[{"data":1,"prerenderedAt":1588},["ShallowReactive",2],{"top-banner-en":3,"blog-article-event-hacker-security-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":247,"relatedPages":1587},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":243},"en_blog_article_hacker-evenementiel-securite","event-hacker-security",null,"blog_article",[11],"global","2026-07-02T10:07:43+0000",[14],"lincruste---le-hacker-de-levenementiel",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":8,"body":229},[19],{"type":20,"text":21,"spans":22},"heading1","The gatecrasher - the event hacker",[],"SYrian FIS","2020-05-12T22:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,601,"Photo of a hacker","https://images.prismic.io/digi-www/2eba6c9b-90e8-4b42-be93-8da5a0a9c238_hacker.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2022%2C1350&w=900&h=601","XxHNChAAACMAFSgV",{"x":33,"y":33,"zoom":34,"background":35},0,0.6671608598962194,"#fff",[37,42,45,48,50,53,55,58,60,64,66,69,71,74,76,79,81,84,86,89,91,94,96,99,101,104,106,109,111,114,117,119,130,132,135,137,145,148,158,161,163,166,169,171,174,176,179,181,184,186,189,191,194,196,199,201,204,206,214,216,219,221,224,226],{"type":38,"text":39,"spans":40,"direction":41},"paragraph","No system is foolproof. Just as IT has its hackers, the events industry has its own operator who exposes the flaws in a setup: the freeloader at best, the gatecrasher at worst. ",[],"ltr",{"type":38,"text":43,"spans":44,"direction":41},"",[],{"type":38,"text":46,"spans":47,"direction":41},"Obviously, these techniques apply more to external events. It's hard to imagine someone trying to crash an internal event or seminar when none of the employees know them.",[],{"type":38,"text":43,"spans":49,"direction":41},[],{"type":38,"text":51,"spans":52,"direction":41},"Since we're good sports and we learn from the security flaws pointed out by these whistleblowers, here's a list of the most common event gatecrashers...",[],{"type":38,"text":43,"spans":54,"direction":41},[],{"type":38,"text":56,"spans":57,"direction":41},"...And also how to avoid them.",[],{"type":38,"text":43,"spans":59,"direction":41},[],{"type":61,"text":62,"spans":63,"direction":41},"heading2","The first-name mix-up on the list, success rate: 10%",[],{"type":38,"text":43,"spans":65,"direction":41},[],{"type":38,"text":67,"spans":68,"direction":41},"This classic technique works just as well at a party among friends the hacker wasn't invited to as at a more organized event. The idea is to pass yourself off as someone else by betting on the popularity of a common name. There's always an \"Alexander,\" a \"Thomas,\" or a \"Julian\" somewhere, no matter the time. \"There's probably one on the list,\" the hacker tells themselves. The host or the security guard at the door has no choice but to believe it... Still, email confirmation with a QR code scanned at the entrance often stops this kind of low-grade technique from working (hence the 90% failure rate).",[],{"type":38,"text":43,"spans":70,"direction":41},[],{"type":38,"text":72,"spans":73,"direction":41},"This minor impersonation rarely carries any legal risk for the person using it, but more importantly, it even more rarely gets them into the event. One variant is to confidently claim your name is on the list.",[],{"type":38,"text":43,"spans":75,"direction":41},[],{"type":61,"text":77,"spans":78,"direction":41},"Impersonating someone on the list, success rate: 85%",[],{"type":38,"text":43,"spans":80,"direction":41},[],{"type":38,"text":82,"spans":83,"direction":41},"It's midnight, the line is long, the gatecrasher isn't on the list, which is also very long. After managing to make out the name of a real guest, the impersonator claims that's them. Security has its flaws, and impersonation is one of them! ",[],{"type":38,"text":43,"spans":85,"direction":41},[],{"type":38,"text":87,"spans":88,"direction":41},"This technique, as old as cheat sheets hidden on rulers, does in fact work very often. Provided the list is visible and the event hacker shows no sign of nearsightedness.",[],{"type":38,"text":43,"spans":90,"direction":41},[],{"type":38,"text":92,"spans":93,"direction":41},"The boldest will go as far as posing as a speaker, a well-known DJ, or the child of a celebrity they know for a fact will be attending (all to score free drinks, purely on nerve). This classic technique works just as well at a party the hacker wasn't invited to as at a more organized one, with security guards and an overworked staff. Event agencies, of course, are used to this kind of technique and are ready to deal with these impersonators.",[],{"type":38,"text":43,"spans":95,"direction":41},[],{"type":38,"text":97,"spans":98,"direction":41},"There's often a chance the event organizer knows the person whose name was borrowed. That's what causes the 15% failure rate.",[],{"type":38,"text":43,"spans":100,"direction":41},[],{"type":61,"text":102,"spans":103,"direction":41},"Creative nerve, success rate: 30%",[],{"type":38,"text":43,"spans":105,"direction":41},[],{"type":38,"text":107,"spans":108,"direction":41},"This time the hacker poses as an exhibitor at a trade show, a journalist covering the event, or even a celebrity. Compared to the previous case, the gatecrasher invents a whole persona.",[],{"type":38,"text":43,"spans":110,"direction":41},[],{"type":38,"text":112,"spans":113,"direction":41},"This type of entry fraud rarely works, since it depends so much on the tone of voice, physical appearance, or that spark of madness in the eye.",[],{"type":38,"text":115,"spans":116,"direction":41},"Misusing a fake identity depends heavily on the gatecrasher's personal magnetism. ",[],{"type":38,"text":43,"spans":118,"direction":41},[],{"type":38,"text":120,"spans":121,"direction":41},"This technique stands a better chance at a fashion week afterparty than at a new-build property trade show. And when it works, it looks more like an artistic performance than an incident. This technique boils down to: I wasn't invited, but please let me in, I'm hungry and I want to join this dinner. ",[122],{"start":123,"end":124,"type":125,"data":126},158,169,"hyperlink",{"link_type":127,"url":128,"target":129},"Web","https://www.youtube.com/watch?v=jolbYvAMorY","_blank",{"type":38,"text":43,"spans":131,"direction":41},[],{"type":61,"text":133,"spans":134,"direction":41},"Pure, plain nerve, success rate: 5%",[],{"type":38,"text":43,"spans":136,"direction":41},[],{"type":38,"text":138,"spans":139,"direction":41},"Security usually turns away what amounts to the height of gatecrashing audacity. But sometimes, mysteriously, the technique works.",[140],{"start":141,"end":142,"type":125,"data":143},124,129,{"link_type":127,"url":144,"target":129},"http://leplus.nouvelobs.com/contribution/861441-cannes-2013-mensonge-culot-comment-je-m-incruste-dans-les-soirees-du-festival.html",{"type":38,"text":146,"spans":147,"direction":41},"This type of hacker is highly charismatic.",[],{"type":149,"url":150,"alt":151,"copyright":8,"dimensions":152,"id":155,"edit":156},"image","https://images.prismic.io/digi-www/b6e2c2f8-c4e0-4613-b28d-d4a19bb959f6_obiwan.gif?auto=format,compress","Star Wars GIF",{"width":153,"height":154},480,218,"XxHPLRAAACYAFTHD",{"x":33,"y":33,"zoom":157,"background":35},1,{"type":61,"text":159,"spans":160,"direction":41},"The commando operation, success rate: 5%",[],{"type":38,"text":43,"spans":162,"direction":41},[],{"type":38,"text":164,"spans":165,"direction":41},"Become the crowd, blend into the mass of people at a packed convention center. Hug the walls behind the security guards, climb over gates and walls. ",[],{"type":38,"text":167,"spans":168,"direction":41},"A few camouflage experts, masters of infiltration, can boast of having slipped past an imposing security setup right under its nose.",[],{"type":38,"text":43,"spans":170,"direction":41},[],{"type":38,"text":172,"spans":173,"direction":41},"There's also the old technique of slipping into a group and getting to know them.",[],{"type":38,"text":43,"spans":175,"direction":41},[],{"type":38,"text":177,"spans":178,"direction":41},"Still, very few people who try this succeed, and the penalties are severe: broken legs, a night in the security office.",[],{"type":38,"text":43,"spans":180,"direction":41},[],{"type":61,"text":182,"spans":183,"direction":41},"Bonus - The fake shareholder, success rate: 100%",[],{"type":38,"text":43,"spans":185,"direction":41},[],{"type":38,"text":187,"spans":188,"direction":41},"First introduced in Merci Patron, this event hack is particularly spectacular and activist in spirit. As a reminder, François Ruffin bought LVMH shares, then, as a shareholder of the group, showed up at the general assembly to confront Bernard Arnault. More than an event hack, this gatecrash is a legal hack of corporate law. Elise Lucet pulled off a similar move at Kering's general assembly.",[],{"type":38,"text":43,"spans":190,"direction":41},[],{"type":38,"text":192,"spans":193,"direction":41},"The result: getting thrown out of the event.",[],{"type":38,"text":43,"spans":195,"direction":41},[],{"type":38,"text":197,"spans":198,"direction":41},"For organizers, rest assured, few people are motivated enough to buy shares just for one buffet a year.",[],{"type":38,"text":43,"spans":200,"direction":41},[],{"type":61,"text":202,"spans":203,"direction":41},"To organize your event with peace of mind, there's Digitevent.",[],{"type":38,"text":43,"spans":205,"direction":41},[],{"type":38,"text":207,"spans":208,"direction":41},"There are more and more events, and above all, more creative surprise guests. Some have even banded together in teams on the hunt for a good deal.",[209],{"start":210,"end":211,"type":125,"data":212},112,117,{"link_type":127,"url":213,"target":129},"https://munchies.vice.com/fr/article/d3wadw/dans-la-peau-dun-pique-assiette-parisien",{"type":38,"text":43,"spans":215,"direction":41},[],{"type":38,"text":217,"spans":218,"direction":41},"Gatecrashing is usually harmless. However, it can damage the reputation of professional event organizers (in the most extreme cases). Beyond that, it's always important to properly brief your security teams, and above all, to equip yourself with the latest event technology that lets you run your event smoothly.",[],{"type":38,"text":43,"spans":220,"direction":41},[],{"type":38,"text":222,"spans":223,"direction":41},"With Digitevent, you can scan attendees at the entrance and digitize every check-in point. That solves both the timing problem and the geographic one. You can also get rid of paper lists, which waste both time and energy.",[],{"type":38,"text":43,"spans":225,"direction":41},[],{"type":38,"text":227,"spans":228,"direction":41},"Now it's up to you to keep the event hackers out!",[],[230],{"primary":231,"items":239,"id":241,"slice_type":242,"slice_label":8},{"seo_title":232,"seo_meta_descriptions":235},[233],{"type":38,"text":21,"spans":234},[],[236],{"type":38,"text":237,"spans":238,"direction":41},"Just like IT has its hackers, the events industry has its intruders: from the simple freeloader to the gatecrasher who exposes the flaws in a setup. ",[],[240],{},"seo$556dc65c-0443-4558-ac66-6c952d4fa83e","seo",{"id":244,"lang":245,"type":9,"uid":246},"akYmXxIAACgAyt-X","fr-fr","hacker-evenementiel-securite",[248,933,1201],{"id":249,"uid":250,"url":8,"type":9,"tags":251,"first_publication_date":253,"slugs":254,"linked_documents":256,"lang":16,"data":257,"_source":930},"en_blog_article_organiser-seminaire-entreprise","organize-corporate-seminar-guide",[252,11],"Glossaire","2026-07-02T10:07:55+0000",[255],"organisation-de-seminaire-dentreprise--le-guide-complet-de-a-a-z",[],{"distribution":11,"article_title":258,"author_name":262,"publication_date":263,"banner_image":264,"article_content":272,"main_tag":915,"body":916},[259],{"type":20,"text":260,"spans":261,"direction":41},"Corporate seminar planning: the complete A-to-Z guide",[],"Joy GRAND","2025-06-04T06:29:00+0000",{"dimensions":265,"alt":267,"copyright":8,"url":268,"id":269,"edit":270},{"width":27,"height":266},600,"A speaker addresses an attentive audience of professionals at a corporate seminar.","https://images.prismic.io/digi-www/aEAGXrh8WN-LVkon_conference-seminaire-entreprise-intervenant-public-professionnel.webp?auto=format,compress","aEAGXrh8WN-LVkon",{"x":33,"y":33,"zoom":157,"background":271},"transparent",[273,276,283,286,289,292,295,299,305,308,311,314,324,329,334,339,343,348,352,356,358,360,363,366,369,372,377,381,386,391,396,400,405,409,414,416,419,422,425,434,437,440,445,449,451,454,457,460,466,472,475,478,481,490,493,500,507,511,513,516,519,523,526,529,532,535,537,542,545,548,551,557,560,563,566,569,572,575,580,583,586,594,599,602,609,612,615,618,622,627,632,637,642,649,651,654,657,659,663,667,669,680,683,686,689,691,696,698,701,705,709,711,714,717,720,723,726,730,734,738,740,743,746,749,752,755,759,763,767,771,773,778,783,790,793,796,799,802,807,810,813,818,823,826,829,832,835,839,843,847,851,855,857,864,867,870,873,877,881,885,887,890,893,900,902,910,912],{"type":38,"text":274,"spans":275,"direction":41},"It all starts with an idea: \"What if we organized a seminar this year?\" A few words that open the door to a thousand possibilities, and just as many questions. ",[],{"type":38,"text":277,"spans":278,"direction":41},"The organization of a corporate seminar is an adventure in its own right, which requires method, creativity, and a good dose of forward planning. ",[279],{"start":280,"end":281,"type":282},4,40,"strong",{"type":38,"text":284,"spans":285,"direction":41},"This complete guide walks you through every step, with practical advice and inspiring tips. ",[],{"type":38,"text":287,"spans":288,"direction":41},"Goal: to help you build an unforgettable event, worthy of your ambitions.",[],{"type":61,"text":290,"spans":291,"direction":41},"What is a corporate seminar?",[],{"type":38,"text":293,"spans":294,"direction":41},"To start, let's dive into the basics: the definition of this key corporate event, and the different types of seminars available to you.",[],{"type":296,"text":297,"spans":298,"direction":41},"heading3","The definition of a professional seminar",[],{"type":38,"text":300,"spans":301,"direction":41},"A professional seminar is an event organized by a company to bring together all or part of its employees outside the usual work setting. It can last from half a day to several days.",[302],{"start":303,"end":304,"type":282},61,135,{"type":38,"text":306,"spans":307,"direction":41},"It's both a time for collective work and a moment for meeting and exchange, often in a friendly and stimulating setting.",[],{"type":296,"text":309,"spans":310,"direction":41},"The different types of seminars ",[],{"type":38,"text":312,"spans":313,"direction":41},"There are different types of seminars, fulfilling different event objectives.",[],{"type":315,"text":316,"spans":317,"direction":41},"list-item","Motivational seminars, or team building, help create collective momentum. They are ideal for project teams, entire departments, or employees from different areas.",[318,320],{"start":33,"end":319,"type":282},21,{"start":321,"end":322,"type":323},26,39,"em",{"type":315,"text":325,"spans":326,"direction":41},"Celebration seminars are designed to review a period, thank teams, or celebrate successes. They are suited to any team.",[327],{"start":33,"end":328,"type":282},20,{"type":315,"text":330,"spans":331,"direction":41},"Training seminars help employees build skills on a specific topic (management, technical, soft skills, etc.). They are perfect for new hires, managers, or technical teams.",[332],{"start":33,"end":333,"type":282},17,{"type":315,"text":335,"spans":336,"direction":41},"Sales seminars help motivate the sales force, launch a new product, review results, or prepare a new campaign. They can be organized for sales, marketing, and customer relations teams.",[337],{"start":33,"end":338,"type":282},14,{"type":315,"text":340,"spans":341,"direction":41},"Working seminars bring employees together and spark new ideas and best practices on a dedicated topic.",[342],{"start":33,"end":333,"type":282},{"type":315,"text":344,"spans":345,"direction":41},"Management seminars bring managers together, let them share their experiences, and update their management skills.",[346],{"start":33,"end":347,"type":282},19,{"type":315,"text":349,"spans":350,"direction":41},"Integration seminars, or onboarding seminars, aim to welcome new arrivals and introduce them to the company. They can be organized once a quarter to welcome new hires.",[351],{"start":33,"end":328,"type":282},{"type":315,"text":353,"spans":354,"direction":41},"Leadership seminars create a step back for executives (members of the executive committee or management board), helping them make key decisions, plan, and arbitrate.",[355],{"start":33,"end":347,"type":282},{"type":38,"text":43,"spans":357,"direction":41},[],{"type":38,"text":43,"spans":359,"direction":41},[],{"type":296,"text":361,"spans":362,"direction":41},"Why organize a professional seminar?",[],{"type":38,"text":364,"spans":365,"direction":41},"In early 2024, the number of participants in corporate seminars had increased by more than 10% compared to the previous year (Les Echos).",[],{"type":38,"text":367,"spans":368,"direction":41},"And for good reason. Despite an economic downturn and tight corporate budgets, organizations continue to rely on the seminar format to reach their HR and business goals.",[],{"type":38,"text":370,"spans":371,"direction":41},"By organizing your corporate seminar, you can expect to: ",[],{"type":315,"text":373,"spans":374,"direction":41},"Strengthen team spirit. A professional seminar builds connections between employees, breaks down silos, and thus improves day-to-day collaboration and work atmosphere.",[375],{"start":33,"end":376,"type":282},22,{"type":315,"text":378,"spans":379,"direction":41},"Share a common vision. This type of event is ideal for aligning teams around shared values, a strategy, or common goals.",[380],{"start":33,"end":319,"type":282},{"type":315,"text":382,"spans":383,"direction":41},"Recognize and motivate employees. Want to thank your employees for good results, or encourage them to keep improving? A seminar is ideal.",[384],{"start":33,"end":385,"type":282},32,{"type":315,"text":387,"spans":388,"direction":41},"Develop skills. At the scale of a team or an entire company, a training seminar can help your employees build new skills.",[389],{"start":33,"end":390,"type":282},16,{"type":315,"text":392,"spans":393,"direction":41},"Boost creativity and innovation. By taking employees out of their usual work environment, you spark emulation between different teams and encourage new ideas through brainstorming.",[394],{"start":33,"end":395,"type":282},31,{"type":315,"text":397,"spans":398,"direction":41},"Create a highlight of the year. The corporate seminar is typically used to mark a milestone, review a period, launch a project, or celebrate a success together.",[399],{"start":33,"end":385,"type":282},{"type":315,"text":401,"spans":402,"direction":41},"Build connections between remote teams. The seminar format is ideal for multi-site companies or those offering remote work.",[403],{"start":33,"end":404,"type":282},38,{"type":315,"text":406,"spans":407,"direction":41},"Strengthen company culture. This corporate event helps convey your values and give meaning to your employees' daily work.",[408],{"start":33,"end":321,"type":282},{"type":315,"text":410,"spans":411,"direction":41},"Ease the integration of new arrivals, as part of an onboarding seminar.",[412],{"start":33,"end":413,"type":282},36,{"type":38,"text":43,"spans":415,"direction":41},[],{"type":61,"text":417,"spans":418,"direction":41},"What steps ensure a smooth corporate seminar organization?",[],{"type":38,"text":420,"spans":421,"direction":41},"Organizing an original, memorable corporate seminar takes close attention to detail. Use the following steps as a checklist to leave nothing to chance.",[],{"type":296,"text":423,"spans":424,"direction":41},"Set the objectives of your