transparency",[103],{"start":34,"end":104,"type":51},37,{"type":39,"text":106,"spans":107,"direction":23},"Exhibitors want to manage their presence with full autonomy:",[],{"type":109,"text":110,"spans":111,"direction":23},"list-item","customize their profile,",[],{"type":109,"text":113,"spans":114,"direction":23},"add their team members,",[],{"type":109,"text":116,"spans":117,"direction":23},"generate their badges,",[],{"type":109,"text":119,"spans":120,"direction":23},"view their statistics without depending on the organizer.\n\n",[],{"type":39,"text":122,"spans":123,"direction":23},"The result: fewer redundant exchanges, shorter delays, and greater responsiveness.",[],{"type":39,"text":125,"spans":126,"direction":23},"Information is centralized, up to date, and accessible via a single, secure login.",[],{"type":82,"text":128,"spans":129,"direction":23},"A smooth, rewarding experience",[130],{"start":34,"end":131,"type":51},30,{"type":39,"text":133,"spans":134,"direction":23},"Today, exhibiting at a trade show is no longer limited to a physical booth.\nVisibility starts well before the big day.",[135],{"start":136,"end":137,"type":51},76,118,{"type":39,"text":139,"spans":140,"direction":23},"Thanks to their exhibitor portal, partners can:",[],{"type":109,"text":142,"spans":143,"direction":23},"be featured on the event's website or app,",[],{"type":109,"text":145,"spans":146,"direction":23},"customize their showcase profile,",[],{"type":109,"text":148,"spans":149,"direction":23},"use B2B matchmaking tools to schedule qualified meetings.\n\n",[150],{"start":151,"end":152,"type":51},4,19,{"type":39,"text":154,"spans":155,"direction":23},"In short: exhibitors gain visibility and turn it into business opportunities and lasting partnerships.",[],{"type":39,"text":43,"spans":157,"direction":23},[],{"type":63,"text":159,"spans":160,"direction":23},"The exhibitor portal: a strategic lever before, during, and after the trade show",[161],{"start":34,"end":162,"type":51},80,{"type":39,"text":164,"spans":165,"direction":23},"Before, during, and after the event, the exhibitor portal becomes your ally in supporting your partners and maximizing their performance.",[],{"type":39,"text":167,"spans":168,"direction":23},"It's no longer just a logistics tool: it's the common thread running through collaboration between exhibitors and organizers.\n",[],{"type":82,"text":170,"spans":171,"direction":23},"Before the event:",[172],{"start":34,"end":173,"type":51},17,{"type":39,"text":175,"spans":176,"direction":23},"\nExhibitor side:\nThey customize their profile, add their team members, invite their prospects, and prepare their B2B meetings.\nEverything is ready to maximize their visibility even before the show opens.",[177],{"start":34,"end":178,"type":51},16,{"type":39,"text":43,"spans":180,"direction":23},[],{"type":39,"text":182,"spans":183,"direction":23},"Organizer side:\nThey oversee access, review content, and showcase exhibitors on the site and app.\nResult: an up-to-date online catalog, attractive and optimized to generate traffic and engagement from the very first visit.\n",[184],{"start":34,"end":185,"type":51},15,{"type":82,"text":187,"spans":188,"direction":23},"During the trade show:",[189],{"start":34,"end":190,"type":51},22,{"type":39,"text":43,"spans":192,"direction":23},[],{"type":39,"text":194,"spans":195,"direction":23},"Exhibitor side:",[196],{"start":34,"end":185,"type":51},{"type":39,"text":198,"spans":199,"direction":23},"They centralize their interactions directly in their portal: new contacts, meetings held, notes added.\nTheir statistics update in real time, letting them track their performance at the show and motivate their teams.",[],{"type":39,"text":43,"spans":201,"direction":23},[],{"type":39,"text":203,"spans":204,"direction":23},"Organizer side:\nFrom their dashboard, they track each exhibitor's activity live: booth traffic, meetings held, and volume of contacts recorded.\nThe tool also lets them identify meeting no-shows and contact the participants involved to easily reschedule missed exchanges.\n",[205,206],{"start":34,"end":178,"type":51},{"start":207,"end":208,"type":209},185,193,"em",{"type":82,"text":211,"spans":212,"direction":23},"After the trade show:",[213],{"start":34,"end":214,"type":51},21,{"type":39,"text":216,"spans":217,"direction":23},"\nExhibitor side:\nAll data can be exported (Excel or CRM integration).",[218],{"start":34,"end":178,"type":51},{"type":39,"text":220,"spans":221,"direction":23},"They can export all the contacts they met (whether visitors who stopped by the booth or meetings held) to schedule direct post-show actions and calculate their ROI.",[],{"type":39,"text":223,"spans":224,"direction":23},"Contacts are qualified with notes and details added during the scan, making follow-up and sales outreach more efficient.",[],{"type":39,"text":43,"spans":226,"direction":23},[],{"type":39,"text":228,"spans":229,"direction":23},"Organizer side:\nThey consolidate the show's key figures (leads, engagement, attendance) to prove the event's value to partners and exhibitor clients.",[230],{"start":34,"end":185,"type":51},{"type":39,"text":232,"spans":233,"direction":23},"The result: relevant KPIs that feed into communications, reports, and the preparation of future editions.\n",[],{"type":39,"text":235,"spans":236,"direction":23},"💬 \"A high-performing exhibitor portal is a true win-win partnership: it frees up time for organizers and helps exhibitors turn their contacts into concrete results.\", Léna Narcisse, Key Account Manager ",[237,240],{"start":238,"end":239,"type":209},3,166,{"start":241,"end":242,"type":243,"data":244},168,203,"hyperlink",{"link_type":245,"url":246,"target":247},"Web","https://www.linkedin.com/in/l%C3%A9nanarcisse/","_blank",{"type":39,"text":43,"spans":249,"direction":23},[],{"type":63,"text":251,"spans":252,"direction":23},"The key features that make the difference",[253],{"start":34,"end":254,"type":51},41,{"type":39,"text":256,"spans":257,"direction":23},"Before choosing an exhibitor portal, you first need to find the solution best suited to your professional event.",[258],{"start":259,"end":260,"type":51},60,84,{"type":39,"text":262,"spans":263,"direction":23},"You're probably wondering: how do I identify the most effective tool for my needs?",[264,267],{"start":265,"end":266,"type":51},45,68,{"start":268,"end":269,"type":209},27,82,{"type":39,"text":43,"spans":271,"direction":23},[],{"type":39,"text":273,"spans":274,"direction":23},"To help you, we've gathered below the five needs that come up most often among exhibitors, each with its key feature:",[275],{"start":276,"end":277,"type":51},38,48,{"type":109,"text":279,"spans":280,"direction":23},"Measure the ROI of their trade show: real-time dashboard, lead tracking, and CSV/CRM export, to centralize and track collected leads",[281],{"start":34,"end":86,"type":51},{"type":109,"text":283,"spans":284,"direction":23},"Manage their presence independently: team management, exhibitor profile creation, badge editing, for more fluidity without depending on the organizer",[285],{"start":34,"end":86,"type":51},{"type":109,"text":287,"spans":288,"direction":23},"Showcase their company: customizable exhibitor profile (logo, banners, description, web links), for better visibility and a stronger professional image",[289],{"start":34,"end":190,"type":51},{"type":109,"text":291,"spans":292,"direction":23},"Grow their business opportunities: built-in B2B Matchmaking, for qualified meetings before and during the event",[293],{"start":34,"end":294,"type":51},33,{"type":109,"text":296,"spans":297,"direction":23},"Collaborate effectively with the organizer: a single space shared between exhibitor and back office, for full transparency and lasting loyalty",[298],{"start":34,"end":299,"type":51},42,{"type":39,"text":43,"spans":301,"direction":23},[],{"type":39,"text":43,"spans":303,"direction":23},[],{"type":63,"text":305,"spans":306,"direction":23},"Digitevent: the all-in-one solution to showcase your exhibitors",[307],{"start":34,"end":308,"type":51},63,{"type":39,"text":310,"spans":311,"direction":23},"Centralize, simplify, showcase: with Digitevent, everything is managed from a single space.",[],{"type":39,"text":313,"spans":314,"direction":23},"No more scattered Excel files and emails: the Digitevent exhibitor space centralizes everything, from registration to final reporting.",[],{"type":39,"text":43,"spans":316,"direction":23},[],{"type":82,"text":318,"spans":319,"direction":23},"Simplified, connected management",[320],{"start":34,"end":321,"type":51},32,{"type":39,"text":323,"spans":324,"direction":23},"Exhibitors access their personal space via a login and a secure connection to independently manage their entire participation:",[],{"type":109,"text":326,"spans":327,"direction":23},"Customizable showcase profile: logo, description, banners, team, web links, etc. Everything is adjustable to showcase their brand on the event's website and app.",[328],{"start":34,"end":329,"type":51},29,{"type":109,"text":331,"spans":332,"direction":23},"Team member management: administrators add their teams, retrieve their badges, and manage access without going through the organizer.",[333],{"start":34,"end":190,"type":51},{"type":109,"text":335,"spans":336,"direction":23},"Lead tracking and contact export: exhibitors access the scanned contacts and export them in one click to CSV format or to their CRM.\n\n",[337],{"start":34,"end":294,"type":51},{"type":82,"text":339,"spans":340,"direction":23},"Scan, collect, export: the Digitevent event app",[341],{"start":34,"end":342,"type":51},47,{"type":39,"text":344,"spans":345,"direction":23},"During the trade show, the event app from Digitevent lets you scan visitors met at the booth.\nEach contact is automatically gathered in the exhibitor dashboard.\nAdd notes, export your leads, and track your results at a glance.",[346],{"start":347,"end":348,"type":243,"data":349},23,36,{"link_type":245,"url":350,"target":247},"https://www.digitevent.com/en/feature/event-app",{"type":39,"text":43,"spans":352,"direction":23},[],{"type":82,"text":354,"spans":355,"direction":23},"A win-win service",[356],{"start":34,"end":173,"type":51},{"type":39,"text":358,"spans":359,"direction":23},"👉 For exhibitors: more autonomy, visibility, and a clear measure of performance.\n👉 For organizers: tracking of collected leads, while saving precious time by delegating the completion of showcase profiles and team member registrations to exhibitors.",[360,361],{"start":238,"end":173,"type":51},{"start":362,"end":363,"type":51},85,99,{"type":39,"text":43,"spans":365,"direction":23},[],{"type":39,"text":367,"spans":368,"direction":23},"With Digitevent, everything becomes smoother: exhibitors gain autonomy, organizers gain visibility, and everyone gains efficiency.",[],{"type":39,"text":370,"spans":371,"direction":23},"It's the French solution that takes your trade shows to the next level.",[],{"type":39,"text":43,"spans":373,"direction":23},[],{"type":39,"text":375,"spans":376,"direction":23},"🤝 Discover the Digitevent exhibitor space and simplify collaboration between your teams and your exhibitors.",[377,380],{"start":238,"end":299,"type":243,"data":378},{"link_type":245,"url":379,"target":247},"https://www.digitevent.com/en/feature/exhibitor-application",{"start":238,"end":299,"type":51},{"type":39,"text":43,"spans":382,"direction":23},[],{"type":63,"text":384,"spans":385,"direction":23},"Conclusion: the exhibitor space, a strategic asset for your professional events",[386],{"start":34,"end":387,"type":51},79,{"type":39,"text":389,"spans":390,"direction":23},"The exhibitor space is much more than a tool: it's a key digital service to connect, simplify, and showcase.",[],{"type":39,"text":392,"spans":393,"direction":23},"By centralizing registrations, exhibitor information, and collected leads, it simplifies management, strengthens visibility, and improves overall ROI.",[],{"type":39,"text":395,"spans":396,"direction":23},"With a solution like Digitevent, collaboration becomes smooth, measurable, and lasting.