[{"data":1,"prerenderedAt":1375},["ShallowReactive",2],{"top-banner-en":3,"blog-article-employer-branding-events-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":298,"relatedPages":1374},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":294},"en_blog_article_evenementiel-marque-employeur","employer-branding-events",null,"blog_article",[11],"global","2026-07-02T10:07:42+0000",[14],"levenementiel-au-c%C5%93ur-des-marques-employeurs",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":279,"body":280},[19],{"type":20,"text":21,"spans":22},"heading1","Events at the heart of employer branding",[],"Syrian FIS","2020-10-25T23:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,600,"Photo of a conference","https://images.prismic.io/digi-www/c242a030-a54f-4f05-ad78-ddb09552843d_eventcorp.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2025%2C1350&w=900&h=600","Xxb8bxAAACQALAue",{"x":33,"y":33,"zoom":34,"background":35},0,0.6666666666666666,"#fff",[37,42,46,49,52,55,68,71,75,77,83,85,94,96,101,112,118,124,126,129,131,136,139,145,154,169,171,174,176,179,188,199,205,211,213,216,218,226,229,237,240,242,245,247,250,253,260,263,266,269,271,274,276],{"type":38,"text":39,"spans":40,"direction":41},"paragraph","All customer challenges now play out in the field of recruitment. You need to attract, build consideration, convert, and finally retain, in that order. Beyond the crucial question of recruitment, namely how to identify the right candidate, here are the challenges facing employers today: ",[],"ltr",{"type":43,"text":44,"spans":45,"direction":41},"list-item","How to connect the company and candidates ",[],{"type":43,"text":47,"spans":48,"direction":41},"How to build an attractive employer brand",[],{"type":43,"text":50,"spans":51,"direction":41},"How to succeed at onboarding",[],{"type":43,"text":53,"spans":54,"direction":41},"Continuous training and information flow",[],{"type":38,"text":56,"spans":57,"direction":41},"A well-suited answer to all these questions ensures a candidate journey  beyond reproach and strengthens the employer brand. The good news is that events can help provide answers to each of these challenges:",[58,62,65],{"start":59,"end":60,"type":61},54,72,"strong",{"start":63,"end":64,"type":61},73,88,{"start":66,"end":67,"type":61},109,123,{"type":38,"text":69,"spans":70,"direction":41},"",[],{"type":72,"text":73,"spans":74,"direction":41},"heading2","How do events connect the company and candidates?",[],{"type":38,"text":69,"spans":76,"direction":41},[],{"type":38,"text":78,"spans":79,"direction":41},"As mentioned: a candidate should be seen as having the same expectations of a company as a customer does, the first of these being the need for values alignment. Your goal is therefore to communicate your company values to your future employees.",[80],{"start":81,"end":82,"type":61},144,160,{"type":38,"text":69,"spans":84,"direction":41},[],{"type":38,"text":86,"spans":87,"direction":41},"The event (whether physical, virtual, or hybrid, with nuances for each) allows you to fully embrace this approach. It represents you, it's your chance to convey your values and culture to your candidates, so that only those who share them want to move forward with you. ",[88,91],{"start":89,"end":90,"type":61},118,132,{"start":92,"end":93,"type":61},161,184,{"type":38,"text":69,"spans":95,"direction":41},[],{"type":38,"text":97,"spans":98,"direction":41},"An event such as a product launch, a public evening, or a conference will inevitably attract qualified potential candidates who are interested in your topic, and therefore indirectly in your company (the work here is to make sure your company becomes the reference on that topic). Holding one or more team-building events each year, or promoting regular after-work gatherings, can also attract your future talent.",[99],{"start":100,"end":67,"type":61},93,{"type":102,"url":103,"alt":104,"copyright":8,"dimensions":105,"id":108,"edit":109},"image","https://images.prismic.io/digi-www/6959ef09-98c1-4aa2-83cf-ee570fa9426e_mains-levees.jpeg?auto=format%2Ccompress&rect=0%2C-161%2C2024%2C944&w=750&h=350","Photo of a corporate evening",{"width":106,"height":107},750,350,"XxrnAhAAAL1uPX1u",{"x":33,"y":110,"zoom":111,"background":35},-161,0.6087662337662337,{"type":38,"text":113,"spans":114,"direction":41},"It's up to you to create the exceptional event that will (and this is the whole point) elevate your event to another status: that of an experience.",[115],{"start":116,"end":117,"type":61},136,146,{"type":38,"text":119,"spans":120,"direction":41},"An experience where every detail is carefully thought out from start to finish will undeniably position your brand in people's minds as one with an eye for detail, professional and attentive.",[121],{"start":122,"end":123,"type":61},36,57,{"type":38,"text":69,"spans":125,"direction":41},[],{"type":72,"text":127,"spans":128,"direction":41},"The role of events in building an attractive employer brand ",[],{"type":38,"text":69,"spans":130,"direction":41},[],{"type":38,"text":132,"spans":133,"direction":41},"To convince a candidate, every touchpoint now needs to be polished and refined, because the candidate becomes an ambassador.",[134],{"start":64,"end":135,"type":61},124,{"type":38,"text":137,"spans":138,"direction":41},"The balance of power between a company and a candidate is shifting, largely due to changes in the job market. Brands therefore need to redouble their efforts to build a strong employer brand and recruit the best talent. ",[],{"type":38,"text":140,"spans":141,"direction":41},"To do this, a brand must constantly build its visibility so that candidates come to it naturally.",[142],{"start":143,"end":144,"type":61},46,56,{"type":38,"text":146,"spans":147,"direction":41},"What better opportunity to do this than creating your own career days (virtual or in-person) to meet your target audience, or why not invite the schools you're targeting to some of your corporate evenings to spark meetings?",[148,151],{"start":149,"end":150,"type":61},186,204,{"start":152,"end":153,"type":61},208,222,{"type":38,"text":155,"spans":156,"direction":41},"Whichever option you choose, the event will always boost your brand image and visibility, even when that isn't always the primary goal. Some brands understand this well and use every event as an opportunity to turn it into a unique experience that will earn them visibility and a high share rate on social media. This is notably the case for Apple. ",[157,158,161],{"start":123,"end":63,"type":61},{"start":159,"end":160,"type":61},225,242,{"start":162,"end":163,"type":164,"data":165},342,347,"hyperlink",{"link_type":166,"url":167,"target":168},"Web","https://www.digitevent.com/en/blog/the-apple-case-the-event-brand-tradition","_blank",{"type":38,"text":69,"spans":170,"direction":41},[],{"type":72,"text":172,"spans":173,"direction":41},"Succeeding at onboarding with digital and events",[],{"type":38,"text":69,"spans":175,"direction":41},[],{"type":38,"text":177,"spans":178,"direction":41},"To meet recent graduates, the tradition is generally to attend school career fairs, trade shows, and other job fairs. ",[],{"type":38,"text":180,"spans":181,"direction":41},"However, this type of format is now limited (and not only because of Covid), since candidates want to know a company's values as much as their future work environment (as shown by the popularity of sites like Glassdoor). These events therefore remain necessary but not sufficient. Listen to your teams' ideas and welcome feedback on your company's onboarding strategy.",[182,185],{"start":183,"end":184,"type":61},102,125,{"start":186,"end":187,"type":61},143,166,{"type":38,"text":189,"spans":190,"direction":41},"This is exactly where digital comes in: it helps simplify the encounter with candidates by making the application process smoother. Footlocker, for example, streamlined its recruitment process as much as possible with a mobile app to improve its candidate experience. ",[191,194],{"start":192,"end":193,"type":61},49,71,{"start":195,"end":196,"type":164,"data":197},220,230,{"link_type":166,"url":198,"target":168},"https://searchhrsoftware.techtarget.com/feature/Foot-Locker-improves-its-candidate-experience-and-hiring",{"type":38,"text":200,"spans":201,"direction":41},"Beyond the reasons mentioned above, this highly digital approach implicitly signals to your future hires that you understand the codes of your time, and this is also a differentiating factor",[202],{"start":203,"end":204,"type":61},110,147,{"type":38,"text":206,"spans":207,"direction":41},"Finally, live or recorded video interviews meet the need for authentic contact (which builds confidence), for both candidate and employer alike: the candidate can picture themselves in the office and on the team they'll