[{"data":1,"prerenderedAt":628},["ShallowReactive",2],{"top-banner-en":3,"blog-article-9-tips-to-energize-virtual-events-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":198,"relatedPages":627},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":195},"en_blog_article_nos-9-astuces-pour-dynamiser-vos-evenements-virtuels","9-tips-to-energize-virtual-events",null,"blog_article",[11],"global","2026-07-02T10:07:48+0000",[14],"nos-9-astuces-pour-dynamiser-vos-evenements-virtuels",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":179,"body":180},[19],{"type":20,"text":21,"spans":22},"heading1","Our 9 tips to energize your virtual events",[],"Syrian Fis","2021-06-01T22:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,592,"virtual event illustration","https://images.prismic.io/digi-www/cd7e9017-7b29-488c-b2d7-7adae23c8f0e_eventvirtuelillu+%281%29.jpg?auto=format%2Ccompress&rect=0%2C0%2C1495%2C983&w=900&h=592","YLc9LxMAACIADH7U",{"x":33,"y":33,"zoom":34,"background":35},0,0.7758846657929227,"#fff",[37,41,44,47,54,69,74,77,83,88,91,97,102,105,111,115,121,126,129,135,140,143,149,154,157,163,167,170,176],{"type":38,"text":39,"spans":40},"paragraph","Digitevent is teaming up with Gilane Barret for a series of 9 videos to help you energize your virtual events, overcome stage fright, learn how to capture attention, and much more.\n\nGilane hosted television shows for more than ten years. A host on CNews and BFMTV, he still regularly appears on various programs.",[],{"type":38,"text":42,"spans":43},"",[],{"type":38,"text":45,"spans":46},"Here are these tips to be engaging, even behind a screen:",[],{"type":38,"text":48,"spans":49},"1: Prepare your event\nThink of your event like a television show, prepare a \"rundown\" to keep a steady pace, and make sure everyone knows what they need to do, minute by minute.",[50],{"start":51,"end":52,"type":53},3,21,"strong",{"type":55,"oembed":56},"embed",{"embed_url":57,"type":58,"version":59,"title":60,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":65,"thumbnail_width":66,"thumbnail_height":67,"html":68},"https://www.youtube.com/watch?v=XT-_69VBFVc","video","1.0","Gilane Barret - Événement digital:  Pensez télé ! - ép.1","Digitevent","https://www.youtube.com/@digitevent4113","YouTube","https://www.youtube.com/","https://i.ytimg.com/vi/XT-_69VBFVc/hqdefault.jpg",480,360,"\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/XT-_69VBFVc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Événement digital:  Pensez télé ! - ép.1\">\u003C/iframe>",{"type":38,"text":70,"spans":71},"2. Play on interactivity ",[72],{"start":51,"end":73,"type":53},24,{"type":38,"text":75,"spans":76},"Ask your guests about their current mood and display the results as word clouds, to give you material for your virtual event introduction. \n\nKick off the dynamic with one or two prepared questions to encourage participants to ask others.",[],{"type":55,"oembed":78},{"embed_url":79,"type":58,"version":59,"title":80,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":81,"thumbnail_width":66,"thumbnail_height":67,"html":82},"https://www.youtube.com/watch?v=937B-QZ4k8g&ab_channel=DigiteventDigitevent","Gilane Barret - Événement digital:  Jouer l'interactivité ! - ép.2","https://i.ytimg.com/vi/937B-QZ4k8g/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/937B-QZ4k8g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Événement digital:  Jouer l'interactivité ! - ép.2\">\u003C/iframe>",{"type":38,"text":84,"spans":85},"3: Getting comfortable with the camera",[86],{"start":51,"end":87,"type":53},38,{"type":38,"text":89,"spans":90},"Production should harmonize the quality of your speakers (sound, video, lighting, etc.). Think of the camera as a friend: smile at it, look at it often. Don't be static in front of a machine, be dynamic, as if facing a friend. ",[],{"type":55,"oembed":92},{"embed_url":93,"type":58,"version":59,"title":94,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":95,"thumbnail_width":66,"thumbnail_height":67,"html":96},"https://www.youtube.com/watch?v=UXbd1w6xmII&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Maîtriser le face caméra ! - ép.3","https://i.ytimg.com/vi/UXbd1w6xmII/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/UXbd1w6xmII?