[{"data":1,"prerenderedAt":3016},["ShallowReactive",2],{"top-banner-en":3,"blog-article-event-timeline-open-registration-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":491,"relatedPages":2752},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":487},"en_blog_article_retroplanning-evenement-ouvrir-inscriptions","event-timeline-open-registration",null,"blog_article",[11],"global","2026-09-08T09:01:15+0000",[14],"retroplanning-evenement--quand-ouvrir-vos-inscriptions",[],"en-us",{"distribution":11,"article_title":18,"author_name":24,"publication_date":25,"banner_image":26,"article_content":37,"main_tag":473,"body":474},[19],{"type":20,"text":21,"spans":22,"direction":23},"heading1","Event timeline: when to open registration",[],"ltr","Joy GRAND","2026-09-08T09:00:00+0000",{"dimensions":27,"alt":30,"copyright":8,"url":31,"id":32,"edit":33},{"width":28,"height":29},900,600,"A D-90 to D+7 checklist on a desk, with a laptop, coffee, and a view of an event in progress in the background.","https://images.prismic.io/digi-www/uQD4qRnDs-3F2bNp_Carnetder%C3%A9troplanning%C3%A9v%C3%A9nementielsurunbureau.webp?auto=format,compress&rect=0,0,900,600&w=900&h=600","uQD4qRnDs-3F2bNp",{"x":34,"y":34,"zoom":35,"background":36},0,1,"transparent",[38,42,45,48,50,53,55,58,60,63,65,68,70,77,80,82,85,87,90,96,101,105,107,109,112,114,117,119,122,124,127,130,132,137,140,151,153,156,158,161,163,166,168,171,173,176,178,181,183,186,188,191,193,196,198,201,203,208,211,214,216,219,221,224,226,229,231,234,236,239,241,244,246,249,251,254,256,259,261,273,275,278,280,283,285,290,293,296,298,301,303,306,309,311,319,321,324,326,329,331,334,336,339,342,344,349,352,355,357,360,362,365,367,370,372,375,377,380,382,385,388,390,395,398,401,403,406,411,415,420,424,426,428,431,433,437,440,442,445,447,450,452,455,457,464,466],{"type":39,"text":40,"spans":41,"direction":23},"paragraph","Your event date is set. But what about the date you open registration?",[],{"type":39,"text":43,"spans":44,"direction":23},"",[],{"type":39,"text":46,"spans":47,"direction":23},"It's often the big thing organizers forget. Yet it largely decides how many people show up on the day. Most organizers open too late. They send a single reminder. Then they're surprised by a half-empty room.",[],{"type":39,"text":43,"spans":49,"direction":23},[],{"type":39,"text":51,"spans":52,"direction":23},"A good event timeline changes everything. It turns filling seats into a process, not a gamble. At every stage, you know exactly what to do about registration.",[],{"type":39,"text":43,"spans":54,"direction":23},[],{"type":39,"text":56,"spans":57,"direction":23},"At Digitevent, we support more than 3,000 organizers. We see the same mistake come up again and again: improvising the communication calendar as you go. The result? Stress spikes at D-10 and registration numbers that stall.",[],{"type":39,"text":43,"spans":59,"direction":23},[],{"type":39,"text":61,"spans":62,"direction":23},"This article gives you a clear framework. We start from the big day, then work backward, week by week, from D-90 to D-Day, then the seven days that follow. For each phase, there's just one question: that week, what are you doing about registration?",[],{"type":39,"text":43,"spans":64,"direction":23},[],{"type":39,"text":66,"spans":67,"direction":23},"By the end, you'll have a reusable event timeline for organizing an event without leaving anything to chance. Ready to fill your next editions? Let's start with the basic logic.",[],{"type":39,"text":43,"spans":69,"direction":23},[],{"type":71,"text":72,"spans":73,"direction":23},"heading2","Why you should build your schedule backward",[74],{"start":34,"end":75,"type":76},43,"strong",{"type":39,"text":78,"spans":79,"direction":23},"You don't plan an event forward.",[],{"type":39,"text":43,"spans":81,"direction":23},[],{"type":39,"text":83,"spans":84,"direction":23},"Instinct pushes you to start from today and move forward. Bad idea. You then discover at D-15 that your communications should have started a month earlier. The event timeline reverses this logic. You set the big day first. Then you work backward, assigning each week a firm deadline.",[],{"type":39,"text":43,"spans":86,"direction":23},[],{"type":39,"text":88,"spans":89,"direction":23},"Three timing mistakes come up almost every time: ",[],{"type":91,"text":92,"spans":93,"direction":23},"list-item","The first: opening registration too late. Your future attendees have packed schedules. Every week you lose is a seat that doesn't get booked.",[94],{"start":34,"end":95,"type":76},10,{"type":91,"text":97,"spans":98,"direction":23},"The second: betting everything on a single wave of emails. People rarely decide to register after the first message. Without a steady rhythm, your campaign runs out of steam fast.",[99],{"start":34,"end":100,"type":76},11,{"type":91,"text":102,"spans":103,"direction":23},"The third: forgetting the reminders in the home stretch. Registering isn't the same as showing up. A registrant with no reminder becomes a no-show.",[104],{"start":34,"end":95,"type":76},{"type":39,"text":43,"spans":106,"direction":23},[],{"type":39,"text":43,"spans":108,"direction":23},[],{"type":39,"text":110,"spans":111,"direction":23},"These three mistakes have one thing in common. They come from a calendar you endure, not one you choose. You react to the approaching date instead of steering it. The event timeline fixes this relationship with time.",[],{"type":39,"text":43,"spans":113,"direction":23},[],{"type":39,"text":115,"spans":116,"direction":23},"To avoid these pitfalls, use simple markers. D-90 is three months out. D-60, two months. D-15, closing registration. D-Day, the event itself. D+7, the wrap-up. These markers structure everything else.",[],{"type":39,"text":43,"spans":118,"direction":23},[],{"type":39,"text":120,"spans":121,"direction":23},"One important point: these milestones aren't set in stone. An internal seminar for 80 people doesn't follow the same tempo as a conference for 1,500 attendees. The bigger the event, the earlier you open registration. Adapt the numbers, but keep the method.",[],{"type":39,"text":43,"spans":123,"direction":23},[],{"type":39,"text":125,"spans":126,"direction":23},"The real payoff of an event timeline? It makes every deadline visible and automatable. You no longer rely on memory or scribbled calendar reminders. You schedule it, then let it run.",[],{"type":39,"text":128,"spans":129,"direction":23},"Now let's look at the first concrete phase.",[],{"type":39,"text":43,"spans":131,"direction":23},[],{"type":71,"text":133,"spans":134,"direction":23},"D-90 to D-60: lay the groundwork and open registration",[135],{"start":34,"end":136,"type":76},54,{"type":39,"text":138,"spans":139,"direction":23},"Everything happens behind the scenes before the first registration.",[],{"type":39,"text":141,"spans":142,"direction":23},"This phase is invisible to the public. Yet it shapes everything that follows. You build the event website, the online registration form, the capacity, and any pricing.",[143],{"start":144,"end":145,"type":146,"data":147},110,135,"hyperlink",{"link_type":148,"url":149,"target":150},"Web","https://www.digitevent.com/en/feature/event-registration-forms","_blank",{"type":39,"text":43,"spans":152,"direction":23},[],{"type":39,"text":154,"spans":155,"direction":23},"Start by getting the form right. An event registration form that's too long drives people away. Every unnecessary field costs you seats. Keep only the essentials. Add the rest later if needed, using conditional logic.",[],{"type":39,"text":43,"spans":157,"direction":23},[],{"type":39,"text":159,"spans":160,"direction":23},"Think mobile first. Most of your registrants open your page on their phone. A registration that lags on a smartphone is a registration lost. Test the mobile journey before you open registration.",[],{"type":39,"text":43,"spans":162,"direction":23},[],{"type":39,"text":164,"spans":165,"direction":23},"Next, set up automatic confirmation. As soon as someone registers, they should receive their confirmation email. Immediately. With no action on your part. That's the baseline for any event registration software worth using.",[],{"type":39,"text":43,"spans":167,"direction":23},[],{"type":39,"text":169,"spans":170,"direction":23},"Also think about pricing, if the event is paid. An early-bird offer creates a first wave of urgency. Set a clear end date for that discounted rate. This deadline becomes an early conversion lever, even before your follow-up emails.",[],{"type":39,"text":43,"spans":172,"direction":23},[],{"type":39,"text":174,"spans":175,"direction":23},"Finally, polish the event page. A clear title, concrete benefits, speakers, venue, date. Visitors should understand in ten seconds why they should come. A confusing page discourages people, even with a great program.",[],{"type":39,"text":43,"spans":177,"direction":23},[],{"type":39,"text":179,"spans":180,"direction":23},"So when should you open registration? For a mid-sized B2B event, aim for around D-60. Early enough to build anticipation. Not so early that people forget.",[],{"type":39,"text":43,"spans":182,"direction":23},[],{"type":39,"text":184,"spans":185,"direction":23},"Larger events need more lead time. An in-person conference benefits from opening registration three to four months ahead. Your attendees need to sort out travel, budgets, and internal approvals.",[],{"type":39,"text":43,"spans":187,"direction":23},[],{"type":39,"text":189,"spans":190,"direction":23},"Just before you open registration, send a save-the-date. A short message. A date. A venue. A promise. Nothing more.",[],{"type":39,"text":43,"spans":192,"direction":23},[],{"type":39,"text":194,"spans":195,"direction":23},"Then segment your list. Prospects, clients, VIPs: these audiences don't expect the same message. Sending the same email to everyone dilutes your message.",[],{"type":39,"text":43,"spans":197,"direction":23},[],{"type":39,"text":199,"spans":200,"direction":23},"A personalized invitation converts better than a mass mailing. Here you're laying the groundwork for the follow-ups to come. The next step is to keep interest alive.",[],{"type":39,"text":43,"spans":202,"direction":23},[],{"type":71,"text":204,"spans":205,"direction":23},"D-60 to D-15: build momentum and follow up",[206],{"start":34,"end":207,"type":76},42,{"type":39,"text":209,"spans":210,"direction":23},"This is the heart of filling your seats.",[],{"type":39,"text":212,"spans":213,"direction":23},"Registration is open. The real work begins. A registration is built on several messages, never just one. Building momentum relies on a planned sequence of follow-ups.",[],{"type":39,"text":43,"spans":215,"direction":23},[],{"type":39,"text":217,"spans":218,"direction":23},"Space out these follow-ups. Vary them based on each person's behavior. Someone who hasn't opened your email shouldn't get the same reminder as someone who started registering but didn't finish.",[],{"type":39,"text":43,"spans":220,"direction":23},[],{"type":39,"text":222,"spans":223,"direction":23},"A targeted event registration follow-up makes all the difference. A generic reminder is annoying. A relevant one converts.",[],{"type":39,"text":43,"spans":225,"direction":23},[],{"type":39,"text":227,"spans":228,"direction":23},"Here's a concrete example of a cadence. At D-55, the opening announcement. At D-40, a content announcement. At D-25, a reminder to those who haven't registered. At D-18, a follow-up for abandoned forms. Nothing is set in stone, but there's a steady rhythm.",[],{"type":39,"text":43,"spans":230,"direction":23},[],{"type":39,"text":232,"spans":233,"direction":23},"Plan a communication peak at the midpoint. Around D-40, push a highlight: a confirmed speaker, an unveiled program, some news. Then pick up the pace as closing approaches. Urgency drives action.",[],{"type":39,"text":43,"spans":235,"direction":23},[],{"type":39,"text":237,"spans":238,"direction":23},"Vary your channels too. Email stays central, but it's not the only one. A reminder on LinkedIn, a note on your website, a targeted sales follow-up. Each channel reaches a different part of your audience.",[],{"type":39,"text":43,"spans":240,"direction":23},[],{"type":39,"text":242,"spans":243,"direction":23},"What should you do when the event sells out? Don't close the door. Activate a waitlist. You capture demand without breaking the momentum. A spot always opens up eventually.",[],{"type":39,"text":43,"spans":245,"direction":23},[],{"type":39,"text":247,"spans":248,"direction":23},"Don't forget abandoned registrations. Many visitors start the form, then get interrupted. A phone rings, a meeting comes up. A gentle follow-up brings them back. These recovered seats cost you almost nothing.",[],{"type":39,"text":43,"spans":250,"direction":23},[],{"type":39,"text":252,"spans":253,"direction":23},"Be careful not to over-solicit, though. Too many messages in too little time, and you end up in the spam folder. A good follow-up respects a delay. It brings new information with each send. It doesn't repeat the same argument over and over.",[],{"type":39,"text":43,"spans":255,"direction":23},[],{"type":39,"text":257,"spans":258,"direction":23},"Finally, keep an eye on your metrics in real time. A low open rate? Rework the subject line. Lots of clicks but few completed registrations? The problem lies with the form. These signals tell you where to fix things, without waiting for the campaign to end.",[],{"type":39,"text":43,"spans":260,"direction":23},[],{"type":39,"text":262,"spans":263,"direction":23},"\"At our client accounts, targeted automated follow-ups recover a large share of registrations that seemed lost. Many organizers underestimate this lever. Yet it's the most profitable one,\" says Clara Weber, Account Manager at Digitevent.",[264,267,272],{"start":35,"end":265,"type":266},186,"em",{"start":268,"end":269,"type":146,"data":270},194,236,{"link_type":148,"url":271,"target":150},"https://www.linkedin.com/in/clara-weber-digitevent/",{"start":268,"end":269,"type":76},{"type":39,"text":43,"spans":274,"direction":23},[],{"type":39,"text":276,"spans":277,"direction":23},"This follow-up work quickly becomes unmanageable by hand. Multiply the segments and waves, and you lose track. That's where good event registration software takes over. You schedule each send based on the registrant's status. The system triggers itself.",[],{"type":39,"text":43,"spans":279,"direction":23},[],{"type":39,"text":281,"spans":282,"direction":23},"By D-15, filling your seats is nearly done. What's left is securing actual attendance.",[],{"type":39,"text":43,"spans":284,"direction":23},[],{"type":71,"text":286,"spans":287,"direction":23},"D-15 to D-Day: close registration and cut down on no-shows",[288],{"start":34,"end":289,"type":76},58,{"type":39,"text":291,"spans":292,"direction":23},"Registering isn't showing up. That's the whole challenge.",[],{"type":39,"text":294,"spans":295,"direction":23},"This home stretch is no longer about recruiting. It's about turning your registrants into attendees who actually show up. It's the most neglected phase. It's also the most decisive.",[],{"type":39,"text":43,"spans":297,"direction":23},[],{"type":39,"text":299,"spans":300,"direction":23},"The numbers justify the effort. A free event sees 50 to 60% no-shows. Half your room can end up empty.",[],{"type":39,"text":43,"spans":302,"direction":23},[],{"type":39,"text":304,"spans":305,"direction":23},"The remedy is a sequence of reminders. Three messages are often enough.",[],{"type":39,"text":307,"spans":308,"direction":23},"At D-7, a confirmation that re-engages. At D-2, a practical, concrete reminder. On D-Day, the useful details: access, times, map. Each message mechanically reduces the no-show rate.",[],{"type":39,"text":43,"spans":310,"direction":23},[],{"type":39,"text":312,"spans":313,"direction":23},"At the same time, plan ahead for event check-in too. A smooth welcome is prepared beforehand, not on the day itself. Your teams need to scan badges without creating long lines. An attendee who waits twenty minutes starts their day off badly.",[314],{"start":315,"end":316,"type":146,"data":317},32,47,{"link_type":148,"url":318,"target":150},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"type":39,"text":43,"spans":320,"direction":23},[],{"type":39,"text":322,"spans":323,"direction":23},"Test your setup ahead of time. A QR code in the confirmation email, a scanning app on the reception tablets. On D-Day, everything needs to run smoothly. Do a run-through at D-2 with the reception team.",[],{"type":39,"text":43,"spans":325,"direction":23},[],{"type":39,"text":327,"spans":328,"direction":23},"This isn't a cosmetic detail. Check-in is the first physical contact with your event. A long line at the entrance and the first impression is ruined. A