\n",[397],{"start":214,"end":398,"type":243,"data":399},31,{"link_type":245,"url":400,"target":247},"https://www.digitevent.com/fr",{"type":39,"text":402,"spans":403,"direction":23},"One space, one login: simplicity serving your B2B events.",[],"advice",[406],{"primary":407,"items":416,"id":418,"slice_type":419,"slice_label":8},{"seo_title":408,"seo_meta_descriptions":412},[409],{"type":39,"text":410,"spans":411,"direction":23},"Exhibitor portal: boost your trade show leads and simplify management",[],[413],{"type":39,"text":414,"spans":415,"direction":23},"Centralize exhibitor management, track your leads, and improve the ROI of your B2B trade shows with an all-in-one exhibitor portal.",[],[417],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d","seo",{"id":421,"lang":422,"type":9,"uid":423},"akYm0BIAACkAyuEn","fr-fr","espace-exposant",[425,1197,1720],{"id":426,"uid":427,"url":8,"type":9,"tags":428,"first_publication_date":429,"slugs":430,"linked_documents":432,"lang":16,"data":433,"_source":1194},"en_blog_article_adopter-une-application-evenementielle","why-adopt-event-app",[11],"2026-07-02T10:07:54+0000",[431],"pourquoi-adopter-une-application-evenementielle-en-2026-",[],{"distribution":11,"article_title":434,"author_name":24,"publication_date":438,"banner_image":439,"article_content":445,"main_tag":404,"body":1121},[435],{"type":20,"text":436,"spans":437,"direction":23},"Why adopt an event app in 2026?",[],"2025-12-09T09:20:00+0000",{"dimensions":440,"alt":441,"copyright":8,"url":442,"id":443,"edit":444},{"width":28,"height":29},"Three people, a man in the center holding a smartphone with two colleagues beside him, looking together at the phone screen with interest during an office event.","https://images.prismic.io/digi-www/aTa2vnNYClf9n6xd_ChatGPT-Image-8-d%C3%A9c.-2025_-12_28_59.webp?auto=format%2Ccompress&w=900&h=600","aTa2vnNYClf9n6xd",{"x":34,"y":34,"zoom":35,"background":36},[446,458,460,463,465,468,471,473,477,481,489,496,498,501,504,507,511,516,519,522,524,526,531,534,536,540,544,549,553,557,559,562,564,569,572,577,579,584,589,597,601,603,607,612,615,618,620,623,628,637,641,647,649,653,659,664,667,669,673,681,687,689,693,698,702,707,711,714,718,722,726,730,734,736,738,741,743,747,750,758,760,764,770,774,780,784,786,790,796,799,803,810,812,817,820,822,825,828,831,834,837,840,843,845,848,850,854,857,860,863,865,869,872,875,879,883,887,889,891,896,898,902,905,909,912,916,918,920,923,928,935,937,941,944,949,953,957,961,963,965,969,972,976,980,984,986,988,991,994,997,999,1004,1008,1015,1017,1020,1024,1033,1036,1041,1044,1046,1048,1051,1055,1060,1064,1066,1068,1071,1073,1078,1082,1087,1089,1092,1096,1099,1103,1106,1109,1112,1114,1117],{"type":39,"text":447,"spans":448,"direction":23},"In 2026, organizing an event can no longer be just about booking a venue, printing a program, and handling a few emails. \nAudience expectations have changed: attendees want real-time information, relevant push notifications, easy exchanges via an integrated chat and a smooth, clear, personalized user experience.",[449,452,455],{"start":450,"end":451,"type":51},173,194,{"start":453,"end":454,"type":51},196,223,{"start":456,"end":457,"type":51},247,263,{"type":39,"text":43,"spans":459,"direction":23},[],{"type":39,"text":461,"spans":462,"direction":23},"For organizers, the needs are just as important: getting reliable data to measure ROI, tracking engagement, and improving overall performance, which explains why more and more of them are now adopting a dedicated mobile app for their events.",[],{"type":39,"text":43,"spans":464,"direction":23},[],{"type":39,"text":466,"spans":467,"direction":23},"This shift is driven by the rise of hybrid formats, the pursuit of operational efficiency, and the desire to centralize all information in a single space.",[],{"type":39,"text":469,"spans":470,"direction":23},"The result: the event app has become an essential tool, for attendees and organizers alike.",[],{"type":39,"text":43,"spans":472,"direction":23},[],{"type":63,"text":474,"spans":475,"direction":23},"Everything you need to know about the event app ",[476],{"start":34,"end":277,"type":51},{"type":82,"text":478,"spans":479,"direction":23},"What is an event app? ",[480],{"start":34,"end":190,"type":51},{"type":39,"text":482,"spans":483,"direction":23},"The event app supports attendees before, during, and after the event.\nIt centralizes all essential information (program, speakers, partners and exhibitors, notifications) in a single, intuitive, and customizable space that reflects the event's identity.",[484,486],{"start":485,"end":266,"type":51},14,{"start":487,"end":488,"type":51},176,217,{"type":39,"text":490,"spans":491,"direction":23},"Designed to simplify organization and deliver a better experience, it helps everyone become more autonomous.",[492,494],{"start":277,"end":493,"type":51},65,{"start":362,"end":495,"type":51},108,{"type":39,"text":43,"spans":497,"direction":23},[],{"type":39,"text":499,"spans":500,"direction":23},"Its goals are varied:",[],{"type":109,"text":502,"spans":503,"direction":23},"ensuring a smooth, consistent experience, ",[],{"type":109,"text":505,"spans":506,"direction":23},"engaging attendees ahead of time so they can prepare their visit and get the most out of their experience at the event,",[],{"type":109,"text":508,"spans":509,"direction":23},"bringing all exchanges and information together in one place,",[510],{"start":34,"end":342,"type":51},{"type":109,"text":512,"spans":513,"direction":23},"unifying the journey from registration to the big day,",[514],{"start":34,"end":515,"type":51},20,{"type":109,"text":517,"spans":518,"direction":23},"facilitating relevant connections,",[],{"type":109,"text":520,"spans":521,"direction":23},"relying on reliable data to analyze engagement.",[],{"type":39,"text":43,"spans":523,"direction":23},[],{"type":39,"text":43,"spans":525,"direction":23},[],{"type":82,"text":527,"spans":528,"direction":23},"The main benefits for organizers  ",[529],{"start":34,"end":530,"type":51},34,{"type":39,"text":532,"spans":533,"direction":23},"For organizers, the event app offers, above all, a simpler and more structured way to manage the attendee experience. It complements the existing ecosystem (website, emails, check-in, etc.) by centralizing key information and facilitating interactions.",[],{"type":39,"text":43,"spans":535,"direction":23},[],{"type":109,"text":537,"spans":538,"direction":23},"Having a single, consistent space to share essential information (program, speakers, sessions, practical details) without multiplying the number of formats.",[539],{"start":34,"end":294,"type":51},{"type":109,"text":541,"spans":542,"direction":23},"Reducing manual updates: any change made in the Digitevent interface syncs automatically with the app, which reduces the risk of errors and duplicate work.",[543],{"start":34,"end":347,"type":51},{"type":109,"text":545,"spans":546,"direction":23},"Streamlining communication thanks to built-in notifications (reminders, schedule changes, important information) and avoiding extra emails on the big day.",[547],{"start":34,"end":548,"type":51},26,{"type":109,"text":550,"spans":551,"direction":23},"Getting reliable data on session views, app adoption, networking, and business meetings, to assess real engagement.",[552],{"start":34,"end":214,"type":51},{"type":109,"text":554,"spans":555,"direction":23},"Boosting the visibility of speakers, sponsors, or exhibitors, through profiles that are easy for attendees to browse and fully integrated into the overall journey.",[556],{"start":34,"end":259,"type":51},{"type":39,"text":43,"spans":558,"direction":23},[],{"type":39,"text":560,"spans":561,"direction":23},"A solution designed to reduce operational workload, improve the clarity of the attendee journey, and provide concrete engagement tracking.",[],{"type":39,"text":43,"spans":563,"direction":23},[],{"type":63,"text":565,"spans":566,"direction":23},"The attendee experience first: the 4 features that make the difference",[567],{"start":34,"end":568,"type":51},70,{"type":39,"text":570,"spans":571,"direction":23},"The event app is not just an accessory: it extends the attendee experience and makes organizing every key moment easier.\nDesigned to be intuitive and accessible on mobile or desktop, it supports every user throughout the event.",[],{"type":39,"text":573,"spans":574,"direction":23},"Here are the 4 essential features every event app should offer 👇",[575],{"start":576,"end":294,"type":51},13,{"type":39,"text":43,"spans":578,"direction":23},[],{"type":82,"text":580,"spans":581,"direction":23},"Interactive program and personalized schedule ",[582],{"start":34,"end":583,"type":51},46,{"type":39,"text":585,"spans":586,"direction":23},"This is the most used feature among attendees.\nThey can browse the full program, discover the available sessions, and build their own schedule in just a few clicks.",[587],{"start":588,"end":329,"type":51},8,{"type":39,"text":590,"spans":591,"direction":23},"All the information is gathered in one place: times, locations, speakers, partners involved, and more.\nThis clear, real-time view lets everyone plan their day without printed documents or email exchanges.\nThe program becomes a personal dashboard synced with the organizer's information.",[592,594],{"start":593,"end":242,"type":51},144,{"start":595,"end":596,"type":51},227,246,{"type":39,"text":598,"spans":599,"direction":23},"💡 To go even further, you can enable surveys at the end of a session or after the event. They let you collect feedback while it's fresh and enrich the overall analysis of your event.",[600],{"start":238,"end":214,"type":51},{"type":39,"text":43,"spans":602,"direction":23},[],{"type":82,"text":604,"spans":605,"direction":23},"B2B meeting management ",[606],{"start":34,"end":347,"type":51},{"type":39,"text":608,"spans":609,"direction":23},"The app includes a professional Matchmaking module, ideal for business-oriented events.",[610],{"start":321,"end":611,"type":51},50,{"type":109,"text":613,"spans":614,"direction":23},"Organizers define the meeting rules (industry, profile type, available time slots).",[],{"type":109,"text":616,"spans":617,"direction":23},"Attendees book their qualified meetings independently, directly from the app.",[],{"type":39,"text":43,"spans":619,"direction":23},[],{"type":39,"text":621,"spans":622,"direction":23},"The result: easier connections between exhibitors, partners, and visitors, with clear visibility into upcoming, confirmed, or completed meetings.\n",[],{"type":82,"text":624,"spans":625,"direction":23},"Networking and exchanges between attendees ",[626],{"start":34,"end":627,"type":51},43,{"type":39,"text":629,"spans":630,"direction":23},"An event's success also depends on the quality of the connections made.\nThanks to badge scanning via QR Code, attendees can easily add contacts, grow their network, and find their exchanges again after the event.",[631,633,634],{"start":632,"end":568,"type":51},39,{"start":269,"end":495,"type":51},{"start":635,"end":636,"type":51},124,143,{"type":39,"text":638,"spans":639,"direction":23},"The built-in chat makes it easy to communicate with other attendees or partners, without relying on third-party tools.