[{"data":1,"prerenderedAt":2759},["ShallowReactive",2],{"top-banner-en":3,"blog-article-b2b-events-marketing-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":926,"relatedPages":2214},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":13,"slugs":14,"linked_documents":16,"lang":17,"data":18,"_source":922},"en_blog_article_evenementiel-b2b","b2b-events-marketing",null,"blog_article",[11,12],"conseil","global","2026-07-02T10:08:00+0000",[15],"evenementiel-b2b--le-levier-souvent-sous-exploite-des-marketeurs---et-comment-lactiver",[],"en-us",{"distribution":12,"article_title":19,"author_name":25,"publication_date":26,"banner_image":27,"article_content":38,"main_tag":906,"body":907},[20],{"type":21,"text":22,"spans":23,"direction":24},"heading1","B2B events: the (often underused) lever for marketers, and how to activate it",[],"ltr","Joy GRAND","2025-07-22T06:29:00+0000",{"dimensions":28,"alt":31,"copyright":8,"url":32,"id":33,"edit":34},{"width":29,"height":30},900,600,"Professionals chatting and networking at an in-person B2B event.","https://images.prismic.io/digi-www/aGzo2UMqNJQqHqnF_evenement-b2b-professionnels-header.webp?auto=format,compress","aGzo2UMqNJQqHqnF",{"x":35,"y":35,"zoom":36,"background":37},0,1,"transparent",[39,55,58,61,63,66,68,72,75,77,80,82,85,95,105,110,117,122,124,127,129,132,135,137,141,150,152,155,161,163,166,176,178,181,191,193,196,202,204,207,213,215,218,221,223,226,231,236,241,243,246,249,252,254,257,261,263,266,269,272,275,278,281,283,285,291,294,297,300,303,311,313,315,322,324,327,333,335,341,343,348,351,354,357,360,363,366,368,370,376,378,381,384,389,391,396,399,402,405,408,411,413,415,420,422,425,431,434,437,440,443,446,449,451,453,462,464,473,475,478,481,483,485,490,494,499,504,508,510,512,530,536,538,541,544,546,549,552,554,560,562,565,568,571,574,577,580,583,586,589,592,594,601,603,606,609,611,614,619,624,626,628,631,633,636,639,641,644,646,649,659,663,667,669,671,674,680,682,685,689,694,698,703,705,707,710,713,715,720,724,728,730,732,735,738,740,743,753,758,762,764,766,769,771,774,777,779,782,785,787,790,792,795,798,801,804,807,809,812,814,822,824,827,834,836,839,842,845,847,849,852,854,857,860,863,865,868,874,876,881,889,897,900],{"type":40,"text":41,"spans":42,"direction":24},"paragraph","Did you know that only 56% of B2B marketers use in-person events as a channel in their marketing strategy (Forbes)? That's a fairly low number, considering how much B2B decision-makers enjoy networking and meeting professionals live.",[43,51],{"start":44,"end":45,"type":46,"data":47},107,113,"hyperlink",{"link_type":48,"url":49,"target":50},"Web","https://www.forbes.com/advisor/business/software/content-marketing-statistics/","_blank",{"start":52,"end":53,"type":54},228,232,"em",{"type":40,"text":56,"spans":57,"direction":24},"",[],{"type":40,"text":59,"spans":60,"direction":24},"It has to be said: B2B events are a promising lever, yet often underused. The reason? A fear of spending too much time on them for too little business return. ",[],{"type":40,"text":56,"spans":62,"direction":24},[],{"type":40,"text":64,"spans":65,"direction":24},"In this complete guide, we reveal every step and key to success for turning events into a growth and visibility driver for your company. All without pulling your hair out!",[],{"type":40,"text":56,"spans":67,"direction":24},[],{"type":69,"text":70,"spans":71,"direction":24},"heading2","Why include an event strategy in your B2B marketing plan",[],{"type":40,"text":73,"spans":74,"direction":24},"Still relatively few B2B companies rely on event marketing to reach their audiences, often favoring other levers such as content marketing, advertising, or taking part in events run by other organizations.",[],{"type":40,"text":56,"spans":76,"direction":24},[],{"type":40,"text":78,"spans":79,"direction":24},"Yet B2B events hold real promise for a marketing strategy!",[],{"type":40,"text":56,"spans":81,"direction":24},[],{"type":40,"text":83,"spans":84,"direction":24},"With a well-run business-to-business event, you can: ",[],{"type":86,"text":87,"spans":88,"direction":24},"list-item","Bring more human contact into your marketing strategy. Even in B2B, \"people buy from people\": your prospects and customers buy from humans first, not from a company. Through your events, you can build direct interaction with them and create a relationship of trust.",[89,92],{"start":35,"end":90,"type":91},54,"strong",{"start":93,"end":94,"type":54},69,91,{"type":86,"text":96,"spans":97,"direction":24},"Speed up your sales funnel. By building this relationship of trust, you naturally boost your lead generation and business opportunities. A particularly valuable benefit for long sales cycles involving strategic accounts. That's why 73% of B2B decision-makers cite building business partnerships as the main reason that motivates them to attend a B2B event (Good Firms).",[98,100],{"start":35,"end":99,"type":91},26,{"start":101,"end":102,"type":46,"data":103},357,367,{"link_type":48,"url":104,"target":50},"https://www.goodfirms.co/resources/top-tips-b2b-event-management-registration-sponsorship",{"type":86,"text":106,"spans":107,"direction":24},"Strengthen your customer relationships and loyalty. You can use event formats dedicated to your existing customers to build a sense of belonging to a community.",[108],{"start":35,"end":109,"type":91},51,{"type":86,"text":111,"spans":112,"direction":24},"Improve your brand image. By organizing your own events, you showcase your company culture in vivo, boosting your brand's visibility.",[113,115],{"start":35,"end":114,"type":91},24,{"start":94,"end":116,"type":54},98,{"type":86,"text":118,"spans":119,"direction":24},"Create reusable marketing content. B2B events complement your content strategy. Film your conferences, showcase testimonials from happy customers, gather field data about your potential customers, and use that data in your marketing plan afterward.",[120],{"start":35,"end":121,"type":91},33,{"type":40,"text":56,"spans":123,"direction":24},[],{"type":40,"text":125,"spans":126,"direction":24},"Enough to make you want to get started, isn't it?",[],{"type":40,"text":56,"spans":128,"direction":24},[],{"type":69,"text":130,"spans":131,"direction":24},"6 types of B2B events to consider",[],{"type":40,"text":133,"spans":134,"direction":24},"To organize a successful event, you first need to know what format it will take. Here are a few event ideas to consider for your company.",[],{"type":40,"text":56,"spans":136,"direction":24},[],{"type":138,"text":139,"spans":140,"direction":24},"heading3","Conferences and keynotes",[],{"type":40,"text":142,"spans":143,"direction":24},"59.2% of B2B event organizers offer conferences open to their audiences (Good Firms). These events let you position your brand as a thought leader and build momentum around a topic your guests care about. Remotely, conferences and keynotes can take the form of webinars.",[144,148],{"start":145,"end":146,"type":46,"data":147},73,83,{"link_type":48,"url":104,"target":50},{"start":44,"end":149,"type":91},146,{"type":40,"text":56,"spans":151,"direction":24},[],{"type":138,"text":153,"spans":154,"direction":24},"Trade shows",[],{"type":40,"text":156,"spans":157,"direction":24},"Trade shows are marketplaces where your company connects attendees and exhibitors to create business opportunities between buyers and suppliers. This is also a chance for your brand to showcase its own products or services.",[158],{"start":159,"end":160,"type":91},85,143,{"type":40,"text":56,"spans":162,"direction":24},[],{"type":138,"text":164,"spans":165,"direction":24},"Networking events and professional speed dating",[],{"type":40,"text":167,"spans":168,"direction":24},"More than 91% of decision-makers cite networking as the main reason that motivates them (or not) to attend a B2B event (Good Firms). A good reason to launch networking events, which create business opportunities between attendees and help them grow their network. Formats here vary widely: dinners, cocktail parties, themed evenings, meetups, etc. ",[169,173],{"start":170,"end":171,"type":46,"data":172},120,130,{"link_type":48,"url":104,"target":50},{"start":174,"end":175,"type":91},182,229,{"type":40,"text":56,"spans":177,"direction":24},[],{"type":138,"text":179,"spans":180,"direction":24},"Seminars ",[],{"type":40,"text":182,"spans":183,"direction":24},"Seminars account for 52.9% of the event types organized by B2B companies (Good Firms). These are educational events aimed at educating the audience on a specific topic. They also let the organizing company generate qualified leads and build credibility for its expertise. ",[184,188],{"start":185,"end":186,"type":46,"data":187},74,84,{"link_type":48,"url":104,"target":50},{"start":189,"end":190,"type":91},125,167,{"type":40,"text":56,"spans":192,"direction":24},[],{"type":138,"text":194,"spans":195,"direction":24},"Workshops and training ",[],{"type":40,"text":197,"spans":198,"direction":24},"Consider creating this type of hands-on event, which helps develop the skills of your prospects and customers. Especially if your goal is to build customer loyalty!",[199],{"start":200,"end":201,"type":91},59,109,{"type":40,"text":56,"spans":203,"direction":24},[],{"type":138,"text":205,"spans":206,"direction":24},"Product roadshow ",[],{"type":40,"text":208,"spans":209,"direction":24},"Roadshows aren't reserved for big, well-known brands! Organize a series of events where your brand travels to different regions to showcase its product and connect with its audience across its various catchment areas.",[210],{"start":211,"end":212,"type":91},88,151,{"type":40,"text":56,"spans":214,"direction":24},[],{"type":138,"text":216,"spans":217,"direction":24},"In-person or digital event? ",[],{"type":40,"text":219,"spans":220,"direction":24},"With the rise of digital, B2B brands are increasingly turning to remote events such as webinars or online trade shows. While the costs for this type of event are inevitably lower, they aren't necessarily suited to every goal.",[],{"type":40,"text":56,"spans":222,"direction":24},[],{"type":40,"text":224,"spans":225,"direction":24},"Torn between an in-person or remote event? Here's how to choose: ",[],{"type":86,"text":227,"spans":228,"direction":24},"In-person events, while more expensive, are ideal for deep exchanges and relationship-building.",[229],{"start":35,"end":230,"type":91},16,{"type":86,"text":232,"spans":233,"direction":24},"Digital events are convenient, scalable, and well suited if your targets are spread across many locations, but be careful to keep your audience engaged behind their screens!",[234],{"start":35,"end":235,"type":91},14,{"type":86,"text":237,"spans":238,"direction":24},"Hybrid events are demanding to produce, but let you combine the impact of in-person with the extended reach of digital.\n",[239],{"start":35,"end":240,"type":91},13,{"type":40,"text":56,"spans":242,"direction":24},[],{"type":40,"text":244,"spans":245,"direction":24},"It's up to you to choose the format that will hit home with your prospects and customers!",[],{"type":69,"text":247,"spans":248,"direction":24},"5 steps to define your B2B event strategy",[],{"type":40,"text":250,"spans":251,"direction":24},"Want to launch a B2B event strategy that fuels your growth? Here are the key steps to follow.",[],{"type":40,"text":56,"spans":253,"direction":24},[],{"type":138,"text":255,"spans":256,"direction":24},"Define your event goals",[],{"type":40,"text":258,"spans":259,"direction":24},"First, you need to align your event with your organization's marketing and sales strategy. Your event should serve your company's overall ambition: speeding up acquisition, driving upsell, building credibility for a new offer, etc.",[260],{"start":201,"end":149,"type":91},{"type":40,"text":56,"spans":262,"direction":24},[],{"type":40,"text":264,"spans":265,"direction":24},"So select your goals, drawing inspiration from the benefits outlined earlier in this article: ",[],{"type":86,"text":267,"spans":268,"direction":24},"Lead generation ",[],{"type":86,"text":270,"spans":271,"direction":24},"Speeding up your sales cycle",[],{"type":86,"text":273,"spans":274,"direction":24},"Customer loyalty",[],{"type":86,"text":276,"spans":277,"direction":24},"Building your brand's reputation",[],{"type":86,"text":279,"spans":280,"direction":24},"Evangelizing your market. ",[],{"type":40,"text":56,"spans":282,"direction":24},[],{"type":40,"text":56,"spans":284,"direction":24},[],{"type":40,"text":286,"spans":287,"direction":24},"Select a maximum of two goals to ensure clear execution of your strategy.",[288],{"start":289,"end":290,"type":91},7,29,{"type":40,"text":292,"spans":293,"direction":24},"Finally, link a KPI to each goal, for example: ",[],{"type":86,"text":295,"spans":296,"direction":24},"For lead generation: number of registrations, attendance rate, number of qualified leads generated, etc. ",[],{"type":86,"text":298,"spans":299,"direction":24},"For speeding up your sales cycle: number of post-event meetings generated, conversion of invited leads, etc. ",[],{"type":86,"text":301,"spans":302,"direction":24},"For customer loyalty: satisfaction rate, post-event repurchase rate, NPS, etc. ",[],{"type":86,"text":304,"spans":305,"direction":24},"For building your brand's visibility: number of social media shares, number of mentions of the event on LinkedIn, etc. ",[306],{"start":307,"end":308,"type":46,"data":309},4,36,{"link_type":48,"url":310,"target":50},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"type":40,"text":56,"spans":312,"direction":24},[],{"type":40,"text":56,"spans":314,"direction":24},[],{"type":40,"text":316,"spans":317,"direction":24},"For 79% of B2B event organizers, attendee numbers are the most relevant KPI, and for 64%, it's the sales generated directly or indirectly by the event (Good Firms). Worth emulating!",[318],{"start":319,"end":320,"type":46,"data":321},152,162,{"link_type":48,"url":104,"target":50},{"type":40,"text":56,"spans":323,"direction":24},[],{"type":138,"text":325,"spans":326,"direction":24},"Choose