three-second scan, and the attendee walks in already won over.",[],{"type":39,"text":43,"spans":330,"direction":23},[],{"type":39,"text":332,"spans":333,"direction":23},"Plan generously on the logistics side. We recommend preparing badges for 90 to 95% of registrants, and catering for about two-thirds of them. Better to have one extra badge than an attendee with no access.",[],{"type":39,"text":43,"spans":335,"direction":23},[],{"type":39,"text":337,"spans":338,"direction":23},"Finally, keep registration open until the last moment. We recommend closing it only two to three days before the event. Last-minute decisions are real. You might as well capture them.",[],{"type":39,"text":340,"spans":341,"direction":23},"The event is approaching. You're ready. But the event timeline doesn't stop on D-Day.",[],{"type":39,"text":43,"spans":343,"direction":23},[],{"type":71,"text":345,"spans":346,"direction":23},"After the event: the week that counts",[347],{"start":34,"end":348,"type":76},37,{"type":39,"text":350,"spans":351,"direction":23},"The week after is worth its weight in gold. It's often wasted.",[],{"type":39,"text":353,"spans":354,"direction":23},"Your attendees have just experienced your event. Their memory is fresh. This is the best time to act, between D+1 and D+7.",[],{"type":39,"text":43,"spans":356,"direction":23},[],{"type":39,"text":358,"spans":359,"direction":23},"First, send a thank-you right away. The very next day. Add the content, photos, or the replay. This message keeps the relationship alive.",[],{"type":39,"text":43,"spans":361,"direction":23},[],{"type":39,"text":363,"spans":364,"direction":23},"Then launch a satisfaction survey. Short. Targeted. A three-minute questionnaire gets more responses than a long list of questions. You'll find out what worked and what didn't.",[],{"type":39,"text":43,"spans":366,"direction":23},[],{"type":39,"text":368,"spans":369,"direction":23},"Send it quickly, while the memory is still sharp. Hubspot makes this clear: after a week, the response rate drops. The right time? Between D+1 and D+3. A single reminder to non-respondents is enough to double your responses.",[],{"type":39,"text":43,"spans":371,"direction":23},[],{"type":39,"text":373,"spans":374,"direction":23},"These responses aren't just there to reassure you. They point to real friction: a slow check-in, a poorly placed session, content that was expected but missing. All of it feeds into corrections for your next edition.",[],{"type":39,"text":43,"spans":376,"direction":23},[],{"type":39,"text":378,"spans":379,"direction":23},"Finally, put together your numbers. Actual attendance rate, registration sources, peak moments, best-performing channels. This data isn't just for reporting.",[],{"type":39,"text":43,"spans":381,"direction":23},[],{"type":39,"text":383,"spans":384,"direction":23},"It feeds your next event timeline. You'll know when to open registration, when to follow up, which segments respond. Each edition refines the next. That's how you improve year after year.",[],{"type":39,"text":386,"spans":387,"direction":23},"That's the full loop. Now you just need to keep it in view.",[],{"type":39,"text":43,"spans":389,"direction":23},[],{"type":71,"text":391,"spans":392,"direction":23},"Your event timeline at a glance",[393],{"start":34,"end":394,"type":76},31,{"type":39,"text":396,"spans":397,"direction":23},"A good plan fits on one page. Here's yours.",[],{"type":39,"text":399,"spans":400,"direction":23},"Keep this framework close at hand to organize an event without the stress. ",[],{"type":39,"text":43,"spans":402,"direction":23},[],{"type":39,"text":404,"spans":405,"direction":23},"Adjust the markers to your event size, but keep the order: ",[],{"type":91,"text":407,"spans":408,"direction":23},"D-90 to D-60: build the event website and registration form, set up automatic confirmation, prepare your segmentation, send the save-the-date, open registration.",[409],{"start":34,"end":410,"type":76},12,{"type":91,"text":412,"spans":413,"direction":23},"D-60 to D-15: launch the differentiated follow-up sequence, push a highlight at the midpoint, manage capacity and the waitlist, follow up on abandoned registrations.",[414],{"start":34,"end":410,"type":76},{"type":91,"text":416,"spans":417,"direction":23},"D-15 to D-Day: send the reminders at D-7, D-2, and the morning of, close registration, prepare check-in.",[418],{"start":34,"end":419,"type":76},13,{"type":91,"text":421,"spans":422,"direction":23},"D+1 to D+7: send a thank-you right away, send the satisfaction survey, analyze the KPIs to inform the next edition.",[423],{"start":34,"end":95,"type":76},{"type":39,"text":43,"spans":425,"direction":23},[],{"type":39,"text":43,"spans":427,"direction":23},[],{"type":39,"text":429,"spans":430,"direction":23},"This event timeline is only worth it if it actually runs. Done by hand, it relies on your memory. Automated, it never lets you down.",[],{"type":39,"text":43,"spans":432,"direction":23},[],{"type":71,"text":434,"spans":435,"direction":23},"Conclusion",[436],{"start":34,"end":95,"type":76},{"type":39,"text":438,"spans":439,"direction":23},"A successful turnout isn't a matter of luck. It isn't a matter of budget either. It's a matter of timing discipline.",[],{"type":39,"text":43,"spans":441,"direction":23},[],{"type":39,"text":443,"spans":444,"direction":23},"The event timeline gives you that discipline. You start from D-Day. You work back through time. At every step, you know what to do about registration. Open at the right time. Follow up with method. Close without rushing. Send reminders to cut down on no-shows. Make the most of what comes after.",[],{"type":39,"text":43,"spans":446,"direction":23},[],{"type":39,"text":448,"spans":449,"direction":23},"One obstacle remains: keeping to this calendar week after week, across several events running in parallel. No one does that by hand without forgetting something. Automation changes the game. You set up your campaigns once. They trigger themselves, at the right time, based on each registrant's behavior.",[],{"type":39,"text":43,"spans":451,"direction":23},[],{"type":39,"text":453,"spans":454,"direction":23},"That's exactly what our platform makes possible. From opening registration to the last reminder, everything flows without manual intervention.",[],{"type":39,"text":43,"spans":456,"direction":23},[],{"type":39,"text":458,"spans":459,"direction":23},"Request a Digitevent demo and turn this event timeline into campaigns that fill your rooms on their own.",[460],{"start":34,"end":461,"type":146,"data":462},25,{"link_type":148,"url":463,"target":150},"https://www.digitevent.com/fr?contact",{"type":39,"text":43,"spans":465,"direction":23},[],{"type":39,"text":467,"spans":468,"direction":23},"To go further, explore our articles on event communication.",[469],{"start":470,"end":289,"type":146,"data":471},22,{"link_type":148,"url":472,"target":150},"https://www.digitevent.com/fr/blog","advice",[475],{"primary":476,"items":484,"id":485,"slice_type":486,"slice_label":8},{"seo_title":477,"seo_meta_descriptions":480},[478],{"type":39,"text":21,"spans":479,"direction":23},[],[481],{"type":39,"text":482,"spans":483,"direction":23},"Event timeline: when to open registration, follow up, and close capacity to fill your room without the stress.",[],[],"seo$6da8a89a-9c54-4f28-8697-4c1bf481e932","seo",{"id":488,"lang":489,"type":9,"uid":490},"ap_J4xEAACgAI2i4","fr-fr","retroplanning-evenement-ouvrir-inscriptions",[492,1063,2010],{"id":493,"uid":494,"url":8,"type":9,"tags":495,"first_publication_date":497,"slugs":498,"linked_documents":500,"lang":16,"data":501,"_source":1060},"en_blog_article_post-evenement","post-event-strategy",[496,11],"conseil","2026-07-02T10:07:51+0000",[499],"post-evenement--les-cles-pour-maximiser-lengagement-participant-et-le-roi-de-votre-event",[],{"distribution":11,"article_title":502,"author_name":24,"publication_date":506,"banner_image":507,"article_content":513,"main_tag":473,"body":1046},[503],{"type":20,"text":504,"spans":505,"direction":23},"Post-event: the keys to maximizing attendee engagement and the ROI of your event",[],"2025-08-19T09:00:00+0000",{"dimensions":508,"alt":509,"copyright":8,"url":510,"id":511,"edit":512},{"width":28,"height":29},"Two professionals analyzing an event's results on a laptop, illustrating the importance of post-event follow-up and evaluation.","https://images.prismic.io/digi-www/aKRK6aTt2nPbadBb_Post-%C3%A9v%C3%A9nement.webp?auto=format,compress","aKRK6aTt2nPbadBb",{"x":34,"y":34,"zoom":35,"background":36},[514,517,519,525,528,530,536,538,541,547,550,555,560,565,570,572,574,577,579,588,590,593,596,600,605,611,614,617,623,625,628,632,640,645,647,655,658,664,667,671,676,680,682,684,687,693,696,699,702,705,707,710,715,720,725,729,733,735,738,741,744,746,749,753,757,762,766,770,775,777,780,783,786,789,794,796,799,802,805,807,810,815,819,823,827,832,834,836,839,841,847,849,852,855,858,861,863,869,872,875,877,880,884,888,892,897,899,907,910,913,916,919,922,926,930,934,939,943,945,951,954,957,961,963,972,974,977,980,983,986,989,991,994,996,1001,1004,1006,1009,1011,1017,1020,1026,1029,1031,1036,1038,1041,1043],{"type":39,"text":515,"spans":516,"direction":23},"The lights go out, the attendees have left, the booths are being dismantled. You finally breathe a sigh of relief. But your work as an organizer is far from over. Because much of your project's success is decided in the hours and days after the event.",[],{"type":39,"text":43,"spans":518,"direction":23},[],{"type":39,"text":520,"spans":521,"direction":23},"The post-event phase, often pushed to the bottom of the to-do list, is actually decisive: this is where you extend the experience, measure your results, and lay the foundations for your future successes\n",[522],{"start":523,"end":524,"type":76},4,20,{"type":39,"text":526,"spans":527,"direction":23},"This phase of analysis, communication, and loyalty-building is a goldmine that's too often underestimated. ",[],{"type":39,"text":43,"spans":529,"direction":23},[],{"type":39,"text":531,"spans":532,"direction":23},"In this article, discover how to turn this \"after\" into a real strategic lever to maximize attendee engagement, the ROI of your events, and the impact of your future editions.",[533],{"start":534,"end":535,"type":76},56,134,{"type":39,"text":43,"spans":537,"direction":23},[],{"type":71,"text":539,"spans":540,"direction":23},"Why is it important to take care of your post-event phase?",[],{"type":39,"text":542,"spans":543,"direction":23},"Too often neglected, the post-event phase is actually a full part of any event strategy. It lets you turn a one-off moment into a lasting lever for your goals.\n",[544],{"start":545,"end":546,"type":76},101,158,{"type":39,"text":548,"spans":549,"direction":23},"The post-event phase should therefore be an integral part of your event management, as it's crucial for: ",[],{"type":91,"text":551,"spans":552,"direction":23},"Building loyalty and nurturing your attendees. Your attendees' journey with your organization doesn't stop at the end of the event. This is especially true for your leads, with whom you need to strengthen potential business relationships.",[553],{"start":34,"end":554,"type":76},45,{"type":91,"text":556,"spans":557,"direction":23},"Showcasing the experience delivered and the work accomplished. Post-event communication turns your event into materials and data that are useful to your organization.",[558],{"start":34,"end":559,"type":76},61,{"type":91,"text":561,"spans":562,"direction":23},"Measuring performance, to aim for maximum return on investment.",[563],{"start":34,"end":564,"type":76},21,{"type":91,"text":566,"spans":567,"direction":23},"Entering a continuous improvement process for your event strategy, to improve your future events.",[568],{"start":34,"end":569,"type":76},41,{"type":39,"text":43,"spans":571,"direction":23},[],{"type":39,"text":43,"spans":573,"direction":23},[],{"type":39,"text":575,"spans":576,"direction":23},"All good reasons to plan how you can extend the positive effects of your event on your attendees and your company.",[],{"type":39,"text":43,"spans":578,"direction":23},[],{"type":39,"text":580,"spans":581,"direction":23},"\"For your attendees, the 48 hours after the event are crucial: that's when their emotion is still vivid. Fast, personalized, well-targeted communication can turn a satisfied attendee into a true ambassador. For you, a successful event isn't just one that runs smoothly, but one you draw lessons from to do even better next time. The post-event phase is the starting point for your next success. This is where an event management platform makes all the difference: it lets you stay in control of the experience after the event, while feeding you valuable insights for your future editions.\", Clara Weber, Account Manager at Digitevent.",[582,584],{"start":34,"end":583,"type":266},589,{"start":585,"end":586,"type":146,"data":587},591,634,{"link_type":148,"url":271,"target":150},{"type":39,"text":43,"spans":589,"direction":23},[],{"type":71,"text":591,"spans":592,"direction":23},"How do you effectively manage post-event logistics?",[],{"type":39,"text":594,"spans":595,"direction":23},"Good post-event management first requires special attention to logistics. Here are the elements not to overlook from this angle.",[],{"type":597,"text":598,"spans":599,"direction":23},"heading3","Handle the teardown and tidying of the venue ",[],{"type":39,"text":601,"spans":602,"direction":23},"First, make sure you plan the teardown of your event from the preparation stage. To do this, set a precise schedule, in line with the venue's constraints.",[603],{"start":564,"end":604,"type":76},79,{"type":39,"text":606,"spans":607,"direction":23},"Don't forget to check the equipment. Take inventory of rented equipment and do a visual check of technical items, and store internal equipment for later reuse.",[608],{"start":609,"end":610,"type":76},16,35,{"type":597,"text":612,"spans":613,"direction":23},"Handle deliveries and waste",[],{"type":39,"text":615,"spans":616,"direction":23},"Make sure to collect unused items (such as leftover goodies or printed materials) for storage or redistribution.\n",[],{"type":39,"text":618,"spans":619,"direction":23},"What's more, a successful event today can't do without an eco-responsible approach.",[620],{"start":621,"end":622,"type":76},55,82,{"type":39,"text":43,"spans":624,"direction":23},[],{"type":39,"text":626,"spans":627,"direction":23},"After the event, be sure to: ",[],{"type":91,"text":629,"spans":630,"direction":23},"Organize waste sorting (paper, plastic, technical items, food, etc.) according to local standards.",[631],{"start":34,"end":470,"type":76},{"type":91,"text":633,"spans":634,"direction":23},"Think eco-design. When creating your event brief, favor reusable materials, consider renting rather than buying, and keep printing to a minimum.",[635,636],{"start":34,"end":609,"type":76},{"start":348,"end":637,"type":146,"data":638},48,{"link_type":148,"url":639,"target":150},"https://www.digitevent.com/en/blog/event-brief",{"type":91,"text":641,"spans":642,"direction":23},"Put together a simplified environmental report if possible, including the amount of waste and estimated CO2 emissions, to build on your CSR approach in your communications.\n",[643],{"start":34,"end":644,"type":76},46,{"type":39,"text":43,"spans":646,"direction":23},[],{"type":39,"text":648,"spans":649,"direction":23},"To go further, discover our 12 concrete actions for an eco-responsible event.",[650],{"start":651,"end":652,"type":146,"data":653},15,76,{"link_type":148,"url":654,"target":150},"https://www.digitevent.com/en/blog/sustainable-event",{"type":597,"text":656,"spans":657,"direction":23},"Pay your vendors and complete your budget and administrative close-out",[],{"type":39,"text":659,"spans":660,"direction":23},"The end of an event is also a chance to maintain good relations with your vendors, especially local or recurring ones. To do this, make sure to respect their payment terms.