[{"data":1,"prerenderedAt":3226},["ShallowReactive",2],{"top-banner-en":3,"blog-article-event-crm-connect-events-roi-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":685,"relatedPages":2657},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":681},"en_blog_article_crm-evenementiel-connecter-evenements-roi","event-crm-connect-events-roi",null,"blog_article",[11],"global","2026-07-02T10:08:01+0000",[14],"crm-evenementiel--comment-connecter-vos-evenements-a-votre-outil-pour-prouver-leur-roi",[],"en-us",{"distribution":11,"article_title":18,"author_name":24,"publication_date":25,"banner_image":26,"article_content":38,"main_tag":665,"body":666},[19],{"type":20,"text":21,"spans":22,"direction":23},"heading1","Event CRM: how to connect your events to your tool to prove their ROI",[],"ltr","Joy GRAND","2026-04-27T12:30:00+0000",{"dimensions":27,"alt":30,"copyright":8,"url":31,"id":32,"edit":33},{"width":28,"height":29},900,400,"Woman in a navy blazer focused on a screen showing a funnel and CRM data, notebook and tablet on the desk, colleagues in the background.","https://images.prismic.io/digi-www/ae9bN8BOoF08xU-A_Gemini_Generated_Image_9nofrw9nofrw9nof-1.webp?auto=format%2Ccompress&rect=0%2C77%2C908%2C404&w=900&h=400","ae9bN8BOoF08xU-A",{"x":34,"y":35,"zoom":36,"background":37},0,77,1,"transparent",[39,43,46,49,56,58,61,63,67,70,72,76,87,89,95,99,102,105,108,110,112,115,118,120,123,126,128,131,133,138,140,143,146,148,154,157,160,163,166,168,170,176,178,181,184,186,192,197,202,207,209,211,214,216,219,222,224,227,232,237,242,245,248,251,254,257,259,262,265,267,273,276,278,283,285,288,291,297,299,302,305,307,313,318,322,327,332,337,342,344,346,349,351,354,356,359,367,369,372,375,377,382,386,388,391,397,399,402,404,407,411,416,420,422,424,427,429,432,437,439,447,449,457,459,462,464,467,470,473,476,479,481,483,488,490,493,496,498,501,504,507,509,514,516,519,522,525,527,530,535,539,543,547,549,551,555,558,560,563,566,569,575,584,588,590,592,598,600,603,606,608,611,614,617,620,623,625,627,636,638,650,652,655,657],{"type":40,"text":41,"spans":42,"direction":23},"paragraph","You've probably noticed: pressure around event ROI has never been higher. Today, organizing an event is no longer enough. Your executive committee expects concrete results. And above all: measurable results.",[],{"type":40,"text":44,"spans":45,"direction":23},"",[],{"type":40,"text":47,"spans":48,"direction":23},"The problem? Events are still seen as an expense. Yet what really matters to your executive committee is qualified leads, sales opportunities, and revenue generated.",[],{"type":40,"text":50,"spans":51,"direction":23},"But without a connection between your tools and your event CRM, this data stays invisible. The result: ROI that's hard to prove.",[52],{"start":53,"end":54,"type":55},53,62,"strong",{"type":40,"text":44,"spans":57,"direction":23},[],{"type":40,"text":59,"spans":60,"direction":23},"The good news: by connecting your events to your CRM, you can finally link your actions to your business results. That's what this article will help you understand.",[],{"type":40,"text":44,"spans":62,"direction":23},[],{"type":64,"text":65,"spans":66,"direction":23},"heading2","How a CRM connected to your events transforms your event management",[],{"type":40,"text":68,"spans":69,"direction":23},"An event CRM connected to your event organization setup doesn't just store contacts. It transforms how you run your events, manage your data, and drive business impact. Here are the main changes to expect.",[],{"type":40,"text":44,"spans":71,"direction":23},[],{"type":73,"text":74,"spans":75,"direction":23},"heading3","From siloed event management to a unified view",[],{"type":40,"text":77,"spans":78,"direction":23},"Without a CRM solution, your data is scattered across multiple tools: online registration and ticketing tools, email platforms, billing modules, Excel files, feedback from the field, etc. The result: you only get a fragmented, partial view of your attendees.",[79],{"start":80,"end":81,"type":82,"data":83},94,103,"hyperlink",{"link_type":84,"url":85,"target":86},"Web","https://www.digitevent.com/en/blog/ticketing-software","_blank",{"type":40,"text":44,"spans":88,"direction":23},[],{"type":40,"text":90,"spans":91,"direction":23},"With a connected CRM, you can centralize key data, such as: ",[92],{"start":93,"end":94,"type":55},22,49,{"type":96,"text":97,"spans":98,"direction":23},"list-item","Registration data",[],{"type":96,"text":100,"spans":101,"direction":23},"Actual attendance via check-in",[],{"type":96,"text":103,"spans":104,"direction":23},"Interactions during the event",[],{"type":96,"text":106,"spans":107,"direction":23},"Attendee and customer history, etc.",[],{"type":40,"text":44,"spans":109,"direction":23},[],{"type":40,"text":44,"spans":111,"direction":23},[],{"type":40,"text":113,"spans":114,"direction":23},"All this information is brought together in one place, in a secure CRM database that meets privacy and GDPR requirements.",[],{"type":40,"text":116,"spans":117,"direction":23},"You're no longer managing isolated events, but a unified database. This means moving from a one-off event mindset to a 360° view of the attendee, their engagement, and their potential value.",[],{"type":40,"text":44,"spans":119,"direction":23},[],{"type":73,"text":121,"spans":122,"direction":23},"From generic communication to data-driven communication",[],{"type":40,"text":124,"spans":125,"direction":23},"Without a CRM, event communication often relies on broad, poorly targeted campaigns that are hard to optimize. You send mass invitations with little personalization, and follow-ups that often turn out to be ineffective.",[],{"type":40,"text":44,"spans":127,"direction":23},[],{"type":40,"text":129,"spans":130,"direction":23},"With an event CRM, you can optimize how you manage communication. You segment your audiences precisely, tailor your messages, and set up automated workflows before and after the event. Every interaction becomes an engagement opportunity.",[],{"type":40,"text":44,"spans":132,"direction":23},[],{"type":40,"text":134,"spans":135,"direction":23},"The result: your marketing communication becomes more relevant, your messages land better, the customer experience improves, and your performance naturally improves too.",[136],{"start":137,"end":54,"type":55},12,{"type":40,"text":44,"spans":139,"direction":23},[],{"type":73,"text":141,"spans":142,"direction":23},"From a marketing event to an activatable sales lever",[],{"type":40,"text":144,"spans":145,"direction":23},"This is often where the difference is made. Without CRM integration, the leads generated at your events often stay in marketing's hands and aren't tracked in the pipeline. Sales teams step in too late, and some opportunities end up being missed.",[],{"type":40,"text":44,"spans":147,"direction":23},[],{"type":40,"text":149,"spans":150,"direction":23},"With CRM software connected to your event, everything speeds up: ",[151],{"start":152,"end":153,"type":55},5,41,{"type":96,"text":155,"spans":156,"direction":23},"A salesperson can be alerted as soon as a key prospect registers, ",[],{"type":96,"text":158,"spans":159,"direction":23},"Attendance at the event automatically enriches each contact record",[],{"type":96,"text":161,"spans":162,"direction":23},"Interaction tracking is more precise, potentially even in real time if needed",[],{"type":96,"text":164,"spans":165,"direction":23},"Leads are prioritized based on their engagement",[],{"type":40,"text":44,"spans":167,"direction":23},[],{"type":40,"text":44,"spans":169,"direction":23},[],{"type":40,"text":171,"spans":172,"direction":23},"Your event is no longer just a visibility exercise, but becomes an immediate sales activation tool.",[173],{"start":174,"end":175,"type":55},64,98,{"type":40,"text":44,"spans":177,"direction":23},[],{"type":73,"text":179,"spans":180,"direction":23},"From a volume mindset to a performance mindset",[],{"type":40,"text":182,"spans":183,"direction":23},"For a long time, event KPIs focused on volume: number of registrants, attendance rate, engagement rate. These metrics are still useful, but they're no longer enough.",[],{"type":40,"text":44,"spans":185,"direction":23},[],{"type":40,"text":187,"spans":188,"direction":23},"With a CRM dedicated to events, you get access to much more strategic analytics. You can track: ",[189],{"start":190,"end":191,"type":55},50,79,{"type":96,"text":193,"spans":194,"direction":23},"Qualified leads generated",[195],{"start":34,"end":196,"type":55},15,{"type":96,"text":198,"spans":199,"direction":23},"Opportunities created",[200],{"start":34,"end":201,"type":55},13,{"type":96,"text":203,"spans":204,"direction":23},"Revenue attributed to each event",[205],{"start":34,"end":206,"type":55},7,{"type":40,"text":44,"spans":208,"direction":23},[],{"type":40,"text":44,"spans":210,"direction":23},[],{"type":40,"text":212,"spans":213,"direction":23},"You're no longer just measuring activity. You're running your events like a genuine acquisition channel.",[],{"type":40,"text":44,"spans":215,"direction":23},[],{"type":73,"text":217,"spans":218,"direction":23},"From an estimated ROI to a measurable, defensible ROI",[],{"type":40,"text":220,"spans":221,"direction":23},"Without a CRM platform, return on investment often stays rough and hard to prove. Your event decisions end up relying on gut feeling or partial metrics.",[],{"type":40,"text":44,"spans":223,"direction":23},[],{"type":40,"text":225,"spans":226,"direction":23},"With a CRM connected to your events: ",[],{"type":96,"text":228,"spans":229,"direction":23},"You get complete visibility into the funnel your generated leads move through, from registration all the way to conversion into a customer",[230],{"start":34,"end":231,"type":55},43,{"type":96,"text":233,"spans":234,"direction":23},"You can attribute the revenue generated through each event",[235],{"start":34,"end":236,"type":55},39,{"type":96,"text":238,"spans":239,"direction":23},"You can analyze performance by event",[240],{"start":34,"end":241,"type":55},27,{"type":40,"text":243,"spans":244,"direction":23},"\n",[],{"type":40,"text":246,"spans":247,"direction":23},"In short, you move from an intuitive approach to a data-driven one. And above all, you're finally able to clearly answer your executive committee's expectations, with concrete data.",[],{"type":40,"text":249,"spans":250,"direction":23}," ",[],{"type":64,"text":252,"spans":253,"direction":23},"From event to revenue: how to connect your data to ROI",[],{"type":40,"text":255,"spans":256,"direction":23},"You may be asking yourself: how do you actually turn an event into measurable revenue? It all comes down to one key point: rebuilding your business funnel.",[],{"type":40,"text":44,"spans":258,"direction":23},[],{"type":73,"text":260,"spans":261,"direction":23},"The real challenge: rebuilding your business funnel",[],{"type":40,"text":263,"spans":264,"direction":23},"You know it: your executive committee doesn't care about the number of registrations or your attendance rate. The only question that matters to them is: \"How much revenue did this event generate?\".",[],{"type":40,"text":44,"spans":266,"direction":23},[],{"type":40,"text":268,"spans":269,"direction":23},"To answer that, you need to connect every step of the attendee journey to your event CRM. In other words, set up a complete chain:",[270],{"start":271,"end":272,"type":55},28,88,{"type":40,"text":274,"spans":275,"direction":23},"Registration → Attendance → Lead → Opportunity → Customer",[],{"type":40,"text":44,"spans":277,"direction":23},[],{"type":40,"text":279,"spans":280,"direction":23},"With a well-designed CRM integration, every interaction becomes usable data in your sales pipeline.",[281],{"start":206,"end":282,"type":55},36,{"type":40,"text":44,"spans":284,"direction":23},[],{"type":40,"text":286,"spans":287,"direction":23},"So what does this actually look like? Let's take a simple example.",[],{"type":40,"text":289,"spans":290,"direction":23},"You organize an event with 500 registrations and 320 attendees. Thanks to your CRM, you manage to identify 120 qualified leads among them, and 45 sales opportunities. In the end, you can calculate €120,000 in generated revenue.",[],{"type":40,"text":292,"spans":293,"direction":23},"You move from a simple \"successful event\" to a profitable, defensible event, thanks to your ability to connect every step through to the final result.",[294],{"start":295,"end":296,"type":55},45,75,{"type":40,"text":44,"spans":298,"direction":23},[],{"type":73,"text":300,"spans":301,"direction":23},"The business KPIs your executive committee expects you to track",[],{"type":40,"text":303,"spans":304,"direction":23},"Marketing KPIs (number of registrations, attendance rate, engagement rate, etc.) are necessary, since they let you manage your acquisition and engagement. But they remain insufficient for your executive committee.",[],{"type":40,"text":44,"spans":306,"direction":23},[],{"type":40,"text":308,"spans":309,"direction":23},"To demonstrate the value of your events, you need to build business indicators into your reporting, such as: ",[310],{"start":53,"end":175,"type":82,"data":311},{"link_type":84,"url":312,"target":86},"https://www.digitevent.com/en/blog/event-kpis",{"type":96,"text":314,"spans":315,"direction":23},"Cost per attendee",[316],{"start":34,"end":317,"type":55},17,{"type":96,"text":319,"spans":320,"direction":23},"Cost per lead",[321],{"start":34,"end":201,"type":55},{"type":96,"text":323,"spans":324,"direction":23},"Number of qualified leads",[325],{"start":34,"end":326,"type":55},25,{"type":96,"text":328,"spans":329,"direction":23},"Number of opportunities generated",[330],{"start":34,"end":331,"type":55},33,{"type":96,"text":333,"spans":334,"direction":23},"Post-event conversion rate",[335],{"start":34,"end":336,"type":55},26,{"type":96,"text":338,"spans":339,"direction":23},"Attributed revenue",[340],{"start":34,"end":341,"type":55},18,{"type":40,"text":44,"spans":343,"direction":23},[],{"type":40,"text":44,"spans":345,"direction":23},[],{"type":40,"text":347,"spans":348,"direction":23},"To go further, it's in your interest to work with your sales teams. This collaboration will let you co-build more advanced KPIs, such as pipeline contribution, ROI per event, or sales cycle velocity.",[],{"type":40,"text":44,"spans":350,"direction":23},[],{"type":40,"text":352,"spans":353,"direction":23},"But managing your events as a genuine business lever is only possible if you sync your CRM with your centralized event management tool.",[],{"type":40,"text":44,"spans":355,"direction":23},[],{"type":64,"text":357,"spans":358,"direction":23},"How CRM integration with your events actually works",[],{"type":40,"text":360,"spans":361,"direction":23},"Technically connecting your event CRM to your event management software isn't necessarily complex. You just need to understand the right synchronization logic.",[362],{"start":363,"end":364,"type":82,"data":365},46,71,{"link_type":84,"url":366,"target":86},"https://www.digitevent.com/en/blog/corporate-event-management-software",{"type":40,"text":44,"spans":368,"direction":23},[],{"type":73,"text":370,"spans":371,"direction":23},"The two main synchronization approaches to know",[],{"type":40,"text":373,"spans":374,"direction":23},"A CRM integration always relies on two complementary data flows. The first goes from the CRM to your event tool, the second the other way around.",[],{"type":40,"text":44,"spans":376,"direction":23},[],{"type":40,"text":378,"spans":379,"direction":23},"CRM → event management tool synchronization is meant to feed your events. In practice, you use your CRM database to build your event audiences. You import your contacts, segment your targets, and build more relevant invitation campaigns. This is what lets you, for example, send targeted invitations or re-engage contacts already present in your ecosystem.