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Maîtriser le face caméra ! - ép.3\">\u003C/iframe>",{"type":38,"text":98,"spans":99},"4: Improve your eloquence",[100],{"start":51,"end":101,"type":53},25,{"type":38,"text":103,"spans":104},"There's only one key to good eloquence: a clear and concise message. Use short sentences and create pauses. Have a strong and steady voice. ",[],{"type":55,"oembed":106},{"embed_url":107,"type":58,"version":59,"title":108,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":109,"thumbnail_width":66,"thumbnail_height":67,"html":110},"https://www.youtube.com/watch?v=z-8_-RgkzuY&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Améliorer son éloquence - ép.4","https://i.ytimg.com/vi/z-8_-RgkzuY/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/z-8_-RgkzuY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Améliorer son éloquence - ép.4\">\u003C/iframe>",{"type":38,"text":112,"spans":113},"5: Start with the end\nIn television as in virtual events, it's best to start with the main information, giving it right from the beginning. Choose an approach that will hook your participants from the very start of your event!",[114],{"start":51,"end":52,"type":53},{"type":55,"oembed":116},{"embed_url":117,"type":58,"version":59,"title":118,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":119,"thumbnail_width":66,"thumbnail_height":67,"html":120},"https://www.youtube.com/watch?v=NxQdbSeLshI&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Capter l'attention ! - ép.5","https://i.ytimg.com/vi/NxQdbSeLshI/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/NxQdbSeLshI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Capter l'attention ! - ép.5\">\u003C/iframe>",{"type":38,"text":122,"spans":123},"6: Manage stage fright",[124],{"start":51,"end":125,"type":53},22,{"type":38,"text":127,"spans":128},"Mentally visualize the scene to help you better handle it on the big day. Practice belly breathing to calm your heart rate and appear calmer when you go live. Pay attention to your first words and your smile.",[],{"type":55,"oembed":130},{"embed_url":131,"type":58,"version":59,"title":132,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":133,"thumbnail_width":66,"thumbnail_height":67,"html":134},"https://www.youtube.com/watch?v=ciE0MoxLuZE&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Mieux gérer son trac ! - ép.6","https://i.ytimg.com/vi/ciE0MoxLuZE/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/ciE0MoxLuZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Mieux gérer son trac ! - ép.6\">\u003C/iframe>",{"type":38,"text":136,"spans":137},"7: Media training",[138],{"start":51,"end":139,"type":53},17,{"type":38,"text":141,"spans":142},"Prepare your speeches and watch your test recordings to notice your verbal or physical habits. The best improvisations are the ones that aren't improvised.",[],{"type":55,"oembed":144},{"embed_url":145,"type":58,"version":59,"title":146,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":147,"thumbnail_width":66,"thumbnail_height":67,"html":148},"https://www.youtube.com/watch?v=Jz2Kv-_OTsA&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Le Média Training ! - ép.7","https://i.ytimg.com/vi/Jz2Kv-_OTsA/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/Jz2Kv-_OTsA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Le Média Training ! - ép.7\">\u003C/iframe>",{"type":38,"text":150,"spans":151},"8: Which pitfalls to avoid",[152],{"start":51,"end":153,"type":53},26,{"type":38,"text":155,"spans":156},"Take care of your look and the set background. If you use notes, write simple keywords on them, never full sentences. Remember that a live session is a conversation, not a reading of information.",[],{"type":55,"oembed":158},{"embed_url":159,"type":58,"version":59,"title":160,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":161,"thumbnail_width":66,"thumbnail_height":67,"html":162},"https://www.youtube.com/watch?v=T7Fe2tIg-28&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Eviter les pièges du live ! - ép.8","https://i.ytimg.com/vi/T7Fe2tIg-28/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/T7Fe2tIg-28?