\n",[661],{"start":662,"end":663,"type":76},144,171,{"type":39,"text":665,"spans":666,"direction":23},"Also take a close look at your event's budget close-out: ",[],{"type":91,"text":668,"spans":669,"direction":23},"Finalize your event's actual budget, by comparing the expenses incurred with your original projections.",[670],{"start":34,"end":610,"type":76},{"type":91,"text":672,"spans":673,"direction":23},"Run a variance analysis: did you go over budget or, conversely, save money? Which line items were underused or poorly sized?",[674],{"start":34,"end":675,"type":76},23,{"type":91,"text":677,"spans":678,"direction":23},"Update your dashboards to draw lessons for your future projects.",[679],{"start":34,"end":470,"type":76},{"type":39,"text":43,"spans":681,"direction":23},[],{"type":39,"text":43,"spans":683,"direction":23},[],{"type":597,"text":685,"spans":686,"direction":23},"Debrief with your teams ",[],{"type":39,"text":688,"spans":689,"direction":23},"A successful event is also one where your staff and external vendors coordinated well, without friction. That's why it's worth organizing a logistics close-out meeting with your teams, to take stock while it's fresh and record their feedback in a report.",[690],{"start":691,"end":692,"type":76},127,183,{"type":71,"text":694,"spans":695,"direction":23},"What are the best practices for your post-event communication?",[],{"type":39,"text":697,"spans":698,"direction":23},"Maximize your event's return on investment by creating high-value content. To do this, split your post-event communication plan into two phases: immediate content, then long-term content.",[],{"type":597,"text":700,"spans":701,"direction":23},"Share immediate content",[],{"type":39,"text":703,"spans":704,"direction":23},"To multiply your event's impact, it's essential to communicate quickly after the event.",[],{"type":39,"text":43,"spans":706,"direction":23},[],{"type":39,"text":708,"spans":709,"direction":23},"To do this, consider using: ",[],{"type":91,"text":711,"spans":712,"direction":23},"Personalized thank-you emails. These can include a summary of the event, a link to replays, or to your presentation materials. This email lets you thank your audience and keep the connection alive shortly after the event ends.",[713],{"start":34,"end":714,"type":76},29,{"type":91,"text":716,"spans":717,"direction":23},"A highlights video, shared on social media and by email.",[718],{"start":34,"end":719,"type":76},18,{"type":91,"text":721,"spans":722,"direction":23},"Vox pop videos, filmed during your event, that showcase your guests' feedback.",[723],{"start":34,"end":724,"type":76},14,{"type":91,"text":726,"spans":727,"direction":23},"Social media posts covering the highlights, memorable quotes, or behind-the-scenes photos from the day.",[728],{"start":34,"end":719,"type":76},{"type":91,"text":730,"spans":731,"direction":23},"An announcement of the results of a contest held during your event, to keep the excitement going.\n",[732],{"start":34,"end":75,"type":76},{"type":39,"text":43,"spans":734,"direction":23},[],{"type":39,"text":736,"spans":737,"direction":23},"Also remember to update your website with a post-event page featuring your recap video, event photos, or the day's highlights.",[],{"type":597,"text":739,"spans":740,"direction":23},"Create long-term content",[],{"type":39,"text":742,"spans":743,"direction":23},"After a recent event, don't let your audience forget it: it's up to you to share long-term content that extends the experience even further.",[],{"type":39,"text":43,"spans":745,"direction":23},[],{"type":39,"text":747,"spans":748,"direction":23},"To do this, you can create: ",[],{"type":91,"text":750,"spans":751,"direction":23},"Blog articles, covering, for example, the key takeaways from your event, or recapping a particularly interesting keynote.",[752],{"start":34,"end":419,"type":76},{"type":91,"text":754,"spans":755,"direction":23},"Post-event interviews with your speakers or attendees.",[756],{"start":34,"end":564,"type":76},{"type":91,"text":758,"spans":759,"direction":23},"A podcast where you interview your speakers or some of your guests.",[760],{"start":34,"end":761,"type":76},9,{"type":91,"text":763,"spans":764,"direction":23},"Infographics or data visualizations of your event's key figures.",[765],{"start":34,"end":610,"type":76},{"type":91,"text":767,"spans":768,"direction":23},"A white paper containing all the insights shared on the day by your speakers.",[769],{"start":34,"end":724,"type":76},{"type":91,"text":771,"spans":772,"direction":23},"An event wrap-up press release, presenting figures, major announcements, a few testimonials, and the date of the next milestone related to your event.",[773],{"start":34,"end":774,"type":76},30,{"type":39,"text":43,"spans":776,"direction":23},[],{"type":39,"text":778,"spans":779,"direction":23},"Be careful to adapt your content formats to the channels used (email, social media, website, press, etc.). Your goal: optimize their visibility with your audience, and generate post-event engagement.",[],{"type":71,"text":781,"spans":782,"direction":23},"What strategies keep engagement going after an event?",[],{"type":39,"text":784,"spans":785,"direction":23},"The idea here is to strengthen the relationships built with your attendees during your event, by continuing their experience with your organization. Here are a few keys to boost their engagement and loyalty.",[],{"type":597,"text":787,"spans":788,"direction":23},"Launch a user-generated content (UGC) strategy",[],{"type":39,"text":790,"spans":791,"direction":23},"Before and during your event, make your attendees want to share photos and videos on social media, tagging your organization, your event's account, or your event's hashtag.",[792],{"start":774,"end":793,"type":76},81,{"type":39,"text":43,"spans":795,"direction":23},[],{"type":39,"text":797,"spans":798,"direction":23},"And why not also launch a feedback or storytelling contest? For example, encourage attendees to share their favorite moment from the event on social media.\n",[],{"type":39,"text":800,"spans":801,"direction":23},"You can then ask for their consent to reuse their posts in your communication plan.",[],{"type":597,"text":803,"spans":804,"direction":23},"Set up a personalized nurturing journey",[],{"type":39,"text":43,"spans":806,"direction":23},[],{"type":39,"text":808,"spans":809,"direction":23},"Example of a post-event nurturing sequence, spread over ten days:",[],{"type":91,"text":811,"spans":812,"direction":23},"Day 1: personalized thank-you email (warm message, link to the replays, photo gallery, reminder of the highlight), to strengthen the relationship and extend the experience",[813],{"start":34,"end":814,"type":76},5,{"type":91,"text":816,"spans":817,"direction":23},"Day 3: event highlights reel (short video or image carousel with standout quotes), to revive emotional engagement and maintain interest",[818],{"start":34,"end":814,"type":76},{"type":91,"text":820,"spans":821,"direction":23},"Day 5: satisfaction survey (quick 3 to 5 question questionnaire), to gather feedback and measure the quality of the leads generated",[822],{"start":34,"end":814,"type":76},{"type":91,"text":824,"spans":825,"direction":23},"Day 7: inspiring results and testimonials (key figures, quotes, reviews or interviews), to showcase the community and build social proof",[826],{"start":34,"end":814,"type":76},{"type":91,"text":828,"spans":829,"direction":23},"Day 10: personalized call to action (invitation to a meeting, a demo or an exclusive offer), to convert leads",[830],{"start":34,"end":831,"type":76},6,{"type":39,"text":43,"spans":833,"direction":23},[],{"type":39,"text":43,"spans":835,"direction":23},[],{"type":39,"text":837,"spans":838,"direction":23},"If your event helped you generate leads, you now need to follow up with them. ",[],{"type":39,"text":43,"spans":840,"direction":23},[],{"type":39,"text":842,"spans":843,"direction":23},"To do this, start by segmenting your attendees, depending on whether they're your customers, warm or cold prospects, or your partners. Then send them, by email, content that makes them want to continue their journey with your brand.",[844],{"start":845,"end":846,"type":76},161,231,{"type":39,"text":43,"spans":848,"direction":23},[],{"type":39,"text":850,"spans":851,"direction":23},"You can prepare a series of automated post-event emails in advance, for example: ",[],{"type":91,"text":853,"spans":854,"direction":23},"On day 1: send your thank-yous, and share replays if relevant",[],{"type":91,"text":856,"spans":857,"direction":23},"On day 5: highlight a piece of content or an inspiring quote",[],{"type":91,"text":859,"spans":860,"direction":23},"On day 10: offer them a meeting or a promotional deal on your products or services \n",[],{"type":39,"text":43,"spans":862,"direction":23},[],{"type":39,"text":864,"spans":865,"direction":23},"Good news: on our Digitevent event management platform, nothing could be simpler. Our built-in emailing tool lets you send personalized post-event emails, and easily track your nurturing campaigns.",[866],{"start":724,"end":136,"type":146,"data":867},{"link_type":148,"url":868,"target":150},"https://www.digitevent.com/fr",{"type":597,"text":870,"spans":871,"direction":23},"Encourage community engagement",[],{"type":39,"text":873,"spans":874,"direction":23},"If your attendees go to events, it's often to feel like they belong to a real community. Your role, as an organizer, is to create that community spirit.",[],{"type":39,"text":43,"spans":876,"direction":23},[],{"type":39,"text":878,"spans":879,"direction":23},"Several options are available to you for this: ",[],{"type":91,"text":881,"spans":882,"direction":23},"Create or run a dedicated group. This could be a LinkedIn group, a Discord, or a Slack channel, centered around your event's theme.",[883],{"start":34,"end":394,"type":76},{"type":91,"text":885,"spans":886,"direction":23},"Encourage attendees to share their content with a dedicated hashtag on social media, this is the principle of UGC, which we covered earlier, and it boosts their engagement.",[887],{"start":34,"end":207,"type":76},{"type":91,"text":889,"spans":890,"direction":23},"Mention or reshare attendees' social media posts to give them recognition.",[891],{"start":34,"end":637,"type":76},{"type":91,"text":893,"spans":894,"direction":23},"Offer a networking app to your attendees during the event, so they can build interpersonal relationships. This creates lasting post-event momentum.\n",[895],{"start":34,"end":896,"type":76},57,{"type":39,"text":43,"spans":898,"direction":23},[],{"type":39,"text":900,"spans":901,"direction":23},"On this last point, Digitevent supports you with its Networking feature. The idea? You design a networking app that lets your attendees browse an interactive attendee directory, or scan each other's QR Codes to get each other's contact details.",[902],{"start":903,"end":904,"type":146,"data":905},53,71,{"link_type":148,"url":906,"target":150},"https://www.digitevent.com/en/feature/networking-chat-application",{"type":71,"text":908,"spans":909,"direction":23},"How do you evaluate the success of your event?",[],{"type":39,"text":911,"spans":912,"direction":23},"The post-event phase is also the time to measure your event's success, and identify issues you could fix for your future editions.",[],{"type":597,"text":914,"spans":915,"direction":23},"Choose the metrics to track ",[],{"type":39,"text":917,"spans":918,"direction":23},"Measuring performance means tracking KPIs.\n",[],{"type":39,"text":920,"spans":921,"direction":23},"To find out if you ran an effective event, track: ",[],{"type":91,"text":923,"spans":924,"direction":23},"Your attendance data: attendance rate, no-shows, average connection time (if your event was digital).",[925],{"start":34,"end":524,"type":76},{"type":91,"text":927,"spans":928,"direction":23},"KPIs related to attendee engagement: interactions, shares (particularly shares with your event hashtag), reactions, visits to your website or event app, etc. ",[929],{"start":34,"end":610,"type":76},{"type":91,"text":931,"spans":932,"direction":23},"The performance of your post-event content: views, downloads, clicks, etc.",[933],{"start":34,"end":207,"type":76},{"type":91,"text":935,"spans":936,"direction":23},"The press or media coverage of your event.",[937],{"start":34,"end":938,"type":76},27,{"type":91,"text":940,"spans":941,"direction":23},"ROI measurement: cost per attendee, conversion rate of leads generated, revenue generated during or after the event through new deals signed, etc.\n",[942],{"start":34,"end":651,"type":76},{"type":39,"text":43,"spans":944,"direction":23},[],{"type":39,"text":946,"spans":947,"direction":23},"If you haven't already, also dig into the qualitative feedback your guests gave you. Monitor your attendees' satisfaction, and analyze the verbatim comments from their questionnaires.",[948],{"start":949,"end":950,"type":76},38,62,{"type":597,"text":952,"spans":953,"direction":23},"Collect and use attendee feedback",[],{"type":39,"text":955,"spans":956,"direction":23},"Collecting feedback is one of the pillars of the post-event phase. It lets you not only measure your event's success, but also keep your attendees engaged in their experience.\n",[],{"type":39,"text":958,"spans":959,"direction":23},"First, respect the ideal timing for sending your post-event satisfaction survey. It's best to send it between 12 and 72 hours after the event, while the experience is still fresh in attendees' minds. Send it in a personalized email, and follow up with non-respondents a few days later.",[960],{"start":651,"end":604,"type":76},{"type":39,"text":43,"spans":962,"direction":23},[],{"type":39,"text":964,"spans":965,"direction":23},"Don't forget that your guests' time is valuable. A good post-event form should therefore be short (five to ten questions maximum), structured and easy to fill out on mobile.",[966,969],{"start":967,"end":968,"type":76},92,97,{"start":970,"end":971,"type":76},130,172,{"type":39,"text":43,"spans":973,"direction":23},[],{"type":39,"text":975,"spans":976,"direction":23},"You could include questions on: ",[],{"type":91,"text":978,"spans":979,"direction":23},"The quality of the overall experience",[],{"type":91,"text":981,"spans":982,"direction":23},"The relevance of the content and sessions offered",[],{"type":91,"text":984,"spans":985,"direction":23},"The organization and logistics",[],{"type":91,"text":987,"spans":988,"direction":23},"Attendees' suggestions for the next edition",[],{"type":39,"text":43,"spans":990,"direction":23},[],{"type":39,"text":992,"spans":993,"direction":23},"Offer a small reward (like a prize draw, a discount, or exclusive content) to encourage responses to your satisfaction survey.",[],{"type":39,"text":43,"spans":995,"direction":23},[],{"type":39,"text":997,"spans":998,"direction":23},"And of course, afterward, make use of your survey results. Turn this feedback into concrete actions by noting improvements to make for your next event. For example, if one topic drew more attention than the others, you can use it in a future event or piece of content.