\n",[380],{"start":34,"end":381,"type":55},44,{"type":40,"text":383,"spans":384,"direction":23},"Event management tool → CRM synchronization is meant to surface the business value of your events. Every registration, every attendance, every interaction becomes usable data in your CRM. You automatically enrich your contact records, improve interaction tracking, and feed your sales teams in real time. This is the most strategic flow for your ROI, connecting your events to business impact.",[385],{"start":34,"end":231,"type":55},{"type":40,"text":44,"spans":387,"direction":23},[],{"type":73,"text":389,"spans":390,"direction":23},"Scheduled synchronization via API",[],{"type":40,"text":392,"spans":393,"direction":23},"First technical option for connecting your CRM to your event tool: synchronization via API.",[394],{"start":395,"end":396,"type":55},67,90,{"type":40,"text":44,"spans":398,"direction":23},[],{"type":40,"text":400,"spans":401,"direction":23},"In this case, your CRM regularly queries your event management tool to retrieve the data. This approach is simple to set up and fairly robust.",[],{"type":40,"text":44,"spans":403,"direction":23},[],{"type":40,"text":405,"spans":406,"direction":23},"It offers several advantages:",[],{"type":96,"text":408,"spans":409,"direction":23},"A reliable integration",[410],{"start":34,"end":93,"type":55},{"type":96,"text":412,"spans":413,"direction":23},"Good error tolerance",[414],{"start":34,"end":415,"type":55},20,{"type":96,"text":417,"spans":418,"direction":23},"A quick setup",[419],{"start":34,"end":201,"type":55},{"type":40,"text":44,"spans":421,"direction":23},[],{"type":40,"text":44,"spans":423,"direction":23},[],{"type":40,"text":425,"spans":426,"direction":23},"In practice, this solution is a perfect fit if your events are moderately sized (fewer than 500 attendees), and if your data needs are fairly simple (in particular, if you don't need real-time processing).",[],{"type":40,"text":44,"spans":428,"direction":23},[],{"type":73,"text":430,"spans":431,"direction":23},"Real-time synchronization via webhooks",[],{"type":40,"text":433,"spans":434,"direction":23},"Second option: webhooks.",[435],{"start":196,"end":436,"type":55},23,{"type":40,"text":44,"spans":438,"direction":23},[],{"type":40,"text":440,"spans":441,"direction":23},"Here, it's your event platform that pushes information to your CRM as soon as an action occurs. Registration, check-in, interaction: everything is reflected instantly.",[442],{"start":443,"end":444,"type":82,"data":445},16,30,{"link_type":84,"url":446,"target":86},"https://www.digitevent.com/en/blog/event-management-platform",{"type":40,"text":44,"spans":448,"direction":23},[],{"type":40,"text":450,"spans":451,"direction":23},"The advantage is major: you operate in real time, so your sales teams can react immediately. A key prospect attends your event? The information is available in your CRM without delay. The result: much faster and more effective sales activation.",[452,454],{"start":282,"end":453,"type":55},48,{"start":455,"end":456,"type":55},196,243,{"type":40,"text":44,"spans":458,"direction":23},[],{"type":40,"text":460,"spans":461,"direction":23},"This approach is particularly well suited to high-stakes business events, with a large number of attendees (more than 500) and a need for responsiveness in the sales relationship.",[],{"type":40,"text":44,"spans":463,"direction":23},[],{"type":73,"text":465,"spans":466,"direction":23},"The ideal setup: bidirectional synchronization",[],{"type":40,"text":468,"spans":469,"direction":23},"In practice, the best strategy is to combine both approaches.",[],{"type":40,"text":471,"spans":472,"direction":23},"Bidirectional synchronization lets you:",[],{"type":96,"text":474,"spans":475,"direction":23},"Feed your events from your CRM",[],{"type":96,"text":477,"spans":478,"direction":23},"Automate the collection of event data into your CRM",[],{"type":40,"text":44,"spans":480,"direction":23},[],{"type":40,"text":44,"spans":482,"direction":23},[],{"type":40,"text":484,"spans":485,"direction":23},"By combining API and webhooks, you create a complete data loop, giving you a unified view, reliable data, and precise control over your performance.",[486],{"start":34,"end":487,"type":55},29,{"type":40,"text":44,"spans":489,"direction":23},[],{"type":64,"text":491,"spans":492,"direction":23},"4 best practices for a successful integration of your event CRM with your event management tool",[],{"type":40,"text":494,"spans":495,"direction":23},"Setting up a connected event CRM is a key step. But be careful: technology alone isn't enough. To get real business impact from it, you need to structure your approach. Here are the essential best practices.",[],{"type":40,"text":44,"spans":497,"direction":23},[],{"type":73,"text":499,"spans":500,"direction":23},"Define your KPIs upfront",[],{"type":40,"text":502,"spans":503,"direction":23},"The key idea here: start from ROI, not from the tool. This way, you avoid a classic trap: building a technical integration without a clear goal. \n",[],{"type":40,"text":505,"spans":506,"direction":23},"Before even talking about tools, ask yourself a simple question: what do you want to prove? Do you want to measure the number of leads generated? Attributed revenue? Contribution to the sales pipeline?",[],{"type":40,"text":44,"spans":508,"direction":23},[],{"type":40,"text":510,"spans":511,"direction":23},"Define business KPIs aligned with your executive committee's expectations. Qualified leads, opportunities, revenue: these are what will guide your entire strategy. You'll then be able to properly structure your data and flows for your integration",[512],{"start":206,"end":513,"type":55},73,{"type":40,"text":44,"spans":515,"direction":23},[],{"type":73,"text":517,"spans":518,"direction":23},"Structure your data",[],{"type":40,"text":520,"spans":521,"direction":23},"A CRM integration only creates value if your data is usable. And that's often the weak point.",[],{"type":40,"text":523,"spans":524,"direction":23},"Inconsistent data, non-standardized fields, no interaction tracking, etc. These issues severely limit the impact of your CRM solution.",[],{"type":40,"text":44,"spans":526,"direction":23},[],{"type":40,"text":528,"spans":529,"direction":23},"To avoid this, prioritize structuring:",[],{"type":96,"text":531,"spans":532,"direction":23},"Identification data (name, email, company)",[533],{"start":34,"end":534,"type":55},19,{"type":96,"text":536,"spans":537,"direction":23},"Event status (registered, attended, absent)",[538],{"start":34,"end":137,"type":55},{"type":96,"text":540,"spans":541,"direction":23},"Engagement level (sessions, interactions, matchmaking, etc.)",[542],{"start":34,"end":443,"type":55},{"type":96,"text":544,"spans":545,"direction":23},"Event source",[546],{"start":34,"end":137,"type":55},{"type":40,"text":44,"spans":548,"direction":23},[],{"type":40,"text":44,"spans":550,"direction":23},[],{"type":40,"text":552,"spans":553,"direction":23},"The goal is simple: have a clean, usable database. In practice, this means creating dedicated fields in your CRM to track attendance, event type, or date.",[554],{"start":241,"end":94,"type":55},{"type":40,"text":556,"spans":557,"direction":23},"This is what will then let you effectively segment, score, and analyze your contacts.",[],{"type":40,"text":44,"spans":559,"direction":23},[],{"type":73,"text":561,"spans":562,"direction":23},"Align marketing and sales",[],{"type":40,"text":564,"spans":565,"direction":23},"Even with the best technical integration, without internal alignment, ROI will stay limited. In many organizations, marketing generates leads that sales reps don't follow up on. The result: lost business opportunities.\n",[],{"type":40,"text":567,"spans":568,"direction":23},"To avoid this, you need to clarify several things:",[],{"type":96,"text":570,"spans":571,"direction":23},"The definition of a qualified lead",[572,573],{"start":34,"end":534,"type":55},{"start":415,"end":574,"type":55},34,{"type":96,"text":576,"spans":577,"direction":23},"The follow-up process post-event",[578,580],{"start":34,"end":579,"type":55},21,{"start":93,"end":581,"type":82,"data":582},32,{"link_type":84,"url":583,"target":86},"https://www.digitevent.com/en/blog/post-event-strategy",{"type":96,"text":585,"spans":586,"direction":23},"The responsibilities of each team",[587],{"start":34,"end":415,"type":55},{"type":40,"text":44,"spans":589,"direction":23},[],{"type":40,"text":44,"spans":591,"direction":23},[],{"type":40,"text":593,"spans":594,"direction":23},"Also set up automatic alerts, workflows in your CRM, and clear opportunity tracking. Your goal: turn every event into concrete sales opportunities.",[595],{"start":596,"end":597,"type":55},95,147,{"type":40,"text":44,"spans":599,"direction":23},[],{"type":73,"text":601,"spans":602,"direction":23},"Test and improve continuously",[],{"type":40,"text":604,"spans":605,"direction":23},"An event CRM integration is never set in stone. It evolves with your needs, your events, and your organization.",[],{"type":40,"text":44,"spans":607,"direction":23},[],{"type":40,"text":609,"spans":610,"direction":23},"That's why you need to adopt a continuous improvement mindset. Regularly track:",[],{"type":96,"text":612,"spans":613,"direction":23},"The quality of your data",[],{"type":96,"text":615,"spans":616,"direction":23},"Your conversion rate",[],{"type":96,"text":618,"spans":619,"direction":23},"The performance of your events",[],{"type":96,"text":621,"spans":622,"direction":23},"The relevance of your dashboards",[],{"type":40,"text":44,"spans":624,"direction":23},[],{"type":40,"text":44,"spans":626,"direction":23},[],{"type":40,"text":628,"spans":629,"direction":23},"Test different approaches: segmentation, follow-up scenarios, action timing, etc. Analyze the results, then adjust your workflows accordingly. This approach is what will let you optimize your event management over time and durably improve your performance.",[630,633],{"start":631,"end":632,"type":55},82,114,{"start":634,"end":635,"type":55},178,208,{"type":40,"text":44,"spans":637,"direction":23},[],{"type":40,"text":639,"spans":640,"direction":23},"\"Today, our clients don't just ask us to manage their events anymore. They want to understand their business impact. That's why we designed Digitevent as a platform capable of connecting every event interaction to the CRM, in real time or via API. In practice, this means turning every registration, every attendance, every exchange into usable data for marketing and sales teams. The result: events are no longer seen as a cost, but as a genuine lever for generating revenue.\", Thierry Otavy, Partnerships Sales Manager",[641,644,648],{"start":34,"end":642,"type":643},479,"em",{"start":642,"end":645,"type":82,"data":646},520,{"link_type":84,"url":647,"target":86},"https://www.linkedin.com/in/thierry-ottavy/",{"start":642,"end":649,"type":55},492,{"type":40,"text":44,"spans":651,"direction":23},[],{"type":40,"text":653,"spans":654,"direction":23},"As you can see: a successful event is no longer enough. What matters today is its ability to generate business. By connecting your event CRM to your tools, you turn your events into real performance levers. And above all, you move from an estimated ROI to a measurable one.",[],{"type":40,"text":44,"spans":656,"direction":23},[],{"type":40,"text":658,"spans":659,"direction":23},"Digitevent, the intuitive and powerful event management platform, integrates with many CRMs such as Salesforce and HubSpot, through a powerful API to connect your ecosystem. Request a demo to discover its full potential for your events.",[660],{"start":661,"end":662,"type":82,"data":663},174,188,{"link_type":84,"url":664,"target":86},"https://www.digitevent.com/fr?contact","advice",[667],{"primary":668,"items":677,"id":679,"slice_type":680,"slice_label":8},{"seo_title":669,"seo_meta_descriptions":673},[670],{"type":40,"text":671,"spans":672,"direction":23},"Event CRM: turn your events into a business lever",[],[674],{"type":40,"text":675,"spans":676,"direction":23},"Finally measure the real impact of your events: leads, opportunities, and revenue with a connected event CRM",[],[678],{},"seo$077b66fc-08fb-4ec9-a8a5-5255659a50a5","seo",{"id":682,"lang":683,"type":9,"uid":684},"akYm9xIAAC0AyuHI","fr-fr","crm-evenementiel-connecter-evenements-roi",[686,1628,2072],{"id":687,"uid":688,"url":8,"type":9,"tags":689,"first_publication_date":690,"slugs":691,"linked_documents":693,"lang":16,"data":694,"_source":1625},"en_blog_article_plateforme-evenementielle","event-management-platform",[11],"2026-07-02T10:07:54+0000",[692],"comment-choisir-sa-plateforme-evenementielle-",[],{"distribution":11,"article_title":695,"author_name":24,"publication_date":699,"banner_image":700,"article_content":707,"main_tag":665,"body":1611},[696],{"type":20,"text":697,"spans":698,"direction":23},"How to choose your event platform?",[],"2026-03-24T09:00:00+0000",{"dimensions":701,"alt":703,"copyright":8,"url":704,"id":705,"edit":706},{"width":28,"height":702},601,"Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.","https://images.prismic.io/digi-www/acFH3pGXnQHGY21__Gemini_Generated_Image_cqpjscqpjscqpjsc-1.webp?auto=format%2Ccompress&rect=0%2C0%2C899%2C600&w=900&h=601","acFH3pGXnQHGY21_",{"x":34,"y":34,"zoom":36,"background":37},[708,715,720,722,725,727,730,739,742,747,750,752,755,758,762,766,770,772,774,777,779,782,785,789,793,797,801,803,805,808,810,813,816,818,821,824,828,830,833,840,843,850,854,858,862,864,866,869,871,874,877,880,884,888,892,896,898,900,903,905,908,911,914,917,921,926,930,932,934,937,940,942,955,957,960,963,968,970,975,977,982,986,990,995,1003,1005,1007,1010,1012,1015,1019,1022,1026,1030,1034,1038,1040,1042,1050,1055,1058,1060,1063,1065,1068,1071,1074,1078,1082,1086,1090,1094,1096,1098,1101,1103,1106,1114,1117,1124,1129,1133,1137,1141,1143,1145,1148,1150,1153,1156,1159,1168,1176,1178,1180,1183,1186,1188,1191,1194,1197,1201,1205,1209,1213,1215,1217,1220,1222,1225,1228,1231,1235,1239,1243,1247,1249,1251,1255,1257,1260,1264,1268,1271,1274,1277,1280,1283,1285,1287,1290,1292,1295,1298,1301,1305,1309,1313,1315,1317,1322,1324,1327,1330,1333,1335,1338,1341,1344,1348,1355,1359,1363,1365,1367,1370,1373,1376,1380,1384,1388,1392,1394,1396,1399,1402,1405,1409,1413,1419,1423,1425,1427,1430,1433,1436,1440,1444,1448,1452,1454,1456,1459,1462,1465,1469,1473,1477,1481,1483,1485,1488,1493,1496,1500,1507,1511,1515,1519,1523,1525,1527,1530,1532,1535,1538,1540,1544,1548,1552,1556,1558,1560,1563,1565,1568,1571,1574,1578,1585,1589,1591,1594,1597,1600,1603,1605],{"type":40,"text":709,"spans":710,"direction":23},"Wondering how to choose an event platform that's genuinely suited to your professional events? Between registration tools, ticketing solutions, event apps, and event management software, the choice is vast, and sometimes confusing. \n",[711],{"start":712,"end":713,"type":82,"data":714},160,185,{"link_type":84,"url":366,"target":86},{"type":40,"text":716,"spans":717,"direction":23},"Here's the complete guide to choosing the event platform that will help you manage your events more efficiently and improve your attendees' experience.",[718],{"start":206,"end":719,"type":55},112,{"type":40,"text":44,"spans":721,"direction":23},[],{"type":64,"text":723,"spans":724,"direction":23},"What is an event platform, and what is it really for?",[],{"type":40,"text":44,"spans":726,"direction":23},[],{"type":73,"text":728,"spans":729,"direction":23},"Event