[{"data":1,"prerenderedAt":2312},["ShallowReactive",2],{"top-banner-en":3,"blog-article-event-kpis-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":502,"relatedPages":2311},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":498},"en_blog_article_kpi-evenementiel","event-kpis",null,"blog_article",[11],"global","2026-07-02T10:07:55+0000",[14],"les-kpi-evenementiels-indispensables-pour-prouver-votre-roi-et-defendre-votre-budget",[],"en-us",{"distribution":11,"article_title":18,"author_name":24,"publication_date":25,"banner_image":26,"article_content":37,"main_tag":482,"body":483},[19],{"type":20,"text":21,"spans":22,"direction":23},"heading1","The essential event KPIs to prove your ROI and defend your budget",[],"ltr","Joy GRAND","2025-11-04T07:49:00+0000",{"dimensions":27,"alt":30,"copyright":8,"url":31,"id":32,"edit":33},{"width":28,"height":29},900,600,"A man in a suit, sitting at a desk, analyzes graphs on paper and on a computer screen. The screen displays charts and statistics.","https://images.prismic.io/digi-www/aQhrt7pReVYa37_0_ChatGPT-Image-14-oct.-2025_-12_29_56-1.webp?auto=format,compress","aQhrt7pReVYa37_0",{"x":34,"y":34,"zoom":35,"background":36},0,1,"transparent",[38,42,45,48,50,57,59,63,66,69,75,80,85,91,94,96,99,102,104,108,111,113,116,121,126,131,133,136,139,142,147,151,156,158,160,163,166,172,174,180,182,185,188,191,196,201,205,209,214,216,218,221,223,226,229,232,237,241,246,251,255,258,269,271,274,281,288,290,292,295,298,300,303,305,308,313,315,318,321,324,327,330,333,335,338,340,343,346,348,353,358,362,364,366,369,372,374,379,381,384,387,390,393,396,398,403,405,408,414,416,428,430,433,436,438,441,444,447,450,453,455,457,463,466,468,471,473,480],{"type":39,"text":40,"spans":41,"direction":23},"paragraph","In 2025, marketing budgets are more restricted than ever. And you, as an event manager, have to justify your spending more and more. Not to mention that, in an uncertain economic climate, your priority becomes demonstrating a tangible ROI. ",[],{"type":39,"text":43,"spans":44,"direction":23},"",[],{"type":39,"text":46,"spans":47,"direction":23},"To do this, you need key performance indicators (KPIs) that you can link to ROI measurement.",[],{"type":39,"text":43,"spans":49,"direction":23},[],{"type":39,"text":51,"spans":52,"direction":23},"To help you navigate this seemingly complex topic, we've put together this very practical article. Discover how to measure your essential event KPIs, and how to defend your budget with them.",[53],{"start":54,"end":55,"type":56},108,179,"strong",{"type":39,"text":43,"spans":58,"direction":23},[],{"type":60,"text":61,"spans":62,"direction":23},"heading2","The importance of KPIs in event management",[],{"type":39,"text":64,"spans":65,"direction":23},"As an event organizer, event KPIs are essential to improve your day-to-day management, but also to prove the value of your work.\n",[],{"type":39,"text":67,"spans":68,"direction":23},"So why are these Key Performance Indicators so essential? Because they let you: ",[],{"type":70,"text":71,"spans":72,"direction":23},"list-item","Track your performance, against the strategic goals you set for your event. With these metrics, you no longer rely on guesswork to make sure your event is a success, but on concrete data.",[73],{"start":34,"end":74,"type":56},22,{"type":70,"text":76,"spans":77,"direction":23},"Justify your investments to your management. Your KPIs let you defend your budgets the same way sales or finance teams do: with concrete figures.",[78],{"start":34,"end":79,"type":56},24,{"type":70,"text":81,"spans":82,"direction":23},"Identify what's working and what needs improvement in your event strategy. For example, your KPIs let you compare two editions of the same event, and optimize event management accordingly.",[83],{"start":34,"end":84,"type":56},50,{"type":39,"text":86,"spans":87,"direction":23},"What's more, it's important to understand the concrete impact of KPIs on the value of your event. Indeed, by being able to measure the quantified outcomes of your event (in terms of brand awareness, customer loyalty, or business), you position events as a profitable strategic lever, essential for reaching your company's goals.\n",[88],{"start":89,"end":90,"type":56},231,282,{"type":39,"text":92,"spans":93,"direction":23},"That leaves the question of how to assess whether your event succeeded, and which KPIs to use.",[],{"type":39,"text":43,"spans":95,"direction":23},[],{"type":60,"text":97,"spans":98,"direction":23},"The event KPIs you absolutely need to track",[],{"type":39,"text":100,"spans":101,"direction":23},"Select from the following event performance indicators the ones most relevant to your next event.",[],{"type":39,"text":43,"spans":103,"direction":23},[],{"type":105,"text":106,"spans":107,"direction":23},"heading3","KPIs related to attendance and audience",[],{"type":39,"text":109,"spans":110,"direction":23},"When you think \"event KPI\", these are usually the first indicators that come to mind: the ones showing how well your guests participated.",[],{"type":39,"text":43,"spans":112,"direction":23},[],{"type":39,"text":114,"spans":115,"direction":23},"To do this, track: ",[],{"type":70,"text":117,"spans":118,"direction":23},"The total number of registrants",[119],{"start":34,"end":120,"type":56},31,{"type":70,"text":122,"spans":123,"direction":23},"The attendance rate (the actual number of participants compared to the number of registrants)",[124],{"start":34,"end":125,"type":56},19,{"type":70,"text":127,"spans":128,"direction":23},"Attendee profiles, based on socio-demographic criteria or on which of your personas they fall into, for example",[129],{"start":34,"end":130,"type":56},17,{"type":39,"text":43,"spans":132,"direction":23},[],{"type":105,"text":134,"spans":135,"direction":23},"KPIs specific to attendee engagement",[],{"type":39,"text":137,"spans":138,"direction":23},"In event management, people often talk about \"engagement rate\", but this term can still seem very vague to many professionals. The idea behind these KPIs: measuring how involved and interactive attendees were with your event.\n",[],{"type":39,"text":140,"spans":141,"direction":23},"To measure this attendee engagement, you'll track: ",[],{"type":70,"text":143,"spans":144,"direction":23},"Before the event: the open rate and click-through rate of your invitation emails and your social media posts.",[145],{"start":34,"end":146,"type":56},16,{"type":70,"text":148,"spans":149,"direction":23},"During the event: the no-show rate, active participation from your attendees (via votes in your polls, and questions asked through your attendee engagement tools), mentions of your event on social media on the day, messages in your chat for online events, or participation in your networking.",[150],{"start":34,"end":146,"type":56},{"type":70,"text":152,"spans":153,"direction":23},"After the event: the response rate to your surveys, or user retention on your event platform.",[154],{"start":34,"end":155,"type":56},15,{"type":39,"text":43,"spans":157,"direction":23},[],{"type":39,"text":43,"spans":159,"direction":23},[],{"type":105,"text":161,"spans":162,"direction":23},"KPIs related to attendee satisfaction",[],{"type":39,"text":164,"spans":165,"direction":23},"A successful event is above all one that succeeds in generating satisfaction among your audience.\n",[],{"type":39,"text":167,"spans":168,"direction":23},"That's why it's worth running hot surveys (right after your event ends) and cold surveys (a few days later), then analyzing your guests' responses. You can then measure the Net Promoter Score (or NPS) of your attendees: this indicator shows how likely they'd be to recommend your event to people close to them. ",[169],{"start":170,"end":171,"type":56},161,191,{"type":39,"text":43,"spans":173,"direction":23},[],{"type":39,"text":175,"spans":176,"direction":23},"Also analyze the qualitative feedback from these surveys: customer verbatims are always a goldmine for optimizing your event management.",[177],{"start":178,"end":179,"type":56},13,37,{"type":39,"text":43,"spans":181,"direction":23},[],{"type":105,"text":183,"spans":184,"direction":23},"KPIs related to business and ROI",[],{"type":39,"text":186,"spans":187,"direction":23},"To show your management that your efforts are paying off, nothing beats measuring the event KPIs directly tied to generating business for your company.\n",[],{"type":39,"text":189,"spans":190,"direction":23},"In particular, measure the following, if you have access to this data: ",[],{"type":70,"text":192,"spans":193,"direction":23},"The number of leads generated through your event",[194],{"start":34,"end":195,"type":56},29,{"type":70,"text":197,"spans":198,"direction":23},"The post-event conversion rate of attendees",[199],{"start":34,"end":200,"type":56},30,{"type":70,"text":202,"spans":203,"direction":23},"The sales opportunities created through the event",[204],{"start":34,"end":120,"type":56},{"type":70,"text":206,"spans":207,"direction":23},"The number of sales generated after the event, and the revenue associated with them",[208],{"start":34,"end":125,"type":56},{"type":70,"text":210,"spans":211,"direction":23},"The cost per attendee or per qualified lead",[212],{"start":34,"end":213,"type":56},21,{"type":39,"text":43,"spans":215,"direction":23},[],{"type":39,"text":43,"spans":217,"direction":23},[],{"type":39,"text":219,"spans":220,"direction":23},"These are the main indicators to track for measuring the revenue sources factored into your ROI, a crucial KPI we'll come back to later in this article.",[],{"type":39,"text":43,"spans":222,"direction":23},[],{"type":105,"text":224,"spans":225,"direction":23},"Metrics related to your environmental impact",[],{"type":39,"text":227,"spans":228,"direction":23},"In 2025, it's impossible not to talk about eco-responsibility in event management. And your dashboards need to follow suit, including KPIs that measure this sustainability.",[],{"type":39,"text":230,"spans":231,"direction":23},"In particular, remember to track: ",[],{"type":70,"text":233,"spans":234,"direction":23},"The share of attendees who came by public transport or carpooling, or conversely, by plane",[235],{"start":34,"end":236,"type":56},51,{"type":70,"text":238,"spans":239,"direction":23},"CO₂ emissions per attendee ",[240],{"start":34,"end":178,"type":56},{"type":70,"text":242,"spans":243,"direction":23},"The kWh of energy consumed on site",[244],{"start":34,"end":245,"type":56},26,{"type":70,"text":247,"spans":248,"direction":23},"The recycling rate of your waste",[249],{"start":34,"end":250,"type":56},18,{"type":70,"text":252,"spans":253,"direction":23},"The amount of waste generated per attendee",[254],{"start":34,"end":195,"type":56},{"type":39,"text":256,"spans":257,"direction":23},"\n",[],{"type":39,"text":259,"spans":260,"direction":23},"Measuring the environmental side of your events can seem difficult. So to go further and organize events that are both sustainable and engaging, check out our blog article on organizing eco-responsible events.",[261],{"start":262,"end":263,"type":264,"data":265},145,208,"hyperlink",{"link_type":266,"url":267,"target":268},"Web","https://www.digitevent.com/en/blog/sustainable-event","_blank",{"type":39,"text":43,"spans":270,"direction":23},[],{"type":39,"text":272,"spans":273,"direction":23},"Want to dig deeper into event KPIs? Check out: ",[],{"type":70,"text":275,"spans":276,"direction":23},"Which KPIs to measure for your brand awareness and communication events",[277],{"start":34,"end":278,"type":264,"data":279},71,{"link_type":266,"url":280,"target":268},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"type":70,"text":282,"spans":283,"direction":23},"Which KPIs to measure the effectiveness of B2B trade shows and conferences",[284],{"start":34,"end":285,"type":264,"data":286},74,{"link_type":266,"url":287,"target":268},"https://www.digitevent.com/en/blog/which-kpis-to-measure-the-effectiveness-of-b2b-exhibitions",{"type":39,"text":43,"spans":289,"direction":23},[],{"type":39,"text":43,"spans":291,"direction":23},[],{"type":60,"text":293,"spans":294,"direction":23},"How do you measure the success of your event?",[],{"type":39,"text":296,"spans":297,"direction":23},"Let's get practical: discover the tools and best practices for measuring the success of your next event.",[],{"type":39,"text":43,"spans":299,"direction":23},[],{"type":105,"text":301,"spans":302,"direction":23},"Tools and dashboards for tracking your event KPIs",[],{"type":39,"text":43,"spans":304,"direction":23},[],{"type":39,"text":306,"spans":307,"direction":23},"Tracking your event KPIs takes real planning. Some organizers start with Excel files or manual spreadsheets to compile their data. But while this method works for small, one-off events, it quickly becomes time-consuming and error-prone as volume increases.