\n",[999],{"start":1000,"end":896,"type":76},26,{"type":39,"text":1002,"spans":1003,"direction":23},"Showcase your attendees' testimonials, turning positive feedback into quotes to include in your marketing strategy, always making sure to get consent before publishing without anonymizing.",[],{"type":39,"text":43,"spans":1005,"direction":23},[],{"type":39,"text":1007,"spans":1008,"direction":23},"Finally, don't hesitate to segment your responses, to analyze them by attendee type. This can guide your content or targeting strategy for your future editions.",[],{"type":39,"text":43,"spans":1010,"direction":23},[],{"type":39,"text":1012,"spans":1013,"direction":23},"Need software to collect feedback from your attendees? Digitevent provides a simple and effective satisfaction survey tool for all your events.",[1014],{"start":621,"end":1015,"type":146,"data":1016},65,{"link_type":148,"url":868,"target":150},{"type":597,"text":1018,"spans":1019,"direction":23},"Create clear, actionable reporting",[],{"type":39,"text":1021,"spans":1022,"direction":23},"Using the data you've collected, run a precise analysis, and put together a summary report to share with all your stakeholders. In it, include key figures, attendee feedback, areas for improvement, and opportunities identified for upcoming editions.",[1023],{"start":1024,"end":1025,"type":76},74,126,{"type":39,"text":1027,"spans":1028,"direction":23},"Don't hesitate to also use this data to justify your projected budgets and your future event strategy directions.",[],{"type":39,"text":43,"spans":1030,"direction":23},[],{"type":39,"text":1032,"spans":1033,"direction":23},"To help you, Digitevent provides advanced analytics features that let you measure your event's impact. Attendance and no-show rates, engagement on your apps and website, tracking of leads generated. Nothing escapes us on the platform.",[1034],{"start":419,"end":675,"type":146,"data":1035},{"link_type":148,"url":868,"target":150},{"type":39,"text":43,"spans":1037,"direction":23},[],{"type":39,"text":1039,"spans":1040,"direction":23},"Ready to wrap up your post-event phase? Now all that's left is to build on your strengths and work on areas to improve for your next events. Update your organizational checklists, and consider reusing your content in a medium-term communication strategy, for example in your newsletters or articles.",[],{"type":39,"text":43,"spans":1042,"direction":23},[],{"type":39,"text":1044,"spans":1045,"direction":23},"Well done: you've extended your attendee experience, and maximized your event's ROI.",[],[1047],{"primary":1048,"items":1057,"id":1059,"slice_type":486,"slice_label":8},{"seo_title":1049,"seo_meta_descriptions":1053},[1050],{"type":39,"text":1051,"spans":1052,"direction":23},"Post-event: how do you boost your event's impact?",[],[1054],{"type":39,"text":1055,"spans":1056,"direction":23},"Concrete tips to manage your post-event logistics and communication, keep your attendees engaged, and boost your ROI",[],[1058],{},"seo$1d8ee9fa-aaff-44ad-a6ae-bb418c4fd7d7",{"id":1061,"lang":489,"type":9,"uid":1062},"akYmoxIAACoAyuCD","post-evenement",{"id":1064,"uid":1065,"url":8,"type":9,"tags":1066,"first_publication_date":1067,"slugs":1068,"linked_documents":1070,"lang":16,"data":1071,"_source":2007},"en_blog_article_plateforme-evenementielle","event-management-platform",[11],"2026-07-02T10:07:54+0000",[1069],"comment-choisir-sa-plateforme-evenementielle-",[],{"distribution":11,"article_title":1072,"author_name":24,"publication_date":1076,"banner_image":1077,"article_content":1084,"main_tag":473,"body":1993},[1073],{"type":20,"text":1074,"spans":1075,"direction":23},"How to choose your event platform?",[],"2026-03-24T09:00:00+0000",{"dimensions":1078,"alt":1080,"copyright":8,"url":1081,"id":1082,"edit":1083},{"width":28,"height":1079},601,"Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.","https://images.prismic.io/digi-www/acFH3pGXnQHGY21__Gemini_Generated_Image_cqpjscqpjscqpjsc-1.webp?auto=format%2Ccompress&rect=0%2C0%2C899%2C600&w=900&h=601","acFH3pGXnQHGY21_",{"x":34,"y":34,"zoom":35,"background":36},[1085,1093,1099,1101,1104,1106,1109,1119,1122,1126,1129,1131,1134,1137,1142,1146,1151,1153,1155,1158,1160,1163,1166,1170,1174,1178,1182,1184,1186,1189,1191,1194,1197,1199,1202,1205,1211,1213,1216,1222,1225,1234,1238,1243,1247,1249,1251,1254,1256,1259,1262,1265,1269,1273,1277,1281,1283,1285,1288,1290,1293,1296,1299,1302,1306,1310,1314,1316,1318,1321,1324,1326,1338,1340,1343,1346,1351,1353,1357,1359,1365,1369,1373,1377,1385,1387,1389,1392,1394,1397,1401,1404,1408,1413,1417,1421,1423,1425,1431,1435,1438,1440,1443,1445,1448,1451,1454,1458,1462,1466,1470,1474,1476,1478,1481,1483,1486,1493,1496,1503,1507,1511,1515,1519,1521,1523,1526,1528,1531,1534,1537,1546,1553,1555,1557,1560,1563,1565,1568,1571,1574,1578,1582,1586,1590,1592,1594,1597,1599,1602,1605,1608,1612,1616,1620,1624,1626,1628,1632,1634,1637,1642,1646,1649,1652,1655,1658,1661,1663,1665,1668,1670,1673,1676,1679,1683,1687,1691,1693,1695,1701,1703,1706,1709,1712,1714,1717,1720,1723,1727,1734,1738,1742,1744,1746,1749,1752,1755,1759,1763,1767,1771,1773,1775,1778,1781,1784,1788,1792,1799,1803,1805,1807,1810,1813,1816,1820,1824,1828,1832,1834,1836,1839,1842,1845,1849,1853,1857,1861,1863,1865,1868,1874,1877,1882,1889,1893,1897,1901,1905,1907,1909,1912,1914,1917,1920,1922,1926,1930,1934,1938,1940,1942,1945,1947,1950,1953,1956,1960,1967,1971,1974,1977,1980,1983,1986,1988],{"type":39,"text":1086,"spans":1087,"direction":23},"Wondering how to choose an event platform that's genuinely suited to your professional events? Between registration tools, ticketing solutions, event apps, and event management software, the choice is vast, and sometimes confusing. \n",[1088],{"start":1089,"end":1090,"type":146,"data":1091},160,185,{"link_type":148,"url":1092,"target":150},"https://www.digitevent.com/en/blog/corporate-event-management-software",{"type":39,"text":1094,"spans":1095,"direction":23},"Here's the complete guide to choosing the event platform that will help you manage your events more efficiently and improve your attendees' experience.",[1096],{"start":1097,"end":1098,"type":76},7,112,{"type":39,"text":43,"spans":1100,"direction":23},[],{"type":71,"text":1102,"spans":1103,"direction":23},"What is an event platform, and what is it really for?",[],{"type":39,"text":43,"spans":1105,"direction":23},[],{"type":597,"text":1107,"spans":1108,"direction":23},"Event platform vs. “a la carte” tools",[],{"type":39,"text":1110,"spans":1111,"direction":23},"For a long time, organizers used several tools to manage an event: a ticketing software, an emailing tool for invitations, a spreadsheet for attendee management, a check-in tool, etc. ",[1112,1117],{"start":1113,"end":1114,"type":146,"data":1115},69,87,{"link_type":148,"url":1116,"target":150},"https://www.digitevent.com/en/blog/ticketing-software",{"start":1114,"end":1118,"type":76},89,{"type":39,"text":1120,"spans":1121,"direction":23},"The result? A complex organization, scattered data, and a lot of time lost to coordination.",[],{"type":39,"text":1123,"spans":1124,"direction":23},"By contrast, a complete event platform centralizes all these features in a single tool. ",[1125],{"start":651,"end":949,"type":76},{"type":39,"text":1127,"spans":1128,"direction":23},"In practice, you move from a stack of tools to a global event solution, designed to manage every stage of your event and centralize attendee data.",[],{"type":39,"text":43,"spans":1130,"direction":23},[],{"type":597,"text":1132,"spans":1133,"direction":23},"Who are event platforms for?",[],{"type":39,"text":1135,"spans":1136,"direction":23},"Today, event management platforms are used across many roles. And for good reason: they make life easier for every team involved in organizing an event.",[],{"type":91,"text":1138,"spans":1139,"direction":23},"Marketing and communication teams use them to generate leads, build brand visibility, and manage invitations.",[1140],{"start":34,"end":1141,"type":76},33,{"type":91,"text":1143,"spans":1144,"direction":23},"Event managers and event agencies rely on these tools to run logistics, registration, and the attendee experience.",[1145],{"start":34,"end":1141,"type":76},{"type":91,"text":1147,"spans":1148,"direction":23},"Sales or HR teams use them to organize client, partner, or employee events.",[1149],{"start":34,"end":1150,"type":76},17,{"type":39,"text":43,"spans":1152,"direction":23},[],{"type":39,"text":43,"spans":1154,"direction":23},[],{"type":39,"text":1156,"spans":1157,"direction":23},"Either way, the promise stays the same: better event organization, time saved, and centralized data.",[],{"type":39,"text":43,"spans":1159,"direction":23},[],{"type":597,"text":1161,"spans":1162,"direction":23},"The 4 functions of an event platform",[],{"type":39,"text":1164,"spans":1165,"direction":23},"A professional event platform generally covers four main functions, each matching a key stage in organizing an event.",[],{"type":91,"text":1167,"spans":1168,"direction":23},"Attracting attendees: registration pages, invitations, ticketing",[1169],{"start":34,"end":524,"type":76},{"type":91,"text":1171,"spans":1172,"direction":23},"Managing the event: attendee database, program, event logistics ",[1173],{"start":34,"end":719,"type":76},{"type":91,"text":1175,"spans":1176,"direction":23},"Engaging attendees: networking, personalized agenda, event app",[1177],{"start":34,"end":719,"type":76},{"type":91,"text":1179,"spans":1180,"direction":23},"Measuring results: statistics, performance analysis (attendance, satisfaction, ROI)",[1181],{"start":34,"end":1150,"type":76},{"type":39,"text":43,"spans":1183,"direction":23},[],{"type":39,"text":43,"spans":1185,"direction":23},[],{"type":39,"text":1187,"spans":1188,"direction":23},"In other words, an event management platform lets you run the entire event lifecycle, from registration through post-event analysis.",[],{"type":39,"text":43,"spans":1190,"direction":23},[],{"type":71,"text":1192,"spans":1193,"direction":23},"What are the benefits of an event platform?",[],{"type":39,"text":1195,"spans":1196,"direction":23},"Organizing a professional event involves many teams, tools, and processes. Invitations, registration, logistics, communication, attendee follow-up: coordination can quickly become complex. This is exactly where an event platform comes in.",[],{"type":39,"text":43,"spans":1198,"direction":23},[],{"type":597,"text":1200,"spans":1201,"direction":23},"Centralize to save time (and reduce errors)",[],{"type":39,"text":1203,"spans":1204,"direction":23},"When an event is managed with several tools, data ends up scattered. The result: files passed back and forth between teams, a higher risk of errors in attendee lists, time-consuming repetitive tasks, and harder coordination.",[],{"type":39,"text":1206,"spans":1207,"direction":23},"An event management platform centralizes all information in one place. In practice, you get a single tool to manage your event from start to finish. Fewer manual steps, less risk of error, and above all, much less time lost.",[1208],{"start":1209,"end":1210,"type":76},94,147,{"type":39,"text":43,"spans":1212,"direction":23},[],{"type":597,"text":1214,"spans":1215,"direction":23},"Standardized processes for better-organized events",[],{"type":39,"text":1217,"spans":1218,"direction":23},"When a company organizes several events a year (conferences, seminars, trade shows, client events, etc.), processes can quickly start to vary from one project to the next.",[1219],{"start":559,"end":1113,"type":146,"data":1220},{"link_type":148,"url":1221,"target":150},"https://www.digitevent.com/en/blog/organize-corporate-seminar-guide",{"type":39,"text":1223,"spans":1224,"direction":23},"With an event platform, you can standardize your organization, for example through:",[],{"type":91,"text":1226,"spans":1227,"direction":23},"Templates for registration pages or event websites",[1228,1229],{"start":34,"end":315,"type":76},{"start":1230,"end":1231,"type":146,"data":1232},36,50,{"link_type":148,"url":1233,"target":150},"https://www.digitevent.com/en/blog/event-website-seo-guide",{"type":91,"text":1235,"spans":1236,"direction":23},"Email templates and invitations",[1237],{"start":34,"end":651,"type":76},{"type":91,"text":1239,"spans":1240,"direction":23},"Automated workflows for registration",[1241],{"start":34,"end":1242,"type":76},19,{"type":91,"text":1244,"spans":1245,"direction":23},"Clear management of roles and permissions",[1246],{"start":34,"end":461,"type":76},{"type":39,"text":43,"spans":1248,"direction":23},[],{"type":39,"text":43,"spans":1250,"direction":23},[],{"type":39,"text":1252,"spans":1253,"direction":23},"The result: every event becomes easier to organize. Teams become more efficient, event management runs more smoothly, and new projects launch much faster.",[],{"type":39,"text":43,"spans":1255,"direction":23},[],{"type":597,"text":1257,"spans":1258,"direction":23},"Clear oversight thanks to a “single source of truth”",[],{"type":39,"text":1260,"spans":1261,"direction":23},"An event isn't just about organizing it, you also need to measure its impact. How many attendees were actually there? What level of engagement during the conferences? How many leads were generated?",[],{"type":39,"text":1263,"spans":1264,"direction":23},"An event management platform makes it easy to answer these questions, thanks to:",[],{"type":91,"text":1266,"spans":1267,"direction":23},"Real-time dashboards",[1268],{"start":34,"end":524,"type":76},{"type":91,"text":1270,"spans":1271,"direction":23},"Attendee data exports",[1272],{"start":34,"end":564,"type":76},{"type":91,"text":1274,"spans":1275,"direction":23},"Registration and attendance statistics",[1276],{"start":34,"end":949,"type":76},{"type":91,"text":1278,"spans":1279,"direction":23},"Syncing with your CRM or marketing tools",[1280],{"start":34,"end":564,"type":76},{"type":39,"text":43,"spans":1282,"direction":23},[],{"type":39,"text":43,"spans":1284,"direction":23},[],{"type":39,"text":1286,"spans":1287,"direction":23},"This gives you a single source of truth to analyze your events' performance and improve the next ones.",[],{"type":39,"text":43,"spans":1289,"direction":23},[],{"type":71,"text":1291,"spans":1292,"direction":23},"What are the key criteria for choosing your tool?",[],{"type":597,"text":1294,"spans":1295,"direction":23},"Must-haves for the attendee experience",[],{"type":39,"text":1297,"spans":1298,"direction":23},"A successful event starts with a smooth user experience. Every interaction with your attendees (before, during, and after the event) should be simple, intuitive, and consistent with your brand image.",[],{"type":39,"text":1300,"spans":1301,"direction":23},"A high-performing event platform must therefore support the entire attendee journey: ",[],{"type":91,"text":1303,"spans":1304,"direction":23},"Before the event: browsing the event website or landing pages, quick and simple registration, choosing workshops or sessions from the program, practical information to prepare for attending.",[1305],{"start":34,"end":609,"type":76},{"type":91,"text":1307,"spans":1308,"direction":23},"On the day : event access and fast check-in, a personalized agenda, networking or matchmaking between attendees, useful notifications during the event.",[1309],{"start":34,"end":100,"type":76},{"type":91,"text":1311,"spans":1312,"direction":23},"After the event: follow-up communications, satisfaction surveys, access to replays for hybrid or digital events",[1313],{"start":34,"end":651,"type":76},{"type":39,"text":43,"spans":1315,"direction":23},[],{"type":39,"text":43,"spans":1317,"direction":23},[],{"type":39,"text":1319,"spans":1320,"direction":23},"But that's not all. The quality of the attendee experience also depends on customizing your platform to your brand colors, the platform's stability (it needs to handle large volumes of traffic), and an offline mode to run check-in even without a connection.",[],{"type":39,"text":1322,"spans":1323,"direction":23},"Keep this in mind: a smooth experience for your attendees becomes a reassuring one for organizers.",[],{"type":39,"text":43,"spans":1325,"direction":23},[],{"type":39,"text":1327,"spans":1328,"direction":23},"💬 “Too many organizers still choose their platform based on features alone. In reality, the real difference comes down to user experience and data management. The success of an event mostly comes down to how smooth and personalized the experience is for the attendee: simple registration, fast check-in, easy interactions, post-event follow-up. A good event platform should orchestrate this entire journey, while helping organizers run their projects through data. And this centralization of event management then lets them save time to reinvest in designing a distinctive, memorable experience. ”, Cannelle Guinet, Customer Success ",[1329,1331,1334,1337],{"start":34,"end":1330,"type":266},595,{"start":1332,"end":1333,"type":266},596,598,{"start":1333,"end":586,"type":146,"data":1335},{"link_type":148,"url":1336,"target":150},"https://www.linkedin.com/in/cannelle-guinet-43781222a/",{"start":1333,"end":586,"type":76},{"type":39,"text":43,"spans":1339,"direction":23},[],{"type":597,"text":1341,"spans":1342,"direction":23},"Must-haves for production ",[],{"type":39,"text":1344,"spans":1345,"direction":23},"Organizing an event is a complex project. Between managing registrations, coordinating speakers, on-site logistics, and communication, event teams need a simple, reliable tool.",[],{"type":39,"text":1347,"spans":1348,"direction":23},"The first thing to check is therefore the usability of the event platform. A good solution should let you quickly create an event, manage registrations and invitations, edit content easily, and manage attendees without complicated steps.",[1349],{"start":207,"end":1350,"type":76},73,{"type":39,"text":43,"spans":1352,"direction":23},[],{"type":39,"text":1354,"spans":1355,"direction":23},"Next, customer support is a criterion that's often underestimated, yet essential. In practice, you need to be able to count on responsive support, fast technical assistance, and a hotline available on the day in case something unexpected happens. ",[1356],{"start":831,"end":470,"type":76},{"type":39,"text":43,"spans":1358,"direction":23},[],{"type":39,"text":1360,"spans":1361,"direction":23},"Finally, some platforms may offer useful additional services, such as: ",[1362],{"start":1363,"end":1364,"type":76},34,60,{"type":91,"text":1366,"spans":1367,"direction":23},"Strategic support for your events",[1368],{"start":34,"end":1150,"type":76},{"type":91,"text":1370,"spans":1371,"direction":23},"On-site teams",[1372],{"start":34,"end":419,"type":76},{"type":91,"text":1374,"spans":1375,"direction":23},"Access control equipment rental",[1376],{"start":34,"end":394,"type":76},{"type":91,"text":1378,"spans":1379,"direction":23},"Printing of event badges",[1380,1384],{"start":410,"end":1381,"type":146,"data":1382},24,{"link_type":148,"url":1383,"target":150},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"start":34,"end":1381,"type":76},{"type":39,"text":43,"spans":1386,"direction":23},[],{"type":39,"text":43,"spans":1388,"direction":23},[],{"type":39,"text":1390,"spans":1391,"direction":23},"These services can make a real difference when organizing large-scale