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Eviter les pièges du live ! - ép.8\">\u003C/iframe>",{"type":38,"text":164,"spans":165},"9: Host the discussion",[166],{"start":51,"end":125,"type":53},{"type":38,"text":168,"spans":169},"To lead panel discussions, find an angle and a deep question on which there's no real consensus. Build on your speakers' explanations and anecdotes, which can feed your transitions and your progress through the event's storyline. Prepare several topics that your speakers will be able to answer and debate. ",[],{"type":55,"oembed":171},{"embed_url":172,"type":58,"version":59,"title":173,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":174,"thumbnail_width":66,"thumbnail_height":67,"html":175},"https://www.youtube.com/watch?v=w7zC7t52MTQ&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Animer les débats ! - ép.9","https://i.ytimg.com/vi/w7zC7t52MTQ/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/w7zC7t52MTQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Animer les débats ! - ép.9\">\u003C/iframe>",{"type":38,"text":177,"spans":178},"We hope these few tips were useful to you, and we're ready to help you organize your next in-person, virtual, or hybrid event as best we can :)\n\nWe would also like to thank Me And My Ours for the production, as well as WeWork for the filming space.",[],"advice",[181],{"primary":182,"items":191,"id":193,"slice_type":194,"slice_label":8},{"seo_title":183,"seo_meta_descriptions":186},[184],{"type":38,"text":21,"spans":185},[],[187],{"type":38,"text":188,"spans":189,"direction":190},"Virtual or hybrid, your events need a good master of ceremonies. Discover tips from a TV pro to capture attention.",[],"ltr",[192],{},"seo$e424a684-0e07-40c4-9db5-08f7f8655a68","seo",{"id":196,"lang":197,"type":9,"uid":14},"akYmjRIAAC4AyuAy","fr-fr",[199,275,430],{"id":200,"uid":201,"url":8,"type":9,"tags":202,"first_publication_date":203,"slugs":204,"linked_documents":206,"lang":16,"data":207,"_source":272},"en_blog_article_ingretation-de-digitevent-avec-une-plateforme-de-streaming","digitevent-streaming-platform-integration",[11],"2026-07-02T10:07:41+0000",[205],"5-minutes-chronos-pour-integrer-digitevent-et-la-plateforme-de-streaming-streamfizz",[],{"distribution":11,"article_title":208,"author_name":212,"publication_date":213,"banner_image":214,"article_content":222,"main_tag":179,"body":258},[209],{"type":20,"text":210,"spans":211},"5 minutes flat to integrate Digitevent and the StreamFizz streaming platform",[],"Jonathan","2021-04-12T22:00:00+0000",{"dimensions":215,"alt":217,"copyright":8,"url":218,"id":219,"edit":220},{"width":27,"height":216},422,"Futuristic photo","https://images.prismic.io/digi-www/4955cc0f-b2c1-43ef-8a0b-c3cb70625faa_photo-1598209494655-b8e249540dfc+%281%29.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2303%2C1080&w=900&h=422","YJOouxEAACIA1gpr",{"x":33,"y":33,"zoom":221,"background":35},0.6251851851851852,[223,226,237,243,256],{"type":38,"text":224,"spans":225},"We took on the demo challenge: in under 5 minutes ⏳, we show you how to set up a hybrid event with Digitevent and a live streaming platform!",[],{"type":38,"text":227,"spans":228},"You're free to use the streaming platform of your choice: Vimeo, YouTube Live... but for this demo, we highlighted StreamFizz, a France-based partner that focuses on the security of your data within the EU! ",[229],{"start":230,"end":231,"type":232,"data":233},115,125,"hyperlink",{"link_type":234,"url":235,"target":236},"Web","https://www.streamfizz.com","_blank",{"type":55,"oembed":238},{"embed_url":239,"type":58,"version":59,"title":240,"author_name":61,"author_url":62,"provider_name":63,"provider_url":64,"thumbnail_url":241,"thumbnail_width":66,"thumbnail_height":67,"html":242},"https://www.youtube.com/watch?v=5AuUJ0XBfBI","Demo DigitEvent x Streamfizz","https://i.ytimg.com/vi/5AuUJ0XBfBI/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/5AuUJ0XBfBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Demo DigitEvent x Streamfizz\">\u003C/iframe>",{"type":38,"text":244,"spans":245},"\nFor any questions, we'll be happy to give you a personalized demo ✔️!