[{"data":1,"prerenderedAt":2091},["ShallowReactive",2],{"top-banner-en":3,"blog-article-email-invitation-deliverability-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":616,"relatedPages":1781},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":13,"slugs":14,"linked_documents":16,"lang":17,"data":18,"_source":612},"en_blog_article_delivrabilite-invitations-email-evenement","email-invitation-deliverability",null,"blog_article",[11,12],"Glossaire","global","2026-07-02T10:07:53+0000",[15],"delivrabilite-des-invitations--comment-maximiser-vos-chances-datteindre-la-boite-de-reception-",[],"en-us",{"distribution":12,"article_title":19,"author_name":25,"publication_date":26,"banner_image":27,"article_content":38,"main_tag":596,"body":597},[20],{"type":21,"text":22,"spans":23,"direction":24},"heading1","Invitation deliverability: how to maximize your chances of reaching the inbox?",[],"ltr","Joy GRAND","2025-06-09T06:28:00+0000",{"dimensions":28,"alt":31,"copyright":8,"url":32,"id":33,"edit":34},{"width":29,"height":30},900,600,"Computer displaying an email inbox with incoming emails, illustrating deliverability and the reception of invitations.","https://images.prismic.io/digi-www/aEAJ4rh8WN-LVkrz_delivrabilite-email-invitation-evenementielle.webp?auto=format,compress","aEAJ4rh8WN-LVkrz",{"x":35,"y":35,"zoom":36,"background":37},0,1,"transparent",[39,43,46,61,63,69,71,80,82,86,91,93,96,98,102,111,113,119,121,124,130,132,135,137,141,143,146,154,159,164,169,174,179,184,186,189,191,201,212,214,217,223,225,230,235,240,244,246,248,252,254,259,262,265,268,270,272,277,279,282,284,287,292,297,301,306,311,313,315,318,321,323,326,332,335,338,341,344,346,348,352,354,364,366,369,378,380,388,390,393,396,398,402,413,416,423,426,429,431,434,438,442,446,451,453,455,458,460,463,470,472,475,477,482,484,490,492,495,498,501,505,508,510,518,520,523,528,532,537,541,548,552,556,558,563,565,568,573,575,579,581,587,589],{"type":40,"text":41,"spans":42,"direction":24},"paragraph","You've designed a beautiful invitation for your event, polished the subject line, segmented your contact list, and clicked \"send\". Mission accomplished? Not quite.",[],{"type":40,"text":44,"spans":45,"direction":24},"",[],{"type":40,"text":47,"spans":48,"direction":24},"According to a 2022 study by Campaign Monitor, the average open rate sits around 21.5%. Yet between sending an email and it actually reaching the inbox lies a factor that's often overlooked: deliverability.",[49,57],{"start":50,"end":51,"type":52,"data":53},47,86,"hyperlink",{"link_type":54,"url":55,"target":56},"Web","https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/","_blank",{"start":58,"end":59,"type":60},88,206,"strong",{"type":40,"text":44,"spans":62,"direction":24},[],{"type":40,"text":64,"spans":65,"direction":24},"It's one of the most powerful and underestimated levers of marketing performance.",[66],{"start":67,"end":68,"type":60},12,55,{"type":40,"text":44,"spans":70,"direction":24},[],{"type":40,"text":72,"spans":73,"direction":24},"In this article, we explain what deliverability is, what factors influence it, and above all, how to improve it in practice.",[74,77],{"start":75,"end":76,"type":60},52,78,{"start":78,"end":79,"type":60},94,111,{"type":40,"text":44,"spans":81,"direction":24},[],{"type":83,"text":84,"spans":85,"direction":24},"heading2","Definition of email deliverability",[],{"type":40,"text":87,"spans":88,"direction":24},"Deliverability refers to your email's ability to reach its recipient's inbox without being blocked by spam filters or rejected by servers. ",[89],{"start":35,"end":90,"type":60},14,{"type":40,"text":44,"spans":92,"direction":24},[],{"type":40,"text":94,"spans":95,"direction":24},"Contrary to popular belief, clicking \"send\" doesn't mean the email has been received.",[],{"type":40,"text":44,"spans":97,"direction":24},[],{"type":99,"text":100,"spans":101,"direction":24},"heading3","How is it calculated?",[],{"type":40,"text":103,"spans":104,"direction":24},"You can measure deliverability using a simple metric: the deliverability rate. It's calculated as follows:\nDeliverability rate = (Number of emails delivered / Number of emails sent) x 100",[105,108],{"start":106,"end":107,"type":60},54,79,{"start":109,"end":110,"type":60},107,187,{"type":40,"text":44,"spans":112,"direction":24},[],{"type":40,"text":114,"spans":115,"direction":24},"For example, if you send 300 invitations and 288 arrive at their destination, your deliverability rate is 96%. A good rate is generally considered to be above 95%. ",[116],{"start":117,"end":118,"type":60},153,162,{"type":40,"text":44,"spans":120,"direction":24},[],{"type":99,"text":122,"spans":123,"direction":24},"Difference with the open rate",[],{"type":40,"text":125,"spans":126,"direction":24},"You need to clearly distinguish between deliverability rate and open rate.",[127],{"start":128,"end":129,"type":60},20,73,{"type":40,"text":44,"spans":131,"direction":24},[],{"type":40,"text":133,"spans":134,"direction":24},"The deliverability rate indicates whether the email reached the inbox, while the open rate indicates whether the recipient opened the email. ",[],{"type":40,"text":44,"spans":136,"direction":24},[],{"type":40,"text":138,"spans":139,"direction":24},"Remember that you can't have a good open rate without first having good deliverability: it's the first condition for an effective email.",[140],{"start":90,"end":51,"type":60},{"type":40,"text":44,"spans":142,"direction":24},[],{"type":99,"text":144,"spans":145,"direction":24},"The delivery statuses you should know ",[],{"type":40,"text":147,"spans":148,"direction":24},"An invitation-sending platform like Digitevent provides detailed delivery statuses that let you understand what happens after you click \"Send\":",[149],{"start":150,"end":151,"type":52,"data":152},3,30,{"link_type":54,"url":153,"target":56},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",{"type":155,"text":156,"spans":157,"direction":24},"list-item","Sending in progress: the message is on its way. It has left the platform but hasn't yet been accepted by the recipient's server.",[158],{"start":35,"end":128,"type":60},{"type":155,"text":160,"spans":161,"direction":24},"Sent: the email has been accepted by the receiving server. It can now appear in the inbox, or in spam.",[162],{"start":35,"end":163,"type":60},5,{"type":155,"text":165,"spans":166,"direction":24},"Delayed: the recipient's server is temporarily unavailable. Sending will be retried for 72 hours.",[167],{"start":35,"end":168,"type":60},8,{"type":155,"text":170,"spans":171,"direction":24},"Opened / Clicked: the email was viewed or a link was clicked. These are signs of interaction confirming that the message was indeed delivered.",[172],{"start":35,"end":173,"type":60},17,{"type":155,"text":175,"spans":176,"direction":24},"Dropped: the email wasn't sent because the address is known to be invalid.",[177],{"start":35,"end":178,"type":60},9,{"type":155,"text":180,"spans":181,"direction":24},"Hard bounce: the email was rejected because the recipient's address is incorrect or no longer exists.\n",[182],{"start":35,"end":183,"type":60},13,{"type":40,"text":44,"spans":185,"direction":24},[],{"type":40,"text":187,"spans":188,"direction":24},"A high proportion of bounces or drops can, for example, explain a drop in your deliverability rate.",[],{"type":40,"text":44,"spans":190,"direction":24},[],{"type":40,"text":192,"spans":193,"direction":24},"Keep in mind that analyzing the delivery statuses of your invitations is essential for assessing the quality of your contact database. \n\n💬 Quote from the Digitevent expert:",[194,197],{"start":195,"end":196,"type":60},97,133,{"start":198,"end":199,"type":200},140,173,"em",{"type":40,"text":202,"spans":203,"direction":24},"\"Deliverability is your emails' passport: without the right technical stamps and a solid reputation, your messages will never make it into the inbox.\" - Damien Remise, Account Manager at Digitevent",[204,206,210],{"start":35,"end":205,"type":200},151,{"start":117,"end":207,"type":52,"data":208},197,{"link_type":54,"url":209,"target":56},"https://www.linkedin.com/in/damien-remise/",{"start":117,"end":211,"type":60},166,{"type":40,"text":44,"spans":213,"direction":24},[],{"type":99,"text":215,"spans":216,"direction":24},"What factors influence email deliverability?",[],{"type":40,"text":218,"spans":219,"direction":24},"Deliverability doesn't depend on a single parameter, but on a combination of technical, behavioral, and contextual factors. Here are the 4 main ones:",[220],{"start":221,"end":222,"type":60},62,122,{"type":40,"text":44,"spans":224,"direction":24},[],{"type":40,"text":226,"spans":227,"direction":24},"Sender reputation: Your reputation is directly influenced by your sending practices. Every time you send an email, mail servers assess your behavior using several criteria:",[228],{"start":35,"end":229,"type":60},19,{"type":155,"text":231,"spans":232,"direction":24},"The complaint rate: how many recipients mark your emails as spam?",[233],{"start":35,"end":234,"type":60},18,{"type":155,"text":236,"spans":237,"direction":24},"The bounce rate: how many emails are returned due to an invalid address?",[238],{"start":35,"end":239,"type":60},15,{"type":155,"text":241,"spans":242,"direction":24},"The engagement rate: are your emails opened, clicked, or deleted without being read?",[243],{"start":35,"end":229,"type":60},{"type":40,"text":44,"spans":245,"direction":24},[],{"type":40,"text":44,"spans":247,"direction":24},[],{"type":40,"text":249,"spans":250,"direction":24},"Message content: tone, keywords, and formatting can trigger spam filters.",[251],{"start":35,"end":239,"type":60},{"type":40,"text":44,"spans":253,"direction":24},[],{"type":40,"text":255,"spans":256,"direction":24},"Technical configuration: to be properly identified as a trusted sender, your IT department must configure three key protocols that act as your emails' digital ID and play a central role in their credibility:",[257],{"start":35,"end":258,"type":60},23,{"type":155,"text":260,"spans":261,"direction":24},"SPF (Sender Policy Framework), which verifies that the email was indeed sent from a server authorized by your domain.",[],{"type":155,"text":263,"spans":264,"direction":24},"DKIM (DomainKeys Identified Mail), which adds a digital signature guaranteeing that the message hasn't been altered.",[],{"type":155,"text":266,"spans":267,"direction":24},"DMARC, which orchestrates these two protocols and tells receiving servers what to do if authentication fails (let it through, quarantine it, or reject it).",[],{"type":40,"text":44,"spans":269,"direction":24},[],{"type":40,"text":44,"spans":271,"direction":24},[],{"type":40,"text":273,"spans":274,"direction":24},"Sending volume and frequency: sudden spikes or an excessive pace can be seen as suspicious.",[275],{"start":35,"end":276,"type":60},28,{"type":40,"text":44,"spans":278,"direction":24},[],{"type":40,"text":280,"spans":281,"direction":24},"Many factors affect your invitations' ability to reach their target. Fortunately, a few simple, concrete rules can significantly improve your deliverability rate.",[],{"type":40,"text":44,"spans":283,"direction":24},[],{"type":40,"text":285,"spans":286,"direction":24},"Here, for example, are five symptoms that can help diagnose the health of your contact database, and act accordingly:",[],{"type":155,"text":288,"spans":289,"direction":24},"High bounce rate: signals an aging or poorly qualified database → clean up your database or revisit segmentation",[290],{"start":35,"end":291,"type":60},16,{"type":155,"text":293,"spans":294,"direction":24},"Sudden