events.",[],{"type":39,"text":43,"spans":1393,"direction":23},[],{"type":597,"text":1395,"spans":1396,"direction":23},"Must-haves for data",[],{"type":39,"text":1398,"spans":1399,"direction":23},"Today, an event is also a strategic lever for marketing data. Your platform should therefore let you easily collect, analyze, and use the information tied to your events.",[1400],{"start":1000,"end":1364,"type":76},{"type":39,"text":1402,"spans":1403,"direction":23},"This includes:",[],{"type":91,"text":1405,"spans":1406,"direction":23},"Tracking your event KPIs",[1407],{"start":34,"end":1381,"type":76},{"type":91,"text":1409,"spans":1410,"direction":23},"Monitoring registration and attendance rates",[1411],{"start":34,"end":1412,"type":76},44,{"type":91,"text":1414,"spans":1415,"direction":23},"Analyzing attendee engagement",[1416],{"start":34,"end":714,"type":76},{"type":91,"text":1418,"spans":1419,"direction":23},"Measuring satisfaction",[1420],{"start":34,"end":470,"type":76},{"type":39,"text":43,"spans":1422,"direction":23},[],{"type":39,"text":43,"spans":1424,"direction":23},[],{"type":39,"text":1426,"spans":1427,"direction":23},"For B2B events, it's also essential to be able to track generated leads and analyze interactions between attendees.",[1428],{"start":523,"end":724,"type":146,"data":1429},{"link_type":148,"url":1430,"target":150},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":39,"text":1432,"spans":1433,"direction":23},"Finally, always check the platform's integration capabilities. A good solution should be able to connect to your existing tools: CRM, marketing tools, analytics solutions, etc. ",[1434],{"start":348,"end":559,"type":76},{"type":39,"text":1436,"spans":1437,"direction":23},"This ensures your event data feeds directly into your marketing and sales strategy, so your event becomes a genuine source of value.",[],{"type":39,"text":43,"spans":1439,"direction":23},[],{"type":71,"text":1441,"spans":1442,"direction":23},"7 key steps to choosing your event platform",[],{"type":39,"text":43,"spans":1444,"direction":23},[],{"type":597,"text":1446,"spans":1447,"direction":23},"Step 1: clarify your goals ",[],{"type":39,"text":1449,"spans":1450,"direction":23},"Even before comparing solutions on the market, start with a simple question: why are you organizing these events? ",[],{"type":39,"text":1452,"spans":1453,"direction":23},"Goals can vary widely from one company to another:",[],{"type":91,"text":1455,"spans":1456,"direction":23},"Generating marketing leads",[1457],{"start":34,"end":1000,"type":76},{"type":91,"text":1459,"spans":1460,"direction":23},"Building your brand's visibility",[1461],{"start":34,"end":315,"type":76},{"type":91,"text":1463,"spans":1464,"direction":23},"Building loyalty with clients or partners",[1465],{"start":34,"end":609,"type":76},{"type":91,"text":1467,"spans":1468,"direction":23},"Organizing internal HR events",[1469],{"start":34,"end":714,"type":76},{"type":91,"text":1471,"spans":1472,"direction":23},"Building a community around your company ",[1473],{"start":34,"end":524,"type":76},{"type":39,"text":43,"spans":1475,"direction":23},[],{"type":39,"text":43,"spans":1477,"direction":23},[],{"type":39,"text":1479,"spans":1480,"direction":23},"In practice, these goals will shape the features you need, as well as the data and performance indicators to track. In other words: your event strategy should guide your choice of platform.",[],{"type":39,"text":43,"spans":1482,"direction":23},[],{"type":597,"text":1484,"spans":1485,"direction":23},"Step 2: map out your events ",[],{"type":39,"text":1487,"spans":1488,"direction":23},"Not every company organizes the same kind of events. Some run a few internal seminars a year. Others run international conferences or trade shows bringing together several thousand attendees.",[1489],{"start":535,"end":1490,"type":146,"data":1491},145,{"link_type":148,"url":1492,"target":150},"https://www.digitevent.com/en/blog/trade-show-organization",{"type":39,"text":1494,"spans":1495,"direction":23},"So take the time to identify:",[],{"type":91,"text":1497,"spans":1498,"direction":23},"The types of events you organize (conferences, trade shows, seminars, client events, etc.)",[1499,1502],{"start":523,"end":1242,"type":146,"data":1500},{"link_type":148,"url":1501,"target":150},"https://www.digitevent.com/en/blog/event-type-according-to-objective",{"start":34,"end":315,"type":76},{"type":91,"text":1504,"spans":1505,"direction":23},"The format: in-person, hybrid, or online event",[1506],{"start":34,"end":95,"type":76},{"type":91,"text":1508,"spans":1509,"direction":23},"The average number of attendees",[1510],{"start":34,"end":394,"type":76},{"type":91,"text":1512,"spans":1513,"direction":23},"How often you hold events during the year",[1514],{"start":34,"end":569,"type":76},{"type":91,"text":1516,"spans":1517,"direction":23},"Logistical complexity: multiple rooms, multiple venues, streaming, etc.",[1518],{"start":34,"end":564,"type":76},{"type":39,"text":43,"spans":1520,"direction":23},[],{"type":39,"text":43,"spans":1522,"direction":23},[],{"type":39,"text":1524,"spans":1525,"direction":23},"This mapping will help you choose a solution that can handle your events at their real scale.",[],{"type":39,"text":43,"spans":1527,"direction":23},[],{"type":597,"text":1529,"spans":1530,"direction":23},"Step 3: formalize your “must-haves” vs. “nice-to-haves”",[],{"type":39,"text":1532,"spans":1533,"direction":23},"Every event platform offers plenty of features. But not all of them are essential.",[],{"type":39,"text":1535,"spans":1536,"direction":23},"To make your choice easier, sort your needs into two categories:",[],{"type":91,"text":1538,"spans":1539,"direction":23},"Essential features: registration management, event website creation, ticketing and payment, access control and check-in, event reporting, etc. ",[1540,1541],{"start":34,"end":719,"type":76},{"start":1542,"end":1543,"type":146,"data":1544},111,119,{"link_type":148,"url":1545,"target":150},"https://www.digitevent.com/en/blog/check-in-app-guide",{"type":91,"text":1547,"spans":1548,"direction":23},"Secondary features: advanced networking, event mobile app, AI matchmaking, social wall, community features, etc. ",[1549,1550],{"start":34,"end":719,"type":76},{"start":569,"end":896,"type":146,"data":1551},{"link_type":148,"url":1552,"target":150},"https://www.digitevent.com/en/blog/why-adopt-event-app",{"type":39,"text":43,"spans":1554,"direction":23},[],{"type":39,"text":43,"spans":1556,"direction":23},[],{"type":39,"text":1558,"spans":1559,"direction":23},"Think in terms of features, but also your requirements around security standards, usability, and the vendor's commitment to their tool's performance.",[],{"type":39,"text":1561,"spans":1562,"direction":23},"This prioritization helps you choose an event platform that truly fits how you work.",[],{"type":39,"text":43,"spans":1564,"direction":23},[],{"type":597,"text":1566,"spans":1567,"direction":23},"Step 4: demand data centralization ",[],{"type":39,"text":1569,"spans":1570,"direction":23},"One of the biggest benefits of an event management platform is data centralization.",[],{"type":39,"text":1572,"spans":1573,"direction":23},"Your solution should let you:",[],{"type":91,"text":1575,"spans":1576,"direction":23},"Centralize your attendee database",[1577],{"start":34,"end":1141,"type":76},{"type":91,"text":1579,"spans":1580,"direction":23},"Keep a history of your events",[1581],{"start":34,"end":714,"type":76},{"type":91,"text":1583,"spans":1584,"direction":23},"Segment your guests",[1585],{"start":34,"end":1242,"type":76},{"type":91,"text":1587,"spans":1588,"direction":23},"Sync data with your CRM",[1589],{"start":34,"end":675,"type":76},{"type":39,"text":43,"spans":1591,"direction":23},[],{"type":39,"text":43,"spans":1593,"direction":23},[],{"type":39,"text":1595,"spans":1596,"direction":23},"This way, your events become a strategic source of marketing and sales data.",[],{"type":39,"text":43,"spans":1598,"direction":23},[],{"type":597,"text":1600,"spans":1601,"direction":23},"Step 5: secure compliance and governance ",[],{"type":39,"text":1603,"spans":1604,"direction":23},"Managing attendee data comes with regulatory obligations.",[],{"type":39,"text":1606,"spans":1607,"direction":23},"Your platform must therefore be:",[],{"type":91,"text":1609,"spans":1610,"direction":23},"GDPR-compliant",[1611],{"start":34,"end":724,"type":76},{"type":91,"text":1613,"spans":1614,"direction":23},"Transparent about data management",[1615],{"start":34,"end":1141,"type":76},{"type":91,"text":1617,"spans":1618,"direction":23},"Compliant with consent and retention rules",[1619],{"start":34,"end":207,"type":76},{"type":91,"text":1621,"spans":1622,"direction":23},"ISO 27001 certified",[1623],{"start":34,"end":1242,"type":76},{"type":39,"text":43,"spans":1625,"direction":23},[],{"type":39,"text":43,"spans":1627,"direction":23},[],{"type":39,"text":1629,"spans":1630,"direction":23},"Also check role and permission management, especially if several teams or partners can work on managing your events.",[1631],{"start":100,"end":569,"type":76},{"type":39,"text":43,"spans":1633,"direction":23},[],{"type":597,"text":1635,"spans":1636,"direction":23},"Step 6: test with a real case",[],{"type":39,"text":1638,"spans":1639,"direction":23},"Nothing replaces a hands-on test. Ideally, run a POC (Proof of Concept) on a real event, for example an internal event, a small seminar, or a smaller-scale conference. ",[1640],{"start":1641,"end":904,"type":76},49,{"type":39,"text":1643,"spans":1644,"direction":23},"Define success criteria up front:",[1645],{"start":1097,"end":675,"type":76},{"type":91,"text":1647,"spans":1648,"direction":23},"Ease of creating the event",[],{"type":91,"text":1650,"spans":1651,"direction":23},"Simplicity of registration",[],{"type":91,"text":1653,"spans":1654,"direction":23},"Smoothness of check-in",[],{"type":91,"text":1656,"spans":1657,"direction":23},"Quality of the data collected",[],{"type":91,"text":1659,"spans":1660,"direction":23},"Attendee satisfaction ",[],{"type":39,"text":43,"spans":1662,"direction":23},[],{"type":39,"text":43,"spans":1664,"direction":23},[],{"type":39,"text":1666,"spans":1667,"direction":23},"This test validates how the platform performs in real use.",[],{"type":39,"text":43,"spans":1669,"direction":23},[],{"type":597,"text":1671,"spans":1672,"direction":23},"Step 7: measure ROI ",[],{"type":39,"text":1674,"spans":1675,"direction":23},"Last step: measure your event platform's ROI before, during, and after the event. ",[],{"type":39,"text":1677,"spans":1678,"direction":23},"Analyze: ",[],{"type":91,"text":1680,"spans":1681,"direction":23},"Before the event: invitation performance and the registration rate.",[1682],{"start":34,"end":609,"type":76},{"type":91,"text":1684,"spans":1685,"direction":23},"During the event: the actual attendance rate, attendee engagement, networking interactions, etc. ",[1686],{"start":34,"end":609,"type":76},{"type":91,"text":1688,"spans":1689,"direction":23},"After the event: attendee satisfaction, leads generated, marketing or sales impact",[1690],{"start":34,"end":651,"type":76},{"type":39,"text":43,"spans":1692,"direction":23},[],{"type":39,"text":43,"spans":1694,"direction":23},[],{"type":39,"text":1696,"spans":1697,"direction":23},"To go further on this topic, check out our article on the essential event KPIs to prove your ROI and defend your budget. These indicators will help you run your events like true strategic projects.",[1698],{"start":714,"end":1543,"type":146,"data":1699},{"link_type":148,"url":1700,"target":150},"https://www.digitevent.com/en/blog/event-kpis",{"type":39,"text":43,"spans":1702,"direction":23},[],{"type":71,"text":1704,"spans":1705,"direction":23},"What features should you demand from an event platform?",[],{"type":39,"text":1707,"spans":1708,"direction":23},"Not all event platforms offer the same capabilities. Some are limited to registration or ticketing, while others cover the entire event management process, from communication through performance analysis.",[],{"type":39,"text":1710,"spans":1711,"direction":23},"If you want to choose a complete event platform, certain features are non-negotiable. Here are the main ones.",[],{"type":39,"text":43,"spans":1713,"direction":23},[],{"type":597,"text":1715,"spans":1716,"direction":23},"Registration, ticketing, and attendee journey",[],{"type":39,"text":1718,"spans":1719,"direction":23},"A good event management platform should simplify the whole registration phase.",[],{"type":39,"text":1721,"spans":1722,"direction":23},"Essential features:",[],{"type":91,"text":1724,"spans":1725,"direction":23},"Configurable registration forms",[1726],{"start":34,"end":394,"type":76},{"type":91,"text":1728,"spans":1729,"direction":23},"Invitation management and RSVP",[1730,1733],{"start":34,"end":564,"type":146,"data":1731},{"link_type":148,"url":1732,"target":150},"https://www.digitevent.com/en/blog/professional-event-invitation",{"start":34,"end":774,"type":76},{"type":91,"text":1735,"spans":1736,"direction":23},"Ticketing and online payment (if needed)",[1737],{"start":34,"end":714,"type":76},{"type":91,"text":1739,"spans":1740,"direction":23},"Automated transactional emails: confirmation, ticket delivery, practical information",[1741],{"start":34,"end":774,"type":76},{"type":39,"text":43,"spans":1743,"direction":23},[],{"type":39,"text":43,"spans":1745,"direction":23},[],{"type":597,"text":1747,"spans":1748,"direction":23},"Attendee management and database",[],{"type":39,"text":1750,"spans":1751,"direction":23},"An event generates a lot of information. Your platform should therefore let you centralize attendee data.",[],{"type":39,"text":1753,"spans":1754,"direction":23},"Key features:",[],{"type":91,"text":1756,"spans":1757,"direction":23},"Attendee directory",[1758],{"start":34,"end":719,"type":76},{"type":91,"text":1760,"spans":1761,"direction":23},"Segmenting your database, to target different types of guests: VIPs, prospects, clients, press, partners, etc.",[1762],{"start":34,"end":1381,"type":76},{"type":91,"text":1764,"spans":1765,"direction":23},"Multi-event history",[1766],{"start":34,"end":1242,"type":76},{"type":91,"text":1768,"spans":1769,"direction":23},"Data export or CRM sync",[1770],{"start":34,"end":100,"type":76},{"type":39,"text":43,"spans":1772,"direction":23},[],{"type":39,"text":43,"spans":1774,"direction":23},[],{"type":597,"text":1776,"spans":1777,"direction":23},"Communication and marketing automation",[],{"type":39,"text":1779,"spans":1780,"direction":23},"A high-performing event platform should also make your communication easier.",[],{"type":39,"text":1782,"spans":1783,"direction":23},"Important features:",[],{"type":91,"text":1785,"spans":1786,"direction":23},"Creating event websites or landing pages",[1787],{"start":34,"end":675,"type":76},{"type":91,"text":1789,"spans":1790,"direction":23},"Email campaigns and no-show follow-ups",[1791],{"start":34,"end":651,"type":76},{"type":91,"text":1793,"spans":1794,"direction":23},"Automated scenarios: registration confirmation, day-before reminder, post-event feedback, etc.",[1795,1796],{"start":34,"end":1242,"type":76},{"start":1113,"end":604,"type":146,"data":1797},{"link_type":148,"url":1798,"target":150},"https://www.digitevent.com/en/blog/post-event-strategy",{"type":91,"text":1800,"spans":1801,"direction":23},"UTM tracking to measure performance",[1802],{"start":34,"end":410,"type":76},{"type":39,"text":43,"spans":1804,"direction":23},[],{"type":39,"text":43,"spans":1806,"direction":23},[],{"type":597,"text":1808,"spans":1809,"direction":23},"Content and program management",[],{"type":39,"text":1811,"spans":1812,"direction":23},"Program management is a central part of organizing an event.",[],{"type":39,"text":1814,"spans":1815,"direction":23},"Expected features: ",[],{"type":91,"text":1817,"spans":1818,"direction":23},"Scheduling for conferences, workshops, or sessions",[1819],{"start":34,"end":1000,"type":76},{"type":91,"text":1821,"spans":1822,"direction":23},"Speaker management",[1823],{"start":34,"end":719,"type":76},{"type":91,"text":1825,"spans":1826,"direction":23},"Dedicated pages for the event's sponsors or partners",[1827],{"start":34,"end":651,"type":76},{"type":91,"text":1829,"spans":1830,"direction":23},"Streaming or replay for hybrid or digital events",[1831],{"start":34,"end":1242,"type":76},{"type":39,"text":43,"spans":1833,"direction":23},[],{"type":39,"text":43,"spans":1835,"direction":23},[],{"type":597,"text":1837,"spans":1838,"direction":23},"Check-in, access control, and on-site logistics",[],{"type":39,"text":1840,"spans":1841,"direction":23},"On the day, everything needs to run smoothly. ",[],{"type":39,"text":1843,"spans":1844,"direction":23},"A professional event platform should therefore offer:",[],{"type":91,"text":1846,"spans":1847,"direction":23},"Mobile