[{"data":1,"prerenderedAt":2281},["ShallowReactive",2],{"top-banner-en":3,"blog-article-5-tips-to-boost-attendee-engagement-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":258,"relatedPages":1610},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":12,"slugs":13,"linked_documents":15,"lang":16,"data":17,"_source":255},"en_blog_article_5-conseils-pour-ameliorer-lengagement-de-vos-participants","5-tips-to-boost-attendee-engagement",null,"blog_article",[11],"global","2026-07-02T10:07:51+0000",[14],"5-conseils-pour-ameliorer-lengagement-de-vos-participants",[],"en-us",{"distribution":11,"article_title":18,"author_name":23,"publication_date":24,"banner_image":25,"article_content":36,"main_tag":240,"body":241},[19],{"type":20,"text":21,"spans":22},"heading1","5 tips to improve your attendees' engagement",[],"Elohan","2022-07-27T22:00:00+0000",{"dimensions":26,"alt":29,"copyright":8,"url":30,"id":31,"edit":32},{"width":27,"height":28},900,1073,"Video conference screen","https://images.prismic.io/digi-www/83a5ee30-508c-4513-b9bc-71dcaf631edd_ad38273c-9db1-4dd0-bb59-e5e2632d92f7_Matchmaking_fr.avif?auto=format%2Ccompress&rect=0%2C0%2C1383%2C1649&w=900&h=1073","YuKI6REAACkA23wY",{"x":33,"y":33,"zoom":34,"background":35},0,0.8067669172932331,"#fff",[37,42,45,48,50,53,55,62,64,73,84,103,111,116,118,124,126,131,133,136,138,144,152,154,159,167,172,180,182,187,195,199,202,204,209,217,219,224,227,229],{"type":38,"text":39,"spans":40,"direction":41},"paragraph","An event without engagement isn't really a successful event, is it? 🤔\n\nWhether in a virtual, hybrid, or in-person environment, your event is a great opportunity for connection and exchange of experiences. The term attendee engagement is still a subject that needs to be properly defined. On social media, it can refer to the rates available through platform tools (likes, comments, shares, number of views, etc.). Attendees show their interest through these actions. ",[],"ltr",{"type":38,"text":43,"spans":44,"direction":41},"",[],{"type":38,"text":46,"spans":47,"direction":41},"Audience engagement must show through participants' desire to be an active part of the event, and to get involved through concrete actions (lasting relationships, product purchases..). Naturally, an attendee who easily identifies with your event and shares your values will find it easier to join your community. \nTheir engagement and loyalty will be hugely beneficial to you, as they'll become a direct part of your communication (sharing posts, word of mouth, positive comments..). ",[],{"type":38,"text":43,"spans":49,"direction":41},[],{"type":38,"text":51,"spans":52,"direction":41},"⭐ As you can see, to understand and measure your event's engagement, you need to take into account both quantitative and qualitative criteria. ",[],{"type":38,"text":43,"spans":54,"direction":41},[],{"type":56,"text":57,"spans":58,"direction":41},"heading2","5 tips to boost your attendees' engagement ",[59],{"start":33,"end":60,"type":61},43,"strong",{"type":38,"text":43,"spans":63,"direction":41},[],{"type":65,"text":66,"spans":67,"direction":41},"o-list-item","Energize your event 💃\nGamification is an increasingly used technique in events. It helps attendees feel active and fully involved during the event. Q&A, polls, votes, word clouds, live questions, buzzers, engagement games, individual or group challenges, rewards.. each activity can be adapted for remote or in-person format. The goal: attendees taking action, not staying passive. \n\n",[68,70],{"start":33,"end":69,"type":61},20,{"start":71,"end":72,"type":61},22,23,{"type":65,"text":74,"spans":75,"direction":41},"Rethink your communication before and after the event 💡\nBefore the event, social media and various digital strategies will be your best friends. Your goal is to create emotion: make your community want to attend your event and spread the word as much as possible. You can create a hashtag, run contests, use paid advertising, write a blog post, or invite an influencer who's an expert in your field. \nAfter the event, send a personal thank-you note to each of your attendees. It's a chance to share highlights and a few photos with them. On social media, you can engage your community by asking them to tag a friend/colleague/partner they enjoyed the event with.\n\n",[76,78,81],{"start":33,"end":77,"type":61},54,{"start":79,"end":80,"type":61},56,57,{"start":82,"end":83,"type":61},664,665,{"type":65,"text":85,"spans":86,"direction":41},"Your content: information or entertainment?  📢\nTo capture and hold your attendees' attention during your event, they need to either have fun or learn new things. Or both! Note that according to a survey by evenement.com, 64% of attendees say that the quality of the keynote speakers and the relevance of the content are the reasons they register.\n\n",[87,89,92,100],{"start":33,"end":88,"type":61},45,{"start":90,"end":91,"type":61},47,48,{"start":93,"end":94,"type":95,"data":96},197,220,"hyperlink",{"link_type":97,"url":98,"target":99},"Web","https://www.evenement.com/guides-professionnels/reussir-evenement/stimuler-engagement-des-participants-a-distance/","_blank",{"start":101,"end":102,"type":61},348,349,{"type":65,"text":104,"spans":105,"direction":41},"Give your attendees control 🖐️\nYour attendees will really appreciate being able to shape their own experience. Don't hesitate to reach out to them and ask what they expect from your event, you'll likely gather some great ideas. Your community should feel privileged, exclusive, and enjoy the satisfaction of making decisions. \n\n",[106,108],{"start":33,"end":107,"type":61},28,{"start":109,"end":110,"type":61},31,32,{"type":65,"text":112,"spans":113,"direction":41},"Go digital 📱\nUse digital tools and give your attendees a true event experience 2.0. Event apps, social media livestreams, live chat, interactive virtual experiences.. are fantastic optimization levers. ",[114],{"start":33,"end":115,"type":61},11,{"type":38,"text":43,"spans":117,"direction":41},[],{"type":38,"text":119,"spans":120,"direction":41},"Our tip: For 80% of adults, attention drops after 10 minutes. So break up your content, and keep sessions quick and short. ",[121],{"start":33,"end":122,"type":123},123,"em",{"type":38,"text":43,"spans":125,"direction":41},[],{"type":56,"text":127,"spans":128,"direction":41},"How does Digitevent help you increase your attendees' engagement?",[129],{"start":33,"end":130,"type":61},65,{"type":38,"text":43,"spans":132,"direction":41},[],{"type":38,"text":134,"spans":135,"direction":41},"Digitevent offers a wide range of features that will help you engage your attendees to the fullest and make managing your event easier. 😍",[],{"type":38,"text":43,"spans":137,"direction":41},[],{"type":139,"text":140,"spans":141,"direction":41},"heading3","Event website",[142],{"start":33,"end":143,"type":61},13,{"type":38,"text":145,"spans":146,"direction":41},"Your website is the main showcase for your event. It lets your attendees get all the information they need, persuades and convinces them, and encourages sign-ups, while also representing your brand, image, and values. Modular design templates, responsive format, a site and form editing studio, white-label and multilingual.. we take care of everything! Click to learn more.",[147],{"start":148,"end":149,"type":95,"data":150},354,374,{"link_type":97,"url":151,"target":99},"https://www.digitevent.com/en/feature/saas-tool-website-creation-event-registrations",{"type":38,"text":43,"spans":153,"direction":41},[],{"type":139,"text":155,"spans":156,"direction":41},"Marketing and invitations ",[157],{"start":33,"end":158,"type":61},26,{"type":38,"text":160,"spans":161,"direction":41},"Our solution lets you design beautiful email campaigns in line with your brand guidelines, with personalized name tags and a 100% secure link. You can also make the most of your statistics and import and segment your contacts. Click to learn more.",[162],{"start":163,"end":164,"type":95,"data":165},227,247,{"link_type":97,"url":166,"target":99},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",{"type":139,"text":168,"spans":169,"direction":41},"\nRegistration management",[170],{"start":33,"end":171,"type":61},24,{"type":38,"text":173,"spans":174,"direction":41},"User-friendly and customizable, we provide smart registration forms and automated confirmation emails. Security, data protection, real-time tracking, guest management.. our complete solution will meet all your needs. Click to learn more.",[175],{"start":176,"end":177,"type":95,"data":178},217,236,{"link_type":97,"url":179,"target":99},"https://www.digitevent.com/en/feature/event-registration-forms",{"type":38,"text":43,"spans":181,"direction":41},[],{"type":139,"text":183,"spans":184,"direction":41},"Ticket sales",[185],{"start":33,"end":186,"type":61},12,{"type":38,"text":188,"spans":189,"direction":41},"Set your prices, collect payments, download your invoices, and use our mobile app to scan attendees' tickets and access passes on the day. A simple and efficient purchasing experience that will make your organization easier. Click to learn more.