join, while the employer gets a glimpse of the soft skills (eloquence, presentation, punctuality, etc.) of their future employee.",[208],{"start":209,"end":210,"type":61},61,78,{"type":38,"text":69,"spans":212,"direction":41},[],{"type":72,"text":214,"spans":215,"direction":41},"Events matter for passion-driven industries ",[],{"type":38,"text":69,"spans":217,"direction":41},[],{"type":38,"text":219,"spans":220,"direction":41},"In high-pressure sectors, particularly with developers, the hunt for talent is tricky. Relations between developers and overly pushy HR teams can sometimes be tense. These profiles are, of course, in high demand, and can receive 10 to 15 contact requests a day. ",[221],{"start":222,"end":223,"type":164,"data":224},159,164,{"link_type":166,"url":225,"target":168},"https://stackoverflow.blog/2017/02/21/software-developers-need-know-recruiters/",{"type":38,"text":227,"spans":228,"direction":41},"The candidate experience is improved through an in-person meeting at an event, which helps win candidates over and move past this aversion to HR and aggressive headhunting, creating a healthier climate. ",[],{"type":38,"text":230,"spans":231,"direction":41},"To recruit this type of candidate, it's better to meet them at technical events rather than at traditional finance-industry job fairs, as AXA's Employer Brand Manager explains in an interview. ",[232],{"start":233,"end":234,"type":164,"data":235},182,191,{"link_type":166,"url":236,"target":168},"https://www.blogdumoderateur.com/recruter-marque-employeur-service-candidats/",{"type":38,"text":238,"spans":239,"direction":41},"It can't be said enough: the boom in professional gatherings, and networking more broadly, stems from a much wider social demand. Remember that Meetup predates Facebook by a few years.",[],{"type":38,"text":69,"spans":241,"direction":41},[],{"type":72,"text":243,"spans":244,"direction":41},"Internal events, for training and information sharing",[],{"type":38,"text":69,"spans":246,"direction":41},[],{"type":38,"text":248,"spans":249,"direction":41},"More and more, HR departments are now supported by “talent managers”. ",[],{"type":38,"text":251,"spans":252,"direction":41},"These people are responsible for continuous training in companies where employees need to have a roughly similar skill level that keeps improving over time. ",[],{"type":38,"text":254,"spans":255,"direction":41},"Consulting firms are typically where you find this kind of profile. The internal event is then the ideal way to bring these people together around training sessions and seminars to help them all progress together and ensure consistency among employees.",[256],{"start":204,"end":257,"type":164,"data":258},177,{"link_type":166,"url":259,"target":168},"https://www-preprod.digitevent.com/fr/evenement/solution-organisation-formations-education-webinars",{"type":38,"text":261,"spans":262,"direction":41},"As for information cascading, it's often a priority, even critical, in very large organizations, helping to align perspectives and communicate well within a company that's often full of hierarchical layers (this type is often represented by large public-sector administrations or private-sector leaders). ",[],{"type":38,"text":264,"spans":265,"direction":41},"This information cascade should take place at an event attended by all managers, whether in person or remote. These major gatherings are usually rare occasions: realigning the group's values or a new vision, a change of director and therefore a new strategic direction, etc. ",[],{"type":38,"text":267,"spans":268,"direction":41},"Either way, the event undoubtedly adds real value in avoiding misunderstandings and information gaps during a company's key moments. ",[],{"type":38,"text":69,"spans":270,"direction":41},[],{"type":72,"text":272,"spans":273,"direction":41},"In conclusion ",[],{"type":38,"text":69,"spans":275,"direction":41},[],{"type":38,"text":277,"spans":278,"direction":41},"These approaches reflect the paradigm shift in the recruitment sector. Digitalization and the use of unconventional events put the candidate at the center of the game, while still having a brand strong enough to draw the right profiles toward it. Not everything is overturned or needs rebuilding, but the more processes become digital and complex, the more necessary face-to-face meetings become. ",[],"advice",[281],{"primary":282,"items":290,"id":292,"slice_type":293,"slice_label":8},{"seo_title":283,"seo_meta_descriptions":286},[284],{"type":38,"text":21,"spans":285},[],[287],{"type":38,"text":288,"spans":289,"direction":41},"The candidate is also a customer: make every touchpoint count to attract, convince, convert, and retain your talent. It's your move.",[],[291],{},"seo$772be202-96cb-4744-9149-c955c78af7dc","seo",{"id":295,"lang":296,"type":9,"uid":297},"akYmUxIAACwAyt9s","fr-fr","evenementiel-marque-employeur",[299,800,1233],{"id":300,"uid":301,"url":8,"type":9,"tags":302,"first_publication_date":303,"slugs":304,"linked_documents":306,"lang":16,"data":307,"_source":797},"en_blog_article_type-evenement-selon-objectif","event-type-according-to-objective",[11],"2026-07-02T10:07:58+0000",[305],"quel-type-devenement-choisir-par-rapport-a-vos-objectifs-",[],{"distribution":11,"article_title":308,"author_name":312,"publication_date":313,"banner_image":314,"article_content":322,"main_tag":279,"body":783},[309],{"type":20,"text":310,"spans":311,"direction":41},"What type of event should you choose based on your objectives?",[],"Joy GRAND","2025-12-01T13:45:00+0000",{"dimensions":315,"alt":316,"copyright":8,"url":317,"id":318,"edit":319},{"width":27,"height":28},"Image showing a B2B meeting: a man in a suit explains different event formats, while a screen displays images representing an in-person event, a digital video conference, and a hybrid format. Two colleagues take notes around the table.","https://images.prismic.io/digi-www/aS2aAHNYClf9no4q_ChatGPT-Image-1-d%C3%A9c.-2025_-14_36_09.webp?auto=format%2Ccompress&w=900&h=600","aS2aAHNYClf9no4q",{"x":33,"y":33,"zoom":320,"background":321},1,"transparent",[323,326,332,334,337,343,345,348,353,362,367,372,374,376,379,381,384,387,390,394,398,403,407,409,411,414,419,424,428,432,436,439,442,444,460,462,465,467,470,473,477,481,485,490,495,497,499,502,505,508,513,518,523,528,530,533,535,538,541,543,547,552,555,557,561,564,566,570,573,575,580,583,585,589,592,594,598,601,603,607,610,612,616,619,621,625,628,630,635,638,640,644,647,649,652,656,659,661,665,668,670,675,678,680,685,688,690,695,698,700,705,708,710,714,717,719,724,727,729,733,736,738,741,745,748,750,754,757,759,764,767,769,774,777],{"type":38,"text":324,"spans":325,"direction":41},"From experience, we all know it: many companies struggle to get the results they expected from their events. And often, this has nothing to do with the organizers' skills, but rather with how well the event's strategy aligns with business objectives.\n",[],{"type":38,"text":327,"spans":328,"direction":41},"This is where you need to develop a skill: choosing your type of event based on these objectives. We'll give you the keys to do just that, and finally get the event ROI you deserve.",[329],{"start":330,"end":331,"type":61},43,96,{"type":38,"text":69,"spans":333,"direction":41},[],{"type":72,"text":335,"spans":336,"direction":41},"Why your objectives should guide your choice of event type",[],{"type":38,"text":338,"spans":339,"direction":41},"Before you start organizing any event, keep in mind that every professional event is first and foremost a marketing and sales tool. In that sense, your events need to fit into an overall strategy, and therefore into a logic of objectives and business impact.",[340],{"start":341,"end":342,"type":61},216,257,{"type":38,"text":69,"spans":344,"direction":41},[],{"type":38,"text":346,"spans":347,"direction":41},"This is where aligning your event's main objective with its format becomes crucial. Thanks to this alignment, you benefit from: ",[],{"type":43,"text":349,"spans":350,"direction":41},"Better-targeted planning. The choice of venue, tone, content, and speakers is made based on the expected outcome, not guesswork.",[351],{"start":33,"end":352,"type":61},24,{"type":43,"text":354,"spans":355,"direction":41},"Relevant event KPIs. For example, if your main objective is converting prospects, you'll measure the leads generated; if it's about improving your brand's communication and awareness, you'll track reach or social media mentions.",[356,361],{"start":357,"end":358,"type":164,"data":359},9,19,{"link_type":166,"url":360,"target":168},"https://www.digitevent.com/en/blog/event-kpis",{"start":33,"end":358,"type":61},{"type":43,"text":363,"spans":364,"direction":41},"An optimized return on investment. By precisely following your main objective, your resources (budget, time, tools) are put to use where they have the most impact.",[365],{"start":33,"end":366,"type":61},33,{"type":43,"text":368,"spans":369,"direction":41},"A consistent experience for your attendees. As a result of all the points above: your event's format, content, and message all work together.",[370],{"start":33,"end":371,"type":61},42,{"type":38,"text":69,"spans":373,"direction":41},[],{"type":38,"text":69,"spans":375,"direction":41},[],{"type":38,"text":377,"spans":378,"direction":41},"In short: without set objectives, it's hard to build a consistent attendee experience, and impossible to measure the event's performance and ROI. That's why it's worth not skipping this step of setting objectives. ",[],{"type":38,"text":69,"spans":380,"direction":41},[],{"type":72,"text":382,"spans":383,"direction":41},"The prerequisite: defining your business objectives",[],{"type":38,"text":385,"spans":386,"direction":41},"Before even choosing your event's format and type, start by asking yourself this essential question: why are you organizing it in the first place? Remember: behind every professional event lies a business ambition.