your event's targeting ",[],{"type":40,"text":328,"spans":329,"direction":24},"95% of B2B event managers say their event's performance depends above all on the choice of audience and the quality of targeting (Good Firms). A good reason to take a close look at the topic and study your target precisely.",[330],{"start":171,"end":331,"type":46,"data":332},140,{"link_type":48,"url":104,"target":50},{"type":40,"text":56,"spans":334,"direction":24},[],{"type":40,"text":336,"spans":337,"direction":24},"To do this, define your priority personas. Are they your existing customers? Your warm prospects? A still-cold audience whose interest you need to spark? Influencers in your\n industry? Potential business partners? Don't hesitate to segment your targets, so you can then tailor your communication, or even the activities during the event itself.",[338],{"start":339,"end":340,"type":91},19,41,{"type":40,"text":56,"spans":342,"direction":24},[],{"type":40,"text":344,"spans":345,"direction":24},"Then study the profile of your target audience (if you haven't already). The goal: determine what its expectations are when it comes to B2B events: ",[346],{"start":347,"end":149,"type":91},93,{"type":86,"text":349,"spans":350,"direction":24},"Which topics or themes resonate with its current challenges?",[],{"type":86,"text":352,"spans":353,"direction":24},"What types of content does it consume: case studies, benchmarks, trends, concrete solutions, etc.?",[],{"type":86,"text":355,"spans":356,"direction":24},"What formats does it prefer: conferences, workshops, panel discussions, demos, case studies, etc.?",[],{"type":86,"text":358,"spans":359,"direction":24},"What constraints does it have in terms of time and mobility?",[],{"type":86,"text":361,"spans":362,"direction":24},"What are its goals when attending a B2B event: learning, discovering trends, networking, etc.?",[],{"type":86,"text":364,"spans":365,"direction":24},"How does it find out about events it could attend: LinkedIn, influencers, trade media, professional clubs, associations, etc.?",[],{"type":40,"text":56,"spans":367,"direction":24},[],{"type":40,"text":56,"spans":369,"direction":24},[],{"type":40,"text":371,"spans":372,"direction":24},"To find out, you can ask other teams in the company (sales or customer service) for information. But don't overlook the idea of asking your customers directly what they think, via a short survey, for example in your newsletter. Nothing is worse than an event that misses its target because nobody listened to it beforehand!",[373],{"start":374,"end":375,"type":91},128,174,{"type":40,"text":56,"spans":377,"direction":24},[],{"type":138,"text":379,"spans":380,"direction":24},"Design your event's format",[],{"type":40,"text":382,"spans":383,"direction":24},"Now you need to create the concept for your B2B event.",[],{"type":40,"text":385,"spans":386,"direction":24},"First, define the key message to convey to your targets, based on the event's goals. What do you want them to remember about your company, your products, your services? ",[387],{"start":235,"end":388,"type":91},55,{"type":40,"text":56,"spans":390,"direction":24},[],{"type":40,"text":392,"spans":393,"direction":24},"Then choose your event format based on this message and the audience profile.",[394],{"start":395,"end":290,"type":91},12,{"type":40,"text":397,"spans":398,"direction":24},"For example: ",[],{"type":86,"text":400,"spans":401,"direction":24},"For visibility or thought-leadership goals: a conference, a panel discussion, a webinar",[],{"type":86,"text":403,"spans":404,"direction":24},"For targeted leadgen goals: a VIP workshop, a business breakfast, a private demo",[],{"type":86,"text":406,"spans":407,"direction":24},"For customer loyalty goals: an afterwork event, a seminar",[],{"type":86,"text":409,"spans":410,"direction":24},"For sales acceleration goals: a networking event",[],{"type":40,"text":56,"spans":412,"direction":24},[],{"type":40,"text":56,"spans":414,"direction":24},[],{"type":40,"text":416,"spans":417,"direction":24},"Be careful to match your event's length to your audience's expectations. While a breakfast or afterwork event might last one to two hours, a themed conference can run up to three hours, and a seminar for highly engaged customers can take up a full day.",[418],{"start":235,"end":419,"type":91},71,{"type":40,"text":56,"spans":421,"direction":24},[],{"type":138,"text":423,"spans":424,"direction":24},"Create the journey for your attendees (and exhibitors, if applicable)",[],{"type":40,"text":426,"spans":427,"direction":24},"This is the time to design the schedule for your B2B event. ",[428],{"start":429,"end":430,"type":91},20,58,{"type":40,"text":432,"spans":433,"direction":24},"Spread the following across the time you have: ",[],{"type":86,"text":435,"spans":436,"direction":24},"Welcoming attendees",[],{"type":86,"text":438,"spans":439,"direction":24},"The event introduction",[],{"type":86,"text":441,"spans":442,"direction":24},"A value-adding segment",[],{"type":86,"text":444,"spans":445,"direction":24},"An audience-interaction segment or a social moment",[],{"type":86,"text":447,"spans":448,"direction":24},"The event closing",[],{"type":40,"text":56,"spans":450,"direction":24},[],{"type":40,"text":56,"spans":452,"direction":24},[],{"type":40,"text":454,"spans":455,"direction":24},"Then create your attendee journey. Ask yourself what content attendees need to have on hand to take part in your event: venue map, attendee app, immersive journey, networking meeting spaces, etc.?",[456,460],{"start":457,"end":121,"type":46,"data":458},17,{"link_type":48,"url":459,"target":50},"https://www.digitevent.com/en/blog/event-qr-code-6-reasons-to-adopt",{"start":461,"end":121,"type":91},5,{"type":40,"text":56,"spans":463,"direction":24},[],{"type":40,"text":465,"spans":466,"direction":24},"If you're organizing a B2B trade show, you'll also need to think through the same journey for exhibitors. To do this, define the offers dedicated to them: the features of the booths you rent them, the technical and service provisions you offer them, the communication tools available to them, etc.",[467],{"start":468,"end":469,"type":46,"data":470},23,37,{"link_type":48,"url":471,"target":472},"https://www.digitevent.com/en/blog/how-to-organize-a-trade-show","_self",{"type":40,"text":56,"spans":474,"direction":24},[],{"type":138,"text":476,"spans":477,"direction":24},"Choose your tools",[],{"type":40,"text":479,"spans":480,"direction":24},"To simplify the organization of your B2B event, and depending on your goals, you might need specific tools.",[],{"type":40,"text":56,"spans":482,"direction":24},[],{"type":40,"text":397,"spans":484,"direction":24},[],{"type":86,"text":486,"spans":487,"direction":24},"To organize your event in-house: project and task management tools ",[488],{"start":35,"end":489,"type":91},31,{"type":86,"text":491,"spans":492,"direction":24},"To communicate about your event: an email tool, marketing content creation tools, etc. ",[493],{"start":35,"end":489,"type":91},{"type":86,"text":495,"spans":496,"direction":24},"To manage your registrations: a ticketing tool that centralizes and qualifies your guests",[497],{"start":35,"end":498,"type":91},28,{"type":86,"text":500,"spans":501,"direction":24},"To measure your event's performance: event analytics and reporting tools, a survey tool for sending post-event satisfaction questionnaires, etc. ",[502],{"start":35,"end":503,"type":91},35,{"type":86,"text":505,"spans":506,"direction":24},"To launch a hybrid event: equipment and a live streaming tool",[507],{"start":35,"end":114,"type":91},{"type":40,"text":56,"spans":509,"direction":24},[],{"type":40,"text":56,"spans":511,"direction":24},[],{"type":40,"text":513,"spans":514,"direction":24},"And to make things easier, there's nothing like a dedicated event management platform such as Digitevent. Everything you need is right there: what it takes to create your event website, manage your invitations, your check-in, your badges, and your registration platform. Digitevent also lets you work on attendee engagement by creating your attendee and exhibitor apps, and your event matchmaking.",[515,520,525],{"start":516,"end":517,"type":46,"data":518},216,224,{"link_type":48,"url":519,"target":50},"https://www.digitevent.com/en/blog/check-in-app-guide",{"start":521,"end":522,"type":46,"data":523},231,237,{"link_type":48,"url":524,"target":50},"https://www.digitevent.com/en/blog/digital-check-in",{"start":526,"end":527,"type":46,"data":528},379,396,{"link_type":48,"url":529,"target":50},"https://www.digitevent.com/en/blog/b2b-event-matchmaking",{"type":40,"text":531,"spans":532,"direction":24},"\nDiscover how Digitevent supports you for successful B2B events! ",[533],{"start":36,"end":469,"type":46,"data":534},{"link_type":48,"url":535,"target":50},"https://www.digitevent.com/fr",{"type":40,"text":56,"spans":537,"direction":24},[],{"type":69,"text":539,"spans":540,"direction":24},"Best practices for a successful B2B event strategy",[],{"type":40,"text":542,"spans":543,"direction":24},"Make your B2B event a success, from planning through to the end, with these keys to success.",[],{"type":40,"text":56,"spans":545,"direction":24},[],{"type":138,"text":547,"spans":548,"direction":24},"Create a well-oiled event brief",[],{"type":40,"text":550,"spans":551,"direction":24},"Preparing an event usually requires collaboration, whether with your team, colleagues from other departments, or external partners and vendors.",[],{"type":40,"text":56,"spans":553,"direction":24},[],{"type":40,"text":555,"spans":556,"direction":24},"Your event brief exists precisely to support that collaboration. Clear and structured, it lets you give everyone visibility into the strategy and details of the event.",[557],{"start":558,"end":559,"type":91},99,153,{"type":40,"text":56,"spans":561,"direction":24},[],{"type":40,"text":563,"spans":564,"direction":24},"A good brief includes, in particular: ",[],{"type":86,"text":566,"spans":567,"direction":24},"Your event's goals",[],{"type":86,"text":569,"spans":570,"direction":24},"The targets",[],{"type":86,"text":572,"spans":573,"direction":24},"The concept and theme",[],{"type":86,"text":575,"spans":576,"direction":24},"The estimated budget",[],{"type":86,"text":578,"spans":579,"direction":24},"The venue and dates",[],{"type":86,"text":581,"spans":582,"direction":24},"The program",[],{"type":86,"text":584,"spans":585,"direction":24},"Logistical and technical needs",[],{"type":86,"text":587,"spans":588,"direction":24},"The communication strategy",[],{"type":86,"text":590,"spans":591,"direction":24},"The KPIs used to measure the event's success ",[],{"type":40,"text":56,"spans":593,"direction":24},[],{"type":40,"text":595,"spans":596,"direction":24},"\nTo learn more about this topic, find out how to create an event brief here.",[597],{"start":121,"end":598,"type":46,"data":599},75,{"link_type":48,"url":600,"target":50},"https://www.digitevent.com/en/blog/event-brief",{"type":40,"text":56,"spans":602,"direction":24},[],{"type":138,"text":604,"spans":605,"direction":24},"Work on your registration method",[],{"type":40,"text":607,"spans":608,"direction":24},"When launching your event, your goal is to maximize registrations and your guests' attendance on the day.",[],{"type":40,"text":56,"spans":610,"direction":24},[],{"type":40,"text":612,"spans":613,"direction":24},"To do this, roll out different offers for: ",[],{"type":86,"text":615,"spans":616,"direction":24},"The first attendees to register for the event, following the Early Bird principle, which offers discounted rates",[617],{"start":35,"end":618,"type":91},45,{"type":86,"text":620,"spans":621,"direction":24},"The last people to register, to maximize your event's turnout",[622],{"start":35,"end":623,"type":91},27,{"type":40,"text":56,"spans":625,"direction":24},[],{"type":40,"text":56,"spans":627,"direction":24},[],{"type":40,"text":629,"spans":630,"direction":24},"The key? Promote your event right up to the day itself, to get the best possible results.",[],{"type":40,"text":56,"spans":632,"direction":24},[],{"type":138,"text":634,"spans":635,"direction":24},"Choose your partners and vendors carefully",[],{"type":40,"text":637,"spans":638,"direction":24},"If you organize events often, or if you don't have all the necessary event skills in-house, it's a good idea to bring in external vendors.",[],{"type":40,"text":56,"spans":640,"direction":24},[],{"type":40,"text":642,"spans":643,"direction":24},"Outsourcing your B2B event strategy can help you scale your events and improve their quality.",[],{"type":40,"text":56,"spans":645,"direction":24},[],{"type":40,"text":647,"spans":648,"direction":24},"But to ensure your success, you need to choose these vendors carefully: ",[],{"type":86,"text":650,"spans":651,"direction":24},"Check that they're well aligned with your company values, particularly when it comes to CSR and eco-friendly practices",[652,654],{"start":35,"end":653,"type":91},56,{"start":655,"end":656,"type":46,"data":657},96,118,{"link_type":48,"url":658,"target":50},"https://www.digitevent.com/en/blog/sustainable-event",{"type":86,"text":660,"spans":661,"direction":24},"Favor vendors who are B2B experts, since B2B events are noticeably different from B2C ones",[662],{"start":35,"end":121,"type":91},{"type":86,"text":664,"spans":665,"direction":24},"Ask to co-build your strategy with your external vendors, to make sure the event aligns with your company culture and values",[666],{"start":35,"end":653,"type":91},{"type":40,"text":56,"spans":668,"direction":24},[],{"type":40,"text":56,"spans":670,"direction":24},[],{"type":138,"text":672,"spans":673,"direction":24},"Industrialize your processes as soon as possible ",[],{"type":40,"text":675,"spans":676,"direction":24},"Planning an event entirely \"by hand\" can quickly turn into a real headache. To save time, set up shared templates and tools to industrialize the organization of your B2B