seminar",[],{"type":38,"text":426,"spans":427,"direction":41},"The first step, before all others: know why you want to organize your internal corporate event. The right objective is one that aligns the company's expectations, participants' needs, and the current context.",[428,431],{"start":429,"end":430,"type":282},35,69,{"start":432,"end":433,"type":282},79,94,{"type":38,"text":435,"spans":436,"direction":41},"To choose your objective, you can refer to the previous section of this article, which lists them in detail. ",[],{"type":38,"text":438,"spans":439,"direction":41},"To set your objectives well, you need to: ",[],{"type":315,"text":441,"spans":442,"direction":41},"Understand the strategic stakes behind your event. What do you want participants to remember or feel? What change do you expect after the event?",[443],{"start":33,"end":444,"type":282},50,{"type":315,"text":446,"spans":447,"direction":41},"Consider participants' expectations. What do they need to understand better? What frustrations or expectations could be addressed? Do they need recognition, to be heard, connection, inspiration?",[448],{"start":33,"end":429,"type":282},{"type":38,"text":43,"spans":450,"direction":41},[],{"type":38,"text":452,"spans":453,"direction":41},"Be careful to set a limited number of objectives. It's recommended to select one to three objectives at most, and these should be clear, realistic, and ideally measurable.",[],{"type":296,"text":455,"spans":456,"direction":41},"Find a catchy theme",[],{"type":38,"text":458,"spans":459,"direction":41},"The theme is the common thread that gives meaning, tone, and coherence to the whole seminar.",[],{"type":38,"text":461,"spans":462,"direction":41},"The key to finding a good theme: take the company's context into account, and adapt the theme to the reality your organization is currently going through. Need to remotivate your teams? Focus your event on cohesion. Rolling out a new strategy? Build the theme around alignment. Conflicts or tensions disrupting your company? Focus your theme on communication.",[463],{"start":464,"end":465,"type":282},33,108,{"type":38,"text":467,"spans":468,"direction":41},"Also make sure to choose a theme that can be carried through visually and editorially. The idea is to find a theme that can be embodied in your event's name, but also in the visuals associated with it (the logo, communication materials, goodies, etc.), the activities, the speeches, etc. ",[469],{"start":470,"end":471,"type":282},25,85,{"type":38,"text":473,"spans":474,"direction":41},"For example, if you choose \"To infinity and beyond\" as the theme for an innovation seminar, it can be carried through with an astronaut logbook for each participant, rocket visuals, and a \"Mission: Moon\" activity.",[],{"type":38,"text":476,"spans":477,"direction":41},"Be creative and consistent: your participants will reward you with engagement.",[],{"type":296,"text":479,"spans":480,"direction":41},"Choose the date of the event",[],{"type":38,"text":482,"spans":483,"direction":41},"The third step is to carefully choose the date of your seminar. Plan as far ahead as possible. It's recommended to prepare your event four to six months in advance, so you can book the best venues and minimize the no-show rate.",[484,487],{"start":485,"end":486,"type":282},134,163,{"start":488,"end":489,"type":323},214,221,{"type":38,"text":491,"spans":492,"direction":41},"A few more tips to help you: ",[],{"type":315,"text":494,"spans":495,"direction":41},"Avoid risky periods, such as school holidays, long weekends, public holidays, or peak activity periods (accounting close, peak season, etc.).",[496,497],{"start":33,"end":347,"type":282},{"start":498,"end":499,"type":323},122,133,{"type":315,"text":501,"spans":502,"direction":41},"Choose a day of the week suited to the objectives you've set. For a working seminar, favor a Tuesday or Thursday. Conversely, for a more festive seminar, a Friday (spilling into the weekend) can be a good choice.",[503,505],{"start":33,"end":504,"type":282},49,{"start":506,"end":141,"type":323},114,{"type":315,"text":508,"spans":509,"direction":41},"Cross-check the schedules of key people, such as senior management and speakers, to make sure they'll be available.",[510],{"start":33,"end":322,"type":282},{"type":38,"text":43,"spans":512,"direction":41},[],{"type":38,"text":514,"spans":515,"direction":41},"Don't hesitate to run a poll to find the dates that work best for all your participants.",[],{"type":296,"text":517,"spans":518,"direction":41},"Choose the venue for your corporate seminar",[],{"type":38,"text":520,"spans":521,"direction":41},"Your seminar venue isn't just a backdrop: it's a driver of the participant experience. That's why you need to match your venue to the seminar's objectives and format.",[522],{"start":504,"end":471,"type":282},{"type":38,"text":524,"spans":525,"direction":41},"For example: ",[],{"type":315,"text":527,"spans":528,"direction":41},"For a strategic seminar, choose a venue conducive to concentration, such as a countryside hotel.",[],{"type":315,"text":530,"spans":531,"direction":41},"For a team-cohesion seminar, choose a green setting with large spaces for activities, such as a castle or an estate. This type of venue is increasingly popular with companies: 20% of bookings for these venues are B2B bookings (Naboo).",[],{"type":315,"text":533,"spans":534,"direction":41},"For a creative seminar, choose an unusual venue, such as a loft or a converted industrial site.",[],{"type":38,"text":43,"spans":536,"direction":41},[],{"type":38,"text":538,"spans":539,"direction":41},"Be sure to assess the venue's capacity against your needs. Do you need accommodation? Rooms suited for a large plenary session, or for small-group workshops? Accessibility for people with reduced mobility?\nFinally, if needed, choose a venue that offers services such as catering, technical equipment, or on-site coordination, etc. ",[540],{"start":541,"end":404,"type":282},11,{"type":38,"text":543,"spans":544,"direction":41},"And of course, take the time to visit the venue to picture it before signing.",[],{"type":296,"text":546,"spans":547,"direction":41},"Build the program for your corporate seminar",[],{"type":38,"text":549,"spans":550,"direction":41},"Now it's time to determine the length of your seminar, as well as timing constraints: arrival times, departure times, transport, meal breaks, etc.",[],{"type":38,"text":552,"spans":553,"direction":41},"Every segment of your program should connect to the event's objectives and theme. At every stage of organizing your seminar, ask yourself what value a given activity brings to participants.",[554],{"start":555,"end":556,"type":282},37,80,{"type":38,"text":558,"spans":559,"direction":41},"You might consider including in your seminar: ",[],{"type":315,"text":561,"spans":562,"direction":41},"Plenary sessions and speeches ",[],{"type":315,"text":564,"spans":565,"direction":41},"Small-group workshops ",[],{"type":315,"text":567,"spans":568,"direction":41},"Fun activities or team challenges",[],{"type":315,"text":570,"spans":571,"direction":41},"Team-building activities or icebreakers ",[],{"type":315,"text":573,"spans":574,"direction":41},"Informal time: meals, breaks, evening events, etc. \n",[],{"type":38,"text":576,"spans":577,"direction":41},"Whatever you choose, alternate formats to hold the attention of participants. Spread activity time, speaking time, and moments of rest or breaks throughout your program. Change format every 60 to 90 minutes to keep participants engaged.",[578],{"start":319,"end":579,"type":282},60,{"type":38,"text":581,"spans":582,"direction":41},"And be careful: build in generous time margins, so your program doesn't fall apart if there's a delay, and your participants don't have to rush from one activity to the next.",[],{"type":296,"text":584,"spans":585,"direction":41},"Manage registrations for your seminar",[],{"type":38,"text":587,"spans":588,"direction":41},"Managing registrations for your event is a crucial step. The goal: set up a seminar invitation system that maximizes your guests' participation.",[589],{"start":590,"end":591,"type":125,"data":592},76,101,{"link_type":127,"url":593,"target":129},"https://www.digitevent.com/en/blog/professional-event-invitation",{"type":38,"text":595,"spans":596,"direction":41},"To do this, send your invitations online and plan your follow-up reminders. Choose a tool that sends confirmation emails after registration.",[597],{"start":598,"end":281,"type":282},12,{"type":38,"text":600,"spans":601,"direction":41},"One extra touch not to miss: think about managing plus-ones, if your seminar format allows for it. Your software solution should let you automate the registration of your participants' +1s.",[],{"type":38,"text":603,"spans":604,"direction":41},"Good news: that's the case with the Digitevent event management platform, where you can easily create a personalized online invitation in your brand colors. ",[605],{"start":413,"end":606,"type":125,"data":607},72,{"link_type":127,"url":608,"target":129},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",{"type":296,"text":610,"spans":611,"direction":41},"Plan the logistics of your event",[],{"type":38,"text":613,"spans":614,"direction":41},"From the coffee reception to a working microphone in the plenary room, logistics are the backbone of your event.",[],{"type":38,"text":616,"spans":617,"direction":41},"Here are most of the logistical points to plan for when organizing your seminar: ",[],{"type":315,"text":619,"spans":620,"direction":41},"Transport and travel. Plan how attendees will reach the venue (trains, flights, group transport, etc.), as well as on-site parking if needed, with realistic timing relative to the schedule.",[621],{"start":33,"end":328,"type":282},{"type":315,"text":623,"spans":624,"direction":41},"Spaces and signage. Define the different spaces according to the planned activities, and set up signage to guide attendees between them.",[625],{"start":33,"end":626,"type":282},18,{"type":315,"text":628,"spans":629,"direction":41},"Equipment