\n",[],{"type":38,"text":388,"spans":389,"direction":41},"Here are the main types of event objectives you could aim for: ",[],{"type":43,"text":391,"spans":392,"direction":41},"Awareness: to build your brand's visibility, highlight your expertise, or launch a new product, for example.",[393],{"start":33,"end":357,"type":61},{"type":43,"text":395,"spans":396,"direction":41},"Engagement / Interaction: to build connections with your community, customers, or partners through a memorable experience.",[397],{"start":33,"end":352,"type":61},{"type":43,"text":399,"spans":400,"direction":41},"Conversion / Sales: to generate qualified leads, speed up your sales cycle, or close deals.",[401],{"start":33,"end":402,"type":61},18,{"type":43,"text":404,"spans":405,"direction":41},"Loyalty / Cohesion: to build connections between your teams and boost their motivation (seminars, team building, internal events), or to build brand attachment among your customers (customer events).",[406],{"start":33,"end":402,"type":61},{"type":38,"text":69,"spans":408,"direction":41},[],{"type":38,"text":69,"spans":410,"direction":41},[],{"type":38,"text":412,"spans":413,"direction":41},"But keep in mind that your objective, however relevant, will only be useful if it's truly clear. So use the SMART method to set objectives in a structured way: your objective should be: ",[],{"type":43,"text":415,"spans":416,"direction":41},"Specific: define a precise goal, such as “Strengthen our brand's awareness among IT decision-makers”",[417],{"start":33,"end":418,"type":61},8,{"type":43,"text":420,"spans":421,"direction":41},"Measurable: attach a concrete indicator to your objective, for example “Reach 500 webinar sign-ups”",[422],{"start":33,"end":423,"type":61},10,{"type":43,"text":425,"spans":426,"direction":41},"Achievable: aim for a result that's ambitious but realistic, such as “Convert 10% of leads into sales opportunities”",[427],{"start":33,"end":423,"type":61},{"type":43,"text":429,"spans":430,"direction":41},"Realistic: adapt your ambitions to your resources and your company's reality, for example “Run a hybrid event on a controlled budget”-",[431],{"start":33,"end":357,"type":61},{"type":43,"text":433,"spans":434,"direction":41},"Time-bound, set yourself a timeframe, for example “By the end of the quarter”",[435],{"start":33,"end":423,"type":61},{"type":38,"text":437,"spans":438,"direction":41},"\n",[],{"type":38,"text":440,"spans":441,"direction":41},"In short, your objectives should be the compass guiding your event strategy. Once this step is clear, you can move on to the format and type of event to consider.",[],{"type":38,"text":69,"spans":443,"direction":41},[],{"type":38,"text":445,"spans":446,"direction":41},"💬 “Choosing the right type of event is one thing. But what about the format? That's above all a question of attendee experience. Always ask yourself where your audience will best experience the message you want to convey. Remember: the right event format is above all a matter of context. It's your objectives, your audience and your available resources that should dictate the choice between in-person, digital or hybrid. For a product launch or an awareness campaign, nothing beats the power of in-person events. On the other hand, for expert content or an international audience, digital or hybrid naturally make more sense.”, Milla Breuil, Account Manager at Digitevent",[447,451,456],{"start":448,"end":449,"type":450},3,629,"em",{"start":452,"end":453,"type":164,"data":454},631,660,{"link_type":166,"url":455,"target":168},"https://www.linkedin.com/in/millabreuil/",{"start":457,"end":458,"type":164,"data":459},661,674,{"link_type":166,"url":455,"target":168},{"type":38,"text":69,"spans":461,"direction":41},[],{"type":38,"text":463,"spans":464,"direction":41},"For inspiration, you'll find the details of all the types of events you can run at the end of this article.",[],{"type":38,"text":69,"spans":466,"direction":41},[],{"type":72,"text":468,"spans":469,"direction":41},"Which type of event for which business objective?",[],{"type":38,"text":471,"spans":472,"direction":41},"The event type to prioritize depends on your business objective:",[],{"type":43,"text":474,"spans":475,"direction":41},"Awareness : high-visibility events (trade show, conference, webinar, product launch)",[476],{"start":33,"end":357,"type":61},{"type":43,"text":478,"spans":479,"direction":41},"Engagement : fun and educational events (community event, workshop, hackathon, user meetup)",[480],{"start":33,"end":423,"type":61},{"type":43,"text":482,"spans":483,"direction":41},"Conversion : experience and product-testing events (B2B client event, roadshow, open house, demonstration)",[484],{"start":33,"end":423,"type":61},{"type":43,"text":486,"spans":487,"direction":41},"Loyalty : customer experiences and community events (VIP client, feedback session, client dinner or gala)",[488],{"start":33,"end":489,"type":61},7,{"type":43,"text":491,"spans":492,"direction":41},"Internal cohesion : events that strengthen company culture (seminar, team building, internal conference, incentive trip)",[493],{"start":33,"end":494,"type":61},17,{"type":38,"text":69,"spans":496,"direction":41},[],{"type":38,"text":69,"spans":498,"direction":41},[],{"type":72,"text":500,"spans":501,"direction":41},"What other criteria should you consider to choose the right event format and type",[],{"type":38,"text":503,"spans":504,"direction":41},"You now understand the importance of linking your business objective to the type of event you organize. But be careful: this objective isn't the only thing to consider when choosing your format!\n",[],{"type":38,"text":506,"spans":507,"direction":41},"To organize a consistent and effective event, also rely on the following four pillars: ",[],{"type":43,"text":509,"spans":510,"direction":41},"Your target audience. What do your potential attendees expect from an event like the one you're organizing? What specific topics would they like to see covered?",[511],{"start":33,"end":512,"type":61},20,{"type":43,"text":514,"spans":515,"direction":41},"Your available budget. Your idea and your budget need to be aligned to get the maximum ROI.",[516],{"start":33,"end":517,"type":61},21,{"type":43,"text":519,"spans":520,"direction":41},"Duration and attendee availability. There's no point organizing the best event if your guests can't attend!",[521],{"start":33,"end":522,"type":61},34,{"type":43,"text":524,"spans":525,"direction":41},"Your event's logistical format. The idea is to choose between in-person, hybrid, or fully digital, depending on your target audience's habits and their availability on-site.",[526],{"start":33,"end":527,"type":61},30,{"type":38,"text":437,"spans":529,"direction":41},[],{"type":38,"text":531,"spans":532,"direction":41},"By keeping these different elements in mind, you ensure you meet both your company's needs and those of your target audience, for optimal event effectiveness.",[],{"type":38,"text":69,"spans":534,"direction":41},[],{"type":72,"text":536,"spans":537,"direction":41},"Overview of the main types of professional events",[],{"type":38,"text":539,"spans":540,"direction":41},"Whether your main objective is to convey a specific message to your target audience, promote a product, or improve your brand image, you'll find here all the types of events you can run.",[],{"type":38,"text":69,"spans":542,"direction":41},[],{"type":544,"text":545,"spans":546,"direction":41},"heading3","For external events",[],{"type":38,"text":548,"spans":549,"direction":41},"Conferences, webinars, and round tables",[550],{"start":33,"end":551,"type":61},39,{"type":38,"text":553,"spans":554,"direction":41},"Events