\n",[190],{"start":191,"end":192,"type":95,"data":193},225,246,{"link_type":97,"url":194,"target":99},"https://www.digitevent.com/en/feature/online-ticketing-solution-for-registration-paid-events",{"type":139,"text":196,"spans":197,"direction":41},"Livestreaming",[198],{"start":33,"end":143,"type":61},{"type":38,"text":200,"spans":201,"direction":41},"Expand your audience with our remote event solution and give your attendees a live voice! A professional-quality livestream and integration with various solutions for a successful live experience.",[],{"type":38,"text":43,"spans":203,"direction":41},[],{"type":139,"text":205,"spans":206,"direction":41},"Smart Matchmaking",[207],{"start":33,"end":208,"type":61},17,{"type":38,"text":210,"spans":211,"direction":41},"Our Networking app lets you set up meeting rules and generate interactive attendee directories for each attendee type. Each person gets a personalized agenda with their meetings, workshops, and sessions, in person or via our video conferencing technology with built-in chat. Click to learn more.",[212],{"start":213,"end":214,"type":95,"data":215},275,295,{"link_type":97,"url":216,"target":99},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"type":38,"text":43,"spans":218,"direction":41},[],{"type":139,"text":220,"spans":221,"direction":41},"Interaction and engagement ",[222],{"start":33,"end":223,"type":61},27,{"type":38,"text":225,"spans":226,"direction":41},"Digitevent helps you maximize attendee involvement across your different events. They can react in real time, like comments.. meanwhile, you can get live poll results and display them in a fun way. A perfect solution for creating engagement by asking your attendees for their opinion!",[],{"type":38,"text":43,"spans":228,"direction":41},[],{"type":38,"text":230,"spans":231,"direction":41},"👉 Are you an organizer who needs help managing your event? Request a free demo with one of our advisors. ",[232,237],{"start":233,"end":234,"type":95,"data":235},60,79,{"link_type":97,"url":236,"target":99},"https://www.digitevent.com/fr/contact",{"start":238,"end":239,"type":61},3,106,"news",[242],{"primary":243,"items":251,"id":253,"slice_type":254,"slice_label":8},{"seo_title":244,"seo_meta_descriptions":247},[245],{"type":38,"text":21,"spans":246},[],[248],{"type":38,"text":249,"spans":250,"direction":41},"5 tips to engage your community and create an interactive event, with Digitevent's solutions to mobilize your attendees.",[],[252],{},"seo$51b667ee-002a-4b29-9684-0ce7ed4905e8","seo",{"id":256,"lang":257,"type":9,"uid":14},"akYmoRIAACsAyuB7","fr-fr",[259,951,1492],{"id":260,"uid":261,"url":8,"type":9,"tags":262,"first_publication_date":264,"slugs":265,"linked_documents":267,"lang":16,"data":268,"_source":948},"en_blog_article_promouvoir-un-evenement","promoting-an-event",[263,11],"conseil","2026-07-02T10:07:53+0000",[266],"le-guide-pour-promouvoir-votre-evenement-de-maniere-efficace",[],{"distribution":11,"article_title":269,"author_name":273,"publication_date":274,"banner_image":275,"article_content":284,"main_tag":933,"body":934},[270],{"type":20,"text":271,"spans":272,"direction":41},"The guide to promoting your event effectively",[],"Joy GRAND","2025-08-19T08:00:00+0000",{"dimensions":276,"alt":278,"copyright":8,"url":279,"id":280,"edit":281},{"width":27,"height":277},600,"Smiling woman using a tablet to prepare the promotion of a professional event, illustrating the importance of effective digital communication.","https://images.prismic.io/digi-www/aKQyJaTt2nPbacsU_event-B2B-Header.webp?auto=format,compress","aKQyJaTt2nPbacsU",{"x":33,"y":33,"zoom":282,"background":283},1,"transparent",[285,288,291,297,299,302,305,308,311,314,319,324,329,334,338,340,343,345,348,351,354,359,364,369,371,374,376,379,382,385,390,395,400,402,404,407,410,413,421,425,432,436,440,442,452,454,456,459,462,464,467,469,472,476,480,485,490,494,498,502,507,509,511,514,520,522,526,528,531,533,538,542,547,552,554,557,563,565,568,571,573,577,579,583,587,591,600,604,606,609,612,614,618,622,627,632,636,638,641,644,646,649,654,663,671,673,680,682,685,691,695,700,704,706,709,713,715,718,724,729,731,734,740,742,745,749,753,755,758,762,764,768,772,776,780,782,784,787,789,792,796,801,805,809,811,813,816,821,823,826,828,831,838,842,846,848,851,854,856,859,863,867,869,871,874,877,879,882,884,887,891,895,897,903,905,908,910,914,916,924,926],{"type":38,"text":286,"spans":287,"direction":41},"How do you promote an event today, in a world saturated with information and invitations?",[],{"type":38,"text":289,"spans":290,"direction":41},"Creating an event is already a challenge. But getting the word out is where everything is decided. Promoting an event is a strategic art, far more than a simple social media campaign. ",[],{"type":38,"text":292,"spans":293,"direction":41},"Clear objectives, powerful messages, the right channels: use this article as a checklist for successfully promoting your professional event, and make your key messages heard above the noise.",[294],{"start":295,"end":296,"type":61},77,139,{"type":38,"text":43,"spans":298,"direction":41},[],{"type":56,"text":300,"spans":301,"direction":41},"4 prerequisites for promoting your event effectively",[],{"type":38,"text":303,"spans":304,"direction":41},"First of all, it's impossible to promote a professional event without putting these prerequisites in place.",[],{"type":139,"text":306,"spans":307,"direction":41},"Set the objectives for promoting your event",[],{"type":38,"text":309,"spans":310,"direction":41},"Every event project necessarily starts with setting your objectives.",[],{"type":38,"text":312,"spans":313,"direction":41},"Whatever type of event you're organizing, decide whether your objective is rather to: ",[],{"type":315,"text":316,"spans":317,"direction":41},"list-item","Maximize registrations or ticket sales",[318],{"start":33,"end":71,"type":61},{"type":315,"text":320,"spans":321,"direction":41},"Boost the awareness of your brand or of the event itself, for example if it's a first edition",[322],{"start":33,"end":323,"type":61},33,{"type":315,"text":325,"spans":326,"direction":41},"Generate engagement and interactions on social media",[327],{"start":33,"end":328,"type":61},36,{"type":315,"text":330,"spans":331,"direction":41},"Attract a specific type of audience: decision-makers, partners, qualified prospects, etc.",[332],{"start":33,"end":333,"type":61},35,{"type":315,"text":335,"spans":336,"direction":41},"Fill a quota of sponsors or exhibitors",[337],{"start":33,"end":171,"type":61},{"type":38,"text":43,"spans":339,"direction":41},[],{"type":38,"text":341,"spans":342,"direction":41},"Rank your priorities in terms of objectives. Would you rather increase your visibility, or boost conversion? Attract a qualified audience or rather the general public?",[],{"type":38,"text":43,"spans":344,"direction":41},[],{"type":139,"text":346,"spans":347,"direction":41},"Study your target audience closely",[],{"type":38,"text":349,"spans":350,"direction":41},"Setting up your event communication and promotion strategy requires a deep understanding of your audience. The goal: take its characteristics and expectations into account to reach potential attendees.",[],{"type":38,"text":352,"spans":353,"direction":41},"Here are a few questions to ask yourself to analyze your target audience: ",[],{"type":315,"text":355,"spans":356,"direction":41},"Who are your ideal attendees? Detail their profile in terms of socio-demographic criteria, geographic areas, industry sector for B2B events, etc.",[357],{"start":33,"end":358,"type":61},29,{"type":315,"text":360,"spans":361,"direction":41},"What are their needs and expectations at a professional event? Networking, finding partners, learning, having a differentiating experience, etc.?",[362],{"start":33,"end":363,"type":61},62,{"type":315,"text":365,"spans":366,"direction":41},"Which channels do they use to find out about the events available to them? Social media, newsletters, word of mouth, trade media, etc.? Further in the article, you'll discover in detail the different channels to consider, and the innovative tactics for using them.",[367],{"start":33,"end":368,"type":61},74,{"type":38,"text":43,"spans":370,"direction":41},[],{"type":38,"text":372,"spans":373,"direction":41},"Create two or three representative audience personas to guide your strategy.",[],{"type":38,"text":43,"spans":375,"direction":41},[],{"type":139,"text":377,"spans":378,"direction":41},"Determine the key messages to promote",[],{"type":38,"text":380,"spans":381,"direction":41},"Planning your promotion revolves around key messages, which you'll spread across different channels. If your event is already planned internally, you should already have them in mind.",[],{"type":38,"text":383,"spans":384,"direction":41},"Put them down on paper, to make sure you apply them correctly throughout your promotion plan: ",[],{"type":315,"text":386,"spans":387,"direction":41},"What is your event's value proposition? In other words: what will your attendees get out of it?",[388],{"start":33,"end":389,"type":61},39,{"type":315,"text":391,"spans":392,"direction":41},"What are the differentiating elements of your event? Exclusive speakers, an innovative format, access to valuable resources, etc.?",[393],{"start":33,"end":394,"type":61},52,{"type":315,"text":396,"spans":397,"direction":41},"What tone should your communication take? Corporate, or rather casual? Inspiring or rather formal?",[398],{"start":33,"end":399,"type":61},41,{"type":38,"text":43,"spans":401,"direction":41},[],{"type":38,"text":43,"spans":403,"direction":41},[],{"type":139,"text":405,"spans":406,"direction":41},"Define the promotion timeline ",[],{"type":38,"text":408,"spans":409,"direction":41},"The idea here: set up a reverse-engineered event communication schedule, with milestones, to communicate effectively throughout the event project.",[],{"type":38,"text":411,"spans":412,"direction":41},"For example, you can break down your communication plan into five stages, as follows: ",[],{"type":315,"text":414,"spans":415,"direction":41},"A pre-launch phase: teasing and awareness building, a \"save the date\" campaign.",[416,418],{"start":33,"end":417,"type":61},18,{"start":419,"end":420,"type":123},55,68,{"type":315,"text":422,"spans":423,"direction":41},"A conversion phase: first the rollout of early-bird rates (meaning selling tickets at a competitive price in advance), then an announcement of the headliners and major highlights.",[424],{"start":33,"end":417,"type":61},{"type":315,"text":426,"spans":427,"direction":41},"An intensification phase: stronger calls to action (\"last spots\", countdown), additional announcements, and favorable rates for last-minute registrants.",[428,429],{"start":33,"end":171,"type":61},{"start":430,"end":431,"type":123},53,63,{"type":315,"text":433,"spans":434,"direction":41},"A day-of communication phase, to engage guests and maximize the impact in terms of awareness.",[435],{"start":33,"end":107,"type":61},{"type":315,"text":437,"spans":438,"direction":41},"A post-event promotion phase, to give your event visibility after it's over.",[439],{"start":33,"end":107,"type":61},{"type":38,"text":43,"spans":441,"direction":41},[],{"type":38,"text":443,"spans":444,"direction":41},"\"Your attendees' experience begins well before the big day. A smooth event website, personalized emails, a clear registration area. These details, managed from a dedicated platform, radically change the perception of your event. And using an event management platform also means gaining efficiency at every stage: promotion, registration, follow-ups. That lets you focus on what matters most (the attendee experience), while improving your ROI.