drop in open rate: reveals a likely deliverability issue → analyze your content and check your SPF/DKIM protocols, with help from a technical expert if needed",[295],{"start":35,"end":296,"type":60},24,{"type":155,"text":298,"spans":299,"direction":24},"Increase in unsubscribes: reflects an unsuitable message or too high a sending frequency → rework your editorial strategy",[300],{"start":35,"end":296,"type":60},{"type":155,"text":302,"spans":303,"direction":24},"No interaction for 6 months: indicates dormant contacts, with a risk of permanent disengagement → launch a targeted re-engagement campaign",[304],{"start":35,"end":305,"type":60},27,{"type":155,"text":307,"spans":308,"direction":24},"Lack of high-value content: pairs with the re-engagement campaign to recapture attention",[309],{"start":35,"end":310,"type":60},26,{"type":40,"text":44,"spans":312,"direction":24},[],{"type":40,"text":44,"spans":314,"direction":24},[],{"type":83,"text":316,"spans":317,"direction":24},"8 best practices for improving the deliverability of your invitations ",[],{"type":40,"text":319,"spans":320,"direction":24},"Understanding the factors behind email deliverability is good. Putting them into practice is better. Here are some simple, effective actions to boost the performance of your campaigns.",[],{"type":40,"text":44,"spans":322,"direction":24},[],{"type":99,"text":324,"spans":325,"direction":24},"1. Regularly clean your contact database ",[],{"type":40,"text":327,"spans":328,"direction":24},"Remember that a clean database is essential for maintaining a good sender reputation. Inactive, incorrect, or outdated addresses lead to sending errors or automatic drops. ",[329,330],{"start":291,"end":151,"type":60},{"start":51,"end":331,"type":60},118,{"type":40,"text":333,"spans":334,"direction":24},"To keep an effective contact database: ",[],{"type":155,"text":336,"spans":337,"direction":24},"Check or remove contacts that have been inactive for more than 6 months.",[],{"type":155,"text":339,"spans":340,"direction":24},"Avoid purchased databases, or work only with trusted providers.",[],{"type":155,"text":342,"spans":343,"direction":24},"Use email address validation tools.",[],{"type":40,"text":44,"spans":345,"direction":24},[],{"type":40,"text":44,"spans":347,"direction":24},[],{"type":40,"text":349,"spans":350,"direction":24},"A high bounce rate is often a sign of an unqualified contact database. Over time, this can seriously harm your sender reputation, or even cause your domain name to be systematically flagged as spam. ",[351],{"start":35,"end":234,"type":60},{"type":40,"text":44,"spans":353,"direction":24},[],{"type":40,"text":355,"spans":356,"direction":24},"Don't hesitate to use online tools like Kickbox to test the quality of your database.",[357,360],{"start":358,"end":359,"type":60},22,34,{"start":361,"end":50,"type":52,"data":362},40,{"link_type":54,"url":363,"target":56},"https://kickbox.com/",{"type":40,"text":44,"spans":365,"direction":24},[],{"type":99,"text":367,"spans":368,"direction":24},"2. Properly identify your domain",[],{"type":40,"text":370,"spans":371,"direction":24},"Mail services like Gmail or Outlook check whether your invitations are genuinely sent by you. Work with your IT department to make sure that your domain name is properly authenticated and that the SPF, DKIM, and DMARC protocols are correctly configured.",[372,375],{"start":373,"end":374,"type":60},141,184,{"start":376,"end":377,"type":60},193,253,{"type":40,"text":44,"spans":379,"direction":24},[],{"type":40,"text":381,"spans":382,"direction":24},"If most of your recipients belong to the same organization, involve that organization's IT department so it can recognize a specific IP address: this is whitelisting. This practice involves adding a sender or an IP to a trusted list, to prevent emails from being blocked.\nFinally, make sure your sending address is consistent and professional.",[383,385],{"start":117,"end":384,"type":60},165,{"start":386,"end":387,"type":60},315,342,{"type":40,"text":44,"spans":389,"direction":24},[],{"type":99,"text":391,"spans":392,"direction":24},"3. Take care with the content of your invitations",[],{"type":40,"text":394,"spans":395,"direction":24},"The tone, style, and structure of your email directly affect whether it lands in the inbox, or in spam. ",[],{"type":40,"text":44,"spans":397,"direction":24},[],{"type":40,"text":399,"spans":400,"direction":24},"Spam filters analyze both the substance and the form of your emails: ",[401],{"start":35,"end":183,"type":60},{"type":155,"text":403,"spans":404,"direction":24},"Avoid overly salesy phrasing, the well-known \"spam words\": \"Free!!!\", Refunded, Gift, 100% Free, No fees, You've won!, etc.",[405,410],{"start":406,"end":407,"type":52,"data":408},46,56,{"link_type":54,"url":409,"target":56},"https://www.lemlist.com/fr/blog/spam-trigger-words",{"start":411,"end":412,"type":200},60,119,{"type":155,"text":414,"spans":415,"direction":24},"Limit capital letters and exclamation points.",[],{"type":155,"text":417,"spans":418,"direction":24},"Keep an eye on the balance between images and text in your invitations.",[419],{"start":90,"end":420,"type":52,"data":421},71,{"link_type":54,"url":422,"target":56},"https://www.digitevent.com/en/blog/professional-event-invitation",{"type":155,"text":424,"spans":425,"direction":24},"Write content that's readable even without images.",[],{"type":155,"text":427,"spans":428,"direction":24},"Add personalization elements (first name, company, etc.).\n",[],{"type":40,"text":44,"spans":430,"direction":24},[],{"type":99,"text":432,"spans":433,"direction":24},"4. Keep a good sending pace",[],{"type":40,"text":435,"spans":436,"direction":24},"If you send too many emails at once or too frequently, you can trigger alerts at mail providers. That's why you should:",[437],{"start":67,"end":68,"type":60},{"type":155,"text":439,"spans":440,"direction":24},"Split up your sends to avoid traffic spikes.",[441],{"start":35,"end":128,"type":60},{"type":155,"text":443,"spans":444,"direction":24},"Adopt a consistent frequency suited to your audience.",[445],{"start":35,"end":276,"type":60},{"type":155,"text":447,"spans":448,"direction":24},"Avoid sending to thousands of recipients all at once.",[449],{"start":35,"end":450,"type":60},41,{"type":40,"text":44,"spans":452,"direction":24},[],{"type":40,"text":44,"spans":454,"direction":24},[],{"type":40,"text":456,"spans":457,"direction":24},"Some servers delay or refuse sends deemed \"sudden\" or overly massive. Note that a good email-sending platform includes these practices by default in its features. ",[],{"type":40,"text":44,"spans":459,"direction":24},[],{"type":99,"text":461,"spans":462,"direction":24},"5. Always offer a simple way to unsubscribe ",[],{"type":40,"text":464,"spans":465,"direction":24},"In accordance with the General Data Protection Regulation (GDPR), an unsubscribe link is mandatory. ",[466],{"start":258,"end":467,"type":52,"data":468},58,{"link_type":54,"url":469,"target":56},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"type":40,"text":44,"spans":471,"direction":24},[],{"type":40,"text":473,"spans":474,"direction":24},"Don't forget to place a visible link in the footer, and don't complicate the process (no multiple clicks, no proof required).",[],{"type":40,"text":44,"spans":476,"direction":24},[],{"type":40,"text":478,"spans":479,"direction":24},"A user who can't easily unsubscribe is more likely to report your email as spam.",[480],{"start":173,"end":481,"type":60},35,{"type":40,"text":44,"spans":483,"direction":24},[],{"type":40,"text":485,"spans":486,"direction":24},"Making it easy to unsubscribe is a mark of trust, and therefore beneficial for your reputation.",[487],{"start":488,"end":489,"type":60},33,48,{"type":40,"text":44,"spans":491,"direction":24},[],{"type":99,"text":493,"spans":494,"direction":24},"6. Test your emails",[],{"type":40,"text":496,"spans":497,"direction":24},"A well-written email can still land in spam if it isn't tested properly.",[],{"type":40,"text":499,"spans":500,"direction":24},"Each mail service can interpret your email differently.",[],{"type":155,"text":502,"spans":503,"direction":24},"Send an email deliverability test to several providers (Gmail, Outlook, Yahoo, etc.).",[504],{"start":168,"end":106,"type":60},{"type":155,"text":506,"spans":507,"direction":24},"Analyze the layout, readability, and inbox placement, whether on desktop or mobile, to ensure an optimal experience regardless of the device.\n",[],{"type":40,"text":44,"spans":509,"direction":24},[],{"type":40,"text":511,"spans":512,"direction":24},"No need to worry: there are tools like Mail-tester to test your emails' deliverability.",[513],{"start":514,"end":515,"type":52,"data":516},39,50,{"link_type":54,"url":517,"target":56},"https://www.mail-tester.com/",{"type":40,"text":44,"spans":519,"direction":24},[],{"type":99,"text":521,"spans":522,"direction":24},"7. Analyze the results and adjust ",[],{"type":40,"text":524,"spans":525,"direction":24},"Statistics are your best allies for understanding and fixing what isn't working. Keep an eye on these metrics:",[526],{"start":35,"end":527,"type":60},32,{"type":155,"text":529,"spans":530,"direction":24},"Delivery statuses (sent, in progress, delayed, etc.).",[531],{"start":35,"end":173,"type":60},{"type":155,"text":533,"spans":534,"direction":24},"The deliverability rate (Number of emails delivered / Number of emails sent) x 100",[535],{"start":35,"end":536,"type":60},25,{"type":155,"text":538,"spans":539,"direction":24},"The bounce rate (Number of undelivered emails / Number of emails sent) × 100.",[540],{"start":35,"end":239,"type":60},{"type":155,"text":542,"spans":543,"direction":24},"The open rate (Number of emails opened / Number of emails delivered) × 100.",[544,545],{"start":35,"end":90,"type":60},{"start":546,"end":547,"type":60},74,75,{"type":155,"text":549,"spans":550,"direction":24},"The click rate (Number of clicks on a link / Number of emails delivered) × 100.",[551],{"start":35,"end":90,"type":60},{"type":155,"text":553,"spans":554,"direction":24},"Unsubscribes and spam complaints.