[{"data":1,"prerenderedAt":2209},["ShallowReactive",2],{"top-banner-en":3,"blog-article-best-event-registration-platform-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":237,"relatedPages":1899},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":233},"en_blog_article_plateforme-inscription-la-plus-efficcace","best-event-registration-platform",null,"blog_article",[11],"global","2026-07-02T10:07:57+0000",[14],"que-faire-pour-quune-plateforme-dinscription-devenement-soit-la-plus-efficace-possible-",[],"en-us",{"distribution":11,"article_title":18,"author_name":24,"publication_date":25,"banner_image":26,"article_content":37,"main_tag":218,"body":219},[19],{"type":20,"text":21,"spans":22,"direction":23},"heading1","What should you do to make an event registration platform as effective as possible?",[],"ltr","Marceline","2024-03-26T17:25:00+0000",{"dimensions":27,"alt":30,"copyright":8,"url":31,"id":32,"edit":33},{"width":28,"height":29},900,600,"Photo of electric currents","https://images.prismic.io/digi-www/ZgMGKMcYqOFdyGKi_israel-palacio-ImcUkZ72oUs-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C640%2C427&w=900&h=600","ZgMGKMcYqOFdyGKi",{"x":34,"y":34,"zoom":35,"background":36},0,1,"transparent",[38,45,51,54,57,60,64,67,70,75,78,81,84,87,90,93,98,101,106,109,112,117,120,123,126,129,132,135,138,143,146,152,157,160,163,166,169,172,175,178,181,185,188,191,194,199,202,207,210,215],{"type":39,"text":40,"spans":41,"direction":23},"paragraph","We've put together a list of 10 crucial aspects to consider to make the most of your next registration platform.",[42],{"start":34,"end":43,"type":44},112,"strong",{"type":46,"text":47,"spans":48,"direction":23},"heading2","1. Identify your needs",[49],{"start":34,"end":50,"type":44},22,{"type":39,"text":52,"spans":53,"direction":23},"The choice of your registration platform should be driven by a clear understanding and anticipation of your needs.",[],{"type":39,"text":55,"spans":56,"direction":23},"This will allow you to objectively compare features and pricing. ",[],{"type":39,"text":58,"spans":59,"direction":23},"Here are a few factors that can significantly influence your choice:",[],{"type":61,"text":62,"spans":63,"direction":23},"list-item","Is registration for my event free or paid (ticketing)?",[],{"type":61,"text":65,"spans":66,"direction":23},"Does the platform need to be able to handle group registrations?",[],{"type":61,"text":68,"spans":69,"direction":23},"Will I need features beyond registration: check-in, networking, meetings between attendees, etc.",[],{"type":46,"text":71,"spans":72,"direction":23},"2. Don't underestimate privacy and security!",[73],{"start":34,"end":74,"type":44},44,{"type":39,"text":76,"spans":77,"direction":23},"One benefit of using a platform is that you no longer have to share your lists by email and can limit who has access to them. But the platform you choose still needs to be secure. To make sure of this:",[],{"type":61,"text":79,"spans":80,"direction":23},"Read through the main points of their privacy policy",[],{"type":61,"text":82,"spans":83,"direction":23},"Make sure the platform has a credible size and track record",[],{"type":61,"text":85,"spans":86,"direction":23},"Ask whether security audits have been carried out",[],{"type":61,"text":88,"spans":89,"direction":23},"Ask for details about GDPR compliance",[],{"type":61,"text":91,"spans":92,"direction":23},"Check that data is stored in the EU. A French company (e.g. Digitevent, Weezevent) is more likely to operate within a regulatory framework similar to yours.",[],{"type":46,"text":94,"spans":95,"direction":23},"3. Compare!",[96],{"start":34,"end":97,"type":44},11,{"type":39,"text":99,"spans":100,"direction":23},"A sales rep's promise and pitch isn't enough on its own. Ask for a product demo and/or a test account. This test will let you form an opinion on the user experience, both for your future attendees and for the organizing team. Compare reviews on Google as well. \"The platform you choose needs to be user-friendly, fast, and reassuring,\" explains Lucien Derhy, co-founder of Digitevent. \"You need to enjoy working with it!\" Behind the term \"registration platform\" can indeed hide several realities that are far from equivalent.",[],{"type":46,"text":102,"spans":103,"direction":23},"4. Don't rush into configuring the platform",[104],{"start":34,"end":105,"type":44},43,{"type":39,"text":107,"spans":108,"direction":23},"The platform is a way to technically bring your event plan to life. But to do that, your strategy needs to be clearly defined beforehand. Before you start configuring anything, you need to know who your stakeholders will be and what motivates them to attend the event. Always ask yourself why, and what will make your attendees come. Based on that, you'll be able to build an optimal communication plan and deliver the right message, both in your campaigns and on the registration site.",[],{"type":39,"text":110,"spans":111,"direction":23},"Set clear goals, particularly around registration progress. By setting a target for the number of attendees and assuming a conversion rate, you'll know how many prospects to invite and, if needed, whether you should step up your marketing efforts.",[],{"type":46,"text":113,"spans":114,"direction":23},"5. Import your brand guidelines and apply them scrupulously!",[115],{"start":34,"end":116,"type":44},60,{"type":39,"text":118,"spans":119,"direction":23},"Stay true to your brand image, both on the website and in your marketing campaigns.",[],{"type":61,"text":121,"spans":122,"direction":23},"Upload an up-to-date PNG logo, cleanly cut out",[],{"type":61,"text":124,"spans":125,"direction":23},"Identify the 4-5 official colors of your brand palette. Use only those, and don't improvise any variations.",[],{"type":61,"text":127,"spans":128,"direction":23},"Identify the font used by the brand (sometimes different for body text and headings)",[],{"type":61,"text":130,"spans":131,"direction":23},"identify how rounded elements should be, especially buttons. For example, the Orange brand is \"square\" while Natixis is much more \"rounded\".",[],{"type":61,"text":133,"spans":134,"direction":23},"Only use official brand visuals!",[],{"type":39,"text":136,"spans":137,"direction":23},"A good platform should let you create attractive, on-brand websites without requiring any design effort on your part. For example, on a platform like Digitevent, your brand guidelines are centralized to ensure consistent styling.",[],{"type":46,"text":139,"spans":140,"direction":23},"6. Make sure your event website is engaging and complete",[141],{"start":34,"end":142,"type":44},56,{"type":39,"text":144,"spans":145,"direction":23},"Organizers can tend to forget to put themselves in the guest's shoes when designing the event website. For those who are close to the organization, certain details have become obvious to them. Before you get started, take the time to ask different people questions such as:",[],{"type":61,"text":147,"spans":148,"direction":23},"\"What would convince you to register for the event?",[149],{"start":34,"end":150,"type":151},51,"em",{"type":61,"text":153,"spans":154,"direction":23},"\"If you had to register, what information would you need\" ?",[155],{"start":34,"end":156,"type":151},59,{"type":61,"text":158,"spans":159,"direction":23},"",[],{"type":39,"text":161,"spans":162,"direction":23},"Here are some examples of elements your website should address:",[],{"type":61,"text":164,"spans":165,"direction":23},"Why it's worth attending the event",[],{"type":61,"text":167,"spans":168,"direction":23},"Address and directions (parking, carpooling, shuttles, etc.)",[],{"type":61,"text":170,"spans":171,"direction":23},"Price and cancellation terms",[],{"type":61,"text":173,"spans":174,"direction":23},"Options to bring a guest or transfer the invitation to a colleague",[],{"type":61,"text":176,"spans":177,"direction":23},"How to modify your registration?",[],{"type":39,"text":179,"spans":180,"direction":23},"Include an FAQ and a way for attendees to contact you from the registration site.",[],{"type":46,"text":182,"spans":183,"direction":23},"7. Create a concise, clear registration form",[184],{"start":34,"end":74,"type":44},{"type":39,"text":186,"spans":187,"direction":23},"The registration form should be simple and clear. The fewer questions you ask, the higher your conversion rate will be. Two tips to consider:",[],{"type":61,"text":189,"spans":190,"direction":23},"Segment your forms so each guest only sees the questions relevant to them (for example, only ask about dietary restrictions for those who indicated they're attending the \"event lunch\")",[],{"type":61,"text":192,"spans":193,"direction":23},"Send a follow-up questionnaire after registration to ask for other, less essential information.",[],{"type":46,"text":195,"spans":196,"direction":23},"8. Define your invitation and follow-up strategy",[197],{"start":34,"end":198,"type":44},48,{"type":39,"text":200,"spans":201,"direction":23},"Design your invitation messages carefully. Choose a platform that lets you segment your campaigns to send different invitation sequences depending on guest type. You need to be able to follow up only with those who haven't registered yet. Plan precisely how many follow-ups you'll send and on what dates. Send each follow-up at different times and on different days to maximize your chances of reaching your target audience, and vary your arguments to make sure you hit the mark!",[],{"type":46,"text":203,"spans":204,"direction":23},"9. Test, test, and execute!",[205],{"start":34,"end":206,"type":44},27,{"type":39,"text":208,"spans":209,"direction":23},"Be a perfectionist and take a step back. Test the entire registration journey. A good way to catch mistakes is to walk a few colleagues through the whole process. Each time, cover a different scenario (e.g. the mobile journey, the journey of a VIP attendee, etc.).",[],{"type":46,"text":211,"spans":212,"direction":23},"10. Produce a performance report and iterate!",[213],{"start":34,"end":214,"type":44},45,{"type":39,"text":216,"spans":217,"direction":23},"During and after the event, make an effort to write up a report on your experience with the platform. Identify what worked well and what was missing (or what wasted your time). Share this report with your team and with your contact at the platform so you can learn from it and improve how you manage future events.",[],"advice",[220],{"primary":221,"items":230,"id":231,"slice_type":232,"slice_label":8},{"seo_title":222,"seo_meta_descriptions":226},[223],{"type":39,"text":224,"spans":225,"direction":23},"How to choose the most effective registration platform?",[],[227],{"type":39,"text":40,"spans":228,"direction":23},[229],{"start":34,"end":43,"type":44},[],"seo$6bb8c21b-fb37-4c44-a446-59af2519f8b6","seo",{"id":234,"lang":235,"type":9,"uid":236},"akYm1BIAACgAyuE8","fr-fr","plateforme-inscription-la-plus-efficcace",[238,728,1684],{"id":239,"uid":240,"url":8,"type":9,"tags":241,"first_publication_date":242,"slugs":243,"linked_documents":245,"lang":16,"data":246,"_source":725},"en_blog_article_bonnes-pratiques-pour-creer-le-site-devenement-parfait","best-practices-to-create-perfect-event-website",[11],"2026-07-02T10:07:53+0000",[244],"comment-creer-un-site-web-evenementiel-performant",[],{"distribution":11,"article_title":247,"author_name":251,"publication_date":252,"banner_image":253,"article_content":260,"main_tag":218,"body":712},[248],{"type":20,"text":249,"spans":250,"direction":23},"How to create a high-performing event website",[],"Joy GRAND","2026-04-14T09:15:00+0000",{"dimensions":254,"alt":256,"copyright":8,"url":257,"id":258,"edit":259},{"width":28,"height":255},599,"Professional working on a computer in a modern office with event management interface on