\n\nThanks to Jean-Charles Betrancourt, Geofrrey and Léopold from StreamFizz... On screen for Digitevent, our co-founder Lucien Derhy :)",[246,251],{"start":247,"end":248,"type":232,"data":249},82,106,{"link_type":234,"url":250},"https://www.linkedin.com/in/ACoAAACi4JQBM8nssKEnw4KxZgWCmhbFQzObU_E",{"start":252,"end":253,"type":232,"data":254},189,201,{"link_type":234,"url":255},"https://www.linkedin.com/in/ACoAAAGLEZwBo_wA-xtpKo3tsZKNsrMLsgPgubM",{"type":38,"text":42,"spans":257},[],[259],{"primary":260,"items":269,"id":271,"slice_type":194,"slice_label":8},{"seo_title":261,"seo_meta_descriptions":265},[262],{"type":38,"text":263,"spans":264},"Integration of Digitevent with a live streaming platform",[],[266],{"type":38,"text":267,"spans":268},"Demonstration of an integration between your Digitevent invitation platform and a streaming platform such as Streamfizz, Vimeo, or Youtube.live",[],[270],{},"seo$54bd9ac8-2d49-4df2-a8d3-05278f246ef2",{"id":273,"lang":197,"type":9,"uid":274},"akYmSxIAACoAyt9U","ingretation-de-digitevent-avec-une-plateforme-de-streaming",{"id":276,"uid":277,"url":8,"type":9,"tags":278,"first_publication_date":279,"slugs":280,"linked_documents":282,"lang":16,"data":283,"_source":427},"en_blog_article_7-astuces-pour-garder-des-participants-engages","7-tips-for-guarding-participants-commitments",[11],"2026-07-02T10:07:47+0000",[281],"7-astuces-pour-garder-des-participants-engages-a-vos-evenements",[],{"distribution":11,"article_title":284,"author_name":23,"publication_date":288,"banner_image":289,"article_content":298,"main_tag":179,"body":413},[285],{"type":20,"text":286,"spans":287},"7 tips to keep attendees engaged at your events",[],"2020-09-06T22:00:00+0000",{"dimensions":290,"alt":292,"copyright":8,"url":293,"id":294,"edit":295},{"width":27,"height":291},506,"Ball pit","https://images.prismic.io/digi-www/44b33f9d-adbc-4e60-b719-a17b3179855d_funevent.png?auto=format%2Ccompress&rect=0%2C0%2C4096%2C2303&w=900&h=506","X1Xz_xAAAKR1impn",{"x":33,"y":33,"zoom":296,"background":297},0.46875,"transparent",[299,302,304,308,310,313,317,319,322,324,327,329,332,334,337,339,342,344,347,349,352,354,357,367,370,372,375,378,380,383,385,388,390,393,395,398,400,403,405],{"type":38,"text":300,"spans":301,"direction":190},"In 2020 more than ever, an event (whether physical, virtual, or hybrid) has to become a genuine experience to be truly successful. And what better experience than having fun and sharing a friendly moment at an event? How do you keep your attendees or clients engaged during your events, whether they're in person or online?",[],{"type":38,"text":42,"spans":303,"direction":190},[],{"type":305,"text":306,"spans":307,"direction":190},"heading2","Laughter (or failing that, a smile) as an experience",[],{"type":38,"text":42,"spans":309,"direction":190},[],{"type":38,"text":311,"spans":312,"direction":190},"There are many ways to surprise your audience, if the tone of your event allows it, to make it more fun for everyone. Nothing helps people absorb information better than an emotional connection to your event. If your event is an internal one, motivate your teams to take part by promising a friendly, informal moment. Here are a few examples of initiatives we've spotted: ",[],{"type":314,"text":315,"spans":316,"direction":190},"list-item","Through your speakers: they might be relevant, but do they check every box? A speaker's sense of humor helps energize your event and guards against drops in attention. Don't hesitate to bring in comedians (take a look at the Paname Comedy Club to see today's talent in stand-up shows) to liven up your events! (Plus, it keeps you young and in the loop on new comedy talent).",[],{"type":38,"text":42,"spans":318,"direction":190},[],{"type":314,"text":320,"spans":321,"direction":190},"Through playful games that add a bit more involvement to events: for example, at a trade show, you can organize your booths and workshops so that each visit earns visitors points. At the end of the event, attendees can check their score and possibly exchange their points for gifts! Everyone comes out ahead: your visitors tour more booths than usual, leave happy with a gift and a positive feeling, with a bit of nostalgia for that old school-fair atmosphere. ",[],{"type":38,"text":42,"spans":323,"direction":190},[],{"type":314,"text":325,"spans":326,"direction":190},"Through organizing a costume event (ideally with a specific theme): the tone becomes offbeat, and people are happy to play along with a day that breaks from the ordinary. It's actually easier to talk about serious things when the atmosphere is light. Similarly, this makes it much easier to take the first step in meeting new people (and of course, you don't need a full costume, one accessory can be enough).",[],{"type":38,"text":42,"spans":328,"direction":190},[],{"type":305,"text":330,"spans":331,"direction":190},"Can