\nConversations stay targeted and relevant throughout the event.",[640],{"start":151,"end":173,"type":51},{"type":39,"text":642,"spans":643,"direction":23},"On the organizer's side, the data (contacts added, adoption rate, activity) provides a clear view of networking dynamics.",[644],{"start":645,"end":646,"type":51},101,120,{"type":39,"text":43,"spans":648,"direction":23},[],{"type":82,"text":650,"spans":651,"direction":23},"Automatic and push notifications",[652],{"start":34,"end":321,"type":51},{"type":39,"text":654,"spans":655,"direction":23},"Automatic notifications let you share the right information at the right time: a reminder before a session, a meeting change or cancellation, and more.\nThey help attendees avoid missing an activity throughout the day.",[656,657],{"start":34,"end":347,"type":51},{"start":321,"end":658,"type":51},77,{"type":39,"text":660,"spans":661,"direction":23},"Push notifications provide instant updates on schedule changes, reminders, or news.",[662],{"start":34,"end":663,"type":51},18,{"type":39,"text":665,"spans":666,"direction":23},"💡 By combining these four features, the app becomes a true digital companion for the event.",[],{"type":39,"text":43,"spans":668,"direction":23},[],{"type":63,"text":670,"spans":671,"direction":23},"Measuring the ROI of your event app",[672],{"start":34,"end":86,"type":51},{"type":39,"text":674,"spans":675,"direction":23},"Beyond the user experience, an event app is also a valuable source of data for organizers.",[676,678],{"start":398,"end":677,"type":51},40,{"start":679,"end":680,"type":51},51,74,{"type":39,"text":682,"spans":683,"direction":23},"It lets you measure engagement, participation, and the effectiveness of communication efforts in real time, to prove the value of the investment.",[684],{"start":685,"end":686,"type":51},12,106,{"type":39,"text":43,"spans":688,"direction":23},[],{"type":82,"text":690,"spans":691,"direction":23},"Why track performance indicators?",[692],{"start":34,"end":294,"type":51},{"type":39,"text":694,"spans":695,"direction":23},"Measuring an app's performance means assessing the impact of your event.\n This data is essential to:",[696],{"start":104,"end":697,"type":51},57,{"type":109,"text":699,"spans":700,"direction":23},"demonstrate the return on investment (ROI) to management, partners, or sponsors;",[701],{"start":34,"end":348,"type":51},{"type":109,"text":703,"spans":704,"direction":23},"identify strengths and areas for improvement for future editions;",[705],{"start":34,"end":706,"type":51},44,{"type":109,"text":708,"spans":709,"direction":23},"better understand attendee behavior in order to adapt your communication and content strategy.\n",[710],{"start":34,"end":86,"type":51},{"type":39,"text":712,"spans":713,"direction":23},"Concretely, five metrics deserve priority tracking:",[],{"type":109,"text":715,"spans":716,"direction":23},"App adoption rate: percentage of attendees who used the app, to assess buy-in for the tool",[717],{"start":34,"end":173,"type":51},{"type":109,"text":719,"spans":720,"direction":23},"Engagement rate: frequency and duration of logins, clicks, messages sent, to identify key moments and the most-used features",[721],{"start":34,"end":185,"type":51},{"type":109,"text":723,"spans":724,"direction":23},"Number of B2B meetings: total meetings confirmed via the app, to measure Matchmaking performance and the business value generated",[725],{"start":34,"end":190,"type":51},{"type":109,"text":727,"spans":728,"direction":23},"Number of contacts scanned: interactions between attendees and leads collected, to assess the quality of networking and the opportunities created",[729],{"start":34,"end":548,"type":51},{"type":109,"text":731,"spans":732,"direction":23},"Survey response rate: participation in post-event forms, to measure attendees' overall interest and satisfaction.    ",[733],{"start":34,"end":515,"type":51},{"type":39,"text":43,"spans":735,"direction":23},[],{"type":39,"text":43,"spans":737,"direction":23},[],{"type":39,"text":739,"spans":740,"direction":23},"By centralizing all this information on a single platform, you get a complete view of the experience before, during, and after the event.",[],{"type":39,"text":43,"spans":742,"direction":23},[],{"type":63,"text":744,"spans":745,"direction":23},"The event app in service of a CSR approach",[746],{"start":34,"end":299,"type":51},{"type":39,"text":748,"spans":749,"direction":23},"Responsible digital practices now play an important role in the events industry.",[],{"type":39,"text":751,"spans":752,"direction":23},"By centralizing all information in a single space, the event app helps reduce the environmental impact of events while simplifying organization.",[753,755],{"start":679,"end":754,"type":51},64,{"start":756,"end":757,"type":51},71,102,{"type":39,"text":43,"spans":759,"direction":23},[],{"type":82,"text":761,"spans":762,"direction":23},"Reduce the environmental impact",[763],{"start":34,"end":398,"type":51},{"type":39,"text":765,"spans":766,"direction":23},"By bringing all information together in a single space, the event app makes it possible to eliminate most paper materials: programs, schedules, tickets, or information sheets.\n👉 Result: fewer printouts, less waste, and simplified logistics.",[767],{"start":768,"end":769,"type":51},91,121,{"type":39,"text":771,"spans":772,"direction":23},"It also helps reduce physical signage (posters, panels, distributed documents) by making everything accessible on mobile or computer.",[773],{"start":485,"end":104,"type":51},{"type":39,"text":775,"spans":776,"direction":23},"And thanks to the option of offering hybrid formats, travel is reduced, which helps lower the carbon footprint of events.",[777,778],{"start":104,"end":679,"type":51},{"start":260,"end":779,"type":51},110,{"type":39,"text":781,"spans":782,"direction":23},"Using it also means showcasing your CSR commitments to attendees, partners, and sponsors.",[783],{"start":515,"end":679,"type":51},{"type":39,"text":43,"spans":785,"direction":23},[],{"type":82,"text":787,"spans":788,"direction":23},"Promote inclusion and accessibility",[789],{"start":34,"end":86,"type":51},{"type":39,"text":791,"spans":792,"direction":23},"An event web app (PWA), accessible without any download or technical constraint, guarantees equitable access for all audiences.",[793],{"start":794,"end":795,"type":51},92,127,{"type":39,"text":797,"spans":798,"direction":23},"Whether for attendees less comfortable with digital tools, international audiences, or people with disabilities, everyone can follow the event without difficulty.",[],{"type":39,"text":800,"spans":801,"direction":23},"This universal accessibility strengthens the inclusive and responsible dimension of the organization.",[802],{"start":34,"end":645,"type":51},{"type":39,"text":804,"spans":805,"direction":23},"💡 At Digitevent, we support organizers who want to combine innovation and responsibility with our event web app.",[806,808],{"start":238,"end":178,"type":243,"data":807},{"link_type":245,"url":400,"target":247},{"start":809,"end":178,"type":51},6,{"type":39,"text":43,"spans":811,"direction":23},[],{"type":82,"text":813,"spans":814,"direction":23},"Web app vs generic app: two approaches, two experiences",[815],{"start":34,"end":816,"type":51},55,{"type":39,"text":818,"spans":819,"direction":23},"Today, many event apps exist: some for the general public, others geared toward professionals.\n But they don't all address the same challenges. For a B2B event, the goal isn't just to share a program: you need a reliable, secure tool aligned with your brand image.",[],{"type":39,"text":43,"spans":821,"direction":23},[],{"type":82,"text":823,"spans":824,"direction":23},"Why choose an event web app?",[],{"type":39,"text":826,"spans":827,"direction":23},"The event web app checks every box: simplicity, performance, and consistency.",[],{"type":109,"text":829,"spans":830,"direction":23},"No download: a link or a QR code, and your attendees instantly access the app on any device.",[],{"type":109,"text":832,"spans":833,"direction":23},"Native app-like experience: thanks to the PWA format, they can add the icon to their home screen, enjoy full-screen display, and receive push notifications, without going through app stores.",[],{"type":109,"text":835,"spans":836,"direction":23},"Complete customization: colors, logo, typography, content, etc. The web app adapts to your identity to deliver an experience that truly reflects your brand.",[],{"type":109,"text":838,"spans":839,"direction":23},"Real-time updates: all changes are visible instantly, with no action needed from attendees.",[],{"type":109,"text":841,"spans":842,"direction":23},"Maximum security & compatibility: protected data, optimal performance across all browsers.\n",[],{"type":39,"text":43,"spans":844,"direction":23},[],{"type":39,"text":846,"spans":847,"direction":23},"In short: a flexible, modern solution perfectly suited to organizers who want simple management and a seamless, consistent attendee experience, from the first click to the big day.",[],{"type":39,"text":43,"spans":849,"direction":23},[],{"type":63,"text":851,"spans":852,"direction":23},"Driving adoption of your app: best practices",[853],{"start":34,"end":706,"type":51},{"type":39,"text":855,"spans":856,"direction":23},"An app is only truly useful if it's easy to pick up and naturally integrated into the attendee journey.",[],{"type":39,"text":858,"spans":859,"direction":23},"Even the best event app won't do its job if attendees don't use it.",[],{"type":39,"text":861,"spans":862,"direction":23},"Here are the best practices for maximizing adoption 👇",[],{"type":39,"text":43,"spans":864,"direction":23},[],{"type":82,"text":866,"spans":867,"direction":23},"Communicate from the moment attendees register",[868],{"start":34,"end":583,"type":51},{"type":39,"text":870,"spans":871,"direction":23},"Adoption begins with the very first contact with the event.",[],{"type":39,"text":873,"spans":874,"direction":23},"Let attendees know the app exists from the moment they register, clearly explaining its purpose:",[],{"type":109,"text":876,"spans":877,"direction":23},"Add a clear mention on the registration page: explain what the app is for (program, networking, notifications, etc.).",[878],{"start":809,"end":706,"type":51},{"type":109,"text":880,"spans":881,"direction":23},"Include a link to the app in the registration confirmation email.",[882],{"start":588,"end":754,"type":51},{"type":109,"text":884,"spans":885,"direction":23},"Highlight the useful features: schedule, meeting booking, chat, etc.",[886],{"start":485,"end":329,"type":51},{"type":39,"text":43,"spans":888,"direction":23},[],{"type":39,"text":43,"spans":890,"direction":23},[],{"type":39,"text":892,"spans":893,"direction":23},"💡 Tip: the better attendees understand the app's added value before the event, the more they'll use it on the day.",[894],{"start":238,"end":895,"type":51},7,{"type":39,"text":43,"spans":897,"direction":23},[],{"type":82,"text":899,"spans":900,"direction":23},"Simplify access and navigation",[901],{"start":34,"end":131,"type":51},{"type":39,"text":903,"spans":904,"direction":23},"Nothing holds back adoption more than complicated access.\nMake logging in and getting started as easy as possible:",[],{"type":109,"text":906,"spans":907,"direction":23},"Offer a QR code or a direct link for quick access from mobile.",[908],{"start":588,"end":321,"type":51},{"type":109,"text":910,"spans":911,"direction":23},"Avoid unnecessary steps when logging in: access should be immediate.",[],{"type":109,"text":913,"spans":914,"direction":23},"Pay attention to the interface: clear, intuitive, readable on every screen.",[915],{"start":214,"end":131,"type":51},{"type":39,"text":43,"spans":917,"direction":23},[],{"type":39,"text":43,"spans":919,"direction":23},[],{"type":39,"text":921,"spans":922,"direction":23},"The goal: make access as natural as possible, with no download or complex procedure.",[],{"type":39,"text":924,"spans":925,"direction":23},"\"An app only has impact if it's simple to use and well integrated into the overall event experience. Our role at Digitevent is to make that adoption natural, both for attendees and for organizers.