[{"data":1,"prerenderedAt":3388},["ShallowReactive",2],{"top-banner-en":3,"blog-article-event-management-platform-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":1007,"relatedPages":2857},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":1003},"en_blog_article_plateforme-evenementielle","event-management-platform",null,"blog_article",[11],"global","2026-07-02T10:07:54+0000",[14],"comment-choisir-sa-plateforme-evenementielle-",[],"en-us",{"distribution":11,"article_title":18,"author_name":24,"publication_date":25,"banner_image":26,"article_content":37,"main_tag":987,"body":988},[19],{"type":20,"text":21,"spans":22,"direction":23},"heading1","How to choose your event platform?",[],"ltr","Joy GRAND","2026-03-24T09:00:00+0000",{"dimensions":27,"alt":30,"copyright":8,"url":31,"id":32,"edit":33},{"width":28,"height":29},900,601,"Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.","https://images.prismic.io/digi-www/acFH3pGXnQHGY21__Gemini_Generated_Image_cqpjscqpjscqpjsc-1.webp?auto=format%2Ccompress&rect=0%2C0%2C899%2C600&w=900&h=601","acFH3pGXnQHGY21_",{"x":34,"y":34,"zoom":35,"background":36},0,1,"transparent",[38,50,57,60,64,66,70,80,83,89,92,94,97,100,106,110,115,117,119,122,124,127,130,135,140,144,148,150,152,155,157,160,163,165,168,171,177,179,182,189,192,202,206,211,216,218,220,223,225,228,231,234,238,243,247,251,253,255,258,260,263,266,269,272,277,282,286,288,290,293,296,298,312,314,317,320,326,328,334,336,342,346,351,356,365,367,369,372,374,377,382,385,389,394,399,403,405,407,415,420,423,425,428,430,433,436,439,443,447,451,455,459,461,463,466,468,471,479,482,489,494,498,503,507,509,511,514,516,519,522,525,534,542,544,546,549,552,554,557,560,563,567,571,575,580,582,584,587,589,592,595,598,602,606,610,614,616,618,622,624,627,633,637,640,643,646,649,652,654,656,659,661,664,667,670,674,678,682,684,686,692,694,697,700,703,705,708,711,714,718,726,730,734,736,738,741,744,747,751,755,759,763,765,767,770,773,776,780,784,792,796,798,800,803,806,809,813,817,821,825,827,829,832,835,838,842,846,850,854,856,858,861,867,870,875,882,886,890,894,898,900,902,905,907,910,913,915,919,923,927,931,933,935,938,940,943,946,949,953,960,964,967,970,973,976,979,981],{"type":39,"text":40,"spans":41,"direction":23},"paragraph","Wondering how to choose an event platform that's genuinely suited to your professional events? Between registration tools, ticketing solutions, event apps, and event management software, the choice is vast, and sometimes confusing. \n",[42],{"start":43,"end":44,"type":45,"data":46},160,185,"hyperlink",{"link_type":47,"url":48,"target":49},"Web","https://www.digitevent.com/en/blog/corporate-event-management-software","_blank",{"type":39,"text":51,"spans":52,"direction":23},"Here's the complete guide to choosing the event platform that will help you manage your events more efficiently and improve your attendees' experience.",[53],{"start":54,"end":55,"type":56},7,112,"strong",{"type":39,"text":58,"spans":59,"direction":23},"",[],{"type":61,"text":62,"spans":63,"direction":23},"heading2","What is an event platform, and what is it really for?",[],{"type":39,"text":58,"spans":65,"direction":23},[],{"type":67,"text":68,"spans":69,"direction":23},"heading3","Event platform vs. “a la carte” tools",[],{"type":39,"text":71,"spans":72,"direction":23},"For a long time, organizers used several tools to manage an event: a ticketing software, an emailing tool for invitations, a spreadsheet for attendee management, a check-in tool, etc. ",[73,78],{"start":74,"end":75,"type":45,"data":76},69,87,{"link_type":47,"url":77,"target":49},"https://www.digitevent.com/en/blog/ticketing-software",{"start":75,"end":79,"type":56},89,{"type":39,"text":81,"spans":82,"direction":23},"The result? A complex organization, scattered data, and a lot of time lost to coordination.",[],{"type":39,"text":84,"spans":85,"direction":23},"By contrast, a complete event platform centralizes all these features in a single tool. ",[86],{"start":87,"end":88,"type":56},15,38,{"type":39,"text":90,"spans":91,"direction":23},"In practice, you move from a stack of tools to a global event solution, designed to manage every stage of your event and centralize attendee data.",[],{"type":39,"text":58,"spans":93,"direction":23},[],{"type":67,"text":95,"spans":96,"direction":23},"Who are event platforms for?",[],{"type":39,"text":98,"spans":99,"direction":23},"Today, event management platforms are used across many roles. And for good reason: they make life easier for every team involved in organizing an event.",[],{"type":101,"text":102,"spans":103,"direction":23},"list-item","Marketing and communication teams use them to generate leads, build brand visibility, and manage invitations.",[104],{"start":34,"end":105,"type":56},33,{"type":101,"text":107,"spans":108,"direction":23},"Event managers and event agencies rely on these tools to run logistics, registration, and the attendee experience.",[109],{"start":34,"end":105,"type":56},{"type":101,"text":111,"spans":112,"direction":23},"Sales or HR teams use them to organize client, partner, or employee events.",[113],{"start":34,"end":114,"type":56},17,{"type":39,"text":58,"spans":116,"direction":23},[],{"type":39,"text":58,"spans":118,"direction":23},[],{"type":39,"text":120,"spans":121,"direction":23},"Either way, the promise stays the same: better event organization, time saved, and centralized data.",[],{"type":39,"text":58,"spans":123,"direction":23},[],{"type":67,"text":125,"spans":126,"direction":23},"The 4 functions of an event platform",[],{"type":39,"text":128,"spans":129,"direction":23},"A professional event platform generally covers four main functions, each matching a key stage in organizing an event.",[],{"type":101,"text":131,"spans":132,"direction":23},"Attracting attendees: registration pages, invitations, ticketing",[133],{"start":34,"end":134,"type":56},20,{"type":101,"text":136,"spans":137,"direction":23},"Managing the event: attendee database, program, event logistics ",[138],{"start":34,"end":139,"type":56},18,{"type":101,"text":141,"spans":142,"direction":23},"Engaging attendees: networking, personalized agenda, event app",[143],{"start":34,"end":139,"type":56},{"type":101,"text":145,"spans":146,"direction":23},"Measuring results: statistics, performance analysis (attendance, satisfaction, ROI)",[147],{"start":34,"end":114,"type":56},{"type":39,"text":58,"spans":149,"direction":23},[],{"type":39,"text":58,"spans":151,"direction":23},[],{"type":39,"text":153,"spans":154,"direction":23},"In other words, an event management platform lets you run the entire event lifecycle, from registration through post-event analysis.",[],{"type":39,"text":58,"spans":156,"direction":23},[],{"type":61,"text":158,"spans":159,"direction":23},"What are the benefits of an event platform?",[],{"type":39,"text":161,"spans":162,"direction":23},"Organizing a professional event involves many teams, tools, and processes. Invitations, registration, logistics, communication, attendee follow-up: coordination can quickly become complex. This is exactly where an event platform comes in.",[],{"type":39,"text":58,"spans":164,"direction":23},[],{"type":67,"text":166,"spans":167,"direction":23},"Centralize to save time (and reduce errors)",[],{"type":39,"text":169,"spans":170,"direction":23},"When an event is managed with several tools, data ends up scattered. The result: files passed back and forth between teams, a higher risk of errors in attendee lists, time-consuming repetitive tasks, and harder coordination.",[],{"type":39,"text":172,"spans":173,"direction":23},"An event management platform centralizes all information in one place. In practice, you get a single tool to manage your event from start to finish. Fewer manual steps, less risk of error, and above all, much less time lost.",[174],{"start":175,"end":176,"type":56},94,147,{"type":39,"text":58,"spans":178,"direction":23},[],{"type":67,"text":180,"spans":181,"direction":23},"Standardized processes for better-organized events",[],{"type":39,"text":183,"spans":184,"direction":23},"When a company organizes several events a year (conferences, seminars, trade shows, client events, etc.), processes can quickly start to vary from one project to the next.",[185],{"start":186,"end":74,"type":45,"data":187},61,{"link_type":47,"url":188,"target":49},"https://www.digitevent.com/en/blog/organize-corporate-seminar-guide",{"type":39,"text":190,"spans":191,"direction":23},"With an event platform, you can standardize your organization, for example through:",[],{"type":101,"text":193,"spans":194,"direction":23},"Templates for registration pages or event websites",[195,197],{"start":34,"end":196,"type":56},32,{"start":198,"end":199,"type":45,"data":200},36,50,{"link_type":47,"url":201,"target":49},"https://www.digitevent.com/en/blog/event-website-seo-guide",{"type":101,"text":203,"spans":204,"direction":23},"Email templates and invitations",[205],{"start":34,"end":87,"type":56},{"type":101,"text":207,"spans":208,"direction":23},"Automated workflows for registration",[209],{"start":34,"end":210,"type":56},19,{"type":101,"text":212,"spans":213,"direction":23},"Clear management of roles and permissions",[214],{"start":34,"end":215,"type":56},25,{"type":39,"text":58,"spans":217,"direction":23},[],{"type":39,"text":58,"spans":219,"direction":23},[],{"type":39,"text":221,"spans":222,"direction":23},"The result: every event becomes easier to organize. Teams become more efficient, event management runs more smoothly, and new projects launch much faster.",[],{"type":39,"text":58,"spans":224,"direction":23},[],{"type":67,"text":226,"spans":227,"direction":23},"Clear oversight thanks to a “single source of truth”",[],{"type":39,"text":229,"spans":230,"direction":23},"An event isn't just about organizing it, you also need to measure its impact. How many attendees were actually there? What level of engagement during the conferences? How many leads were generated?",[],{"type":39,"text":232,"spans":233,"direction":23},"An event management platform makes it easy to answer these questions, thanks to:",[],{"type":101,"text":235,"spans":236,"direction":23},"Real-time dashboards",[237],{"start":34,"end":134,"type":56},{"type":101,"text":239,"spans":240,"direction":23},"Attendee data exports",[241],{"start":34,"end":242,"type":56},21,{"type":101,"text":244,"spans":245,"direction":23},"Registration and attendance statistics",[246],{"start":34,"end":88,"type":56},{"type":101,"text":248,"spans":249,"direction":23},"Syncing with your CRM or marketing tools",[250],{"start":34,"end":242,"type":56},{"type":39,"text":58,"spans":252,"direction":23},[],{"type":39,"text":58,"spans":254,"direction":23},[],{"type":39,"text":256,"spans":257,"direction":23},"This gives you a single source of truth to analyze your events' performance and improve the next ones.",[],{"type":39,"text":58,"spans":259,"direction":23},[],{"type":61,"text":261,"spans":262,"direction":23},"What are the key criteria for choosing your tool?",[],{"type":67,"text":264,"spans":265,"direction":23},"Must-haves for the attendee experience",[],{"type":39,"text":267,"spans":268,"direction":23},"A successful event starts with a smooth user experience. Every interaction with your attendees (before, during, and after the event) should be simple, intuitive, and consistent with your brand image.",[],{"type":39,"text":270,"spans":271,"direction":23},"A high-performing event platform must therefore support the entire attendee journey: ",[],{"type":101,"text":273,"spans":274,"direction":23},"Before the event: browsing the event website or landing pages, quick and simple registration, choosing workshops or sessions from the program, practical information to prepare for attending.",[275],{"start":34,"end":276,"type":56},16,{"type":101,"text":278,"spans":279,"direction":23},"On the day : event access and fast check-in, a personalized agenda, networking or matchmaking between attendees, useful notifications during the event.",[280],{"start":34,"end":281,"type":56},11,{"type":101,"text":283,"spans":284,"direction":23},"After the event: follow-up communications, satisfaction surveys, access to replays for hybrid or digital events",[285],{"start":34,"end":87,"type":56},{"type":39,"text":58,"spans":287,"direction":23},[],{"type":39,"text":58,"spans":289,"direction":23},[],{"type":39,"text":291,"spans":292,"direction":23},"But that's not all. The quality of the attendee experience also depends on customizing your platform to your brand colors, the platform's stability (it needs to handle large volumes of traffic), and an offline mode to run check-in even without a connection.",[],{"type":39,"text":294,"spans":295,"direction":23},"Keep this in mind: a smooth experience for your attendees becomes a reassuring one for organizers.",[],{"type":39,"text":58,"spans":297,"direction":23},[],{"type":39,"text":299,"spans":300,"direction":23},"💬 “Too many organizers still choose their platform based on features alone. In reality, the real difference comes down to user experience and data management. The success of an event mostly comes down to how smooth and personalized the experience is for the attendee: simple registration, fast check-in, easy interactions, post-event follow-up. A good event platform should orchestrate this entire journey, while helping organizers run their projects through data. And this centralization of event management then lets them save time to reinvest in designing a distinctive, memorable experience. ”, Cannelle Guinet, Customer Success ",[301,304,307,311],{"start":34,"end":302,"type":303},595,"em",{"start":305,"end":306,"type":303},596,598,{"start":306,"end":308,"type":45,"data":309},634,{"link_type":47,"url":310,"target":49},"https://www.linkedin.com/in/cannelle-guinet-43781222a/",{"start":306,"end":308,"type":56},{"type":39,"text":58,"spans":313,"direction":23},[],{"type":67,"text":315,"spans":316,"direction":23},"Must-haves for production ",[],{"type":39,"text":318,"spans":319,"direction":23},"Organizing an event is a complex project. Between managing registrations, coordinating speakers, on-site logistics, and communication, event teams need a simple, reliable tool.",[],{"type":39,"text":321,"spans":322,"direction":23},"The first thing to check is therefore the usability of the event platform. A good solution should let you quickly create an event, manage registrations and invitations, edit content easily, and manage attendees without complicated steps.",[323],{"start":324,"end":325,"type":56},42,73,{"type":39,"text":58,"spans":327,"direction":23},[],{"type":39,"text":329,"spans":330,"direction":23},"Next, customer support is a criterion that's often underestimated, yet essential. In practice, you need to be able to count on responsive support, fast technical assistance, and a hotline available on the day in case something unexpected happens. ",[331],{"start":332,"end":333,"type":56},6,22,{"type":39,"text":58,"spans":335,"direction":23},[],{"type":39,"text":337,"spans":338,"direction":23},"Finally, some platforms may offer useful additional services, such as: ",[339],{"start":340,"end":341,"type":56},34,60,{"type":101,"text":343,"spans":344,"direction":23},"Strategic support for your events",[345],{"start":34,"end":114,"type":56},{"type":101,"text":347,"spans":348,"direction":23},"On-site teams",[349],{"start":34,"end":350,"type":56},13,{"type":101,"text":352,"spans":353,"direction":23},"Access