\", Joy Grand, Marketing Manager at Digitevent",[445,447],{"start":33,"end":446,"type":123},445,{"start":448,"end":449,"type":95,"data":450},447,489,{"link_type":97,"url":451,"target":99},"https://www.linkedin.com/in/joy-grand/",{"type":38,"text":43,"spans":453,"direction":41},[],{"type":38,"text":43,"spans":455,"direction":41},[],{"type":56,"text":457,"spans":458,"direction":41},"Which communication channels should you use to promote your event?",[],{"type":38,"text":460,"spans":461,"direction":41},"Now let's look at choosing your different promotional channels, and tips for successfully using them to spread the word about your event on a large scale, and maximize your attendance rate.",[],{"type":38,"text":43,"spans":463,"direction":41},[],{"type":139,"text":465,"spans":466,"direction":41},"Organic channels",[],{"type":38,"text":43,"spans":468,"direction":41},[],{"type":38,"text":470,"spans":471,"direction":41},"Here are the main organic levers to activate, with the indicators to track for each:",[],{"type":315,"text":473,"spans":474,"direction":41},"Event website: traffic, conversion rate, session duration, bounce rate",[475],{"start":33,"end":143,"type":61},{"type":315,"text":477,"spans":478,"direction":41},"Organic social media: impressions, engagement, clicks, followers",[479],{"start":33,"end":69,"type":61},{"type":315,"text":481,"spans":482,"direction":41},"Press relations: media mentions, web traffic generated, press coverage",[483],{"start":33,"end":484,"type":61},15,{"type":315,"text":486,"spans":487,"direction":41},"Email / newsletters: open rate, clicks, conversions",[488],{"start":33,"end":489,"type":61},19,{"type":315,"text":491,"spans":492,"direction":41},"Strategic partnerships: leads generated, partner traffic, indirect registration rate",[493],{"start":33,"end":71,"type":61},{"type":315,"text":495,"spans":496,"direction":41},"Contests (no budget): engagement, shares, web traffic",[497],{"start":33,"end":69,"type":61},{"type":315,"text":499,"spans":500,"direction":41},"Teaser videos: views, completion rate, clicks",[501],{"start":33,"end":143,"type":61},{"type":315,"text":503,"spans":504,"direction":41},"Referral program: registrations, shares, conversion rate",[505],{"start":33,"end":506,"type":61},16,{"type":38,"text":43,"spans":508,"direction":41},[],{"type":38,"text":43,"spans":510,"direction":41},[],{"type":38,"text":512,"spans":513,"direction":41},"1 - Create an event website ",[],{"type":38,"text":515,"spans":516,"direction":41},"A well-designed event website lets you share all the key information about your event, while also converting your targets by getting them to buy their tickets online. ",[517],{"start":506,"end":358,"type":95,"data":518},{"link_type":97,"url":519,"target":99},"https://www.digitevent.com/en/blog/event-website-without-designer",{"type":38,"text":43,"spans":521,"direction":41},[],{"type":38,"text":523,"spans":524,"direction":41},"Optimize your site for SEO around keywords your target audience searches for. It should also be optimized for viewing on all devices (desktop, mobile, and tablet). Make sure it has a design that highlights your brand image, the event's value proposition, and its detailed program.",[525],{"start":33,"end":158,"type":61},{"type":38,"text":43,"spans":527,"direction":41},[],{"type":38,"text":529,"spans":530,"direction":41},"On the content side, make sure to add new content regularly, and check that your site's pages are indexed properly, so it ranks well in search engines.",[],{"type":38,"text":43,"spans":532,"direction":41},[],{"type":38,"text":534,"spans":535,"direction":41},"Innovative tactics to encourage conversion: ",[536],{"start":33,"end":537,"type":61},44,{"type":315,"text":539,"spans":540,"direction":41},"Include a countdown showing when registration closes, or the number of spots still available.",[541],{"start":33,"end":489,"type":61},{"type":315,"text":543,"spans":544,"direction":41},"Showcase content from previous editions on the site (photos, videos, attendee quotes, etc.), to spark visitors' curiosity.",[545],{"start":33,"end":546,"type":61},51,{"type":315,"text":548,"spans":549,"direction":41},"Offer flexible payment options, such as installment payments.",[550],{"start":33,"end":551,"type":61},30,{"type":38,"text":43,"spans":553,"direction":41},[],{"type":38,"text":555,"spans":556,"direction":41},"Good news! With Digitevent, you don't need to be a web development expert to create an attractive website for your event. Easily add your content and brand guidelines to the platform, to get a custom white-label website.",[],{"type":38,"text":558,"spans":559,"direction":41},"Discover our event website builder.",[560],{"start":33,"end":561,"type":95,"data":562},34,{"link_type":97,"url":151,"target":99},{"type":38,"text":43,"spans":564,"direction":41},[],{"type":38,"text":566,"spans":567,"direction":41},"2 - Use social media",[],{"type":38,"text":569,"spans":570,"direction":41},"Social media has quickly become an essential channel for promoting an event. Target the social platforms your target audience actually uses: Facebook, Instagram, X, LinkedIn, etc. ",[],{"type":38,"text":43,"spans":572,"direction":41},[],{"type":38,"text":574,"spans":575,"direction":41},"Vary the content formats you share in your social media strategy. Alternate between static visuals, carousels, motion-design videos, and videos featuring real people. Also create an official hashtag for your event, to bring together all the posts made by your company and your attendees.",[576],{"start":33,"end":561,"type":61},{"type":38,"text":43,"spans":578,"direction":41},[],{"type":38,"text":580,"spans":581,"direction":41},"Innovative tactics: ",[582],{"start":33,"end":69,"type":61},{"type":315,"text":584,"spans":585,"direction":41},"Bet on authenticity. Show, for example, the behind-the-scenes of the event preparation, to create an emotional attachment to your event.",[586],{"start":33,"end":489,"type":61},{"type":315,"text":588,"spans":589,"direction":41},"Play on serialized content. Create a series of speaker profiles, or gradually reveal the themes and activities you'll be offering.",[590],{"start":33,"end":158,"type":61},{"type":315,"text":592,"spans":593,"direction":41},"Publish interactive formats. Polls or quizzes in stories, and live streams to introduce your team or speakers before the event, are good ways to build engagement with your audience.",[594,595],{"start":33,"end":223,"type":61},{"start":596,"end":597,"type":95,"data":598},145,180,{"link_type":97,"url":599,"target":99},"https://www.digitevent.com/en/blog/5-tips-to-boost-attendee-engagement",{"type":315,"text":601,"spans":602,"direction":41},"Build and run a pre-event community, where attendees can exchange ideas with each other on the event's theme.",[603],{"start":33,"end":333,"type":61},{"type":38,"text":43,"spans":605,"direction":41},[],{"type":38,"text":607,"spans":608,"direction":41},"3 - Develop press relations",[],{"type":38,"text":610,"spans":611,"direction":41},"Press relations can give your event strong credibility, broaden the reach of your communication, and reach qualified audiences through recognized channels. ",[],{"type":38,"text":43,"spans":613,"direction":41},[],{"type":38,"text":615,"spans":616,"direction":41},"Effective tactics: ",[617],{"start":33,"end":489,"type":61},{"type":315,"text":619,"spans":620,"direction":41},"Write a clear, engaging press kit. Highlight the event's context, the planned highlights, the organizers and partners, and provide a dedicated press contact.",[621],{"start":33,"end":323,"type":61},{"type":315,"text":623,"spans":624,"direction":41},"Send a press release at the right time. Send it at least 4 to 6 weeks before the event, and follow up by highlighting strong news (such as reaching a registration milestone).",[625],{"start":33,"end":626,"type":61},38,{"type":315,"text":628,"spans":629,"direction":41},"Target the trade media your audience reads, especially for your B2B events.",[630],{"start":33,"end":631,"type":61},42,{"type":315,"text":633,"spans":634,"direction":41},"Personalize your contacts with journalists. Why not invite local journalists to your event?",[635],{"start":33,"end":631,"type":61},{"type":38,"text":43,"spans":637,"direction":41},[],{"type":38,"text":639,"spans":640,"direction":41},"4 - Promote your event through emails and newsletters",[],{"type":38,"text":642,"spans":643,"direction":41},"Email campaigns and newsletters are powerful conversion channels for promoting an event, especially with an already-qualified audience.",[],{"type":38,"text":43,"spans":645,"direction":41},[],{"type":38,"text":615,"spans":647,"direction":41},[648],{"start":33,"end":489,"type":61},{"type":315,"text":650,"spans":651,"direction":41},"Segment your audience to refine the message in each of your emails, and make them more compelling.",[652],{"start":33,"end":653,"type":61},21,{"type":315,"text":655,"spans":656,"direction":41},"Set up an automated email sequence. Start with an announcement or teaser, then an official invitation, followed by reminders, and finally, use email for your post-event communication.",[657,658],{"start":33,"end":333,"type":61},{"start":659,"end":660,"type":95,"data":661},82,101,{"link_type":97,"url":662,"target":99},"https://www.digitevent.com/en/blog/professional-event-invitation",{"type":315,"text":664,"spans":665,"direction":41},"Craft your email subject lines carefully, to boost their open rate. Highlight the benefits of the event for your targets, or a strong call-to-action.",[666,668],{"start":33,"end":667,"type":61},40,{"start":669,"end":670,"type":123},134,148,{"type":38,"text":43,"spans":672,"direction":41},[],{"type":38,"text":674,"spans":675,"direction":41},"Need a simple and powerful tool for sending online invitations? Discover Digitevent's personalized online invitation solution, which maximizes your deliverability, so your promotional emails really reach your target.",[676],{"start":677,"end":678,"type":95,"data":679},64,125,{"link_type":97,"url":166,"target":99},{"type":38,"text":43,"spans":681,"direction":41},[],{"type":38,"text":683,"spans":684,"direction":41},"5 - Leverage your strategic partnerships",[],{"type":38,"text":686,"spans":687,"direction":41},"Setting up strategic partnerships lets you increase your visibility with already-engaged audiences, and pool communication resources. This might mean writing an article on partner blogs, or promoting the event on another brand's social media, for example.