platform vs. “a la carte” tools",[],{"type":40,"text":731,"spans":732,"direction":23},"For a long time, organizers used several tools to manage an event: a ticketing software, an emailing tool for invitations, a spreadsheet for attendee management, a check-in tool, etc. ",[733,737],{"start":734,"end":735,"type":82,"data":736},69,87,{"link_type":84,"url":85,"target":86},{"start":735,"end":738,"type":55},89,{"type":40,"text":740,"spans":741,"direction":23},"The result? A complex organization, scattered data, and a lot of time lost to coordination.",[],{"type":40,"text":743,"spans":744,"direction":23},"By contrast, a complete event platform centralizes all these features in a single tool. ",[745],{"start":196,"end":746,"type":55},38,{"type":40,"text":748,"spans":749,"direction":23},"In practice, you move from a stack of tools to a global event solution, designed to manage every stage of your event and centralize attendee data.",[],{"type":40,"text":44,"spans":751,"direction":23},[],{"type":73,"text":753,"spans":754,"direction":23},"Who are event platforms for?",[],{"type":40,"text":756,"spans":757,"direction":23},"Today, event management platforms are used across many roles. And for good reason: they make life easier for every team involved in organizing an event.",[],{"type":96,"text":759,"spans":760,"direction":23},"Marketing and communication teams use them to generate leads, build brand visibility, and manage invitations.",[761],{"start":34,"end":331,"type":55},{"type":96,"text":763,"spans":764,"direction":23},"Event managers and event agencies rely on these tools to run logistics, registration, and the attendee experience.",[765],{"start":34,"end":331,"type":55},{"type":96,"text":767,"spans":768,"direction":23},"Sales or HR teams use them to organize client, partner, or employee events.",[769],{"start":34,"end":317,"type":55},{"type":40,"text":44,"spans":771,"direction":23},[],{"type":40,"text":44,"spans":773,"direction":23},[],{"type":40,"text":775,"spans":776,"direction":23},"Either way, the promise stays the same: better event organization, time saved, and centralized data.",[],{"type":40,"text":44,"spans":778,"direction":23},[],{"type":73,"text":780,"spans":781,"direction":23},"The 4 functions of an event platform",[],{"type":40,"text":783,"spans":784,"direction":23},"A professional event platform generally covers four main functions, each matching a key stage in organizing an event.",[],{"type":96,"text":786,"spans":787,"direction":23},"Attracting attendees: registration pages, invitations, ticketing",[788],{"start":34,"end":415,"type":55},{"type":96,"text":790,"spans":791,"direction":23},"Managing the event: attendee database, program, event logistics ",[792],{"start":34,"end":341,"type":55},{"type":96,"text":794,"spans":795,"direction":23},"Engaging attendees: networking, personalized agenda, event app",[796],{"start":34,"end":341,"type":55},{"type":96,"text":798,"spans":799,"direction":23},"Measuring results: statistics, performance analysis (attendance, satisfaction, ROI)",[800],{"start":34,"end":317,"type":55},{"type":40,"text":44,"spans":802,"direction":23},[],{"type":40,"text":44,"spans":804,"direction":23},[],{"type":40,"text":806,"spans":807,"direction":23},"In other words, an event management platform lets you run the entire event lifecycle, from registration through post-event analysis.",[],{"type":40,"text":44,"spans":809,"direction":23},[],{"type":64,"text":811,"spans":812,"direction":23},"What are the benefits of an event platform?",[],{"type":40,"text":814,"spans":815,"direction":23},"Organizing a professional event involves many teams, tools, and processes. Invitations, registration, logistics, communication, attendee follow-up: coordination can quickly become complex. This is exactly where an event platform comes in.",[],{"type":40,"text":44,"spans":817,"direction":23},[],{"type":73,"text":819,"spans":820,"direction":23},"Centralize to save time (and reduce errors)",[],{"type":40,"text":822,"spans":823,"direction":23},"When an event is managed with several tools, data ends up scattered. The result: files passed back and forth between teams, a higher risk of errors in attendee lists, time-consuming repetitive tasks, and harder coordination.",[],{"type":40,"text":825,"spans":826,"direction":23},"An event management platform centralizes all information in one place. In practice, you get a single tool to manage your event from start to finish. Fewer manual steps, less risk of error, and above all, much less time lost.",[827],{"start":80,"end":597,"type":55},{"type":40,"text":44,"spans":829,"direction":23},[],{"type":73,"text":831,"spans":832,"direction":23},"Standardized processes for better-organized events",[],{"type":40,"text":834,"spans":835,"direction":23},"When a company organizes several events a year (conferences, seminars, trade shows, client events, etc.), processes can quickly start to vary from one project to the next.",[836],{"start":837,"end":734,"type":82,"data":838},61,{"link_type":84,"url":839,"target":86},"https://www.digitevent.com/en/blog/organize-corporate-seminar-guide",{"type":40,"text":841,"spans":842,"direction":23},"With an event platform, you can standardize your organization, for example through:",[],{"type":96,"text":844,"spans":845,"direction":23},"Templates for registration pages or event websites",[846,847],{"start":34,"end":581,"type":55},{"start":282,"end":190,"type":82,"data":848},{"link_type":84,"url":849,"target":86},"https://www.digitevent.com/en/blog/event-website-seo-guide",{"type":96,"text":851,"spans":852,"direction":23},"Email templates and invitations",[853],{"start":34,"end":196,"type":55},{"type":96,"text":855,"spans":856,"direction":23},"Automated workflows for registration",[857],{"start":34,"end":534,"type":55},{"type":96,"text":859,"spans":860,"direction":23},"Clear management of roles and permissions",[861],{"start":34,"end":326,"type":55},{"type":40,"text":44,"spans":863,"direction":23},[],{"type":40,"text":44,"spans":865,"direction":23},[],{"type":40,"text":867,"spans":868,"direction":23},"The result: every event becomes easier to organize. Teams become more efficient, event management runs more smoothly, and new projects launch much faster.",[],{"type":40,"text":44,"spans":870,"direction":23},[],{"type":73,"text":872,"spans":873,"direction":23},"Clear oversight thanks to a “single source of truth”",[],{"type":40,"text":875,"spans":876,"direction":23},"An event isn't just about organizing it, you also need to measure its impact. How many attendees were actually there? What level of engagement during the conferences? How many leads were generated?",[],{"type":40,"text":878,"spans":879,"direction":23},"An event management platform makes it easy to answer these questions, thanks to:",[],{"type":96,"text":881,"spans":882,"direction":23},"Real-time dashboards",[883],{"start":34,"end":415,"type":55},{"type":96,"text":885,"spans":886,"direction":23},"Attendee data exports",[887],{"start":34,"end":579,"type":55},{"type":96,"text":889,"spans":890,"direction":23},"Registration and attendance statistics",[891],{"start":34,"end":746,"type":55},{"type":96,"text":893,"spans":894,"direction":23},"Syncing with your CRM or marketing tools",[895],{"start":34,"end":579,"type":55},{"type":40,"text":44,"spans":897,"direction":23},[],{"type":40,"text":44,"spans":899,"direction":23},[],{"type":40,"text":901,"spans":902,"direction":23},"This gives you a single source of truth to analyze your events' performance and improve the next ones.",[],{"type":40,"text":44,"spans":904,"direction":23},[],{"type":64,"text":906,"spans":907,"direction":23},"What are the key criteria for choosing your tool?",[],{"type":73,"text":909,"spans":910,"direction":23},"Must-haves for the attendee experience",[],{"type":40,"text":912,"spans":913,"direction":23},"A successful event starts with a smooth user experience. Every interaction with your attendees (before, during, and after the event) should be simple, intuitive, and consistent with your brand image.",[],{"type":40,"text":915,"spans":916,"direction":23},"A high-performing event platform must therefore support the entire attendee journey: ",[],{"type":96,"text":918,"spans":919,"direction":23},"Before the event: browsing the event website or landing pages, quick and simple registration, choosing workshops or sessions from the program, practical information to prepare for attending.",[920],{"start":34,"end":443,"type":55},{"type":96,"text":922,"spans":923,"direction":23},"On the day : event access and fast check-in, a personalized agenda, networking or matchmaking between attendees, useful notifications during the event.",[924],{"start":34,"end":925,"type":55},11,{"type":96,"text":927,"spans":928,"direction":23},"After the event: follow-up communications, satisfaction surveys, access to replays for hybrid or digital events",[929],{"start":34,"end":196,"type":55},{"type":40,"text":44,"spans":931,"direction":23},[],{"type":40,"text":44,"spans":933,"direction":23},[],{"type":40,"text":935,"spans":936,"direction":23},"But that's not all. The quality of the attendee experience also depends on customizing your platform to your brand colors, the platform's stability (it needs to handle large volumes of traffic), and an offline mode to run check-in even without a connection.",[],{"type":40,"text":938,"spans":939,"direction":23},"Keep this in mind: a smooth experience for your attendees becomes a reassuring one for organizers.",[],{"type":40,"text":44,"spans":941,"direction":23},[],{"type":40,"text":943,"spans":944,"direction":23},"💬 “Too many organizers still choose their platform based on features alone. In reality, the real difference comes down to user experience and data management. The success of an event mostly comes down to how smooth and personalized the experience is for the attendee: simple registration, fast check-in, easy interactions, post-event follow-up. A good event platform should orchestrate this entire journey, while helping organizers run their projects through data. And this centralization of event management then lets them save time to reinvest in designing a distinctive, memorable experience. ”, Cannelle Guinet, Customer Success ",[945,947,950,954],{"start":34,"end":946,"type":643},595,{"start":948,"end":949,"type":643},596,598,{"start":949,"end":951,"type":82,"data":952},634,{"link_type":84,"url":953,"target":86},"https://www.linkedin.com/in/cannelle-guinet-43781222a/",{"start":949,"end":951,"type":55},{"type":40,"text":44,"spans":956,"direction":23},[],{"type":73,"text":958,"spans":959,"direction":23},"Must-haves for production ",[],{"type":40,"text":961,"spans":962,"direction":23},"Organizing an event is a complex project. Between managing registrations, coordinating speakers, on-site logistics, and communication, event teams need a simple, reliable tool.",[],{"type":40,"text":964,"spans":965,"direction":23},"The first thing to check is therefore the usability of the event platform. A good solution should let you quickly create an event, manage registrations and invitations, edit content easily, and manage attendees without complicated steps.",[966],{"start":967,"end":513,"type":55},42,{"type":40,"text":44,"spans":969,"direction":23},[],{"type":40,"text":971,"spans":972,"direction":23},"Next, customer support is a criterion that's often underestimated, yet essential. In practice, you need to be able to count on responsive support, fast technical assistance, and a hotline available on the day in case something unexpected happens. ",[973],{"start":974,"end":93,"type":55},6,{"type":40,"text":44,"spans":976,"direction":23},[],{"type":40,"text":978,"spans":979,"direction":23},"Finally, some platforms may offer useful additional services, such as: ",[980],{"start":574,"end":981,"type":55},60,{"type":96,"text":983,"spans":984,"direction":23},"Strategic support for your events",[985],{"start":34,"end":317,"type":55},{"type":96,"text":987,"spans":988,"direction":23},"On-site teams",[989],{"start":34,"end":201,"type":55},{"type":96,"text":991,"spans":992,"direction":23},"Access control equipment rental",[993],{"start":34,"end":994,"type":55},31,{"type":96,"text":996,"spans":997,"direction":23},"Printing of event badges",[998,1002],{"start":137,"end":999,"type":82,"data":1000},24,{"link_type":84,"url":1001,"target":86},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"start":34,"end":999,"type":55},{"type":40,"text":44,"spans":1004,"direction":23},[],{"type":40,"text":44,"spans":1006,"direction":23},[],{"type":40,"text":1008,"spans":1009,"direction":23},"These services can make a real difference when organizing large-scale events.",[],{"type":40,"text":44,"spans":1011,"direction":23},[],{"type":73,"text":1013,"spans":1014,"direction":23},"Must-haves for data",[],{"type":40,"text":1016,"spans":1017,"direction":23},"Today, an event is also a strategic lever for marketing data. Your platform should therefore let you easily collect, analyze, and use the information tied to your events.",[1018],{"start":336,"end":981,"type":55},{"type":40,"text":1020,"spans":1021,"direction":23},"This includes:",[],{"type":96,"text":1023,"spans":1024,"direction":23},"Tracking your event KPIs",[1025],{"start":34,"end":999,"type":55},{"type":96,"text":1027,"spans":1028,"direction":23},"Monitoring registration and attendance rates",[1029],{"start":34,"end":381,"type":55},{"type":96,"text":1031,"spans":1032,"direction":23},"Analyzing attendee engagement",[1033],{"start":34,"end":487,"type":55},{"type":96,"text":1035,"spans":1036,"direction":23},"Measuring satisfaction",[1037],{"start":34,"end":93,"type":55},{"type":40,"text":44,"spans":1039,"direction":23},[],{"type":40,"text":44,"spans":1041,"direction":23},[],{"type":40,"text":1043,"spans":1044,"direction":23},"For B2B events, it's also essential to be able to track generated leads and analyze interactions between attendees.",[1045],{"start":1046,"end":1047,"type":82,"data":1048},4,14,{"link_type":84,"url":1049,"target":86},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":40,"text":1051,"spans":1052,"direction":23},"Finally, always check the platform's integration capabilities. A good solution should be able to connect to your existing tools: CRM, marketing tools, analytics solutions, etc. ",[1053],{"start":1054,"end":837,"type":55},37,{"type":40,"text":1056,"spans":1057,"direction":23},"This ensures your event data feeds directly into your marketing and sales strategy, so your event becomes a genuine source of value.",[],{"type":40,"text":44,"spans":1059,"direction":23},[],{"type":64,"text":1061,"spans":1062,"direction":23},"7 key steps to choosing your event platform",[],{"type":40,"text":44,"spans":1064,"direction":23},[],{"type":73,"text":1066,"spans":1067,"direction":23},"Step 1: clarify your goals ",[],{"type":40,"text":1069,"spans":1070,"direction":23},"Even before comparing solutions on the market, start with a simple question: why are you organizing these events? ",[],{"type":40,"text":1072,"spans":1073,"direction":23},"Goals can vary widely from one company to another:",[],{"type":96,"text":1075,"spans":1076,"direction":23},"Generating marketing leads",[1077],{"start":34,"end":336,"type":55},{"type":96,"text":1079,"spans":1080,"direction":23},"Building your brand's visibility",[1081],{"start":34,"end":581,"type":55},{"type":96,"text":1083,"spans":1084,"direction":23},"Building loyalty with clients or partners",[1085],{"start":34,"end":443,"type":55},{"type":96,"text":1087,"spans":1088,"direction":23},"Organizing internal HR events",[1089],{"start":34,"end":487,"type":55},{"type":96,"text":1091,"spans":1092,"direction":23},"Building a community around