where professionals share their expertise on key topics, often hosted by speakers or experts.",[],{"type":38,"text":69,"spans":556,"direction":41},[],{"type":38,"text":558,"spans":559,"direction":41},"Product launches ",[560],{"start":33,"end":494,"type":61},{"type":38,"text":562,"spans":563,"direction":41},"Key moments for showcasing something new to spark potential customers' interest, generate buzz, and drive early sales.",[],{"type":38,"text":69,"spans":565,"direction":41},[],{"type":38,"text":567,"spans":568,"direction":41},"Press days",[569],{"start":33,"end":423,"type":61},{"type":38,"text":571,"spans":572,"direction":41},"Professional events dedicated to communication and media relations. They're ideal for presenting a new product, strengthening company awareness, and building relationships with journalists and influencers in your industry.",[],{"type":38,"text":69,"spans":574,"direction":41},[],{"type":38,"text":576,"spans":577,"direction":41},"Customer events ",[578],{"start":33,"end":579,"type":61},16,{"type":38,"text":581,"spans":582,"direction":41},"Premium gatherings designed to strengthen relationships with existing customers, reward their loyalty, and encourage positive word-of-mouth about your brand.",[],{"type":38,"text":69,"spans":584,"direction":41},[],{"type":38,"text":586,"spans":587,"direction":41},"Exclusive events ",[588],{"start":33,"end":494,"type":61},{"type":38,"text":590,"spans":591,"direction":41},"Premium formats reserved for a select group of customers or strategic partners. The goal of these events: build a privileged business relationship with them and offer a memorable experience, for example, privatizing an exhibition or backstage access.",[],{"type":38,"text":69,"spans":593,"direction":41},[],{"type":38,"text":595,"spans":596,"direction":41},"Roadshows",[597],{"start":33,"end":357,"type":61},{"type":38,"text":599,"spans":600,"direction":41},"Series of traveling events held in several cities, allowing you to meet customers or prospects directly in the field.",[],{"type":38,"text":69,"spans":602,"direction":41},[],{"type":38,"text":604,"spans":605,"direction":41},"Trade shows and fairs",[606],{"start":33,"end":517,"type":61},{"type":38,"text":608,"spans":609,"direction":41},"Large industry gatherings where organizations showcase their products and services to increase their visibility and generate new contacts.",[],{"type":38,"text":69,"spans":611,"direction":41},[],{"type":38,"text":613,"spans":614,"direction":41},"Festivals",[615],{"start":33,"end":357,"type":61},{"type":38,"text":617,"spans":618,"direction":41},"Popular, festive, and cultural events that bring together a broad audience around a strong theme. This type of event strengthens brand awareness and creates an engaging collective experience, at the crossroads of business and celebration.",[],{"type":38,"text":69,"spans":620,"direction":41},[],{"type":38,"text":622,"spans":623,"direction":41},"User communities",[624],{"start":33,"end":579,"type":61},{"type":38,"text":626,"spans":627,"direction":41},"Regular meetups between users of a solution to share best practices and encourage mutual support among customers.",[],{"type":38,"text":69,"spans":629,"direction":41},[],{"type":38,"text":631,"spans":632,"direction":41},"Field activations and street marketing",[633],{"start":33,"end":634,"type":61},38,{"type":38,"text":636,"spans":637,"direction":41},"Event-based actions deployed directly in the field to meet the public where they are. It's a great way to promote a product, generate engagement, and embed your brand into your target audience's daily life.",[],{"type":38,"text":69,"spans":639,"direction":41},[],{"type":38,"text":641,"spans":642,"direction":41},"Promotional days or private sales",[643],{"start":33,"end":366,"type":61},{"type":38,"text":645,"spans":646,"direction":41},"Sales events focused on conversion and loyalty, allowing customers to discover, try, or buy products in a privileged, organized setting.",[],{"type":38,"text":69,"spans":648,"direction":41},[],{"type":544,"text":650,"spans":651,"direction":41},"For internal events",[],{"type":38,"text":653,"spans":654,"direction":41},"Team-building events ",[655],{"start":33,"end":517,"type":61},{"type":38,"text":657,"spans":658,"direction":41},"Unifying, collaborative activities designed to strengthen cohesion, communication, and team spirit within a company. The goal: work better together by strengthening cohesion within the same team.",[],{"type":38,"text":69,"spans":660,"direction":41},[],{"type":38,"text":662,"spans":663,"direction":41},"Internal seminars",[664],{"start":33,"end":494,"type":61},{"type":38,"text":666,"spans":667,"direction":41},"Professional gatherings dedicated to strategic alignment, training, or employee motivation.",[],{"type":38,"text":69,"spans":669,"direction":41},[],{"type":38,"text":671,"spans":672,"direction":41},"Parties or festive events ",[673],{"start":33,"end":674,"type":61},26,{"type":38,"text":676,"spans":677,"direction":41},"Convivial moments to celebrate a success, a company anniversary, or bring teams together in an informal setting.",[],{"type":38,"text":69,"spans":679,"direction":41},[],{"type":38,"text":681,"spans":682,"direction":41},"Onboarding days",[683],{"start":33,"end":684,"type":61},15,{"type":38,"text":686,"spans":687,"direction":41},"Key moments for welcoming new employees, building connections within the team, and fostering internal cohesion from their very first days. An essential step for boosting motivation and company spirit.",[],{"type":38,"text":69,"spans":689,"direction":41},[],{"type":38,"text":691,"spans":692,"direction":41},"Company trips or retreats",[693],{"start":33,"end":694,"type":61},25,{"type":38,"text":696,"spans":697,"direction":41},"True team-building experiences, these “incentive”-oriented formats combine relaxation, discovery, and group activities. They strengthen employee cohesion and motivation away from the usual workplace.",[],{"type":38,"text":69,"spans":699,"direction":41},[],{"type":38,"text":701,"spans":702,"direction":41},"Internal general assemblies",[703],{"start":33,"end":704,"type":61},27,{"type":38,"text":706,"spans":707,"direction":41},"Key moments of the professional year, these strategic meetings allow companies to share results, projects, and key directions, while involving employees in the collective vision.",[],{"type":38,"text":69,"spans":709,"direction":41},[],{"type":38,"text":711,"spans":712,"direction":41},"Internal award ceremonies",[713],{"start":33,"end":694,"type":61},{"type":38,"text":715,"spans":716,"direction":41},"Festive, rewarding events designed to celebrate successes, reward teams, and strengthen internal cohesion. An excellent format for motivating employees and creating a unique bond between them and the company culture.",[],{"type":38,"text":69,"spans":718,"direction":41},[],{"type":38,"text":720,"spans":721,"direction":41},"Themed days",[722],{"start":33,"end":723,"type":61},11,{"type":38,"text":725,"spans":726,"direction":41},"Fun, engaging event formats that foster team cohesion around a specific theme. Perfect for energizing internal life, strengthening bonds between employees, and creating a convivial shared moment.",[],{"type":38,"text":69,"spans":728,"direction":41},[],{"type":38,"text":730,"spans":731,"direction":41},"Workshops and hackathons",[732],{"start":33,"end":352,"type":61},{"type":38,"text":734,"spans":735,"direction":41},"Participatory formats that foster co-creation, collective thinking, and innovation around a given challenge.",[],{"type":38,"text":69,"spans":737,"direction":41},[],{"type":544,"text":739,"spans":740,"direction":41},"For internal or external events",[],{"type":38,"text":742,"spans":743,"direction":41},"Networking events ",[744],{"start":33,"end":402,"type":61},{"type":38,"text":746,"spans":747,"direction":41},"Opportunities to expand your professional network, meet potential partners, or exchange ideas with peers in the same industry.",[],{"type":38,"text":69,"spans":749,"direction":41},[],{"type":38,"text":751,"spans":752,"direction":41},"Training events ",[753],{"start":33,"end":579,"type":61},{"type":38,"text":755,"spans":756,"direction":41},"Educational sessions designed to develop employees' or customers' skills on a specific topic.",[],{"type":38,"text":69,"spans":758,"direction":41},[],{"type":38,"text":760,"spans":761,"direction":41},"Participatory workshops",[762],{"start":33,"end":763,"type":61},23,{"type":38,"text":765,"spans":766,"direction":41},"Collaborative experiences centered on exchange and co-creation. This type of professional event encourages active attendee participation and helps achieve a shared goal in a stimulating, interactive setting.",[],{"type":38,"text":69,"spans":768,"direction":41},[],{"type":38,"text":770,"spans":771,"direction":41},"Charity or solidarity events",[772],{"start":33,"end":773,"type":61},28,{"type":38,"text":775,"spans":776,"direction":41},"Moments of sharing and collective commitment that strengthen the sense of community and the company's values while supporting a human or environmental cause.