you be funny on a video call?",[],{"type":38,"text":42,"spans":333,"direction":190},[],{"type":38,"text":335,"spans":336,"direction":190},"The need to turn an event into an experience applies at least as much to your virtual and hybrid events. Given the number of virtual events on offer since March 2020, you need tricks to keep your attendees engaged. Since fatigue and boredom are naturally more common behind a screen, you can make up for the lack of physical human interaction with: ",[],{"type":38,"text":42,"spans":338,"direction":190},[],{"type":314,"text":340,"spans":341,"direction":190},"Virtual role-playing games: virtual interaction can start, for example, with an icebreaker round to loosen up the mood and get to know attendees better, so the event ultimately feels like a less anonymous experience. For this, you can use quizzes on Kahoot, virtual blind tests, and other group games that energize and entertain employees who can sometimes feel the isolation of remote work. ",[],{"type":38,"text":42,"spans":343,"direction":190},[],{"type":314,"text":345,"spans":346,"direction":190},"Virtual happy hours at the end of events: at Digitevent, at the end of video conference meetings (lockdown life), we enjoyed spending 10-15 minutes with a drink in hand talking about something other than work, to unwind and open up the conversation to more personal topics. ",[],{"type":38,"text":42,"spans":348,"direction":190},[],{"type":314,"text":350,"spans":351,"direction":190},"Challenges: have you ever tried a virtual escape game? Nothing is more fun for building team cohesion! Many games like \"Keep Talking and Nobody Explodes\" help improve communication while giving your teams a challenge (in this case, a set amount of time to defuse a virtual bomb).",[],{"type":38,"text":42,"spans":353,"direction":190},[],{"type":314,"text":355,"spans":356,"direction":190},"Or, even bolder, by inviting a comedian into the web conference! The idea is simple: what if comedians came to make your events more fun? A New York startup did just that: Laugh.Events. Many employees find their work meetings boring. So the company wanted to create a brand new format: they call it LaaS (Laugh as a Service), a play on the SaaS acronym. This idea can apply to companies of any size and (almost) any type of event. ",[],{"type":358,"url":359,"alt":360,"copyright":8,"dimensions":361,"id":364,"edit":365},"image","https://images.prismic.io/digi-www/11874e6b-5dbd-49af-b13e-388ba1f380bf_funmeet.png?auto=format,compress","Video conference",{"width":362,"height":363},764,434,"X1X1FBAAAFZ4im9S",{"x":33,"y":33,"zoom":366,"background":297},1,{"type":305,"text":368,"spans":369,"direction":190},"Re-enchanting everyday life and linking work to positive emotions",[],{"type":38,"text":42,"spans":371,"direction":190},[],{"type":38,"text":373,"spans":374,"direction":190},"The first half of 2020 loosened social ties within most companies and had an impact on team motivation. Video conferencing platforms and endless meetings undermine team morale.",[],{"type":38,"text":376,"spans":377,"direction":190},"The very purpose of an event is to fight against this! HR teams therefore have a new challenge: re-enchanting the work experience and rebuilding connections between employees despite remote work and social distancing.",[],{"type":38,"text":42,"spans":379,"direction":190},[],{"type":38,"text":381,"spans":382,"direction":190},"The importance of keeping your attendees engaged no longer needs proving: engagement is a direct driver of how well information is absorbed. Even internally, your employees' engagement will build a shared memory of your event and help cement your company culture, even virtually. Your goals need to be clear: whatever your audience (clients, prospects, internal teams, etc.), you need to deliver quality content in a playful way and an informal setting.",[],{"type":38,"text":42,"spans":384,"direction":190},[],{"type":38,"text":386,"spans":387,"direction":190},"At Digitevent, we love events because we believe human interaction is a source of fulfillment, and events are the ideal playground for innovating and offering new experiences. Our mission stays the same no matter the context: helping you organize memorable event experiences.",[],{"type":38,"text":42,"spans":389,"direction":190},[],{"type":38,"text":391,"spans":392,"direction":190},"Send us your