screen","https://images.prismic.io/digi-www/ad9i6J1ZCF7ETNOY_Gemini_Generated_Image_ezroubezroubezro-1.webp?auto=format%2Ccompress&rect=0%2C0%2C901%2C600&w=900&h=599","ad9i6J1ZCF7ETNOY",{"x":34,"y":34,"zoom":35,"background":36},[261,264,266,269,271,274,276,279,282,285,287,290,294,299,304,309,314,318,322,325,328,330,333,336,338,341,343,348,351,354,356,359,361,364,367,378,385,392,394,396,399,401,406,409,412,415,417,420,422,426,429,432,441,446,448,456,461,463,466,468,471,473,478,481,483,486,488,491,493,497,500,502,505,508,511,514,517,519,521,524,526,529,531,538,543,546,549,551,554,556,559,561,565,568,570,573,575,580,583,585,588,591,594,597,601,605,607,610,615,621,625,627,629,632,635,637,640,643,648,652,656,658,660,665,670,672,674,677,680,682,685,687,690,692,695,698,706,708],{"type":39,"text":262,"spans":263,"direction":23},"Your event's showcase website is often the first interaction with your future attendees. It reflects the first contact between your event and your attendees and shows the professionalism of the event to come. ",[],{"type":39,"text":158,"spans":265,"direction":23},[],{"type":39,"text":267,"spans":268,"direction":23},"However, creating an effective event website isn't always simple. Between designing the layout, presenting the agenda, managing registrations, and optimizing your event's visibility, many elements need to be considered to offer visitors a smooth experience and maximize your attendance rate.",[],{"type":39,"text":158,"spans":270,"direction":23},[],{"type":39,"text":272,"spans":273,"direction":23},"Discover the best practices here.",[],{"type":39,"text":158,"spans":275,"direction":23},[],{"type":46,"text":277,"spans":278,"direction":23},"What are the benefits of an event website?",[],{"type":39,"text":280,"spans":281,"direction":23},"Your event website is similar in purpose to a landing page, since the goal is the same: provide information, offer relevant content, generate interest, and drive registrations. ",[],{"type":39,"text":283,"spans":284,"direction":23},"When well designed, it becomes a real communication and management tool for you, the organizer.",[],{"type":39,"text":158,"spans":286,"direction":23},[],{"type":39,"text":288,"spans":289,"direction":23},"Its main benefits are:",[],{"type":61,"text":291,"spans":292,"direction":23},"Centralize key information : agenda, speakers, venue, access, or partners are brought together on a single platform.",[293],{"start":34,"end":206,"type":44},{"type":61,"text":295,"spans":296,"direction":23},"Facilitate online registration: attendees can sign up quickly via a form or an integrated ticketing system.",[297],{"start":34,"end":298,"type":44},30,{"type":61,"text":300,"spans":301,"direction":23},"Improve your event's visibility: a well-optimized event website can attract new attendees through search engines.",[302],{"start":34,"end":303,"type":44},31,{"type":61,"text":305,"spans":306,"direction":23},"Showcase your event's image : a dedicated website strengthens your credibility and gives a professional first impression.",[307],{"start":34,"end":308,"type":44},28,{"type":61,"text":310,"spans":311,"direction":23},"Highlight your agenda and speakers: you can clearly present the content and benefits of your event.",[312],{"start":34,"end":313,"type":44},34,{"type":61,"text":315,"spans":316,"direction":23},"Simplify attendee management: registration tracking, confirmations, and communications can all be centralized.",[317],{"start":34,"end":308,"type":44},{"type":61,"text":319,"spans":320,"direction":23},"Support your communications : the website becomes the entry point that your email campaigns, social media, or invitations can link back to.",[321],{"start":34,"end":308,"type":44},{"type":39,"text":323,"spans":324,"direction":23},"\n",[],{"type":39,"text":326,"spans":327,"direction":23},"In short, a well-designed website will boost your registration, attendance, and engagement figures, based on our own experience. Your events will have a greater impact right from the registration phase.",[],{"type":39,"text":158,"spans":329,"direction":23},[],{"type":46,"text":331,"spans":332,"direction":23},"7 best practices for creating the perfect event website",[],{"type":39,"text":334,"spans":335,"direction":23},"Even as an event organizer, you should draw on UX design techniques and online marketing to optimize the user experience. Event management is an integral part of a communication strategy and should therefore borrow some of its conventions.",[],{"type":39,"text":158,"spans":337,"direction":23},[],{"type":39,"text":339,"spans":340,"direction":23},"Here are the best practices for designing (with ease) a flawless event website: ",[],{"type":39,"text":158,"spans":342,"direction":23},[],{"type":344,"text":345,"spans":346,"direction":23},"heading3","Use a visual identity ",[347],{"start":34,"end":50,"type":44},{"type":39,"text":349,"spans":350,"direction":23},"A classic of communication design. One of the first things an attendee will notice when they land on your event website is its colors and overall consistency.\n\nIdentify the colors and fonts you want to use across all your communication channels: these will guide your visual identity. Once this identity is set, stick to it.",[],{"type":39,"text":352,"spans":353,"direction":23},"We recommend using no more than 5 colors in total on your website. Defining this visual identity as early as possible, before creating your site, is crucial to avoid wasting time later on.",[],{"type":39,"text":158,"spans":355,"direction":23},[],{"type":39,"text":357,"spans":358,"direction":23},"It's essential to keep the size of headings, paragraphs, margins, borders, and spacing consistent across all your pages and elements. Always use the same button styles to ensure a harmonious result. In short, the key word for your website's design: consistency.",[],{"type":39,"text":158,"spans":360,"direction":23},[],{"type":39,"text":362,"spans":363,"direction":23},"Also make sure not to illustrate your website with graphic elements from different styles (some icons in flat design and others in 3D, for example), to avoid creating a visual inconsistency.",[],{"type":39,"text":365,"spans":366,"direction":23},"\nTo define this, if it isn't already set in your company's brand guidelines, there are many free tools available, such as: ",[],{"type":61,"text":368,"spans":369,"direction":23},"The palette explorer, which gives you harmonious tones",[370],{"start":371,"end":372,"type":373,"data":374},4,20,"hyperlink",{"link_type":375,"url":376,"target":377},"Web","https://color.adobe.com/fr/explore","_blank",{"type":61,"text":379,"spans":380,"direction":23},"The Adobe Color Wheel tool",[381],{"start":371,"end":382,"type":373,"data":383},26,{"link_type":375,"url":384,"target":377},"https://color.adobe.com/fr/create/color-wheel",{"type":61,"text":386,"spans":387,"direction":23},"The Google Font catalog, to select your fonts",[388],{"start":371,"end":389,"type":373,"data":390},15,{"link_type":375,"url":391,"target":377},"https://fonts.google.com/",{"type":39,"text":158,"spans":393,"direction":23},[],{"type":39,"text":158,"spans":395,"direction":23},[],{"type":39,"text":397,"spans":398,"direction":23},"Using Digitevent as your event website builder? Head to your event's visual identity settings so your brand guidelines apply automatically to every page you create afterward.",[],{"type":39,"text":158,"spans":400,"direction":23},[],{"type":344,"text":402,"spans":403,"direction":23},"Think about the user journey ",[404],{"start":34,"end":405,"type":44},29,{"type":39,"text":407,"spans":408,"direction":23},"When creating an event website, it's essential to anticipate your attendees' journey through your site. Focus on the concrete benefits of your event: what people will learn there, and what it's for.\n",[],{"type":39,"text":410,"spans":411,"direction":23},"Of course, mention the essentials (where, when, how to get there) as well as a brief overview of the event's topic.",[],{"type":39,"text":413,"spans":414,"direction":23},"Constantly ask yourself which information is most important to show, and how to build harmony between all these elements and pieces of information, taking care not to overload your pages.",[],{"type":39,"text":158,"spans":416,"direction":23},[],{"type":39,"text":418,"spans":419,"direction":23},"Anticipate your attendees' journey: are your call-to-action buttons clearly visible and prominently placed? ",[],{"type":39,"text":158,"spans":421,"direction":23},[],{"type":344,"text":423,"spans":424,"direction":23},"Use page structures designed for conversion",[425],{"start":34,"end":105,"type":44},{"type":39,"text":427,"spans":428,"direction":23},"Certain page structures, including the so-called F-pattern and Z-pattern, are among the best ways to drive conversions on a web page:",[],{"type":39,"text":430,"spans":431,"direction":23}," ",[],{"type":433,"url":434,"alt":435,"copyright":8,"dimensions":436,"id":439,"edit":440},"image","https://images.prismic.io/digi-www/5c66f2db-9ab3-478f-9130-f95e33cc5e2f_f.png?auto=format,compress","F-shaped page",{"width":437,"height":438},976,496,"YORi3RIAACUAWcEx",{"x":34,"y":34,"zoom":35,"background":36},{"type":39,"text":442,"spans":443,"direction":23},"Example of an F-pattern page, photo credit: Wix",[444],{"start":34,"end":445,"type":151},47,{"type":39,"text":158,"spans":447,"direction":23},[],{"type":433,"url":449,"alt":450,"copyright":8,"dimensions":451,"id":454,"edit":455},"https://images.prismic.io/digi-www/9a5ef6da-6ef4-45f6-a78b-ef14f8b39173_z.png?auto=format,compress","Example of an event page",{"width":452,"height":453},972,493,"YORi9xIAACQAWcGs",{"x":34,"y":34,"zoom":35,"background":36},{"type":39,"text":457,"spans":458,"direction":23},"Example of a Z-pattern page, photo credit: Wix",[459],{"start":34,"end":460,"type":151},46,{"type":39,"text":158,"spans":462,"direction":23},[],{"type":39,"text":464,"spans":465,"direction":23},"These structures help your attendees focus on your website's goal: registering for your event.",[],{"type":39,"text":158,"spans":467,"direction":23},[],{"type":39,"text":469,"spans":470,"direction":23},"At Digitevent, we've built these types of structures directly into our event website design tool. In just a few clicks, you can add modular, polished blocks to each page to easily design your website.",[],{"type":39,"text":158,"spans":472,"direction":23},[],{"type":344,"text":474,"spans":475,"direction":23},"Illustrate your website ",[476],{"start":34,"end":477,"type":44},24,{"type":39,"text":479,"spans":480,"direction":23},"The power of images no longer needs proving. This is also true for website design: a site with images and illustrations will be far more engaging than one that contains only text.",[],{"type":39,"text":158,"spans":482,"direction":23},[],{"type":39,"text":484,"spans":485,"direction":23},"So illustrate your text with quality images that are consistent with one another. Watch out for copyright: either use your own visuals, or choose from royalty-free image libraries.",[],{"type":39,"text":158,"spans":487,"direction":23},[],{"type":39,"text":489,"spans":490,"direction":23},"Digitevent's extra touch? The platform natively includes access to Unsplash, a free image library. What's more, there's no image size restriction: your photos are automatically adapted to your attendees' screen size.",[],{"type":39,"text":158,"spans":492,"direction":23},[],{"type":344,"text":494,"spans":495,"direction":23},"Think about search engine optimization (SEO)",[496],{"start":34,"end":74,"type":44},{"type":39,"text":498,"spans":499,"direction":23},"Thinking about SEO from the moment you create your event website can greatly improve your event's visibility. By optimizing certain pages for relevant keywords (such as the event's name, theme, or location), you increase your chances of appearing in search results when potential attendees search for this type of event.",[],{"type":39,"text":158,"spans":501,"direction":23},[],{"type":39,"text":503,"spans":504,"direction":23},"Good SEO relies in particular on: ",[],{"type":61,"text":506,"spans":507,"direction":23},"A clear page structure",[],{"type":61,"text":509,"spans":510,"direction":23},"Well-organized headings",[],{"type":61,"text":512,"spans":513,"direction":23},"Descriptive content ",[],{"type":61,"text":515,"spans":516,"direction":23},"The natural inclusion of keywords related to your event",[],{"type":39,"text":158,"spans":518,"direction":23},[],{"type":39,"text":158,"spans":520,"direction":23},[],{"type":39,"text":522,"spans":523,"direction":23},"Essential information such as the agenda, speakers, or registration details should also be easily accessible and well structured so search engines can interpret it correctly.",[],{"type":39,"text":158,"spans":525,"direction":23},[],{"type":39,"text":527,"spans":528,"direction":23},"Finally, SEO can also help extend your event's visibility over time. A well-optimized event website can keep generating traffic before, during, and even after the event, while strengthening your brand's or organization's reputation. ",[],{"type":39,"text":158,"spans":530,"direction":23},[],{"type":39,"text":532,"spans":533,"direction":23},"To go further, discover our tips for boosting your website's visibility with SEO.