your company ",[1093],{"start":34,"end":415,"type":55},{"type":40,"text":44,"spans":1095,"direction":23},[],{"type":40,"text":44,"spans":1097,"direction":23},[],{"type":40,"text":1099,"spans":1100,"direction":23},"In practice, these goals will shape the features you need, as well as the data and performance indicators to track. In other words: your event strategy should guide your choice of platform.",[],{"type":40,"text":44,"spans":1102,"direction":23},[],{"type":73,"text":1104,"spans":1105,"direction":23},"Step 2: map out your events ",[],{"type":40,"text":1107,"spans":1108,"direction":23},"Not every company organizes the same kind of events. Some run a few internal seminars a year. Others run international conferences or trade shows bringing together several thousand attendees.",[1109],{"start":1110,"end":1111,"type":82,"data":1112},134,145,{"link_type":84,"url":1113,"target":86},"https://www.digitevent.com/en/blog/trade-show-organization",{"type":40,"text":1115,"spans":1116,"direction":23},"So take the time to identify:",[],{"type":96,"text":1118,"spans":1119,"direction":23},"The types of events you organize (conferences, trade shows, seminars, client events, etc.)",[1120,1123],{"start":1046,"end":534,"type":82,"data":1121},{"link_type":84,"url":1122,"target":86},"https://www.digitevent.com/en/blog/event-type-according-to-objective",{"start":34,"end":581,"type":55},{"type":96,"text":1125,"spans":1126,"direction":23},"The format: in-person, hybrid, or online event",[1127],{"start":34,"end":1128,"type":55},10,{"type":96,"text":1130,"spans":1131,"direction":23},"The average number of attendees",[1132],{"start":34,"end":994,"type":55},{"type":96,"text":1134,"spans":1135,"direction":23},"How often you hold events during the year",[1136],{"start":34,"end":153,"type":55},{"type":96,"text":1138,"spans":1139,"direction":23},"Logistical complexity: multiple rooms, multiple venues, streaming, etc.",[1140],{"start":34,"end":579,"type":55},{"type":40,"text":44,"spans":1142,"direction":23},[],{"type":40,"text":44,"spans":1144,"direction":23},[],{"type":40,"text":1146,"spans":1147,"direction":23},"This mapping will help you choose a solution that can handle your events at their real scale.",[],{"type":40,"text":44,"spans":1149,"direction":23},[],{"type":73,"text":1151,"spans":1152,"direction":23},"Step 3: formalize your “must-haves” vs. “nice-to-haves”",[],{"type":40,"text":1154,"spans":1155,"direction":23},"Every event platform offers plenty of features. But not all of them are essential.",[],{"type":40,"text":1157,"spans":1158,"direction":23},"To make your choice easier, sort your needs into two categories:",[],{"type":96,"text":1160,"spans":1161,"direction":23},"Essential features: registration management, event website creation, ticketing and payment, access control and check-in, event reporting, etc. ",[1162,1163],{"start":34,"end":341,"type":55},{"start":1164,"end":1165,"type":82,"data":1166},111,119,{"link_type":84,"url":1167,"target":86},"https://www.digitevent.com/en/blog/check-in-app-guide",{"type":96,"text":1169,"spans":1170,"direction":23},"Secondary features: advanced networking, event mobile app, AI matchmaking, social wall, community features, etc. ",[1171,1172],{"start":34,"end":341,"type":55},{"start":153,"end":1173,"type":82,"data":1174},57,{"link_type":84,"url":1175,"target":86},"https://www.digitevent.com/en/blog/why-adopt-event-app",{"type":40,"text":44,"spans":1177,"direction":23},[],{"type":40,"text":44,"spans":1179,"direction":23},[],{"type":40,"text":1181,"spans":1182,"direction":23},"Think in terms of features, but also your requirements around security standards, usability, and the vendor's commitment to their tool's performance.",[],{"type":40,"text":1184,"spans":1185,"direction":23},"This prioritization helps you choose an event platform that truly fits how you work.",[],{"type":40,"text":44,"spans":1187,"direction":23},[],{"type":73,"text":1189,"spans":1190,"direction":23},"Step 4: demand data centralization ",[],{"type":40,"text":1192,"spans":1193,"direction":23},"One of the biggest benefits of an event management platform is data centralization.",[],{"type":40,"text":1195,"spans":1196,"direction":23},"Your solution should let you:",[],{"type":96,"text":1198,"spans":1199,"direction":23},"Centralize your attendee database",[1200],{"start":34,"end":331,"type":55},{"type":96,"text":1202,"spans":1203,"direction":23},"Keep a history of your events",[1204],{"start":34,"end":487,"type":55},{"type":96,"text":1206,"spans":1207,"direction":23},"Segment your guests",[1208],{"start":34,"end":534,"type":55},{"type":96,"text":1210,"spans":1211,"direction":23},"Sync data with your CRM",[1212],{"start":34,"end":436,"type":55},{"type":40,"text":44,"spans":1214,"direction":23},[],{"type":40,"text":44,"spans":1216,"direction":23},[],{"type":40,"text":1218,"spans":1219,"direction":23},"This way, your events become a strategic source of marketing and sales data.",[],{"type":40,"text":44,"spans":1221,"direction":23},[],{"type":73,"text":1223,"spans":1224,"direction":23},"Step 5: secure compliance and governance ",[],{"type":40,"text":1226,"spans":1227,"direction":23},"Managing attendee data comes with regulatory obligations.",[],{"type":40,"text":1229,"spans":1230,"direction":23},"Your platform must therefore be:",[],{"type":96,"text":1232,"spans":1233,"direction":23},"GDPR-compliant",[1234],{"start":34,"end":1047,"type":55},{"type":96,"text":1236,"spans":1237,"direction":23},"Transparent about data management",[1238],{"start":34,"end":331,"type":55},{"type":96,"text":1240,"spans":1241,"direction":23},"Compliant with consent and retention rules",[1242],{"start":34,"end":967,"type":55},{"type":96,"text":1244,"spans":1245,"direction":23},"ISO 27001 certified",[1246],{"start":34,"end":534,"type":55},{"type":40,"text":44,"spans":1248,"direction":23},[],{"type":40,"text":44,"spans":1250,"direction":23},[],{"type":40,"text":1252,"spans":1253,"direction":23},"Also check role and permission management, especially if several teams or partners can work on managing your events.",[1254],{"start":925,"end":153,"type":55},{"type":40,"text":44,"spans":1256,"direction":23},[],{"type":73,"text":1258,"spans":1259,"direction":23},"Step 6: test with a real case",[],{"type":40,"text":1261,"spans":1262,"direction":23},"Nothing replaces a hands-on test. Ideally, run a POC (Proof of Concept) on a real event, for example an internal event, a small seminar, or a smaller-scale conference. ",[1263],{"start":94,"end":364,"type":55},{"type":40,"text":1265,"spans":1266,"direction":23},"Define success criteria up front:",[1267],{"start":206,"end":436,"type":55},{"type":96,"text":1269,"spans":1270,"direction":23},"Ease of creating the event",[],{"type":96,"text":1272,"spans":1273,"direction":23},"Simplicity of registration",[],{"type":96,"text":1275,"spans":1276,"direction":23},"Smoothness of check-in",[],{"type":96,"text":1278,"spans":1279,"direction":23},"Quality of the data collected",[],{"type":96,"text":1281,"spans":1282,"direction":23},"Attendee satisfaction ",[],{"type":40,"text":44,"spans":1284,"direction":23},[],{"type":40,"text":44,"spans":1286,"direction":23},[],{"type":40,"text":1288,"spans":1289,"direction":23},"This test validates how the platform performs in real use.",[],{"type":40,"text":44,"spans":1291,"direction":23},[],{"type":73,"text":1293,"spans":1294,"direction":23},"Step 7: measure ROI ",[],{"type":40,"text":1296,"spans":1297,"direction":23},"Last step: measure your event platform's ROI before, during, and after the event. ",[],{"type":40,"text":1299,"spans":1300,"direction":23},"Analyze: ",[],{"type":96,"text":1302,"spans":1303,"direction":23},"Before the event: invitation performance and the registration rate.",[1304],{"start":34,"end":443,"type":55},{"type":96,"text":1306,"spans":1307,"direction":23},"During the event: the actual attendance rate, attendee engagement, networking interactions, etc. ",[1308],{"start":34,"end":443,"type":55},{"type":96,"text":1310,"spans":1311,"direction":23},"After the event: attendee satisfaction, leads generated, marketing or sales impact",[1312],{"start":34,"end":196,"type":55},{"type":40,"text":44,"spans":1314,"direction":23},[],{"type":40,"text":44,"spans":1316,"direction":23},[],{"type":40,"text":1318,"spans":1319,"direction":23},"To go further on this topic, check out our article on the essential event KPIs to prove your ROI and defend your budget. These indicators will help you run your events like true strategic projects.",[1320],{"start":487,"end":1165,"type":82,"data":1321},{"link_type":84,"url":312,"target":86},{"type":40,"text":44,"spans":1323,"direction":23},[],{"type":64,"text":1325,"spans":1326,"direction":23},"What features should you demand from an event platform?",[],{"type":40,"text":1328,"spans":1329,"direction":23},"Not all event platforms offer the same capabilities. Some are limited to registration or ticketing, while others cover the entire event management process, from communication through performance analysis.",[],{"type":40,"text":1331,"spans":1332,"direction":23},"If you want to choose a complete event platform, certain features are non-negotiable. Here are the main ones.",[],{"type":40,"text":44,"spans":1334,"direction":23},[],{"type":73,"text":1336,"spans":1337,"direction":23},"Registration, ticketing, and attendee journey",[],{"type":40,"text":1339,"spans":1340,"direction":23},"A good event management platform should simplify the whole registration phase.",[],{"type":40,"text":1342,"spans":1343,"direction":23},"Essential features:",[],{"type":96,"text":1345,"spans":1346,"direction":23},"Configurable registration forms",[1347],{"start":34,"end":994,"type":55},{"type":96,"text":1349,"spans":1350,"direction":23},"Invitation management and RSVP",[1351,1354],{"start":34,"end":579,"type":82,"data":1352},{"link_type":84,"url":1353,"target":86},"https://www.digitevent.com/en/blog/professional-event-invitation",{"start":34,"end":444,"type":55},{"type":96,"text":1356,"spans":1357,"direction":23},"Ticketing and online payment (if needed)",[1358],{"start":34,"end":487,"type":55},{"type":96,"text":1360,"spans":1361,"direction":23},"Automated transactional emails: confirmation, ticket delivery, practical information",[1362],{"start":34,"end":444,"type":55},{"type":40,"text":44,"spans":1364,"direction":23},[],{"type":40,"text":44,"spans":1366,"direction":23},[],{"type":73,"text":1368,"spans":1369,"direction":23},"Attendee management and database",[],{"type":40,"text":1371,"spans":1372,"direction":23},"An event generates a lot of information. Your platform should therefore let you centralize attendee data.",[],{"type":40,"text":1374,"spans":1375,"direction":23},"Key features:",[],{"type":96,"text":1377,"spans":1378,"direction":23},"Attendee directory",[1379],{"start":34,"end":341,"type":55},{"type":96,"text":1381,"spans":1382,"direction":23},"Segmenting your database, to target different types of guests: VIPs, prospects, clients, press, partners, etc.",[1383],{"start":34,"end":999,"type":55},{"type":96,"text":1385,"spans":1386,"direction":23},"Multi-event history",[1387],{"start":34,"end":534,"type":55},{"type":96,"text":1389,"spans":1390,"direction":23},"Data export or CRM sync",[1391],{"start":34,"end":925,"type":55},{"type":40,"text":44,"spans":1393,"direction":23},[],{"type":40,"text":44,"spans":1395,"direction":23},[],{"type":73,"text":1397,"spans":1398,"direction":23},"Communication and marketing automation",[],{"type":40,"text":1400,"spans":1401,"direction":23},"A high-performing event platform should also make your communication easier.",[],{"type":40,"text":1403,"spans":1404,"direction":23},"Important features:",[],{"type":96,"text":1406,"spans":1407,"direction":23},"Creating event websites or landing pages",[1408],{"start":34,"end":436,"type":55},{"type":96,"text":1410,"spans":1411,"direction":23},"Email campaigns and no-show follow-ups",[1412],{"start":34,"end":196,"type":55},{"type":96,"text":1414,"spans":1415,"direction":23},"Automated scenarios: registration confirmation, day-before reminder, post-event feedback, etc.",[1416,1417],{"start":34,"end":534,"type":55},{"start":734,"end":191,"type":82,"data":1418},{"link_type":84,"url":583,"target":86},{"type":96,"text":1420,"spans":1421,"direction":23},"UTM tracking to measure performance",[1422],{"start":34,"end":137,"type":55},{"type":40,"text":44,"spans":1424,"direction":23},[],{"type":40,"text":44,"spans":1426,"direction":23},[],{"type":73,"text":1428,"spans":1429,"direction":23},"Content and program management",[],{"type":40,"text":1431,"spans":1432,"direction":23},"Program management is a central part of organizing an event.",[],{"type":40,"text":1434,"spans":1435,"direction":23},"Expected features: ",[],{"type":96,"text":1437,"spans":1438,"direction":23},"Scheduling for conferences, workshops, or sessions",[1439],{"start":34,"end":336,"type":55},{"type":96,"text":1441,"spans":1442,"direction":23},"Speaker management",[1443],{"start":34,"end":341,"type":55},{"type":96,"text":1445,"spans":1446,"direction":23},"Dedicated pages for the event's sponsors or partners",[1447],{"start":34,"end":196,"type":55},{"type":96,"text":1449,"spans":1450,"direction":23},"Streaming or replay for hybrid or digital events",[1451],{"start":34,"end":534,"type":55},{"type":40,"text":44,"spans":1453,"direction":23},[],{"type":40,"text":44,"spans":1455,"direction":23},[],{"type":73,"text":1457,"spans":1458,"direction":23},"Check-in, access control, and on-site logistics",[],{"type":40,"text":1460,"spans":1461,"direction":23},"On the day, everything needs to run smoothly. ",[],{"type":40,"text":1463,"spans":1464,"direction":23},"A professional event platform should therefore offer:",[],{"type":96,"text":1466,"spans":1467,"direction":23},"Mobile check-in via QR code",[1468],{"start":34,"end":196,"type":55},{"type":96,"text":1470,"spans":1471,"direction":23},"Queue management and arrivals",[1472],{"start":34,"end":443,"type":55},{"type":96,"text":1474,"spans":1475,"direction":23},"Printing and managing event badges",[1476],{"start":34,"end":574,"type":55},{"type":96,"text":1478,"spans":1479,"direction":23},"Real-time attendance statistics",[1480],{"start":34,"end":994,"type":55},{"type":40,"text":44,"spans":1482,"direction":23},[],{"type":40,"text":44,"spans":1484,"direction":23},[],{"type":73,"text":1486,"spans":1487,"direction":23},"Attendee interaction and engagement",[],{"type":40,"text":1489,"spans":1490,"direction":23},"Today, an event is no longer just a program: modern platforms offer tools to boost attendee engagement.",[1491],{"start":35,"end":1492,"type":55},102,{"type":40,"text":1494,"spans":1495,"direction":23},"For example: ",[],{"type":96,"text":1497,"spans":1498,"direction":23},"Networking between attendees, to improve interaction",[1499],{"start":34,"end":271,"type":55},{"type":96,"text":1501,"spans":1502,"direction":23},"Matchmaking, by AI or by criteria",[1503,1506],{"start":34,"end":925,"type":82,"data":1504},{"link_type":84,"url":1505,"target":86},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"start":34,"end":925,"type":55},{"type":96,"text":1508,"spans":1509,"direction":23},"Personalized sessions and agenda",[1510],{"start":34,"end":581,"type":55},{"type":96,"text":1512,"spans":1513,"direction":23},"Mobile event app",[1514],{"start":34,"end":443,"type":55},{"type":96,"text":1516,"spans":1517,"direction":23},"Chat or messaging",[1518],{"start":34,"end":317,"type":55},{"type":96,"text":1520,"spans":1521,"direction":23},"Social Wall",[1522],{"start":34,"end":925,"type":55},{"type":40,"text":44,"spans":1524,"direction":23},[],{"type":40,"text":44,"spans":1526,"direction":23},[],{"type":40,"text":1528,"spans":1529,"direction":23},"These