boldest initiatives, we'd be delighted to share them and highlight them to the community of event organizers! :-)",[],{"type":38,"text":42,"spans":394,"direction":190},[],{"type":38,"text":396,"spans":397,"direction":190},"(Careful, if you're expecting too much laughter in the room, don't forget to provide masks!)",[],{"type":38,"text":42,"spans":399,"direction":190},[],{"type":38,"text":401,"spans":402,"direction":190},"Unrelated (but to keep you happy after this article), we love this sketch: ",[],{"type":38,"text":42,"spans":404,"direction":190},[],{"type":55,"oembed":406},{"embed_url":407,"type":58,"version":59,"title":408,"author_name":409,"author_url":410,"provider_name":63,"provider_url":64,"thumbnail_url":411,"thumbnail_width":66,"thumbnail_height":67,"html":412},"https://www.youtube.com/watch?v=JkbkrIwbaQI","Couple la crise des 7 ans - Seb Mellia","SebMellia","https://www.youtube.com/@SebMellia","https://i.ytimg.com/vi/JkbkrIwbaQI/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/JkbkrIwbaQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Couple la crise des 7 ans - Seb Mellia\">\u003C/iframe>",[414],{"primary":415,"items":424,"id":426,"slice_type":194,"slice_label":8},{"seo_title":416,"seo_meta_descriptions":420},[417],{"type":38,"text":418,"spans":419,"direction":190},"7 tips to keep attendees engaged",[],[421],{"type":38,"text":422,"spans":423,"direction":190},"What better experience than having fun and sharing a friendly moment at an event? Discover 7 tips to keep your attendees engaged.",[],[425],{},"seo$b01c822b-95a9-4a9b-90e4-e144a2890de9",{"id":428,"lang":197,"type":9,"uid":429},"akYmfRIAACwAyt_3","7-astuces-pour-garder-des-participants-engages",{"id":431,"uid":432,"url":8,"type":9,"tags":433,"first_publication_date":434,"slugs":435,"linked_documents":437,"lang":16,"data":438,"_source":624},"en_blog_article_cas-apple-marque-evenementielle","the-apple-case-the-event-brand-tradition",[11],"2026-07-02T10:07:42+0000",[436],"le-cas-apple--la-tradition-de-la-marque-evenementielle",[],{"distribution":11,"article_title":439,"author_name":443,"publication_date":444,"banner_image":445,"article_content":453,"main_tag":179,"body":610},[440],{"type":20,"text":441,"spans":442},"The Apple case: the tradition of the event brand",[],"Syrian FIS","2019-04-18T22:00:00+0000",{"dimensions":446,"alt":448,"copyright":8,"url":449,"id":450,"edit":451},{"width":27,"height":447},891,"Official Apple poster, Full Stream ahead","https://images.prismic.io/digi-www/0ddd9dca-1fe1-4041-9a21-86631e043fdf_WWDC-2020-Keynote-Invitation-739x732-1.jpg?auto=format%2Ccompress&rect=0%2C0%2C607%2C601&w=900&h=891","Xxr6mxAAACYAPdat",{"x":33,"y":33,"zoom":452,"background":35},1.2178619756427604,[454,457,460,463,466,469,472,474,477,483,486,494,497,499,507,510,512,515,517,520,535,542,545,547,550,552,555,557,564,567,570,572,575,577,580,582,585,587,590,592,595,597,600,602,605,607],{"type":38,"text":455,"spans":456,"direction":190},"The success of a brand's communication, as much as the success of a corporate culture, is measured by the scale of its traditions: here, Apple's events follow a well-honed pattern that you can replicate for your corporate events:",[],{"type":314,"text":458,"spans":459,"direction":190},"The announcement of the event",[],{"type":314,"text":461,"spans":462,"direction":190},"The wait ",[],{"type":314,"text":464,"spans":465,"direction":190},"The show, which reignites anticipation",[],{"type":314,"text":467,"spans":468,"direction":190},"The results",[],{"type":305,"text":470,"spans":471,"direction":190},"Step 1: The event announcement ",[],{"type":38,"text":42,"spans":473,"direction":190},[],{"type":38,"text":475,"spans":476,"direction":190},"Every year, the keynote announcing the iPhone takes place in the fall. And sometimes in the spring, Apple holds another themed keynote. ",[],{"type":38,"text":478,"spans":479,"direction":190},"In 2019, from the announcement of the event to the conference itself, the Cupertino firm let rumors run free to build anticipation and suspense around the brand's new products. That year, invitations went out with a laconic description of the event: \"it's showtime\". More than an invitation, a promise, and above all a spark for the imagination! ",[480],{"start":481,"end":482,"type":53},251,264,{"type":38,"text":484,"spans":485,"direction":190},"The experience guests will come