control equipment rental",[354],{"start":34,"end":355,"type":56},31,{"type":101,"text":357,"spans":358,"direction":23},"Printing of event badges",[359,364],{"start":360,"end":361,"type":45,"data":362},12,24,{"link_type":47,"url":363,"target":49},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"start":34,"end":361,"type":56},{"type":39,"text":58,"spans":366,"direction":23},[],{"type":39,"text":58,"spans":368,"direction":23},[],{"type":39,"text":370,"spans":371,"direction":23},"These services can make a real difference when organizing large-scale events.",[],{"type":39,"text":58,"spans":373,"direction":23},[],{"type":67,"text":375,"spans":376,"direction":23},"Must-haves for data",[],{"type":39,"text":378,"spans":379,"direction":23},"Today, an event is also a strategic lever for marketing data. Your platform should therefore let you easily collect, analyze, and use the information tied to your events.",[380],{"start":381,"end":341,"type":56},26,{"type":39,"text":383,"spans":384,"direction":23},"This includes:",[],{"type":101,"text":386,"spans":387,"direction":23},"Tracking your event KPIs",[388],{"start":34,"end":361,"type":56},{"type":101,"text":390,"spans":391,"direction":23},"Monitoring registration and attendance rates",[392],{"start":34,"end":393,"type":56},44,{"type":101,"text":395,"spans":396,"direction":23},"Analyzing attendee engagement",[397],{"start":34,"end":398,"type":56},29,{"type":101,"text":400,"spans":401,"direction":23},"Measuring satisfaction",[402],{"start":34,"end":333,"type":56},{"type":39,"text":58,"spans":404,"direction":23},[],{"type":39,"text":58,"spans":406,"direction":23},[],{"type":39,"text":408,"spans":409,"direction":23},"For B2B events, it's also essential to be able to track generated leads and analyze interactions between attendees.",[410],{"start":411,"end":412,"type":45,"data":413},4,14,{"link_type":47,"url":414,"target":49},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":39,"text":416,"spans":417,"direction":23},"Finally, always check the platform's integration capabilities. A good solution should be able to connect to your existing tools: CRM, marketing tools, analytics solutions, etc. ",[418],{"start":419,"end":186,"type":56},37,{"type":39,"text":421,"spans":422,"direction":23},"This ensures your event data feeds directly into your marketing and sales strategy, so your event becomes a genuine source of value.",[],{"type":39,"text":58,"spans":424,"direction":23},[],{"type":61,"text":426,"spans":427,"direction":23},"7 key steps to choosing your event platform",[],{"type":39,"text":58,"spans":429,"direction":23},[],{"type":67,"text":431,"spans":432,"direction":23},"Step 1: clarify your goals ",[],{"type":39,"text":434,"spans":435,"direction":23},"Even before comparing solutions on the market, start with a simple question: why are you organizing these events? ",[],{"type":39,"text":437,"spans":438,"direction":23},"Goals can vary widely from one company to another:",[],{"type":101,"text":440,"spans":441,"direction":23},"Generating marketing leads",[442],{"start":34,"end":381,"type":56},{"type":101,"text":444,"spans":445,"direction":23},"Building your brand's visibility",[446],{"start":34,"end":196,"type":56},{"type":101,"text":448,"spans":449,"direction":23},"Building loyalty with clients or partners",[450],{"start":34,"end":276,"type":56},{"type":101,"text":452,"spans":453,"direction":23},"Organizing internal HR events",[454],{"start":34,"end":398,"type":56},{"type":101,"text":456,"spans":457,"direction":23},"Building a community around your company ",[458],{"start":34,"end":134,"type":56},{"type":39,"text":58,"spans":460,"direction":23},[],{"type":39,"text":58,"spans":462,"direction":23},[],{"type":39,"text":464,"spans":465,"direction":23},"In practice, these goals will shape the features you need, as well as the data and performance indicators to track. In other words: your event strategy should guide your choice of platform.",[],{"type":39,"text":58,"spans":467,"direction":23},[],{"type":67,"text":469,"spans":470,"direction":23},"Step 2: map out your events ",[],{"type":39,"text":472,"spans":473,"direction":23},"Not every company organizes the same kind of events. Some run a few internal seminars a year. Others run international conferences or trade shows bringing together several thousand attendees.",[474],{"start":475,"end":476,"type":45,"data":477},134,145,{"link_type":47,"url":478,"target":49},"https://www.digitevent.com/en/blog/trade-show-organization",{"type":39,"text":480,"spans":481,"direction":23},"So take the time to identify:",[],{"type":101,"text":483,"spans":484,"direction":23},"The types of events you organize (conferences, trade shows, seminars, client events, etc.)",[485,488],{"start":411,"end":210,"type":45,"data":486},{"link_type":47,"url":487,"target":49},"https://www.digitevent.com/en/blog/event-type-according-to-objective",{"start":34,"end":196,"type":56},{"type":101,"text":490,"spans":491,"direction":23},"The format: in-person, hybrid, or online event",[492],{"start":34,"end":493,"type":56},10,{"type":101,"text":495,"spans":496,"direction":23},"The average number of attendees",[497],{"start":34,"end":355,"type":56},{"type":101,"text":499,"spans":500,"direction":23},"How often you hold events during the year",[501],{"start":34,"end":502,"type":56},41,{"type":101,"text":504,"spans":505,"direction":23},"Logistical complexity: multiple rooms, multiple venues, streaming, etc.",[506],{"start":34,"end":242,"type":56},{"type":39,"text":58,"spans":508,"direction":23},[],{"type":39,"text":58,"spans":510,"direction":23},[],{"type":39,"text":512,"spans":513,"direction":23},"This mapping will help you choose a solution that can handle your events at their real scale.",[],{"type":39,"text":58,"spans":515,"direction":23},[],{"type":67,"text":517,"spans":518,"direction":23},"Step 3: formalize your “must-haves” vs. “nice-to-haves”",[],{"type":39,"text":520,"spans":521,"direction":23},"Every event platform offers plenty of features. But not all of them are essential.",[],{"type":39,"text":523,"spans":524,"direction":23},"To make your choice easier, sort your needs into two categories:",[],{"type":101,"text":526,"spans":527,"direction":23},"Essential features: registration management, event website creation, ticketing and payment, access control and check-in, event reporting, etc. ",[528,529],{"start":34,"end":139,"type":56},{"start":530,"end":531,"type":45,"data":532},111,119,{"link_type":47,"url":533,"target":49},"https://www.digitevent.com/en/blog/check-in-app-guide",{"type":101,"text":535,"spans":536,"direction":23},"Secondary features: advanced networking, event mobile app, AI matchmaking, social wall, community features, etc. ",[537,538],{"start":34,"end":139,"type":56},{"start":502,"end":539,"type":45,"data":540},57,{"link_type":47,"url":541,"target":49},"https://www.digitevent.com/en/blog/why-adopt-event-app",{"type":39,"text":58,"spans":543,"direction":23},[],{"type":39,"text":58,"spans":545,"direction":23},[],{"type":39,"text":547,"spans":548,"direction":23},"Think in terms of features, but also your requirements around security standards, usability, and the vendor's commitment to their tool's performance.",[],{"type":39,"text":550,"spans":551,"direction":23},"This prioritization helps you choose an event platform that truly fits how you work.",[],{"type":39,"text":58,"spans":553,"direction":23},[],{"type":67,"text":555,"spans":556,"direction":23},"Step 4: demand data centralization ",[],{"type":39,"text":558,"spans":559,"direction":23},"One of the biggest benefits of an event management platform is data centralization.",[],{"type":39,"text":561,"spans":562,"direction":23},"Your solution should let you:",[],{"type":101,"text":564,"spans":565,"direction":23},"Centralize your attendee database",[566],{"start":34,"end":105,"type":56},{"type":101,"text":568,"spans":569,"direction":23},"Keep a history of your events",[570],{"start":34,"end":398,"type":56},{"type":101,"text":572,"spans":573,"direction":23},"Segment your guests",[574],{"start":34,"end":210,"type":56},{"type":101,"text":576,"spans":577,"direction":23},"Sync data with your CRM",[578],{"start":34,"end":579,"type":56},23,{"type":39,"text":58,"spans":581,"direction":23},[],{"type":39,"text":58,"spans":583,"direction":23},[],{"type":39,"text":585,"spans":586,"direction":23},"This way, your events become a strategic source of marketing and sales data.",[],{"type":39,"text":58,"spans":588,"direction":23},[],{"type":67,"text":590,"spans":591,"direction":23},"Step 5: secure compliance and governance ",[],{"type":39,"text":593,"spans":594,"direction":23},"Managing attendee data comes with regulatory obligations.",[],{"type":39,"text":596,"spans":597,"direction":23},"Your platform must therefore be:",[],{"type":101,"text":599,"spans":600,"direction":23},"GDPR-compliant",[601],{"start":34,"end":412,"type":56},{"type":101,"text":603,"spans":604,"direction":23},"Transparent about data management",[605],{"start":34,"end":105,"type":56},{"type":101,"text":607,"spans":608,"direction":23},"Compliant with consent and retention rules",[609],{"start":34,"end":324,"type":56},{"type":101,"text":611,"spans":612,"direction":23},"ISO 27001 certified",[613],{"start":34,"end":210,"type":56},{"type":39,"text":58,"spans":615,"direction":23},[],{"type":39,"text":58,"spans":617,"direction":23},[],{"type":39,"text":619,"spans":620,"direction":23},"Also check role and permission management, especially if several teams or partners can work on managing your events.",[621],{"start":281,"end":502,"type":56},{"type":39,"text":58,"spans":623,"direction":23},[],{"type":67,"text":625,"spans":626,"direction":23},"Step 6: test with a real case",[],{"type":39,"text":628,"spans":629,"direction":23},"Nothing replaces a hands-on test. Ideally, run a POC (Proof of Concept) on a real event, for example an internal event, a small seminar, or a smaller-scale conference. ",[630],{"start":631,"end":632,"type":56},49,71,{"type":39,"text":634,"spans":635,"direction":23},"Define success criteria up front:",[636],{"start":54,"end":579,"type":56},{"type":101,"text":638,"spans":639,"direction":23},"Ease of creating the event",[],{"type":101,"text":641,"spans":642,"direction":23},"Simplicity of registration",[],{"type":101,"text":644,"spans":645,"direction":23},"Smoothness of check-in",[],{"type":101,"text":647,"spans":648,"direction":23},"Quality of the data collected",[],{"type":101,"text":650,"spans":651,"direction":23},"Attendee satisfaction ",[],{"type":39,"text":58,"spans":653,"direction":23},[],{"type":39,"text":58,"spans":655,"direction":23},[],{"type":39,"text":657,"spans":658,"direction":23},"This test validates how the platform performs in real use.",[],{"type":39,"text":58,"spans":660,"direction":23},[],{"type":67,"text":662,"spans":663,"direction":23},"Step 7: measure ROI ",[],{"type":39,"text":665,"spans":666,"direction":23},"Last step: measure your event platform's ROI before, during, and after the event. ",[],{"type":39,"text":668,"spans":669,"direction":23},"Analyze: ",[],{"type":101,"text":671,"spans":672,"direction":23},"Before the event: invitation performance and the registration rate.",[673],{"start":34,"end":276,"type":56},{"type":101,"text":675,"spans":676,"direction":23},"During the event: the actual attendance rate, attendee engagement, networking interactions, etc. ",[677],{"start":34,"end":276,"type":56},{"type":101,"text":679,"spans":680,"direction":23},"After the event: attendee satisfaction, leads generated, marketing or sales impact",[681],{"start":34,"end":87,"type":56},{"type":39,"text":58,"spans":683,"direction":23},[],{"type":39,"text":58,"spans":685,"direction":23},[],{"type":39,"text":687,"spans":688,"direction":23},"To go further on this topic, check out our article on the essential event KPIs to prove your ROI and defend your budget. These indicators will help you run your events like true strategic projects.",[689],{"start":398,"end":531,"type":45,"data":690},{"link_type":47,"url":691,"target":49},"https://www.digitevent.com/en/blog/event-kpis",{"type":39,"text":58,"spans":693,"direction":23},[],{"type":61,"text":695,"spans":696,"direction":23},"What features should you demand from an event platform?",[],{"type":39,"text":698,"spans":699,"direction":23},"Not all event platforms offer the same capabilities. Some are limited to registration or ticketing, while others cover the entire event management process, from communication through performance analysis.",[],{"type":39,"text":701,"spans":702,"direction":23},"If you want to choose a complete event platform, certain features are non-negotiable. Here are the main ones.",[],{"type":39,"text":58,"spans":704,"direction":23},[],{"type":67,"text":706,"spans":707,"direction":23},"Registration, ticketing, and attendee journey",[],{"type":39,"text":709,"spans":710,"direction":23},"A good event management platform should simplify the whole registration phase.",[],{"type":39,"text":712,"spans":713,"direction":23},"Essential features:",[],{"type":101,"text":715,"spans":716,"direction":23},"Configurable registration forms",[717],{"start":34,"end":355,"type":56},{"type":101,"text":719,"spans":720,"direction":23},"Invitation management and RSVP",[721,724],{"start":34,"end":242,"type":45,"data":722},{"link_type":47,"url":723,"target":49},"https://www.digitevent.com/en/blog/professional-event-invitation",{"start":34,"end":725,"type":56},30,{"type":101,"text":727,"spans":728,"direction":23},"Ticketing and online payment (if needed)",[729],{"start":34,"end":398,"type":56},{"type":101,"text":731,"spans":732,"direction":23},"Automated transactional emails: confirmation, ticket delivery, practical information",[733],{"start":34,"end":725,"type":56},{"type":39,"text":58,"spans":735,"direction":23},[],{"type":39,"text":58,"spans":737,"direction":23},[],{"type":67,"text":739,"spans":740,"direction":23},"Attendee management and database",[],{"type":39,"text":742,"spans":743,"direction":23},"An event generates a lot of information. Your platform should therefore let you centralize attendee data.",[],{"type":39,"text":745,"spans":746,"direction":23},"Key features:",[],{"type":101,"text":748,"spans":749,"direction":23},"Attendee directory",[750],{"start":34,"end":139,"type":56},{"type":101,"text":752,"spans":753,"direction":23},"Segmenting your database, to target different types of guests: VIPs, prospects, clients, press, partners, etc.",[754],{"start":34,"end":361,"type":56},{"type":101,"text":756,"spans":757,"direction":23},"Multi-event history",[758],{"start":34,"end":210,"type":56},{"type":101,"text":760,"spans":761,"direction":23},"Data export or CRM sync",[762],{"start":34,"end":281,"type":56},{"type":39,"text":58,"spans":764,"direction":23},[],{"type":39,"text":58,"spans":766,"direction":23},[],{"type":67,"text":768,"spans":769,"direction":23},"Communication and marketing automation",[],{"type":39,"text":771,"spans":772,"direction":23},"A high-performing event platform should also make your communication easier.",[],{"type":39,"text":774,"spans":775,"direction":23},"Important features:",[],{"type":101,"text":777,"spans":778,"direction":23},"Creating event websites or landing pages",[779],{"start":34,"end":579,"type":56},{"type":101,"text":781,"spans":782,"direction":23},"Email campaigns and no-show follow-ups",[783],{"start":34,"end":87,"type":56},{"type":101,"text":785,"spans":786,"direction":23},"Automated scenarios: registration confirmation, day-before reminder, post-event feedback, etc.",[787,788],{"start":34,"end":210,"type":56},{"start":74,"end":789,"type":45,"data":790},79,{"link_type":47,"url":791,"target":49},"https://www.digitevent.com/en/blog/post-event-strategy",{"type":101,"text":793,"spans":794,"direction":23},"UTM tracking to measure performance",[795],{"start":34,"end":360,"type":56},{"type":39,"text":58,"spans":797,"direction":23},[],{"type":39,"text":58,"spans":799,"direction":23},[],{"type":67,"text":801,"spans":802,"direction":23},"Content and program management",[],{"type":39,"text":804,"spans":805,"direction":23},"Program management is a central part of organizing an event.",[],{"type":39,"text":807,"spans":808,"direction":23},"Expected features: ",[],{"type":101,"text":810,"spans":811,"direction":23},"Scheduling for conferences, workshops, or sessions",[812],{"start":34,"end":381,"type":56},{"type":101,"text":814,"spans":815,"direction":23},"Speaker management",[816],{"start":34,"end":139,"type":56},{"type":101,"text":818,"spans":819,"direction":23},"Dedicated pages for the event's sponsors or partners",[820],{"start":34,"end":87,"type":56},{"type":101,"text":822,"spans":823,"direction":23},"Streaming or replay for hybrid or digital events",[824],{"start":34,"end":210,"type":56},{"type":39,"text":58,"spans":826,"direction":23},[],{"type":39,"text":58,"spans":828,"direction":23},[],{"type":67,"text":830,"spans":831,"direction":23},"Check-in, access control, and on-site logistics",[],{"type":39,"text":833,"spans":834,"direction":23},"On the day, everything needs to run smoothly. ",[],{"type":39,"text":836,"spans":837,"direction":23},"A professional event platform should therefore offer:",[],{"type":101,"text":839,"spans":840,"direction":23},"Mobile check-in via QR code",[841],{"start":34,"end":87,"type":56},{"type":101,"text":843,"spans":844,"direction":23},"Queue management and arrivals",[845],{"start":34,"end":276,"type":56},{"type":101,"text":847,"spans":848,"direction":23},"Printing and managing event badges",[849],{"start":34,"end":340,"type":56},{"type":101,"text":851,"spans":852,"direction":23},"Real-time attendance statistics",[853],{"start":34,"end":355,"type":56},{"type":39,"text":58,"spans":855,"direction":23},[],{"type":39,"text":58,"spans":857,"direction":23},[],{"type":67,"text":859,"spans":860,"direction":23},"Attendee interaction and engagement",[],{"type":39,"text":862,"spans":863,"direction":23},"Today, an event is no longer just a program: modern platforms offer tools to boost attendee engagement.",[864],{"start":865,"end":866,"type":56},77,102,{"type":39,"text":868,"spans":869,"direction":23},"For example: ",[],{"type":101,"text":871,"spans":872,"direction":23},"Networking between attendees, to improve interaction",[873],{"start":34,"end":874,"type":56},28,{"type":101,"text":876,"spans":877,"direction":23},"Matchmaking, by AI or by criteria",[878,881],{"start":34,"end":281,"type":45,"data":879},{"link_type":47,"url":880,"target":49},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"start":34,"end":281,"type":56},{"type":101,"text":883,"spans":884,"direction":23},"Personalized sessions and agenda",[885],{"start":34,"end":196,"type":56},{"type":101,"text":887,"spans":888,"direction":23},"Mobile event app",[889],{"start":34,"end":276,"type":56},{"type":101,"text":891,"spans":892,"direction":23},"Chat or messaging",[893],{"start":34,"end":114,"type":56},{"type":101,"text":895,"spans":896,"direction":23},"Social Wall",[897],{"start":34,"end":281,"type":56},{"type":39,"text":58,"spans":899,"direction":23},[],{"type":39,"text":58,"spans":901,"direction":23},[],{"type":39,"text":903,"spans":904,"direction":23},"These features improve the user experience and encourage interaction.",[],{"type":39,"text":58,"spans":906,"direction":23},[],{"type":67,"text":908,"spans":909,"direction":23},"Data, analytics, and ROI",[],{"type":39,"text":911,"spans":912,"direction":23},"An event management platform should also let you measure the real impact of your events.",[],{"type":39,"text":712,"spans":914,"direction":23},[],{"type":101,"text":916,"spans":917,"direction":23},"Tracking event KPIs: registration rate vs. attendance rate,",[918],{"start":34,"end":242,"type":56},{"type":101,"text":920,"spans":921,"direction":23},"Satisfaction surveys and NPS",[922],{"start":34,"end":874,"type":56},{"type":101,"text":924,"spans":925,"direction":23},"Personalized dashboard",[926],{"start":34,"end":333,"type":56},{"type":101,"text":928,"spans":929,"direction":23},"Tracking generated leads (for B2B events)",[930],{"start":34,"end":361,"type":56},{"type":39,"text":58,"spans":932,"direction":23},[],{"type":39,"text":58,"spans":934,"direction":23},[],{"type":39,"text":936,"spans":937,"direction":23},"This data lets you assess your events' performance and improve future editions.",[],{"type":39,"text":58,"spans":939,"direction":23},[],{"type":67,"text":941,"spans":942,"direction":23},"Integrations, security, and compliance",[],{"type":39,"text":944,"spans":945,"direction":23},"Finally, your platform needs to integrate with your digital ecosystem.",[],{"type":39,"text":947,"spans":948,"direction":23},"Key features: ",[],{"type":101,"text":950,"spans":951,"direction":23},"Integration with your CRM (HubSpot, Salesforce, etc.)",[952],{"start":34,"end":215,"type":56},{"type":101,"text":954,"spans":955,"direction":23},"GDPR compliance , including consent management, secure data retention, right to be forgotten, etc.",[956,959],{"start":34,"end":87,"type":45,"data":957},{"link_type":47,"url":958,"target":49},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"start":34,"end":276,"type":56},{"type":101,"text":961,"spans":962,"direction":23},"Role and permission management",[963],{"start":34,"end":725,"type":56},{"type":39,"text":965,"spans":966,"direction":23},"\n",[],{"type":39,"text":968,"spans":969,"direction":23},"You'll have gathered by now: choosing your tool shapes not only your event management, but also your marketing strategy and the attendee experience you want to offer.\n",[],{"type":39,"text":971,"spans":972,"direction":23},"The best event platforms handle the entire production and tracking chain for events, as well as the whole user journey.\n",[],{"type":39,"text":974,"spans":975,"direction":23},"That's precisely the goal of a solution like Digitevent.",[],{"type":39,"text":977,"spans":978,"direction":23},"And if you want to see concretely how a complete event management platform can simplify your organization and improve your events, the simplest way is still to try it. ",[],{"type":39,"text":58,"spans":980,"direction":23},[],{"type":39,"text":982,"spans":983,"direction":23},"Request a Digitevent demo to see the platform in action.",[984],{"start":34,"end":215,"type":45,"data":985},{"link_type":47,"url":986,"target":49},"https://www.digitevent.com/fr","advice",[989],{"primary":990,"items":999,"id":1001,"slice_type":1002,"slice_label":8},{"seo_title":991,"seo_meta_descriptions":995},[992],{"type":39,"text":993,"spans":994,"direction":23},"How to choose an event platform? The complete guide",[],[996],{"type":39,"text":997,"spans":998,"direction":23},"Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events",[],[1000],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d","seo",{"id":1004,"lang":1005,"type":9,"uid":1006},"akYmuhIAACgAyuDR","fr-fr","plateforme-evenementielle",[1008,1606,2324],{"id":1009,"uid":1010,"url":8,"type":9,"tags":1011,"first_publication_date":1012,"slugs":1013,"linked_documents":1015,"lang":16,"data":1016,"_source":1603},"en_blog_article_outil-gestion-d-evenement","event-management-software",[11],"2026-07-02T10:07:52+0000",[1014],"quel-outil-de-gestion-devenement-choisir--comparatif-des-meilleurs-logiciels-du-marche",[],{"distribution":11,"article_title":1017,"author_name":24,"publication_date":1021,"banner_image":1022,"article_content":1029,"main_tag":987,"body":1590},[1018],{"type":20,"text":1019,"spans":1020,"direction":23},"Which event management tool should you choose? A comparison of the best software on the market",[],"2025-06-03T09:55:00+0000",{"dimensions":1023,"alt":1025,"copyright":8,"url":1026,"id":1027,"edit":1028},{"width":28,"height":1024},545,"Team analyzing a comparison of event management software during a work meeting","https://images.prismic.io/digi-www/aa_77lxvIZEnjhhs_Gemini_Generated_Image_dodp03dodp03dodp-1.webp?auto=format%2Ccompress&rect=0%2C0%2C991%2C600&w=900&h=545","aa_77lxvIZEnjhhs",{"x":34,"y":34,"zoom":35,"background":36},[1030,1033,1036,1042,1044,1050,1052,1055,1058,1060,1063,1066,1069,1073,1077,1082,1086,1088,1091,1093,1096,1099,1103,1107,1111,1115,1117,1119,1122,1125,1127,1130,1133,1135,1138,1145,1149,1157,1161,1166,1180,1184,1186,1188,1191,1197,1201,1205,1209,1211,1214,1217,1223,1225,1228,1233,1239,1241,1244,1249,1254,1256,1259,1263,1265,1268,1276,1278,1281,1289,1291,1294,1297,1301,1305,1309,1313,1315,1318,1320,1323,1326,1329,1333,1337,1341,1345,1347,1357,1359,1362,1365,1367,1370,1373,1379,1382,1384,1387,1391,1395,1399,1401,1404,1407,1409,1412,1415,1419,1422,1425,1428,1430,1432,1436,1439,1442,1444,1446,1449,1452,1454,1457,1460,1463,1466,1468,1471,1474,1477,1480,1483,1485,1487,1490,1493,1496,1499,1502,1505,1507,1510,1513,1515,1517,1520,1523,1525,1528,1531,1534,1537,1539,1542,1545,1548,1550,1552,1555,1558,1560,1563,1566,1569,1572,1574,1577,1580,1582],{"type":39,"text":1031,"spans":1032,"direction":23},"Organizing a professional event today is about far more than managing a guest list and booking a venue. Between the growing number of communication channels, rising attendee expectations, and the need to prove the business impact of every initiative, event management has become much more complex.\n",[],{"type":39,"text":1034,"spans":1035,"direction":23},"In this context, organizers need all the help they can get to work more efficiently. This is where event management tools come in, but they are not all created equal!\n",[],{"type":39,"text":1037,"spans":1038,"direction":23},"How do you choose the right event management solution, one that will durably transform the way you design, run, and measure your events? This article walks you through the criteria to keep in mind when making your choice, along with a comparison of the best software of 2026.",[1039],{"start":1040,"end":1041,"type":56},233,274,{"type":39,"text":58,"spans":1043,"direction":23},[],{"type":39,"text":1045,"spans":1046,"direction":23},"Note: The pros and points of attention for each of the tools in this selection are drawn from real customer reviews, taken from sites such as Capterra or Appvizer.",[1047,1048],{"start":34,"end":411,"type":56},{"start":34,"end":1049,"type":303},163,{"type":39,"text":58,"spans":1051,"direction":23},[],{"type":61,"text":1053,"spans":1054,"direction":23},"Why use event management software?",[],{"type":39,"text":1056,"spans":1057,"direction":23},"First, let's look at the benefits of using an all-in-one tool to manage your events.",[],{"type":39,"text":58,"spans":1059,"direction":23},[],{"type":67,"text":1061,"spans":1062,"direction":23},"The current challenges facing organizers",[],{"type":39,"text":1064,"spans":1065,"direction":23},"Today, event organizers face increasingly pressing challenges.",[],{"type":39,"text":1067,"spans":1068,"direction":23},"Beyond the audience's growing expectations for originality, personalization, and attendee experience, they need to: ",[],{"type":101,"text":1070,"spans":1071,"direction":23},"Manage multichannel event strategies, from email to social media.",[1072],{"start":34,"end":198,"type":56},{"type":101,"text":1074,"spans":1075,"direction":23},"Consolidate data scattered across different platforms: Excel spreadsheets, CRM, ticketing platform, etc. ",[1076],{"start":34,"end":381,"type":56},{"type":101,"text":1078,"spans":1079,"direction":23},"Track performance in detail: number of attendees and no-shows, check-in, etc.",[1080],{"start":34,"end":1081,"type":56},27,{"type":101,"text":1083,"spans":1084,"direction":23},"Measure their impact, particularly in terms of return on investment.",[1085],{"start":34,"end":134,"type":56},{"type":39,"text":965,"spans":1087,"direction":23},[],{"type":39,"text":1089,"spans":1090,"direction":23},"All of these challenges, tackled either \"by hand\" or with the help of various tools, keep organizers from focusing on what matters most: creating a memorable event experience.",[],{"type":39,"text":58,"spans":1092,"direction":23},[],{"type":67,"text":1094,"spans":1095,"direction":23},"The immediate benefits of event software",[],{"type":39,"text":1097,"spans":1098,"direction":23},"So many event planners choose to use an event management tool because of the significant benefits such a platform provides: ",[],{"type":101,"text":1100,"spans":1101,"direction":23},"Time savings and automation. Event software lets you automate many time-consuming tasks. This reduces the risk of error and frees up more time to focus on the quality of the experience you offer.",[1102],{"start":34,"end":1081,"type":56},{"type":101,"text":1104,"spans":1105,"direction":23},"Improved attendee experience. By setting up smooth registration journeys, personalized communications, and easier interactions, you directly contribute to attendee satisfaction.",[1106],{"start":34,"end":874,"type":56},{"type":101,"text":1108,"spans":1109,"direction":23},"Steering and reporting. A dedicated tool gives you a clear view of your event's performance: number of registrants, attendance rate, engagement by session, satisfaction survey results, etc.",[1110],{"start":34,"end":333,"type":56},{"type":101,"text":1112,"spans":1113,"direction":23},"Centralization and GDPR compliance. By bringing registrations, interactions, and history together on a single platform, you avoid scattered data and gain consistency. Your event solution will also typically include consent management and data protection mechanisms.",[1114],{"start":34,"end":340,"type":56},{"type":39,"text":58,"spans":1116,"direction":23},[],{"type":39,"text":58,"spans":1118,"direction":23},[],{"type":61,"text":1120,"spans":1121,"direction":23},"The key criteria to look for in your event management tool ",[],{"type":39,"text":1123,"spans":1124,"direction":23},"Need to choose a solution that's truly suited to your challenges? Discover the criteria that set a simple registration tool apart from a genuine event management platform.",[],{"type":39,"text":58,"spans":1126,"direction":23},[],{"type":67,"text":1128,"spans":1129,"direction":23},"Features suited to your needs",[],{"type":39,"text":1131,"spans":1132,"direction":23},"It's a fact: the best event management tools handle the entire production and tracking chain for events. This lets you centralize the tasks behind successful events on a single platform.",[],{"type":39,"text":965,"spans":1134,"direction":23},[],{"type":39,"text":1136,"spans":1137,"direction":23},"Your event management tool should notably include: ",[],{"type":101,"text":1139,"spans":1140,"direction":23},"Registration, ticketing, and attendee journey management. Configurable registration forms, invitation sending and RSVP, payment and tickets if needed, etc. ",[1141,1143],{"start":412,"end":579,"type":45,"data":1142},{"link_type":47,"url":77,"target":49},{"start":34,"end":1144,"type":56},56,{"type":101,"text":1146,"spans":1147,"direction":23},"Attendee and database management. All your data should live in one