\n",[555],{"start":35,"end":527,"type":60},{"type":40,"text":44,"spans":557,"direction":24},[],{"type":40,"text":559,"spans":560,"direction":24},"Quickly identifying anomalies lets you react before they affect your next campaigns.",[561],{"start":35,"end":562,"type":60},29,{"type":40,"text":44,"spans":564,"direction":24},[],{"type":99,"text":566,"spans":567,"direction":24},"8. Use a reliable sending platform",[],{"type":40,"text":569,"spans":570,"direction":24},"The solution you use to send your invitations plays an essential role in their deliverability. Not all platforms are equal: some apply strict rules to avoid blocks, others don't.",[571],{"start":35,"end":572,"type":60},45,{"type":40,"text":44,"spans":574,"direction":24},[],{"type":40,"text":576,"spans":577,"direction":24},"Choose a reliable invitation-sending platform like Digitevent, which includes technical best practices by default and lets you clearly analyze your campaign statistics.",[578],{"start":178,"end":572,"type":60},{"type":40,"text":44,"spans":580,"direction":24},[],{"type":40,"text":582,"spans":583,"direction":24},"As you can see, deliverability isn't just a technical matter: it's a genuine performance lever for your events. An undelivered invitation is a message that will never be read, one fewer attendee, and a missed opportunity.",[584],{"start":585,"end":586,"type":60},67,110,{"type":40,"text":44,"spans":588,"direction":24},[],{"type":40,"text":590,"spans":591,"direction":24},"Don't let your invitations fall into oblivion. Try Digitevent now to ensure your emails reach their targets, effortlessly.",[592],{"start":593,"end":221,"type":52,"data":594},51,{"link_type":54,"url":595,"target":56},"https://www.digitevent.com/fr","news",[598],{"primary":599,"items":608,"id":610,"slice_type":611,"slice_label":8},{"seo_title":600,"seo_meta_descriptions":604},[601],{"type":40,"text":602,"spans":603,"direction":24},"How to optimize the deliverability of your invitation emails",[],[605],{"type":40,"text":606,"spans":607,"direction":24},"8 tips for improving your email invitations' deliverability and reaching your attendees' inbox",[],[609],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8","seo",{"id":613,"lang":614,"type":9,"uid":615},"akYmshIAACsAyuC3","fr-fr","delivrabilite-invitations-email-evenement",[617,831,1127],{"id":618,"uid":619,"url":8,"type":9,"tags":620,"first_publication_date":621,"slugs":622,"linked_documents":624,"lang":17,"data":625,"_source":828},"en_blog_article_creer-email-corporate-engageant-evenements","14-mistakes-to-avoid-in-your-corporate-emails",[12],"2026-07-02T10:07:49+0000",[623],"14-erreurs-a-eviter-dans-vos-emails-evenementiels",[],{"distribution":12,"article_title":626,"author_name":630,"publication_date":631,"banner_image":632,"article_content":640,"main_tag":813,"body":814},[627],{"type":21,"text":628,"spans":629},"14 mistakes to avoid in your event emails",[],"Syrian FIS","2020-07-21T22:00:00+0000",{"dimensions":633,"alt":634,"copyright":8,"url":635,"id":636,"edit":637},{"width":29,"height":29},"engaging corporate email","https://images.prismic.io/digi-www/8b77bfdd-2ab6-4578-9245-9aabfa7c2b74_email.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1111%2C1111&w=900&h=900","XxFbsRAAACQAEzBT",{"x":35,"y":35,"zoom":638,"background":639},0.9,"#fff",[641,646,648,651,653,656,658,661,663,666,668,674,676,684,686,689,692,696,698,701,703,706,708,719,721,729,731,734,736,739,741,744,747,749,752,754,757,759,767,769,772,775,778,781,784,787,789,792,794,797,799,802,805,807],{"type":40,"text":642,"spans":643,"direction":24},"Creating a good email is not an easy task.",[644],{"start":35,"end":645,"type":60},42,{"type":40,"text":44,"spans":647,"direction":24},[],{"type":40,"text":649,"spans":650,"direction":24},"For those who don't have a particular knack for writing or marketing, the situation can quickly turn into a headache.",[],{"type":40,"text":44,"spans":652,"direction":24},[],{"type":40,"text":654,"spans":655,"direction":24},"But don't lose sight of your email's objective: as an organizer, you want your guests to tell you whether YES or NO they will attend. Always keep this idea in mind while writing your email.",[],{"type":40,"text":44,"spans":657,"direction":24},[],{"type":40,"text":659,"spans":660,"direction":24},"For your guests to read and respond to your invitation email, it's essential to work thoroughly on the two parts that make up a good email:",[],{"type":40,"text":44,"spans":662,"direction":24},[],{"type":83,"text":664,"spans":665,"direction":24},"1) The form",[],{"type":40,"text":44,"spans":667,"direction":24},[],{"type":40,"text":669,"spans":670,"direction":24},"The form of an email is its appearance. It's an element that is too often overlooked in emailing, but essential: many event organizers make mistakes in the form of their communications rather than the substance. Guests are more likely to click on emails with a polished design than on a body of text with no \"soul\".",[671],{"start":672,"end":673,"type":60},64,84,{"type":40,"text":44,"spans":675,"direction":24},[],{"type":40,"text":677,"spans":678,"direction":24},"Everything needs to be pleasing to the eye for your participants, so that no irritant (a minor annoyance, something unpleasant) disrupts the person reading your email. The structure of your email should be consistent and make people want to read it all the way through.",[679],{"start":680,"end":681,"type":52,"data":682},77,85,{"link_type":54,"url":683,"target":56},"https://www.definitions-marketing.com/definition/irritant-client-consommateur/#:~:text=Un%20irritant%20client%20est%2C%20comme,d'achat%20ou%20parcours%20client.&text=La%20nature%20des%20irritants%20client,%C3%A0%20chaque%20domaine%20d'activit%C3%A9.",{"type":40,"text":44,"spans":685,"direction":24},[],{"type":40,"text":687,"spans":688,"direction":24},"With this goal in mind, you can work with your own HTML editor or use Drag & Drop: this lets you customize every detail. You can also use a drag-and-drop editor like the one offered by Digitevent:",[],{"type":40,"text":690,"spans":691,"direction":24},"bad email vs good email",[],{"type":155,"text":693,"spans":694,"direction":24},"Feel free to insert images, banners from your company, the logo, or any other reassuring graphic element. Also remember to edit the sender name and put your company's name there (this is also a feature available with Digitevent).",[695],{"start":76,"end":58,"type":60},{"type":40,"text":44,"spans":697,"direction":24},[],{"type":155,"text":699,"spans":700,"direction":24},"The spacing of your email is also a detail not to take lightly: avoid the mistake of \"wall of text\" emails and the opposite, emails that are too spaced out with 2 line breaks after every sentence. Also avoid overly long lists.",[],{"type":40,"text":44,"spans":702,"direction":24},[],{"type":155,"text":704,"spans":705,"direction":24},"If you can, try starting your email with a touch of humor, an anecdote about your company's news, or another notable event of the moment (even a GIF or emojis, anything is possible).",[],{"type":40,"text":44,"spans":707,"direction":24},[],{"type":155,"text":709,"spans":710,"direction":24},"Furthermore, it's clear that spelling mistakes can be a huge obstacle to your email's credibility (at first) but also to your entire event (later on). Don't forget that your registration email is often the first link between your event and your audience. So don't neglect spelling or grammar, which could tarnish all the work you did beforehand. We recommend writing your email in advance in Google Docs or running it through spell-checking software.",[711,714],{"start":712,"end":713,"type":60},202,216,{"start":715,"end":716,"type":52,"data":717},426,449,{"link_type":54,"url":718,"target":56},"https://www.coollibri.com/blog/meilleur-logiciel-correction-orthographique/",{"type":40,"text":44,"spans":720,"direction":24},[],{"type":155,"text":722,"spans":723,"direction":24},"Finally, the registration buttons (often at the end of emails, also called Call To Action or CTAs) for your event should have enough contrast so that people can easily read the response options (so avoid blue text on a red background: this tool helps define pleasant contrasts). Try to apply a consistent style (all buttons have square/rounded borders, all use the same font, etc.) so you don't lose your reader among too many different graphic styles. Digitevent's email editor offers a theme feature to naturally generate a pleasant style guide.",[724],{"start":725,"end":726,"type":52,"data":727},235,244,{"link_type":54,"url":728,"target":56},"https://webaim.org/resources/contrastchecker/",{"type":40,"text":44,"spans":730,"direction":24},[],{"type":155,"text":732,"spans":733,"direction":24},"Test and proofread your email across all web browsers as well as on mobile and tablet to make sure it's responsive.",[],{"type":40,"text":44,"spans":735,"direction":24},[],{"type":155,"text":737,"spans":738,"direction":24},"Check with your IT department (in the case of an internal event) that your email is deliverable, and add the domain to the \"whitelist\" (this is possible with Digitevent) for an excellent deliverability rate.",[],{"type":40,"text":44,"spans":740,"direction":24},[],{"type":155,"text":742,"spans":743,"direction":24},"Do you segment the recipients you send your communications to? This lets you address personalized messages to different types of audiences within the same contact database to optimize your click-through rates.\n",[],{"type":155,"text":745,"spans":746,"direction":24},"Be careful not to send invitations to contacts who have already registered! You need software that can prevent errors and duplicates (in Digitevent, the software automatically detects duplicate emails and avoids them).",[],{"type":40,"text":44,"spans":748,"direction":24},[],{"type":83,"text":750,"spans":751,"direction":24},"2) The substance",[],{"type":40,"text":44,"spans":753,"direction":24},[],{"type":40,"text":755,"spans":756,"direction":24},"Your email shouldn't just be beautiful and pleasing to the eye. In fact, part 1 on form is now a basic prerequisite for good emailing results. The second part, the substance, should be as personalized as possible so your recipients get real value from your emails. The digital content you include in your emails should teach your participants something useful and interesting, and spark their interest.\n\nYour communication campaign strategy must go through a good email sender, to avoid high bounce rates and ensure optimal deliverability.\n\nYour message should align with your objectives. In events, everything has a purpose, even your email invitation campaigns! And don't think only about emailing: promote your event through your communication, social media, and the many other digital tools available to you.",[],{"type":40,"text":44,"spans":758,"direction":24},[],{"type":40,"text":760,"spans":761,"direction":24},"The idea behind your email, in short, is to make people want to click, through impactful body text that's as personalized as possible (for this, we'll use the variables from the contact database).",[762],{"start":763,"end":764,"type":52,"data":765},159,168,{"link_type":54,"url":766,"target":56},"https://support.digitevent.com/fr/support/solutions/articles/27000046091-composer-un-email",{"type":40,"text":44,"spans":768,"direction":24},[],{"type":40,"text":770,"spans":771,"direction":24},"So what will truly make the difference in your communications is the substance:",[],{"type":155,"text":773,"spans":774,"direction":24},"Is your event email really meaningful?",[],{"type":155,"text":776,"spans":777,"direction":24},"Do you explain what the guest will get out of attending, so your audience feels engaged?",[],{"type":155,"text":779,"spans":780,"direction":24},"Make your readers want to attend events: use action verbs, write with a dynamic tone, and turn negative phrases like \"Feel free to stop by!