\n",[534],{"start":389,"end":535,"type":373,"data":536},80,{"link_type":375,"url":537,"target":377},"https://www.digitevent.com/en/blog/event-website-seo-guide",{"type":344,"text":539,"spans":540,"direction":23},"Have the guarantee of a secure, GDPR-compliant website",[541],{"start":34,"end":542,"type":44},54,{"type":39,"text":544,"spans":545,"direction":23},"Of course, your website will collect information about your attendees. You can link it to a Google Analytics account, which means placing cookies on your visitors' computers.\n\nTo remain GDPR-compliant, you must obtain consent and detail your privacy policy. ",[],{"type":39,"text":547,"spans":548,"direction":23},"Also check that your website is secure and uses HTTPS.",[],{"type":39,"text":158,"spans":550,"direction":23},[],{"type":39,"text":552,"spans":553,"direction":23},"With Digitevent, these security and compliance requirements are built directly into the platform. Our solution is notably ISO 27001 certified, the leading international standard for information security management, which guarantees strict processes are in place to protect organizers' and attendees' data. ",[],{"type":39,"text":158,"spans":555,"direction":23},[],{"type":39,"text":557,"spans":558,"direction":23},"What's more, all exchanges are secured via HTTPS/SSL, passwords are encrypted, and data is hosted on secure infrastructure located in the European Union. Finally, Digitevent applies strict access management and internal protection rules to ensure the confidentiality and integrity of the data collected during your events. ",[],{"type":39,"text":158,"spans":560,"direction":23},[],{"type":344,"text":562,"spans":563,"direction":23},"Test and retest everything ",[564],{"start":34,"end":206,"type":44},{"type":39,"text":566,"spans":567,"direction":23},"Finally, it's essential to thoroughly test your website, as if you were a visitor. To do this, ask five colleagues to visit your event website, ideally using five different devices and browsers. Don't say anything throughout the test, and listen to every comment, noting each difficulty your colleagues encounter. ",[],{"type":39,"text":158,"spans":569,"direction":23},[],{"type":39,"text":571,"spans":572,"direction":23},"This step is crucial so you can then send your registration invitations with total peace of mind.",[],{"type":39,"text":158,"spans":574,"direction":23},[],{"type":46,"text":576,"spans":577,"direction":23},"What tools can you use to create an event website?",[578],{"start":34,"end":579,"type":44},50,{"type":39,"text":581,"spans":582,"direction":23},"Several solutions exist for creating a website dedicated to your event. The choice generally depends on your technical skill level, your event management needs, and the level of customization you want for your event website. Some solutions are designed for building standard websites, while others are built specifically for organizing events and managing attendees.",[],{"type":39,"text":158,"spans":584,"direction":23},[],{"type":344,"text":586,"spans":587,"direction":23},"Standard CMS platforms",[],{"type":39,"text":589,"spans":590,"direction":23},"CMS (Content Management System) platforms are popular solutions for building websites. They let you design fully customized websites, often with a site editor and numerous plugins.\n",[],{"type":39,"text":592,"spans":593,"direction":23},"Examples include WordPress, Webflow, or Wix.\n",[],{"type":39,"text":595,"spans":596,"direction":23},"Advantages:",[],{"type":61,"text":598,"spans":599,"direction":23},"Great customization flexibility to design a personalized event website or a bespoke site tailored to your brand image.",[600],{"start":34,"end":303,"type":44},{"type":61,"text":602,"spans":603,"direction":23},"A large ecosystem of plugins and integrations to add features like online ticketing, ticket sales, email sending, or forms to manage registrations.",[604],{"start":34,"end":214,"type":44},{"type":39,"text":323,"spans":606,"direction":23},[],{"type":39,"text":608,"spans":609,"direction":23},"Drawbacks: ",[],{"type":61,"text":611,"spans":612,"direction":23},"More technical setup - building a website can be complex without development skills or the help of a web agency.",[613],{"start":34,"end":614,"type":44},21,{"type":61,"text":616,"spans":617,"direction":23},"Event website features (ticketing, access control, attendee engagement) often rely on several plugins that need to be installed and configured.",[618],{"start":619,"end":620,"type":44},86,142,{"type":61,"text":622,"spans":623,"direction":23},"Regular maintenance required : updates, security, hosting, domain name management, and legal aspects.",[624],{"start":34,"end":405,"type":44},{"type":39,"text":158,"spans":626,"direction":23},[],{"type":39,"text":158,"spans":628,"direction":23},[],{"type":344,"text":630,"spans":631,"direction":23},"No-code tools",[],{"type":39,"text":633,"spans":634,"direction":23},"No-code tools let you build your website easily thanks to an intuitive interface and ready-to-use site templates. They're often used to quickly create a mini event website or a page dedicated to an event.",[],{"type":39,"text":158,"spans":636,"direction":23},[],{"type":39,"text":638,"spans":639,"direction":23},"Examples include Tilda, Framer, or Squarespace.\n",[],{"type":39,"text":641,"spans":642,"direction":23},"Advantages: ",[],{"type":61,"text":644,"spans":645,"direction":23},"Creating a personalized event website without technical skills, thanks to templates or site models.",[646],{"start":34,"end":647,"type":44},62,{"type":61,"text":649,"spans":650,"direction":23},"Simple visual interface for easily designing your pages.",[651],{"start":34,"end":477,"type":44},{"type":61,"text":653,"spans":654,"direction":23},"Fast deployment for one-off events or event landing pages.",[655],{"start":34,"end":313,"type":44},{"type":39,"text":323,"spans":657,"direction":23},[],{"type":39,"text":608,"spans":659,"direction":23},[],{"type":61,"text":661,"spans":662,"direction":23},"Limited event features: attendee management, online ticketing, or access control often require external tools.",[663],{"start":34,"end":664,"type":44},23,{"type":61,"text":666,"spans":667,"direction":23},"Lower scalability for more complex events, such as a trade show or a cultural event.",[668],{"start":34,"end":669,"type":44},41,{"type":39,"text":158,"spans":671,"direction":23},[],{"type":39,"text":158,"spans":673,"direction":23},[],{"type":344,"text":675,"spans":676,"direction":23},"Event platforms",[],{"type":39,"text":678,"spans":679,"direction":23},"Some solutions are specially designed for event management. They combine event website creation, ticketing, attendee management, and event communication tools in a single management platform.",[],{"type":39,"text":158,"spans":681,"direction":23},[],{"type":39,"text":683,"spans":684,"direction":23},"Their main benefit? Features that are 100% dedicated to events: managing registrations, ticket sales, access control, sending emails, and real-time attendee management. ",[],{"type":39,"text":158,"spans":686,"direction":23},[],{"type":39,"text":688,"spans":689,"direction":23},"They also let you centralize your entire event organization: the event website, attendee database, communications, and reporting are all brought together in a single tool.",[],{"type":39,"text":158,"spans":691,"direction":23},[],{"type":39,"text":693,"spans":694,"direction":23},"Used well, these platforms save organizers real time: they get a bespoke, easily customizable event website without going through a web agency or a complex website build.\n",[],{"type":39,"text":696,"spans":697,"direction":23},"If you want to create an event website quickly while benefiting from comprehensive event management tools, a specialized platform like Digitevent can save you precious time. The solution lets you easily design a personalized event website, manage registrations and online ticketing, communicate with your attendees, and control access, all from an intuitive interface designed for professional event organizers.",[],{"type":39,"text":699,"spans":700,"direction":23},"\nWant to see how to create and manage your event website with Digitevent? Request a free demo and discover how the platform can simplify the organization of your events.",[701],{"start":702,"end":703,"type":373,"data":704},74,93,{"link_type":375,"url":705,"target":377},"https://www.digitevent.com/fr",{"type":39,"text":158,"spans":707,"direction":23},[],{"type":39,"text":709,"spans":710,"direction":23},"V2 - 14/04/2026",[711],{"start":34,"end":389,"type":44},[713],{"primary":714,"items":722,"id":724,"slice_type":232,"slice_label":8},{"seo_title":715,"seo_meta_descriptions":718},[716],{"type":39,"text":331,"spans":717},[],[719],{"type":39,"text":720,"spans":721,"direction":23},"Creating an effective event website means combining aesthetics and conversion. Discover 7 best practices for turning your visitors into attendees.",[],[723],{},"seo$077b66fc-08fb-4ec9-a8a5-5255659a50a5",{"id":726,"lang":235,"type":9,"uid":727},"akYmtBIAACoAyuC9","bonnes-pratiques-pour-creer-le-site-devenement-parfait",{"id":729,"uid":730,"url":8,"type":9,"tags":731,"first_publication_date":732,"slugs":733,"linked_documents":735,"lang":16,"data":736,"_source":1681},"en_blog_article_plateforme-evenementielle","event-management-platform",[11],"2026-07-02T10:07:54+0000",[734],"comment-choisir-sa-plateforme-evenementielle-",[],{"distribution":11,"article_title":737,"author_name":251,"publication_date":741,"banner_image":742,"article_content":749,"main_tag":218,"body":1667},[738],{"type":20,"text":739,"spans":740,"direction":23},"How to choose your event platform?",[],"2026-03-24T09:00:00+0000",{"dimensions":743,"alt":745,"copyright":8,"url":746,"id":747,"edit":748},{"width":28,"height":744},601,"Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.","https://images.prismic.io/digi-www/acFH3pGXnQHGY21__Gemini_Generated_Image_cqpjscqpjscqpjsc-1.webp?auto=format%2Ccompress&rect=0%2C0%2C899%2C600&w=900&h=601","acFH3pGXnQHGY21_",{"x":34,"y":34,"zoom":35,"background":36},[750,758,763,765,768,770,773,783,786,791,794,796,799,802,807,811,816,818,820,823,825,828,831,835,840,844,848,850,852,855,857,860,863,865,868,871,877,879,882,889,892,900,904,909,914,916,918,921,923,926,929,932,936,940,944,948,950,952,955,957,960,963,966,969,974,978,982,984,986,989,992,994,1007,1009,1012,1015,1021,1023,1028,1030,1034,1038,1043,1047,1055,1057,1059,1062,1064,1067,1071,1074,1078,1082,1086,1090,1092,1094,1101,1106,1109,1111,1114,1116,1119,1122,1125,1129,1133,1137,1141,1145,1147,1149,1152,1154,1157,1165,1168,1175,1180,1184,1188,1192,1194,1196,1199,1201,1204,1207,1210,1219,1227,1229,1231,1234,1237,1239,1242,1245,1248,1252,1256,1260,1264,1266,1268,1271,1273,1276,1279,1282,1286,1290,1294,1298,1300,1302,1306,1308,1311,1317,1321,1324,1327,1330,1333,1336,1338,1340,1343,1345,1348,1351,1354,1358,1362,1366,1368,1370,1376,1378,1381,1384,1387,1389,1392,1395,1398,1402,1409,1413,1417,1419,1421,1424,1427,1430,1434,1438,1442,1446,1448,1450,1453,1456,1459,1463,1467,1475,1479,1481,1483,1486,1489,1492,1496,1500,1504,1508,1510,1512,1515,1518,1521,1525,1529,1533,1537,1539,1541,1544,1550,1553,1557,1564,1568,1572,1576,1580,1582,1584,1587,1589,1592,1595,1597,1601,1605,1609,1613,1615,1617,1620,1622,1625,1628,1631,1635,1642,1646,1648,1651,1654,1657,1660,1662],{"type":39,"text":751,"spans":752,"direction":23},"Wondering how to choose an event platform that's genuinely suited to your professional events? Between registration tools, ticketing solutions, event apps, and event management software, the choice is vast, and