\"",[926],{"start":34,"end":927,"type":209},197,{"type":39,"text":929,"spans":930,"direction":23},"Damien Remise, Account Manager at Digitevent",[931,934],{"start":34,"end":706,"type":243,"data":932},{"link_type":245,"url":933,"target":247},"https://www.linkedin.com/in/damien-remise/",{"start":34,"end":706,"type":51},{"type":39,"text":43,"spans":936,"direction":23},[],{"type":82,"text":938,"spans":939,"direction":23},"Promote the app across all your channels",[940],{"start":34,"end":677,"type":51},{"type":39,"text":942,"spans":943,"direction":23},"Make your app a central part of your communications.\nAttendees should hear about it several times before the big day:",[],{"type":109,"text":945,"spans":946,"direction":23},"Create a dedicated page on the event website.",[947],{"start":948,"end":347,"type":51},9,{"type":109,"text":950,"spans":951,"direction":23},"Add a simple FAQ to answer practical questions.",[952],{"start":809,"end":178,"type":51},{"type":109,"text":954,"spans":955,"direction":23},"Include visuals of the app (screenshots, screens) in your newsletters, social media posts, and emails.",[956],{"start":588,"end":548,"type":51},{"type":109,"text":958,"spans":959,"direction":23},"Mention it regularly in your communications (registration confirmation emails, follow-ups, reminders).",[960],{"start":329,"end":706,"type":51},{"type":39,"text":43,"spans":962,"direction":23},[],{"type":39,"text":43,"spans":964,"direction":23},[],{"type":82,"text":966,"spans":967,"direction":23},"Encourage use during the event ",[968],{"start":34,"end":398,"type":51},{"type":39,"text":970,"spans":971,"direction":23},"On the day, make it easy to use the app on the ground:",[],{"type":109,"text":973,"spans":974,"direction":23},"Place visible QR codes at check-in, in rooms, and in high-traffic areas.",[975],{"start":34,"end":190,"type":51},{"type":109,"text":977,"spans":978,"direction":23},"Train your teams and partners to use it so they can help attendees.",[979],{"start":34,"end":329,"type":51},{"type":109,"text":981,"spans":982,"direction":23},"Use push notifications to inform, remind, or direct attendees in real time.",[983],{"start":34,"end":190,"type":51},{"type":39,"text":43,"spans":985,"direction":23},[],{"type":39,"text":43,"spans":987,"direction":23},[],{"type":39,"text":989,"spans":990,"direction":23},"By supporting attendees, you create a usage habit that strengthens engagement throughout the event.",[],{"type":39,"text":992,"spans":993,"direction":23},"An event app isn't imposed, it's adopted.",[],{"type":39,"text":995,"spans":996,"direction":23},"The simpler and more useful it is, the more naturally attendees will use it.",[],{"type":39,"text":43,"spans":998,"direction":23},[],{"type":63,"text":1000,"spans":1001,"direction":23},"The Digitevent event app",[1002],{"start":34,"end":1003,"type":51},24,{"type":82,"text":1005,"spans":1006,"direction":23},"Digitevent's key features ",[1007],{"start":34,"end":548,"type":51},{"type":39,"text":1009,"spans":1010,"direction":23},"The Digitevent event app is a complete progressive web app, designed to meet the practical needs of organizers: easy access, a clear attendee experience, and reliable data to track the event.",[1011,1013],{"start":34,"end":1003,"type":243,"data":1012},{"link_type":245,"url":350,"target":247},{"start":632,"end":1014,"type":51},58,{"type":39,"text":43,"spans":1016,"direction":23},[],{"type":39,"text":1018,"spans":1019,"direction":23},"It brings together in a single space:",[],{"type":109,"text":1021,"spans":1022,"direction":23},"an interactive program with a personalized schedule,",[1023],{"start":238,"end":190,"type":51},{"type":109,"text":1025,"spans":1026,"direction":23},"networking modules and B2B matchmaking,",[1027,1029,1032],{"start":34,"end":1028,"type":51},10,{"start":347,"end":632,"type":243,"data":1030},{"link_type":245,"url":1031,"target":247},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"start":347,"end":276,"type":51},{"type":109,"text":1034,"spans":1035,"direction":23},"the attendee profile, where they can update their information,",[],{"type":109,"text":1037,"spans":1038,"direction":23},"a built-in chat,",[1039],{"start":1040,"end":185,"type":51},2,{"type":109,"text":1042,"spans":1043,"direction":23},"a photo directory of attendees and exhibitors.",[],{"type":39,"text":43,"spans":1045,"direction":23},[],{"type":39,"text":43,"spans":1047,"direction":23},[],{"type":39,"text":1049,"spans":1050,"direction":23},"In addition, the Digitevent web app is:",[],{"type":109,"text":1052,"spans":1053,"direction":23},"customizable to reflect your brand (logo, colors, content),",[1054],{"start":34,"end":530,"type":51},{"type":109,"text":1056,"spans":1057,"direction":23},"accessible on all devices,",[1058],{"start":34,"end":1059,"type":51},25,{"type":109,"text":1061,"spans":1062,"direction":23},"and hosted in a secure environment, compliant with ISO standards and GDPR.",[1063],{"start":151,"end":530,"type":51},{"type":39,"text":43,"spans":1065,"direction":23},[],{"type":39,"text":43,"spans":1067,"direction":23},[],{"type":39,"text":1069,"spans":1070,"direction":23},"The goal: offer an app with strong added value, simple to deploy, intuitive for attendees, and consistent with your brand image.",[],{"type":39,"text":43,"spans":1072,"direction":23},[],{"type":82,"text":1074,"spans":1075,"direction":23},"Human support at every step ",[1076],{"start":34,"end":1077,"type":51},28,{"type":39,"text":1079,"spans":1080,"direction":23},"Beyond the tool, Digitevent offers human support to secure every step of your project.",[1081],{"start":86,"end":277,"type":51},{"type":39,"text":1083,"spans":1084,"direction":23},"Each event is overseen by a dedicated project manager, who supports you from preparation through the post-event phase. ",[1085],{"start":1077,"end":1086,"type":51},53,{"type":39,"text":43,"spans":1088,"direction":23},[],{"type":39,"text":1090,"spans":1091,"direction":23},"Their role:",[],{"type":109,"text":1093,"spans":1094,"direction":23},"help you configure the app based on your event format (trade show, conference, convention, forum, seminar, etc.);",[1095],{"start":948,"end":548,"type":51},{"type":109,"text":1097,"spans":1098,"direction":23},"support you in setting up the program, sessions, networking, and matchmaking; ",[],{"type":109,"text":1100,"spans":1101,"direction":23},"share communication best practices with you to maximize your audience's engagement, and give you recommendations to make it easier to get up to speed with the platform on the day.",[1102],{"start":809,"end":530,"type":51},{"type":39,"text":1104,"spans":1105,"direction":23},"\n",[],{"type":39,"text":1107,"spans":1108,"direction":23},"During and after the event, the Digitevent teams remain available to answer your questions and support you if needed.",[],{"type":39,"text":1110,"spans":1111,"direction":23},"The goal: to offer you reliable support while giving you full control over your event app.",[],{"type":39,"text":43,"spans":1113,"direction":23},[],{"type":39,"text":1115,"spans":1116,"direction":23},"In 2026, the event app has become essential: it improves the on-site experience while facilitating communication and engagement.",[],{"type":39,"text":1118,"spans":1119,"direction":23},"👉 Try the Digitevent app and simplify the preparation, communication, and follow-up of your event.",[1120],{"start":238,"end":548,"type":51},[1122,1134],{"primary":1123,"items":1132,"id":418,"slice_type":419,"slice_label":8},{"seo_title":1124,"seo_meta_descriptions":1128},[1125],{"type":39,"text":1126,"spans":1127,"direction":23},"Event App: why adopt it in 2026",[],[1129],{"type":39,"text":1130,"spans":1131,"direction":23},"Discover why an event app is essential in 2026 to improve the attendee experience and optimize your organization.",[],[1133],{},{"primary":1135,"items":1140,"id":1192,"slice_type":1193,"slice_label":8},{"title":1136},[1137],{"type":82,"text":1138,"spans":1139,"direction":23},"FAQ: Event app",[],[1141,1151,1168,1180],{"question":1142,"answer":1147},[1143],{"type":1144,"text":1145,"spans":1146,"direction":23},"heading4","How does the app improve the attendee experience?",[],[1148],{"type":39,"text":1149,"spans":1150,"direction":23},"The app transforms the attendee experience by centralizing everything in one place: program, practical information, notifications, and interaction tools like networking or chat.\nIt simplifies communication, makes navigation easier, and offers a smooth, consistent journey, which strengthens engagement and helps everyone get the most out of the event.",[],{"question":1152,"answer":1156},[1153],{"type":1144,"text":1154,"spans":1155,"direction":23},"What types of events can use it?",[],[1157,1165],{"type":39,"text":1158,"spans":1159,"direction":23},"It's suitable for all professional events: trade shows, congresses, forums, conventions, seminars, conferences, or internal events.",[1160],{"start":1161,"end":1162,"type":243,"data":1163},115,130,{"link_type":245,"url":1164,"target":247},"https://www.digitevent.com/en/event/corporate-internal-events-management-software",{"type":39,"text":1166,"spans":1167,"direction":23},"The tool easily adapts to each format and its specific needs.",[],{"question":1169,"answer":1173},[1170],{"type":1144,"text":1171,"spans":1172,"direction":23},"Is the app suited to hybrid events?",[],[1174,1177],{"type":39,"text":1175,"spans":1176,"direction":23},"Yes, it adapts perfectly to hybrid formats. Attendees can browse the program, interact, and manage their meetings from any device, whether they're on-site or remote.",[],{"type":39,"text":1178,"spans":1179,"direction":23},"The app also provides direct access to video conference rooms to follow sessions online, and the B2B meeting modules also work over video: each attendee joins their remote time slot in one click, from their schedule in the app.",[],{"question":1181,"answer":1185},[1182],{"type":1144,"text":1183,"spans":1184,"direction":23},"What are the best event apps?",[],[1186,1189],{"type":39,"text":1187,"spans":1188,"direction":23},"For professional events, choose an app that's customizable, accessible without a download, and equipped with advanced features (schedule, chat, networking, matchmaking, statistics).",[],{"type":39,"text":1190,"spans":1191,"direction":23},"👉 The Digitevent app meets these criteria and offers a high-performing, secure solution suited to B2B.",[],"faq$f7cbb18a-66e5-4dda-8462-86bda6f3d478","faq",{"id":1195,"lang":422,"type":9,"uid":1196},"akYmvBIAACsAyuDZ","adopter-une-application-evenementielle",{"id":1198,"uid":1199,"url":8,"type":9,"tags":1200,"first_publication_date":1202,"slugs":1203,"linked_documents":1205,"lang":16,"data":1206,"_source":1717},"en_blog_article_matchmaking-evenementiel-b2b","b2b-event-matchmaking",[1201,11],"Glossaire","2026-07-02T10:07:59+0000",[1204],"pourquoi-le-matchmaking-est-devenu-indispensable-dans-vos-evenements-b2b-",[],{"distribution":11,"article_title":1207,"author_name":24,"publication_date":1211,"banner_image":1212,"article_content":1218,"main_tag":1702,"body":1703},[1208],{"type":20,"text":1209,"spans":1210,"direction":23},"Why has matchmaking become essential at your B2B events?",[],"2025-05-06T06:29:00+0000",{"dimensions":1213,"alt":1214,"copyright":8,"url":1215,"id":1216,"edit":1217},{"width":28,"height":29},"Two professionals shake hands at a B2B event, in a formal networking