check-in via QR code",[1848],{"start":34,"end":651,"type":76},{"type":91,"text":1850,"spans":1851,"direction":23},"Queue management and arrivals",[1852],{"start":34,"end":609,"type":76},{"type":91,"text":1854,"spans":1855,"direction":23},"Printing and managing event badges",[1856],{"start":34,"end":1363,"type":76},{"type":91,"text":1858,"spans":1859,"direction":23},"Real-time attendance statistics",[1860],{"start":34,"end":394,"type":76},{"type":39,"text":43,"spans":1862,"direction":23},[],{"type":39,"text":43,"spans":1864,"direction":23},[],{"type":597,"text":1866,"spans":1867,"direction":23},"Attendee interaction and engagement",[],{"type":39,"text":1869,"spans":1870,"direction":23},"Today, an event is no longer just a program: modern platforms offer tools to boost attendee engagement.",[1871],{"start":1872,"end":1873,"type":76},77,102,{"type":39,"text":1875,"spans":1876,"direction":23},"For example: ",[],{"type":91,"text":1878,"spans":1879,"direction":23},"Networking between attendees, to improve interaction",[1880],{"start":34,"end":1881,"type":76},28,{"type":91,"text":1883,"spans":1884,"direction":23},"Matchmaking, by AI or by criteria",[1885,1888],{"start":34,"end":100,"type":146,"data":1886},{"link_type":148,"url":1887,"target":150},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"start":34,"end":100,"type":76},{"type":91,"text":1890,"spans":1891,"direction":23},"Personalized sessions and agenda",[1892],{"start":34,"end":315,"type":76},{"type":91,"text":1894,"spans":1895,"direction":23},"Mobile event app",[1896],{"start":34,"end":609,"type":76},{"type":91,"text":1898,"spans":1899,"direction":23},"Chat or messaging",[1900],{"start":34,"end":1150,"type":76},{"type":91,"text":1902,"spans":1903,"direction":23},"Social 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dashboard",[1933],{"start":34,"end":470,"type":76},{"type":91,"text":1935,"spans":1936,"direction":23},"Tracking generated leads (for B2B events)",[1937],{"start":34,"end":1381,"type":76},{"type":39,"text":43,"spans":1939,"direction":23},[],{"type":39,"text":43,"spans":1941,"direction":23},[],{"type":39,"text":1943,"spans":1944,"direction":23},"This data lets you assess your events' performance and improve future editions.",[],{"type":39,"text":43,"spans":1946,"direction":23},[],{"type":597,"text":1948,"spans":1949,"direction":23},"Integrations, security, and compliance",[],{"type":39,"text":1951,"spans":1952,"direction":23},"Finally, your platform needs to integrate with your digital ecosystem.",[],{"type":39,"text":1954,"spans":1955,"direction":23},"Key features: ",[],{"type":91,"text":1957,"spans":1958,"direction":23},"Integration with your CRM (HubSpot, Salesforce, etc.)",[1959],{"start":34,"end":461,"type":76},{"type":91,"text":1961,"spans":1962,"direction":23},"GDPR compliance , including consent management, secure data retention, right to be forgotten, etc.",[1963,1966],{"start":34,"end":651,"type":146,"data":1964},{"link_type":148,"url":1965,"target":150},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"start":34,"end":609,"type":76},{"type":91,"text":1968,"spans":1969,"direction":23},"Role and permission management",[1970],{"start":34,"end":774,"type":76},{"type":39,"text":1972,"spans":1973,"direction":23},"\n",[],{"type":39,"text":1975,"spans":1976,"direction":23},"You'll have gathered by now: choosing your tool shapes not only your event management, but also your marketing strategy and the attendee experience you want to offer.\n",[],{"type":39,"text":1978,"spans":1979,"direction":23},"The best event platforms handle the entire production and tracking chain for events, as well as the whole user journey.\n",[],{"type":39,"text":1981,"spans":1982,"direction":23},"That's precisely the goal of a solution like Digitevent.",[],{"type":39,"text":1984,"spans":1985,"direction":23},"And if you want to see concretely how a complete event management platform can simplify your organization and improve your events, the simplest way is still to try it. ",[],{"type":39,"text":43,"spans":1987,"direction":23},[],{"type":39,"text":1989,"spans":1990,"direction":23},"Request a Digitevent demo to see the platform in action.",[1991],{"start":34,"end":461,"type":146,"data":1992},{"link_type":148,"url":868,"target":150},[1994],{"primary":1995,"items":2004,"id":2006,"slice_type":486,"slice_label":8},{"seo_title":1996,"seo_meta_descriptions":2000},[1997],{"type":39,"text":1998,"spans":1999,"direction":23},"How to choose an event platform? The complete guide",[],[2001],{"type":39,"text":2002,"spans":2003,"direction":23},"Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events",[],[2005],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"id":2008,"lang":489,"type":9,"uid":2009},"akYmuhIAACgAyuDR","plateforme-evenementielle",{"id":2011,"uid":2012,"url":8,"type":9,"tags":2013,"first_publication_date":1067,"slugs":2014,"linked_documents":2016,"lang":16,"data":2017,"_source":2749},"en_blog_article_adopter-une-application-evenementielle","why-adopt-event-app",[11],[2015],"pourquoi-adopter-une-application-evenementielle-en-2026-",[],{"distribution":11,"article_title":2018,"author_name":24,"publication_date":2022,"banner_image":2023,"article_content":2029,"main_tag":473,"body":2677},[2019],{"type":20,"text":2020,"spans":2021,"direction":23},"Why adopt an event app in 2026?",[],"2025-12-09T09:20:00+0000",{"dimensions":2024,"alt":2025,"copyright":8,"url":2026,"id":2027,"edit":2028},{"width":28,"height":29},"Three people, a man in the center holding a smartphone with two colleagues beside him, looking together at the phone screen with interest during an office event.","https://images.prismic.io/digi-www/aTa2vnNYClf9n6xd_ChatGPT-Image-8-d%C3%A9c.-2025_-12_28_59.webp?auto=format%2Ccompress&w=900&h=600","aTa2vnNYClf9n6xd",{"x":34,"y":34,"zoom":35,"background":36},[2030,2041,2043,2046,2048,2051,2054,2056,2060,2064,2072,2079,2081,2084,2087,2090,2094,2098,2101,2104,2106,2108,2112,2115,2117,2121,2125,2129,2133,2137,2139,2142,2144,2149,2152,2156,2158,2162,2167,2175,2180,2182,2186,2190,2193,2196,2198,2201,2205,2214,2218,2223,2225,2229,2234,2238,2241,2243,2247,2254,2259,2261,2265,2269,2273,2277,2281,2284,2288,2292,2296,2300,2304,2306,2308,2311,2313,2317,2320,2326,2328,2332,2338,2342,2348,2352,2354,2358,2362,2365,2369,2375,2377,2381,2384,2386,2389,2392,2395,2398,2401,2404,2407,2409,2412,2414,2418,2421,2424,2427,2429,2433,2436,2439,2443,2447,2451,2453,2455,2459,2461,2465,2468,2472,2475,2479,2481,2483,2486,2491,2498,2500,2504,2507,2511,2515,2519,2523,2525,2527,2531,2534,2538,2542,2546,2548,2550,2553,2556,2559,2561,2565,2569,2576,2578,2581,2585,2593,2596,2601,2604,2606,2608,2611,2615,2619,2623,2625,2627,2630,2632,2636,2640,2644,2646,2649,2653,2656,2660,2662,2665,2668,2670,2673],{"type":39,"text":2031,"spans":2032,"direction":23},"In 2026, organizing an event can no longer be just about booking a venue, printing a program, and handling a few emails. \nAudience expectations have changed: attendees want real-time information, relevant push notifications, easy exchanges via an integrated chat and a smooth, clear, personalized user experience.",[2033,2035,2038],{"start":2034,"end":268,"type":76},173,{"start":2036,"end":2037,"type":76},196,223,{"start":2039,"end":2040,"type":76},247,263,{"type":39,"text":43,"spans":2042,"direction":23},[],{"type":39,"text":2044,"spans":2045,"direction":23},"For organizers, the needs are just as important: getting reliable data to measure ROI, tracking engagement, and improving overall performance, which explains why more and more of them are now adopting a dedicated mobile app for their events.",[],{"type":39,"text":43,"spans":2047,"direction":23},[],{"type":39,"text":2049,"spans":2050,"direction":23},"This shift is driven by the rise of hybrid formats, the pursuit of operational efficiency, and the desire to centralize all information in a single space.",[],{"type":39,"text":2052,"spans":2053,"direction":23},"The result: the event app has become an essential tool, for attendees and organizers alike.",[],{"type":39,"text":43,"spans":2055,"direction":23},[],{"type":71,"text":2057,"spans":2058,"direction":23},"Everything you need to know about the event app ",[2059],{"start":34,"end":637,"type":76},{"type":597,"text":2061,"spans":2062,"direction":23},"What is an event app? ",[2063],{"start":34,"end":470,"type":76},{"type":39,"text":2065,"spans":2066,"direction":23},"The event app supports attendees before, during, and after the event.\nIt centralizes all essential information (program, speakers, partners and exhibitors, notifications) in a single, intuitive, and customizable space that reflects the event's identity.",[2067,2069],{"start":724,"end":2068,"type":76},68,{"start":2070,"end":2071,"type":76},176,217,{"type":39,"text":2073,"spans":2074,"direction":23},"Designed to simplify organization and deliver a better experience, it helps everyone become more autonomous.",[2075,2076],{"start":637,"end":1015,"type":76},{"start":2077,"end":2078,"type":76},85,108,{"type":39,"text":43,"spans":2080,"direction":23},[],{"type":39,"text":2082,"spans":2083,"direction":23},"Its goals are varied:",[],{"type":91,"text":2085,"spans":2086,"direction":23},"ensuring a smooth, consistent experience, ",[],{"type":91,"text":2088,"spans":2089,"direction":23},"engaging attendees ahead of time so they can prepare their visit and get the most out of their experience at the event,",[],{"type":91,"text":2091,"spans":2092,"direction":23},"bringing all exchanges and information together in one place,",[2093],{"start":34,"end":316,"type":76},{"type":91,"text":2095,"spans":2096,"direction":23},"unifying the journey from registration to the big day,",[2097],{"start":34,"end":524,"type":76},{"type":91,"text":2099,"spans":2100,"direction":23},"facilitating relevant connections,",[],{"type":91,"text":2102,"spans":2103,"direction":23},"relying on reliable data to analyze engagement.",[],{"type":39,"text":43,"spans":2105,"direction":23},[],{"type":39,"text":43,"spans":2107,"direction":23},[],{"type":597,"text":2109,"spans":2110,"direction":23},"The main benefits for organizers  ",[2111],{"start":34,"end":1363,"type":76},{"type":39,"text":2113,"spans":2114,"direction":23},"For organizers, the event app offers, above all, a simpler and more structured way to manage the attendee experience. It complements the existing ecosystem (website, emails, check-in, etc.) by centralizing key information and facilitating interactions.",[],{"type":39,"text":43,"spans":2116,"direction":23},[],{"type":91,"text":2118,"spans":2119,"direction":23},"Having a single, consistent space to share essential information (program, speakers, sessions, practical details) without multiplying the number of formats.",[2120],{"start":34,"end":1141,"type":76},{"type":91,"text":2122,"spans":2123,"direction":23},"Reducing manual updates: any change made in the Digitevent interface syncs automatically with the app, which reduces the risk of errors and duplicate work.",[2124],{"start":34,"end":675,"type":76},{"type":91,"text":2126,"spans":2127,"direction":23},"Streamlining communication thanks to built-in notifications (reminders, schedule changes, important information) and avoiding extra emails on the big day.",[2128],{"start":34,"end":1000,"type":76},{"type":91,"text":2130,"spans":2131,"direction":23},"Getting reliable data on session views, app adoption, networking, and business meetings, to assess real engagement.",[2132],{"start":34,"end":564,"type":76},{"type":91,"text":2134,"spans":2135,"direction":23},"Boosting the visibility of speakers, sponsors, or exhibitors, through profiles that are easy for attendees to browse and fully integrated into the overall journey.",[2136],{"start":34,"end":1364,"type":76},{"type":39,"text":43,"spans":2138,"direction":23},[],{"type":39,"text":2140,"spans":2141,"direction":23},"A solution designed to reduce operational workload, improve the clarity of the attendee journey, and provide concrete engagement tracking.",[],{"type":39,"text":43,"spans":2143,"direction":23},[],{"type":71,"text":2145,"spans":2146,"direction":23},"The attendee experience first: the 4 features that make the difference",[2147],{"start":34,"end":2148,"type":76},70,{"type":39,"text":2150,"spans":2151,"direction":23},"The event app is not just an accessory: it extends the attendee experience and makes organizing every key moment easier.\nDesigned to be intuitive and accessible on mobile or desktop, it supports every user throughout the event.",[],{"type":39,"text":2153,"spans":2154,"direction":23},"Here are the 4 essential features every event app should offer 👇",[2155],{"start":419,"end":1141,"type":76},{"type":39,"text":43,"spans":2157,"direction":23},[],{"type":597,"text":2159,"spans":2160,"direction":23},"Interactive program and personalized schedule ",[2161],{"start":34,"end":644,"type":76},{"type":39,"text":2163,"spans":2164,"direction":23},"This is the most used feature among attendees.\nThey can browse the full program, discover the available sessions, and build their own schedule in just a few clicks.",[2165],{"start":2166,"end":714,"type":76},8,{"type":39,"text":2168,"spans":2169,"direction":23},"All the information is gathered in one place: times, locations, speakers, partners involved, and more.\nThis clear, real-time view lets everyone plan their day without printed documents or email exchanges.\nThe program becomes a personal dashboard synced with the organizer's information.",[2170,2172],{"start":662,"end":2171,"type":76},203,{"start":2173,"end":2174,"type":76},227,246,{"type":39,"text":2176,"spans":2177,"direction":23},"💡 To go even further, you can enable surveys at the end of a session or after the event. They let you collect feedback while it's fresh and enrich the overall analysis of your event.",[2178],{"start":2179,"end":564,"type":76},3,{"type":39,"text":43,"spans":2181,"direction":23},[],{"type":597,"text":2183,"spans":2184,"direction":23},"B2B meeting management ",[2185],{"start":34,"end":675,"type":76},{"type":39,"text":2187,"spans":2188,"direction":23},"The app includes a professional Matchmaking module, ideal for business-oriented events.",[2189],{"start":315,"end":1231,"type":76},{"type":91,"text":2191,"spans":2192,"direction":23},"Organizers define the meeting rules (industry, profile type, available time slots).",[],{"type":91,"text":2194,"spans":2195,"direction":23},"Attendees book their qualified meetings independently, directly from the app.",[],{"type":39,"text":43,"spans":2197,"direction":23},[],{"type":39,"text":2199,"spans":2200,"direction":23},"The result: easier connections between exhibitors, partners, and visitors, with clear visibility into upcoming, confirmed, or completed meetings.\n",[],{"type":597,"text":2202,"spans":2203,"direction":23},"Networking and exchanges between attendees ",[2204],{"start":34,"end":75,"type":76},{"type":39,"text":2206,"spans":2207,"direction":23},"An event's success also depends on the quality of the connections made.\nThanks to badge scanning via QR Code, attendees can easily add contacts, grow their network, and find their exchanges again after the event.",[2208,2210,2211],{"start":2209,"end":2148,"type":76},39,{"start":622,"end":2078,"type":76},{"start":2212,"end":2213,"type":76},124,143,{"type":39,"text":2215,"spans":2216,"direction":23},"The built-in chat makes it easy to communicate with other attendees or partners, without relying on third-party tools.\nConversations stay targeted and relevant throughout the event.",[2217],{"start":523,"end":1150,"type":76},{"type":39,"text":2219,"spans":2220,"direction":23},"On the organizer's side, the data (contacts added, adoption rate, activity) provides a clear view of networking dynamics.",[2221],{"start":545,"end":2222,"type":76},120,{"type":39,"text":43,"spans":2224,"direction":23},[],{"type":597,"text":2226,"spans":2227,"direction":23},"Automatic and push notifications",[2228],{"start":34,"end":315,"type":76},{"type":39,"text":2230,"spans":2231,"direction":23},"Automatic notifications let you share the right information at the right time: a reminder before a session, a meeting change or cancellation, and more.\nThey help attendees avoid missing an activity throughout the day.",[2232,2233],{"start":34,"end":675,"type":76},{"start":315,"end":1872,"type":76},{"type":39,"text":2235,"spans":2236,"direction":23},"Push notifications provide instant updates on schedule changes, reminders, or news.",[2237],{"start":34,"end":719,"type":76},{"type":39,"text":2239,"spans":2240,"direction":23},"💡 By combining these four features, the app becomes a true digital companion for the event.",[],{"type":39,"text":43,"spans":2242,"direction":23},[],{"type":71,"text":2244,"spans":2245,"direction":23},"Measuring the ROI of your event app",[2246],{"start":34,"end":610,"type":76},{"type":39,"text":2248,"spans":2249,"direction":23},"Beyond the user experience, an event app is also a valuable source of data for organizers.",[2250,2252],{"start":394,"end":2251,"type":76},40,{"start":2253,"end":1024,"type":76},51,{"type":39,"text":2255,"spans":2256,"direction":23},"It lets you measure engagement, participation, and the effectiveness of communication efforts in real time, to prove the value of the investment.",[2257],{"start":410,"end":2258,"type":76},106,{"type":39,"text":43,"spans":2260,"direction":23},[],{"type":597,"text":2262,"spans":2263,"direction":23},"Why track performance indicators?",[2264],{"start":34,"end":1141,"type":76},{"type":39,"text":2266,"spans":2267,"direction":23},"Measuring an app's performance means assessing the impact of your event.