place, in an attendee directory that lets you segment your database to target different types of guests if needed.",[1148],{"start":34,"end":196,"type":56},{"type":101,"text":1150,"spans":1151,"direction":23},"Communication and marketing automation. Features like event website creation or landing pages, email campaigns and automated reminders to reduce no-shows, or automated scenarios (registration, day-before reminder, post-event feedback) can be valuable. Be sure to check that your campaigns can be tracked with UTMs, and that you can measure their performance.",[1152,1153],{"start":34,"end":88,"type":56},{"start":1154,"end":1155,"type":45,"data":1156},54,76,{"link_type":47,"url":201,"target":49},{"type":101,"text":1158,"spans":1159,"direction":23},"Content and program management. Conference schedule, speakers, dedicated pages for event sponsors or partners, streaming or replay (if you're running hybrid events)...",[1160],{"start":34,"end":725,"type":56},{"type":101,"text":1162,"spans":1163,"direction":23},"Check-in, access control, and on-site logistics. QR Code check-in, queue and arrival management, event badge management and printing, real-time statistics, etc.",[1164],{"start":34,"end":1165,"type":56},47,{"type":101,"text":1167,"spans":1168,"direction":23},"Attendee interaction and engagement. Networking, matchmaking (AI-powered or criteria-based), session management with a personalized agenda, and a mobile app let you create personalized experiences that are fundamentally human.",[1169,1171,1176],{"start":34,"end":1170,"type":56},35,{"start":1172,"end":1173,"type":45,"data":1174},62,72,{"link_type":47,"url":1175,"target":49},"https://www.digitevent.com/en/blog/ia-events",{"start":1177,"end":1178,"type":45,"data":1179},146,156,{"link_type":47,"url":541,"target":49},{"type":101,"text":1181,"spans":1182,"direction":23},"Integrations, particularly with your CRM (such as HubSpot or Salesforce) if needed.",[1183],{"start":34,"end":360,"type":56},{"type":39,"text":58,"spans":1185,"direction":23},[],{"type":39,"text":58,"spans":1187,"direction":23},[],{"type":67,"text":1189,"spans":1190,"direction":23},"Data, analytics, and ROI ",[],{"type":39,"text":1192,"spans":1193,"direction":23},"In your event management software, you should be able to track a whole range of KPIs, such as: ",[1194],{"start":1195,"end":105,"type":45,"data":1196},8,{"link_type":47,"url":48,"target":49},{"type":101,"text":1198,"spans":1199,"direction":23},"The registration rate and the attendance rate",[1200],{"start":34,"end":333,"type":56},{"type":101,"text":1202,"spans":1203,"direction":23},"Cost per attendee",[1204],{"start":34,"end":114,"type":56},{"type":101,"text":1206,"spans":1207,"direction":23},"Your ROI.  ",[1208],{"start":34,"end":1195,"type":56},{"type":39,"text":965,"spans":1210,"direction":23},[],{"type":39,"text":1212,"spans":1213,"direction":23},"To get these metrics, your tool should also let you send satisfaction and NPS surveys, and bring your statistics together in a custom dashboard. ",[],{"type":39,"text":1215,"spans":1216,"direction":23},"If you organize B2B events, also make sure your event tool lets you easily track the leads generated during your events.",[],{"type":39,"text":1218,"spans":1219,"direction":23},"To go further, discover the essential event KPIs to prove your ROI and defend your budget. ",[1220],{"start":87,"end":1221,"type":45,"data":1222},66,{"link_type":47,"url":691,"target":49},{"type":39,"text":58,"spans":1224,"direction":23},[],{"type":67,"text":1226,"spans":1227,"direction":23},"Quality of support and guidance ",[],{"type":39,"text":1229,"spans":1230,"direction":23},"Having a high-performing tool isn't enough: your provider should also offer flawless human support.",[1231],{"start":1155,"end":1232,"type":56},98,{"type":39,"text":1234,"spans":1235,"direction":23},"Check the quality of support in case of a problem, as mentioned in real customer reviews of the platforms. If needed, make sure your provider can be available on event days (including evenings and weekends), across several channels (email, phone, chat, etc.).",[1236],{"start":1237,"end":1238,"type":56},148,173,{"type":39,"text":58,"spans":1240,"direction":23},[],{"type":67,"text":1242,"spans":1243,"direction":23},"Onboarding support and ease of deployment ",[],{"type":39,"text":1245,"spans":1246,"direction":23},"A useful event management tool is one that's easy to set up and use from the very first moments. To make this happen, your provider should offer you a software training phase, for example through tutorials, or through live support and workshops.",[1247],{"start":1237,"end":1248,"type":56},174,{"type":39,"text":1250,"spans":1251,"direction":23},"Some tools also include event templates, email invitation templates, or event website skeletons ready to be customized. All of which make it easier to get up to speed with the tool.",[1252],{"start":725,"end":1253,"type":56},39,{"type":39,"text":58,"spans":1255,"direction":23},[],{"type":67,"text":1257,"spans":1258,"direction":23},"Ergonomics and ease of use (user side)",[],{"type":39,"text":1260,"spans":1261,"direction":23},"The user experience for your teams on your software should be flawless. The tool should be intuitive, its settings accessible without technical skills, and its experience smooth and clear for administrators.",[1262],{"start":34,"end":210,"type":56},{"type":39,"text":58,"spans":1264,"direction":23},[],{"type":67,"text":1266,"spans":1267,"direction":23},"User experience (attendee side)",[],{"type":39,"text":1269,"spans":1270,"direction":23},"And be careful: the UX on the attendee side is just as important! During the tool's demo, you'll already be able to see whether the various features aimed at guests (such as registration or the event app) are smooth and easy to use. Also be sure to ask about the accessibility of these features.",[1271,1273],{"start":276,"end":1272,"type":56},43,{"start":1274,"end":1275,"type":56},259,294,{"type":39,"text":58,"spans":1277,"direction":23},[],{"type":67,"text":1279,"spans":1280,"direction":23},"Customization and branding capabilities",[],{"type":39,"text":1282,"spans":1283,"direction":23},"Your event management platform should be able to be customized, in particular your registration pages, your email templates, your mobile app, or even the domain URLs on offer. A sine qua non condition for using it under white-label branding for your events.",[1284,1286],{"start":1285,"end":1172,"type":56},51,{"start":1287,"end":1288,"type":303},178,190,{"type":39,"text":58,"spans":1290,"direction":23},[],{"type":67,"text":1292,"spans":1293,"direction":23},"Platform robustness and performance",[],{"type":39,"text":1295,"spans":1296,"direction":23},"Also check that your tool: ",[],{"type":101,"text":1298,"spans":1299,"direction":23},"Can handle large volumes of traffic, particularly if several registrations happen at the same time",[1300],{"start":34,"end":1170,"type":56},{"type":101,"text":1302,"spans":1303,"direction":23},"Offers check-in with offline compatibility in case of internet connection loss",[1304],{"start":34,"end":324,"type":56},{"type":101,"text":1306,"spans":1307,"direction":23},"Regularly runs penetration tests",[1308],{"start":34,"end":196,"type":56},{"type":101,"text":1310,"spans":1311,"direction":23},"Offers maximum uptime",[1312],{"start":34,"end":242,"type":56},{"type":39,"text":965,"spans":1314,"direction":23},[],{"type":39,"text":1316,"spans":1317,"direction":23},"All of these are signs that the platform is technically reliable.",[],{"type":39,"text":58,"spans":1319,"direction":23},[],{"type":67,"text":1321,"spans":1322,"direction":23},"Security, compliance, and data hosting",[],{"type":39,"text":1324,"spans":1325,"direction":23},"Finally, don't overlook the attention you pay to everything related to the security of the tool you choose. ",[],{"type":39,"text":1327,"spans":1328,"direction":23},"It should, in particular, give you proof when it comes to: ",[],{"type":101,"text":1330,"spans":1331,"direction":23},"GDPR compliance : how does it handle consent, data retention, and the right to be forgotten?",[1332],{"start":34,"end":276,"type":56},{"type":101,"text":1334,"spans":1335,"direction":23},"Server location: are they located in the European Union?",[1336],{"start":34,"end":87,"type":56},{"type":101,"text":1338,"spans":1339,"direction":23},"Possible certifications: ISO 27001, SOC 2, etc.?",[1340],{"start":34,"end":579,"type":56},{"type":101,"text":1342,"spans":1343,"direction":23},"Access management: SSO, MFA, permissions and roles, etc.?",[1344],{"start":34,"end":114,"type":56},{"type":39,"text":965,"spans":1346,"direction":23},[],{"type":39,"text":1348,"spans":1349,"direction":23},"Not all of these criteria will necessarily be must-haves for you, but they should be taken into account. To make sure nothing is overlooked, take the time to create a project brief that lists all your expectations for an event tool.",[1350,1352],{"start":1351,"end":1144,"type":303},46,{"start":1353,"end":1354,"type":45,"data":1355},158,180,{"link_type":47,"url":1356,"target":49},"https://www.digitevent.com/en/blog/event-requirements-document",{"type":39,"text":58,"spans":1358,"direction":23},[],{"type":61,"text":1360,"spans":1361,"direction":23},"2026 comparison of the best event software",[],{"type":39,"text":1363,"spans":1364,"direction":23},"With these key criteria in mind, you're ready to dive into the comparison of the most interesting event management tools of 2026.",[],{"type":39,"text":58,"spans":1366,"direction":23},[],{"type":67,"text":1368,"spans":1369,"direction":23},"Digitevent",[],{"type":39,"text":1371,"spans":1372,"direction":23},"A French platform dedicated to professional events, Digitevent primarily serves businesses, agencies, trade show organizers, and SMEs looking to structure and scale their event strategy.\n",[],{"type":39,"text":1374,"spans":1375,"direction":23},"The solution is now widely used in the French market, with a clear focus on professional events, whether in-person, hybrid, or fully online: seminars, conventions, conferences, client events, internal operations, professional evenings, etc.\n",[1376],{"start":1377,"end":1378,"type":56},75,139,{"type":39,"text":1380,"spans":1381,"direction":23},"The stated ambition is simple: boost participation, connect guests, and exceed goals (in terms of attendance, engagement, or leads), all while simplifying the daily work of event planners.",[],{"type":39,"text":58,"spans":1383,"direction":23},[],{"type":39,"text":1385,"spans":1386,"direction":23},"The platform covers the entire lifecycle of an event: ",[],{"type":101,"text":1388,"spans":1389,"direction":23},"Marketing and registration: event website creation, invitation management, ticket sales, online registration platform. Everything to simplify communication before and after the event.",[1390],{"start":34,"end":381,"type":56},{"type":101,"text":1392,"spans":1393,"direction":23},"Access control and check-in: guest check-in, event badges, on-site services.",[1394],{"start":34,"end":1081,"type":56},{"type":101,"text":1396,"spans":1397,"direction":23},"Attendee engagement: event mobile app, meeting management, chat, exhibitor area, and networking that helps improve interaction between attendees.",[1398],{"start":34,"end":210,"type":56},{"type":39,"text":965,"spans":1400,"direction":23},[],{"type":39,"text":1402,"spans":1403,"direction":23},"Beyond the platform, Digitevent also offers consulting and training services designed to help organizers get up to speed with the tool or optimize their event setups. A particularly useful aspect for organizations looking to professionalize or evolve their practices.",[],{"type":39,"text":1405,"spans":1406,"direction":23},"ISO 27001 certified, Digitevent is also particularly attentive to data security.",[],{"type":39,"text":58,"spans":1408,"direction":23},[],{"type":67,"text":1410,"spans":1411,"direction":23},"Cvent",[],{"type":39,"text":1413,"spans":1414,"direction":23},"Cvent is an all-in-one platform that lets you create highly structured events. It enables full event chain management, from registrations to session and attendee management. The tool offers options for managing virtual and hybrid events.\n",[],{"type":39,"text":1416,"spans":1417,"direction":23},"Pros: ",[1418],{"start":34,"end":411,"type":56},{"type":101,"text":1420,"spans":1421,"direction":23},"Rich feature set",[],{"type":101,"text":1423,"spans":1424,"direction":23},"Ability to handle large-scale, international events",[],{"type":101,"text":1426,"spans":1427,"direction":23},"Responsive dedicated support",[],{"type":39,"text":58,"spans":1429,"direction":23},[],{"type":39,"text":58,"spans":1431,"direction":23},[],{"type":39,"text":1433,"spans":1434,"direction":23},"Cons: ",[1435],{"start":34,"end":411,"type":56},{"type":101,"text":1437,"spans":1438,"direction":23},"Learning curve and interface sometimes seen as complex",[],{"type":101,"text":1440,"spans":1441,"direction":23},"Takes time to properly configure and train teams",[],{"type":39,"text":58,"spans":1443,"direction":23},[],{"type":39,"text":58,"spans":1445,"direction":23},[],{"type":67,"text":1447,"spans":1448,"direction":23},"Swapcard ",[],{"type":39,"text":1450,"spans":1451,"direction":23},"Swapcard positions itself as a management platform focused on attendee engagement and showcasing exhibitors and sponsors, with features like meeting scheduling, lead exchange, and performance reports. This event management tool is particularly well suited to trade shows, conferences, and B2B events where meetings, encounters, and leads are key.",[],{"type":39,"text":58,"spans":1453,"direction":23},[],{"type":39,"text":1416,"spans":1455,"direction":23},[1456],{"start":34,"end":411,"type":56},{"type":101,"text":1458,"spans":1459,"direction":23},"Pleasant interface: the tool is seen as \"modern\" and user-experience oriented",[],{"type":101,"text":1461,"spans":1462,"direction":23},"Mobile app well liked by attendees",[],{"type":101,"text":1464,"spans":1465,"direction":23},"On the exhibitor side, lead generation and tracking are highly valued features",[],{"type":39,"text":965,"spans":1467,"direction":23},[],{"type":39,"text":1433,"spans":1469,"direction":23},[1470],{"start":34,"end":411,"type":56},{"type":101,"text":1472,"spans":1473,"direction":23},"Less robust and comprehensive when it comes to managing the attendee journey (invitations, registration, ticketing)",[],{"type":101,"text":1475,"spans":1476,"direction":23},"Less customization",[],{"type":101,"text":1478,"spans":1479,"direction":23},"Some feedback on stability at very large events",[],{"type":101,"text":1481,"spans":1482,"direction":23},"Requires solid project support to make the most of the tool's rich feature set",[],{"type":39,"text":58,"spans":1484,"direction":23},[],{"type":39,"text":58,"spans":1486,"direction":23},[],{"type":67,"text":1488,"spans":1489,"direction":23},"Eventtia ",[],{"type":39,"text":1491,"spans":1492,"direction":23},"Eventtia positions itself as a management app that gives marketing and event teams autonomy, thanks to its simple interface and strong support. It works well for corporate events, conferences, training sessions, and client events, with a strong registration and communication component.