away with is not mentioned, no program is announced. Even the topic of the conference itself is teased! One caveat for anyone tempted to copy this too closely: only brands with enough authority can pull off these masterstrokes. ",[],{"type":358,"url":487,"alt":488,"copyright":8,"dimensions":489,"id":492,"edit":493},"https://images.prismic.io/digi-www/7bf10b1c-56dd-45c5-bd61-4676d00c5276_showtime.jpg?auto=format,compress","Apple conference announcement poster",{"width":490,"height":491},664,454,"XxVUExAAACUAJLqK",{"x":33,"y":33,"zoom":366,"background":35},{"type":305,"text":495,"spans":496,"direction":190},"Step 2: Building anticipation for the event",[],{"type":38,"text":42,"spans":498,"direction":190},[],{"type":38,"text":500,"spans":501,"direction":190},"During the wait, the public speculates since there's no program for the conference (which fuels the web with blog posts and news articles, further boosting visibility, while leaks and rumors from influencers circulate). ",[502],{"start":503,"end":504,"type":232,"data":505},109,137,{"link_type":234,"url":506,"target":236},"https://www.phonandroid.com/iphone-12-voici-a-quoi-devrait-ressembler-le-prochain-smartphone-dapple.html",{"type":38,"text":508,"spans":509,"direction":190},"And in this case, the invitation itself is a clue about the event. Specialized sites and the general press alike started decoding the faint signals and building theories. Was the firm about to compete with Amazon and Netflix in streaming content? Why this guest list from the entertainment world? ",[],{"type":38,"text":42,"spans":511,"direction":190},[],{"type":305,"text":513,"spans":514,"direction":190},"Step 3: The show as the product of the event",[],{"type":38,"text":42,"spans":516,"direction":190},[],{"type":38,"text":518,"spans":519,"direction":190},"At first, the event itself looks like a classic financial communication exercise. The company presents figures related to its various services. At the end of this presentation, the brand delivers a payoff: an announcement. This announcement is made with a strong celebrity presence (including Steven Spielberg). ",[],{"type":38,"text":521,"spans":522,"direction":190},"There are some very good ideas here that etiquette purists will hate but that work well. Usually the speaker is announced.  But after 1h38 Tim Cook disappears. Music plays in the background, an image briefly appears on screen. And then Oprah Winfrey steps into the light. Many audience members stand up. All the ingredients of the show come together: the teasing worked. Just like at the announcement of the very first iPhone, remember:",[523,527,532],{"start":524,"end":525,"type":526},101,108,"em",{"start":528,"end":529,"type":232,"data":530},134,138,{"link_type":234,"url":531,"target":236},"https://www.macg.co/video/2019/03/le-keynote-des-nouveaux-services-apple-sur-youtube-105707",{"start":533,"end":534,"type":526},355,362,{"type":55,"oembed":536},{"embed_url":537,"type":58,"version":59,"title":538,"author_name":212,"author_url":539,"provider_name":63,"provider_url":64,"thumbnail_url":540,"thumbnail_width":66,"thumbnail_height":67,"html":541},"https://www.youtube.com/watch?v=vN4U5FqrOdQ","Steve Jobs iPhone 2007 Presentation (HD)","https://www.youtube.com/@jp_ct","https://i.ytimg.com/vi/vN4U5FqrOdQ/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/vN4U5FqrOdQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Steve Jobs iPhone 2007 Presentation (HD)\">\u003C/iframe>",{"type":38,"text":543,"spans":544,"direction":190},"To sum up, the object of the anticipated event was an announcement, which itself generates more anticipation.  This announcement isn't followed by any date. We'll have to wait until fall for details on the launch of Apple's streaming offer.",[],{"type":38,"text":42,"spans":546,"direction":190},[],{"type":38,"text":548,"spans":549,"direction":190},"There were a huge number of photos, presentations of the service's general direction, and guest artists. But nothing else. While the public (the end customer) sometimes seems puzzled, the press is delighted. And that was exactly the goal of this conference and Apple's masterstroke: to boost awareness of a service that isn't even available yet, and to build anticipation for it.",[],{"type":38,"text":42,"spans":551,"direction":190},[],{"type":305,"text":553,"spans":554,"direction":190},"Step 4: The results