\n",[],{"type":38,"text":778,"spans":779,"direction":41},"Need help with this? Book your Digitevent demo and get advice from our experts: they'll help you choose the event format suited to your situation.",[780],{"start":517,"end":143,"type":164,"data":781},{"link_type":166,"url":782,"target":168},"https://www.digitevent.com/fr?contact",[784],{"primary":785,"items":794,"id":796,"slice_type":293,"slice_label":8},{"seo_title":786,"seo_meta_descriptions":790},[787],{"type":38,"text":788,"spans":789,"direction":41},"Which type of event should you choose based on your business objectives?",[],[791],{"type":38,"text":792,"spans":793,"direction":41},"Discover how to choose the right type of event based on your business objectives: awareness, engagement, conversion, or internal cohesion.",[],[795],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"id":798,"lang":296,"type":9,"uid":799},"akYm3RIAACkAyuFd","type-evenement-selon-objectif",{"id":801,"uid":802,"url":8,"type":9,"tags":803,"first_publication_date":804,"slugs":805,"linked_documents":807,"lang":16,"data":808,"_source":1230},"en_blog_article_evenementiel-interne-service-culture-entreprise","why-is-internal-event-management-crucial-corporate-culture",[11],"2026-07-02T10:07:45+0000",[806],"evenement-interne-entreprise--moteur-de-votre-culture",[],{"distribution":11,"article_title":809,"author_name":312,"publication_date":813,"banner_image":814,"article_content":820,"main_tag":279,"body":1217},[810],{"type":20,"text":811,"spans":812,"direction":41},"Internal corporate events: the engine of your culture",[],"2026-07-27T07:56:00+0000",{"dimensions":815,"alt":816,"copyright":8,"url":817,"id":818,"edit":819},{"width":27,"height":28},"Speaker on stage addressing an audience seated in rows, in a modern room with large bay windows and green plants.","https://images.prismic.io/digi-www/biIIBItn1r6I7ouz_Evenement-interne-1.webp?auto=format,compress&rect=0,0,900,600&w=900&h=600","biIIBItn1r6I7ouz",{"x":33,"y":33,"zoom":320,"background":321},[821,824,827,829,832,834,837,839,842,844,847,849,854,857,865,868,870,873,875,878,880,883,886,888,893,896,898,904,907,909,916,918,921,923,926,928,931,934,938,941,944,947,949,953,956,958,962,965,967,972,975,977,980,982,992,994,1001,1005,1008,1011,1013,1016,1020,1023,1025,1029,1032,1034,1038,1041,1043,1047,1055,1057,1062,1065,1067,1075,1077,1081,1084,1086,1089,1093,1096,1098,1102,1105,1107,1111,1114,1116,1121,1124,1126,1129,1132,1134,1139,1142,1145,1147,1150,1154,1158,1162,1166,1170,1174,1176,1179,1181,1184,1188,1191,1193,1196,1198,1201,1203,1206,1208,1211],{"type":38,"text":822,"spans":823,"direction":41},"Internal corporate events are one of the few levers capable of building a strong culture at scale.",[],{"type":38,"text":825,"spans":826,"direction":41},"How many people do you actually talk to each day at the office? Three, four, always the same ones. Yet you expect your employees to share a common vision, defend the same values, and embody the same employer brand.",[],{"type":38,"text":69,"spans":828,"direction":41},[],{"type":38,"text":830,"spans":831,"direction":41},"This equation has become brutal today. The estimated cost of employee disengagement: 10 trillion dollars, or 9% of global GDP.",[],{"type":38,"text":69,"spans":833,"direction":41},[],{"type":38,"text":835,"spans":836,"direction":41},"In this context, internal corporate events are no longer a nice-to-have expense. They're one of the few investments capable of producing a measurable effect on company culture, employee engagement, and talent retention.",[],{"type":38,"text":69,"spans":838,"direction":41},[],{"type":38,"text":840,"spans":841,"direction":41},"But you have to stop running it on instinct. An annual seminar without clear objectives, without the right format, and without measuring impact remains an expensive party. Done well, it becomes the most defensible budget line in front of your finance department.",[],{"type":38,"text":69,"spans":843,"direction":41},[],{"type":38,"text":845,"spans":846,"direction":41},"At Digitevent, we support more than 3,000 organizers who structure their internal events as a strategic investment. You'll see why culture is an asset, how events transmit it, which formats produce the most value, and which KPIs to use to prove it.",[],{"type":38,"text":69,"spans":848,"direction":41},[],{"type":72,"text":850,"spans":851,"direction":41},"Employee engagement: the silent liability on your balance sheet",[852],{"start":33,"end":853,"type":61},63,{"type":38,"text":855,"spans":856,"direction":41},"Recent figures are enough to worry your leadership.",[],{"type":38,"text":858,"spans":859,"direction":41},"The Gallup report shows this clearly: the decline affects managers first, whose engagement rate dropped by 9 points in three years. A historic drop, which spreads mechanically to frontline teams.",[860],{"start":861,"end":862,"type":164,"data":863},37,130,{"link_type":166,"url":864,"target":168},"https://zestmeup.com/blog/etude-gallup-lengagement-au-travail-des-salaries-europeens/",{"type":38,"text":866,"spans":867,"direction":41},"Employee experience is no longer a matter of comfort, it's a business differentiator.",[],{"type":38,"text":69,"spans":869,"direction":41},[],{"type":38,"text":871,"spans":872,"direction":41},"This gap has a direct cost. The cost of replacing an employee represents several months of salary, sometimes up to twice their annual salary for skilled positions. Multiply that by an annual turnover rate of 15% and the issue becomes an executive committee priority.",[],{"type":38,"text":69,"spans":874,"direction":41},[],{"type":38,"text":876,"spans":877,"direction":41},"Engagement can't be decreed. It rests on three levers that every survey confirms: quality management, regular recognition, a strong sense of belonging. These three levers aren't built through an internal email. They're tested in shared moments where culture becomes tangible.",[],{"type":38,"text":69,"spans":879,"direction":41},[],{"type":38,"text":881,"spans":882,"direction":41},"That's precisely the role of an internal corporate event.",[],{"type":38,"text":884,"spans":885,"direction":41},"Before going further, let's set the record straight. Too many companies confuse culture, internal communication, and stated values. These are three distinct things.",[],{"type":38,"text":69,"spans":887,"direction":41},[],{"type":72,"text":889,"spans":890,"direction":41},"Company culture: a strategic asset, not an HR poster",[891],{"start":33,"end":892,"type":61},52,{"type":38,"text":894,"spans":895,"direction":41},"Define your company culture not by the values printed on your walls, but by the real behaviors your teams adopt every day. Culture is the gap between what you write and what your employees tell their friends.",[],{"type":38,"text":69,"spans":897,"direction":41},[],{"type":38,"text":899,"spans":900,"direction":41},"It's also a financially quantifiable asset. O.C. Tanner finds that cultures embedding recognition are five times more likely to give their employees a sense of belonging. And regular recognition adds an average of 3.5 years of tenure per employee.",[901],{"start":330,"end":135,"type":164,"data":902},{"link_type":166,"url":903,"target":168},"https://www.octanner.com/articles/your-complete-guide-to-successful-employee-recognition-programs",{"type":38,"text":905,"spans":906,"direction":41},"Multiply that by your average recruitment cost and you get an immediate return on investment.",[],{"type":38,"text":69,"spans":908,"direction":41},[],{"type":38,"text":910,"spans":911,"direction":41},"A strong culture also produces speed. According to Deloitte, cited in the 2026 team-building trends, teams with clear collaboration rules reach their goals 1.7 times faster than others. Culture isn't an HR issue. It's an operational productivity issue.",[912],{"start":861,"end":913,"type":164,"data":914},172,{"link_type":166,"url":915,"target":168},"https://mediation-sa.lu/team-building-2026-les-tendances-qui-transforment-la-cohesion-en-levier-de-performance/",{"type":38,"text":69,"spans":917,"direction":41},[],{"type":38,"text":919,"spans":920,"direction":41},"Why do so many companies fail to build this culture? Because they approach it as a communication deliverable: a poster, an onboarding, a corporate video. Culture isn't broadcast, it's lived.",[],{"type":38,"text":69,"spans":922,"direction":41},[],{"type":38,"text":924,"spans":925,"direction":41},"Your employees absorb values by watching their colleagues. They observe how leadership responds to difficult decisions. They also sense what their company celebrates publicly. Culture travels through collective rituals.",[],{"type":38,"text":69,"spans":927,"direction":41},[],{"type":38,"text":929,"spans":930,"direction":41},"That's why internal corporate events hold a unique place. It's the only moment when 100% of your employees experience the same thing at the same time.",[],{"type":38,"text":932,"spans":933,"direction":41},"No other channel can produce this emotional alignment.