\n",[],{"type":39,"text":1416,"spans":1494,"direction":23},[1495],{"start":34,"end":411,"type":56},{"type":101,"text":1497,"spans":1498,"direction":23},"Easy to get started with",[],{"type":101,"text":1500,"spans":1501,"direction":23},"Customer support seen as very responsive",[],{"type":101,"text":1503,"spans":1504,"direction":23},"Quality of the event websites and forms created with the tool",[],{"type":39,"text":965,"spans":1506,"direction":23},[],{"type":39,"text":1433,"spans":1508,"direction":23},[1509],{"start":34,"end":411,"type":56},{"type":101,"text":1511,"spans":1512,"direction":23},"Some very specific cases require more front-end customization, which may need help from the vendor or IT",[],{"type":39,"text":58,"spans":1514,"direction":23},[],{"type":39,"text":58,"spans":1516,"direction":23},[],{"type":67,"text":1518,"spans":1519,"direction":23},"Splashthat",[],{"type":39,"text":1521,"spans":1522,"direction":23},"Splashthat is a tool designed above all for marketing and growth teams that use events as an acquisition and revenue lever. It focuses on building sites and landing pages aligned with brand identity, marketing automation, and tracking the guest journey to feed sales teams. The platform is very well suited to branded events and marketing campaigns (breakfasts, dinners, webinars, client events) with strong design requirements.",[],{"type":39,"text":58,"spans":1524,"direction":23},[],{"type":39,"text":1416,"spans":1526,"direction":23},[1527],{"start":34,"end":411,"type":56},{"type":101,"text":1529,"spans":1530,"direction":23},"Easy to create pages and emails",[],{"type":101,"text":1532,"spans":1533,"direction":23},"Integration with sales/marketing tools ",[],{"type":101,"text":1535,"spans":1536,"direction":23},"Quality support",[],{"type":39,"text":965,"spans":1538,"direction":23},[],{"type":39,"text":1433,"spans":1540,"direction":23},[1541],{"start":34,"end":411,"type":56},{"type":101,"text":1543,"spans":1544,"direction":23},"High complexity for certain features, particularly those for managing sessions and ticket types",[],{"type":101,"text":1546,"spans":1547,"direction":23},"Better suited to recurring or one-off marketing events than to the logistics of large conventions or trade shows ",[],{"type":39,"text":58,"spans":1549,"direction":23},[],{"type":39,"text":58,"spans":1551,"direction":23},[],{"type":67,"text":1553,"spans":1554,"direction":23},"Bizzabo ",[],{"type":39,"text":1556,"spans":1557,"direction":23},"Bizzabo is a platform designed for B2B organizations that run an event program (in-person, hybrid, virtual) throughout the year. It notably offers an app and B2B networking tools suited to making connections and business meetings.",[],{"type":39,"text":58,"spans":1559,"direction":23},[],{"type":39,"text":1416,"spans":1561,"direction":23},[1562],{"start":34,"end":411,"type":56},{"type":101,"text":1564,"spans":1565,"direction":23},"Versatility",[],{"type":101,"text":1567,"spans":1568,"direction":23},"Broad feature coverage",[],{"type":101,"text":1570,"spans":1571,"direction":23},"Close customer relationship (account management and support)",[],{"type":39,"text":965,"spans":1573,"direction":23},[],{"type":39,"text":1433,"spans":1575,"direction":23},[1576],{"start":34,"end":411,"type":56},{"type":101,"text":1578,"spans":1579,"direction":23},"Customers report past technical or hardware issues, but the vendor has since worked to improve the tool's reliability",[],{"type":39,"text":965,"spans":1581,"direction":23},[],{"type":39,"text":1583,"spans":1584,"direction":23},"Want to discover an event management platform committed to the performance of your events? Request a Digitevent demo, and let our experts show you its full power.",[1585],{"start":1586,"end":1587,"type":45,"data":1588},91,116,{"link_type":47,"url":1589,"target":49},"https://www.digitevent.com/fr?contact",[1591],{"primary":1592,"items":1601,"id":1001,"slice_type":1002,"slice_label":8},{"seo_title":1593,"seo_meta_descriptions":1597},[1594],{"type":39,"text":1595,"spans":1596,"direction":23},"2026 comparison of the best event management tools",[],[1598],{"type":39,"text":1599,"spans":1600,"direction":23},"The criteria for choosing your event management tool and the ultimate comparison of the best software of 2026",[],[1602],{},{"id":1604,"lang":1005,"type":9,"uid":1605},"akYmqhIAACwAyuCa","outil-gestion-d-evenement",{"id":1607,"uid":1608,"url":8,"type":9,"tags":1609,"first_publication_date":1012,"slugs":1610,"linked_documents":1612,"lang":16,"data":1613,"_source":2321},"en_blog_article_logiciels-de-gestion-evenements","corporate-event-management-software",[11],[1611],"logiciel-de-gestion-devenements--comment-mieux-organiser-vos-events-pros-",[],{"distribution":11,"article_title":1614,"author_name":24,"publication_date":1618,"banner_image":1619,"article_content":1626,"main_tag":987,"body":2257},[1615],{"type":20,"text":1616,"spans":1617,"direction":23},"Event management software: how to better organize your professional events?",[],"2025-10-19T06:50:00+0000",{"dimensions":1620,"alt":1622,"copyright":8,"url":1623,"id":1624,"edit":1625},{"width":28,"height":1621},600,"Three people in an office discuss an event management software solution displayed on a computer.","https://images.prismic.io/digi-www/aO9UbJ5xUNkB1-OP_ChatGPT-Image-15-oct.-2025_-09_33_38-1.webp?auto=format,compress","aO9UbJ5xUNkB1-OP",{"x":34,"y":34,"zoom":35,"background":36},[1627,1632,1634,1638,1640,1644,1646,1655,1657,1661,1664,1666,1669,1671,1675,1678,1680,1685,1688,1691,1694,1697,1699,1701,1706,1709,1711,1719,1721,1725,1733,1735,1741,1745,1749,1753,1757,1759,1761,1764,1766,1770,1773,1775,1779,1787,1789,1792,1794,1798,1800,1804,1810,1815,1819,1823,1828,1832,1834,1836,1840,1842,1847,1855,1857,1860,1862,1867,1869,1873,1879,1881,1884,1887,1890,1893,1895,1897,1900,1902,1906,1909,1911,1915,1918,1921,1924,1927,1929,1931,1937,1939,1943,1950,1959,1964,1970,1972,1977,1979,1983,1987,1991,2000,2004,2008,2010,2012,2022,2025,2028,2031,2038,2041,2044,2047,2050,2053,2061,2064,2067,2070,2075,2077,2081,2088,2091,2094,2097,2100,2103,2105,2107,2110,2112,2116,2125,2127,2130,2133,2136,2139,2142,2144,2146,2150,2152,2156,2160,2164,2168,2170,2172,2176,2182,2184,2187,2191,2195,2199,2202,2204,2206,2210,2213,2216,2219,2222,2224,2226,2234,2237,2240,2243,2246,2248,2250,2255],{"type":39,"text":1628,"spans":1629,"direction":23},"Organizing a professional event, often means juggling a multitude of tasks: building the registration website, managing attendee lists, sending invitations, coordinating with vendors, real-time reporting. All of this takes time, rigor, and flawless communication between teams. The result: you quickly get absorbed by logistics and Excel files, at the expense of what matters most: showcasing your brand and delivering a strong experience for your attendees.",[1630],{"start":350,"end":196,"type":45,"data":1631},{"link_type":47,"url":414,"target":49},{"type":39,"text":58,"spans":1633,"direction":23},[],{"type":39,"text":1635,"spans":1636,"direction":23},"This is where event management software makes all the difference. As a true central tool, it lets you bring all your actions together on a single platform. By automating time-consuming steps and streamlining collaboration between teams, it helps you regain control of your organization while gaining efficiency.",[1637],{"start":412,"end":1253,"type":56},{"type":39,"text":58,"spans":1639,"direction":23},[],{"type":39,"text":1641,"spans":1642,"direction":23},"With a solution like Digitevent, you plan, manage, and run all your events (whether in-person, hybrid, or online) from a single, intuitive interface. Event websites, online registration, email campaigns, digital check-in, real-time reporting: all the building blocks you need are brought together to simplify your operations and enhance every step of the attendee journey.",[1643],{"start":54,"end":355,"type":56},{"type":39,"text":58,"spans":1645,"direction":23},[],{"type":39,"text":1647,"spans":1648,"direction":23},"In this article, we look at the concrete benefits of these tools, the key criteria for choosing the right platform, and we offer a comparison of the best solutions on the market to help you find the one that truly fits your needs.",[1649,1650,1653],{"start":196,"end":631,"type":56},{"start":1651,"end":1652,"type":56},70,114,{"start":1654,"end":1049,"type":56},129,{"type":39,"text":58,"spans":1656,"direction":23},[],{"type":61,"text":1658,"spans":1659,"direction":23},"📅 Simplifying planning, step by step",[1660],{"start":34,"end":419,"type":56},{"type":39,"text":1662,"spans":1663,"direction":23},"No more scattered Excel files and endless back-and-forth. Good event software helps you save time at every stage of preparation: registration, ticketing, automatic follow-ups, reporting.\nThe result: your team can refocus on high-value actions, while keeping a clear, shared view of progress.",[],{"type":39,"text":58,"spans":1665,"direction":23},[],{"type":39,"text":1667,"spans":1668,"direction":23},"Thanks to an interface accessible on web and mobile, all information is centralized in real time. Teams, even with very different profiles, collaborate more easily, with less friction and more fluidity.",[],{"type":39,"text":58,"spans":1670,"direction":23},[],{"type":61,"text":1672,"spans":1673,"direction":23},"👥 Managing your attendees without leaving anything to chance",[1674],{"start":34,"end":186,"type":56},{"type":39,"text":1676,"spans":1677,"direction":23},"Attendee management is at the heart of every successful event. Identity, registrations, workshop choices, positions on the exhibition floor plan, automatic email sends, etc. The amount of information to track can quickly become a headache.",[],{"type":39,"text":58,"spans":1679,"direction":23},[],{"type":39,"text":1681,"spans":1682,"direction":23},"With a SaaS platform like Digitevent, all this data is brought together in an online dashboard, clear and accessible at any time. This allows you to:",[1683],{"start":1684,"end":175,"type":56},78,{"type":101,"text":1686,"spans":1687,"direction":23},"Offer a smooth experience to your attendees, partners, and internal teams.",[],{"type":101,"text":1689,"spans":1690,"direction":23},"Automate communications (invitations, confirmations, follow-ups, notifications).",[],{"type":101,"text":1692,"spans":1693,"direction":23},"Track key metrics to adjust your planning in real time.",[],{"type":101,"text":1695,"spans":1696,"direction":23},"Measure the effectiveness of each action to maximize the impact of your events.",[],{"type":39,"text":58,"spans":1698,"direction":23},[],{"type":39,"text":58,"spans":1700,"direction":23},[],{"type":61,"text":1702,"spans":1703,"direction":23},"💾 Structuring and using your data intelligently",[1704],{"start":34,"end":1705,"type":56},48,{"type":39,"text":1707,"spans":1708,"direction":23},"Every event generates a wealth of information: registrations, online behavior, preferences, engagement rates, etc.\nWhen used well, this data becomes a powerful lever for refining your strategy and improving the attendee experience.",[],{"type":39,"text":58,"spans":1710,"direction":23},[],{"type":39,"text":1712,"spans":1713,"direction":23},"Good event software lets you structure this data, analyze it easily, and generate detailed reports in just a few clicks. This also simplifies preparing your next events, thanks to automation and better logistics planning.",[1714,1715,1717],{"start":398,"end":1705,"type":56},{"start":199,"end":1716,"type":56},67,{"start":1718,"end":1232,"type":56},82,{"type":39,"text":58,"spans":1720,"direction":23},[],{"type":61,"text":1722,"spans":1723,"direction":23},"🔐 Security first",[1724],{"start":34,"end":114,"type":56},{"type":39,"text":1726,"spans":1727,"direction":23},"Protecting attendee data is a major concern for any organizer. It is therefore essential to choose a solution that complies with GDPR and has high security standards.",[1728,1730],{"start":1654,"end":1729,"type":56},133,{"start":1731,"end":1732,"type":56},142,165,{"type":39,"text":58,"spans":1734,"direction":23},[],{"type":39,"text":1736,"spans":1737,"direction":23},"Digitevent goes even further: our platform is ISO 27001 certified, the most demanding international standard for information security management.\nThis certification, issued by an independent body, guarantees:",[1738,1739],{"start":34,"end":874,"type":56},{"start":1351,"end":1740,"type":56},65,{"type":101,"text":1742,"spans":1743,"direction":23},"Strict access control,",[1744],{"start":34,"end":242,"type":56},{"type":101,"text":1746,"spans":1747,"direction":23},"Secure hosting in Europe,",[1748],{"start":34,"end":361,"type":56},{"type":101,"text":1750,"spans":1751,"direction":23},"Proven risk management procedures,",[1752],{"start":34,"end":105,"type":56},{"type":101,"text":1754,"spans":1755,"direction":23},"And regular audits to ensure a consistent level of security.",[1756],{"start":411,"end":139,"type":56},{"type":39,"text":58,"spans":1758,"direction":23},[],{"type":39,"text":58,"spans":1760,"direction":23},[],{"type":39,"text":1762,"spans":1763,"direction":23},"Your data, and that of your attendees, is therefore in good hands.",[],{"type":39,"text":58,"spans":1765,"direction":23},[],{"type":61,"text":1767,"spans":1768,"direction":23},"What criteria should you use to choose your event management platform?",[1769],{"start":34,"end":1651,"type":56},{"type":39,"text":1771,"spans":1772,"direction":23},"Choosing the right event software means laying solid foundations for your success. Every event has its own objectives, constraints, and specific needs: a consumer trade show isn't run the same way as a B2B conference. Here are the key criteria to keep in mind to make the right choice ",[],{"type":39,"text":58,"spans":1774,"direction":23},[],{"type":67,"text":1776,"spans":1777,"direction":23},"1. Clearly define your objectives",[1778],{"start":34,"end":105,"type":56},{"type":39,"text":1780,"spans":1781,"direction":23},"First of all, take the time to scope your project.