features improve the user experience and encourage interaction.",[],{"type":40,"text":44,"spans":1531,"direction":23},[],{"type":73,"text":1533,"spans":1534,"direction":23},"Data, analytics, and ROI",[],{"type":40,"text":1536,"spans":1537,"direction":23},"An event management platform should also let you measure the real impact of your events.",[],{"type":40,"text":1342,"spans":1539,"direction":23},[],{"type":96,"text":1541,"spans":1542,"direction":23},"Tracking event KPIs: registration rate vs. attendance rate,",[1543],{"start":34,"end":579,"type":55},{"type":96,"text":1545,"spans":1546,"direction":23},"Satisfaction surveys and NPS",[1547],{"start":34,"end":271,"type":55},{"type":96,"text":1549,"spans":1550,"direction":23},"Personalized dashboard",[1551],{"start":34,"end":93,"type":55},{"type":96,"text":1553,"spans":1554,"direction":23},"Tracking generated leads (for B2B events)",[1555],{"start":34,"end":999,"type":55},{"type":40,"text":44,"spans":1557,"direction":23},[],{"type":40,"text":44,"spans":1559,"direction":23},[],{"type":40,"text":1561,"spans":1562,"direction":23},"This data lets you assess your events' performance and improve future editions.",[],{"type":40,"text":44,"spans":1564,"direction":23},[],{"type":73,"text":1566,"spans":1567,"direction":23},"Integrations, security, and compliance",[],{"type":40,"text":1569,"spans":1570,"direction":23},"Finally, your platform needs to integrate with your digital ecosystem.",[],{"type":40,"text":1572,"spans":1573,"direction":23},"Key features: ",[],{"type":96,"text":1575,"spans":1576,"direction":23},"Integration with your CRM (HubSpot, Salesforce, etc.)",[1577],{"start":34,"end":326,"type":55},{"type":96,"text":1579,"spans":1580,"direction":23},"GDPR compliance , including consent management, secure data retention, right to be forgotten, etc.",[1581,1584],{"start":34,"end":196,"type":82,"data":1582},{"link_type":84,"url":1583,"target":86},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"start":34,"end":443,"type":55},{"type":96,"text":1586,"spans":1587,"direction":23},"Role and permission management",[1588],{"start":34,"end":444,"type":55},{"type":40,"text":243,"spans":1590,"direction":23},[],{"type":40,"text":1592,"spans":1593,"direction":23},"You'll have gathered by now: choosing your tool shapes not only your event management, but also your marketing strategy and the attendee experience you want to offer.\n",[],{"type":40,"text":1595,"spans":1596,"direction":23},"The best event platforms handle the entire production and tracking chain for events, as well as the whole user journey.\n",[],{"type":40,"text":1598,"spans":1599,"direction":23},"That's precisely the goal of a solution like Digitevent.",[],{"type":40,"text":1601,"spans":1602,"direction":23},"And if you want to see concretely how a complete event management platform can simplify your organization and improve your events, the simplest way is still to try it. ",[],{"type":40,"text":44,"spans":1604,"direction":23},[],{"type":40,"text":1606,"spans":1607,"direction":23},"Request a Digitevent demo to see the platform in action.",[1608],{"start":34,"end":326,"type":82,"data":1609},{"link_type":84,"url":1610,"target":86},"https://www.digitevent.com/fr",[1612],{"primary":1613,"items":1622,"id":1624,"slice_type":680,"slice_label":8},{"seo_title":1614,"seo_meta_descriptions":1618},[1615],{"type":40,"text":1616,"spans":1617,"direction":23},"How to choose an event platform? The complete guide",[],[1619],{"type":40,"text":1620,"spans":1621,"direction":23},"Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events",[],[1623],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"id":1626,"lang":683,"type":9,"uid":1627},"akYmuhIAACgAyuDR","plateforme-evenementielle",{"id":1629,"uid":1630,"url":8,"type":9,"tags":1631,"first_publication_date":1632,"slugs":1633,"linked_documents":1635,"lang":16,"data":1636,"_source":2069},"en_blog_article_kpi-evenementiel","event-kpis",[11],"2026-07-02T10:07:55+0000",[1634],"les-kpi-evenementiels-indispensables-pour-prouver-votre-roi-et-defendre-votre-budget",[],{"distribution":11,"article_title":1637,"author_name":24,"publication_date":1641,"banner_image":1642,"article_content":1649,"main_tag":665,"body":2056},[1638],{"type":20,"text":1639,"spans":1640,"direction":23},"The essential event KPIs to prove your ROI and defend your budget",[],"2025-11-04T07:49:00+0000",{"dimensions":1643,"alt":1645,"copyright":8,"url":1646,"id":1647,"edit":1648},{"width":28,"height":1644},600,"A man in a suit, sitting at a desk, analyzes graphs on paper and on a computer screen. The screen displays charts and statistics.","https://images.prismic.io/digi-www/aQhrt7pReVYa37_0_ChatGPT-Image-14-oct.-2025_-12_29_56-1.webp?auto=format,compress","aQhrt7pReVYa37_0",{"x":34,"y":34,"zoom":36,"background":37},[1650,1653,1655,1658,1660,1666,1668,1671,1674,1677,1681,1685,1689,1695,1698,1700,1703,1706,1708,1711,1714,1716,1719,1723,1727,1731,1733,1736,1739,1742,1746,1750,1754,1756,1758,1761,1764,1770,1772,1776,1778,1781,1784,1787,1791,1795,1799,1803,1807,1809,1811,1814,1816,1819,1822,1825,1830,1834,1838,1842,1846,1848,1854,1856,1859,1865,1872,1874,1876,1879,1882,1884,1887,1889,1892,1897,1899,1902,1905,1908,1911,1914,1917,1919,1922,1924,1927,1930,1932,1936,1940,1944,1946,1948,1951,1954,1956,1961,1963,1966,1969,1972,1975,1978,1980,1985,1987,1990,1995,1997,2007,2009,2012,2015,2017,2020,2022,2025,2028,2031,2033,2035,2039,2042,2044,2047,2049,2054],{"type":40,"text":1651,"spans":1652,"direction":23},"In 2025, marketing budgets are more restricted than ever. And you, as an event manager, have to justify your spending more and more. Not to mention that, in an uncertain economic climate, your priority becomes demonstrating a tangible ROI. ",[],{"type":40,"text":44,"spans":1654,"direction":23},[],{"type":40,"text":1656,"spans":1657,"direction":23},"To do this, you need key performance indicators (KPIs) that you can link to ROI measurement.",[],{"type":40,"text":44,"spans":1659,"direction":23},[],{"type":40,"text":1661,"spans":1662,"direction":23},"To help you navigate this seemingly complex topic, we've put together this very practical article. Discover how to measure your essential event KPIs, and how to defend your budget with them.",[1663],{"start":1664,"end":1665,"type":55},108,179,{"type":40,"text":44,"spans":1667,"direction":23},[],{"type":64,"text":1669,"spans":1670,"direction":23},"The importance of KPIs in event management",[],{"type":40,"text":1672,"spans":1673,"direction":23},"As an event organizer, event KPIs are essential to improve your day-to-day management, but also to prove the value of your work.\n",[],{"type":40,"text":1675,"spans":1676,"direction":23},"So why are these Key Performance Indicators so essential? Because they let you: ",[],{"type":96,"text":1678,"spans":1679,"direction":23},"Track your performance, against the strategic goals you set for your event. With these metrics, you no longer rely on guesswork to make sure your event is a success, but on concrete data.",[1680],{"start":34,"end":93,"type":55},{"type":96,"text":1682,"spans":1683,"direction":23},"Justify your investments to your management. Your KPIs let you defend your budgets the same way sales or finance teams do: with concrete figures.",[1684],{"start":34,"end":999,"type":55},{"type":96,"text":1686,"spans":1687,"direction":23},"Identify what's working and what needs improvement in your event strategy. For example, your KPIs let you compare two editions of the same event, and optimize event management accordingly.",[1688],{"start":34,"end":190,"type":55},{"type":40,"text":1690,"spans":1691,"direction":23},"What's more, it's important to understand the concrete impact of KPIs on the value of your event. Indeed, by being able to measure the quantified outcomes of your event (in terms of brand awareness, customer loyalty, or business), you position events as a profitable strategic lever, essential for reaching your company's goals.\n",[1692],{"start":1693,"end":1694,"type":55},231,282,{"type":40,"text":1696,"spans":1697,"direction":23},"That leaves the question of how to assess whether your event succeeded, and which KPIs to use.",[],{"type":40,"text":44,"spans":1699,"direction":23},[],{"type":64,"text":1701,"spans":1702,"direction":23},"The event KPIs you absolutely need to track",[],{"type":40,"text":1704,"spans":1705,"direction":23},"Select from the following event performance indicators the ones most relevant to your next event.",[],{"type":40,"text":44,"spans":1707,"direction":23},[],{"type":73,"text":1709,"spans":1710,"direction":23},"KPIs related to attendance and audience",[],{"type":40,"text":1712,"spans":1713,"direction":23},"When you think \"event KPI\", these are usually the first indicators that come to mind: the ones showing how well your guests participated.",[],{"type":40,"text":44,"spans":1715,"direction":23},[],{"type":40,"text":1717,"spans":1718,"direction":23},"To do this, track: ",[],{"type":96,"text":1720,"spans":1721,"direction":23},"The total number of registrants",[1722],{"start":34,"end":994,"type":55},{"type":96,"text":1724,"spans":1725,"direction":23},"The attendance rate (the actual number of participants compared to the number of registrants)",[1726],{"start":34,"end":534,"type":55},{"type":96,"text":1728,"spans":1729,"direction":23},"Attendee profiles, based on socio-demographic criteria or on which of your personas they fall into, for example",[1730],{"start":34,"end":317,"type":55},{"type":40,"text":44,"spans":1732,"direction":23},[],{"type":73,"text":1734,"spans":1735,"direction":23},"KPIs specific to attendee engagement",[],{"type":40,"text":1737,"spans":1738,"direction":23},"In event management, people often talk about \"engagement rate\", but this term can still seem very vague to many professionals. The idea behind these KPIs: measuring how involved and interactive attendees were with your event.\n",[],{"type":40,"text":1740,"spans":1741,"direction":23},"To measure this attendee engagement, you'll track: ",[],{"type":96,"text":1743,"spans":1744,"direction":23},"Before the event: the open rate and click-through rate of your invitation emails and your social media posts.",[1745],{"start":34,"end":443,"type":55},{"type":96,"text":1747,"spans":1748,"direction":23},"During the event: the no-show rate, active participation from your attendees (via votes in your polls, and questions asked through your attendee engagement tools), mentions of your event on social media on the day, messages in your chat for online events, or participation in your networking.",[1749],{"start":34,"end":443,"type":55},{"type":96,"text":1751,"spans":1752,"direction":23},"After the event: the response rate to your surveys, or user retention on your event platform.",[1753],{"start":34,"end":196,"type":55},{"type":40,"text":44,"spans":1755,"direction":23},[],{"type":40,"text":44,"spans":1757,"direction":23},[],{"type":73,"text":1759,"spans":1760,"direction":23},"KPIs related to attendee satisfaction",[],{"type":40,"text":1762,"spans":1763,"direction":23},"A successful event is above all one that succeeds in generating satisfaction among your audience.\n",[],{"type":40,"text":1765,"spans":1766,"direction":23},"That's why it's worth running hot surveys (right after your event ends) and cold surveys (a few days later), then analyzing your guests' responses. You can then measure the Net Promoter Score (or NPS) of your attendees: this indicator shows how likely they'd be to recommend your event to people close to them. ",[1767],{"start":1768,"end":1769,"type":55},161,191,{"type":40,"text":44,"spans":1771,"direction":23},[],{"type":40,"text":1773,"spans":1774,"direction":23},"Also analyze the qualitative feedback from these surveys: customer verbatims are always a goldmine for optimizing your event management.",[1775],{"start":201,"end":1054,"type":55},{"type":40,"text":44,"spans":1777,"direction":23},[],{"type":73,"text":1779,"spans":1780,"direction":23},"KPIs related to business and ROI",[],{"type":40,"text":1782,"spans":1783,"direction":23},"To show your management that your efforts are paying off, nothing beats measuring the event KPIs directly tied to generating business for your company.\n",[],{"type":40,"text":1785,"spans":1786,"direction":23},"In particular, measure the following, if you have access to this data: ",[],{"type":96,"text":1788,"spans":1789,"direction":23},"The number of leads generated through your event",[1790],{"start":34,"end":487,"type":55},{"type":96,"text":1792,"spans":1793,"direction":23},"The post-event conversion rate of attendees",[1794],{"start":34,"end":444,"type":55},{"type":96,"text":1796,"spans":1797,"direction":23},"The sales opportunities created through the event",[1798],{"start":34,"end":994,"type":55},{"type":96,"text":1800,"spans":1801,"direction":23},"The number of sales generated after the event, and the revenue associated with them",[1802],{"start":34,"end":534,"type":55},{"type":96,"text":1804,"spans":1805,"direction":23},"The cost per attendee or per qualified lead",[1806],{"start":34,"end":579,"type":55},{"type":40,"text":44,"spans":1808,"direction":23},[],{"type":40,"text":44,"spans":1810,"direction":23},[],{"type":40,"text":1812,"spans":1813,"direction":23},"These are the main indicators to track for measuring the revenue sources factored into your ROI, a crucial KPI we'll come back to later in this article.",[],{"type":40,"text":44,"spans":1815,"direction":23},[],{"type":73,"text":1817,"spans":1818,"direction":23},"Metrics related to your environmental impact",[],{"type":40,"text":1820,"spans":1821,"direction":23},"In 2025, it's impossible not to talk about eco-responsibility in event management. And your dashboards need to follow suit, including KPIs that measure this sustainability.",[],{"type":40,"text":1823,"spans":1824,"direction":23},"In particular, remember to track: ",[],{"type":96,"text":1826,"spans":1827,"direction":23},"The share of attendees who came by public transport or carpooling, or conversely, by plane",[1828],{"start":34,"end":1829,"type":55},51,{"type":96,"text":1831,"spans":1832,"direction":23},"CO₂ emissions per attendee ",[1833],{"start":34,"end":201,"type":55},{"type":96,"text":1835,"spans":1836,"direction":23},"The kWh of energy consumed on site",[1837],{"start":34,"end":336,"type":55},{"type":96,"text":1839,"spans":1840,"direction":23},"The recycling rate of your waste",[1841],{"start":34,"end":341,"type":55},{"type":96,"text":1843,"spans":1844,"direction":23},"The amount of waste generated per attendee",[1845],{"start":34,"end":487,"type":55},{"type":40,"text":243,"spans":1847,"direction":23},[],{"type":40,"text":1849,"spans":1850,"direction":23},"Measuring the environmental side of your events can seem difficult. So to go further and organize events that are both sustainable and engaging, check out our blog article on organizing eco-responsible events.",[1851],{"start":1111,"end":635,"type":82,"data":1852},{"link_type":84,"url":1853,"target":86},"https://www.digitevent.com/en/blog/sustainable-event",{"type":40,"text":44,"spans":1855,"direction":23},[],{"type":40,"text":1857,"spans":1858,"direction":23},"Want to dig deeper into event KPIs? Check out: ",[],{"type":96,"text":1860,"spans":1861,"direction":23},"Which KPIs to measure for your brand awareness and communication events",[1862],{"start":34,"end":364,"type":82,"data":1863},{"link_type":84,"url":1864,"target":86},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"type":96,"text":1866,"spans":1867,"direction":23},"Which KPIs to measure the effectiveness of B2B trade shows and conferences",[1868],{"start":34,"end":1869,"type":82,"data":1870},74,{"link_type":84,"url":1871,"target":86},"https://www.digitevent.com/en/blog/which-kpis-to-measure-the-effectiveness-of-b2b-exhibitions",{"type":40,"text":44,"spans":1873,"direction":23},[],{"type":40,"text":44,"spans":1875,"direction":23},[],{"type":64,"text":1877,"spans":1878,"direction":23},"How do you measure the success of your event?",[],{"type":40,"text":1880,"spans":1881,"direction":23},"Let's get practical: discover the tools and best practices for measuring the success of your next event.",[],{"type":40,"text":44,"spans":1883,"direction":23},[],{"type":73,"text":1885,"spans":1886,"direction":23},"Tools and dashboards for tracking your event KPIs",[],{"type":40,"text":44,"spans":1888,"direction":23},[],{"type":40,"text":1890,"spans":1891,"direction":23},"Tracking your event KPIs takes real planning. Some organizers start with Excel files or manual spreadsheets to compile their data. But while this method works for small, one-off events, it quickly becomes time-consuming and error-prone as volume increases.