\n",[],{"type":39,"text":309,"spans":310,"direction":23},"To work more efficiently, the best approach is to digitize and automate your reporting processes. Use specialized measurement tools: they simplify data collection, centralize it, and turn it into actionable metrics.",[311],{"start":84,"end":312,"type":56},96,{"type":39,"text":43,"spans":314,"direction":23},[],{"type":39,"text":316,"spans":317,"direction":23},"With an integrated event platform like Digitevent, you get real-time access to dashboards covering:",[],{"type":70,"text":319,"spans":320,"direction":23},"Number of registrants and attendees",[],{"type":70,"text":322,"spans":323,"direction":23},"Attendance and no-show rates",[],{"type":70,"text":325,"spans":326,"direction":23},"Attendee engagement (interactions, networking, polls)",[],{"type":70,"text":328,"spans":329,"direction":23},"Guest satisfaction",[],{"type":70,"text":331,"spans":332,"direction":23},"Business impact (leads generated, opportunities created)",[],{"type":39,"text":256,"spans":334,"direction":23},[],{"type":39,"text":336,"spans":337,"direction":23},"You can then export your reports in just a few clicks and present clear, data-backed results to your management. It's an excellent way to demonstrate the value of your work and secure your budget for future editions.",[],{"type":39,"text":43,"spans":339,"direction":23},[],{"type":105,"text":341,"spans":342,"direction":23},"3 tips for measuring your key performance metrics effectively",[],{"type":39,"text":344,"spans":345,"direction":23},"Be sure to apply the following three tips, so your efforts to collect tangible data can be turned into actionable insights.",[],{"type":39,"text":43,"spans":347,"direction":23},[],{"type":70,"text":349,"spans":350,"direction":23},"Set clear goals before your event. To do this, you can follow the SMART method: each goal should be Specific, Measurable, Achievable, Realistic, and Time-bound, otherwise you'll end up with empty dashboards.",[351],{"start":34,"end":352,"type":56},33,{"type":70,"text":354,"spans":355,"direction":23},"Link each KPI to a goal. For example, tie the \"increase customer satisfaction\" goal to your NPS score. Another example: link the \"grow the sales pipeline\" goal to the number of leads generated.",[356],{"start":34,"end":357,"type":56},23,{"type":70,"text":359,"spans":360,"direction":23},"Run a benchmark to interpret your results correctly. A KPI on its own doesn't say much: you need to tie it to your event's specific context. For example, compare your results to a previous edition of your event, or to competing events.",[361],{"start":34,"end":236,"type":56},{"type":39,"text":43,"spans":363,"direction":23},[],{"type":39,"text":43,"spans":365,"direction":23},[],{"type":60,"text":367,"spans":368,"direction":23},"Calculating event ROI: turning KPIs into figures",[],{"type":39,"text":370,"spans":371,"direction":23},"Measuring your event KPIs is a first step. But to convince decision-makers, you need to go further: translate these indicators into return on investment (ROI).",[],{"type":39,"text":43,"spans":373,"direction":23},[],{"type":39,"text":375,"spans":376,"direction":23},"The basic ROI formula is simple: ROI = (Benefits generated - Event costs) / Total event cost.",[377],{"start":352,"end":378,"type":56},93,{"type":39,"text":43,"spans":380,"direction":23},[],{"type":39,"text":382,"spans":383,"direction":23},"The question is what you include in \"benefits\". Depending on your goals, this could be:",[],{"type":70,"text":385,"spans":386,"direction":23},"Qualified leads collected during the event",[],{"type":70,"text":388,"spans":389,"direction":23},"Sales or business opportunities generated",[],{"type":70,"text":391,"spans":392,"direction":23},"Visibility and brand awareness gained",[],{"type":70,"text":394,"spans":395,"direction":23},"Loyalty built with your clients and partners",[],{"type":39,"text":256,"spans":397,"direction":23},[],{"type":39,"text":399,"spans":400,"direction":23},"Each of your KPIs should therefore be tied to a concrete business impact. For example, if your event generated X leads, you can estimate the average value of a lead and calculate the potential revenue your sales teams could draw from it.",[401],{"start":34,"end":402,"type":56},72,{"type":39,"text":43,"spans":404,"direction":23},[],{"type":39,"text":406,"spans":407,"direction":23},"Keep in mind, though, that not all the benefits of an event translate directly into money. Improving your brand image, the quality of relationships built with new partners, and the attendee experience are all outcomes that are hard to quantify but just as essential.\n",[],{"type":39,"text":409,"spans":410,"direction":23},"That's why your financial ROI calculation should always be complemented with qualitative indicators such as satisfaction, engagement, or brand awareness. This mixed reporting gives a complete picture of your event's value and strengthens your case for justifying future investment.",[411],{"start":412,"end":413,"type":56},11,99,{"type":39,"text":43,"spans":415,"direction":23},[],{"type":39,"text":417,"spans":418,"direction":23},"💬 \"Measuring an event's ROI isn't limited to the sales it generates. It's also engagement, satisfaction, and loyalty. Your event KPIs should tell the story of your events, along with their concrete impact. This is where moving from complex Excel spreadsheets to an automated dashboard changes everything. With Digitevent, you no longer waste time on manual data collection: your data is consolidated, analyzed, and ready to present to your management in a clear, actionable format. This lets you focus on analyzing these KPIs, defending your budget, and optimizing your future events.\", Adele Arvis, Account Manager",[419,423],{"start":420,"end":421,"type":422},4,585,"em",{"start":424,"end":425,"type":264,"data":426},588,616,{"link_type":266,"url":427,"target":268},"https://www.linkedin.com/in/ad%C3%A8le-arvis/",{"type":39,"text":43,"spans":429,"direction":23},[],{"type":60,"text":431,"spans":432,"direction":23},"How to optimize your event strategy with KPIs",[],{"type":39,"text":434,"spans":435,"direction":23},"One of the biggest benefits of event KPIs is that they let you make informed decisions instead of relying on instinct.",[],{"type":39,"text":43,"spans":437,"direction":23},[],{"type":39,"text":439,"spans":440,"direction":23},"Each category of KPI guides different types of decisions and optimizations. ",[],{"type":39,"text":442,"spans":443,"direction":23},"For example: ",[],{"type":70,"text":445,"spans":446,"direction":23},"Attendance-related KPIs show how effective your communication and targeting are",[],{"type":70,"text":448,"spans":449,"direction":23},"Engagement KPIs prove the relevance of your event's content and activities",[],{"type":70,"text":451,"spans":452,"direction":23},"Business KPIs measure sales performance and alignment with your company's goals",[],{"type":39,"text":43,"spans":454,"direction":23},[],{"type":39,"text":43,"spans":456,"direction":23},[],{"type":39,"text":458,"spans":459,"direction":23},"Use your metrics to spot potential weak points in your event, and improve it next time. For example, a high registration rate but a low attendance rate could signal an issue with your email reminders, or an unfortunate choice of venue or date.",[460],{"start":461,"end":462,"type":56},20,60,{"type":39,"text":464,"spans":465,"direction":23},"In short, remember this: your metrics let you adopt a continuous improvement approach for your future editions.",[],{"type":39,"text":43,"spans":467,"direction":23},[],{"type":39,"text":469,"spans":470,"direction":23},"As you can imagine, measuring all these KPIs by hand can be very time-consuming. To help you track your KPIs and prove the ROI of your events, Digitevent gives you an event platform that reveals all the metrics you need.",[],{"type":39,"text":43,"spans":472,"direction":23},[],{"type":39,"text":474,"spans":475,"direction":23},"Interested? Request your demo now, and start your journey toward truly measured and optimized events.",[476],{"start":477,"end":352,"type":264,"data":478},12,{"link_type":266,"url":479,"target":268},"https://www.digitevent.com/fr",{"type":39,"text":43,"spans":481,"direction":23},[],"advice",[484],{"primary":485,"items":494,"id":496,"slice_type":497,"slice_label":8},{"seo_title":486,"seo_meta_descriptions":490},[487],{"type":39,"text":488,"spans":489,"direction":23},"Event KPIs: the complete guide to justifying your investments",[],[491],{"type":39,"text":492,"spans":493,"direction":23},"From attendance to ROI: master the key event KPIs to measure your events' impact and defend your budget",[],[495],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d","seo",{"id":499,"lang":500,"type":9,"uid":501},"akYmwhIAACgAyuDu","fr-fr","kpi-evenementiel",[503,1061,1376],{"id":504,"uid":505,"url":8,"type":9,"tags":506,"first_publication_date":508,"slugs":509,"linked_documents":511,"lang":16,"data":512,"_source":1058},"en_blog_article_post-evenement","post-event-strategy",[507,11],"conseil","2026-07-02T10:07:51+0000",[510],"post-evenement--les-cles-pour-maximiser-lengagement-participant-et-le-roi-de-votre-event",[],{"distribution":11,"article_title":513,"author_name":24,"publication_date":517,"banner_image":518,"article_content":524,"main_tag":482,"body":1044},[514],{"type":20,"text":515,"spans":516,"direction":23},"Post-event: the keys to maximizing attendee engagement and the ROI of your event",[],"2025-08-19T09:00:00+0000",{"dimensions":519,"alt":520,"copyright":8,"url":521,"id":522,"edit":523},{"width":28,"height":29},"Two professionals analyzing an event's results on a laptop, illustrating the importance of post-event follow-up and evaluation.","https://images.prismic.io/digi-www/aKRK6aTt2nPbadBb_Post-%C3%A9v%C3%A9nement.webp?auto=format,compress","aKRK6aTt2nPbadBb",{"x":34,"y":34,"zoom":35,"background":36},[525,528,530,534,537,539,545,547,550,556,559,564,569,573,578,580,582,585,587,597,599,602,605,608,613,618,621,624,630,632,635,639,647,652,654,660,663,669,672,676,680,684,686,688,691,697,700,703,706,709,711,714,718,722,727,731,736,738,741,744,747,749,752,756,760,765,769,773,777,779,782,785,788,791,796,798,801,804,807,809,812,817,821,825,829,834,836,838,841,843,847,849,852,855,858,861,863,869,872,875,877,880,884,889,893,898,900,907,910,913,916,919,922,926,930,934,939,943,945,951,954,957,961,963,972,974,977,980,983,986,989,991,994,996,1000,1003,1005,1008,1010,1016,1019,1024,1027,1029,1034,1036,1039,1041],{"type":39,"text":526,"spans":527,"direction":23},"The lights go out, the attendees have left, the booths are being dismantled. You finally breathe a sigh of relief. But your work as an organizer is far from over. Because much of your project's success is decided in the hours and days after the event.",[],{"type":39,"text":43,"spans":529,"direction":23},[],{"type":39,"text":531,"spans":532,"direction":23},"The post-event phase, often pushed to the bottom of the to-do list, is actually decisive: this is where you extend the experience, measure your results, and lay the foundations for your future successes\n",[533],{"start":420,"end":461,"type":56},{"type":39,"text":535,"spans":536,"direction":23},"This phase of analysis, communication, and loyalty-building is a goldmine that's too often underestimated. ",[],{"type":39,"text":43,"spans":538,"direction":23},[],{"type":39,"text":540,"spans":541,"direction":23},"In this article, discover how to turn this \"after\" into a real strategic lever to maximize attendee engagement, the ROI of your events, and the impact of your future editions.",[542],{"start":543,"end":544,"type":56},56,134,{"type":39,"text":43,"spans":546,"direction":23},[],{"type":60,"text":548,"spans":549,"direction":23},"Why is it important to take care of your post-event phase?",[],{"type":39,"text":551,"spans":552,"direction":23},"Too often neglected, the post-event phase is actually a full part of any event strategy. It lets you turn a one-off moment into a lasting lever for your goals.