setting.","https://images.prismic.io/digi-www/aBojj_IqRLdaB6g4_Matchmaking-Header.webp?auto=format,compress","aBojj_IqRLdaB6g4",{"x":34,"y":34,"zoom":35,"background":36},[1219,1222,1229,1231,1235,1237,1242,1244,1247,1249,1252,1261,1263,1268,1270,1278,1280,1283,1287,1289,1293,1295,1298,1302,1306,1310,1314,1318,1320,1322,1325,1333,1335,1338,1341,1345,1349,1353,1355,1357,1360,1363,1370,1374,1378,1382,1386,1388,1390,1396,1398,1401,1405,1409,1413,1417,1421,1423,1425,1429,1431,1434,1439,1443,1450,1454,1458,1460,1464,1466,1469,1471,1474,1478,1484,1486,1490,1494,1496,1499,1503,1507,1509,1512,1519,1521,1524,1526,1529,1540,1542,1545,1551,1554,1557,1560,1563,1566,1569,1571,1573,1577,1579,1582,1586,1588,1591,1601,1603,1606,1615,1617,1620,1623,1627,1629,1632,1637,1639,1642,1648,1650,1653,1657,1659,1662,1671,1673,1677,1687,1689,1692,1694,1697],{"type":39,"text":1220,"spans":1221,"direction":23},"Meeting the right people at the right time has become a strong, even essential, expectation at B2B events.",[],{"type":39,"text":1223,"spans":1224,"direction":23},"In fact, according to a 2024 study by the platform Goodfirms, 91% of professionals consider networking the top reason for attending a B2B event.",[1225],{"start":1226,"end":636,"type":243,"data":1227},62,{"link_type":245,"url":1228,"target":247},"https://www.goodfirms.co/resources/top-tips-b2b-event-management-registration-sponsorship",{"type":39,"text":43,"spans":1230,"direction":23},[],{"type":39,"text":1232,"spans":1233,"direction":23},"In this context, event matchmaking changes the game: it structures encounters, connects the right profiles, and maximizes the value of exchanges for all visitors, exhibitors, and organizers.",[1234],{"start":173,"end":530,"type":51},{"type":39,"text":43,"spans":1236,"direction":23},[],{"type":39,"text":1238,"spans":1239,"direction":23},"In this article, discover how matchmaking works, why it has become an essential lever, and how to integrate it effectively into your event strategy.",[1240],{"start":1241,"end":362,"type":51},67,{"type":39,"text":43,"spans":1243,"direction":23},[],{"type":63,"text":1245,"spans":1246,"direction":23},"What is event matchmaking?",[],{"type":39,"text":43,"spans":1248,"direction":23},[],{"type":82,"text":1250,"spans":1251,"direction":23},"Definition and principle",[],{"type":39,"text":1253,"spans":1254,"direction":23},"Event matchmaking is a process of targeted connection between participants. Unlike spontaneous or informal networking, it relies on a prior analysis of profiles, needs, and objectives of participants.",[1255,1257,1258],{"start":34,"end":173,"type":243,"data":1256},{"link_type":245,"url":1031,"target":247},{"start":530,"end":1086,"type":51},{"start":1259,"end":1260,"type":51},134,183,{"type":39,"text":43,"spans":1262,"direction":23},[],{"type":39,"text":1264,"spans":1265,"direction":23},"Its goal? To enable meetings that are useful, planned, and aligned with everyone's expectations. ",[1266],{"start":276,"end":1267,"type":51},66,{"type":39,"text":43,"spans":1269,"direction":23},[],{"type":39,"text":1271,"spans":1272,"direction":23},"Matchmaking can be automated through a digital platform or assisted by algorithms and a human coordination team.",[1273,1274,1276],{"start":152,"end":1077,"type":51},{"start":1275,"end":1241,"type":51},59,{"start":1277,"end":686,"type":51},88,{"type":39,"text":43,"spans":1279,"direction":23},[],{"type":82,"text":1281,"spans":1282,"direction":23},"Networking vs. Matchmaking ",[],{"type":39,"text":1284,"spans":1285,"direction":23},"Traditional networking relies on informal encounters and leaves a lot of room for chance. ",[1286],{"start":34,"end":190,"type":51},{"type":39,"text":43,"spans":1288,"direction":23},[],{"type":39,"text":1290,"spans":1291,"direction":23},"Event matchmaking, on the other hand, structures interactions by connecting participants according to precise criteria and shared objectives. It prevents untargeted exchanges and random cold approaches. The result? More effective interactions, and a better experience for everyone.",[1292],{"start":34,"end":152,"type":51},{"type":39,"text":43,"spans":1294,"direction":23},[],{"type":39,"text":1296,"spans":1297,"direction":23},"Five criteria help measure what event matchmaking really changes, compared to traditional networking:",[],{"type":109,"text":1299,"spans":1300,"direction":23},"Type of interaction: informal and unplanned for networking, versus based on profiles and objectives for matchmaking",[1301],{"start":34,"end":152,"type":51},{"type":109,"text":1303,"spans":1304,"direction":23},"Efficiency: random on one side, tailored and focused on the value of meetings on the other",[1305],{"start":34,"end":1028,"type":51},{"type":109,"text":1307,"spans":1308,"direction":23},"Experience: general and not very personalized for networking, optimized through filters for matchmaking",[1309],{"start":34,"end":1028,"type":51},{"type":109,"text":1311,"spans":1312,"direction":23},"No-show rate: high for networking, reduced thanks to commitment to fixed time slots for matchmaking",[1313],{"start":34,"end":685,"type":51},{"type":109,"text":1315,"spans":1316,"direction":23},"Associated tools: no tool for networking, a digital platform with an integrated calendar for matchmaking",[1317],{"start":34,"end":178,"type":51},{"type":39,"text":43,"spans":1319,"direction":23},[],{"type":39,"text":43,"spans":1321,"direction":23},[],{"type":82,"text":1323,"spans":1324,"direction":23},"A concept enriched by data and technology",[],{"type":39,"text":1326,"spans":1327,"direction":23},"The rise of event platforms has made matchmaking more accessible, smoother, and automated. Smart algorithms can even anticipate useful connections without any action from the user. These tools also offer dashboards to track the number of meeting requests, acceptance rates, and no-show rates.",[1328,1331],{"start":1329,"end":1330,"type":51},49,89,{"start":768,"end":1332,"type":51},107,{"type":39,"text":43,"spans":1334,"direction":23},[],{"type":82,"text":1336,"spans":1337,"direction":23},"For which types of events?",[],{"type":39,"text":1339,"spans":1340,"direction":23},"Matchmaking adapts to various professional formats:",[],{"type":109,"text":1342,"spans":1343,"direction":23},"B2B trade shows ",[1344],{"start":34,"end":185,"type":51},{"type":109,"text":1346,"spans":1347,"direction":23},"Business congresses and forums ",[1348],{"start":34,"end":131,"type":51},{"type":109,"text":1350,"spans":1351,"direction":23},"Internal corporate events ",[1352],{"start":34,"end":1059,"type":51},{"type":39,"text":43,"spans":1354,"direction":23},[],{"type":39,"text":43,"spans":1356,"direction":23},[],{"type":63,"text":1358,"spans":1359,"direction":23},"Why integrate matchmaking into your events? ",[],{"type":82,"text":1361,"spans":1362,"direction":23},"For participants ",[],{"type":39,"text":1364,"spans":1365,"direction":23},"Matchmaking addresses a growing need for efficient use of time spent at an event. Your visitors or attendees no longer just want to \"attend\", they want to experience something personalized and useful. Matchmaking offers several benefits to your participants:",[1366,1367],{"start":254,"end":162,"type":51},{"start":1368,"end":1369,"type":51},155,199,{"type":109,"text":1371,"spans":1372,"direction":23},"Targeted meetings: appointments are aligned with their professional objectives (prospecting, recruitment, collaboration, etc.).",[1373],{"start":34,"end":173,"type":51},{"type":109,"text":1375,"spans":1376,"direction":23},"Time savings: your participants no longer have to \"hunt\" for the right contacts on-site.",[1377],{"start":34,"end":685,"type":51},{"type":109,"text":1379,"spans":1380,"direction":23},"An enhanced journey: each user benefits from an experience built around their needs.",[1381],{"start":34,"end":152,"type":51},{"type":109,"text":1383,"spans":1384,"direction":23},"A sense of efficiency: concrete results (useful contacts, partnerships initiated, etc.) reinforce overall satisfaction with the event.",[1385],{"start":34,"end":214,"type":51},{"type":39,"text":43,"spans":1387,"direction":23},[],{"type":39,"text":43,"spans":1389,"direction":23},[],{"type":39,"text":1391,"spans":1392,"direction":23},"Matchmaking also helps drastically reduce the no-show rate at an event: a scheduled meeting encourages attendance. Ideal for remote or international participants, it makes it easier to connect in advance and optimize travel or connection.",[1393,1394],{"start":347,"end":1275,"type":51},{"start":1161,"end":1395,"type":51},131,{"type":39,"text":43,"spans":1397,"direction":23},[],{"type":82,"text":1399,"spans":1400,"direction":23},"For exhibitors ",[],{"type":39,"text":1402,"spans":1403,"direction":23},"At your B2B trade shows, exhibitors invest to meet qualified prospects, not to hand out brochures. Integrating a matchmaking system allows them to:",[1404],{"start":583,"end":568,"type":51},{"type":109,"text":1406,"spans":1407,"direction":23},"Target the right visitors and secure scheduled meetings in advance.",[1408],{"start":34,"end":1059,"type":51},{"type":109,"text":1410,"spans":1411,"direction":23},"Improve the conversion rate: fewer visitors, but higher-quality leads.",[1412],{"start":34,"end":268,"type":51},{"type":109,"text":1414,"spans":1415,"direction":23},"Increase their ROI and, in turn, justify the investment in a booth or partnership through tangible KPIs.",[1416],{"start":34,"end":816,"type":51},{"type":109,"text":1418,"spans":1419,"direction":23},"Strengthen the engagement of sponsors.",[1420],{"start":34,"end":1059,"type":51},{"type":39,"text":43,"spans":1422,"direction":23},[],{"type":39,"text":43,"spans":1424,"direction":23},[],{"type":39,"text":1426,"spans":1427,"direction":23},"Some setups also allow you to associate partner brands with matchmaking tools (branding, sponsored filters, highlighting in recommendations, etc.).",[1428],{"start":131,"end":658,"type":51},{"type":39,"text":43,"spans":1430,"direction":23},[],{"type":82,"text":1432,"spans":1433,"direction":23},"For organizers ",[],{"type":39,"text":1435,"spans":1436,"direction":23},"As a strategic lever for an event's success, event matchmaking translates into concrete benefits for you:",[1437],{"start":1438,"end":627,"type":51},5,{"type":109,"text":1440,"spans":1441,"direction":23},"A competitive edge: offering a qualified meeting service positions your event as premium or innovative.",[1442],{"start":34,"end":663,"type":51},{"type":109,"text":1444,"spans":1445,"direction":23},"Better satisfaction and attendee engagement : both visitors and exhibitors experience a higher perceived value.",[1446,1449],{"start":1003,"end":627,"type":243,"data":1447},{"link_type":245,"url":1448,"target":247},"https://www.digitevent.com/en/blog/5-tips-to-boost-attendee-engagement",{"start":34,"end":706,"type":51},{"type":109,"text":1451,"spans":1452,"direction":23},"An optimized business model: your trade shows become even more profitable thanks to an added offering that gives exhibitors a dedicated calendar for booking meetings. ",[1453],{"start":34,"end":268,"type":51},{"type":109,"text":1455,"spans":1456,"direction":23},"Valuable collected data: you gain visibility into the number of meetings proposed, accepted, or the attendance rate at appointments.