\nThe type of event (meeting, trade show, exhibition, conference) and its format (in-person, hybrid, or online) directly guide the choice of your platform.",[1782,1785],{"start":1783,"end":1784,"type":56},55,68,{"start":1786,"end":1654,"type":56},123,{"type":39,"text":58,"spans":1788,"direction":23},[],{"type":39,"text":1790,"spans":1791,"direction":23},"Example: there's no need to opt for a complex ticketing module if your main goal is simply to manage free registrations.",[],{"type":39,"text":58,"spans":1793,"direction":23},[],{"type":39,"text":1795,"spans":1796,"direction":23},"A good event management platform should be flexible and customizable, with features suited to your marketing objectives, your audience, and your internal processes.",[1797],{"start":1272,"end":1784,"type":56},{"type":39,"text":58,"spans":1799,"direction":23},[],{"type":67,"text":1801,"spans":1802,"direction":23},"2. Analyze the features on offer",[1803],{"start":34,"end":196,"type":56},{"type":39,"text":1805,"spans":1806,"direction":23},"Not all platforms are created equal. Some are highly specialized, others more general-purpose. Identify the features that are truly essential for running your event effectively. Among the must-haves:",[1807],{"start":1808,"end":1809,"type":56},126,141,{"type":101,"text":1811,"spans":1812,"direction":23},"An intuitive interface with a dashboard to track attendees and registrations in real time.",[1813],{"start":1814,"end":333,"type":56},3,{"type":101,"text":1816,"spans":1817,"direction":23},"GDPR-compliant data centralization to ensure information security.",[1818],{"start":34,"end":340,"type":56},{"type":101,"text":1820,"spans":1821,"direction":23},"Automation of registrations and communications (emails, confirmations, follow-ups).",[1822],{"start":34,"end":1351,"type":56},{"type":101,"text":1824,"spans":1825,"direction":23},"A simplified event marketing module to easily manage your invitation campaigns.",[1826],{"start":1827,"end":1170,"type":56},2,{"type":101,"text":1829,"spans":1830,"direction":23},"Detailed reports to measure impact and adjust your actions along the way.",[1831],{"start":34,"end":276,"type":56},{"type":39,"text":58,"spans":1833,"direction":23},[],{"type":39,"text":58,"spans":1835,"direction":23},[],{"type":39,"text":1837,"spans":1838,"direction":23},"A platform like Digitevent brings together all of these features in a single tool, designed for organizers of professional events.",[1839],{"start":276,"end":381,"type":56},{"type":39,"text":58,"spans":1841,"direction":23},[],{"type":67,"text":1843,"spans":1844,"direction":23},"3. Evaluate support and customer service",[1845],{"start":34,"end":1846,"type":56},40,{"type":39,"text":1848,"spans":1849,"direction":23},"Getting to grips with a piece of software can sometimes slow teams down, especially when managing complex events. To avoid endless training sessions, favor a simple, intuitive solution, backed by personalized onboarding.",[1850,1852],{"start":1353,"end":1851,"type":56},184,{"start":1853,"end":1854,"type":56},196,219,{"type":39,"text":58,"spans":1856,"direction":23},[],{"type":39,"text":1858,"spans":1859,"direction":23},"A good partner doesn't just hand you a tool: they support you.\nAt Digitevent, our expert teams help you configure the platform according to your needs, so that everything is up and running quickly, and above all, stress-free.",[],{"type":39,"text":58,"spans":1861,"direction":23},[],{"type":39,"text":1863,"spans":1864,"direction":23},"Customer support is also an essential criterion: on the big day, you need to be able to count on a responsive team in case of a technical hiccup.",[1865],{"start":1866,"end":1652,"type":56},99,{"type":39,"text":58,"spans":1868,"direction":23},[],{"type":67,"text":1870,"spans":1871,"direction":23},"4. Focus on a flawless user experience",[1872],{"start":34,"end":88,"type":56},{"type":39,"text":1874,"spans":1875,"direction":23},"Your event platform isn't just an internal tool: it's also the first showcase for your event.\nA well-designed registration website, smooth navigation, clear emails, etc. All of this directly contributes to your brand image.",[1876],{"start":1877,"end":1878,"type":56},59,92,{"type":39,"text":58,"spans":1880,"direction":23},[],{"type":39,"text":1882,"spans":1883,"direction":23},"The attendee experience should be simple and pleasant, from registration through to confirmation. Conversely, a complicated or poorly designed platform can have serious consequences:",[],{"type":101,"text":1885,"spans":1886,"direction":23},"Damage to your brand image,",[],{"type":101,"text":1888,"spans":1889,"direction":23},"A drop in attendance rate,",[],{"type":101,"text":1891,"spans":1892,"direction":23},"Loss of credibility with your audience.",[],{"type":39,"text":58,"spans":1894,"direction":23},[],{"type":39,"text":58,"spans":1896,"direction":23},[],{"type":39,"text":1898,"spans":1899,"direction":23},"Be demanding about UX: it's a worthwhile investment.",[],{"type":39,"text":58,"spans":1901,"direction":23},[],{"type":67,"text":1903,"spans":1904,"direction":23},"5. Factor in budget, wisely",[1905],{"start":34,"end":1081,"type":56},{"type":39,"text":1907,"spans":1908,"direction":23},"The cost of an event management platform depends on several factors: the features chosen, the number of attendees, the level of support, etc.",[],{"type":39,"text":58,"spans":1910,"direction":23},[],{"type":39,"text":1912,"spans":1913,"direction":23},"SaaS solutions like Digitevent are particularly worthwhile:",[1914],{"start":34,"end":412,"type":56},{"type":101,"text":1916,"spans":1917,"direction":23},"No hidden fees,",[],{"type":101,"text":1919,"spans":1920,"direction":23},"No technical maintenance to manage,",[],{"type":101,"text":1922,"spans":1923,"direction":23},"Automatic updates,",[],{"type":101,"text":1925,"spans":1926,"direction":23},"Hosting and security included.",[],{"type":39,"text":58,"spans":1928,"direction":23},[],{"type":39,"text":58,"spans":1930,"direction":23},[],{"type":39,"text":1932,"spans":1933,"direction":23},"Most offers work on a monthly or annual subscription, sometimes supplemented by personalized training based on your needs. The result: excellent value for money, and above all, smooth organization with no surprises.",[1934,1936],{"start":333,"end":1935,"type":56},52,{"start":476,"end":43,"type":56},{"type":39,"text":58,"spans":1938,"direction":23},[],{"type":61,"text":1940,"spans":1941,"direction":23},"🏆 What are the best event management software options?",[1942],{"start":34,"end":1783,"type":56},{"type":39,"text":1944,"spans":1945,"direction":23},"The market for event management software is growing fast. Online ticketing, custom registration websites, digital check-in, data collection and analysis, etc. These tools make every step of organizing an event easier and contribute directly to its success.\nBut not all platforms offer the same features, or the same approach. Here is a detailed comparison of three major players, including Digitevent, the solution built entirely in France for professionals.",[1946,1947],{"start":87,"end":1846,"type":56},{"start":1948,"end":1949,"type":56},390,400,{"type":1951,"url":1952,"alt":1953,"copyright":8,"dimensions":1954,"id":1957,"edit":1958},"image","https://images.prismic.io/digi-www/aO9YB55xUNkB1-P7_Tableau-illustratif-_4_.webp?auto=format,compress","Comparison table of the three event management solutions: Digitevent, Eventbrite, and Weezevent.",{"width":1955,"height":1956},1150,691,"aO9YB55xUNkB1-P7",{"x":34,"y":34,"zoom":35,"background":36},{"type":67,"text":1960,"spans":1961,"direction":23},"🇫🇷 Digitevent: the event management software built in France, designed for B2B",[1962],{"start":34,"end":1963,"type":56},80,{"type":39,"text":1965,"spans":1966,"direction":23},"Founded in 2013, Digitevent is a French company specializing in digital solutions for organizers of professional events. Within a few years, it established itself among the best platforms on the market thanks to a comprehensive, intuitive, and secure approach, designed to meet the demands of companies, agencies, and organizers of trade shows or conferences.",[1967,1968],{"start":114,"end":1081,"type":56},{"start":1969,"end":1274,"type":56},214,{"type":39,"text":58,"spans":1971,"direction":23},[],{"type":39,"text":1973,"spans":1974,"direction":23},"Digitevent's strength: centralizing every stage of organization in a single interface, whether it's an internal seminar, a client event, a professional trade show, or a large-scale conference.",[1975],{"start":579,"end":1976,"type":56},85,{"type":39,"text":58,"spans":1978,"direction":23},[],{"type":39,"text":1980,"spans":1981,"direction":23},"Key features",[1982],{"start":34,"end":360,"type":56},{"type":101,"text":1984,"spans":1985,"direction":23},"Registration management with customizable forms: easily add conditional fields, session or guest options, and adapt each form to your type of event.",[1986],{"start":34,"end":579,"type":56},{"type":101,"text":1988,"spans":1989,"direction":23},"Creation of event websites that are white-label and responsive: you centralize registrations, the agenda, practical information, and content on a site in your brand's colors, accessible on mobile and desktop.",[1990],{"start":34,"end":381,"type":56},{"type":101,"text":1992,"spans":1993,"direction":23},"Fast, smooth on-site check-in: thanks to QR Code scanning from the Digitevent app and automatic generation of PDF badges (A4 folded to A6), you reduce queues and offer a professional welcome experience.",[1994,1995],{"start":34,"end":398,"type":56},{"start":1996,"end":1997,"type":45,"data":1998},110,121,{"link_type":47,"url":1999,"target":49},"https://www.digitevent.com/en/feature/live-printing-event-badges",{"type":101,"text":2001,"spans":2002,"direction":23},"Real-time tracking of registrations, attendance, and interactions: intuitive dashboards let you adjust the agenda, track attendance, and showcase your sponsors, from a computer or mobile device.",[2003],{"start":34,"end":1740,"type":56},{"type":101,"text":2005,"spans":2006,"direction":23},"Human support and responsive assistance: beyond the platform, a team of event experts supports you, from initial setup through to the big day, with personalized advice based on your type of event.",[2007],{"start":34,"end":1253,"type":56},{"type":39,"text":58,"spans":2009,"direction":23},[],{"type":39,"text":58,"spans":2011,"direction":23},[],{"type":39,"text":2013,"spans":2014,"direction":23},"Simple and transparent licenses based on your usage\n\nAt Digitevent, our licenses adapt to the frequency and scale of your events.\nFeatures are selected according to the needs of your events, whatever license you choose.\nThe more regularly you use it, the more advantageous your rate.\nOur experts help you choose the license best suited to your activity.\n\n🎟️ One Shot License: For a single event or to try Digitevent\nA simple solution, ideal for a one-off need or for discovering the platform.\n\nWhat to remember:",[2015,2016,2019],{"start":34,"end":1285,"type":56},{"start":2017,"end":2018,"type":303},355,416,{"start":2020,"end":2021,"type":56},495,512,{"type":101,"text":2023,"spans":2024,"direction":23},"Payment per event",[],{"type":101,"text":2026,"spans":2027,"direction":23},"Feature selection based on your event's needs",[],{"type":101,"text":2029,"spans":2030,"direction":23},"Support with setup\n💬 Ideal for a seminar, a conference, or for trying Digitevent on a first project.",[],{"type":39,"text":2032,"spans":2033,"direction":23},"\n\n🏢 Enterprise License: For multiple events per year\nA license designed for companies that organize several events each year.\n\nWhat to remember:",[2034,2036],{"start":1827,"end":2035,"type":303},53,{"start":2037,"end":476,"type":56},128,{"type":101,"text":2039,"spans":2040,"direction":23},"Annual license adapted to your volume of events",[],{"type":101,"text":2042,"spans":2043,"direction":23},"Tiered pricing based on the number of events",[],{"type":101,"text":2045,"spans":2046,"direction":23},"Choice of features based on the needs of your events",[],{"type":101,"text":2048,"spans":2049,"direction":23},"Ongoing follow-up with monthly consulting sessions",[],{"type":101,"text":2051,"spans":2052,"direction":23},"Full autonomy to activate your events\n💬 Ideal for companies that want to centralize the management of their events and benefit from ongoing support.",[],{"type":39,"text":2054,"spans":2055,"direction":23},"\n\n🚀 Individual License: For regular use\nA license dedicated to a single user, designed for professionals who use Digitevent regularly at an attractive rate.\n\nWhat to remember:",[2056,2057,2058],{"start":1827,"end":1846,"type":303},{"start":324,"end":1272,"type":56},{"start":2059,"end":2060,"type":56},159,176,{"type":101,"text":2062,"spans":2063,"direction":23},"Individual access",[],{"type":101,"text":2065,"spans":2066,"direction":23},"Controlled cost",[],{"type":101,"text":2068,"spans":2069,"direction":23},"Features based on your needs\n💬 Perfect for project managers looking for a simple, self-sufficient day-to-day solution.",[],{"type":39,"text":2071,"spans":2072,"direction":23},"\n\n🏛️ Trade show and conference organizers\nA specific license is available for trade show and conference organizers.\nIt notably allows you to keep the event website online for several years.",[2073],{"start":1731,"end":2074,"type":56},189,{"type":39,"text":58,"spans":2076,"direction":23},[],{"type":39,"text":2078,"spans":2079,"direction":23},"Enhanced security: ISO 27001 certification",[2080],{"start":34,"end":324,"type":56},{"type":39,"text":2082,"spans":2083,"direction":23},"Beyond its features, Digitevent places data security at the heart of its approach. The platform is GDPR-compliant and ISO 27001 certified, the most demanding international standard for information security.",[2084,2085],{"start":1253,"end":1935,"type":56},{"start":2086,"end":2087,"type":56},118,137,{"type":39,"text":2089,"spans":2090,"direction":23},"\nThis means:",[],{"type":101,"text":1742,"spans":2092,"direction":23},[2093],{"start":34,"end":242,"type":56},{"type":101,"text":1746,"spans":2095,"direction":23},[2096],{"start":34,"end":361,"type":56},{"type":101,"text":2098,"spans":2099,"direction":23},"Rigorous risk management procedures,",[],{"type":101,"text":2101,"spans":2102,"direction":23},"Regular audits carried out by independent bodies.",[],{"type":39,"text":58,"spans":2104,"direction":23},[],{"type":39,"text":58,"spans":2106,"direction":23},[],{"type":39,"text":2108,"spans":2109,"direction":23},"This certification is a unique mark of trust in the French events industry.",[],{"type":39,"text":58,"spans":2111,"direction":23},[],{"type":67,"text":2113,"spans":2114,"direction":23},"🇺🇸 Eventbrite: a US platform focused on consumer ticketing",[2115],{"start":34,"end":341,"type":56},{"type":39,"text":2117,"spans":2118,"direction":23},"Founded in 2006, Eventbrite is a globally known solution for managing consumer events. It mainly targets organizers of concerts, festivals, sporting events, or community events, with a focus on online ticket sales and event promotion.",[2119,2120,2123],{"start":114,"end":1081,"type":56},{"start":2121,"end":2122,"type":56},194,213,{"start":2124,"end":1040,"type":56},218,{"type":39,"text":58,"spans":2126,"direction":23},[],{"type":39,"text":745,"spans":2128,"direction":23},[2129],{"start":34,"end":350,"type":56},{"type":101,"text":2131,"spans":2132,"direction":23},"Ticket sales with management of pricing, quotas, and promo codes.",[],{"type":101,"text":2134,"spans":2135,"direction":23},"Automatic sending of confirmation emails and reminders.",[],{"type":101,"text":2137,"spans":2138,"direction":23},"Integration of secure payment gateways (credit card, PayPal, etc.).",[],{"type":101,"text":2140,"spans":2141,"direction":23},"Native SEO tools and social media sharing to maximize visibility.",[],{"type":39,"text":58,"spans":2143,"direction":23},[],{"type":39,"text":58,"spans":2145,"direction":23},[],{"type":39,"text":2147,"spans":2148,"direction":23},"Eventbrite is often cited as one of the best solutions for organizers who mainly want to manage ticketing and communication around consumer events, without advanced B2B management features.",[2149],{"start":1877,"end":1786,"type":56},{"type":39,"text":58,"spans":2151,"direction":23},[],{"type":39,"text":2153,"spans":2154,"direction":23},"Pricing for paid events:",[2155],{"start":34,"end":361,"type":56},{"type":101,"text":2157,"spans":2158,"direction":23},"Essentials: ~€0.49 + 3.5% of the ticket price.",[2159],{"start":34,"end":493,"type":56},{"type":101,"text":2161,"spans":2162,"direction":23},"Professional: ~€0.99 + 5.5% of the ticket price.",[2163],{"start":34,"end":360,"type":56},{"type":101,"text":2165,"spans":2166,"direction":23},"Premium: custom offer with priority support.",[2167],{"start":34,"end":54,"type":56},{"type":39,"text":58,"spans":2169,"direction":23},[],{"type":39,"text":58,"spans":2171,"direction":23},[],{"type":67,"text":2173,"spans":2174,"direction":23},"🇫🇷 