\n",[688],{"start":689,"end":690,"type":61},73,98,{"type":38,"text":692,"spans":693,"direction":41},"Practical tactics: ",[694],{"start":33,"end":489,"type":61},{"type":315,"text":696,"spans":697,"direction":41},"Target the right partners. These are the ones with an audience that complements yours, and who share your values or your event's theme. They could be professional associations, specialized media, expert networks, schools, partner brands, or suppliers.",[698],{"start":33,"end":699,"type":61},25,{"type":315,"text":701,"spans":702,"direction":41},"Offer a win-win exchange. For example, offer them broad exposure for their brand during the event, or shared data after the event (leads, insights and trends, etc.).",[703],{"start":33,"end":171,"type":61},{"type":38,"text":43,"spans":705,"direction":41},[],{"type":38,"text":707,"spans":708,"direction":41},"6 - Launch contests",[],{"type":38,"text":710,"spans":711,"direction":41},"Contests play on the gamified side of communication, and help generate visibility for your event. Be sure to clearly display the legal terms of the contest: start and end dates, rules, how it works, the prize, the method for choosing the winner, etc. ",[712],{"start":208,"end":546,"type":61},{"type":38,"text":43,"spans":714,"direction":41},[],{"type":38,"text":580,"spans":716,"direction":41},[717],{"start":33,"end":69,"type":61},{"type":315,"text":719,"spans":720,"direction":41},"Launch a User Generated Content campaign (content created by users) tied to a branded hashtag. Contest entrants must make a post related to the event's theme to win their spot.",[721,722],{"start":33,"end":109,"type":61},{"start":723,"end":109,"type":123},9,{"type":315,"text":725,"spans":726,"direction":41},"Have the contest promoted and the winner chosen by an influencer in your industry.",[727,728],{"start":33,"end":699,"type":61},{"start":91,"end":677,"type":61},{"type":38,"text":43,"spans":730,"direction":41},[],{"type":38,"text":732,"spans":733,"direction":41},"7 - Create and share teaser videos",[],{"type":38,"text":735,"spans":736,"direction":41},"Share teaser videos across your different channels: the format is dynamic and easily grabs your target's attention. Make sure to clearly highlight the event's key information: the date, the location, how to register. To do this, use overlay text on the video, to make it clearly visible.",[737],{"start":738,"end":739,"type":61},78,114,{"type":38,"text":43,"spans":741,"direction":41},[],{"type":38,"text":580,"spans":743,"direction":41},[744],{"start":33,"end":69,"type":61},{"type":315,"text":746,"spans":747,"direction":41},"Give your event's key message a face. Have it delivered by your speakers, your partners, your CEO, or why not the intern helping you prepare the event? This way, you create an emotional connection to your event.",[748],{"start":33,"end":328,"type":61},{"type":315,"text":750,"spans":751,"direction":41},"Create a teaser video with a \"surprise speaker\". Before their presence is announced, your event's headline speaker makes a teaser video with their face covered or blurred.",[752],{"start":33,"end":90,"type":61},{"type":38,"text":43,"spans":754,"direction":41},[],{"type":38,"text":756,"spans":757,"direction":41},"8 - Set up a referral program",[],{"type":38,"text":759,"spans":760,"direction":41},"The idea here: turn your attendees, partners, or clients into ambassadors, while boosting registrations through network effect.",[761],{"start":484,"end":689,"type":61},{"type":38,"text":43,"spans":763,"direction":41},[],{"type":38,"text":765,"spans":766,"direction":41},"Effective techniques: ",[767],{"start":33,"end":71,"type":61},{"type":315,"text":769,"spans":770,"direction":41},"Offer an attractive reward for both parties: goodies, gifts, a VIP ticket, or a discount on a future edition for the referrer, and a ticket discount or access to bonus content for the referred person.",[771],{"start":33,"end":60,"type":61},{"type":315,"text":773,"spans":774,"direction":41},"Make referring as easy as possible. Provide a unique referral link or code to use, along with ready-to-share content for referrers, to encourage sharing.",[775],{"start":33,"end":561,"type":61},{"type":315,"text":777,"spans":778,"direction":41},"Recognize your referrers. Personalize your communication with them by acknowledging their involvement, and thanking them warmly.",[779],{"start":33,"end":171,"type":61},{"type":38,"text":43,"spans":781,"direction":41},[],{"type":38,"text":43,"spans":783,"direction":41},[],{"type":139,"text":785,"spans":786,"direction":41},"Paid channels",[],{"type":38,"text":43,"spans":788,"direction":41},[],{"type":38,"text":790,"spans":791,"direction":41},"Here are the main paid levers to activate, with the indicators to track for each:",[],{"type":315,"text":793,"spans":794,"direction":41},"Meta / LinkedIn / X Ads: CTR, CPL, conversions, ROI",[795],{"start":33,"end":72,"type":61},{"type":315,"text":797,"spans":798,"direction":41},"Google Ads: CPC, conversions, traffic quality",[799],{"start":33,"end":800,"type":61},10,{"type":315,"text":802,"spans":803,"direction":41},"Influencer marketing: reach, engagement, tracked traffic, brand awareness",[804],{"start":33,"end":69,"type":61},{"type":315,"text":806,"spans":807,"direction":41},"Sponsored contests: participants, reach, leads or conversions",[808],{"start":33,"end":417,"type":61},{"type":38,"text":43,"spans":810,"direction":41},[],{"type":38,"text":43,"spans":812,"direction":41},[],{"type":38,"text":814,"spans":815,"direction":41},"1 - Launch paid advertising campaigns ",[],{"type":38,"text":817,"spans":818,"direction":41},"Paid advertising (on Google Ads, LinkedIn Ads, Meta Ads, etc.) is an excellent lever for accelerating your event's visibility, generating qualified registrations, and re-engaging undecided visitors. Craft your ad message so it's both appealing and informative.",[819],{"start":820,"end":678,"type":61},89,{"type":38,"text":43,"spans":822,"direction":41},[],{"type":38,"text":824,"spans":825,"direction":41},"Note: paid advertising can be fairly technical, and requires a certain level of expertise to get a good ROI. Consider getting support from a specialist, or taking training, to learn how to deploy your budget in the most cost-effective way through this channel.",[],{"type":38,"text":43,"spans":827,"direction":41},[],{"type":38,"text":615,"spans":829,"direction":41},[830],{"start":33,"end":489,"type":61},{"type":315,"text":832,"spans":833,"direction":41},"Clearly define your advertising objective. Is it awareness? Conversion? Retargeting (to re-engage visitors to your site who haven't registered)?",[834,835],{"start":33,"end":399,"type":61},{"start":836,"end":837,"type":123},72,83,{"type":315,"text":839,"spans":840,"direction":41},"Segment your audience according to each ad platform's targeting criteria: socio-demographic criteria, geographic criteria, behavioral criteria (followers of your social media page, visitors to your website, etc.).",[841],{"start":33,"end":653,"type":61},{"type":315,"text":843,"spans":844,"direction":41},"Use custom or lookalike audience features, which let you capitalize on the profile of people already registered for your event.",[845],{"start":33,"end":399,"type":61},{"type":38,"text":43,"spans":847,"direction":41},[],{"type":38,"text":849,"spans":850,"direction":41},"2 - Develop a marketing strategy with influencers",[],{"type":38,"text":852,"spans":853,"direction":41},"Influencer marketing is a fantastic way to promote your event. It multiplies the reach of your event communication, by tapping into the emotional connection influencers build with their audiences through parasocial relationships.",[],{"type":38,"text":43,"spans":855,"direction":41},[],{"type":38,"text":615,"spans":857,"direction":41},[858],{"start":33,"end":489,"type":61},{"type":315,"text":860,"spans":861,"direction":41},"Target micro and nano-influencers in your industry instead. They require a smaller budget, and generate more engagement from their community, meaning more potential results for promoting your event.",[862],{"start":33,"end":323,"type":61},{"type":315,"text":864,"spans":865,"direction":41},"Share the event's value proposition with influencers, without limiting their creative freedom. They should promote it in the most authentic way possible, in keeping with their usual editorial style.",[866],{"start":33,"end":394,"type":61},{"type":38,"text":43,"spans":868,"direction":41},[],{"type":38,"text":43,"spans":870,"direction":41},[],{"type":56,"text":872,"spans":873,"direction":41},"How do you measure the success of your event promotion?",[],{"type":38,"text":875,"spans":876,"direction":41},"Once your event promotion plan is built, take the time to set up a dashboard that measures your strategy's performance. This will let you know what worked well or less well, and do better next time if needed.",[],{"type":38,"text":43,"spans":878,"direction":41},[],{"type":38,"text":880,"spans":881,"direction":41},"To do this, track specific KPIs, tied to your event promotion objectives, to measure their impact.",[],{"type":38,"text":43,"spans":883,"direction":41},[],{"type":38,"text":885,"spans":886,"direction":41},"This could include: ",[],{"type":315,"text":888,"spans":889,"direction":41},"KPIs related to conversion: total number of registrations or conversion rate by channel. For example, the percentage of site visitors who registered through your landing page.",[890],{"start":33,"end":158,"type":61},{"type":315,"text":892,"spans":893,"direction":41},"KPIs related to the event's visibility: reach and engagement on social media, email open and click rates, traffic on the event website, mentions of the event in the press or on social media, etc. ",[894],{"start":33,"end":626,"type":61},{"type":38,"text":43,"spans":896,"direction":41},[],{"type":38,"text":898,"spans":899,"direction":41},"To dig deeper, check out our article on event communication KPIs.",[900],{"start":484,"end":677,"type":95,"data":901},{"link_type":97,"url":902,"target":99},"https://www.digitevent.com/en/blog/which-kpis-to-measure-for-communication-and-awareness",{"type":38,"text":43,"spans":904,"direction":41},[],{"type":38,"text":906,"spans":907,"direction":41},"Make sure to choose the right tools to track these metrics effectively. Google Analytics lets you measure traffic, social media tools track your performance on social platforms, a monitoring tool tracks your event's media coverage, etc. ",[],{"type":38,"text":43,"spans":909,"direction":41},[],{"type":38,"text":911,"spans":912,"direction":41},"Also carry out a cool-headed review once your promotion campaign is over. Which channels converted best? Which content generated the most visibility and engagement? Which moments in the campaign drove the most results? What return on investment did you get from your promotional campaign?",[913],{"start":484,"end":836,"type":61},{"type":38,"text":43,"spans":915,"direction":41},[],{"type":38,"text":917,"spans":918,"direction":41},"Finally, don't hesitate to gather feedback from your guests themselves. Send a satisfaction survey to everyone who attended the event, and ask them how they heard about it. The goal: get insights to analyze internally, to promote your next event even more