events.",[677],{"start":678,"end":679,"type":91},97,157,{"type":40,"text":56,"spans":681,"direction":24},[],{"type":40,"text":683,"spans":684,"direction":24},"In particular, think about creating: ",[],{"type":86,"text":686,"spans":687,"direction":24},"A standard timeline for each event format",[688],{"start":35,"end":339,"type":91},{"type":86,"text":690,"spans":691,"direction":24},"Templates for invitations, LinkedIn posts, and follow-up emails",[692],{"start":35,"end":693,"type":91},9,{"type":86,"text":695,"spans":696,"direction":24},"Logistics checklists and production sheets",[697],{"start":35,"end":429,"type":91},{"type":86,"text":699,"spans":700,"direction":24},"A directory of vendors who are vetted and tested",[701],{"start":35,"end":702,"type":91},22,{"type":40,"text":56,"spans":704,"direction":24},[],{"type":40,"text":56,"spans":706,"direction":24},[],{"type":138,"text":708,"spans":709,"direction":24},"Center your strategy on the attendee experience",[],{"type":40,"text":711,"spans":712,"direction":24},"Every interaction between your company and your targets should add value for the target, not just for your company! To do this, you need to think in terms of attendee experience first and foremost.",[],{"type":40,"text":56,"spans":714,"direction":24},[],{"type":86,"text":716,"spans":717,"direction":24},"Personalize attendee and exhibitor journeys as much as possible, along with the event content, for each of your guest segments",[718],{"start":35,"end":719,"type":91},43,{"type":86,"text":721,"spans":722,"direction":24},"Choose speakers based on the credibility they carry with your target",[723],{"start":35,"end":109,"type":91},{"type":86,"text":725,"spans":726,"direction":24},"Build in quality interaction and networking moments between attendees ",[727],{"start":35,"end":109,"type":91},{"type":40,"text":56,"spans":729,"direction":24},[],{"type":40,"text":56,"spans":731,"direction":24},[],{"type":138,"text":733,"spans":734,"direction":24},"Work on communication before, during, and after the event",[],{"type":40,"text":736,"spans":737,"direction":24},"A good event strategy relies on multichannel communication before, during, and after the event.",[],{"type":40,"text":56,"spans":739,"direction":24},[],{"type":40,"text":741,"spans":742,"direction":24},"Think about promoting your event: ",[],{"type":86,"text":744,"spans":745,"direction":24},"Beforehand, with teaser videos, creating a dedicated event website, social media posts, email follow-ups, etc. ",[746,748],{"start":35,"end":747,"type":91},10,{"start":749,"end":750,"type":46,"data":751},32,66,{"link_type":48,"url":752,"target":50},"https://www.digitevent.com/en/blog/event-website-without-designer",{"type":86,"text":754,"spans":755,"direction":24},"During, with live-tweeting, video coverage, attendee activities, etc. ",[756],{"start":35,"end":757,"type":91},6,{"type":86,"text":759,"spans":760,"direction":24},"Afterward, with replays, a recap video, a sales follow-up or nurturing, etc. ",[761],{"start":35,"end":693,"type":91},{"type":40,"text":56,"spans":763,"direction":24},[],{"type":40,"text":56,"spans":765,"direction":24},[],{"type":40,"text":767,"spans":768,"direction":24},"Communicating: that's the key to maximizing the ROI of B2B events.",[],{"type":40,"text":56,"spans":770,"direction":24},[],{"type":69,"text":772,"spans":773,"direction":24},"3 examples of B2B companies that turned events into a key to success",[],{"type":40,"text":775,"spans":776,"direction":24},"Need some inspiration? Take a look at these three organizations that turned their B2B events into standout moments for attendees.",[],{"type":40,"text":56,"spans":778,"direction":24},[],{"type":138,"text":780,"spans":781,"direction":24},"Business France Mexico and French Healthcare Day ",[],{"type":40,"text":783,"spans":784,"direction":24},"French Healthcare Day 2024 is an event organized by Business France Mexico. Each year, this congress brings together experts from the medical sector, executives, and institutions.",[],{"type":40,"text":56,"spans":786,"direction":24},[],{"type":40,"text":788,"spans":789,"direction":24},"In 2024, the event took place in Mexico City on November 26, with more than 200 attendees. The symposium's program included a series of notable talks, including one from Mexico's Minister of Health.",[],{"type":40,"text":56,"spans":791,"direction":24},[],{"type":40,"text":793,"spans":794,"direction":24},"To simplify the management of its event, Business France Mexico adopted the Digitevent event platform, which lets it: ",[],{"type":86,"text":796,"spans":797,"direction":24},"Create a personalized registration journey for different types of guests",[],{"type":86,"text":799,"spans":800,"direction":24},"Set up a multilingual event website ",[],{"type":86,"text":802,"spans":803,"direction":24},"Easily manage invitations, reminders, and confirmations",[],{"type":86,"text":805,"spans":806,"direction":24},"Get an overview of key data \n",[],{"type":40,"text":56,"spans":808,"direction":24},[],{"type":40,"text":810,"spans":811,"direction":24},"The platform helped Business France Mexico minimize its no-show rate and create a seamless attendee experience.",[],{"type":40,"text":56,"spans":813,"direction":24},[],{"type":40,"text":815,"spans":816,"direction":24},"To learn more, check out the Business France Mexico case study.",[817],{"start":818,"end":819,"type":46,"data":820},15,62,{"link_type":48,"url":821,"target":50},"https://www.digitevent.com/fr/blog/gestion-inscriptions-evenement-business-france-digitevent",{"type":40,"text":56,"spans":823,"direction":24},[],{"type":138,"text":825,"spans":826,"direction":24},"HubSpot and its INBOUND event ",[],{"type":40,"text":828,"spans":829,"direction":24},"Every year, marketing software company HubSpot runs its INBOUND event. It's an event dedicated to digital marketing professionals, where they can attend inspiring expert conferences and also network with each other.",[830],{"start":653,"end":831,"type":46,"data":832},63,{"link_type":48,"url":833,"target":50},"https://www.inbound.com/",{"type":40,"text":56,"spans":835,"direction":24},[],{"type":40,"text":837,"spans":838,"direction":24},"To ensure the success of its B2B event, HubSpot in particular sets up flawless communication before, during, and after: ",[],{"type":86,"text":840,"spans":841,"direction":24},"Their website highlights the big-name speakers and offers a simple, easy-to-understand registration funnel.",[],{"type":86,"text":843,"spans":844,"direction":24},"The brand shares content from previous editions: videos, content created by past attendees, blog articles, etc. ",[],{"type":40,"text":56,"spans":846,"direction":24},[],{"type":40,"text":56,"spans":848,"direction":24},[],{"type":40,"text":850,"spans":851,"direction":24},"Tightly run organization, which partly explains the success of this event, now a benchmark in the B2B marketing industry.",[],{"type":40,"text":56,"spans":853,"direction":24},[],{"type":138,"text":855,"spans":856,"direction":24},"Weldom's annual B2B trade show ",[],{"type":40,"text":858,"spans":859,"direction":24},"Every year, Weldom organizes a trade show that brings together 2,000 attendees. The event's goal: strengthen ties between the stores, suppliers, and employees that make up the ecosystem of this neighborhood retail chain.",[],{"type":40,"text":861,"spans":862,"direction":24},"At the most recent edition, Weldom took the opportunity to launch the Home Index, an indicator that assesses the environmental and social impact of a product offered by the brand.",[],{"type":40,"text":56,"spans":864,"direction":24},[],{"type":40,"text":866,"spans":867,"direction":24},"For this event, Weldom needed a solution to simplify the registration journey, check-in, and guest access management. The company chose Digitevent as a partner, which let it industrialize these processes while ensuring optimal tracking of the event and its outcomes.",[],{"type":40,"text":869,"spans":870,"direction":24},"To learn more, check out the Weldom case study here.",[871],{"start":818,"end":109,"type":46,"data":872},{"link_type":48,"url":873,"target":50},"https://www.digitevent.com/fr/blog/weldom-optimisation-gestion-inscriptions-salon-digitevent",{"type":40,"text":56,"spans":875,"direction":24},[],{"type":40,"text":877,"spans":878,"direction":24},"💬 Quote from the Digitevent expert:",[879],{"start":880,"end":308,"type":54},3,{"type":40,"text":882,"spans":883,"direction":24},"\"Organizing a B2B event isn't just about ticking a date off an agenda. It's a real lever for creating connection, boosting your brand, and engaging your audience. A well-thought-out event leaves a mark: it inspires, it connects, and keeps fueling your marketing strategy long after it's over.\"",[884,886],{"start":750,"end":885,"type":54},67,{"start":887,"end":888,"type":54},291,293,{"type":40,"text":890,"spans":891,"direction":24},"Raphaël Le Doucen, account manager at Digitevent",[892,896],{"start":35,"end":893,"type":46,"data":894},48,{"link_type":48,"url":895,"target":472},"https://www.linkedin.com/in/raphaelledoucen/",{"start":457,"end":893,"type":91},{"type":40,"text":898,"spans":899,"direction":24},"\nAs you can tell, events are often the missing link between digital marketing and customer relationships. They fuel your entire funnel, strengthen your brand image, and let you generate content to use all year round.",[],{"type":40,"text":901,"spans":902,"direction":24},"\nWant to launch high-impact B2B events too? Digitevent supports you, helping you automate registrations, access control, and attendee engagement from A to Z. Discover the event management platform that makes your life easier, and maximizes the success of your events!",[903],{"start":904,"end":517,"type":46,"data":905},158,{"link_type":48,"url":535,"target":50},"news",[908],{"primary":909,"items":918,"id":920,"slice_type":921,"slice_label":8},{"seo_title":910,"seo_meta_descriptions":914},[911],{"type":40,"text":912,"spans":913,"direction":24},"B2B events: the keys to a successful strategy from A to Z",[],[915],{"type":40,"text":916,"spans":917,"direction":24},"B2B events are often an underused lever for marketers. Discover how to activate it with these steps and keys to success",[],[919],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690","seo",{"id":923,"lang":924,"type":9,"uid":925},"akYm7RIAACgAyuGi","fr-fr","evenementiel-b2b",[927,1635,2107],{"id":928,"uid":929,"url":8,"type":9,"tags":930,"first_publication_date":931,"slugs":932,"linked_documents":934,"lang":17,"data":935,"_source":1632},"en_blog_article_organiser-salon-professionnel","how-to-organize-a-trade-show",[11,12],"2026-07-02T10:07:55+0000",[933],"comment-organiser-un-salon-pro-avec-succes-",[],{"distribution":12,"article_title":936,"author_name":25,"publication_date":940,"banner_image":941,"article_content":947,"main_tag":906,"body":1619},[937],{"type":21,"text":938,"spans":939,"direction":24},"How to successfully organize a trade show?",[],"2025-06-24T06:29:00+0000",{"dimensions":942,"alt":943,"copyright":8,"url":944,"id":945,"edit":946},{"width":29,"height":30},"Two professionals shake hands at a trade show while wearing name badges for networking.","https://images.prismic.io/digi-www/aFl16Hfc4bHWioEL_Rencontreentreprofessionnelslorsd%E2%80%99unsalonB2B.webp?auto=format,compress","aFl16Hfc4bHWioEL",{"x":35,"y":35,"zoom":36,"background":37},[948,951,953,956,958,963,965,970,978,980,983,985,988,990,995,997,1005,1007,1012,1015,1017,1022,1026,1029,1032,1035,1038,1041,1044,1046,1048,1053,1055,1058,1062,1066,1068,1070,1075,1077,1080,1082,1085,1087,1091,1096,1098,1101,1105,1109,1113,1115,1117,1121,1126,1128,1131,1133,1142,1144,1148,1151,1153,1156,1160,1164,1166,1168,1171,1173,1177,1180,1182,1185,1190,1194,1196,1198,1210,1212,1216,1221,1223,1226,1231,1235,1237,1239,1243,1246,1248,1251,1255,1260,1264,1268,1270,1272,1275,1278,1281,1284,1286,1288,1292,1296,1302,1304,1307,1311,1315,1319,1321,1323,1328,1330,1334,1337,1341,1343,1347,1349,1353,1365,1367,1371,1374,1376,1380,1382,1386,1388,1391,1394,1397,1400,1403,1405,1407,1412,1414,1417,1419,1427,1429,1433,1437,1439,1442,1446,1450,1455,1461,1463,1465,1468,1470,1475,1482,1484,1488,1493,1495,1498,1502,1506,1510,1514,1518,1522,1524,1526,1529,1531,1536,1540,1542,1545,1549,1553,1557,1561,1565,1569,1573,1577,1581,1585,1587,1589,1592,1594,1597,1602,1609,1612,1614],{"type":40,"text":949,"spans":950,"direction":24},"Today, 73% of French people find the environmental situation concerning. And they are 87 The events world is changing, and organizing a trade show in 2025 requires a more strategic approach than ever.",[],{"type":40,"text":56,"spans":952,"direction":24},[],{"type":40,"text":954,"spans":955,"direction":24},"With 98% of attendees and exhibitors favoring face-to-face meetings (Unimev), the potential is enormous, provided you meet their new expectations: an immersive and engaging experience, easier networking, CSR.",[],{"type":40,"text":56,"spans":957,"direction":24},[],{"type":40,"text":959,"spans":960,"direction":24},"This article, like a guide, reveals 9 essential steps to turn your trade show into a success, whether it's your first edition or the next in a long series. Follow the guide!",[961],{"start":308,"end":962,"type":91},92,{"type":40,"text":56,"spans":964,"direction":24},[],{"type":69,"text":966,"spans":967,"direction":24},"Why organize a trade show in 2025?",[968],{"start":35,"end":969,"type":91},34,{"type":40,"text":971,"spans":972,"direction":24},"In 2025, in-person professional events continue to be favored. A real event trend, as live interactions help exhibitors and attendees grow their business and build trust-based relationships.",[973],{"start":974,"end":975,"type":46,"data":976},70,81,{"link_type":48,"url":977,"target":50},"https://www.digitevent.com/fr/blog/tendances-evenementiel-2025",{"type":40,"text":56,"spans":979,"direction":24},[],{"type":40,"text":981,"spans":982,"direction":24},"It's a fact: trade shows that build immersive experiences and optimize interactions between attendees and visitors are in vogue.",[],{"type":40,"text":56,"spans":984,"direction":24},[],{"type":40,"text":986,"spans":987,"direction":24},"And, to