\n",[553],{"start":554,"end":555,"type":56},101,158,{"type":39,"text":557,"spans":558,"direction":23},"The post-event phase should therefore be an integral part of your event management, as it's crucial for: ",[],{"type":70,"text":560,"spans":561,"direction":23},"Building loyalty and nurturing your attendees. Your attendees' journey with your organization doesn't stop at the end of the event. This is especially true for your leads, with whom you need to strengthen potential business relationships.",[562],{"start":34,"end":563,"type":56},45,{"type":70,"text":565,"spans":566,"direction":23},"Showcasing the experience delivered and the work accomplished. Post-event communication turns your event into materials and data that are useful to your organization.",[567],{"start":34,"end":568,"type":56},61,{"type":70,"text":570,"spans":571,"direction":23},"Measuring performance, to aim for maximum return on investment.",[572],{"start":34,"end":213,"type":56},{"type":70,"text":574,"spans":575,"direction":23},"Entering a continuous improvement process for your event strategy, to improve your future events.",[576],{"start":34,"end":577,"type":56},41,{"type":39,"text":43,"spans":579,"direction":23},[],{"type":39,"text":43,"spans":581,"direction":23},[],{"type":39,"text":583,"spans":584,"direction":23},"All good reasons to plan how you can extend the positive effects of your event on your attendees and your company.",[],{"type":39,"text":43,"spans":586,"direction":23},[],{"type":39,"text":588,"spans":589,"direction":23},"\"For your attendees, the 48 hours after the event are crucial: that's when their emotion is still vivid. Fast, personalized, well-targeted communication can turn a satisfied attendee into a true ambassador. For you, a successful event isn't just one that runs smoothly, but one you draw lessons from to do even better next time. The post-event phase is the starting point for your next success. This is where an event management platform makes all the difference: it lets you stay in control of the experience after the event, while feeding you valuable insights for your future editions.\", Clara Weber, Account Manager at Digitevent.",[590,592],{"start":34,"end":591,"type":422},589,{"start":593,"end":594,"type":264,"data":595},591,634,{"link_type":266,"url":596,"target":268},"https://www.linkedin.com/in/clara-weber-digitevent/",{"type":39,"text":43,"spans":598,"direction":23},[],{"type":60,"text":600,"spans":601,"direction":23},"How do you effectively manage post-event logistics?",[],{"type":39,"text":603,"spans":604,"direction":23},"Good post-event management first requires special attention to logistics. Here are the elements not to overlook from this angle.",[],{"type":105,"text":606,"spans":607,"direction":23},"Handle the teardown and tidying of the venue ",[],{"type":39,"text":609,"spans":610,"direction":23},"First, make sure you plan the teardown of your event from the preparation stage. To do this, set a precise schedule, in line with the venue's constraints.",[611],{"start":213,"end":612,"type":56},79,{"type":39,"text":614,"spans":615,"direction":23},"Don't forget to check the equipment. Take inventory of rented equipment and do a visual check of technical items, and store internal equipment for later reuse.",[616],{"start":146,"end":617,"type":56},35,{"type":105,"text":619,"spans":620,"direction":23},"Handle deliveries and waste",[],{"type":39,"text":622,"spans":623,"direction":23},"Make sure to collect unused items (such as leftover goodies or printed materials) for storage or redistribution.\n",[],{"type":39,"text":625,"spans":626,"direction":23},"What's more, a successful event today can't do without an eco-responsible approach.",[627],{"start":628,"end":629,"type":56},55,82,{"type":39,"text":43,"spans":631,"direction":23},[],{"type":39,"text":633,"spans":634,"direction":23},"After the event, be sure to: ",[],{"type":70,"text":636,"spans":637,"direction":23},"Organize waste sorting (paper, plastic, technical items, food, etc.) according to local standards.",[638],{"start":34,"end":74,"type":56},{"type":70,"text":640,"spans":641,"direction":23},"Think eco-design. When creating your event brief, favor reusable materials, consider renting rather than buying, and keep printing to a minimum.",[642,643],{"start":34,"end":146,"type":56},{"start":179,"end":644,"type":264,"data":645},48,{"link_type":266,"url":646,"target":268},"https://www.digitevent.com/en/blog/event-brief",{"type":70,"text":648,"spans":649,"direction":23},"Put together a simplified environmental report if possible, including the amount of waste and estimated CO2 emissions, to build on your CSR approach in your communications.\n",[650],{"start":34,"end":651,"type":56},46,{"type":39,"text":43,"spans":653,"direction":23},[],{"type":39,"text":655,"spans":656,"direction":23},"To go further, discover our 12 concrete actions for an eco-responsible event.",[657],{"start":155,"end":658,"type":264,"data":659},76,{"link_type":266,"url":267,"target":268},{"type":105,"text":661,"spans":662,"direction":23},"Pay your vendors and complete your budget and administrative close-out",[],{"type":39,"text":664,"spans":665,"direction":23},"The end of an event is also a chance to maintain good relations with your vendors, especially local or recurring ones. To do this, make sure to respect their payment terms.\n",[666],{"start":667,"end":668,"type":56},144,171,{"type":39,"text":670,"spans":671,"direction":23},"Also take a close look at your event's budget close-out: ",[],{"type":70,"text":673,"spans":674,"direction":23},"Finalize your event's actual budget, by comparing the expenses incurred with your original projections.",[675],{"start":34,"end":617,"type":56},{"type":70,"text":677,"spans":678,"direction":23},"Run a variance analysis: did you go over budget or, conversely, save money? Which line items were underused or poorly sized?",[679],{"start":34,"end":357,"type":56},{"type":70,"text":681,"spans":682,"direction":23},"Update your dashboards to draw lessons for your future projects.",[683],{"start":34,"end":74,"type":56},{"type":39,"text":43,"spans":685,"direction":23},[],{"type":39,"text":43,"spans":687,"direction":23},[],{"type":105,"text":689,"spans":690,"direction":23},"Debrief with your teams ",[],{"type":39,"text":692,"spans":693,"direction":23},"A successful event is also one where your staff and external vendors coordinated well, without friction. That's why it's worth organizing a logistics close-out meeting with your teams, to take stock while it's fresh and record their feedback in a report.",[694],{"start":695,"end":696,"type":56},127,183,{"type":60,"text":698,"spans":699,"direction":23},"What are the best practices for your post-event communication?",[],{"type":39,"text":701,"spans":702,"direction":23},"Maximize your event's return on investment by creating high-value content. To do this, split your post-event communication plan into two phases: immediate content, then long-term content.",[],{"type":105,"text":704,"spans":705,"direction":23},"Share immediate content",[],{"type":39,"text":707,"spans":708,"direction":23},"To multiply your event's impact, it's essential to communicate quickly after the event.",[],{"type":39,"text":43,"spans":710,"direction":23},[],{"type":39,"text":712,"spans":713,"direction":23},"To do this, consider using: ",[],{"type":70,"text":715,"spans":716,"direction":23},"Personalized thank-you emails. These can include a summary of the event, a link to replays, or to your presentation materials. This email lets you thank your audience and keep the connection alive shortly after the event ends.",[717],{"start":34,"end":195,"type":56},{"type":70,"text":719,"spans":720,"direction":23},"A highlights video, shared on social media and by email.",[721],{"start":34,"end":250,"type":56},{"type":70,"text":723,"spans":724,"direction":23},"Vox pop videos, filmed during your event, that showcase your guests' feedback.",[725],{"start":34,"end":726,"type":56},14,{"type":70,"text":728,"spans":729,"direction":23},"Social media posts covering the highlights, memorable quotes, or behind-the-scenes photos from the day.",[730],{"start":34,"end":250,"type":56},{"type":70,"text":732,"spans":733,"direction":23},"An announcement of the results of a contest held during your event, to keep the excitement going.\n",[734],{"start":34,"end":735,"type":56},43,{"type":39,"text":43,"spans":737,"direction":23},[],{"type":39,"text":739,"spans":740,"direction":23},"Also remember to update your website with a post-event page featuring your recap video, event photos, or the day's highlights.",[],{"type":105,"text":742,"spans":743,"direction":23},"Create long-term content",[],{"type":39,"text":745,"spans":746,"direction":23},"After a recent event, don't let your audience forget it: it's up to you to share long-term content that extends the experience even further.",[],{"type":39,"text":43,"spans":748,"direction":23},[],{"type":39,"text":750,"spans":751,"direction":23},"To do this, you can create: ",[],{"type":70,"text":753,"spans":754,"direction":23},"Blog articles, covering, for example, the key takeaways from your event, or recapping a particularly interesting keynote.",[755],{"start":34,"end":178,"type":56},{"type":70,"text":757,"spans":758,"direction":23},"Post-event interviews with your speakers or attendees.",[759],{"start":34,"end":213,"type":56},{"type":70,"text":761,"spans":762,"direction":23},"A podcast where you interview your speakers or some of your guests.",[763],{"start":34,"end":764,"type":56},9,{"type":70,"text":766,"spans":767,"direction":23},"Infographics or data visualizations of your event's key figures.",[768],{"start":34,"end":617,"type":56},{"type":70,"text":770,"spans":771,"direction":23},"A white paper containing all the insights shared on the day by your speakers.",[772],{"start":34,"end":726,"type":56},{"type":70,"text":774,"spans":775,"direction":23},"An event wrap-up press release, presenting figures, major announcements, a few testimonials, and the date of the next milestone related to your event.",[776],{"start":34,"end":200,"type":56},{"type":39,"text":43,"spans":778,"direction":23},[],{"type":39,"text":780,"spans":781,"direction":23},"Be careful to adapt your content formats to the channels used (email, social media, website, press, etc.). Your goal: optimize their visibility with your audience, and generate post-event engagement.",[],{"type":60,"text":783,"spans":784,"direction":23},"What strategies keep engagement going after an event?",[],{"type":39,"text":786,"spans":787,"direction":23},"The idea here is to strengthen the relationships built with your attendees during your event, by continuing their experience with your organization. Here are a few keys to boost their engagement and loyalty.",[],{"type":105,"text":789,"spans":790,"direction":23},"Launch a user-generated content (UGC) strategy",[],{"type":39,"text":792,"spans":793,"direction":23},"Before and during your event, make your attendees want to share photos and videos on social media, tagging your organization, your event's account, or your event's hashtag.",[794],{"start":200,"end":795,"type":56},81,{"type":39,"text":43,"spans":797,"direction":23},[],{"type":39,"text":799,"spans":800,"direction":23},"And why not also launch a feedback or storytelling contest? For example, encourage attendees to share their favorite moment from the event on social media.\n",[],{"type":39,"text":802,"spans":803,"direction":23},"You can then ask for their consent to reuse their posts in your communication plan.",[],{"type":105,"text":805,"spans":806,"direction":23},"Set up a personalized nurturing journey",[],{"type":39,"text":43,"spans":808,"direction":23},[],{"type":39,"text":810,"spans":811,"direction":23},"Example of a post-event nurturing sequence, spread over ten days:",[],{"type":70,"text":813,"spans":814,"direction":23},"Day 1: personalized thank-you email (warm message, link to the replays, photo gallery, reminder of the highlight), to strengthen the relationship and extend the experience",[815],{"start":34,"end":816,"type":56},5,{"type":70,"text":818,"spans":819,"direction":23},"Day 3: event highlights reel (short video or image carousel with standout quotes), to revive emotional engagement and maintain interest",[820],{"start":34,"end":816,"type":56},{"type":70,"text":822,"spans":823,"direction":23},"Day 5: satisfaction survey (quick 3 to 5 question questionnaire), to gather feedback and measure the quality of the leads generated",[824],{"start":34,"end":816,"type":56},{"type":70,"text":826,"spans":827,"direction":23},"Day 7: inspiring results and testimonials (key figures, quotes, reviews or interviews), to showcase the community and build social proof",[828],{"start":34,"end":816,"type":56},{"type":70,"text":830,"spans":831,"direction":23},"Day 10: personalized call to action (invitation to a meeting, a demo or an exclusive offer), to convert leads",[832],{"start":34,"end":833,"type":56},6,{"type":39,"text":43,"spans":835,"direction":23},[],{"type":39,"text":43,"spans":837,"direction":23},[],{"type":39,"text":839,"spans":840,"direction":23},"If your event helped you generate leads, you now need to follow up with them. ",[],{"type":39,"text":43,"spans":842,"direction":23},[],{"type":39,"text":844,"spans":845,"direction":23},"To do this, start by segmenting your attendees, depending on whether they're your customers, warm or cold prospects, or your partners. Then send them, by email, content that makes them want to continue their journey with your brand.",[846],{"start":170,"end":89,"type":56},{"type":39,"text":43,"spans":848,"direction":23},[],{"type":39,"text":850,"spans":851,"direction":23},"You can prepare a series of automated post-event emails in advance, for example: ",[],{"type":70,"text":853,"spans":854,"direction":23},"On day 1: send your thank-yous, and share replays if relevant",[],{"type":70,"text":856,"spans":857,"direction":23},"On day 5: highlight a piece of content or an inspiring quote",[],{"type":70,"text":859,"spans":860,"direction":23},"On day 10: offer them a meeting or a promotional deal on your products or services \n",[],{"type":39,"text":43,"spans":862,"direction":23},[],{"type":39,"text":864,"spans":865,"direction":23},"Good news: on our Digitevent event management platform, nothing could be simpler. Our built-in emailing tool lets you send personalized post-event emails, and easily track your nurturing campaigns.",[866],{"start":726,"end":867,"type":264,"data":868},54,{"link_type":266,"url":479,"target":268},{"type":105,"text":870,"spans":871,"direction":23},"Encourage community engagement",[],{"type":39,"text":873,"spans":874,"direction":23},"If your attendees go to events, it's often to feel like they belong to a real community. Your role, as an organizer, is to create that community spirit.",[],{"type":39,"text":43,"spans":876,"direction":23},[],{"type":39,"text":878,"spans":879,"direction":23},"Several options are available to you for this: ",[],{"type":70,"text":881,"spans":882,"direction":23},"Create or run a dedicated group. This could be a LinkedIn group, a Discord, or a Slack channel, centered around your event's theme.",[883],{"start":34,"end":120,"type":56},{"type":70,"text":885,"spans":886,"direction":23},"Encourage attendees to share their content with a dedicated hashtag on social media, this is the principle of UGC, which we covered earlier, and it boosts their engagement.",[887],{"start":34,"end":888,"type":56},42,{"type":70,"text":890,"spans":891,"direction":23},"Mention or reshare attendees' social media posts to give them recognition.",[892],{"start":34,"end":644,"type":56},{"type":70,"text":894,"spans":895,"direction":23},"Offer a networking app to your attendees during the event, so they can build interpersonal relationships. This creates lasting post-event momentum.