sometimes confusing. \n",[753],{"start":754,"end":755,"type":373,"data":756},160,185,{"link_type":375,"url":757,"target":377},"https://www.digitevent.com/en/blog/corporate-event-management-software",{"type":39,"text":759,"spans":760,"direction":23},"Here's the complete guide to choosing the event platform that will help you manage your events more efficiently and improve your attendees' experience.",[761],{"start":762,"end":43,"type":44},7,{"type":39,"text":158,"spans":764,"direction":23},[],{"type":46,"text":766,"spans":767,"direction":23},"What is an event platform, and what is it really for?",[],{"type":39,"text":158,"spans":769,"direction":23},[],{"type":344,"text":771,"spans":772,"direction":23},"Event platform vs. “a la carte” tools",[],{"type":39,"text":774,"spans":775,"direction":23},"For a long time, organizers used several tools to manage an event: a ticketing software, an emailing tool for invitations, a spreadsheet for attendee management, a check-in tool, etc. ",[776,781],{"start":777,"end":778,"type":373,"data":779},69,87,{"link_type":375,"url":780,"target":377},"https://www.digitevent.com/en/blog/ticketing-software",{"start":778,"end":782,"type":44},89,{"type":39,"text":784,"spans":785,"direction":23},"The result? A complex organization, scattered data, and a lot of time lost to coordination.",[],{"type":39,"text":787,"spans":788,"direction":23},"By contrast, a complete event platform centralizes all these features in a single tool. ",[789],{"start":389,"end":790,"type":44},38,{"type":39,"text":792,"spans":793,"direction":23},"In practice, you move from a stack of tools to a global event solution, designed to manage every stage of your event and centralize attendee data.",[],{"type":39,"text":158,"spans":795,"direction":23},[],{"type":344,"text":797,"spans":798,"direction":23},"Who are event platforms for?",[],{"type":39,"text":800,"spans":801,"direction":23},"Today, event management platforms are used across many roles. And for good reason: they make life easier for every team involved in organizing an event.",[],{"type":61,"text":803,"spans":804,"direction":23},"Marketing and communication teams use them to generate leads, build brand visibility, and manage invitations.",[805],{"start":34,"end":806,"type":44},33,{"type":61,"text":808,"spans":809,"direction":23},"Event managers and event agencies rely on these tools to run logistics, registration, and the attendee experience.",[810],{"start":34,"end":806,"type":44},{"type":61,"text":812,"spans":813,"direction":23},"Sales or HR teams use them to organize client, partner, or employee events.",[814],{"start":34,"end":815,"type":44},17,{"type":39,"text":158,"spans":817,"direction":23},[],{"type":39,"text":158,"spans":819,"direction":23},[],{"type":39,"text":821,"spans":822,"direction":23},"Either way, the promise stays the same: better event organization, time saved, and centralized data.",[],{"type":39,"text":158,"spans":824,"direction":23},[],{"type":344,"text":826,"spans":827,"direction":23},"The 4 functions of an event platform",[],{"type":39,"text":829,"spans":830,"direction":23},"A professional event platform generally covers four main functions, each matching a key stage in organizing an event.",[],{"type":61,"text":832,"spans":833,"direction":23},"Attracting attendees: registration pages, invitations, ticketing",[834],{"start":34,"end":372,"type":44},{"type":61,"text":836,"spans":837,"direction":23},"Managing the event: attendee database, program, event logistics ",[838],{"start":34,"end":839,"type":44},18,{"type":61,"text":841,"spans":842,"direction":23},"Engaging attendees: networking, personalized agenda, event app",[843],{"start":34,"end":839,"type":44},{"type":61,"text":845,"spans":846,"direction":23},"Measuring results: statistics, performance analysis (attendance, satisfaction, ROI)",[847],{"start":34,"end":815,"type":44},{"type":39,"text":158,"spans":849,"direction":23},[],{"type":39,"text":158,"spans":851,"direction":23},[],{"type":39,"text":853,"spans":854,"direction":23},"In other words, an event management platform lets you run the entire event lifecycle, from registration through post-event analysis.",[],{"type":39,"text":158,"spans":856,"direction":23},[],{"type":46,"text":858,"spans":859,"direction":23},"What are the benefits of an event platform?",[],{"type":39,"text":861,"spans":862,"direction":23},"Organizing a professional event involves many teams, tools, and processes. Invitations, registration, logistics, communication, attendee follow-up: coordination can quickly become complex. This is exactly where an event platform comes in.",[],{"type":39,"text":158,"spans":864,"direction":23},[],{"type":344,"text":866,"spans":867,"direction":23},"Centralize to save time (and reduce errors)",[],{"type":39,"text":869,"spans":870,"direction":23},"When an event is managed with several tools, data ends up scattered. The result: files passed back and forth between teams, a higher risk of errors in attendee lists, time-consuming repetitive tasks, and harder coordination.",[],{"type":39,"text":872,"spans":873,"direction":23},"An event management platform centralizes all information in one place. In practice, you get a single tool to manage your event from start to finish. Fewer manual steps, less risk of error, and above all, much less time lost.",[874],{"start":875,"end":876,"type":44},94,147,{"type":39,"text":158,"spans":878,"direction":23},[],{"type":344,"text":880,"spans":881,"direction":23},"Standardized processes for better-organized events",[],{"type":39,"text":883,"spans":884,"direction":23},"When a company organizes several events a year (conferences, seminars, trade shows, client events, etc.), processes can quickly start to vary from one project to the next.",[885],{"start":886,"end":777,"type":373,"data":887},61,{"link_type":375,"url":888,"target":377},"https://www.digitevent.com/en/blog/organize-corporate-seminar-guide",{"type":39,"text":890,"spans":891,"direction":23},"With an event platform, you can standardize your organization, for example through:",[],{"type":61,"text":893,"spans":894,"direction":23},"Templates for registration pages or event websites",[895,897],{"start":34,"end":896,"type":44},32,{"start":898,"end":579,"type":373,"data":899},36,{"link_type":375,"url":537,"target":377},{"type":61,"text":901,"spans":902,"direction":23},"Email templates and invitations",[903],{"start":34,"end":389,"type":44},{"type":61,"text":905,"spans":906,"direction":23},"Automated workflows for registration",[907],{"start":34,"end":908,"type":44},19,{"type":61,"text":910,"spans":911,"direction":23},"Clear management of roles and permissions",[912],{"start":34,"end":913,"type":44},25,{"type":39,"text":158,"spans":915,"direction":23},[],{"type":39,"text":158,"spans":917,"direction":23},[],{"type":39,"text":919,"spans":920,"direction":23},"The result: every event becomes easier to organize. Teams become more efficient, event management runs more smoothly, and new projects launch much faster.",[],{"type":39,"text":158,"spans":922,"direction":23},[],{"type":344,"text":924,"spans":925,"direction":23},"Clear oversight thanks to a “single source of truth”",[],{"type":39,"text":927,"spans":928,"direction":23},"An event isn't just about organizing it, you also need to measure its impact. How many attendees were actually there? What level of engagement during the conferences? How many leads were generated?",[],{"type":39,"text":930,"spans":931,"direction":23},"An event management platform makes it easy to answer these questions, thanks to:",[],{"type":61,"text":933,"spans":934,"direction":23},"Real-time dashboards",[935],{"start":34,"end":372,"type":44},{"type":61,"text":937,"spans":938,"direction":23},"Attendee data exports",[939],{"start":34,"end":614,"type":44},{"type":61,"text":941,"spans":942,"direction":23},"Registration and attendance statistics",[943],{"start":34,"end":790,"type":44},{"type":61,"text":945,"spans":946,"direction":23},"Syncing with your CRM or marketing tools",[947],{"start":34,"end":614,"type":44},{"type":39,"text":158,"spans":949,"direction":23},[],{"type":39,"text":158,"spans":951,"direction":23},[],{"type":39,"text":953,"spans":954,"direction":23},"This gives you a single source of truth to analyze your events' performance and improve the next ones.",[],{"type":39,"text":158,"spans":956,"direction":23},[],{"type":46,"text":958,"spans":959,"direction":23},"What are the key criteria for choosing your tool?",[],{"type":344,"text":961,"spans":962,"direction":23},"Must-haves for the attendee experience",[],{"type":39,"text":964,"spans":965,"direction":23},"A successful event starts with a smooth user experience. Every interaction with your attendees (before, during, and after the event) should be simple, intuitive, and consistent with your brand image.",[],{"type":39,"text":967,"spans":968,"direction":23},"A high-performing event platform must therefore support the entire attendee journey: ",[],{"type":61,"text":970,"spans":971,"direction":23},"Before the event: browsing the event website or landing pages, quick and simple registration, choosing workshops or sessions from the program, practical information to prepare for attending.",[972],{"start":34,"end":973,"type":44},16,{"type":61,"text":975,"spans":976,"direction":23},"On the day : event access and fast check-in, a personalized agenda, networking or matchmaking between attendees, useful notifications during the event.",[977],{"start":34,"end":97,"type":44},{"type":61,"text":979,"spans":980,"direction":23},"After the event: follow-up communications, satisfaction surveys, access to replays for hybrid or digital events",[981],{"start":34,"end":389,"type":44},{"type":39,"text":158,"spans":983,"direction":23},[],{"type":39,"text":158,"spans":985,"direction":23},[],{"type":39,"text":987,"spans":988,"direction":23},"But that's not all. The quality of the attendee experience also depends on customizing your platform to your brand colors, the platform's stability (it needs to handle large volumes of traffic), and an offline mode to run check-in even without a connection.",[],{"type":39,"text":990,"spans":991,"direction":23},"Keep this in mind: a smooth experience for your attendees becomes a reassuring one for organizers.",[],{"type":39,"text":158,"spans":993,"direction":23},[],{"type":39,"text":995,"spans":996,"direction":23},"💬 “Too many organizers still choose their platform based on features alone. In reality, the real difference comes down to user experience and data management. The success of an event mostly comes down to how smooth and personalized the experience is for the attendee: simple registration, fast check-in, easy interactions, post-event follow-up. A good event platform should orchestrate this entire journey, while helping organizers run their projects through data. And this centralization of event management then lets them save time to reinvest in designing a distinctive, memorable experience. ”, Cannelle Guinet, Customer Success ",[997,999,1002,1006],{"start":34,"end":998,"type":151},595,{"start":1000,"end":1001,"type":151},596,598,{"start":1001,"end":1003,"type":373,"data":1004},634,{"link_type":375,"url":1005,"target":377},"https://www.linkedin.com/in/cannelle-guinet-43781222a/",{"start":1001,"end":1003,"type":44},{"type":39,"text":158,"spans":1008,"direction":23},[],{"type":344,"text":1010,"spans":1011,"direction":23},"Must-haves for production ",[],{"type":39,"text":1013,"spans":1014,"direction":23},"Organizing an event is a complex project. Between managing registrations, coordinating speakers, on-site logistics, and communication, event teams need a simple, reliable tool.",[],{"type":39,"text":1016,"spans":1017,"direction":23},"The first thing to check is therefore the usability of the event platform. A good solution should let you quickly create an event, manage registrations and invitations, edit content easily, and manage attendees without complicated steps.",[1018],{"start":1019,"end":1020,"type":44},42,73,{"type":39,"text":158,"spans":1022,"direction":23},[],{"type":39,"text":1024,"spans":1025,"direction":23},"Next, customer support is a criterion that's often underestimated, yet essential. In practice, you need to be able to count on responsive