boost attendee engagement, every organizer needs to ride the wave of digital event technologies.",[],{"type":40,"text":56,"spans":989,"direction":24},[],{"type":40,"text":991,"spans":992,"direction":24},"These help create hybrid experiences, blending in-person and digital, and build a memorable, differentiating attendee experience. They are also used to intelligently broadcast key messages beyond the trade show's physical and time limits, particularly through streaming and post-event digital communication.",[993],{"start":994,"end":308,"type":91},11,{"type":40,"text":56,"spans":996,"direction":24},[],{"type":40,"text":998,"spans":999,"direction":24},"What's more, in-person events and building physical connections let you offer attendees eco-responsible events, with sustainable immersive experiences. Ideal for proving your CSR commitment!",[1000,1003],{"start":211,"end":1001,"type":46,"data":1002},110,{"link_type":48,"url":658,"target":50},{"start":1004,"end":1001,"type":91},72,{"type":40,"text":56,"spans":1006,"direction":24},[],{"type":69,"text":1008,"spans":1009,"direction":24},"9 steps to organize a trade show from A to Z",[1010],{"start":35,"end":1011,"type":91},44,{"type":40,"text":1013,"spans":1014,"direction":24},"Whether you're organizing your first trade show or preparing the next edition, go through the following nine steps to leave nothing to chance.",[],{"type":40,"text":56,"spans":1016,"direction":24},[],{"type":138,"text":1018,"spans":1019,"direction":24},"Define the trade show's objective and positioning",[1020],{"start":35,"end":1021,"type":91},49,{"type":40,"text":1023,"spans":1024,"direction":24},"First, set your event objectives. These will set the tone for all your other organizational decisions.",[1025],{"start":289,"end":749,"type":91},{"type":40,"text":1027,"spans":1028,"direction":24},"Do you want to:",[],{"type":86,"text":1030,"spans":1031,"direction":24},"Increase your sales?",[],{"type":86,"text":1033,"spans":1034,"direction":24},"Facilitate business interactions between your exhibitors and their prospects?",[],{"type":86,"text":1036,"spans":1037,"direction":24},"Increase your brand's visibility?",[],{"type":86,"text":1039,"spans":1040,"direction":24},"Educate your audience on a specific topic?",[],{"type":86,"text":1042,"spans":1043,"direction":24},"Recruit new talent or new students?",[],{"type":40,"text":56,"spans":1045,"direction":24},[],{"type":40,"text":56,"spans":1047,"direction":24},[],{"type":40,"text":1049,"spans":1050,"direction":24},"Then analyze your audience to target the right people. The goal: understand what motivates your target audience to attend a trade show, by understanding their needs, preferences, and expectations.",[1051],{"start":461,"end":1052,"type":91},53,{"type":40,"text":56,"spans":1054,"direction":24},[],{"type":40,"text":1056,"spans":1057,"direction":24},"One important note: there are major differences between a B2B trade show and a B2C trade show:",[],{"type":86,"text":1059,"spans":1060,"direction":24},"B2B trade shows are built on a model based on lead generation and professional networking. Their goal is therefore to maximize qualified meetings and business opportunities.",[1061],{"start":35,"end":818,"type":91},{"type":86,"text":1063,"spans":1064,"direction":24},"B2C trade shows are organized around a model based on visitor experience and ticketing. Their goal is therefore to attract an audience and offer them an engaging journey.",[1065],{"start":35,"end":818,"type":91},{"type":40,"text":56,"spans":1067,"direction":24},[],{"type":40,"text":56,"spans":1069,"direction":24},[],{"type":40,"text":1071,"spans":1072,"direction":24},"Then, using this analysis of your target audience, find a differentiating angle to stand out from other trade shows, with a trending and/or innovative theme.",[1073],{"start":109,"end":1074,"type":91},115,{"type":40,"text":56,"spans":1076,"direction":24},[],{"type":40,"text":1078,"spans":1079,"direction":24},"For example, if your target audience is particularly sensitive to CSR and environmental topics, organizing an eco-responsible trade show could be a good idea.",[],{"type":40,"text":56,"spans":1081,"direction":24},[],{"type":40,"text":1083,"spans":1084,"direction":24},"Another example: if your targets are looking for practical solutions to their problems, focus your trade show on demonstrations of innovative solutions and the sharing of experience (through conferences).",[],{"type":40,"text":56,"spans":1086,"direction":24},[],{"type":138,"text":1088,"spans":1089,"direction":24},"Make your event profitable with the right business model",[1090],{"start":35,"end":653,"type":91},{"type":40,"text":1092,"spans":1093,"direction":24},"Next, you need to choose a viable business model that lets you get a real return on investment from your trade show.",[1094],{"start":1095,"end":893,"type":91},18,{"type":40,"text":56,"spans":1097,"direction":24},[],{"type":40,"text":1099,"spans":1100,"direction":24},"Several options are available to you:",[],{"type":86,"text":1102,"spans":1103,"direction":24},"For B2B trade shows, ticketing is often free for visitors, with monetization coming from booth sales, sponsorship, lead scanning, and paid workshops.",[1104],{"start":35,"end":339,"type":91},{"type":86,"text":1106,"spans":1107,"direction":24},"For B2C trade shows, monetization can come from ticketing, exhibitor booths, merchandising, and paid conferences.",[1108],{"start":35,"end":429,"type":91},{"type":86,"text":1110,"spans":1111,"direction":24},"For any type of trade show, you can offer services, such as equipment rental or providing a caterer.",[1112],{"start":35,"end":99,"type":91},{"type":40,"text":56,"spans":1114,"direction":24},[],{"type":40,"text":56,"spans":1116,"direction":24},[],{"type":40,"text":1118,"spans":1119,"direction":24},"Set up your ticketing system:",[1120],{"start":35,"end":290,"type":91},{"type":40,"text":1122,"spans":1123,"direction":24},"If you want your attendees to pay to attend the trade show, you need to think about how you're going to price access to your event.",[1124],{"start":1125,"end":171,"type":91},104,{"type":40,"text":56,"spans":1127,"direction":24},[],{"type":40,"text":1129,"spans":1130,"direction":24},"Will you set up standard pricing for everyone? Or offer VIP access, with exclusive access to certain conferences or private networking? Again, it all depends on your audience, their expectations, and the budget they can put toward attending such a trade show.",[],{"type":40,"text":56,"spans":1132,"direction":24},[],{"type":40,"text":1134,"spans":1135,"direction":24},"Digitevent is here to help: Need to set up online ticketing simply and securely? With Digitevent and its professional ticketing solution, create an online registration platform with intuitive payment, and track your sales in real time.",[1136,1137],{"start":35,"end":99,"type":91},{"start":1138,"end":1139,"type":46,"data":1140},86,136,{"link_type":48,"url":1141,"target":50},"https://www.digitevent.com/en/feature/online-ticketing-solution-for-registration-paid-events",{"type":40,"text":56,"spans":1143,"direction":24},[],{"type":40,"text":1145,"spans":1146,"direction":24},"Find your sponsors and develop your partnerships:",[1147],{"start":35,"end":1021,"type":91},{"type":40,"text":1149,"spans":1150,"direction":24},"Sponsoring your trade show lets you both monetize it and increase the reach of its promotion.",[],{"type":40,"text":56,"spans":1152,"direction":24},[],{"type":40,"text":1154,"spans":1155,"direction":24},"So consider developing your strategy around:",[],{"type":86,"text":1157,"spans":1158,"direction":24},"Exhibition booth sponsorship, workshops, conferences, VIP events, etc.",[1159],{"start":35,"end":498,"type":91},{"type":86,"text":1161,"spans":1162,"direction":24},"Digital sponsorship, through advertising on your app, emails, or your website, for example",[1163],{"start":35,"end":339,"type":91},{"type":40,"text":56,"spans":1165,"direction":24},[],{"type":40,"text":56,"spans":1167,"direction":24},[],{"type":40,"text":1169,"spans":1170,"direction":24},"Think carefully about the pricing you'll offer for each of these partnership and sponsorship packages. To do this, draw inspiration from trade shows that target audiences similar to yours. Benchmarking lets you offer attractive packages for your targets: it's how you launch a profitable trade show!",[],{"type":40,"text":56,"spans":1172,"direction":24},[],{"type":40,"text":1174,"spans":1175,"direction":24},"Maximize attendee networking:",[1176],{"start":35,"end":290,"type":91},{"type":40,"text":1178,"spans":1179,"direction":24},"To organize a B2B trade show well, you need to think about how to prove to your exhibitors and attendees that you'll help them grow their network and/or their business opportunities.",[],{"type":40,"text":56,"spans":1181,"direction":24},[],{"type":40,"text":1183,"spans":1184,"direction":24},"In particular, consider developing:",[],{"type":86,"text":1186,"spans":1187,"direction":24},"A lead scanning offer for your exhibitors",[1188],{"start":35,"end":1189,"type":91},21,{"type":86,"text":1191,"spans":1192,"direction":24},"A qualified meeting scheduler for your exhibitors",[1193],{"start":35,"end":290,"type":91},{"type":40,"text":56,"spans":1195,"direction":24},[],{"type":40,"text":56,"spans":1197,"direction":24},[],{"type":40,"text":1199,"spans":1200,"direction":24},"Digitevent is here to help: What if you gave your B2B exhibitors access to the Digitevent collection app? There, they have a dedicated space where they can update their public profile, register their team members, download team badges, or retrieve the leads collected at the trade show. For attendees, offer them our Matchmaking app, which they can use during the trade show to find networking opportunities.",[1201,1202,1205],{"start":35,"end":99,"type":91},{"start":598,"end":1125,"type":46,"data":1203},{"link_type":48,"url":1204,"target":50},"https://www.digitevent.com/fr/solution/application-salons-scan-collecte-prospects-exposants",{"start":1206,"end":1207,"type":46,"data":1208},317,332,{"link_type":48,"url":1209,"target":50},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"type":40,"text":56,"spans":1211,"direction":24},[],{"type":40,"text":1213,"spans":1214,"direction":24},"Monetize your content and spaces:",[1215],{"start":35,"end":121,"type":91},{"type":40,"text":1217,"spans":1218,"direction":24},"Another option to make your event profitable: build your business model around monetizing your trade show's content or its spaces.",[1219],{"start":1220,"end":1074,"type":91},79,{"type":40,"text":56,"spans":1222,"direction":24},[],{"type":40,"text":1224,"spans":1225,"direction":24},"In particular, consider offering:",[],{"type":86,"text":1227,"spans":1228,"direction":24},"Paid conferences for attendees, such as workshops with industry experts and influencers, or inspiring keynotes.",[1229],{"start":35,"end":1230,"type":91},30,{"type":86,"text":1232,"spans":1233,"direction":24},"Private spaces for hosting meetings and product demonstrations, allowing exhibitors to showcase their brand image.",[1234],{"start":35,"end":235,"type":91},{"type":40,"text":56,"spans":1236,"direction":24},[],{"type":40,"text":56,"spans":1238,"direction":24},[],{"type":138,"text":1240,"spans":1241,"direction":24},"Select your trade show venue",[1242],{"start":35,"end":498,"type":91},{"type":40,"text":1244,"spans":1245,"direction":24},"Next step: choosing your event venue. This venue needs to be both practical and allow you to create a differentiating attendee experience.",[],{"type":40,"text":56,"spans":1247,"direction":24},[],{"type":40,"text":1249,"spans":1250,"direction":24},"Here are a few criteria to consider when organizing your trade show:",[],{"type":86,"text":1252,"spans":1253,"direction":24},"The accessibility of the venue",[1254],{"start":35,"end":457,"type":91},{"type":86,"text":1256,"spans":1257,"direction":24},"Its size relative to the estimated number of attendees",[1258],{"start":35,"end":1259,"type":91},8,{"type":86,"text":1261,"spans":1262,"direction":24},"The flexibility of the spaces: particularly in relation to the number of booths you want to offer and the different areas you want to design on site",[1263],{"start":35,"end":290,"type":91},{"type":86,"text":1265,"spans":1266,"direction":24},"Included services: lighting, signage, whether providers are included or not.",[1267],{"start":35,"end":457,"type":91},{"type":40,"text":56,"spans":1269,"direction":24},[],{"type":40,"text":56,"spans":1271,"direction":24},[],{"type":40,"text":1273,"spans":1274,"direction":24},"For example, you could choose to organize your trade show in:",[],{"type":86,"text":1276,"spans":1277,"direction":24},"A convention center, for a trade show with many attendees expected",[],{"type":86,"text":1279,"spans":1280,"direction":24},"A hotel, to be able to host attendees over several days",[],{"type":86,"text":1282,"spans":1283,"direction":24},"An unconventional venue (mansion, loft, villa, manor house, château, etc.) to leave a lasting impression",[],{"type":40,"text":56,"spans":1285,"direction":24},[],{"type":40,"text":56,"spans":1287,"direction":24},[],{"type":138,"text":1289,"spans":1290,"direction":24},"Choose your key vendors",[1291],{"start":35,"end":468,"type":91},{"type":40,"text":1293,"spans":1294,"direction":24},"At this stage, you need to select vendors aligned with your trade show's vision.",[1295],{"start":969,"end":1220,"type":91},{"type":40,"text":1297,"spans":1298,"direction":24},"First, ask yourself whether you need an event agency, or whether you can handle the organization and management of your event in-house from A to Z. Use an agency if you don't have all the required skills (logistics, communication, etc.), or if you lack internal resources.",[1299],{"start":1300,"end":1301,"type":91},40,52,{"type":40,"text":56,"spans":1303,"direction":24},[],{"type":40,"text":1305,"spans":1306,"direction":24},"Then consider these different types of essential vendors:",[],{"type":86,"text":1308,"spans":1309,"direction":24},"An