\n",[896],{"start":34,"end":897,"type":56},57,{"type":39,"text":43,"spans":899,"direction":23},[],{"type":39,"text":901,"spans":902,"direction":23},"On this last point, Digitevent supports you with its Networking feature. The idea? You design a networking app that lets your attendees browse an interactive attendee directory, or scan each other's QR Codes to get each other's contact details.",[903],{"start":904,"end":278,"type":264,"data":905},53,{"link_type":266,"url":906,"target":268},"https://www.digitevent.com/en/feature/networking-chat-application",{"type":60,"text":908,"spans":909,"direction":23},"How do you evaluate the success of your event?",[],{"type":39,"text":911,"spans":912,"direction":23},"The post-event phase is also the time to measure your event's success, and identify issues you could fix for your future editions.",[],{"type":105,"text":914,"spans":915,"direction":23},"Choose the metrics to track ",[],{"type":39,"text":917,"spans":918,"direction":23},"Measuring performance means tracking KPIs.\n",[],{"type":39,"text":920,"spans":921,"direction":23},"To find out if you ran an effective event, track: ",[],{"type":70,"text":923,"spans":924,"direction":23},"Your attendance data: attendance rate, no-shows, average connection time (if your event was digital).",[925],{"start":34,"end":461,"type":56},{"type":70,"text":927,"spans":928,"direction":23},"KPIs related to attendee engagement: interactions, shares (particularly shares with your event hashtag), reactions, visits to your website or event app, etc. ",[929],{"start":34,"end":617,"type":56},{"type":70,"text":931,"spans":932,"direction":23},"The performance of your post-event content: views, downloads, clicks, etc.",[933],{"start":34,"end":888,"type":56},{"type":70,"text":935,"spans":936,"direction":23},"The press or media coverage of your event.",[937],{"start":34,"end":938,"type":56},27,{"type":70,"text":940,"spans":941,"direction":23},"ROI measurement: cost per attendee, conversion rate of leads generated, revenue generated during or after the event through new deals signed, etc.\n",[942],{"start":34,"end":155,"type":56},{"type":39,"text":43,"spans":944,"direction":23},[],{"type":39,"text":946,"spans":947,"direction":23},"If you haven't already, also dig into the qualitative feedback your guests gave you. Monitor your attendees' satisfaction, and analyze the verbatim comments from their questionnaires.",[948],{"start":949,"end":950,"type":56},38,62,{"type":105,"text":952,"spans":953,"direction":23},"Collect and use attendee feedback",[],{"type":39,"text":955,"spans":956,"direction":23},"Collecting feedback is one of the pillars of the post-event phase. It lets you not only measure your event's success, but also keep your attendees engaged in their experience.\n",[],{"type":39,"text":958,"spans":959,"direction":23},"First, respect the ideal timing for sending your post-event satisfaction survey. It's best to send it between 12 and 72 hours after the event, while the experience is still fresh in attendees' minds. Send it in a personalized email, and follow up with non-respondents a few days later.",[960],{"start":155,"end":612,"type":56},{"type":39,"text":43,"spans":962,"direction":23},[],{"type":39,"text":964,"spans":965,"direction":23},"Don't forget that your guests' time is valuable. A good post-event form should therefore be short (five to ten questions maximum), structured and easy to fill out on mobile.",[966,969],{"start":967,"end":968,"type":56},92,97,{"start":970,"end":971,"type":56},130,172,{"type":39,"text":43,"spans":973,"direction":23},[],{"type":39,"text":975,"spans":976,"direction":23},"You could include questions on: ",[],{"type":70,"text":978,"spans":979,"direction":23},"The quality of the overall experience",[],{"type":70,"text":981,"spans":982,"direction":23},"The relevance of the content and sessions offered",[],{"type":70,"text":984,"spans":985,"direction":23},"The organization and logistics",[],{"type":70,"text":987,"spans":988,"direction":23},"Attendees' suggestions for the next edition",[],{"type":39,"text":43,"spans":990,"direction":23},[],{"type":39,"text":992,"spans":993,"direction":23},"Offer a small reward (like a prize draw, a discount, or exclusive content) to encourage responses to your satisfaction survey.",[],{"type":39,"text":43,"spans":995,"direction":23},[],{"type":39,"text":997,"spans":998,"direction":23},"And of course, afterward, make use of your survey results. Turn this feedback into concrete actions by noting improvements to make for your next event. For example, if one topic drew more attention than the others, you can use it in a future event or piece of content.\n",[999],{"start":245,"end":897,"type":56},{"type":39,"text":1001,"spans":1002,"direction":23},"Showcase your attendees' testimonials, turning positive feedback into quotes to include in your marketing strategy, always making sure to get consent before publishing without anonymizing.",[],{"type":39,"text":43,"spans":1004,"direction":23},[],{"type":39,"text":1006,"spans":1007,"direction":23},"Finally, don't hesitate to segment your responses, to analyze them by attendee type. This can guide your content or targeting strategy for your future editions.",[],{"type":39,"text":43,"spans":1009,"direction":23},[],{"type":39,"text":1011,"spans":1012,"direction":23},"Need software to collect feedback from your attendees? Digitevent provides a simple and effective satisfaction survey tool for all your events.",[1013],{"start":628,"end":1014,"type":264,"data":1015},65,{"link_type":266,"url":479,"target":268},{"type":105,"text":1017,"spans":1018,"direction":23},"Create clear, actionable reporting",[],{"type":39,"text":1020,"spans":1021,"direction":23},"Using the data you've collected, run a precise analysis, and put together a summary report to share with all your stakeholders. In it, include key figures, attendee feedback, areas for improvement, and opportunities identified for upcoming editions.",[1022],{"start":285,"end":1023,"type":56},126,{"type":39,"text":1025,"spans":1026,"direction":23},"Don't hesitate to also use this data to justify your projected budgets and your future event strategy directions.",[],{"type":39,"text":43,"spans":1028,"direction":23},[],{"type":39,"text":1030,"spans":1031,"direction":23},"To help you, Digitevent provides advanced analytics features that let you measure your event's impact. Attendance and no-show rates, engagement on your apps and website, tracking of leads generated. Nothing escapes us on the platform.",[1032],{"start":178,"end":357,"type":264,"data":1033},{"link_type":266,"url":479,"target":268},{"type":39,"text":43,"spans":1035,"direction":23},[],{"type":39,"text":1037,"spans":1038,"direction":23},"Ready to wrap up your post-event phase? Now all that's left is to build on your strengths and work on areas to improve for your next events. Update your organizational checklists, and consider reusing your content in a medium-term communication strategy, for example in your newsletters or articles.",[],{"type":39,"text":43,"spans":1040,"direction":23},[],{"type":39,"text":1042,"spans":1043,"direction":23},"Well done: you've extended your attendee experience, and maximized your event's ROI.",[],[1045],{"primary":1046,"items":1055,"id":1057,"slice_type":497,"slice_label":8},{"seo_title":1047,"seo_meta_descriptions":1051},[1048],{"type":39,"text":1049,"spans":1050,"direction":23},"Post-event: how do you boost your event's impact?",[],[1052],{"type":39,"text":1053,"spans":1054,"direction":23},"Concrete tips to manage your post-event logistics and communication, keep your attendees engaged, and boost your ROI",[],[1056],{},"seo$1d8ee9fa-aaff-44ad-a6ae-bb418c4fd7d7",{"id":1059,"lang":500,"type":9,"uid":1060},"akYmoxIAACoAyuCD","post-evenement",{"id":1062,"uid":1063,"url":8,"type":9,"tags":1064,"first_publication_date":1065,"slugs":1066,"linked_documents":1068,"lang":16,"data":1069,"_source":1373},"en_blog_article_quels-kpi-mesurer-pour-les-evenements-de-communication","which-kpis-to-measure-for-communication-and-awareness",[11],"2026-07-02T10:07:57+0000",[1067],"quels-kpi-mesurer-pour-les-evenements-de-communication-et-notoriete-",[],{"distribution":11,"article_title":1070,"author_name":1074,"publication_date":1075,"banner_image":1076,"article_content":1084,"main_tag":482,"body":1359},[1071],{"type":20,"text":1072,"spans":1073,"direction":23},"Which KPIs to measure for communication and brand awareness events?",[],"Syrian Fis","2024-06-14T12:50:00+0000",{"dimensions":1077,"alt":1078,"copyright":8,"url":1079,"id":1080,"edit":1081},{"width":28,"height":29},"Loudspeaker on an orange background","https://images.prismic.io/digi-www/99a2319e-8411-4851-ac80-8f064eaf2a79_megaphone.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2025%2C1350&w=900&h=600","YKzHvxAAACYAWd3m",{"x":34,"y":34,"zoom":1082,"background":1083},0.6666666666666666,"#fff",[1085,1088,1090,1093,1095,1098,1103,1108,1111,1113,1116,1118,1123,1125,1128,1130,1133,1135,1138,1142,1146,1148,1151,1153,1156,1158,1162,1164,1167,1169,1173,1175,1178,1180,1183,1185,1194,1196,1199,1201,1205,1207,1211,1214,1217,1221,1223,1226,1232,1245,1247,1249,1252,1254,1260,1263,1265,1269,1271,1274,1277,1279,1282,1284,1292,1294,1297,1299,1302,1304,1307,1310,1313,1315,1319,1321,1324,1326,1329,1332,1335,1338,1342,1344,1349,1351,1354,1356],{"type":39,"text":1086,"spans":1087,"direction":23},"One of the goals of events is to draw attention to your brand. In this article on communication and brand awareness events, we'll walk you through the relevant KPIs to help you measure their success. ",[],{"type":39,"text":43,"spans":1089,"direction":23},[],{"type":39,"text":1091,"spans":1092,"direction":23},"Whether it's a product launch, the presentation of a new offering, a special company celebration, or a client event, your event serves marketing purposes.",[],{"type":39,"text":43,"spans":1094,"direction":23},[],{"type":39,"text":1096,"spans":1097,"direction":23},"There are two types of events: ",[],{"type":1099,"text":1100,"spans":1101,"direction":23},"o-list-item","Those that celebrate a unique occasion: the aim is to create an emotional bond between attendees and the brand (or project). As a secondary goal, you may also want media coverage of the company. \nFor example, a company anniversary celebration, a groundbreaking ceremony, a grand opening.\n",[1102],{"start":34,"end":949,"type":56},{"type":1099,"text":1104,"spans":1105,"direction":23},"Those with a commercial objective: here, the goal is to engage attendees, convince them, and win them over to the company's cause. \nFor example: client events, product launches, sales roadshows, press presentations, etc.",[1106],{"start":34,"end":1107,"type":56},34,{"type":39,"text":1109,"spans":1110,"direction":23},"To define your KPIs, you need to rigorously align them with your event's objectives. This question needs to be addressed at the design phase, not after the event.",[],{"type":39,"text":43,"spans":1112,"direction":23},[],{"type":39,"text":1114,"spans":1115,"direction":23},"Consult with the various stakeholders: sales management, marketing manager, media and press manager, and communications manager, to align on objectives ahead of the event.