and materials. List everything you need: audiovisual and sound equipment, Wi-Fi connection, furniture, workshop supplies (pens, flip charts, sticky notes, etc.).",[630],{"start":33,"end":631,"type":282},23,{"type":315,"text":633,"spans":634,"direction":41},"Catering. Choose a caterer if the venue you've selected doesn't offer catering services. Plan with your caterer for food for meals as well as for breaks, taking into account participants' specific dietary needs.",[635],{"start":33,"end":636,"type":282},8,{"type":315,"text":638,"spans":639,"direction":41},"Accommodation. If you want to organize a residential seminar, group participants by team or role where possible. Send practical information well in advance: address, times, check-in and check-out details, etc.",[640],{"start":33,"end":641,"type":282},13,{"type":315,"text":643,"spans":644,"direction":41},"Access control. Set up digital check-in for your guests with QR-code badges to secure entry and simplify the check-in process for your seminar.",[645,646],{"start":33,"end":338,"type":282},{"start":631,"end":322,"type":125,"data":647},{"link_type":127,"url":648,"target":129},"https://www.digitevent.com/en/blog/digital-check-in",{"type":38,"text":43,"spans":650,"direction":41},[],{"type":296,"text":652,"spans":653,"direction":41},"Prepare your communication plan",[],{"type":38,"text":655,"spans":656,"direction":41},"Organizing a corporate event also means thinking about how you'll communicate around it. From announcing the seminar to post-event communication, every step should be designed to build engagement and maximize impact.",[],{"type":38,"text":43,"spans":658,"direction":41},[],{"type":38,"text":660,"spans":661,"direction":41},"Before your seminar, use channels suited to your audience: emails, intranet, newsletter, posters in the office, etc. Share a teaser of the event, and use a variety of formats to grab attention and build engagement.\n",[662],{"start":33,"end":347,"type":282},{"type":38,"text":664,"spans":665,"direction":41},"During the event, put together a program and schedule to hand out at the start of your seminar. To do this, you can create an event app that highlights speakers and partners, and lets your employees sign up for the activities of their choice and communicate with each other.",[666],{"start":33,"end":390,"type":282},{"type":38,"text":43,"spans":668,"direction":41},[],{"type":38,"text":670,"spans":671,"direction":41},"After the event, plan thank-you emails. Also prepare a plan to share your event content (slides, videos, photos, etc.), or a recap video that will keep your seminar alive after the fact. Also remember to send a satisfaction survey to gather insights and testimonials from your participants.",[672,674,677],{"start":33,"end":673,"type":282},15,{"start":675,"end":676,"type":323},171,185,{"start":678,"end":679,"type":323},241,249,{"type":296,"text":681,"spans":682,"direction":41},"Set the budget for your corporate seminar ",[],{"type":38,"text":684,"spans":685,"direction":41},"Your seminar's budget will depend on many factors. ",[],{"type":38,"text":687,"spans":688,"direction":41},"To give you an idea, here's a benchmark from a 2024 Naboo study. Seminar costs range from a standard cost (between €251 and €350 per person per night, representing 31% of seminars) to a \"premium\" cost (over €451, representing 28% of seminars).",[],{"type":38,"text":43,"spans":690,"direction":41},[],{"type":38,"text":692,"spans":693,"direction":41},"To set your budget, be sure to estimate the number of participants, which will have a direct impact on your costs.",[694],{"start":395,"end":695,"type":282},66,{"type":38,"text":43,"spans":697,"direction":41},[],{"type":38,"text":699,"spans":700,"direction":41},"Then define the different expense categories, sorting them into fixed or variable costs: ",[],{"type":315,"text":702,"spans":703,"direction":41},"Fixed costs include venue rental, equipment, accommodation, catering, transport, etc. ",[704],{"start":33,"end":541,"type":282},{"type":315,"text":706,"spans":707,"direction":41},"Variable costs include gifts and goodies for your seminar, communication, external providers, side activities, etc. ",[708],{"start":33,"end":673,"type":282},{"type":38,"text":43,"spans":710,"direction":41},[],{"type":38,"text":712,"spans":713,"direction":41},"Always build in a contingency margin of about 10 to 15% in your budget for peace of mind: an event never goes exactly as planned.",[],{"type":296,"text":715,"spans":716,"direction":41},"Measure the success of your corporate seminar",[],{"type":38,"text":718,"spans":719,"direction":41},"The last step in organizing a corporate seminar: measuring its performance.",[],{"type":38,"text":721,"spans":722,"direction":41},"On one hand, track your event's general KPIs: attendance rate, participant engagement on social media (likes, shares, etc.), participant satisfaction rate.",[],{"type":38,"text":724,"spans":725,"direction":41},"But also track metrics directly tied to your objectives, for example: ",[],{"type":315,"text":727,"spans":728,"direction":41},"For a training seminar, success rates on end-of-program assessments ",[729],{"start":33,"end":376,"type":282},{"type":315,"text":731,"spans":732,"direction":41},"For a sales seminar, the change in conversion rate following the seminar",[733],{"start":33,"end":347,"type":282},{"type":315,"text":735,"spans":736,"direction":41},"For an onboarding seminar, the employee retention rate three months after the event.",[737],{"start":33,"end":470,"type":282},{"type":38,"text":43,"spans":739,"direction":41},[],{"type":61,"text":741,"spans":742,"direction":41},"How do you host a seminar?",[],{"type":38,"text":744,"spans":745,"direction":41},"Hosting a seminar is quite an art. ",[],{"type":38,"text":747,"spans":748,"direction":41},"You can appoint your manager or an executive as the seminar host, or bring in an external facilitator to run the participant activities.",[],{"type":38,"text":750,"spans":751,"direction":41},"Whatever you choose, your host needs to prepare for the event.",[],{"type":38,"text":753,"spans":754,"direction":41},"In particular, they should: ",[],{"type":315,"text":756,"spans":757,"direction":41},"Get on top of the event's subject matter. Brief them thoroughly on the objectives, materials, key messages, and the seminar's content.",[758],{"start":33,"end":281,"type":282},{"type":315,"text":760,"spans":761,"direction":41},"Know the event's schedule inside out, to make sure the time allotted to each activity is respected.",[762],{"start":33,"end":321,"type":282},{"type":315,"text":764,"spans":765,"direction":41},"Prepare answers to the questions participants may have.",[766],{"start":33,"end":385,"type":282},{"type":315,"text":768,"spans":769,"direction":41},"Build a connection with participants, by staying attentive to their contributions to discussions and their needs.",[770],{"start":33,"end":413,"type":282},{"type":38,"text":43,"spans":772,"direction":41},[],{"type":38,"text":774,"spans":775,"direction":41},"💬 Quote from the Digitevent expert:",[776],{"start":777,"end":429,"type":323},3,{"type":38,"text":779,"spans":780,"direction":41},"\"Whatever the objective of your corporate seminar, what will stick with your participants is above all the experience they have. The consistency of your theme with the challenges they face day to day, how your program is scripted, how well the venue matches your objectives, the connection to your company values: that's what your participants will remember about your event. So, to be able to focus on creating a truly engaging event, rely as much as possible on automating organizational tasks. For example, sending invitations and satisfaction surveys, or managing networking, are tasks that can be automated by seminar management software.\"",[781],{"start":33,"end":782,"type":323},644,{"type":38,"text":784,"spans":785,"direction":41},", Clément Gonet, Clément Gonet, Account Manager at Digitevent\n",[786,787],{"start":157,"end":333,"type":282},{"start":333,"end":303,"type":125,"data":788},{"link_type":127,"url":789,"target":129},"https://www.linkedin.com/in/cl%C3%A9ment-gonet/",{"type":61,"text":791,"spans":792,"direction":41},"5 more tips for a successful seminar",[],{"type":38,"text":794,"spans":795,"direction":41},"Ready for a few more keys to success, to organize your corporate seminar with total peace of mind?",[],{"type":296,"text":797,"spans":798,"direction":41},"Build a dedicated team",[],{"type":38,"text":800,"spans":801,"direction":41},"Organizing a corporate seminar alone is mission impossible. You can of course call on an event agency to help you. ",[],{"type":38,"text":803,"spans":804,"direction":41},"But even if you want to handle it in-house, be sure to delegate responsibilities. Appoint one person dedicated to logistics, another for communication, one for welcoming participants. And make sure everyone knows their role and action plan.",[805],{"start":806,"end":556,"type":282},55,{"type":296,"text":808,"spans":809,"direction":41},"Plan backup solutions",[],{"type":38,"text":811,"spans":812,"direction":41},"What do you do if something doesn't go quite as planned? No problem: bring out your secret weapon, your backup solutions.",[],{"type":38,"text":814,"spans":815,"direction":41},"In case of technical issues, have a plan B for technology, for example in case of a projector failure or an unstable Wi-Fi connection, etc.",[816],{"start":541,"end":817,"type":282},27,{"type":38,"text":819,"spans":820,"direction":41},"In case of speaker delays or cancellations, arrange backup speakers or facilitators, or a replacement plan for sessions that might be affected.",[821],{"start":541,"end":822,"type":282},42,{"type":296,"text":824,"spans":825,"direction":41},"Think eco-responsibility ",[],{"type":38,"text":827,"spans":828,"direction":41},"More and more participants care about the environmental impact of their actions, even when attending professional events.  