effectively.",[919,921],{"start":223,"end":920,"type":61},59,{"start":922,"end":923,"type":123},187,195,{"type":38,"text":43,"spans":925,"direction":41},[],{"type":38,"text":927,"spans":928,"direction":41},"You're now, almost, ready to promote your event the right way! Discover Digitevent, the event management platform that lets you promote your event beforehand, engage attendees during the event, and measure its performance afterward. Everything you need to organize a successful, memorable event!",[929],{"start":431,"end":930,"type":95,"data":931},113,{"link_type":97,"url":932,"target":99},"https://www.digitevent.com/fr","advice",[935],{"primary":936,"items":945,"id":947,"slice_type":254,"slice_label":8},{"seo_title":937,"seo_meta_descriptions":941},[938],{"type":38,"text":939,"spans":940,"direction":41},"Promoting an event: the step-by-step action plan",[],[942],{"type":38,"text":943,"spans":944,"direction":41},"The best ideas for promoting a professional or public event, with concrete tools, channels, and tips to consider",[],[946],{},"seo$1d8ee9fa-aaff-44ad-a6ae-bb418c4fd7d7",{"id":949,"lang":257,"type":9,"uid":950},"akYmsBIAACsAyuCw","promouvoir-un-evenement",{"id":952,"uid":953,"url":8,"type":9,"tags":954,"first_publication_date":12,"slugs":955,"linked_documents":957,"lang":16,"data":958,"_source":1489},"en_blog_article_post-evenement","post-event-strategy",[263,11],[956],"post-evenement--les-cles-pour-maximiser-lengagement-participant-et-le-roi-de-votre-event",[],{"distribution":11,"article_title":959,"author_name":273,"publication_date":963,"banner_image":964,"article_content":970,"main_tag":933,"body":1476},[960],{"type":20,"text":961,"spans":962,"direction":41},"Post-event: the keys to maximizing attendee engagement and the ROI of your event",[],"2025-08-19T09:00:00+0000",{"dimensions":965,"alt":966,"copyright":8,"url":967,"id":968,"edit":969},{"width":27,"height":277},"Two professionals analyzing an event's results on a laptop, illustrating the importance of post-event follow-up and evaluation.","https://images.prismic.io/digi-www/aKRK6aTt2nPbadBb_Post-%C3%A9v%C3%A9nement.webp?auto=format,compress","aKRK6aTt2nPbadBb",{"x":33,"y":33,"zoom":282,"background":283},[971,974,976,981,984,986,990,992,995,1000,1003,1007,1012,1016,1020,1022,1024,1027,1029,1039,1041,1044,1047,1050,1054,1058,1061,1064,1068,1070,1073,1077,1085,1090,1092,1099,1102,1108,1111,1115,1119,1123,1125,1127,1130,1136,1139,1142,1145,1148,1150,1153,1157,1161,1166,1170,1174,1176,1179,1182,1185,1187,1190,1194,1198,1202,1206,1210,1214,1216,1219,1222,1225,1228,1233,1235,1238,1241,1244,1246,1249,1254,1258,1262,1266,1271,1273,1275,1278,1280,1286,1288,1291,1294,1297,1300,1302,1307,1310,1313,1315,1318,1322,1326,1330,1334,1336,1343,1346,1349,1352,1355,1358,1362,1366,1370,1374,1378,1380,1384,1387,1390,1394,1396,1405,1407,1410,1413,1416,1419,1422,1424,1427,1429,1433,1436,1438,1441,1443,1448,1451,1456,1459,1461,1466,1468,1471,1473],{"type":38,"text":972,"spans":973,"direction":41},"The lights go out, the attendees have left, the booths are being dismantled. You finally breathe a sigh of relief. But your work as an organizer is far from over. Because much of your project's success is decided in the hours and days after the event.",[],{"type":38,"text":43,"spans":975,"direction":41},[],{"type":38,"text":977,"spans":978,"direction":41},"The post-event phase, often pushed to the bottom of the to-do list, is actually decisive: this is where you extend the experience, measure your results, and lay the foundations for your future successes\n",[979],{"start":980,"end":69,"type":61},4,{"type":38,"text":982,"spans":983,"direction":41},"This phase of analysis, communication, and loyalty-building is a goldmine that's too often underestimated. ",[],{"type":38,"text":43,"spans":985,"direction":41},[],{"type":38,"text":987,"spans":988,"direction":41},"In this article, discover how to turn this \"after\" into a real strategic lever to maximize attendee engagement, the ROI of your events, and the impact of your future editions.",[989],{"start":79,"end":669,"type":61},{"type":38,"text":43,"spans":991,"direction":41},[],{"type":56,"text":993,"spans":994,"direction":41},"Why is it important to take care of your post-event phase?",[],{"type":38,"text":996,"spans":997,"direction":41},"Too often neglected, the post-event phase is actually a full part of any event strategy. It lets you turn a one-off moment into a lasting lever for your goals.\n",[998],{"start":660,"end":999,"type":61},158,{"type":38,"text":1001,"spans":1002,"direction":41},"The post-event phase should therefore be an integral part of your event management, as it's crucial for: ",[],{"type":315,"text":1004,"spans":1005,"direction":41},"Building loyalty and nurturing your attendees. Your attendees' journey with your organization doesn't stop at the end of the event. This is especially true for your leads, with whom you need to strengthen potential business relationships.",[1006],{"start":33,"end":88,"type":61},{"type":315,"text":1008,"spans":1009,"direction":41},"Showcasing the experience delivered and the work accomplished. Post-event communication turns your event into materials and data that are useful to your organization.",[1010],{"start":33,"end":1011,"type":61},61,{"type":315,"text":1013,"spans":1014,"direction":41},"Measuring performance, to aim for maximum return on investment.",[1015],{"start":33,"end":653,"type":61},{"type":315,"text":1017,"spans":1018,"direction":41},"Entering a continuous improvement process for your event strategy, to improve your future events.",[1019],{"start":33,"end":399,"type":61},{"type":38,"text":43,"spans":1021,"direction":41},[],{"type":38,"text":43,"spans":1023,"direction":41},[],{"type":38,"text":1025,"spans":1026,"direction":41},"All good reasons to plan how you can extend the positive effects of your event on your attendees and your company.",[],{"type":38,"text":43,"spans":1028,"direction":41},[],{"type":38,"text":1030,"spans":1031,"direction":41},"\"For your attendees, the 48 hours after the event are crucial: that's when their emotion is still vivid. Fast, personalized, well-targeted communication can turn a satisfied attendee into a true ambassador. For you, a successful event isn't just one that runs smoothly, but one you draw lessons from to do even better next time. The post-event phase is the starting point for your next success. This is where an event management platform makes all the difference: it lets you stay in control of the experience after the event, while feeding you valuable insights for your future editions.\", Clara Weber, Account Manager at Digitevent.",[1032,1034],{"start":33,"end":1033,"type":123},589,{"start":1035,"end":1036,"type":95,"data":1037},591,634,{"link_type":97,"url":1038,"target":99},"https://www.linkedin.com/in/clara-weber-digitevent/",{"type":38,"text":43,"spans":1040,"direction":41},[],{"type":56,"text":1042,"spans":1043,"direction":41},"How do you effectively manage post-event logistics?",[],{"type":38,"text":1045,"spans":1046,"direction":41},"Good post-event management first requires special attention to logistics. Here are the elements not to overlook from this angle.",[],{"type":139,"text":1048,"spans":1049,"direction":41},"Handle the teardown and tidying of the venue ",[],{"type":38,"text":1051,"spans":1052,"direction":41},"First, make sure you plan the teardown of your event from the preparation stage. To do this, set a precise schedule, in line with the venue's constraints.",[1053],{"start":653,"end":234,"type":61},{"type":38,"text":1055,"spans":1056,"direction":41},"Don't forget to check the equipment. Take inventory of rented equipment and do a visual check of technical items, and store internal equipment for later reuse.",[1057],{"start":506,"end":333,"type":61},{"type":139,"text":1059,"spans":1060,"direction":41},"Handle deliveries and waste",[],{"type":38,"text":1062,"spans":1063,"direction":41},"Make sure to collect unused items (such as leftover goodies or printed materials) for storage or redistribution.\n",[],{"type":38,"text":1065,"spans":1066,"direction":41},"What's more, a successful event today can't do without an eco-responsible approach.",[1067],{"start":419,"end":659,"type":61},{"type":38,"text":43,"spans":1069,"direction":41},[],{"type":38,"text":1071,"spans":1072,"direction":41},"After the event, be sure to: ",[],{"type":315,"text":1074,"spans":1075,"direction":41},"Organize waste sorting (paper, plastic, technical items, food, etc.) according to local standards.",[1076],{"start":33,"end":71,"type":61},{"type":315,"text":1078,"spans":1079,"direction":41},"Think eco-design. When creating your event brief, favor reusable materials, consider renting rather than buying, and keep printing to a minimum.",[1080,1081],{"start":33,"end":506,"type":61},{"start":1082,"end":91,"type":95,"data":1083},37,{"link_type":97,"url":1084,"target":99},"https://www.digitevent.com/en/blog/event-brief",{"type":315,"text":1086,"spans":1087,"direction":41},"Put together a simplified environmental report if possible, including the amount of waste and estimated CO2 emissions, to build on your CSR approach in your communications.\n",[1088],{"start":33,"end":1089,"type":61},46,{"type":38,"text":43,"spans":1091,"direction":41},[],{"type":38,"text":1093,"spans":1094,"direction":41},"To go further, discover our 12 concrete actions for an eco-responsible event.",[1095],{"start":484,"end":1096,"type":95,"data":1097},76,{"link_type":97,"url":1098,"target":99},"https://www.digitevent.com/en/blog/sustainable-event",{"type":139,"text":1100,"spans":1101,"direction":41},"Pay your vendors and complete your budget and administrative close-out",[],{"type":38,"text":1103,"spans":1104,"direction":41},"The end of an event is also a chance to maintain good relations with your vendors, especially local or recurring ones. To do this, make sure to respect their payment terms.