\n\nThis article gives you some ideas for indicators to help you measure the success or failure of your event:",[],{"type":39,"text":43,"spans":1117,"direction":23},[],{"type":60,"text":1119,"spans":1120,"direction":23},"💸 Sales KPIs and indicators",[1121],{"start":34,"end":1122,"type":56},28,{"type":39,"text":43,"spans":1124,"direction":23},[],{"type":39,"text":1126,"spans":1127,"direction":23},"If your event serves more of a commercial purpose (particularly for B2B events), you'll need to measure its impact in terms of opportunities created, new contacts, or partnerships initiated.",[],{"type":39,"text":43,"spans":1129,"direction":23},[],{"type":39,"text":1131,"spans":1132,"direction":23},"For this to work, you may need to sync certain key information from your CRM (Salesforce, Pipedrive, etc.) with your event management software (Digitevent, of course). You'll then be able to measure your event's impact on your business and get a rough idea of its ROI. ",[],{"type":39,"text":43,"spans":1134,"direction":23},[],{"type":39,"text":1136,"spans":1137,"direction":23},"You can rely on indicators such as: ",[],{"type":39,"text":1139,"spans":1140,"direction":23},"Revenue from the event = (Number of open deals x average deal value x deal conversion rate)",[1141],{"start":34,"end":74,"type":56},{"type":39,"text":1143,"spans":1144,"direction":23},"Cost per lead collected = Estimated revenue from the event / Total cost of the event.",[1145],{"start":34,"end":357,"type":56},{"type":39,"text":43,"spans":1147,"direction":23},[],{"type":39,"text":1149,"spans":1150,"direction":23},"These indicators will let you determine an Event Return on Investment (ROI). This purely factual analysis is the most direct one, and it will let you quickly calculate your event's profitability to help guide future, more optimized marketing efforts. ",[],{"type":39,"text":43,"spans":1152,"direction":23},[],{"type":39,"text":1154,"spans":1155,"direction":23},"Of course, this calculation is an underestimate, since it doesn't account for the awareness and reassurance impact: media, social, and commercial effects over the medium term.",[],{"type":39,"text":43,"spans":1157,"direction":23},[],{"type":60,"text":1159,"spans":1160,"direction":23},"👋 Attendance KPIs and indicators",[1161],{"start":34,"end":352,"type":56},{"type":39,"text":43,"spans":1163,"direction":23},[],{"type":39,"text":1165,"spans":1166,"direction":23},"Attendance (turnout) is an important metric for any event. As proof of how effective your communication campaigns around it were, the attendance rate (for both online and in-person events) can be calculated as follows:",[],{"type":39,"text":43,"spans":1168,"direction":23},[],{"type":39,"text":1170,"spans":1171,"direction":23},"Attendance rate = (Number of attendees present at the event / Number of invitees) x100",[1172],{"start":34,"end":146,"type":56},{"type":39,"text":43,"spans":1174,"direction":23},[],{"type":39,"text":1176,"spans":1177,"direction":23},"You can compare this attendance rate with your targets, or simply with your past events, to gauge your progress.",[],{"type":39,"text":43,"spans":1179,"direction":23},[],{"type":39,"text":1181,"spans":1182,"direction":23},"This calculation relates to the well-known \"no-shows\": invitees who confirm their attendance but don't show up on the day, and so aren't counted as visitors or attendees at the event.",[],{"type":39,"text":43,"spans":1184,"direction":23},[],{"type":39,"text":1186,"spans":1187,"direction":23},"No-show rate = (Number of attendees not checked in among confirmed attendees / number of confirmed attendees) x100 \n\nTo collect this data, use our check-in app for tablets and smartphones during your events, giving you real-time visibility (arrival time, reports, etc.) into your guests' arrivals. Reviewing these dashboards afterward is also extremely valuable and shouldn't be underestimated.",[1188,1189],{"start":34,"end":155,"type":56},{"start":1190,"end":1191,"type":264,"data":1192},147,159,{"link_type":266,"url":1193,"target":268},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"type":39,"text":43,"spans":1195,"direction":23},[],{"type":39,"text":1197,"spans":1198,"direction":23},"The attendance rate gives you a measure of how relevant your theme is and how well the event's promise matches its target audience. This indicator alone doesn't tell you whether the event was a success, but it does show its potential! ",[],{"type":39,"text":43,"spans":1200,"direction":23},[],{"type":60,"text":1202,"spans":1203,"direction":23},"😀 Attendee satisfaction KPIs",[1204],{"start":34,"end":195,"type":56},{"type":39,"text":43,"spans":1206,"direction":23},[],{"type":1099,"text":1208,"spans":1209,"direction":23},"Net Promoter Score: ",[1210],{"start":34,"end":461,"type":56},{"type":39,"text":1212,"spans":1213,"direction":23},"The Net Promoter Score (or NPS) is an indicator of your event's overall satisfaction rate. This tool is widely used in events, and it's a well-known analysis metric, one of the main ones when it comes to satisfaction (whether of customers or employees).",[],{"type":39,"text":1215,"spans":1216,"direction":23},"Typically: ",[],{"type":39,"text":1218,"spans":1219,"direction":23},"Net Promoter Score = (Promoter rate - Detractor rate) x100",[1220],{"start":34,"end":213,"type":56},{"type":39,"text":43,"spans":1222,"direction":23},[],{"type":39,"text":1224,"spans":1225,"direction":23},"Note that neutral (passive) responses are excluded from the NPS and considered not relevant.",[],{"type":39,"text":1227,"spans":1228,"direction":23},"To calculate your NPS, run a post-event survey. You can send an email campaign with a satisfaction survey directly from the Digitevent tool. ",[1229],{"start":1230,"end":544,"type":264,"data":1231},124,{"link_type":266,"url":479,"target":268},{"type":39,"text":1233,"spans":1234,"direction":23},"If you'd rather collect this information directly at your event, have your guests fill out these questionnaires using tablets (with built-in quizzes) and work with an event hosting and hostess agency. ",[1235,1240],{"start":1236,"end":1237,"type":264,"data":1238},112,149,{"link_type":266,"url":1239,"target":268},"https://www.handyamo.com/expertise/street-marketing",{"start":1241,"end":1242,"type":264,"data":1243},167,199,{"link_type":266,"url":1244,"target":268},"https://www.agence-labelleequipe.com/evenementiel/",{"type":39,"text":43,"spans":1246,"direction":23},[],{"type":39,"text":43,"spans":1248,"direction":23},[],{"type":39,"text":1250,"spans":1251,"direction":23},"After the event, it's standard practice (but crucial) to give your attendees a satisfaction questionnaire. It's very useful, particularly for calculating several key indicators: did your event create an emotional connection? Did it improve your brand image? Did it help your prospects better understand your product?",[],{"type":39,"text":43,"spans":1253,"direction":23},[],{"type":39,"text":1255,"spans":1256,"direction":23},"     2. Qualitative survey: ",[1257,1258],{"start":34,"end":420,"type":56},{"start":1259,"end":1122,"type":56},8,{"type":39,"text":1261,"spans":1262,"direction":23},"This kind of survey doesn't need to be filled out by everyone. Sometimes it's better to take the time for an in-depth conversation with 10 promoters and 10 detractors than to use a tedious questionnaire that's hard to interpret.",[],{"type":39,"text":43,"spans":1264,"direction":23},[],{"type":60,"text":1266,"spans":1267,"direction":23},"📣 Brand awareness KPIs and indicators",[1268],{"start":34,"end":949,"type":56},{"type":39,"text":43,"spans":1270,"direction":23},[],{"type":70,"text":1272,"spans":1273,"direction":23},"Press coverage: ",[],{"type":39,"text":1275,"spans":1276,"direction":23},"The press (print, TV, or web) is one of the main levers for getting people talking about you (and your event). ",[],{"type":39,"text":43,"spans":1278,"direction":23},[],{"type":39,"text":1280,"spans":1281,"direction":23},"If you invite journalists, make sure to follow up with them on the results of their visit. To do this, you'll definitely need to prepare a press kit for them. \n\nFor the online press or influencers (blogs, etc.), track your backlinks to find press articles that mention your company or event (via Ahrefs, Google Search Console, SEMrush, etc.). You can also ask them to write content mentioning your company, or create it yourself for an even better effect.",[],{"type":39,"text":43,"spans":1283,"direction":23},[],{"type":39,"text":1285,"spans":1286,"direction":23},"You can trace the source of every article and every mention of your site by asking influencers or press officers to add UTM parameters to their links to your site.",[1287],{"start":1288,"end":1289,"type":264,"data":1290},120,123,{"link_type":266,"url":1291,"target":268},"https://www.definitions-marketing.com/definition/utm/",{"type":39,"text":43,"spans":1293,"direction":23},[],{"type":39,"text":1295,"spans":1296,"direction":23},"This press coverage increases your visibility in the media, as well as your e-reputation and your SEO score. ",[],{"type":39,"text":43,"spans":1298,"direction":23},[],{"type":39,"text":1300,"spans":1301,"direction":23},"To measure the impact, it may be wise to use conversion links specific to the event (e.g., a dedicated promo code, or a specific destination URL).",[],{"type":39,"text":43,"spans":1303,"direction":23},[],{"type":70,"text":1305,"spans":1306,"direction":23},"Number of social media followers:",[],{"type":39,"text":1308,"spans":1309,"direction":23},"Your social media channels are probably already one of the ways you communicate with your various audiences.",[],{"type":39,"text":1311,"spans":1312,"direction":23},"Your follower count is one of the obvious indicators to track to see how your event performed in terms of your company's brand awareness.",[],{"type":39,"text":43,"spans":1314,"direction":23},[],{"type":39,"text":1316,"spans":1317,"direction":23},"Follower growth = ((Number of followers 1 week after the event - Number of followers 1 month before the event) / Number of followers 1 month before the event) x100",[1318],{"start":34,"end":146,"type":56},{"type":39,"text":43,"spans":1320,"direction":23},[],{"type":39,"text":1322,"spans":1323,"direction":23},"You can also track tags, shares, and views on your social posts. To maximize these results, create ways for your audience to engage during the event, such as hashtags specific to it. This will let you go further than simply calculating the change in follower count.",[],{"type":39,"text":43,"spans":1325,"direction":23},[],{"type":70,"text":1327,"spans":1328,"direction":23},"Traffic to your website:",[],{"type":39,"text":1330,"spans":1331,"direction":23},"Once someone knows a company's name, a potential customer's first instinct is to search for it on Google. \n",[],{"type":39,"text":1333,"spans":1334,"direction":23},"Of course, if you're a B2C brand organizing an event with limited reach, this indicator may not be relevant (since the event might be a small part of your overall volume).",[],{"type":39,"text":1336,"spans":1337,"direction":23},"If you see your Google Analytics traffic spike during your event, you've probably boosted your brand awareness! ",[],{"type":39,"text":1339,"spans":1340,"direction":23},"Web traffic growth = (Traffic change After Event / Before Event) x100",[1341],{"start":34,"end":125,"type":56},{"type":39,"text":43,"spans":1343,"direction":23},[],{"type":60,"text":1345,"spans":1346,"direction":23},"Conclusion",[1347],{"start":34,"end":1348,"type":56},10,{"type":39,"text":43,"spans":1350,"direction":23},[],{"type":39,"text":1352,"spans":1353,"direction":23},"The benefit of measuring all these KPIs is also having reports, improving future editions, and having arguments to support your event strategy. Digitevent provides a real-time dashboard for your event, giving you a data-driven approach to your event strategy. ",[],{"type":39,"text":43,"spans":1355,"direction":23},[],{"type":39,"text":1357,"spans":1358,"direction":23},"Be creative, and keep in mind that this article isn't an exhaustive list of metrics. The main thing is to adapt your dashboards to your line of work. Don't be a perfectionist: perfect is the enemy of good. The worst thing would be to forget to measure performance; finding the perfect indicator can take time :)",[],[1360],{"primary":1361,"items":1370,"id":1372,"slice_type":497,"slice_label":8},{"seo_title":1362,"seo_meta_descriptions":1366},[1363],{"type":39,"text":1364,"spans":1365,"direction":23},"How to measure the effectiveness of B2B trade shows in 2021?",[],[1367],{"type":39,"text":1368,"spans":1369,"direction":23},"Company celebrations or awareness events: discover the essential KPIs to define your event communication