audiovisual and staging provider, to create an impactful setup",[1310],{"start":35,"end":503,"type":91},{"type":86,"text":1312,"spans":1313,"direction":24},"A food and catering provider, who can offer trending options such as food courts or eco-responsible caterers",[1314],{"start":35,"end":498,"type":91},{"type":86,"text":1316,"spans":1317,"direction":24},"A logistics and transport provider, to manage the trade show's setup and visitors",[1318],{"start":35,"end":969,"type":91},{"type":40,"text":56,"spans":1320,"direction":24},[],{"type":40,"text":56,"spans":1322,"direction":24},[],{"type":40,"text":1324,"spans":1325,"direction":24},"Share your event brief with your potential vendors, and select them with your objectives in mind. Remember that the point of outsourcing these tasks is ultimately to gain efficiency!",[1326],{"start":757,"end":702,"type":46,"data":1327},{"link_type":48,"url":600,"target":50},{"type":40,"text":56,"spans":1329,"direction":24},[],{"type":138,"text":1331,"spans":1332,"direction":24},"Manage your event logistics",[1333],{"start":35,"end":623,"type":91},{"type":40,"text":1335,"spans":1336,"direction":24},"The time has come to focus on your event logistics.",[],{"type":40,"text":1338,"spans":1339,"direction":24},"First, put together your event's detailed program. Choose the trade show's duration, and set the times for each activity (conference, workshop, keynote, presentation, etc.) you plan to run.",[1340],{"start":429,"end":1021,"type":91},{"type":40,"text":56,"spans":1342,"direction":24},[],{"type":40,"text":1344,"spans":1345,"direction":24},"Then set up staff dedicated to managing the trade show and its security. In particular, consider appointing people to welcome attendees, others to coordinate booths, and security teams.",[1346],{"start":395,"end":419,"type":91},{"type":40,"text":56,"spans":1348,"direction":24},[],{"type":40,"text":1350,"spans":1351,"direction":24},"Finally, don't forget to plan appropriate security measures. In particular, think about how you'll manage access control and evacuation in the event of an emergency.",[1352],{"start":1230,"end":200,"type":91},{"type":40,"text":1354,"spans":1355,"direction":24},"\nDigitevent is here to help: With our event management platform, manage your badges with ease. Our check-in app lets you print personalized badges for your attendees on site, and streamline your guests' check-in. If needed, also take advantage of our equipment rental offer (printers, labels, lanyards, etc.).",[1356,1357,1361],{"start":36,"end":623,"type":91},{"start":558,"end":1358,"type":46,"data":1359},111,{"link_type":48,"url":1360,"target":50},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"start":1362,"end":149,"type":46,"data":1363},121,{"link_type":48,"url":1364,"target":50},"https://www.digitevent.com/en/feature/live-printing-event-badges",{"type":40,"text":56,"spans":1366,"direction":24},[],{"type":138,"text":1368,"spans":1369,"direction":24},"Build your visitor and exhibitor journey",[1370],{"start":35,"end":1300,"type":91},{"type":40,"text":1372,"spans":1373,"direction":24},"To optimize the experience of your visitors and exhibitors, you need to design the journey they'll take during your trade show.",[],{"type":40,"text":56,"spans":1375,"direction":24},[],{"type":40,"text":1377,"spans":1378,"direction":24},"First, design your visitor journey. Think about what content they'll have access to during the trade show: venue map, event app, immersive journey, networking areas, etc.?",[1379],{"start":289,"end":969,"type":91},{"type":40,"text":56,"spans":1381,"direction":24},[],{"type":40,"text":1383,"spans":1384,"direction":24},"Then fine-tune your exhibitor experience. How will they be able to capture their leads? What levers are available to them to increase their visibility? What ROI can they expect from your event?",[1385],{"start":461,"end":1300,"type":91},{"type":40,"text":56,"spans":1387,"direction":24},[],{"type":40,"text":1389,"spans":1390,"direction":24},"To do this, define the different offers for exhibitors. Take the time to determine:",[],{"type":86,"text":1392,"spans":1393,"direction":24},"The number and size of booth spaces",[],{"type":86,"text":1395,"spans":1396,"direction":24},"The technical services available to them",[],{"type":86,"text":1398,"spans":1399,"direction":24},"The service offerings they can benefit from",[],{"type":86,"text":1401,"spans":1402,"direction":24},"The communication services and tools to offer them.",[],{"type":40,"text":56,"spans":1404,"direction":24},[],{"type":40,"text":56,"spans":1406,"direction":24},[],{"type":40,"text":1408,"spans":1409,"direction":24},"Then model the trade show's floor plan. You can do this on paper, or using digital tools (such as AutoCAD).",[1410],{"start":461,"end":1411,"type":91},38,{"type":40,"text":56,"spans":1413,"direction":24},[],{"type":40,"text":1415,"spans":1416,"direction":24},"Finally, remember to select all the digital tools that will help you improve the attendee experience and engagement at your trade show. Define the content that will be made available on your website, or on your event or exhibitor apps.",[],{"type":40,"text":56,"spans":1418,"direction":24},[],{"type":40,"text":1420,"spans":1421,"direction":24},"Digitevent is here to help: To ensure optimal turnout at your trade show, Digitevent helps you create your app in your event's image. Display the program of your various activities, along with a personal schedule they can customize. This helps boost their engagement, and networking at B2B trade shows.",[1422,1423],{"start":35,"end":99,"type":91},{"start":1424,"end":1001,"type":46,"data":1425},95,{"link_type":48,"url":1426,"target":50},"https://www.digitevent.com/en/feature/event-app",{"type":40,"text":56,"spans":1428,"direction":24},[],{"type":138,"text":1430,"spans":1431,"direction":24},"Prepare your trade show's communication plan",[1432],{"start":35,"end":1011,"type":91},{"type":40,"text":1434,"spans":1435,"direction":24},"It's time to put together your 360 marketing and communication plan: planning the launch of campaigns across all the channels where your target audience looks for information.",[1436],{"start":99,"end":885,"type":91},{"type":40,"text":56,"spans":1438,"direction":24},[],{"type":40,"text":1440,"spans":1441,"direction":24},"In particular, you could consider:",[],{"type":86,"text":1443,"spans":1444,"direction":24},"Promoting your trade show on social media: Facebook, Instagram, X, and why not LinkedIn if it's a B2B trade show.",[1445],{"start":35,"end":340,"type":91},{"type":86,"text":1447,"spans":1448,"direction":24},"Developing partnerships with your influencers. Distribute a promotional kit to your speakers, your partners, and your sponsors, and why not to influencers in your industry.",[1449],{"start":35,"end":618,"type":91},{"type":86,"text":1451,"spans":1452,"direction":24},"Launching email campaigns, particularly to engage your community before the event, and invite attendees to sign up for specific conferences or workshops. For exhibitors, your emails can offer them up-sells, such as additional brand promotion solutions or help designing their booths.",[1453],{"start":35,"end":1454,"type":91},25,{"type":86,"text":1456,"spans":1457,"direction":24},"Setting up an event website dedicated to your trade show: essential for boosting its visibility",[1458,1460],{"start":235,"end":623,"type":46,"data":1459},{"link_type":48,"url":752,"target":50},{"start":35,"end":623,"type":91},{"type":40,"text":56,"spans":1462,"direction":24},[],{"type":40,"text":56,"spans":1464,"direction":24},[],{"type":40,"text":1466,"spans":1467,"direction":24},"Organize your communication plan well ahead of the event, by sharing teasers and the event's program.",[],{"type":40,"text":56,"spans":1469,"direction":24},[],{"type":40,"text":1471,"spans":1472,"direction":24},"And because organizing a trade show doesn't stop at the end of the event, also plan ahead for your post-event communication: recap videos, conference replays, and access to additional inspiring content.",[1473],{"start":558,"end":1474,"type":91},123,{"type":40,"text":1476,"spans":1477,"direction":24},"\nDigitevent is here to help: Need to create a website for your trade show? Digitevent lets you create your event website, fully customized, hosted on your own domain name, with no technical skills required. Give your event the online presence it deserves!",[1478,1479],{"start":36,"end":498,"type":91},{"start":1424,"end":170,"type":46,"data":1480},{"link_type":48,"url":1481,"target":50},"https://www.digitevent.com/en/feature/saas-tool-website-creation-event-registrations",{"type":40,"text":56,"spans":1483,"direction":24},[],{"type":138,"text":1485,"spans":1486,"direction":24},"Formalize your trade show's budget",[1487],{"start":35,"end":969,"type":91},{"type":40,"text":1489,"spans":1490,"direction":24},"Now, by gathering all the data from the previous steps, you can formalize your event budget.",[1491],{"start":1492,"end":94,"type":91},64,{"type":40,"text":56,"spans":1494,"direction":24},[],{"type":40,"text":1496,"spans":1497,"direction":24},"To do this, consider the following different expense categories:",[],{"type":86,"text":1499,"spans":1500,"direction":24},"Venue rental",[1501],{"start":35,"end":395,"type":91},{"type":86,"text":1503,"spans":1504,"direction":24},"Communication and promotion",[1505],{"start":35,"end":240,"type":91},{"type":86,"text":1507,"spans":1508,"direction":24},"Logistics",[1509],{"start":35,"end":693,"type":91},{"type":86,"text":1511,"spans":1512,"direction":24},"Speakers and vendors involved",[1513],{"start":35,"end":429,"type":91},{"type":86,"text":1515,"spans":1516,"direction":24},"Catering",[1517],{"start":35,"end":1259,"type":91},{"type":86,"text":1519,"spans":1520,"direction":24},"Digital tools, such as your online ticketing, your attendee or exhibitor apps, or your all-in-one event management platform.",[1521],{"start":35,"end":240,"type":91},{"type":40,"text":56,"spans":1523,"direction":24},[],{"type":40,"text":56,"spans":1525,"direction":24},[],{"type":40,"text":1527,"spans":1528,"direction":24},"Careful: be sure to plan a budget margin for unforeseen expenses, since we all know an event rarely goes 100% as planned!",[],{"type":40,"text":56,"spans":1530,"direction":24},[],{"type":138,"text":1532,"spans":1533,"direction":24},"Prepare your strategy for measuring your trade show's success",[1534],{"start":35,"end":1535,"type":91},61,{"type":40,"text":1537,"spans":1538,"direction":24},"Last step: define the right KPIs and the data to collect to measure your trade show's success, and optimize your future editions.",[1539],{"start":994,"end":653,"type":91},{"type":40,"text":56,"spans":1541,"direction":24},[],{"type":40,"text":1543,"spans":1544,"direction":24},"Among the interesting KPIs, depending on your objectives, you might decide to measure:",[],{"type":86,"text":1546,"spans":1547,"direction":24},"The number of visitors",[1548],{"start":35,"end":702,"type":91},{"type":86,"text":1550,"spans":1551,"direction":24},"The attendance rate and the no-show rate",[1552],{"start":35,"end":339,"type":91},{"type":86,"text":1554,"spans":1555,"direction":24},"Sales made during the event",[1556],{"start":35,"end":747,"type":91},{"type":86,"text":1558,"spans":1559,"direction":24},"The conversion rate from leads to customers",[1560],{"start":35,"end":339,"type":91},{"type":86,"text":1562,"spans":1563,"direction":24},"Cost per lead",[1564],{"start":35,"end":240,"type":91},{"type":86,"text":1566,"spans":1567,"direction":24},"The number of networking connections made between attendees or between exhibitors",[1568],{"start":35,"end":308,"type":91},{"type":86,"text":1570,"spans":1571,"direction":24},"The number of mentions of the event on social media",[1572],{"start":35,"end":503,"type":91},{"type":86,"text":1574,"spans":1575,"direction":24},"The number of press mentions",[1576],{"start":35,"end":498,"type":91},{"type":86,"text":1578,"spans":1579,"direction":24},"The satisfaction rate of your attendees and exhibitors",[1580],{"start":35,"end":1189,"type":91},{"type":86,"text":1582,"spans":1583,"direction":24},"The overall ROI of the event",[1584],{"start":35,"end":818,"type":91},{"type":40,"text":56,"spans":1586,"direction":24},[],{"type":40,"text":56,"spans":1588,"direction":24},[],{"type":40,"text":1590,"spans":1591,"direction":24},"Finally, also remember to analyze feedback from your attendees and exhibitors. It usually contains valuable insights for improving your next edition.",[],{"type":40,"text":56,"spans":1593,"direction":24},[],{"type":40,"text":877,"spans":1595,"direction":24},[1596],{"start":880,"end":308,"type":54},{"type":40,"text":1598,"spans":1599,"direction":24},"\"Organizing a trade show in 2025 is no longer just about filling an exhibition hall. It's about creating lasting connections, proving return on investment, and delivering a flawless experience for visitors and brands alike. Those who succeed will be the ones who combine strategy, smart tech, and a CSR vision..