\" into positive ones like \"Come say hello\", for example.",[],{"type":155,"text":782,"spans":783,"direction":24},"Do you briefly explain the program?",[],{"type":155,"text":785,"spans":786,"direction":24},"Are your dates clear and easy to understand in your body text and on your landing page (the page linking to event registration)?",[],{"type":40,"text":44,"spans":788,"direction":24},[],{"type":40,"text":790,"spans":791,"direction":24},"If that's the case, your emailing and your event registration rate should be very (very) good (a good registration rate is 50%).",[],{"type":40,"text":44,"spans":793,"direction":24},[],{"type":83,"text":795,"spans":796,"direction":24},"Conclusion:",[],{"type":40,"text":44,"spans":798,"direction":24},[],{"type":40,"text":800,"spans":801,"direction":24},"For your email to be effective, reassure your contacts through your style guide, make sure to have colleagues proofread your email, and be sure to clearly explain the value of your event for your contacts, as well as its location and date.",[],{"type":40,"text":803,"spans":804,"direction":24},"A little bonus if it's an internal event: you see your colleagues every day and they're used to opening your emails regularly. So you shouldn't worry about a low open rate.",[],{"type":40,"text":44,"spans":806,"direction":24},[],{"type":40,"text":808,"spans":809,"direction":24},"There you go, you're now ready to send a great corporate event invitation email! Feel free to do it with Digitevent's email sending tool for even more simplicity.",[810],{"start":331,"end":811,"type":52,"data":812},136,{"link_type":54,"url":153,"target":56},"advice",[815],{"primary":816,"items":825,"id":827,"slice_type":611,"slice_label":8},{"seo_title":817,"seo_meta_descriptions":821},[818],{"type":40,"text":819,"spans":820},"Create an engaging corporate email for your events",[],[822],{"type":40,"text":823,"spans":824,"direction":24},"Writing a good email is an art. Discover how to capture your colleagues' attention and boost registrations for your events.",[],[826],{},"seo$e5ab2d41-feb3-442f-8f35-2fed51a94755",{"id":829,"lang":614,"type":9,"uid":830},"akYmlRIAACsAyuBP","creer-email-corporate-engageant-evenements",{"id":832,"uid":833,"url":8,"type":9,"tags":834,"first_publication_date":836,"slugs":837,"linked_documents":839,"lang":17,"data":840,"_source":1124},"en_blog_article_invitation-evenement-professionnel","professional-event-invitation",[835,12],"conseil","2026-07-02T10:07:43+0000",[838],"invitation-a-un-evenement-professionnel--comment-capter-lattention-et-maximiser-les-inscriptions-",[],{"distribution":12,"article_title":841,"author_name":25,"publication_date":845,"banner_image":846,"article_content":853,"main_tag":596,"body":1110},[842],{"type":21,"text":843,"spans":844,"direction":24},"Corporate event invitation: how to capture attention and maximize registrations?",[],"2025-03-06T07:29:00+0000",{"dimensions":847,"alt":849,"copyright":8,"url":850,"id":851,"edit":852},{"width":29,"height":848},599,"Visual illustrating a digital event invitation displayed on a laptop, with an RSVP button and floating icons representing emails and digital interactions, in a modern conference setting.","https://images.prismic.io/digi-www/e9pk-XKD7WBab59g_ChatGPT-Image-22-juil.-2026_-14_29_48-1.webp?auto=format,compress&rect=0,0,900,599&w=900&h=599","e9pk-XKD7WBab59g",{"x":35,"y":35,"zoom":36,"background":37},[854,859,862,868,871,873,878,881,885,888,891,894,896,903,907,910,913,916,919,921,925,928,931,934,936,940,944,947,952,955,958,961,963,968,973,978,982,985,989,992,995,998,1000,1004,1008,1011,1015,1018,1021,1024,1026,1030,1034,1037,1041,1044,1047,1050,1052,1057,1061,1064,1067,1070,1073,1076,1078,1082,1085,1090,1093,1096,1099,1102,1105,1107],{"type":99,"text":855,"spans":856,"direction":24},"Why isn't an invitation just a simple email?",[857],{"start":35,"end":858,"type":60},44,{"type":40,"text":860,"spans":861,"direction":24},"An invitation shouldn't just inform, it should charm, convince, and convert.\nIn a world where inboxes are overflowing, a poorly designed invitation goes unnoticed.",[],{"type":40,"text":863,"spans":864,"direction":24},"By contrast, a well-thought-out invitation becomes a powerful lever for boosting registrations and maximizing engagement.",[865],{"start":90,"end":866,"type":52,"data":867},120,{"link_type":54,"url":153,"target":56},{"type":40,"text":869,"spans":870,"direction":24},"How do you write an invitation that captures attention and optimizes your participation rate?",[],{"type":40,"text":44,"spans":872,"direction":24},[],{"type":83,"text":874,"spans":875,"direction":24},"1. Image/text balance: the key to good deliverability",[876],{"start":35,"end":877,"type":60},53,{"type":40,"text":879,"spans":880,"direction":24},"An email overloaded with visuals ends up in spam. Too much text, and the invitation becomes hard to digest.",[],{"type":40,"text":882,"spans":883,"direction":24},"Best practices:",[884],{"start":35,"end":239,"type":60},{"type":155,"text":886,"spans":887,"direction":24},"60% text, 40% images",[],{"type":155,"text":889,"spans":890,"direction":24},"A lightweight, responsive HTML format",[],{"type":155,"text":892,"spans":893,"direction":24},"Well-filled ALT attributes for accessibility",[],{"type":40,"text":44,"spans":895,"direction":24},[],{"type":40,"text":897,"spans":898,"direction":24},"Expert tip: Use Mail Tester before sending to identify errors that hurt your open rate.",[899,901],{"start":35,"end":900,"type":60},10,{"start":291,"end":305,"type":52,"data":902},{"link_type":54,"url":517,"target":56},{"type":83,"text":904,"spans":905,"direction":24},"2. Emotion as a conversion driver",[906],{"start":35,"end":488,"type":60},{"type":40,"text":908,"spans":909,"direction":24},"A common mistake: sending an invitation email that informs instead of inviting.\nNeuroscience shows that emotion plays a key role in memory and conversion.",[],{"type":40,"text":911,"spans":912,"direction":24},"Example:",[],{"type":155,"text":914,"spans":915,"direction":24},"\"Sign up for our conference on innovation.\"",[],{"type":155,"text":917,"spans":918,"direction":24},"\"The future of innovation is happening here. Join us for an exclusive immersion.\"",[],{"type":40,"text":44,"spans":920,"direction":24},[],{"type":40,"text":922,"spans":923,"direction":24},"Why does it work?",[924],{"start":35,"end":173,"type":60},{"type":155,"text":926,"spans":927,"direction":24},"It speaks to the attendee, not the event",[],{"type":155,"text":929,"spans":930,"direction":24},"It creates anticipation and desire",[],{"type":155,"text":932,"spans":933,"direction":24},"It turns a simple piece of information into an opportunity",[],{"type":40,"text":44,"spans":935,"direction":24},[],{"type":40,"text":937,"spans":938,"direction":24},"Advanced hack: Add a teaser video or a striking quote from a speaker right in the first email to strengthen the emotional impact.",[939],{"start":35,"end":183,"type":60},{"type":83,"text":941,"spans":942,"direction":24},"3. Timing & urgency: triggering immediate action",[943],{"start":35,"end":489,"type":60},{"type":40,"text":945,"spans":946,"direction":24},"Scarcity creates demand. A well-placed deadline boosts conversion.",[],{"type":40,"text":948,"spans":949,"direction":24},"The 3 psychological levers to include in your invitation email:",[950],{"start":35,"end":951,"type":60},63,{"type":155,"text":953,"spans":954,"direction":24},"Scarcity → \"Only 15 spots left out of 200.\"",[],{"type":155,"text":956,"spans":957,"direction":24},"Urgency → \"Registration closes in 48 hours.\"",[],{"type":155,"text":959,"spans":960,"direction":24},"Dynamic countdown → Add a countdown timer directly in the email",[],{"type":40,"text":44,"spans":962,"direction":24},[],{"type":40,"text":964,"spans":965,"direction":24},"Test to try: Compare a standard reminder with one that includes a time constraint. The second option often generates more last-minute registrations.",[966],{"start":35,"end":967,"type":60},11,{"type":40,"text":969,"spans":970,"direction":24},"💬 \"A successful invitation is much more than a simple email: it's an experience in itself. Every word, every visual must capture attention, create emotion, and make people want to be there. Play on exclusivity, urgency, and personalization, and watch your registration rates soar.\"",[971],{"start":150,"end":972,"type":200},282,{"type":40,"text":974,"spans":975,"direction":24},"- Mélodie Tore, Customer Success at Digitevent",[976],{"start":977,"end":406,"type":60},2,{"type":83,"text":979,"spans":980,"direction":24},"4. Leveraging social proof to maximize registrations",[981],{"start":35,"end":75,"type":60},{"type":40,"text":983,"spans":984,"direction":24},"People sign up more easily when they see that others have already done so.",[],{"type":40,"text":986,"spans":987,"direction":24},"Three effective techniques:",[988],{"start":35,"end":305,"type":60},{"type":155,"text":990,"spans":991,"direction":24},"Highlight influential figures already registered → \"Meet [Name of a key speaker] exclusively.\"",[],{"type":155,"text":993,"spans":994,"direction":24},"Showcase testimonials → \"98% of attendees from the previous edition recommend this event.\"",[],{"type":155,"text":996,"spans":997,"direction":24},"Display the number of registrants in an engaging way → \"More than 500 attendees already confirmed.\"",[],{"type":40,"text":44,"spans":999,"direction":24},[],{"type":40,"text":1001,"spans":1002,"direction":24},"Tip: Including the number of registrants in your CTA boosts conversion. Example: \"Join the 200 professionals already registered.\"",[1003],{"start":35,"end":150,"type":60},{"type":83,"text":1005,"spans":1006,"direction":24},"5. Following up smartly: the right timing, message, and channel",[1007],{"start":35,"end":951,"type":60},{"type":40,"text":1009,"spans":1010,"direction":24},"A single invitation isn't enough. 80% of registrations come after at least one follow-up.",[],{"type":99,"text":1012,"spans":1013,"direction":24},"Optimal follow-up plan:",[1014],{"start":35,"end":258,"type":60},{"type":155,"text":1016,"spans":1017,"direction":24},"Emails (D-15, D-7, D-3) → Different angles (testimonials, exclusivity, speakers)",[],{"type":155,"text":1019,"spans":1020,"direction":24},"SMS (D-3, D-1) → Short, impactful, with a direct link",[],{"type":155,"text":1022,"spans":1023,"direction":24},"LinkedIn (D-10, D-7) → Personalized message + public post with social proof",[],{"type":40,"text":44,"spans":1025,"direction":24},[],{"type":40,"text":1027,"spans":1028,"direction":24},"Expert hack: An ultra-targeted, personalized LinkedIn message can triple your response rate.",[1029],{"start":35,"end":967,"type":60},{"type":83,"text":1031,"spans":1032,"direction":24},"6. Ensuring post-registration follow-up to maximize attendance",[1033],{"start":35,"end":221,"type":60},{"type":40,"text":1035,"spans":1036,"direction":24},"Signing up is good. Showing up is better.",[],{"type":40,"text":1038,"spans":1039,"direction":24},"Three essential actions to avoid last-minute no-shows:",[1040],{"start":35,"end":106,"type":60},{"type":155,"text":1042,"spans":1043,"direction":24},"Instant confirmation email with a clear CTA → \"Add this event to your calendar in one click.