Weezevent: a French solution for large-scale ticketing and access control",[2175],{"start":34,"end":1684,"type":56},{"type":39,"text":2177,"spans":2178,"direction":23},"Created in 2008, Weezevent is a major French player in online ticketing. Widely used for large-scale festivals, concerts, and consumer events, it stands out for its modular offering, which lets organizers build their own solution.",[2179,2180],{"start":114,"end":381,"type":56},{"start":1732,"end":2181,"type":56},181,{"type":39,"text":58,"spans":2183,"direction":23},[],{"type":39,"text":745,"spans":2185,"direction":23},[2186],{"start":34,"end":350,"type":56},{"type":101,"text":2188,"spans":2189,"direction":23},"Customizable ticketing: creation of fixed, flexible, or free pricing, VAT management, fine-grained customization.",[2190],{"start":34,"end":333,"type":56},{"type":101,"text":2192,"spans":2193,"direction":23},"Smooth access control via ticket scanning and electronic wristbands.",[2194],{"start":54,"end":242,"type":56},{"type":101,"text":2196,"spans":2197,"direction":23},"Cashless payment to streamline on-site transactions, particularly useful for high-attendance festivals.",[2198],{"start":34,"end":276,"type":56},{"type":101,"text":2200,"spans":2201,"direction":23},"Marketing tools (WeezTarget CRM) to segment, communicate with, and retain attendees.",[],{"type":39,"text":58,"spans":2203,"direction":23},[],{"type":39,"text":58,"spans":2205,"direction":23},[],{"type":39,"text":2207,"spans":2208,"direction":23},"Pricing:",[2209],{"start":34,"end":1195,"type":56},{"type":101,"text":2211,"spans":2212,"direction":23},"Free for free events.",[],{"type":101,"text":2214,"spans":2215,"direction":23},"€0.99 per ticket sold (VAT included).",[],{"type":101,"text":2217,"spans":2218,"direction":23},"2.5% per ticket sold for tickets over €40 (VAT included).",[],{"type":101,"text":2220,"spans":2221,"direction":23},"Transaction fees of 2.75% excl. VAT per ticket apply, including Visa/Mastercard fees.",[],{"type":39,"text":58,"spans":2223,"direction":23},[],{"type":39,"text":58,"spans":2225,"direction":23},[],{"type":39,"text":2227,"spans":2228,"direction":23},"A successful professional event relies as much on its content as on how smoothly it's organized.\nHigh-performing event management software lets you:",[2229,2231],{"start":1784,"end":2230,"type":56},95,{"start":2232,"end":2233,"type":56},97,138,{"type":101,"text":2235,"spans":2236,"direction":23},"Save time on logistics,",[],{"type":101,"text":2238,"spans":2239,"direction":23},"Centralize and secure your data,",[],{"type":101,"text":2241,"spans":2242,"direction":23},"Offer a smooth experience to your attendees,",[],{"type":101,"text":2244,"spans":2245,"direction":23},"Measure and analyze your performance in real time to improve future editions.",[],{"type":39,"text":58,"spans":2247,"direction":23},[],{"type":39,"text":58,"spans":2249,"direction":23},[],{"type":39,"text":2251,"spans":2252,"direction":23},"For B2B organizers, Digitevent stands out as a complete, intuitive, and secure platform, designed to meet the demands of companies and agencies.",[2253,2254],{"start":134,"end":725,"type":56},{"start":1165,"end":75,"type":56},{"type":39,"text":58,"spans":2256,"direction":23},[],[2258,2270],{"primary":2259,"items":2268,"id":1001,"slice_type":1002,"slice_label":8},{"seo_title":2260,"seo_meta_descriptions":2264},[2261],{"type":39,"text":2262,"spans":2263,"direction":23},"2025 comparison: which event software should you choose?",[],[2265],{"type":39,"text":2266,"spans":2267,"direction":23},"Digitevent, Eventbrite, Weezevent, etc. Compare the best professional event management platforms and choose a reliable, secure solution.",[],[2269],{},{"primary":2271,"items":2276,"id":2319,"slice_type":2320,"slice_label":8},{"title":2272},[2273],{"type":67,"text":2274,"spans":2275,"direction":23},"Everything you need to know about Digitevent, online event management software",[],[2277,2289,2298,2307],{"question":2278,"answer":2283},[2279],{"type":2280,"text":2281,"spans":2282,"direction":23},"heading4","What are the benefits of using Digitevent as a SaaS solution?",[],[2284],{"type":39,"text":2285,"spans":2286,"direction":23},"As SaaS event management software, Digitevent is accessible directly online, with no technical installation, and adapts to every event format, whether in-person, hybrid, or virtual. The platform stands out for how easy it is to set up, with a smooth, fast onboarding process that requires no special skills. Updates are automatic, so you always benefit from the latest features effortlessly. Data security is ensured through demanding standards, and the collaborative interface makes teamwork easier, even remotely. By centralizing all the tools in a single space, Digitevent helps you plan, manage, and track your events with complete peace of mind.",[2287],{"start":1170,"end":2288,"type":56},45,{"question":2290,"answer":2294},[2291],{"type":2280,"text":2292,"spans":2293,"direction":23},"Can I try the solution for free?",[],[2295],{"type":39,"text":2296,"spans":2297,"direction":23},"Yes, you can try Digitevent for free. Simply fill out the online form or contact our team directly by email or phone. This trial lets you create an event in \"Draft\" mode to host up to 15 attendees and access the core features. You'll be able to design your event website, manage registrations and invitations, send your email communications, and test on-site check-in. It's a simple, concrete way to discover the platform before using it for a larger-scale event.",[],{"question":2299,"answer":2303},[2300],{"type":2280,"text":2301,"spans":2302,"direction":23},"How long does it take to set up an event with Digitevent?",[],[2304],{"type":39,"text":2305,"spans":2306,"direction":23},"Setting up an event on Digitevent takes very little time. In just a few hours, an organizer can create a website, manage registrations, configure emails, and publish the event online. The intuitive interface lets you work efficiently, even without lengthy training or technical expertise. For recurring events, duplicating an existing edition saves even more time and ensures consistency across multiple events. Everything is designed to let you focus on content and the attendee experience, without getting lost in logistics.",[],{"question":2308,"answer":2312},[2309],{"type":2280,"text":2310,"spans":2311,"direction":23},"What types of events can be organized with Digitevent?",[],[2313],{"type":39,"text":2314,"spans":2315,"direction":23},"The platform adapts to a wide variety of events. It's used just as much for internal seminars as for B2B conferences, trade shows, product launches, or hybrid conferences. Thanks to its modular features, it suits very different formats, whether a small workshop for a limited group or a large-scale event bringing together several thousand attendees. Digitevent lets you manage the entire attendee journey, from online registration through to on-site check-in, while offering maximum flexibility to adapt to the specific needs of each project.",[2316],{"start":2086,"end":1654,"type":45,"data":2317},{"link_type":47,"url":2318,"target":49},"https://www.digitevent.com/en/event/fairs-tradeshows-matchmaking-platform","faq$74892e31-c7c6-4214-b6a0-7d2c353ee056","faq",{"id":2322,"lang":1005,"type":9,"uid":2323},"akYmqBIAACwAyuCT","logiciels-de-gestion-evenements",{"id":2325,"uid":2326,"url":8,"type":9,"tags":2327,"first_publication_date":2329,"slugs":2330,"linked_documents":2332,"lang":16,"data":2333,"_source":2854},"en_blog_article_pilotage-portefeuille-evenements-multi-pays","multi-country-event-portfolio-management",[2328,11],"conseil","2026-07-15T09:05:22+0000",[2331],"pilotage-portefeuille-evenements-multi-pays--la-methode",[],{"distribution":11,"article_title":2334,"author_name":24,"publication_date":2338,"banner_image":2339,"article_content":2346,"main_tag":2840,"body":2841},[2335],{"type":20,"text":2336,"spans":2337,"direction":23},"Managing a multi-country event portfolio: the method",[],"2026-07-15T09:00:00+0000",{"dimensions":2340,"alt":2342,"copyright":8,"url":2343,"id":2344,"edit":2345},{"width":28,"height":2341},597,"Multi-country event portfolio management dashboard with a consolidated view of Group reporting","https://images.prismic.io/digi-www/dl-a0ROrwDNNeZ7E_ChatGPT-Image-15-juil.-2026_-11_09_22-1.webp?auto=format,compress&rect=0,0,904,600&w=900&h=597","dl-a0ROrwDNNeZ7E",{"x":34,"y":34,"zoom":35,"background":36},[2347,2351,2353,2356,2358,2368,2370,2373,2375,2381,2383,2387,2390,2392,2395,2397,2402,2404,2408,2412,2414,2417,2419,2422,2424,2430,2432,2436,2439,2441,2444,2446,2450,2456,2458,2461,2463,2468,2471,2473,2477,2479,2484,2486,2490,2493,2495,2498,2500,2503,2505,2509,2513,2515,2518,2520,2524,2527,2529,2532,2534,2537,2539,2543,2546,2548,2551,2553,2556,2558,2562,2567,2569,2572,2574,2578,2581,2583,2586,2588,2591,2593,2597,2600,2603,2605,2616,2618,2621,2623,2627,2631,2633,2636,2638,2642,2645,2649,2653,2657,2661,2666,2668,2670,2673,2675,2679,2682,2686,2690,2694,2698,2702,2706,2708,2710,2713,2715,2721,2723,2726,2728,2732,2735,2737,2740,2742,2745,2747,2751,2754,2756,2762,2764,2767,2769,2773,2776,2778,2781,2783,2786,2788,2792,2795,2797,2800,2802,2805,2807,2811,2815,2817,2820,2822,2825,2827,2830,2832,2838],{"type":39,"text":2348,"spans":2349,"direction":23},"A large company no longer organizes one event. It orchestrates twenty, fifty, sometimes two hundred a year, across three continents, with local teams asserting their autonomy and a Group leadership demanding consolidated reporting.",[2350],{"start":198,"end":1253,"type":303},{"type":39,"text":58,"spans":2352,"direction":23},[],{"type":39,"text":2354,"spans":2355,"direction":23},"Between the two sit a patchwork of tools, data that can't be found, and budgets scattered across the board.",[],{"type":39,"text":58,"spans":2357,"direction":23},[],{"type":39,"text":2359,"spans":2360,"direction":23},"Event portfolio management has become a strategic issue, not just a logistics one. Yet very few communications, marketing, or MICE departments today have a clear method for handling it. Everyone does roughly what they can, with roughly the right tools, which translates into an enormous hidden cost and an unreadable ROI.",[2361,2362,2365],{"start":34,"end":381,"type":56},{"start":2363,"end":2364,"type":303},200,207,{"start":2366,"end":2367,"type":303},228,235,{"type":39,"text":58,"spans":2369,"direction":23},[],{"type":39,"text":2371,"spans":2372,"direction":23},"At Digitevent, we support more than 3,000 organizers, including a growing share of large international companies. We see the same problems recur from one client to the next.",[],{"type":39,"text":58,"spans":2374,"direction":23},[],{"type":39,"text":2376,"spans":2377,"direction":23},"This article proposes a method for enterprise multi-event management. It rests on one concept: the event master platform, a shared foundation that combines duplicable templates with two-level governance. You'll find the logic, the trade-offs, and a realistic deployment plan for moving from a craft approach to industrial-grade management without breaking what already works.",[2378,2379],{"start":1170,"end":1784,"type":56},{"start":1866,"end":2380,"type":56},120,{"type":39,"text":58,"spans":2382,"direction":23},[],{"type":61,"text":2384,"spans":2385,"direction":23},"One tool per event: why it no longer holds up at scale",[2386],{"start":34,"end":1154,"type":56},{"type":39,"text":2388,"spans":2389,"direction":23},"Past ten events a year, everything changes.",[],{"type":39,"text":58,"spans":2391,"direction":23},[],{"type":39,"text":2393,"spans":2394,"direction":23},"As long as a company organizes three or four events a year, any tool will do. You use a registration platform here, a badge solution there, an event app rented for the occasion, and nobody worries about it.",[],{"type":39,"text":58,"spans":2396,"direction":23},[],{"type":39,"text":2398,"spans":2399,"direction":23},"But at ten, thirty, a hundred events a year, the logic flips. What used to be the problem, namely organizing a single event, gives way to a bigger one: portfolio coordination.",[2400],{"start":2401,"end":1248,"type":56},152,{"type":39,"text":58,"spans":2403,"direction":23},[],{"type":67,"text":2405,"spans":2406,"direction":23},"The invisible fragmentation syndrome",[2407],{"start":34,"end":198,"type":56},{"type":39,"text":2409,"spans":2410,"direction":23},"Each event rebuilds its own technical stack: one tool for registrations, a second for badges, a third for the app, a fourth for emails, and sometimes a fifth for ROI. Multiply that by thirty events and fifteen countries, and you get a sense of the scale of the problem.",[2411],{"start":88,"end":1272,"type":303},{"type":39,"text":58,"spans":2413,"direction":23},[],{"type":39,"text":2415,"spans":2416,"direction":23},"The direct cost is significant, but the hidden cost turns out to be far worse.",[],{"type":39,"text":58,"spans":2418,"direction":23},[],{"type":39,"text":2420,"spans":2421,"direction":23},"The Group has no consolidated view of attendees, no data comparable from one event to the next, no way to build on previous operations. When a subsidiary wraps up its annual summit, its data goes straight to the trash along with the end of the contract.",[],{"type":39,"text":58,"spans":2423,"direction":23},[],{"type":39,"text":2425,"spans":2426,"direction":23},"According to Future Market Insights, large enterprises account for 61.5% of demand in the event management platform market. The reason is clear: they're looking to break free from this fragmentation, which becomes unmanageable beyond a certain critical mass.",[2427],{"start":360,"end":1170,"type":45,"data":2428},{"link_type":47,"url":2429,"target":49},"https://www.futuremarketinsights.com/reports/event-management-software-market",{"type":39,"text":58,"spans":2431,"direction":23},[],{"type":67,"text":2433,"spans":2434,"direction":23},"Group reporting becomes impossible",[2435],{"start":34,"end":340,"type":56},{"type":39,"text":2437,"spans":2438,"direction":23},"Ask a communications director at a large company this question: \"How many qualified leads have your events generated in Europe over the past twelve months?\" An awkward silence follows.",[],{"type":39,"text":58,"spans":2440,"direction":23},[],{"type":39,"text":2442,"spans":2443,"direction":23},"Otherwise, expect a month of work, Excel files received by email, incompatible formats, and duplicates everywhere. Consolidation becomes a project in its own right, and instead of serving decision-making, reporting delays it.",[],{"type":39,"text":58,"spans":2445,"direction":23},[],{"type":67,"text":2447,"spans":2448,"direction":23},"Shadow IT takes hold",[2449],{"start":34,"end":134,"type":56},{"type":39,"text":2451,"spans":2452,"direction":23},"Each country team buys its own tools, sometimes without IT approval and sometimes without a framework contract. GDPR becomes more a matter of hope than procedure, and security is reduced to wishful thinking. Costs skyrocket, and nobody actually knows how much the Group spends on eventech.",[2453],{"start":2454,"end":2455,"type":303},280,288,{"type":39,"text":58,"spans":2457,"direction":23},[],{"type":39,"text":2459,"spans":2460,"direction":23},"This isn't a tooling problem, it's a model problem. It calls for a different paradigm.",[],{"type":39,"text":58,"spans":2462,"direction":23},[],{"type":61,"text":2464,"spans":2465,"direction":23},"The master platform: a foundation, not a piece of software",[2466],{"start":34,"end":2467,"type":56},58,{"type":39,"text":2469,"spans":2470,"direction":23},"The concept is first defined by what it isn't: the opposite of a toolbox.",[],{"type":39,"text":58,"spans":2472,"direction":23},[],{"type":39,"text":2474,"spans":2475,"direction":23},"A master platform isn't \"shared event software across subsidiaries.