And organizing an eco-responsible seminar supports your company's CSR strategy and its employer brand image.",[],{"type":38,"text":830,"spans":831,"direction":41},"So take the time to look for eco-responsible event solutions for your seminar.",[],{"type":38,"text":833,"spans":834,"direction":41},"This can include: ",[],{"type":315,"text":836,"spans":837,"direction":41},"Organizing your event within an hour of the company's offices, as was the case for one in two seminars in 2024 (Naboo).",[838],{"start":33,"end":555,"type":282},{"type":315,"text":840,"spans":841,"direction":41},"Choosing an eco-responsible venue, with an official certification such as an Ecolabel or the HQE label.",[842],{"start":33,"end":464,"type":282},{"type":315,"text":844,"spans":845,"direction":41},"Setting up a sustainable catering offer, with a vegetarian menu, local products, and a deposit-return system.",[846],{"start":33,"end":322,"type":282},{"type":315,"text":848,"spans":849,"direction":41},"Limiting energy use, for example by making the most of natural daylight.",[850],{"start":33,"end":347,"type":282},{"type":315,"text":852,"spans":853,"direction":41},"Selecting sustainable materials for your decor, signage, or goodies, etc.",[854],{"start":33,"end":395,"type":282},{"type":38,"text":43,"spans":856,"direction":41},[],{"type":38,"text":858,"spans":859,"direction":41},"To go further, discover our 12 concrete actions for organizing an eco-responsible event.",[860],{"start":673,"end":861,"type":125,"data":862},87,{"link_type":127,"url":863,"target":129},"https://www.digitevent.com/en/blog/sustainable-event",{"type":296,"text":865,"spans":866,"direction":41},"Work on the scripting of your program ",[],{"type":38,"text":868,"spans":869,"direction":41},"To leave a lasting impression, your seminar program needs to be carefully orchestrated.",[],{"type":38,"text":871,"spans":872,"direction":41},"Be sure to script it by planning for: ",[],{"type":315,"text":874,"spans":875,"direction":41},"A strong start. Begin by breaking the ice with introductions and/or a light meal. Then have your manager or an executive open the seminar, to share its objectives and get everyone engaged. This is also a good time to review recent achievements or upcoming challenges.",[876],{"start":33,"end":338,"type":282},{"type":315,"text":878,"spans":879,"direction":41},"An engaging middle, including for example working sessions, moments of reflection or collaboration.",[880],{"start":33,"end":626,"type":282},{"type":315,"text":882,"spans":883,"direction":41},"A memorable ending, perhaps with a wrap-up presentation, a grand announcement, or a farewell gift.",[884],{"start":33,"end":626,"type":282},{"type":38,"text":43,"spans":886,"direction":41},[],{"type":296,"text":888,"spans":889,"direction":41},"Set up an engaging event app for participants",[],{"type":38,"text":891,"spans":892,"direction":41},"To boost participant engagement throughout your corporate seminars, nothing beats a dedicated app.",[],{"type":38,"text":894,"spans":895,"direction":41},"The idea: roll out an event app that lets them personalize their agenda ahead of time and follow it throughout the event. On it, they can sign up for the workshops and activities they're most interested in, and build their personal schedule in just a few clicks. Smart.",[896,899],{"start":347,"end":395,"type":125,"data":897},{"link_type":127,"url":898,"target":129},"https://www.digitevent.com/en/feature/event-app",{"start":347,"end":395,"type":282},{"type":38,"text":43,"spans":901,"direction":41},[],{"type":38,"text":903,"spans":904,"direction":41},"You're now ready to organize your next seminar, and bring your employees together around a memorable, motivating experience. Want to make things easier? Digitevent, the event management platform that's intuitive and powerful, supports you end-to-end in organizing your professional seminars, from sending invitations to networking among participants.",[905],{"start":906,"end":907,"type":125,"data":908},153,194,{"link_type":127,"url":909,"target":129},"https://www.digitevent.com/fr",{"type":38,"text":43,"spans":911,"direction":41},[],{"type":38,"text":913,"spans":914,"direction":41},"What if we took your seminars further, together?",[],"news",[917],{"primary":918,"items":927,"id":929,"slice_type":242,"slice_label":8},{"seo_title":919,"seo_meta_descriptions":923},[920],{"type":38,"text":921,"spans":922,"direction":41},"Complete guide to organizing your corporate seminar",[],[924],{"type":38,"text":925,"spans":926,"direction":41},"Successfully organizing a corporate seminar means creating a highlight aligned with your goals: this guide walks you through every step",[],[928],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8",{"id":931,"lang":245,"type":9,"uid":932},"akYmxhIAACgAyuD9","organiser-seminaire-entreprise",{"id":934,"uid":935,"url":8,"type":9,"tags":936,"first_publication_date":938,"slugs":939,"linked_documents":941,"lang":16,"data":942,"_source":1198},"en_blog_article_certification-iso-27001-securite-donnees-evenement","iso-27001-certification-data-security",[937,11],"conseil","2026-07-02T10:07:58+0000",[940],"digitevent-certifiee-iso-27001--securite-des-donnees",[],{"distribution":11,"article_title":943,"author_name":262,"publication_date":947,"banner_image":948,"article_content":954,"main_tag":915,"body":1184},[944],{"type":20,"text":945,"spans":946,"direction":41},"Digitevent certified ISO 27001: Data security",[],"2024-10-01T09:30:00+0000",{"dimensions":949,"alt":950,"copyright":8,"url":951,"id":952,"edit":953},{"width":27,"height":266},"ISO 27001 certification","https://images.prismic.io/digi-www/Zv0H57VsGrYSwRLf_cyber-4610993_1280-_1_.webp?auto=format%2Ccompress&rect=0%2C0%2C1280%2C853&w=900&h=600","Zv0H57VsGrYSwRLf",{"x":33,"y":33,"zoom":157,"background":271},[955,959,967,972,975,977,985,987,991,994,998,1005,1012,1015,1023,1025,1030,1032,1035,1037,1041,1046,1053,1056,1060,1066,1070,1073,1077,1081,1086,1089,1091,1096,1098,1104,1109,1114,1118,1122,1126,1131,1135,1137,1140,1144,1148,1157,1161,1165,1170,1172,1179,1182],{"type":38,"text":956,"spans":957,"direction":41},"A priority for a flawless event!",[958],{"start":33,"end":385,"type":323},{"type":38,"text":960,"spans":961,"direction":41},"In the events industry, managing sensitive information is crucial to guarantee successful events free of security flaws. At Digitevent, we've made data protection an absolute priority by obtaining ISO 27001 certification. This international standard attests to the rigor of our information security management system. It's also proof of our commitment to protecting the data of our clients and their attendees.",[962,964],{"start":432,"end":963,"type":282},119,{"start":965,"end":966,"type":282},197,220,{"type":61,"text":968,"spans":969,"direction":41},"1. Cybersecurity in events: a crucial challenge",[970],{"start":33,"end":971,"type":282},47,{"type":38,"text":973,"spans":974,"direction":41},"In the digital age, cyberattacks are a constant threat. No industry is spared. Our industry, which relies increasingly on digital tools to manage registrations, access, and personal data, is particularly vulnerable. A security breach can compromise sensitive information and expose organizers to financial losses or damage to their reputation.",[],{"type":38,"text":43,"spans":976,"direction":41},[],{"type":38,"text":978,"spans":979,"direction":41},"\"Data security has always been at the heart of our approach at Digitevent. ISO 27001 certification validates practices and controls we had already put in place to guarantee maximum protection of sensitive information. This certification strengthens our commitment to offering secure events free of any flaws.\",\nLucien Derhy, Head of Security at Digitevent",[980,982],{"start":33,"end":981,"type":323},310,{"start":983,"end":984,"type":282},311,323,{"type":38,"text":43,"spans":986,"direction":41},[],{"type":38,"text":988,"spans":989,"direction":41},"a. Why is the events industry a target?",[990],{"start":33,"end":322,"type":282},{"type":38,"text":992,"spans":993,"direction":41},"During an event, thousands of pieces of personal data are collected. This includes first names, last names, email addresses, and sometimes even banking information. Some events can also reveal attendees' specific interests (e.g. cybersecurity forum, government event, event with media guests, etc.). This data is highly sought after by cybercriminals, who can use it for phishing or identity theft.",[],{"type":38,"text":995,"spans":996,"direction":41},"b. A few key figures on cyberattacks:",[997],{"start":33,"end":555,"type":282},{"type":315,"text":999,"spans":1000,"direction":41},"En 2023, le coût moyen d'une cyberattaque dans le monde était de 4,24 millions de dollars par incident. Cette tendance continue d'augmenter.",[1001],{"start":33,"end":1002,"type":125,"data":1003},102,{"link_type":127,"url":1004,"target":129},"https://www.ibm.com/fr-fr/topics/data-breach#:~:text=Selon%20le%20rapport%20Co%C3%BBt%20d,4%2C45%20millions%20de%20dollars.)",{"type":315,"text":1006,"spans":1007,"direction":41},"According to Verizon, 68% of security breaches in 2024 will be due to human error. This shows the importance of training and good security practices.",[1008],{"start":33,"end":1009,"type":125,"data":1010},82,{"link_type":127,"url":1011,"target":129},"https://www.verizon.com/business/resources/fr/T498/reports/2024-dbir-executive-summary.pdf",{"type":315,"text":1013,"spans":1014,"direction":41},"More than 50% of companies affected by a cyberattack admit they lost their customers' trust. This shows the indirect effects of an attack.",[],{"type":38,"text":1016,"spans":1017,"direction":41},"For event organizers, a breach can have immediate and serious consequences. Sensitive data belonging to attendees, speakers, and sponsors can be compromised. This can lead to legal sanctions and fines for non-compliance with GDPR. It can also damage the organizer's reputation.",[1018],{"start":1019,"end":1020,"type":125,"data":1021},225,229,{"link_type":127,"url":1022,"target":129},"https://www.digitevent.com/en/gdpr-data-protection-security",{"type":38,"text":43,"spans":1024,"direction":41},[],{"type":61,"text":1026,"spans":1027,"direction":41},"2. The