\n",[],{"type":40,"text":1893,"spans":1894,"direction":23},"To work more efficiently, the best approach is to digitize and automate your reporting processes. Use specialized measurement tools: they simplify data collection, centralize it, and turn it into actionable metrics.",[1895],{"start":190,"end":1896,"type":55},96,{"type":40,"text":44,"spans":1898,"direction":23},[],{"type":40,"text":1900,"spans":1901,"direction":23},"With an integrated event platform like Digitevent, you get real-time access to dashboards covering:",[],{"type":96,"text":1903,"spans":1904,"direction":23},"Number of registrants and attendees",[],{"type":96,"text":1906,"spans":1907,"direction":23},"Attendance and no-show rates",[],{"type":96,"text":1909,"spans":1910,"direction":23},"Attendee engagement (interactions, networking, polls)",[],{"type":96,"text":1912,"spans":1913,"direction":23},"Guest satisfaction",[],{"type":96,"text":1915,"spans":1916,"direction":23},"Business impact (leads generated, opportunities created)",[],{"type":40,"text":243,"spans":1918,"direction":23},[],{"type":40,"text":1920,"spans":1921,"direction":23},"You can then export your reports in just a few clicks and present clear, data-backed results to your management. It's an excellent way to demonstrate the value of your work and secure your budget for future editions.",[],{"type":40,"text":44,"spans":1923,"direction":23},[],{"type":73,"text":1925,"spans":1926,"direction":23},"3 tips for measuring your key performance metrics effectively",[],{"type":40,"text":1928,"spans":1929,"direction":23},"Be sure to apply the following three tips, so your efforts to collect tangible data can be turned into actionable insights.",[],{"type":40,"text":44,"spans":1931,"direction":23},[],{"type":96,"text":1933,"spans":1934,"direction":23},"Set clear goals before your event. To do this, you can follow the SMART method: each goal should be Specific, Measurable, Achievable, Realistic, and Time-bound, otherwise you'll end up with empty dashboards.",[1935],{"start":34,"end":331,"type":55},{"type":96,"text":1937,"spans":1938,"direction":23},"Link each KPI to a goal. For example, tie the \"increase customer satisfaction\" goal to your NPS score. Another example: link the \"grow the sales pipeline\" goal to the number of leads generated.",[1939],{"start":34,"end":436,"type":55},{"type":96,"text":1941,"spans":1942,"direction":23},"Run a benchmark to interpret your results correctly. A KPI on its own doesn't say much: you need to tie it to your event's specific context. For example, compare your results to a previous edition of your event, or to competing events.",[1943],{"start":34,"end":1829,"type":55},{"type":40,"text":44,"spans":1945,"direction":23},[],{"type":40,"text":44,"spans":1947,"direction":23},[],{"type":64,"text":1949,"spans":1950,"direction":23},"Calculating event ROI: turning KPIs into figures",[],{"type":40,"text":1952,"spans":1953,"direction":23},"Measuring your event KPIs is a first step. But to convince decision-makers, you need to go further: translate these indicators into return on investment (ROI).",[],{"type":40,"text":44,"spans":1955,"direction":23},[],{"type":40,"text":1957,"spans":1958,"direction":23},"The basic ROI formula is simple: ROI = (Benefits generated - Event costs) / Total event cost.",[1959],{"start":331,"end":1960,"type":55},93,{"type":40,"text":44,"spans":1962,"direction":23},[],{"type":40,"text":1964,"spans":1965,"direction":23},"The question is what you include in \"benefits\". Depending on your goals, this could be:",[],{"type":96,"text":1967,"spans":1968,"direction":23},"Qualified leads collected during the event",[],{"type":96,"text":1970,"spans":1971,"direction":23},"Sales or business opportunities generated",[],{"type":96,"text":1973,"spans":1974,"direction":23},"Visibility and brand awareness gained",[],{"type":96,"text":1976,"spans":1977,"direction":23},"Loyalty built with your clients and partners",[],{"type":40,"text":243,"spans":1979,"direction":23},[],{"type":40,"text":1981,"spans":1982,"direction":23},"Each of your KPIs should therefore be tied to a concrete business impact. For example, if your event generated X leads, you can estimate the average value of a lead and calculate the potential revenue your sales teams could draw from it.",[1983],{"start":34,"end":1984,"type":55},72,{"type":40,"text":44,"spans":1986,"direction":23},[],{"type":40,"text":1988,"spans":1989,"direction":23},"Keep in mind, though, that not all the benefits of an event translate directly into money. Improving your brand image, the quality of relationships built with new partners, and the attendee experience are all outcomes that are hard to quantify but just as essential.\n",[],{"type":40,"text":1991,"spans":1992,"direction":23},"That's why your financial ROI calculation should always be complemented with qualitative indicators such as satisfaction, engagement, or brand awareness. This mixed reporting gives a complete picture of your event's value and strengthens your case for justifying future investment.",[1993],{"start":925,"end":1994,"type":55},99,{"type":40,"text":44,"spans":1996,"direction":23},[],{"type":40,"text":1998,"spans":1999,"direction":23},"💬 \"Measuring an event's ROI isn't limited to the sales it generates. It's also engagement, satisfaction, and loyalty. Your event KPIs should tell the story of your events, along with their concrete impact. This is where moving from complex Excel spreadsheets to an automated dashboard changes everything. With Digitevent, you no longer waste time on manual data collection: your data is consolidated, analyzed, and ready to present to your management in a clear, actionable format. This lets you focus on analyzing these KPIs, defending your budget, and optimizing your future events.\", Adele Arvis, Account Manager",[2000,2002],{"start":1046,"end":2001,"type":643},585,{"start":2003,"end":2004,"type":82,"data":2005},588,616,{"link_type":84,"url":2006,"target":86},"https://www.linkedin.com/in/ad%C3%A8le-arvis/",{"type":40,"text":44,"spans":2008,"direction":23},[],{"type":64,"text":2010,"spans":2011,"direction":23},"How to optimize your event strategy with KPIs",[],{"type":40,"text":2013,"spans":2014,"direction":23},"One of the biggest benefits of event KPIs is that they let you make informed decisions instead of relying on instinct.",[],{"type":40,"text":44,"spans":2016,"direction":23},[],{"type":40,"text":2018,"spans":2019,"direction":23},"Each category of KPI guides different types of decisions and optimizations. ",[],{"type":40,"text":1494,"spans":2021,"direction":23},[],{"type":96,"text":2023,"spans":2024,"direction":23},"Attendance-related KPIs show how effective your communication and targeting are",[],{"type":96,"text":2026,"spans":2027,"direction":23},"Engagement KPIs prove the relevance of your event's content and activities",[],{"type":96,"text":2029,"spans":2030,"direction":23},"Business KPIs measure sales performance and alignment with your company's goals",[],{"type":40,"text":44,"spans":2032,"direction":23},[],{"type":40,"text":44,"spans":2034,"direction":23},[],{"type":40,"text":2036,"spans":2037,"direction":23},"Use your metrics to spot potential weak points in your event, and improve it next time. For example, a high registration rate but a low attendance rate could signal an issue with your email reminders, or an unfortunate choice of venue or date.",[2038],{"start":415,"end":981,"type":55},{"type":40,"text":2040,"spans":2041,"direction":23},"In short, remember this: your metrics let you adopt a continuous improvement approach for your future editions.",[],{"type":40,"text":44,"spans":2043,"direction":23},[],{"type":40,"text":2045,"spans":2046,"direction":23},"As you can imagine, measuring all these KPIs by hand can be very time-consuming. To help you track your KPIs and prove the ROI of your events, Digitevent gives you an event platform that reveals all the metrics you need.",[],{"type":40,"text":44,"spans":2048,"direction":23},[],{"type":40,"text":2050,"spans":2051,"direction":23},"Interested? Request your demo now, and start your journey toward truly measured and optimized events.",[2052],{"start":137,"end":331,"type":82,"data":2053},{"link_type":84,"url":1610,"target":86},{"type":40,"text":44,"spans":2055,"direction":23},[],[2057],{"primary":2058,"items":2067,"id":1624,"slice_type":680,"slice_label":8},{"seo_title":2059,"seo_meta_descriptions":2063},[2060],{"type":40,"text":2061,"spans":2062,"direction":23},"Event KPIs: the complete guide to justifying your investments",[],[2064],{"type":40,"text":2065,"spans":2066,"direction":23},"From attendance to ROI: master the key event KPIs to measure your events' impact and defend your budget",[],[2068],{},{"id":2070,"lang":683,"type":9,"uid":2071},"akYmwhIAACgAyuDu","kpi-evenementiel",{"id":2073,"uid":2074,"url":8,"type":9,"tags":2075,"first_publication_date":2076,"slugs":2077,"linked_documents":2079,"lang":16,"data":2080,"_source":2654},"en_blog_article_outil-gestion-d-evenement","event-management-software",[11],"2026-07-02T10:07:52+0000",[2078],"quel-outil-de-gestion-devenement-choisir--comparatif-des-meilleurs-logiciels-du-marche",[],{"distribution":11,"article_title":2081,"author_name":24,"publication_date":2085,"banner_image":2086,"article_content":2093,"main_tag":665,"body":2641},[2082],{"type":20,"text":2083,"spans":2084,"direction":23},"Which event management tool should you choose? A comparison of the best software on the market",[],"2025-06-03T09:55:00+0000",{"dimensions":2087,"alt":2089,"copyright":8,"url":2090,"id":2091,"edit":2092},{"width":28,"height":2088},545,"Team analyzing a comparison of event management software during a work meeting","https://images.prismic.io/digi-www/aa_77lxvIZEnjhhs_Gemini_Generated_Image_dodp03dodp03dodp-1.webp?auto=format%2Ccompress&rect=0%2C0%2C991%2C600&w=900&h=545","aa_77lxvIZEnjhhs",{"x":34,"y":34,"zoom":36,"background":37},[2094,2097,2100,2106,2108,2114,2116,2119,2122,2124,2127,2130,2133,2137,2141,2145,2149,2151,2154,2156,2159,2162,2166,2170,2174,2178,2180,2182,2185,2188,2190,2193,2196,2198,2201,2208,2212,2220,2224,2229,2241,2245,2247,2249,2252,2258,2262,2265,2269,2271,2274,2277,2283,2285,2288,2292,2298,2300,2303,2307,2311,2313,2316,2320,2322,2325,2332,2334,2337,2343,2345,2348,2351,2355,2359,2363,2367,2369,2372,2374,2377,2380,2383,2387,2391,2395,2399,2401,2410,2412,2415,2418,2420,2423,2426,2431,2434,2436,2439,2443,2447,2451,2453,2456,2459,2461,2464,2467,2471,2474,2477,2480,2482,2484,2488,2491,2494,2496,2498,2501,2504,2506,2509,2512,2515,2518,2520,2523,2526,2529,2532,2535,2537,2539,2542,2545,2548,2551,2554,2557,2559,2562,2565,2567,2569,2572,2575,2577,2580,2583,2586,2589,2591,2594,2597,2600,2602,2604,2607,2610,2612,2615,2618,2621,2624,2626,2629,2632,2634],{"type":40,"text":2095,"spans":2096,"direction":23},"Organizing a professional event today is about far more than managing a guest list and booking a venue. Between the growing number of communication channels, rising attendee expectations, and the need to prove the business impact of every initiative, event management has become much more complex.\n",[],{"type":40,"text":2098,"spans":2099,"direction":23},"In this context, organizers need all the help they can get to work more efficiently. This is where event management tools come in, but they are not all created equal!\n",[],{"type":40,"text":2101,"spans":2102,"direction":23},"How do you choose the right event management solution, one that will durably transform the way you design, run, and measure your events? This article walks you through the criteria to keep in mind when making your choice, along with a comparison of the best software of 2026.",[2103],{"start":2104,"end":2105,"type":55},233,274,{"type":40,"text":44,"spans":2107,"direction":23},[],{"type":40,"text":2109,"spans":2110,"direction":23},"Note: The pros and points of attention for each of the tools in this selection are drawn from real customer reviews, taken from sites such as Capterra or Appvizer.",[2111,2112],{"start":34,"end":1046,"type":55},{"start":34,"end":2113,"type":643},163,{"type":40,"text":44,"spans":2115,"direction":23},[],{"type":64,"text":2117,"spans":2118,"direction":23},"Why use event management software?",[],{"type":40,"text":2120,"spans":2121,"direction":23},"First, let's look at the benefits of using an all-in-one tool to manage your events.",[],{"type":40,"text":44,"spans":2123,"direction":23},[],{"type":73,"text":2125,"spans":2126,"direction":23},"The current challenges facing organizers",[],{"type":40,"text":2128,"spans":2129,"direction":23},"Today, event organizers face increasingly pressing challenges.",[],{"type":40,"text":2131,"spans":2132,"direction":23},"Beyond the audience's growing expectations for originality, personalization, and attendee experience, they need to: ",[],{"type":96,"text":2134,"spans":2135,"direction":23},"Manage multichannel event strategies, from email to social media.",[2136],{"start":34,"end":282,"type":55},{"type":96,"text":2138,"spans":2139,"direction":23},"Consolidate data scattered across different platforms: Excel spreadsheets, CRM, ticketing platform, etc. ",[2140],{"start":34,"end":336,"type":55},{"type":96,"text":2142,"spans":2143,"direction":23},"Track performance in detail: number of attendees and no-shows, check-in, etc.",[2144],{"start":34,"end":241,"type":55},{"type":96,"text":2146,"spans":2147,"direction":23},"Measure their impact, particularly in terms of return on investment.",[2148],{"start":34,"end":415,"type":55},{"type":40,"text":243,"spans":2150,"direction":23},[],{"type":40,"text":2152,"spans":2153,"direction":23},"All of these challenges, tackled either \"by hand\" or with the help of various tools, keep organizers from focusing on what matters most: creating a memorable event experience.",[],{"type":40,"text":44,"spans":2155,"direction":23},[],{"type":73,"text":2157,"spans":2158,"direction":23},"The immediate benefits of event software",[],{"type":40,"text":2160,"spans":2161,"direction":23},"So many event planners choose to use an event management tool because of the significant benefits such a platform provides: ",[],{"type":96,"text":2163,"spans":2164,"direction":23},"Time savings and automation. Event software lets you automate many time-consuming tasks. This reduces the risk of error and frees up more time to focus on the quality of the experience you offer.",[2165],{"start":34,"end":241,"type":55},{"type":96,"text":2167,"spans":2168,"direction":23},"Improved attendee experience. By setting up smooth registration journeys, personalized communications, and easier interactions, you directly contribute to attendee satisfaction.",[2169],{"start":34,"end":271,"type":55},{"type":96,"text":2171,"spans":2172,"direction":23},"Steering and reporting. A dedicated