\n This data is essential to:",[2268],{"start":348,"end":896,"type":76},{"type":91,"text":2270,"spans":2271,"direction":23},"demonstrate the return on investment (ROI) to management, partners, or sponsors;",[2272],{"start":34,"end":1230,"type":76},{"type":91,"text":2274,"spans":2275,"direction":23},"identify strengths and areas for improvement for future editions;",[2276],{"start":34,"end":1412,"type":76},{"type":91,"text":2278,"spans":2279,"direction":23},"better understand attendee behavior in order to adapt your communication and content strategy.\n",[2280],{"start":34,"end":610,"type":76},{"type":39,"text":2282,"spans":2283,"direction":23},"Concretely, five metrics deserve priority tracking:",[],{"type":91,"text":2285,"spans":2286,"direction":23},"App adoption rate: percentage of attendees who used the app, to assess buy-in for the tool",[2287],{"start":34,"end":1150,"type":76},{"type":91,"text":2289,"spans":2290,"direction":23},"Engagement rate: frequency and duration of logins, clicks, messages sent, to identify key moments and the most-used features",[2291],{"start":34,"end":651,"type":76},{"type":91,"text":2293,"spans":2294,"direction":23},"Number of B2B meetings: total meetings confirmed via the app, to measure Matchmaking performance and the business value generated",[2295],{"start":34,"end":470,"type":76},{"type":91,"text":2297,"spans":2298,"direction":23},"Number of contacts scanned: interactions between attendees and leads collected, to assess the quality of networking and the opportunities created",[2299],{"start":34,"end":1000,"type":76},{"type":91,"text":2301,"spans":2302,"direction":23},"Survey response rate: participation in post-event forms, to measure attendees' overall interest and satisfaction.    ",[2303],{"start":34,"end":524,"type":76},{"type":39,"text":43,"spans":2305,"direction":23},[],{"type":39,"text":43,"spans":2307,"direction":23},[],{"type":39,"text":2309,"spans":2310,"direction":23},"By centralizing all this information on a single platform, you get a complete view of the experience before, during, and after the event.",[],{"type":39,"text":43,"spans":2312,"direction":23},[],{"type":71,"text":2314,"spans":2315,"direction":23},"The event app in service of a CSR approach",[2316],{"start":34,"end":207,"type":76},{"type":39,"text":2318,"spans":2319,"direction":23},"Responsible digital practices now play an important role in the events industry.",[],{"type":39,"text":2321,"spans":2322,"direction":23},"By centralizing all information in a single space, the event app helps reduce the environmental impact of events while simplifying organization.",[2323,2325],{"start":2253,"end":2324,"type":76},64,{"start":904,"end":1873,"type":76},{"type":39,"text":43,"spans":2327,"direction":23},[],{"type":597,"text":2329,"spans":2330,"direction":23},"Reduce the environmental impact",[2331],{"start":34,"end":394,"type":76},{"type":39,"text":2333,"spans":2334,"direction":23},"By bringing all information together in a single space, the event app makes it possible to eliminate most paper materials: programs, schedules, tickets, or information sheets.\n👉 Result: fewer printouts, less waste, and simplified logistics.",[2335],{"start":2336,"end":2337,"type":76},91,121,{"type":39,"text":2339,"spans":2340,"direction":23},"It also helps reduce physical signage (posters, panels, distributed documents) by making everything accessible on mobile or computer.",[2341],{"start":724,"end":348,"type":76},{"type":39,"text":2343,"spans":2344,"direction":23},"And thanks to the option of offering hybrid formats, travel is reduced, which helps lower the carbon footprint of events.",[2345,2346],{"start":348,"end":2253,"type":76},{"start":2347,"end":144,"type":76},84,{"type":39,"text":2349,"spans":2350,"direction":23},"Using it also means showcasing your CSR commitments to attendees, partners, and sponsors.",[2351],{"start":524,"end":2253,"type":76},{"type":39,"text":43,"spans":2353,"direction":23},[],{"type":597,"text":2355,"spans":2356,"direction":23},"Promote inclusion and accessibility",[2357],{"start":34,"end":610,"type":76},{"type":39,"text":2359,"spans":2360,"direction":23},"An event web app (PWA), accessible without any download or technical constraint, guarantees equitable access for all audiences.",[2361],{"start":967,"end":691,"type":76},{"type":39,"text":2363,"spans":2364,"direction":23},"Whether for attendees less comfortable with digital tools, international audiences, or people with disabilities, everyone can follow the event without difficulty.",[],{"type":39,"text":2366,"spans":2367,"direction":23},"This universal accessibility strengthens the inclusive and responsible dimension of the organization.",[2368],{"start":34,"end":545,"type":76},{"type":39,"text":2370,"spans":2371,"direction":23},"💡 At Digitevent, we support organizers who want to combine innovation and responsibility with our event web app.",[2372,2374],{"start":2179,"end":609,"type":146,"data":2373},{"link_type":148,"url":868,"target":150},{"start":831,"end":609,"type":76},{"type":39,"text":43,"spans":2376,"direction":23},[],{"type":597,"text":2378,"spans":2379,"direction":23},"Web app vs generic app: two approaches, two experiences",[2380],{"start":34,"end":621,"type":76},{"type":39,"text":2382,"spans":2383,"direction":23},"Today, many event apps exist: some for the general public, others geared toward professionals.\n But they don't all address the same challenges. For a B2B event, the goal isn't just to share a program: you need a reliable, secure tool aligned with your brand image.",[],{"type":39,"text":43,"spans":2385,"direction":23},[],{"type":597,"text":2387,"spans":2388,"direction":23},"Why choose an event web app?",[],{"type":39,"text":2390,"spans":2391,"direction":23},"The event web app checks every box: simplicity, performance, and consistency.",[],{"type":91,"text":2393,"spans":2394,"direction":23},"No download: a link or a QR code, and your attendees instantly access the app on any device.",[],{"type":91,"text":2396,"spans":2397,"direction":23},"Native app-like experience: thanks to the PWA format, they can add the icon to their home screen, enjoy full-screen display, and receive push notifications, without going through app stores.",[],{"type":91,"text":2399,"spans":2400,"direction":23},"Complete customization: colors, logo, typography, content, etc. The web app adapts to your identity to deliver an experience that truly reflects your brand.",[],{"type":91,"text":2402,"spans":2403,"direction":23},"Real-time updates: all changes are visible instantly, with no action needed from attendees.",[],{"type":91,"text":2405,"spans":2406,"direction":23},"Maximum security & compatibility: protected data, optimal performance across all browsers.\n",[],{"type":39,"text":43,"spans":2408,"direction":23},[],{"type":39,"text":2410,"spans":2411,"direction":23},"In short: a flexible, modern solution perfectly suited to organizers who want simple management and a seamless, consistent attendee experience, from the first click to the big day.",[],{"type":39,"text":43,"spans":2413,"direction":23},[],{"type":71,"text":2415,"spans":2416,"direction":23},"Driving adoption of your app: best practices",[2417],{"start":34,"end":1412,"type":76},{"type":39,"text":2419,"spans":2420,"direction":23},"An app is only truly useful if it's easy to pick up and naturally integrated into the attendee journey.",[],{"type":39,"text":2422,"spans":2423,"direction":23},"Even the best event app won't do its job if attendees don't use it.",[],{"type":39,"text":2425,"spans":2426,"direction":23},"Here are the best practices for maximizing adoption 👇",[],{"type":39,"text":43,"spans":2428,"direction":23},[],{"type":597,"text":2430,"spans":2431,"direction":23},"Communicate from the moment attendees register",[2432],{"start":34,"end":644,"type":76},{"type":39,"text":2434,"spans":2435,"direction":23},"Adoption begins with the very first contact with the event.",[],{"type":39,"text":2437,"spans":2438,"direction":23},"Let attendees know the app exists from the moment they register, clearly explaining its purpose:",[],{"type":91,"text":2440,"spans":2441,"direction":23},"Add a clear mention on the registration page: explain what the app is for (program, networking, notifications, etc.).",[2442],{"start":831,"end":1412,"type":76},{"type":91,"text":2444,"spans":2445,"direction":23},"Include a link to the app in the registration confirmation email.",[2446],{"start":2166,"end":2324,"type":76},{"type":91,"text":2448,"spans":2449,"direction":23},"Highlight the useful features: schedule, meeting booking, chat, etc.",[2450],{"start":724,"end":714,"type":76},{"type":39,"text":43,"spans":2452,"direction":23},[],{"type":39,"text":43,"spans":2454,"direction":23},[],{"type":39,"text":2456,"spans":2457,"direction":23},"💡 Tip: the better attendees understand the app's added value before the event, the more they'll use it on the day.",[2458],{"start":2179,"end":1097,"type":76},{"type":39,"text":43,"spans":2460,"direction":23},[],{"type":597,"text":2462,"spans":2463,"direction":23},"Simplify access and navigation",[2464],{"start":34,"end":774,"type":76},{"type":39,"text":2466,"spans":2467,"direction":23},"Nothing holds back adoption more than complicated access.\nMake logging in and getting started as easy as possible:",[],{"type":91,"text":2469,"spans":2470,"direction":23},"Offer a QR code or a direct link for quick access from mobile.",[2471],{"start":2166,"end":315,"type":76},{"type":91,"text":2473,"spans":2474,"direction":23},"Avoid unnecessary steps when logging in: access should be immediate.",[],{"type":91,"text":2476,"spans":2477,"direction":23},"Pay attention to the interface: clear, intuitive, readable on every screen.",[2478],{"start":564,"end":774,"type":76},{"type":39,"text":43,"spans":2480,"direction":23},[],{"type":39,"text":43,"spans":2482,"direction":23},[],{"type":39,"text":2484,"spans":2485,"direction":23},"The goal: make access as natural as possible, with no download or complex procedure.",[],{"type":39,"text":2487,"spans":2488,"direction":23},"\"An app only has impact if it's simple to use and well integrated into the overall event experience. Our role at Digitevent is to make that adoption natural, both for attendees and for organizers.\"",[2489],{"start":34,"end":2490,"type":266},197,{"type":39,"text":2492,"spans":2493,"direction":23},"Damien Remise, Account Manager at Digitevent",[2494,2497],{"start":34,"end":1412,"type":146,"data":2495},{"link_type":148,"url":2496,"target":150},"https://www.linkedin.com/in/damien-remise/",{"start":34,"end":1412,"type":76},{"type":39,"text":43,"spans":2499,"direction":23},[],{"type":597,"text":2501,"spans":2502,"direction":23},"Promote the app across all your channels",[2503],{"start":34,"end":2251,"type":76},{"type":39,"text":2505,"spans":2506,"direction":23},"Make your app a central part of your communications.\nAttendees should hear about it several times before the big day:",[],{"type":91,"text":2508,"spans":2509,"direction":23},"Create a dedicated page on the event website.",[2510],{"start":761,"end":675,"type":76},{"type":91,"text":2512,"spans":2513,"direction":23},"Add a simple FAQ to answer practical questions.",[2514],{"start":831,"end":609,"type":76},{"type":91,"text":2516,"spans":2517,"direction":23},"Include visuals of the app (screenshots, screens) in your newsletters, social media posts, and emails.",[2518],{"start":2166,"end":1000,"type":76},{"type":91,"text":2520,"spans":2521,"direction":23},"Mention it regularly in your communications (registration confirmation emails, follow-ups, reminders).",[2522],{"start":714,"end":1412,"type":76},{"type":39,"text":43,"spans":2524,"direction":23},[],{"type":39,"text":43,"spans":2526,"direction":23},[],{"type":597,"text":2528,"spans":2529,"direction":23},"Encourage use during the event ",[2530],{"start":34,"end":394,"type":76},{"type":39,"text":2532,"spans":2533,"direction":23},"On the day, make it easy to use the app on the ground:",[],{"type":91,"text":2535,"spans":2536,"direction":23},"Place visible QR codes at check-in, in rooms, and in high-traffic areas.",[2537],{"start":34,"end":470,"type":76},{"type":91,"text":2539,"spans":2540,"direction":23},"Train your teams and partners to use it so they can help attendees.",[2541],{"start":34,"end":714,"type":76},{"type":91,"text":2543,"spans":2544,"direction":23},"Use push notifications to inform, remind, or direct attendees in real time.",[2545],{"start":34,"end":470,"type":76},{"type":39,"text":43,"spans":2547,"direction":23},[],{"type":39,"text":43,"spans":2549,"direction":23},[],{"type":39,"text":2551,"spans":2552,"direction":23},"By supporting attendees, you create a usage habit that strengthens engagement throughout the event.",[],{"type":39,"text":2554,"spans":2555,"direction":23},"An event app isn't imposed, it's adopted.",[],{"type":39,"text":2557,"spans":2558,"direction":23},"The simpler and more useful it is, the more naturally attendees will use it.",[],{"type":39,"text":43,"spans":2560,"direction":23},[],{"type":71,"text":2562,"spans":2563,"direction":23},"The Digitevent event app",[2564],{"start":34,"end":1381,"type":76},{"type":597,"text":2566,"spans":2567,"direction":23},"Digitevent's key features ",[2568],{"start":34,"end":1000,"type":76},{"type":39,"text":2570,"spans":2571,"direction":23},"The Digitevent event app is a complete progressive web app, designed to meet the practical needs of organizers: easy access, a clear attendee experience, and reliable data to track the event.",[2572,2575],{"start":34,"end":1381,"type":146,"data":2573},{"link_type":148,"url":2574,"target":150},"https://www.digitevent.com/en/feature/event-app",{"start":2209,"end":289,"type":76},{"type":39,"text":43,"spans":2577,"direction":23},[],{"type":39,"text":2579,"spans":2580,"direction":23},"It brings together in a single space:",[],{"type":91,"text":2582,"spans":2583,"direction":23},"an interactive program with a personalized schedule,",[2584],{"start":2179,"end":470,"type":76},{"type":91,"text":2586,"spans":2587,"direction":23},"networking modules and B2B matchmaking,",[2588,2589,2592],{"start":34,"end":95,"type":76},{"start":675,"end":2209,"type":146,"data":2590},{"link_type":148,"url":2591,"target":150},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"start":675,"end":949,"type":76},{"type":91,"text":2594,"spans":2595,"direction":23},"the attendee profile, where they can update their information,",[],{"type":91,"text":2597,"spans":2598,"direction":23},"a built-in chat,",[2599],{"start":2600,"end":651,"type":76},2,{"type":91,"text":2602,"spans":2603,"direction":23},"a photo directory of attendees and exhibitors.",[],{"type":39,"text":43,"spans":2605,"direction":23},[],{"type":39,"text":43,"spans":2607,"direction":23},[],{"type":39,"text":2609,"spans":2610,"direction":23},"In addition, the Digitevent web app is:",[],{"type":91,"text":2612,"spans":2613,"direction":23},"customizable to reflect your brand (logo, colors, content),",[2614],{"start":34,"end":1363,"type":76},{"type":91,"text":2616,"spans":2617,"direction":23},"accessible on all devices,",[2618],{"start":34,"end":461,"type":76},{"type":91,"text":2620,"spans":2621,"direction":23},"and hosted in a secure environment, compliant with ISO standards and GDPR.",[2622],{"start":523,"end":1363,"type":76},{"type":39,"text":43,"spans":2624,"direction":23},[],{"type":39,"text":43,"spans":2626,"direction":23},[],{"type":39,"text":2628,"spans":2629,"direction":23},"The goal: offer an app with strong added value, simple to deploy, intuitive for attendees, and consistent with your brand image.",[],{"type":39,"text":43,"spans":2631,"direction":23},[],{"type":597,"text":2633,"spans":2634,"direction":23},"Human support at every step ",[2635],{"start":34,"end":1881,"type":76},{"type":39,"text":2637,"spans":2638,"direction":23},"Beyond the tool, Digitevent offers human support to secure every step of your project.",[2639],{"start":610,"end":637,"type":76},{"type":39,"text":2641,"spans":2642,"direction":23},"Each event is overseen by a dedicated project manager, who supports you from preparation through the post-event phase. ",[2643],{"start":1881,"end":903,"type":76},{"type":39,"text":43,"spans":2645,"direction":23},[],{"type":39,"text":2647,"spans":2648,"direction":23},"Their role:",[],{"type":91,"text":2650,"spans":2651,"direction":23},"help you configure the app based on your event format (trade show, conference, convention, forum, seminar, etc.);",[2652],{"start":761,"end":1000,"type":76},{"type":91,"text":2654,"spans":2655,"direction":23},"support you in setting up the program, sessions, networking, and matchmaking; ",[],{"type":91,"text":2657,"spans":2658,"direction":23},"share communication best practices with you to maximize your audience's engagement, and give you recommendations to make it easier to get up to speed with the platform on the day.",[2659],{"start":831,"end":1363,"type":76},{"type":39,"text":1972,"spans":2661,"direction":23},[],{"type":39,"text":2663,"spans":2664,"direction":23},"During and after the event, the Digitevent teams remain available to answer your questions and support you if needed.",[],{"type":39,"text":2666,"spans":2667,"direction":23},"The goal: to offer you reliable support while giving you full control over your event app.",[],{"type":39,"text":43,"spans":2669,"direction":23},[],{"type":39,"text":2671,"spans":2672,"direction":23},"In 2026, the event app has become essential: it improves the on-site experience while facilitating communication and engagement.",[],{"type":39,"text":2674,"spans":2675,"direction":23},"👉 Try the Digitevent app and simplify the preparation, communication, and follow-up of your event.",[2676],{"start":2179,"end":1000,"type":76},[2678,2690],{"primary":2679,"items":2688,"id":2006,"slice_type":486,"slice_label":8},{"seo_title":2680,"seo_meta_descriptions":2684},[2681],{"type":39,"text":2682,"spans":2683,"direction":23},"Event App: why adopt it in 2026",[],[2685],{"type":39,"text":2686,"spans":2687,"direction":23},"Discover why an event app is essential in 2026 to improve the attendee experience and optimize your organization.",[],[2689],{},{"primary":2691,"items":2696,"id":2747,"slice_type":2748,"slice_label":8},{"title":2692},[2693],{"type":597,"text":2694,"spans":2695,"direction":23},"FAQ: Event app",[],[2697,2707,2723,2735],{"question":2698,"answer":2703},[2699],{"type":2700,"text":2701,"spans":2702,"direction":23},"heading4","How does the app improve the attendee experience?",[],[2704],{"type":39,"text":2705,"spans":2706,"direction":23},"The app transforms the attendee experience by centralizing everything in one place: program, practical information, notifications, and interaction tools like networking or chat.