ISO 27001 standard: a mark of security",[1028],{"start":33,"end":1029,"type":282},45,{"type":38,"text":43,"spans":1031,"direction":41},[],{"type":38,"text":1033,"spans":1034,"direction":41},"Faced with these threats, ISO 27001 certification provides an internationally recognized framework for managing information systems security. But what does being ISO 27001 certified really mean? How does it protect you as an event organizer?",[],{"type":38,"text":43,"spans":1036,"direction":41},[],{"type":38,"text":1038,"spans":1039,"direction":41},"a. What is ISO 27001?",[1040],{"start":33,"end":319,"type":282},{"type":38,"text":1042,"spans":1043,"direction":41},"The ISO 27001 standard establishes rules for information security. It covers the creation, implementation, maintenance, and continuous improvement of an information security management system (ISMS).",[1044],{"start":429,"end":1045,"type":282},65,{"type":38,"text":1047,"spans":1048,"direction":41},"It requires rigorous controls to identify, analyze, and mitigate information security risks. This certification is granted after an external audit by an independent body. This ensures that companies meet high standards for data protection.",[1049,1051],{"start":1050,"end":124,"type":282},132,{"start":1052,"end":154,"type":282},204,{"type":38,"text":1054,"spans":1055,"direction":41},"To obtain this certification, Digitevent had to prove to independent auditors that it had put in place specific measures to protect sensitive data. These measures are technical, organizational, and human in nature.",[],{"type":38,"text":1057,"spans":1058,"direction":41},"b. Why does this matter to you?",[1059],{"start":33,"end":395,"type":282},{"type":38,"text":1061,"spans":1062,"direction":41},"As an event organizer, you handle a significant amount of personal data. Choosing an ISO 27001-certified platform means ensuring that this data is managed according to the best international security practices. This helps you build trust with your attendees and partners, while protecting yourself against the risk of cyberattacks or data leaks.",[1063],{"start":1064,"end":1065,"type":282},73,113,{"type":38,"text":1067,"spans":1068,"direction":41},"c. Examples of attacks in the events industry",[1069],{"start":33,"end":1029,"type":282},{"type":38,"text":1071,"spans":1072,"direction":41},"The events industry has become a prime target for cybercriminals, due to the high concentration of sensitive information and the growing importance of digital systems in organizing events. Here are some typical examples of attacks in this industry:",[],{"type":315,"text":1074,"spans":1075,"direction":41},"Identity theft: Hackers break into an event organizer's systems to change access permissions or send fraudulent messages to attendees, compromising the integrity of the event.",[1076],{"start":33,"end":338,"type":282},{"type":315,"text":1078,"spans":1079,"direction":41},"Phishing: Attempts to trick attendees into giving up their personal or banking information through fraudulent emails.",[1080],{"start":33,"end":636,"type":282},{"type":315,"text":1082,"spans":1083,"direction":41},"Ransomware: Malicious software is introduced into an event organizer's system to encrypt its data and demand a ransom in exchange for the decryption key.",[1084],{"start":33,"end":1085,"type":282},10,{"type":38,"text":1087,"spans":1088,"direction":41},"These types of attacks can have dramatic consequences for the smooth running of an event. They can also lead to legal repercussions in the event of a GDPR violation.",[],{"type":38,"text":43,"spans":1090,"direction":41},[],{"type":61,"text":1092,"spans":1093,"direction":41},"3. Concrete measures implemented by Digitevent",[1094],{"start":33,"end":1095,"type":282},46,{"type":38,"text":43,"spans":1097,"direction":41},[],{"type":38,"text":1099,"spans":1100,"direction":41},"ISO 27001 certification is not a mere formality. It relies on the rigorous application of nearly 950 controls covering every aspect of information security management. At Digitevent, we have implemented specific measures to guarantee the security of the events you organize on our platform.",[1101],{"start":1102,"end":1103,"type":282},97,166,{"type":38,"text":1105,"spans":1106,"direction":41},"A few concrete examples of the actions we've put in place:",[1107],{"start":33,"end":1108,"type":282},58,{"type":315,"text":1110,"spans":1111,"direction":41},"Strict security policies: Our security policies cover every aspect of our business. From access management to data handling, every team member is trained and must follow rigorous protocols to keep information secure.",[1112],{"start":33,"end":1113,"type":282},24,{"type":315,"text":1115,"spans":1116,"direction":41},"Ongoing training: We know human error remains one of the leading causes of security breaches. That's why our teams receive regular training on best practices and emerging cybersecurity risks.",[1117],{"start":33,"end":390,"type":282},{"type":315,"text":1119,"spans":1120,"direction":41},"Access management: Access management is one of the pillars of security. We make sure only authorized users can access sensitive information, based on their role and responsibilities. A two-factor authentication system is also in place to reinforce this security.",[1121],{"start":33,"end":333,"type":282},{"type":315,"text":1123,"spans":1124,"direction":41},"Regular audits: Internal and external audits are carried out regularly to identify any security weaknesses and address them immediately.",[1125],{"start":33,"end":338,"type":282},{"type":315,"text":1127,"spans":1128,"direction":41},"Real-time incident monitoring: A real-time monitoring process detects anomalies or intrusion attempts. This system lets us respond quickly and take the necessary steps to limit the impact of any threat.",[1129],{"start":33,"end":1130,"type":282},29,{"type":61,"text":1132,"spans":1133,"direction":41},"4. The concrete benefits of ISO 27001 certification for organizers",[1134],{"start":33,"end":695,"type":282},{"type":38,"text":43,"spans":1136,"direction":41},[],{"type":38,"text":1138,"spans":1139,"direction":41},"ISO 27001 certification offers tangible benefits for event organizers using the Digitevent platform. Here's how it can strengthen the security and success of your events:",[],{"type":315,"text":1141,"spans":1142,"direction":41},"Greater attendee trust: Your attendees will know their data is protected under strict standards, encouraging them to register and take part with peace of mind.",[1143],{"start":33,"end":376,"type":282},{"type":315,"text":1145,"spans":1146,"direction":41},"Reduced risk of data breaches: Thanks to the numerous controls in place, the risk of sensitive information being compromised is significantly reduced.",[1147],{"start":33,"end":1130,"type":282},{"type":315,"text":1149,"spans":1150,"direction":41},"Regulatory compliance: ISO 27001 certification helps you comply with data protection laws, such as GDPR, while ensuring that Digitevent meets European and international standards.",[1151,1152],{"start":33,"end":319,"type":282},{"start":1153,"end":1154,"type":125,"data":1155},99,103,{"link_type":127,"url":1156,"target":129},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"type":315,"text":1158,"spans":1159,"direction":41},"Service continuity: Our systems are designed to guarantee maximum availability and protection against cyberattacks, minimizing the risk of an event being disrupted.",[1160],{"start":33,"end":626,"type":282},{"type":315,"text":1162,"spans":1163,"direction":41},"Protection against GDPR fines: In the event of a data breach, fines can reach 4% of a company's global annual revenue. With an ISO 27001-certified platform, you reduce the risk of exposure to such penalties.",[1164],{"start":33,"end":1130,"type":282},{"type":61,"text":1166,"spans":1167,"direction":41},"Conclusion: A secure future with Digitevent",[1168],{"start":33,"end":1169,"type":282},43,{"type":38,"text":43,"spans":1171,"direction":41},[],{"type":38,"text":1173,"spans":1174,"direction":41},"At Digitevent, data security isn't optional, it's a priority. By obtaining ISO 27001 certification, we demonstrate our commitment to protecting our clients' and attendees' information proactively and rigorously. This certification is much more than a label: it reflects our determination to offer you a reliable platform that meets international standards, and to protect you against the digital threats facing the events industry.",[1175],{"start":673,"end":1176,"type":125,"data":1177},28,{"link_type":127,"url":1178,"target":129},"https://www.digitevent.com/en/blog/event-data-protection-security-digitevent",{"type":38,"text":1180,"spans":1181,"direction":41},"By choosing Digitevent, you're choosing a partner that puts data security and risk management at the heart of what it does. We'll keep evolving to meet new security challenges, so you can organize your events with complete peace of mind.",[],{"type":38,"text":43,"spans":1183,"direction":41},[],[1185],{"primary":1186,"items":1195,"id":1197,"slice_type":242,"slice_label":8},{"seo_title":1187,"seo_meta_descriptions":1191},[1188],{"type":38,"text":1189,"spans":1190,"direction":41},"ISO 27001: Digitevent ensures the security of your data",[],[1192],{"type":38,"text":1193,"spans":1194,"direction":41},"Discover how Digitevent's ISO 27001 certification guarantees the security of your professional events by protecting sensitive data.",[],[1196],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690",{"id":1199,"lang":245,"type":9,"uid":1200},"akYm4xIAAC0AyuF4","certification-iso-27001-securite-donnees-evenement",{"id":1202,"uid":1203,"url":8,"type":9,"tags":1204,"first_publication_date":1205,"slugs":1206,"linked_documents":1208,"lang":16,"data":1209,"_source":1584},"en_blog_article_bonnes-pratiques-evenementiel-virtuel-2021","our-best-practices-for-virtual-events-in-2021",[11],"2026-07-02T10:07:50+0000",[1207],"nos-bonnes-pratiques-pour-levenementiel-virtuel-en-2021",[],{"distribution":11,"article_title":1210,"author_name":1214,"publication_date":1215,"banner_image":1216,"article_content":1224,"main_tag":1570,"body":1571},[1211],{"type":20,"text":1212,"spans":1213},"Our best practices for virtual events in 2021",[],"Syrian FIS","2021-02-23T23:00:00+0000",{"dimensions":1217,"alt":1219,"copyright":8,"url":1220,"id":1221,"edit":1222},{"width":27,"height":1218},507,"Photo of a cameraman during an interview","https://images.prismic.io/digi-www/b98d5bab-dd5a-45df-b122-b0976bacd04c_flou+camera.