objectives.",[],[1371],{},"seo$7ef16246-9e54-4f0f-ae95-7f33c3cf6daf",{"id":1374,"lang":500,"type":9,"uid":1375},"akYm0hIAACwAyuEw","quels-kpi-mesurer-pour-les-evenements-de-communication",{"id":1377,"uid":1378,"url":8,"type":9,"tags":1379,"first_publication_date":1380,"slugs":1381,"linked_documents":1383,"lang":16,"data":1384,"_source":2308},"en_blog_article_plateforme-evenementielle","event-management-platform",[11],"2026-07-02T10:07:54+0000",[1382],"comment-choisir-sa-plateforme-evenementielle-",[],{"distribution":11,"article_title":1385,"author_name":24,"publication_date":1389,"banner_image":1390,"article_content":1397,"main_tag":482,"body":2295},[1386],{"type":20,"text":1387,"spans":1388,"direction":23},"How to choose your event platform?",[],"2026-03-24T09:00:00+0000",{"dimensions":1391,"alt":1393,"copyright":8,"url":1394,"id":1395,"edit":1396},{"width":28,"height":1392},601,"Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.","https://images.prismic.io/digi-www/acFH3pGXnQHGY21__Gemini_Generated_Image_cqpjscqpjscqpjsc-1.webp?auto=format%2Ccompress&rect=0%2C0%2C899%2C600&w=900&h=601","acFH3pGXnQHGY21_",{"x":34,"y":34,"zoom":35,"background":36},[1398,1406,1411,1413,1416,1418,1421,1431,1434,1438,1441,1443,1446,1449,1453,1457,1461,1463,1465,1468,1470,1473,1476,1480,1484,1488,1492,1494,1496,1499,1501,1504,1507,1509,1512,1515,1520,1522,1525,1531,1534,1543,1547,1551,1556,1558,1560,1563,1565,1568,1571,1574,1578,1582,1586,1590,1592,1594,1597,1599,1602,1605,1608,1611,1615,1619,1623,1625,1627,1630,1633,1635,1647,1649,1652,1655,1660,1662,1666,1668,1672,1676,1680,1684,1691,1693,1695,1698,1700,1703,1707,1710,1714,1719,1723,1727,1729,1731,1737,1741,1744,1746,1749,1751,1754,1757,1760,1764,1768,1772,1776,1780,1782,1784,1787,1789,1792,1798,1801,1808,1812,1816,1820,1824,1826,1828,1831,1833,1836,1839,1842,1851,1858,1860,1862,1865,1868,1870,1873,1876,1879,1883,1887,1891,1895,1897,1899,1902,1904,1907,1910,1913,1917,1921,1925,1929,1931,1933,1937,1939,1942,1947,1951,1954,1957,1960,1963,1966,1968,1970,1973,1975,1978,1981,1984,1988,1992,1996,1998,2000,2006,2008,2011,2014,2017,2019,2022,2025,2028,2032,2039,2043,2047,2049,2051,2054,2057,2060,2064,2068,2072,2076,2078,2080,2083,2086,2089,2093,2097,2104,2108,2110,2112,2115,2118,2121,2125,2129,2133,2137,2139,2141,2144,2147,2150,2154,2158,2162,2166,2168,2170,2173,2179,2181,2185,2192,2196,2200,2204,2208,2210,2212,2215,2217,2220,2223,2225,2229,2233,2237,2241,2243,2245,2248,2250,2253,2256,2259,2263,2270,2274,2276,2279,2282,2285,2288,2290],{"type":39,"text":1399,"spans":1400,"direction":23},"Wondering how to choose an event platform that's genuinely suited to your professional events? Between registration tools, ticketing solutions, event apps, and event management software, the choice is vast, and sometimes confusing. \n",[1401],{"start":1402,"end":1403,"type":264,"data":1404},160,185,{"link_type":266,"url":1405,"target":268},"https://www.digitevent.com/en/blog/corporate-event-management-software",{"type":39,"text":1407,"spans":1408,"direction":23},"Here's the complete guide to choosing the event platform that will help you manage your events more efficiently and improve your attendees' experience.",[1409],{"start":1410,"end":1236,"type":56},7,{"type":39,"text":43,"spans":1412,"direction":23},[],{"type":60,"text":1414,"spans":1415,"direction":23},"What is an event platform, and what is it really for?",[],{"type":39,"text":43,"spans":1417,"direction":23},[],{"type":105,"text":1419,"spans":1420,"direction":23},"Event platform vs. “a la carte” tools",[],{"type":39,"text":1422,"spans":1423,"direction":23},"For a long time, organizers used several tools to manage an event: a ticketing software, an emailing tool for invitations, a spreadsheet for attendee management, a check-in tool, etc. ",[1424,1429],{"start":1425,"end":1426,"type":264,"data":1427},69,87,{"link_type":266,"url":1428,"target":268},"https://www.digitevent.com/en/blog/ticketing-software",{"start":1426,"end":1430,"type":56},89,{"type":39,"text":1432,"spans":1433,"direction":23},"The result? A complex organization, scattered data, and a lot of time lost to coordination.",[],{"type":39,"text":1435,"spans":1436,"direction":23},"By contrast, a complete event platform centralizes all these features in a single tool. ",[1437],{"start":155,"end":949,"type":56},{"type":39,"text":1439,"spans":1440,"direction":23},"In practice, you move from a stack of tools to a global event solution, designed to manage every stage of your event and centralize attendee data.",[],{"type":39,"text":43,"spans":1442,"direction":23},[],{"type":105,"text":1444,"spans":1445,"direction":23},"Who are event platforms for?",[],{"type":39,"text":1447,"spans":1448,"direction":23},"Today, event management platforms are used across many roles. And for good reason: they make life easier for every team involved in organizing an event.",[],{"type":70,"text":1450,"spans":1451,"direction":23},"Marketing and communication teams use them to generate leads, build brand visibility, and manage invitations.",[1452],{"start":34,"end":352,"type":56},{"type":70,"text":1454,"spans":1455,"direction":23},"Event managers and event agencies rely on these tools to run logistics, registration, and the attendee experience.",[1456],{"start":34,"end":352,"type":56},{"type":70,"text":1458,"spans":1459,"direction":23},"Sales or HR teams use them to organize client, partner, or employee events.",[1460],{"start":34,"end":130,"type":56},{"type":39,"text":43,"spans":1462,"direction":23},[],{"type":39,"text":43,"spans":1464,"direction":23},[],{"type":39,"text":1466,"spans":1467,"direction":23},"Either way, the promise stays the same: better event organization, time saved, and centralized data.",[],{"type":39,"text":43,"spans":1469,"direction":23},[],{"type":105,"text":1471,"spans":1472,"direction":23},"The 4 functions of an event platform",[],{"type":39,"text":1474,"spans":1475,"direction":23},"A professional event platform generally covers four main functions, each matching a key stage in organizing an event.",[],{"type":70,"text":1477,"spans":1478,"direction":23},"Attracting attendees: registration pages, invitations, ticketing",[1479],{"start":34,"end":461,"type":56},{"type":70,"text":1481,"spans":1482,"direction":23},"Managing the event: attendee database, program, event logistics ",[1483],{"start":34,"end":250,"type":56},{"type":70,"text":1485,"spans":1486,"direction":23},"Engaging attendees: networking, personalized agenda, event app",[1487],{"start":34,"end":250,"type":56},{"type":70,"text":1489,"spans":1490,"direction":23},"Measuring results: statistics, performance analysis (attendance, satisfaction, ROI)",[1491],{"start":34,"end":130,"type":56},{"type":39,"text":43,"spans":1493,"direction":23},[],{"type":39,"text":43,"spans":1495,"direction":23},[],{"type":39,"text":1497,"spans":1498,"direction":23},"In other words, an event management platform lets you run the entire event lifecycle, from registration through post-event analysis.",[],{"type":39,"text":43,"spans":1500,"direction":23},[],{"type":60,"text":1502,"spans":1503,"direction":23},"What are the benefits of an event platform?",[],{"type":39,"text":1505,"spans":1506,"direction":23},"Organizing a professional event involves many teams, tools, and processes. Invitations, registration, logistics, communication, attendee follow-up: coordination can quickly become complex. This is exactly where an event platform comes in.",[],{"type":39,"text":43,"spans":1508,"direction":23},[],{"type":105,"text":1510,"spans":1511,"direction":23},"Centralize to save time (and reduce errors)",[],{"type":39,"text":1513,"spans":1514,"direction":23},"When an event is managed with several tools, data ends up scattered. The result: files passed back and forth between teams, a higher risk of errors in attendee lists, time-consuming repetitive tasks, and harder coordination.",[],{"type":39,"text":1516,"spans":1517,"direction":23},"An event management platform centralizes all information in one place. In practice, you get a single tool to manage your event from start to finish. Fewer manual steps, less risk of error, and above all, much less time lost.",[1518],{"start":1519,"end":1190,"type":56},94,{"type":39,"text":43,"spans":1521,"direction":23},[],{"type":105,"text":1523,"spans":1524,"direction":23},"Standardized processes for better-organized events",[],{"type":39,"text":1526,"spans":1527,"direction":23},"When a company organizes several events a year (conferences, seminars, trade shows, client events, etc.), processes can quickly start to vary from one project to the next.",[1528],{"start":568,"end":1425,"type":264,"data":1529},{"link_type":266,"url":1530,"target":268},"https://www.digitevent.com/en/blog/organize-corporate-seminar-guide",{"type":39,"text":1532,"spans":1533,"direction":23},"With an event platform, you can standardize your organization, for example through:",[],{"type":70,"text":1535,"spans":1536,"direction":23},"Templates for registration pages or event websites",[1537,1539],{"start":34,"end":1538,"type":56},32,{"start":1540,"end":84,"type":264,"data":1541},36,{"link_type":266,"url":1542,"target":268},"https://www.digitevent.com/en/blog/event-website-seo-guide",{"type":70,"text":1544,"spans":1545,"direction":23},"Email templates and invitations",[1546],{"start":34,"end":155,"type":56},{"type":70,"text":1548,"spans":1549,"direction":23},"Automated workflows for registration",[1550],{"start":34,"end":125,"type":56},{"type":70,"text":1552,"spans":1553,"direction":23},"Clear management of roles and permissions",[1554],{"start":34,"end":1555,"type":56},25,{"type":39,"text":43,"spans":1557,"direction":23},[],{"type":39,"text":43,"spans":1559,"direction":23},[],{"type":39,"text":1561,"spans":1562,"direction":23},"The result: every event becomes easier to organize. Teams become more efficient, event management runs more smoothly, and new projects launch much faster.",[],{"type":39,"text":43,"spans":1564,"direction":23},[],{"type":105,"text":1566,"spans":1567,"direction":23},"Clear oversight thanks to a “single source of truth”",[],{"type":39,"text":1569,"spans":1570,"direction":23},"An event isn't just about organizing it, you also need to measure its impact. How many attendees were actually there? What level of engagement during the conferences? How many leads were generated?",[],{"type":39,"text":1572,"spans":1573,"direction":23},"An event management platform makes it easy to answer these questions, thanks to:",[],{"type":70,"text":1575,"spans":1576,"direction":23},"Real-time dashboards",[1577],{"start":34,"end":461,"type":56},{"type":70,"text":1579,"spans":1580,"direction":23},"Attendee data exports",[1581],{"start":34,"end":213,"type":56},{"type":70,"text":1583,"spans":1584,"direction":23},"Registration and attendance statistics",[1585],{"start":34,"end":949,"type":56},{"type":70,"text":1587,"spans":1588,"direction":23},"Syncing with your CRM or marketing tools",[1589],{"start":34,"end":213,"type":56},{"type":39,"text":43,"spans":1591,"direction":23},[],{"type":39,"text":43,"spans":1593,"direction":23},[],{"type":39,"text":1595,"spans":1596,"direction":23},"This gives you a single source of truth to analyze your events' performance and improve the next ones.",[],{"type":39,"text":43,"spans":1598,"direction":23},[],{"type":60,"text":1600,"spans":1601,"direction":23},"What are the key criteria for choosing your tool?",[],{"type":105,"text":1603,"spans":1604,"direction":23},"Must-haves for the attendee experience",[],{"type":39,"text":1606,"spans":1607,"direction":23},"A successful event starts with a smooth user experience. Every interaction with your attendees (before, during, and after the event) should be simple, intuitive, and consistent with your brand image.",[],{"type":39,"text":1609,"spans":1610,"direction":23},"A high-performing event platform must therefore support the entire attendee journey: ",[],{"type":70,"text":1612,"spans":1613,"direction":23},"Before the event: browsing the event website or landing pages, quick and simple registration, choosing workshops or sessions from the program, practical information to prepare for attending.",[1614],{"start":34,"end":146,"type":56},{"type":70,"text":1616,"spans":1617,"direction":23},"On the day : event access and fast check-in, a personalized agenda, networking or matchmaking between attendees, useful notifications during the event.",[1618],{"start":34,"end":412,"type":56},{"type":70,"text":1620,"spans":1621,"direction":23},"After the event: follow-up communications, satisfaction surveys, access to replays for hybrid or digital events",[1622],{"start":34,"end":155,"type":56},{"type":39,"text":43,"spans":1624,"direction":23},[],{"type":39,"text":43,"spans":1626,"direction":23},[],{"type":39,"text":1628,"spans":1629,"direction":23},"But that's not all. The quality of the attendee experience also depends on customizing your platform to your brand colors, the platform's stability (it needs to handle large volumes of traffic), and an offline mode to run check-in even without a