\"",[],{"type":155,"text":1045,"spans":1046,"direction":24},"Personalized welcome email → Introduction to the program and speakers",[],{"type":155,"text":1048,"spans":1049,"direction":24},"Logistics reminder D-1 → A recap of key information and an exclusive teaser",[],{"type":40,"text":44,"spans":1051,"direction":24},[],{"type":40,"text":1053,"spans":1054,"direction":24},"The detail that makes the difference: Add exclusive content (a conference excerpt, an unpublished study) to the D-1 email to boost engagement.",[1055],{"start":35,"end":1056,"type":60},36,{"type":83,"text":1058,"spans":1059,"direction":24},"Fatal mistakes to avoid",[1060],{"start":35,"end":258,"type":60},{"type":155,"text":1062,"spans":1063,"direction":24},"Sending a generic invitation with no personalization",[],{"type":155,"text":1065,"spans":1066,"direction":24},"Not including social proof",[],{"type":155,"text":1068,"spans":1069,"direction":24},"Forgetting strategic follow-ups",[],{"type":155,"text":1071,"spans":1072,"direction":24},"Not offering a calendar add option",[],{"type":155,"text":1074,"spans":1075,"direction":24},"Not testing deliverability before sending",[],{"type":40,"text":44,"spans":1077,"direction":24},[],{"type":83,"text":1079,"spans":1080,"direction":24},"Conclusion: The invitation, an underused strategic lever",[1081],{"start":35,"end":407,"type":60},{"type":40,"text":1083,"spans":1084,"direction":24},"An effective event invitation doesn't just inform, it has to convert.",[],{"type":40,"text":1086,"spans":1087,"direction":24},"Checklist for a high-performing invitation:",[1088],{"start":35,"end":1089,"type":60},43,{"type":155,"text":1091,"spans":1092,"direction":24},"An impactful, emotional message",[],{"type":155,"text":1094,"spans":1095,"direction":24},"A text/image balance optimized for deliverability",[],{"type":155,"text":1097,"spans":1098,"direction":24},"Well-integrated social proof",[],{"type":155,"text":1100,"spans":1101,"direction":24},"A multi-channel follow-up strategy",[],{"type":155,"text":1103,"spans":1104,"direction":24},"A structured post-registration follow-up",[],{"type":40,"text":44,"spans":1106,"direction":24},[],{"type":40,"text":1108,"spans":1109,"direction":24},"Don't let your invitations go unnoticed anymore. With Digitevent, structure, automate, and convert more effectively.",[],[1111],{"primary":1112,"items":1121,"id":1123,"slice_type":611,"slice_label":8},{"seo_title":1113,"seo_meta_descriptions":1117},[1114],{"type":40,"text":1115,"spans":1116,"direction":24},"How to create an effective corporate event invitation?",[],[1118],{"type":40,"text":1119,"spans":1120,"direction":24},"Discover how to write an impactful invitation for a corporate event, with examples and best practices.",[],[1122],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690",{"id":1125,"lang":614,"type":9,"uid":1126},"akYmYxIAACgAyt-p","invitation-evenement-professionnel",{"id":1128,"uid":1129,"url":8,"type":9,"tags":1130,"first_publication_date":13,"slugs":1131,"linked_documents":1133,"lang":17,"data":1134,"_source":1778},"en_blog_article_promouvoir-un-evenement","promoting-an-event",[835,12],[1132],"le-guide-pour-promouvoir-votre-evenement-de-maniere-efficace",[],{"distribution":12,"article_title":1135,"author_name":25,"publication_date":1139,"banner_image":1140,"article_content":1146,"main_tag":813,"body":1764},[1136],{"type":21,"text":1137,"spans":1138,"direction":24},"The guide to promoting your event effectively",[],"2025-08-19T08:00:00+0000",{"dimensions":1141,"alt":1142,"copyright":8,"url":1143,"id":1144,"edit":1145},{"width":29,"height":30},"Smiling woman using a tablet to prepare the promotion of a professional event, illustrating the importance of effective digital communication.","https://images.prismic.io/digi-www/aKQyJaTt2nPbacsU_event-B2B-Header.webp?auto=format,compress","aKQyJaTt2nPbacsU",{"x":35,"y":35,"zoom":36,"background":37},[1147,1150,1153,1158,1160,1163,1166,1169,1172,1175,1179,1183,1187,1191,1195,1197,1200,1202,1205,1208,1211,1215,1219,1223,1225,1228,1230,1233,1236,1239,1243,1247,1251,1253,1255,1258,1261,1264,1270,1274,1279,1283,1287,1289,1299,1301,1303,1306,1309,1311,1314,1316,1319,1323,1327,1331,1335,1339,1343,1347,1351,1353,1355,1358,1364,1366,1370,1372,1375,1377,1381,1385,1389,1393,1395,1398,1404,1406,1409,1412,1414,1418,1420,1424,1428,1432,1441,1445,1447,1450,1453,1455,1459,1463,1468,1472,1476,1478,1481,1484,1486,1489,1494,1502,1509,1511,1517,1519,1522,1527,1531,1535,1539,1541,1544,1548,1550,1553,1559,1564,1566,1569,1574,1576,1579,1583,1587,1589,1592,1596,1598,1602,1606,1610,1614,1616,1618,1621,1623,1626,1630,1634,1638,1642,1644,1646,1649,1654,1656,1659,1661,1664,1671,1675,1679,1681,1684,1687,1689,1692,1696,1700,1702,1704,1707,1710,1712,1715,1717,1720,1724,1728,1730,1736,1738,1741,1743,1747,1749,1756,1758],{"type":40,"text":1148,"spans":1149,"direction":24},"How do you promote an event today, in a world saturated with information and invitations?",[],{"type":40,"text":1151,"spans":1152,"direction":24},"Creating an event is already a challenge. But getting the word out is where everything is decided. Promoting an event is a strategic art, far more than a simple social media campaign. ",[],{"type":40,"text":1154,"spans":1155,"direction":24},"Clear objectives, powerful messages, the right channels: use this article as a checklist for successfully promoting your professional event, and make your key messages heard above the noise.",[1156],{"start":680,"end":1157,"type":60},139,{"type":40,"text":44,"spans":1159,"direction":24},[],{"type":83,"text":1161,"spans":1162,"direction":24},"4 prerequisites for promoting your event effectively",[],{"type":40,"text":1164,"spans":1165,"direction":24},"First of all, it's impossible to promote a professional event without putting these prerequisites in place.",[],{"type":99,"text":1167,"spans":1168,"direction":24},"Set the objectives for promoting your event",[],{"type":40,"text":1170,"spans":1171,"direction":24},"Every event project necessarily starts with setting your objectives.",[],{"type":40,"text":1173,"spans":1174,"direction":24},"Whatever type of event you're organizing, decide whether your objective is rather to: ",[],{"type":155,"text":1176,"spans":1177,"direction":24},"Maximize registrations or ticket sales",[1178],{"start":35,"end":358,"type":60},{"type":155,"text":1180,"spans":1181,"direction":24},"Boost the awareness of your brand or of the event itself, for example if it's a first edition",[1182],{"start":35,"end":488,"type":60},{"type":155,"text":1184,"spans":1185,"direction":24},"Generate engagement and interactions on social media",[1186],{"start":35,"end":1056,"type":60},{"type":155,"text":1188,"spans":1189,"direction":24},"Attract a specific type of audience: decision-makers, partners, qualified prospects, etc.",[1190],{"start":35,"end":481,"type":60},{"type":155,"text":1192,"spans":1193,"direction":24},"Fill a quota of sponsors or exhibitors",[1194],{"start":35,"end":296,"type":60},{"type":40,"text":44,"spans":1196,"direction":24},[],{"type":40,"text":1198,"spans":1199,"direction":24},"Rank your priorities in terms of objectives. Would you rather increase your visibility, or boost conversion? Attract a qualified audience or rather the general public?",[],{"type":40,"text":44,"spans":1201,"direction":24},[],{"type":99,"text":1203,"spans":1204,"direction":24},"Study your target audience closely",[],{"type":40,"text":1206,"spans":1207,"direction":24},"Setting up your event communication and promotion strategy requires a deep understanding of your audience. The goal: take its characteristics and expectations into account to reach potential attendees.",[],{"type":40,"text":1209,"spans":1210,"direction":24},"Here are a few questions to ask yourself to analyze your target audience: ",[],{"type":155,"text":1212,"spans":1213,"direction":24},"Who are your ideal attendees? Detail their profile in terms of socio-demographic criteria, geographic areas, industry sector for B2B events, etc.",[1214],{"start":35,"end":562,"type":60},{"type":155,"text":1216,"spans":1217,"direction":24},"What are their needs and expectations at a professional event? Networking, finding partners, learning, having a differentiating experience, etc.?",[1218],{"start":35,"end":221,"type":60},{"type":155,"text":1220,"spans":1221,"direction":24},"Which channels do they use to find out about the events available to them? Social media, newsletters, word of mouth, trade media, etc.? Further in the article, you'll discover in detail the different channels to consider, and the innovative tactics for using them.",[1222],{"start":35,"end":546,"type":60},{"type":40,"text":44,"spans":1224,"direction":24},[],{"type":40,"text":1226,"spans":1227,"direction":24},"Create two or three representative audience personas to guide your strategy.",[],{"type":40,"text":44,"spans":1229,"direction":24},[],{"type":99,"text":1231,"spans":1232,"direction":24},"Determine the key messages to promote",[],{"type":40,"text":1234,"spans":1235,"direction":24},"Planning your promotion revolves around key messages, which you'll spread across different channels. If your event is already planned internally, you should already have them in mind.",[],{"type":40,"text":1237,"spans":1238,"direction":24},"Put them down on paper, to make sure you apply them correctly throughout your promotion plan: ",[],{"type":155,"text":1240,"spans":1241,"direction":24},"What is your event's value proposition? In other words: what will your attendees get out of it?",[1242],{"start":35,"end":514,"type":60},{"type":155,"text":1244,"spans":1245,"direction":24},"What are the differentiating elements of your event? Exclusive speakers, an innovative format, access to valuable resources, etc.?",[1246],{"start":35,"end":75,"type":60},{"type":155,"text":1248,"spans":1249,"direction":24},"What tone should your communication take? Corporate, or rather casual? Inspiring or rather formal?",[1250],{"start":35,"end":450,"type":60},{"type":40,"text":44,"spans":1252,"direction":24},[],{"type":40,"text":44,"spans":1254,"direction":24},[],{"type":99,"text":1256,"spans":1257,"direction":24},"Define the promotion timeline ",[],{"type":40,"text":1259,"spans":1260,"direction":24},"The idea here: set up a reverse-engineered event communication schedule, with milestones, to communicate effectively throughout the event project.",[],{"type":40,"text":1262,"spans":1263,"direction":24},"For example, you can break down your communication plan into five stages, as follows: ",[],{"type":155,"text":1265,"spans":1266,"direction":24},"A pre-launch phase: teasing and awareness building, a \"save the date\" campaign.",[1267,1268],{"start":35,"end":234,"type":60},{"start":68,"end":1269,"type":200},68,{"type":155,"text":1271,"spans":1272,"direction":24},"A conversion phase: first the rollout of early-bird rates (meaning selling tickets at a competitive price in advance), then an announcement of the headliners and major highlights.",[1273],{"start":35,"end":234,"type":60},{"type":155,"text":1275,"spans":1276,"direction":24},"An intensification phase: stronger calls to action (\"last spots\", countdown), additional announcements, and favorable rates for last-minute registrants.",[1277,1278],{"start":35,"end":296,"type":60},{"start":877,"end":951,"type":200},{"type":155,"text":1280,"spans":1281,"direction":24},"A day-of communication phase, to engage guests and maximize the impact in terms of awareness.",[1282],{"start":35,"end":276,"type":60},{"type":155,"text":1284,"spans":1285,"direction":24},"A post-event promotion phase, to give your event visibility after it's over.",[1286],{"start":35,"end":276,"type":60},{"type":40,"text":44,"spans":1288,"direction":24},[],{"type":40,"text":1290,"spans":1291,"direction":24},"\"Your attendees' experience begins well before the big day. A smooth event website, personalized emails, a clear registration area. These details, managed from a dedicated platform, radically change the perception of your event. And using an event management platform also means gaining efficiency at every stage: promotion, registration, follow-ups. That lets you focus on what matters most (the attendee experience), while improving your ROI.