\"",[1600],{"start":35,"end":1601,"type":54},312,{"type":40,"text":1603,"spans":1604,"direction":24},"Léna Narcisse, Account Manager at Digitevent\n",[1605,1608],{"start":35,"end":1011,"type":46,"data":1606},{"link_type":48,"url":1607,"target":472},"https://www.linkedin.com/in/l%C3%A9nanarcisse/",{"start":35,"end":818,"type":91},{"type":40,"text":1610,"spans":1611,"direction":24},"Congratulations: thanks to these steps, you're ready to organize an engaging trade show that reflects who you are. From defining your objectives to measuring your KPIs, including monetization, logistics, and communication, there's no way to miss the details that will make your event a success!",[],{"type":40,"text":56,"spans":1613,"direction":24},[],{"type":40,"text":1615,"spans":1616,"direction":24},"Want to simplify the organization of your next trade show? Digitevent, the intuitive event management software, supports you every step of the way. Enjoy an all-in-one platform where you'll find all the tools you need to organize your events and boost attendee engagement.",[1617],{"start":200,"end":93,"type":46,"data":1618},{"link_type":48,"url":535,"target":50},[1620],{"primary":1621,"items":1630,"id":920,"slice_type":921,"slice_label":8},{"seo_title":1622,"seo_meta_descriptions":1626},[1623],{"type":40,"text":1624,"spans":1625,"direction":24},"How to organize a trade show in 2025: 9 key steps",[],[1627],{"type":40,"text":1628,"spans":1629,"direction":24},"Trade show 2025: discover 9 key steps to make your event a success, from ticketing to logistics, including communication and sponsors.",[],[1631],{},{"id":1633,"lang":924,"type":9,"uid":1634},"akYmyBIAAC0AyuED","organiser-salon-professionnel",{"id":1636,"uid":1637,"url":8,"type":9,"tags":1638,"first_publication_date":1639,"slugs":1640,"linked_documents":1642,"lang":17,"data":1643,"_source":2104},"en_blog_article_type-evenement-selon-objectif","event-type-according-to-objective",[12],"2026-07-02T10:07:58+0000",[1641],"quel-type-devenement-choisir-par-rapport-a-vos-objectifs-",[],{"distribution":12,"article_title":1644,"author_name":25,"publication_date":1648,"banner_image":1649,"article_content":1655,"main_tag":2089,"body":2090},[1645],{"type":21,"text":1646,"spans":1647,"direction":24},"What type of event should you choose based on your objectives?",[],"2025-12-01T13:45:00+0000",{"dimensions":1650,"alt":1651,"copyright":8,"url":1652,"id":1653,"edit":1654},{"width":29,"height":30},"Image showing a B2B meeting: a man in a suit explains different event formats, while a screen displays images representing an in-person event, a digital video conference, and a hybrid format. Two colleagues take notes around the table.","https://images.prismic.io/digi-www/aS2aAHNYClf9no4q_ChatGPT-Image-1-d%C3%A9c.-2025_-14_36_09.webp?auto=format%2Ccompress&w=900&h=600","aS2aAHNYClf9no4q",{"x":35,"y":35,"zoom":36,"background":37},[1656,1659,1663,1665,1668,1673,1675,1678,1682,1689,1693,1698,1700,1702,1705,1707,1710,1713,1716,1720,1724,1728,1732,1734,1736,1739,1743,1747,1751,1755,1759,1762,1765,1767,1781,1783,1786,1788,1791,1794,1798,1802,1806,1810,1814,1816,1818,1821,1824,1827,1831,1835,1839,1843,1845,1848,1850,1853,1856,1858,1861,1866,1869,1871,1875,1878,1880,1884,1887,1889,1893,1896,1898,1902,1905,1907,1911,1914,1916,1920,1923,1925,1929,1932,1934,1938,1941,1943,1947,1950,1952,1956,1959,1961,1964,1968,1971,1973,1977,1980,1982,1986,1989,1991,1995,1998,2000,2004,2007,2009,2013,2016,2018,2022,2025,2027,2031,2034,2036,2040,2043,2045,2048,2052,2055,2057,2061,2064,2066,2070,2073,2075,2079,2082],{"type":40,"text":1657,"spans":1658,"direction":24},"From experience, we all know it: many companies struggle to get the results they expected from their events. And often, this has nothing to do with the organizers' skills, but rather with how well the event's strategy aligns with business objectives.\n",[],{"type":40,"text":1660,"spans":1661,"direction":24},"This is where you need to develop a skill: choosing your type of event based on these objectives. We'll give you the keys to do just that, and finally get the event ROI you deserve.",[1662],{"start":719,"end":655,"type":91},{"type":40,"text":56,"spans":1664,"direction":24},[],{"type":69,"text":1666,"spans":1667,"direction":24},"Why your objectives should guide your choice of event type",[],{"type":40,"text":1669,"spans":1670,"direction":24},"Before you start organizing any event, keep in mind that every professional event is first and foremost a marketing and sales tool. In that sense, your events need to fit into an overall strategy, and therefore into a logic of objectives and business impact.",[1671],{"start":516,"end":1672,"type":91},257,{"type":40,"text":56,"spans":1674,"direction":24},[],{"type":40,"text":1676,"spans":1677,"direction":24},"This is where aligning your event's main objective with its format becomes crucial. Thanks to this alignment, you benefit from: ",[],{"type":86,"text":1679,"spans":1680,"direction":24},"Better-targeted planning. The choice of venue, tone, content, and speakers is made based on the expected outcome, not guesswork.",[1681],{"start":35,"end":114,"type":91},{"type":86,"text":1683,"spans":1684,"direction":24},"Relevant event KPIs. For example, if your main objective is converting prospects, you'll measure the leads generated; if it's about improving your brand's communication and awareness, you'll track reach or social media mentions.",[1685,1688],{"start":693,"end":339,"type":46,"data":1686},{"link_type":48,"url":1687,"target":50},"https://www.digitevent.com/en/blog/event-kpis",{"start":35,"end":339,"type":91},{"type":86,"text":1690,"spans":1691,"direction":24},"An optimized return on investment. By precisely following your main objective, your resources (budget, time, tools) are put to use where they have the most impact.",[1692],{"start":35,"end":121,"type":91},{"type":86,"text":1694,"spans":1695,"direction":24},"A consistent experience for your attendees. As a result of all the points above: your event's format, content, and message all work together.",[1696],{"start":35,"end":1697,"type":91},42,{"type":40,"text":56,"spans":1699,"direction":24},[],{"type":40,"text":56,"spans":1701,"direction":24},[],{"type":40,"text":1703,"spans":1704,"direction":24},"In short: without set objectives, it's hard to build a consistent attendee experience, and impossible to measure the event's performance and ROI. That's why it's worth not skipping this step of setting objectives. ",[],{"type":40,"text":56,"spans":1706,"direction":24},[],{"type":69,"text":1708,"spans":1709,"direction":24},"The prerequisite: defining your business objectives",[],{"type":40,"text":1711,"spans":1712,"direction":24},"Before even choosing your event's format and type, start by asking yourself this essential question: why are you organizing it in the first place? Remember: behind every professional event lies a business ambition.\n",[],{"type":40,"text":1714,"spans":1715,"direction":24},"Here are the main types of event objectives you could aim for: ",[],{"type":86,"text":1717,"spans":1718,"direction":24},"Awareness: to build your brand's visibility, highlight your expertise, or launch a new product, for example.",[1719],{"start":35,"end":693,"type":91},{"type":86,"text":1721,"spans":1722,"direction":24},"Engagement / Interaction: to build connections with your community, customers, or partners through a memorable experience.",[1723],{"start":35,"end":114,"type":91},{"type":86,"text":1725,"spans":1726,"direction":24},"Conversion / Sales: to generate qualified leads, speed up your sales cycle, or close deals.",[1727],{"start":35,"end":1095,"type":91},{"type":86,"text":1729,"spans":1730,"direction":24},"Loyalty / Cohesion: to build connections between your teams and boost their motivation (seminars, team building, internal events), or to build brand attachment among your customers (customer events).",[1731],{"start":35,"end":1095,"type":91},{"type":40,"text":56,"spans":1733,"direction":24},[],{"type":40,"text":56,"spans":1735,"direction":24},[],{"type":40,"text":1737,"spans":1738,"direction":24},"But keep in mind that your objective, however relevant, will only be useful if it's truly clear. So use the SMART method to set objectives in a structured way: your objective should be: ",[],{"type":86,"text":1740,"spans":1741,"direction":24},"Specific: define a precise goal, such as “Strengthen our brand's awareness among IT decision-makers”",[1742],{"start":35,"end":1259,"type":91},{"type":86,"text":1744,"spans":1745,"direction":24},"Measurable: attach a concrete indicator to your objective, for example “Reach 500 webinar sign-ups”",[1746],{"start":35,"end":747,"type":91},{"type":86,"text":1748,"spans":1749,"direction":24},"Achievable: aim for a result that's ambitious but realistic, such as “Convert 10% of leads into sales opportunities”",[1750],{"start":35,"end":747,"type":91},{"type":86,"text":1752,"spans":1753,"direction":24},"Realistic: adapt your ambitions to your resources and your company's reality, for example “Run a hybrid event on a controlled budget”-",[1754],{"start":35,"end":693,"type":91},{"type":86,"text":1756,"spans":1757,"direction":24},"Time-bound, set yourself a timeframe, for example “By the end of the quarter”",[1758],{"start":35,"end":747,"type":91},{"type":40,"text":1760,"spans":1761,"direction":24},"\n",[],{"type":40,"text":1763,"spans":1764,"direction":24},"In short, your objectives should be the compass guiding your event strategy. Once this step is clear, you can move on to the format and type of event to consider.",[],{"type":40,"text":56,"spans":1766,"direction":24},[],{"type":40,"text":1768,"spans":1769,"direction":24},"💬 “Choosing the right type of event is one thing. But what about the format? That's above all a question of attendee experience. Always ask yourself where your audience will best experience the message you want to convey. Remember: the right event format is above all a matter of context. It's your objectives, your audience and your available resources that should dictate the choice between in-person, digital or hybrid. For a product launch or an awareness campaign, nothing beats the power of in-person events. On the other hand, for expert content or an international audience, digital or hybrid naturally make more sense.”, Milla Breuil, Account Manager at Digitevent",[1770,1772,1777],{"start":880,"end":1771,"type":54},629,{"start":1773,"end":1774,"type":46,"data":1775},631,660,{"link_type":48,"url":1776,"target":50},"https://www.linkedin.com/in/millabreuil/",{"start":1778,"end":1779,"type":46,"data":1780},661,674,{"link_type":48,"url":1776,"target":50},{"type":40,"text":56,"spans":1782,"direction":24},[],{"type":40,"text":1784,"spans":1785,"direction":24},"For inspiration, you'll find the details of all the types of events you can run at the end of this article.",[],{"type":40,"text":56,"spans":1787,"direction":24},[],{"type":69,"text":1789,"spans":1790,"direction":24},"Which type of event for which business objective?",[],{"type":40,"text":1792,"spans":1793,"direction":24},"The event type to prioritize depends on your business objective:",[],{"type":86,"text":1795,"spans":1796,"direction":24},"Awareness : high-visibility events (trade show, conference, webinar, product launch)",[1797],{"start":35,"end":693,"type":91},{"type":86,"text":1799,"spans":1800,"direction":24},"Engagement : fun and educational events (community event, workshop, hackathon, user meetup)",[1801],{"start":35,"end":747,"type":91},{"type":86,"text":1803,"spans":1804,"direction":24},"Conversion : experience and product-testing events (B2B client event, roadshow, open house, demonstration)",[1805],{"start":35,"end":747,"type":91},{"type":86,"text":1807,"spans":1808,"direction":24},"Loyalty : customer experiences and community events (VIP client, feedback session, client dinner or gala)",[1809],{"start":35,"end":289,"type":91},{"type":86,"text":1811,"spans":1812,"direction":24},"Internal cohesion : events that strengthen company culture (seminar, team building, internal conference, incentive trip)",[1813],{"start":35,"end":457,"type":91},{"type":40,"text":56,"spans":1815,"direction":24},[],{"type":40,"text":56,"spans":1817,"direction":24},[],{"type":69,"text":1819,"spans":1820,"direction":24},"What other criteria should you consider to choose the right event format and type",[],{"type":40,"text":1822,"spans":1823,"direction":24},"You now understand the importance of linking your business objective to the type of event you organize. But be careful: this objective isn't the only thing to consider when choosing your format!\n",[],{"type":40,"text":1825,"spans":1826,"direction":24},"To organize a consistent and effective event, also rely on the following four pillars: ",[],{"type":86,"text":1828,"spans":1829,"direction":24},"Your target audience. What do your potential attendees expect from an event like the one you're organizing? What specific topics would they like to see covered?",[1830],{"start":35,"end":429,"type":91},{"type":86,"text":1832,"spans":1833,"direction":24},"Your available budget. Your idea and your budget need to be aligned to get the maximum ROI.",[1834],{"start":35,"end":1189,"type":91},{"type":86,"text":1836,"spans":1837,"direction":24},"Duration and attendee availability. There's no point organizing the best event if your guests can't attend!",[1838],{"start":35,"end":969,"type":91},{"type":86,"text":1840,"spans":1841,"direction":24},"Your event's logistical format. The idea is to choose between in-person, hybrid, or fully digital, depending on your target audience's habits and their availability on-site.",[1842],{"start":35,"end":1230,"type":91},{"type":40,"text":1760,"spans":1844,"direction":24},[],{"type":40,"text":1846,"spans":1847,"direction":24},"By keeping these different elements in mind, you ensure you meet both your company's needs and those of your target audience, for optimal event effectiveness.",[],{"type":40,"text":56,"spans":1849,"direction":24},[],{"type":69,"text":1851,"spans":1852,"direction":24},"Overview of the main types of professional events",[],{"type":40,"text":1854,"spans":1855,"direction":24},"Whether your main objective is to convey a specific message to your target audience, promote a product, or improve your brand image, you'll find here all the types of events you can run.",[],{"type":40,"text":56,"spans":1857,"direction":24},[],{"type":138,"text":1859,"spans":1860,"direction":24},"For external events",[],{"type":40,"text":1862,"spans":1863,"direction":24},"Conferences, webinars, and round tables",[1864],{"start":35,"end":1865,"type":91},39,{"type":40,"text":1867,"spans":1868,"direction":24},"Events where professionals share their expertise on key topics, often hosted by speakers or experts.",[],{"type":40,"text":56,"spans":1870,"direction":24},[],{"type":40,"text":1872,"spans":1873,"direction":24},"Product launches ",[1874],{"start":35,"end":457,"type":91},{"type":40,"text":1876,"spans":1877,"direction":24},"Key moments for showcasing something new to spark potential customers' interest, generate buzz, and drive early