support, fast technical assistance, and a hotline available on the day in case something unexpected happens. ",[1026],{"start":1027,"end":50,"type":44},6,{"type":39,"text":158,"spans":1029,"direction":23},[],{"type":39,"text":1031,"spans":1032,"direction":23},"Finally, some platforms may offer useful additional services, such as: ",[1033],{"start":313,"end":116,"type":44},{"type":61,"text":1035,"spans":1036,"direction":23},"Strategic support for your events",[1037],{"start":34,"end":815,"type":44},{"type":61,"text":1039,"spans":1040,"direction":23},"On-site teams",[1041],{"start":34,"end":1042,"type":44},13,{"type":61,"text":1044,"spans":1045,"direction":23},"Access control equipment rental",[1046],{"start":34,"end":303,"type":44},{"type":61,"text":1048,"spans":1049,"direction":23},"Printing of event badges",[1050,1054],{"start":1051,"end":477,"type":373,"data":1052},12,{"link_type":375,"url":1053,"target":377},"https://www.digitevent.com/fr/blog/badge-evenementiel",{"start":34,"end":477,"type":44},{"type":39,"text":158,"spans":1056,"direction":23},[],{"type":39,"text":158,"spans":1058,"direction":23},[],{"type":39,"text":1060,"spans":1061,"direction":23},"These services can make a real difference when organizing large-scale events.",[],{"type":39,"text":158,"spans":1063,"direction":23},[],{"type":344,"text":1065,"spans":1066,"direction":23},"Must-haves for data",[],{"type":39,"text":1068,"spans":1069,"direction":23},"Today, an event is also a strategic lever for marketing data. Your platform should therefore let you easily collect, analyze, and use the information tied to your events.",[1070],{"start":382,"end":116,"type":44},{"type":39,"text":1072,"spans":1073,"direction":23},"This includes:",[],{"type":61,"text":1075,"spans":1076,"direction":23},"Tracking your event KPIs",[1077],{"start":34,"end":477,"type":44},{"type":61,"text":1079,"spans":1080,"direction":23},"Monitoring registration and attendance rates",[1081],{"start":34,"end":74,"type":44},{"type":61,"text":1083,"spans":1084,"direction":23},"Analyzing attendee engagement",[1085],{"start":34,"end":405,"type":44},{"type":61,"text":1087,"spans":1088,"direction":23},"Measuring satisfaction",[1089],{"start":34,"end":50,"type":44},{"type":39,"text":158,"spans":1091,"direction":23},[],{"type":39,"text":158,"spans":1093,"direction":23},[],{"type":39,"text":1095,"spans":1096,"direction":23},"For B2B events, it's also essential to be able to track generated leads and analyze interactions between attendees.",[1097],{"start":371,"end":1098,"type":373,"data":1099},14,{"link_type":375,"url":1100,"target":377},"https://www.digitevent.com/en/blog/b2b-events-marketing",{"type":39,"text":1102,"spans":1103,"direction":23},"Finally, always check the platform's integration capabilities. A good solution should be able to connect to your existing tools: CRM, marketing tools, analytics solutions, etc. ",[1104],{"start":1105,"end":886,"type":44},37,{"type":39,"text":1107,"spans":1108,"direction":23},"This ensures your event data feeds directly into your marketing and sales strategy, so your event becomes a genuine source of value.",[],{"type":39,"text":158,"spans":1110,"direction":23},[],{"type":46,"text":1112,"spans":1113,"direction":23},"7 key steps to choosing your event platform",[],{"type":39,"text":158,"spans":1115,"direction":23},[],{"type":344,"text":1117,"spans":1118,"direction":23},"Step 1: clarify your goals ",[],{"type":39,"text":1120,"spans":1121,"direction":23},"Even before comparing solutions on the market, start with a simple question: why are you organizing these events? ",[],{"type":39,"text":1123,"spans":1124,"direction":23},"Goals can vary widely from one company to another:",[],{"type":61,"text":1126,"spans":1127,"direction":23},"Generating marketing leads",[1128],{"start":34,"end":382,"type":44},{"type":61,"text":1130,"spans":1131,"direction":23},"Building your brand's visibility",[1132],{"start":34,"end":896,"type":44},{"type":61,"text":1134,"spans":1135,"direction":23},"Building loyalty with clients or partners",[1136],{"start":34,"end":973,"type":44},{"type":61,"text":1138,"spans":1139,"direction":23},"Organizing internal HR events",[1140],{"start":34,"end":405,"type":44},{"type":61,"text":1142,"spans":1143,"direction":23},"Building a community around your company ",[1144],{"start":34,"end":372,"type":44},{"type":39,"text":158,"spans":1146,"direction":23},[],{"type":39,"text":158,"spans":1148,"direction":23},[],{"type":39,"text":1150,"spans":1151,"direction":23},"In practice, these goals will shape the features you need, as well as the data and performance indicators to track. In other words: your event strategy should guide your choice of platform.",[],{"type":39,"text":158,"spans":1153,"direction":23},[],{"type":344,"text":1155,"spans":1156,"direction":23},"Step 2: map out your events ",[],{"type":39,"text":1158,"spans":1159,"direction":23},"Not every company organizes the same kind of events. Some run a few internal seminars a year. Others run international conferences or trade shows bringing together several thousand attendees.",[1160],{"start":1161,"end":1162,"type":373,"data":1163},134,145,{"link_type":375,"url":1164,"target":377},"https://www.digitevent.com/en/blog/trade-show-organization",{"type":39,"text":1166,"spans":1167,"direction":23},"So take the time to identify:",[],{"type":61,"text":1169,"spans":1170,"direction":23},"The types of events you organize (conferences, trade shows, seminars, client events, etc.)",[1171,1174],{"start":371,"end":908,"type":373,"data":1172},{"link_type":375,"url":1173,"target":377},"https://www.digitevent.com/en/blog/event-type-according-to-objective",{"start":34,"end":896,"type":44},{"type":61,"text":1176,"spans":1177,"direction":23},"The format: in-person, hybrid, or online event",[1178],{"start":34,"end":1179,"type":44},10,{"type":61,"text":1181,"spans":1182,"direction":23},"The average number of attendees",[1183],{"start":34,"end":303,"type":44},{"type":61,"text":1185,"spans":1186,"direction":23},"How often you hold events during the year",[1187],{"start":34,"end":669,"type":44},{"type":61,"text":1189,"spans":1190,"direction":23},"Logistical complexity: multiple rooms, multiple venues, streaming, etc.",[1191],{"start":34,"end":614,"type":44},{"type":39,"text":158,"spans":1193,"direction":23},[],{"type":39,"text":158,"spans":1195,"direction":23},[],{"type":39,"text":1197,"spans":1198,"direction":23},"This mapping will help you choose a solution that can handle your events at their real scale.",[],{"type":39,"text":158,"spans":1200,"direction":23},[],{"type":344,"text":1202,"spans":1203,"direction":23},"Step 3: formalize your “must-haves” vs. “nice-to-haves”",[],{"type":39,"text":1205,"spans":1206,"direction":23},"Every event platform offers plenty of features. But not all of them are essential.",[],{"type":39,"text":1208,"spans":1209,"direction":23},"To make your choice easier, sort your needs into two categories:",[],{"type":61,"text":1211,"spans":1212,"direction":23},"Essential features: registration management, event website creation, ticketing and payment, access control and check-in, event reporting, etc. ",[1213,1214],{"start":34,"end":839,"type":44},{"start":1215,"end":1216,"type":373,"data":1217},111,119,{"link_type":375,"url":1218,"target":377},"https://www.digitevent.com/en/blog/check-in-app-guide",{"type":61,"text":1220,"spans":1221,"direction":23},"Secondary features: advanced networking, event mobile app, AI matchmaking, social wall, community features, etc. ",[1222,1223],{"start":34,"end":839,"type":44},{"start":669,"end":1224,"type":373,"data":1225},57,{"link_type":375,"url":1226,"target":377},"https://www.digitevent.com/en/blog/why-adopt-event-app",{"type":39,"text":158,"spans":1228,"direction":23},[],{"type":39,"text":158,"spans":1230,"direction":23},[],{"type":39,"text":1232,"spans":1233,"direction":23},"Think in terms of features, but also your requirements around security standards, usability, and the vendor's commitment to their tool's performance.",[],{"type":39,"text":1235,"spans":1236,"direction":23},"This prioritization helps you choose an event platform that truly fits how you work.",[],{"type":39,"text":158,"spans":1238,"direction":23},[],{"type":344,"text":1240,"spans":1241,"direction":23},"Step 4: demand data centralization ",[],{"type":39,"text":1243,"spans":1244,"direction":23},"One of the biggest benefits of an event management platform is data centralization.",[],{"type":39,"text":1246,"spans":1247,"direction":23},"Your solution should let you:",[],{"type":61,"text":1249,"spans":1250,"direction":23},"Centralize your attendee database",[1251],{"start":34,"end":806,"type":44},{"type":61,"text":1253,"spans":1254,"direction":23},"Keep a history of your events",[1255],{"start":34,"end":405,"type":44},{"type":61,"text":1257,"spans":1258,"direction":23},"Segment your guests",[1259],{"start":34,"end":908,"type":44},{"type":61,"text":1261,"spans":1262,"direction":23},"Sync data with your CRM",[1263],{"start":34,"end":664,"type":44},{"type":39,"text":158,"spans":1265,"direction":23},[],{"type":39,"text":158,"spans":1267,"direction":23},[],{"type":39,"text":1269,"spans":1270,"direction":23},"This way, your events become a strategic source of marketing and sales data.",[],{"type":39,"text":158,"spans":1272,"direction":23},[],{"type":344,"text":1274,"spans":1275,"direction":23},"Step 5: secure compliance and governance ",[],{"type":39,"text":1277,"spans":1278,"direction":23},"Managing attendee data comes with regulatory obligations.",[],{"type":39,"text":1280,"spans":1281,"direction":23},"Your platform must therefore be:",[],{"type":61,"text":1283,"spans":1284,"direction":23},"GDPR-compliant",[1285],{"start":34,"end":1098,"type":44},{"type":61,"text":1287,"spans":1288,"direction":23},"Transparent about data management",[1289],{"start":34,"end":806,"type":44},{"type":61,"text":1291,"spans":1292,"direction":23},"Compliant with consent and retention rules",[1293],{"start":34,"end":1019,"type":44},{"type":61,"text":1295,"spans":1296,"direction":23},"ISO 27001 certified",[1297],{"start":34,"end":908,"type":44},{"type":39,"text":158,"spans":1299,"direction":23},[],{"type":39,"text":158,"spans":1301,"direction":23},[],{"type":39,"text":1303,"spans":1304,"direction":23},"Also check role and permission management, especially if several teams or partners can work on managing your events.",[1305],{"start":97,"end":669,"type":44},{"type":39,"text":158,"spans":1307,"direction":23},[],{"type":344,"text":1309,"spans":1310,"direction":23},"Step 6: test with a real case",[],{"type":39,"text":1312,"spans":1313,"direction":23},"Nothing replaces a hands-on test. Ideally, run a POC (Proof of Concept) on a real event, for example an internal event, a small seminar, or a smaller-scale conference. ",[1314],{"start":1315,"end":1316,"type":44},49,71,{"type":39,"text":1318,"spans":1319,"direction":23},"Define success criteria up front:",[1320],{"start":762,"end":664,"type":44},{"type":61,"text":1322,"spans":1323,"direction":23},"Ease of creating the event",[],{"type":61,"text":1325,"spans":1326,"direction":23},"Simplicity of registration",[],{"type":61,"text":1328,"spans":1329,"direction":23},"Smoothness of check-in",[],{"type":61,"text":1331,"spans":1332,"direction":23},"Quality of the data collected",[],{"type":61,"text":1334,"spans":1335,"direction":23},"Attendee satisfaction ",[],{"type":39,"text":158,"spans":1337,"direction":23},[],{"type":39,"text":158,"spans":1339,"direction":23},[],{"type":39,"text":1341,"spans":1342,"direction":23},"This test validates how the platform performs in real use.",[],{"type":39,"text":158,"spans":1344,"direction":23},[],{"type":344,"text":1346,"spans":1347,"direction":23},"Step 7: measure ROI ",[],{"type":39,"text":1349,"spans":1350,"direction":23},"Last step: measure your event platform's ROI before, during, and after the event. ",[],{"type":39,"text":1352,"spans":1353,"direction":23},"Analyze: ",[],{"type":61,"text":1355,"spans":1356,"direction":23},"Before the event: invitation performance and the registration rate.",[1357],{"start":34,"end":973,"type":44},{"type":61,"text":1359,"spans":1360,"direction":23},"During the event: the actual attendance rate, attendee engagement, networking