\", Joy Grand, Marketing Manager at Digitevent",[1292,1294],{"start":35,"end":1293,"type":200},445,{"start":1295,"end":1296,"type":52,"data":1297},447,489,{"link_type":54,"url":1298,"target":56},"https://www.linkedin.com/in/joy-grand/",{"type":40,"text":44,"spans":1300,"direction":24},[],{"type":40,"text":44,"spans":1302,"direction":24},[],{"type":83,"text":1304,"spans":1305,"direction":24},"Which communication channels should you use to promote your event?",[],{"type":40,"text":1307,"spans":1308,"direction":24},"Now let's look at choosing your different promotional channels, and tips for successfully using them to spread the word about your event on a large scale, and maximize your attendance rate.",[],{"type":40,"text":44,"spans":1310,"direction":24},[],{"type":99,"text":1312,"spans":1313,"direction":24},"Organic channels",[],{"type":40,"text":44,"spans":1315,"direction":24},[],{"type":40,"text":1317,"spans":1318,"direction":24},"Here are the main organic levers to activate, with the indicators to track for each:",[],{"type":155,"text":1320,"spans":1321,"direction":24},"Event website: traffic, conversion rate, session duration, bounce rate",[1322],{"start":35,"end":183,"type":60},{"type":155,"text":1324,"spans":1325,"direction":24},"Organic social media: impressions, engagement, clicks, followers",[1326],{"start":35,"end":128,"type":60},{"type":155,"text":1328,"spans":1329,"direction":24},"Press relations: media mentions, web traffic generated, press coverage",[1330],{"start":35,"end":239,"type":60},{"type":155,"text":1332,"spans":1333,"direction":24},"Email / newsletters: open rate, clicks, conversions",[1334],{"start":35,"end":229,"type":60},{"type":155,"text":1336,"spans":1337,"direction":24},"Strategic partnerships: leads generated, partner traffic, indirect registration rate",[1338],{"start":35,"end":358,"type":60},{"type":155,"text":1340,"spans":1341,"direction":24},"Contests (no budget): engagement, shares, web traffic",[1342],{"start":35,"end":128,"type":60},{"type":155,"text":1344,"spans":1345,"direction":24},"Teaser videos: views, completion rate, clicks",[1346],{"start":35,"end":183,"type":60},{"type":155,"text":1348,"spans":1349,"direction":24},"Referral program: registrations, shares, conversion rate",[1350],{"start":35,"end":291,"type":60},{"type":40,"text":44,"spans":1352,"direction":24},[],{"type":40,"text":44,"spans":1354,"direction":24},[],{"type":40,"text":1356,"spans":1357,"direction":24},"1 - Create an event website ",[],{"type":40,"text":1359,"spans":1360,"direction":24},"A well-designed event website lets you share all the key information about your event, while also converting your targets by getting them to buy their tickets online. ",[1361],{"start":291,"end":562,"type":52,"data":1362},{"link_type":54,"url":1363,"target":56},"https://www.digitevent.com/en/blog/event-website-without-designer",{"type":40,"text":44,"spans":1365,"direction":24},[],{"type":40,"text":1367,"spans":1368,"direction":24},"Optimize your site for SEO around keywords your target audience searches for. It should also be optimized for viewing on all devices (desktop, mobile, and tablet). Make sure it has a design that highlights your brand image, the event's value proposition, and its detailed program.",[1369],{"start":35,"end":310,"type":60},{"type":40,"text":44,"spans":1371,"direction":24},[],{"type":40,"text":1373,"spans":1374,"direction":24},"On the content side, make sure to add new content regularly, and check that your site's pages are indexed properly, so it ranks well in search engines.",[],{"type":40,"text":44,"spans":1376,"direction":24},[],{"type":40,"text":1378,"spans":1379,"direction":24},"Innovative tactics to encourage conversion: ",[1380],{"start":35,"end":858,"type":60},{"type":155,"text":1382,"spans":1383,"direction":24},"Include a countdown showing when registration closes, or the number of spots still available.",[1384],{"start":35,"end":229,"type":60},{"type":155,"text":1386,"spans":1387,"direction":24},"Showcase content from previous editions on the site (photos, videos, attendee quotes, etc.), to spark visitors' curiosity.",[1388],{"start":35,"end":593,"type":60},{"type":155,"text":1390,"spans":1391,"direction":24},"Offer flexible payment options, such as installment payments.",[1392],{"start":35,"end":151,"type":60},{"type":40,"text":44,"spans":1394,"direction":24},[],{"type":40,"text":1396,"spans":1397,"direction":24},"Good news! With Digitevent, you don't need to be a web development expert to create an attractive website for your event. Easily add your content and brand guidelines to the platform, to get a custom white-label website.",[],{"type":40,"text":1399,"spans":1400,"direction":24},"Discover our event website builder.",[1401],{"start":35,"end":359,"type":52,"data":1402},{"link_type":54,"url":1403,"target":56},"https://www.digitevent.com/en/feature/saas-tool-website-creation-event-registrations",{"type":40,"text":44,"spans":1405,"direction":24},[],{"type":40,"text":1407,"spans":1408,"direction":24},"2 - Use social media",[],{"type":40,"text":1410,"spans":1411,"direction":24},"Social media has quickly become an essential channel for promoting an event. Target the social platforms your target audience actually uses: Facebook, Instagram, X, LinkedIn, etc. ",[],{"type":40,"text":44,"spans":1413,"direction":24},[],{"type":40,"text":1415,"spans":1416,"direction":24},"Vary the content formats you share in your social media strategy. Alternate between static visuals, carousels, motion-design videos, and videos featuring real people. Also create an official hashtag for your event, to bring together all the posts made by your company and your attendees.",[1417],{"start":35,"end":359,"type":60},{"type":40,"text":44,"spans":1419,"direction":24},[],{"type":40,"text":1421,"spans":1422,"direction":24},"Innovative tactics: ",[1423],{"start":35,"end":128,"type":60},{"type":155,"text":1425,"spans":1426,"direction":24},"Bet on authenticity. Show, for example, the behind-the-scenes of the event preparation, to create an emotional attachment to your event.",[1427],{"start":35,"end":229,"type":60},{"type":155,"text":1429,"spans":1430,"direction":24},"Play on serialized content. Create a series of speaker profiles, or gradually reveal the themes and activities you'll be offering.",[1431],{"start":35,"end":310,"type":60},{"type":155,"text":1433,"spans":1434,"direction":24},"Publish interactive formats. Polls or quizzes in stories, and live streams to introduce your team or speakers before the event, are good ways to build engagement with your audience.",[1435,1436],{"start":35,"end":305,"type":60},{"start":1437,"end":1438,"type":52,"data":1439},145,180,{"link_type":54,"url":1440,"target":56},"https://www.digitevent.com/en/blog/5-tips-to-boost-attendee-engagement",{"type":155,"text":1442,"spans":1443,"direction":24},"Build and run a pre-event community, where attendees can exchange ideas with each other on the event's theme.",[1444],{"start":35,"end":481,"type":60},{"type":40,"text":44,"spans":1446,"direction":24},[],{"type":40,"text":1448,"spans":1449,"direction":24},"3 - Develop press relations",[],{"type":40,"text":1451,"spans":1452,"direction":24},"Press relations can give your event strong credibility, broaden the reach of your communication, and reach qualified audiences through recognized channels. ",[],{"type":40,"text":44,"spans":1454,"direction":24},[],{"type":40,"text":1456,"spans":1457,"direction":24},"Effective tactics: ",[1458],{"start":35,"end":229,"type":60},{"type":155,"text":1460,"spans":1461,"direction":24},"Write a clear, engaging press kit. Highlight the event's context, the planned highlights, the organizers and partners, and provide a dedicated press contact.",[1462],{"start":35,"end":488,"type":60},{"type":155,"text":1464,"spans":1465,"direction":24},"Send a press release at the right time. Send it at least 4 to 6 weeks before the event, and follow up by highlighting strong news (such as reaching a registration milestone).",[1466],{"start":35,"end":1467,"type":60},38,{"type":155,"text":1469,"spans":1470,"direction":24},"Target the trade media your audience reads, especially for your B2B events.",[1471],{"start":35,"end":645,"type":60},{"type":155,"text":1473,"spans":1474,"direction":24},"Personalize your contacts with journalists. Why not invite local journalists to your event?",[1475],{"start":35,"end":645,"type":60},{"type":40,"text":44,"spans":1477,"direction":24},[],{"type":40,"text":1479,"spans":1480,"direction":24},"4 - Promote your event through emails and newsletters",[],{"type":40,"text":1482,"spans":1483,"direction":24},"Email campaigns and newsletters are powerful conversion channels for promoting an event, especially with an already-qualified audience.",[],{"type":40,"text":44,"spans":1485,"direction":24},[],{"type":40,"text":1456,"spans":1487,"direction":24},[1488],{"start":35,"end":229,"type":60},{"type":155,"text":1490,"spans":1491,"direction":24},"Segment your audience to refine the message in each of your emails, and make them more compelling.",[1492],{"start":35,"end":1493,"type":60},21,{"type":155,"text":1495,"spans":1496,"direction":24},"Set up an automated email sequence. Start with an announcement or teaser, then an official invitation, followed by reminders, and finally, use email for your post-event communication.",[1497,1498],{"start":35,"end":481,"type":60},{"start":1499,"end":1500,"type":52,"data":1501},82,101,{"link_type":54,"url":422,"target":56},{"type":155,"text":1503,"spans":1504,"direction":24},"Craft your email subject lines carefully, to boost their open rate. Highlight the benefits of the event for your targets, or a strong call-to-action.",[1505,1506],{"start":35,"end":361,"type":60},{"start":1507,"end":1508,"type":200},134,148,{"type":40,"text":44,"spans":1510,"direction":24},[],{"type":40,"text":1512,"spans":1513,"direction":24},"Need a simple and powerful tool for sending online invitations? Discover Digitevent's personalized online invitation solution, which maximizes your deliverability, so your promotional emails really reach your target.",[1514],{"start":672,"end":1515,"type":52,"data":1516},125,{"link_type":54,"url":153,"target":56},{"type":40,"text":44,"spans":1518,"direction":24},[],{"type":40,"text":1520,"spans":1521,"direction":24},"5 - Leverage your strategic partnerships",[],{"type":40,"text":1523,"spans":1524,"direction":24},"Setting up strategic partnerships lets you increase your visibility with already-engaged audiences, and pool communication resources. This might mean writing an article on partner blogs, or promoting the event on another brand's social media, for example.\n",[1525],{"start":129,"end":1526,"type":60},98,{"type":40,"text":1528,"spans":1529,"direction":24},"Practical tactics: ",[1530],{"start":35,"end":229,"type":60},{"type":155,"text":1532,"spans":1533,"direction":24},"Target the right partners. These are the ones with an audience that complements yours, and who share your values or your event's theme. They could be professional associations, specialized media, expert networks, schools, partner brands, or suppliers.",[1534],{"start":35,"end":536,"type":60},{"type":155,"text":1536,"spans":1537,"direction":24},"Offer a win-win exchange. For example, offer them broad exposure for their brand during the event, or shared data after the event (leads, insights and trends, etc.).",[1538],{"start":35,"end":296,"type":60},{"type":40,"text":44,"spans":1540,"direction":24},[],{"type":40,"text":1542,"spans":1543,"direction":24},"6 - Launch contests",[],{"type":40,"text":1545,"spans":1546,"direction":24},"Contests play on the gamified side of communication, and help generate visibility for your event. Be sure to clearly display the legal terms of the contest: start and end dates, rules, how it works, the prize, the method for choosing the winner, etc. ",[1547],{"start":173,"end":593,"type":60},{"type":40,"text":44,"spans":1549,"direction":24},[],{"type":40,"text":1421,"spans":1551,"direction":24},[1552],{"start":35,"end":128,"type":60},{"type":155,"text":1554,"spans":1555,"direction":24},"Launch a User Generated Content campaign (content created by users) tied to a branded hashtag. Contest entrants must make a post related to the event's theme to win their spot.",[1556,1558],{"start":35,"end":1557,"type":60},31,{"start":178,"end":1557,"type":200},{"type":155,"text":1560,"spans":1561,"direction":24},"Have the contest promoted and the winner chosen by an influencer in your industry.",[1562,1563],{"start":35,"end":536,"type":60},{"start":489,"end":672,"type":60},{"type":40,"text":44,"spans":1565,"direction":24},[],{"type":40,"text":1567,"spans":1568,"direction":24},"7 - Create and share teaser videos",[],{"type":40,"text":1570,"spans":1571,"direction":24},"Share