connection.",[],{"type":39,"text":1631,"spans":1632,"direction":23},"Keep this in mind: a smooth experience for your attendees becomes a reassuring one for organizers.",[],{"type":39,"text":43,"spans":1634,"direction":23},[],{"type":39,"text":1636,"spans":1637,"direction":23},"💬 “Too many organizers still choose their platform based on features alone. In reality, the real difference comes down to user experience and data management. The success of an event mostly comes down to how smooth and personalized the experience is for the attendee: simple registration, fast check-in, easy interactions, post-event follow-up. A good event platform should orchestrate this entire journey, while helping organizers run their projects through data. And this centralization of event management then lets them save time to reinvest in designing a distinctive, memorable experience. ”, Cannelle Guinet, Customer Success ",[1638,1640,1643,1646],{"start":34,"end":1639,"type":422},595,{"start":1641,"end":1642,"type":422},596,598,{"start":1642,"end":594,"type":264,"data":1644},{"link_type":266,"url":1645,"target":268},"https://www.linkedin.com/in/cannelle-guinet-43781222a/",{"start":1642,"end":594,"type":56},{"type":39,"text":43,"spans":1648,"direction":23},[],{"type":105,"text":1650,"spans":1651,"direction":23},"Must-haves for production ",[],{"type":39,"text":1653,"spans":1654,"direction":23},"Organizing an event is a complex project. Between managing registrations, coordinating speakers, on-site logistics, and communication, event teams need a simple, reliable tool.",[],{"type":39,"text":1656,"spans":1657,"direction":23},"The first thing to check is therefore the usability of the event platform. A good solution should let you quickly create an event, manage registrations and invitations, edit content easily, and manage attendees without complicated steps.",[1658],{"start":888,"end":1659,"type":56},73,{"type":39,"text":43,"spans":1661,"direction":23},[],{"type":39,"text":1663,"spans":1664,"direction":23},"Next, customer support is a criterion that's often underestimated, yet essential. In practice, you need to be able to count on responsive support, fast technical assistance, and a hotline available on the day in case something unexpected happens. ",[1665],{"start":833,"end":74,"type":56},{"type":39,"text":43,"spans":1667,"direction":23},[],{"type":39,"text":1669,"spans":1670,"direction":23},"Finally, some platforms may offer useful additional services, such as: ",[1671],{"start":1107,"end":462,"type":56},{"type":70,"text":1673,"spans":1674,"direction":23},"Strategic support for your events",[1675],{"start":34,"end":130,"type":56},{"type":70,"text":1677,"spans":1678,"direction":23},"On-site teams",[1679],{"start":34,"end":178,"type":56},{"type":70,"text":1681,"spans":1682,"direction":23},"Access control equipment rental",[1683],{"start":34,"end":120,"type":56},{"type":70,"text":1685,"spans":1686,"direction":23},"Printing of event badges",[1687,1690],{"start":477,"end":79,"type":264,"data":1688},{"link_type":266,"url":1689,"target":268},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"start":34,"end":79,"type":56},{"type":39,"text":43,"spans":1692,"direction":23},[],{"type":39,"text":43,"spans":1694,"direction":23},[],{"type":39,"text":1696,"spans":1697,"direction":23},"These services can make a real difference when organizing large-scale events.",[],{"type":39,"text":43,"spans":1699,"direction":23},[],{"type":105,"text":1701,"spans":1702,"direction":23},"Must-haves for data",[],{"type":39,"text":1704,"spans":1705,"direction":23},"Today, an event is also a strategic lever for marketing data. Your platform should therefore let you easily collect, analyze, and use the information tied to your events.",[1706],{"start":245,"end":462,"type":56},{"type":39,"text":1708,"spans":1709,"direction":23},"This includes:",[],{"type":70,"text":1711,"spans":1712,"direction":23},"Tracking your event KPIs",[1713],{"start":34,"end":79,"type":56},{"type":70,"text":1715,"spans":1716,"direction":23},"Monitoring registration and attendance rates",[1717],{"start":34,"end":1718,"type":56},44,{"type":70,"text":1720,"spans":1721,"direction":23},"Analyzing attendee engagement",[1722],{"start":34,"end":195,"type":56},{"type":70,"text":1724,"spans":1725,"direction":23},"Measuring satisfaction",[1726],{"start":34,"end":74,"type":56},{"type":39,"text":43,"spans":1728,"direction":23},[],{"type":39,"text":43,"spans":1730,"direction":23},[],{"type":39,"text":1732,"spans":1733,"direction":23},"For B2B events, it's also essential to be able to track generated leads and analyze interactions between attendees.",[1734],{"start":420,"end":726,"type":264,"data":1735},{"link_type":266,"url":1736,"target":268},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":39,"text":1738,"spans":1739,"direction":23},"Finally, always check the platform's integration capabilities. A good solution should be able to connect to your existing tools: CRM, marketing tools, analytics solutions, etc. ",[1740],{"start":179,"end":568,"type":56},{"type":39,"text":1742,"spans":1743,"direction":23},"This ensures your event data feeds directly into your marketing and sales strategy, so your event becomes a genuine source of value.",[],{"type":39,"text":43,"spans":1745,"direction":23},[],{"type":60,"text":1747,"spans":1748,"direction":23},"7 key steps to choosing your event platform",[],{"type":39,"text":43,"spans":1750,"direction":23},[],{"type":105,"text":1752,"spans":1753,"direction":23},"Step 1: clarify your goals ",[],{"type":39,"text":1755,"spans":1756,"direction":23},"Even before comparing solutions on the market, start with a simple question: why are you organizing these events? ",[],{"type":39,"text":1758,"spans":1759,"direction":23},"Goals can vary widely from one company to another:",[],{"type":70,"text":1761,"spans":1762,"direction":23},"Generating marketing leads",[1763],{"start":34,"end":245,"type":56},{"type":70,"text":1765,"spans":1766,"direction":23},"Building your brand's visibility",[1767],{"start":34,"end":1538,"type":56},{"type":70,"text":1769,"spans":1770,"direction":23},"Building loyalty with clients or partners",[1771],{"start":34,"end":146,"type":56},{"type":70,"text":1773,"spans":1774,"direction":23},"Organizing internal HR events",[1775],{"start":34,"end":195,"type":56},{"type":70,"text":1777,"spans":1778,"direction":23},"Building a community around your company ",[1779],{"start":34,"end":461,"type":56},{"type":39,"text":43,"spans":1781,"direction":23},[],{"type":39,"text":43,"spans":1783,"direction":23},[],{"type":39,"text":1785,"spans":1786,"direction":23},"In practice, these goals will shape the features you need, as well as the data and performance indicators to track. In other words: your event strategy should guide your choice of platform.",[],{"type":39,"text":43,"spans":1788,"direction":23},[],{"type":105,"text":1790,"spans":1791,"direction":23},"Step 2: map out your events ",[],{"type":39,"text":1793,"spans":1794,"direction":23},"Not every company organizes the same kind of events. Some run a few internal seminars a year. Others run international conferences or trade shows bringing together several thousand attendees.",[1795],{"start":544,"end":262,"type":264,"data":1796},{"link_type":266,"url":1797,"target":268},"https://www.digitevent.com/en/blog/trade-show-organization",{"type":39,"text":1799,"spans":1800,"direction":23},"So take the time to identify:",[],{"type":70,"text":1802,"spans":1803,"direction":23},"The types of events you organize (conferences, trade shows, seminars, client events, etc.)",[1804,1807],{"start":420,"end":125,"type":264,"data":1805},{"link_type":266,"url":1806,"target":268},"https://www.digitevent.com/en/blog/event-type-according-to-objective",{"start":34,"end":1538,"type":56},{"type":70,"text":1809,"spans":1810,"direction":23},"The format: in-person, hybrid, or online event",[1811],{"start":34,"end":1348,"type":56},{"type":70,"text":1813,"spans":1814,"direction":23},"The average number of attendees",[1815],{"start":34,"end":120,"type":56},{"type":70,"text":1817,"spans":1818,"direction":23},"How often you hold events during the year",[1819],{"start":34,"end":577,"type":56},{"type":70,"text":1821,"spans":1822,"direction":23},"Logistical complexity: multiple rooms, multiple venues, streaming, etc.",[1823],{"start":34,"end":213,"type":56},{"type":39,"text":43,"spans":1825,"direction":23},[],{"type":39,"text":43,"spans":1827,"direction":23},[],{"type":39,"text":1829,"spans":1830,"direction":23},"This mapping will help you choose a solution that can handle your events at their real scale.",[],{"type":39,"text":43,"spans":1832,"direction":23},[],{"type":105,"text":1834,"spans":1835,"direction":23},"Step 3: formalize your “must-haves” vs. “nice-to-haves”",[],{"type":39,"text":1837,"spans":1838,"direction":23},"Every event platform offers plenty of features. But not all of them are essential.",[],{"type":39,"text":1840,"spans":1841,"direction":23},"To make your choice easier, sort your needs into two categories:",[],{"type":70,"text":1843,"spans":1844,"direction":23},"Essential features: registration management, event website creation, ticketing and payment, access control and check-in, event reporting, etc. ",[1845,1846],{"start":34,"end":250,"type":56},{"start":1847,"end":1848,"type":264,"data":1849},111,119,{"link_type":266,"url":1850,"target":268},"https://www.digitevent.com/en/blog/check-in-app-guide",{"type":70,"text":1852,"spans":1853,"direction":23},"Secondary features: advanced networking, event mobile app, AI matchmaking, social wall, community features, etc. ",[1854,1855],{"start":34,"end":250,"type":56},{"start":577,"end":897,"type":264,"data":1856},{"link_type":266,"url":1857,"target":268},"https://www.digitevent.com/en/blog/why-adopt-event-app",{"type":39,"text":43,"spans":1859,"direction":23},[],{"type":39,"text":43,"spans":1861,"direction":23},[],{"type":39,"text":1863,"spans":1864,"direction":23},"Think in terms of features, but also your requirements around security standards, usability, and the vendor's commitment to their tool's performance.",[],{"type":39,"text":1866,"spans":1867,"direction":23},"This prioritization helps you choose an event platform that truly fits how you work.",[],{"type":39,"text":43,"spans":1869,"direction":23},[],{"type":105,"text":1871,"spans":1872,"direction":23},"Step 4: demand data centralization ",[],{"type":39,"text":1874,"spans":1875,"direction":23},"One of the biggest benefits of an event management platform is data centralization.",[],{"type":39,"text":1877,"spans":1878,"direction":23},"Your solution should let you:",[],{"type":70,"text":1880,"spans":1881,"direction":23},"Centralize your attendee database",[1882],{"start":34,"end":352,"type":56},{"type":70,"text":1884,"spans":1885,"direction":23},"Keep a history of your events",[1886],{"start":34,"end":195,"type":56},{"type":70,"text":1888,"spans":1889,"direction":23},"Segment your guests",[1890],{"start":34,"end":125,"type":56},{"type":70,"text":1892,"spans":1893,"direction":23},"Sync data with your CRM",[1894],{"start":34,"end":357,"type":56},{"type":39,"text":43,"spans":1896,"direction":23},[],{"type":39,"text":43,"spans":1898,"direction":23},[],{"type":39,"text":1900,"spans":1901,"direction":23},"This way, your events become a strategic source of marketing and sales data.",[],{"type":39,"text":43,"spans":1903,"direction":23},[],{"type":105,"text":1905,"spans":1906,"direction":23},"Step 5: secure compliance and governance ",[],{"type":39,"text":1908,"spans":1909,"direction":23},"Managing attendee data comes with regulatory obligations.",[],{"type":39,"text":1911,"spans":1912,"direction":23},"Your platform must therefore be:",[],{"type":70,"text":1914,"spans":1915,"direction":23},"GDPR-compliant",[1916],{"start":34,"end":726,"type":56},{"type":70,"text":1918,"spans":1919,"direction":23},"Transparent about data management",[1920],{"start":34,"end":352,"type":56},{"type":70,"text":1922,"spans":1923,"direction":23},"Compliant with consent and retention rules",[1924],{"start":34,"end":888,"type":56},{"type":70,"text":1926,"spans":1927,"direction":23},"ISO 27001 certified",[1928],{"start":34,"end":125,"type":56},{"type":39,"text":43,"spans":1930,"direction":23},[],{"type":39,"text":43,"spans":1932,"direction":23},[],{"type":39,"text":1934,"spans":1935,"direction":23},"Also check role and permission management, especially if several teams or partners can work on managing your events.",[1936],{"start":412,"end":577,"type":56},{"type":39,"text":43,"spans":1938,"direction":23},[],{"type":105,"text":1940,"spans":1941,"direction":23},"Step 6: test with a real case",[],{"type":39,"text":1943,"spans":1944,"direction":23},"Nothing replaces a hands-on test. Ideally, run a POC (Proof of Concept) on a real event, for example an internal event, a small seminar, or a smaller-scale conference. ",[1945],{"start":1946,"end":278,"type":56},49,{"type":39,"text":1948,"spans":1949,"direction":23},"Define