interactions, etc. ",[1361],{"start":34,"end":973,"type":44},{"type":61,"text":1363,"spans":1364,"direction":23},"After the event: attendee satisfaction, leads generated, marketing or sales impact",[1365],{"start":34,"end":389,"type":44},{"type":39,"text":158,"spans":1367,"direction":23},[],{"type":39,"text":158,"spans":1369,"direction":23},[],{"type":39,"text":1371,"spans":1372,"direction":23},"To go further on this topic, check out our article on the essential event KPIs to prove your ROI and defend your budget. These indicators will help you run your events like true strategic projects.",[1373],{"start":405,"end":1216,"type":373,"data":1374},{"link_type":375,"url":1375,"target":377},"https://www.digitevent.com/en/blog/event-kpis",{"type":39,"text":158,"spans":1377,"direction":23},[],{"type":46,"text":1379,"spans":1380,"direction":23},"What features should you demand from an event platform?",[],{"type":39,"text":1382,"spans":1383,"direction":23},"Not all event platforms offer the same capabilities. Some are limited to registration or ticketing, while others cover the entire event management process, from communication through performance analysis.",[],{"type":39,"text":1385,"spans":1386,"direction":23},"If you want to choose a complete event platform, certain features are non-negotiable. Here are the main ones.",[],{"type":39,"text":158,"spans":1388,"direction":23},[],{"type":344,"text":1390,"spans":1391,"direction":23},"Registration, ticketing, and attendee journey",[],{"type":39,"text":1393,"spans":1394,"direction":23},"A good event management platform should simplify the whole registration phase.",[],{"type":39,"text":1396,"spans":1397,"direction":23},"Essential features:",[],{"type":61,"text":1399,"spans":1400,"direction":23},"Configurable registration forms",[1401],{"start":34,"end":303,"type":44},{"type":61,"text":1403,"spans":1404,"direction":23},"Invitation management and RSVP",[1405,1408],{"start":34,"end":614,"type":373,"data":1406},{"link_type":375,"url":1407,"target":377},"https://www.digitevent.com/en/blog/professional-event-invitation",{"start":34,"end":298,"type":44},{"type":61,"text":1410,"spans":1411,"direction":23},"Ticketing and online payment (if needed)",[1412],{"start":34,"end":405,"type":44},{"type":61,"text":1414,"spans":1415,"direction":23},"Automated transactional emails: confirmation, ticket delivery, practical information",[1416],{"start":34,"end":298,"type":44},{"type":39,"text":158,"spans":1418,"direction":23},[],{"type":39,"text":158,"spans":1420,"direction":23},[],{"type":344,"text":1422,"spans":1423,"direction":23},"Attendee management and database",[],{"type":39,"text":1425,"spans":1426,"direction":23},"An event generates a lot of information. Your platform should therefore let you centralize attendee data.",[],{"type":39,"text":1428,"spans":1429,"direction":23},"Key features:",[],{"type":61,"text":1431,"spans":1432,"direction":23},"Attendee directory",[1433],{"start":34,"end":839,"type":44},{"type":61,"text":1435,"spans":1436,"direction":23},"Segmenting your database, to target different types of guests: VIPs, prospects, clients, press, partners, etc.",[1437],{"start":34,"end":477,"type":44},{"type":61,"text":1439,"spans":1440,"direction":23},"Multi-event history",[1441],{"start":34,"end":908,"type":44},{"type":61,"text":1443,"spans":1444,"direction":23},"Data export or CRM sync",[1445],{"start":34,"end":97,"type":44},{"type":39,"text":158,"spans":1447,"direction":23},[],{"type":39,"text":158,"spans":1449,"direction":23},[],{"type":344,"text":1451,"spans":1452,"direction":23},"Communication and marketing automation",[],{"type":39,"text":1454,"spans":1455,"direction":23},"A high-performing event platform should also make your communication easier.",[],{"type":39,"text":1457,"spans":1458,"direction":23},"Important features:",[],{"type":61,"text":1460,"spans":1461,"direction":23},"Creating event websites or landing pages",[1462],{"start":34,"end":664,"type":44},{"type":61,"text":1464,"spans":1465,"direction":23},"Email campaigns and no-show follow-ups",[1466],{"start":34,"end":389,"type":44},{"type":61,"text":1468,"spans":1469,"direction":23},"Automated scenarios: registration confirmation, day-before reminder, post-event feedback, etc.",[1470,1471],{"start":34,"end":908,"type":44},{"start":777,"end":1472,"type":373,"data":1473},79,{"link_type":375,"url":1474,"target":377},"https://www.digitevent.com/en/blog/post-event-strategy",{"type":61,"text":1476,"spans":1477,"direction":23},"UTM tracking to measure performance",[1478],{"start":34,"end":1051,"type":44},{"type":39,"text":158,"spans":1480,"direction":23},[],{"type":39,"text":158,"spans":1482,"direction":23},[],{"type":344,"text":1484,"spans":1485,"direction":23},"Content and program management",[],{"type":39,"text":1487,"spans":1488,"direction":23},"Program management is a central part of organizing an event.",[],{"type":39,"text":1490,"spans":1491,"direction":23},"Expected features: ",[],{"type":61,"text":1493,"spans":1494,"direction":23},"Scheduling for conferences, workshops, or sessions",[1495],{"start":34,"end":382,"type":44},{"type":61,"text":1497,"spans":1498,"direction":23},"Speaker management",[1499],{"start":34,"end":839,"type":44},{"type":61,"text":1501,"spans":1502,"direction":23},"Dedicated pages for the event's sponsors or partners",[1503],{"start":34,"end":389,"type":44},{"type":61,"text":1505,"spans":1506,"direction":23},"Streaming or replay for hybrid or digital events",[1507],{"start":34,"end":908,"type":44},{"type":39,"text":158,"spans":1509,"direction":23},[],{"type":39,"text":158,"spans":1511,"direction":23},[],{"type":344,"text":1513,"spans":1514,"direction":23},"Check-in, access control, and on-site logistics",[],{"type":39,"text":1516,"spans":1517,"direction":23},"On the day, everything needs to run smoothly. ",[],{"type":39,"text":1519,"spans":1520,"direction":23},"A professional event platform should therefore offer:",[],{"type":61,"text":1522,"spans":1523,"direction":23},"Mobile check-in via QR code",[1524],{"start":34,"end":389,"type":44},{"type":61,"text":1526,"spans":1527,"direction":23},"Queue management and arrivals",[1528],{"start":34,"end":973,"type":44},{"type":61,"text":1530,"spans":1531,"direction":23},"Printing and managing event badges",[1532],{"start":34,"end":313,"type":44},{"type":61,"text":1534,"spans":1535,"direction":23},"Real-time attendance statistics",[1536],{"start":34,"end":303,"type":44},{"type":39,"text":158,"spans":1538,"direction":23},[],{"type":39,"text":158,"spans":1540,"direction":23},[],{"type":344,"text":1542,"spans":1543,"direction":23},"Attendee interaction and engagement",[],{"type":39,"text":1545,"spans":1546,"direction":23},"Today, an event is no longer just a program: modern platforms offer tools to boost attendee engagement.",[1547],{"start":1548,"end":1549,"type":44},77,102,{"type":39,"text":1551,"spans":1552,"direction":23},"For example: ",[],{"type":61,"text":1554,"spans":1555,"direction":23},"Networking between attendees, to improve interaction",[1556],{"start":34,"end":308,"type":44},{"type":61,"text":1558,"spans":1559,"direction":23},"Matchmaking, by AI or by criteria",[1560,1563],{"start":34,"end":97,"type":373,"data":1561},{"link_type":375,"url":1562,"target":377},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"start":34,"end":97,"type":44},{"type":61,"text":1565,"spans":1566,"direction":23},"Personalized sessions and agenda",[1567],{"start":34,"end":896,"type":44},{"type":61,"text":1569,"spans":1570,"direction":23},"Mobile event app",[1571],{"start":34,"end":973,"type":44},{"type":61,"text":1573,"spans":1574,"direction":23},"Chat or messaging",[1575],{"start":34,"end":815,"type":44},{"type":61,"text":1577,"spans":1578,"direction":23},"Social Wall",[1579],{"start":34,"end":97,"type":44},{"type":39,"text":158,"spans":1581,"direction":23},[],{"type":39,"text":158,"spans":1583,"direction":23},[],{"type":39,"text":1585,"spans":1586,"direction":23},"These features improve the user experience and encourage interaction.",[],{"type":39,"text":158,"spans":1588,"direction":23},[],{"type":344,"text":1590,"spans":1591,"direction":23},"Data, analytics, and ROI",[],{"type":39,"text":1593,"spans":1594,"direction":23},"An event management platform should also let you measure the real impact of your events.",[],{"type":39,"text":1396,"spans":1596,"direction":23},[],{"type":61,"text":1598,"spans":1599,"direction":23},"Tracking event KPIs: registration rate vs. attendance rate,",[1600],{"start":34,"end":614,"type":44},{"type":61,"text":1602,"spans":1603,"direction":23},"Satisfaction surveys and NPS",[1604],{"start":34,"end":308,"type":44},{"type":61,"text":1606,"spans":1607,"direction":23},"Personalized dashboard",[1608],{"start":34,"end":50,"type":44},{"type":61,"text":1610,"spans":1611,"direction":23},"Tracking generated leads (for B2B events)",[1612],{"start":34,"end":477,"type":44},{"type":39,"text":158,"spans":1614,"direction":23},[],{"type":39,"text":158,"spans":1616,"direction":23},[],{"type":39,"text":1618,"spans":1619,"direction":23},"This data lets you assess your events' performance and improve future editions.",[],{"type":39,"text":158,"spans":1621,"direction":23},[],{"type":344,"text":1623,"spans":1624,"direction":23},"Integrations, security, and compliance",[],{"type":39,"text":1626,"spans":1627,"direction":23},"Finally, your platform needs to integrate with your digital ecosystem.",[],{"type":39,"text":1629,"spans":1630,"direction":23},"Key features: ",[],{"type":61,"text":1632,"spans":1633,"direction":23},"Integration with your CRM (HubSpot, Salesforce, etc.)",[1634],{"start":34,"end":913,"type":44},{"type":61,"text":1636,"spans":1637,"direction":23},"GDPR compliance , including consent management, secure data retention, right to be forgotten, etc.",[1638,1641],{"start":34,"end":389,"type":373,"data":1639},{"link_type":375,"url":1640,"target":377},"https://www.digitevent.com/en/blog/gdpr-events-the-top-5-tips-not-to-be-missed",{"start":34,"end":973,"type":44},{"type":61,"text":1643,"spans":1644,"direction":23},"Role and permission management",[1645],{"start":34,"end":298,"type":44},{"type":39,"text":323,"spans":1647,"direction":23},[],{"type":39,"text":1649,"spans":1650,"direction":23},"You'll have gathered by now: choosing your tool shapes not only your event management, but also your marketing strategy and the attendee experience you want to offer.\n",[],{"type":39,"text":1652,"spans":1653,"direction":23},"The best event platforms handle the entire production and tracking chain for events, as well as the whole user journey.\n",[],{"type":39,"text":1655,"spans":1656,"direction":23},"That's precisely the goal of a solution like Digitevent.",[],{"type":39,"text":1658,"spans":1659,"direction":23},"And if you want to see concretely how a complete event management platform can simplify your organization and improve your events, the simplest way is still to try it. ",[],{"type":39,"text":158,"spans":1661,"direction":23},[],{"type":39,"text":1663,"spans":1664,"direction":23},"Request a Digitevent demo to see the platform in action.",[1665],{"start":34,"end":913,"type":373,"data":1666},{"link_type":375,"url":705,"target":377},[1668],{"primary":1669,"items":1678,"id":1680,"slice_type":232,"slice_label":8},{"seo_title":1670,"seo_meta_descriptions":1674},[1671],{"type":39,"text":1672,"spans":1673,"direction":23},"How to choose an event platform? The complete guide",[],[1675],{"type":39,"text":1676,"spans":1677,"direction":23},"Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events",[],[1679],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"id":1682,"lang":235,"type":9,"uid":1683},"akYmuhIAACgAyuDR","plateforme-evenementielle",{"id":1685,"uid":1686,"url":8,"type":9,"tags":1687,"first_publication_date":1688,"slugs":1689,"linked_documents":1691,"lang":16,"data":1692,"_source":1896},"en_blog_article_creer-email-corporate-engageant-evenements","14-mistakes-to-avoid-in-your-corporate-emails",[11],"2026-07-02T10:07:49+0000",[1690],"14-erreurs-a-eviter-dans-vos-emails-evenementiels",[],{"distribution":11,"article_title":1693,"author_name":1697,"publication_date":1698,"banner_image":1699,"article_content":1707,"main_tag":218,"body":1882},[1694],{"type":20,"text":1695,"spans":1696},"14 mistakes to avoid in your event emails",[],"Syrian FIS","2020-07-21T22:00:00+0000",{"dimensions":1700,"alt":1701,"copyright":8,"url":1702,"id":1703,"edit":1704},{"width":28,"height":28},"engaging corporate email","https://images.prismic.io/digi-www/8b77bfdd-2ab6-4578-9245-9aabfa7c2b74_email.