\n",[1457],{"start":34,"end":347,"type":51},{"type":39,"text":43,"spans":1459,"direction":23},[],{"type":39,"text":1461,"spans":1462,"direction":23},"Increased prestige and loyalty: effective matchmaking encourages your participants to return and recommend the event.",[1463],{"start":34,"end":131,"type":51},{"type":39,"text":43,"spans":1465,"direction":23},[],{"type":63,"text":1467,"spans":1468,"direction":23},"How does it actually work?",[],{"type":39,"text":43,"spans":1470,"direction":23},[],{"type":82,"text":1472,"spans":1473,"direction":23},"Beforehand:",[],{"type":39,"text":1475,"spans":1476,"direction":23},"Participants fill out an enriched registration form, specifying their role, industry, expectations, and the profiles they want to meet.",[1477],{"start":190,"end":679,"type":51},{"type":39,"text":1479,"spans":1480,"direction":23},"\nThis information feeds a search engine or matchmaking algorithm, making it possible to create filterable, usable profiles in a directory-style interface.",[1481],{"start":1482,"end":1483,"type":51},128,153,{"type":39,"text":43,"spans":1485,"direction":23},[],{"type":39,"text":1487,"spans":1488,"direction":23},"But that's not all: each participant receives targeted meeting suggestions based on the information provided and the matchmaking rules set by the organizer.",[1489],{"start":583,"end":680,"type":51},{"type":39,"text":1491,"spans":1492,"direction":23},"\nThey can manage their meeting schedule directly from the app or the web platform, with time slots visible and adjustable according to their availability.",[1493],{"start":347,"end":632,"type":51},{"type":39,"text":43,"spans":1495,"direction":23},[],{"type":82,"text":1497,"spans":1498,"direction":23},"During the event:",[],{"type":39,"text":1500,"spans":1501,"direction":23},"Participants track their personal meeting schedules directly from the event app. They can directly report no-shows to the organizer.",[1502],{"start":1059,"end":679,"type":51},{"type":39,"text":1504,"spans":1505,"direction":23},"\nMeetings take place in dedicated spaces, identified at the event venue, or via video links if the event is online or hybrid.",[1506],{"start":1003,"end":677,"type":51},{"type":39,"text":43,"spans":1508,"direction":23},[],{"type":82,"text":1510,"spans":1511,"direction":23},"After the event:",[],{"type":39,"text":1513,"spans":1514,"direction":23},"Contacts made can be retrieved by participants via an Excel export. The organizer can leverage performance data such as the number of meetings held, the attendance rate, or satisfaction feedback to measure the effectiveness of the system and improve future editions.",[1515,1516],{"start":679,"end":1267,"type":51},{"start":1517,"end":1518,"type":51},95,111,{"type":39,"text":43,"spans":1520,"direction":23},[],{"type":63,"text":1522,"spans":1523,"direction":23},"How can you set up an effective meeting system? ",[],{"type":39,"text":43,"spans":1525,"direction":23},[],{"type":82,"text":1527,"spans":1528,"direction":23},"Identify your audience",[],{"type":39,"text":1530,"spans":1531,"direction":23},"Start by segmenting your participants: exhibitors, buyers, partners, candidates, etc. Then collect key information at registration: objectives, interests, availability. This data will allow you to offer relevant, personalized meetings.",[1532,1533,1535,1538],{"start":948,"end":104,"type":51},{"start":363,"end":1534,"type":51},114,{"start":137,"end":1162,"type":243,"data":1536},{"link_type":245,"url":1537,"target":247},"https://www.digitevent.com/en/feature/event-registration-forms",{"start":242,"end":1539,"type":51},235,{"type":39,"text":43,"spans":1541,"direction":23},[],{"type":82,"text":1543,"spans":1544,"direction":23},"Rely on a suitable platform",[],{"type":39,"text":1546,"spans":1547,"direction":23},"Use an event tool like Digitevent to manage the entire process, incorporating these key features:",[1548,1549],{"start":34,"end":663,"type":51},{"start":260,"end":1550,"type":51},97,{"type":109,"text":1552,"spans":1553,"direction":23},"Meeting requests (subject to the recipient's acceptance or automatically accepted).",[],{"type":109,"text":1555,"spans":1556,"direction":23},"Quotas for confirmed meetings and pending requests",[],{"type":109,"text":1558,"spans":1559,"direction":23},"Management of unavailability and \"no-shows\"",[],{"type":109,"text":1561,"spans":1562,"direction":23},"Calendar synchronization",[],{"type":109,"text":1564,"spans":1565,"direction":23},"Automatic assignment to tables, meeting spaces, or video conference rooms",[],{"type":109,"text":1567,"spans":1568,"direction":23},"Integration of calendars, video calls, or physical meeting points",[],{"type":39,"text":43,"spans":1570,"direction":23},[],{"type":39,"text":43,"spans":1572,"direction":23},[],{"type":39,"text":1574,"spans":1575,"direction":23},"Create separate sessions based on audiences or formats, whether in-person or remote.",[1576],{"start":34,"end":1003,"type":51},{"type":39,"text":43,"spans":1578,"direction":23},[],{"type":82,"text":1580,"spans":1581,"direction":23},"Set clear rules",[],{"type":39,"text":1583,"spans":1584,"direction":23},"Establish who can meet whom (for example: students can meet recruiters, and suppliers can meet buyers).\nThese rules will help you avoid poor connections and streamline interactions.",[1585],{"start":34,"end":1077,"type":51},{"type":39,"text":43,"spans":1587,"direction":23},[],{"type":82,"text":1589,"spans":1590,"direction":23},"Encourage participation",[],{"type":39,"text":1592,"spans":1593,"direction":23},"Beforehand, clearly inform participants about the meeting process using emails, tutorials, and videos. Don't forget to showcase the attendee directory with useful filters (company, industry, etc.), and plan dedicated spaces or time slots for meetings.",[1594,1595,1598],{"start":34,"end":677,"type":51},{"start":1596,"end":1597,"type":51},103,150,{"start":1599,"end":1600,"type":51},202,238,{"type":39,"text":43,"spans":1602,"direction":23},[],{"type":82,"text":1604,"spans":1605,"direction":23},"Track and optimize",[],{"type":39,"text":1607,"spans":1608,"direction":23},"Analyze the results by looking at the number of meetings booked, the attendance rate, and any no-shows observed. You can use exports and dashboards to refine your setup and identify areas for improvement. Finally, use this data to showcase the event's value to your partners and optimize the organization of future editions.",[1609,1610,1612],{"start":34,"end":152,"type":51},{"start":769,"end":1611,"type":51},147,{"start":1613,"end":1614,"type":51},214,228,{"type":39,"text":43,"spans":1616,"direction":23},[],{"type":63,"text":1618,"spans":1619,"direction":23},"5 best practices to optimize matchmaking",[],{"type":82,"text":1621,"spans":1622,"direction":23},"1. Focus on the quality of participant profiles",[],{"type":39,"text":1624,"spans":1625,"direction":23},"Encourage participants to complete their profile with precise information: role, objectives, industry, etc. The richer the profile, the more relevant the matchmaking will be.\nDon't hesitate to make certain fields mandatory at registration.",[1626],{"start":548,"end":277,"type":51},{"type":39,"text":43,"spans":1628,"direction":23},[],{"type":82,"text":1630,"spans":1631,"direction":23},"2. Define relevant matchmaking rules",[],{"type":39,"text":1633,"spans":1634,"direction":23},"Frame meeting possibilities by segment (for example: buyers ↔ suppliers) and avoid irrelevant requests by limiting unnecessary crossovers. This structure improves the flow and quality of interactions.",[1635],{"start":686,"end":1636,"type":51},137,{"type":39,"text":43,"spans":1638,"direction":23},[],{"type":82,"text":1640,"spans":1641,"direction":23},"3. Integrate matchmaking into the overall experience",[],{"type":39,"text":1643,"spans":1644,"direction":23},"Plan dedicated time slots in the event schedule and remember to set up quiet, clearly identifiable spaces for meetings. Don't forget that matchmaking needs to be visible and easily accessible in the event's app or website.",[1645,1646],{"start":1438,"end":1059,"type":51},{"start":756,"end":1647,"type":51},105,{"type":39,"text":43,"spans":1649,"direction":23},[],{"type":82,"text":1651,"spans":1652,"direction":23},"4. Plan automated reminders and follow-ups",[],{"type":39,"text":1654,"spans":1655,"direction":23},"Set up smart notifications such as meeting confirmations, reminders, and follow-ups if a slot is empty. Emails or texts help you maintain a good attendance rate and avoid no-shows.",[1656],{"start":895,"end":548,"type":51},{"type":39,"text":43,"spans":1658,"direction":23},[],{"type":82,"text":1660,"spans":1661,"direction":23},"5. Measure results to improve",[],{"type":39,"text":1663,"spans":1664,"direction":23},"Track the key KPIs: number of requests sent, confirmation rate, no-show rate, satisfaction. Then use the platform's exports and reports to adjust settings for future editions. Finally, incorporate participant feedback to enrich the experience with each iteration.",[1665,1668,1669],{"start":1028,"end":663,"type":243,"data":1666},{"link_type":245,"url":1667,"target":247},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"start":1028,"end":663,"type":51},{"start":1647,"end":1670,"type":51},135,{"type":39,"text":43,"spans":1672,"direction":23},[],{"type":39,"text":1674,"spans":1675,"direction":23},"💬 Advice from the Digitevent expert:",[1676],{"start":238,"end":348,"type":209},{"type":39,"text":1678,"spans":1679,"direction":23},"\"The secret to building matchmaking that makes sense is taking the time to truly understand your participants from the moment they register. By focusing on listening, agility, and real personalization, you grow the value of every meeting and the impact of your event.\", Rémi Fontaine, Head of Customer Success at Digitevent",[1680,1685],{"start":1681,"end":1682,"type":243,"data":1683},270,323,{"link_type":245,"url":1684,"target":247},"https://www.linkedin.com/in/r%C3%A9mifontaine/",{"start":1681,"end":1686,"type":51},283,{"type":39,"text":43,"spans":1688,"direction":23},[],{"type":39,"text":1690,"spans":1691,"direction":23},"Event matchmaking is no longer a gimmick: it gives meaning to every meeting, structures schedules, and maximizes the perceived value of your events.",[],{"type":39,"text":43,"spans":1693,"direction":23},[],{"type":39,"text":1695,"spans":1696,"direction":23},"Want to stand out at your next events?",[],{"type":39,"text":1698,"spans":1699,"direction":23},"Discover Digitevent's smart meeting features and turn your participants' meetings into concrete opportunities.\n",[1700],{"start":948,"end":152,"type":243,"data":1701},{"link_type":245,"url":400,"target":247},"news",[1704],{"primary":1705,"items":1714,"id":1716,"slice_type":419,"slice_label":8},{"seo_title":1706,"seo_meta_descriptions":1710},[1707],{"type":39,"text":1708,"spans":1709,"direction":23},"B2B matchmaking: a key lever for your events",[],[1711],{"type":39,"text":1712,"spans":1713,"direction":23},"Discover how matchmaking turns your B2B events into true accelerators of qualified meetings, ROI, and satisfaction.",[],[1715],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8",{"id":1718,"lang":422,"type":9,"uid":1719},"akYm6xIAACsAyuGc","matchmaking-evenementiel-b2b",{"id":1721,"uid":1722,"url":8,"type":9,"tags":1723,"first_publication_date":429,"slugs":1724,"linked_documents":1726,"lang":16,"data":1727,"_source":2646},"en_blog_article_plateforme-evenementielle","event-management-platform",[11],[1725],"comment-choisir-sa-plateforme-evenementielle-",[],{"distribution":11,"article_title":1728,"author_name":24,"publication_date":1732,"banner_image":1733,"article_content":1740,"main_tag":404,"body":2633},[1729],{"type":20,"text":1730,"spans":1731,"direction":23},"How to choose your event platform?",[],"2026-03-24T09:00:00+0000",{"dimensions":1734,"alt":1736,"copyright":8,"url":1737,"id":1738,"edit":1739},{"width":28,"height":1735},601,"Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.","https://images.prismic.io/digi-www/acFH3pGXnQHGY21__Gemini_Generated_Image_cqpjscqpjscqpjsc-1.webp?auto=format%2Ccompress&rect=0%2C0%2C899%2C600&w=900&h=601","acFH3pGXnQHGY21_",{"x":34,"y":34,"zoom":35,"background":36},[1741,1748,1753,1755,1758,1760,1763,1772,1775,1779,1782,1784,1787,1790,1794,1798,1802,1804,1806,1809,1811,1814,1817,1821,1825,1829,1833,1835,1837,1840,1842,1845,1848,1850,1853,1856,1861,1863,1866,1873,1876,1883,1887,1891,1895,1897,1899,1902,1904,1907,1910,1913,1917,1921,1925,1929,1931,1933,1936,1938,1941,1944,1947,1950,1954,1959,1963,1965,1967,1970,1973,1975,1988,1990,1993,1996,2001,2003,2007,2009,2013,2017,2021,2025,2032,2034,2036,2039,2041,2044,2048,2051,2055,2059,2063,2067,2069,2071,2077,2081,2084,2086,2089,2091,2094,2097,2100,2104,2108,2112,2116,2120,2122,2124,2127,2129,2132,2139,2142,2149,2153,2157,2161,2165,2167,2169,2172,2174,2177,2180,2183,2191,2198,2200,2202,2205,2208,2210,2213,2216,2219,2223,2227,2231,2235,2237,2239,2242,2244,2247,2250,2253,2257,2261,2265,2269,2271,2273,2277,2279,2282,2286,2290,2293,2296,2299,2302,2305,2307,2309,2312,2314,2317,2320,2323,2327,2331,2335,2337,2339,2345,2347,2350,2353,2356,2358,2361,2364,2367,2371,2378,2382,2386,2388,2390,2393,2396,2399,2403,2407,2411,2415,2417,2419,2422,2425,2428,2432,2436,2443,2447,2449,2451,2454,2457,2460,2464,2468,2472,2476,2478,2480,2483,2486,2489,2493,2497,2501,2505,2507,2509,2512,2516,2519,2523,2530,2534,2538,2542,2546,2548,2550,2553,2555,2558,2561,2563,2567,2571,2575,2579,2581,2583,2586,2588,2591,2594,2597,2601,2608,2612,2614,2617,2620,2623,2626,2628],{"type":39,"text":1742,"spans":1743,"direction":23},"Wondering