\n",[1105],{"start":1106,"end":1107,"type":61},144,171,{"type":38,"text":1109,"spans":1110,"direction":41},"Also take a close look at your event's budget close-out: ",[],{"type":315,"text":1112,"spans":1113,"direction":41},"Finalize your event's actual budget, by comparing the expenses incurred with your original projections.",[1114],{"start":33,"end":333,"type":61},{"type":315,"text":1116,"spans":1117,"direction":41},"Run a variance analysis: did you go over budget or, conversely, save money? Which line items were underused or poorly sized?",[1118],{"start":33,"end":72,"type":61},{"type":315,"text":1120,"spans":1121,"direction":41},"Update your dashboards to draw lessons for your future projects.",[1122],{"start":33,"end":71,"type":61},{"type":38,"text":43,"spans":1124,"direction":41},[],{"type":38,"text":43,"spans":1126,"direction":41},[],{"type":139,"text":1128,"spans":1129,"direction":41},"Debrief with your teams ",[],{"type":38,"text":1131,"spans":1132,"direction":41},"A successful event is also one where your staff and external vendors coordinated well, without friction. That's why it's worth organizing a logistics close-out meeting with your teams, to take stock while it's fresh and record their feedback in a report.",[1133],{"start":1134,"end":1135,"type":61},127,183,{"type":56,"text":1137,"spans":1138,"direction":41},"What are the best practices for your post-event communication?",[],{"type":38,"text":1140,"spans":1141,"direction":41},"Maximize your event's return on investment by creating high-value content. To do this, split your post-event communication plan into two phases: immediate content, then long-term content.",[],{"type":139,"text":1143,"spans":1144,"direction":41},"Share immediate content",[],{"type":38,"text":1146,"spans":1147,"direction":41},"To multiply your event's impact, it's essential to communicate quickly after the event.",[],{"type":38,"text":43,"spans":1149,"direction":41},[],{"type":38,"text":1151,"spans":1152,"direction":41},"To do this, consider using: ",[],{"type":315,"text":1154,"spans":1155,"direction":41},"Personalized thank-you emails. These can include a summary of the event, a link to replays, or to your presentation materials. This email lets you thank your audience and keep the connection alive shortly after the event ends.",[1156],{"start":33,"end":358,"type":61},{"type":315,"text":1158,"spans":1159,"direction":41},"A highlights video, shared on social media and by email.",[1160],{"start":33,"end":417,"type":61},{"type":315,"text":1162,"spans":1163,"direction":41},"Vox pop videos, filmed during your event, that showcase your guests' feedback.",[1164],{"start":33,"end":1165,"type":61},14,{"type":315,"text":1167,"spans":1168,"direction":41},"Social media posts covering the highlights, memorable quotes, or behind-the-scenes photos from the day.",[1169],{"start":33,"end":417,"type":61},{"type":315,"text":1171,"spans":1172,"direction":41},"An announcement of the results of a contest held during your event, to keep the excitement going.\n",[1173],{"start":33,"end":60,"type":61},{"type":38,"text":43,"spans":1175,"direction":41},[],{"type":38,"text":1177,"spans":1178,"direction":41},"Also remember to update your website with a post-event page featuring your recap video, event photos, or the day's highlights.",[],{"type":139,"text":1180,"spans":1181,"direction":41},"Create long-term content",[],{"type":38,"text":1183,"spans":1184,"direction":41},"After a recent event, don't let your audience forget it: it's up to you to share long-term content that extends the experience even further.",[],{"type":38,"text":43,"spans":1186,"direction":41},[],{"type":38,"text":1188,"spans":1189,"direction":41},"To do this, you can create: ",[],{"type":315,"text":1191,"spans":1192,"direction":41},"Blog articles, covering, for example, the key takeaways from your event, or recapping a particularly interesting keynote.",[1193],{"start":33,"end":143,"type":61},{"type":315,"text":1195,"spans":1196,"direction":41},"Post-event interviews with your speakers or attendees.",[1197],{"start":33,"end":653,"type":61},{"type":315,"text":1199,"spans":1200,"direction":41},"A podcast where you interview your speakers or some of your guests.",[1201],{"start":33,"end":723,"type":61},{"type":315,"text":1203,"spans":1204,"direction":41},"Infographics or data visualizations of your event's key figures.",[1205],{"start":33,"end":333,"type":61},{"type":315,"text":1207,"spans":1208,"direction":41},"A white paper containing all the insights shared on the day by your speakers.",[1209],{"start":33,"end":1165,"type":61},{"type":315,"text":1211,"spans":1212,"direction":41},"An event wrap-up press release, presenting figures, major announcements, a few testimonials, and the date of the next milestone related to your event.",[1213],{"start":33,"end":551,"type":61},{"type":38,"text":43,"spans":1215,"direction":41},[],{"type":38,"text":1217,"spans":1218,"direction":41},"Be careful to adapt your content formats to the channels used (email, social media, website, press, etc.). Your goal: optimize their visibility with your audience, and generate post-event engagement.",[],{"type":56,"text":1220,"spans":1221,"direction":41},"What strategies keep engagement going after an event?",[],{"type":38,"text":1223,"spans":1224,"direction":41},"The idea here is to strengthen the relationships built with your attendees during your event, by continuing their experience with your organization. Here are a few keys to boost their engagement and loyalty.",[],{"type":139,"text":1226,"spans":1227,"direction":41},"Launch a user-generated content (UGC) strategy",[],{"type":38,"text":1229,"spans":1230,"direction":41},"Before and during your event, make your attendees want to share photos and videos on social media, tagging your organization, your event's account, or your event's hashtag.",[1231],{"start":551,"end":1232,"type":61},81,{"type":38,"text":43,"spans":1234,"direction":41},[],{"type":38,"text":1236,"spans":1237,"direction":41},"And why not also launch a feedback or storytelling contest? For example, encourage attendees to share their favorite moment from the event on social media.\n",[],{"type":38,"text":1239,"spans":1240,"direction":41},"You can then ask for their consent to reuse their posts in your communication plan.",[],{"type":139,"text":1242,"spans":1243,"direction":41},"Set up a personalized nurturing journey",[],{"type":38,"text":43,"spans":1245,"direction":41},[],{"type":38,"text":1247,"spans":1248,"direction":41},"Example of a post-event nurturing sequence, spread over ten days:",[],{"type":315,"text":1250,"spans":1251,"direction":41},"Day 1: personalized thank-you email (warm message, link to the replays, photo gallery, reminder of the highlight), to strengthen the relationship and extend the experience",[1252],{"start":33,"end":1253,"type":61},5,{"type":315,"text":1255,"spans":1256,"direction":41},"Day 3: event highlights reel (short video or image carousel with standout quotes), to revive emotional engagement and maintain interest",[1257],{"start":33,"end":1253,"type":61},{"type":315,"text":1259,"spans":1260,"direction":41},"Day 5: satisfaction survey (quick 3 to 5 question questionnaire), to gather feedback and measure the quality of the leads generated",[1261],{"start":33,"end":1253,"type":61},{"type":315,"text":1263,"spans":1264,"direction":41},"Day 7: inspiring results and testimonials (key figures, quotes, reviews or interviews), to showcase the community and build social proof",[1265],{"start":33,"end":1253,"type":61},{"type":315,"text":1267,"spans":1268,"direction":41},"Day 10: personalized call to action (invitation to a meeting, a demo or an exclusive offer), to convert leads",[1269],{"start":33,"end":1270,"type":61},6,{"type":38,"text":43,"spans":1272,"direction":41},[],{"type":38,"text":43,"spans":1274,"direction":41},[],{"type":38,"text":1276,"spans":1277,"direction":41},"If your event helped you generate leads, you now need to follow up with them. ",[],{"type":38,"text":43,"spans":1279,"direction":41},[],{"type":38,"text":1281,"spans":1282,"direction":41},"To do this, start by segmenting your attendees, depending on whether they're your customers, warm or cold prospects, or your partners. Then send them, by email, content that makes them want to continue their journey with your brand.",[1283],{"start":1284,"end":1285,"type":61},161,231,{"type":38,"text":43,"spans":1287,"direction":41},[],{"type":38,"text":1289,"spans":1290,"direction":41},"You can prepare a series of automated post-event emails in advance, for example: ",[],{"type":315,"text":1292,"spans":1293,"direction":41},"On day 1: send your thank-yous, and share replays if relevant",[],{"type":315,"text":1295,"spans":1296,"direction":41},"On day 5: highlight a piece of content or an inspiring quote",[],{"type":315,"text":1298,"spans":1299,"direction":41},"On day 10: offer them a meeting or a promotional deal on your products or services \n",[],{"type":38,"text":43,"spans":1301,"direction":41},[],{"type":38,"text":1303,"spans":1304,"direction":41},"Good news: on our Digitevent event management platform, nothing could be simpler. Our built-in emailing tool lets you send personalized post-event emails, and easily track your nurturing campaigns.",[1305],{"start":1165,"end":77,"type":95,"data":1306},{"link_type":97,"url":932,"target":99},{"type":139,"text":1308,"spans":1309,"direction":41},"Encourage community engagement",[],{"type":38,"text":1311,"spans":1312,"direction":41},"If your attendees go to events, it's often to feel like they belong to a real community. Your role, as an organizer, is to create that community spirit.",[],{"type":38,"text":43,"spans":1314,"direction":41},[],{"type":38,"text":1316,"spans":1317,"direction":41},"Several options are available to you for this: ",[],{"type":315,"text":1319,"spans":1320,"direction":41},"Create or run a dedicated group. This could be a LinkedIn group, a Discord, or a Slack channel, centered around your event's theme.",[1321],{"start":33,"end":109,"type":61},{"type":315,"text":1323,"spans":1324,"direction":41},"Encourage attendees to share their content with a dedicated hashtag on social media, this is the principle of UGC, which we covered earlier, and it boosts their engagement.",[1325],{"start":33,"end":631,"type":61},{"type":315,"text":1327,"spans":1328,"direction":41},"Mention or reshare attendees' social media posts to give them recognition.",[1329],{"start":33,"end":91,"type":61},{"type":315,"text":1331,"spans":1332,"direction":41},"Offer a networking app to your attendees during the event, so they can build interpersonal relationships. This creates lasting post-event momentum.\n",[1333],{"start":33,"end":80,"type":61},{"type":38,"text":43,"spans":1335,"direction":41},[],{"type":38,"text":1337,"spans":1338,"direction":41},"On this last point, Digitevent supports you with its Networking feature. The idea? You design a networking app that lets your attendees browse an interactive attendee directory, or scan each other's QR Codes to get each other's contact details.",[1339],{"start":430,"end":1340,"type":95,"data":1341},71,{"link_type":97,"url":1342,"target":99},"https://www.digitevent.com/en/feature/networking-chat-application",{"type":56,"text":1344,"spans":1345,"direction":41},"How do you evaluate the success of your event?",[],{"type":38,"text":1347,"spans":1348,"direction":41},"The post-event phase is also the time to measure your event's success, and identify issues you could fix for your future editions.",[],{"type":139,"text":1350,"spans":1351,"direction":41},"Choose the metrics to track ",[],{"type":38,"text":1353,"spans":1354,"direction":41},"Measuring performance means tracking KPIs.