sales.",[],{"type":40,"text":56,"spans":1879,"direction":24},[],{"type":40,"text":1881,"spans":1882,"direction":24},"Press days",[1883],{"start":35,"end":747,"type":91},{"type":40,"text":1885,"spans":1886,"direction":24},"Professional events dedicated to communication and media relations. They're ideal for presenting a new product, strengthening company awareness, and building relationships with journalists and influencers in your industry.",[],{"type":40,"text":56,"spans":1888,"direction":24},[],{"type":40,"text":1890,"spans":1891,"direction":24},"Customer events ",[1892],{"start":35,"end":230,"type":91},{"type":40,"text":1894,"spans":1895,"direction":24},"Premium gatherings designed to strengthen relationships with existing customers, reward their loyalty, and encourage positive word-of-mouth about your brand.",[],{"type":40,"text":56,"spans":1897,"direction":24},[],{"type":40,"text":1899,"spans":1900,"direction":24},"Exclusive events ",[1901],{"start":35,"end":457,"type":91},{"type":40,"text":1903,"spans":1904,"direction":24},"Premium formats reserved for a select group of customers or strategic partners. The goal of these events: build a privileged business relationship with them and offer a memorable experience, for example, privatizing an exhibition or backstage access.",[],{"type":40,"text":56,"spans":1906,"direction":24},[],{"type":40,"text":1908,"spans":1909,"direction":24},"Roadshows",[1910],{"start":35,"end":693,"type":91},{"type":40,"text":1912,"spans":1913,"direction":24},"Series of traveling events held in several cities, allowing you to meet customers or prospects directly in the field.",[],{"type":40,"text":56,"spans":1915,"direction":24},[],{"type":40,"text":1917,"spans":1918,"direction":24},"Trade shows and fairs",[1919],{"start":35,"end":1189,"type":91},{"type":40,"text":1921,"spans":1922,"direction":24},"Large industry gatherings where organizations showcase their products and services to increase their visibility and generate new contacts.",[],{"type":40,"text":56,"spans":1924,"direction":24},[],{"type":40,"text":1926,"spans":1927,"direction":24},"Festivals",[1928],{"start":35,"end":693,"type":91},{"type":40,"text":1930,"spans":1931,"direction":24},"Popular, festive, and cultural events that bring together a broad audience around a strong theme. This type of event strengthens brand awareness and creates an engaging collective experience, at the crossroads of business and celebration.",[],{"type":40,"text":56,"spans":1933,"direction":24},[],{"type":40,"text":1935,"spans":1936,"direction":24},"User communities",[1937],{"start":35,"end":230,"type":91},{"type":40,"text":1939,"spans":1940,"direction":24},"Regular meetups between users of a solution to share best practices and encourage mutual support among customers.",[],{"type":40,"text":56,"spans":1942,"direction":24},[],{"type":40,"text":1944,"spans":1945,"direction":24},"Field activations and street marketing",[1946],{"start":35,"end":1411,"type":91},{"type":40,"text":1948,"spans":1949,"direction":24},"Event-based actions deployed directly in the field to meet the public where they are. It's a great way to promote a product, generate engagement, and embed your brand into your target audience's daily life.",[],{"type":40,"text":56,"spans":1951,"direction":24},[],{"type":40,"text":1953,"spans":1954,"direction":24},"Promotional days or private sales",[1955],{"start":35,"end":121,"type":91},{"type":40,"text":1957,"spans":1958,"direction":24},"Sales events focused on conversion and loyalty, allowing customers to discover, try, or buy products in a privileged, organized setting.",[],{"type":40,"text":56,"spans":1960,"direction":24},[],{"type":138,"text":1962,"spans":1963,"direction":24},"For internal events",[],{"type":40,"text":1965,"spans":1966,"direction":24},"Team-building events ",[1967],{"start":35,"end":1189,"type":91},{"type":40,"text":1969,"spans":1970,"direction":24},"Unifying, collaborative activities designed to strengthen cohesion, communication, and team spirit within a company. The goal: work better together by strengthening cohesion within the same team.",[],{"type":40,"text":56,"spans":1972,"direction":24},[],{"type":40,"text":1974,"spans":1975,"direction":24},"Internal seminars",[1976],{"start":35,"end":457,"type":91},{"type":40,"text":1978,"spans":1979,"direction":24},"Professional gatherings dedicated to strategic alignment, training, or employee motivation.",[],{"type":40,"text":56,"spans":1981,"direction":24},[],{"type":40,"text":1983,"spans":1984,"direction":24},"Parties or festive events ",[1985],{"start":35,"end":99,"type":91},{"type":40,"text":1987,"spans":1988,"direction":24},"Convivial moments to celebrate a success, a company anniversary, or bring teams together in an informal setting.",[],{"type":40,"text":56,"spans":1990,"direction":24},[],{"type":40,"text":1992,"spans":1993,"direction":24},"Onboarding days",[1994],{"start":35,"end":818,"type":91},{"type":40,"text":1996,"spans":1997,"direction":24},"Key moments for welcoming new employees, building connections within the team, and fostering internal cohesion from their very first days. An essential step for boosting motivation and company spirit.",[],{"type":40,"text":56,"spans":1999,"direction":24},[],{"type":40,"text":2001,"spans":2002,"direction":24},"Company trips or retreats",[2003],{"start":35,"end":1454,"type":91},{"type":40,"text":2005,"spans":2006,"direction":24},"True team-building experiences, these “incentive”-oriented formats combine relaxation, discovery, and group activities. They strengthen employee cohesion and motivation away from the usual workplace.",[],{"type":40,"text":56,"spans":2008,"direction":24},[],{"type":40,"text":2010,"spans":2011,"direction":24},"Internal general assemblies",[2012],{"start":35,"end":623,"type":91},{"type":40,"text":2014,"spans":2015,"direction":24},"Key moments of the professional year, these strategic meetings allow companies to share results, projects, and key directions, while involving employees in the collective vision.",[],{"type":40,"text":56,"spans":2017,"direction":24},[],{"type":40,"text":2019,"spans":2020,"direction":24},"Internal award ceremonies",[2021],{"start":35,"end":1454,"type":91},{"type":40,"text":2023,"spans":2024,"direction":24},"Festive, rewarding events designed to celebrate successes, reward teams, and strengthen internal cohesion. An excellent format for motivating employees and creating a unique bond between them and the company culture.",[],{"type":40,"text":56,"spans":2026,"direction":24},[],{"type":40,"text":2028,"spans":2029,"direction":24},"Themed days",[2030],{"start":35,"end":994,"type":91},{"type":40,"text":2032,"spans":2033,"direction":24},"Fun, engaging event formats that foster team cohesion around a specific theme. Perfect for energizing internal life, strengthening bonds between employees, and creating a convivial shared moment.",[],{"type":40,"text":56,"spans":2035,"direction":24},[],{"type":40,"text":2037,"spans":2038,"direction":24},"Workshops and hackathons",[2039],{"start":35,"end":114,"type":91},{"type":40,"text":2041,"spans":2042,"direction":24},"Participatory formats that foster co-creation, collective thinking, and innovation around a given challenge.",[],{"type":40,"text":56,"spans":2044,"direction":24},[],{"type":138,"text":2046,"spans":2047,"direction":24},"For internal or external events",[],{"type":40,"text":2049,"spans":2050,"direction":24},"Networking events ",[2051],{"start":35,"end":1095,"type":91},{"type":40,"text":2053,"spans":2054,"direction":24},"Opportunities to expand your professional network, meet potential partners, or exchange ideas with peers in the same industry.",[],{"type":40,"text":56,"spans":2056,"direction":24},[],{"type":40,"text":2058,"spans":2059,"direction":24},"Training events ",[2060],{"start":35,"end":230,"type":91},{"type":40,"text":2062,"spans":2063,"direction":24},"Educational sessions designed to develop employees' or customers' skills on a specific topic.",[],{"type":40,"text":56,"spans":2065,"direction":24},[],{"type":40,"text":2067,"spans":2068,"direction":24},"Participatory workshops",[2069],{"start":35,"end":468,"type":91},{"type":40,"text":2071,"spans":2072,"direction":24},"Collaborative experiences centered on exchange and co-creation. This type of professional event encourages active attendee participation and helps achieve a shared goal in a stimulating, interactive setting.",[],{"type":40,"text":56,"spans":2074,"direction":24},[],{"type":40,"text":2076,"spans":2077,"direction":24},"Charity or solidarity events",[2078],{"start":35,"end":498,"type":91},{"type":40,"text":2080,"spans":2081,"direction":24},"Moments of sharing and collective commitment that strengthen the sense of community and the company's values while supporting a human or environmental cause.\n",[],{"type":40,"text":2083,"spans":2084,"direction":24},"Need help with this? Book your Digitevent demo and get advice from our experts: they'll help you choose the event format suited to your situation.",[2085],{"start":1189,"end":2086,"type":46,"data":2087},46,{"link_type":48,"url":2088,"target":50},"https://www.digitevent.com/fr?contact","advice",[2091],{"primary":2092,"items":2101,"id":2103,"slice_type":921,"slice_label":8},{"seo_title":2093,"seo_meta_descriptions":2097},[2094],{"type":40,"text":2095,"spans":2096,"direction":24},"Which type of event should you choose based on your business objectives?",[],[2098],{"type":40,"text":2099,"spans":2100,"direction":24},"Discover how to choose the right type of event based on your business objectives: awareness, engagement, conversion, or internal cohesion.",[],[2102],{},"seo$fe7d6003-e5e0-476f-8a34-412f82471c6d",{"id":2105,"lang":924,"type":9,"uid":2106},"akYm3RIAACkAyuFd","type-evenement-selon-objectif",{"id":2108,"uid":2109,"url":8,"type":9,"tags":2110,"first_publication_date":2112,"slugs":2113,"linked_documents":2114,"lang":17,"data":2115},"akYmGBIAACoAyt6i","11-arguments-to-convince-decision-makers-to-organize-events",[2111],"en-only","2026-07-02T10:07:40+0000",[2109],[],{"distribution":2111,"article_title":2116,"author_name":2120,"publication_date":2121,"banner_image":2122,"article_content":2130,"main_tag":2089,"body":2201},[2117],{"type":21,"text":2118,"spans":2119},"11 arguments to convince decision-makers to organize events",[],"Syrian Fis","2020-12-02T23:00:00+0000",{"dimensions":2123,"alt":2124,"copyright":8,"url":2125,"id":2126,"edit":2127},{"width":29,"height":30},"meeting with stakeholders","https://images.prismic.io/digi-www/ffe5f0fd-a6ee-4aed-a9f2-8a37305961d9_5.jpg?auto=format%2Ccompress&rect=0%2C0%2C1225%2C817&w=900&h=600","X8-lcxEAACUAsXcm",{"x":35,"y":35,"zoom":2128,"background":2129},0.8571428571428571,"#fff",[2131,2134,2137,2139,2142,2145,2148,2151,2154,2157,2160,2163,2166,2169,2172,2175,2177,2180,2183,2186,2189,2192,2195,2198],{"type":40,"text":2132,"spans":2133},"Event management often attracts skepticism from decision-makers: high expenses, complicated ROI to measure (when you can so easily measure your event ROI), and results often perceived as indirect. ",[],{"type":40,"text":2135,"spans":2136},"Yet it is quite simple to understand the stakes that events represent for a brand. We will therefore give you several arguments to demonstrate that an event budget is necessary for your sector of activity.",[],{"type":40,"text":56,"spans":2138},[],{"type":40,"text":2140,"spans":2141},"Each stakeholder must be addressed: hierarchy, sponsors, customers, participants, and collaborators. The best way to do this is to address these different targets with different approaches, taking into account their specific issues. Indeed your communication should be more focused on numbers for your hierarchy and sponsors, and focused on the experience for your participants, while the focus should be on the commercial gains for your employees.",[],{"type":40,"text":2143,"spans":2144},"But you must also take into account the objective of the event. The organization of an event can be motivated by several reasons: the promotion of a product, the notoriety in your market, the networking in your sector...",[],{"type":69,"text":2146,"spans":2147},"Convincing by reason : ",[],{"type":40,"text":2149,"spans":2150},"Here are a few arguments that prove events are a necessity and that they pay off: ",[],{"type":86,"text":2152,"spans":2153},"The French (for instance) love events: 93% of them are \"in lack of events\" since May 11, 2020, according to La Réclame. The Latin culture makes them want to spend time with others.",[],{"type":86,"text":2155,"spans":2156},"This is useful for product demos: don't tell the benefits of your offers, show them to everyone. ",[],{"type":86,"text":2158,"spans":2159},"You are addressing a hyper-qualified target. Let's take an example: at the Amsterdam Coffee Show, you are only addressing professionals in the coffee sector and you are sure that all the key players will be present. All it takes is a good meeting to open up unexpected opportunities. And these meetings take place during very specialized events. You have to be there, otherwise, you will leave the place to your competitor. ",[],{"type":86,"text":2161,"spans":2162},"Propose KPIs to measure your event objectives. This will allow you to decide with your manager what you want to achieve (and exceed). ",[],{"type":86,"text":2164,"spans":2165},"Your event will be an opportunity for your teams to collect leads from targeted prospects concerned by your activity.",[],{"type":86,"text":2167,"spans":2168},"You develop your brand awareness and your employer brand, and your corporate culture.",[],{"type":40,"text":2170,"spans":2171},"If you organize a filmed or live event : ",[],{"type":40,"text":2173,"spans":2174},"- You will be able to use lead generation by broadcasting replays to collect leads from your virtual event or by creating dedicated landings pages requesting registration to access the event.",[],{"type":40,"text":56,"spans":2176},[],{"type":69,"text":2178,"spans":2179},"Persuade by emotion : ",[],{"type":86,"text":2181,"spans":2182},"Events are one of the most