how to choose an event platform that's genuinely suited to your professional events? Between registration tools, ticketing solutions, event apps, and event management software, the choice is vast, and sometimes confusing. \n",[1744],{"start":1745,"end":207,"type":243,"data":1746},160,{"link_type":245,"url":1747,"target":247},"https://www.digitevent.com/en/blog/corporate-event-management-software",{"type":39,"text":1749,"spans":1750,"direction":23},"Here's the complete guide to choosing the event platform that will help you manage your events more efficiently and improve your attendees' experience.",[1751],{"start":895,"end":1752,"type":51},112,{"type":39,"text":43,"spans":1754,"direction":23},[],{"type":63,"text":1756,"spans":1757,"direction":23},"What is an event platform, and what is it really for?",[],{"type":39,"text":43,"spans":1759,"direction":23},[],{"type":82,"text":1761,"spans":1762,"direction":23},"Event platform vs. “a la carte” tools",[],{"type":39,"text":1764,"spans":1765,"direction":23},"For a long time, organizers used several tools to manage an event: a ticketing software, an emailing tool for invitations, a spreadsheet for attendee management, a check-in tool, etc. ",[1766,1771],{"start":1767,"end":1768,"type":243,"data":1769},69,87,{"link_type":245,"url":1770,"target":247},"https://www.digitevent.com/en/blog/ticketing-software",{"start":1768,"end":1330,"type":51},{"type":39,"text":1773,"spans":1774,"direction":23},"The result? A complex organization, scattered data, and a lot of time lost to coordination.",[],{"type":39,"text":1776,"spans":1777,"direction":23},"By contrast, a complete event platform centralizes all these features in a single tool. ",[1778],{"start":185,"end":276,"type":51},{"type":39,"text":1780,"spans":1781,"direction":23},"In practice, you move from a stack of tools to a global event solution, designed to manage every stage of your event and centralize attendee data.",[],{"type":39,"text":43,"spans":1783,"direction":23},[],{"type":82,"text":1785,"spans":1786,"direction":23},"Who are event platforms for?",[],{"type":39,"text":1788,"spans":1789,"direction":23},"Today, event management platforms are used across many roles. And for good reason: they make life easier for every team involved in organizing an event.",[],{"type":109,"text":1791,"spans":1792,"direction":23},"Marketing and communication teams use them to generate leads, build brand visibility, and manage invitations.",[1793],{"start":34,"end":294,"type":51},{"type":109,"text":1795,"spans":1796,"direction":23},"Event managers and event agencies rely on these tools to run logistics, registration, and the attendee experience.",[1797],{"start":34,"end":294,"type":51},{"type":109,"text":1799,"spans":1800,"direction":23},"Sales or HR teams use them to organize client, partner, or employee events.",[1801],{"start":34,"end":173,"type":51},{"type":39,"text":43,"spans":1803,"direction":23},[],{"type":39,"text":43,"spans":1805,"direction":23},[],{"type":39,"text":1807,"spans":1808,"direction":23},"Either way, the promise stays the same: better event organization, time saved, and centralized data.",[],{"type":39,"text":43,"spans":1810,"direction":23},[],{"type":82,"text":1812,"spans":1813,"direction":23},"The 4 functions of an event platform",[],{"type":39,"text":1815,"spans":1816,"direction":23},"A professional event platform generally covers four main functions, each matching a key stage in organizing an event.",[],{"type":109,"text":1818,"spans":1819,"direction":23},"Attracting attendees: registration pages, invitations, ticketing",[1820],{"start":34,"end":515,"type":51},{"type":109,"text":1822,"spans":1823,"direction":23},"Managing the event: attendee database, program, event logistics ",[1824],{"start":34,"end":663,"type":51},{"type":109,"text":1826,"spans":1827,"direction":23},"Engaging attendees: networking, personalized agenda, event app",[1828],{"start":34,"end":663,"type":51},{"type":109,"text":1830,"spans":1831,"direction":23},"Measuring results: statistics, performance analysis (attendance, satisfaction, ROI)",[1832],{"start":34,"end":173,"type":51},{"type":39,"text":43,"spans":1834,"direction":23},[],{"type":39,"text":43,"spans":1836,"direction":23},[],{"type":39,"text":1838,"spans":1839,"direction":23},"In other words, an event management platform lets you run the entire event lifecycle, from registration through post-event analysis.",[],{"type":39,"text":43,"spans":1841,"direction":23},[],{"type":63,"text":1843,"spans":1844,"direction":23},"What are the benefits of an event platform?",[],{"type":39,"text":1846,"spans":1847,"direction":23},"Organizing a professional event involves many teams, tools, and processes. Invitations, registration, logistics, communication, attendee follow-up: coordination can quickly become complex. This is exactly where an event platform comes in.",[],{"type":39,"text":43,"spans":1849,"direction":23},[],{"type":82,"text":1851,"spans":1852,"direction":23},"Centralize to save time (and reduce errors)",[],{"type":39,"text":1854,"spans":1855,"direction":23},"When an event is managed with several tools, data ends up scattered. The result: files passed back and forth between teams, a higher risk of errors in attendee lists, time-consuming repetitive tasks, and harder coordination.",[],{"type":39,"text":1857,"spans":1858,"direction":23},"An event management platform centralizes all information in one place. In practice, you get a single tool to manage your event from start to finish. Fewer manual steps, less risk of error, and above all, much less time lost.",[1859],{"start":1860,"end":1611,"type":51},94,{"type":39,"text":43,"spans":1862,"direction":23},[],{"type":82,"text":1864,"spans":1865,"direction":23},"Standardized processes for better-organized events",[],{"type":39,"text":1867,"spans":1868,"direction":23},"When a company organizes several events a year (conferences, seminars, trade shows, client events, etc.), processes can quickly start to vary from one project to the next.",[1869],{"start":1870,"end":1767,"type":243,"data":1871},61,{"link_type":245,"url":1872,"target":247},"https://www.digitevent.com/en/blog/organize-corporate-seminar-guide",{"type":39,"text":1874,"spans":1875,"direction":23},"With an event platform, you can standardize your organization, for example through:",[],{"type":109,"text":1877,"spans":1878,"direction":23},"Templates for registration pages or event websites",[1879,1880],{"start":34,"end":321,"type":51},{"start":348,"end":611,"type":243,"data":1881},{"link_type":245,"url":1882,"target":247},"https://www.digitevent.com/en/blog/event-website-seo-guide",{"type":109,"text":1884,"spans":1885,"direction":23},"Email templates and invitations",[1886],{"start":34,"end":185,"type":51},{"type":109,"text":1888,"spans":1889,"direction":23},"Automated workflows for registration",[1890],{"start":34,"end":152,"type":51},{"type":109,"text":1892,"spans":1893,"direction":23},"Clear management of roles and permissions",[1894],{"start":34,"end":1059,"type":51},{"type":39,"text":43,"spans":1896,"direction":23},[],{"type":39,"text":43,"spans":1898,"direction":23},[],{"type":39,"text":1900,"spans":1901,"direction":23},"The result: every event becomes easier to organize. Teams become more efficient, event management runs more smoothly, and new projects launch much faster.",[],{"type":39,"text":43,"spans":1903,"direction":23},[],{"type":82,"text":1905,"spans":1906,"direction":23},"Clear oversight thanks to a “single source of truth”",[],{"type":39,"text":1908,"spans":1909,"direction":23},"An event isn't just about organizing it, you also need to measure its impact. How many attendees were actually there? What level of engagement during the conferences? How many leads were generated?",[],{"type":39,"text":1911,"spans":1912,"direction":23},"An event management platform makes it easy to answer these questions, thanks to:",[],{"type":109,"text":1914,"spans":1915,"direction":23},"Real-time dashboards",[1916],{"start":34,"end":515,"type":51},{"type":109,"text":1918,"spans":1919,"direction":23},"Attendee data exports",[1920],{"start":34,"end":214,"type":51},{"type":109,"text":1922,"spans":1923,"direction":23},"Registration and attendance statistics",[1924],{"start":34,"end":276,"type":51},{"type":109,"text":1926,"spans":1927,"direction":23},"Syncing with your CRM or marketing tools",[1928],{"start":34,"end":214,"type":51},{"type":39,"text":43,"spans":1930,"direction":23},[],{"type":39,"text":43,"spans":1932,"direction":23},[],{"type":39,"text":1934,"spans":1935,"direction":23},"This gives you a single source of truth to analyze your events' performance and improve the next ones.",[],{"type":39,"text":43,"spans":1937,"direction":23},[],{"type":63,"text":1939,"spans":1940,"direction":23},"What are the key criteria for choosing your tool?",[],{"type":82,"text":1942,"spans":1943,"direction":23},"Must-haves for the attendee experience",[],{"type":39,"text":1945,"spans":1946,"direction":23},"A successful event starts with a smooth user experience. Every interaction with your attendees (before, during, and after the event) should be simple, intuitive, and consistent with your brand image.",[],{"type":39,"text":1948,"spans":1949,"direction":23},"A high-performing event platform must therefore support the entire attendee journey: ",[],{"type":109,"text":1951,"spans":1952,"direction":23},"Before the event: browsing the event website or landing pages, quick and simple registration, choosing workshops or sessions from the program, practical information to prepare for attending.",[1953],{"start":34,"end":178,"type":51},{"type":109,"text":1955,"spans":1956,"direction":23},"On the day : event access and fast check-in, a personalized agenda, networking or matchmaking between attendees, useful notifications during the event.",[1957],{"start":34,"end":1958,"type":51},11,{"type":109,"text":1960,"spans":1961,"direction":23},"After the event: follow-up communications, satisfaction surveys, access to replays for hybrid or digital events",[1962],{"start":34,"end":185,"type":51},{"type":39,"text":43,"spans":1964,"direction":23},[],{"type":39,"text":43,"spans":1966,"direction":23},[],{"type":39,"text":1968,"spans":1969,"direction":23},"But that's not all. The quality of the attendee experience also depends on customizing your platform to your brand colors, the platform's stability (it needs to handle large volumes of traffic), and an offline mode to run check-in even without a connection.",[],{"type":39,"text":1971,"spans":1972,"direction":23},"Keep this in mind: a smooth experience for your attendees becomes a reassuring one for organizers.",[],{"type":39,"text":43,"spans":1974,"direction":23},[],{"type":39,"text":1976,"spans":1977,"direction":23},"💬 “Too many organizers still choose their platform based on features alone. In reality, the real difference comes down to user experience and data management. The success of an event mostly comes down to how smooth and personalized the experience is for the attendee: simple registration, fast check-in, easy interactions, post-event follow-up. A good event platform should