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2459%2C1385&w=900&h=507","YDYnaRMAALV9YaRa",{"x":33,"y":33,"zoom":1223,"background":35},0.6050119331742243,[1225,1228,1230,1233,1235,1238,1240,1243,1245,1248,1250,1253,1255,1258,1260,1263,1266,1269,1271,1274,1276,1279,1281,1284,1286,1295,1298,1302,1305,1308,1310,1313,1315,1318,1320,1323,1325,1328,1330,1333,1335,1343,1346,1348,1356,1358,1365,1367,1370,1372,1380,1382,1385,1387,1396,1399,1401,1404,1406,1409,1411,1414,1416,1419,1421,1424,1426,1429,1431,1434,1436,1439,1441,1444,1446,1449,1451,1454,1456,1459,1462,1464,1467,1469,1472,1475,1478,1480,1483,1485,1488,1490,1493,1495,1498,1500,1508,1511,1513,1516,1518,1521,1523,1526,1528,1535,1537,1540,1542,1545,1547,1550,1552,1555,1557,1560,1562],{"type":38,"text":1226,"spans":1227,"direction":41},"Long before Covid, virtual was an original format full of promise. The Covid crisis only underscored the need to add a virtual layer to events. ",[],{"type":38,"text":43,"spans":1229,"direction":41},[],{"type":38,"text":1231,"spans":1232,"direction":41},"So here's our feedback from experience, plus the best practices (and pitfalls to avoid) we give our clients, after successfully supporting dozens of digital events.",[],{"type":38,"text":43,"spans":1234,"direction":41},[],{"type":38,"text":1236,"spans":1237,"direction":41},"Three factors will guarantee the success of your virtual event: energy, entertainment, and interaction.",[],{"type":38,"text":43,"spans":1239,"direction":41},[],{"type":38,"text":1241,"spans":1242,"direction":41},"This article was written thanks to the expert advice of Félix, the head of Customer Success at Digitevent.",[],{"type":38,"text":43,"spans":1244,"direction":41},[],{"type":61,"text":1246,"spans":1247,"direction":41},"Habits to adopt for your virtual events: ",[],{"type":38,"text":43,"spans":1249,"direction":41},[],{"type":38,"text":1251,"spans":1252,"direction":41},"Here are 5 best practices we identified in last year's projects, which will help ensure you don't get virtual events wrong:",[],{"type":38,"text":43,"spans":1254,"direction":41},[],{"type":296,"text":1256,"spans":1257,"direction":41},"1 - Take inspiration from those who do it best: television",[],{"type":38,"text":43,"spans":1259,"direction":41},[],{"type":38,"text":1261,"spans":1262,"direction":41},"If you think about it, TV and radio companies have become, after decades of refining the format, experts in entertainment and information. Able to hold your attention for hours in front of a screen, they teach us some important best practices: ",[],{"type":38,"text":1264,"spans":1265,"direction":41},"First, create short programs: TV programs run between 20 minutes and 1.5 hours for the longest ones. The average is 45 minutes. That's also the kind of length you should aim for when covering a topic, which can be a \"segment\" within a longer program. The key point, as with TV, is to avoid dragging things out. ",[],{"type":38,"text":1267,"spans":1268,"direction":41},"It's easy to forget, but an attendee who wants to leave your event can do so very easily (in one click) and won't come back. Keep in mind that staying in front of a screen is exhausting and demands more attention than being there in person. ",[],{"type":38,"text":43,"spans":1270,"direction":41},[],{"type":296,"text":1272,"spans":1273,"direction":41},"2 - Build energy, right before the event",[],{"type":38,"text":43,"spans":1275,"direction":41},[],{"type":38,"text":1277,"spans":1278,"direction":41},"Building energy even before the event starts is crucial to ensuring a good kickoff. We mentioned earlier that the start of your digital event matters a lot for setting the tone and making your guests want to stay for the whole thing. ",[],{"type":38,"text":43,"spans":1280,"direction":41},[],{"type":38,"text":1282,"spans":1283,"direction":41},"So if your company is running a digital event with a built-in chat module (which we strongly recommend), having attendees greet each other and start chatting before the event begins can only work in your favor. ",[],{"type":38,"text":43,"spans":1285,"direction":41},[],{"type":149,"url":1287,"alt":1288,"copyright":8,"dimensions":1289,"id":1292,"edit":1293},"https://images.prismic.io/digi-www/6a2b6c36-3bf4-4731-986d-e3aec2ad4bb5_discussion.jpeg?auto=format%2Ccompress&rect=0%2C-246%2C1350%2C450&w=1350&h=450","Abstract photo in glass and yellow",{"width":1290,"height":1291},1350,450,"YDY04RMAAImBYeYg",{"x":33,"y":1294,"zoom":157,"background":35},-246,{"type":38,"text":1296,"spans":1297,"direction":41},"This has two benefits: ",[],{"type":1299,"text":1300,"spans":1301,"direction":41},"o-list-item","Viewers become active participants. They're no longer alone in front of their screens.",[],{"type":1299,"text":1303,"spans":1304,"direction":41},"It helps \"unlock\" the shyest guests, who become more willing to introduce themselves, chat, and ask questions during the rest of the event, without necessarily having to appear on video. ",[],{"type":38,"text":1306,"spans":1307,"direction":41},"For this to work, you need a few first messages to be exchanged. Sometimes attendees find it hard to make the first move. Try reaching out to your regular event guests (often the most engaged). Plan for the risk, small but real, that no one wants to speak up first, and encourage your own colleagues to give things a push by introducing themselves in the chat. ",[],{"type":38,"text":43,"spans":1309,"direction":41},[],{"type":296,"text":1311,"spans":1312,"direction":41},"3 - Create entertainment",[],{"type":38,"text":43,"spans":1314,"direction":41},[],{"type":38,"text":1316,"spans":1317,"direction":41},"Entertainment helps attendees feel like active participants in your event, and enjoy taking part in it.",[],{"type":38,"text":43,"spans":1319,"direction":41},[],{"type":38,"text":1321,"spans":1322,"direction":41},"Several entertainment tips for your digital events:",[],{"type":38,"text":43,"spans":1324,"direction":41},[],{"type":38,"text":1326,"spans":1327,"direction":41},"First, don't hesitate to play background music a few minutes before your corporate event starts. This lets attendees adjust their volume and hear that the event is about to begin.  ",[],{"type":38,"text":43,"spans":1329,"direction":41},[],{"type":38,"text":1331,"spans":1332,"direction":41},"Along the same lines, use an ice-breaker, like a word-cloud poll that everyone will want to join in on. A great example: ",[],{"type":38,"text":43,"spans":1334,"direction":41},[],{"type":149,"url":1336,"alt":1337,"copyright":8,"dimensions":1338,"id":1341,"edit":1342},"https://images.prismic.io/digi-www/60fe648e-b184-4f8f-acfd-73d026310e9c_virtual+ice+breaker.jpg?auto=format,compress","Word cloud",{"width":1339,"height":1340},1200,630,"YDY1-RMAAImBYeua",{"x":33,"y":33,"zoom":157,"background":35},{"type":38,"text":1344,"spans":1345,"direction":41},"Another important point: take breaks! No one will listen to your professional event straight through without any breaks. If nothing else, give your speakers time to catch their breath. Like on TV, add breaks between segments (TV commercials are a good example of this).",[],{"type":38,"text":43,"spans":1347,"direction":41},[],{"type":38,"text":1349,"spans":1350,"direction":41},"During breaks, display a screen showing the remaining break time, like on this website.",[1351],{"start":1352,"end":1353,"type":125,"data":1354},74,86,{"link_type":127,"url":1355,"target":129},"https://www.bigtimer.net/?minutes=10&repeat=false",{"type":38,"text":43,"spans":1357,"direction":41},[],{"type":38,"text":1359,"spans":1360,"direction":41},"If during your video call you want to randomly pick someone to speak on a topic or share their point of view, you can use the wheel of names.",[1361],{"start":498,"end":1362,"type":125,"data":1363},140,{"link_type":127,"url":1364,"target":129},"https://wheelofnames.com/",{"type":38,"text":43,"spans":1366,"direction":41},[],{"type":296,"text":1368,"spans":1369,"direction":41},"4 - Create interaction",[],{"type":38,"text":43,"spans":1371,"direction":41},[],{"type":38,"text":1373,"spans":1374,"direction":41},"Try to re-engage your audience with a quiz, a poll, or anything else that asks for a bit of thought or action, roughly every 10 to 15 minutes. A person's attention span in front of a screen is about 3 minutes, but if they take an active action, that attention span can of course be extended. Either way, attendees are more likely to follow what you're saying after taking part in the discussion.  ",[1375],{"start":1376,"end":1377,"type":125,"data":1378},193,208,{"link_type":127,"url":1379,"target":129},"https://www.interruptions.net/literature/Gonzalez-CHI04-p113-gonzalez.pdf",{"type":38,"text":43,"spans":1381,"direction":41},[],{"type":38,"text":1383,"spans":1384,"direction":41},"Another tip for livening up your professional events, straight from human nature: nobody likes coming in last. Tap into that competitive spirit and create quizzes, using tools built directly in or external tools (like Kahoot or Mural). ",[],{"type":38,"text":43,"spans":1386,"direction":41},[],{"type":149,"url":1388,"alt":1389,"copyright":8,"dimensions":1390,"id":1393,"edit":1394},"https://images.prismic.io/digi-www/eb2a1841-4a54-418a-b51a-a04ef5a823ef_kahoot.png?auto=format%2Ccompress&rect=0%2C-35%2C512%2C180&w=512&h=180","Kahoot activity 2021",{"width":1391,"height":1392},512,180,"YDY4shMAACqDYfi5",{"x":33,"y":1395,"zoom":157,"background":35},-35,{"type":38,"text":1397,"spans":1398,"direction":41},"Attendees are always driven by the desire to get the right answers. Allow enough response time for each question so you don't frustrate your audience. ",[],{"type":38,"text":43,"spans":1400,"direction":41},[],{"type":38,"text":1402,"spans":1403,"direction":41},"You'll see, everyone eventually gets caught up in the game. It creates a kind of back-and-forth between your speakers and the audience's various answers, often with laughter, and a relaxed, enjoyable atmosphere for all your guests. ",[],{"type":38,"text":43,"spans":1405,"direction":41},[],{"type":296,"text":1407,"spans":1408,"direction":41},"5 - Master preparation and run your program with total peace of mind",[],{"type":38,"text":43,"spans":1410,"direction":41},[],{"type":38,"text":1412,"spans":1413,"direction":41},"Preparation is a crucial step in any event. So is strategy.",[],{"type":38,"text":43,"spans":1415,"direction":41},[],{"type":38,"text":1417,"spans":1418,"direction":41},"If one of your speakers is in a room with an echo during the event, the sound quality will suffer. Check the actual recording conditions carefully (echo, for example, isn't audible over the phone), make sure there's no feedback, and rule out any other technical issues.",[],{"type":38,"text":43,"spans":1420,"direction":41},[],{"type":38,"text":1422,"spans":1423,"direction":41},"Ask your speakers not to switch microphones at the last minute, not to plug in headphones (which could trigger an automatic mic switch), and to stick as closely as possible to what was rehearsed. ",[],{"type":38,"text":43,"spans":1425,"direction":41},[],{"type":38,"text":1427,"spans":1428,"direction":41},"Getting set up well in advance also greatly reduces the risks. We recommend being ready and operational an hour before the event's start time. For phygital or hybrid events, this helps put the speakers, the production team, and the whole recording studio at ease.",[],{"type":38,"text":43,"spans":1430,"direction":41},[],{"type":38,"text":1432,"spans":1433,"direction":41},"Hardware and software issues (equipment or browsers used) can also stop your attendees from properly following your event. Don't hesitate to set up technical support by phone or chat, so your guests are never left stranded. ",[],{"type":38,"text":43,"spans":1435,"direction":41},[],{"type":38,"text":1437,"spans":1438,"direction":41},"If several of your speakers are located and filmed in the same place, get help from a provider specialized in video production to achieve a professional result. Video filming and directing is a job in its own right. Virtual is a relatively new format, so it's normal to hit a few snags at first. ",[],{"type":38,"text":43,"spans":1440,"direction":41},[],{"type":38,"text":1442,"spans":1443,"direction":41},"Finally, always favor quality over length, and avoid keeping habits that will work against you. ",[],{"type":38,"text":43,"spans":1445,"direction":41},[],{"type":38,"text":1447,"spans":1448,"direction":41},"Speaking of habits that will work against you:",[],{"type":38,"text":43,"spans":1450,"direction":41},[],{"type":61,"text":1452,"spans":1453,"direction":41},"Habits to drop for your next virtual events",[],{"type":38,"text":43,"spans":1455,"direction":41},[],{"type":38,"text":1457,"spans":1458,"direction":41},"On the contrary, some habits from \"traditional\" events should be banned when it comes to digital formats. ",[],{"type":38,"text":1460,"spans":1461,"direction":41},"Here are a few examples:",[],{"type":38,"text":43,"spans":1463,"direction":41},[],{"type":296,"text":1465,"spans":1466,"direction":41},"1 - Trying to turn an in-person event into a webinar",[],{"type":38,"text":43,"spans":1468,"direction":41},[],{"type":38,"text":1470,"spans":1471,"direction":41},"8:30 > 9:00 = Coffee and networking",[],{"type":38,"text":1473,"spans":1474,"direction":41},"9:00 > 10:00 = Speaker introductions and presentation",[],{"type":38,"text":1476,"spans":1477,"direction":41},"10:00 > 10:30 = Q&A session",[],{"type":38,"text":43,"spans":1479,"direction":41},[],{"type":38,"text":1481,"spans":1482,"direction":41},"This kind of schedule, fairly common in person, should be completely avoided for virtual events, especially webinars. The reason is simple: it gives no energy, no impact to the start of your digital event, you don't get straight to the point. So there's a good chance attendees will quickly leave your digital event if it follows this kind of schedule. ",[],{"type":38,"text":43,"spans":1484,"direction":41},[],{"type":38,"text":1486,"spans":1487,"direction":41},"In the in-person events we used to know, the hardest step was getting attendees to show up on site. It's the exact opposite for virtual events and webinars: the hardest part is keeping your audience there for the whole event. Provide value, useful tips, insights drawn from real cases you've actually encountered, and advice specific to their industries. ",[],{"type":38,"text":43,"spans":1489,"direction":41},[],{"type":38,"text":1491,"spans":1492,"direction":41},"So you'll need to rethink the goal of your events: a virtual event needs much more relevant content than an in-person one to \"make up for\" that lack of contact. You'll need to address your audience warmly and give them as much value and visibility as possible into upcoming industry trends. Keep in mind too that the better the online communication around the event, the better your turnout and retention will be throughout the event. ",[],{"type":38,"text":43,"spans":1494,"direction":41},[],{"type":38,"text":1496,"spans":1497,"direction":41},"In short: rethink your experience with your medium in mind (the medium is how your audience receives information). Be your guest's guide for the whole length of your webinar, virtual conference, or whatever the format. Be a professional who brings an expert point of view to the topic at hand. ",[],{"type":38,"text":43,"spans":1499,"direction":41},[],{"type":149,"url":1501,"alt":1502,"copyright":8,"dimensions":1503,"id":1505,"edit":1506},"https://images.prismic.io/digi-www/6ca39926-879b-4b5c-93e6-02aa64a7f2b3_marker.jpg?auto=format%2Ccompress&rect=0%2C-69%2C512%2C150&w=512&h=150","experience and planning",{"width":1391,"height":1504},150,"YDY6OxMAAAOEYf3N",{"x":33,"y":1507,"zoom":157,"background":35},-69,{"type":296,"text":1509,"spans":1510,"direction":41},"2 - Assuming turnout will be lower because of the virtual format ",[],{"type":38,"text":43,"spans":1512,"direction":41},[],{"type":38,"text":1514,"spans":1515,"direction":41},"You should approach the virtual event as a challenge to embrace, with enthusiasm. Even as something new. ",[],{"type":38,"text":43,"spans":1517,"direction":41},[],{"type":38,"text":1519,"spans":1520,"direction":41},"You have a unique chance to be creative and bring a lot of value to your prospects, seize it!",[],{"type":38,"text":43,"spans":1522,"direction":41},[],{"type":38,"text":1524,"spans":1525,"direction":41},"If you don't believe in it yourself, you'll carry out every preparation task out of necessity rather than desire. In a kind of vicious circle, this will end up limiting your creativity and your ability to create an event experience that stands out. ",[],{"type":38,"text":43,"spans":1527,"direction":41},[],{"type":38,"text":1529,"spans":1530,"direction":41},"Show why your digital event will be appealing, and what immediate benefits your guests will get from it. Prove that you'll deliver value by showcasing your speakers and applying best practices to increase your attendance rate. In short, use a bit of communication and marketing know-how to get your guests to attend your online event.",[1531],{"start":1532,"end":1019,"type":125,"data":1533},196,{"link_type":127,"url":1534,"target":129},"https://www.digitevent.com/en/blog/increase-participation-rate-virtual-event?utm_source=direct&utm_medium=blog_article&utm_campaign=maillage_interne",{"type":38,"text":43,"spans":1536,"direction":41},[],{"type":296,"text":1538,"spans":1539,"direction":41},"Conclusion",[],{"type":38,"text":43,"spans":1541,"direction":41},[],{"type":38,"text":1543,"spans":1544,"direction":41},"The most successful events are designed with the goal of offering less, but better, without falling into the pitfalls mentioned earlier. ",[],{"type":38,"text":43,"spans":1546,"direction":41},[],{"type":38,"text":1548,"spans":1549,"direction":41},"Virtual or hybrid events are complex formats to get right, requiring a different kind of rigor and more complex technical specifics than an in-person event. Since you don't fully master the subject at first, it will take more effort the first few times (like riding a bike for the first time).",[],{"type":38,"text":43,"spans":1551,"direction":41},[],{"type":38,"text":1553,"spans":1554,"direction":41},"No worries, you'll get better over time.",[],{"type":38,"text":43,"spans":1556,"direction":41},[],{"type":38,"text":1558,"spans":1559,"direction":41},"We hope this non-exhaustive list has helped you get a clearer picture for organizing your next virtual and hybrid events. ",[],{"type":38,"text":43,"spans":1561,"direction":41},[],{"type":38,"text":1563,"spans":1564,"direction":41},"PS: If you'd like to learn more about digital events, we've created a 17-page ebook on the topic :)",[1565],{"start":1566,"end":1567,"type":125,"data":1568},70,83,{"link_type":127,"url":1569,"target":129},"https://explore.digitevent.com/X1jMVREAACMAG9py/ebook-virtuel?utm_source=direct&utm_medium=banner&utm_campaign=ebook_virtuel","advice",[1572],{"primary":1573,"items":1581,"id":1583,"slice_type":242,"slice_label":8},{"seo_title":1574,"seo_meta_descriptions":1577},[1575],{"type":38,"text":1212,"spans":1576},[],[1578],{"type":38,"text":1579,"spans":1580,"direction":41},"Discover our hands-on experience with virtual events: best practices, pitfalls to avoid, and tips drawn from dozens of real-world cases.",[],[1582],{},"seo$541ef149-3edc-40c6-a521-2f37d324b318",{"id":1585,"lang":245,"type":9,"uid":1586},"akYmlxIAACkAyuBU","bonnes-pratiques-evenementiel-virtuel-2021",[],1784899144454]