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1111%2C1111&w=900&h=900","XxFbsRAAACQAEzBT",{"x":34,"y":34,"zoom":1705,"background":1706},0.9,"#fff",[1708,1712,1714,1717,1719,1722,1724,1727,1729,1732,1734,1740,1742,1749,1751,1754,1757,1763,1765,1768,1770,1773,1775,1786,1788,1796,1798,1801,1803,1806,1808,1811,1814,1816,1819,1821,1824,1826,1834,1836,1839,1842,1845,1848,1851,1854,1856,1859,1861,1864,1866,1869,1872,1874],{"type":39,"text":1709,"spans":1710,"direction":23},"Creating a good email is not an easy task.",[1711],{"start":34,"end":1019,"type":44},{"type":39,"text":158,"spans":1713,"direction":23},[],{"type":39,"text":1715,"spans":1716,"direction":23},"For those who don't have a particular knack for writing or marketing, the situation can quickly turn into a headache.",[],{"type":39,"text":158,"spans":1718,"direction":23},[],{"type":39,"text":1720,"spans":1721,"direction":23},"But don't lose sight of your email's objective: as an organizer, you want your guests to tell you whether YES or NO they will attend. Always keep this idea in mind while writing your email.",[],{"type":39,"text":158,"spans":1723,"direction":23},[],{"type":39,"text":1725,"spans":1726,"direction":23},"For your guests to read and respond to your invitation email, it's essential to work thoroughly on the two parts that make up a good email:",[],{"type":39,"text":158,"spans":1728,"direction":23},[],{"type":46,"text":1730,"spans":1731,"direction":23},"1) The form",[],{"type":39,"text":158,"spans":1733,"direction":23},[],{"type":39,"text":1735,"spans":1736,"direction":23},"The form of an email is its appearance. It's an element that is too often overlooked in emailing, but essential: many event organizers make mistakes in the form of their communications rather than the substance. Guests are more likely to click on emails with a polished design than on a body of text with no \"soul\".",[1737],{"start":1738,"end":1739,"type":44},64,84,{"type":39,"text":158,"spans":1741,"direction":23},[],{"type":39,"text":1743,"spans":1744,"direction":23},"Everything needs to be pleasing to the eye for your participants, so that no irritant (a minor annoyance, something unpleasant) disrupts the person reading your email. The structure of your email should be consistent and make people want to read it all the way through.",[1745],{"start":1548,"end":1746,"type":373,"data":1747},85,{"link_type":375,"url":1748,"target":377},"https://www.definitions-marketing.com/definition/irritant-client-consommateur/#:~:text=Un%20irritant%20client%20est%2C%20comme,d'achat%20ou%20parcours%20client.&text=La%20nature%20des%20irritants%20client,%C3%A0%20chaque%20domaine%20d'activit%C3%A9.",{"type":39,"text":158,"spans":1750,"direction":23},[],{"type":39,"text":1752,"spans":1753,"direction":23},"With this goal in mind, you can work with your own HTML editor or use Drag & Drop: this lets you customize every detail. You can also use a drag-and-drop editor like the one offered by Digitevent:",[],{"type":39,"text":1755,"spans":1756,"direction":23},"bad email vs good email",[],{"type":61,"text":1758,"spans":1759,"direction":23},"Feel free to insert images, banners from your company, the logo, or any other reassuring graphic element. Also remember to edit the sender name and put your company's name there (this is also a feature available with Digitevent).",[1760],{"start":1761,"end":1762,"type":44},78,88,{"type":39,"text":158,"spans":1764,"direction":23},[],{"type":61,"text":1766,"spans":1767,"direction":23},"The spacing of your email is also a detail not to take lightly: avoid the mistake of \"wall of text\" emails and the opposite, emails that are too spaced out with 2 line breaks after every sentence. Also avoid overly long lists.",[],{"type":39,"text":158,"spans":1769,"direction":23},[],{"type":61,"text":1771,"spans":1772,"direction":23},"If you can, try starting your email with a touch of humor, an anecdote about your company's news, or another notable event of the moment (even a GIF or emojis, anything is possible).",[],{"type":39,"text":158,"spans":1774,"direction":23},[],{"type":61,"text":1776,"spans":1777,"direction":23},"Furthermore, it's clear that spelling mistakes can be a huge obstacle to your email's credibility (at first) but also to your entire event (later on). Don't forget that your registration email is often the first link between your event and your audience. So don't neglect spelling or grammar, which could tarnish all the work you did beforehand. We recommend writing your email in advance in Google Docs or running it through spell-checking software.",[1778,1781],{"start":1779,"end":1780,"type":44},202,216,{"start":1782,"end":1783,"type":373,"data":1784},426,449,{"link_type":375,"url":1785,"target":377},"https://www.coollibri.com/blog/meilleur-logiciel-correction-orthographique/",{"type":39,"text":158,"spans":1787,"direction":23},[],{"type":61,"text":1789,"spans":1790,"direction":23},"Finally, the registration buttons (often at the end of emails, also called Call To Action or CTAs) for your event should have enough contrast so that people can easily read the response options (so avoid blue text on a red background: this tool helps define pleasant contrasts). Try to apply a consistent style (all buttons have square/rounded borders, all use the same font, etc.) so you don't lose your reader among too many different graphic styles. Digitevent's email editor offers a theme feature to naturally generate a pleasant style guide.",[1791],{"start":1792,"end":1793,"type":373,"data":1794},235,244,{"link_type":375,"url":1795,"target":377},"https://webaim.org/resources/contrastchecker/",{"type":39,"text":158,"spans":1797,"direction":23},[],{"type":61,"text":1799,"spans":1800,"direction":23},"Test and proofread your email across all web browsers as well as on mobile and tablet to make sure it's responsive.",[],{"type":39,"text":158,"spans":1802,"direction":23},[],{"type":61,"text":1804,"spans":1805,"direction":23},"Check with your IT department (in the case of an internal event) that your email is deliverable, and add the domain to the \"whitelist\" (this is possible with Digitevent) for an excellent deliverability rate.",[],{"type":39,"text":158,"spans":1807,"direction":23},[],{"type":61,"text":1809,"spans":1810,"direction":23},"Do you segment the recipients you send your communications to? This lets you address personalized messages to different types of audiences within the same contact database to optimize your click-through rates.\n",[],{"type":61,"text":1812,"spans":1813,"direction":23},"Be careful not to send invitations to contacts who have already registered! You need software that can prevent errors and duplicates (in Digitevent, the software automatically detects duplicate emails and avoids them).",[],{"type":39,"text":158,"spans":1815,"direction":23},[],{"type":46,"text":1817,"spans":1818,"direction":23},"2) The substance",[],{"type":39,"text":158,"spans":1820,"direction":23},[],{"type":39,"text":1822,"spans":1823,"direction":23},"Your email shouldn't just be beautiful and pleasing to the eye. In fact, part 1 on form is now a basic prerequisite for good emailing results. The second part, the substance, should be as personalized as possible so your recipients get real value from your emails. The digital content you include in your emails should teach your participants something useful and interesting, and spark their interest.\n\nYour communication campaign strategy must go through a good email sender, to avoid high bounce rates and ensure optimal deliverability.\n\nYour message should align with your objectives. In events, everything has a purpose, even your email invitation campaigns! And don't think only about emailing: promote your event through your communication, social media, and the many other digital tools available to you.",[],{"type":39,"text":158,"spans":1825,"direction":23},[],{"type":39,"text":1827,"spans":1828,"direction":23},"The idea behind your email, in short, is to make people want to click, through impactful body text that's as personalized as possible (for this, we'll use the variables from the contact database).",[1829],{"start":1830,"end":1831,"type":373,"data":1832},159,168,{"link_type":375,"url":1833,"target":377},"https://support.digitevent.com/fr/support/solutions/articles/27000046091-composer-un-email",{"type":39,"text":158,"spans":1835,"direction":23},[],{"type":39,"text":1837,"spans":1838,"direction":23},"So what will truly make the difference in your communications is the substance:",[],{"type":61,"text":1840,"spans":1841,"direction":23},"Is your event email really meaningful?",[],{"type":61,"text":1843,"spans":1844,"direction":23},"Do you explain what the guest will get out of attending, so your audience feels engaged?",[],{"type":61,"text":1846,"spans":1847,"direction":23},"Make your readers want to attend events: use action verbs, write with a dynamic tone, and turn negative phrases like \"Feel free to stop by!\" into positive ones like \"Come say hello\", for example.",[],{"type":61,"text":1849,"spans":1850,"direction":23},"Do you briefly explain the program?",[],{"type":61,"text":1852,"spans":1853,"direction":23},"Are your dates clear and easy to understand in your body text and on your landing page (the page linking to event registration)?",[],{"type":39,"text":158,"spans":1855,"direction":23},[],{"type":39,"text":1857,"spans":1858,"direction":23},"If that's the case, your emailing and your event registration rate should be very (very) good (a good registration rate is 50%).",[],{"type":39,"text":158,"spans":1860,"direction":23},[],{"type":46,"text":1862,"spans":1863,"direction":23},"Conclusion:",[],{"type":39,"text":158,"spans":1865,"direction":23},[],{"type":39,"text":1867,"spans":1868,"direction":23},"For your email to be effective, reassure your contacts through your style guide, make sure to have colleagues proofread your email, and be sure to clearly explain the value of your event for your contacts, as well as its location and date.",[],{"type":39,"text":1870,"spans":1871,"direction":23},"A little bonus if it's an internal event: you see your colleagues every day and they're used to opening your emails regularly. So you shouldn't worry about a low open rate.",[],{"type":39,"text":158,"spans":1873,"direction":23},[],{"type":39,"text":1875,"spans":1876,"direction":23},"There you go, you're now ready to send a great corporate event invitation email! Feel free to do it with Digitevent's email sending tool for even more simplicity.",[1877],{"start":1878,"end":1879,"type":373,"data":1880},118,136,{"link_type":375,"url":1881,"target":377},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",[1883],{"primary":1884,"items":1893,"id":1895,"slice_type":232,"slice_label":8},{"seo_title":1885,"seo_meta_descriptions":1889},[1886],{"type":39,"text":1887,"spans":1888},"Create an engaging corporate email for your events",[],[1890],{"type":39,"text":1891,"spans":1892,"direction":23},"Writing a good email is an art. Discover how to capture your colleagues' attention and boost registrations for your events.",[],[1894],{},"seo$e5ab2d41-feb3-442f-8f35-2fed51a94755",{"id":1897,"lang":235,"type":9,"uid":1898},"akYmlRIAACsAyuBP","creer-email-corporate-engageant-evenements",[1900],{"id":1901,"uid":1902,"url":8,"type":1903,"tags":1904,"first_publication_date":1905,"slugs":1906,"linked_documents":1908,"lang":16,"data":1909,"_source":2206},"en_feature_solution-de-gestion-des-invitations-aux-evenements","saas-solutions-to-manage-participants-rsvp-invitations","feature",[],"2020-05-24T09:10:34+0000",[1907],"des-invitations-en-ligne-qui-arrivent-a-destination",[],{"feature_title":1910,"link_label":1914,"body":1915},[1911],{"type":20,"text":1912,"spans":1913,"direction":23},"Online invitations that reach their destination",[],"Invitations and