of the conference and the lessons",[],{"type":38,"text":42,"spans":556,"direction":190},[],{"type":38,"text":558,"spans":559,"direction":190},"There are many lessons from Apple's keynotes. Tech Insider made an excellent video on the topic: the first thing to remember is that the event only has value because it's repeated.",[560],{"start":561,"end":247,"type":232,"data":562},77,{"link_type":234,"url":563,"target":236},"https://www.youtube.com/watch?v=ZcnzLN71uLg",{"type":38,"text":565,"spans":566,"direction":190},"Worth noting here is Apple's deliberate choice not to communicate any further, even after the event, in order to build anticipation both before and after the event itself, feeding the media frenzy.",[],{"type":38,"text":568,"spans":569,"direction":190},"But for the professional audience present that day, they left with the feeling of having witnessed a genuine Apple show experience, far more than a rundown of technical specifications. ",[],{"type":38,"text":42,"spans":571,"direction":190},[],{"type":38,"text":573,"spans":574,"direction":190},"Here the bet pays off, since every year the press waits for Apple, even though the brand's products have been much more criticized in substance in recent years. At the slightest release, Apple goes around the internet again, and it's this visibility (fueled by events) that helps guarantee the brand's staying power.",[],{"type":38,"text":42,"spans":576,"direction":190},[],{"type":38,"text":578,"spans":579,"direction":190},"This type of event of course helps win new customers, not only for Apple's new streaming feature, but above all through the expansion of Apple's brand authority. The same goes for customer loyalty, which is also greatly improved: users are proud to be customers of a brand that gets people talking so much, and that has enough charisma to set the internet abuzz without even announcing a topic. The ROI of this kind of conference is measured in visibility and brand attachment, two areas where Apple already knows its subject inside out. ",[],{"type":38,"text":42,"spans":581,"direction":190},[],{"type":38,"text":583,"spans":584,"direction":190},"Apple's branding is so powerful because, for decades, they've been able to consistently create anticipation, the unexpected, and go against what's already being done: in the case of the apple brand, we can really talk about branding recognized for its pioneering spirit. Here the case is concrete: communication serves marketing and vice versa.",[],{"type":38,"text":42,"spans":586,"direction":190},[],{"type":305,"text":588,"spans":589,"direction":190},"What lessons can I draw from this Apple case?",[],{"type":38,"text":42,"spans":591,"direction":190},[],{"type":38,"text":593,"spans":594,"direction":190},"At Apple, the ritual is very simple and tied to the brand image. Apple pulled off the masterstroke of teasing an event that itself announces a new chapter and a new business unit for the brand. ",[],{"type":38,"text":42,"spans":596,"direction":190},[],{"type":38,"text":598,"spans":599,"direction":190},"The thing to remember here is that, just like Apple, you should make your event much more than an announcement, much more than an event: make it an experience.",[],{"type":38,"text":42,"spans":601,"direction":190},[],{"type":38,"text":603,"spans":604,"direction":190},"Don't hesitate to create a clean, minimal invitation, add mystery and teasing around the event, invite the press if possible, etc. You can also use this type of template for other kinds of events: an amazing corporate seminar to thank your employees, for example. ",[],{"type":38,"text":42,"spans":606,"direction":190},[],{"type":38,"text":608,"spans":609,"direction":190},"In an event, never forget that success is measured by how you communicate beforehand. ",[],[611],{"primary":612,"items":621,"id":623,"slice_type":194,"slice_label":8},{"seo_title":613,"seo_meta_descriptions":617},[614],{"type":38,"text":615,"spans":616},"The Apple case: how a brand makes an impact through its events",[],[618],{"type":38,"text":619,"spans":620,"direction":190},"Discover how rituals strengthen brand impact in events, even for the most established brands, and get inspired by their practices.",[],[622],{},"seo$de66427f-e76f-4617-93a6-13ca49851460",{"id":625,"lang":197,"type":9,"uid":626},"akYmURIAACsAyt9l","cas-apple-marque-evenementielle",[],1785423822241]