\n",[],{"type":38,"text":1356,"spans":1357,"direction":41},"To find out if you ran an effective event, track: ",[],{"type":315,"text":1359,"spans":1360,"direction":41},"Your attendance data: attendance rate, no-shows, average connection time (if your event was digital).",[1361],{"start":33,"end":69,"type":61},{"type":315,"text":1363,"spans":1364,"direction":41},"KPIs related to attendee engagement: interactions, shares (particularly shares with your event hashtag), reactions, visits to your website or event app, etc. ",[1365],{"start":33,"end":333,"type":61},{"type":315,"text":1367,"spans":1368,"direction":41},"The performance of your post-event content: views, downloads, clicks, etc.",[1369],{"start":33,"end":631,"type":61},{"type":315,"text":1371,"spans":1372,"direction":41},"The press or media coverage of your event.",[1373],{"start":33,"end":223,"type":61},{"type":315,"text":1375,"spans":1376,"direction":41},"ROI measurement: cost per attendee, conversion rate of leads generated, revenue generated during or after the event through new deals signed, etc.\n",[1377],{"start":33,"end":484,"type":61},{"type":38,"text":43,"spans":1379,"direction":41},[],{"type":38,"text":1381,"spans":1382,"direction":41},"If you haven't already, also dig into the qualitative feedback your guests gave you. Monitor your attendees' satisfaction, and analyze the verbatim comments from their questionnaires.",[1383],{"start":626,"end":363,"type":61},{"type":139,"text":1385,"spans":1386,"direction":41},"Collect and use attendee feedback",[],{"type":38,"text":1388,"spans":1389,"direction":41},"Collecting feedback is one of the pillars of the post-event phase. It lets you not only measure your event's success, but also keep your attendees engaged in their experience.\n",[],{"type":38,"text":1391,"spans":1392,"direction":41},"First, respect the ideal timing for sending your post-event satisfaction survey. It's best to send it between 12 and 72 hours after the event, while the experience is still fresh in attendees' minds. Send it in a personalized email, and follow up with non-respondents a few days later.",[1393],{"start":484,"end":234,"type":61},{"type":38,"text":43,"spans":1395,"direction":41},[],{"type":38,"text":1397,"spans":1398,"direction":41},"Don't forget that your guests' time is valuable. A good post-event form should therefore be short (five to ten questions maximum), structured and easy to fill out on mobile.",[1399,1402],{"start":1400,"end":1401,"type":61},92,97,{"start":1403,"end":1404,"type":61},130,172,{"type":38,"text":43,"spans":1406,"direction":41},[],{"type":38,"text":1408,"spans":1409,"direction":41},"You could include questions on: ",[],{"type":315,"text":1411,"spans":1412,"direction":41},"The quality of the overall experience",[],{"type":315,"text":1414,"spans":1415,"direction":41},"The relevance of the content and sessions offered",[],{"type":315,"text":1417,"spans":1418,"direction":41},"The organization and logistics",[],{"type":315,"text":1420,"spans":1421,"direction":41},"Attendees' suggestions for the next edition",[],{"type":38,"text":43,"spans":1423,"direction":41},[],{"type":38,"text":1425,"spans":1426,"direction":41},"Offer a small reward (like a prize draw, a discount, or exclusive content) to encourage responses to your satisfaction survey.",[],{"type":38,"text":43,"spans":1428,"direction":41},[],{"type":38,"text":1430,"spans":1431,"direction":41},"And of course, afterward, make use of your survey results. Turn this feedback into concrete actions by noting improvements to make for your next event. For example, if one topic drew more attention than the others, you can use it in a future event or piece of content.\n",[1432],{"start":158,"end":80,"type":61},{"type":38,"text":1434,"spans":1435,"direction":41},"Showcase your attendees' testimonials, turning positive feedback into quotes to include in your marketing strategy, always making sure to get consent before publishing without anonymizing.",[],{"type":38,"text":43,"spans":1437,"direction":41},[],{"type":38,"text":1439,"spans":1440,"direction":41},"Finally, don't hesitate to segment your responses, to analyze them by attendee type. This can guide your content or targeting strategy for your future editions.",[],{"type":38,"text":43,"spans":1442,"direction":41},[],{"type":38,"text":1444,"spans":1445,"direction":41},"Need software to collect feedback from your attendees? Digitevent provides a simple and effective satisfaction survey tool for all your events.",[1446],{"start":419,"end":130,"type":95,"data":1447},{"link_type":97,"url":932,"target":99},{"type":139,"text":1449,"spans":1450,"direction":41},"Create clear, actionable reporting",[],{"type":38,"text":1452,"spans":1453,"direction":41},"Using the data you've collected, run a precise analysis, and put together a summary report to share with all your stakeholders. In it, include key figures, attendee feedback, areas for improvement, and opportunities identified for upcoming editions.",[1454],{"start":368,"end":1455,"type":61},126,{"type":38,"text":1457,"spans":1458,"direction":41},"Don't hesitate to also use this data to justify your projected budgets and your future event strategy directions.",[],{"type":38,"text":43,"spans":1460,"direction":41},[],{"type":38,"text":1462,"spans":1463,"direction":41},"To help you, Digitevent provides advanced analytics features that let you measure your event's impact. Attendance and no-show rates, engagement on your apps and website, tracking of leads generated. Nothing escapes us on the platform.",[1464],{"start":143,"end":72,"type":95,"data":1465},{"link_type":97,"url":932,"target":99},{"type":38,"text":43,"spans":1467,"direction":41},[],{"type":38,"text":1469,"spans":1470,"direction":41},"Ready to wrap up your post-event phase? Now all that's left is to build on your strengths and work on areas to improve for your next events. Update your organizational checklists, and consider reusing your content in a medium-term communication strategy, for example in your newsletters or articles.",[],{"type":38,"text":43,"spans":1472,"direction":41},[],{"type":38,"text":1474,"spans":1475,"direction":41},"Well done: you've extended your attendee experience, and maximized your event's ROI.",[],[1477],{"primary":1478,"items":1487,"id":947,"slice_type":254,"slice_label":8},{"seo_title":1479,"seo_meta_descriptions":1483},[1480],{"type":38,"text":1481,"spans":1482,"direction":41},"Post-event: how do you boost your event's impact?",[],[1484],{"type":38,"text":1485,"spans":1486,"direction":41},"Concrete tips to manage your post-event logistics and communication, keep your attendees engaged, and boost your ROI",[],[1488],{},{"id":1490,"lang":257,"type":9,"uid":1491},"akYmoxIAACoAyuCD","post-evenement",{"id":1493,"uid":1494,"url":8,"type":9,"tags":1495,"first_publication_date":1496,"slugs":1497,"linked_documents":1499,"lang":16,"data":1500,"_source":1607},"en_blog_article_ameliorez-linteraction-dans-vos-evenements-digitevent","improve-interaction-digitevent-events",[11],"2026-07-02T10:07:44+0000",[1498],"boostez-linteraction-dans-vos-evenements-avec-slido",[],{"distribution":11,"article_title":1501,"author_name":1505,"publication_date":1506,"banner_image":1507,"article_content":1515,"main_tag":1593,"body":1594},[1502],{"type":20,"text":1503,"spans":1504,"direction":41},"Boost interaction in your events with Slido",[],"Syrian Fis","2020-09-26T22:00:00+0000",{"dimensions":1508,"alt":1510,"copyright":8,"url":1511,"id":1512,"edit":1513},{"width":27,"height":1509},386,"Illustration of people talking through a mobile messaging tool","https://images.prismic.io/digi-www/b18b4bd7-0a27-4ed0-94f9-9af9dc118482_customer-interaction-improve-1024x439.png?auto=format%2Ccompress&rect=0%2C0%2C1164%2C499&w=900&h=386","X3198RAAACMATMmA",{"x":33,"y":33,"zoom":1514,"background":283},0.8792710706150342,[1516,1523,1526,1530,1533,1536,1539,1544,1547,1550,1553,1556,1559,1562,1569,1574,1576,1579,1581,1588,1590],{"type":38,"text":1517,"spans":1518},"To make your virtual and hybrid events more engaging, Digitevent offers several solutions, including integrating Slido into your event websites.  ",[1519],{"start":930,"end":1520,"type":95,"data":1521},118,{"link_type":97,"url":1522},"http://www.slido.com",{"type":38,"text":1524,"spans":1525},"Engage your audiences with the wide range of tools this integration offers: ",[],{"type":56,"text":1527,"spans":1528},"Live Q&A sessions: ",[1529],{"start":33,"end":489,"type":61},{"type":38,"text":1531,"spans":1532},"Your audience can ask questions in a moderated chat and learn more about the details that interest them most. ",[],{"type":38,"text":1534,"spans":1535},"This feature, like the rest of the virtual event journey, is of course compatible with all devices. The person asking a question can also choose to reveal their name or stay anonymous, which can sometimes make it easier to speak up on sensitive topics.",[],{"type":38,"text":1537,"spans":1538},"Going even further, the solution lets participants vote for other questions, so the most popular ones quickly reach the speakers' attention. ",[],{"type":56,"text":1540,"spans":1541},"Polls: ",[1542],{"start":33,"end":1543,"type":61},7,{"type":38,"text":1545,"spans":1546},"You can (and should) include polls in your events. Extremely handy for gathering the opinions of thousands of people in just a few seconds, this tool comes in several forms: ",[],{"type":315,"text":1548,"spans":1549}," Word clouds, useful during brainstorming sessions.",[],{"type":315,"text":1551,"spans":1552}," Multiple-choice polls, perfect for multiple-choice questions",[],{"type":315,"text":1554,"spans":1555}," Rating polls, useful for quantifying results",[],{"type":315,"text":1557,"spans":1558}," Open-text polls, useful for finding out what everyone is thinking",[],{"type":38,"text":1560,"spans":1561},"Polls can be used as an introduction to a workshop, in the middle of a presentation to track the audience's understanding, or at the end of a meeting for a recap. Anything is possible! 