reminders",[1916,1929,1960,1987,2014,2036,2058],{"primary":1917,"items":1926,"id":1928,"slice_type":232,"slice_label":8},{"seo_title":1918,"seo_meta_descriptions":1922},[1919],{"type":39,"text":1920,"spans":1921,"direction":23},"Event invitation management solution",[],[1923],{"type":39,"text":1924,"spans":1925,"direction":23},"Digitevent is the ideal platform for managing invitations and communication for corporate events (seminars, client evenings, conventions, etc.).",[],[1927],{},"seo$ee22030f-2e8a-46eb-870c-8bf6fa43ea67",{"primary":1930,"items":1955,"id":1958,"slice_type":1959,"slice_label":8},{"illustration_450px":1931,"media":1939,"highlight_title":1941,"highlight_subtitle":1946,"highlight_pitch":1950,"next_step_link_text":8,"next_step":1954},{"dimensions":1932,"alt":1935,"copyright":8,"url":1936,"id":1937,"edit":1938},{"width":1933,"height":1934},1116,1330,"Invitation management solution","https://images.prismic.io/digi-www/bcde7957-5b9e-423a-99de-58c1a2a592fe_invitation_bandeau_fr.png?auto=compress,format","YgKLUBIAACkAdkaM",{"x":34,"y":34,"zoom":35,"background":36},{"link_type":1940},"Any",[1942],{"type":46,"text":1943,"spans":1944},"In your image",[1945],{"start":34,"end":1042,"type":44},[1947],{"type":344,"text":1948,"spans":1949},"A simple and powerful email editor",[],[1951],{"type":39,"text":1952,"spans":1953,"direction":23},"Our online invitation design studio is simple, reliable, and stylish. It lets you create beautiful, responsive marketing campaigns that match your brand guidelines.",[],{"link_type":1940},[1956],{"question":8,"answer":1957},[],"2_cols_highlight$1fe3e951-998f-4662-ae14-0f7a9c57ef8f","2_cols_highlight",{"primary":1961,"items":1983,"id":1986,"slice_type":1959,"slice_label":8},{"illustration_450px":1962,"media":1968,"highlight_title":1969,"highlight_subtitle":1974,"highlight_pitch":1978,"next_step_link_text":8,"next_step":1982},{"dimensions":1963,"alt":1964,"copyright":8,"url":1965,"id":1966,"edit":1967},{"width":1933,"height":1934},"Contact list","https://images.prismic.io/digi-www/ac90dc79-b7f3-4f14-8af9-8e8a2c8d9fa5_imports+de+listes+de+contacts+%26+segmentation_fr.png?auto=compress,format","X9i-1RMAACEAus0w",{"x":34,"y":34,"zoom":35,"background":36},{"link_type":1940},[1970],{"type":46,"text":1971,"spans":1972},"Personalized for each recipient",[1973],{"start":34,"end":1051,"type":44},[1975],{"type":344,"text":1976,"spans":1977},"Mail merge and secure links",[],[1979],{"type":39,"text":1980,"spans":1981,"direction":23},"Each message (email or SMS) can include personal merge tags (name, company, or any other field) and a secure link to the event website. The form comes pre-filled to boost the response rate.",[],{"link_type":1940},[1984],{"question":8,"answer":1985},[],"2_cols_highlight$55639941-2d58-4441-b5c8-01ce4c0c7b52",{"primary":1988,"items":2010,"id":2013,"slice_type":1959,"slice_label":8},{"illustration_450px":1989,"media":1995,"highlight_title":1996,"highlight_subtitle":2001,"highlight_pitch":2005,"next_step_link_text":8,"next_step":2009},{"dimensions":1990,"alt":1991,"copyright":8,"url":1992,"id":1993,"edit":1994},{"width":1933,"height":1934},"Invitation statistics","https://images.prismic.io/digi-www/0f87b06b-4ad3-4539-be0f-a0ecb29ed7b8_scan_fr.png?auto=compress,format","X9i-3xMAACEAus1d",{"x":34,"y":34,"zoom":35,"background":36},{"link_type":1940},[1997],{"type":46,"text":1998,"spans":1999},"Precise tracking of every send",[2000],{"start":34,"end":973,"type":44},[2002],{"type":344,"text":2003,"spans":2004},"Put your statistics to work",[],[2006],{"type":39,"text":2007,"spans":2008,"direction":23},"For every send, get detailed real-time statistics (opens, clicks, spam reports, invalid emails) and improve the conversion of your invitation, follow-up, and reminder campaigns.",[],{"link_type":1940},[2011],{"question":8,"answer":2012},[],"2_cols_highlight$cb76bb51-0e07-44e5-b936-4cb6be46e75a",{"primary":2015,"items":2032,"id":2035,"slice_type":1959,"slice_label":8},{"illustration_450px":2016,"media":2017,"highlight_title":2018,"highlight_subtitle":2023,"highlight_pitch":2027,"next_step_link_text":8,"next_step":2031},{},{"link_type":1940},[2019],{"type":46,"text":2020,"spans":2021,"direction":23},"Compatible with your CRM",[2022],{"start":973,"end":477,"type":44},[2024],{"type":344,"text":2025,"spans":2026},"Import and segment your contacts",[],[2028],{"type":39,"text":2029,"spans":2030,"direction":23},"Import your guest lists (with all the fields you need) from Excel files or by connecting your CRM. Create filters to group your guests by category and tailor your event communication.",[],{"link_type":1940},[2033],{"question":8,"answer":2034},[],"2_cols_highlight$2e3263ab-99bb-4774-bd85-1160bd10c3fd",{"primary":2037,"items":2054,"id":2057,"slice_type":1959,"slice_label":8},{"illustration_450px":2038,"media":2039,"highlight_title":2040,"highlight_subtitle":2045,"highlight_pitch":2049,"next_step_link_text":8,"next_step":2053},{},{"link_type":1940},[2041],{"type":46,"text":2042,"spans":2043},"White-label",[2044],{"start":34,"end":97,"type":44},[2046],{"type":344,"text":2047,"spans":2048},"Optimize your deliverability",[],[2050],{"type":39,"text":2051,"spans":2052},"Customize your sender email address with your own domain name. Our technology is designed to minimize spam and optimize deliverability so every message reaches its target.",[],{"link_type":1940},[2055],{"question":8,"answer":2056},[],"2_cols_highlight$7b9824ef-8bf0-4216-8d75-cbb44ef1fe4f",{"primary":2059,"items":2064,"id":2204,"slice_type":2205,"slice_label":8},{"title":2060},[2061],{"type":344,"text":2062,"spans":2063,"direction":23},"Frequently asked questions",[],[2065,2081,2095,2120,2135,2150,2176],{"question":2066,"answer":2071},[2067],{"type":2068,"text":2069,"spans":2070,"direction":23},"heading4","What software should you use to manage event invitations and registrations?",[],[2072,2077],{"type":39,"text":2073,"spans":2074,"direction":23},"To effectively manage invitations and registrations for a professional event, it's best to use an all-in-one event management software. This type of solution centralizes invitation creation, email campaign sending, registration form management, and attendee tracking.",[2075],{"start":2076,"end":1161,"type":44},98,{"type":39,"text":2078,"spans":2079,"direction":23},"Platforms like Digitevent offer a complete approach: event website creation, contact list management, automated follow-ups, and performance analysis. This saves time, reduces errors, and improves the attendee experience.",[2080],{"start":389,"end":913,"type":44},{"question":2082,"answer":2086},[2083],{"type":2068,"text":2084,"spans":2085,"direction":23},"How do you customize an event invitation with your logo and colors?",[],[2087,2091],{"type":39,"text":2088,"spans":2089,"direction":23},"Customizing an event invitation comes down to following your brand guidelines: logo, colors, typography, and editorial tone. The goal is to keep your communication materials consistent and strengthen your brand image.",[2090],{"start":886,"end":1548,"type":44},{"type":39,"text":2092,"spans":2093,"direction":23},"To do this, it's a good idea to use customizable email templates or drag-and-drop editors that make it easy to add your visual elements. A well-branded invitation improves brand recognition and significantly boosts engagement.",[2094],{"start":898,"end":1738,"type":44},{"question":2096,"answer":2100},[2097],{"type":2068,"text":2098,"spans":2099,"direction":23},"How do you increase event registration rates?",[],[2101,2104,2107,2110,2113,2116],{"type":39,"text":2102,"spans":2103,"direction":23},"Several key levers help increase event registration rates:",[],{"type":61,"text":2105,"spans":2106,"direction":23},"A clear, engaging email subject line",[],{"type":61,"text":2108,"spans":2109,"direction":23},"A clear value proposition (program, speakers, benefits)",[],{"type":61,"text":2111,"spans":2112,"direction":23},"A quick, simple registration form",[],{"type":61,"text":2114,"spans":2115,"direction":23},"Targeted, automated follow-ups",[],{"type":39,"text":2117,"spans":2118,"direction":23},"Using a solution like Digitevent helps optimize every step: contact segmentation, smart follow-up scenarios, and real-time performance tracking. These features directly help improve conversions.",[2119],{"start":50,"end":896,"type":44},{"question":2121,"answer":2125},[2122],{"type":2068,"text":2123,"spans":2124,"direction":23},"Can you use your own domain name to send invitations?",[],[2126,2131],{"type":39,"text":2127,"spans":2128,"direction":23},"Yes, it's entirely possible (and even recommended) to use your own domain name to send event invitations. This strengthens the credibility of your emails and improves their deliverability.",[2129],{"start":2130,"end":1761,"type":44},67,{"type":39,"text":2132,"spans":2133,"direction":23},"In practice, this means configuring technical settings like SPF, DKIM, and DMARC, which authenticate your sends. The result: your emails are more likely to land in the inbox instead of spam, while also reinforcing your brand image.",[2134],{"start":116,"end":535,"type":44},{"question":2136,"answer":2140},[2137],{"type":2068,"text":2138,"spans":2139,"direction":23},"How do you send different invitations depending on attendee type (clients, employees, VIPs)?",[],[2141,2146],{"type":39,"text":2142,"spans":2143,"direction":23},"Sending personalized invitations based on attendee profiles relies on segmenting your contact database. This means creating groups (clients, prospects, VIPs, partners, employees) and tailoring the message to each one.",[2144],{"start":2145,"end":1549,"type":44},70,{"type":39,"text":2147,"spans":2148,"direction":23},"With a platform like Digitevent, you can easily segment your audiences and create targeted campaigns: specific content, adapted schedules, privileged access, or differentiated messages. This personalization greatly improves engagement and the relevance of your communications.",[2149],{"start":614,"end":303,"type":44},{"question":2151,"answer":2155},[2152],{"type":2068,"text":2153,"spans":2154,"direction":23},"How do you track responses and registrations after sending invitations?",[],[2156,2159,2162,2165,2168,2171],{"type":39,"text":2157,"spans":2158,"direction":23},"Tracking responses is key to steering an event toward success. It's important to have real-time access to indicators such as:",[],{"type":61,"text":2160,"spans":2161,"direction":23},"Email open rate",[],{"type":61,"text":2163,"spans":2164,"direction":23},"Click-through rate",[],{"type":61,"text":2166,"spans":2167,"direction":23},"Number of confirmed registrations",[],{"type":61,"text":2169,"spans":2170,"direction":23},"Potential no-shows",[],{"type":39,"text":2172,"spans":2173,"direction":23},"Event management tools typically offer analytics dashboards to track this data and adjust your campaigns (follow-ups, targeting, messaging) accordingly.",[2174],{"start":2175,"end":156,"type":44},39,{"question":2177,"answer":2181},[2178],{"type":2068,"text":2179,"spans":2180,"direction":23},"Why do my email invitations end up in spam, and how can you avoid it?",[],[2182,2185,2188,2191,2194,2197,2200],{"type":39,"text":2183,"spans":2184,"direction":23},"Invitation emails can end up in spam for several reasons: poor domain reputation, missing authentication (SPF, DKIM), overly promotional content, or an unqualified contact database.",[],{"type":39,"text":2186,"spans":2187,"direction":23},"To improve deliverability, it's recommended to:",[],{"type":61,"text":2189,"spans":2190,"direction":23},"Use an authenticated sending domain",[],{"type":61,"text":2192,"spans":2193,"direction":23},"Regularly clean your database",[],{"type":61,"text":2195,"spans":2196,"direction":23},"Avoid \"spammy\" words in the subject line and content",[],{"type":61,"text":2198,"spans":2199,"direction":23},"Maintain a good engagement rate",[],{"type":39,"text":2201,"spans":2202,"direction":23},"Solutions like Digitevent build in these best practices and support organizers in optimizing their email campaigns to maximize inbox delivery.",[2203],{"start":389,"end":913,"type":44},"faq$121a60d8-1e1b-48bc-9228-30267d58a5d3","faq",{"id":2207,"lang":235,"type":1903,"uid":2208},"Xso5zhEAACQAESVY","solution-de-gestion-des-invitations-aux-evenements",1785423822806]