tool gives you a clear view of your event's performance: number of registrants, attendance rate, engagement by session, satisfaction survey results, etc.",[2173],{"start":34,"end":93,"type":55},{"type":96,"text":2175,"spans":2176,"direction":23},"Centralization and GDPR compliance. By bringing registrations, interactions, and history together on a single platform, you avoid scattered data and gain consistency. Your event solution will also typically include consent management and data protection mechanisms.",[2177],{"start":34,"end":574,"type":55},{"type":40,"text":44,"spans":2179,"direction":23},[],{"type":40,"text":44,"spans":2181,"direction":23},[],{"type":64,"text":2183,"spans":2184,"direction":23},"The key criteria to look for in your event management tool ",[],{"type":40,"text":2186,"spans":2187,"direction":23},"Need to choose a solution that's truly suited to your challenges? Discover the criteria that set a simple registration tool apart from a genuine event management platform.",[],{"type":40,"text":44,"spans":2189,"direction":23},[],{"type":73,"text":2191,"spans":2192,"direction":23},"Features suited to your needs",[],{"type":40,"text":2194,"spans":2195,"direction":23},"It's a fact: the best event management tools handle the entire production and tracking chain for events. This lets you centralize the tasks behind successful events on a single platform.",[],{"type":40,"text":243,"spans":2197,"direction":23},[],{"type":40,"text":2199,"spans":2200,"direction":23},"Your event management tool should notably include: ",[],{"type":96,"text":2202,"spans":2203,"direction":23},"Registration, ticketing, and attendee journey management. Configurable registration forms, invitation sending and RSVP, payment and tickets if needed, etc. ",[2204,2206],{"start":1047,"end":436,"type":82,"data":2205},{"link_type":84,"url":85,"target":86},{"start":34,"end":2207,"type":55},56,{"type":96,"text":2209,"spans":2210,"direction":23},"Attendee and database management. All your data should live in one place, in an attendee directory that lets you segment your database to target different types of guests if needed.",[2211],{"start":34,"end":581,"type":55},{"type":96,"text":2213,"spans":2214,"direction":23},"Communication and marketing automation. Features like event website creation or landing pages, email campaigns and automated reminders to reduce no-shows, or automated scenarios (registration, day-before reminder, post-event feedback) can be valuable. Be sure to check that your campaigns can be tracked with UTMs, and that you can measure their performance.",[2215,2216],{"start":34,"end":746,"type":55},{"start":2217,"end":2218,"type":82,"data":2219},54,76,{"link_type":84,"url":849,"target":86},{"type":96,"text":2221,"spans":2222,"direction":23},"Content and program management. Conference schedule, speakers, dedicated pages for event sponsors or partners, streaming or replay (if you're running hybrid events)...",[2223],{"start":34,"end":444,"type":55},{"type":96,"text":2225,"spans":2226,"direction":23},"Check-in, access control, and on-site logistics. QR Code check-in, queue and arrival management, event badge management and printing, real-time statistics, etc.",[2227],{"start":34,"end":2228,"type":55},47,{"type":96,"text":2230,"spans":2231,"direction":23},"Attendee interaction and engagement. Networking, matchmaking (AI-powered or criteria-based), session management with a personalized agenda, and a mobile app let you create personalized experiences that are fundamentally human.",[2232,2234,2237],{"start":34,"end":2233,"type":55},35,{"start":54,"end":1984,"type":82,"data":2235},{"link_type":84,"url":2236,"target":86},"https://www.digitevent.com/en/blog/ia-events",{"start":2238,"end":2239,"type":82,"data":2240},146,156,{"link_type":84,"url":1175,"target":86},{"type":96,"text":2242,"spans":2243,"direction":23},"Integrations, particularly with your CRM (such as HubSpot or Salesforce) if needed.",[2244],{"start":34,"end":137,"type":55},{"type":40,"text":44,"spans":2246,"direction":23},[],{"type":40,"text":44,"spans":2248,"direction":23},[],{"type":73,"text":2250,"spans":2251,"direction":23},"Data, analytics, and ROI ",[],{"type":40,"text":2253,"spans":2254,"direction":23},"In your event management software, you should be able to track a whole range of KPIs, such as: ",[2255],{"start":2256,"end":331,"type":82,"data":2257},8,{"link_type":84,"url":366,"target":86},{"type":96,"text":2259,"spans":2260,"direction":23},"The registration rate and the attendance rate",[2261],{"start":34,"end":93,"type":55},{"type":96,"text":314,"spans":2263,"direction":23},[2264],{"start":34,"end":317,"type":55},{"type":96,"text":2266,"spans":2267,"direction":23},"Your ROI.  ",[2268],{"start":34,"end":2256,"type":55},{"type":40,"text":243,"spans":2270,"direction":23},[],{"type":40,"text":2272,"spans":2273,"direction":23},"To get these metrics, your tool should also let you send satisfaction and NPS surveys, and bring your statistics together in a custom dashboard. ",[],{"type":40,"text":2275,"spans":2276,"direction":23},"If you organize B2B events, also make sure your event tool lets you easily track the leads generated during your events.",[],{"type":40,"text":2278,"spans":2279,"direction":23},"To go further, discover the essential event KPIs to prove your ROI and defend your budget. ",[2280],{"start":196,"end":2281,"type":82,"data":2282},66,{"link_type":84,"url":312,"target":86},{"type":40,"text":44,"spans":2284,"direction":23},[],{"type":73,"text":2286,"spans":2287,"direction":23},"Quality of support and guidance ",[],{"type":40,"text":2289,"spans":2290,"direction":23},"Having a high-performing tool isn't enough: your provider should also offer flawless human support.",[2291],{"start":2218,"end":175,"type":55},{"type":40,"text":2293,"spans":2294,"direction":23},"Check the quality of support in case of a problem, as mentioned in real customer reviews of the platforms. If needed, make sure your provider can be available on event days (including evenings and weekends), across several channels (email, phone, chat, etc.).",[2295],{"start":2296,"end":2297,"type":55},148,173,{"type":40,"text":44,"spans":2299,"direction":23},[],{"type":73,"text":2301,"spans":2302,"direction":23},"Onboarding support and ease of deployment ",[],{"type":40,"text":2304,"spans":2305,"direction":23},"A useful event management tool is one that's easy to set up and use from the very first moments. To make this happen, your provider should offer you a software training phase, for example through tutorials, or through live support and workshops.",[2306],{"start":2296,"end":661,"type":55},{"type":40,"text":2308,"spans":2309,"direction":23},"Some tools also include event templates, email invitation templates, or event website skeletons ready to be customized. All of which make it easier to get up to speed with the tool.",[2310],{"start":444,"end":236,"type":55},{"type":40,"text":44,"spans":2312,"direction":23},[],{"type":73,"text":2314,"spans":2315,"direction":23},"Ergonomics and ease of use (user side)",[],{"type":40,"text":2317,"spans":2318,"direction":23},"The user experience for your teams on your software should be flawless. The tool should be intuitive, its settings accessible without technical skills, and its experience smooth and clear for administrators.",[2319],{"start":34,"end":534,"type":55},{"type":40,"text":44,"spans":2321,"direction":23},[],{"type":73,"text":2323,"spans":2324,"direction":23},"User experience (attendee side)",[],{"type":40,"text":2326,"spans":2327,"direction":23},"And be careful: the UX on the attendee side is just as important! During the tool's demo, you'll already be able to see whether the various features aimed at guests (such as registration or the event app) are smooth and easy to use. Also be sure to ask about the accessibility of these features.",[2328,2329],{"start":443,"end":231,"type":55},{"start":2330,"end":2331,"type":55},259,294,{"type":40,"text":44,"spans":2333,"direction":23},[],{"type":73,"text":2335,"spans":2336,"direction":23},"Customization and branding capabilities",[],{"type":40,"text":2338,"spans":2339,"direction":23},"Your event management platform should be able to be customized, in particular your registration pages, your email templates, your mobile app, or even the domain URLs on offer. A sine qua non condition for using it under white-label branding for your events.",[2340,2341],{"start":1829,"end":54,"type":55},{"start":634,"end":2342,"type":643},190,{"type":40,"text":44,"spans":2344,"direction":23},[],{"type":73,"text":2346,"spans":2347,"direction":23},"Platform robustness and performance",[],{"type":40,"text":2349,"spans":2350,"direction":23},"Also check that your tool: ",[],{"type":96,"text":2352,"spans":2353,"direction":23},"Can handle large volumes of traffic, particularly if several registrations happen at the same time",[2354],{"start":34,"end":2233,"type":55},{"type":96,"text":2356,"spans":2357,"direction":23},"Offers check-in with offline compatibility in case of internet connection loss",[2358],{"start":34,"end":967,"type":55},{"type":96,"text":2360,"spans":2361,"direction":23},"Regularly runs penetration tests",[2362],{"start":34,"end":581,"type":55},{"type":96,"text":2364,"spans":2365,"direction":23},"Offers maximum uptime",[2366],{"start":34,"end":579,"type":55},{"type":40,"text":243,"spans":2368,"direction":23},[],{"type":40,"text":2370,"spans":2371,"direction":23},"All of these are signs that the platform is technically reliable.",[],{"type":40,"text":44,"spans":2373,"direction":23},[],{"type":73,"text":2375,"spans":2376,"direction":23},"Security, compliance, and data hosting",[],{"type":40,"text":2378,"spans":2379,"direction":23},"Finally, don't overlook the attention you pay to everything related to the security of the tool you choose. ",[],{"type":40,"text":2381,"spans":2382,"direction":23},"It should, in particular, give you proof when it comes to: ",[],{"type":96,"text":2384,"spans":2385,"direction":23},"GDPR compliance : how does it handle consent, data retention, and the right to be forgotten?",[2386],{"start":34,"end":443,"type":55},{"type":96,"text":2388,"spans":2389,"direction":23},"Server location: are they located in the European Union?",[2390],{"start":34,"end":196,"type":55},{"type":96,"text":2392,"spans":2393,"direction":23},"Possible certifications: ISO 27001, SOC 2, etc.?",[2394],{"start":34,"end":436,"type":55},{"type":96,"text":2396,"spans":2397,"direction":23},"Access management: SSO, MFA, permissions and roles, etc.?",[2398],{"start":34,"end":317,"type":55},{"type":40,"text":243,"spans":2400,"direction":23},[],{"type":40,"text":2402,"spans":2403,"direction":23},"Not all of these criteria will necessarily be must-haves for you, but they should be taken into account. To make sure nothing is overlooked, take the time to create a project brief that lists all your expectations for an event tool.",[2404,2405],{"start":363,"end":2207,"type":643},{"start":2406,"end":2407,"type":82,"data":2408},158,180,{"link_type":84,"url":2409,"target":86},"https://www.digitevent.com/en/blog/event-requirements-document",{"type":40,"text":44,"spans":2411,"direction":23},[],{"type":64,"text":2413,"spans":2414,"direction":23},"2026 comparison of the best event software",[],{"type":40,"text":2416,"spans":2417,"direction":23},"With these key criteria in mind, you're ready to dive into the comparison of the most interesting event management tools of 2026.",[],{"type":40,"text":44,"spans":2419,"direction":23},[],{"type":73,"text":2421,"spans":2422,"direction":23},"Digitevent",[],{"type":40,"text":2424,"spans":2425,"direction":23},"A French platform dedicated to professional events, Digitevent primarily serves businesses, agencies, trade show organizers, and SMEs looking to structure and scale their event strategy.\n",[],{"type":40,"text":2427,"spans":2428,"direction":23},"The solution is now widely used in the French market, with a clear focus on professional events, whether in-person, hybrid, or fully online: seminars, conventions, conferences, client events, internal operations, professional evenings, etc.\n",[2429],{"start":296,"end":2430,"type":55},139,{"type":40,"text":2432,"spans":2433,"direction":23},"The stated ambition is simple: boost participation, connect guests, and exceed goals (in terms of attendance, engagement, or leads), all while simplifying the daily work of event planners.",[],{"type":40,"text":44,"spans":2435,"direction":23},[],{"type":40,"text":2437,"spans":2438,"direction":23},"The platform covers the entire lifecycle of an event: ",[],{"type":96,"text":2440,"spans":2441,"direction":23},"Marketing and registration: event website creation, invitation management, ticket sales, online registration platform. Everything to simplify communication before and after the event.",[2442],{"start":34,"end":336,"type":55},{"type":96,"text":2444,"spans":2445,"direction":23},"Access control and check-in: guest check-in, event badges, on-site services.",[2446],{"start":34,"end":241,"type":55},{"type":96,"text":2448,"spans":2449,"direction":23},"Attendee engagement: event mobile app, meeting management, chat, exhibitor area, and networking that helps improve interaction between attendees.",[2450],{"start":34,"end":534,"type":55},{"type":40,"text":243,"spans":2452,"direction":23},[],{"type":40,"text":2454,"spans":2455,"direction":23},"Beyond the platform, Digitevent also offers consulting and training services designed to help organizers get up to speed with the tool or optimize their event setups. A particularly useful aspect for organizations looking to professionalize or evolve their practices.",[],{"type":40,"text":2457,"spans":2458,"direction":23},"ISO 27001 certified, Digitevent is also particularly attentive to data security.",[],{"type":40,"text":44,"spans":2460,"direction":23},[],{"type":73,"text":2462,"spans":2463,"direction":23},"Cvent",[],{"type":40,"text":2465,"spans":2466,"direction":23},"Cvent is an all-in-one platform that lets you create highly structured events. It enables full event chain management, from registrations to session and attendee management. The tool offers options for managing virtual and hybrid events.\n",[],{"type":40,"text":2468,"spans":2469,"direction":23},"Pros: ",[2470],{"start":34,"end":1046,"type":55},{"type":96,"text":2472,"spans":2473,"direction":23},"Rich feature set",[],{"type":96,"text":2475,"spans":2476,"direction":23},"Ability to handle large-scale, international events",[],{"type":96,"text":2478,"spans":2479,"direction":23},"Responsive dedicated support",[],{"type":40,"text":44,"spans":2481,"direction":23},[],{"type":40,"text":44,"spans":2483,"direction":23},[],{"type":40,"text":2485,"spans":2486,"direction":23},"Cons: ",[2487],{"start":34,"end":1046,"type":55},{"type":96,"text":2489,"spans":2490,"direction":23},"Learning curve and interface sometimes seen as complex",[],{"type":96,"text":2492,"spans":2493,"direction":23},"Takes time to properly configure and train teams",[],{"type":40,"text":44,"spans":2495,"direction":23},[],{"type":40,"text":44,"spans":2497,"direction":23},[],{"type":73,"text":2499,"spans":2500,"direction":23},"Swapcard ",[],{"type":40,"text":2502,"spans":2503,"direction":23},"Swapcard positions itself as a management platform focused on attendee engagement and showcasing exhibitors and sponsors, with features like meeting scheduling, lead exchange, and performance reports. This event management tool is particularly well suited to trade shows, conferences, and B2B events where meetings, encounters, and leads are key.",[],{"type":40,"text":44,"spans":2505,"direction":23},[],{"type":40,"text":2468,"spans":2507,"direction":23},[2508],{"start":34,"end":1046,"type":55},{"type":96,"text":2510,"spans":2511,"direction":23},"Pleasant interface: the tool is seen as \"modern\" and user-experience oriented",[],{"type":96,"text":2513,"spans":2514,"direction":23},"Mobile app well liked by attendees",[],{"type":96,"text":2516,"spans":2517,"direction":23},"On the exhibitor side, lead generation and tracking are highly valued features",[],{"type":40,"text":243,"spans":2519,"direction":23},[],{"type":40,"text":2485,"spans":2521,"direction":23},[2522],{"start":34,"end":1046,"type":55},{"type":96,"text":2524,"spans":2525,"direction":23},"Less robust and comprehensive when it comes to managing the attendee journey (invitations, registration, ticketing)",[],{"type":96,"text":2527,"spans":2528,"direction":23},"Less customization",[],{"type":96,"text":2530,"spans":2531,"direction":23},"Some feedback on stability at very large events",[],{"type":96,"text":2533,"spans":2534,"direction":23},"Requires solid project support to make the most of the tool's rich feature set",[],{"type":40,"text":44,"spans":2536,"direction":23},[],{"type":40,"text":44,"spans":2538,"direction":23},[],{"type":73,"text":2540,"spans":2541,"direction":23},"Eventtia ",[],{"type":40,"text":2543,"spans":2544,"direction":23},"Eventtia positions itself as a management app that gives marketing and event teams autonomy, thanks to its simple interface and strong support. It works well for corporate events, conferences, training sessions, and client events, with a strong registration and communication component.