fertile professional playgrounds for innovation and creativity. You are free to surprise your guests in every possible way! ",[],{"type":86,"text":2184,"spans":2185},"Emotion is at the heart of the event approach and allows you to mark your guests by transforming a simple event into a memorable experience. ",[],{"type":86,"text":2187,"spans":2188},"In virtual, the event brings employees closer together in order not to lose the social link.",[],{"type":86,"text":2190,"spans":2191},"This allows your customers to put faces to names and strengthens the emotional bond between you and your customers, which is very important for the longevity of the business relationship.",[],{"type":86,"text":2193,"spans":2194},"The event also allows you to create an effective networking experience, both face-to-face and virtual, and thus create business opportunities.",[],{"type":86,"text":2196,"spans":2197},"With all these arguments, you should convince and persuade stakeholders of the purpose of your next one. The event represents a cost (which can be optimized), but above all, it is an indispensable investment.",[],{"type":40,"text":2199,"spans":2200},"With all these arguments, you should convince and persuade stakeholders of the purpose of your next event. The event represents a cost, but it is above all an indispensable investment.",[],[2202],{"primary":2203,"items":2211,"id":2213,"slice_type":921,"slice_label":8},{"seo_title":2204,"seo_meta_descriptions":2207},[2205],{"type":40,"text":2118,"spans":2206,"direction":24},[],[2208],{"type":40,"text":2209,"spans":2210,"direction":24},"Need budget approval for your event? Discover 11 rational and emotional arguments to convince decision-makers even in tough times like 2020 !",[],[2212],{},"seo$4ec68137-5534-4b2d-949d-c24726d2027f",[2215,2505],{"id":2216,"uid":2217,"url":8,"type":2218,"tags":2219,"first_publication_date":2221,"slugs":2222,"linked_documents":2224,"lang":17,"data":2225,"_source":2502},"en_solution_plateforme-gestion-evenement-externe","external-communication-events-management-platform-ems","solution",[2220],"event_type_external","2021-07-02T08:38:10+0000",[2223],"solution-de-gestion-devenements-externes",[],{"title":2226,"subtitle":2230,"header_image":2237,"event_formats_title":2245,"event_formats":2250,"event_type":2271,"body":2272},[2227],{"type":21,"text":2228,"spans":2229,"direction":24},"External event management solution",[],[2231,2234],{"type":40,"text":2232,"spans":2233,"direction":24},"Digitevent is an intuitive event management platform designed for companies that want to run high-performing external events (clients, prospects, partners, or press). 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",[],{"type":40,"text":2235,"spans":2236,"direction":24},"You project an innovative and professional image while offering a smooth, personalized, and flawless registration experience.",[],{"dimensions":2238,"alt":2241,"copyright":8,"url":2242,"id":2243,"edit":2244},{"width":2239,"height":2240},1024,400,"client evening","https://images.prismic.io/digi-www/ablGjLbci2UF6HIp_Soire%CC%81eclient.png?auto=format,compress","ablGjLbci2UF6HIp",{"x":35,"y":35,"zoom":36,"background":37},[2246],{"type":138,"text":2247,"spans":2248},"Ideal for",[2249],{"start":35,"end":693,"type":91},[2251,2253,2255,2257,2259,2261,2263,2265,2267,2269],{"format_name":2252},"Press and PR presentation",{"format_name":2254},"Sales roadshow",{"format_name":2256},"Open house day",{"format_name":2258},"Conference",{"format_name":2260},"Product launch",{"format_name":2262},"Client event",{"format_name":2264},"Symposium",{"format_name":2266},"Awards ceremony",{"format_name":2268},"Gala evening / cocktail reception",{"format_name":2270},"Inauguration or groundbreaking ceremony","external",[2273,2314,2349,2380,2403,2425,2489],{"primary":2274,"items":2310,"id":2312,"slice_type":2313,"slice_label":8},{"illustration_450px":2275,"media":2283,"highlight_title":2285,"highlight_subtitle":2290,"highlight_pitch":2294,"next_step_link_text":2298,"next_step":2299,"svg_icon":2309},{"dimensions":2276,"alt":2279,"copyright":8,"url":2280,"id":2281,"edit":2282},{"width":2277,"height":2278},1116,1330,"Event invitation email and event website displayed on a computer, with agenda, practical information, and an online registration button.","https://images.prismic.io/digi-www/aW-pzwIvOtkhBv1o_Frame-2-_6_.webp?auto=format,compress","aW-pzwIvOtkhBv1o",{"x":35,"y":35,"zoom":36,"background":37},{"link_type":2284},"Any",[2286],{"type":69,"text":2287,"spans":2288,"direction":24},"Event communication and marketing",[2289],{"start":35,"end":121,"type":91},[2291],{"type":138,"text":2292,"spans":2293,"direction":24},"Create beautiful registration websites",[],[2295],{"type":40,"text":2296,"spans":2297,"direction":24},"Our event management solution lets you create the tools essential to your event communication. Whether it's the registration website or sending invitations, run your event with full autonomy.",[],"Discover our online invitation tool",{"id":2300,"type":2301,"tags":2302,"lang":924,"slug":2303,"first_publication_date":2304,"uid":2305,"link_type":2306,"key":2307,"isBroken":2308},"Xso5zhEAACQAESVY","feature",[],"des-invitations-en-ligne-qui-arrivent-a-destination","2020-05-24T09:10:34+0000","solution-de-gestion-des-invitations-aux-evenements","Document","1f5dc5b8-d5fd-4ab7-822f-d107b600c418",false,{},[2311],{},"feature_details_highlight$5eecd712-5a51-4964-9b77-9e1910c15a71","feature_details_highlight",{"primary":2315,"items":2346,"id":2348,"slice_type":2313,"slice_label":8},{"illustration_450px":2316,"media":2322,"highlight_title":2323,"highlight_subtitle":2328,"highlight_pitch":2332,"next_step_link_text":2336,"next_step":2337,"svg_icon":2345},{"dimensions":2317,"alt":2318,"copyright":8,"url":2319,"id":2320,"edit":2321},{"width":2277,"height":2278},"Access control application","https://images.prismic.io/digi-www/b5c0b09b-1c8c-4947-ae0d-d7dd0e58901c_Accueil+a%CC%80+Grande+Vitesse_fr.png?auto=format,compress","X9ihcxMAACIAukwy",{"x":35,"y":35,"zoom":36,"background":37},{"link_type":2284},[2324],{"type":69,"text":2325,"spans":2326,"direction":24},"Check-in application",[2327],{"start":35,"end":1259,"type":91},[2329],{"type":138,"text":2330,"spans":2331,"direction":24},"Streamline check-in and access control",[],[2333],{"type":40,"text":2334,"spans":2335,"direction":24},"Set up secure, fast access control using tablets or smartphones equipped with our check-in application. Scan the QR code or search for the attendee by name to check them in.",[],"Discover our check-in application",{"id":2338,"type":2301,"tags":2339,"lang":924,"slug":2341,"first_publication_date":2342,"uid":2343,"link_type":2306,"key":2344,"isBroken":2308},"Xso6mREAACQAESjr",[2340],"checkin","le-controle-dacces-des-evenements-modernes","2020-05-24T09:13:01+0000","application-checkin-emargement-participant-accueil-evenement","b1f00d55-df41-44f9-a03a-fa798f3d18ec",{},[2347],{},"feature_details_highlight$513027b0-2ced-435e-9e69-0f413f186e66",{"primary":2350,"items":2377,"id":2379,"slice_type":2313,"slice_label":8},{"illustration_450px":2351,"media":2358,"highlight_title":2359,"highlight_subtitle":2364,"highlight_pitch":2368,"next_step_link_text":2372,"next_step":2373,"svg_icon":2376},{"dimensions":2352,"alt":2354,"copyright":8,"url":2355,"id":2356,"edit":2357},{"width":2353,"height":2353},616,"gdpr","https://images.prismic.io/digi-www/abmAxLbci2UF6I5__RGPD.png?auto=format,compress","abmAxLbci2UF6I5_",{"x":35,"y":35,"zoom":36,"background":37},{"link_type":2284},[2360],{"type":69,"text":2361,"spans":2362,"direction":24},"Secure data",[2363],{"start":35,"end":757,"type":91},[2365],{"type":138,"text":2366,"spans":2367,"direction":24},"GDPR-compliant platform",[],[2369],{"type":40,"text":2370,"spans":2371,"direction":24},"Digitevent is an event solution developed in France and fully GDPR-compliant. Our clients' data is extremely valuable to us, and we make security a top priority. You remain the owner of your data.",[],"Learn more about our security policy",{"link_type":48,"key":2374,"url":2375},"40b8cc1d-a899-4f2f-be45-2751721a1ecb","https://www.digitevent.com/en/gdpr-data-protection-security",{},[2378],{},"feature_details_highlight$f42b09fd-230d-446d-811f-66b16aab3581",{"primary":2381,"items":2400,"id":2402,"slice_type":2313,"slice_label":8},{"illustration_450px":2382,"media":2383,"highlight_title":2384,"highlight_subtitle":2390,"highlight_pitch":2394,"next_step_link_text":8,"next_step":2398,"svg_icon":2399},{},{"link_type":2284},[2385],{"type":69,"text":2386,"spans":2387},"Automations and integrations",[2388,2389],{"start":35,"end":994,"type":91},{"start":230,"end":498,"type":91},[2391],{"type":138,"text":2392,"spans":2393},"Reach your goals with the right tools",[],[2395],{"type":40,"text":2396,"spans":2397,"direction":24},"Set up automations tailored to your workflow and choose impactful event communication (for example, sending a welcome text message, or notifying a manager when a VIP registers). Custom plug-ins and CRM integrations (Salesforce, Dynamics, Hubspot, etc.) are also available.",[],{"link_type":2284},{},[2401],{},"feature_details_highlight$7c015c3a-4952-4a9f-8d08-17099b3c92b1",{"primary":2404,"items":2422,"id":2424,"slice_type":2313,"slice_label":8},{"illustration_450px":2405,"media":2406,"highlight_title":2407,"highlight_subtitle":2412,"highlight_pitch":2416,"next_step_link_text":8,"next_step":2420,"svg_icon":2421},{},{"link_type":2284},[2408],{"type":69,"text":2409,"spans":2410,"direction":24},"White label",[2411],{"start":35,"end":994,"type":91},[2413],{"type":138,"text":2414,"spans":2415,"direction":24},"Communicate without any reference to Digitevent",[],[2417],{"type":40,"text":2418,"spans":2419,"direction":24},"Use your own domain name, or ask our team to reserve one for your event, so you can offer an event website that matches your brand. Send your invitation and reminder campaigns from your own email address for end-to-end white labeling.",[],{"link_type":2284},{},[2423],{},"feature_details_highlight$10345fc7-8a5f-4781-97bc-7dd91c92f225",{"primary":2426,"items":2431,"id":2487,"slice_type":2488,"slice_label":8},{"title":2427},[2428],{"type":138,"text":2429,"spans":2430,"direction":24},"Frequently asked questions",[],[2432,2442,2451,2460,2469,2478],{"question":2433,"answer":2438},[2434],{"type":2435,"text":2436,"spans":2437,"direction":24},"heading4","What is the best software for organizing professional external events (clients, partners, press) efficiently?",[],[2439],{"type":40,"text":2440,"spans":2441,"direction":24},"To organize professional external events such as conferences, product launches, or client events, it's essential to use a complete event management solution. Digitevent is an all-in-one SaaS platform that centralizes the creation of event websites, invitation management, attendee tracking, and communication. With Digitevent, marketing and communication teams can run their external events efficiently while offering attendees a smooth, professional experience.",[],{"question":2443,"answer":2447},[2444],{"type":2435,"text":2445,"spans":2446,"direction":24},"How do you organize an external event from A to Z?",[],[2448],{"type":40,"text":2449,"spans":2450,"direction":24},"Organizing an external event calls for careful planning: setting objectives, targeting guests, managing registrations, logistics, and hosting. Digitevent lets you manage all these steps from a single platform: creating an event website, sending invitations, tracking registrations, and coordinating attendees. This centralization simplifies organization and helps ensure the success of marketing and B2B events.",[],{"question":2452,"answer":2456},[2453],{"type":2435,"text":2454,"spans":2455,"direction":24},"How do you manage online registration for an external event with clients and prospects?",[],[2457],{"type":40,"text":2458,"spans":2459,"direction":24},"Managing online registration is essential for maximizing attendance. Digitevent offers customized registration forms, guest list management, and automated email campaigns (invitations, reminders, confirmations). You can track registrations in real time and tailor your communication based on attendee profiles (clients, prospects, partners), which improves both attendance rates and marketing effectiveness.",[],{"question":2461,"answer":2465},[2462],{"type":2435,"text":2463,"spans":2464,"direction":24},"How do you optimize welcome, check-in, and attendee flow management at an external event?",[],[2466],{"type":40,"text":2467,"spans":2468,"direction":24},"A smooth welcome is key to a positive experience from the moment attendees arrive. Digitevent makes check-in easier with digital solutions such as QR codes, badge scanning, and on-site badge printing. These tools help you manage attendee flow efficiently, cut down wait times, and keep things running professionally, even at high-attendance events.",[],{"question":2470,"answer":2474},[2471],{"type":2435,"text":2472,"spans":2473,"direction":24},"How do you measure ROI and analyze the performance of an external marketing or B2B event?",[],[2475],{"type":40,"text":2476,"spans":2477,"direction":24},"Measuring the ROI of an external event is essential for assessing its effectiveness. Digitevent provides dashboards with key metrics: number of registrants, attendance rate, attendee engagement, leads generated, and interactions. This data lets marketing teams analyze their events' performance, optimize their strategies, and demonstrate business impact.",[],{"question":2479,"answer":2483},[2480],{"type":2435,"text":2481,"spans":2482,"direction":24},"What digital tools should you use to digitize and modernize a professional external event?",[],[2484],{"type":40,"text":2485,"spans":2486,"direction":24},"Digitalization is essential for making external events more effective and engaging. Digitevent offers a complete suite of digital tools: event website, mobile app, networking, meeting scheduling, badge scanning, and automated communication. 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