\n",[],{"type":72,"text":935,"spans":936,"direction":41},"Why internal events have become the best cultural vehicle",[937],{"start":33,"end":123,"type":61},{"type":38,"text":939,"spans":940,"direction":41},"No HR tool rivals shared experience.",[],{"type":38,"text":942,"spans":943,"direction":41},"Compare the channels available. An internal email generates a 20% open rate on average, and a distracted read. An intranet sees its traffic concentrated on utility pages. An e-learning module only engages for the strict duration of its use. A company convention brings together 100% of employees around 100% of the message.",[],{"type":38,"text":945,"spans":946,"direction":41},"Internal events act on three cultural levers that nothing else mobilizes at the same time.",[],{"type":38,"text":69,"spans":948,"direction":41},[],{"type":544,"text":950,"spans":951,"direction":41},"Consistent information cascade",[952],{"start":33,"end":527,"type":61},{"type":38,"text":954,"spans":955,"direction":41},"A company convention or kick-off aligns every team on strategy, priorities, and values within a few hours. You avoid the message getting distorted at each level of the hierarchy. The CEO speaks directly to every employee, at the same moment.",[],{"type":38,"text":69,"spans":957,"direction":41},[],{"type":544,"text":959,"spans":960,"direction":41},"Building a shared history",[961],{"start":33,"end":694,"type":61},{"type":38,"text":963,"spans":964,"direction":41},"Shared memories form the foundation of collective identity. An award ceremony experienced together, a memorable collaborative workshop, an unforgettable evening: all of this builds what neuroscience calls shared episodic memory. Your employees don't remember slide 47, they remember the moment.",[],{"type":38,"text":69,"spans":966,"direction":41},[],{"type":544,"text":968,"spans":969,"direction":41},"Ritualized recognition",[970],{"start":33,"end":971,"type":61},22,{"type":38,"text":973,"spans":974,"direction":41},"Handing out a trophy in front of 500 people is worth far more than a one-on-one compliment. Public recognition sets a collective standard and strengthens the employer brand. It also costs a lot less than a raise.",[],{"type":38,"text":69,"spans":976,"direction":41},[],{"type":38,"text":978,"spans":979,"direction":41},"And for multi-site organizations, the hybrid format allows remote teams to be included without losing the magic of being there in person. A strong expectation on the employee side.",[],{"type":38,"text":69,"spans":981,"direction":41},[],{"type":38,"text":983,"spans":984,"direction":41},"\"Our annual convention has become our main tool for cultural alignment. It's the only moment when our France and Brazil teams share the same experience, at the same time. No email, no call, no internal document produces that result.\" - Jonathan Astruc, co-founder of Digitevent",[985,987,991],{"start":33,"end":986,"type":450},236,{"start":986,"end":988,"type":164,"data":989},277,{"link_type":166,"url":990,"target":168},"https://www.linkedin.com/in/jonathan-astruc/",{"start":986,"end":988,"type":61},{"type":38,"text":69,"spans":993,"direction":41},[],{"type":38,"text":995,"spans":996,"direction":41},"This is what drives our clients to invest in platforms capable of industrializing these moments. Online registration, mobile event app, participant management, on-site badges: internal events are moving beyond a cottage-industry approach.\n",[997],{"start":89,"end":998,"type":164,"data":999},134,{"link_type":166,"url":1000,"target":168},"https://www.digitevent.com/en/feature/event-app",{"type":72,"text":1002,"spans":1003,"direction":41},"The 5 internal event formats with the highest cultural return",[1004],{"start":33,"end":209,"type":61},{"type":38,"text":1006,"spans":1007,"direction":41},"Not all formats are equal. Here's what works.",[],{"type":38,"text":1009,"spans":1010,"direction":41},"Before planning your next event, ask yourself one question: what do I want my employees to feel, remember, and tell others? The answer determines the format.",[],{"type":38,"text":69,"spans":1012,"direction":41},[],{"type":38,"text":1014,"spans":1015,"direction":41},"Here are the five canonical formats for internal events, ranked by dominant cultural objective: ",[],{"type":43,"text":1017,"spans":1018,"direction":41},"The company convention:",[1019],{"start":33,"end":763,"type":61},{"type":38,"text":1021,"spans":1022,"direction":41},"The go-to format for uniting people after a strategic transformation, a change in leadership, or an acquisition. Ideal for conveying the vision, launching a new direction, and bringing the employer brand to life as a whole. Target: 100% of employees or a core population (executives, sales teams).",[],{"type":38,"text":69,"spans":1024,"direction":41},[],{"type":43,"text":1026,"spans":1027,"direction":41},"The company seminar: ",[1028],{"start":33,"end":517,"type":61},{"type":38,"text":1030,"spans":1031,"direction":41},"A tighter format, at the scale of a team or business unit. Its strength: building fine-grained team cohesion, addressing operational topics in depth, and encouraging open dialogue. Typical duration: one to three days, often away from the office.",[],{"type":38,"text":69,"spans":1033,"direction":41},[],{"type":43,"text":1035,"spans":1036,"direction":41},"The company kick-off: ",[1037],{"start":33,"end":971,"type":61},{"type":38,"text":1039,"spans":1040,"direction":41},"Annual or per-campaign frequency. Rallies sales and marketing teams around short- and medium-term goals. Tone: energetic, motivating, action-oriented. Best avoided fully remote, as the impact suffers.",[],{"type":38,"text":69,"spans":1042,"direction":41},[],{"type":43,"text":1044,"spans":1045,"direction":41},"Modern team building: ",[1046],{"start":33,"end":971,"type":61},{"type":38,"text":1048,"spans":1049,"direction":41},"Forget go-karting and tree-top adventure courses for their own sake. The best modern team-building experiences recreate real professional situations. More and more immersive experiences tied to CSR issues are appearing in companies.",[1050],{"start":1051,"end":1052,"type":164,"data":1053},149,150,{"link_type":166,"url":1054,"target":168},"https://www.talenco.com/nos-publications/rapport-gallup-2026-engagement-managers-collaborateurs-ia-generative",{"type":38,"text":69,"spans":1056,"direction":41},[],{"type":43,"text":1058,"spans":1059,"direction":41},"The employee recognition event:",[1060],{"start":33,"end":1061,"type":61},31,{"type":38,"text":1063,"spans":1064,"direction":41},"Gala evenings, award ceremonies, company anniversary celebrations. A format with strong retention leverage. Moderate cost, high memorable impact. Should be organized at least once a year.",[],{"type":38,"text":69,"spans":1066,"direction":41},[],{"type":38,"text":1068,"spans":1069,"direction":41},"Each format requires different tools. A convention for 1,000 people isn't managed like a team-building event for 30. That's why Digitevent offers an all-in-one platform capable of handling these variations: from an intimate seminar to an international convention in 19 languages.",[1070],{"start":1071,"end":1072,"type":164,"data":1073},127,138,{"link_type":166,"url":1074,"target":168},"https://www.digitevent.com/fr",{"type":38,"text":69,"spans":1076,"direction":41},[],{"type":72,"text":1078,"spans":1079,"direction":41},"Responsible internal events: the new cultural requirement",[1080],{"start":33,"end":123,"type":61},{"type":38,"text":1082,"spans":1083,"direction":41},"CSR is no longer a bonus. Your employees no longer see eco-responsibility as a marketing argument. They see it as a consistency test. A company that champions environmental commitment in its mission statement, then organizes a convention covered in plastic, loses internal credibility. And with it, employer brand.",[],{"type":38,"text":69,"spans":1085,"direction":41},[],{"type":38,"text":1087,"spans":1088,"direction":41},"Responsible internal events become the first barometer of this consistency. Four concrete levers make it actionable starting with your next event.",[],{"type":43,"text":1090,"spans":1091,"direction":41},"Choice of venue: ",[1092],{"start":33,"end":494,"type":61},{"type":38,"text":1094,"spans":1095,"direction":41},"Favor