orchestrate this entire journey, while helping organizers run their projects through data. And this centralization of event management then lets them save time to reinvest in designing a distinctive, memorable experience. ”, Cannelle Guinet, Customer Success ",[1978,1980,1983,1987],{"start":34,"end":1979,"type":209},595,{"start":1981,"end":1982,"type":209},596,598,{"start":1982,"end":1984,"type":243,"data":1985},634,{"link_type":245,"url":1986,"target":247},"https://www.linkedin.com/in/cannelle-guinet-43781222a/",{"start":1982,"end":1984,"type":51},{"type":39,"text":43,"spans":1989,"direction":23},[],{"type":82,"text":1991,"spans":1992,"direction":23},"Must-haves for production ",[],{"type":39,"text":1994,"spans":1995,"direction":23},"Organizing an event is a complex project. Between managing registrations, coordinating speakers, on-site logistics, and communication, event teams need a simple, reliable tool.",[],{"type":39,"text":1997,"spans":1998,"direction":23},"The first thing to check is therefore the usability of the event platform. A good solution should let you quickly create an event, manage registrations and invitations, edit content easily, and manage attendees without complicated steps.",[1999],{"start":299,"end":2000,"type":51},73,{"type":39,"text":43,"spans":2002,"direction":23},[],{"type":39,"text":2004,"spans":2005,"direction":23},"Next, customer support is a criterion that's often underestimated, yet essential. In practice, you need to be able to count on responsive support, fast technical assistance, and a hotline available on the day in case something unexpected happens. ",[2006],{"start":809,"end":190,"type":51},{"type":39,"text":43,"spans":2008,"direction":23},[],{"type":39,"text":2010,"spans":2011,"direction":23},"Finally, some platforms may offer useful additional services, such as: ",[2012],{"start":530,"end":259,"type":51},{"type":109,"text":2014,"spans":2015,"direction":23},"Strategic support for your events",[2016],{"start":34,"end":173,"type":51},{"type":109,"text":2018,"spans":2019,"direction":23},"On-site teams",[2020],{"start":34,"end":576,"type":51},{"type":109,"text":2022,"spans":2023,"direction":23},"Access control equipment rental",[2024],{"start":34,"end":398,"type":51},{"type":109,"text":2026,"spans":2027,"direction":23},"Printing of event badges",[2028,2031],{"start":685,"end":1003,"type":243,"data":2029},{"link_type":245,"url":2030,"target":247},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"start":34,"end":1003,"type":51},{"type":39,"text":43,"spans":2033,"direction":23},[],{"type":39,"text":43,"spans":2035,"direction":23},[],{"type":39,"text":2037,"spans":2038,"direction":23},"These services can make a real difference when organizing large-scale events.",[],{"type":39,"text":43,"spans":2040,"direction":23},[],{"type":82,"text":2042,"spans":2043,"direction":23},"Must-haves for data",[],{"type":39,"text":2045,"spans":2046,"direction":23},"Today, an event is also a strategic lever for marketing data. Your platform should therefore let you easily collect, analyze, and use the information tied to your events.",[2047],{"start":548,"end":259,"type":51},{"type":39,"text":2049,"spans":2050,"direction":23},"This includes:",[],{"type":109,"text":2052,"spans":2053,"direction":23},"Tracking your event KPIs",[2054],{"start":34,"end":1003,"type":51},{"type":109,"text":2056,"spans":2057,"direction":23},"Monitoring registration and attendance rates",[2058],{"start":34,"end":706,"type":51},{"type":109,"text":2060,"spans":2061,"direction":23},"Analyzing attendee engagement",[2062],{"start":34,"end":329,"type":51},{"type":109,"text":2064,"spans":2065,"direction":23},"Measuring satisfaction",[2066],{"start":34,"end":190,"type":51},{"type":39,"text":43,"spans":2068,"direction":23},[],{"type":39,"text":43,"spans":2070,"direction":23},[],{"type":39,"text":2072,"spans":2073,"direction":23},"For B2B events, it's also essential to be able to track generated leads and analyze interactions between attendees.",[2074],{"start":151,"end":485,"type":243,"data":2075},{"link_type":245,"url":2076,"target":247},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":39,"text":2078,"spans":2079,"direction":23},"Finally, always check the platform's integration capabilities. A good solution should be able to connect to your existing tools: CRM, marketing tools, analytics solutions, etc. ",[2080],{"start":104,"end":1870,"type":51},{"type":39,"text":2082,"spans":2083,"direction":23},"This ensures your event data feeds directly into your marketing and sales strategy, so your event becomes a genuine source of value.",[],{"type":39,"text":43,"spans":2085,"direction":23},[],{"type":63,"text":2087,"spans":2088,"direction":23},"7 key steps to choosing your event platform",[],{"type":39,"text":43,"spans":2090,"direction":23},[],{"type":82,"text":2092,"spans":2093,"direction":23},"Step 1: clarify your goals ",[],{"type":39,"text":2095,"spans":2096,"direction":23},"Even before comparing solutions on the market, start with a simple question: why are you organizing these events? 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Others run international conferences or trade shows bringing together several thousand attendees.",[2135],{"start":1259,"end":2136,"type":243,"data":2137},145,{"link_type":245,"url":2138,"target":247},"https://www.digitevent.com/en/blog/trade-show-organization",{"type":39,"text":2140,"spans":2141,"direction":23},"So take the time to identify:",[],{"type":109,"text":2143,"spans":2144,"direction":23},"The types of events you organize (conferences, trade shows, seminars, client events, etc.)",[2145,2148],{"start":151,"end":152,"type":243,"data":2146},{"link_type":245,"url":2147,"target":247},"https://www.digitevent.com/en/blog/event-type-according-to-objective",{"start":34,"end":321,"type":51},{"type":109,"text":2150,"spans":2151,"direction":23},"The format: in-person, hybrid, or online event",[2152],{"start":34,"end":1028,"type":51},{"type":109,"text":2154,"spans":2155,"direction":23},"The average number of attendees",[2156],{"start":34,"end":398,"type":51},{"type":109,"text":2158,"spans":2159,"direction":23},"How often you hold events during the year",[2160],{"start":34,"end":254,"type":51},{"type":109,"text":2162,"spans":2163,"direction":23},"Logistical complexity: multiple rooms, multiple venues, streaming, etc.",[2164],{"start":34,"end":214,"type":51},{"type":39,"text":43,"spans":2166,"direction":23},[],{"type":39,"text":43,"spans":2168,"direction":23},[],{"type":39,"text":2170,"spans":2171,"direction":23},"This mapping will help you choose a solution that can handle your events at their real scale.",[],{"type":39,"text":43,"spans":2173,"direction":23},[],{"type":82,"text":2175,"spans":2176,"direction":23},"Step 3: formalize your “must-haves” vs. “nice-to-haves”",[],{"type":39,"text":2178,"spans":2179,"direction":23},"Every event platform offers plenty of features. 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",[],{"type":39,"text":2321,"spans":2322,"direction":23},"Analyze: ",[],{"type":109,"text":2324,"spans":2325,"direction":23},"Before the event: invitation performance and the registration rate.",[2326],{"start":34,"end":178,"type":51},{"type":109,"text":2328,"spans":2329,"direction":23},"During the event: the actual attendance rate, attendee engagement, networking interactions, etc. ",[2330],{"start":34,"end":178,"type":51},{"type":109,"text":2332,"spans":2333,"direction":23},"After the event: attendee satisfaction, leads generated, marketing or sales impact",[2334],{"start":34,"end":185,"type":51},{"type":39,"text":43,"spans":2336,"direction":23},[],{"type":39,"text":43,"spans":2338,"direction":23},[],{"type":39,"text":2340,"spans":2341,"direction":23},"To go further on this topic, check out our article on the essential event KPIs to prove your ROI and defend your budget. 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do you digitize business card exchanges at an event?",[],[3182,3185,3188,3191,3194],{"type":39,"text":3183,"spans":3184,"direction":23},"Business cards are replaced by:",[],{"type":109,"text":3186,"spans":3187,"direction":23},"QR code scanning",[],{"type":109,"text":3189,"spans":3190,"direction":23},"Digital profile exchange",[],{"type":109,"text":3192,"spans":3193,"direction":23},"Automatic saving of information",[],{"type":39,"text":3195,"spans":3196,"direction":23},"This means no more lost contacts and a more structured sales follow-up.",[3197],{"start":1958,"end":568,"type":51},{"question":3199,"answer":3203},[3200],{"type":1144,"text":3201,"spans":3202,"direction":23},"How do you improve networking between attendees?",[],[3204,3207,3210,3213,3216],{"type":39,"text":3205,"spans":3206,"direction":23},"An event app lets you:",[],{"type":109,"text":3208,"spans":3209,"direction":23},"Access an interactive Who's who 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Modern solutions like Digitevent let you:",[],{"type":109,"text":3230,"spans":3231,"direction":23},"Export contacts independently",[],{"type":109,"text":3233,"spans":3234,"direction":23},"Choose the data collected (name, email, company, etc.)",[],{"type":109,"text":3236,"spans":3237,"direction":23},"Get a usable file (CRM, Excel, etc.)",[],{"type":39,"text":3239,"spans":3240,"direction":23},"This makes post-event follow-up and sales conversion easier.",[3241],{"start":1958,"end":3242,"type":51},52,{"question":3244,"answer":3248},[3245],{"type":1144,"text":3246,"spans":3247,"direction":23},"How do you turn an event into a lead generator?",[],[3249,3252,3255,3258,3261,3264],{"type":39,"text":3250,"spans":3251,"direction":23},"To generate leads effectively:",[],{"type":109,"text":3253,"spans":3254,"direction":23},"Make contact collection easier (QR scanning)",[],{"type":109,"text":3256,"spans":3257,"direction":23},"Encourage interactions (chat, networking)",[],{"type":109,"text":3259,"spans":3260,"direction":23},"Structure the data collected",[],{"type":109,"text":3262,"spans":3263,"direction":23},"Make use of contacts after the event",[],{"type":39,"text":3265,"spans":3266,"direction":23},"A networking app lets you turn a relationship-focused event into a measurable business driver.",[3267],{"start":548,"end":3268,"type":51},93,{"question":3270,"answer":3274},[3271],{"type":1144,"text":3272,"spans":3273,"direction":23},"Why use an event networking app?",[],[3275,3278,3281,3284,3287,3290],{"type":39,"text":3276,"spans":3277,"direction":23},"A dedicated app lets you:",[],{"type":109,"text":3279,"spans":3280,"direction":23},"Increase the number of interactions",[],{"type":109,"text":3282,"spans":3283,"direction":23},"Improve the quality of exchanges",[],{"type":109,"text":3285,"spans":3286,"direction":23},"Centralize contacts",[],{"type":109,"text":3288,"spans":3289,"direction":23},"Measure business impact",[],{"type":39,"text":3291,"spans":3292,"direction":23},"Today it's a key tool for maximizing ROI at B2B trade shows and events.",[3293],{"start":576,"end":568,"type":51},{"question":3295,"answer":3299},[3296],{"type":1144,"text":3297,"spans":3298,"direction":23},"How do you track and make use of leads after an event?",[],[3300,3303,3306,3309,3312],{"type":39,"text":3301,"spans":3302,"direction":23},"After the event, the contacts collected can be:",[],{"type":109,"text":3304,"spans":3305,"direction":23},"Exported to a CRM",[],{"type":109,"text":3307,"spans":3308,"direction":23},"Qualified using the notes taken",[],{"type":109,"text":3310,"spans":3311,"direction":23},"Followed up quickly",[],{"type":39,"text":3313,"spans":3314,"direction":23},"This helps speed up the sales cycle and increase the conversion rate.",[3315],{"start":1958,"end":266,"type":51},"faq$ebd5f674-002c-4e1f-80b9-d9c332d28647",{"id":3318,"lang":422,"type":2653,"uid":3319},"Xso7NBEAACQAESuk","application-evenementiel-networking-tchat-participants",1784899144952]