success criteria up front:",[1950],{"start":1410,"end":357,"type":56},{"type":70,"text":1952,"spans":1953,"direction":23},"Ease of creating the event",[],{"type":70,"text":1955,"spans":1956,"direction":23},"Simplicity of registration",[],{"type":70,"text":1958,"spans":1959,"direction":23},"Smoothness of check-in",[],{"type":70,"text":1961,"spans":1962,"direction":23},"Quality of the data collected",[],{"type":70,"text":1964,"spans":1965,"direction":23},"Attendee satisfaction ",[],{"type":39,"text":43,"spans":1967,"direction":23},[],{"type":39,"text":43,"spans":1969,"direction":23},[],{"type":39,"text":1971,"spans":1972,"direction":23},"This test validates how the platform performs in real use.",[],{"type":39,"text":43,"spans":1974,"direction":23},[],{"type":105,"text":1976,"spans":1977,"direction":23},"Step 7: measure ROI ",[],{"type":39,"text":1979,"spans":1980,"direction":23},"Last step: measure your event platform's ROI before, during, and after the event. ",[],{"type":39,"text":1982,"spans":1983,"direction":23},"Analyze: ",[],{"type":70,"text":1985,"spans":1986,"direction":23},"Before the event: invitation performance and the registration rate.",[1987],{"start":34,"end":146,"type":56},{"type":70,"text":1989,"spans":1990,"direction":23},"During the event: the actual attendance rate, attendee engagement, networking interactions, etc. ",[1991],{"start":34,"end":146,"type":56},{"type":70,"text":1993,"spans":1994,"direction":23},"After the event: attendee satisfaction, leads generated, marketing or sales impact",[1995],{"start":34,"end":155,"type":56},{"type":39,"text":43,"spans":1997,"direction":23},[],{"type":39,"text":43,"spans":1999,"direction":23},[],{"type":39,"text":2001,"spans":2002,"direction":23},"To go further on this topic, check out our article on the essential event KPIs to prove your ROI and defend your budget. These indicators will help you run your events like true strategic projects.",[2003],{"start":195,"end":1848,"type":264,"data":2004},{"link_type":266,"url":2005,"target":268},"https://www.digitevent.com/en/blog/event-kpis",{"type":39,"text":43,"spans":2007,"direction":23},[],{"type":60,"text":2009,"spans":2010,"direction":23},"What features should you demand from an event platform?",[],{"type":39,"text":2012,"spans":2013,"direction":23},"Not all event platforms offer the same capabilities. Some are limited to registration or ticketing, while others cover the entire event management process, from communication through performance analysis.",[],{"type":39,"text":2015,"spans":2016,"direction":23},"If you want to choose a complete event platform, certain features are non-negotiable. Here are the main ones.",[],{"type":39,"text":43,"spans":2018,"direction":23},[],{"type":105,"text":2020,"spans":2021,"direction":23},"Registration, ticketing, and attendee journey",[],{"type":39,"text":2023,"spans":2024,"direction":23},"A good event management platform should simplify the whole registration phase.",[],{"type":39,"text":2026,"spans":2027,"direction":23},"Essential features:",[],{"type":70,"text":2029,"spans":2030,"direction":23},"Configurable registration forms",[2031],{"start":34,"end":120,"type":56},{"type":70,"text":2033,"spans":2034,"direction":23},"Invitation management and RSVP",[2035,2038],{"start":34,"end":213,"type":264,"data":2036},{"link_type":266,"url":2037,"target":268},"https://www.digitevent.com/en/blog/professional-event-invitation",{"start":34,"end":200,"type":56},{"type":70,"text":2040,"spans":2041,"direction":23},"Ticketing and online payment (if needed)",[2042],{"start":34,"end":195,"type":56},{"type":70,"text":2044,"spans":2045,"direction":23},"Automated transactional emails: confirmation, ticket delivery, practical information",[2046],{"start":34,"end":200,"type":56},{"type":39,"text":43,"spans":2048,"direction":23},[],{"type":39,"text":43,"spans":2050,"direction":23},[],{"type":105,"text":2052,"spans":2053,"direction":23},"Attendee management and database",[],{"type":39,"text":2055,"spans":2056,"direction":23},"An event generates a lot of information. Your platform should therefore let you centralize attendee data.",[],{"type":39,"text":2058,"spans":2059,"direction":23},"Key features:",[],{"type":70,"text":2061,"spans":2062,"direction":23},"Attendee directory",[2063],{"start":34,"end":250,"type":56},{"type":70,"text":2065,"spans":2066,"direction":23},"Segmenting your database, to target different types of guests: VIPs, prospects, clients, press, partners, etc.",[2067],{"start":34,"end":79,"type":56},{"type":70,"text":2069,"spans":2070,"direction":23},"Multi-event history",[2071],{"start":34,"end":125,"type":56},{"type":70,"text":2073,"spans":2074,"direction":23},"Data export or CRM sync",[2075],{"start":34,"end":412,"type":56},{"type":39,"text":43,"spans":2077,"direction":23},[],{"type":39,"text":43,"spans":2079,"direction":23},[],{"type":105,"text":2081,"spans":2082,"direction":23},"Communication and marketing automation",[],{"type":39,"text":2084,"spans":2085,"direction":23},"A high-performing event platform should also make your communication easier.",[],{"type":39,"text":2087,"spans":2088,"direction":23},"Important features:",[],{"type":70,"text":2090,"spans":2091,"direction":23},"Creating event websites or landing pages",[2092],{"start":34,"end":357,"type":56},{"type":70,"text":2094,"spans":2095,"direction":23},"Email campaigns and no-show follow-ups",[2096],{"start":34,"end":155,"type":56},{"type":70,"text":2098,"spans":2099,"direction":23},"Automated scenarios: registration confirmation, day-before reminder, post-event feedback, etc.",[2100,2101],{"start":34,"end":125,"type":56},{"start":1425,"end":612,"type":264,"data":2102},{"link_type":266,"url":2103,"target":268},"https://www.digitevent.com/en/blog/post-event-strategy",{"type":70,"text":2105,"spans":2106,"direction":23},"UTM tracking to measure performance",[2107],{"start":34,"end":477,"type":56},{"type":39,"text":43,"spans":2109,"direction":23},[],{"type":39,"text":43,"spans":2111,"direction":23},[],{"type":105,"text":2113,"spans":2114,"direction":23},"Content and program management",[],{"type":39,"text":2116,"spans":2117,"direction":23},"Program management is a central part of organizing an event.",[],{"type":39,"text":2119,"spans":2120,"direction":23},"Expected features: ",[],{"type":70,"text":2122,"spans":2123,"direction":23},"Scheduling for conferences, workshops, or sessions",[2124],{"start":34,"end":245,"type":56},{"type":70,"text":2126,"spans":2127,"direction":23},"Speaker management",[2128],{"start":34,"end":250,"type":56},{"type":70,"text":2130,"spans":2131,"direction":23},"Dedicated pages for the event's sponsors or partners",[2132],{"start":34,"end":155,"type":56},{"type":70,"text":2134,"spans":2135,"direction":23},"Streaming or replay for hybrid or digital events",[2136],{"start":34,"end":125,"type":56},{"type":39,"text":43,"spans":2138,"direction":23},[],{"type":39,"text":43,"spans":2140,"direction":23},[],{"type":105,"text":2142,"spans":2143,"direction":23},"Check-in, access control, and on-site logistics",[],{"type":39,"text":2145,"spans":2146,"direction":23},"On the day, everything needs to run smoothly. ",[],{"type":39,"text":2148,"spans":2149,"direction":23},"A professional event platform should therefore offer:",[],{"type":70,"text":2151,"spans":2152,"direction":23},"Mobile check-in via QR code",[2153],{"start":34,"end":155,"type":56},{"type":70,"text":2155,"spans":2156,"direction":23},"Queue management and arrivals",[2157],{"start":34,"end":146,"type":56},{"type":70,"text":2159,"spans":2160,"direction":23},"Printing and managing event badges",[2161],{"start":34,"end":1107,"type":56},{"type":70,"text":2163,"spans":2164,"direction":23},"Real-time attendance statistics",[2165],{"start":34,"end":120,"type":56},{"type":39,"text":43,"spans":2167,"direction":23},[],{"type":39,"text":43,"spans":2169,"direction":23},[],{"type":105,"text":2171,"spans":2172,"direction":23},"Attendee interaction and engagement",[],{"type":39,"text":2174,"spans":2175,"direction":23},"Today, an event is no longer just a program: modern platforms offer tools to boost attendee engagement.",[2176],{"start":2177,"end":2178,"type":56},77,102,{"type":39,"text":442,"spans":2180,"direction":23},[],{"type":70,"text":2182,"spans":2183,"direction":23},"Networking between attendees, to improve interaction",[2184],{"start":34,"end":1122,"type":56},{"type":70,"text":2186,"spans":2187,"direction":23},"Matchmaking, by AI or by criteria",[2188,2191],{"start":34,"end":412,"type":264,"data":2189},{"link_type":266,"url":2190,"target":268},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"start":34,"end":412,"type":56},{"type":70,"text":2193,"spans":2194,"direction":23},"Personalized sessions and agenda",[2195],{"start":34,"end":1538,"type":56},{"type":70,"text":2197,"spans":2198,"direction":23},"Mobile event app",[2199],{"start":34,"end":146,"type":56},{"type":70,"text":2201,"spans":2202,"direction":23},"Chat or messaging",[2203],{"start":34,"end":130,"type":56},{"type":70,"text":2205,"spans":2206,"direction":23},"Social Wall",[2207],{"start":34,"end":412,"type":56},{"type":39,"text":43,"spans":2209,"direction":23},[],{"type":39,"text":43,"spans":2211,"direction":23},[],{"type":39,"text":2213,"spans":2214,"direction":23},"These features improve the user experience and encourage interaction.",[],{"type":39,"text":43,"spans":2216,"direction":23},[],{"type":105,"text":2218,"spans":2219,"direction":23},"Data, analytics, and ROI",[],{"type":39,"text":2221,"spans":2222,"direction":23},"An event management platform should also let you measure the real impact of your events.",[],{"type":39,"text":2026,"spans":2224,"direction":23},[],{"type":70,"text":2226,"spans":2227,"direction":23},"Tracking event KPIs: registration rate vs. attendance rate,",[2228],{"start":34,"end":213,"type":56},{"type":70,"text":2230,"spans":2231,"direction":23},"Satisfaction surveys and NPS",[2232],{"start":34,"end":1122,"type":56},{"type":70,"text":2234,"spans":2235,"direction":23},"Personalized dashboard",[2236],{"start":34,"end":74,"type":56},{"type":70,"text":2238,"spans":2239,"direction":23},"Tracking generated leads (for B2B events)",[2240],{"start":34,"end":79,"type":56},{"type":39,"text":43,"spans":2242,"direction":23},[],{"type":39,"text":43,"spans":2244,"direction":23},[],{"type":39,"text":2246,"spans":2247,"direction":23},"This data lets you assess your events' performance and improve future editions.",[],{"type":39,"text":43,"spans":2249,"direction":23},[],{"type":105,"text":2251,"spans":2252,"direction":23},"Integrations, security, and compliance",[],{"type":39,"text":2254,"spans":2255,"direction":23},"Finally, your platform needs to integrate with your digital ecosystem.",[],{"type":39,"text":2257,"spans":2258,"direction":23},"Key features: ",[],{"type":70,"text":2260,"spans":2261,"direction":23},"Integration with your CRM (HubSpot, Salesforce, etc.)",[2262],{"start":34,"end":1555,"type":56},{"type":70,"text":2264,"spans":2265,"direction":23},"GDPR compliance , including consent management, secure data retention, right to be forgotten, etc.",[2266,2269],{"start":34,"end":155,"type":264,"data":2267},{"link_type":266,"url":2268,"target":268},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"start":34,"end":146,"type":56},{"type":70,"text":2271,"spans":2272,"direction":23},"Role and permission management",[2273],{"start":34,"end":200,"type":56},{"type":39,"text":256,"spans":2275,"direction":23},[],{"type":39,"text":2277,"spans":2278,"direction":23},"You'll have gathered by now: choosing your tool shapes not only your event management, but also your marketing strategy and the attendee experience you want to offer.\n",[],{"type":39,"text":2280,"spans":2281,"direction":23},"The best event platforms handle the entire production and tracking chain for events, as well as the whole user journey.\n",[],{"type":39,"text":2283,"spans":2284,"direction":23},"That's precisely the goal of a solution like Digitevent.",[],{"type":39,"text":2286,"spans":2287,"direction":23},"And if you want to see concretely how a complete event management platform can simplify your organization and improve your events, the simplest way is still to try it. ",[],{"type":39,"text":43,"spans":2289,"direction":23},[],{"type":39,"text":2291,"spans":2292,"direction":23},"Request a Digitevent demo to see the platform in action.",[2293],{"start":34,"end":1555,"type":264,"data":2294},{"link_type":266,"url":479,"target":268},[2296],{"primary":2297,"items":2306,"id":496,"slice_type":497,"slice_label":8},{"seo_title":2298,"seo_meta_descriptions":2302},[2299],{"type":39,"text":2300,"spans":2301,"direction":23},"How to choose an event platform? The complete guide",[],[2303],{"type":39,"text":2304,"spans":2305,"direction":23},"Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events",[],[2307],{},{"id":2309,"lang":500,"type":9,"uid":2310},"akYmuhIAACgAyuDR","plateforme-evenementielle",[],1784899144693]