venues accessible by train. A seminar in Provence with 80% of attendees arriving by high-speed train saves several tons of CO2 compared to the same seminar served by plane. And arriving together by train kicks off the experience earlier.",[],{"type":38,"text":69,"spans":1097,"direction":41},[],{"type":43,"text":1099,"spans":1100,"direction":41},"Local, plant-based catering:",[1101],{"start":33,"end":773,"type":61},{"type":38,"text":1103,"spans":1104,"direction":41},"Food weighs heavily on an event's footprint. A mostly plant-based menu, sourced locally, cuts the meal's footprint in half. Your employees have also become more demanding on this point.",[],{"type":38,"text":69,"spans":1106,"direction":41},[],{"type":43,"text":1108,"spans":1109,"direction":41},"Full digitalization: ",[1110],{"start":33,"end":517,"type":61},{"type":38,"text":1112,"spans":1113,"direction":41},"No more single-use laminated badges, no more paper programs, no more printed maps. A well-designed event app replaces all of that. It's also a signal sent to employees: the company practices what it preaches.",[],{"type":38,"text":69,"spans":1115,"direction":41},[],{"type":43,"text":1117,"spans":1118,"direction":41},"Giving materials a second life: ",[1119],{"start":33,"end":1120,"type":61},32,{"type":38,"text":1122,"spans":1123,"direction":41},"No more useless goodies, reusable decor, furniture rented rather than thrown away. Applying zero-waste logic to events produces real savings, on top of the symbolic impact.",[],{"type":38,"text":69,"spans":1125,"direction":41},[],{"type":38,"text":1127,"spans":1128,"direction":41},"Responsible internal events also produce an unexpected side effect: they bring people together. Collective work around CSR choices becomes a cultural moment in itself. Your employees co-build an event that reflects who they are.",[],{"type":38,"text":1130,"spans":1131,"direction":41},"That's exactly what your employer brand needs today. Consistency that's lived, not just displayed.",[],{"type":38,"text":69,"spans":1133,"direction":41},[],{"type":72,"text":1135,"spans":1136,"direction":41},"Measuring cultural impact: the KPIs that matter",[1137],{"start":33,"end":1138,"type":61},47,{"type":38,"text":1140,"spans":1141,"direction":41},"An unmeasured investment isn't defensible.",[],{"type":38,"text":1143,"spans":1144,"direction":41},"Too many internal corporate event organizers run into this objection from the executive committee: \"What did it get us?\" Without a hard number to answer, the budget shrinks the following year. Measurement isn't a nicety, it's budget survival.",[],{"type":38,"text":69,"spans":1146,"direction":41},[],{"type":38,"text":1148,"spans":1149,"direction":41},"Here are the KPIs to track systematically:",[],{"type":43,"text":1151,"spans":1152,"direction":41},"Actual attendance rate. Beyond registrations, how many were physically present? A seminar with 95% attendance tells a different story than one with 65%.",[1153],{"start":33,"end":763,"type":61},{"type":43,"text":1155,"spans":1156,"direction":41},"Post-event internal NPS. On a scale of 0 to 10, would your employees recommend the event to a colleague? An NPS above 50 indicates real cultural success.",[1157],{"start":33,"end":352,"type":61},{"type":43,"text":1159,"spans":1160,"direction":41},"Satisfaction survey completion rate. Beyond the scores, the simple fact that your employees take 5 minutes to respond signals their level of investment.",[1161],{"start":33,"end":122,"type":61},{"type":43,"text":1163,"spans":1164,"direction":41},"Post-event engagement. Mentions on internal networks, spontaneous shares on LinkedIn, requests for the next edition. All these subtle signals tell the story of collective memory.",[1165],{"start":33,"end":971,"type":61},{"type":43,"text":1167,"spans":1168,"direction":41},"Differential retention. Compare the 6- and 12-month turnover rate of participants versus non-participants. This is the ultimate KPI, the one that defends your budget in front of the executive committee.",[1169],{"start":33,"end":763,"type":61},{"type":43,"text":1171,"spans":1172,"direction":41},"eNPS trend. The employee Net Promoter Score is the benchmark indicator for employee engagement. Measure it before and after your event.",[1173],{"start":33,"end":723,"type":61},{"type":38,"text":69,"spans":1175,"direction":41},[],{"type":38,"text":1177,"spans":1178,"direction":41},"The point isn't to measure everything, but to measure what resonates with your leadership. A team seminar is measured in felt cohesion. A convention is measured in strategic alignment and eNPS.",[],{"type":38,"text":69,"spans":1180,"direction":41},[],{"type":38,"text":1182,"spans":1183,"direction":41},"A modern event platform automates this data collection. Live polls during the event, automatic questionnaires afterward, a real-time dashboard. You go from a \"feel-good\" seminar to a \"data-driven\" one, with no extra administrative burden.\n",[],{"type":72,"text":1185,"spans":1186,"direction":41},"Internal corporate events: your best cultural ROI",[1187],{"start":33,"end":192,"type":61},{"type":38,"text":1189,"spans":1190,"direction":41},"Internal corporate events are no longer an operating cost. They're one of the most powerful levers for building a strong culture, retaining your talent, and defending your employer brand in a tight labor market.",[],{"type":38,"text":69,"spans":1192,"direction":41},[],{"type":38,"text":1194,"spans":1195,"direction":41},"Provided you approach it as a strategic investment. Define your cultural objective before choosing your format. Build CSR in as an engagement multiplier. Measure the impact to defend your budget.",[],{"type":38,"text":69,"spans":1197,"direction":41},[],{"type":38,"text":1199,"spans":1200,"direction":41},"Current figures leave no room for amateurism. Your employees don't want to attend a repetitive convention, they expect a moment that justifies staying with your company.",[],{"type":38,"text":69,"spans":1202,"direction":41},[],{"type":38,"text":1204,"spans":1205,"direction":41},"At Digitevent, we've supported the most demanding professional event organizers since 2013. From conventions in 19 languages to intimate seminars, including sales kick-offs. More than 3,000 clients use our platform to turn their internal events into a measurable cultural lever.",[],{"type":38,"text":69,"spans":1207,"direction":41},[],{"type":38,"text":1209,"spans":1210,"direction":41},"Planning your next convention, seminar, or company kick-off?",[],{"type":38,"text":1212,"spans":1213,"direction":41},"Request a Digitevent demo and discover how to run your internal events as a true strategic investment.",[1214,1216],{"start":33,"end":694,"type":164,"data":1215},{"link_type":166,"url":782,"target":168},{"start":33,"end":694,"type":61},[1218],{"primary":1219,"items":1227,"id":1229,"slice_type":293,"slice_label":8},{"seo_title":1220,"seo_meta_descriptions":1223},[1221],{"type":38,"text":811,"spans":1222,"direction":41},[],[1224],{"type":38,"text":1225,"spans":1226,"direction":41},"Internal corporate events: the best lever to transmit your culture and retain your talent. Formats, CSR, and KPIs to measure the real impact.",[],[1228],{},"seo$ce86e931-329b-4958-98a7-a553649a8ba4",{"id":1231,"lang":296,"type":9,"uid":1232},"akYmbxIAACcAyt_N","evenementiel-interne-service-culture-entreprise",{"id":1234,"uid":1235,"url":8,"type":9,"tags":1236,"first_publication_date":1237,"slugs":1238,"linked_documents":1240,"lang":16,"data":1241,"_source":1371},"en_blog_article_agence-annonceur-freelance-independant-chef-de-projet-evenementiel","advertising-agency-independent-freelance-event-manager",[11],"2026-07-02T10:08:02+0000",[1239],"chef-de-projet-evenementiel-en-agence-chez-lannonceur-ou-independant--quelles-differences-",[],{"distribution":11,"article_title":1242,"author_name":1246,"publication_date":1247,"banner_image":1248,"article_content":1256,"main_tag":279,"body":1357},[1243],{"type":20,"text":1244,"spans":1245},"Event Project Manager at an agency, in-house, or freelance: what are the differences?",[],"Elohan","2021-10-21T22:00:00+0000",{"dimensions":1249,"alt":1251,"copyright":8,"url":1252,"id":1253,"edit":1254},{"width":27,"height":1250},506,"Photo of a corporate speech","https://images.prismic.io/digi-www/64912110-4e1d-4f74-8291-d7763184663f_austin-distel-rxpThOwuVgE-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C25249%2C14196&w=900&h=506","YZZb5xAAACIAR-cV",{"x":33,"y":33,"zoom":1255,"background":35},0.18879798615481436,[1257,1260,1272,1277,1280,1283,1286,1290,1293,1296,1299,1304,1307,1310,1315,1318,1321,1324,1328,1331,1334,1337,1340,1344,1347],{"type":38,"text":1258,"spans":1259},"Has the health crisis given you a chance to think about your professional future, and are you now wondering about a career as an Event Project Manager?