\n",[],{"type":40,"text":2468,"spans":2546,"direction":23},[2547],{"start":34,"end":1046,"type":55},{"type":96,"text":2549,"spans":2550,"direction":23},"Easy to get started with",[],{"type":96,"text":2552,"spans":2553,"direction":23},"Customer support seen as very responsive",[],{"type":96,"text":2555,"spans":2556,"direction":23},"Quality of the event websites and forms created with the tool",[],{"type":40,"text":243,"spans":2558,"direction":23},[],{"type":40,"text":2485,"spans":2560,"direction":23},[2561],{"start":34,"end":1046,"type":55},{"type":96,"text":2563,"spans":2564,"direction":23},"Some very specific cases require more front-end customization, which may need help from the vendor or IT",[],{"type":40,"text":44,"spans":2566,"direction":23},[],{"type":40,"text":44,"spans":2568,"direction":23},[],{"type":73,"text":2570,"spans":2571,"direction":23},"Splashthat",[],{"type":40,"text":2573,"spans":2574,"direction":23},"Splashthat is a tool designed above all for marketing and growth teams that use events as an acquisition and revenue lever. It focuses on building sites and landing pages aligned with brand identity, marketing automation, and tracking the guest journey to feed sales teams. The platform is very well suited to branded events and marketing campaigns (breakfasts, dinners, webinars, client events) with strong design requirements.",[],{"type":40,"text":44,"spans":2576,"direction":23},[],{"type":40,"text":2468,"spans":2578,"direction":23},[2579],{"start":34,"end":1046,"type":55},{"type":96,"text":2581,"spans":2582,"direction":23},"Easy to create pages and emails",[],{"type":96,"text":2584,"spans":2585,"direction":23},"Integration with sales/marketing tools ",[],{"type":96,"text":2587,"spans":2588,"direction":23},"Quality support",[],{"type":40,"text":243,"spans":2590,"direction":23},[],{"type":40,"text":2485,"spans":2592,"direction":23},[2593],{"start":34,"end":1046,"type":55},{"type":96,"text":2595,"spans":2596,"direction":23},"High complexity for certain features, particularly those for managing sessions and ticket types",[],{"type":96,"text":2598,"spans":2599,"direction":23},"Better suited to recurring or one-off marketing events than to the logistics of large conventions or trade shows ",[],{"type":40,"text":44,"spans":2601,"direction":23},[],{"type":40,"text":44,"spans":2603,"direction":23},[],{"type":73,"text":2605,"spans":2606,"direction":23},"Bizzabo ",[],{"type":40,"text":2608,"spans":2609,"direction":23},"Bizzabo is a platform designed for B2B organizations that run an event program (in-person, hybrid, virtual) throughout the year. It notably offers an app and B2B networking tools suited to making connections and business meetings.",[],{"type":40,"text":44,"spans":2611,"direction":23},[],{"type":40,"text":2468,"spans":2613,"direction":23},[2614],{"start":34,"end":1046,"type":55},{"type":96,"text":2616,"spans":2617,"direction":23},"Versatility",[],{"type":96,"text":2619,"spans":2620,"direction":23},"Broad feature coverage",[],{"type":96,"text":2622,"spans":2623,"direction":23},"Close customer relationship (account management and support)",[],{"type":40,"text":243,"spans":2625,"direction":23},[],{"type":40,"text":2485,"spans":2627,"direction":23},[2628],{"start":34,"end":1046,"type":55},{"type":96,"text":2630,"spans":2631,"direction":23},"Customers report past technical or hardware issues, but the vendor has since worked to improve the tool's reliability",[],{"type":40,"text":243,"spans":2633,"direction":23},[],{"type":40,"text":2635,"spans":2636,"direction":23},"Want to discover an event management platform committed to the performance of your events? Request a Digitevent demo, and let our experts show you its full power.",[2637],{"start":2638,"end":2639,"type":82,"data":2640},91,116,{"link_type":84,"url":664,"target":86},[2642],{"primary":2643,"items":2652,"id":1624,"slice_type":680,"slice_label":8},{"seo_title":2644,"seo_meta_descriptions":2648},[2645],{"type":40,"text":2646,"spans":2647,"direction":23},"2026 comparison of the best event management tools",[],[2649],{"type":40,"text":2650,"spans":2651,"direction":23},"The criteria for choosing your event management tool and the ultimate comparison of the best software of 2026",[],[2653],{},{"id":2655,"lang":683,"type":9,"uid":2656},"akYmqhIAACwAyuCa","outil-gestion-d-evenement",[2658,2924],{"id":2659,"uid":2660,"url":8,"type":2661,"tags":2662,"first_publication_date":2664,"slugs":2665,"linked_documents":2667,"lang":16,"data":2668,"_source":2921},"en_solution_gestion-de-journee-portes-ouvertes","open-day-event-management-software","solution",[2663],"event_type_general_assembly","2026-06-11T09:25:30+0000",[2666],"solution-de-gestion-de-journee-portes-ouvertes",[],{"title":2669,"subtitle":2673,"header_image":2677,"event_formats_title":2685,"event_formats":2691,"event_type":2704,"body":2705},[2670],{"type":20,"text":2671,"spans":2672,"direction":23},"Open house event management solution",[],[2674],{"type":40,"text":2675,"spans":2676,"direction":23},"Digitevent manages your open house events end to end, from a single site to a network of institutions open the same day: invitations, open registration with source tracking, time slots and workshops with limited capacity, multi-point access control, and a multi-session app, all on a single interface. Every visitor scanned feeds your sales funnel. 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Digitevent passes these signals to your CRM, or sends them directly to the right sales reps: who is interested in which program, product, or service. Your teams follow up with a hot lead with the right message, without delay. The open house's ROI is tracked lead by lead, not as a year-end estimate.",[],{"link_type":2717},{},[2822],{},"feature_details_highlight$7c015c3a-4952-4a9f-8d08-17099b3c92b1",{"primary":2825,"items":2842,"id":2844,"slice_type":2736,"slice_label":8},{"illustration_450px":2826,"media":2827,"highlight_title":2828,"highlight_subtitle":2832,"highlight_pitch":2836,"next_step_link_text":8,"next_step":2840,"svg_icon":2841},{},{"link_type":2717},[2829],{"type":64,"text":2830,"spans":2831,"direction":23},"Multi-site or hybrid open house",[],[2833],{"type":73,"text":2834,"spans":2835,"direction":23},"Multiple institutions, one single operation",[],[2837],{"type":40,"text":2838,"spans":2839,"direction":23},"Digitevent runs a multi-site open house from a single interface. 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Create filters to group your guests by category and tailor your event communication.",[],{"link_type":2717},[3053],{"question":8,"answer":3054},[],"2_cols_highlight$2e3263ab-99bb-4774-bd85-1160bd10c3fd",{"primary":3057,"items":3074,"id":3077,"slice_type":2979,"slice_label":8},{"illustration_450px":3058,"media":3059,"highlight_title":3060,"highlight_subtitle":3065,"highlight_pitch":3069,"next_step_link_text":8,"next_step":3073},{},{"link_type":2717},[3061],{"type":64,"text":3062,"spans":3063},"White-label",[3064],{"start":34,"end":925,"type":55},[3066],{"type":73,"text":3067,"spans":3068},"Optimize your deliverability",[],[3070],{"type":40,"text":3071,"spans":3072},"Customize your sender email address with your own domain name. Our technology is designed to minimize spam and optimize deliverability so every message reaches its target.",[],{"link_type":2717},[3075],{"question":8,"answer":3076},[],"2_cols_highlight$7b9824ef-8bf0-4216-8d75-cbb44ef1fe4f",{"primary":3079,"items":3083,"id":3222,"slice_type":2908,"slice_label":8},{"title":3080},[3081],{"type":73,"text":2849,"spans":3082,"direction":23},[],[3084,3098,3112,3137,3153,3168,3194],{"question":3085,"answer":3089},[3086],{"type":2855,"text":3087,"spans":3088,"direction":23},"What software should you use to manage event invitations and registrations?",[],[3090,3094],{"type":40,"text":3091,"spans":3092,"direction":23},"To effectively manage invitations and registrations for a professional event, it's best to use an all-in-one event management software. This type of solution centralizes invitation creation, email campaign sending, registration form management, and attendee tracking.",[3093],{"start":175,"end":1110,"type":55},{"type":40,"text":3095,"spans":3096,"direction":23},"Platforms like Digitevent offer a complete approach: event website creation, contact list management, automated follow-ups, and performance analysis. This saves time, reduces errors, and improves the attendee experience.",[3097],{"start":196,"end":326,"type":55},{"question":3099,"answer":3103},[3100],{"type":2855,"text":3101,"spans":3102,"direction":23},"How do you customize an event invitation with your logo and colors?",[],[3104,3108],{"type":40,"text":3105,"spans":3106,"direction":23},"Customizing an event invitation comes down to following your brand guidelines: logo, colors, typography, and editorial tone. The goal is to keep your communication materials consistent and strengthen your brand image.",[3107],{"start":837,"end":35,"type":55},{"type":40,"text":3109,"spans":3110,"direction":23},"To do this, it's a good idea to use customizable email templates or drag-and-drop editors that make it easy to add your visual elements. A well-branded invitation improves brand recognition and significantly boosts engagement.",[3111],{"start":282,"end":174,"type":55},{"question":3113,"answer":3117},[3114],{"type":2855,"text":3115,"spans":3116,"direction":23},"How do you increase event registration rates?",[],[3118,3121,3124,3127,3130,3133],{"type":40,"text":3119,"spans":3120,"direction":23},"Several key levers help increase event registration rates:",[],{"type":96,"text":3122,"spans":3123,"direction":23},"A clear, engaging email subject line",[],{"type":96,"text":3125,"spans":3126,"direction":23},"A clear value proposition (program, speakers, benefits)",[],{"type":96,"text":3128,"spans":3129,"direction":23},"A quick, simple registration form",[],{"type":96,"text":3131,"spans":3132,"direction":23},"Targeted, automated follow-ups",[],{"type":40,"text":3134,"spans":3135,"direction":23},"Using a solution like Digitevent helps optimize every step: contact segmentation, smart follow-up scenarios, and real-time performance tracking. These features directly help improve conversions.",[3136],{"start":93,"end":581,"type":55},{"question":3138,"answer":3142},[3139],{"type":2855,"text":3140,"spans":3141,"direction":23},"Can you use your own domain name to send invitations?",[],[3143,3148],{"type":40,"text":3144,"spans":3145,"direction":23},"Yes, it's entirely possible (and even recommended) to use your own domain name to send event invitations. This strengthens the credibility of your emails and improves their deliverability.",[3146],{"start":395,"end":3147,"type":55},78,{"type":40,"text":3149,"spans":3150,"direction":23},"In practice, this means configuring technical settings like SPF, DKIM, and DMARC, which authenticate your sends. The result: your emails are more likely to land in the inbox instead of spam, while also reinforcing your brand image.",[3151],{"start":981,"end":3152,"type":55},80,{"question":3154,"answer":3158},[3155],{"type":2855,"text":3156,"spans":3157,"direction":23},"How do you send different invitations depending on attendee type (clients, employees, VIPs)?",[],[3159,3164],{"type":40,"text":3160,"spans":3161,"direction":23},"Sending personalized invitations based on attendee profiles relies on segmenting your contact database. This means creating groups (clients, prospects, VIPs, partners, employees) and tailoring the message to each one.",[3162],{"start":3163,"end":1492,"type":55},70,{"type":40,"text":3165,"spans":3166,"direction":23},"With a platform like Digitevent, you can easily segment your audiences and create targeted campaigns: specific content, adapted schedules, privileged access, or differentiated messages. This personalization greatly improves engagement and the relevance of your communications.",[3167],{"start":579,"end":994,"type":55},{"question":3169,"answer":3173},[3170],{"type":2855,"text":3171,"spans":3172,"direction":23},"How do you track responses and registrations after sending invitations?",[],[3174,3177,3180,3183,3186,3189],{"type":40,"text":3175,"spans":3176,"direction":23},"Tracking responses is key to steering an event toward success. It's important to have real-time access to indicators such as:",[],{"type":96,"text":3178,"spans":3179,"direction":23},"Email open rate",[],{"type":96,"text":3181,"spans":3182,"direction":23},"Click-through rate",[],{"type":96,"text":3184,"spans":3185,"direction":23},"Number of confirmed registrations",[],{"type":96,"text":3187,"spans":3188,"direction":23},"Potential no-shows",[],{"type":40,"text":3190,"spans":3191,"direction":23},"Event management tools typically offer analytics dashboards to track this data and adjust your campaigns (follow-ups, targeting, messaging) accordingly.",[3192],{"start":236,"end":3193,"type":55},59,{"question":3195,"answer":3199},[3196],{"type":2855,"text":3197,"spans":3198,"direction":23},"Why do my email invitations end up in spam, and how can you avoid it?",[],[3200,3203,3206,3209,3212,3215,3218],{"type":40,"text":3201,"spans":3202,"direction":23},"Invitation emails can end up in spam for several reasons: poor domain reputation, missing authentication (SPF, DKIM), overly promotional content, or an unqualified contact database.",[],{"type":40,"text":3204,"spans":3205,"direction":23},"To improve deliverability, it's recommended to:",[],{"type":96,"text":3207,"spans":3208,"direction":23},"Use an authenticated sending domain",[],{"type":96,"text":3210,"spans":3211,"direction":23},"Regularly clean your database",[],{"type":96,"text":3213,"spans":3214,"direction":23},"Avoid \"spammy\" words in the subject line and content",[],{"type":96,"text":3216,"spans":3217,"direction":23},"Maintain a good engagement rate",[],{"type":40,"text":3219,"spans":3220,"direction":23},"Solutions like Digitevent build in these best practices and support organizers in optimizing their email campaigns to maximize inbox delivery.",[3221],{"start":196,"end":326,"type":55},"faq$121a60d8-1e1b-48bc-9228-30267d58a5d3",{"id":3224,"lang":683,"type":2764,"uid":3225},"Xso5zhEAACQAESVY","solution-de-gestion-des-invitations-aux-evenements",1784899144162]