\" It's a structuring foundation that hosts the Group's standards: templates, visual identity, access rights, CRM integrations, reporting, and security. From this foundation, each local team deploys its events in a few clicks, without starting from scratch.",[2476],{"start":1827,"end":114,"type":56},{"type":39,"text":58,"spans":2478,"direction":23},[],{"type":39,"text":2480,"spans":2481,"direction":23},"The distinction matters. Many companies believe they have an enterprise event platform because they've signed a global contract. But if each country starts from a blank page for every event, that's no longer a platform, just a shared license.",[2482],{"start":186,"end":2483,"type":56},86,{"type":39,"text":58,"spans":2485,"direction":23},[],{"type":67,"text":2487,"spans":2488,"direction":23},"The template principle",[2489],{"start":34,"end":333,"type":56},{"type":39,"text":2491,"spans":2492,"direction":23},"The master platform contains pre-configured event templates. Event website, registration form, email journey, badge, mobile app, certificates: everything is approved once, then duplicated as many times as needed.",[],{"type":39,"text":58,"spans":2494,"direction":23},[],{"type":39,"text":2496,"spans":2497,"direction":23},"When a subsidiary launches a new client seminar, it no longer builds its event from scratch. It duplicates a template approved by headquarters, adapts it to its local context (language, co-branding, speakers, partners), and publishes.",[],{"type":39,"text":58,"spans":2499,"direction":23},[],{"type":39,"text":2501,"spans":2502,"direction":23},"The typical gain we see among our large-account clients reaches 60 to 80% less setup time per event. In other words, what took a project manager two weeks now takes two days.",[],{"type":39,"text":58,"spans":2504,"direction":23},[],{"type":67,"text":2506,"spans":2507,"direction":23},"Data centralization",[2508],{"start":34,"end":210,"type":56},{"type":39,"text":2510,"spans":2511,"direction":23},"Group event centralization happens painlessly. Every attendee, every registration, and every interaction feeds into a single database. The Group finally has a 360° view of its event audience, one that the CRM can use, that connects to marketing automation, and that's comparable from one event to the next.",[2512],{"start":34,"end":381,"type":56},{"type":39,"text":58,"spans":2514,"direction":23},[],{"type":39,"text":2516,"spans":2517,"direction":23},"ROI then stops being a word and becomes a number.",[],{"type":39,"text":58,"spans":2519,"direction":23},[],{"type":67,"text":2521,"spans":2522,"direction":23},"Unified security and compliance",[2523],{"start":34,"end":355,"type":56},{"type":39,"text":2525,"spans":2526,"direction":23},"ISO 27001 certification, European hosting, a documented GDPR framework, and enterprise SSO via SAML2 are applied to the foundation once, then remain valid across every event. There's no more IT trade-off to redo for each operation, and no risk of non-compliance due to local oversight.",[],{"type":39,"text":58,"spans":2528,"direction":23},[],{"type":39,"text":2530,"spans":2531,"direction":23},"That's exactly the philosophy behind the Digitevent Enterprise license and our Trust Center. Everything related to security, data sovereignty, and documentation governance is carried by the platform, not by the event.",[],{"type":39,"text":58,"spans":2533,"direction":23},[],{"type":39,"text":2535,"spans":2536,"direction":23},"That covers the technical foundation. What remains is the organizational challenge.",[],{"type":39,"text":58,"spans":2538,"direction":23},[],{"type":61,"text":2540,"spans":2541,"direction":23},"Event governance: centralize without stifling",[2542],{"start":34,"end":2288,"type":56},{"type":39,"text":2544,"spans":2545,"direction":23},"The master platform only holds up under one condition: governance must be designed with two levels in mind.",[],{"type":39,"text":58,"spans":2547,"direction":23},[],{"type":39,"text":2549,"spans":2550,"direction":23},"The Group sets the rules of the game, and subsidiaries play freely within them. The principle sounds simple to state, but it remains difficult to put into practice.",[],{"type":39,"text":58,"spans":2552,"direction":23},[],{"type":39,"text":2554,"spans":2555,"direction":23},"If it's too centralized, the system stifles local teams, who bypass the rules and slide back into shadow IT. If it's too decentralized, consistency falls apart and reporting becomes impossible again. The right balance sits at the intersection of three levers.",[],{"type":39,"text":58,"spans":2557,"direction":23},[],{"type":67,"text":2559,"spans":2560,"direction":23},"Granular access rights",[2561],{"start":34,"end":333,"type":56},{"type":39,"text":2563,"spans":2564,"direction":23},"Serious event governance takes shape through fine-grained permission management. In practice, five levels work well among the companies we support: Group super-admin, region admin, country admin, event organizer, and occasional contributor.",[2565,2566],{"start":1195,"end":361,"type":56},{"start":2288,"end":789,"type":56},{"type":39,"text":58,"spans":2568,"direction":23},[],{"type":39,"text":2570,"spans":2571,"direction":23},"Each person sees and edits only what concerns them, never the rest. This granularity is what lets IT approve deployment at scale, because without this safety net, no large company would let a platform hold its attendee data.",[],{"type":39,"text":58,"spans":2573,"direction":23},[],{"type":67,"text":2575,"spans":2576,"direction":23},"Standardizing strategic elements",[2577],{"start":34,"end":196,"type":56},{"type":39,"text":2579,"spans":2580,"direction":23},"Not everything is negotiable. Headquarters locks down, at the foundation level, the brand guidelines, mandatory legal notices, the data policy, the structure of the registration form, the required KPIs, and the approved types of communication.",[],{"type":39,"text":58,"spans":2582,"direction":23},[],{"type":39,"text":2584,"spans":2585,"direction":23},"Everything else stays open, whether that's local visual customization, content, speakers, partners, or languages: these fall under the responsibility of the country organizer.",[],{"type":39,"text":58,"spans":2587,"direction":23},[],{"type":39,"text":2589,"spans":2590,"direction":23},"This dividing line clarifies everything, and puts an end to recurring debates about what can and can't be changed.",[],{"type":39,"text":58,"spans":2592,"direction":23},[],{"type":67,"text":2594,"spans":2595,"direction":23},"Preserving operational autonomy",[2596],{"start":34,"end":355,"type":56},{"type":39,"text":2598,"spans":2599,"direction":23},"This is the point that wins over local teams.",[],{"type":39,"text":2601,"spans":2602,"direction":23},"With a well-configured master platform, a country team launches an event independently. It doesn't need to rely on headquarters to publish, or wait for approval to change a time slot. This autonomy preserves local decision-making speed, a decisive argument for getting business units on board with a Group-wide rollout.",[],{"type":39,"text":58,"spans":2604,"direction":23},[],{"type":39,"text":2606,"spans":2607,"direction":23},"\"Large companies that successfully pull off their event transformation don't choose between Group control and local freedom. They put in place a master platform that does both at once. 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Most know how to spend on events, but many still struggle to demonstrate the return on investment.",[2718],{"start":360,"end":1081,"type":45,"data":2719},{"link_type":47,"url":2720,"target":49},"https://meetings.skift.com/2026/03/02/how-to-make-event-data-matter-in-the-boardroom/",{"type":39,"text":58,"spans":2722,"direction":23},[],{"type":39,"text":2724,"spans":2725,"direction":23},"That leaves the practical question: how do you roll out this method without breaking everything?",[],{"type":39,"text":58,"spans":2727,"direction":23},[],{"type":61,"text":2729,"spans":2730,"direction":23},"Event portfolio management: a gradual rollout",[2731],{"start":34,"end":2288,"type":56},{"type":39,"text":2733,"spans":2734,"direction":23},"You don't switch over an event portfolio overnight.",[],{"type":39,"text":58,"spans":2736,"direction":23},[],{"type":39,"text":2738,"spans":2739,"direction":23},"Attempting a global migration in one quarter is a guaranteed way to fail. 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Teams trained during wave 2 become the go-to reference for their respective regions, consolidated Group reporting is operational, and global CRM integrations are in place.",[],{"type":39,"text":58,"spans":2801,"direction":23},[],{"type":39,"text":2803,"spans":2804,"direction":23},"By the end of the third wave, the Group no longer just \"manages\" its events: it steers them.",[],{"type":39,"text":58,"spans":2806,"direction":23},[],{"type":61,"text":2808,"spans":2809,"direction":23},"Conclusion: from project manager to conductor",[2810],{"start":34,"end":2288,"type":56},{"type":39,"text":2812,"spans":2813,"direction":23},"Multi-country event portfolio management isn't a matter of adding another tool, but a real shift in posture.",[2814],{"start":412,"end":1846,"type":56},{"type":39,"text":58,"spans":2816,"direction":23},[],{"type":39,"text":2818,"spans":2819,"direction":23},"The project manager masters the organization of a single event, while the conductor coordinates a program. The two roles coexist, but they don't operate with the same levers: the former needs operational efficiency, while the latter needs a foundation, namely the parent platform.",[],{"type":39,"text":58,"spans":2821,"direction":23},[],{"type":39,"text":2823,"spans":2824,"direction":23},"This method requires rigor, clear governance, and a gradual rollout. No large group makes this transition in a few weeks, but once the switch is made, the organization gains on every front: setup time cut by five, data consolidated in real time, security validated once and for all, local autonomy preserved, and measurable ROI.",[],{"type":39,"text":58,"spans":2826,"direction":23},[],{"type":39,"text":2828,"spans":2829,"direction":23},"The return on investment of the parent platform is rarely measured on the first event. 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Organizers can manage ticketing and different registration rates. Sponsors get increased visibility across the congress's digital channels. Networking tools and B2B meeting scheduling create business opportunities. Partners can also generate leads by scanning badges. This boosts the congress's appeal for both attendees and sponsors.",[],{"link_type":2916},{},[3016],{},"feature_details_highlight$f42b09fd-230d-446d-811f-66b16aab3581",{"primary":3019,"items":3045,"id":3047,"slice_type":2935,"slice_label":8},{"illustration_450px":3020,"media":3027,"highlight_title":3028,"highlight_subtitle":3033,"highlight_pitch":3037,"next_step_link_text":8,"next_step":3043,"svg_icon":3044},{"dimensions":3021,"alt":3023,"copyright":8,"url":3024,"id":3025,"edit":3026},{"width":3022,"height":3022},197,"GDPR","https://images.prismic.io/digi-www/096b153c-84d0-44ca-adaa-f43a1e8d4627_rgpd_lock_2020.png?auto=format,compress","X8kSNhEAACUAlI-V",{"x":34,"y":34,"zoom":35,"background":36},{"link_type":2916},[3029],{"type":61,"text":3030,"spans":3031,"direction":23},"A secure and connected platform",[3032],{"start":1827,"end":333,"type":56},[3034],{"type":67,"text":3035,"spans":3036,"direction":23},"Data security and CRM integrations",[],[3038],{"type":39,"text":3039,"spans":3040,"direction":23},"Data security is essential for congress organizers. Digitevent offers a platform certified ISO 27001 and compliant with GDPR requirements. Attendee information and scientific content are protected to the highest standards. The platform can also be connected to your CRM and marketing tools. Data collected during the congress can then be used to analyze event performance.",[3041],{"start":1586,"end":3042,"type":56},100,{"link_type":2916},{},[3046],{},"feature_details_highlight$10345fc7-8a5f-4781-97bc-7dd91c92f225",{"primary":3049,"items":3054,"id":3100,"slice_type":2320,"slice_label":8},{"title":3050},[3051],{"type":67,"text":3052,"spans":3053,"direction":23},"Frequently asked questions",[],[3055,3064,3073,3082,3091],{"question":3056,"answer":3060},[3057],{"type":2280,"text":3058,"spans":3059,"direction":23},"How do you organize a professional congress?",[],[3061],{"type":39,"text":3062,"spans":3063,"direction":23},"Organizing a congress relies on rigorous planning and the right tools. It's essential to centralize the management of registrations, speakers, the program, and communications. A dedicated platform like Digitevent automates time-consuming tasks, reduces errors, and ensures a smooth experience for both attendees and organizing teams.",[],{"question":3065,"answer":3069},[3066],{"type":2280,"text":3067,"spans":3068,"direction":23},"How can you easily create a website for a professional congress?",[],[3070],{"type":39,"text":3071,"spans":3072,"direction":23},"The website is your event's entry point. It should be clear, responsive, and built to convert: detailed program, speakers, registration form, and practical information should all be easy to find. Digitevent lets you quickly build custom websites, with no technical skills needed, while optimizing your registration rate.",[],{"question":3074,"answer":3078},[3075],{"type":2280,"text":3076,"spans":3077,"direction":23},"What tool should you use to manage speakers and the program of a scientific congress?",[],[3079],{"type":39,"text":3080,"spans":3081,"direction":23},"Managing speakers requires careful coordination: collecting content, approving talks, and building the program. A dedicated tool like Digitevent centralizes information, structures sessions, and showcases speakers across all channels (website, app, communications), while keeping the scientific program consistent.",[],{"question":3083,"answer":3087},[3084],{"type":2280,"text":3085,"spans":3086,"direction":23},"What solutions can improve attendee engagement during a congress?",[],[3088],{"type":39,"text":3089,"spans":3090,"direction":23},"Engagement relies on a smooth, interactive attendee experience. Event apps, personalized agendas, networking, meeting scheduling, and live interactions all help strengthen attendee involvement. The more personalized the experience, the more value the event generates.",[],{"question":3092,"answer":3096},[3093],{"type":2280,"text":3094,"spans":3095,"direction":23},"What KPIs should you track to measure the success of a professional congress?",[],[3097],{"type":39,"text":3098,"spans":3099,"direction":23},"The success of a congress is measured through several indicators: attendance rate, attendee engagement, satisfaction, communication performance, and interactions generated. 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