teaser videos across your different channels: the format is dynamic and easily grabs your target's attention. Make sure to clearly highlight the event's key information: the date, the location, how to register. To do this, use overlay text on the video, to make it clearly visible.",[1572],{"start":76,"end":1573,"type":60},114,{"type":40,"text":44,"spans":1575,"direction":24},[],{"type":40,"text":1421,"spans":1577,"direction":24},[1578],{"start":35,"end":128,"type":60},{"type":155,"text":1580,"spans":1581,"direction":24},"Give your event's key message a face. Have it delivered by your speakers, your partners, your CEO, or why not the intern helping you prepare the event? This way, you create an emotional connection to your event.",[1582],{"start":35,"end":1056,"type":60},{"type":155,"text":1584,"spans":1585,"direction":24},"Create a teaser video with a \"surprise speaker\". Before their presence is announced, your event's headline speaker makes a teaser video with their face covered or blurred.",[1586],{"start":35,"end":50,"type":60},{"type":40,"text":44,"spans":1588,"direction":24},[],{"type":40,"text":1590,"spans":1591,"direction":24},"8 - Set up a referral program",[],{"type":40,"text":1593,"spans":1594,"direction":24},"The idea here: turn your attendees, partners, or clients into ambassadors, while boosting registrations through network effect.",[1595],{"start":239,"end":129,"type":60},{"type":40,"text":44,"spans":1597,"direction":24},[],{"type":40,"text":1599,"spans":1600,"direction":24},"Effective techniques: ",[1601],{"start":35,"end":358,"type":60},{"type":155,"text":1603,"spans":1604,"direction":24},"Offer an attractive reward for both parties: goodies, gifts, a VIP ticket, or a discount on a future edition for the referrer, and a ticket discount or access to bonus content for the referred person.",[1605],{"start":35,"end":1089,"type":60},{"type":155,"text":1607,"spans":1608,"direction":24},"Make referring as easy as possible. Provide a unique referral link or code to use, along with ready-to-share content for referrers, to encourage sharing.",[1609],{"start":35,"end":359,"type":60},{"type":155,"text":1611,"spans":1612,"direction":24},"Recognize your referrers. Personalize your communication with them by acknowledging their involvement, and thanking them warmly.",[1613],{"start":35,"end":296,"type":60},{"type":40,"text":44,"spans":1615,"direction":24},[],{"type":40,"text":44,"spans":1617,"direction":24},[],{"type":99,"text":1619,"spans":1620,"direction":24},"Paid channels",[],{"type":40,"text":44,"spans":1622,"direction":24},[],{"type":40,"text":1624,"spans":1625,"direction":24},"Here are the main paid levers to activate, with the indicators to track for each:",[],{"type":155,"text":1627,"spans":1628,"direction":24},"Meta / LinkedIn / X Ads: CTR, CPL, conversions, ROI",[1629],{"start":35,"end":258,"type":60},{"type":155,"text":1631,"spans":1632,"direction":24},"Google Ads: CPC, conversions, traffic quality",[1633],{"start":35,"end":900,"type":60},{"type":155,"text":1635,"spans":1636,"direction":24},"Influencer marketing: reach, engagement, tracked traffic, brand awareness",[1637],{"start":35,"end":128,"type":60},{"type":155,"text":1639,"spans":1640,"direction":24},"Sponsored contests: participants, reach, leads or conversions",[1641],{"start":35,"end":234,"type":60},{"type":40,"text":44,"spans":1643,"direction":24},[],{"type":40,"text":44,"spans":1645,"direction":24},[],{"type":40,"text":1647,"spans":1648,"direction":24},"1 - Launch paid advertising campaigns ",[],{"type":40,"text":1650,"spans":1651,"direction":24},"Paid advertising (on Google Ads, LinkedIn Ads, Meta Ads, etc.) is an excellent lever for accelerating your event's visibility, generating qualified registrations, and re-engaging undecided visitors. Craft your ad message so it's both appealing and informative.",[1652],{"start":1653,"end":1515,"type":60},89,{"type":40,"text":44,"spans":1655,"direction":24},[],{"type":40,"text":1657,"spans":1658,"direction":24},"Note: paid advertising can be fairly technical, and requires a certain level of expertise to get a good ROI. Consider getting support from a specialist, or taking training, to learn how to deploy your budget in the most cost-effective way through this channel.",[],{"type":40,"text":44,"spans":1660,"direction":24},[],{"type":40,"text":1456,"spans":1662,"direction":24},[1663],{"start":35,"end":229,"type":60},{"type":155,"text":1665,"spans":1666,"direction":24},"Clearly define your advertising objective. Is it awareness? Conversion? Retargeting (to re-engage visitors to your site who haven't registered)?",[1667,1668],{"start":35,"end":450,"type":60},{"start":1669,"end":1670,"type":200},72,83,{"type":155,"text":1672,"spans":1673,"direction":24},"Segment your audience according to each ad platform's targeting criteria: socio-demographic criteria, geographic criteria, behavioral criteria (followers of your social media page, visitors to your website, etc.).",[1674],{"start":35,"end":1493,"type":60},{"type":155,"text":1676,"spans":1677,"direction":24},"Use custom or lookalike audience features, which let you capitalize on the profile of people already registered for your event.",[1678],{"start":35,"end":450,"type":60},{"type":40,"text":44,"spans":1680,"direction":24},[],{"type":40,"text":1682,"spans":1683,"direction":24},"2 - Develop a marketing strategy with influencers",[],{"type":40,"text":1685,"spans":1686,"direction":24},"Influencer marketing is a fantastic way to promote your event. It multiplies the reach of your event communication, by tapping into the emotional connection influencers build with their audiences through parasocial relationships.",[],{"type":40,"text":44,"spans":1688,"direction":24},[],{"type":40,"text":1456,"spans":1690,"direction":24},[1691],{"start":35,"end":229,"type":60},{"type":155,"text":1693,"spans":1694,"direction":24},"Target micro and nano-influencers in your industry instead. They require a smaller budget, and generate more engagement from their community, meaning more potential results for promoting your event.",[1695],{"start":35,"end":488,"type":60},{"type":155,"text":1697,"spans":1698,"direction":24},"Share the event's value proposition with influencers, without limiting their creative freedom. They should promote it in the most authentic way possible, in keeping with their usual editorial style.",[1699],{"start":35,"end":75,"type":60},{"type":40,"text":44,"spans":1701,"direction":24},[],{"type":40,"text":44,"spans":1703,"direction":24},[],{"type":83,"text":1705,"spans":1706,"direction":24},"How do you measure the success of your event promotion?",[],{"type":40,"text":1708,"spans":1709,"direction":24},"Once your event promotion plan is built, take the time to set up a dashboard that measures your strategy's performance. This will let you know what worked well or less well, and do better next time if needed.",[],{"type":40,"text":44,"spans":1711,"direction":24},[],{"type":40,"text":1713,"spans":1714,"direction":24},"To do this, track specific KPIs, tied to your event promotion objectives, to measure their impact.",[],{"type":40,"text":44,"spans":1716,"direction":24},[],{"type":40,"text":1718,"spans":1719,"direction":24},"This could include: ",[],{"type":155,"text":1721,"spans":1722,"direction":24},"KPIs related to conversion: total number of registrations or conversion rate by channel. For example, the percentage of site visitors who registered through your landing page.",[1723],{"start":35,"end":310,"type":60},{"type":155,"text":1725,"spans":1726,"direction":24},"KPIs related to the event's visibility: reach and engagement on social media, email open and click rates, traffic on the event website, mentions of the event in the press or on social media, etc. ",[1727],{"start":35,"end":1467,"type":60},{"type":40,"text":44,"spans":1729,"direction":24},[],{"type":40,"text":1731,"spans":1732,"direction":24},"To dig deeper, check out our article on event communication KPIs.",[1733],{"start":239,"end":672,"type":52,"data":1734},{"link_type":54,"url":1735,"target":56},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"type":40,"text":44,"spans":1737,"direction":24},[],{"type":40,"text":1739,"spans":1740,"direction":24},"Make sure to choose the right tools to track these metrics effectively. Google Analytics lets you measure traffic, social media tools track your performance on social platforms, a monitoring tool tracks your event's media coverage, etc. ",[],{"type":40,"text":44,"spans":1742,"direction":24},[],{"type":40,"text":1744,"spans":1745,"direction":24},"Also carry out a cool-headed review once your promotion campaign is over. Which channels converted best? Which content generated the most visibility and engagement? Which moments in the campaign drove the most results? What return on investment did you get from your promotional campaign?",[1746],{"start":239,"end":1669,"type":60},{"type":40,"text":44,"spans":1748,"direction":24},[],{"type":40,"text":1750,"spans":1751,"direction":24},"Finally, don't hesitate to gather feedback from your guests themselves. Send a satisfaction survey to everyone who attended the event, and ask them how they heard about it. The goal: get insights to analyze internally, to promote your next event even more effectively.",[1752,1754],{"start":305,"end":1753,"type":60},59,{"start":110,"end":1755,"type":200},195,{"type":40,"text":44,"spans":1757,"direction":24},[],{"type":40,"text":1759,"spans":1760,"direction":24},"You're now, almost, ready to promote your event the right way! Discover Digitevent, the event management platform that lets you promote your event beforehand, engage attendees during the event, and measure its performance afterward. Everything you need to organize a successful, memorable event!",[1761],{"start":951,"end":1762,"type":52,"data":1763},113,{"link_type":54,"url":595,"target":56},[1765],{"primary":1766,"items":1775,"id":1777,"slice_type":611,"slice_label":8},{"seo_title":1767,"seo_meta_descriptions":1771},[1768],{"type":40,"text":1769,"spans":1770,"direction":24},"Promoting an event: the step-by-step action plan",[],[1772],{"type":40,"text":1773,"spans":1774,"direction":24},"The best ideas for promoting a professional or public event, with concrete tools, channels, and tips to consider",[],[1776],{},"seo$1d8ee9fa-aaff-44ad-a6ae-bb418c4fd7d7",{"id":1779,"lang":614,"type":9,"uid":1780},"akYmsBIAACsAyuCw","promouvoir-un-evenement",[1782],{"id":1783,"uid":1784,"url":8,"type":1785,"tags":1786,"first_publication_date":1787,"slugs":1788,"linked_documents":1790,"lang":17,"data":1791,"_source":2088},"en_feature_solution-de-gestion-des-invitations-aux-evenements","saas-solutions-to-manage-participants-rsvp-invitations","feature",[],"2020-05-24T09:10:34+0000",[1789],"des-invitations-en-ligne-qui-arrivent-a-destination",[],{"feature_title":1792,"link_label":1796,"body":1797},[1793],{"type":21,"text":1794,"spans":1795,"direction":24},"Online invitations that reach their destination",[],"Invitations and reminders",[1798,1811,1842,1869,1896,1918,1940],{"primary":1799,"items":1808,"id":1810,"slice_type":611,"slice_label":8},{"seo_title":1800,"seo_meta_descriptions":1804},[1801],{"type":40,"text":1802,"spans":1803,"direction":24},"Event invitation management solution",[],[1805],{"type":40,"text":1806,"spans":1807,"direction":24},"Digitevent is the ideal platform for managing invitations and communication for corporate events (seminars, client evenings, conventions, etc.).",[],[1809],{},"seo$ee22030f-2e8a-46eb-870c-8bf6fa43ea67",{"primary":1812,"items":1837,"id":1840,"slice_type":1841,"slice_label":8},{"illustration_450px":1813,"media":1821,"highlight_title":1823,"highlight_subtitle":1828,"highlight_pitch":1832,"next_step_link_text":8,"next_step":1836},{"dimensions":1814,"alt":1817,"copyright":8,"url":1818,"id":1819,"edit":1820},{"width":1815,"height":1816},1116,1330,"Invitation