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The form comes pre-filled to boost the response rate.",[],{"link_type":1651},[1695],{"question":8,"answer":1696},[],"2_cols_highlight$55639941-2d58-4441-b5c8-01ce4c0c7b52",{"primary":1699,"items":1721,"id":1724,"slice_type":1670,"slice_label":8},{"illustration_450px":1700,"media":1706,"highlight_title":1707,"highlight_subtitle":1712,"highlight_pitch":1716,"next_step_link_text":8,"next_step":1720},{"dimensions":1701,"alt":1702,"copyright":8,"url":1703,"id":1704,"edit":1705},{"width":1644,"height":1645},"Invitation statistics","https://images.prismic.io/digi-www/0f87b06b-4ad3-4539-be0f-a0ecb29ed7b8_scan_fr.png?auto=compress,format","X9i-3xMAACEAus1d",{"x":33,"y":33,"zoom":282,"background":283},{"link_type":1651},[1708],{"type":56,"text":1709,"spans":1710},"Precise tracking of every send",[1711],{"start":33,"end":506,"type":61},[1713],{"type":139,"text":1714,"spans":1715},"Put your statistics to work",[],[1717],{"type":38,"text":1718,"spans":1719,"direction":41},"For every send, get detailed real-time statistics (opens, clicks, spam reports, invalid emails) and improve the conversion of your invitation, follow-up, and reminder campaigns.",[],{"link_type":1651},[1722],{"question":8,"answer":1723},[],"2_cols_highlight$cb76bb51-0e07-44e5-b936-4cb6be46e75a",{"primary":1726,"items":1743,"id":1746,"slice_type":1670,"slice_label":8},{"illustration_450px":1727,"media":1728,"highlight_title":1729,"highlight_subtitle":1734,"highlight_pitch":1738,"next_step_link_text":8,"next_step":1742},{},{"link_type":1651},[1730],{"type":56,"text":1731,"spans":1732,"direction":41},"Compatible with your CRM",[1733],{"start":506,"end":171,"type":61},[1735],{"type":139,"text":1736,"spans":1737},"Import and segment your contacts",[],[1739],{"type":38,"text":1740,"spans":1741,"direction":41},"Import your guest lists (with all the fields you need) from Excel files or by connecting your CRM. Create filters to group your guests by category and tailor your event communication.",[],{"link_type":1651},[1744],{"question":8,"answer":1745},[],"2_cols_highlight$2e3263ab-99bb-4774-bd85-1160bd10c3fd",{"primary":1748,"items":1765,"id":1768,"slice_type":1670,"slice_label":8},{"illustration_450px":1749,"media":1750,"highlight_title":1751,"highlight_subtitle":1756,"highlight_pitch":1760,"next_step_link_text":8,"next_step":1764},{},{"link_type":1651},[1752],{"type":56,"text":1753,"spans":1754},"White-label",[1755],{"start":33,"end":115,"type":61},[1757],{"type":139,"text":1758,"spans":1759},"Optimize your deliverability",[],[1761],{"type":38,"text":1762,"spans":1763},"Customize your sender email address with your own domain name. 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This type of solution centralizes invitation creation, email campaign sending, registration form management, and attendee tracking.",[1786],{"start":690,"end":669,"type":61},{"type":38,"text":1788,"spans":1789,"direction":41},"Platforms like Digitevent offer a complete approach: event website creation, contact list management, automated follow-ups, and performance analysis. This saves time, reduces errors, and improves the attendee experience.",[1790],{"start":484,"end":699,"type":61},{"question":1792,"answer":1796},[1793],{"type":1779,"text":1794,"spans":1795,"direction":41},"How do you customize an event invitation with your logo and colors?",[],[1797,1801],{"type":38,"text":1798,"spans":1799,"direction":41},"Customizing an event invitation comes down to following your brand guidelines: logo, colors, typography, and editorial tone. 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Our event management solution lets you adapt content for your international audiences.",[],{"link_type":1651},[2070],{"question":8,"answer":2071},[],"2_cols_highlight$1d1f71e2-11f2-417a-8d7e-b05bbdb5cb4e",{"primary":2074,"items":2078,"id":2277,"slice_type":1916,"slice_label":8},{"title":2075},[2076],{"type":139,"text":1773,"spans":2077,"direction":41},[],[2079,2118,2152,2182,2213,2251],{"question":2080,"answer":2084},[2081],{"type":1779,"text":2082,"spans":2083,"direction":41},"What software should you use to create an event registration website?",[],[2085,2090,2093,2097,2101,2105,2109,2113],{"type":38,"text":2086,"spans":2087,"direction":41},"The best way to create a registration website for a professional event is to use event management software.",[2088,2089],{"start":699,"end":1856,"type":61},{"start":1232,"end":239,"type":61},{"type":38,"text":2091,"spans":2092,"direction":41},"These platforms let you:",[],{"type":315,"text":2094,"spans":2095,"direction":41},"create a customized event website",[2096],{"start":723,"end":323,"type":61},{"type":315,"text":2098,"spans":2099,"direction":41},"add a registration form",[2100],{"start":1270,"end":72,"type":61},{"type":315,"text":2102,"spans":2103,"direction":41},"manage attendees and invitations",[2104],{"start":1543,"end":110,"type":61},{"type":315,"text":2106,"spans":2107,"direction":41},"send confirmations and reminders",[2108],{"start":1253,"end":110,"type":61},{"type":315,"text":2110,"spans":2111,"direction":41},"track registrations in real time",[2112],{"start":1270,"end":110,"type":61},{"type":38,"text":2114,"spans":2115,"direction":41},"Specialized solutions like Digitevent centralize the website, registrations, check-in, and reporting in a single tool, which greatly simplifies organizing professional events.",[2116],{"start":1566,"end":2117,"type":61},117,{"question":2119,"answer":2123},[2120],{"type":1779,"text":2121,"spans":2122,"direction":41},"How do you create a website for a corporate event?",[],[2124,2128,2132,2136,2140,2143,2147],{"type":38,"text":2125,"spans":2126,"direction":41},"To create a corporate event website, you need to:",[2127],{"start":186,"end":333,"type":61},{"type":65,"text":2129,"spans":2130,"direction":41},"create an event overview page",[2131],{"start":800,"end":358,"type":61},{"type":65,"text":2133,"spans":2134,"direction":41},"add a detailed agenda",[2135],{"start":1270,"end":653,"type":61},{"type":65,"text":2137,"spans":2138,"direction":41},"showcase speakers and partners",[2139],{"start":723,"end":551,"type":61},{"type":65,"text":2098,"spans":2141,"direction":41},[2142],{"start":1270,"end":72,"type":61},{"type":65,"text":2144,"spans":2145,"direction":41},"send invitations and confirmations",[2146],{"start":1253,"end":561,"type":61},{"type":38,"text":2148,"spans":2149,"direction":41},"Modern event platforms let you create this type of site without a developer or designer, while respecting the company's brand guidelines.",[2150],{"start":79,"end":2151,"type":61},87,{"question":2153,"answer":2157},[2154],{"type":1779,"text":2155,"spans":2156,"direction":41},"What is an event website?",[],[2158,2162,2165,2168,2171,2175,2178],{"type":38,"text":2159,"spans":2160,"direction":41},"An event website is a page or mini-site dedicated to a professional event.",[2161],{"start":238,"end":506,"type":61},{"type":38,"text":2163,"spans":2164,"direction":41},"It is used to:",[],{"type":315,"text":2166,"spans":2167,"direction":41},"present the event",[],{"type":315,"text":2169,"spans":2170,"direction":41},"share key information (agenda, venue, speakers)",[],{"type":315,"text":2172,"spans":2173,"direction":41},"manage attendee registrations",[2174],{"start":1543,"end":358,"type":61},{"type":315,"text":2176,"spans":2177,"direction":41},"centralize communication with guests",[],{"type":38,"text":2179,"spans":2180,"direction":41},"In corporate events, this site is usually connected to event management software to automate registrations and attendee tracking.",[2181],{"start":419,"end":1845,"type":61},{"question":2183,"answer":2187},[2184],{"type":1779,"text":2185,"spans":2186,"direction":41},"Can you create an event website without technical skills?",[],[2188,2192,2197,2201,2205,2209],{"type":38,"text":2189,"spans":2190,"direction":41},"Yes. SaaS event software like Digitevent lets you create an event website with:",[2191],{"start":1253,"end":171,"type":61},{"type":315,"text":2193,"spans":2194,"direction":41},"a visual editor",[2195],{"start":2196,"end":484,"type":61},2,{"type":315,"text":2198,"spans":2199,"direction":41},"ready-to-use templates",[2200],{"start":33,"end":71,"type":61},{"type":315,"text":2202,"spans":2203,"direction":41},"customizable blocks",[2204],{"start":33,"end":489,"type":61},{"type":315,"text":2206,"spans":2207,"direction":41},"built-in registration forms",[2208],{"start":33,"end":223,"type":61},{"type":38,"text":2210,"spans":2211,"direction":41},"In just a few minutes, you can publish a complete event website accessible on computer, mobile, and tablet.",[2212],{"start":399,"end":239,"type":61},{"question":2214,"answer":2218},[2215],{"type":1779,"text":2216,"spans":2217,"direction":41},"What information should you include on an event website?",[],[2219,2222,2226,2230,2234,2238,2242,2246],{"type":38,"text":2220,"spans":2221,"direction":41},"A professional event website should include at least:",[],{"type":315,"text":2223,"spans":2224,"direction":41},"the event overview",[2225],{"start":980,"end":417,"type":61},{"type":315,"text":2227,"spans":2228,"direction":41},"the agenda",[2229],{"start":980,"end":800,"type":61},{"type":315,"text":2231,"spans":2232,"direction":41},"the speakers",[2233],{"start":980,"end":186,"type":61},{"type":315,"text":2235,"spans":2236,"direction":41},"practical information (date, venue, directions)",[2237],{"start":33,"end":653,"type":61},{"type":315,"text":2239,"spans":2240,"direction":41},"the partners and sponsors",[2241],{"start":980,"end":699,"type":61},{"type":315,"text":2243,"spans":2244,"direction":41},"a registration form",[2245],{"start":2196,"end":489,"type":61},{"type":38,"text":2247,"spans":2248,"direction":41},"Some platforms also let you add video streaming, video conferencing, or interactive content for hybrid or digital events.",[2249],{"start":110,"end":2250,"type":61},91,{"question":2252,"answer":2256},[2253],{"type":1779,"text":2254,"spans":2255,"direction":41},"Should an event website be responsive and multilingual?",[],[2257,2261,2265,2269,2273],{"type":38,"text":2258,"spans":2259,"direction":41},"Yes. A professional event website should be:",[2260],{"start":1543,"end":323,"type":61},{"type":315,"text":2262,"spans":2263,"direction":41},"responsive, to work on mobile and tablet",[2264],{"start":33,"end":800,"type":61},{"type":315,"text":2266,"spans":2267,"direction":41},"multilingual, if there are international attendees",[2268],{"start":33,"end":186,"type":61},{"type":315,"text":2270,"spans":2271,"direction":41},"fast-loading, to maximize registrations",[2272],{"start":33,"end":186,"type":61},{"type":38,"text":2274,"spans":2275,"direction":41},"Specialized platforms make it easy to create multiple language versions of the same event website and adapt content for each audience.",[2276],{"start":88,"end":1401,"type":61},"faq$0c58194e-61fa-4882-b577-641cdb70be89",{"id":2279,"lang":257,"type":1614,"uid":2280},"XsK4VBEAALa-8Ojd","site-internet-evenementiel-et-inscription",1785423821842]