\nIt simplifies communication, makes navigation easier, and offers a smooth, consistent journey, which strengthens engagement and helps everyone get the most out of the event.",[],{"question":2708,"answer":2712},[2709],{"type":2700,"text":2710,"spans":2711,"direction":23},"What types of events can use it?",[],[2713,2720],{"type":39,"text":2714,"spans":2715,"direction":23},"It's suitable for all professional events: trade shows, congresses, forums, conventions, seminars, conferences, or internal events.",[2716],{"start":2717,"end":970,"type":146,"data":2718},115,{"link_type":148,"url":2719,"target":150},"https://www.digitevent.com/en/event/corporate-internal-events-management-software",{"type":39,"text":2721,"spans":2722,"direction":23},"The tool easily adapts to each format and its specific needs.",[],{"question":2724,"answer":2728},[2725],{"type":2700,"text":2726,"spans":2727,"direction":23},"Is the app suited to hybrid events?",[],[2729,2732],{"type":39,"text":2730,"spans":2731,"direction":23},"Yes, it adapts perfectly to hybrid formats. Attendees can browse the program, interact, and manage their meetings from any device, whether they're on-site or remote.",[],{"type":39,"text":2733,"spans":2734,"direction":23},"The app also provides direct access to video conference rooms to follow sessions online, and the B2B meeting modules also work over video: each attendee joins their remote time slot in one click, from their schedule in the app.",[],{"question":2736,"answer":2740},[2737],{"type":2700,"text":2738,"spans":2739,"direction":23},"What are the best event apps?",[],[2741,2744],{"type":39,"text":2742,"spans":2743,"direction":23},"For professional events, choose an app that's customizable, accessible without a download, and equipped with advanced features (schedule, chat, networking, matchmaking, statistics).",[],{"type":39,"text":2745,"spans":2746,"direction":23},"👉 The Digitevent app meets these criteria and offers a high-performing, secure solution suited to B2B.",[],"faq$f7cbb18a-66e5-4dda-8462-86bda6f3d478","faq",{"id":2750,"lang":489,"type":9,"uid":2751},"akYmvBIAACsAyuDZ","adopter-une-application-evenementielle",[2753],{"id":2754,"uid":2755,"url":8,"type":2756,"tags":2757,"first_publication_date":2759,"slugs":2760,"linked_documents":2762,"lang":16,"data":2763,"_source":3013},"en_solution_gestion-de-journee-portes-ouvertes","open-day-event-management-software","solution",[2758],"event_type_general_assembly","2026-06-11T09:25:30+0000",[2761],"solution-de-gestion-de-journee-portes-ouvertes",[],{"title":2764,"subtitle":2768,"header_image":2772,"event_formats_title":2780,"event_formats":2785,"event_type":2798,"body":2799},[2765],{"type":20,"text":2766,"spans":2767,"direction":23},"Open house event management solution",[],[2769],{"type":39,"text":2770,"spans":2771,"direction":23},"Digitevent manages your open house events end to end, from a single site to a network of institutions open the same day: invitations, open registration with source tracking, time slots and workshops with limited capacity, multi-point access control, and a multi-session app, all on a single interface. Every visitor scanned feeds your sales funnel. It's a platform certified ISO 27001 and GDPR compliant.",[],{"dimensions":2773,"alt":2776,"copyright":8,"url":2777,"id":2778,"edit":2779},{"width":2774,"height":2775},1003,392,"Open house","https://images.prismic.io/digi-www/aip7yKlQnVZVEM1V_Bannie%CC%80re.png?auto=format,compress","aip7yKlQnVZVEM1V",{"x":34,"y":34,"zoom":35,"background":36},[2781],{"type":597,"text":2782,"spans":2783},"Ideal for",[2784],{"start":34,"end":761,"type":76},[2786,2788,2790,2792,2794,2796],{"format_name":2787},"School open house",{"format_name":2789},"Company open house",{"format_name":2791},"Multi-site open house",{"format_name":2793},"Recruitment day",{"format_name":2795},"Campus visit",{"format_name":2797},"Industrial site visit","external",[2800,2831,2871,2897,2918,2939,3001],{"primary":2801,"items":2827,"id":2829,"slice_type":2830,"slice_label":8},{"illustration_450px":2802,"media":2810,"highlight_title":2812,"highlight_subtitle":2817,"highlight_pitch":2821,"next_step_link_text":8,"next_step":2825,"svg_icon":2826},{"dimensions":2803,"alt":2806,"copyright":8,"url":2807,"id":2808,"edit":2809},{"width":2804,"height":2805},1116,1330,"Event invitation email and event website displayed on a computer, with program, practical information, and online registration button.","https://images.prismic.io/digi-www/acKixZGXnQHGY6d9_VersionFR-Communication%C3%A9v%C3%A9nementielle-4-.png?auto=format,compress","acKixZGXnQHGY6d9",{"x":34,"y":34,"zoom":35,"background":36},{"link_type":2811},"Any",[2813],{"type":71,"text":2814,"spans":2815,"direction":23},"Invitations and registration",[2816],{"start":34,"end":100,"type":76},[2818],{"type":597,"text":2819,"spans":2820,"direction":23},"Invite your contacts, attract new attendees",[],[2822],{"type":39,"text":2823,"spans":2824,"direction":23},"Digitevent addresses both audiences in parallel. Your known contacts, students or clients, receive an invitation campaign and a dedicated registration journey. For acquisition, you distribute free, open registration links, each source tracked by UTM: you know if a registrant comes from LinkedIn, an email campaign, or a poster. You open time slots with limited capacity specific to each institution to manage attendance.",[],{"link_type":2811},{},[2828],{},"feature_details_highlight$5eecd712-5a51-4964-9b77-9e1910c15a71","feature_details_highlight",{"primary":2832,"items":2868,"id":2870,"slice_type":2830,"slice_label":8},{"illustration_450px":2833,"media":2841,"highlight_title":2842,"highlight_subtitle":2847,"highlight_pitch":2851,"next_step_link_text":2855,"next_step":2856,"svg_icon":2867},{"dimensions":2834,"alt":2837,"copyright":8,"url":2838,"id":2839,"edit":2840},{"width":2835,"height":2836},458,540,"Check-in app and badge printer illustration","https://images.prismic.io/digi-www/ff8afdf4-e3e8-459f-9d0e-5295cd55e70f_Dispositif+d%27impression+de+badges_fr.png?auto=compress,format","X9JeIBEAACYAvWXk",{"x":34,"y":34,"zoom":35,"background":36},{"link_type":2811},[2843],{"type":71,"text":2844,"spans":2845,"direction":23},"Precise tracking of arrivals",[2846],{"start":524,"end":1881,"type":76},[2848],{"type":597,"text":2849,"spans":2850,"direction":23},"Access control across multiple checkpoints",[],[2852],{"type":39,"text":2853,"spans":2854,"direction":23},"Access control scans every arrival in one second, by QR code or badge. Digitevent manages multiple checkpoints: you scan at the open house reception desk and at the entrance of each workshop, conference, or tour. You know precisely who came and to which workshop. Every scan becomes an actionable signal of interest, not just a line on an attendance sheet.",[],"Discover our check-in app",{"id":2857,"type":2858,"tags":2859,"lang":489,"slug":2861,"first_publication_date":2862,"uid":2863,"link_type":2864,"key":2865,"isBroken":2866},"Xso6mREAACQAESjr","feature",[2860],"checkin","le-controle-dacces-des-evenements-modernes","2020-05-24T09:13:01+0000","application-checkin-emargement-participant-accueil-evenement","Document","06cf746f-5898-40d5-a2d5-1bc1c4f53c45",false,{},[2869],{},"feature_details_highlight$f42b09fd-230d-446d-811f-66b16aab3581",{"primary":2872,"items":2895,"id":2896,"slice_type":2830,"slice_label":8},{"illustration_450px":2873,"media":2879,"highlight_title":2880,"highlight_subtitle":2885,"highlight_pitch":2889,"next_step_link_text":8,"next_step":2893,"svg_icon":2894},{"dimensions":2874,"alt":2875,"copyright":8,"url":2876,"id":2877,"edit":2878},{"width":2804,"height":2805},"Open house app","https://images.prismic.io/digi-www/ZnF7hpm069VX11xp_Application.png?auto=format,compress","ZnF7hpm069VX11xp",{"x":34,"y":34,"zoom":35,"background":36},{"link_type":2811},[2881],{"type":71,"text":2882,"spans":2883,"direction":23},"The app for your open house",[2884],{"start":34,"end":1097,"type":76},[2886],{"type":597,"text":2887,"spans":2888,"direction":23},"Personal schedule and appointment booking with your teams",[],[2890],{"type":39,"text":2891,"spans":2892,"direction":23},"The Digitevent app brings together the entire open house program: conferences, discovery workshops, tours, and meetings. Each attendee views the schedule, builds their own path, and books a spot in capacity-limited workshops. The appointment module lets them schedule a face-to-face conversation with a sales rep, a training manager, or a recruiter. The visit becomes a guided journey rather than aimless wandering.",[],{"link_type":2811},{},[],"feature_details_highlight$54ac73c7-2df7-4dda-9861-6e7f80f632f2",{"primary":2898,"items":2915,"id":2917,"slice_type":2830,"slice_label":8},{"illustration_450px":2899,"media":2900,"highlight_title":2901,"highlight_subtitle":2905,"highlight_pitch":2909,"next_step_link_text":8,"next_step":2913,"svg_icon":2914},{},{"link_type":2811},[2902],{"type":71,"text":2903,"spans":2904,"direction":23},"CRM integration and ROI",[],[2906],{"type":597,"text":2907,"spans":2908,"direction":23},"From scanned visitor to qualified lead",[],[2910],{"type":39,"text":2911,"spans":2912,"direction":23},"The workshops attended and appointments booked reveal each attendee's interests. Digitevent passes these signals to your CRM, or sends them directly to the right sales reps: who is interested in which program, product, or service. Your teams follow up with a hot lead with the right message, without delay. The open house's ROI is tracked lead by lead, not as a year-end estimate.",[],{"link_type":2811},{},[2916],{},"feature_details_highlight$7c015c3a-4952-4a9f-8d08-17099b3c92b1",{"primary":2919,"items":2936,"id":2938,"slice_type":2830,"slice_label":8},{"illustration_450px":2920,"media":2921,"highlight_title":2922,"highlight_subtitle":2926,"highlight_pitch":2930,"next_step_link_text":8,"next_step":2934,"svg_icon":2935},{},{"link_type":2811},[2923],{"type":71,"text":2924,"spans":2925,"direction":23},"Multi-site or hybrid open house",[],[2927],{"type":597,"text":2928,"spans":2929,"direction":23},"Multiple institutions, one single operation",[],[2931],{"type":39,"text":2932,"spans":2933,"direction":23},"Digitevent runs a multi-site open house from a single interface. Each institution has its own time slots, workshops, and capacity limits, while you keep a consolidated view and unified reporting. Conferences and discovery sessions can open remotely, in hybrid format, for attendees who can't be there in person. One nationwide operation, one single tool.",[],{"link_type":2811},{},[2937],{},"feature_details_highlight$10345fc7-8a5f-4781-97bc-7dd91c92f225",{"primary":2940,"items":2945,"id":3000,"slice_type":2748,"slice_label":8},{"title":2941},[2942],{"type":597,"text":2943,"spans":2944,"direction":23},"Frequently asked questions",[],[2946,2955,2964,2973,2982,2991],{"question":2947,"answer":2951},[2948],{"type":2700,"text":2949,"spans":2950,"direction":23},"How do you organize an open house?",[],[2952],{"type":39,"text":2953,"spans":2954,"direction":23},"Everything is prepared in advance: invitation campaigns to your contacts, open registration links for acquisition, time slots and workshops with limited capacity. On the day, access control tracks attendance at each checkpoint and the app guides visitors. Digitevent brings all these steps together on a single platform, through to ROI analysis.",[],{"question":2956,"answer":2960},[2957],{"type":2700,"text":2958,"spans":2959,"direction":23},"How do you manage invitation-only and open registration for an open house?",[],[2961],{"type":39,"text":2962,"spans":2963,"direction":23},"Your known contacts receive an invitation campaign and a personalized registration journey. New attendees sign up through free public links, each source tracked by UTM. This lets you measure the real effectiveness of each acquisition channel.",[],{"question":2965,"answer":2969},[2966],{"type":2700,"text":2967,"spans":2968,"direction":23},"How do you measure the ROI of an open house?",[],[2970],{"type":39,"text":2971,"spans":2972,"direction":23},"The ROI of an open house is measured by the quality of the leads generated, not just the number of entries. By tracking who was scanned at which workshop, Digitevent reveals each visitor's interests. These signals feed into your CRM or go straight to sales reps to turn a visit into a project.",[],{"question":2974,"answer":2978},[2975],{"type":2700,"text":2976,"spans":2977,"direction":23},"How do you organize an open house across multiple sites at the same time?",[],[2979],{"type":39,"text":2980,"spans":2981,"direction":23},"Digitevent runs a multi-site open house from a single interface. Each institution has its own time slots, workshops, and capacity limits. The organizer keeps a consolidated view and unified reporting, including sessions opened in hybrid format.",[],{"question":2983,"answer":2987},[2984],{"type":2700,"text":2985,"spans":2986,"direction":23},"How do you know who attended which workshop at the open house?",[],[2988],{"type":39,"text":2989,"spans":2990,"direction":23},"Multi-point access control scans each attendee at the reception desk, but also at the entrance of workshops, conferences, and tours. You get a detailed view of each person's path, workshop by workshop. This fine-grained data feeds directly into sales qualification.",[],{"question":2992,"answer":2996},[2993],{"type":2700,"text":2994,"spans":2995,"direction":23},"How do you connect an open house to your CRM?",[],[2997],{"type":39,"text":2998,"spans":2999,"direction":23},"Digitevent integrates with your CRM via API and webhooks to sync registrations and attendance data. Interests expressed during the event feed the conversion funnel. You can trigger automatic sales follow-ups based on each visitor's journey.",[],"faq$d5828c77-6cd3-4827-9580-093a84e9fc76",{"primary":3002,"items":3010,"id":3012,"slice_type":486,"slice_label":8},{"seo_title":3003,"seo_meta_descriptions":3006},[3004],{"type":39,"text":2766,"spans":3005,"direction":23},[],[3007],{"type":39,"text":3008,"spans":3009,"direction":23},"Organize your open houses with Digitevent: targeted invitations, UTM-tracked registrations, access control, app, and CRM integration.",[],[3011],{},"seo$8ae11ffa-64f6-46bc-b281-3cf00c5d91a5",{"id":3014,"lang":489,"type":2756,"uid":3015},"aipxrhEAACcA6q7P","gestion-de-journee-portes-ouvertes",1789021293549]