management solution","https://images.prismic.io/digi-www/bcde7957-5b9e-423a-99de-58c1a2a592fe_invitation_bandeau_fr.png?auto=compress,format","YgKLUBIAACkAdkaM",{"x":35,"y":35,"zoom":36,"background":37},{"link_type":1822},"Any",[1824],{"type":83,"text":1825,"spans":1826},"In your image",[1827],{"start":35,"end":183,"type":60},[1829],{"type":99,"text":1830,"spans":1831},"A simple and powerful email editor",[],[1833],{"type":40,"text":1834,"spans":1835,"direction":24},"Our online invitation design studio is simple, reliable, and stylish. It lets you create beautiful, responsive marketing campaigns that match your brand guidelines.",[],{"link_type":1822},[1838],{"question":8,"answer":1839},[],"2_cols_highlight$1fe3e951-998f-4662-ae14-0f7a9c57ef8f","2_cols_highlight",{"primary":1843,"items":1865,"id":1868,"slice_type":1841,"slice_label":8},{"illustration_450px":1844,"media":1850,"highlight_title":1851,"highlight_subtitle":1856,"highlight_pitch":1860,"next_step_link_text":8,"next_step":1864},{"dimensions":1845,"alt":1846,"copyright":8,"url":1847,"id":1848,"edit":1849},{"width":1815,"height":1816},"Contact list","https://images.prismic.io/digi-www/ac90dc79-b7f3-4f14-8af9-8e8a2c8d9fa5_imports+de+listes+de+contacts+%26+segmentation_fr.png?auto=compress,format","X9i-1RMAACEAus0w",{"x":35,"y":35,"zoom":36,"background":37},{"link_type":1822},[1852],{"type":83,"text":1853,"spans":1854},"Personalized for each recipient",[1855],{"start":35,"end":67,"type":60},[1857],{"type":99,"text":1858,"spans":1859},"Mail merge and secure links",[],[1861],{"type":40,"text":1862,"spans":1863,"direction":24},"Each message (email or SMS) can include personal merge tags (name, company, or any other field) and a secure link to the event website. The form comes pre-filled to boost the response rate.",[],{"link_type":1822},[1866],{"question":8,"answer":1867},[],"2_cols_highlight$55639941-2d58-4441-b5c8-01ce4c0c7b52",{"primary":1870,"items":1892,"id":1895,"slice_type":1841,"slice_label":8},{"illustration_450px":1871,"media":1877,"highlight_title":1878,"highlight_subtitle":1883,"highlight_pitch":1887,"next_step_link_text":8,"next_step":1891},{"dimensions":1872,"alt":1873,"copyright":8,"url":1874,"id":1875,"edit":1876},{"width":1815,"height":1816},"Invitation statistics","https://images.prismic.io/digi-www/0f87b06b-4ad3-4539-be0f-a0ecb29ed7b8_scan_fr.png?auto=compress,format","X9i-3xMAACEAus1d",{"x":35,"y":35,"zoom":36,"background":37},{"link_type":1822},[1879],{"type":83,"text":1880,"spans":1881},"Precise tracking of every send",[1882],{"start":35,"end":291,"type":60},[1884],{"type":99,"text":1885,"spans":1886},"Put your statistics to work",[],[1888],{"type":40,"text":1889,"spans":1890,"direction":24},"For every send, get detailed real-time statistics (opens, clicks, spam reports, invalid emails) and improve the conversion of your invitation, follow-up, and reminder campaigns.",[],{"link_type":1822},[1893],{"question":8,"answer":1894},[],"2_cols_highlight$cb76bb51-0e07-44e5-b936-4cb6be46e75a",{"primary":1897,"items":1914,"id":1917,"slice_type":1841,"slice_label":8},{"illustration_450px":1898,"media":1899,"highlight_title":1900,"highlight_subtitle":1905,"highlight_pitch":1909,"next_step_link_text":8,"next_step":1913},{},{"link_type":1822},[1901],{"type":83,"text":1902,"spans":1903,"direction":24},"Compatible with your CRM",[1904],{"start":291,"end":296,"type":60},[1906],{"type":99,"text":1907,"spans":1908},"Import and segment your contacts",[],[1910],{"type":40,"text":1911,"spans":1912,"direction":24},"Import your guest lists (with all the fields you need) from Excel files or by connecting your CRM. Create filters to group your guests by category and tailor your event communication.",[],{"link_type":1822},[1915],{"question":8,"answer":1916},[],"2_cols_highlight$2e3263ab-99bb-4774-bd85-1160bd10c3fd",{"primary":1919,"items":1936,"id":1939,"slice_type":1841,"slice_label":8},{"illustration_450px":1920,"media":1921,"highlight_title":1922,"highlight_subtitle":1927,"highlight_pitch":1931,"next_step_link_text":8,"next_step":1935},{},{"link_type":1822},[1923],{"type":83,"text":1924,"spans":1925},"White-label",[1926],{"start":35,"end":967,"type":60},[1928],{"type":99,"text":1929,"spans":1930},"Optimize your deliverability",[],[1932],{"type":40,"text":1933,"spans":1934},"Customize your sender email address with your own domain name. Our technology is designed to minimize spam and optimize deliverability so every message reaches its target.",[],{"link_type":1822},[1937],{"question":8,"answer":1938},[],"2_cols_highlight$7b9824ef-8bf0-4216-8d75-cbb44ef1fe4f",{"primary":1941,"items":1946,"id":2086,"slice_type":2087,"slice_label":8},{"title":1942},[1943],{"type":99,"text":1944,"spans":1945,"direction":24},"Frequently asked questions",[],[1947,1962,1977,2002,2017,2033,2058],{"question":1948,"answer":1953},[1949],{"type":1950,"text":1951,"spans":1952,"direction":24},"heading4","What software should you use to manage event invitations and registrations?",[],[1954,1958],{"type":40,"text":1955,"spans":1956,"direction":24},"To effectively manage invitations and registrations for a professional event, it's best to use an all-in-one event management software. This type of solution centralizes invitation creation, email campaign sending, registration form management, and attendee tracking.",[1957],{"start":1526,"end":1507,"type":60},{"type":40,"text":1959,"spans":1960,"direction":24},"Platforms like Digitevent offer a complete approach: event website creation, contact list management, automated follow-ups, and performance analysis. This saves time, reduces errors, and improves the attendee experience.",[1961],{"start":239,"end":536,"type":60},{"question":1963,"answer":1967},[1964],{"type":1950,"text":1965,"spans":1966,"direction":24},"How do you customize an event invitation with your logo and colors?",[],[1968,1973],{"type":40,"text":1969,"spans":1970,"direction":24},"Customizing an event invitation comes down to following your brand guidelines: logo, colors, typography, and editorial tone. The goal is to keep your communication materials consistent and strengthen your brand image.",[1971],{"start":1972,"end":680,"type":60},61,{"type":40,"text":1974,"spans":1975,"direction":24},"To do this, it's a good idea to use customizable email templates or drag-and-drop editors that make it easy to add your visual elements. A well-branded invitation improves brand recognition and significantly boosts engagement.",[1976],{"start":1056,"end":672,"type":60},{"question":1978,"answer":1982},[1979],{"type":1950,"text":1980,"spans":1981,"direction":24},"How do you increase event registration rates?",[],[1983,1986,1989,1992,1995,1998],{"type":40,"text":1984,"spans":1985,"direction":24},"Several key levers help increase event registration rates:",[],{"type":155,"text":1987,"spans":1988,"direction":24},"A clear, engaging email subject line",[],{"type":155,"text":1990,"spans":1991,"direction":24},"A clear value proposition (program, speakers, benefits)",[],{"type":155,"text":1993,"spans":1994,"direction":24},"A quick, simple registration form",[],{"type":155,"text":1996,"spans":1997,"direction":24},"Targeted, automated follow-ups",[],{"type":40,"text":1999,"spans":2000,"direction":24},"Using a solution like Digitevent helps optimize every step: contact segmentation, smart follow-up scenarios, and real-time performance tracking. These features directly help improve conversions.",[2001],{"start":358,"end":527,"type":60},{"question":2003,"answer":2007},[2004],{"type":1950,"text":2005,"spans":2006,"direction":24},"Can you use your own domain name to send invitations?",[],[2008,2012],{"type":40,"text":2009,"spans":2010,"direction":24},"Yes, it's entirely possible (and even recommended) to use your own domain name to send event invitations. This strengthens the credibility of your emails and improves their deliverability.",[2011],{"start":585,"end":76,"type":60},{"type":40,"text":2013,"spans":2014,"direction":24},"In practice, this means configuring technical settings like SPF, DKIM, and DMARC, which authenticate your sends. The result: your emails are more likely to land in the inbox instead of spam, while also reinforcing your brand image.",[2015],{"start":411,"end":2016,"type":60},80,{"question":2018,"answer":2022},[2019],{"type":1950,"text":2020,"spans":2021,"direction":24},"How do you send different invitations depending on attendee type (clients, employees, VIPs)?",[],[2023,2029],{"type":40,"text":2024,"spans":2025,"direction":24},"Sending personalized invitations based on attendee profiles relies on segmenting your contact database. This means creating groups (clients, prospects, VIPs, partners, employees) and tailoring the message to each one.",[2026],{"start":2027,"end":2028,"type":60},70,102,{"type":40,"text":2030,"spans":2031,"direction":24},"With a platform like Digitevent, you can easily segment your audiences and create targeted campaigns: specific content, adapted schedules, privileged access, or differentiated messages. This personalization greatly improves engagement and the relevance of your communications.",[2032],{"start":1493,"end":1557,"type":60},{"question":2034,"answer":2038},[2035],{"type":1950,"text":2036,"spans":2037,"direction":24},"How do you track responses and registrations after sending invitations?",[],[2039,2042,2045,2048,2051,2054],{"type":40,"text":2040,"spans":2041,"direction":24},"Tracking responses is key to steering an event toward success. It's important to have real-time access to indicators such as:",[],{"type":155,"text":2043,"spans":2044,"direction":24},"Email open rate",[],{"type":155,"text":2046,"spans":2047,"direction":24},"Click-through rate",[],{"type":155,"text":2049,"spans":2050,"direction":24},"Number of confirmed registrations",[],{"type":155,"text":2052,"spans":2053,"direction":24},"Potential no-shows",[],{"type":40,"text":2055,"spans":2056,"direction":24},"Event management tools typically offer analytics dashboards to track this data and adjust your campaigns (follow-ups, targeting, messaging) accordingly.",[2057],{"start":514,"end":1753,"type":60},{"question":2059,"answer":2063},[2060],{"type":1950,"text":2061,"spans":2062,"direction":24},"Why do my email invitations end up in spam, and how can you avoid it?",[],[2064,2067,2070,2073,2076,2079,2082],{"type":40,"text":2065,"spans":2066,"direction":24},"Invitation emails can end up in spam for several reasons: poor domain reputation, missing authentication (SPF, DKIM), overly promotional content, or an unqualified contact database.",[],{"type":40,"text":2068,"spans":2069,"direction":24},"To improve deliverability, it's recommended to:",[],{"type":155,"text":2071,"spans":2072,"direction":24},"Use an authenticated sending domain",[],{"type":155,"text":2074,"spans":2075,"direction":24},"Regularly clean your database",[],{"type":155,"text":2077,"spans":2078,"direction":24},"Avoid \"spammy\" words in the subject line and content",[],{"type":155,"text":2080,"spans":2081,"direction":24},"Maintain a good engagement rate",[],{"type":40,"text":2083,"spans":2084,"direction":24},"Solutions like Digitevent build in these best practices and support organizers in optimizing their email campaigns to maximize inbox delivery.",[2085],{"start":239,"end":536,"type":60},"faq$121a60d8-1e1b-48bc-9228-30267d58a5d3","faq",{"id":2089,"lang":614,"type":1785,"uid":2090},"Xso5zhEAACQAESVY","solution-de-gestion-des-invitations-aux-evenements",1785423823387]