\n\n👉 For many people, recent times have been an opportunity to reflect on the importance of quality of life and finding meaning in work. Everyone wants to get up in the morning for a job they enjoy and genuinely care about. ",[],{"type":38,"text":1261,"spans":1262},"The events industry and its roles are reinventing themselves, but opportunities remain plentiful. The sector is thriving, and when you browse job listings, you'll notice that permanent Project Manager roles are the most sought after, ahead of Project Coordinators and Digital Project Officers. The Paris region remains the most attractive in terms of opportunities.\n\nConvinced that a career as an Event Project Manager is right for you? Also read our article on the qualities needed to be a good Project Manager.\n\nNow, have you really asked yourself in what context you want to grow?\n\nWorking at an agency, in-house, or as a freelancer comes with plenty of differences. Which one suits you best? This article covers 5 questions to help guide your choice. 🤔💭\n",[1263,1268,1269],{"start":1264,"end":1265,"type":164,"data":1266},447,511,{"link_type":166,"url":1267},"https://www.digitevent.com/en/blog/cv-qualifications-project-manager",{"start":1264,"end":1265,"type":450},{"start":1270,"end":1271,"type":61},585,760,{"type":38,"text":1273,"spans":1274},"1. What kinds of projects do you want to work on? ✨",[1275],{"start":33,"end":1276,"type":61},51,{"type":38,"text":1278,"spans":1279},"Your projects will differ depending on the type of organization you work for. In-house, you'll generally organize internal events such as seminars, training sessions, or conventions. You'll need to meet precise objectives and KPIs on company projects that you'll follow over the long term. Event types tend to repeat and are tracked year after year, in service of the company's missions. As a result, you'll build lasting, trust-based relationships with vendors you work with on a recurring basis.",[],{"type":38,"text":1281,"spans":1282},"At an event or communications agency, you respond to requests for proposals from a variety of clients, spanning quite distinct sectors. You'll face more varied projects, and your responsibilities can also be diverse: logistics, production, vendor relations, and more. Your ability to propose ideas and your creativity will be tested more, since you'll be expected to come up with original concepts, as will your appetite for competition.",[],{"type":38,"text":1284,"spans":1285},"With freelance or independent status, you can work with agencies or in-house alike, but above all: you choose your own projects. A very appealing freedom, but one that comes at a price!\n",[],{"type":38,"text":1287,"spans":1288},"2. What level of independence do you want? 🔒 ",[1289],{"start":33,"end":143,"type":61},{"type":38,"text":1291,"spans":1292},"In-house, your proposals generally need approval from management. The scope of action is more limited, the pressure is higher, and the project's boundaries are narrower than as a freelancer.",[],{"type":38,"text":1294,"spans":1295},"It's a reality: freelancing offers an appealing level of freedom and independence, but it comes with high responsibility and a contractually defined obligation of results.",[],{"type":38,"text":1297,"spans":1298},"At an agency, the level of independence is also significant. You may manage your own working hours autonomously and enjoy fairly broad freedom in choosing your partners. That said, you're bound by specifications that are often dense.\n",[],{"type":38,"text":1300,"spans":1301},"3. Do you prioritize job security? 👩‍🎓",[1302],{"start":33,"end":1303,"type":61},40,{"type":38,"text":1305,"spans":1306},"As an employee, job security is one of the strongest arguments for working in-house or at an agency, where you benefit from full employee rights and a fixed, regular salary (maternity leave, time-off compensation, and so on).",[],{"type":38,"text":1308,"spans":1309},"By contrast, freelancers generally operate under sole-proprietorship or single-member company status and must invoice clients, handle all administrative formalities, their own accounting, and their contributions. All this without any guarantee of income at the end of each month. This kind of autonomy calls for greater perseverance, organization, and determination.\n",[],{"type":38,"text":1311,"spans":1312},"4. Do you prefer working as part of a team, or on your own? 👔",[1313],{"start":33,"end":1314,"type":61},62,{"type":38,"text":1316,"spans":1317},"In-house or at an agency, you're part of a team and can count on your colleagues. The (often) relaxed spirit and atmosphere of agencies can also be a real springboard for energizing your projects, thanks to team cohesion and a sense of belonging to a group. 💪",[],{"type":38,"text":1319,"spans":1320},"Conversely, enjoying solitude and working independently is essential if you want to work as a freelancer.",[],{"type":38,"text":1322,"spans":1323},"Rest assured, it's usually possible for you to join forces with an existing team to carry out the design and organization of the event. You can also draw on your own network to build a complete team for a client project.",[],{"type":38,"text":1325,"spans":1326},"5. What kind of lifestyle do you have in mind? 🤔",[1327],{"start":33,"end":192,"type":61},{"type":38,"text":1329,"spans":1330},"A smaller team, a less formal atmosphere, more varied responsibilities, and an environment that's more creative but also more \"cutthroat\": that's daily life for an Event Project Manager at an agency.",[],{"type":38,"text":1332,"spans":1333},"In-house, the setting is generally more structured and formal, but you'll have access to the benefits of large organizations (opportunities for growth and career advancement, strong social coverage, benefits in kind, a wide range of training options, and so on).",[],{"type":38,"text":1335,"spans":1336},"Freelancers, meanwhile, can more easily manage their personal and professional setup: less conventional hours, independent management of processes and working time. However, the time investment is generally greater, given that you have an obligation of results and your reputation is on the line. When you're self-employed, you are the product!",[],{"type":38,"text":1338,"spans":1339},"It's up to you to define what suits you best, based on the life and career you want to have, your personality, and your working habits.",[],{"type":38,"text":1341,"spans":1342},"\nConclusion",[1343],{"start":33,"end":723,"type":61},{"type":38,"text":1345,"spans":1346},"As with any job, your investment is proportional to your drive and motivation. So above all, don't forget the most important thing: find a sector that you enjoy and that inspires you! 🕵️‍\n\nThree options are available to you: working at an agency, in-house, or as a freelancer. Regardless of the type of organization you work for or your status, your ultimate goal stays the same: stay true to your clients' requests, meet the specifications and deadlines, and make your event a success! 🌟 ",[],{"type":38,"text":1348,"spans":1349},"Our tip 💡 : Start by building experience in-house or at an agency, then move to freelancing later on if that's what you want. This will give you more credibility with your clients!\n\nAs for pay, an Event Project Manager earns between €1,800 for an entry-level profile and €3,000 mid-career, up to €6,000 for a senior. Bonuses sometimes reward the successful completion of a project. Naturally, salary depends on the industry and the size of the company. 👔 Some sectors find it easier to recruit Event Project Managers thanks to their higher budgets: pharmaceuticals and healthcare, banking, finance and insurance, or the tech and IT industry.\n\nA few sites to guide you in your job search:\n- Freelance: Freeandise, Kamatz and Malt.\n- Agency: Emploi-evenementiel.fr  and Monster.\n- In-house: Apec, or check job listings directly on the websites of companies that interest you.\n\n💪 So, ready for new challenges?",[1350,1352],{"start":723,"end":1351,"type":450},181,{"start":1353,"end":1354,"type":164,"data":1355},715,721,{"link_type":166,"url":1356},"https://www.kamatz.com/",[1358],{"primary":1359,"items":1368,"id":1370,"slice_type":293,"slice_label":8},{"seo_title":1360,"seo_meta_descriptions":1364},[1361],{"type":38,"text":1362,"spans":1363},"Events industry careers: agency, in-house, or freelance?",[],[1365],{"type":38,"text":1366,"spans":1367},"Passionate about being an Event Project Manager? Wondering whether to work at an agency, in-house, or as a freelancer? We explain the differences.",[],[1369],{},"seo$e484d496-4fee-4a18-9c03-5cf7c7a4f755",{"id":1372,"lang":296,"type":9,"uid":1373},"akYmOBIAACwAyt8T","agence-annonceur-freelance-independant-chef-de-projet-evenementiel",[],1785423823399]